INNOVATIVE MEASURES OF

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BRITANNIA

8/1/12

8/1/12

8/1/12

Chennai, Oct 30 : In order to expand its Rs. 200-crore dairy products portfolio, the Bangaloreheadquartered Britannia Industries launched a milk-based vitamin fortified drink targeting mainly children here Friday. "This is not a flavoured milk but a vitamin fortified milk-based drink," Britannia managing director Vinita 8/1/12

Rather than hike product prices, Britannia is banking on product innovations to boost brand sales and add value to the consumer experience In the past year, the company has launched offerings like Marie Gold Doubles which combined three flavours in one biscuit, Pepper Chakkar, Chota Tiger and Greetings to widen consumption categories Apart from biscuits and snacking (Maska Chaska and Pepper Chakker) the company is also increasing focus on categories like rusks, cakes and bread. Good Day cupcakes, which were being test marketed in the south have now been rolled out across the country this year

8/1/12

New Delhi, Dec 17 (IBNS) Britannia Managing Director (MD) Vinita Bali called for innovation in packaging materials to delight customers while kicking off the 40th annual conference of the Federation of Corrugated Box Manufacturers (FCMA) at New Delhi on Friday As a customer of corrugated box makers, Britannia MD exhorted the 1000 plus attendees to deliver more value to customers by using innovating new materials and use of technology

8/1/12

8/1/12

BRIT has extended its Good Day brand from cookies to chocó chips, which is at 64% premium, and now to fresh bake which is a 150% premium to the base variant.  The 50-50 brand has been transformed from just a plain biscuit to Maska Chaska and now to Snackuits which is at 170% premium to base product.  NutriChoice brand has moved from digestive biscuits to the healthier raggi, oats and 5 grains and now to NutriChoice Thins.  BRIT bread has seen a transition from plain bread to brown bread and now to honey and oats and multigrain bread.  In the dairy segment, BRIT has moved from cheese to slim and now to gourmet cheese.

8/1/12

8/1/12

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