Travel & Tourism Management Syllabus (Old

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FIRST SEMESTER A. THEORY: A. THEORY Code 1. 2. 3. 4 5. TTM-101 TTM-102 TTM-103 TTM-104 TTM-105 Subjects Travel & Tourism Industry Principles of Marketing-I Computer Fundamentals Business Communication Introduction to Accounting-I Total of Theory B. PRACTICAL: B. PRACTICAL Code 1. TTM-193 Computer Lab Subjects Contacts (periods/week) L T P Total 0 0 3 3 Credit points 2 L 3 3 3 3 3 Contacts (periods/week) T P Total 1 0 4 1 0 4 0 0 3 1 0 4 1 0 4 19 Credit points 4 4 3 4 4 19

Total of Practical C. SESSIONAL: C. SESSIONAL Code Subjects

3

2

Contacts (periods/week) L T P Total 0 22

Credit points

Total of Sessional Total of 1ST Semester

0 21

1

Travel & Tourism Management Syllabus (Old)

SECOND SEMESTER A. THEORY: A. THEORY Code 1. 2. 3. 4. 5. TTM-201 TTM-202 TTM-203 TTM-204 TTM-205 Subjects Introduction to Accounting-II Tourism Management-I Principles of Marketing-II Communicative English International Tourism Total of Theory B. PRACTICAL: B. PRACTICAL Code Subjects Contacts (periods/week) L T P Total Credit points L 3 3 3 3 3 Contacts (periods/week) T P Total 1 0 4 1 0 4 1 0 4 1 0 4 1 0 4 20 Credit points 4 4 4 4 4 20

Total of Practical C. SESSIONAL: C. SESSIONAL Code Subjects

0

0

Contacts (periods/week) L T P Total 0 20

Credit points

Total of Sessional Total of 2nd Semester

0 20

2

3. TTM-301 TTM-302 TTM-303 TTM-304 TTM-305 TTM-306 Subjects Art Heritage of India Organizational Behavior Quality Mgmt. PRACTICAL Code Subjects Contacts (periods/week) L T P Total Credit points Total of Practical C. THEORY: A. 2. 4 5.Travel & Tourism Management Syllabus (Old) THIRD SEMESTER A. SESSIONAL Code Subjects 0 0 Contacts (periods/week) L T P Total 0 22 Credit points Total of Sessional Total of 3rd Semester 0 22 3 . in Tourism Eco Tourism Tourism Management-II Strategic Mgmt. THEORY Code 1. PRACTICAL: B. 6. SESSIONAL: C. in Tourism Total of Theory L 3 3 3 3 3 3 Contacts (periods/week) T P Total 0 0 3 1 0 4 1 0 4 0 0 3 1 0 4 1 0 4 22 Credit points 3 4 4 3 4 4 22 B.

4.Travel & Tourism Management Syllabus (Old) FOURTH SEMESTER A. TTM-401 TTM-402 TTM-403 TTM-404 TTM-405 TTM-406 Subjects Human Resource Management Principles & Concepts in Hospitality Management Event Management Business Economics Stress Management Environment & Ecology Total of Theory Contacts (periods/week) L T P Total 3 1 0 4 3 1 0 4 3 3 3 3 0 1 1 1 0 0 0 0 3 4 4 4 Credit points 4 4 3 4 4 4 23 B. 3. SESSIONAL Code Subjects Contacts (periods/week) L T P Total Credit points Total of Sessional Total of 4th Semester 23 4 . THEORY Code 1. 5. 2. 6. PRACTICAL Code Subjects Contacts (periods/week) L T P Total Credit points Total of Practical C.

1 1.3 3.3 1.1 3.0 GROWTH & DEVELOPMENT OF MODERN TOURISM 2.5 4.1 4.Travel & Tourism Management Syllabus (Old) TTM-101 TRAVEL & TOURISM INDUSTRY 1.2 4.2 3.4 1.4 3.2 1.2 2.6 NEED FOR ORGANISATION FACTORS INFLUENCING TYPE OF ORGANISATION RECOMMENDATION OF THE UN CONFERENCE THE NATIONALL TOURIST ORGANISATION TOURIST ORGANISATION IN INDIA TOURIST ORGANISATION IN ITALY 5 .3 2.1 2.6 1.6 BASIC TRAVEL MOTIVATIONS SOCIOLOGY OF TOURISM ROLE OF STATE IN PROMOTING SOCIAL TOURISM SOCIAL SIGNIFICANCE OF TRAVEL EVOLUTION OF DEMAND FACTORS INFLUENCING THE GROWTH OF TOURISM 4.8 1.0 MOTIVATION FOR TRAVEL 3.SECOND WORLD WAR PHENOMENON CAUSES OF RAPID GROWTH MEANING & NATURE OF TOURISM BASIC COMPONENTS OF TOURISM ELEMENTS OF TOURISM 3.3 4.0 GROWTH OF TRAVEL THROUGH AGES 1.9 1.7 1.4 2.0 THE ORGANISATION OF TOURISM 4.5 1.5 POST .5 3.4 4.10 AN ANCIENT PHENOMENON ACCOUNTS OF FAMOUS TRAVELLERS PLEASURE TRAVEL RELIGION AS A MOTIVATOR THE GRAND TOUR THE ORIGIN OF THE CONCEPT OF THE ANNUAL HOLIDAY INDUSTRIAL REVOLUTION & THE DEVELOPMENT OF TRAVEL EFFECTS OF THE GREAT WAR ON THE TRANSPORT SYSTEM ADVENT OF THE JET ADVENT OF HIGH SPEED TRAINS 2.

