Summer Training Handbo ok

2012

A practical Guide to Summer Training for MBA students of Lovely Professional University

Vivek Chaturvedi

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Acknowledgements
I am grateful to Dr Sanjay Modi, Sr Dean, Lovely Faculty of Business and Applied Arts (LFBAA), who is the inspiration behind this book, Dr Bhavana Adhikari, Associate Dean, School of Management, for her unrelenting support, Dr. Girish Taneja, Head of Department (D-1) and Dr. Sandeep Vij, , Head of Department (D-2) from School of Business, for this sagacious advice and inputs, Mr Suresh Kashyap, HOD, School of Management, for being a constant source of motivation. I am grateful to all faculty members at LFBAA for contributing to this document. I extend my gratitude to all the management teachers of yesteryears who have contributed to the pool of knowledge and have had a huge impact on curriculum of management education.

(Vivek Chaturvedi) 17.03.2012

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Preface
This book is a compendium of sample topics for summer training of MBA students. An attempt has been made to make it as comprehensive and concise as possible. The topics given herein are for the purpose of guiding the students to choose their summer training projects and can be modified as per the requirement of the company. The topics have been classified into areas of specialization for the sake of convenience and clarity. In addition to being a guide for summer training this book can also be used to peek into the job requirements of various specializations and can be used to decide on the right specialization for a student. In addition to sample topics this book contains various guidelines to be followed in order to derive the maximum benefit out of the two months of summer training. It contains the rules of University and the code of conduct the student is expected to observe during the period of internship. The book also contains a section on the activities which are generally done by various departments of a company. This shall help in widening the perspective of the students and also increase the exposure he can receive. All the formats for the various components of the course have been presented in annexure at the end of the book. I wish you all the best for your summer training. Have fun!

(Vivek Chatuvedi)

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Contents
Acknowledgements ....................................................................................................2 Preface .......................................................................................................................3 Professional Goals during Summer Training.................................................................5 Code of Conduct..........................................................................................................5 Marketing.................................................................................................................... 6 Finance ...................................................................................................................... 9 Hospital and Health Management .............................................................................12 Human Resource Management .................................................................................14 Information Technology ...........................................................................................16 Retail Management .................................................................................................. 18 International Business ..............................................................................................19 The activities of the various departments .................................................................20 ANNEXURE I - Evaluation Parameters........................................................................24 Annexure III- Important deadlines..............................................................................29 ANNEXURE IV- Project Topic Performa.......................................................................31 ANNEXURE VI - Feedback on fortnightly report by faculty guide (for faculty only)......34 ANNEXURE VIII- Attendance Sheet.............................................................................36 ANNEXURE IX - Guidelines for Summer Training Report.............................................38 Annexure X – References ..........................................................................................40

if. 8. 1. Building relations with peers to thoroughly understand the strengths and weaknesses of system’s policies and procedures. Aim at maximizing learning. Be punctual in attendance. 3. Avail leave only if authorized by the project head. Adhere to a formal dress code. Work hard to get PPO(PrePlacement Offer) 4.Page |5 and at the same time give them an opportunity to do research on some relevant topics in their area of specialization. 1. 4. Professional Goals during Summer Training The purpose of summer training is to acquaint the students with the practices followed in the industry 2. . To undertake a meaningful project 2. Understand systems. 7. Adhere to organization’s policies and rules. you can make suggestions. Discuss doubts and see. To work hard and show initiative to win confidence 3. 6. procedures and policies. Try to relate the practice to theory and find out reasons for difference between theory and practice Code of Conduct The students should observe the following guidelines while their summer training. 5.

Most of these pertain to the large companies. Marketing Survey on preferences for insurance companies with special reference to a particular player Insurance is considered one of the most difficult products to sell. Not taking action which disrupts the normal functioning. ICC World Cup – Effect on the promotions of various products1 A cricket world cup has always captured the attention of marketers and consumers alike. Use appropriate professional language in communication at workplace. The student has to identify the key factors driving the sales and should try to come up with some ideal Integrated Marketing Campaign design for the product. Assure that all actions and behaviors promote the favorable image of the organization. A lot of research and studies have been done on this topic. 10).Page |6 5. this is a gala event which affect business at all levels. 8. the companies spent a lot of money on advertisement and promotions. . However. Impact of price on the buying behavior Pricing has a lot of affect on the buying behavior of individuals. driven by the sales agent/ employee. 6. 7. However. The sale is mostly push sales. The students have to study the impact of the world cup on the business and the sales of the company the student is doing internship with. varying it as per the company/product in question. This is reflected in the price discounts offered by the producers and also the convenient pricing (multiples of 5. 1 This topic can be used by more than one student. The focus has to be on customer interaction and knowing the actual challenges involved in making the deal happen. After the study the student can suggest some modifications in the price quantity combination in order to maximize the revenue of the product in question. Avoid any conduct that may cause embarrassment or disrepute to the organization. The topic requires the students to study the effect of the printed price (MRP) on the buying behavior of the customer.

chips. Pull Effect in Insurance Sale Within an increase in the private sector jobs the urban consumer has started looking for insurance covers to reduce any and all types of risk. The student has to do a survey to identify the need/gap in some category and suggest a new product to be launched in it. soaps. The students need to study their marketing communication needs if any and analyze how their needs are different from the players in more competitive product/service categories. in the decision making process of the individual. the individual does not entertain the calls of the insurance sales agents. There are studies on the changing demographics of the decision maker in a typical household purchase decision. varying it as per the company/product in question. – in terms of brand recall. Effect of Packaging on sales of consumer products3 There are a lot of products in market which are purchased on impulse or are small ticket buys: bottled water. IOCL are three such examples in the petrol and diesel category. HPCL. Marketing Communication needs of Oligopoly Companies There are some companies which have a near monopoly their product segment or at best they can be described as oligopolies.Page |7 Market Survey for a new product launch2 In an ever prospering middle class there is a perpetual need to new products and product categories. Confectioneries and beverage unheard of ten year ago. varying it as per the company/product in question. These companies which had a very laidback attitude in the yesteryears have become active advertisers now. This study should focus on the role of packaging in the sales of the product in question. The student has to find out the effect of marketing communication 2 This topic can be used by more than one student. This dichotomy creates the need to analyze the key factors affecting the sales and find out the scope of generating pull effect in insurance sales. . At the same time. 3 This topic can be used by more than one student. Any company looking for additional revenue streams keeps on launching new products. BPCL. eatables etc. are now a standard part of our dietary plans. in the case of such products the packaging plays an important role.

