A PROJECT REPORT On Analysis On Customer of Big-Bazaar

A Analysis on Customer of Big-Bazaar.
Executive summary
Retail Sector is the most booming sector in the Indian economy. Some of the biggest players of the world are going to enter into the industry soon. It is on the threshold of a big revolution after the IT sector. Although organized retail market is not as strong as of now, but it is expected to grow manifolds by the year 2010. The sector contributes 10% of the GDP, and is estimated to show 20% annual growth rate by the end of the decade. The current growth rate is estimated to be 8.5%. The retail market is most fragmented in the world and only 2% of the entire retailing business is in the organized sector. There are about 300 new malls, 1500 supermarkets and 325 departmental stores being built in the cities very soon. I considered the Big-Bazaar Hubli for studying the consumer expectation, and what are the factors that influence to customer to walk-in, in Big Bazaar Hubli. Consumers now want the cheapest, biggest and the quickest products/services from their retailers. They are moving towards the eastern model, the changing behaviour the Indian customers. The project involves three main aspects namely industry profile, company profile and analysis part. In industry profile about the retail sector, in company profile history of the organization, achievements; a detailed study has been made. In the analysis part, objectives and data collection method, sampling design, sampling size, sampling method and mainly I have analyzed the collected primary data using SPSS, the primary data have been collected through questionnaires. Finally findings, recommendations, limitations and conclusion are derived.
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Introduction to the topic

As we are now in the era of booming retailing lot of organization are entering into the retail market. In India Future Group Pantaloon company is one of the greatest retailing companies with its retail format called Big Bazaar. In my summer Inplant project Im doing live project, on a A analysis on customer of Big-Bazaar at Hubli. ( to improve customer walk-in at big bazaar) And also to know what are the factors which customers think before visiting Big Bazaar.
Need for the study

Big Bazaar has newly established its Hubli store on last 29th July 2007. The Big Bazaar has done analyzing of projects to know the consumer expectation, consumer satisfaction level and now the Big Bazaar has gained good grip on the Hubli market, but still want to increase the walk-in in Big Bazaar. So the main need for the study is to know how to increase the walk-in Big Bazaar.
Topic for the study A Analysis on customer of Big-Bazaar,at Hubli.

objectives
To under stand the factors which influence customers to visit Big- Bazaar
Hubli, To study the present promotion activities of Big-Bazaar Hubli

To understand the customer opinion about product, services, and prices
To evaluate customer walk-in at Big-Bazaar

To know the customers expectation towards Big-Bazaar Hubli, Babasabpatilfreepptmba.com Page 2

To ascertain the satisfaction level of customers of Big-Bazaar Hubli,
Research methodology
Type of research The research was Descriptive Research. Data collection methods 1) Primary data The primary or the first hand data was collected with the help of handing out the questionnaire to the customers, to know Analysis on customer of BigBazaar at Hubli. 2) Secondary data The major source of secondary or supporting data was internet, and company profile of Big Bazaar as whole. And Big Bazaar library and the books and journals, are the source of information. Survey method The related data or information was obtained by personal administration of questionnaire, Sample size A sample size of 100
Sampling Frame The customers of Hubli
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Sampling unit Individual customers of Big Bazaar Hubli Sampling method The method for survey was, non-probabilistic convenience sampling method
Benefits to me The project helped me to have an insight of the customer perception towards Big Bazaar Hubli, the concept of consumer thinking process towards shopping. As a consumer what are the expectations towards Big Bazaar Hubli. And what are the different offers executed by Big Bazaar during my SIP project. And it was more about live project and, I was able to understand different aspects with regards Big Bazaar Hubli. Benefits the company With the help of this report company could find out the challenges ahead, because the study is based on the survey conducted with the help of questionnaire which was consisted of the questions related to the consumer of Big Bazaar Hubli, and through this report the Big Bazaar can more focus on the consumer expectation towards increase walk-in, in Big Bazaar Hubli.
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Findings
The overall project is mainly of Analysis on customer of big bazaar. at hubli In this project the major findings are as follows During the project period there are totally 3 different types of offers executed (apart form weekends offers) by big bazaar. And the customer walk-in was very good in these offers days. The consumer walk-in, in big bazaar is very high during the offer periods. 81% of the customers prefer to visit Big Bazaar due to the availability of the variety of products. 75% of customers of Hubli prefer to visit big bazaar. 63% of Hubli customer thinks that there is always any new offers before visiting big bazaar. 63% of customers of big bazaar expect good offers from big bazaar. 74% consumers are satisfied with the offers from big bazaar Hubli. 68% of the customers are satisfied by the quality of the products at Big Bazaar 66% customers visit Big Bazaar for purchasing rather than a visit. 65% of the customers are satisfied by the service provided at Big Bazaar Most of the customers would definitely visit Big Bazaar again.
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Recommendations
The overall project is mainly of Analysis on customer of big bazaar it nothing but how to increase consumer walk-in in big bazaar. In this project the major recommendations are as follows. During offers periods big bazaar has to provide transportation facilities to increase customer walk-in . Transportation facilities during offers. Providing awareness about the new offers to the loyal customers Ambience with proper ventilation and sitting arrangements and restaurant. Separate ladies rest room.. Providing membership cards.
Since the Tv Advertisement is most attractive media as per the
respondents view, company can concentrate on TV ads by making them more attractive and in a medium thats understandable by people of in and around Hubli city, to inform about any new deals like ANNIVERSARY CELEBRATION Offers & SAB SE SASTA DIN.,
Hoardings & Paintings are good source of advertisements so company has to concentrate on this advertising aspect Hoardings & Paintings has to be increased & placed in more crowded areas.
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Big Bazaar has to concentrate on more offers & may provided discounts, more exchange offers.
Now a days Radio & Internet are good source of medias company has to give more advertisements on these medias, to reach maximum people.
Conclusion
I conclude the project stating that the customer of Hubli are satisfied with offers, and they still needs good offers in future days. And the Big Bazaar has been doing good in terms of understanding customer expectation and providing them good offers and products in terms of fulfilling their expectation. During the project I came to know about the different offers of big bazaar, what a normal consumer thinks before walk-in at big bazaar. And the different factors which influence customers to visit big bazaar. And the factors which we need focus to improve customer walk-in at Big Bazaar hubli.
The consumers preferences are changing & they are moving from Traditional Kirana stores to Modern Retail outlet. Its the main challenge to the Modern retail outlets to attract the customers towards them from that of competitors. To attract more customers companies have to carryout the promotional activities in unique way. BIG BAZAAR has maintained that uniqueness & has succeeded in attracting customers.
The advertisement
of the company like TV ads, print media & pamphlets are good
advertisements which made its place in minds of customer to find BIGBAZAAR differently. As the competition is becoming stiff in the market the activities conducted by the company are unique, that have brought fruitful result to the company. Among Babasabpatilfreepptmba.com Page 7

them Advertisement is one of the leading activity or unique among all other activities & has high influence on the customer walk-in.
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Section A
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INDUSTRY PROFILE INTRODUCTION

Retail is Indias largest industry accounting for over 10 per cent of the countrys GDP and eight per cent of the employment. The industry in India has emerged as one of the most dynamic and fast paced ones with several players entering the market. The Indian retail market is expected to grow from US$ 300+ billion to US$ 400+ billion at the rate of approximately 7-8% per year by 2010. Driven by changing lifestyles, strong income growth, western influence and favorable change in demographic patterns, Indian retail is expanding at a rapid pace. Retail market essentially comprises: Shopping centers: there is an increase in the number of shopping centers in both tier-I and tier-II cities. India can expect to have 600 new shopping malls by 2010. Food retail Kids retail Agriculture and Floriculture Electronics goods market. Retailing is a distinct, diverse and dynamic sector . It is an activity of enormous economic significance to most developed nations. It generates revenue
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and wealth for nation, encourages investments and brings technological advancements.
Stated that it brings employment and creates wealth of the economy. It is a vibrant part of our changing society and a major source of employment Retailing performs activities at larger level so it requires massive manpower to handle and manage its operations. Retailing also helps society in general by providing goods and services in reasonable price and increasing their standards of living. Retailing activity can be viewed as a significant contributor to the economy in general. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to consumers on a relatively small scale. Retailing makes products and services available in large quantities. Retailers produce or order the products/services in bulk so they can take advantage of economy of scale and thus they can formulate competitive pricing strategies. Products and services are generally sold through the store or on the internet.
Introduction to Retail Industry

The first decade of modern retail in India has been characterized by a shift from traditional kirana shops to new formats including department stores, specialty stores hypermarkets, and supermarkets and across a range of categories. Modern retail formats have mushroomed in metros and mini-metros. In the last few years, modern retail has also established its presence in the small cities, exposing residents to shopping options like never before.Some of these stores are branded stores(exclusive showrooms either owned or franchised out by a manufacturer) ,

specialty stores(greater choice to consumer, comparison between brands is possible) , department stores/supermarkets (one stop shop catering to varied consumer needs) , hyper-mart (low prices , vast choice available including services such as cafeterias.) , shopping malls (variety of shops available to each other ).
An overview on Retail Revolution in India

Retail in India is on a cusp of transformation. Organized retailing as a professional service-oriented set-up, is a recent phenomenon in India but is growing at a tremendous pace with a potential of creating over 2 million new (direct) jobs within the next six years, assuming an 8 to 10 per cent share of organized retailing in the total retail business. The fast changing retail environment demands that professionals learn new skills, improve their efficiency, learn to compete and think out of the box. As retailers work directly with customers and there is need for good managerial talent to interpret and satisfy the needs and desires of customers. All this requires an education that is intensive, comprehensive and closely linked to the retail business world. The need is to have a program which has all the inherent features of a business management program and includes experiential learning throughout the program. Market Trends, Challenges & Opportunities 1. Across BRIC countries, the food and grocery (F&G) segment is clearly driving retail growth. For eg, retail food sales dominate the total retail market in Brazil, accounting for almost 54 percent of the total retail sales, while Russia is the fastest growing retail food sales market in the world, with the potential to again double in size by 2008.

