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PRINCIPLES OF MANAGEMENT

PRESENTED BY
BHAVIN GUPTA-011136 ALBIN JOHN-011137 ANKITHA MOHANKUMAR-011135 VISHAL MASSEY-011130 SWAPNALI PATIL-011139 GANESH KASHID-011156 SACHIN MULIK-011134

INTRODUCTION
Telecom in the real sense means transfer of information between two distant points in space. Telecom stands as one of the most essentials elements of the business world in terms of Connecting the world. Telecom is a huge and varied fastness of technologies, companies, services and politics that is truly global in nature.

HISTORY
Pink is now Red as Hutch is now Vodafone from 21stSept,2007 officially announced in Mumbai. Successfully rebranded HUTCH as VODAFONE in 2007. Rebranding includes- Change in good Baseline- Hutch is now Vodafone Pink is now Red as Hutch is now Vodafone in

PLAYERS OF TELECOM INDUSTRY


Vodafone Airtel Reliance BSNL Idea

FUNCTIONS
Planning Organizing

Staffing
Leading Controlling

PLANNING
Planning implies our goals and actions in advance and decide, What to do? and How to do? Planning is based on a logical or systematic manner. Long term plans is for five to ten years . Medium term plans is for two to three years.

MAKING OF ZOO ZOO


Prakash Verma of Nirvana Films. Filmed in South Africa with local crew. Movement, Talk, Gestures, Emotion, Costume Designs & artwork. Advertisement characters promoted by Vodafone during IPL 2. Campaign to communicate the VAS offered b the company The ads were created under executive by Ogilvy & Mather, and agency under executive Creative Director, Rajiv Rao, South Asia.

THIS IS HOW ZOOZOO WAS MADE

ZOO DESIGN
2 Design were considered Fat potato head Slim version with bigger face. Egg head version finalized. Characterization: Leads simple lines, emotes like humans. Talk rubbish. Simple, Silly, Funny, Adorable. Hearty laughs.

ORGANIZING
More planning will not help in achieving objectives. It is establishing the internal organizational structure.

The focus is division, coordination, and control of tasks and flow of information.

CAMPAIGN ADS
Campaigns penetrated both in the media as well as in social networking sites. Representation of a common man depicted as a cartoon character Zoo zoo. Wide media coverage, more precisely through video. Easy & cheap moving picture leading to low production cost. No celebrity endorser - No associated risks & costs.

SUCCESS OF ZOO ZOOS


Zoo zoos dominating social networking sites. Created strong Association. Wallpapers, ringtones, videos, contests, pictures, stories etc of zoo zoos. Videos had 3 million hits in 3 weeks. Most watched video Most watched brand in breaks.

CONTROLLING
Characteristics of the Control Process. Management Control Strategies . Designing Effective Control Systems . Dysfunctional Consequences of Control .

LEADING
Influence is the power to affect others. Goal is the end one strives to attain. Interpersonal means between persons. Thus, a leader has more than one person (group) to lead. Transformational Leadership

LEADING:TELECOM BATTLE
Airtel & Idea are biggest competitors. Airtel launched My Airtel My offer with Madhavan and Vidya Balan. Idea launched Walk when you talk with Abhishek Bachan

STAFFING / HUMAN RELATIONS


Recruiting Selecting Hiring Training of employees

STAFFING / HUMAN RELATIONS


Reviewing and developing procedures to promote efficient, effective human resources operations. Reviewing forms and making recommendations for improvement. Reviewing the Human resources handbook annually; Identifying process that should be automated; and Assisting in developing appropriate planning parameters.

COMPANY MARKET SHARE IN 08


Operator Subscribers Nov(2008) Share %

Aircel
BPL Mobile BSNL Bharti Dish net Wireless Hutchison Idea MTNL Reliance Comm. Spice Telecom Tata Teleservices Vodafone Essar

10,002,810
1,294,760 36,209,960 61,984,730 607,620 30,751,710 24,001,580 3,241,850 39,035,470 4,210,670 17,421,400 44,126,260

4.1%
0.5% 15.0% 25.6% 0.3% 12.7% 9.9% 1.3% 16.1% 1.7% 7.2% 24.2%

SWOT ANALYSIS
STRENGTH
1. 2. 3. 4. The company is very focused on Telecom. It has Leadership in fast growing cellular segment. The only Indian Operator, other than VSNL, that has an international submarine cable. Advertisement strategy of the company.

1. 2. 3. 4. 5. 6. 7.

WEAKNESS
The fast-expanding IPLC market. Latest technology and low cost advantage. Huge market Competition from other cellular and mobile operators. Saturation point in basic telephony service. Poor network coverage in the rural areas. Low penetration Rural market.

OPPORTUNITIES
1. 2. 3. The fast extending IPLC market Latest technology and low cost advantage Huge market

THREATS
1. 2. Competition from other cellular operators like BSNL, Airtel, Idea etc. TRAI interference and regulation may reduce growth potential.

The 14 Management Principles from Henri Fayol


Division of Work Authority Discipline Unity of Command Unity of Direction Subordination of individual interest Remuneration

Centralization Scalar chain Order Equity Stability of Tenure of Personnel Initiative Esprit de Corps

CONCLUSION
Mobile is always at the heart of what the company do, but now they are moving into integrated mobile and PC communication services-Vodafone Essar

BIBLIOGRAPHY
www.vodafone.com www.trai.govt.in