Thus. they can make good use of this data. Thus. This leads to a mismatch in the actual and the appropriate efforts done by the company. The inventory management. If a company is able to predict the trend correctly and timely. Companies spend a fortune to create a good perception. With the advent of alternative channels of promotions. As a part of this study.Page |8 Consumer perception about the company/product/organi zation The consumer perception about a company is a very important factor in the success or failure of any company. At the same time a large number of avenues add to the already prevailing state of confusion. The purpose of this study is to analyze all the Market positioning of the products The positioning of any product defines the marketing campaign it has to follow. it is very necessary for any company to know how the consumer perceives it. the price of the product and a lot of ancillary activities. This study shall focus on the various aspect of consumer perception ranging from brand recall to brand equity and the general opinion of people even if they are not customers right now (potential customers or influencers ) draw results from both past and present data. marketers have increased opportunities for promotional activities. peaking at some peculiar time of the year. The student should . Effectiveness of Integrated Marketing Plan of the company Now a day the marketing and promotions expenditure forms the major part of the budgets of any company. Many a time it so happens that the company does not know the correct positioning it has in the minds of the consumers. its budget. staff management and also the promotions can be varied according to the trend. the positioning of the product is a very important decision the company has to take. the student is required to evaluate the positioning of the company’s product and judge that whether it is a correct positioning or should the Trend analysis of sales during different times of years Many products have a cyclical demand. The student shall study the cycles and trends for the product in question and suggest ways to maximize the revenues by making use of this data.

. Finance Working capital management at the organization Company’s big chunk of funds usually gets stuck in working capital. How to finance a project? Different financing instruments have to be evaluated. Cash conversion cycle needs to be minimized. liquidity & solvency. While analyzing the ratios if they find any flaw in company’s working they will suggest the measures to the company to improve their working which will automatically improve the ratios. It should pass certain parameters. Students will study the financing instruments used by the company for financing a project out of available options. • • • Ratio analysis to know the financial position of company* Ratios tell all about the company’s well being. Working capital has three major derivers: Cash Receivables Payables All three need to be properly managed. Cause for selecting a particular instruments. Once the company decides to go up with a project then the problem of its financing comes. Appropriate amount of working capital needs to be maintained. All the factors have their effect on profitability of the business. Project financing In a business companies have to work on new projects in order to enhance their profitability.Page |9 company rework its plans for the positioning. But working capital at any time should not be more/less than the requirement of the company. Students will study the working capital management techniques followed by the company so as to maintain the liquidity while maintaining the profitability and suggest means to improve the working capital cycle without hampering profitability. Their composition and will compare it with their peer group. Receivable turnover and payable cycle need to be optimized. its profitability. Students will get the information about the different ratios of the company. They will analyze the available instruments and suggest the company about other profitable options. In order to run the business smoothly business needs the appropriate amount of working capital. Different ratios are used to get information about company’s worth. But before a new project is taken up its viability has to be checked.

Receivables are an important component of working capital as well of balance sheet. benefits of using a particular technique.P a g e | 10 Budgetary control techniques used by the organization Budgeting is a control device in the hands of the company. Production houses use various inventory management tools such as ABC analysis. Different budgets are prepared by the company for the efficient working of the company. stock levels etc. a drawback of shorter Days’ Sales Outstanding (DSO) is loss in sales. The students have to study how the companies are achieving these mutually contradicting objectives and suggest means to improve the cash conversion cycle without hampering sales. provided the other factors are constant. and then collect accounts receivable. Shortening the cash conversion cycle leads to higher profitability and valuation of the company. less expenditure. Student is required to study the various Inventory control techniques used by the company. LIFO FIFO. Cash Conversion cycles and its Impact on the profitability Firms typically follow a cycle in which they purchase inventory. Because budgeted figures give a parameter to the company against whom the results have to be evaluated. improved cash position etc. Inventory control techniques used by the company In any production house inventory constitutes the major portion of their working capital. . sell goods on credit. JIT. Generally. Inventory must be managed properly so as to reduce the chances of shortage as well as excess of inventory. reduced labor turn over. Students will study the different techniques used by the company for budgetary control. increased sale. This cycle is referred to as the cash conversion cycle. control techniques not used by the company. Outcomes of the technique in the form of increased production. reasons for the use of a specific technique. Students will explore the opportunities to use other Inventory Receivables management techniques used by the company A company gets receivables whenever it sells goods on credit. Sound working capital policy is designed to minimize the time between cash expenditures on materials and the collection of cash on sales. reasons behind the use of a particular technique. Students are required to analyze the current receivable management techniques.

because the banking business mainly consists of lending . how they are generated and how securitization works in reducing NPA’s. How much time it takes to convert receivables into cash? Find the possibilities to improve the receivable cycle. Its easier for a company to reduce its cost. reasons behind the adoption of a particular technique (such as payback period. Students will analyze the techniques adopted by the company. But banks can use these NPA’s for their benefit by resorting to the technique of Securitization. Students will study the various cost reduction techniques used by the company such as KIZEN and the benefits derived by the company after the use of these techniques. Risk Management in Life Insurance Whenever we talk about Risk management it is all about underwriting process. Students are supposed to learn complete underwriting process followed by the life insurance company. Capital budgeting techniques used by the companies.P a g e | 11 Whether they are managing the receivables themselves or using NPA’s and growing scope of Securitization NPA’s are a part and parcel of banking industry. IRR) its benefits over the rejected techniques. Students will be required to study the NPA’s of a particular bank. the factoring techniques. Whenever a new project is under taken by a company its financial viability needs to be checked using various capital budgeting techniques. They have to find how risk can change the premium requirements. Company can increase its profitability by increasing its sale/selling price or by reducing its cost. NPV. Risk Management in Banking Banking business itself entails a lot of risk. Telling complete procedure followed by the bank along with required proofs. Cost reduction techniques used by the company and their effectiveness. Students are supposed to learn complete underwriting process followed by the general insurance company. Risk Management in General Insurance Whenever we talk about Risk management it is all about underwriting process. They have to find how risk can change the premium requirements.