2. The prevalence of English as a language of communication to a very great extent facilitates material sourcing and business communication. While India and Russia pose no problems in this regard, Brazil and China present communication problems for foreign companies. 3. The importance of governments that are quick on decision-making and passing liberal trade laws cannot be emphasized enough. In China, for instance, being a non-democratic country makes it easier for foreign investors to do business sans bureaucratic red-tapism (in comparison to a democratic country like India), the obvious reason being that the political establishment is not directly accountable to the people. 4. Growing urbanization and metropolitan saturation is leading to the expansion of retail formats and investment opportunities towards tier-II cities and rural hubs across all four countries. 5. Continued economic reforms together with the growth of organised retail (especially in the F&G segment) have led to growing rural incomes, triggering off far-reaching, social impacts. The upcoming Golden Quadrilateral' plan for roadways in India, which is to connect the four cities of Delhi, Kolkata, Mumbai and Chennai, will have massive economic and social repercussions on rural and semi-rural clusters along the vast network. In China too, the government plans to create a rural retail network covering 70 percent of all villages by 2008.
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Retail and India
India's imminent urbanization process has implications for demand for housing, urban infrastructure, location of retail, and demand for consumer durables. The on-stream infrastructure development will drive growth in the transportation sector, spur demand for vehicles, increase real estate values along the Golden Quadrilateral corridor, and potentially boost construction of suburban homes as people escape congested cities. Plus, it will open up thousands of villages en route to a global audience and effectively integrate them with the growing Indian economy. Growth of the Retail market, to a great extent, is the dependent on the size of the country's consuming class and the rate of growth of GDP, especially disposable incomes. India is the world's second most populous country and its GDP growth is likely to surpass that of China by 2015. It is estimated that India's GDP will surpass that of the US before 2050, to make it the world's second largest economy. Reflecting on the robust growth in India's GDP, consumer expenditure (in current prices) grew at a relatively high pace of nearly 10 percent per annum over the past two years. India's advantage lies in the fact that it has the largest young population in the world over 890 million Indians are below 45 years of age. The median age for India is 25 years as compared to 28 years for Brazil, 33 years for China and 38 years for Russia.
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There are more English speaking people in India than on the European continent. The retailing industry in India, estimated at USD 270 Billion in 2006, is expected to double to USD 440 Billion by 2010. The size of the organized retailing market in 2006 stood at USD 12.4 Billion in 2006, thereby making up a mere 4.7 percent of the total retailing market. Of the total retail market, food and grocery retail is by far the single largest block estimated to be worth a whopping Rs.642, 200 crore, but more than 99 percent of this market is dominated by the neighborhood mom & pop stores. Clothing, textiles and fashion accessories constitute the second largest block. For the year 2007, the India Apparel Report 2007 expects growth of organized retail to touch 40 percent. From 2008 onwards (until at least 2010), organized retail is expected to register around 45 percent YoY growth in India. Total retail in India, which registered 5.7 percent YoY growth from 2004-2006, to range between that and 6 percent YoY growth over the next 3-4 years. With these growth percentages and following from our estimates for 2006, the future estimates* for organized retail in India: 2007 Rs.77, 000 crore; 2008 Rs.111, 500 crore; 2009 Rs.162,000 crore; and 2010 Rs.235,000 crore. (*Estimates based on 2006 prices). In terms of formats, the energy in terms of new investments is expected to be driven towards the supermarkets and hypermarket segments. All new players Reliance Industries, Bharti Retail/ Wal-Mart, AV Birla Group have shown interest towards developing these two formats, along with wholesale, cash & carry outlets, while India's largest retailer Retail India Ltd.

has a continuous store rollout schedule for its Big Bazaar hypermarkets and Food Bazaar supermarkets.
Company Profile Why pantaloon
Pantaloon is not just an organization it is an institution, a center of learning & development. We believe that knowledge is the only weapon at our disposal and our quest for it is focused, systematic and unwavering. At Pantaloon, we take pride in challenging conventions and thinking out of the box, in traveling on the road less traveled. Our corporate doctrine Rewrite Rules, Retain Values is derived from this spirit. Over the years, the company has accelerated growth through its ability to lead change. A number of its pioneering concepts have now emerged as industry

standards. For instance, the company integrated backwards into garment manufacturing even as it expanded its retail presence at the front end, well before any other Indian retail company attempted this. It was the first to introduce the concept of the retail departmental store for the entire family through Pantaloons in 1987. The company was the first to launch a hypermarket in India with Big Bazaar, a large discount store that it commissioned in Kolkata in October 2001. And the company introduced the country to the Food Bazaar, a unique 'bazaar' within a hypermarket, which was launched in July 2002 in Mumbai. Embracing our leadership value, the company launched all in July 2005 in Mumbai, making us the first retailer in India to open a fashion store for plus size men and women. Today we are the fastest growing retail company in India. The number of stores is going to increase many folds year on year along with the new formats coming up. The way we work is distinctly "Pantaloon". Our courage to dream and to turn our dreams into reality that change peoples lives, is our biggest advantage. Pantaloon is an invitation to join a place where there are no boundaries to what you can achieve. It means never having to stop asking questions; it means never having to stop raising the bar. It is an opportunity to take risks, and it is this passion that makes our dreams a reality. Come enter a world where we promise you good days and bad days, but never a dull moment!
Company profile
Pantaloon Retail (India) Limited, is India's leading retail company with presence across multiple lines of businesses. The company owns and manages multiple retail formats that cater to a wide cross-section of the Indian society and

is able to capture almost the entire consumption basket of the Indian consumer. Headquartered in Mumbai (Bombay), the company operates through 7 million square feet of retail space, has over 1000 stores across 50 cities in India and employs over 25,000 people. The company registered a turnover of Rs 2,019 crore for FY 2005-06.
Pantaloon Retail forayed into modern retail in 1987 with the launching of fashion retail chain, Pantaloons in Kolkata. In 2001, it launched Big Bazaar, a hypermarket chain that combines the look and feel of Indian bazaars, with aspects of modern retail, like choice, convenience and hygiene. This was followed by Food Bazaar, food and grocery chain and launch Central, a first of its kind seamless mall located in the heart of major Indian cities. Some of it's other formats include, Collection i (home improvement products), E-Zone (consumer electronics), Depot (books, music, gifts and stationary), all (fashion apparel for plus-size individuals), Shoe Factory (footwear) and Blue Sky (fashion accessories). It has recently launched its e-tailing venture, futurebazaar.com. The group's subsidiary companies include, Home Solutions Retail India Ltd, Pantaloon Industries Ltd, Galaxy Entertainment and Indus League Clothing. The group also has joint venture companies with a number of partners including French retailer Etam group, Lee Cooper, Manipal Healthcare, Talwalkar's, Gini & Jony and Liberty Shoes. Planet Retail, a group company owns the franchisee of international brands like Marks & Spencer, Debenhams, Next and Guess in India.
Future Group
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Pantaloon Retail is the flagship enterprise of the Future Group, which is positioned to cater to the entire Indian consumption space. The Future Group operates through six verticals: Future Retail (encompassing all retail businesses), Future Capital (financial products and services), Future Brands (management of all brands owned or managed by group companies), Future Space (management of retail real estate), Future Logistics (management of supply chain and distribution) and Future Media (development and management of retail media). Future Capital Holdings, the group's financial arm, focuses on asset management and consumer finance. It manages two real estate investment funds (Horizon and Kshitij) and consumer-related private equity fund, Indivision. It also plans to get into insurance, consumer credit and other consumer-related financial products and services in the near future.
Future Group's vision is to, "Deliver Everything, Everywhere, Every time to Every Indian Consumer in the most profitable manner." One of
A Analysis on Customer of Big-Bazaar. the core values at Future Group is, 'Indianess' and its corporate credo is - Rewrite rules, Retain values.
Future Group Manifesto
Future the word which signifies optimism, growth, achievement, strength, beauty, rewards and perfection. Future encourages us to explore areas yet unexplored, write rules yet unwritten; create new opportunities and new successes. To strive for a glorious future brings to us our strength, our ability to learn, unlearn and re-learn our ability to evolve. Future Group will not wait for the Future to unfold itself but create future scenarios in the consumer space and facilitate consumption because consumption is development. Thereby, we will effect socio-economic development for our customers, employees, shareholders, associates and partners.
Our customers will not just get what they need, but also get them where, how and when they need. We will not just post satisfactory results, we will write success stories. We will not just operate efficiently in the Indian economy, we will evolve it. We will not just spot trends, we will set trends by marrying our understanding of the Indian consumer to their needs of tomorrow.
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It is this understanding that has helped us succeed. And it is this that will help us succeed in the Future. We shall keep relearning. And in this process, do just one thing.
Business Description
Pantaloon Retail (India) Ltd. The Company's principal activity is to operate chain retails stores in names of Big Bazaar, Food Bazaar, Central and Pantaloons. The Big Bazaar is the discount store, which offers a wide range of products under one roof. The products include apparels and non-apparels such as utensils, sports goods and footwear. The Company also has its presence into gold retailing by launching Gold Bazaar. The Company's Food Bazaar provides a range of food and grocery products ranging from fresh fruits and vegetables, staples, FMCG products and ready-to-cook products. The Central offers a chain of stores including books and music stores, global brands in fashion, sports and lifestyle accessories, grocery store and restaurants. The Pantaloon retail stores focus largely apparels and accessories.
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Group Vision
Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner.
Group mission
We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats, creating retail reality, making consumption affordable for all customer segments for classes and for masses. We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we do. We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.
Core Values

