Scribd Logo
Upload

Welcome to Scribd!

  • FRL Scale Construction

    Uploaded by

    Arathi Sundarram
    12 views2 pages

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views2 pages

    FRL Scale Construction

    Uploaded by

    Arathi Sundarram

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Waysofshopping SC1Importanceofproductinformation v1+v29+v11 SC2 Positivetowardsadvertising SC3 SC4 SC5 SC6 Enjoymentfromshopping Specialityshops Pricecriterion Shoppinglist v20+v44+v58 v4(rec)+v53+v46

    v25(rec)+v12+v36 v41+v15+v28 v47+v60+v6(rec)

    Qualityaspects APA1 Health APA2 Price/qualityrelation APA3 Novelty APA4 Organicproducts APA5 Taste APA6 Freshness v56+v35+v49 v64+v13+v7 v40+v67+v8(rec) v16+v9+v30 v5+v21+v50(rec) v22+v39+v48

    Tilberedningsmder CS1 CS2 CS3 CS4 CS5 Interestincooking Lookingfornewways Convenience Wholefamily Planning v43+v62(rec)+v18(rec) v69+v24+v37 v52+v14+v59 v2+v34+v68 v61(rec)+v66+v31

    CS6

    Womanstask

    v57+v26+v32(rec)

    Consumptionsituations US1 US2 Snacksversusmeals Eatingout/socialevent v10+v65+v23 v27+v45+v42

    Purchasingmotives CO1 Selffulfilmentinfood CO2 Security CO3 Socialrelationships v51+v63+v54 v19+v3+v33 v17+v55+v38

    (rec)=shouldberecoded

    You might also like