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Public Domain Profit Machine

Public Domain Profit Machine

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Public Domain Profit Machine
Public Domain Profit Machine

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Todd Lee’s “Public Domain Profit Machine”

“How To Turn FREE Public Information Into Your Own Profit Generating Cash Machines!”

Brought to you by: www.ToddLeeMarketing.com

“Discover How To Turn FREE Public Information Into Your Own Profit Generating Cash Machines!” © www.PublicDomainProfitMachine.com

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Todd Lee’s “Public Domain Profit Machine”

About the Author…

Todd Lee got involved in sales and marketing in 2002 by starting a marketing consultancy business that focused on helping small to medium sized businesses to achieve rapid business growth by applying effective marketing principles and systems. In late 2004 Todd made a lifestyle decision to take his bricks and mortar marketing business online to take advantage of the massive leverage of the internet. Todd focused mainly on creating and selling products specifically for niche markets and has been making passive income online ever since. He is now focusing on helping other people to succeed in the internet marketing world by providing products based on tried and tested methods that he uses in his own business day in day out. Todd is the owner of the following internet marketing sites: http://www.ToddLeeMarketing.com – This is a new site that is dedicated to helping others succeed in the world of internet marketing by providing no BS top quality free and paid products and services to help internet marketers push their business to new levels. This site has incredible free learning tools including video tutorials and audio recordings. http://www.MillionaireMarketersMindset.com – This site is dedicated to helping people to achieve the success mindset needed to make all the money you want from internet marketing. It covers 10 different areas of internet marketing, has a ton of free information and is also an article directory for you as an internet marketer to submit your articles to.You can also pick up your FREE copy of “The Rich Man’s System Revealed” a simple 7 step system for creating a profitable online business, by going to this website now.

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http://www.TheSecretMillionaireMindset.com – This site is dedicated to helping people to achieve the Millionaire Mindset so they can earn the income of their dreams. Each month members receive education from clued in, true, self made multi millionaire internet marketers and direct marketers who have achieved phenomenal success. You can also get your FREE copy of the amazing e-book, “The Greatest Money Making Secret In History” by going to this website now.

“Discover How To Turn FREE Public Information Into Your Own Profit Generating Cash Machines!” © www.PublicDomainProfitMachine.com

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Congratulations! Congratulations! As a purchaser of Public Domai Profit Domain Machine you are now entitled to a LIFETIME MEMBERSHIP to my site www.ToddLeeMarketing.com
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Todd Lee’s “Public Domain Profit Machine”

Congratulations! As a purchaser of Public Domain Profit Machine you are now ALSO entitled to a FREE 37 Day Trial to my site www.TheSecretMillionaireMindset.com

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Have you ever wondered why some people become millionaires, and live the dream lifestyle... why most people struggle to make ends meet, and basically exist from paycheck to paycheck? Have you ever wondered what the millionaires know or do that you don't? Wouldn't it be miraculous to be able to walk up to ultra-rich, multi-millionaires and ask them to sit down with you and reveal their best kept money making secrets? How quickly could you attain total financial independence and personal freedom if you were personally educated and clued-in by true, self-made marketing multi-millionaires... as opposed to the education you get from TV, your brother-in-law or your idiot boss? At our NEW monthly membership training site you will discover our eye-opening, and shocking Millionaires Tell All program, which contains secrets like: * What big time marketing millionaires know and do that no that one's ever told you before! * The shockingly simple and ridiculously easy ways to make millions without any special skills, experience or money to get started! * How even though making a million dollars sounds impossible... anyone can do it if you follow a new set of actions instead of the actions you now take! (Hint - You'd be amazed at how many self-made multimillionaires started out broker than a sewer rat, with no formal education or connections!) * How many of the wealthiest marketers and business owners got so filthy rich even though they had less than zero to get started with! * How people like the inventors of the George Foreman Grill and Blue Blocker Sunglasses went from absolute ground zero... to disgustingly rich millionaires with only a simple idea! (Hint- These fellows and other similarly rich millionaires all figured out some simple secrets to becoming so rich that 99.9% of you have never be let in on. NOW, you will hear them tell you their secrets right from their own mouth!) Discover how you can get dozens of multi-millionaires to share their most jealously guarded secrets with you... each and every month! Go Here NOW To Claim Your Free 37 Day Membership:

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Todd Lee’s “Public Domain Profit Machine”

E-Book Disclaimer My lawyer made me do it :)

DISCLAIMER AND TERMS OF USE AGREEMENT

The author and publisher of this Ebook and the accompanying materials have used their best efforts in preparing this EBook. The author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this Ebook. The information contained in this Ebook is strictly for educational purposes. Therefore, if you wish to apply ideas contained in this Ebook, you are taking full responsibility for your actions.

EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND IT'S POTENTIAL. EVEN THOUGH THIS INDUSTRY IS ONE OF THE FEW WHERE ONE CAN WRITE THEIR OWN CHECK IN TERMS OF EARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES. WE DO NOT PURPORT THIS AS A “GET RICH SCHEME.”

ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPON REQUEST. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL. NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS.

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MATERIALS IN OUR PRODUCT AND OUR WEBSITE MAY CONTAIN INFORMATION THAT INCLUDES OR IS BASED UPON FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE SECURITIES LITIGATION REFORM ACT OF 1995. FORWARD-LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OF FUTURE EVENTS. YOU CAN IDENTIFY THESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATE STRICTLY TO HISTORICAL OR CURRENT FACTS. THEY USE WORDS SUCH AS “ANTICIPATE,” “ESTIMATE,” “EXPECT,” “PROJECT,” “INTEND,” “PLAN,” “BELIEVE,” AND OTHER WORDS AND TERMS OF SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE.

ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR ANYBODY ELSES, IN FACT NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN OUR MATERIAL.

The author and publisher disclaim any warranties (express or implied), merchantability, or fitness for any particular purpose. The author and publisher shall in no event be held liable to any party for any direct, indirect, punitive, special, incidental or other consequential damages arising directly or indirectly from any use of this material, which is provided “as is”, and without warranties.

As always, the advice of a competent legal, tax, accounting or other professional should be sought.

The author and publisher do not warrant the performance, effectiveness or applicability of any sites listed or linked to in this Ebook.
“Discover How To Turn FREE Public Information Into Your Own Profit Generating Cash Machines!” © www.PublicDomainProfitMachine.com

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All links are for information purposes only and are not warranted for content, accuracy or any other implied or explicit purpose.

This Ebook is © copyright protected by Todd Lee / ToddLeeMarketing.com. No part of this may be copied, or changed in any format, sold, or used in any way other than what is outlined within this Ebook under any circumstances.

“Discover How To Turn FREE Public Information Into Your Own Profit Generating Cash Machines!” © www.PublicDomainProfitMachine.com

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Table of Contents

Introduction .............................................................................. 11 Chapter 1 – What Are Public Data Sources? .................................. 12 Chapter 2 – Why Should I Use Public Data Sources? ...................... 14 Benefits of Public Data Sources ................................................. 14 It’s Easy .............................................................................. 14 It’s Cheap ........................................................................... 14 It’s Versatile ........................................................................ 15 No Special Training ............................................................... 15 Where Can I Find Public Data? .................................................. 16 Chapter 3 – Your Low-Cost Public Domain Profit Machine ................ 18 Will My Public Data Site Be A Success? ...................................... 18 Is The Data Source Popular? .................................................. 18 Can This Information Be Organized? ....................................... 19 Am I Committed? ................................................................. 20 Starting Up Your New Public Domain Profit Machine ..................... 22 Step 1: Pick a Domain/Hosting Package .................................. 24 Step 2: Come Up With An Organizational Strategy ................... 26 Step 3: Be A Designer At Heart .............................................. 29 Step 4: Set a Goal Date To Go Live ........................................ 31 Step 5: Get a Beta-Tester Or Two .......................................... 32 Chapter 4 – Creating An Interface ................................................ 33 Things To Consider .................................................................. 33 What Will This Interface Be Used For? ..................................... 33 How Much User Control? ....................................................... 34 Building An Interface ............................................................... 36 Chapter 5 – Transitioning to Revenue Gathering ............................ 38
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Ad Revenue ............................................................................ 38 How To Start Using Ads......................................................... 39 So Where Do These Ads Come From? ..................................... 41 How Will I Be Paid?............................................................... 41 Referral Income From Affiliate Programs .................................... 44 Participation in a Referral Program ......................................... 46 Collecting Email & Building Your List Of Subscribers .................. 48 Membership Fees – The Secret To True Online Riches! ................. 51 Is My Public Data Site Worthy of a Membership Fee? ................ 52 Starting Your Own Membership-Driven Site ............................. 55 How Can I Keep My Content Fresh? ........................................ 58 Membership Site Resources ................................................... 59 Chapter 6 – Boosting Your Revenue ............................................. 61 Ensuring Your Visitors Come Back ............................................. 61 A Timely Topic ..................................................................... 61 A “More Than Once” Topic ..................................................... 62 A Topic With Reach ............................................................... 62 A Few Additional Money-Making Tips ......................................... 63 Building Autopilot Blogs Using Public Domain Content .................. 64 Chapter 7 – Real World Case Studies............................................. 76 Chapter 8 – Public Domain Products .............................................. 96 Recommended Resources Section ............................................... 123 More Great FREE Internet Marketing Resources ................................... 127

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Introduction

You can find so much information on the Internet that it can be overwhelming at times. After all, do you really need to know every last fact or tidbit about a particular topic? Of course you don’t…

However, there are plenty of people that do want to know just that. This is why public data sources are such a fantastic way to really boom online… Why? Simply, because we live in the information age where people need to know everything NOW!

All it takes is a bit of creative searching, putting together the information your target market needs and wants… Pretty, soon, you’ll be profiting up a storm just for having gathered information together and organizing it for people to use.

This e-book will guide you in the right direction for creating your own internet business that uses FREE public information sources to make money online. We’ll begin with a bit of background on this business boom and then venture into the details about how you can jump right in and make your own public data profits.

Good luck and let’s get started!

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Chapter 1 – What Are Public Data Sources?

Public data is exactly what it sounds like: information readily available to the public. However, much of the time, this information is scattered in various places, it’s unorganized, and it’s difficult to navigate.

Whenever you search for anything- your favorite song lyrics, your guitar tabs, the definition of a word or the latest stock quote- you might very well end up on a public data source website. Some of these sites are free, while others require a membership. Whether or not it’s free or requires paid membership is determined by the type of content, what it’s worth, and if website owners can make a profit from the information.

If this sounds complicated, trust me: it’s not.

Profitable public data sources are everywhere on the Internet. All you need to do is compile them. For example, there are weblogs that find and post videos each day. People come to their site to watch the videos. This generates traffic. Advertisers become aware of these high traffic sites, and rent ad space on them. The owners of the video blog make a profit from ad revenue and by selling products to their visitors.

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Websites that compile articles on various topics earn money in a similar way. It’s all about content, content, content. And the best part about it is that there is an abundance of content out there that can be obtained ABSOLUTELY for FREE! You can access this content and make a profit from it in many ways, which will be detailed later in this book.

Essentially, public data can include just about anything. It can be information that is already out there on the web, or can be content that you’ve created on your own. Regardless, these sources of data need only one thing to be profitable: organization.

That’s right! A little bit of organization and user-friendly interface is all a public data source needs to turn a profit.