Indian ness: confidence in ourselves. Leadership: to be a leader, both in thought and business.
Respect & Humility: to respect every individual and be humble in our conduct.
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Introspection: leading to purposeful thinking. Openness: to be open and receptive to new ideas, knowledge and information.
Valuing and Nurturing Relationships: to build long term relationships.
Simplicity & Positively: Simplicity and positively in our thought, business and action.
Big Bazaar Isse sasta aur accha kahin nahi

Shop till you drop! Big Bazaar has democratized shopping in India and is so much more than a hypermarket. Here, you will find over 170,000 products under one roof that cater to every need of a family, making Big Bazaar Indias favorite shopping destination. At Big Bazaar, you will get the best products at the best prices -- this is our guarantee. From apparel to general merchandise like plastics, home furnishings, utensils, crockery, cutlery, sports goods, car accessories, books and music, computer accessories and many, many more. Big Bazaar is the destination where you get products available at prices lower than the MRP, setting a new level of standard in price, convenience and quality. If you are a fashion conscious buyer who wants great clothes at great prices, Big Bazaar is the place to be. Leveraging on the companys inherent strength of fashion, Big Bazaar has created a strong value-for-money proposition for its

customers. This highlights the uniqueness of Big Bazaar as compared to traditional hypermarkets, which principally revolve around food, groceries and general merchandise. Boasting of an impressive array of private labels, Big Bazaar is continually striving to provide customers with a complete look. So be it mens wear, womens wear, kids wear, sportswear or party wear, Big Bazaar fashions has it all! Big Bazaar has clearly emerged as the favorite shopping destination for millions of its consumers, across the country, its success is a true testament to the emotional bonding it has established with the Indian consumer, on account of its value offerings, asp rational appeal and service levels. We believe Big Bazaar is a true pan-Indian model that can enter into most towns in India and democratize shopping everywhere.
26th January, 2007..., 15th August, 2007 Indias Sabse Sasta Din
The acceptance and loyalty that Big Bazaar has garnered over the years, was well evident on 26th January 2006. On the day India celebrates its Republic Day, the company honored the consumer by calling it the Maha Savings Day. Shoppers at all Big Bazaar and Food Bazaar outlets across the country were offered products at prices never heard before in the history of shopping. The offers were spread across categories from electronics to utensils, from apparel to furniture and food. This event received tremendous response from the regular and an entirely new set of shoppers, which resulted in nearly 2 million people visiting the stores on that day. And most stores were able to post record sales for a single day.
Pan India Model Riding on the consumption boom that the country has been witnessing over the past couple of years, the company further expanded its foray into the value space by adding 10 stores during the year 2005-06, entering new cities like Vishakhapatnam, Pune, Lucknow, Indore, Mangalore and Rajkot. The excellent performance of these new stores, further fortified the mass appeal of Big Bazaar as a true, family-shopping destination. The total number of Big Bazaar outlets as on June 2006 stood at 30 stores and over 1.20 million square feet of retail space.
FASHION FOCUS
Big Bazaar continues to be a fashion-led delivery format, with fashion comprising about 40 per cent of its revenues. Fashion got a further fillip through the standardization of the visual merchandise at all existing and new stores. The communication focused on it being the fashion destination of the masses.
Big Bazaar Getting Bigger


An interesting development has been the increase in the categories and micro merchandising at Big Bazaar. New categories like consumer electronics, furniture, communication, food and beverage, pharmacies, beauty retail, salons, books, stationery and music are being added and Big Bazaar is getting bigger in space. A Big Bazaar store measuring more than 150,000 square feet opened in Bangalore in October 2006. This takes Big Bazaar to the next level.
Private Label Initiatives

On the private label front, the company increased its share of private brands as a percentage of the total fashion revenues from about 40 per cent in 2004-05 to over 50 per cent in 2005-06. For the year under review, the private label fashion category also witnessed a significant growth over the past year by nearly 120 per cent.
Big Bazaar Fashion-Private Label Brands

Big Bazaar has gradually introduced private labels in fashion over the last few years. Every year, new private labels are introduced to increase their share over other brands. Some of the private labels launched include: Ctee A brand of T-shirts with smart lines and remarks, it is targetted at the young and young-at-heart. It comes in 3 lines-pink for women; green for pre-teens and blue for men. Knighthood
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It is the mens formalwear brand with a wide range that includes formal shirts, trousers, suits, blazers and basic mens accessories like ties and handkerchiefs. DJ&C India`s cool answer to international labels is positioned for the 20-35 year age group. It targets both men and ladies and the range includes designer denims, casuals, street-wear and campus-wear. DJ&C Sports This is a unisex sportswear range for the age group of 20-40 years. Shatranj The mens ethnic wear range consists of kurtas, kurta pyjama sets and heavy sherwani sets. Shyla True to its tagline `what women want, Shyla offers a complete range of formal/semi-casual line of ladies tops, trousers, skirts, etc. Srishti The complete ethnic wear range offering a range of traditional designs for ladies, encompasses both salwar kameez sets and mix-n-match/fusion wear. Pink n Blue The kids brand range created to celebrate the spirit of childhood, has the blue range for boys and pink for girls. There is an infant line available as well. Pink n Blue covers the entire apparel needs of kids right across t-shirts, shirts, jeans, trousers, shorts, dresses and ethnic-wear/occasion-wear.
FOOD BAZAAR
Across India, food habits vary according to community, customs and geography. Food Bazaar, through its multiple outlets addresses this. At the same time it offers best quality products at wholesale prices to a wide cross section of the India population. Food Bazaar effectively blends the look, touch and feel of the Indian bazaar with the choice, convenience and hygiene that modern retail provides. The food and grocery division of the company was launched in 2002-03 and has grown to 47 stores nationwide at the end of the current financial year. Most stores are located within Big Bazaar, Central and Pantaloons and act as strong footfall generators. There are separate stand-alone Food Bazaars as well. The business contributed just under 50 per cent of value retailing, and about 20 per cent to the companys turnover during 2005-06. Food Bazaar offers a variety of daily consumption items, which include staples, soaps and detergents, oils, cereals and biscuits. On the product category side, the primary segregation is done on the basis of staples, fresh produce, branded foods and home and personal care products.
Affiliated companies (Partner Companies)

Pantaloon Industries limited

Pantaloon Industries Limited was incorporated in 1987 and its shares are listed on the Bombay Stock Exchange. The main activities of PIL are to set up textile units and manufacturing and marketing of fabrics and readymade garments.
Home Solutions Retail India Ltd. Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the home improvement and consumer electronics retailing segment. It caters to home management requirements and products, including furnishings and textiles, furniture, consumer electronics, home electronics and home services. It operates retail formats like Home Town, Furniture Bazaar, Collection I, E-Zone, Electronics Bazaar and Got It.
Future Capital Holdings

Future Capital is the financial arm of the group and is involved in asset management (both private equity and real estate funds) with plans to get into other financial services including insurance, credit and other consumer related financial services. Its associate companies are Kshitij Investment Advisory Co. Ltd., Indivision Investment Advisers Ltd., and Ambit Investment Advisory Co. Ltd.
Coverge M retail (India) Ltd

ConvergeM Retail (India) Ltd., leads the groups foray into the communication and IT products segment. It operates formats like M-Port, MBazaar and Gen M.

Indus League Clothing Ltd.
The group owns a majority stake in Indus League Clothing Ltd., one of the leading apparel manufacturers and marketers in India. Some of its leading brands include Indigo Nation, Scullers, Urbana, Urban Yoga and Jealous.
Galaxy Entertainment Corporate Ltd.

The group owns a stake in Galaxy Entertainment Corporate Ltd. that operates chains like Bowling Company, Sports Bar and Brew Bar.
Joint Ventures Companies

Planet Retail Holdings Ltd. The group is a joint venture partner in Planet Retail Holdings Ltd., which operates sports, lifestyle and leisure retail chain. It also owns the franchisee and distribution rights of brands like Marks & Spencer, Guess, Debenhams and Puma in India. Footmart retail Footmart Retail is a joint venture with Liberty Shoes and is engaged in the retailing of footwear products in India. GJ Future Fashions GJ Future Fashions is a joint venture with kids apparel manufacturer - Gini & Jony. Capita Land Retail India The group is a joint venture partner in CapitaLand Retail India, along with Singapore-based CapitaLand Limited. The company provides retail management

services to retail properties owned or managed by various group companies and investment funds. ETAM Future Fashions India Pvt. Ltd. ETAM Future Fashions India Pvt. Ltd., is a joint venture with French-retailer, ETAM and the group. The company is involved in manufacturing and distribution of womens fashion and lingerie products.
Big Bazaar store, Hubli Store study
Different levels of the store : Level 1:
DEPARTMENTS WITH THEIR PRODUCTS: -
a) Depot: 1) General books 2) Office stationary 3) Children stationary 4) Film VCDs & DVD
b) NBD (New Business Development)


