FAST MOVING CONSUMER DURABLE INDUSTRY RESEARCH Click to edit Master subtitle style (FMCD

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Suman Ghosh
8/19/12

About FMCD industr y  Started in 1946 by Masaru Ibuka and Akio Morita Got the name Sony Corporation in 1951 Sony Corporation decided to set up a 100% subsidiary called Sony India on 16th January 1995   8/19/12 .

8/19/12 . This industry includes all those goods which are durable i. refrigerators. air conditioners and washing machines. Instruments such as kitchen appliances (microwave ovens.  products whose life expectancy is at least 3 years. grinders etc) are also included in this category.e.FMCD: The Consumer Durables industry consists of durable goods and appliances for domestic use such as televisions.

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Classification Of FMCD 8/19/12 .

3. 4. CHINA INDIA BRAZIL MEXICO SOUTH AFRICA Source: Consumer Electronics 8/19/12 .Top 5 Nations (Consumer Durable Goods) 1. 2. 5.

TYPES OF PRODUCTS  Furniture Household Appliances Electronic Goods Automobiles    8/19/12 .

The Indian consumer durables can be segmented into three key groups Overview of India’s Consumer Durables Market 8/19/12 .

Top players in consumer durable industry: • Nokia India • LG Electronics India Limited • Philips India • Titan Industries • Samsung India Electronics • Whirlpool Appliances • Siemens • Sony India 8/19/12 • Videocon Industries .

Characteristics Consumer Durable Industry 8/19/12 .

Indian Consumer DurablesOverview 43 % 8/19/12 .

Consumer Durable Supply Chain COMPANY SHOWROO M E Retail 8/19/12 .

Indian Durable industry 8/19/12 .

Yet an issue After Sale Service & Customer Satisfaction  8/19/12 .Key Problem Areas In Industry  Quality .

But the importance of  . particularly 8/19/12 for housewives. Semi Skilled and unskilled workers.Conclusion  It provides jobs to lakhs of professionals. particularly women. Skilled. It improves the quality of life of people by providing Entertainment / information / education / comfort and helps reduce daily chores.

.Thanx ….Just Marketing Click to edit Master subtitle style 8/19/12 .

Any Question???? 8/19/12 .