But before we jump into the details, let’s take a look at a few compelling reasons why you should use public data sources.

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Chapter 2 – Why Should I Use Public Data Sources?

As we’ve already noted, public data is easy to come by. It is literally everywhere on the Internet. Accessibility, however, is not enough to make you want to invest money in it. Benefits of Public Data Sources

So why should you make your own Internet start-up business with public data? Just look at some of the benefits: It’s Easy

The hardest part of making money from public data sources is finding the source of data! And let me tell you: that’s pretty easy, too! These wells of information are easy to find, easy to organize and easy to market. Is that enough “easy” for you? It’s Cheap

Much of the time, public data sources are just that—public. This means that the information belongs to the general public and is free. Free! It should be noted, however, that not all data is free. Be sure you find a data source that has yet to become a part of a proprietary work. Finding public domain information makes it possible for you to spend virtually nothing to start up your site. The outcome is immediate profit

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with a very low overhead, which ultimately means extremely high return on investment and basically zero risk! It’s Versatile

You can do just about anything with a public data source. There are so many public data sources out there that you’re sure to find the particular genre and market that suits you perfectly. If you want to give people access to magazine subscriptions, the information is out there and you can. If you want to share all of the best horoscope websites with your visitors, the data is out there, and you can do that too. The versatility comes with the data source format. The profits come from finding a unique market for which you can offer extensive data and information from all over the Internet on one site that’s convenient and organized. No Special Training

You don’t have to be a web specialist, be fluent in MySQL or even have a firm grasp on Internet trends. All you need is a profitable data source and the drive to see your project through. You can take a heap of unorganized data and information and transform it into a convenient, organized website that can be navigated and searched with ease.

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Where Can I Find Public Data?

The short answer is: anywhere! Just about anything that can be compiled into a database qualifies as public data and can be made profitable. The most successful sites are those that focus on a topic or subject that the creator is passionate about. So what are you passionate about?

If you really enjoy reading the latest celebrity gossip, there’s a public data source on that. You could create a collection of celebrity blog links organized in a variety of ways. You may even post an RSS feed of their most current headlines. After all, what web entrepreneur doesn’t like publicity?

You love to travel, you say? Turn your love of travel into a website that allows others who share your love of adventure a place where they can comment on their trips, post pictures of their travels, suggest local restaurants/hotels/shopping and rank their favorite destinations. You can even be specific: create a site just for river rafters, or one on destinations for avid bird watchers. The more people view your site, post their comments and leave their feedback, the more information your site gathers from visitors, the more popular it becomes, and the more money you’ll make!

As you can see, public data sources are truly the way to go if you’re looking to make a good solid buck on the Internet. No
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special skills are required and it’s very easy to find a data source you can be excited about.

In the coming chapters, you’ll learn just how you can create your own low-cost website using free public data sources.

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Chapter 3 – Your Low-Cost Public Domain Profit Machine Will My Public Domain Data Site Be A Success?

Once you’ve taken the first step of selecting a data source and a particular topic for your website, you will need to take a few things into consideration to ensure the success of your website. Consider these questions in detail: Is The Data Source Popular?

Think for a moment about how you most often come across a particular website for the first time. You don’t normally just type in the address, do you? Most times, you’ll perform a web search for a particular topic. The most appealing of the results you receive will be the website you visit. In light of this, when creating your website, you will need to make sure that your data source is a popular enough subject that it is searched for by many people, but not so popular that there are tons of websites out there already dedicated to it, making it impossible to compete.

How do you do this? You can find out how popular your data source website idea is by visiting http://freekeywords.wordtracker.com. Just type in a keywords most commonly associated with your topic and see what comes up. How many people have searched for it? Who’s in
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the lead? Answers to these preliminary questions can save you a lot of time in the long run. You may even find that starting a website on the particular topic you first had in mind isn’t worth your time or minor investment. Better to find out beforehand what your chances for success in this particular subject is, than after you’ve invested your time and talent. Can This Information Be Organized?

Just about anything can be organized; what you need to consider most is how you plan to compartmentalize and display this information. A gigantic list of whatever information you’ve gathered is probably not your best bet- a long list isn’t something most people are interested in reading through. Convenience is key, and you will need to decide how to break down the data you’ve collected into categories. How these categories can be searched is another decision you will have to make. Will a person be able to browse alphabetically, or by subject, or by key words?

However you decide to organize the data on your website, you need to ensure that the organizational methods you’ve chosen are convenient and make sense to your visitors. We all have our own little ways of organizing things: for instance, the stack of papers on your desk may look unorganized to someone else, but you know exactly where everything is because it makes sense to you. And while this personal organizational style might work for you, it might not be so
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effective for others. They might find it confusing, or overwhelming, which would impact your efforts in trying to make a profit online. Ask a few close friends to peruse your site for its ease of navigation, presentation, convenience, clarity and organization. Have You Got Any Idea What I’m Talking About? If you have no idea what I’m talking about right now, you need to quickly check out one of my latest Public Domain Profit Machine sites at http://www.MillionaireMarketersMindset.com.

Here’s a quick screenshot of the landing page:

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It’s a site in the Internet Marketing Niche that has gathered together a heap of freely available public data articles. The articles are focused around 10 different aspects of Internet Marketing and each section of the site provides valuable FREE information.

This creates a geat WIN | WIN situation for both me and the visitors to my site. Why? Because it took me absolutely no time whatsoever to find the articles from article directories, it cost me ZERO cash to put the information on my site, and my visitors have a great resource full of valuable free information where they can learn 10 different aspects of Internet Marketing. Pretty good deal right?

So now that we are both on the same page and you understand what I am talking about here, you need to ask yourself the following question… Am I Committed?

Granted, many public data source websites tend to run themselves after awhile. But do you have the initial commitment to get the site off the ground? This takes not only the finding and uploading of content and the organizing of search functions, but finding a means of making a profit from the site once it’s all set up. We’ll discuss ways to make money later, but it is important at this stage to decide how a profit can be made. Are ads the most feasible income source?
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Do you have a data source that lends itself well to product referrals? Or is your content exclusive enough so that a membership fee would be deemed appropriate?

The type of income you can make depends greatly on the type of content or data you wish to offer. A true commitment, however, is the only way to ever turn a profit.

In short, you need to be prepared with a plan to handle the public data you’ve acquired. How will it be organized? How will I make a profit from it? Beginning with a plan in mind is the way to create a successful website. Starting Up Your New Public Domain Profit Machine

You don’t have to be an expert HTML programmer in order to get a functional and attractive website up and running. In fact, if you have no experience with websites, you can hire someone to set it all up for you. Many times, website hosting companies will offer a lot of these services along with your domain name and hosting set up. You can also do a search on Google to very quickly find the right people for the job.

For fully navigational content, you will need a database. Many hosting companies, such as www.godaddy.com, offer this service. Be aware that it can be a rocky road trying to get everything on your website to work the way it should. It’s highly recommended that you consider hiring someone to
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construct your database for you. From there, they can instruct you on how to update and add to your database. This way, you pay for their services one time and then are able to do the rest yourself.

Because it is beyond the scope of this book, I won’t go into how to set up your own database—there are many resources out there with detailed explanations you can use. However, I will discuss how you can go from having a bunch of freefloating content and information to a fully-functional website that you can make a serious profit from!

Now, another way you can fast track your results and save yourself a ton of time is to purchase a pre existing site, which means all you have to do is simply promote and market the site to start making money. This is exactly what I did for www.MillionaireMarketersMindset.com.

This is what I like to call “The Lazy Man’s Way To Online Riches”. Why? Simply because all the grunt work is done for you, which means you can be up and running and making cash much quicker than starting the whole thing from scratch.

If this sounds like something that would be of interest to you, then I will let you in on the insider secret resource I personally use to crank out multiple “cash cow” sites in new niches with almost no work on my part and in a fraction of

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the time it would take me to do it all myself. Check it out by clicking here now:

“Make Money The Lazy Way With 98% Of The Work Already Done For You”
(CLICK HERE: http://www.publicdomainprofitmachine.com/htm.html)

For those of you that want to know how to start your own Public Domain Profit Machine website from scratch, I am now going to take you step by step through the whole process … Step 1: Pick a Domain/Hosting Package As previously mentioned, you will need to choose a domain name and hosting service for your website. This isn’t the most difficult process in the world, but you should put some time and effort into the decision. Your domain name is important, because it is the address by which people access your site. It should be memorable, brief and descriptive. Remember the keyword search we discussed when gauging the popularity of a particular subject? Try that again and look to see what words are most popular for your data source topic.

Once you have a nice list of words, try putting them together in creative ways. You want a domain name that both makes sense and is easy to remember, while at the same time has your primary keywords included.

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With a few good names in mind, select a hosting service. From there, you can check to see if the domain name you want is available and what package of hosting services will best suit your needs. Remember: you need plenty of web space, bandwidth and database capability (PHP, MySQL, ASP, etc). You may not deal with that aspect of your site personally at first, but you still need to make sure it’s a part of the package when you buy hosting. The best web developer in the world can’t help you if you’ve bought the wrong hosting package.

Where To Buy Domain Names Simply click on the links below:

Dotster: http://www.publicdomainprofitmachine.com/dot.html

Go Daddy: www.GoDaddy.com

Name Cheap: www.NameCheap.com

Recommended Hosting Simply click on the links below:

Host Gator: http://www.publicdomainprofitmachine.com/hostgator.html

Yahoo: http://www.publicdomainprofitmachine.com/yahoo.html
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No 1 Web Hosting: http://www.publicdomainprofitmachine.com/1hosting.html

Step 2: Come Up With An Organizational Strategy

Even though you may not be coding the database yourself, you still need to communicate effectively to your programmer just what you want your database to contain. How do you want it to be organized? What sorts of information do you want presented, and where? Let’s take a very common public data source as an example of organizational options: lyrics.

There are a ton of lyrics sites out there right now, so it may not be the best move to use this data source for your site. However, it lends itself to the perfect example data source. Let’s say you’re making a database filled with lyrics to country songs. You have all of the content you need but just throwing it all at the web guy isn’t going to help matters.

Instead, think of how you would like this information to be organized if you were searching for country music lyrics. Of course, you’d want the information to be searchable. But what else would you want? Would you want to be able to browse the data as well? Would you like it be listed alphabetically? By artist first name or last name? By song title? By year? As you can see, there is a lot to take into

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consideration when it comes to site organization. Learn more about what you can do with your site in chapter 4.

For my website www.MillionaireMarketersMindset.com the landing page has links to the 10 different sections of the site, each one focusing on a different area of internet marketing. You can see the blue box with the links in it in the following screen shot from the website at the bottom of the page:

Once you click on one of these blue links you are taken to a new section of the site, such as the one below:

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On this page there are more links down the left hand side where you can access all the articles related to the topic of Clickbank and Affiliate Marketing. When a link to an article is clicked, the article will appear in the middle of the page for easy reading. Each time a visitor lands on the page, a random article is shown from the database. What this means is new content is provided each time visitors come back to my site which keeps it new and interesting for them.

As long as your site is well organized, easy to use and provides valuable information, then your visitors will come back again and again.