1) Watches 2) Fashion Jewelry 3) Sunglasses 4) Auto accessories 5) Car audio systems
c) Gold Bazaar: Navaras Gold Jewelry (This is the separate unit not related to Big Bazaar they share profits on percentage basis) d) Mobile Bazaar: 1) All kinds of Hand sets ranging from Rs 1000 to !8000 of different companies 2) Mobile accessories 3) Codeless phones & land line phones e) Star Sitara: 1) Cosmetics 2) Fragrances 3) Herbals 4) Pharmaceuticals f) Shringar : 1) Bangles 2) Jewelry sets 3) Bracelets 4) Hair Accessories 5) Bidies 6) Chins
Plastics, Utensils, Crockery (PUC) g) Plastics: 1) Buckets 2) Casseroles 3) Containers 4) Boxes 5) Flasks 6) Bowls 7) Jugs & sippers 8) Bottles & Mugs
h) Utensils: 1) Plates, Bowls, Glasses 2) Non stick Cookwares 3) Kitchen tools 4) Tiffin Boxes
i) Crockery 1) Crockery cutlery 2) Table Materials / Napkins 3) Casseroles 4) Dinner sets 5) Wine, Juice Glasses
j) Luggage:

1) Travel bags 2) Trolleys 3) Bags: Schools, Collage Ladies purse 4) Suitcase
Level 2 a) Ladies Department:(SKD) 1) Sarees 2) Dress materials 3) Under garments 4) Nightwears 5) Western wears
b) Mens Department: 1) Formals (Shirts & Pants) 2) Casuals (Shirts & pants) 3) Party wears 4) Jeans T-Shirts 5) Others Accessories (Lungi Dhoti etc) 6) Fabrics (Cut pieces) 7) Suits & Blazers 8) Levis Signature garments
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Level 3 a) Furniture Department: 1) Dining Table 2) Bedroom Accessories 3) Hall accessories (Sofa sets, Chairs, Computer table etc) 4) Mattresses
b) Footwear Bazaar : 1) Sports Shoes 2) Formal Shoes 3) Casual Shoes 4) Mens Sandals 5) ladies Sandals 6) Ladies Casuals 7) Ladies Chappel 8) Ladies fancy Sleepers 9) ladies Sports shoes c) Home Dcor: 1) Flower vase 2) Artificial Flowers 3) Religious gifts 4) Candle stand 5) Umbrellas 6) Photo Frames 7) Assorted color Stones 8) Frame Paintings 9) Water falls (artificial)

10) Birthday items
d) Home line: 1) bed sheets, Pillows , bed spreads 2) Towels, Yellow dust 3) Razai , Carpets, Cushion covers 4) Chair bags
e) Toys Dept: 1) Soft toys 2) Educational toys 3) Board games, Action figures 4) Dolls
Kids department
f) Boys section: 1) T-Shirts, Trousers, jeans 2) Cotton shirts, Cargo, Codraw 3) Ethic wears 4) Co ordinates 5) Rain cotes
g) Girls Section: 1) Ethic wears 2) Co- ordinates 3) Cotton frocks


4) Western wears
h) Infants: 1) Jhablas 2) Vests 3) Bibs feedings 4) Bed items 5) Baba suits 6) Frocks
Level 4
a) Beverages: 1) Soft drinks 2) Mineral water 3) Juices 4) Health drinks 5) Frozen items
b) Confectionaries: All kinds of Chocolates & Confectionaries

c) Fruits & Vegetables:
d) Staples Dept: 1) Dal, Rice, Atta, Rava items 2) Oils, Masala items 3) Dry fruits 4) Spicy items 5) Ready meals 6) Breakfast cereals
e) Process Dept: 1) Health drinks 2) Ready to eat 3) Corn flaks, Chips 4) Instant mixes 5) Soups, Bread items, pickle 6) Spreads
Non-food Dept f) Home care: 1) Phenyl, Detergents 2) Dish wash, Tissue papers, Scratch

3) Shoe cases, Fresh wrap,
g) Personal care: 1) Soaps, tooth paste, Shampoo 2) Deodorants, Body spry 3) Baby food, Talcum powder 4) Mens apparel Level 5 Electronic Bazaar:
1) Televisions 2) Sound System 3) Refrigerators 4) Washing machines 5) Microwave 6) Rice cookers 7) Juicers 8) Irons, Mixers & Grinders
Awards and recognition

National Retail Federation
International Retailer of the Year - Pantaloon Retail (India) Ltd. The National Retail Federation is the largest retail trade association with over 1.4 million member organisations in the US and across the world. Some of
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the past recipients of this award include Metro AG, Carrefour, ItoYokado, Zara and Boticario. Retail Asia, Retail Asia Pacific Top 500 Awards
International Retailer of the Year - Pantaloon Retail (India) Ltd. The National Retail Federation is the largest retail trade association with over 1.4 million member organisations in the US and across the world. Some of the participants of this award include Metro AG, Carrefour, Ito-Yokado, Zara and Boticario.
Awards and Recognition 2008

The Reid & Taylor Awards For Retail Excellence 2008
Retail Leadership Award: Kishore Biyani Retail Best Employer of the Year: Future Group Retailer of The Year: Home Products and Office Improvements:
HomeTown The Reid & Taylor Awards for Retail Excellence are an important feature of the Asia Retail Congress - Asias single most important global platform to promote world-class retail practices - and are aimed at honouring the best, in Asian Retail scenario. India played host to Asia Retail Congress 2008. 2007 Images Retail Awards Most Admired Retail Face of the Year: Kishore Biyani Most admired retailer of the year: Large format, multi product store: Big Bazaar Most admired retailer of the year: Food and Grocery: Food Bazaar
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Most admired retailer of the year: Home & office improvement: Most admired Retail Company of the year: Pantaloon Retail (India) Ltd.
Images Retail Forum followed strict international benchmarks in deciding
HomeTown
the top honours for Images Retail Awards 07, with IRIS as knowledge partner and global consulting firm AT Kearney as the Process Approver.
National Retail Federation Awards ssInternational Retailer for the Year 2007 Pantaloon Retail (India) Ltd The National Retail Federation is the worlds largest retail trade association with over 1.4 million members in the US and across the world. Some of the past winners of the award include Metro AG (Germany), Carrefour (France), Zara (Spain), Boticario (Brazil) and Ito Yokado (Japan). The award was presented at the Retails Big Show held in January 2007 in New York. World Retail Congress Awards Emerging Market Retailer of the Year 2007 Pantaloon Retail (India) Ltd The inaugural World Retail Congress held in Barcelona, Spain in March 2007 attracted over one thousand retail professionals from over sixty countries. The awards were decided by a multinational Grand Jury. Winners in other categories included Inditex, Mall of Emirates, Marks & Spencer and IKEA. Hewitt Best Employers 2007 Best Employers in India (Rank 14th) Pantaloon Retail (India) Ltd

Leading human resources consultancy, Hewitt Associates conducts an annual survey of the best employers in India, as part of its global initiative. It is based on CEO interview, People Practices Inventory and Employee Opinion Surveys. Pantaloon Retail became the only retailer to feature among the twenty-five best employers in India.
PC World Indian Website Awards Best Indian Website In The Shopping Category - Futurebazaar.comPC World, a leading consumer technology magazine selected the best Indian websites in various categories based on use of technology for delivering solutions, information being presented in an intuitive and concise manner and overall experience aided by design. Readers Digest Trusted Brands Platinum Awards Trusted Brands Platinum Award (Supermarket Category) Big Bazaar The Readers Digest awards are based on surveys done among consumers by independent research agency, Nielsen Media Research. This is the second consecutive time Big Bazaar has won this award.
2006 Retail Asia Pacific Top 500 Awards Asia Pacific Best of the Best Retailers Pantaloon Retail (India) Ltd Best Retailer in India Pantaloon Retail (India) Ltd
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The Retail Asia publication in association with EuroMonitor and KPMG honours the best retailers in 14 countries across the Asia Pacific region. The awards were presented in Singapore in October, 2006. Asiamoney Awards Best Managed Company in India (Mid-cap) Pantaloon retail (India) Ltd. The Asiamoney publication conducts a poll among fund manages and investors and does a quantitative analysis of financial performance to select best managed companies in Asian countries.
Ernst & Young Entrepreneur of the Year Award Ernst & Young Entrepreneur of the Year (Services) Kishore Biyani Considered to be one of the most prestigious business awards in India, a jury comprising leading names in Indian business selected the winners based on courage, creativity, passion, endurance and vision. CNBC Indian Business Leaders Awards The First Generation Entrepreneur of the Year Kishore Biyani Organized by CNBC-TV18, the twelve awardees in various categories are decided by a high profile jury, along with research partners - The University of Chicago Graduate School of Business, Development Dimensions International (DDI) and AC Neilson ORG MARG. Lakshmipat Singhania IIM Lucknow National Leadership Awards Young Business Leader Kishore Biyani

The award recognizes and honors individuals who have contributed consistently to the betterment of our country through their pursuit of excellence. The awards were presented in New Delhi by the Prime Minister Dr. Manmohan Singh in December, 2006.
Images Retail Awards Best Value Retail Store Big Bazaar Best Retail Destination Big Bazaar Best Food & Grocery Store Food Bazaar Retail Face of the Year Kishore Biyani
The Images Retail Awards are decided through a nationwide consumer & industry poll and nominations followed by performance assessment by team of analysts and jury. Readers Digest Awards Platinum Trusted Brand Award - Big Bazaar The Readers Digest awards are based on surveys done among consumers by independent research agency, Nielsen Media Research. CNBC Awaaz Consumer Awards Most Preferred Large Food & Grocery Supermarket Big Bazaar

Conducted in association with AC Nielsen-ORG Marg across 21 major cities, nearly 10,000 consumers were asked to choose their most preferred brands. Reid & Taylor Awards for Retail Excellence
Retail Entrepreneur of the Year Kishore Biyani
Images Retail Awards 2006

