BRAND INDIA

Free Market Democracy
Sudhir Kumar Jha

Agenda :      Branding Positioning Growth Drivers Summary 20/Nov/07 2 .

Brand : Identity 20/Nov/07 Consciousness 3 Source : Indian Brand Equity Foundation .

Example : Germany 20/Nov/07 Source : Indian Brand Equity Foundation 4 .

Positioning : Investment 20/Nov/07 Source : Indian Brand Equity Foundation 5 .

Example : USP 20/Nov/07 Source : Indian Brand Equity Foundation 6 .

Growth : Infrastructure 20/Nov/07 Knowledge 7 Source : Indian Brand Equity Foundation .

Result : Value 20/Nov/07 Source : Indian Brand Equity Foundation 8 .

Drivers : Young 20/Nov/07 Middle 9 Source : Indian Brand Equity Foundation .

Summary : Market 20/Nov/07 Source : Indian Brand Equity Foundation 10 .

Thank You !!! 20/Nov/07 11 .

Reference : http://www.aspx Indian Brand Equity Foundation (19/11/07) 20/Nov/07 12 .aspx http://www.org/economy/economyoverview.ibef.ibef.org/economy/consumermarket.