104

Uji Validitas Dan Reliabilitas
1. Variabel word of mouth
Case Processing Summary

Cases

Valid
Excluded(
a)
Total

N
30

%
100.0

0

.0

30

100.0

a Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha

N of Items

.836

7

Item Statistics

Q1

Mean
3.80

Std. Deviation
.664

N
30

Q2

3.77

.626

30

Q3

4.37

.615

30

Q4

4.23

.774

30

Q5

4.03

.669

30

Q6

4.00

.788

30

Q8

3.60

.770

30

Item-Total Statistics

Scale Mean if
Item Deleted

Scale
Variance if
Item Deleted

Corrected
Item-Total
Correlation

Cronbach's
Alpha if Item
Deleted

Q1

24.00

9.103

.671

.801

Q2

24.03

9.068

.736

.792

Q3

23.43

10.254

.407

.838

Q4

23.57

9.564

.433

.840

Q5

23.77

9.357

.594

.812

Q6

23.80

8.648

.640

.804

Q8

24.20

8.648

.661

.801

Scale Statistics
Mean

Variance

Std. Deviation

N of Items

27.80

12.234

3.498

7

568 30 Q36 4.03 Std.07 .571 30 Q24 4.817 30 Q16 3.77 .20 .17 .607 30 Q26 3.484 30 Q34 4.568 30 Q35 4.765 N 30 Q10 4.643 30 Q15 3.521 30 Q19 4.27 . Deviation .77 .817 30 .27 .857 18 Item Statistics Q9 Mean 4.93 . Reliability Statistics Cronbach's Alpha N of Items .0 30 100.0 a Listwise deletion based on all variables in the procedure.664 30 Q17 4.0 0 .740 30 Q31 4.97 .07 .640 30 Q28 3.03 .105 2.521 30 Q14 4.10 . Variabel Kualitas Produk Case Processing Summary Cases Valid Excluded( a) Total N 30 % 100.00 .765 30 Q23 3.640 30 Q37 3.648 30 Q20 4.669 30 Q30 4.23 .43 .80 .87 .

231 .853 Q36 68.90 37.409 .848 Q26 69.848 Q28 69.382 Cronbach's Alpha if Item Deleted .20 34.793 .840 .516 .17 36.430 .587 .90 36.562 .397 .80 37.924 .850 Q24 68.852 Q31 68.851 Q37 69.855 Q10 68.171 .73 36.847 Q30 68.522 .852 Q19 68.70 36.382 .516 6.326 .77 37.420 .420 .365 18 . Deviation N of Items 72.240 .70 36.502 .848 Scale Statistics Mean Variance Std.20 34.340 .456 .855 Q23 69.472 .03 36.200 .848 Q15 69.700 .854 Q20 68.53 37.440 .481 .93 Scale Variance if Item Deleted 36.409 Corrected Item-Total Correlation .97 40.106 Item-Total Statistics Q9 Scale Mean if Item Deleted 68.435 .10 36.850 Q17 68.853 Q34 68.849 Q14 68.852 .508 .97 36.367 .976 .00 35.87 36.510 .93 36.844 Q16 69.534 .234 .846 Q35 68.410 .

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