Mr. Kishore Biyani Retail Face of the year Big Bazaar Best Value Retail Store Big Bazaar Best Retail Destination Food Bazaar Best Food and Grocery Store
Readers Digest Platinum Trusted Brand Award
Big Bazaar - Earning a trusted Place in the everyday lives of consumers
CNBC Awaaz Consumer Awards
Big Bazaar: Most preferred store
Retail Asia Publishing PRIL Numero Uno Retail Organisation of India
2005
Readers Digest and Awaaz consumer Award
Big Bazaar - Most preferred, large, Food and Grocery store
Readers Digest Platinum Trusted Brand Award
Big Bazaar - Earning a trusted Place in the everyday lives of consumers

PRIL Most admired retailer of the year Food Bazaar - Retailer of the year (food and grocery) Big Bazaar Retailer of the year (value retailing) Central Retail launch of the year
Business Today selected PRIL among:

Top 20 companies in India to watch in 2005 Indias most investor-friendly companies in the top 75 Indias biggest wealth creators in the top 100
2004

PRIL Most admired retailer of the year Food Bazaar - Retailer of the year (food and grocery) Big Bazaar Retailer of the year (value retailing)
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Central Retail launch of the year
Reid & Taylor and DLF Awards
PRIL Retailer of the year
2003
Indian Express Award PRIL- Marketing excellence and excellence in brand building
Organizational Structure (Zonal)

President
Vice President
Marketing HR Head Category Head Finance Head Operation Head HEAD
Marketing manager Finance manager HR manager service manager
Organization Structure of the store
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ss
Departmental Managers: There are 21 departments in this store like Electronic dept, Depot dept, NBD dept, Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Mens Dept, Furniture
Departmental Managers: Departmental Managers: There are 2 departments and 8 assistant department managers in this store like Electronic dept, Depot dept, NBD dept, Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Mens Dept, Furniture Dept, Footwear Dept, Home Dcor

Dept. Each department will be assigned with targets which has to be achieved within the assigned period that may be of Daily, Weekly, monthly and yearly. Each department has a department Manager & Assist DM. Their job is concerned mainly with sales. They look after customers orders delivery post sale service if any etc . All Dept managers ADM, Team members work under coordination & cooperation.
Administration: Store administration comes under Store Manager its functions are store maintenance, House Keeping, Security etc.
Information Technology: This department is responsible for the maintenance of the systems of the stores. All billing machines their functioning networking with the master machine etc. If there is any problem with the machine then this department comes into function. Cashing Dept: This department is responsible for the collection of sales amount ie cash sales, Credit sales, etc under this department all billing machines of the stores comes. The sales amount collected throughout the day by the cashiers has to be submitted to this department.
Marketing Executive:
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This dept is responsible for the marketing of the store in different different media like Television, Newspaper, and Holdings etc. the authorized person has to visit different companies and has to look after for tie-ups etc.
Visual Merchandise: This department is responsible for the product arrangement at the store with respect to their nature. The basic function of this dept is it divides the store into some departments based on the nature of the product and within the department it decides how the products should be arranged by keeping in mind the customer should not suffer. HR Executive: Human Resource executive mainly look after employees mainly their problems. This department performs the functions like Recruitment, Selection, Training and development.
CSD (Customer Service Desk):

This is the separate unit, which is mainly focuses on customer service like if the customer find difficulty in finding any product, Customer complaints any replacement, Customer assistance etc.
Cities where stores are located


Agra ,Ahmedabad ,Allahabad ,Ambala,Asansol, Bangalore, Bhubaneswar, Chennai, Coimbatore, Palakkad, Kolkata, Delhi, Durgapur, Ghaziabad, Gurgaon, Hyderabad, Indore, Hubli, Lucknow, Kanpur, Mangalore, Mumbai, Nagpur, Nasik, Panipat, Pune, Rajkot, Surat, Thane, Thiruvananthapuram,Udupi, Vishakhapatnam
PLANS OF KEY PLAYERS IN INDIA

Pantaloon Retail: Expansion into all possible formats of retail across categories and segments. Approximately 30 million sq.ft by FY10. Turnover expected to touch Rs.30,000 crore ($6.67 billion) by FY10-11. Reliance Retail: About Rs.30,000 crore ($6.67 billion) investment to set up multiple retail formats with expected sales of Rs.90,000 crore ($20 billion)-plus by 2009-10.

RPG: Planning IPO, 450-plus MusicWorld stores and 50-plus Spencer's Hypers covering 4 million sq.ft area by 2010. Lifestyle: Rs.450 crore ($90 million) investment in next five years to expand on Max Hypermarkets and value retail stores, Home and Lifestyle Centres. K Raheja Corp.: Operates Shoppers' Stop, Crossword, Inorbit Mall, Home Stop and Hypercity. To open 55 hypermarkets across India by 2015. Subhiksha: 750 stores and Rs.650 crore ($145 million)-plus estimated sales by March 2007. Piramyd Retail: 1.75 million sq.ft of retail space and 150 stores in next five years. Trent Ltd.: To open 27 more stores across its retail formats, adding one million sq.ft of space in the next 12 DLF malls. Trinethra: Recently acquired by the AV Birla Group, Trinethra (with two formats Trinethra and Fabmall) plans 220 stores with a projected turnover of over Rs.300 crore ($667 million) this fiscal. Vishal Group: Plans include an IPO and investment close to Rs.1,250 crore ($278 million) by 2010, targetting 220 outlets, taking its cumulative retail space to five million sq.ft and sales turnover to Rs.5,000 crore ($1 billion). Bharti Retail: With back-end tie- up with Wal-Mart, Bharti is pumping in Rs.31,500 crore (US$ 7 billion) in creating a nationwide retail network, including 100 hypermalls and several hundred small supermarkets
Board members

Mr. Kishore Biyani, Managing Director Kishore Biyani is the Chief Executive Officer of Future Group and Managing Director, Pantaloon Retail India Ltd. He started off his entrepreneurial career with manufacturing and distribution of branded mens wear products. In 1987, Kishore Biyani led the groups foray into modern retail with the opening up of the first department store Pantaloons in Kolkata. In 2001, he created and evolved a pan-Indian, class-less model Big Bazaar, a hypermarket chain, followed by Food Bazaar, a supermarket chain, which blended the look, touch and feel of Indian bazaars with western hygiene. This was followed by Central, a first of its kind seamless mall located in the heart of major India
Mr. Gopikishan Biyani, Wholetime Director Gopikishan Biyani, is a commerce graduate and has more than twenty years of experience in the textile business.
Mr. Rakesh Biyani, Wholetime Director Rakesh Biyani, is a commerce graduate and has been actively involved in category management; retail stores operations, IT and exports. He has been instrumental in the implementation of the various new retail formats.
Mr. Ved Prakash Arya, Director
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Ved Prakash Arya, is an engineer by training and is a graduate of the Indian Institute of Management, Ahmedabad. Prior to joining Pantaloon Retail, he was the CEO of Globus.
Mr. Shailesh Haribhakti, Independent Director Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a Certified Internal Auditor. He is the Deputy Managing Partner of Haribhakti & Co., Chartered Accountants and past president of Indian merchant Chambers. He is on the Board of several Public Limited Companies, including Indian Petrochemicals Corporation Ltd., Ambuja Cement Eastern Ltd. etc. He is on the Board of Company since June 1, 1999.
Mr. S Doreswamy, Independent Director S. Doreswamy, is a former Chairman and Managing Director of Central Bank of India and serves on the board of DSP Merrill Lynch Trustee Co and Ceat Limited among others. Dr. D O Koshy, Independent Director D. O. Koshy, holds a doctorate from IIT, Delhi and is the Director of National Institute of Design (NID), Ahmedabad. He has over 24 years of rich experience in the textiles and garment industry and was instrumental in the setting up of NIFT centres in Delhi, Chennai and Bangalore. He is a renowned consultant specializing in international marketing and apparel retail management.
Ms. Anju Poddar, Independent Director


Anju Poddar, holds a Bachelor of Engineering from University of Oklahoma and is a Director, NIFT, Hyderabad chapter. She also serves on the board of Maharishi Commerce Ltd and Samay Books Ltd, among others.
Ms. Bala Deshpande, Additional Director Bala Deshpande, is Non-Executive Director, ICICI Venture Funds and also serves on the boards of Deccan Aviation, Nagarjuna Construction, Welspun India and Shoppers Stop Ltd, among others. Mr. Anil Harish, Independent Director Anil Harish, is the partner of DM Harish & Co. Associates & Solicitors and an LLM from University of Miami. He also serves on the board of Mahindra Gesco, Unitech, IndusInd Bank and Hinduja TMT, among others.
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SECTION B
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Introduction to the topic

As we are now in the era of booming retailing lot of organization are entering into the retail market. In India Future Group Pantaloon company is one of the greatest retailing companies with its retail format called Big Bazaar. In my summer Inplant project Im doing live project, on a A analysis on customer of Big-Bazaar at Hubli. ( to improve customer walk-in at big bazaar) And also to know what are the factors which customers think before visiting Big Bazaar.
Need for the study

Big Bazaar has newly established its Hubli store on last 29th July 2007. The Big Bazaar has done analyzing of projects to know the consumer expectation, consumer satisfaction level and now the Big Bazaar has gained good grip on the Hubli market, but still want to increase the walk-in in Big Bazaar. So the main need for the study is to know how to increase the walk-in Big Bazaar.
Topic for the study A Analysis on customer of Big-Bazaar,at Hubli.

objectives
To understand the factors which influence customers to visit Big- Bazaar
Hubli, To study the present promotion activities of Big-Bazaar Hubli To understand the customer opinion about product, services, and prices To evaluate customer walk-in at Big-Bazaar
To know the customers expectation towards Big-Bazaar Hubli, Babasabpatilfreepptmba.com Page 58