1 6.7 6.8 7.13 7.6 7.12 6.7 7.4 5.0 THE MEASUREMENT OF TOURISM 5.5 5.4 6.1 5.2 8.4 7.0 ECONOMIC & SOCIAL SIGNIFICANCE OF TOURISM 7.10 6.6 5.3 5.2 7.2 5.4 8.3 7.5 8.0 TOURISM PLANNING & DEVELOPMENT PLANNING FOR TOURISM CO-ORDINATION IN PLANNING ASSESSMENT OF TOURIST DEMAND & SUPPLY ESTABLISHING OBJECTIVES TERRITORIAL PLANNING BASIC INFRASTRUCTURE FINANCIAL PLANNING HUMAN RESOURCE PLANNING ADMINISTRATIVE STRUCTURE .0 INTERNATIONAL ORGANISATIONS & TOURISM 8.3 8.5 7.9 ECONOMIC BENEFITS THE MULTIPLIER EFFECT DEVELOPMENT OF INFRASTRUCTURE REGIONAL DEVELOPMENT EFFECTS ON EMPLOYMENT TOURISM & ECONOMIC VALUE OF CULTURAL RESOURCES CULTURAL TOURISM IN INDIA TOURISM & INTRENATIONAL UBDERSTANDING MANILA DECLARATION ON WORLD TOURISM 8.2 6.9 5.7 5. TOURISM MARKETING & PROMOTION MONITORING PROGRESS TIME FACTOR ENVIRONMENT PLANNING REGIONAL PLANNING CONSIDERATIONS 6.8 6.10 NEED FOR MEASURING TOURISM PHENOMENON IMPORTANCE OF TOURIST STATISTICS DEFINITION OF THE TERM 'TOURIST' DEFINITION BY THE LEAGUE OF NATION & THE U.Travel & Tourism Management Syllabus (Old) 5.6 EARLY HISTORY OF CO-OPERATIVE ENDEAVOUR INTERNATIONAL UNION OF OFFICIAL TRAVEL ORGANISATION ( IUOTO) WORLD TOURISM ORGANISATION ( WTO) PACIFIC AREA TRAVEL ASSOCIATION ( PATA) INTERNATIONAL AIR TRANSPORT ASSOCIATION ( IATA) INTERNATIONAL CIVIL AVIATIONAL ORGANISATION ( ICAO) 6 .1 7.1 8.5 6.3 6.11 6.9 6.N EUROPEAN TRAVEL COMMISSION UNITED NATIONS ROME CONFERENCE DOMESTIC TOURISM GENERAL PROBLEMS OF MEASUREMENTS TYPES OF TOURIST STATISTICS METHODS OF MEASUREMENT 6.6 6.8 5.

0 THE MARKETING PROCESS 1.8 9.13 9.1 2.7 9.0 MICRO & MACRO ENVIRONMENT 3.5 2.6 9.12 9.9 9.5 9.4 9.A PLANNING TOOL CONTROL OF MARKETING OPERATIONS 3.14 THOMAS COOK & THE ORGANISATION OF TRAVEL THE GRAND CIRCULAR TRAVEL INTRODUCTION OF RAILWAY & HOTEL COUPONS THE AMERICAN EXPRESS COMPANY INTRODUCTION OF AIR TRAVEL PROFILE OF MODERN TRAVEL AGENCY SETTING UP OF A TRAVEL AGENCY ORGANISATION OF TRAVEL NEED FOR LEGISLATION THE TOUR OPERATOR GROUP INCLUSIVE TOURS TRAVEL ORGANISATIONS ( ASTA & UFTAA) TRAVEL AGENCIES IN INDIA TRAVEL AGENTS ASSOCIATION OF INDIA (TAAI) TTM-102 PRINCIPLES OF MARKETING-I 1.10 9.0 ROLE OF TRAVEL AGENCY IN TOURISM 9.2 3.6 2.1 3.4 MEANING & DIMENSIONS OF MARKET MARKET SEGMENTATION INDIAN MARKET MARKETING OPPORTUNITIES 4.1 9.1 1.4 APPROACHES TO THE STUDY OF MARKETING EVALUATION THE MODERN CONCEPTS OF MARKETING COMPONENTS OF HOSPITALITY PRODUCT 2.3 2.3 3.0 THE ROLE OF MARKETING ORGANISATION 2.2 9.7 ORGANISING FOR MARKETING EVOLUTION OF MARKETING ORGANISATION PRINCIPLES OF ORGANISATIONAL DESIGN & MARKETING ORGANISATION STRUCTURES ORGANISATIONAL PROBLEMS PLANNING & CONTROL OF MARKETING OPERATIONS PROBLEMS OF MARKETING PLANNING.2 1.4 2.3 9.3 1.2 2.11 9.0 CONSUMER BEHAVIOUR 7 . SALES FORECASTING .Travel & Tourism Management Syllabus (Old) 9.

