A Project Study Report ON Training Undertaken at SHREE CEMENT LTD.

“Human Resource Planning In Shree Cement Limited.” Submitted in partial fulfillment for the Award of degree of Master of Business Administration

Submitted By: Surbhi Rawat

Submitted To:Mr. R. K. Motwani


Engineering College, Ajmer

With the help of this project I have come to know that mere knowledge is not enough to understand the human behavior and the how the organization plan human resource to perform the job in their organization. The summer training project has helped me to understand a few very important concepts that in today’s world are required and make business do well. Education imparts enlightenment but training polishes the personalities of an individual. The Institute directed me to undertake summer training project in Shree cement ltd. Beawar and prepare a report. The whole project is divided in five segments: o First segment consists of introduction, Objective of studies, Research Methodology, scope of study. o Second segment consists of industrial profile, Company profile. o Third segment consists facts and findings and Human Resource Planning. o Forth segment consists conclusion. o Fifth segment consists of Recommendations.


I express my sincere thanks to my project guide, Mr. Gopal Tripathi, Training Incharge of Human Resource Deptt. , for guiding me right form the inception till the successful completion of the project. I sincerely acknowledge him for extending their valuable guidance,support for literature, critical reviews of project and the report and above all the moral support he had provided to me with all stages of this project.

I would also like to thank the supporting staff of Human Resource Department, for their help and cooperation throughout our project.

(Signature of Student)

Name of the Students


India is the second largest cement producer in the world next only to china. Despite the fact that the Indian economy continues to reel under the recessionary environments the Domestic cement industry emerged as an exception and registered a growth rate of 11 % in Production over the previous year. There are more than 130 large plants owned by 52 companies In. 2005-2006 the total installed capacity for cement manufacture stood 160.24 million tones. The capacity utilization of 88 %, the highest ever as compared to 83 % in the previous year. The industry recorded a production of 141.81 million tones. The share of blended cement has been increasing to 61 % from 56 %. As companies shifting their emphasis from OPC to blended cement. The cement industry on the whole, recorded a CARG of 10 % over the last two decades. The export during the year 2005-2006 is increased at 6.01 million tones against 4-07 million tones in the 2004-2005. However export of clinker went down to 3.18 million tones against 5.99 million tones.

OPPORTUNITES & THREATS : The cement industry in India is poised to grow satisfactorily as demand is anticipated due to in going “BHARAT NIRMAN" plan I other ambitious targets projected by Government; planning for timely completion of road project and focus on agriculture. The industry continues to be plagued by very high taxes both at the Central and state level, this is a major worry for the cement industry.


Outlook : The long term outlook for the cement industry is encouraging. The demand for cement from the government and private sector would continue to increase in coming year, because of substantial additional plan outlay provided by the central government in the infrastructure development and housing sector. The cement production has been increasing in the recent years with increased emphasis on production of blended cement.

Risk & Concerns: The truck loading restrictions imposed by state governments is a matter of concern as it increases overall cost to the industry. High level of taxed and duties imposed by Central as well as State Government and higher prices of fuels and freight are major concerns of the Industry.

Cement industry is a core sector and forms the backbone of the infrastructure development of the country. Cement manufacturing began is India in 1911 the 1st plant had a capacity of 200 tones per day. The industry was delicensed and uncontrolled in 1989. The Investment cost per ton installed capacity in 2002 for a cement plants is Rs. 4500 /- per ton as compared to Rs. 600/- per ton in late 70's India is one the best quality cement manufacturer's of the world . It stands in the top 5 cement producing nations of the world. 5

Bihar b.Northern Region a.93 22.05 24.88 20. Orissa d.94 25 157. Jharkhand c.67 44. Himachal Pradesh Northern region 2. West Bengal e.Western Region a. Chattisgarh Eastern region %change 4 9 7 8 0 29 5 10 8 9 10 Central Region All India 8 10 State 4.38 28.81 % Share Of Production 21% 30% 15% 19% 15% 100% 6 .31 50. Punjab b.Eastern Region a. Maharashtra Western Region 5.96 23.Central Region a.59 Production (in MTS) 29.There are many big concerns producing cement in India. Gujarat b. %Growth in Cement Production-(2006-07/2005-06)(April-March) State 1. Rajasthan c. Madhya Pradesh 5 9 %change 12 6 10 YEAR 2005-06 Region NORTH SOUTH EAST WEST CENTRE TOTAL Installed Capacity(in MT) 29.28 141. Uttar Pradesh b.

