P. 1
Samsung Relative Evaluation Report on S1, iPhone

Samsung Relative Evaluation Report on S1, iPhone

|Views: 7,573,324|Likes:
Published by John Paczkowski
Written in 2010, this competitive analysis shows benchmarking by Samsung’s product engineering team, and an overwhelmingly detailed screen-by-screen comparison of the iPhone and the Galaxy S I, in an effort to document and improve upon iPhone design failures and UI. Industry competitive intelligence or not, Apple is using this document to gain leverage in the $2.5 billion patent battle between the two tech giants.
Written in 2010, this competitive analysis shows benchmarking by Samsung’s product engineering team, and an overwhelmingly detailed screen-by-screen comparison of the iPhone and the Galaxy S I, in an effort to document and improve upon iPhone design failures and UI. Industry competitive intelligence or not, Apple is using this document to gain leverage in the $2.5 billion patent battle between the two tech giants.

More info:

Published by: John Paczkowski on Aug 08, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

11/03/2015

pdf

text

original

PLAINTIFF’S EXHIBIT NO.

44
United States District Court Northern District of California No. 11-CV-01846-LHK (PSG) Apple Inc. v. Samsung Elecs. Date Admitted:__________ By:_________

Plaintiff's Exhibit No. 44.2

Plaintiff's Exhibit No. 44.3

Plaintiff's Exhibit No. 44.4

Plaintiff's Exhibit No. 44.5

Plaintiff's Exhibit No. 44.6

Plaintiff's Exhibit No. 44.7

Plaintiff's Exhibit No. 44.8

Plaintiff's Exhibit No. 44.9

Plaintiff's Exhibit No. 44.10

All implemented in one screen.

Plaintiff's Exhibit No. 44.11

Plaintiff's Exhibit No. 44.12

Plaintiff's Exhibit No. 44.13

Plaintiff's Exhibit No. 44.14

Plaintiff's Exhibit No. 44.15

Plaintiff's Exhibit No. 44.16

Plaintiff's Exhibit No. 44.17

Plaintiff's Exhibit No. 44.18

Plaintiff's Exhibit No. 44.19

Plaintiff's Exhibit No. 44.20

Plaintiff's Exhibit No. 44.21

Plaintiff's Exhibit No. 44.22

Plaintiff's Exhibit No. 44.23

Plaintiff's Exhibit No. 44.24

Plaintiff's Exhibit No. 44.25

Plaintiff's Exhibit No. 44.26

Plaintiff's Exhibit No. 44.27

Plaintiff's Exhibit No. 44.28

Plaintiff's Exhibit No. 44.29

Plaintiff's Exhibit No. 44.30

Plaintiff's Exhibit No. 44.31

Plaintiff's Exhibit No. 44.32

Plaintiff's Exhibit No. 44.33

Plaintiff's Exhibit No. 44.34

Date of creation/time are displayed together at the top right, so the users can have information on the accurate memo creation date and time, and the convenience of use is enhanced

Plaintiff's Exhibit No. 44.35

Plaintiff's Exhibit No. 44.36

Plaintiff's Exhibit No. 44.37

Plaintiff's Exhibit No. 44.38

Plaintiff's Exhibit No. 44.39

Plaintiff's Exhibit No. 44.40

Plaintiff's Exhibit No. 44.41

Modification should be made so that an alarm pop-up and keypad don't overlap.

Plaintiff's Exhibit No. 44.42

It feels crowded because the left and right gaps between numbers are narrow.

Plaintiff's Exhibit No. 44.43

Plaintiff's Exhibit No. 44.44

Plaintiff's Exhibit No. 44.45

Plaintiff's Exhibit No. 44.46

Plaintiff's Exhibit No. 44.47

Plaintiff's Exhibit No. 44.48

Plaintiff's Exhibit No. 44.49

Plaintiff's Exhibit No. 44.50

insufficient

Plaintiff's Exhibit No. 44.51

Plaintiff's Exhibit No. 44.52

Plaintiff's Exhibit No. 44.53

Plaintiff's Exhibit No. 44.54

Plaintiff's Exhibit No. 44.55

Plaintiff's Exhibit No. 44.56

Plaintiff's Exhibit No. 44.57

Plaintiff's Exhibit No. 44.58

Double Tap only supports expansion/reduction therefore it's not possible to move quickly from the expanded screen mode. After the screen has been expanded and another point is Double tapped, it moves to another screen and expands that screen After the screen has been expanded and another point is Double tapped, the screen reduces to the original size.

