AN APPEAL TO PHILIP MORRIS Robert Blair Carabuena is Bad for Your Corporate Health

Philip Morris International Inc. (PMI) is the leading international tobacco company, with products sold in approximately 180 countries. It claims in its Company Overview ( w.aspx) that their employees are one of our greatest strengths and that its global workforce of some 78,000 employees that hail from all over the world are highly motivated, talented and united in company goals. PMI also claims that its employees are its foundation and that it looks for people who share our unique values , which among others, include emotional intelligence because Our behaviour and moods affect others and being emotionally perceptive to the feelings of others and having the sensitivity to influence the moods of others in a positive way. Last Saturday, August 11, 2012, a certain ROBERT BLAIR CARABUENA, identified as an executive of Phillip Morris International was caught on camera berating and manhandling an on-duty MMDA traffic enforcer. The incident took place at Capitol Hills Drive corner Tandang Sora in Quezon City.

This video has created a firestorm in the regular and social media with many calling for immediate action against an individual who has assaulted a person of authority. The MMDA, according to news reports, will file the appropriate charges against CARABUENA. We do not know the reason/s that agitated him to confront the traffic enforcer. But whatever the reason, this behaviour is inexcusable and must never be condoned by a globally recognized company that counts among its values emotional intelligence. Whether it likes it or not, ROBERT BLAIR CARABUENA has now also become the poster boy of Philip Morris International. His behaviour is a disservice to the corporate image of PMI and the global goodwill it has earned all these years. We call on PMIU to immediately act on this unforgiveable incident and accordingly fire him. Philip Morris International, ROBERT BLAIR CARABUENA is Bad for Your Corporate Health! Signed:
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Dr. J. Prospero E. De Vera III, PhD Ma. Lourdes N. Tiquia Ellen Tordesillas Marilyn Manaay Robles