& Northern Parts of M.P. WEST: Maharashtra. Chandigarh.P. % Growth in Cement Production 7 . Delhi..B.P.60 53.07 27.30 24. Meghalya.00 15. Assam. Rajasthan. West U. Himachal Pradesh.19 28. Karnataka. Chattisgarh. W.P.10 49.P. & Jharkhand CENTRAL: U. Haryana. M.48 25.04 155.50 165..81 22. A. & Gujarat SOUTH: Tamil Nadu.YEAR 2006-07 REGION INSTALLED CAPACITY NORTH SOUTH EAST WEST CENTRE TOTAL (in MT) 32.00 32. Orrisa.00 14.94 25.00 18.32 %SHARE PRODUCTION 21. & Kerala EAST: Bihar.. J&K.00 100 OF NORTH: Punjab.71 PRODUCTION (IN MTS) 32.

35 30 25 State 20 15 10 5 0 %change State %change CHAPTER 1 INTRODUCTION COMPANY PROFILE Shree Cement Ltd. Managing Director.G. law.The board consists of eminent persons with considerable professional expertise in industry and field such as banking. The company is managed by well qualified professionals with broad vision who are committed to maintain high standards of quality & leadership to serve the customers to their fullest satisfaction. Executive Director of the Company. Having Nine Directors on its board under the chairmanship of Shri. Bangur. 8 . Shri. H.K. marketing & finance & general management. is looking after all day-to-day affairs.M. Bangur. is an energy conscious & environment friendly business organization.B. M. the policy decisions are taken under the guidance of Shri.Singhi.

Amongst the plants in the state it is nearest from its marketing centers. 28 Km from Beawar in Pali Distt. 185 Kms. from Jaipur off the Delhi-Ahmedabad highway.Location Shree Cement Unit I & II is located at Beawar. 9 . V. IV. VI & VII) is located at RAS. Bangur Cement Unit (III.

Alwar Nearest to Delhi. Vision Mission 10 . Encourage socially responsible behaviour. Ensure transparency and credibility in communication. Inculcate integrity of conduct. Haridwar. –Rigveda Business Ethics • • • • • Enforce good corporate governance practice. Uttrakhand). Philosophy Let noble thoughts come to us from all over the world.We are coming up with Grinding Units at Suratgarh & Laksar (Distt.. Shree Cement Grinding Unit (KKGU) is located at Khush Khera Dist. Remain accountable to all stakeholders.

Polices of Shree cement ltd. Quality Policy- 11 .

12 .

Progressive Management Shree Cement supplemented its attractively low capital investment per tonne with one of the lowest manufacturing costs in the Indian cement industry. The companys installed capacity accounted for 15 percent of Rajasthans total capacity in 2002-03 and 2. the capacity was upgraded to 0. raising total capacity to 2.6 million tons per annum of cement in 1985. Even during recession in the industry. 13 . Second plant with installed capacity of 1. Cement production increased 3.6 MTPA due to its strategic location and better brand image and is the largest single location plant in North India.5 percent of Indians production in 2002-03.24 million tons per annum was commissioned in 1997.42% from 2.76 million tons in 1993. in record time of 18 months. it was possible for it to enhance capacity further to 2. Starting with 0.0 MTPA.747 million tons in 2002-03 to 2.841 million tonnes in 2003-04.

