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.00/month = 2400/ year So. maintain housing.GOOD EDUCATION IS COSTLY IN INDONESIA' Student in Urban Spending on Education / Year • • • • School Tuition Books Private Courses Cram School 240 30 20 500 Ministry of Education in Indonesia grant over USD 10. manage day-to-day living expenses with only the remaining 25% of their income? In 2012 from 11.of their income on education.000 to each National Standard School to become International Standard from 2007 by transplaning e-Iearning in school.360 Highschool. How can they provide food and drinks. less than 500 school is being upgraded. they spend about 25%. Minimum Wage Rate in rural areas = 75/month = gOO/year They have to spend 75% of their income to educate their children. upgrading teachers. etc TOTAL USD 790 Minimum Wage Rate in urban areas = 2.

Science.000 / 1000 20.Content (English. Social for 3 grades) Local Server Device (20/library) System & Application E-Learning Training Teacher Certification Mentoring 10.000.000.000 10.000.000 / 1000 10.000.000/ Free Free / 2000 1000 .

(J[)(J 1Il.! 50 5O.ear :2 1Il1l 51l.00D.OOO 3110 2.(J[lO.O[)O 2.[)O[) ~A-f-f-il-ia-t-e--b-u-i-It--: --------------------------12~~~IR:~:en:u:. PT SAMSUNG ELECTRONICS INDONESIA Sell At SAMSUNG Content Market % of Revenues Produce once.[)O[) 201l.0 5O.0[)O.[)(JROIlIl . [)O[) IFeeJler ustnmer C Iota.(. sell for 3 years.Produce good education content at once and sell it to several Distribution channel Ye"u 11 .500 201l. renewal content at year 3 for 50% .(J[)(J Year 4 3(J[) SO.IlIlIl. [)(JROOO.IlIlIl.IlIlIl.000.O[)O 70[)'00D.[)O[)'01l0 1.0[)O.OOO ~OO.[)O[) 8GO .OOO + franchisee Number fCustomers o IFeeJler ustomer C Iota.1l01l.OOO 1.OOO 2500.5.0[)O.IlIlIl.1l01l 30[)'00D.[)O[) 400.[)(J[) 15.51l1l.01l0 20[)'01l0 21l0.IlIlIl.[)(JROIlIl 11l1l 1(JROOO.1l01l.e _J======================================~ Tablet Manufacturer ( Device) Network provider Telco Franchisee ( from Univ student) Current Partnership: Balai Pustaka Super Coaching + Education Tablet.(J[lO.! .[)O[)'01l0 351l 2.[)(JROIlIl Year 3 21l1l 5ROOO.OOO 51l 50.[)(J[) 2ROOO. [)(JROIlIl 2.OOO 400.501l 200.01l1l.OOO + tablet + network feeJler Customer Iota.(J[)(J 1Il.! .IlIlIl.OOO + device + mentor 100 4.1l01l.000 l00.(J[)(J 2(J[) 1OO. [)O[)'OIlO 61l0. TELKOM ( Telco Company) Sell At Content Market. [)(JROOO.O[)O 40[) 2.

Comparison Name Product/Service Target Market Area Coverage Type of Content Pricing Company 1 Primagama Plus Online & Offline Cram School Elementary to Highschool Student National PDF.Test Tablet Device No Network & Device Indonesian Ministry of Education requires an schools In Indonesia to meet the Intematlonal standard by funillng the following requirements: . Teachers Certificate Consumer Extras Live Class. Flash USD 500/ Student / Year Company 2 Balai Pustaka Education Book Publisher Elementary School National PDF. Training. Network. Module. Flash USD 350/ Package Company 3 Zen ius Multimedia Digital Education Content Highschool Student National Flash USD 15/ Month Company 4 IT & Hardware Us Mahamentor's School Hub E-Learning Service Companies Highschool Local No Content USD 500 Computer Highschools and Sponsors National Video Lectures from Teachers USD 5/3 Year Digital Library Devices.

000 9..667 4. 89 8 In lOR 1....607 15..7 4...166 .333 In USD 122.0[lO 60% ..m::m m 1.000.16:6:7 3\2'.667 .666 ..140.900..Mahamentor 2.777 . ::mu:m 0 m 2.000.333.1116:6.333..667 91416.953.66...szo.833..222..6.4 .s.333 133.666 ..67 38% ..365 ....ocn 0%1.633 1333 ...667 100% 2i[]% 10% 20% 44% 20% 1..444 .44425'% 4 .000.333 10.S20.6...16:6:7 39.667 1 6....388. 57.. Year 2 % 37% Year 3 6.000 13.8'6:6.16P/h..000 6. 1 Operating Fixed Expensesl Month Year 1 3.4.633.624.000 1 41 ...333 6.4....38% ..700.624.66.333 21.778 3.800...5.7% 2.853.000 6.333.000.2'117.133.45 OJ](]0 I % 35% .000.000 1... :m..500 -'90% .16·6....250 8....166.725.166.666 ..333 6 ..

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