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Step 3: Be A Designer At Heart

How your site looks is important in attracting visitors and repeat visitors. And if you plan to charge a membership fee, you can’t expect people to pay for access to a site that is rough on the eyes. In order to ensure that your visitors have a visually appealing experience, you can hire a graphic artist or read up on some ways to enhance the look of your website.

Here are a few tips to get you started:

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Don’t overload it: A website with too much information on each page is no fun for anyone. Who wants to scroll for a mile to get to the information they want?

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Don’t blind people: Brilliant colors may attract people, but on a website, a neon yellow background is just going to make people hit the “Back” button. There’s nothing that turns visitors off more than an unappealing color scheme. It sounds very minor, but it’s true! If they can’t read your red text on a pink background, you need to rethink your design.

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Don’t be cluttered: Sure, you may need to cram a lot of information onto the website, but that doesn’t mean you can or should throw everything on there. Choose only what is most relevant for the home page. Make sure search queries produce a reasonable amount of results. A page of 200 results may not be the best

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choice. Again, people don’t like to have to scroll very far to find the answers to their questions. Plus, scanning a page that’s cluttered can be discouraging and make visitors go elsewhere to find the information they need. Use a readable font: Don’t use anything that has curlycues or looks like Old English script. Rather, use a standard font that is easy to read such as Times New Roman, Arial, Courier or Helvetica. You want to use a font that is both easy on the eyes and compatible with all web browsers. Using a fancy font may look nice on your computer, but it can be thrown all out of whack when viewed on a different computer. Don’t alienate your visitors. Keep it simple: There’s nothing that turns a visitor off more than a website that takes too long to load or requires a bunch of additional software or plug-ins to run. If your fancy site intro won’t load or your visitor needs to download a plug-in to view it, most visitors won’t take the time to wait. Make sure your design, layout and navigation are all simple and easy to use and don’t require any special functions.

Of course, there is much more to designing a competent website than these tips, but they should point you in the right direction when it comes to building your site. And remember: when in doubt, there are many websites and books out there that detail how to build a website for consumers. Here are a few to start with:
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Web Pages That Suck: Learn how to properly construct a website by viewing those that are ineffective. www.webpagesthatsuck.com/

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Web Design Tips: Make your site is the best it can be. www.smartwebby.com/web_site_design/webdesign_tips .asp

Step 4: Set a Goal Date To Go Live

You can design (or have someone else design) the best website ever created- but it won’t do you any good if it’s just sitting there on your hard drive. That’s why it’s so important to set a deadline for yourself. Even if you’re hiring out this work, you should still have a deadline in mind and stick to it. After all, you are placing your time and money on the line with this venture. Granted, it may not be very much money, but it is still your money and that deserves planning, commitment and foresight.

The best way to get a site off the ground quickly is to first make a detailed plan of how you want the site to look, function and feel. Then, figure out how long it will take to build the site. Next, consider the length of time it will take to organize all of the data you wish to offer to your visitors. Finally, note how long it will take to set up any revenuemaking functions you’d like to instill. It’s worth noting that
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some sites start out completely free and then ease into revenue making as they increase in popularity. Step 5: Get a Beta-Tester Or Two

A beta-tester is a person that visits your site, pretending they are a customer, looking for certain information or topics. Once they enter your site, they note how long it takes to complete certain functions, how easy it was to complete those functions and if those functions could be improved. Basically, the beta-tester will help you make sure the site is up and running smoothly before any actual real-world visitors stop by. The advantage to beta testers is that you can work out the kinks on the tester rather than on your visiting public. You wouldn’t want to scare off potential regular visitors just because of a few typos here and there or a button that doesn’t work, would you?

Now that you have all of those web design details down, let’s move on to how you can create an easy-to-use interface for your public data.

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Chapter 4 – Creating An Interface

An interface is one of those things you’ll create while setting up the database for your public data. As I mentioned before, I’m not going to go into the finer details of database programming in this book—there are plenty of books out there that have already done this. Rather, I will give you an idea of how your site should look once it has been coded.

So, let’s get down to business. Things To Consider

Before you start building an interface, keep the following questions in mind: What Will This Interface Be Used For?

Why, your public data, of course! But that’s not exactly what this question is asking. Rather, it is meant to make you think about what sort of public data your interface will be representing and how it will be used by visitors. That should be the very first question you ask yourself before embarking on your journey of creating an interface for your public data.

Obviously, an interface will vary greatly in its appearance and function depending on what sort of information it contains. Stock quotes will need to be accessed differently than song
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lyrics would be accessed. Viral videos would have a different interface than guitar chords.

The interface for the different sections of www.MillionaireMarketersMindset.com is an easy to use blog type layout. Why? Simply because blogs have revolutionized the way people use and interact with the internet and people are used to using them. How Much User Control?

Another thing to consider when creating your interface is how much flexibility you’d like your visitors to have as they navigate your website. Do you want them to be able to sort their search results in a variety of different ways? Do you want the data presented in one particular way and that one way only? How much flexibility and choice you give your visitors is ultimately your decision. It is important to keep in mind that most website visitors like to feel as though they have control, or at least the illusion of control, over the content they are viewing; they tend to like some flexibility.

You will also need to consider just exactly how the information will be organized. Since you are dealing with visitors using your site, you will need to think about how the content will be presented, and how it will be viewed by the visitor. For instance, when someone accesses the site, will they be guided through the process to find what they need?
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Will they be free to search as they wish? Will you offer different kinds of searches for people with different needs? Will you allow your visitors to submit content to your site?

By allowing your visitors to interact with and contribute to your site you will achieve two very powerful results for your business:

1. You will create a community for your visitors; and 2. Your site can have content created for it without you having to do it yourself

By creating a community for your niche, your visitors will be encouraged to come back to your site over and over again because they want to be involved with other like minded people and to share their opinions and get valuable information and assistance. This can be achieved by having a forum, allowing people to submit posts and comments to a blog, by having your visitors participate in surveys, or by incorporating social networking into your site (look how popular sites like MySpace, Facebook and YouTube have become, simply by bringing people together in a community so they can interact with each other via the internet).

Having regularly updated content on your site is a must for getting the search engines to take notice of your site in order to get free search engine traffic. So, by creating an interface that allows your visitors to submit and create content for your
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site, you will make your job of regularly adding new content a heck of a lot easier.

I have incorporated user interaction into each section of www.MillionaireMarketersMindset.com by including a “Submit Your Article” box on each webpage for each of the 10 Internet Marketing topics covered, which allows my visitors to submit an article to add to my directory. This is a WIN | WIN situation because I get to build my site and add new content without doing the work and my visitors get to submit an article with a link back to their site which will help them to build links, which is essential for search engine optimization.

Visitor interaction with your site is therefore a very important aspect to consider and can play a major part in the success and popularity of your new Public Domain Profit Machine website.

Building An Interface

Once you have your database in place with all of the content included in it, you will want to consider how the data will appear to your actual visitors. While there is plenty of information on this topic elsewhere online, it is important to consider it as applied to public data sources.

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Remember: greater accessibility means greater response from your visitors.

Here are a few sources to read through in order to build an effective interface for your data—and some database links as well.

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http://databases.about.com/od/specificproducts/Databa se_Design.htm

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http://www.smart-itconsulting.com/database/progress-database-designguide/

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http://webstyleguide.com/interface/index.html

Now it’s time to get down to the really good stuff. Let’s talk about how you can make money from the public data sources that you’ve turned into an accessible, easy-to-use site!

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Chapter 5 – Transitioning to Revenue Gathering

Let’s say you have your public data source all set up and it’s getting pretty good traffic. At this point, you want to make some profit from it, right? The first thing you need to do is consider what type of revenue you’d like to receive. I’ll describe each type so that you can choose the best one for your website and particular type of data source. While we’re at it, I’ll describe how you can go about instituting each type of revenue gathering to your website. Ad Revenue

One of the easiest ways to make a profit from your website initially is by means of ad revenue. We’ve all seen it—those banner ads, Google ads or even text link ads scattered throughout our favorite websites. If over done, however, these ads can be quite irritating and actually detract from the web browsing experience.

But if the ads are used properly, you can make a great deal of revenue while hardly intruding upon the visitor’s browsing experience. First of all, let’s talk about how this ad revenue business works.

When you have ads on your website, the idea is that your visitors will see them. Each time these ads are clicked on by a

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visitor, you receive some sort of compensation. This will usually be a few cents per click. However, if you are good at marketing and really know how to drive traffic to your website, getting ad clicks should be a piece of cake. And after a while, you won’t even have to market very much. Your site will go up in the rankings on the search engines, more people will be visiting your site and more people will be clicking on the ads. You don’t have to do a thing but watch the money roll right in.

Of course, there are a few more details to discuss... How To Start Using Ads

The best way to make a profit from ad revenue is through Google Adsense. This program, located at www.google.com/adsense/ , is easy to use, easy to maintain and can help you earn substantial money quickly- if you are committed.

Once you sign up, you will be required to complete a series of steps. These steps will help you set up the ads on your website. Some people opt to have ads on any topic on the page. But you’ll benefit more from the use of targeted ads. Targeted ads are those that are related to the actual topic of your website. This way, once people surf to your site, they’ll see ads that pertain to their interests increasing the likelihood of a click through and a boost of revenue.
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So once you’ve completed the sign up process and answered various questions, you can place the Adsense code on your site. With this method, a new ad will load in the spot you specify each time someone visits your site. This way, visitors end up with different ad choices each time they stop by, increasing the likelihood that they will click on one of the ads.

By now you’re probably wondering just how you make money from all of the ads on your website. It’s simple: each time someone clicks on an ad on your page, you’ll receive a few cents. This may not sound like much, but consider for a moment that you will be getting paid just because someone visiting your website clicked on an ad link. You’ve put in virtually no effort. All you really need to do is start directing traffic to your site. With a steady flow of visitors, you’ll get many more clicks on your ads, which results in more profit for you.

A perfect example of how to be massively successful in making money with AdSense income is YouTube. This site is one of the most visited websites on the internet, which means it receives insane amounts of traffic on a daily basis. Simply by having Google AdSense ads on the site, YouTube generates millions and millions of dollars of revenue from its visitors clicking on their ads.

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So Where Do These Ads Come From? While ads appear on your website thanks to Javascript, the actual text of each ad is placed by a program called Google AdWords. Companies wishing to promote products, services, etc., buy AdWords, which are basically brief ads. These ads are then placed in the ad network and put on web pages based on their relevancy. So if your site is all about blogs, for instance, various ads about blogs, blogging and other related topics should appear. How Will I Be Paid?

You will be paid each time a person clicks on one of your Google ads. More specifically, you’ll be paid through PayPal, direct deposit or check, since you will have entered all of your contact and payment information when you signed up. Conversely, you can set up your payments so that you’re paid a certain amount of money per one thousand clicks. The latter option is more suitable for large sites with a lot of traffic each day. If you’re just starting out, the pay-per-click option is probably best.

At this point you might be thinking that you can just click on the ads yourself all day and earn a bunch of money. However, ad revenue doesn’t work that way. The ad system uses a system of cookies that keep track of who visits the site, how often, and which ads they click on. Clicking on your own ads

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won’t get you anything, since the ad system will recognize you as the site owner where the ads are placed.