TEAMWORK Shree leverages effective team working to generate a sustainable improvement. Believing in the theory of self-sufficiency.50 MW. LEADERS AT EVERY LEVEL Shree believes in creating leaders -not just at the organizational apex but at Every level. But each primarily driven by the belief that what was being done could be done better.At the end of year 2008. CULTURE OF INNOVATION Shree believes that what is good can be made better -across the organization. Success Driver PEOPLE AS PROGRESS DRIVERS Shree believes that what is present in the minds of people is more valuable than the assets on the shop floor. Shree Cement Limited has entered the big league with current overall production capacity of 9. the low cost was the result of scores of initiatives across all levels within the company. resulting in a strong sense of emotional ownership. Some resulting in small savings. Shree Cement has evolved into one of Indias top ten cement makers with 18% market share in North India. 14 . Some in big. CUSTOMER FOCUS Shree is committed to deliver a superior quality of cement at attractively affordable prices. Once again.1 million tons. All the company’s initiatives are directed to leverage the value of this growing asset. Shree Cement Limited has installed its own Captive Power Plants at Beawar & Ras with a combined capacity of 119.

• Challenges • Marketing presence • Markets • Market States 15 . COMMUNITY AND ENVIRONMENT Shree’s community concern extends from direct assistance to safe and dependable operations for its members and the environment. Marketing Over the last few years.SHAREHOLDER VALUE Shree is focused on the enhancement of value through a number of strategic and business initiatives that generate larger and a better quality of earnings. there has been a remarkable shift at Shree: from a Production-centric to a customer-obsessed organisation.

Besides. the state is the company’s principal market. The company enjoys a market share of about 11 per cent in north India.P. low priced . and Uttaranchal Gujarat.it became increasingly difficult to sell the product across a large territory. Haryana and some parts of Punjab. and Central U.P. Shree considerably strengthened its marketing presence. higher realisations in distant territories did not mean that the gain would accrue to the company since the incremental freight would neutralise the price advantage. The company’s northern-most positioning within Rajasthan makes it the closest among all Rajasthan manufacturers to Delhi. Since the company is based in Rajasthan. Western U. Challenges Due to the nature of the product .Markets classification Markets Primary Secondary Tertiary States Rajasthan Delhi. Marketing presence Over the last three years. JK. M. MARKETS 16 . a significant cost edge. Haryana. Rajasthan is India’s largest cement producing state and Shree’s is the largest single location plant in northern India.P.bulky. Punjab. As a result. it became important to arrive at a median between realisations and distribution costs and earn a comfortable margin.

Shree educated its principal users . 17 . In an industry where consumer loyalties change every rupee. As the company’s primary customers . As a result.Each cement manufacturer has a primary and secondary market.65 seconds in 2001-02 and every 0.dealers . 2002-3 • • Increase in market share. The former is one. • Rajasthan Highlights. This transpired as a result of a number of initiatives: • The company produced a 53 grade product at a 43 grade price .better quality at a lower price. Stronger dealer network. they maximised their return on capital. Shree’s biggest achievement was that it built an emotional bond with its stakeholders. it invested in logistics to reach retail shelves faster. Shree put its products deeper within most territories.the masons and architects.accelerated the rotation of their working capital. Shree’s products moved quicker off retail shelves: every 0. winning innovations in a staid industry.58 seconds in 2002-03. • • • • Shree accelerated footholds through a stronger Rs 3 cr advertising campaign for its Red Oxide brand in the regional print and electronic medium in 2002-03. ensuring brand loyalty. which is the closest to the production centre where it fetches the best realisations while the latter is usually at a distance where realisations are lower. Besides. emphasising product longevity. The company positioned its brands around longer life (durability). The company innovated the launch of corrosion resistant grade like Red Oxide.