To ascertain the satisfaction level of customers of Big-Bazaar Hubli,
Research methodology
Type of research The research will be Descriptive Research. Data collection methods 1) Primary data The primary or the first hand data was collected with the help of handing out the questionnaire to the customers, to know Analysis on customer of BigBazaar at hubli. 2) Secondary data The major source of secondary or supporting data was internet, and company profile of Big Bazaar as whole. And Big Bazaar library and the books and journals, are the source of information. Survey method The related data or information was obtained by personal administration of questionnaire, Sample size A sample size of 100
Sampling Frame The customers of Hubli
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Sampling unit Individual customers of Big Bazaar Hubli Sampling method The method for survey will be, non-probabilistic convenience sampling method
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Benefits to me The project helped me to have an insight of the customer perception towards Big Bazaar Hubli, the concept of customer thinking process towards shopping. What is the expectation of consumer towards Big Bazaar Hubli. And what are the different offers executed by Big Bazaar during my SIP project. And it was more about live project and, I was able to understand different aspects with regards Big Bazaar Hubli.
Benefits the company With the help of this report company would be able to find the challenges ahead, because the study is based on the survey conducted with the help of questionnaire which was consisted of the questions related to the consumer of Big Bazaar Hubli, and through this report the Big Bazaar can more focus on the customer expectation towards increase the walk-in, at Big Bazaar Hubli.
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Analysis with the Secondary data

With the data collected from the secondary source we can clearly interoperate that the costumer will prefer to visit Big Bazaar more during offer period. In a time frame of two month there were totally three different offers were executed. And the response was good. During the weekends, Sunday and Saturday and also during Wednesday the customer walk-in, is normally high, when we compare to normally days.
Analysis and Interpretation

1) Do you know big bazaar?
Valid
Yes
Frequency 100
Percent 100.0
Valid Percent 100.0
Cumulative Percent 100.0
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Analysis From the survey we can come to know that 100% respondents are known the Big Bazaar in Hubli City. Interpretation The study shows that the Big bazaar known by all the 100 respondents Where we have done survey in Hubli.
1. Where do you generally prefer to shop?

Big bazaar Vishal Birla more Kirana shops Other specify
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Shopping Preference
Frequency Big Bazaar Vishal Mega Mart Birla More Kirana Shops Total 75 6 9 10 100 Percent 75.0 6.0 9.0 10.0 100.0 Cumulative Percent 75.0 81.0 90.0 100.0
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A Analysis on Customer of Big-Bazaar. Shopping Preference

80
60
40
Frequency
20
0 Big Bazaar Vishal Mega Mart Birla More Kirana Shops
Shopping Preference
Interpretation
75% of people generally like shopping at Big Bazar 6% of people generally like shopping at Vishal Mega Mart 9% of people generally like shopping at Birla More 10% of people generally like shopping at Kirana stores
From the above we can make it out that more than half that is 75% of customers prefer visiting Big Bazar for shopping than comparing to other outlets.
2. Why do you prefer to shop there? (Tick the related options)
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Big bazaar Vishal Pick & pay More Kirana shops Others
1. Bulk purchase 2. Location 3. Offers 4. Quality 5. Service
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Bulk Purchase
Frequency Big Bazaar Vishal Mega Mart Pick & Pay Birla More Kirana Shops Total 45 13 10 9 23 100 Percent 45.0 13.0 10.0 9.0 23.0 100.0 Cumulative Percent 45.0 58.0 68.0 77.0 100.0
Bulk Purchase
50
40
30
20
Frequency
10
0 Big Bazaar Vishal Mega Mart Pick & Pay Birla More Kirana Shops
Bulk Purchase
Interpretation 45% visit Big bazaar for bulk puchase 13% visit Vishal for bulk purchase 10% visit Pick & Pay for bulk purchase
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9% visit Birla More for bulk purchase 23% visit Kirana shops for bulk purchase.
From the above we can make it out that more than half that is 45%of customers prefer visiting Big Bazaar for bulk purchasing compared to other outlets.
Location
Big Bazaar Vishal Mega Mart Pick & Pay Birla More Kirana Shops Total
Location
60 50
Frequency 51 3 8 12 26 100
Percent 51.0 3.0 8.0 12.0 26.0 100.0
Cumulative Percent 51.0 54.0 62.0 74.0 100.0
40
30
Frequency
20
10 0 Big Bazaar Vishal M ega M art P &P ick ay B M irla ore Kirana Shops
Location
Interpretation 51% customers preferred Big bazaar as convenient location for shopping 3% customers preferred vishal as convenient location for shopping 8% customers preferred Pick & Pay convenient location for shopping 12% customers preferred Birla More as convenient location for shopping
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26% customers preferred Kirana Shops as convenient location for shopping.
More than 50% of customers preferred Big Bazaar as a preferable location for shopping compared to other retail outlets.
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Offers
Frequency Big Bazaar Vishal Mega Mart Pick & Pay Birla More Kirana Shops Total 63 7 5 5 20 100 Percent 63.0 7.0 5.0 5.0 20.0 100.0 Cumulative Percent 63.0 70.0 75.0 80.0 100.0
Offers
70 60 50 40 30 20 10 0 Big Bazaar Vishal Mega Mart Pick & Pay Birla More Kirana Shops
Frequency
Offers
Interpretation 63% of customers preferred the offers of BIG BAZAAR for shopping. 7% of customers preferred offers of vishal for shopping 5% of customers preferred offers of Pick & Pay for shopping
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5% of customers preferred offers of Birla More for shopping 20% of customers preferred offers of kirana for shopping.
Most of the customers felt that the offers provided by BIG BAZAAR are good than compared to the other retail outlet.
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Quality
Big Bazaar Vishal Mega Mart Birla More Kirana Shops Total Frequency 68 16 6 10 100 Percent 68.0 16.0 6.0 10.0 100.0 Cumulative Percent 68.0 84.0 90.0 100.0
Quality
80
60
40
Frequency
20
0 Big Bazaar Vishal Mega Mart Birla More Kirana Shops
Quality
Interpretation 68% of customers found good quality products in Big bazaar 16% of customers found good quality products in vishal 6% of customers found good quality products in Pick & Pay 20% of customers found good quality products in kirana .
Customers find good quality products at big bazaar than the other retail outlets.
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Service
Big Bazaar Vishal Mega Mart Pick & Pay Birla More Kirana Shops Total Frequency 65 16 3 6 10 100 Percent 65 .0 16.0 3.0 6.0 10.0 100.0 Cumulative Percent 65.0 81.0 84.0 90.0 100.0
Service
70 60 50 40 30 20 10 0 Big Bazaar Vishal Mega Mart Pick & Pay Birla More Kirana Shops
Frequency
Service
Interpretation 65% of customers found good service provided by Big bazaar 16% of customers found good service provided by vishal 3% of customers found good service provided by Pick & Pay 6% of customers found good service provided by Birla more
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.10% of customers found good service provided by Kirana shops.
Most of the customers found the service provided by Big Bazaar is good than compared to others.
4. Factors influence the customer to visit Big Bazaar. Cumulative Factors Attracted by adds Word of mouth. Because of family force Shopping experience All product in one roof Offers Low price Bulk purchase Total Frequency 23 31 1 7 21 9 3 5 100 Percent 23 31 1 7 21 9 3 5 100 Valid Percent 23 31 1 7 21 9 3 5 100 Percent 23 54 55 62 83 92 95 100
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Factors that influence the customer to visit Big Bazaar.

Bulk purchase 5% Low price 3% Offers 9% All product in one r 21% Shopping experiance 7% Because of family fo 1% Word of mouth. 31% Attracted by adds 23%
Inference: The chart shows factors influence the customer to visit Big Bazaar. Out 100 respondents 31% of customers visiting because of offers, 23% because of attracted by ads, 21% are visiting because of all products are available in one roof. It means most influencing factors are offers, advertisements, and all products available in one place.
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5) which are the advertisement media you come across
Frequencies
which are the advertisement media you come across

Statistics N Valid Missing
100 0
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Valid
print media telivision internet others Total
Frequency 26 66 4 4 100
Percent 26.0 66.0 4.0 4.0 100.0
Valid Percent 26.0 66.0 4.0 4.0 100.0
Cumulative Percent 26.0 92.0 96.0 100.0
Analysis
Out of 100 respondents 26% people have come across the print media adds, 66% people have come across TV adds,4% people have come across by internet media,4% people by others media.
Interpretation By our survey most of the people means 66% have come across television media which ads come from TV.
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6) which are the advertisment you come across
Frequencies
which are the advertisment you come across
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100 0
Valid
telivision ads hordings,bordings&pai ntings standees & drop downs leaflets&pamplets others Total
Frequency 72 4 6 12 6 100
Percent 72.0 4.0 6.0 12.0 6.0 100.0
Valid Percent 72.0 4.0 6.0 12.0 6.0 100.0
others leaflets&pamplets
standees & drop down hordings,bordings&pa
telivision ads
Analysis Out of 100 respondents 72% people have come across the TV ads,4% people have come across hordings, bordings & paintings,6% people have come across standees & drop downs, 12% people have come across leaflets & pamplets, 6% people have come across other advertisement.
Interpretation Babasabpatilfreepptmba.com Page 79

From the survey it is completely clear that television ads are more important than other advertisements. 8) what is your opinion about bb?
Frequencies what is your opinion about bb?
100 0
Valid
good average Total
Frequency 80 20 100
Percent 80.0 20.0 100.0
Valid Percent 80.0 20.0 100.0
Cumulative Percent 80.0 100.0
100
80
60
40
20
0 good average
Analysis Babasabpatilfreepptmba.com Page 80