Lending money implies risk of bad debts. Students are expected to learn about risk management techniques followed by the banks and how these techniques help the banks reducing the risk. A student doing his/her intern in the banking sector is expected to learn all the banking procedures and what is the use of following these procedures. doing their intern in financial planning will be required to know all about the construction of portfolio. Comparative study of loan procedures followed by banks Loans are the life blood of the banking business. Portfolio Management Portfolio construction is itself a tedious task. Gap Analysis Students can use the SERVQUAL scale to measure the service gaps existing in the service delivery system of the hospital. thereby helping the hospital to retain customers and increase revenue. how and why the portfolios are rebalanced. They will also compare the loans of different banks issued in same stream. They can find out the areas in which the patient satisfaction level is low and can develop a model for improving it. assigning the MICR codes to non MICR bank cheques. They can find out the causes of the existing gaps. clearing. making drafts. A study on banking procedures Banking itself is a big industry. Finally they can develop strategies to close those gaps and thereby improving the service delivery. A procedure has to be followed to grant a loan.P a g e | 12 money to people. Students TAT of Laboratory Procedures Turn Around Time (TAT) is the time period between collection of sample for diagnostic test and delivery of . They will be required to find out the possible causes of difference in interest charged by different banks for same kind of loan. Students will study the procedure followed by banks in granting the loans. They will also study the effect of rebalancing on the portfolio. It needs consistent rebalancing of the assets as per the needs of the investor. Hospital and Health Management Study on Patient Satisfaction Students can work upon various departments like IPD/OPD to measure the satisfaction level of the patients regarding the services provided by the hospital. It is composed of lot of procedures say.

Patient Flow in OPD OPD is the unit of the hospital where patients have the first service encounter. The students have to record the TAT for a definite time period. Finally design a model to improve up on the procedures having higher TAT. They also have to do an in-depth study on vendor rating system on the existing vendors of the hospital. Often it is seen that most of the hospitals face problems of overcrowding and longer waiting time period in OPD.P a g e | 13 report. Medical Audit Medical audit is one of the major process for achieving quality healthcare service delivery. Materials and Store Management Students have to study on the parameters for selecting the vendors for hospital supplies. Students have to evaluate the service delivery system of the hospital as per the NABH guidelines and have . to compare the status of the hospital with the benchmark set by NABH. This ultimately leads to the dissatisfaction among patients. They have to find out the lacunae in the service delivery process and finally develop a model for optimum service delivery. They have to find out the average TAT for each procedure and compare with a benchmark. This will help the hospital to improve the responsiveness parameter of the service delivery process. NABH has developed certain guidelines and set standards for hospital to be certified. Comparative Study with NABH standards NABH is the body responsible for accreditation of hospitals in India which certifies the quality management practices in the hospitals. This will help hospital to attract more patients especially international patients thereby increasing the revenue. They have to find out the missing components in the records. Students have to do a detail study on each and every procedure taken in the OPD. This will help the hospital in quality assurance and cost cutting by improving the supply chain efficiency. Finally they have to suggest and recommend the hospitals to reach the NABH standards. Students have to check medical records of the inpatients for a definite time period and also the past records. They can collect the information from the market and help the hospital in getting the best vendors. Finally they have to develop a check list for maintaining the medical records.

They have to develop an ideal design for the department for smooth operations. Human Resource Management Recruitment & Selection process Recruitment & Selection encapsulates attracting. They have to find out the lacunae in the above areas. ESI & . and selecting qualified people for a job in an organization. Medical Billing Department Students have to do an in-depth study on different billing procedures in the hospital such as insurance reimbursement. Students have to develop a check list for all procedures regarding urinary catheterization. They have to keenly observe each procedure during their stay in the hospital. They have to find out the areas of improvement and suggest procedures for optimum billing process. The student is expected to undertake a study on the recruitment & selection process of the particular organization and also study the recruitment & selection technique being followed in the particular industry and compare the best practices in both the cases. screening. They have to find out the deviations in the standard procedures. TPA bills. This will help hospital to reduce the overcrowding and improve the overall operations of the emergency department. They have to also find out the patient satisfaction level regarding billing. CGHS bills etc. existing facilities. Self-Concept etc. There has been a constant focus on identifying critical competencies while hiring prospects which encompasses not only visible factors like Knowledge.P a g e | 14 Urinary Catheterization Infection In most of the hospital infection due to urinary catheterization is very common giving rise to complications and increasing the length of stay of the patients. Finally they have to develop a training module for the medical and Paramedical staffs for following the best procedure. process and patient flow in the emergency department of the hospital. Motives. With the changing times there has been a paradigm shift in the Recruitment process with a growth of job search engines & headhunters for executive recruitment. Design and Facilities in the Emergency Casualty Department Students have to do an in-depth study on the design. Skills & Abilities but also invisible & below-the waterline competencies like Traits.

