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Tuesdays Aug 7 – 28, 6:30 – 8:30 p.m. INSTRUCTOR: Ari Herzog Email: email@example.com Google Voice: 978.558.0008 Twitter: @ariherzog COURSE DESCRIPTION: If you have a website or blog but aren’t seeing a lot of incoming traffic, this course is for you! Learn the basic principles of commenting, backlinking, and social networking concepts that can help bring in new eyeballs and convert prospects into customers. COURSE OBJECTIVES: • Introduce core concepts of social media including interactivity and relationship building. • Increase awareness of how social media can help organizations enhance their objectives. • Learn the importance of listening and the best ways of doing it online. COURSE FORMAT: Lecture with questions and answers, examples, and group activities. Time will be available at the beginning of each class for discussion of the previous session's topics. FIRST CLASS: • Bookmark http://ariherzog.com/smm and peruse through materials. • Create an account on http://gravatar.com and upload an image to represent you. • Bring to the first class a list of 2-3 orgs successfully using social media in a business context.
TENTATIVE OUTLINE: First class • Icebreaker. • Provide a background to social media and compare it with advertising, marketing, and public relations. Explain the wisdom of crowds and the rise of Millennials. Elaborate how the web plays a part in the course and introduce group projects. • Create a Twitter hashtag for class discussions. Second class • Illustrate the components of blogs and social networking sites. Investigate how websites have changed over time and why design, conversation, and RSS are important. • Write a blog post and share it across the social web. Third class • Look at other social tools, such as Flickr, Foursquare, LinkedIn, and Yelp. Talk about privacy, security, and measurement, and how they're connected to organizational missions. Interpret what Microsoft means by being smart. • Interact with a guest speaker. Fourth class • Take an interactive quiz to ascertain the art of listening. • Share what was learned since the first class and how we have grown. • Review group projects.