1 4.1 INPUT/OUTPUT UNITS KEYBOARDS TOUCH SCREEN TREMINALS OTHER INPUT DEVICES 2.1 5.0 AUTOMATION IN THE HOSPITALITY INDUSTRY 1.2 4.1 2.5 COMPUTER & ITS APPLICATION IN THE HOSPITALITY INDUSTRY THE INTERNET & THE HOSPITALITY INDUSTRY INTERNET APPLICATION WORLD WIDE WEB 1.1 1.6 MARKETING RESEARCH : MEANING & SCOPE CONTRIBUTIONS & LIMITATIONS OF MARKETING RESEARCH PROFILE OF MARKETING RESEARCH IN INDIA MARKETING RESEARCH PEOCEDURE TYPES & TECHNIQUES OF MARKETING RESEARCH MARKETING RESEARCH ORGANISATION 6.0 ESSENTIAL OF COMPUTER SYSTEMS 2.2 5.3 PRODUCT : MEANING & ROLE PRODUCT PLANNING & PROCESS PRODUCT LIFE CYCLE TTM-103 COMPUTER FUNDAMENTALS 1.4 5.3 5.3 TYPES OF COMPUTERS MAINFRAME CVOMPUTERS MINI COMPUTERS MICROCOMPUTERS PORTABLE COMPUTERS 1.4 CONSUMER BEHAVIOUR: MEANING & IMPORTANCE CONSUMER BUYING PROCESS DETERMINANTS & EXPLANATIONS OF CONSUMER BEHAVIOUR CONCLUSION 5.1 8 .4 1.0 MARKETING RESEARCH 5.2 6.3 4.5 5.1 6.6 1.0 PRODUCT : PLANNING & LIFE CYCLE 6.2 DATA PROCESSING ELECTRONIC DATA PROCESSING ADVANTAGES OF ELECTRONIC DATA PROCESSING TYPES OF DATA BINARY CODING 1.7 NETWORKS & NETWORKED COMPUTERS INTERNET HARDWARE COMPONENTS 1.Travel & Tourism Management Syllabus (Old) 4.

0 SOFTWARE ITS CLASSIFICATIONS 3.3 ACCOUNTING IN HOSPITALITY BUSINESS TRANSACTION ( USE SPREADSHEET) USE OF WORD PROCESSORS IN PREPARING SIMPLE FORMS USE OF SPREADSHEET IN MAINTAINING & BALANCING ACCOUNTS MECHANICS OF DOUBLE-ENTRY ACCOUNTING GENERAL LEDGERS & JOURNALS RECORDING CHANGES IN ASSETS. LIABILITIES & OWNERS EQUITY RECORDING CHANGES IN REVENUE & EXPENSES 3.Travel & Tourism Management Syllabus (Old) MONITORS PRINTERS COMMON I/O UNITS IN THE HOSPITALITY INDUSTRY 2.1 9 .3 EXTERNAL STORAGE DEVICES MAGNETIC TAPES FLOPPY DISKS HARD DRIVES CD TECHNOLOGY 2.1 GENERIC APPLICATION SOFTWARE WORD PROCESSING SOFTWARE WORKING WITH SOFT COPY ON-SCREEN EDITING TECHNIQUES FORMATTING DOCUEMENTS SPECIAL FEATURES DESKTOP PUBLISHING 3.4 ANATOMY OF A MICROCOMPUTER MICROPROCESSOR CHARACTERESTICS CPU SPEED BUS SYSTEM SYSTEM ARCHITECTURE COMPUTER ADD-ONS 3.2 THE CENTRAL PROCESSING UNIT READ ONLY MEMORY ( ROM) RANDOM ACCESS MAMORY (RAM) 2.2 THE OPERATING SYSTEM ELECTRONIC SPREADSHEET SOFTWARE SPREADSHEET DESIGN CREATING A SPREADSHEET UPDATING DATA A & RECALCULATIONS COMMON SPREADSHEET COMMANDS GRAPHICS CAPABILITY SPECIAL FEATURES 3.

1 3.0 COMMUNICATION : CHANNELS & NETWORKS 4.2 4.0 COMMUNICATION 1.2 2.5 4.1 4. RECORDS & FIELDS DATABASE STRUCTURES INPUT CRITERIA & OUTPUT SPECIFICATIONS COMMON DATABASE MANAGEMENT COMMANDS TTM-104 BUSINESS COMMUNICATIONS 1.6 2.4 2.1 2.4 COMMUNICATION IS A TWO WAY PROCESS PROCESS OF COMMUNICATION ELEMENTS OF COMMUNICATIONS IMPORTANCE OF EFFECTIVENESS 4.6 TYPES OF COMMUNICATION COMMUNICATION ON THE BASIS OF DIRECTION COMMUNICATION ON THE BASIS OF WAY OF EXPRESSION COMMUNICATION ON THE BASIS OF ORGANISATIONAL STRUCTURE COMMUNICATION NETWORK EFFECTS OF COMMUNICATION NETWORK ON WORK PERFORMANCE 5.3 1.1 1.0 MEANING AND DEFINITION OBJECTIVES OF COMMUNICATION PRINCIPLES OF COMMUNICATION SCOPE OF COMMUNICATION LIMITATIONS OF COMMUNICATION EVALUATION OF COMMUNICATION EFFECTIVENESS THE ROLE OF COMMUNICATION IN THE BUSINESS ORGANISATION 2.3 3.3 2.3 ] 3.5 INTRODUCTION THE FREQUENCY OF COMMUNICATION MAIN FORMS OF ORGANISATIONAL COMMUNICATION COMMUNICATION NETWORK IN THE ORGANISATION EFFECTS OF CHANGING TECHNOLOGY 3.5 1.4 GENERIC APPLICATION SOFTWARE PART-2 DATABASE MANAGEMENT SOFTWARE USE OF MS-ACCESS FILES.3 4.Travel & Tourism Management Syllabus (Old) TRIAL BALANCE [ STUDENTS SHOULD EXCLUSIVELY USE SPREADSHEET FOR SEC 3.2 3.0 MANAGEMENT COMMUNICATION 5.2 MEANING IMPORTANCE OF MANAGEMENT COMMUNICATION 10 .0 COMMUNICATION PROCESS 3.4 4.2 1.4 1.1 5.