Change management Change management is an indispensable part of any organization. Training & Development. expectations from trainees. Students can study different techniques adopted by organizations for managing change or for reducing the resistance to change. timing. Compensation etc. budget etc. There has been a growing focus on Human Resource Development and there is constant attempt by organizations to become Learning Organizations. movement & refreezing stage. they can analyze the different techniques of training and development being employed along with other critical training and development issues like the proficiency of trainers. The students are expected to analyze the correlation between Remuneration & Motivation level of employees. Impact of remuneration on Motivation This topic is an attempt to explore the critical motivation factor for employees over the ages Remuneration & its impact on motivation levels. At every step Training & Development has been linked to Strategic goals of the organization to augment the value generated by the program. The students are expected to study the training and development system of a particular organization. higher remuneration has an impact on the motivation levels of employees but it can be different for different industries as well as different levels of management. Students can research the impact of monetary as well as non-monetary benefits on different levels of management. In this project. The recent slowdown in the Indian Economy impacted almost all the critical HR functions be it Hiring Decisions. They can focus on any major change program initiated by the organization and can track the transition during the unfreezing. Impact of recession on HR policies Recession has played major role in business decisions over the years and HR policies form a critical part of it.P a g e | 15 Training and Development process The Training & Development Scenario in India has undergone a radical overhaul with a sole purpose of augmenting the performance of Individuals & Team members in organizational settings. The student is expected to analyze and study these impacts & its effects on the sustainability of the organizations in the long term. Generally it has been opined that Talent management The students are expected to study the different techniques .

P a g e | 16 organization employ to groom the most valuable assets i. This project should entail studying the impact of better inventory . Performance management system The students are expected to undertake an in-depth analysis on the Performance Management system in the organization which will encapsulate a detailed study on Performance Planning. E-business and its role in inventory management Students study how information and communication technologies (ICT) are utilized in support of all the activities of business in view to control Inventory system. Training & Development and Compensation needs to be established after the same to justify the entire process. JobSharing. its employees & how it attempts to build up on its Human Capital by identifying the high-pots.e. Competency Mapping of particular organization The student is expected to understand the process of Mapping Competencies for Individuals in the organization & attempt to prepare Competency Models for critical positions in Organization. may be studied. The students can undertake a study on the different initiatives which organizations are taking for maintaining the pool of talent through the Assessment Centres & Development Centres & how organizations are focusing on second line development. Performance Appraisals. The linkage with each and every step like Recruitment & Selection. and Telecommuting etc. The students need to study this network and suggest means to improve its efficiency. Performance Managing. Various concepts like Flextime. Work life balance Students may study the impact of work life balance techniques on the employee’s productivity and turnover rate of the organization. Information Technology Study of Supply Chain Management System of an IT Organization There is a network of interconnected businesses involved in the process of providing product and service packages required by end customers of an IT company. and Performance Monitoring being followed.

. Many a time it so happens that the company does not know the correct positioning it has in the minds of the consumers. The student is required to analyze the positioning of the IT Products and the related advertising campaigns. Implementation of cyber law in IT Organization The students need to analyze the concept of Cyber Laws with special reference to the following issues how much consideration is given by Industry towards this and how it is implemented by the Organization. the positioning of the product is a very important decision the company has to take. This study will try to gauge consumer perspective towards the IT product provided by companies on internet. The student need to study the current processes and suggest improvements if any. Though it is cost efficient. and suggest means to increase the reach. At the end of the study the student should be in a position to critically analyze the effectiveness of the use of the budget. Consumer buying behavior of e-marketed IT products E-commerce has emerged as a low cost and easy medium of selling software products. This leads to a mismatch in the actual and the appropriate efforts done by the company. Thus. companies are still grappling with the issues of reaching the consumers in a much cluttered cyberspace. Total quality management for IT Industry TQM is used to reduce the errors produced during the manufacturing or service process. and streamline supply chain management in IT industry. Impact of Budget and Schedule Pressure on Software Development Cycle Time and Effort The project requires analyzing the direct and indirect impact of Budget assigned to project by management towards the project on development of software in terms of time and effort. increase customer satisfaction. the price of the product and a lot of ancillary activities. Some practical implementations can also be discussed. its budget. Brand positioning and advertising of IT Products The positioning of any product defines the marketing campaign it has to follow.P a g e | 17 management on the profit of the company.

Generally the logistics are important factor but largely outsourced. As a a study of supply chain management which sometime depends on third party vendor. Also. .P a g e | 18 Retail Management Study of effectiveness of merchandise availability and consumer shopping behavior Customers follow a specific pattern of visiting to nearest convenience store. In a warehouse. Retail stores and degree of automation used for competitive advantage Every store wants the highest degree of automation done in their store. They shall also. Study the degree of automation and future planning for that store so that it more automated. space management is based upon types of vehicle and material handling equipment used daily on the shop floor. So. Study about the vari Students will study the impact of the decision about a specific site related to a retail/warehouse on the long term strategy. Materials handling equipment used for cost reduction on shop floor/warehouse consequence all retailers do the automation in phases. So effect of merchandise selection by a store manager on foot fall of a store should be studied. Retail stores’ warehouse management Students need to study how the ware house is coordinates with individual retail stores for effective inventory management. But it costs a lot to setup the infrastructure for automation. Issue arises because of extended daily working hours and retail stores are open 7 days a week. impact of workforce rotation and flexible timing offered to staffs should be studied. analysis should be done on basis of centralized and decentralized store. How it makes the system efficient can be analyzed. Staffing management and flexi timing implemented in Retail stores Retail sector recruits large number of staffs for smooth operation. the utilization of carpet floor area Study of Retail location and layout The retail stores decide on the location depending upon the market segment and merchandise mix. Basically it depends upon type of merchandise a store has.

