Competency Mapping SAMSUNG

Group 7

Competencies of SAMSUNG 1. better customer relationship. This increases their business stability Enhanced Market Leadership through differentiated product line-up. Patents . higher brand value. not concentrated to one/two units. not affected by fluctuations in 1 or 2 units Geography – Samsung’s business is not concentrated in one geography. Diversified in terms of: Portfolio – Business comes from many units.Samsung has many technology patents that gives it an edge over other companies 3.Samsung provides high quality technology coupled with cuttingedge innovations 2. R&D . and stylish design .

Supply Chain . Samsung Electronics has excelled in that regard by leveraging its manufacturing superiority and expertise in supply chain process .One of the main characteristics of being a market leader is the speed to market of its products.Competencies of SAMSUNG 4. brand and design and high level of quality control 5. Technological capability.

Roots of competitive advantage .

. Samsung considers development of employees strategic to success and “Making rounds” encouraged as a key management practice.Structure Samsung has 4 main groups with 14 divisions which incorporates 59.000 employees. Samsung Electronics focus on creating agents of change.

creating awareness of its name by investing enormously in million-dollar brand making campaigns. • Samsung worked not only invested hugely in brand creation campaigns worldwide ($3billion marketing budget per year). . but also remained ahead of the market by introducing innovation. Samsung decided to position itself by developing innovative products and become leader rather than a follower. • In order to create a different image.Strategy •Samsung opted more towards advertising and brand making strategy .

. production. and marketing. •The group intends to build a 24-hour research and development system which will continuously develop and stimulate demand.Systems •In 2002 and 2003 Samsung has invested heavily in research and development. Samsung Electronics is profit focused and decisive.

Style •A simple business philosophy: to devote their talent and technology to creating superior products and services that contribute to a better global society. . The result is that all of their products – from memory chips that help businesses store vital knowledge to mobile phones that connect people across continents – have the power to enrich lives. •The leaders search for the brightest talent from around the world and give them the resources they need to be the best at what they do.

Samsung has set up a unified global education portal and mobile education system. •There’s also an expert development process in which helps employees to inculcate a wide range of skills to become experts in their fields. .Staff •To provide employees with access to comparable levels of training programs which is consistent and regardless of location. •Led by the HR Development Centre. there are diverse program which offer training departments according to business division and work functions.

Shared values People focus Adapting to change Co-prosperity .

•At the highest level. Samsung breeds employees with high technological skills. skills such in manufacturing semiconductor chips. •At entry level as well.Skills •Samsung invests heavily on building a strong R&D base which leads to innovations across various product lines. proficiency in Very Large Scale Integration and microprocessor programming are preferred by Samsung. .

7S Framework for Samsung Cost Effectiveness Reliability Innovation Close External relations Agility Structure (strong distribution network) 7 (low-cost core product) 8 (advertising and brand positioning) 8 (shared core (high (customer competencies) investment in feedback) 7 8 R&D) 9 (proficiency at all levels) 7 (pioneers in VLSI) 9 (strong distribution network) 8 Strategy Systems Skill Style Staff Shared values (breeds leaders )8 (26% of staff in R&D) 8 .

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