Out of 100 respondents 80% people has given opinion as good about the Big bazaar.other 20% people has given their opinion as average.
Interpretation From the survey it is clear that 80% people are having good opinion about big bazaar,
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10) what do you feel by watching bb advertisment
Frequencies what do you feel by watching bb advertisment

100 0
Valid
Very info Gives grtr prdt info Helps in indenti bb as diff Hg influe to visit bb and pur Gvs grtr awr abt of bb & pur Total
Frequency 8 16 20 48 8 100
Percent 8.0 16.0 20.0 48.0 8.0 100.0
Valid Percent 8.0 16.0 20.0 48.0 8.0 100.0
gvs grtr awr abt of

8.0%
very info
8.0%
gives grtr prdt info

16.0%
hg influe to visit b
48.0%
helps in indenti bb
20.0%
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Analysis Out of 100 respondents 8% people felt that ads are very informative, 16% people felt that it gives greater product information,20% people said that in identification of big bazaar as differently,48% people said that it is highly influenced to visit big bazaar and purchasing, 8% people said that it gives greater awareness about big bazaar. Interpretation By the survey it is clear that maximum people felt that advertisements are helpful to know about big baza12) According to you which media will be help full for getting information about bb?
Frequencies
According to you which media will be help full for getting information about bb?
Statistics
Valid Missing
100 0
Valid
tv advertisment hoardings road shows pamplets wallpaints Total
Frequency 66 12 6 14 2 100
Percent 66.0 12.0 6.0 14.0 2.0 100.0
Valid Percent 66.0 12.0 6.0 14.0 2.0 100.0
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Analysis Out of 100 respondents 66% people are getting information about big bazaar by TV ads,12% are getting by hoardings,6% people are getting by road shows, 14% are getting by pamphlets,2% are getting by wall paints
Interpretation From the survey we can come to know that TV ads are more effective than other medias, people are getting more information about big bazaar by it only ar and it is highly influenced to purchasing products there
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11. Customer satisfaction. Valid Frequency Excellent Good Very poor Total 19 77 4 100 Percent 19 77 4 100 Percent 19 77 4 100 Cumulative Percent 19 96 100
Inference:
The chart shows that 77% of customer satisfaction is good, 19% of customer satisfaction is excellent, 4% is satisfaction is very poor. The average customer satisfaction to words Big Bazaar Belgaum is good.
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3. Plans made by the customer before visiting big Bazaar. Valid Plans To purchase Just to visit To know about the new offer. To know the new product If good offers found then to purchase Total 22 100 22 100 22 100 100 Frequency 40 29 5 4 Percent 40 29 5 4 Percent 40 29 5 4 Cumulative Percent 40 69 74 78
Plans made by customer before coming Big Bazaar .
If good offers found 22% To purchase To know the new prod 4% To know about the ne 5% 40%
Just to visit 29%
Inference:
Page 86

From the above graph it is clear that plans made by the customer before coming big bazaar. Out of 100 respondents 22% of them come to purchase, 29% just to visit, 40% to know about the new offers, 4% is to know the new products, 22% is to if good offers found then to purchase. It means that most the customer will visit to know the new offers.
9. Customer normally purchasing sections. a. FMCG Valid FMCG Yes No Total Frequency 29 71 100 Percent 29 71 100 Percent 29 71 100 Cumulative Percent 29 100
FMCG sections normally purchase.

Yes 29%
No 71%
Page 87
Inference: Out of 100 respondents 29% of customer normally purchase Fast moving consumer goods.
b. Food items.
Cumulative Food items Yes No Total Frequency 48 52 100 Percent 48 52 100 Valid Percent 48 52 100 Percent 48 100
Page 88
A Analysis on Customer of Big-Bazaar. Food sections you normally purchase
Yes 48% No 52%
Inference:
Out of 100 respondents 48% of customer normally purchases food items.
c. Apparels . Apparels Yes Frequency 52 Percent 52 Valid Percent 52 Page 89 Cumulative Percent 52

No Total 48 100 48 100 48 100 100
Appearels sections normally purchaset

No 48%
Yes 52%
Inference:
Out of 100 respondent 52% of customer normally purchase from apparels.
Page 90
d. Electronics.
Electronics Frequency Yes No Total 14 86 100
Percent 14 86 100
Valid Percent 14 86 100
Cumulative Percent 14 100
Eletronic sections normally purchase
Yes 14%
No 86%
Inference:Out of 100 respondent 14% of customer purchase electronics items. Table 6 Frequency of the Respondents visiting Big Bazaar store. Babasabpatilfreepptmba.com Page 91

Frequency of Visit Once in a week Twice in a week Once in fortnight Once in a month OCCASIONALLY TOTAL Number of Respondents 51 10 27 10 2 100 Percentage 51% 10% 27% 10% 2% 100%
Analysis and Interpretation: About
51% of the respondents would like to visit the
store once in a week; this day will be mostly weekends .i.e. Saturdays and Sundays. Very 10% respondents would like to visit twice in a week and once in a month. About
27% of the respondents would find it ideal to visit once in a fortnight, which is second
highest frequency of visiting the stores. And at last only shopping or due to need that arise for the products. Chart showing the Frequency of Respondents visiting Big Bazaar stores
2% of the respondents would
like to visit occasionally as most of them do not want to miss the experience of
Page 92

Once in a Week Twice in a week Once in fortnight
10% 2%
Once in a month Occasionally Table 6
27%
51%
10%
ANALYSIS AND INTERPRETATION Table 1 Respondents interviewed
GENDER
Number Respondents
of Percentage (%)
MALE FEMALE TOTAL
57 43 100
57% 43% 100%
Page 93

Analysis: The survey consists of than the female respondents.
57%
of male respondents and
43%
of female
respondents. Given the gender distribution for the study the male respondents are more
Chart showing the distribution of gender:
T a b le n o .1
60 50 40 N o . o f re sp o n d e3n ts 0 20 10 0 M A LE Ge nder FE M A LE M A LE
FE M A LE
Table 3 Age wise distribution of the respondents.
Age 15-25 Years 26-35 Years
Number Respondents 24 25
of Percentage (%) 24% 25% Page 94

36-45 Years 46-55 Years 56 and above TOTAL 23 23 5 100 23% 23% 5% 100%
Analysis and Interpretation: The above table shows that people of all the ages visit the store except in the age category of 56 and above. So from the above table you can say that the store has a very good mix of respondents when it comes to age wise distribution. The middle aged customers also customers also would like to come as much as the young customers. The age distribution of the respondents visiting the store is spread equally. So from the above table we can infer that customers across all the ages visit the store and the store has a good age mix of the customers visiting the store. Chart showing the age wise distribution of the Respondents visiting the store.
T a b le N o .3
30% 25% No of respondents 20% 15% 10% 5% 0% 1 5 -2 5 Y e a rs 6 -3 5 Y e a rs 6 -4 5 Y e a rs 6 -5 5 Y e a 5 6 a n d a b o ve 2 3 4 rs Age 5% 24% 25%
23%
23% 1 5 -2 5 Y e a rs 2 6 -3 5 Y e a rs 3 6 -4 5 Y e a rs 4 6 -5 5 Y e a rs 5 6 a n d a b o ve
Page 95

Table 4 Occupation distribution of the respondents.
Occupation
Number Respondents
of Percentage (%)
Student Business man Government employee Private employee House wife TOTAL
22 9 23 23 23 100
22% 9% 23% 23% 23% 100%
Analysis and Interpretation: From the above table we can say that almost all the occupations have equal number of respondents except for the business man option which constitutes about 9% of the respondents. Other all the occupation are distributed almost equally.
9. What are the expectations from Big Bazaar? (Rank the following by placing 1 beside the one, which you expect the most, and 2nd accordingly)
_______ Offer _______ Variety _______ Shopping Experience _______ Quality _______ Low price _______ New products
Page 96
Offers of Big Bazaar

Frequency 1 2 3 4 5 6 Total 28 41 11 11 4 5 100 Percent 28.0 41.0 11.0 11.0 4.0 5.0 100.0 Cumulative Percent 28.0 69.0 80.0 91.0 95.0 100.0
Page 97
A Analysis on Customer of Big-Bazaar. Offers Of Big Bazaar

50
40
30
20
Frequency
10
0 1 2 3 4 5 6
Offers Of Big Bazaar
Variety of Products
Frequency 1 2 3 4 21 6 38 18 Percent 21.0 6.0 38.0 18.0 Cumulative Percent 21.0 27.0 65.0 83.0
Page 98

5 6 Total 9 8 100 9.0 8.0 100.0 92.0 100.0
Variety of Products
40
30
20
Frequency
10
0 1 2 3 4 5 6
Variety of Products
Page 99

Shopping Experience in Big Bazaar

30
20
10
Frequency
0 1 2 3 4 5 6
Page 100
Page 101

Quality of Products
Quality of Products
30
20
10
Frequency
0 1 2 3 4 5 6
Quality of Products
Page 102
Low Price Offered

Page 103
A Analysis on Customer of Big-Bazaar. Low Price Offered

40
30
20
Frequency
10
0 1 2 3 4 5 6
Low Price Offered
Page 104

New Products
Frequency 1 3 4 5 6 Total 2 11 22 22 43 100 Percent 2.0 11.0 22.0 22.0 43.0 100.0 Cumulative Percent 2.0 13.0 35.0 57.0 100.0
New Products
50
40
30
20
Frequency
10
0 1 3 4 5 6
New Products
Page 105
Page 106
18) Would you like to visit bb again?
Frequencies Would you like to visit bb again?
100 0
Valid
defenetly not sure Total
Frequency 80 20 100
Percent 80.0 20.0 100.0
Valid Percent 80.0 20.0 100.0
Cumulative Percent 80.0 100.0
100
80
60
40
20
defenetly
not sure
Page 107

Analysis Out of 100 respondents 80% people said that they definitely visit again,20% people said as not sure. Interpretation From the study more people want to visit again to big bazaar.
Page 108
Findings
The overall project is mainly of how to increase consumer walk-in in big bazaar. In this project the major findings are as follows During the project period there are totally nine different types of offers executed (apart form weekends offers) by big bazaar. And the customer walk-in was very good in these offers days The consumer walk-in, in big bazaar is very high during the offer periods.
81% of the customers prefer to visit BIG BAZAAR due to the availability of
the variety of products.