The students need to analyze the strategies businesses are using for effective market penetration and profitability in different business units. Some examples are bar-coding/security and tags/RFIDs.P a g e | 19 for inside layout retail/warehouse. Analyze the effectiveness of above methods and suggest some new methods also for enhancing safety and security for the specific company. Visual merchandising and atmospherics Visual merchandising can be achieved effectively by working on some neglected areas of the shop like floors or walls and even ceilings. . Market segmentation strategies Market segmentation has a key role to play in the strategies formulated by the companies. A product which is mass market product in one country can be treated as a premium product in some other country. The student will study the market segmentation strategies of the company in two or more different markets. The study revolves around the training which is provided to the customer relationship managers and the ways the company uses to keep them updated with various training and development program Business Unit Strategies Many companies organize themselves as independent business units in different markets. of a International Business Export import policies of the company The student needs to study the export import policies of the company and relate it with the prevailing geopolitical and economic conditions of the countries of the world. Customer relationship management Customer relation officers are the first ones on the store who interact with the customer and help them in their buying process. This can be studied in detail by the students and some implementable suggestions should be given. Security measures for reducing the store’s theft Various steps are taken by a retail store to ensure safety and minimize shrinkage within a store. Each unit has its own accounts and strategies. The company has to realign its entire marketing plan to accommodate this change. They should also study the effect domestic markets have on these policies.

can be used. 4. 6. Banks transactions and bank reconciliations process. Format of the expenses and adjustment vouchers. How many types of Daily Reports are being Generated and their flow? 7. of making The activities of the various departments In addition to their respective projects. There are a lot of factors that affect this decision. How do the recoveries maintain? 12. Whether the accounts are computerized or manual? 2. 3. analyze them and suggest the best option for a given company. 10. ledgers and process maintaining the records. Process of issuing Debit and Credit note to the customers and suppliers. They need to observe and understand the various activities and processes of the organization. These activities have been . 5. The student has to study the management compensation for a company for different markets. The student has to study the various options. 9. Accounts/ Finance Department 1. the students are expected to utilize the time spent at the organization they are working with. How many types of costing books are being maintained? 8. Method Budgeting. Payment procedures to the suppliers. of Financing of Projects of the companies The projects situated in different markets will have different uses and various modes of financing – ranging from Foreign Currency Convertible Bonds to loan from local banks . 11. Process of making Cash Flow and Fund Flow.P a g e | 20 Transfer pricing techniques followed by company The student needs to study the transfer price techniques which are being followed by the companies and analyze the same. classified in three sections as given below. The process of Approving of Suppliers Bills on the basis of P/Os. Suppliers and Debtors control Management Compensation A multinational company has to structure the compensation for the management as per the need of the country.

Copy of the Standing Orders. Method of stocks taking for bank purpose. 16. Bonus policy/ increment policy/ policy. Process 25. 31. sanctioning employees imprest and method of adjustments. 3. Important books and records of the company secretary department. Copy of the Excise Gate Pass/ Invoice/ Challans/ Export Invoice. Transit Insurance Guarantees document. Annual incentive .P a g e | 21 13. Method of keeping checks of consumables. 21. 23. All details required for the finalization of accounts. 18. Method of doing the inventory valuation. ) 4. How many statutory returns are being filled on monthly basis (PF/ESI/Labour Dept. Identification of shipping companies and scheduling the loading and unloading the consignments. 28. Placing the orders to the suppliers to import the goods and formats of all related documents. 27. Important returnsand process of filing the return for ROC. Copy of all challans for the reference. 30. of 29. L/C & Bill discounting procedures with the banks. CWC formalities and issuance of containers for the bonded warehouses. Processing of Export/ Import Documents and their formats. 15. B/L Forms and its procurement by the shipping companies etc. 19. Execution of Export orders and the procedures. 17. 20. L/C opening procedure and L/C 22. 24. 26. ECGC formalities. 2. Human Resource 1./ Gratuity/ Insurance. (As per Income Tax Act and as per Companies Act) 14. Method of calculating the depreciation. 5. Copy of the HR policy.

10. 11. Production 9. Forecasting and Budgeting of CSR activities. Maintaining of statements competitors. Staff welfare activities. 14. Appraisal methods by different departments. Pricing policies. Preparation of monthly salary bill and procedure. 3. Compensation polices in case of some accident or mishaps in the organization. Procedure of Issue of Dispatch advise to the dispatch department. Calculation of working days and overtime hours. and . and Back 8. Discount Polices. Statement of Inventory in the Bonded warehouse. Maintenance of Excise/ VAT records and the formats of all returns. 6. Any SCR activity and its flow and treatment. LTA Polices. Setting of eligibility norms. Treatment of rejected goods at the dealers/retailers godowns. 15. Specific polices for the motivation of the employees. Dealers and Distributor Appointment Formalities. 17. Promotion Polices. Monthly Feed System of the staff. 10. 7. Recruitment process and method of obtaining requirements from the respective departments. 13. 5. 19. Calculation of employee cost to company and product. customer’s 12. 11. 16. 7. Receipts comparative of the 2. 13. Staff Training Development Activities. per the 4. the 20.P a g e | 22 6. 9. 18. Customers Orders Procedures. Issue of Requisition. Marketing & Sales 1. Order Processing Procedure. Debit Note/ Credit Note issue polices. 8. 12. Invoicing procedure.

To understand ISO norms and maintaining the procedures. Sales compensation policies. . 24. 21. sales & services Research Relationship 25. Procedure of targeting and sales forecasting. Imprest policies. Zone wise/ Area wise controlling of sales. Strategies of the pace with Department. Methods watch on activities. Procedure maintaining coordination with other departments such as procurement department/ stores/ Production Department/ QT Department/ Dispatch Department etc. 18. After polices.P a g e | 23 14. Distribution Logistics polices. Statements which are mostly prepared in the department as part of MIS. 20. 23. Customer Polices. 16. of keeping competitor 26. 22. Branding Advertisement Polices. 27. & and force incentive 17. keeping Logistic of 19. 15. Back Order treatment polices. Market polices. 28.