6 8.5 5.3 5.MEANINGS / ADVANTAGES 11 .0 INTRODUCTION DOUBLE ENTRY SYSTEM .2 8.2 6.6 7.1 6.1 7.8 8.1 9.4 6.5 7.6 5.3 7.3 8.7 INTRODUCTION GUIDELINES FOR EFFECTIVE WRITING WRITING PROPOSALS FORMAT OF THE CONTRACT PROPOSALS SALES REPORT BUSINESS REPORT BUSINESS LETTER WRITING 8.5 INTRODUCTION FEED BACK DEFINED THE FUNCTIONS OF FEED BACK THE PROCESS OF INTERPERSONAL FEED BACK EFFECTIVE FEED BACK TTM-105 INTRODUCTION TO ACCOUNTING-I 1.4 8.5 8.Travel & Tourism Management Syllabus (Old) 5.4 7.2 9.2 7.0 EFFECTIVE ORAL COMMUNICATION 8.10 FACTORS INHIBITING EFFECTIVENESS PROBLEMS IN ORAL COMMUNICATION GATEWAYS TO MORE EFFECTIVE COMMUNICATION PRINCIPLES OF INFORMATION EXCHANGE IN A COMPANY ORAL COMMUNICATION SKILLS LISTENING PROBLEMS IN LISTENING GUIDE TO EFFECTIVE LISTENING COMMITTEES & MEETINGS GUIDE TO GOOD ORAL COMMUNICATION 9.7 8.0 2.6 INTRODUCTION TYPES OF BARRIERS EXTERNAL BARRIERS ORGANISATIONAL BARRIERS PERSONAL BARRIERS STEPS TO MAKE COMMUNICATION EFFECTIVE 7.4 5.0 COMMUNICATION FEED BACK SYSTEMS 9.9 8.4 9.0 IMPROVING MANAGEMENT COMMUNICATION DOWNWARD COMMUNICATION UPWARD COMMUNICATION COMMUNICATION IN SPECIALISED GROUPS THE ROLE OF UNION IN COMMUNICATION BARRIERS TO EFFECTIVE COMMUNICATION 6.3 6.5 6.1 8.3 9.0 EFFECTIVE WRITTEN COMMUNICATION 7.7 6.

Format of a balance sheet & presentation Elements of costs Percentage analysis .1 9.Travel & Tourism Management Syllabus (Old) 3.0 CONCEPTS & ILLUSTRATION JOURNAL 4.0 SUBSIDIARY BOOKS EXPLANATION & ILLUSTRATION 7. Tutorial – 1) per week • • • • • • • Final accounts (without adjustments) .II (Theory – 3.1 6.1 CONCEPTS & ILLUSTRATION 5.0 TRIAL BALANCE EXPLANATION & ILLUSTRATION 6.explanation & illustration TTM – 202 Tourism Management .0 PETTY CASH BOOK EXPLANATION & ILLUSTRATION 9.1 TTM – 201 Introduction to Accounting .0 LEDGER EXPLANATION & ILLUSTRATION 5.explanation & illustration PV ratio .Explanation & illustration Final accounts (with adjustments) Balance sheet & their components Contents of balance sheet Forms & classification of items.1 8.0 CASH BOOK EXPLANATION & ILLUSTRATION 8.1 7.I (Theory – 3.0 4. Tutorial – 1) per week • Organised travel 12 .

IATA controlled approval. handling a client -WATA guidelines. IATA allied services. Royal Orient. future. Product positioning. defining tourism marketing. A peace time activity. Ocean transport. Cruise liners. advertising. High speed trains. Packaging Personal selling Personal selling: meaning & importance. Types of tours available in India. World tourism and travel council.Travel & Tourism Management Syllabus (Old) Travel for pleasure. Commercial traffic. market targeting. Concept and classification • Passenger transport Prime force in expansion of tourism.II (Theory – 3. Pricing in theory & practices. Technological change & their effects. Indrail Pass. Indian Railways: Past. Defining tourism & foreign tourists. Public policy in relation to pricing in India Product -market integration -product & brand strategies Product -market integration. public relation technique • Travel agency operations Thomas cook. Traffic conferences & activities. Diversification. Scope & role of retailers. Palace on Wheels. modern travel agencies. Branding. Changing travel attitudes. American express. Paid holiday concept in Europe. Management of sales force 13 . Cox & Kings / TCI. Federation of Hotel & Restaurant Association of India (FHRAI) • • TTM – 203 Principles of Marketing . special features of tourism marketing. Air transport. Indian association of tour operator. Tutorial – 1) per week • • • Pricing Meaning & role of pricing. International regulations. Special schemes & packages available. Tourism marketing & management Need for marketing in tourism. Planned obsolescence. product -line simplification. your relation with service suppliers Travel agency appointments International air transport association (IATA). Management of pricing. marketing process. marketing research. Tourism Products: Definition. tourism promotion. The selling job: nature & methods. market segmentation. Trade association activities. public relations. Status of personal selling in India. Present. the tourist product. IATA accreditation for travel agency. travel organization. fairy queen and toy trains.