You can do several things to get more clicks on the ads you have on your page. First, you will need to draw in more visitors to your website. Second, you will need to find a way to encourage your visitors to click on the ads. Some ways to achieve this include:

1. You can incorporate keywords in the content of your site using SEO principles to optimize your site for the search engines. This brings in more traffic, since the list of keywords potential visitors use to find a site with your information is broadened. 2. Prior to even selecting a public data source, you can do some research on what keywords and topics are the most popular with search engines. This will help you receive more traffic just by creating a website about a popular topic. 3. Make the ads on your page look the same as the rest of the website and make them look the same as the other links on your web page. This will avoid having your ad “stand out”. The whole idea is to blend the ad in with the rest of the page, by doing this you can dramatically increase your click through rate. 4. Position your ads below images and video clips on your site. Why? Simply because the eye is naturally drawn to images and pictures, which means if your ads are
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positioned below or next to an image, the chances of having them clicked is greatly increased. Take a leaf out of YouTube’s book and use video to capture the attention of your visitors as well, this strategy makes YouTube millions of dollars in AdSense profits! 5. Using the color Blue for your ads generally produces the best click through rates because as internet users we are used to seeing and clicking on blue colored links. This of course is only a general rule of thumb and is something that must be tested on your site, however, I have had a lot of success following this strategy.

Making money by placing ads on your site is a really great way to earn a profit from free public information.

Because making money with AdSense is a whole topic on its own, I have dedicated a whole section of my Millionaire Marketers Mindset website to AdSense, so to learn more about AdSense go here now:

http://www.millionairemarketersmindset.com/adsense/

One of the best resources I have found on the topic of making money with AdSense is:

Ad Sense Videos:
http://www.publicdomainprofitmachine.com/adsensevideos.html

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Now, to make your site pull in as much profit as possible we will now discuss other ways you can make money with your free public domain information site. Referral Income From Affiliate Programs

Referral revenue is another great way you can make money with your new website. It works in much the same way as ad revenue does; however, referral revenue goes a step further, which will be explained. It should be noted that it is possible to make a profit from both ads and referrals – and you should be incorporating multiple income streams on your site in order to maximize your profits.

You can earn what is called referral (or affiliate) revenue when a visitor to your website clicks on a link on your site, and then makes a purchase from the site your visitor is referred to. When they buy a product from that link site, you receive a percentage of the profit from that sale. So you make money for simply placing a referral link on your site!

Of course there are certain requirements that must be met to achieve a good income from referral revenue. Again, you would need to bring visitors to your site to see the referral links, without traffic you will not make sales. The affiliate products you are referring your visitors to must be related to the needs and wants of your target niche market. These

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products must also provide valuable solutions to the problems that the people in your target market have.

If you focus on helping your visitors to get solutions to their problems by providing them with good quality products and services, then you will surely be successful with referral income from affiliate marketing.

To learn more about affiliate marketing I have a ton of free resources on my site at:

http://www.millionairemarketersmindset.com/clickbank/

and also:

http://www.millionairemarketersmindset.com/affiliate/

for you to check out.

Without a doubt, the best resources I have come across for affiliate marketing are:

1. Affiliate Project X: http://www.publicdomainprofitmachine.com/apx.html

2. Day Job Killer: http://www.publicdomainprofitmachine.com/djk.html

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3. Super Affiliate Code: http://www.publicdomainprofitmachine.com/sac.html The first two of these books have been around for quite a while but they are a must read if you don’t already have them (simply click the blue links above to check them out now). Participation in a Referral Program

To find affiliate programs, type in the topic of your site + affiliate into Google. For example, if your site was about dog training you would type into Google “Dog training affiliate program”.

There are a number of large affiliate networks where vendors go to list their products for affiliates to promote. These affiliate product directories group together affiliate products for many different niche topics, which means you can simply go to one of these sites to find numerous affiliate programs relevant to your target market. Some of the best affiliate networks include:

Clickbank: www.clickbank.com Commission Junction: www.cj.com Shareasale: www.shareasale.com

So now, let’s say you’ve found an affiliate program that you want to join. You apply and are accepted. The next step is to insert the affiliate information into your website. The most
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effective way to get referrals is to place ads on your page that direct visitors to click on the links. These links will send visitors to the site for the company that sells the product in question. If the visitor then buys this product through the link on your site, you’ll earn a percentage of the profit made on the sale- all because you’ve placed a link on your site. You can’t beat that!

With your referral links in place, you can continue to market your website as you did before by means of keyword target pages, submissions to search engines, pay per click advertising and other internet marketing tactics. The real key is to guide visitors to click on the product link and feel compelled to buy. The most successful affiliates put a lot of time and thought into where their referral links will be placed. Here are a few key considerations concerning product referral link placement:

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Where on my site will the link be visible, non-intrusive and relevant?

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With what content will the link be most applicable? What text will I include near the link to guide visitors to click on it?

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How can I be sure this product is the right companion to my content?

As you can see, there are quite a few things to take into consideration when becoming an affiliate. Just remember that
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these are some of the easiest ways to make a profit from content or information that was most likely free to the public to begin with. It’s a win | win scenario: visitors to your site receive free, high-quality information, while you’re making a profit from their interest in your site’s content. Everyone wins!

Don’t overlook the possibility of doubling your income from your website, making the most of your efforts, by incorporating more than one revenue-gathering method at once. As an example, ad revenue can easily be gained right alongside referral revenue. With strategic placement and some compelling copy text, you can make a considerable income without doing much else besides the initial creation of your website and a little maintenance and marketing! Collecting Email & Building Your List Of Subscribers Probably the most important item to include on your Public Domain Profit Machine site is an email capture “opt in” form. Why?

Simply because collecting the name and email address of your visitors to build your list of subscribers is literally your key to being able to print money on demand!

“Simply put, a subscriber list = money in your pocket, and lots of it ☺!”

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Your list will be the biggest asset your new online business will possess. There is nothing better than being able to send out a simple email to your list, promoting either a product you have created or an affiliate product your are promoting, and to then watch the orders and cash roll in!

A subscriber list really is the foundation of all good internet businesses because you can continue to make sales to your list over and over and over again. This is because it has been proven to be 3 times easier to sell something to an existing customer than it is to a new customer.

To learn more about email marketing you can check out the free resources I have put together at:

http://www.millionairemarketersmindset.com/email/

Now, in order to put an opt in form on your website and to manage your list of subscribers you will need an auto responder service. The three best services I have found include (click the blue links below):

1. AWeber:
http://www.publicdomainprofitmachine.com/aweber.html

2. Get Response:
http://www.publicdomainprofitmachine.com/getresponse.html

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3. 1 Shopping Cart:
http://www.publicdomainprofitmachine.com/1shoppingcart.html

You can see the main landing page of my site at www.MillionaireMarketersMindset.com has an opt in form where visitors get a free e-book for subscribing to my list. The e-book is called “The Rich Man’s System Revealed” A Simple 7 Step System That Anyone Can Follow To Create A Profitable Business Online… Feel free to go there and get your copy now www.MillionaireMarketersMindset.com

So my subscribers get a great free e-book for joining my list. Likewise, you will need to give your subscribers some incentive to join your list that is relevant to the target market of your site.

The key to successful email marketing to your list of subscribers is to provide them with valuable content and to develop a relationship with them whereby they trust you and your recommendations.

Remember to treat your subscribers like gold, because they are literally the life blood of your online business and can give you all the financial freedom and riches your desire!

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Membership Fees – The Secret To True Online Riches!

Membership fees, where you charge your visitors for access to the information you’ve compiled, organized and presented, are another source of potential income that can be earned from your website. Although the information you’ve compiled may be relatively easy to find in other places online, charging a fee for access to your website makes sense when your content is so well-organized and so easy to navigate that people will simply want to pay for the convenience of your site.

Charging visitors for the use of your website is surely the ideal situation, but it is only a successful proposition if you have spent a considerable amount of time in the earlier stages, developing an interface for your public data that is aesthetically pleasing, easy to use and organized to such an extent that people would rather pay a fee for your information than look for it elsewhere. To achieve this, it is necessary to put in the initial work to make your site more convenient and desirable than other websites that present the same information at no cost to the visitor. That said, you can reasonably run a membership-driven site by making your content seem worthy of a fee. It’s really all in the wording you use and the marketing techniques you employ.

The standard marketing methods are a good place to start, as is the case with both the ad revenue and referral revenue
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making methods. However, in order to run a membershipdriven website, you will have to make (and have) a strong case with your members that the service your site provides is worth paying for. Besides keyword optimized articles and targeted ads, you will need to find a way to lure your readers into paying money for access by making them feel that the fees they pay to view your content is worth the money, either because of ease of use, convenience, an aesthetically pleasing appeal, versatility in search options, or all of the above. Is My Public Domain Site Worthy of a Membership Fee?

This is a tough question to answer. Hopefully by the time you’re done reading this section you’ll have a better understanding of what it means to have a fee-worthy site or one that is better off remaining free for all.

A good way to tell if implementing a membership fee would be beneficial or even practical is to decide whether or not your content is exclusive. Are there many websites out there with content similar to yours? Is their content free? Are there several sites displaying this content with effective layouts, search functions and interface features? If you answered yes to these questions, a membership-driven site is probably not the best option for you.

However, if your site is unique, if it offers content that few websites have, or if it takes a different look at a common
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topic, you might just have yourself a winner. Even if there are other sites with content that is similar to yours that are free, you still may have a leg up on the competition if your site is much more organized, more pleasing to the eye, and functional.

If you’re still unsure whether your website is better than others like it or worthy of charging an access fee, here are a few additional questions to consider:

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Am I Offering Something New?

Most membership sites either offer an information service that no other site offers, or contain exclusive content or a specialized area of that content that other websites do not offer. It is important to make sure that the public data source you’re using for your site is something people would want to pay for. Even if the content is not new, make sure that you can market that information in such a way as to draw paying customers.

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Do I Deserve Money For This?

This is no doubt an odd question to ask yourself when embarking on a new business venture, but it is an important one. If you’re going to be asking visitors to your site to pay money for content, you need to really think about whether or not the time, effort and organization
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you’ve put into the site warrants a fee. If your interface makes navigating the content a dream, you might just have a site worthy of a membership fee.

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Is My Content Updatable?

While people may willingly pay for access to your content, they will quickly lose interest and not renew their memberships if the content is always the same, or static. A static site is one that is created but never updated. If the way the site looks or navigates is changed but the content itself always remains the same, people generally will not renew their memberships. If a static website is more what you have in mind for your public data, charging a recurring membership fee for access may not be very successful. If your content is always being updated and expanded, however, it will call your visitors back for something new, and charging a fee can be quite reasonable.

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Would You Pay For This Information?

This is pretty self explanatory but also a very good question to ask yourself. If you would not pay for access to your site, why would you expect others too? Simply speaking, you need to be providing people with good quality content that is of value worth paying for.

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Deciding whether or not to charge visitors to your website is an important one. If you’ve decided that charging an access fee for your public data is the direction you’d like to go, there’s some important information you will need to know. Let’s now address the business of a membership-driven website. Starting Your Own Membership-Driven Site

The good news is that you don’t have to “start” anything. By now, your site is already up and running and attracting visitors. The key, then, is to draw in new visitors while keeping your old visitors.