Increased promotional activity. Competition Though competition was severe from Vikram. Shree was able to enhance its market share within the state from 11. It expects to focus on Red Oxide brand through stronger awareness building. Sundry debtor declined to four days in thetrade segment and 32 days in the institutional segment.39 lac tonnes in 2001-02 -nine months) in Rajasthan (29. 2002-3 18 . Shree’s 53 grade sold more than the other grades. Performance The company sold 8. focus on unmapped areas and reduce costs. Old outstandings were recovered. Delhi Highlights.60 per cent of the company’s sales). It sold 44. Dealer performance Shree serviced the dealer with regular service. Rajasthan had nine business centres. prompt solutions and a better return on the invested capital.264 tonnes per month in the trade and non-trade segments respectively. Ambuja.069 tonnes in 2001-02 Network Shree’s dealer network in Rajasthan increased to 371 in 2002-03 and translated into enhanced sales and Rajasthan protected realisations. Outlook The company expects to service the dealer network.978 tonnes and 22. JK.01 per cent in 2001-02 to 13. The company conducted meetings with masons to garner a better response.12 per cent in 2002-03. The successful launch of Red Oxide cement. enhance volumes. The company appointed more field officers who serviced customers at regular intervals. Trade sales in 2002-03 were higher than the monthly average of 33. Even though low priced alternatives were available. BCW and Binani.07 lac tonnes in 2002-03 (4. Stronger customer service. which provided timely services for better customer satisfaction.• • • • Deeper rural penetration.

The key players in this market are Shree. 19 . The trade segment accounted for 21.• • • • • Market share increased from 15 per cent in 2001-02 to 18 per cent in 2002-03 The dealer network was considerably strengthened Increased penetration Higher blended sales Increased brand promotional activities Performance The company sold 5. To create a distinction in the market. Vikram. Network Shree’s continued success in the Delhi market was on account of focused network development activities. Apart from growing its network. Dealer performance The focus on stronger dealer performance has helped generate higher sales. This has led to a sharp fall in outstandings from Rs 11. Ambuja and Lakshmi cement. Additionally.35 lack tones in 2002-03 (3. JK. The company has five business centres and registered a 60 per cent growth in the retail network. This market is witnessing a higher growth in the blended segment. Currently the outstandings are under control and are collected within 3-5 days.05 cr on 31 March 2002 to Rs 8.59 lack tones in 2001-02 -nine months) in Delhi (20 per cent of the company’s sales) accounting for a 18 per cent share in the Delhi market. the company focused strongly on its outstanding position in the market. The timely disposal of customer problems is building a stronger service brand and raising the visibility of Shree’s products in the marketplace.421 tonnes and the non-trade segment accounted for 23. Trade sales increased by 15 per cent during the year.96 cr on 31 March 2003. blended grade cement registered strong growth of 58 per cent during the year. the launch of Red Oxide cement met with success.128 tonnes per month. It has created greater awareness with customers about the benefits of using Red Oxide cement over other cement grades. the company has taken strong steps to strengthen customer service. Competition The demand in the Delhi market grew by one per cent during the year.

The company has opened five business centres in the state. Punjab Highlights.433 tonnes per month in the trade and non-trade segments respectively. Network Shree’s retail network in Punjab grew by 75 per cent. It sold 24.Outlook The Company is targeting higher sales through several initiatives including strengthening its dealer network. Moreover. The number of dealers rose to 187 in 2002-03. Shree is focused on converting its OPC sales into Red Oxide cement. a focus on superior logistics and lower transportation costs will help improve margins. 2002-3 • • • • • Appointment of new and high potential stockiests A greater concentration towards the trade segment Enhanced the packaging and branding of the products Focused on improved advertisement and promotional activities The successful launch of Red Oxide cement Performance The Company sold 3. especially in the trade segment. The combination of more dealers and business centres translated to higher sales.82 lack tones in 2001-02 -nine months) in Punjab (15 per cent of the company’s sales) accounting for a seven per cent share in the state. 20 . Trade sales in 2002-03 were higher than the monthly average of 17.247 tonnes and 6.68 lack tones in 2002-03 (2. Additionally.885 tonnes in 2001-02. The focus on providing prompt service and paying customer visits to learn about their concerns and their quick redressal has helped enhance business opportunities.

the focus on converting a higher percentage of OPC sales to Red Oxide will help enhance margins. Moreover. This service also helped improve the outstanding position and monitor and recover old debts. Dealer performance The Company strengthened its customer relations both in the trade and non-trade segment. Higher volumes and stable prices resulted in greater profits. Outlook Shree is focused in increasing the sales in both the trade and non-trade segment.Competition Key competition came from companies like Grasim and Ambuja. the focus on strengthening the dealer network is also likely to spur volumes. The company is also planning to appoint another 100 quality stockiests to penetrate the markets better. Moreover. Grasim established a grinding unit that led to higher cement output resulting in a drop in prices. 2002-3 • • • The dealer network has been strengthened Higher advertising has resulted in creating a better demand-pull A higher concentration on blended cement 21 . Shree was able to maintain its prices and its focus on Red Oxide cement opened greater revenue opportunities. Moreover. Haryana Highlights. Sundry debtor declined to seven days in the trade segment and 12 days in the institutional segment. This combined with the delivery of superior product and service needs helped enhance the visibility of the Shree brand. the focus on enhancing volumes helped Shree generate greater sales in its chosen markets.