Contemporary trends in international tourist movements. challenges. the tourism industry. objectives & organization. etiquettes & manners. Letters for financial arrangements • • Extempore speaking Elocutions. physical distribution management Marketing Service sectors • • • TTM – 204 Communicative English (Theory – 3. Tutorial – 1) per week • Basic languages Tenses. role & relevance of physical distribution in the Indian setting. conflict & cooperation in distribution channel Physical distribution Meaning. evaluation & appraisal reports. Letters connected with sales. Profile of advertising in India. phonetics • Report writing Basic format of reports. other aspects of channel management. miscellaneous reports connected with hotel industry • Writing bio-data interviews TTM – 205 International Tourism (Theory – 3. Factors affecting Global & regional tourist movements. Circulars.Travel & Tourism Management Syllabus (Old) • Advertising Meaning & role of advertising. destination & resource factors. Orders. Classification of distribution channels & intermediaries. special terms related to management studies Basic letter writing Letters of enquiry. Apologies. Quotations. Management of advertising Channels of distribution Meaning & role of distribution channels. Demand and origin factors. investigate reports on accidents. factors governing choice of channels (s) & intermediaries. one word substitution. • The emergence of international hotels & tourisms 14 . Tutorial – 1) per week • Globalisation & tourism sector Globalisation & the business world. Requests & replies from hotels point of view. Demi official letters. Complaints. distribution channel policies & strategies. Synonym & antonym.

Travel & Tourism Management Syllabus (Old) Historical aspects. political stability. de la cuisine. technology & automation. la chambre d'hotel. development abroad. IHA. articles du restaurant. le menu. international organisations dealing with barriers viz : WTO. tourism Barriers to travel. crisis management • International hotels • Balancing global & local perspectives Operating in a multinational environment • International rules & regulations -a brief study • Human resources & cultural diversity Understanding cultural diversity. la table. les saisons . developing an international marketing strategy. business protocol. ( paragraph for translation in to english and vice versa) • • Paragraphs for translation French to English. cultural perceptions. les recettes . tourism investment & business. tourism growth in major regions. political risk. le jour de la semaine . les heures. product positioning Global competition & the future Long -term tourism growth trends. IMF. travel advisories. les nombres . need for government support of tourism. transportation developments. • TTM – 206 Hotel French . airline connection • Political aspects of the international travel. tourism & the environment. la cuisine. les repas . cultural considerations in negotiations • International tourism sales & marketing Market research.I (Theory – 3) per week • • • • Grammar & conjugation Details of French words with pronunciation Making phrases in French Theory les terminologies. development of chains. English to French Travel and Tourism Terminologies ART HERITAGE OF INDIA Paper Code: TTM 301 BTTM: 2nd Year 1st Semester 15 . les boissons. regulations. les menus francais. le restaurant. le material. Development issues. national tourism organizations. understanding various travel distribution systems viz GDS. les vins etc.

Role of Museum in Special Interest Tourism Organizational Behaviour Paper Code: TTM 302 BTTM: 2nd Year 1st Semester Introduction to Organisational Behaviour: What is Organisational Behaviour. Traits. attributes.Different Theatrical forms Indian Cinema.craft melasMarketing of Handicrafts. Ancient Indian Architecture viz Hindu_Buddhist style.Acquisition of Museum Articles. contingency OB Models.Travel & Tourism Management Syllabus (Old) Indian Culture and Heritage Concept. Values.Characteristic features. Locus of control 16 . Jain. S-O-B-C Model.Evolution.. Ability. Karnatic style. clayworks. determination. woodworks etc. Attitudes Personality: Definition.Musical instruments Role of Performing Art in Tourism Development Indian Theatre. Parsis and Christian Paintings Indian Paintings. North Indian Music. Sikh. The Rock-Cut monuments-colonial Architecture. contributing disciplines to the OB filed. challenges and opportunities for OB.Vedic Age.classification-Marg & Desi.archeological and literary evidence Indian Classsical Dances-Folk Dances Music of India. Study of Important Architectural sites of India Study of Indian Temple Architecture and popular Religious Centres-Hindu. Gupta Period. Mughal Architecture. OB Models. Early and Late Medieval period. Muslims. Individual Behaviour: Biographical characteristics.History-Stages of evaluation-The Mohenjodaro and Harappan period.Role in Tourism Development Handicrafts Indian Handicrafts-textiles. Buddhist epoch.Types of Museums. Modern Period Features of Indian Cultural Heritage-Conservation of Culture Study of Indian Architecture The prominent Architectural slyle in different period-Harappan Architecture. Historical Evolution. The Hawthorne Studies. Learning.Bottleneck Museums and their role Role of Museums in preservation of art Heritage. Buddhist.Medieval and Modern Paintings Study about Performing Arts of India Dances of India. stone works.