After the screen has been expanded and another point is double tapped, it moves to the area that was pointed and expands the screen.
Only partial expansion is possible..

After the screen has been expanded and another point is double tapped, the screen reduces to the original size.
Only overall expansion/ reduction is possible.

Plaintiff's Exhibit No. 44.59

Plaintiff's Exhibit No. 44.60

Plaintiff's Exhibit No. 44.61

Plaintiff's Exhibit No. 44.62

Plaintiff's Exhibit No. 44.63

Plaintiff's Exhibit No. 44.64

Plaintiff's Exhibit No. 44.65

Plaintiff's Exhibit No. 44.66

Plaintiff's Exhibit No. 44.67

Plaintiff's Exhibit No. 44.68

Plaintiff's Exhibit No. 44.69

Plaintiff's Exhibit No. 44.70

Plaintiff's Exhibit No. 44.71

Plaintiff's Exhibit No. 44.72

Plaintiff's Exhibit No. 44.73

Plaintiff's Exhibit No. 44.74

Plaintiff's Exhibit No. 44.75

Plaintiff's Exhibit No. 44.76

Plaintiff's Exhibit No. 44.77

Plaintiff's Exhibit No. 44.78

Plaintiff's Exhibit No. 44.79

Plaintiff's Exhibit No. 44.80

Plaintiff's Exhibit No. 44.81

Plaintiff's Exhibit No. 44.82

Plaintiff's Exhibit No. 44.83

Plaintiff's Exhibit No. 44.84

Plaintiff's Exhibit No. 44.85

Plaintiff's Exhibit No. 44.86

Plaintiff's Exhibit No. 44.87

After entering a special character by pressing the input mode switch button at the right bottom, the applicable part should be pressed again to return to manual

Plaintiff's Exhibit No. 44.88

Plaintiff's Exhibit No. 44.89

Plaintiff's Exhibit No. 44.90

Plaintiff's Exhibit No. 44.91

Plaintiff's Exhibit No. 44.92

Plaintiff's Exhibit No. 44.93

Plaintiff's Exhibit No. 44.94

It is inconvenient to scroll left and right

Plaintiff's Exhibit No. 44.95

Plaintiff's Exhibit No. 44.96

Plaintiff's Exhibit No. 44.97

Plaintiff's Exhibit No. 44.98

Should enlarge the size of the posted item to distinguish them from the poster's image

Plaintiff's Exhibit No. 44.99

Plaintiff's Exhibit No. 44.100

Plaintiff's Exhibit No. 44.101

Plaintiff's Exhibit No. 44.102

Plaintiff's Exhibit No. 44.103

Inconvenient to control music play during BGM play when the LCD is off

Plaintiff's Exhibit No. 44.104

Plaintiff's Exhibit No. 44.105

Plaintiff's Exhibit No. 44.106

Plaintiff's Exhibit No. 44.107

Plaintiff's Exhibit No. 44.108

Plaintiff's Exhibit No. 44.109

Plaintiff's Exhibit No. 44.110

Plaintiff's Exhibit No. 44.111

Plaintiff's Exhibit No. 44.112

Plaintiff's Exhibit No. 44.113

Plaintiff's Exhibit No. 44.114

No animation effect when deleting messages

Plaintiff's Exhibit No. 44.115

Plaintiff's Exhibit No. 44.116

Plaintiff's Exhibit No. 44.117

Plaintiff's Exhibit No. 44.118

Plaintiff's Exhibit No. 44.119

Plaintiff's Exhibit No. 44.120

Plaintiff's Exhibit No. 44.121

Plaintiff's Exhibit No. 44.122

In many instances, unrelated functions have similar background colors, failing to provide uniformity and often causing confusion as to even their functions. Feels awkward since all icons have frames on the background

Plaintiff's Exhibit No. 44.123

Plaintiff's Exhibit No. 44.124

Plaintiff's Exhibit No. 44.125

Plaintiff's Exhibit No. 44.126

Plaintiff's Exhibit No. 44.127

Translation
Confidential

Usage of indistinguishable icons for different functions makes for difficult differentiation

Instant recognizability due to highly intuitive icon usage.

