Bikes in India

By:Himanshu Saxena Chandan Kumar Singh Amritesh Singh Click to edit Master subtitle style Mahesh Dontul Sashikanth Yenika Anurag Rana Piyush Bhandari Yudhvir Singh Nirvan Rustagi Gaurav Tripathi
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Contents
• • • • • • •

Introduction Hero Honda Bajaj Auto TVS Motors Honda Motors Yamaha Motors Royal Enfield
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Bikomania

Click to edit Master subtitle style

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Origin of Bikes

Gottleib Daimler-First gas engine motorcycle-1885 8/12/12 44

Origin of Bikes

The first bike ever was inspired from a horse carriage and was called ‘Indian’ built by the Indian Motorcycle company in America. Birth of the motorcycle industry in India in 1955 for the Indian army. The first batch of 350cc Bullet - the super bike in India of all times, from the Royal Enfield Company of UK were received and assembled at Chennai.

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Bikes And Its Needs

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Bikes And Its Needs

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Bikes And Its Needs

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Bikes And Its Needs

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Motorcycle Distribution Across Globe

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Distribution Across Asia

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Production : Top 10 Countries

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Sales trends in India
• •

Second largest market in the world 5 times the size of Indian passenger car market

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Factor Influencing Indian Market

Infrastructure development, especially in rural areas Increase in disposable income Innovation- development and introduction of new products, new technology, etc. Product characteristics like greater utility (in terms of road space, parking space, low cost of 8/12/12 1414 acquisition, etc.)

• •

Major Players

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Market share

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Contents
• • • • • • •

Introduction Hero Honda Bajaj Auto TVS Honda Motors Yamaha Royal Enfield
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“Hero Honda – Desh ki dhadkan ”

Hero Honda

People
• •

Brijmohan Munjal – Chairman Pawan Munjal – CEO @ MD

Products

Bikes

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1818

Hero Honda first to introduce Bikes in India
• •

Huge Population( 1billion in 1980’s) 35% of the population were Improvised. Growth in per capita income in last decade. Growing infrastructure. “THE LISCENCE RAJ” customers in India for Bajaj Chetak were made to wait for 10 years 8/12/12 1919

• •

Hero Honda

Basic Details

Head quarters in Dharuhera,Haryana Revenue $ 2.8 bln Website: www.herohonda.com. M.D. and CEO – Pawan Munjal Chairperson Brijmohan Munjal

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Milestone and Activities

1983 Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed 1984 Hero Honda Motor Ltd. Incorporated 2000 Splendor declared 'World No. 1' - largest selling single two-wheeler model . HHML is known for its innovative & 8/12/12 2121 Aggressive Marketing. The

Products time lines.

1985 – CD 100 rolled out 1989 – Sleek introduced 1991 - CD 100SS introduced 1994 – Splendor introduced 1997 – street introduced 1999 – CBZ introduced 2001 – Passion and joy introduced 2002 – Dawn and Ambition introduced 2003 – CD Dawn, Splendor+, Passion plus, Karizma 2004 – Ambition 135 and CBZ* 2005 – Super Splendor, CD Deluxe, Glamour, Achiver. First scooter model Pleasure introduced. 2007 8/12/12 - Hunk, CD Deluxe, Passion Plus, Splendor NXG 2222 Wide mix of bikes Fuel economic bikes CBZ(Power & Style)

Bikes of Hero Honda
Sl.no 1 2 3 5 6 7 8 9 10 11 12 8/12/12 Brand name Splendor Splendor+ Super splendor Splendor Nxg Passion Pro Passion+ CBZ CBZ Xtreme Hunk Karizma Karizma ZMR Category 100 cc 100 cc 125 cc 100 cc 100 cc 100 cc 160 cc 160 cc 150 cc 225 cc 225 cc Price(INR) 39,000 42,350 48,600 43,600 46,500 42,000 58,300 63,000 61,800 75,700 95,000 2323 Passion Splendor Brand

CBZ Hunk Karizma

Splendor

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Splendor “Fill it shut it forget it”

Launched in 1994 Variants:–

Go

Splendor Splendor+ ………………………”Generation nayi bharosa wahi” Super Splendor. Splendor NXG Splendor Pro

Made to cater for the need of the customer for fuel efficiency.
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Target customers

2525

Hero Honda Passion

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Hero Honda Passion “Born in a studio”

Launched in 2001 Operates in:–

Go

100 cc. Fuel economy( a bit more stylish than Splendor)

It got introduced as a bridge model between CBZ and Splendor . Target customers

Those who wanted a mix of Style and Fuel efficiency.
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Hero Honda CBZ

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CBZ “Fully loaded ”
Go

Launched in 1999 Operates in:–

160cc. CBZ Xtreme

Made to cater for the need of the customer for Power & Style.