Vroom’s expectancy theory. Transactional Analysis (TA). Attraction & land use management Project Management : Managing recourses. Organizational developing a sound Organizational climate. Organizational Behavior Concept & Cases. Developing sound Organizational culture. factors of Organizational climate. concept of group. Transactions. concept of Organizational Development (OD).New Age International 4.Chandan. Participation and Organizational climate.Pearson Education 2. Organisational Behaviour. theory x and theory y. Maslow’s need hierarchy. power .Sanghi & Robins. MH 3. Group Dynamics & Behaviour: Group Dynamics. stages in planned change. Herzberg’s two factor theory.Vikas 6. Books: 1. group structure. conflicts. Trust and Leadership. Luthans. Management by objectives. . 17 .EPH. Interpersonal Behaviour: Nature of Interpersonal Behaviour. Leadership theories styles. Motivation: Meaning and importance. Organisational Behaviour. Organisational Behaviour .group decision making. intergroup relationships. Morale and productivity.Travel & Tourism Management Syllabus (Old) Perception: Meaning and Significance. OD intervention techniques. Management of Organizational Change: Nature of change. QUALITY MANAGEMENT IN TOURISM Paper Code: TTM 303 BTTM: 2nd Year 1st Semester • • • • • • • Quality Management : Concept. Morale. resistance to change. role of change agents. Benefits and uses of TA. Types of groups.Saiyaddin. group interaction factors influencing group behaviour . Job enrichment. Managerial grid. Quality Project Management techniques & skills. climate and culture. Concept of Organizational climate. Organizational culture. impact of Organizational culture. factors influencing perception. Person perception. Organisational Behaviour. levels of self-aweareness.J. step in OD. Leadership: What is Leadership.TMH 5. Mcclellardis theory.Ghanekar. need & importance Quality Management in Urban Tourism Seasonability in tourism : Problems & Measurement Improving the tourist experience Quality Management applied to tourist destinations. time. Ego states. work teams. Stages of group development. forces of change. Organisational Behaviour. Fiedler model. Johari window.

Application of service quality in managing tourist destination. Concept . Tourist destination life cycle and quality management. convention & declaration related to environments o Johansberg o Rio – declaration ( Agenda 21) o Quebec declaration 18 . Tourism : Environmental Relevance Eco – tourism in 3rd World Countries – Problems .Travel & Tourism Management Syllabus (Old) • • • • • • The role of manager and management style. Developing and implanting Eco tourism guidelines for wild lands and neighbouring communities. prospects for sustainability Concept of carrying capacity Eco – tourism as a world wide phenomena Concept and planning of eco – tourism destinations. Concept of service : Definitions & Meaning o Types of service o Classifications of services o Growing importance of services in Future Societies & impact of service in daily life o Role of customers in Service Process o Service Quality o Deterioration of quality Productivity & quality improvement Management challenges in service sector Key elements of Managerial skill in Tourism & hospitality Industry Tourism and crises Management • • • • Books:1. Total Quality Management & Tourism o ISO Importance of quality Management in developing and tourist destination .Besterfield.TQM. Pearson Education ECO TOURISM Paper Code: TTM 304 BTTM: 2nd Year 1st Semester • • • • • • • • • • Introduction to Eco Tourism : Definition. Growth & Principles Emerging Concepts: Eco / rural / agri/ farm/ green/ wilderness/ country side/ special interest tourism. Eco – tourism and community development Conference.

Marketing Strategy of Inbound & Outbound tours. Mass tourism. Factors affecting Tour Formulation. HRD systems. outbound. Training and Development. unique features of Travel Marketing. types of itineraries. Unit II : Itinerary Development Introduction. Origin and development of Tour Packaging. Unit – IV: Travel Agency Marketing Marketing Concept. how to develop an effective itinerary. Significance of Package Tour. Developing a Tour Marketing Plan. models and Practices in Travel Industry. 19 . Component of a Standard Package Tour. domestic. Incentives. Unit – VII: MICE Meetings.Travel & Tourism Management Syllabus (Old) o Environmental Code of conduct List of Books:Title Global Eco Tourism Codes-Protocol & Charter International Eco Tourism Enviroment Rules & Regulation Travel & Tourism Tourism System. Unit –V : Travel Trade Organizations/Associations Need and Significance of Travel Trade Association. Alternative tourism. meaning and definition. Conferences and Exhibitions – Definition. Special Interest Tourism. HRD problems and issues in Travel Industry. TAAI. maintenance of tourism products. Role and Contribution of ASTA. Unit – III : Tour Packaging Management Concept. Tourism Manpower Strategies. Significance of Travel Agency Marketing.Introductery Text Tourism & Sustainability Author Publisher Prabhas Chandra Kaniskha Publication Probhas Chandra Kaniskha Publication Cottman VNR Mik & Morrivon Mowforth Routh Udge Tourism Management – II Paper Code: TTM 305 BTTM: 2nd Year 1st Semester Unit –I : Organised Travel Defining Tourist & Tourism viz: inbound. Tour Brochure. functions of tour managers and planning tools for an itinerary. Types of Tour. PATA. Tour Designing Process. Unit – VI: Human Resource Development For Tourism Introduction of HRD meaning. Concept and Significance.