:

Difficult differentiation due to icons that are duplicative or are intuitively deficient.

Minimize replicate icons; can feel icons were made in consideration of the user, for instant recognition and ease for the user.

Confusion can result from indistinguishable icons like Message and e-mail.

Directions for Improvement

Change replicate icons and select and use highly intuitive icons. For appls that have long names, change long names to simple ones or change the long name so it can be expressed at once for ease of recognition.

Plaintiff's Exhibit No. 44.128

Plaintiff's Exhibit No. 44.129

Difficult to read because default key input mode is lower case and small in size

Plaintiff's Exhibit No. 44.130

Plaintiff's Exhibit No.No. 44.263 Plaintiff's Exhibit No. 44.131 Plaintiff's Exhibit 44.263

Translation
Confidential

Graphical UI of the menu icons are monotonous.
It maximizes a 3 dimensional effect utilizing light and the curve of icon frames is smooth
There is no feeling of receiving light, and deficient feeling of softness in the curvature of icon corners.

Light used for a three dimensionality; gives a luxurious feel. Curves are fluid to give a soft and comfortable feel.

Menu icons lacking in three dimensional effect using light. Icon edge curvature not fluid. Strong impression that iPhone's icon concept was copied.

Directions for Improvement

Insert effects of light for a softer, more luxurious icon implementation. Make the edge curve more smooth to erase the hard feel. Remove a feeling that iPhone's menu icons are copied by differentiating design.

Plaintiff's Exhibit No. 44.132

Peter Mauro Schroepfer 6397 Thornhill Dr. Oakland, CA 94611 schroepfer@gmail.com seobanseok@gmail.com

Certificate of Translation

10 May 2012 I hereby certify that this Korean to English translation of pages SAMNDCA00203880 to SAMNDCA00204010 of the document with the beginning Bates number SAMNDCA00203880 is an accurate and complete rendering of the contents of the source document to the best of my knowledge, except for the word “TRANSLATION” at the upper right corner of each translated page. I further certify that I am competent in both languages and have twenty years of professional experience in Korean to English translation.