You’ve probably already made some income by means of ad revenue and perhaps even referral revenue, but the numbers you’re getting just aren’t quite enough to justify all of the hard work you’ve put into developing this site. So instead of just giving up, you’ve opted to charge visitors for access. You may decide to make the entire site membership-only, meaning that unless they pay, a person cannot get past the front page. Another good way to go about this, and perhaps the better option of the two, is to offer some content for free. This way, you give your visitors a good idea of what it is you’re offering and why it is worthy of a membership fee to see more of it.

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This is how it works: you are basically selling a product to your visitors; the product itself being access to your site. You can have your product set up just like any other product for sale, with a shopping cart and everything. To make it work in this way, people who want to sign up will need to enter their personal information, create a username and password and then pay the fee. Instead of receiving a product per se, the customers will receive a confirmation of their membership via e-mail and from then on be able to access your site through a password-protected area that contains all of the valuable content, the “product”, that you just couldn’t give away for free.

At this point you may be wondering how you could possibly set this all up yourself. After all, setting up a shopping cart and a password protected area requires databases and some serious content management. But fear not! Just as was the case with the interface, you won’t have to lift a finger here, either. All you need to do is know what you want and need. Then, communicate this to your programmer. They’ll fix your site right up so that you can start enrolling members immediately.

Of course, it’s always a good idea to run your site through a beta-test with the new membership features in place before you begin to charge people. This will work out any bugs in the system. Glitches can and do sometimes occur, but with a beta-test of some kind you will greatly reduce the chance of
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error, and the chance that members will want their money back and probably never visit your site again due to serious errors.

But enough about worst case scenarios. Quality assurance is something to consider when building your website, but the probability is high that you will have a site that is worry-free and successful if you take your time and let a programmer do the hard part. It will be worth the initial time investment in the amount of time you save down the road. Plus, a membership fee site will bring in more revenue that an adbased site, so you can afford to have a bit higher expenses with the initial set up.

Consider how easy it can be to turn your free public domain information into a 6 figure business… All you need is 500 members paying you $20/mth for you to be earning $10,000 per month or $120k per year! Not a bad little income right? Sure beats having to go to work 5 or 6 days a week for someone else! Especially considering that once your site is up and running it does not take a lot of effort to keep it going. Then you can focus your efforts on getting more members to increase your profits even more, or you could create another site, the choice is yours.

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How Can I Keep My Content Fresh? As with any site you have to pay for, as a visitor, you want the content to be dynamic, meaning that it is updated and changes often. As we discussed before, static sites do not make good candidates for membership sites because of this reason. However, even if you don’t change your content all that much, you can still charge people for access to your content if it is updated in a small way.

Keeping your content on a public data site fresh can be difficult, but a bit of strategy can keep the effort manageable. Let’s say you host a certain batch of articles on the home page of your website. Simply changing the focus and placing different articles on the home page every week can entice visitors and make them feel as though they’re experiencing something new, some dynamic content, even though you haven’t really added new information to the site as a whole, but merely shifted your content.

Another way to keep your site current is to actually add new content when you can. For a membership site, you should probably change up the focus of the site each week and add new content each month. It’s a good bet that this will keep your members interested and willing to pay.

Finally, you might consider adding supplementary content to your site. For instance, if you specialize in providing comprehensive guitar tabs for the most popular songs, you
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can keep people coming back again and again by putting up articles about guitars or guitar playing. Maybe you have some connections and can get an interview with a guitarist to post on your site; perhaps you can add an advice column.

The possibilities are virtually limitless and you really don’t have to do much. You really don’t even have to update your content regularly if you let your ads and marketing do the work for you to draw visitors and new members. Adding new content, changing the focus of your content, and/or adding supplementary content to your site will maximize the profits of your membership site. You don’t have to implement all of these suggestions, but doing so could very likely increase your profits.

For tips on creating fresh content for your site on pure autopilot using RSS feeds, see the section on Building Autopilot Blogs Using Public Domain Content in Chapter 6.

Membership Site Resources

The free bonus video series you got with the Public Domain Profit Machine package shows you how to set up your own membership site using a Wordpress blog and free plug ins. The videos show you step by step exactly how you can use Wordpress to set up your site to have a combination of free and paid content. This is a great way to get you set up
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quickly with your own membership site without having to spend any money!

Now if you want to learn more about membership sites (and you should because they can make you a LOT OF MONEY each month) then here are the best resources I have found on creating residual income with membership sites (simply click the links below to find out more):

Membership Riches:
http://www.publicdomainprofitmachine.com/membershipriches.html

Membership Superstars:
http://www.publicdomainprofitmachine.com/ms.html

Butterfly Marketing Manuscript:
http://www.publicdomainprofitmachine.com/bmm.html

Butterfly Marketing Membership Software:
http://www.publicdomainprofitmachine.com/bms.html

(This software will do a lot more than building a membership site with Wordpress and is perfect for the serious marketer!)

Feeling confident and ready to move forward? Good! You’re almost ready to set out on your own. The next chapter will help you boost your revenue even more to make the most of your public data source.

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Chapter 6 – Boosting Your Revenue

By now you should have all of the tools you need to select a public data source, ensure its marketability, build a navigation-friendly website and turn it all into a profitable venture. This sixth and final chapter is devoted to providing you with the best bits of information to increase your revenue, ensure longevity and make your site the best it can possibly be. Ensuring Your Visitors Come Back

If you’ve decided to forego the membership aspect of a public data site, you can always boost your income in other ways. One of these ways is to entice your visitors to come back again and again. We’ve already discussed one effective method to achieve this: updating or changing content on a regular basis. But there are other ways to ensure that people continually return to your site. A Timely Topic

Obviously, creating a public data site about a topic that doesn’t interest many people will not be a successful business venture. Without frequent visitors, you’ll end up without any ad or referral revenue, which defeats the purpose of building the site entirely. That’s why it’s so important to spend ample time in the research phase finding markets and topics and
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keywords that are current, timely, and relevant. This will make certain that people will find your site through search engines, good keyword selection and marketing, and also put your site at the top of the search engine results pages. A “More Than Once” Topic

A “more than once” topic refers to a public data topic that will require people to seek out your site numerous times. Song lyrics, for example, is a “more than once” topic that is sure to bring visitors back time and time again. Why? Because every time someone wants to know the lyrics to a song, they will search for them on the Internet. And if you’ve played your cards right—or I should say “keywords” right—you’ll have return visitor after return visitor who’s searched for the lyrics to all sorts of songs using those keywords ending up on your website. The more times people visit your site, the more likely they are to click on your ads or buy products through your referral links. A Topic With Reach

In that oh-so important development stage when you’re selecting the public data source you’re going to use, it is vital to select a topic that has reach. Reach refers to the breadth and variety of a topic. A very specific, niche topic can bring in a great number of visitors, but your audience is unlikely to expand greatly, regardless of all of the marketing techniques

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you employ. It will be much more to your benefit to select a topic that can pique the interests of many people for different reasons. A good example is a glossary of medical terms. You cut across all sorts of markets with a topic like that because virtually everyone has a need to look up a medical topic at one time or another, or will find themselves in need of this information while investigating another matter. The point is to make sure that your topic of choice is small enough to be marketable on its own but large enough to appeal to the widest variety of viewers possible. A Few Additional Money-Making Tips

With regular, repeat visitors, you can try other methods of attracting additional revenue. One of the most effective ways of doing this is by means of online marketing. We’ve talked about keywords and the importance of selecting the right ones. However, you can use these keywords even more effectively on your site by including articles with specific topics and/or keywords designed to bring in search engine traffic.

In addition to your regular content or public data, you can write, or have someone else write for you, a few articles using keywords that are mostly geared to your site topic that will bring in the most visitors. The articles should be written primarily for the benefit of search engines, so that keywords are placed in strategic spots throughout the article, such as in
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the title, the first sentence of paragraphs and as the last word of the last sentence.

Start out with about twenty of the articles on your site. They don’t have to be incorporated into the main content; just create a special page with links to these articles and then link that page to the main site. This will get your website ranked higher in the search engines. It is important to remember that without the right keywords, you won’t get many visitors.

Building Autopilot Blogs Using Public Domain Content Probably the quickest and easiest way to set up sites that use free public domain content is to set up Wordpress blogs that use RSS feed syndication to automatically post content to your site.

Now that probably sounds difficult or hard to achieve to some people, but I am going to show you that it is in fact very easy… And the best part is these sites can be set up on autopilot so that once the site is built you don’t have to do hardly any more work and the site will continue to build itself and pull in free traffic from the search engines!

So what is an RSS feed? It is simply a distribution channel for delivering content to people on the internet. For example, you might be interested in reading the top news stories from around the world each morning, so instead of having to go to
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all the different websites for the top newspapers around the world, you can subscribe to the RSS feed for all the different sites and get the syndicated content delivered directly to you. Each time a new story gets posted you can get that story sent to you by email. This saves you the time of going to all the different websites and makes it easy for you to get the content you want in all in the one place.

Well, you can do exactly the same thing with a Wordpress blog to automatically create content for your site. Taking the example above, you could create a world news blog that brings in content from RSS feeds of the top newspapers around the world, and instead of the content being delivered to your email address, you can set up your blog to automatically post those stories to your site each day.

By bringing in RSS feeds from different sources, the content on your site then becomes unique and is continually updated, which means the search engines will love your site and will bring you plenty of free traffic!

Here’s how you do it:

1. Choose your niche topic and set up a domain;

2. Install a free Wordpress blog on your domain (you can download the latest version of Wordpress for free here http://wordpress.org/download/ ) Hint: watch the
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bonus videos you got with this package on setting up your own membership site with Wordpress, it will show you how to install a Wordpress blog (in case you have never set one up before); 3. Install a free theme for your bog (there are heaps of free themes to be found here http://themes.wordpress.net/ );

4. Install the FeedWordPress plug-in (download this plugin from http://wordpress.org/extend/plugins/feedwordpress/ or http://projects.radgeek.com/feedwordpress/ ; follow the install instructions at http://projects.radgeek.com/feedwordpress/install/ );

5. Create an RSS feed using the Yahoo Pipes tool by going to http://pipes.yahoo.com/prmpipes/contentkeyword ;

6. Simply enter the keywords that are relevant to your niche topic in the keyword box, then hit the run pipe button:

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7. Next you need to click on the More Options tab and then click on the Get as RSS option from the drop down menu:

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8. You will then be taken to the RSS feed web page. Now you need to copy the URL of the RSS feed by copying the website address from your browser:

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9. Next you need to log into the admin panel of your Wordress blog and click on the Syndication tab, then paste in the URL of the RSS feed that you just copied where it says ‘Add a new syndicated site’, then click on the Syndicate button:

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10.

Next you need to click on the Use this feed

button:

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11.

On the next screen you need to click on the check

box of the feed you just created and then hit the Update button:

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12.

Once the update is complete, it will tell you how

many posts were syndicated and how many new posts were updated;

13.

Now go into the Options tab under Syndication

and make sure your blog is set to automatically check for new posts and to publish syndicated posts immediately. Then click save changes:

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14.

And that’s it!

Your blog is now set up to post new content about your niche topic automatically to your site. Because your site will be regularly updated with new content, the search engines will be crawling your site before you know it and will be bringing you new visitors in no time. You can see an example of a basic test site that I created for you using this approach at http://www.internetmarketingleverage.com/make-money/ ; it only took me about 20 minutes to set this site up, which means you can create these type of sites VERY QUICKLY and be making money in a very short period of time!