Zulfikar. Need.Introduction to Tourism & Hotel Industry.VIII: Tourism Planning Policy and Development Concept.Nelson Thrones 2. Health Regulations. Role of Hotel Industries in Tourism.SPD 3. UNIT –IX: Hotels Definition. for Travel & Tourism. Major fairs and Festivals of India. Types of Hotels. Nelson Thrones STRATEGIC MANAGEMENT IN TOURISM Paper Code: TTM 306 BTTM: 2nd Year 1st Semester • Strategy : Introduction o Different definition of Strategy o Basic Concept o Mission o Strategy o Objectives Levels of strategy : Introduction o Corporate level strategy o Nature & characteristics of corporate level strategy o Functional & operational strategy . Alternative Accommodation. Cultural and Tribal. UNIT –X: Fairs and Festivals Need for Fairs and Festivals.Travel & Tourism Management Syllabus (Old) UNIT . UNIT –XI: Travel Formalities in India Visa –Requirements –Types of visas –Currency regulations –Custom formalitiesDifferent types of taxes.HRM in Hospitality Industry. Strategic decision making : Introduction o Mintzberg analysis of strategic decision making o Strategic decision making in Tourism Strategic Planning : Introduction o Evolution of strategic planning o Difference between strategic planning & long range planning o Strategic planning in Tourism Strategic Management : Introduction o Process & models of strategic Management 20 • • • • . Books:1.Marketing Mgmt. Historical background. Restricted and Protected areas – types of restrictions. Objective and Tourism Goals of Tourism Planning Policy and Development. Features of Fair – Types of festival – Seasonal.

Laeverence J. Need for HRM in tourism Industry Unit II Concepts and process of Human Resources Planning – • Objective of human resource planning • Concept of Human resource planning • Need for human resource planning in tourism • Approaches to HR planning – Social demand approach. rate of return Approach.C Hax M.Travel & Tourism Management Syllabus (Old) o Benefits of strategic management o Strategic Management Process o Strategic implementation SWOT Analysis GAP Analysis Strategy Formulation : o Major strategic options o Stability and growth strategy Strategy Formulation : Major Strategic options o Retrenchment o Combination & merger / acquisition Need & Importance of Strategic Management in Tourism • • • • • List of Books:Title Cases in Strategic Management Author S.B Athreya Strategic Management-Concepts & Cases David Business Policy & Strategic Mgmt. S. methods • Selection -. Challenges and opportunities.selection methods • Placement . Importance. Lomash Strategic Management A. induction and performance appraisal – meaning and relevance in tourism industry • Training and development – meaning and its requirements 21 . Man power recruitment Approach Unit III • Recruitment --Meaning .Sources. Functions.401 Unit I HRM – Meaning . Majluf Strategic Management David Fred Strategic Management P.B Budhiraja B.Ross Publisher Tata McGraw Hill Publication Pearson Education Vikas Pretice Hall Back Well Business HUMAN RESOURCE MANAGEMENT TTM .

Evolution of lodging industry.role in Indian Tourism Unit III: Hotel Key Departments Front Office Management -. Different groups of hotels in India. scope and limitation. job specifications and job analysis linkages Unit V • Human Resource Development (HRD) –An Overview What is HRD Why HRD HRD process and outcome An overview of HRD practices : Trends • HRD in Service Industry : Importance and role of HRD in Service Sector • HRD in Tourism Sector Books Referred 1.Human Resource Management --Gary Dessler P. Cleaning.definition.Subba Rao Millokovich PRINCIPLES & CONCEPTS OF HOSPITALITY MANAGEMENT TTM . importance of housekeeping department. Linen& Uniform.Introduction to Front Office Department. 22 . role of hotels .ASHOKA group. Organizational Chart and the duties and responsibilities. Special decorations. Types .Concept. uses of job analysis and job description. importance .402 Unit I: Tourism & Accommodation Introduction to hotels. Importance. Formalities and formats. Unit II: Hotel Industry in India Evolution.different equipments & agents. Qualities of a front-office staff House Keeping – Introduction to House keeping. WELCOME group. Advantages. Need. Laundry. FHRAI. Star Hotels and classification.Human Resource Management--3. • Job Analysis and job description :. Daily routine systems. Types of rooms and plans. Taj Group. International Scenarios and trends.Human Resource Management --2.Travel & Tourism Management Syllabus (Old) Unit IV • Job Evaluation . Hotel Groups ITDC – role. job description. Organisation Chart and duties and responsibilities. Interior Decoration & facilities. Accommodation Industry.