COURSE EVALUATION : C A Component .P a g e | 24 ANNEXURE I .Evaluation Parameters COURSE CODE: L 0 T 0 P 5 CREDITS 2 Attendan ce 5 CA 40 MGT 702 COURSE TITLE: Seminar on Summer Project MTE 0 ETE 55 Course Objective: • • To enable students to develop and relate management theory to practice. To help students in making an informed career choice after exposure to the actual work environment.

P a g e | 25 CLASS PARTICIPATION • Number of Relevant Question asked Range Marks 1.10 11-15 15 16-20 20 5 1 0 Total • • • • • Total Chairperson Reporter Discipline Company feedback and attendance Feedback from Faculty guide 10 10 10 25 25 100 MODEL 1 – Research project components ETE S. no Component Marks Total .5 6.

allocation of resources. no 1 Component PRESENTATION: • • • • • Sale demo Communication skills Content. Functional process followed) Quality of work done (Data presentation Recommendations.P a g e | 26 1 PRESENTATION: • • • • • Body Language Communication skills Content Question Handling Audio/Visual Aids 5 10 15 15 5 2 PROJECT REPORT 50 • • • Introduction-Purpose and Objectives Amount of work done (Literature Review and Research Methodology) Quality of work done(Data Analysis. products knowledge. Findings. References & Evidences) 10 20 20 50 Total 100 MODEL 3– Community Development Project ETE S. Targets achievement. no Component Marks Total . Data Interpretation. selling process. Recommendations and References) 10 20 20 50 Total 100 MODEL 2– Sale project components ETE S.sale strategy. Question Handling Audio/Visual Aids 10 5 15 15 5 2 PROJECT REPORT 50 Marks Total • • • Introduction to company and Objectives Amount of work done (Theoretical Concepts.

Quality of report and References) 10 20 20 50 • • Total 100 . Data Collection and Documentation) Quality of work done (Analysis. Findings. Recommendation.P a g e | 27 1 PRESENTATION: • • • • • Body Language Communication Skill Content Question handling Audio/Visual Aids 5 10 15 15 5 50 2 PROJECT REPORT • Introduction and Objectives of the Project Amount of work done (Execution .

3. • The students will register for the ‘Seminar on Summer Project’ course for the purpose of evaluation. e. The role of Chairperson: a) Chairperson will introduce the speaker. The evaluation procedure of summer training project report will be completed on 6th.Guidelines 1. The CA component will be evaluated one faculty and the ETE component will be evaluated by two faculty members. speakers . The role of reporteur a) Any student from the audience will be asked to perform the role of reporter. • The students are required to prepare a report on the basis of summer training which should be submitted in the department within one week of completing the summer training. etc d) Any other work that will ensure smooth presentation 5. The evaluation panel will consist of two faculty members. 7th and 8th Aug.P a g e | 28 Annexure II. AIESEC for execution of Community Development Project during the training period. objectives of the study. 4.g. 2012. Pedagogy: • All the students are required to do summer training for 6 weeks. 2. Name . topic.Students those are engaged with the NGO/Public Sector/Reputed Associations. a) Research project based report b) Sales based report – for those students are engaged in selling during the training. Three types of reports b) Discipline of the class c) Arrangement of LCD . Designation and Sign of Course Planner . b) Critically analyze the presentation with constructive criticism and appreciation. c) Community Development Report.

Project Topic Performa (Annexure-IV) must be submitted to the faculty guide and training coordinator within seven days after starting the summer mail. Guide feedback on would the give a 4. Fortnightly Progress (For (Annexure-V) July-2012) 1st report.1st July to 15th July training through e 2.16th June to 30th June 3rd report. Hence three reports to be send by the students. Hard fortnightly copy progress of the fortnightly reports report (Annuexure-VI) through email within 3 days of students mailing the fortnightly report.P a g e | 29 Approval of HoD-F Approval of HoF Annexure III.1 June to 15th June 2nd report. Report Report submission date Training Period from 1st June to 15th 17th June 2nd July 17th July 3. Three progress fortnightly reports (Annexure-V) must be sent in soft copy to the respective faculty guide and training coordinator by every 15 days interval.Important deadlines 1. must be submitted at the time of the presentation otherwise .

5.in time of their presentation must submit Industry Feedback Form (Annexure-VII) and the Attendance sheet (AnnexureVIII) of their stay at industry which has to be signed and stamped by the industry project guide.While sending the reports through email to faculty guide and training coordinator.in School of Technology & Science.dhiman@lpu.co. one is self copy which is to be presented at the time of presentation for evaluation and one for submission to company.babli. with section/ Registration no. 6.panesar@lpu.in School of Civil Engineering (SOC)Ashwani Panesar. Q1 (School of Business) . /Student forthrightly Name/ Name of the report(Either project topic report or 7.Lokesh Jasrai8146585349.15987@lpu. ashwani.sharma@lpu.P a g e | 30 the marks for the same would not be given. Names and E-mail IDs for training coordinators of different schools are as follows- .co. 8437159919.co.jasrai@lpu.in Q4 (School of Commerce & Economics)Dr Babli Dhiman9501236056.Mohit9872176079. Q3 (School of Management).vishal. Three Summer Training reports should be made by the students( one is to submit to library. rohan.For guide lines on how to make report refer to annexure-XI.mohit.co. 8. students are required to follow the title of the subject in e-mails.Vishal Goyal9646050758. if demanded by the company). lokesh.Rohan Sharma. 9878068355. The front page of the report must be in the prescribed format. as followsRoll no.co.co.in 9. The final hard copy of the report along with a CD in pdf format must be submitted to person authorized in their respective departments latest by 6th August 2012.16393@lpu. (Annexure-XI).in The students at the Q2 (School of Business Administration).

No.All students are informed to complete their summer training before 6 7th and th are advised to come along with their summer training project reports and be present on these dates for the evaluation of the seminar on the summer training. Existing Guidelines. evaluation will be scheduled on 6th. Name of the .Project Topic Performa LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT (To be sent through email to faculty guide as well as to training coordinator of the respective school by prescribed dates) Name of The Student Reg. of August 2012. as the on 8th August.Some Up-dations may be done ANNEXURE IV. Mobile No.P a g e | 31 Students 10. 2012. Class. Section and Roll No.

