PIN Quarterly Newsletter

April – June 2012

Total PINfluence: 258
16 partners reported PINinformed pieces of content during the second quarter of 2012, producing a total of 258 pieces of PIN-informed stories, interviews, or events from the PIN community.

Total New Sources: 14,440
14,440 new people became sources for PIN newsrooms. Of these, 5,757 people are now sources for Global PIN – all Standard PIN partners have access to search and query these new people.

* PINfluence tallies reflect the number of pieces of content informed by PIN at each

newsroom, as reported by logging PINfluence in AIR. If your newsroom is not listed and you feel it should be, it could be because you have not filed PINfluence for all PIN-informed content.

Total New Partners: 15
15 organizations joined PIN – Vermont Public Radio, PBS SoCal, WAMC, WVIK, Jefferson Institute, KPLU, WTVP, Michigan Radio, KOTO, WNIN, WXXI, WITF, In the Life Media, Essential Public Radio, and KBCS.

The PIN Community
PIN trends, demographics, performance and health:
In the second quarter of 2012 both the number of newsrooms using PIN and the number of new sources grew. PIN’s diversity continues to expand and the creativity of PIN newsrooms querying and producing insights from the Network impresses as usual. Sources appearing in content this quarter have reported only 40-50% of their demographic information. Given this, most sources whose demographic info we know who were cited in content were white and liberal with incomes over $50,000. Continue to ask those standard demo questions so we can learn more about people and target our queries even more accurately. Across the PIN Community, the top three queries (by responses) were: NPR’s Living the American Dream: are you doing better than your parents? – 1726 responses MPR’s What’s driving you to vote this year? – 257 responses Colorado Public Radio’s Words That Speak to Me – 176 responses

Total Queries Sent: 257
PIN newsrooms published 257 queries this quarter. These queries garnered a total of 6,283 submissions.

April – June 2012

Is that a woman in your story?
In 2010, according to the Global Media Monitoring Project, only 24% of the people interviewed, heard, seen, or read about in mainstream broadcast and print news were female. We live in a nation that is 51% female, yet one of the most powerful tools at our disposal, the press, is gravely un-diverse. Media are failing when it comes to gender representation of sources in stories. The silver lining? PIN does a whole lot better.

Highlights from PIN newsrooms
1. OPB’s “Learning with Less” series followed two families, a principal and two teachers through school budget cuts 2. Fronteras used PIN to host a follow-up event to their “Beyond Sprawl” series 3. KPCC planned and framed LA Riots anniversary coverage 4. MPR shed light on “Living with Diabetes” 5. Harvest vegetarians fought back For all PIN-informed pieces of content from 2011, 48% had women as direct sources or insight providers. To this end, PIN has the potential to help newsrooms do a better job of getting more gender diversity into their content. 6. Vermont Public Radio piloted Art Hounds 7. PBS NewsHour reported on the uprising in Syria 8. WAMU was surprised by a woman caring for her father 9. Changing Gears heard from PIN sources around the country about moving away in their Midwest Migration project 10. More highlights on the PIN Partners blog

Diversity of sources informing content
In this quarter, newsrooms reported 895 sources by name as informing content. Now that PINfluence is filed directly in AIR, this number includes sources whose input informed a reporter’s thinking but may not have been featured or cited in a story. (See the graph in the upper right of this page.) Judging solely by the sources cited in PINfluence, PIN newsrooms are bringing diverse voices forward more successfully in some areas than in others. However, roughly half of the sources cited reported little or no demographic information. You can improve the reporting of this information by simply asking a few standard demographic questions on every query.

How do you plan to improve the diversity of sources informing your newsroom?

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