Lakshmi. Ambuja. Grasim. The trade segment accounted for 23.189 tonnes and the non-trade segment accounted for 22.04 per cent in 2002-03. Dealer performance 22 .• The closure of dumps in Hissar. the company has taken strong steps to strengthen customer service.482 tonnes. Blended grade cement registered strong growth of 35 per cent during the year. The timely disposal of customer problems is building a stronger service brand and raising the visibility of Shree’s products in the marketplace. Sirsa and Jind and the service from Narnaul has helped lower transportation and manpower costs.04 per cent share in the Haryana market. Apart from growing its network. JK. This market is witnessing a higher growth in the blended segment. Shree was able to enhance its market share within the state from 13.11 per cent of the company’s sales) accounting for a 16.48 lac tonnes in 2002-03 (3.95 per cent in 2001-02 to 16.90 per cent in 2002-03. The key players in Haryana are Shree.37 lac tonnes in 2001-02 -nine months) in Haryana (20. The company has three business centres and registered a 25 per cent growth in the retail network. Binani and BCW. the launch of Red Oxide cement met with success. • Market witnessing a shift from OPC to blended cement Performance The company sold 5. Competition The Haryana market has grown by 5. Network Shree’s continued success in the Haryana market was on account of focused network development activities. To create a distinction in the market.

Uttar Pradesh and Uttaranchal Highlights.60 per cent of the company’s sales) accounting for a 20 per cent share in the Uttar Pradesh and Uttaranchal market. Outlook The company is targeting higher sales through several initiatives including strengthening its dealer network. A focus on quicker deliveries and the creation of a newly created logistic team will further help lower costs. the company focused strongly on its outstanding position in the market. 2002-3 • • • • • A stronger focus on high realisation areas A higher coverage of non-represented marketing areas Launched Red Oxide cement Superior collection resulted in lower realisation cycle Vigorous promotional activities have been initiated to strengthen market share Performance The company sold 4. Moreover. Shree is focused on converting its OPC sales into Red Oxide cement.37 lack tones in 2001-02 -nine months) in Uttar Pradesh and Uttaranchal (15.537 tonnes and the non-trade segment accounted for 12. Additionally.25 lack tones in 2002-03 (3. The trade segment accounted for 22. Currently the outstandings are under control and are collected within 18 days.895 tonnes per month.000 tonnes per month. The company is also focused on increasing its trade sales to an average of 27.The focus on stronger dealer performance has helped generate higher sales. 23 .

Outlook The future will depend on focused sales in higher realisation areas. This created better awareness with customers and consequently resulted in higher sales. Innovation Innovative & Cost Conscious Management • Leadership in the use of alternative waste fuel First cement plant in India to maximise substitution of imported coal by petcoke (petroleum industry waste) thereby increasing profitability and saving natural resources. ACC. The creation of greater awareness with customers about the benefits of using Red Oxide cement over other cement grades helped generate superior sales. quality services to the customer were enhanced and higher technical services were provided. • Initiatives for Global Warming reduction 24 . Apart from growing its network. The rural area network was consolidated in 2002-03.54 per cent in 2002-03. the company has taken strong steps to strengthen customer service. Lakshmi and Birla Uttam. Vikram. Ambuja. The key players in Uttar Pradesh and Uttaranchal are Shree. clearer defined marketing areas for dealers and a focus on profitable marketing will not only increase sales but also make it more profitable. Dealer performance The trade sale segment consolidated in 2002-03. Competition The Uttar Pradesh and Uttaranchal market has grown by 15. The Business Centre Operations were also strengthened. The company has 5 business centres and registered a 30 per cent growth in the retail network. deeper penetration in rural segments and a greater focus on exclusive sales points.Network Shree’s continued success in the Uttar Pradesh and Uttaranchal market was on account of focused network development activities. increase in the retail network. This market is witnessing a higher growth in the blended segment. Moreover.