An attempt to break Hero Honda’s image of only fuel economic bikes.

Target customers

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Young guys who want to test the rush of their adrenaline.
2929

Karizma “Jet set go”

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Karizma “Jet Set Go”
Go

Launched in 2003 Operates in:–

225cc. Design and Style Category

Made to accelerate your heart beat, it is the racer its cool and it is always ahead. Target customers

All those who want a stylish bike more of a status symbol rather than utility

– The bike is predominately associated with3131 TV show 8/12/12

Hero Honda Hunk

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Hunk “Every body follows the Hunk”

Launched in 2007 Operates in:–

Go

150 cc Stylish category

Made at par with CBZ but its features are loaded towards looks and style a. Target customers

Young population All those who want a stylish bike. A bike that is different from others.
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Hero Honda in news

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Contents
• • • • • • •

Introduction Hero Honda Bajaj Auto TVS Honda Motors Yamaha Royal Enfield
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“Buland

bharat ki buland tasveer Humara.. Bajaj


Go

Bajaj

People
• •

Founder Jamnalal Bajaj (1884-1942). Rahul Bajaj grandson of Jamnalal Bajaj Chairperson of Bajaj Auto and MP of Rajaya Sabha.

Companies
• •

Bajaj Group Bajaj Tempo. Bajaj Auto
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Bajaj Auto

Basic Details

Head quarters in Pune Products Bikes, Auto rickshaw, scooter Revenue Rs 16,975 crs Net income Rs 3340 crs Employees 10,250 Parent Bajaj Group Website: www. bajajauto.com . Managing Director Rajeev Bajaj.
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Products time lines.

1971 - three-wheeler goods carrier 1972 - Bajaj Chetak 1976 - Bajaj Super 1977 - Bajaj Priya 1977 - Rear engine Autorickshaw 1981 - Bajaj M-50 1991 - Kawasaki Bajaj 4S Champion 1993 - Bajaj Stride 1994 - Bajaj Classic 1995 - Bajaj Super Excel

Ad ve DT nt of SI

Scooter age

Bike launched

Bike age

1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw 1998 - Kawasaki Bajaj Caliber; Bajaj Legend, India's first four-stroke scooter, Bajaj Spirit 2000 - Bajaj Saffire

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2001 - Eliminator, Bajaj Pulsar 2003 - Caliber115, Bajaj Wind125, Bajaj Pulsar Bajaj Endura FX

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Bikes of Bajaj
Sl.no 1 2 3 4 5 6 7 8 9 10 8/12/12 Brand name Pulsar Pulsar Pulsar Pulsar Avenger Discover Discover Discover Platina Platina Category Price(INR) 135 150 180 220 220 100 125 150 100 125 53,000 57,300 66,000 82,500 77,010 40,000 45,500 50,000 32,100 35,377 The Brands

Pulsar
Avenger Discover Platina
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The DTSI technology

Digital twin spark Ignition

DTSI - digital twin spark ignition technology. We know that in petrol engine we require spark plugs to initiate ignition of A/F mixture. In DTSI instead of one sparkplug we have two plugs. More over when these sparkplugs should initiate the spark is determined by microcomputers. In India it was Bajaj who are having patents for their 150-220CC bikes.

The major benefits of this technology were :–

a) The fuel efficiency got drastically improved b) The power weight ratio improved 4040

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135c c

180c c

Pulsar

150c c

220 cc

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Pulsar “Definitely Male”
Go

Launched in 2001 Operates in:–

135 cc,150 cc,180 cc,220 cc. Pulsar is leader in 150 cc category with 43% market share.

Made to cater for the need of the customer for power.

It’s a boy Digital biking Inspiring confidence
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– Distinctly ahead 8/12/12

Discover
100c c 125c c

150c c

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Discover “100 km/litres bike ”

Launched in 2004 Operates in:–

Go

125cc,150 cc. Claims to give a mileage of 101 km/hour.

Made to cater for the need of the customer for mileage.

Bajaj Discover par 1 litre -100 km.

Target customers

People who go for job and want fuel efficiency People who want to travel and explore
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Platina

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Platina “Jhalak Dikhlaja ”
Go

Launched in 2006 Operates in:–

100 cc,125 cc.

