Mutual Fund Advisors give emphasis on mutual funds than other investment options. Mutual Funds have given a new direction to the flow of personal savings enable small and medium investors in remote rural and semi urban areas to n reap the benefits of the stock market investment. Indian Mutual Funds are thus h playing a very important developmental role in allocation of scares resources in the emerging economy. Karvy is not able to provide sufficient services to the investors due to unawareness among advisors regarding services. The awareness level of investor is low in advisors are interested in dealing in mutual fund. Very less advisors are knowing about services provided by karvy.

NSC and PPF for tax saving so. In Ghatkopar investors have inadequate knowledge about Mutual o Funds. arranging seminars etc. company should n arranges more a d more seminars on Mutual Funds. The q ality of agents performance and investors trust on them can be improved only if t ey are permanent in nature. so company seould provide them knowledge about single window services by which investor can g t all financial services from one place. . distribution o pamphlet. chmpany should market various tax saving schemes of Mutual Funds and their b s nefits. u h The interface among the investors and the Mutual Fund Companies is t e agents. Most of people aware of life insurance. e Most of advisors are not interested in dealing of Mutual Funds bhcause they don’t want to expand their services due to lack of time.RECOMMENDATIONS There is high potential market for Mutual Fund Advisors in Mumbai c ty. but this market needs to be explored as investors are still hesitated to ih invest t eir money in Mutual Funds. so the agents should have proper knowledge about Mutual Funds as well a market so that they can help investors in their investment decisions. Awareness of MF services provided by Karvy is also very low so f company needs proper marketing of their all services by advertising. S proper Marketing of various schemes is required. xo Company should also provide knowledge about the growth rate and the e epected growth rate of Mutual Fund industry in India.

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