and transmission / distribution losses• Partial utilization of waste heat .. and provides surplus power to Rajasthan. • Achieved unity power factor . for 3 MW power generation. • Well equipped dispensary with compounder at mine site. higher outputs and lower energy consumption.Pioneered in the application of innovative Electro Static Precipitator technology in DG power generation to save fuel and combat pollution. well equipped lab facilities including x-ray and pathological lab at colony premises. and replaced HSD by LDO. SAVINGS: Rs 496. • Initiator in the use of petcoke for power generation in India 36MW captive thermal power plant under commissioning to generate quality power for the Plant.02 kwh / T cement Medical Welfare • Full fledged hospital.. in electrical distribution system to reduce maximum demand.46 million pa • Development of DD Cones In house development of Deduiling Cones for cyclones resulting in reduction in pressure drop. avoids transmission and distribution losses.2. • Single Roller press for two Ball Mills Capacity enhancement & utilization of CM-2 Roller press for capacity increase and energy saving in CM-1 ---Energy Saving . 25 .

DG sets to A. In year 2003. • Free From Plastic Bags. stockholders and society as a whole by ensuring that it reduces health and safety risks. This series has been developed to facilitate the integration of quality. • To Safeguard Employees' Health The Company Organized De-Addiction Campaigns Related To The Consumption Of Tobacco Products. 89 operations and more than 350 checkups were arranged. efficient and productive workforce and create a healthy bottomline. Under this series.K. The management system based on OHSAS-18001 demonstrates its responsibility to employees. It also intends to maintain a comprehensive database on medical examination records. water coolers. • Donated children ward. • Transportation facilities is provided in emergencies to near by villagers. clients. • Enlistment of volunteers for blood donation as and when required in emergencies. health registers and monthly statistics of patients and their 26 . Smoking And Drinking. environmental and occupational health and safety management. • Organized physically handicapped assistance camp in may 2002 inaugurated by hon'ble Chief Minister of Rajsathan shri Ashok Gehlot and distributed :• Hand Cart • Sewing Machine • Crutches • Tri-Cycle Safety SAFTY The company established the Occupational Health and Safety Assessment Series – OHSAS18001. Spectacles were also provided to needy persons. the company expects to conduct extensive medical examinations for staff. This is coupled with benefits of an effective management system that will help the company reduce downtime and help form a highly motivated.• Annual eye camps since last 8 years. workers and contractors once every year. • Conduct various immunisation & vaccination camps. Hospital Beawar.

14001 company with well defined environment policy & documented environment strategy. Air Safty Emissions to Air Shree Cement believe that environment protection is the need of the hour and industrialization can be best enjoyed if pure air. a Safety Day is observed on the first day of each month where all safety issues are discussed extensively to prevent occurrence. poster designing and slogan competitions are conducted around the safety theme. 4 March is observed as National Safety Day during which essay writing. 27 . dust mask. clean water and all around greenery are maintained.health patterns. fire-proof apron and boots) at all times. At Shree. Stack Emission Right from the inception. Shree’s plant is equipped with adequate fire-fighting equipment (extinguishers and a fire engine). "CLEAN & GREEN IS PROFITABLE" Shree is an ISO . which comprises wearing complete personal protection equipment (helmet. a Safety Day is observed on the second day of each month at the power plant. eye shield. ear plugs. At Shree. Shree shop floor workers comply rigorously with a safety dress code. goggles. pollution was kept under control by installing highly efficient bag filters and electrostatic precipitators. This will facilitate the company in mapping the fitness and health of each and every employee in the organisation. Similarly.

