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Indicus Methodology

Indicus Methodology

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Published by Indicus Analytics
The Methodology used by Indicus in Indicus Premium Data estimation
The Methodology used by Indicus in Indicus Premium Data estimation

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Published by: Indicus Analytics on Jan 12, 2009
Copyright:Attribution Non-commercial


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Reliable data on India

I want to know consumer characteristics at a granular level I want to identify potential markets How much do people earn, spend and save? Where do my products fit?

The Edifice

• Millions of data points, across thousands of cities, districts, and rural markets • On every aspect of human activity and consumer markets • Using expertise developed in long term partnerships with researchers at Cambridge, Harv . • And endorsed by rigorous practitioners such as RBI, Finance Co .

Proprietary Estimation Model
Large raw data sets
Over 20 years time series National Sample Surveys, NDSSPI, NFHS, Proprietary surveys, Economic Survey of India, ASI, Others

Large aggregated data sets
Over 20 years time series Reserve bank of India, Census of India, Central Statistical Organization, Ministry of Finance, ASI, SSI commission, Proprietary data sets.

Samples representing over 2 million households


Identify at a sub-district level
Distribution of assets, incomes, expenditures and savings Key drivers – capital flows, infrastructure, and human capital Macro-economic conditions

Based on latest data releases of CSO, Registrar General of India and others


To find precise estimates of a Rang
Incomes, expenditure, growth, savings, investment, habits, society, development, infrastructure, housing… At various geographic levels Separated for urban and rural segments

Which go into a range of products………………… District GDP of India, Market Skyline of India, City Skyline of India, Indian Financial Scape, Indian Development Landscape, Housing Skyline of India, City Skyline of India – Neighbourhood Series ………………… To address different needs www.indicus.net

For a range of purposes
Know consumer characteristics Prioritize & rank markets Identify demand potential of select locations Business Identify Potential Markets expansion Market Analyze Markets Products Benchmark sales against potential Monitor sales efforts Target locations

Deliver services where they are required

It is
Not just surveys, but much more……… It involves analyzing very large survey data sets over long time series……… It involves analyzing very large aggregated data sets over long time series……… It involves applying econometrics, statistical analysis, neural networks and other techniques……… It involves cross referencing and calibration with reliable authoritative sources……… It involves conducting fresh surveys to fill in the gaps……… It includes developing heuristics to find solutions……… ………………… To finally arrive at robust estimates at extremely granular levels.


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