Made to cater to the masses who were using bicycles to switch over to Bikes.

Jhalak Dikhlaja campaign to influence the masses. Lower prices below 32000.

Target customers

Lower middle class preferring mileage. Was hit in Villages and rural regions
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Avenger

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Avenger “Feels Like God ”
Go

Launched in 2007 Operates in:–

220 cc. Cruiser bikes category (priced 30,000 less than Kawasaki-Bajaj eliminator.

Made to cater for the need of the customer for long distance driving & looking grand.

I forgive them all …….it feels like God.

Target customers

Bike lovers ,long distance users. People with nicely built personality.
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Bajaj in news

The 'bigger and sportier' brands, Discover and Pulsar now account for ~66% of Bajaj Auto's two-wheeler volumes, with Pulsar recording average volumes of 75,000 per month and Discover averaging 135,000 units per month. The company plans to launch Boxer 150cc in the domestic market in August 2011, targeting the rural 8/12/12 4949 market. The product is likely to be

Bajaj in news

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Contents
• • • • • • •

Introduction Hero Honda Bajaj Auto TVS Honda Motors Yamaha Royal Enfield
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TVS Group

Base in Chennai and Madurai . The largest and the most visible company is TVS Motors, one of the top 3 two-wheeler manufacturers in India. TV Sundaram Iyengar and Sons is the holding company of the group; the founder was T. V. Sundaram Iyengar. Management of almost all the companies is by family members. Most of the group companies maintain a low profile and follow a conservative management style
Sundaram Finance • Notable companies in the group India Wheels are :Axles India TVS Motors Brake India ZF Electronics TVS (India) Sundram Fasteners

TVS 8/12/12 Infotech (TVSi)

.

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TVS Motors
Ø

TVS Motor Company is the third largest two-wheeler manufacturer in India and is among the world's top ten. It employ over 40,000 people with an estimated 15 million customers. Its revenue is Rs. 1392.96 crore. It manufactures motorcycles, scooters, mopeds and auto rickshaws. It was started by in 1978 by as a JV between Sundaram Clayton, a group company, and Suzuki Motors, Japan. Launch of 7 products on the same day seen as a first in automotive history. The Company now has 604 exclusive dealers and over 2,500 authorised sub dealers and service centres.

Ø

Ø

Ø

Ø

Ø

Ø

Key People :v

v

Venu Srinivasan, Chairman 8/12/12 K N Radhakrishnan, President & CEO

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Products TVS
Name Star sport Centra Star city Jive Victor Flame Fiero ApacheRTR 180 cc 100 cc 100 cc 100 cc 110 cc 125 cc 125 cc 150 cc 180 cc Price(INR) 38,590 41,187 47,555 50,800 47,990 57,200 48,000 87,900

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TVS APACHE

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or never”

“Its now

5757

APACHE (Racing DNA unleashed)
• •

Go

Launched in 2006 Variants

Apache 150,Apache RTR 160&180 cc

Design and styling.
Bike is primarily designed with a racing approach , muscular design theme, Due to the elongated tank design and the lower height, the centre of gravity is closer to the ground.

The target customers are again the 8/12/12 5858

RTR Technology

Racing Throttle Response : When the accelerator pedal pressed suddenly, how fast power output of engine increases implies the throttle response of that vehicle Overtaking After following a vehicle or going side by side, there is a need for sudden increase in power to execute a successful overtaking. This is why throttle response plays a crucial role in racing. Coming out of a corner While entering a corner, brake is applied or at least power is reduced. As soon as the corner is passed, the car should be accelerated quickly. Better throttle response gives a sudden surge in power.
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TVS Star City

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Dumdar6060

TVS Star city (Dumdar Shandar Super star)
§

Go

Launched in: 2004 Variants: New 110cc Variant replaces old 100cc variant. Brand Elements
§

§

§

Feather-like weight , power economy indicator ,Intelligent speedometer ,Electric start , CVTI , technology engine , Average of about 80 Kmpl.

§

Facts :
§

First motorcycle in the country to come up with a five year warranty . Has crossed the 3 million mark in cumulative sales. One of the most selling bikes of India.
6161

§

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TVS VICTOR More smiles

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per hour

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TVS VICTOR

Launched in: 2001 Variants

Victor GX, Victor GLX , Victor Edge.

