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Published by: DreamACTivist on Aug 05, 2012
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Depending on your situation this can mean a variety of things. Typically, when advocating for
students, we request that they be willing to speak to media. This includes print, television as
well as radio. Not all cases will have opportunities for all sorts of media, but it is better to go
in prepared to handle all of it.

By going public you are willing to share your name as well as pictures of yourself. You are
willing to create short 2-3 minute video clips with your story or an update on your situation.

Going public for the most part has to do with being available to media. In cases where
students are unwilling to go this route, we have found it to be diffcult to get wide-spread
public support. If the public does not have access to you and your story it is hard to build
momentum for your case.

Oftentimes, for students, the biggest issue with being public is concern over its affect
on other undocumented relatives. If this is your main concern, we advise you to limit the
information you share.

For example: John Doe is 19, lives in Miami Florida but goes to college in Orlando. His family
all lives in Miami. When asked questions by a reporter instead of talking about life in Miami,
John would focus on life in Orlando. “I have grown up in this state since I was 4, I don’t know any
other home. If I were to be deported from Orlando I do not know what I would do. All of my friends
and family are in this state.”

What does running a public campaign entail?

Think of a public campaign to stop your deportation as a puzzle. Each step of this manual is a
piece in that puzzle. You solve the puzzle when you stop your own deportation.

Immigration Customs and Enforcement (“ICE”) has the power to stop anyone’s deportation
at any moment, however they only use this ‘discretion’ for cases that are very compelling.
Your job is to show ICE that your case is compelling and worthy of discretion, i.e. deferred

There are several pieces in this puzzle; you do not need all of them to succeed, however it is
recommended for best results. These pieces include:

Targets: Who has the power to help you?

Creating a profle: Who are you and why should people care about you?

Creating a buzz: How can you use Facebook / Twitter / Blogs to get your targets attention?

Phone banking: How to make sure your targets know people care about you!

Petitioning: Let’s make sure you can show your target you have a lot of support.

Traditional Media: Who can get your story out into public light?

The act of putting all of these pieces together is called ‘running a public campaign’. Think of it
as “how do I put all these pieces together to create an effective, solid puzzle.” This may entail
focusing on one or two of the pieces frst and then giving attention to some of the others.
Or maybe you do it all at the same time. It all depends on your level of support and personal

Below we expand on what each of these can look like as well as samples for you to take on
and make your own.


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