separator cyclone etc. The main plant & machineries would be supplied by KHD Humboldt Wedag AG . The capacity of the plant is 3000 Ton Per Day of clinker productionwith an approximate investment of about Rs. The Company is also expanding the power generation capacity of its Captive Power Plant to meet the power requirement of the upcoming plant.The plant will be based on the latest Technology available and maximum Automation would be done to keep the minimum manpower. The trend of Raw mill & Kiln ESP stack emission is given below.Germany & GEBR Pfeiffer AG . New ProjectRAS CEMENT PROJECT Shree Cement Limited is setting up a new green field Project at Village Ras. dust collectors. 300 Crores.Installation of DD cones in various cyclones to increase the collection efficiency of the cyclones. District Pali of Rajasthan. May. The company has already engaged eminent Consultant for the same and all the major orders has been placed so as to achieve the ambitious target to commission the plant by August 2005 which is fifteen months from the date of first order placement i. Improved ESP efficiency.e.Germany. 2004. Installation of high efficiency double rotary air locks at preheater feed. 28 . The company is having sufficient mining lease at Ras to cater its production requirements for the upcoming 50 years. Tehsil Jaitaran.

M. At SCL we believe in :"AAH NO BHADRA : KRATAVO Let Noble Thoughts Come to Us from All over the World. it would provide a competitive edge logistically. Singhi. which is spearheaded by Sh. • Amount Spent For Draught Affected Area Year 2003-Total Amount Spent Up To July 2003 . and so far 25% of the work has been completed. Shree Cement’s mission is to deliver value for its shareholders.5.Dist Pali 29 .A dedicated project team is already working round the clock on the Project to achieve the targeted competition by August 2005. A part of its profits is utilized in meaningful welfare driven initiatives that make a qualitative difference to the lives of a weaker sections of the society. Corporate Social Responsibility A responsible & caring corporate citizen. Latest technology available is being adopted to achieve maximum automation to achieve optimum efficiency and manpower utilization. employees and society at large. YANTU VISHWATAH:" Rigveda Relief Measures In Natural Calamities • Running of waterhuts & water facility for cattles every year. Ajmer @ RS. Shree Cement strongly believes in the cohesive concept of Social development & cultural management.K. As the project site is located in proximation to the potential market.Dist.69 Lac Jaitaran Sub -Division .85 Lac Masuda Sub-Division . Carried out through the SCL Staff/Ladies Cooperate Society of Shree Cement efforts are made for community Initiative and Rural Development. 67000 / Month 4. customers.

Ajmer @ RS.39 Lac Masuda sub-DIVision .Dist.@ Rs.5 Lacs + Employees Contribution) » Contribution towards Drought Relief to state Governors' fund (Rs 2 Lacs) Sustaining Animal Life 30 .25 Lac Monthly Financial Assistance in Ajmer & Pali Dist 1.37 Lac Jaitaran Sub -Division .91 Lac Phed .36 Lac Year 2001 -Total Amount Spent . 4500/ MONTH SINCE MAY 2002 0.0.37 Lac National Calamities » Gujarat Earth Quake (Rs 6.5 Lacs + Contribution In Kind And Also By Employees) » Orissa Cyclone (Rs 2.20 Lac • Amount Spent In Year 2002 . 5000/ month since March 2003 0.Chief Minister's Relief Fund (Rs 6. 4500/ Month since Jan 2003 @ Rs.0 Lacs + Employees Contributing In Cash & Kind) » To Remember Martyrs Of Kargil War.6. 67000 / MONTH 6.Dist Pali @ RS. 15000/ Month since April 2003 0.03 Lac Jaitaran Sub -Division .Dist Pali .Dist Pali @ Rs.0.