USP :

CVTI Engine , mileage of 85 km/hr, 125cc, blessed with temperature sensors in engine , mix of power and style.

colours :

Blue , Red , Black , Silver

Competitors 8/12/12

:

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Contents
• • • • • • •

Introduction Hero Honda Bajaj Auto TVS Honda Motors Yamaha Royal Enfield
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Honda Motorcycles and Scooters India Ltd.

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Honda

Founder - Soichiro Honda Headquarter – Tokyo, Japan In 1928, Honda opened his own repair shop. He started the Honda Motor Company at the age of 41 years in 1948. Principal - dedication to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction.
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HMSI

Honda Motorcycle & Scooter India Pvt. Ltd (HMSI) is a fully owned subsidiary of Honda Motor Company Limited, Japan. Set up in 1999, it was the fourth Honda automotive venture in India, after Hero Honda, Kinetic Honda Motor Ltd and Honda Siel Cars India Limited. Headquarters of the company located in Gurgaon in Haryana.
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are

Product Line
S. No. Model 1 2 3 4 CB Twister Description 110 cc Price(INR) Rs. 48,863 Rs. 59,214 Rs. 57,143 Rs. 67,787

CBF Stunner 125 cc CB Shine CB Unicorn 125 cc 150 cc

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CB Unicorn …Be a wing rider !
TVC: Unicorn Engine Displacement: 150 cc Price: Rs. 67,787

Ø Ø Ø Ø

Excellent Power Great Styling Good Mileage India’s first monoshock absorbers bike

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CB Twister … Wake up to a dream
TVC: Twister
Ø

Ø

Engine Displacement: 110 cc Price: Rs. 48,863

Ø Ø Ø

Excellent Mileage Stylish Affordable

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CBF Stunner … Absolute sensation
TVC:
Ø

Ø

Engine Displacement: 125 cc Price: 59,214

Ø Ø Ø Ø

Excellent graphics Sporty Looks Wider Tubeless tyres Powerful yet economical engine

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CB Shine … Winner’s choice
TVC: Shine
Ø

Ø

Engine Displacement: 125 cc Price: Rs. 57,143

Ø

Ø Ø

Ø

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Balance of pickup and mileage Optimax engine Lightweight advanced diamond frame for excellent ride comfort & stability Puncture resistant tuff up tubes

7272

HMSI in News

HMSI has a market share of about 1314 per cent in the country’s twowheeler market. HMSI is set to cross two million twowheeler sales this year, up from 1.6 million it logged last year in India. HMSI is in the process of increasing its manufacturing capacity to 4 million two-wheelers a year with a 8/12/12 new plant in Karnataka, up 7373 from 2.8

Contents
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Introduction Hero Honda Bajaj Auto TVS Honda Motors Yamaha Royal Enfield
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YAMAHA “Yes
Yamaha”

Firstly established in the world in 1960 Entered India in 1982 First model was (RD 350)

Launched another spectacular model RX 100 in 1985

Was the first company to promote maximum segment bike (RD-350),(DOUBLE ENGINE) in India.
• •

Firstly manufactured 2-stroke motorcycles.
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INDIA YAMAHA MOTOR Yamaha made its initial foray into India in 1982. • Entered into a 50:50 joint-venture with the Escorts Group in 1996. • In August 2001, Yamaha acquired its remaining stake becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). • In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to 8/12/12 7676

PRODUCT LINEUP
Name
Yamaha RX100 Yamaha RD

cc
100 350

Price(INR)
35,000 60,000 72,000 65,000 67,000 1,08,800 20,00,000 10,60,000 1250000 10,00,000 1,08,800 53,000 52,000 49,000 47,000 SZ series Sports bike FZ series

Yamaha Fazer 153 Yamaha FZ Yamaha FZS Vmax Mt-01 YZF-R1 FZ-1 YZF-R15 SZ-R SZ SZ-x 153 153 1679 1670 998 998 149.8 153 153 153 123

Yamaha-R15 149.8

8/12/12125 YBR

7777

YAMAHA RX100

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RX 100

Launched in 1985
Was bread and butter model for M/s Escorts Ltd for 12 years 1985 to 1996.

The RX100 was everything for every one

A racy, noisy smelly 2-stroke for the power hungry.
– – –

A reliable ride for the family man.
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A style statement (back then) for the youth.

YAMAHA RD350

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Yamaha RD350
For the few who dared to Dream and be different
• •

First indian bike with twin exhaust

The RD 350 was the very first super performance offering to the Indian Consumers and in competition with the Bullet 350, the Jawa (Yezdi) 250 2 stroke.