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Now, to generate even more traffic to your site you can also write articles and submit them to sites like Squidoo.com (set up a lens for your niche), article directories (like GoArticles.com, EzineArticles.com, etc), Butterfly Reports, etc and have those articles link back to your blog.

Then to really turbo charge the traffic coming to your site, you can make short video clips about your niche that direct people to come to your site, then submit those videos to multiple video sharing sites like YouTube.com, Google video, etc. Next you need to socially bookmark all your video pages and blog posts in social bookmarking sites like Delicious.com, Stumble Upon, digg, etc. This will really get you some serious exposure in the search engines and will drive you a ton of traffic to your site!

Now the best way to make money from your new autopilot traffic magnet blog is to install Google AdSense ads on your site, promote affiliate products, promote your own products (in the last chapter I will show you how to create your own products in no time at all using existing public domain products that are waiting for you to repackage and publish as your own!), install banner ads, plus you should set up an email capture on the site so you can build a list of people that you can follow up with offers by email. If you implement all of these things you will be well on your way to making some serious cash!

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Hopefully these last few valuable tips will help you boost your income that much more. In a nutshell, the success of your public data website really does depend on how much effort you want to put into the whole endeavor. With a great public data source, a great interface and the best organizational and revenue-gathering techniques, you can start enjoying a nice income from your new public domain profit machine website.

And once you have one site up and running and making money, you can simply rinse and repeat the whole process to multiply your earnings and profits time and time again! If you go with the Autopilot Blogging method then you will be able to crank out a lot of search engine friendly, money making sites in a very short period of time!

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Chapter 7 – Real World Case Studies

You now have an extremely solid foundation for leveraging public data for big profits using the power of the Internet.

I realize that some of you reading this may be a little lost as far as what kind of public data you are going to use to make money. Unfortunately, this is where many people end up after learning about the power of public domain information.

After realizing this I decided that I needed to make it completely clear as to how easy this really is. This is why I decided to create this supplemental bonus chapter which brings you real life case studies of people that are using public data for profit.

This section is jam packed with tons of websites that are currently using freely available information and compiling it in an attractive way so that they can charge a premium for it and make money.

If you had any questions about what direction you need to go in, this section is going to clear the way for you. Instead of having a question such as “what public data can I sell” you will have one something like “I have a ton of feasible public data ideas, which one should I start with” which is a much better question ☺ This section is meant to really tie everything in this book
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together and bring all of the techniques and strategies into a single unit. When looking at each of the cases studies in this section, keep in mind the information you’ve learned so far and everything will become clear.

You’re probably going to get pretty excited when you start going through the case studies presented because all of these people were just like you; hoping to make some money online. They were once broke, then overcame all of that to ultimately succeed using the very information in this manual.

So think of this section as your springboard after the course. You have all the information you need to get started but this section is going to motivate, inspire and push you to make the decision that could affect your financial life forever.

So, let’s get right into picking apart some real life public data success stories…

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Case Study #1 – Ultimate-Online-Swipe-File.com

The Ultimate Online Swipe file is a service that allows advertising professionals such as copywriters to have access to a huge library of proven advertisements that can be used to generate ideas for creating their own unique advertisements.

The person who put this site together simply collected ads written by well known advertising writers and saved them until he had built up a huge collection of files that he could reference. He then scanned all of them and made them available via a membership site on the Internet.

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This is a perfect example of how to take something that is already being delivered to you (advertisements) and saving them until you have enough information to offer as a comprehensive and valuable database.

Why is this site so incredibly valuable?

Because it took the site creator years, possibly a decade or more to collect and arrange all of this information. It would take me or you that long to do it as well but we can save all of that time by buying a membership to his site and get a ton of advertising for reference instantly!

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Case Study #2 – PelmanismOnline.com

Now there are tons of sites that are using public domain information such as books with expired copyrights to create products and sell them and this is a pristine example of that.

Joe Vitale & Pat O’Bryan used a book on Pelmanism that had an expired copyright and used it to create a digitally delivered course that people can get instantly.

This is a great way to eliminate all of the product creation hassles when releasing a product. Simply find a product related to your chosen subject matter that has an expired
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copyright and repackage it as something that people can get instantly.

People love finding “Hidden” or “Lost” works which are no longer available so if you can start bringing some of these gems out of hiding, people will pay you for them.

Check eBay for books that may be in the public domain (i.e. printed before 1927) that may interest you. If you locate one you may have an instant business ready to go just by transcribing the book and making it instantly available via online download.

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Case Study #3 – How To Attain Your Desires Print Books

This is an incredible success story that you are going to want to pay close attention too.

Dr. Joe Vitale came across a written work by Genevieve Behrend and realized that it wasn’t available anywhere except in extremely rare instances such as at auction.

He brought this book to the market by adding a forward and was able to release it with his name right along side Behrends because it has an expired copyright!

This is much like case study #2 in that it uses a public domain work to create a product but with this one, Vitale made no changes to the book other than a forward and putting his name on it! Talk about easy writing!

He then found another work by Behrend and released it as
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volume 2 of the How To Attain Your Desires books.

This is an incredible way to release works you’ve found to have expired copyrights and have your name prominently on the front cover as a co-author.

You could also add more information, inject modern day language and examples into an older work and make it an even more customized work.

These two titles are available at Amazon.com.

You’ll never find an easier way to release a real, in print book than this one so definitely keep it in mind. Again, do an eBay search and see if you can find a work that may be relevant in today’s world and that may be a good prospect for a book that you can republish.

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Case Study #4 – TheBigEzineDirectory.com

The Big eZine Directory is a huge list of electronic magazines and newsletters that are all arranged in a huge searchable database.

This is extremely valuable to people looking to get their articles published by related magazines in order to gain exposure for their product or website. It’s also an invaluable tool for people looking to buy advertising in ezines and can help them to reach their target market very quickly.

As you can see, this information is something that’s freely available, it has just been organized in the one place and in a convenient to use manner.

Creating a site like this would be very easy. You could go check out other ezine directories or online newsletter
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directories and add that information to your database (the publishers will love getting additional exposure and profits from your free listing).

You could also put a page up on your site that encourages people to submit their magazine or publication for including in your listing so that new listings come your way automatically.

You might be thinking “Why would someone pay for this?”

The reason is because it would take weeks of tedious research to find all of these publications, maybe months even. By grabbing a membership you can access all of this information instantly with a searchable database that makes finding what you want incredibly fast and easy!

Can you think of any publications or listings that may be of interest to a certain market? If you can find publications that a certain market would like quick & easy access to you can charge for access to this information.

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Case Study #5 – ContactAnyCelebrity.com

Contact Any Celebrity is a site that helps people contact their favorite celebrities. This can be movie stars, sports stars, Nobel prize winners, etc. This fills the need for people to get in contact with celebrities.

The public data that is being used is simple sports team addresses, the addresses of agents that represent several stars, freely available addresses from internet and fan sources, etc.

Obviously over time the owner of the site has made some insider contacts and has better access to getting accurate addresses than anyone else but he started with no contacts and basic information. He now publishes a yearly updated
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book with Celebrity Addresses and is incredibly successful and financially well off.

If you can think of a certain market of people that need addresses or contact information to people or organizations and you can locate that information, you may have a business just waiting to be started.

Start thinking of little niche markets. While ContactAnyCelbrity.com is a great idea I think you could further “niche” the site down by doing a Sports Version, a Movie Stars Version, A Writers Version, etc. so consider that when trying to come up with business ideas.

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Case Study #6 – PublicDomainGoldMine.com

PublicDomainGoldMine.com is a package of books that have been located with expired copyrights. Yanik Silver, the creator gets a big selection of products and offers them all in one package at one price.

With the recent booming trend of public domain information it’s no surprise that these products usually sell out extremely fast.

To add even more value to the products, Yanik has an
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attorney check each of the works against the copyright records to get a real, legal accounting of it’s availability and includes a copy of the check with the package.

This is a great way to really do no work to public domain products other than having them transcribed and using them to make a huge profit. Yanik regularly makes tens of thousands of dollars with each of these packages that he releases so this is definitely a method you want to keep your eyes on.

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Case Study #7 – FoundMoney.com

FoundMoney.com is a site that lets people search for their name to see if they have any money that may be owed to them or left around the world.

The site uses information that is available in government databases and records and serves these records to the public via a searchable database. If you’ve ever wondered if you had a rich uncle that left you a bunch of money but didn’t know about it, this is the place to look.

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This is another great example of making money by taking readily available free information and setting it up online so that people can instantly access it from anywhere in the world.

If you can find information that people are constantly looking for but may be a bit of a pain to get to, then you create an instantly searchable database containing that information, people will pay a premium to access it. This is because it saves them time, money and trips to places that may be far away from where they currently are.

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Case Study #8 – ForeclosureListings.com

ForeclosureListings.com is a searchable database of homes that have been foreclosed on. This database allows people to do searches in any area of the country that they choose and locate homes that can be had for pennies on the dollar.

This information is publicly available but just isn’t very easy for the average Joe or Jane to get their hands on. This is where ForclosureListings.com comes in and organizes all of these records so that anyone can access them for a small fee.

The real estate market is huge right now so this is a very hot

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topic and I’m willing to bet that the owner of this site does extremely well.

Not to mention that the whole basis of the site is to find a deal on a house. Everyone loves finding a deal and the hope of that alone is enough to make most people who end up at this site at least consider parting with their hard earned dollars in exchange for access to the site.

You may have a bunch of ideas in mind that could be put into searchable databases and served to people on the Internet so write them all down so you have a master list of possibilities.

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Case Study #9 – eZineArticles.com

eZineArticles.com is what is known as an article directory. There are tens of thousands of articles all organized by category that people can come and read. Many publishers come to this site to find articles that they can publish in their own publications so that they don’t have to do as much writing.

People submit their articles with a link back to their site or some kind of contact information at the end. When people use the articles or publish them they have to keep the authors contact details, called a resource box, in the article so the author receives credit for the writing. The author also gets traffic back to their site from people who click on the link in the resource box. A truly win, win situation.
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You might be thinking, how does this help me?

You could go to the site and get a bunch of related articles and combine them into a report or even a book and have a product you can sell or give away with no writing on your behalf.

Another bigger option would be to start your own article directory so that people come and submit articles to your site which creates all of your content automatically.

An even better idea would be to create a niche article directory with an even tighter focus such as an article directory for programmers or an article directory for hunting & fishing. This is exactly what I have done with www.MillionaireMarketersMindset.com for the Internet Marketing niche.

So, can you see how you could niche it down and create several article directories, each with a tightly defined focus? Write down any article directory ideas you have.

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Chapter 8 – Public Domain Products

This section is meant to give you a greater grasp on locating public domain information that you can use for profit.

The opportunity is huge for making money with products available in the public domain which is the main reason I’ve put together this expanded section for you to learn from.

Where is public domain content available? There are literally millions of creative works—books, music, music scores, films, photographs, artwork, images, and much more—that exist in the public domain. But if they’re so public, why are they hiding?

The short answer is: they aren’t. There are a multitude of well-known works that people don’t realize are now considered public property. From classic literature to nonfiction works on a wide variety of topics; silent films, classic movies, vintage cartoons and beloved songs; even some instantly recognizable artwork and images can be found in the public domain.

So what does this actually mean for you? Well, it means you can take literally any public domain materials and build a product and your online business

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around it, either by simply repackaging it and publishing, or by editing it to make it truly your own.