75% of customers of Hubli prefer to visit big bazaar. 63% of Hubli customer thinks that there is always any new offers before
visiting big bazaar.

63% of customers of big bazaar expect good offers from big bazaar. 74% consumers are satisfied with the offers from big bazaar Hubli. 68% of the customers are satisfied by the quality of the products at BIG
BAZAAR
66% customers visit BIG BAZAAR for purchasing rather than a visit. 65% of the customers are satisfied by the service provided at BIG BAZAAR Most of the customers would definitely visit BIG BAZAAR again.
Page 109
Recommendations
The overall project is mainly of how to increase consumer walk-in in big bazaar. In this project the major recommendations are as follows.
During offers periods big bazaar has to provide transportation facilities to
increase customer walk-in. Transportation facilities during offers. Providing awareness about the new offers to the loyal customers Ambience with proper ventilation and sitting arrangements and restaurant.
Separate ladies rest room.
Providing membership cards.
Since the Tv Advertisement is most attractive media as per the
respondents view, company can concentrate on TV ads by making them more attractive and in a medium thats understandable by people of in and around Hubli city, to inform about any new deals like ANNIVERSARY CELEBRATION Offers & SAB SE SASTA DIN.,
Hoardings & Paintings are good source of advertisements so company has to concentrate on this advertising aspect Hoardings & Paintings has to be increased & placed in more crowded areas.
Big Bazaar has to concentrate on more offers & may provided discounts, more exchange offers.
Page 110

Now a days Radio & Internet are good source of medias company has to give more advertisements on these medias, to reach maximum people.
Page 111

LIMITATIONS
The research was conducted in Hubli city only, so analysis and recommendations may not be applicable to other cities.
Sample size was 100; I feel this small size cannot represent the whole company.
The study was conducted in Hubli city only, so all the information sought is restricted to this city only.
Some respondent refused to participate in the survey and that in turn may have affected the result of the study.
Page 112
Conclusion
I would conclude the project stating that the customer of Hubli are satisfied with offers, and they still needs good offers in future days. And the big bazaar has doing good in terms of understanding customer expectation and providing them good offers and products in terms of fulfilling their expectation. During the project I would come to know about differs offers of big bazaar, what a normal consumer will think before entering into big bazaar. And the different types of factors which influence customers to visit big bazaar. And what are the factors which we need focus for increase consumer walk-in big bazaar hubli.
The consumers preferences are changing & they are moving from Traditional Kirana stores to Modern Retail outlet. Its the main challenge to the Modern retail outlets to attract the customers towards them from that of competitors. To attract more customers companies have to carryout the promotional activities in unique way. BIG BAZAAR has maintained that uniqueness & has succeeded in attracting customers.
The advertisement
of the company like TV ads, print media & pamphlets are good
advertisements which made its place in minds of customer to find BIGBAZAAR differently. As the competition is becoming stiff in the market the activities conducted by the company are unique, that have brought fruitful result to the company. Among them Advertisement is one of the leading activity or unique among all other activities & has high influence on the customer walk-in.
Page 113
SECTION C
Page 114
BIBILIOGRAPHY
Book referred, Marketing research by

A Parasurama ,Dhruv Grewal,R Krishna.
Websites referred,
www.pantaloon.com www.wikipedia.com www.marketingprofs.com
QUESTIONARIE Babasabpatilfreepptmba.com Page 115

Dear Sir/Madam, I request you to please co-operate & fill the questionnaire to facilitate our study. Your information will be kept confidential & will be used only for study purpose. Name: ____________________ Address (location): _________________________ Sex: Male Female
Please let me know a little more about yourself. Please specify your Age group (years); (a) 18-25 (b) 26-40 (c) 41-50 (d) Over 50
Please specify your monthly household income (Rs.); (a) Less than 10,000 rupees/month (b) 1,0000 to
20,000 rupees/month (c) 20,000 to 30,000 rupees/month rupees/month . Occupation: Business Student 1) Are u aware about BIGBAZAAR? Yes No Employee Professional House wife (d) Over 30000
2) Where do you generally prefer to shop?(skip to Q 12) Big bazaar Vishal mart Birla more Grosaary(kirana) shops Other Babasabpatilfreepptmba.com Page 116

3) Rate the following factors in accordance with the retail shops where you would like to buy? (On the scale of 1 5 where 1 being the highest and 5 is least) Big Bazaar Vish al More Kiran a shop s other s
1. Bulk purchase 2. Location 3. Offers 4. Credit Facility 5. Goodwill 6. Quality 7. Service
4) What are the factors that influence you to visit Big-Bazaar?
a) Attracted by ads family force d) Shopping experience g) Low Prices
b) Word of mouth
c) Because of
e) All products in one roof
f) Offers
5) Which media you come across related to BIGBAZAAR ads? Print media Radio Television Others Internet
Page 117

6) Which are the advertisements of BIGBAZAAR you come across? Television Ads Leaflets & Pamphlets Hoardings, Boardings & Paintings Others
7) What is your opinion about advertisements? Very good Worst 8) do you think advertisements of BIGBAZAAR were usefull? a) Very informative b) Helps in identifying BIGBAZAAR as differently c) Highly influences to visit BIGBAZAAR & purchase Good Average Bad
9) According to you, which media will be helpful to you for getting information about BIG BAZAAR?
a) TV ads Wallpaints b) Hoardings c) Road shows d) Pamphlets e)
10) To what extent are products/prices/ services
you
happy
with
Big
Bazaars
Parameters
Highly Satisfied
Satisfie d
Neithr satisfied nor dissatisfied
dissatis fied
Hig diss fied
1. Products 2. Prices
Page 118

3. Services
11) Rate satisfaction level regarding shopping at BIGBAZAAR
Highly
Satisfied
Neither satisfied
dissatisfied
Highly dissatisfd Satisfied Nor dissatisfied
12) . If not big Bazaar where do you go for shopping? . Reasons .. 13) What is special about Big bazaar? (Rate the parameters from 1-5)
Parameters 1. Service 2. Offers 3. New Products 4.Variety 5. Quality 6.Advertisem ent
1[Extreme poor]
2[poo r]
3[Fair]
4[Good]
5[Very Good
Page 119

7. Shopping Experience
14) . What is your purchase plan before coming to Big-bazaar? a) To purchase b) Just for visit c) To know about the new offer e) If good offer found than to
d) To know the new products purchase.
15) Which are the sections you normally purchase the product? FMCG Food items Apparels Electronic
e) others 16) . How often do you visit BIG BAZAAR ? First time Once a week Twice a week
Weekends During festival
Once a month
Anytime
17) . What are the expectations from Big bazaar?
(1which you expect the most, and 2nd accordingly and 6 is least ) Offer Quality Variety Shopping Experienc * New products Low price
18) Would you like to visit BIG BAZAAR again ? (a) Definitely (b) Not sure (c) No
Page 120

If No, (Please specify the reasons) ____________________________________________________ 19) Suggestions or comment for further improvement of BIG BAZAAR ___________________________________________________ ________________________________________________________________ ******************* THANK YOU ********************
Page 121

A PROJECT REPORT On Analysis On Customer of Big-Bazaar

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A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

Introduction to the topic

Need for the study

Topic for the study A Analysis on customer of Big-Bazaar,at Hubli.

Hubli, To study the present promotion activities of Big-Bazaar Hubli

To evaluate customer walk-in at Big-Bazaar

A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

Since the Tv Advertisement is most attractive media as per the

A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

INDUSTRY PROFILE INTRODUCTION

A Analysis on Customer of Big-Bazaar.

Introduction to Retail Industry

A Analysis on Customer of Big-Bazaar.

An overview on Retail Revolution in India

A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

Company Profile Why pantaloon

A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

Valuing and Nurturing Relationships: to build long term relationships.

Big Bazaar Isse sasta aur accha kahin nahi

A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

Big Bazaar Getting Bigger

A Analysis on Customer of Big-Bazaar.

Private Label Initiatives

Big Bazaar Fashion-Private Label Brands

A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

Affiliated companies (Partner Companies)

A Analysis on Customer of Big-Bazaar.

Future Capital Holdings

Coverge M retail (India) Ltd

A Analysis on Customer of Big-Bazaar.

Galaxy Entertainment Corporate Ltd.

Joint Ventures Companies

A Analysis on Customer of Big-Bazaar.

Big Bazaar store, Hubli Store study

Different levels of the store : Level 1:

DEPARTMENTS WITH THEIR PRODUCTS: -

b) NBD (New Business Development)

A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

A Analysis on Customer of Big-Bazaar.

g) Girls Section: 1) Ethic wears 2) Co- ordinates 3) Cotton frocks

A Analysis on Customer of Big-Bazaar.

b) Confectionaries: All kinds of Chocolates & Confectionaries

A Analysis on Customer of Big-Bazaar.