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ssouvir_320_ResearchProject

ssouvir_320_ResearchProject

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Published by sydneymarie28

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Published by: sydneymarie28 on Aug 07, 2012
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12/22/2013

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Record ID:

1533173

Company:

McCain Foods

Brand:

McCain Attack a Snack

Category:

Meals & Meal Centers

Sub-Category:

Prepared Meals

Country:

New Zealand

Date Published:

Apr 2011

Launch Type:

New Packaging

This pasta dish from New Zealand shows a perfect flow of reading gravity from the top

left corner to the bottom right corner of the package. The brand logo is placed in the primary

optical area and the product category is placed in the center underneath in a large bold type. The

product name is in a smaller type and will be seen next. Moving farther down and more to the

right of the package is the image of the product. In the terminal area is a nutrition fact, which is

small so there will not be a lot of attention placed on it. In the weak fallow area is the

emphasized element stating the cooking time.

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