As an online entrepreneur, you can use public domain materials to add to any existing product line that you might have (add it as a bonus to encourage people to buy a big ticket product from you, for example), or to create one if you don’t already have products of your own.

One thing to note, is that if you do not change the work in any way, then you cannot claim to have created or written it. If you make no changes or alterations, then the original author of the work must remain the same. In other words, you can sell it, but you can’t put your name on it or claim authorship in any way.

However, if you take the time to do the job properly, and make some effort to edit the work or combine sections of a public domain work with your own materials to create a brand new product, then you are perfectly entitled to add your name to it -and you can even copyright it!

Using public domain works in this way, is absolutely the fastest and easiest way of creating a product of your own. Plus, you should not ignore that fact that you will save masses of time in the product creation phase of your project, as well as both the money and resources that you might

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otherwise have had to spend on product creation and development.

The fact is that in using this method, most of the work has been done for you.

Below you will find several methods of finding public domain work that you can use in any way you like to start making money.

Internet Searches

Where would we be these days without the Internet? There are literally millions of resources on the world wide web, available for anyone with the knowledge and patience to find them.

Search engines are a good place to start. Though Google remains the most popular and effective, not every site is listed on the search titan. Try running the same search on multiple engines: AltaVista, Dogpile, Yahoo, and MSN Search are just a few of the many options out there. (And if you really want to start out big, you can run a search for search engines first, then check each one in turn.)

Here are a few examples of search terms you could use:

public domain work examples
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list of free public domain work free public domain books public domain web site

A note of caution: don’t trust everything you read on the internet. Always find out where the web site owner got the information (for example, you can probably trust data from the Library of Congress, but not from “my next door neighbor Bubba who runs a successful business out of the trunk of his car”). Generally, if the same title shows up in multiple searches, it’s probably public domain.

You can also find forums, message boards and e-groups dedicated to public domain news and discussions. Check Internet directories or do a search for “public domain forum” (also: substitute group, list, board, news, or community for “forum”) and you’ll discover more information than you will need.

Be sure to visit groups, lists and forums before joining—read through some of the posted messages and member profiles to determine whether the other people involved seem easy to talk with and open to new members with lots of questions. The Internet community is often a wonderfully supportive place to find people with similar interests, and most are willing to share the experiences they’ve gained.

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Here are a few of the many public domain resource sites available:

Classic Book Library: A free online library featuring literary and genre novels in the public domain, from authors such as Jules Verne, L. M. Montgomery, and Sir Arthur Conan Doyle. Viewable chapter by chapter in HTML.

http://classicbook.info/

Project Gutenberg: An enormous collection of novels, nonfiction books and other written work in the public domain, all available free in downloadable e-book format.

http://www.gutenberg.org/wiki/Main_Page

Public Domain Tool Bar: this system is a great way of reducing the time it can take you to locate public domain works by making the whole research process simple, quick and easy. I personally use this resource to dramatically cut my research time down so I can be making money sooner.

http://www.publicdomainprofitmachine.com/pdtoolbar.html

Public Domain Money: this guide has more tips and techniques for making money with free public domain information and is a must have for anyone who is serious about the public domain information business.
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http://www.publicdomainprofitmachine.com/freepdmoney.html

Public Domain And Private Label Rights: don’t have time to look for public domain works? Then this is the resource you need. It has a ton of instantly accessible public domain, private label and resell rights packages that you can start selling immediately.

http://www.publicdomainprofitmachine.com/pdgoldmine.html

Here are some more useful sites for locating Public Domain Information that you should check out:

http://www.ipl.org http://www.archive.org http://etext.library.adelaide.edu.au/tech.html http://www.bibliomania.com/0/-/frameset.html http://digital.library.upenn.edu/books/ http://www.e-book.com.au/freebooks.htm http://ibiblio.org/ http://www.readprint.com/

Public Libraries

Libraries are an excellent—and free—resource for finding public domain material. Pick a subject that interests you and scan the shelves for older books relating to the topic, or spend an afternoon browsing through the card catalogue. Most of the time, the publication date is right near the

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beginning of the listing on the card, so identifying works published before 1923 is a simple matter.

Most librarians are quite knowledgeable about their library’s collections and are happy to help you find exactly what you’re looking for. If you’re planning a visit to the library, it’s advantageous to make up a list of questions regarding the object of your search and approach the librarian before you do anything else, particularly if you are going to a small local library. Larger state-run library and university library staff members may not have the time or resources to devote personal attention to every patron.

The National Center for Education Statistics features a library locator on their Web site with listings of libraries across the nation. Find a library near you and plan a treasure-hunting trip.

Garage Sales and Flea Markets

The old adage “one man’s trash is another’s treasure” is the absolute truth when it comes to looking for public domain works. Most people are more than happy to get rid of dusty old books, worn video tapes and antiquated records for mere pennies—and your miniscule investment could translate into thousands in profit.

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There is a “season” for garage sales and flea markets, generally from late spring to early fall for most areas. Farmer’s markets often feature indoor vendors offering more than fresh produce; these miniature street fairs are a great place to search through multiple displays and find something interesting.

Flea markets are a virtual paradise for public domain seekers. These mass gatherings are often heavily advertised in order to generate buyers for the many merchant participants. Bargains are the name of the game, so bring your best negotiating skills and be prepared for great deals.

Tips for flea market shopping:

Don’t bring excessive cash. Aim for a maximum of $40; that way, you can honestly tell vendors you don’t have a lot of money to spend. If you find something really spectacular worth more than the cash you have, most flea market sellers are willing to accept personal checks. If you find an item you must have, try to act as uninterested as possible. If a seller believes there is potential to lose the sale, he or she will be more willing to lower the price. Ask if the seller would accept less for the item before you offer to buy it. Find out what’s the lowest price

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they’ll accept, and offer less—but be willing to go up to the low price.

Paid Lists/Reseller Programs

Quite a few people who profit from public domain compile lists of works, which they then sell to others who are looking to get into the game. There are advantages and disadvantages to using paid lists that you should weigh up and decide accordingly whether you want to purchase one for yourself.

The Pros:

Save time. Searching for the perfect public domain project can take weeks, or months, particularly if you plan to commission the Library of Congress to search for a copyright renewal record. Most lists are sold via electronic documents, so you can get started on your venture right away. Be certain. All the titles on public domain lists are known to be copyright-free. There is no guesswork involved; you don’t have to worry about the possibility of legal delays or problems. Good quality. Paid public domain lists contain wellknown and worthwhile works. You’ll have a solid chance at success with most of the resources obtained from paid lists.

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The Cons:

It costs money. This one is rather obvious. Undertaking a search yourself is time-consuming, but free. Paid lists generally range from $10 or so to a few hundred dollars (the more expensive lists grant the purchaser reseller rights, so you can profit by selling the lists as well as the works themselves). If you plan to purchase a list, rate your needs and spend accordingly. Lots of people buy lists. When you purchase a list, remember that hundreds of other profit-seekers plunked down money and received the exact same document. The more people attempting to profit from a particular work there are, the less market share will be available for you. Make your selections from the list with this in mind; try to concentrate on lesser-known works that still have interest potential. Scams. As with any other business, especially Internetbased industries, public domain list sellers harbor a number of scam operations. Before you purchase a list, check the name of the company selling it with the Better Business Bureau and find out if any complaints have been filed against them. You can also request to contact other customers of the list provider and ask them about their experiences. Be suspicious if the company will not grant your request…they’re probably hiding something.

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Here are a few programs that offer paid lists of public domain resources:

Public Domain Sources Directory: This site is heavy on hype, but, it actually delivers. I personally use it to locate public domain works to profit from each month. It has a ton of little known resources and websites all grouped together for quick and easy access so you can save time and quickly locate free public domain works to cash in on.

http://www.publicdomainprofitmachine.com/pdsources.html

The WOW Content Club: A membership web site offering fresh public domain, private label and resell products each month. This site is perfect for those of you who don’t have time to research and source your own material and is a great way to fast track your results.
http://www.publicdomainprofitmachine.com/wowcontentclub.html

Some works that are now considered public domain

Most people assume “public domain” is synonymous with “stuff that’s so boring or badly done that no one cares enough about it to buy it.” The following list proves this is not only an

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erroneous assumption, but there are actually a number of well-known and highly popular works free for public use.

Books and Publications Classic Literature

Peter Pan (the play) and Peter and Wendy (the book), by James M. Barrie The Iliad, The Odyssey and other epic poetry by Homer The collective works of Shakespeare The War of the Worlds by H. G. Wells Alice’s Adventures in Wonderland by Lewis Carroll Pride and Prejudice by Jane Austen Dracula by Bram Stoker The Adventures of Huckleberry Finn by Mark Twain The Picture of Dorian Gray by Oscar Wilde Andersen’s Fairy Tales by Hans Christian Andersen Frankenstein by Mary Shelley Great Expectations by Charles Dickens Wuthering Heights Wuthering Heights by Emily Bronte Moby Dick, or, the whale by Herman Melville Secret Adversary by Agatha Christie Aesop’s Fables by Aesop Alone by Edgar Allen Poe The Rhyme of the Ancient Mariner by Samuel Taylor Coleridge The Hound of the Baskervilles by Sir Arthur Conan Doyle
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Non-fiction

Roget’s Thesaurus by Peter Mark Roget Relativity: The Special and General Theory by Albert Einstein Kamasutra by Vatsyayana How to Live on 24 Hours a Day by Arnold Bennett On the origin of species by Charles Darwin The Book of Good Manners; a Guide to Polite Usage for All Social Functions by Walter Cox Green Sequential Problem Solving by Fredric Lozo How to Speak and Write Correctly by Joseph Devlin Hackers, Heroes of the Computer Revolution by Steven Levy An Inquiry into the Nature and Causes of the Wealth of Nations by Adam Smith Meditations by Emperor of Rome Marcus Aurelius 1811 Dictionary of the Vulgar Tongue by Francis Grose The Souls of Black Folk by W.E.B. DuBois A Short History of the World by H. G. Wells Familiar Quotations by John Bartlett Anatomy of the Human Body by Henry Gray Etiquette by Emily Post General Science by Bertha M. Clark The Devil’s Dictionary by Ambrose Bierce

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Government works available to the public

CIA World Factbook Dictionary of American Naval Fighting Ships NASA space photography Teaching children with attention deficit/hyperactivity disorder Traffic Safety Facts The Facts About: How to Raise Money for a Small Business What’s New About Your Money? High Definition Television: Coming to a Home Theater Near You A Primer on the Space Environment Terrorism: Are Our Water Resources and Environment at Risk?