P a g e | 32 Organization (Address) Date of Joining Project Topic Location Other Responsibilities: Company’s Designated Supervising Authority* Name& Designation Phone No (O) Mobile: E-Mail : Signature of Authority(with stamp) To be Sent to: the faculty guide through email - • Change of Topic shall not be allowed later on. This information is required to keep track of student’s performance during summer training through telephonic calls and surprise visits. .

Period of Training : From _____________________ To_________________ 3. Name of the Student: _________________________ Roll No. Name and address of the Organization: ___________________________ Phone No___________________ Fax_____________________ Email____________ 4. Name and Designation of the Project In charge in the organization PhoneNo________________________________Email________________________ 5.P a g e | 33 Fortnightly Progress Report ANNEXURE V (e. Project Title ____________________________________________________________ Progress during the fortnight (from _________to____________) _______________________________________________________________________________ ___________________________________________________________ Signature of the Student: __________________ .mail to faculty guide and training co-ordinator of school) School Name--------------------------------------------------1.______________ Section ________________ class________________ 2.

Feedback on fortnightly report by faculty guide (for faculty only) To be emailed to the student within 3 days of receipt.P a g e | 34 ANNEXURE VI . Name of student________________ reg no ________________ Project topic_________________________ Suggestion regarding the progress during _____________to______________ ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------_______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ___________ .

Phagwara Industry Feedback Form (To be signed and stamped by the industry Project guide. Name of the student: ___________________________________________ Reg.P a g e | 35 ANNEXURE VII. What are the prospects of the students of being recruited by the organization on the completion of his degree? High Moderate Low .N Evaluation Criteria o 1 2 3 4 5 6 7 Punctuality Adherence to company norms Conduct / Behavior Initiative Eagerness to Learn Approach towards the Project Quality of Project work Very Good Goo d Satisfact ory Poo r Very Poor 4. No and section_______________________________________________ 2. This is to be submitted at the time of presentation by the students in sealed envelope) 1. Kapurthala. Name of the Organization & Address_____________________________________ ____________________________________________________________________ 3. Distt. How do you rank him/her on the following 7 attributes? (Please √) S.Industry Feedback Form LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Jalandhar-Ludhiana GT Road.

P a g e | 36 5.Attendance Sheet .Any specific observations/suggestions for further improvement? _______________________________________________________________________________ _________________________________________________________________________________________________________________________________________ _________________ Signature Particulars of the Project Incharge of the training: Name & Designation Address(Office) : : ______________________________________ ______________________________________ __________________ Date ANNEXURE VIII.

No: ________________________________________________ Name of the Organization:__________________________________________ Project :_______________________________________________ Period of Training: From____________________To____________________ June Month Date July August . This is to be submitted at the time of presentation by the students) Name of the student:________________________________________________ Class : ____________________ Term ____________________ Roll No & Reg.P a g e | 37 LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Attendance Sheet (To be maintained by industry Project guide.

P a g e | 38 Name and Designation of the industry project guide____________________________________ Signature of the industry project guide ANNEXURE IX .Guidelines for Summer Training Report LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT .

It helps the reader to get an overview of the report. The length of the executive summary/ abstract can be upto 3-6 pages and should throw light on the following essential information: Purpose/ objective of the study and its significance Scope of the study and methodology Findings and recommendations . Acknowledgements v.5 : A4 : One inch on all sides of the page PRESENTATION OF THE REPORT Title/ cover page ( Annexure XII) Certificate by the Project-Incharge iv. iii. As mentioned in the evaluation parameters in annexureThere can be two types of repots research report and sales report and for evaluation parameters refer to annexure- Guidelines * Executive Summary/ Abstract: The report should carry an abstract (or executive summary) in the initial pages of the report.P a g e | 39 Guidelines for Summer Training Report Font Size Line Spacing Paper Size Margins : : 12 Times New Roman 1. Abstract/Executive summary * CHAPTER PLAN ii. Table of contents (including list of tables and illustrations) vi.

pictures and illustrations. images. internet resources. maps. conferences and their papers. journal articles. official publications.P a g e | 40 ** Bibliography must be presented in the following format: Annexure X – References HOW TO WRITE REFERENCES This section is an introduction to writing references and covers the most common types of material in both print and electronic form: books. Tip – Saving Time Make sure that you get all the reference information you need while you still have the source . chapters in books. dissertations and theses.

Without full references. 2. If your list is full of errors you will lose marks. i. Use a consistent format for your references. ideas and arguments. 2. This gains you marks. etc.P a g e | 41 material (e. This does not just include words but tables. For example: if you make a photocopy check that you have the page numbers.e. if you interview someone make a note of the date. stealing from another person’s work. Provide all the relevant details. This means that the marker/tutor does not waste time if they wish to consult the items you have listed. Again. When should I references in my work? include Why should I include references in my work? 1. Keep it accurate. Whenever you quote someone else’s work. your tutor may be led into thinking you are trying to take credit for someone else’s work i. if you print a web page make a note of the full web address and the date on which you accessed it. What are the most important points about my list of references? 2. 3. book) in front of you. if some of the important information is missing you will lose marks. plagiarism. 3. When you summarise someone else’s work.e. This will ensure that it is easy to locate a reference within your reading list. This makes it is easy for the marker to identify the items which you have listed. You will waste a lot of time if you have to have to go back and find this information later. charts. 1. It is a basic academic requirement to show details of the sources of your information. that you cannot be accused of plagiarism. 3.g. Why should I give such detailed information? The purpose of the details provided is to make it easy for someone else to follow up and trace the materials which you have used. You may support your arguments with the opinion of acknowledged experts and use data from reputable sources. music. When you rewrite or paraphrase someone else’s work. . This can make your own arguments more convincing. pictures. It shows the range of reading which you have done. Doing so means 1.