Travel & Tourism Management Syllabus (Old) Food & Beverage Service – Introducing to food & beverage Service. Marketing concept. Idea about different cuisines – national and international. customers & guests. Nature and demand of Conference market.E. Makens.Alcoholic & Non Alcoholic Food Production – Introduction. Marketing Mix. Varieties & importance of events . Pre-event responsibilities. Catering and hospitality. Sponsorship . organizers. Meetings --.Krishna Arora 2. Scope of Event Management.Theory of Cookery -. organizational charts and duties. Incentive tours Risk Management. Idea about Beverages -. Managing Front Office Operations – Michael L Kasarana & Richard Brooks 5. presentation. teleconferencing. Key characteristics. Specific menus according to festivals & other facilities. Event planning. legal issues. Economic and social significance . supervision.I & II – Dennis Foster 8. sponsors . Introduction to Hospitality . Key steps to successful events Characteristics and complexities of events Checklist for different events.Willard Marriot. Exhibitions. J. Business tourist. types of services. Menus . Transportation. EVENT MANAGEMENT TTM . Introduction to Conventions.House Keeping Manual – Sudhir Andrews 7.Marketing of Hospitality ---.403 UNIT 1 Definition. Safety and Global Issues in Event Management 23 .Kotler . planning schedule & actions agenda UNIT 3 Conference program designing. Unit IV : Marketing Of Hotels Meaning and concept of Hospitality Marketing—importance & its future Great Leaders in hospitality –Ellsworth Statler. negotiations UNIT 4 Events and Tourism. timing. Growth and development of event industry. Hierarchy.definition & components. Food & Beverage Service – Vijay Dhawan 4. Hotel Market and new trends. recording & publishing. Bowen . Modern Cookery Vol-I & II – T. Ralph Hitz. Operations Management – Stainley Phornco 6. UNIT 2 Typology of planned events.Philip 3. Tourism & Culture. Books Referred 1.

Micro Economic Theory --Sampat Mukherjee Dutt . Types of stress Conceptual understanding of stressors and stress responses 24 . Books Referred : 1.Modern Economics ---5.Singapore.K.Economic Problem of India ---4.Jinghan S. Sundaram Sundaram . Sundaram Paul Samuelson M.L. etc.National & International Scenario International Trade Fairs & Marts ---Germany. wages. Labour & Capital Organization & Entrepreneur Forms of Business units Basic units of the economic system & the Optimization Goal Business Economics & its nature Market Relationship Analysis of consumers’ demand Price determination under Pure/Monopolistic Competition Rent.Elementary Economics --2. 12. Stress and Strain Stress: What it is not. 6.China. 13. 11. 9. 3. 7. Events and Tourism Marketing.U.Travel & Tourism Management Syllabus (Old) UNIT 5 MICE Tourism Tourism Events ---.Hongkong. Conferences – Tomy Rogers BUSINESS ECONOMICS TTM-404 1. Definition of Economics & Fundamental Concepts Production & its factors Land. 10.Indian Economics ---3. basic definations: Stressors. 4. 14. 8.L.Ahuja STRESS MANAGEMENT TTM . 2.405 UNIT I Stress --meaning. 5.Macro Economic Theory --6. 15. Event Management in leisure & tourism – David Watt 2. Interest & Profits Money & Monetary System Banking System International Trade & Balance of payments Public Finance & Economic Functions of a Modern State Books Referred 1.

King . Robbins 2. Weisz . Optimism: .The effects of Diet & Exercise • Psychological Techniques:. • Life Style Management:.Viewing Stress as a challenge • The Type A Behaviour Pattern • Tension Discharge Rate.Organizational Behaviour – S.Learning to react differently Organisation – Based strategies for Preventing and Managing stress • Changes in organization structure and function • Changes in the Nature of jobs • Stress Management Programmes UNIT V • Decision making under stress • Social and Environmental change strategies • Cognitive and Behavioural interventions • Lifestyle Behaviour Patterns and Stress Response Book Referred 1.Thinking yourself out of stress • Behavioural Techniques:. P. Hardiness: .Introduction to Psychology – Morgan.Organizational Behaviour-Theory & Practices – Rao & Narayanan 3.Travel & Tourism Management Syllabus (Old) Importance of stress management in service industries like Tourism UNIT II Stress-----. Organizational Behaviour – Fred Luthans 4.Relaxation and Mediation • Cognitive Techniques:. UNIT IV Managing Stress: some Effective Techniques Personal Approaches to Stress Management.A Buffer against Stress.its major causes: work related causes of stress • Stress outside the job • Stress some major effects: Stress and Task Performance Burn out: Stress and Psychological Adjustment Stress and Health: The silent killer UNIT III • Individual Differences in Resistance to Stress. Schopler ENVIRONMENT & ECOLOGY TTM .406 Unit I Basic properties of Ecosystem 25 .

Environmental Management by M.Travel & Tourism Management Syllabus (Old) • • • • • Components of Ecosystem Five basic laws and twenty great ideas in ecology Properties of Ecosystem Trophic structure and ecological pyramids Ecological succession Unit II Human Ecology and Tourism • History of Human Ecological concepts • Natural resource and Tourism • Tourism and Environment • Protected areas and tourism Unit III Tourism and Environment • Tourism carrying capacity • Basic Strategies of tourism sustainability • Environmental Impact Assessment (EIA) • Geographic Information System (GIS) and its application in tourism Unit IV Environmental Pollution and Tourism Activities • Air Pollution :.Oberoi 4.Atmospheric Composition . Standard and Control Measures. Environment and Pollution by Khopkar S. • Water Pollution :.poiyamoazhi 2. Natural water. 3. their origin & effects and standard control • Noise Pollution: . Ecology and Tourism by Dr. Tourism and Sustainability by Martin Mowforth & Ian Munt 26 .G.effects and standard & control • Do’s and Don’ts in Tourism Unit V Tourism and Common Properties Resources (CPR) • Classification of property rights • Common property resources • Management of common property resources • Case studies • Tourism and CPR management Books referred 1. Ozone Layer Depletion.M.Hydrosphere.Sources . source and effects of pollutants. Green House Effects. pollutants.K.

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