Films & Cartoons

Laugh-In Bloopers Marilyn Monroe Video Scrapbook Striptease Terror Presidential Blooper Reel Misadventures of Buster Keaton King Lear (Orson Welles version) Gulliver’s Travels Beyond the Moon Attack of the 50-ft Woman A Farewell to Arms
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Black Dragons (with Bela Lugosi) Oliver Twist Betty Boop, Casper the Friendly Ghost and Felix the Cat cartoons The Three Stooges Teenagers from Outer Space House on Haunted Hill Little Shop of Horrors Behind the Mask of Zorro Shoot Out (with Gregory Peck)

Software Applications

Open Office WinMine Toolkit Homepage Machine Learning Library in C++ Graf-FX

Pictures & Musical

Government posters NASA space photos Reproductions of Renaissance art Mona Lisa Tenniel illustrations for Alice in Wonderland Camptown Races Works by Frederic Chopin and Ludwig van Beethoven The Comical Fellow
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Danny Boy Madame Butterfly Take Me Out to the Ball Game Earl Fuller’s Famous Jazz Band

eBook Creation

There are many ways to go about creating an e-book that you can sell. If you are simply reproducing an exact copy of a public domain work, the process is fairly straightforward: either distribute copies of the electronic version you obtained, or put the scanned pages of a physical book together in one file. If you are making changes to the text or the presentation, or “modernizing” the content, several options are available. You should choose to work with whatever method is easiest and most accessible to you. Here we will review the most common types of e-books and discuss how to create each one.

Producing An HTML Style eBook

HTML (hypertext markup language) files can be read by any Internet browser, and appear on a computer screen as a web page or series of web pages. To create an HTML e-book you can: Do it yourself with a word processing program like Microsoft Word. Most word processing programs have a “Save As” option that will allow you to
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save documents as HTML files. Simply make sure the document appears exactly as you want it to in the e-book, then save it in this format. Use e-book creation software. This is a good option for those not familiar with word processing programs. Most e-book creator programs are easy to use, and range in price from free to a few hundred dollars. Again, base your decision on how many products you are planning to create, and how much time you’re willing to invest in learning the software. A few places to start are: Easy Ebook Creator, a full-featured, easyto-use program that costs $19.97 and comes with full resale rights (so you can sell the Easy Ebook Creator alongside your own e-books). Simply do a Google search for “Easy EBook Creator” you will find many places to get this software; Ebook Compiler, which offers free creation software for personal use and charges a fee of $29.95 for unlimited commercial e-book creation. Click the following link:

http://www.publicdomainprofitmachine.com/ebookcompiler.html

Ebooks Writer, a complete e-book publishing package including cover design (the importance of your e-book cover will be
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discussed further in this section) and theft protection/security measures. Simply do a Google search for “EBooks Writer” and you will find where to get this software.

There are many more e-book publishing software programs available, simply do a search on Google.

Create An eBook As An Adobe Acrobat File

By far the most popular format for e-books, PDFs (Portable Document Files) are viewed using the free Adobe Acrobat reader. The advantages to creating a PDF e-book are numerous: it will give your book professional flair; anyone with Internet access can read it with ease; and Adobe offers many special features you can use to create an interactive, popular e-book that gives buyers more than just words on a screen.

In order to produce a PDF book, you must first create the document in a format recognized by the Adobe Acrobat program for conversion. A PDF file is basically a snapshot of the original document with all the fonts, images, formatting and links preserved exactly as they appear on-screen. Some of the file formats Acrobat recognizes are: .DOC, .XLS, .PPT, and .MDB (Microsoft Word, Excel, PowerPoint and Access documents); .HTML and .XTML (web pages); .RTF and .TXT (text files); and .BMP, .GIF, .JPG and .TIFF (image files).
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Sound confusing? Most of these file types interact easily with one another, particularly between Microsoft Office applications, and can be joined into one document before converting to PDF.

When creating a PDF e-book, you have two choices: use the Adobe Acrobat software (the standard version retails for around $399, www.adobe.com ), or create the document in another program—exactly as you want it to appear on the screen—and then use a free online file conversion program to create the PDF version.

Though it’s not cheap, the Adobe Acrobat program has its advantages. Once you learn how to use it, you can change the text, formatting, and layout of the file right in the program without going back to the source document, updating and then re-converting. Also, you can integrate sections of your book from different programs into one file; for example, if you wanted a few pages of captioned pictures, you can create PowerPoint slides and inject them into a Word document in the place you want them.

If you would rather not, or you are unable to, invest in the Adobe Acrobat program—and remember, if you are only creating one e-book or product, it may not be worth the outlay—you can download free software that will allow you to convert most files to PDF format. Remember: Your source document must appear exactly as you want it to on-screen
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before you convert it. Free file conversion programs will not allow you to make changes to the PDF once it’s been generated, and you will have to start the process all over again. The following list provides links to free PDF conversion sites:

PDF Online www.pdfonline.com

Pdf995 www.pdf995.com

Primo PDF www.primopdf.com

CutePDF www.cutepdf.com

PDF4Free www.pdfpdf.com/pdf4free.html

Click to Convert www.clicktoconvert.com

TIP: Consider this when creating your e-book: almost all successfully selling e-books are non-fiction or self-help. Technology has not progressed to the point where e-books are as easy and portable as printed books, and most fiction
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readers do not enjoy trying to curl up in bed with a good computer. Additionally, non-fiction and self-help books allow the creation of marketing hooks, or selling points, which help convince people to buy them.

eBook covers

The cover of your e-book is just as important as the cover of a physical book would be. It is often the first thing buyers see when they visit your web site—and if they don’t like the looks of it, you’ve just lost a sale. Creating a professional cover image can convert interested browsers to paying customers, while slapping together a bunch of colorful words in large fonts (which often creates a jarring effect that makes people hurry to leave your site) can guarantee you will never sell a thing.

How do you create a great e-book cover? Unless you’re already a graphic designer, you should probably obtain cover design software. If you’re using e-book creation software to generate your product, covers are generally included in the package. If you’re using Adobe Acrobat or a free web converter program, you’ll have to design it yourself.

Following are links to some cover creating software:

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Instant Cover Creator Software: $15.95; includes loads of images and font options, and master resale rights. Search this title on Google to find this software.

Virtual Cover Creator: you can find this software at http://www.virtual-cover-creator.net/

3DCovers.com: A membership-based web site that provides continual fresh graphics, content and cover generation. Good for those planning to produce multiple e-books over a longer period of time. You can find it here http://www.3dcovers.com/

Now, if you don’t have the computer skills or time to create your own e-book cover, then you can get a graphic designer to do the work for you. While it will cost you money to get this done, anywhere from $50 to $300 for a whole website graphics package, the outlay can be recovered from the sales you make with your professional looking graphics.

How to prepare books and publications for print sale

Until recently, producing a physical book was a timeconsuming process involving a heavy initial investment, the need to print hundreds or thousands of books at once and store them somewhere, and the many problems associated with inventory, distribution and shipping issues. But with today’s advanced technology, you can enlist a third-party
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provider to store your content, produce books one at a time as they are ordered, and ship them directly to buyers. This process is called Print On Demand, or POD—and you can use it to print and sell books with absolutely no investment.

There are hundreds of companies using POD technology to produce books. Some are major publishers who rely on this method to bring back out-of-print volumes or test market a title before investing in a print run. Most are companies that cater to authors who would otherwise not be able to get published. These publishers charge a package fee, ranging from around $200 to thousands of dollars depending on the “extras” ordered—and most of them would not consider public domain works anyway. However, there is one POD company that functions as a printing and distribution service rather than calling itself a “publisher,” and provides absolutely free printing for books, calendars, and more. The company name is Lulu.

Original works require an ISBN, or International Standard Book Number, in order to be sold in bookstores and through online retailers such as Amazon. However, since you will be working with public domain material and selling from personal sites, you will not need to buy an ISBN. Lulu will print and distribute your public domain work at no cost to you, and you receive a percentage of the retail price from each sale.

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NOTE: You will have to offer a “revised” or “updated” version of the work in order to use Lulu’s services; otherwise, they may not be willing to risk copyright infringement.

In order to publish through Lulu, you must be able to format an electronic version of the work exactly as you want it to appear on paper (see the previous section on creating ebooks). Also, you must submit PDF-formatted files for printing. You do not have to convert the file to PDF format yourself, as the company offers a conversion service right on the web site, but sometimes file conversions do not work as well as they should. If possible, you should convert it yourself to ensure the book will appear just the way you want it to.

You can also use Lulu to produce and sell calendars and graphic coffee table-style books created from public domain images. Be creative! The possibilities are limitless. A few examples of image groups that might make for great calendars are: NASA space photographs, nostalgic movie posters, patriotic themed pictures, classic art reproductions, or even covers of public domain books with monthly quotations from each one.

How to reproduce audio public domain works for distribution or sale

Audio public domain content includes songs, popular recordings, famous speeches, radio plays, and classic
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commercials. Once you obtain a recording of a public domain work, there are a few ways to go about reproducing and selling it:

Downloads. You can place a link on your web site that will allow people to download the audio content in a format compatible with electronic players such as .mp3 or .wav. Most computers come with playback software installed, so just about anyone can access downloaded audio feeds.

NOTE: If you are dealing with audio content, you should include a link on your site to where customers can obtain whatever free player software is necessary for them to listen, usually Real Player or Windows Media Player.

To place a file on your web site for downloading, particularly a large file such as audio or video content, you will need to first zip or compress the file, and then store it on your web site as a .EXE file. You can find a detailed explanation of this process here.

Briefly, the process is this: First, use a utility zipper such as the free WinZip program (most new computers come with this software installed) to compress your files and convert them to .EXE format. WinZip features a wizard that will walk you through the process step by step. Then, save the .EXE file to your hard drive and use the file manager on your web site to upload it to your server space. When customers arrive at your
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sales page—after they have paid, or if you are offering free samples or bonus downloads—the address of the link they will click on will be something like this: http://www.yoursitename.com/product/file.zip [this link is not active so don’t click it]

This will automatically initiate the download process to their hard drive. Be sure to provide a link to the utility you used to compress the file, just in case the customer does not have one already installed.

NOTE: The process for compressing and preparing audio and video content for download is the same for e-books. Also, some web site hosts provide tools for file downloads from your site that are much easier to set up.

Burning CD’s

This method involves a bit of financial investment, but not much. Most modern computers come with CD-RW (compact disk rewritable) drives and software allowing you to copy files from your hard drive to a disc. Your investment will be in materials: blank rewritable CDs, CD jewel cases or paper folders, CD labeling equipment (some computers are preinstalled with this feature) or printable labels, and shipping and postage material (relatively inexpensive, since CDs are small and light).

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Blank CDs generally range from 10 cents to $1 a piece, depending on how many you buy—the more you purchase at once, the cheaper they are. Jewel cases are similarly priced, and you can often save more by buying CDs and cases together. You can also purchase cardboard CD sleeves or mailers for just pennies a piece. For labels, you can purchase software and printable self-sticking templates, or equipment that allows you to print labels directly onto the CD’s surface. Though it will cost around $100 after buying the programs, labels and printer ink or the direct printing system, this onetime investment will give your product a professional appearance.

Some consumers prefer to purchase a CD rather than download files that may or may not end up where they want them—and you can generally make a nicer presentation with physical CDs, and therefore charge a higher price. You will easily be able to recover the minimal investment you make and start profiting from CD sales, especially if you have an assortment of discs to choose from on your site.

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http://www.millionairemarketersmindset.com/videos/

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http://www.millionairemarketersmindset.com/mindset/

http://www.millionairemarketersmindset.com/affiliate/

http://www.millionairemarketersmindset.com/email/

http://www.millionairemarketersmindset.com/launches/

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To Your Success

ou So now you now know how to find, select and prepare a public domain work to make huge profits, it’s time for you to ublic , take action and go and implement everything you’ve learnt to start making money today!

To your financial success and prosperity prosperity.

Warm regards,

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