Plaintiff's Exhibit No. 44.133

Plaintiff's Exhibit No. 44.134

Plaintiff's Exhibit No. 44.135

Plaintiff's Exhibit No. 44.136

Plaintiff's Exhibit No. 44.137

Plaintiff's Exhibit No. 44.138

Plaintiff's Exhibit No. 44.139

Plaintiff's Exhibit No. 44.140

Plaintiff's Exhibit No. 44.141

Plaintiff's Exhibit No. 44.142

Plaintiff's Exhibit No. 44.143

Plaintiff's Exhibit No. 44.144

Plaintiff's Exhibit No. 44.145

Plaintiff's Exhibit No. 44.146

Plaintiff's Exhibit No. 44.147

Plaintiff's Exhibit No. 44.148

Plaintiff's Exhibit No. 44.149

Plaintiff's Exhibit No. 44.150

Plaintiff's Exhibit No. 44.151

Plaintiff's Exhibit No. 44.152

Plaintiff's Exhibit No. 44.153

Plaintiff's Exhibit No. 44.154

Plaintiff's Exhibit No. 44.155

Plaintiff's Exhibit No. 44.156

Plaintiff's Exhibit No. 44.157

Plaintiff's Exhibit No. 44.158

Plaintiff's Exhibit No. 44.159

Plaintiff's Exhibit No. 44.160

Plaintiff's Exhibit No. 44.161

Plaintiff's Exhibit No. 44.162

Plaintiff's Exhibit No. 44.163

Plaintiff's Exhibit No. 44.164

Plaintiff's Exhibit No. 44.165

Plaintiff's Exhibit No. 44.166

Plaintiff's Exhibit No. 44.167

Plaintiff's Exhibit No. 44.168

Plaintiff's Exhibit No. 44.169

Plaintiff's Exhibit No. 44.170

Plaintiff's Exhibit No. 44.171

Plaintiff's Exhibit No. 44.172

Plaintiff's Exhibit No. 44.173

Plaintiff's Exhibit No. 44.174

Plaintiff's Exhibit No. 44.175

Plaintiff's Exhibit No. 44.176

Plaintiff's Exhibit No. 44.177

Plaintiff's Exhibit No. 44.178

Plaintiff's Exhibit No. 44.179

Plaintiff's Exhibit No. 44.180

Plaintiff's Exhibit No. 44.181

Plaintiff's Exhibit No. 44.182

Plaintiff's Exhibit No. 44.183

Plaintiff's Exhibit No. 44.184

Plaintiff's Exhibit No. 44.185

Plaintiff's Exhibit No. 44.186

Plaintiff's Exhibit No. 44.187

Plaintiff's Exhibit No. 44.188

Plaintiff's Exhibit No. 44.189

Plaintiff's Exhibit No. 44.190

Plaintiff's Exhibit No. 44.191

Plaintiff's Exhibit No. 44.192

Plaintiff's Exhibit No. 44.193

Plaintiff's Exhibit No. 44.194

Plaintiff's Exhibit No. 44.195

Plaintiff's Exhibit No. 44.196

Plaintiff's Exhibit No. 44.197

Plaintiff's Exhibit No. 44.198

Plaintiff's Exhibit No. 44.199

Plaintiff's Exhibit No. 44.200

Plaintiff's Exhibit No. 44.201

Plaintiff's Exhibit No. 44.202

Plaintiff's Exhibit No. 44.203

Plaintiff's Exhibit No. 44.204

Plaintiff's Exhibit No. 44.205

Plaintiff's Exhibit No. 44.206

Plaintiff's Exhibit No. 44.207

Plaintiff's Exhibit No. 44.208

Plaintiff's Exhibit No. 44.209

Plaintiff's Exhibit No. 44.210

Plaintiff's Exhibit No. 44.211

Plaintiff's Exhibit No. 44.212

Plaintiff's Exhibit No. 44.213

Plaintiff's Exhibit No. 44.214

Plaintiff's Exhibit No. 44.215

Plaintiff's Exhibit No. 44.216

Plaintiff's Exhibit No. 44.217

Plaintiff's Exhibit No. 44.218

Plaintiff's Exhibit No. 44.219

Plaintiff's Exhibit No. 44.220

Plaintiff's Exhibit No. 44.221

Plaintiff's Exhibit No. 44.222

Plaintiff's Exhibit No. 44.223

Plaintiff's Exhibit No. 44.224

Plaintiff's Exhibit No. 44.225

Plaintiff's Exhibit No. 44.226

Plaintiff's Exhibit No. 44.227

Plaintiff's Exhibit No. 44.228

Plaintiff's Exhibit No. 44.229

Plaintiff's Exhibit No. 44.230

Plaintiff's Exhibit No. 44.231

Plaintiff's Exhibit No. 44.232

Plaintiff's Exhibit No. 44.233

Plaintiff's Exhibit No. 44.234

Plaintiff's Exhibit No. 44.235

Plaintiff's Exhibit No. 44.236

Plaintiff's Exhibit No. 44.237

Plaintiff's Exhibit No. 44.238

Plaintiff's Exhibit No. 44.239

Plaintiff's Exhibit No. 44.240

Plaintiff's Exhibit No. 44.241

Plaintiff's Exhibit No. 44.242

Plaintiff's Exhibit No. 44.243

Plaintiff's Exhibit No. 44.244

Plaintiff's Exhibit No. 44.245

Plaintiff's Exhibit No. 44.246

Plaintiff's Exhibit No. 44.247

Plaintiff's Exhibit No. 44.248

Plaintiff's Exhibit No. 44.249

Plaintiff's Exhibit No. 44.250

Plaintiff's Exhibit No. 44.251

Plaintiff's Exhibit No. 44.252

Plaintiff's Exhibit No. 44.253

Plaintiff's Exhibit No. 44.254

Plaintiff's Exhibit No. 44.255

Plaintiff's Exhibit No. 44.256

Plaintiff's Exhibit No. 44.257

Plaintiff's Exhibit No. 44.258

Plaintiff's Exhibit No. 44.259

Plaintiff's Exhibit No. 44.260

Plaintiff's Exhibit No. 44.261

Plaintiff's Exhibit No. 44.262

Plaintiff's Exhibit No. 44.263

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->