THE WHITENER COMPANY

By: Ishu Kumar Nirala Kumar shashwat Romal Kumar Sinha Sonu Agarwal

Key Issue  To explore untapped rural market. to get first mover advantage  To develop supply chain network  To bring down cost by identifying most economical way of transportation of goods .

Analysis .

 It should open outlet for every village  Should spread awareness by showing short films in village  .Recommendation  Company should give emphasis on transportation network  It should focus on promotional campaign like road show & make sure that they should get first mover advantage.

shopkeeper elder member of family etc.Continued…  Promotional campaign should be initiated & trial pack must be given  Company should also contact influential people such as dentist. .

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