“As with any investment.). etc. The name of the work: usually the Title.. Encyclopaedia Britannica (2003) (c) If the author produced more than one work in the same year: Use letters to indicate this (probably it is best to arrange the items alphabetically by their title first): .g. The person who puts the work into its physical format: usually the Publisher. 7. (a) When quoting directly from someone else’s work give: Author(s) followed by the year in round brackets. translated. the title of a series. No. etc.g. 9.” Verma (2003) (b) If there is no author give either: A statement that the work is anonymous (Anon)followed by the year in round brackets: e. 5. Physical details of the item such as Vol. or How do I Cite an Item in the Text of my Project? Researcher need to provide the following information if you mention another piece of work.g. in your assignment. a catalogue number. 4. 3. The place of publication (if known). (2006) Title followed by the date in round brackets. Any additional information about the name of the item: usually the Subtitle. e. working capital exposes the business to risk. arranged the item.).P a g e | 42 What do I need to include? The most important parts of a reference are as follows: 1. Anyone who edited. Any additional information helpful to locate the works (such as a web address. 6. The person(s) who ‘wrote’ the work: . Anon.The Author(s) or Originator(s). The date when the work was made available or published (not necessarily when it was written. e. 8. page numbers etc. 2. book etc.

J.g. Verma (2007) describes how the business is exposed to risk by working capital. Walker. c) Three Authors: List the authors as above with a comma after the first and “&” after the second. A. et al..g. A. d) More than three authors should be listed with only the first named followed by the Greek term “et al”. V. e. A government publication should begin with the country.g. then any committee or subcommittee. Singh (2004 a) Singh (2004 b) List the authors in the form above with “&” between them. e. Pryce-Jones. is put in brackets after the editor or editors names. then the department. It could be a society and professional body. Hussain. e. or Eds. PriceWaterhouseCoopers .g. e. Department for Education and Skills e. (Ed. Singh. P. (d) When referring to or summarising put both the author(s) and year. This translates as “and others”. & Brown.g. then a comma and space and then personal name(s) or initial(s). e. Mohammed.g. b) Two Authors Editors Editors are treated the same as authors except that Ed. GENERAL RULES (i). J. Authors a) Single Author Family name first.) Corporate Author A corporate author is a group which takes responsibility for writing a publication. an international organisation. e. a government department or any other group. & Khan.g.g. Patel. Great Britain. e. T.g. T.P a g e | 43 e.

In this case you should put it in square brackets [ ].). e. 1995.g. Verma . Unpublished PhD thesis. If there is no title on the item you may need to invent a descriptive title. R. New York. e. internet address.g. e. e. (1998). 1996. If there are a number of different reissues or reprints of the item give the earliest date of the edition you are referring to. 1992. 2000” give 1989. New Delhi (India) If there is more than one place of publication given choose the first one. Lecture. More detail is given in the section (iii) Title The title should be copied from the item itself if possible and should be in italics. if the information in the book reads “1989 reprinted in 1990. for Paris. (vii) Other Information You may wish to include other information about the item such as its ISBN.d.g Sultan Chand & Sons If the item is unpublished it may still be possible to give the name of the body responsible for issuing the work.g. London give “Paris” If it is not possible to ascertain the date put the following: [n.g. Where appropriate you should include the place where the item was published.P a g e | 44 (ii) Date The date of ‘publication’ should be included. physical format (e. Impact of Market Orientation on Corporate Success.g 3rd ed (v) Place . e. University of Himachal Pradesh. E-Mail.] or [undated] or [no date]. etc. (iv) Edition If there are different editions of the work you should give details of which edition you are using. Web Site. e. (vi) Publisher If the item is published give the name of the publisher as it appears on the item.g.

P.. 12th Ed. (2006). J. You need to include the address of the website at which you viewed the work and the date on which you viewed it. if possible.g. These could include publications published annually. New Delhi: Pearson Publishers Ltd. CA: Cisco Press [available at: http://proquest. Marketing Management. pp. Author Pages Date of Publication Title Edition Place of Publication Publisher (ii) Electronic Books Electronic Books should be treated very similarly to print ones. Roshan.com/158 7050773 viewed on 11/03/2008] (iii) Journal Articles Publications that are published regularly with the same title and often a volume and/or part number are usually known as serials. It is usually laid out like this: Kotler. P. Sebastopol. (2003) Financial Analysis.P a g e | 45 DETAILED EXAMPLES (i) Books (or reports) Information about a book should. e. quarterly (4 times per .safaribooksonline. & Leary. 1-23. be taken from the title page and the back of the title page.

pp. (2005) Changes Ahead in Health Care Management. Note:   All references should be given alphabetically. e. 60-61. monthly.com/ jaj/ulysses/bloom.g.html [viewed 11/07/2006]. B.g.robotwisdom. J. Author Journal Title Year The reference from journal should be laid out like this: Article Title Kumar. You should include the address of the web page and also include the date on which you viewed the page. (2000) A biography of Leopold Paula Bloom http://www. Vol 50. No 13. Business World. are usually called magazines but more academic publications are often known as journals. Volume Part/Issue Page Numbers (iv) Web Sites A web page should be treated similarly to a print work in that it may have an author or editor and a title. The literature reviewed should be arranged as per the requirement of theme. weekly or daily. G. bimonthly (every 2 months). Barger.P a g e | 46 year). . HR Magazine. Popular serials e. It may be dated and the main site (of which the page is a part) may also have a publisher and may also give an address in the “about us” or “contact” section.

P a g e | 47 .

P a g e | 48 ANNEXURE-XI Report on Summer Training LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Report on Summer Training [Title] ……………………………………. ……………………………………. Submitted to Lovely Professional University In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration Submitted by: Name of the student University Roll No. ……………………………………. DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY JALANDHAR NEW DELHI GT ROAD PHAGWARA PUNJAB ....

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