Big bike for Bike lovers like the Bullet.

Did not make a great impact because of high price and low mileage.-lethal bikeRD8/12/12 “Rapid Death”. 8282

YAMAHA R15

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YAMAHA YZF R15 (RACING INSTINCT Go)
Launched in 2008 • Sports bike •Striking features

– – – –

Delta Box Frame. Linked Mono cross Suspension.

Liquid cool engine Very powerful for 150 cc engine. the young people is being 8484

Target customers
– Again 8/12/12

YAMAHA FZ (Lord Of the Streets)

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8585

YAMAHA FZ

(Lord of the streets)
Go

Launched in 2008

Variants
•FZ

16

•FZ-S

Stylish sports bike with eye catching features.

Trendy aerodynamic windshield for a smoother ride.
– –

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Mono cross suspension adopted.

8686

YAMAHA FAZER 150 cc

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YAMAHA FAZER (TOURING SPIRIT)

Go

Launched in 2009
It came from the global Fazer series known for its sports touring and looks.

New Features
– – –

Coordinated aerodynamic cowling. India’s first 140/60-17 ‘’ radial tyre. Has triple macho design concept.

A stylish touring bike
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Sports Bikes Yamaha

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What’s new
July 01, 2011

Yamaha continues to witness a high growth trajectory records

June 01, 2011 Yamaha upbeat about the Indian market registers domestic sa May 31, 2011 May 12, 2011

Yamaha all set to kick-start the R15 One Make Race Champion

Yamaha unveils its FZ series in a whole new look.

May 01, 2011 Yamaha continues to follow a high growth trail, records domes

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Contents
• • • • • • •

Introduction Hero Honda Bajaj Auto TVS Honda Motors Yamaha Royal Enfield
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Royal Enfield
Built like a gun goes like a bullet

Royal Enfield motorcycles were made in England and sold in India from 1949. A suitable motorcycle for Army and Police for patrolling country’s border. In 1955, the Redditch company partnered with Madras Motors in India to form 'Enfield India' to assemble. In 1994, Eicher Group bought into Enfield India. In late 1995, the Enfield India firm acquired the rights to the name Royal Enfield.

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Eicher Group
§

The Eicher Group is one of India's leading automotive groups .
§

Go

Tractors Commercial Vehicles Automotive Gears Exports, Garments Management Consultancy Motorcycles

§

§

§

§

§

§

Eicher Motors Ltd.

Eicher motors-Commercial vehicles Royal Enfeild –Motor cycles
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Royal Enfield bikes
Sl.no 1 2 3 4 5 6 8/12/12 Brand name Bullet Bullet Electra Thunder bird Classic Classic Classic Chrome Category 350 cc 350 cc 350 cc 350 cc 500 cc 500 cc Price(INR) 68,090 Bullet 82,500 89,483 93,200 1,24,354 1,23,743 9494 Classic Thunder bird Brand

Royal Enfield Bikes Bullet Electra
Go

Classic Chrome

Thunder Bird

Bullet 350

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Salient features of Royal Enfield

Bikes are promoted as lifestyle bikes not for ordinary. Connects to “Pleasure of biking” philosophy. Do not concentrate on volume game. The equation

• •

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Customer of Royal Enfield
• • •

Bike lovers. Muscle men. Those who want to be different from others.

The company organizes annual events and rides such as the Himalayan Odyssey, The tour of the Rann of Kutch, The tour of NH 17 (Mumbai to Goa), the Tour of Rajasthan, the tour of the North East and the Southern Odyssey.
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LML

Lohia Machinery Ltd

Incepted in 1978 Majorly played in scooter sector after collabrating with Piaggio of Italy. Vespa,Freedom. First bike to demonstrate that bikes can be with colors other than black & red.
9898

LML freedom launched in 2002

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LML

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Conclusion

Bike market in India is still concentrated on the smaller fuel efficient bikes. Quite recently with the increase in purchasing power the demand for powerful bikes among youth is increasing. Demand for bikes for enjoyment purpose is increasing (promotions like adventure sports and reality shows are working). Still rural market needs to be immersed and activated.
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Customer Segmentation
Category CC 100 110 125
150 &160c c

Average of Price(INR) 41,288 46,888 49,753 65,286 76,950 82,553 81,296

Brands in category 10 3 8 14 2 4 4

Market segment

Utility bikes

180 220 350
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Stylish Utility bikes Low end sports bike
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Pleasure

Thanks for your time and Consideration

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