garden and musical fountain has been constructed. B. • Organized classical dance programme by famous film actress Hema Malini on the 2nd anniversary of shri Sankat Mochan hanuman temple. • Organized Bhajan Sandhya Of Renowned Singer Anop Jalota At Shree Cement On The Ocassion Of 1st Anniversary Of Shri Sankat Mochan Hanuman Temple And Pushkar Fair -2001.-2002.C. • Organized Bhajan Sandhya Of Renowned Singer Anuradha Paudwal At Shree Cement On The Ocassion Of Consecration Of Shri Sankat Mochan Hanuman Temple-2000. • Rs 1. SPIRITUAL UPLIFTMENT • A magnificent temple of shree hanuman ji with beautiful surroundings of several small hillocks.by Dr. Prajapti. • Ram katha and Bhagwat katha by Shri Laxaman Sharanji Maharaj.00 lacs per month to Gram Panchayat .• Rs 5. • Construction Of Shree Rangnathjee Temple At Pushkar.00 lacs to Ajmer Citizen Council for cow rearing at Ajmer.Andheri Deori for cow rearing at village Andheri Deori from December-2002. • Program on harmonious relationship & happiness in family. 31 . • Organized Classical Dance Programme By Padam Vibhushan Sonal Man Singh On The 3rd anniversary Of Shri Sankat Mochan Hanuman Temple-2003. • Celebration Of Festivals.

Every year on the occasion of National days sports for company employees and nearby villagers are organised in order to develop sports spirit. first aid etc. one hall & varandah in the middle school of Andheri Deori in the year 1996 under Apana Gaon-Apana Kam scheme. • Extended financial assitance for distribution of sweets in the 15 nearby school on the occasion of national days on Independence & Republic day. • Felicitated meritorious students who achieved position in merit list of Sr. • Constructed school in the village Jhunjharo ka Badia in the year 1998. • Provided Cement For Maintance of School Building in the village Kheempura & Rupaheli in the Year 1999 & 2000. • Extended financial assistance for electricity work in the school of Andheri Deori in the year 1997. • Extended financial assitance for construction of 3 class room. Jhunjharo-Ka-Badia & Lulwa on the occasion of Teja Mela every year. Jhak. Sports& Leisures • The company has good sports ground.every year.Secondary examination conducted by Board Of Secondary Education Rajasthan in the year 2002. 32 . • Arranging camp tea. meals.• Extending financial assitance for organising village fair in the village Andheri Deori. . Education • Running the school at Bangur Nagar. for pilgrims going to Ram Deora fair every year.

Human Resource Planning.• The winners are awarded with attractive prizes and the participants are also served meals. • Cultural programmes arranged CHAPTER 2 PROJECT PROFILE 2.3-SIGNIFICANCE OF RESERCH Every research is conducted to fulfill certain objectives and these objectives fulfill some purpose and are of significance for further researches. 2. The purpose of the research is to identify existing Human Resource Planning process 33 .1 TITLE OF THE STUDY Shree Cement Limited . 2. The research is significance toThe Company: The company taken is Shree Cement Limited which is an established brand in manufacturing cement.state day-night cricket tournament at Beawar wherein cricket teams from 9 states participated.2 OBJECTIVE OF THE STUDY To understand the process of Human Resource Planning of Shree Cement Limited. •Assisted in organizing inter .

sampling plan and contact method.4-RESEARCH METHODOLOGY The methodology used by the researcher to complete this project is as followsDefining the research objectives: The research objectives need to be clearly defined in the order so as to make research useful.  Sampling Plan: Sampling plan consisted of sampling unit. which include employees of the company and secondary source i. This will help the company in determining and formulating its strategy regarding existing loop holes in the process. It included data source.e. sample size. through various modules of the company. sampling procedure.. research instrument.. Developing the research plan: The plan used by the researcher is the most efficient plan to gather the needed information. Here the objectives of the study areTo study and understand the process of Human Resource Planning of the company. The researcher: This research provided an opportunity to get a first hand experience in the Human Resource Planning process of the company. 34 .of the company.  Data Source: Data source was primary. 2. Here the employees of the company were included. Sampling Unit – It tells who is to be surveyed.

2.  Contact Method: Once the sampling plan is determined. The sample size of 50 employees was taken. The study was conducted in the month of June – July 2009. Present the findings: The last step in research process is to present the findings to the relevant parties. The researcher tabulated the data and then applied all statistical and graphical methods for presenting the same. For this convenience sampling was done by the researcher. The conclusion and recommendation on the basis of data collected is presented in a systematic manner.5 –SCOPE OF RESEARCH The study was conducted in Shree Cement Limited. Sampling Procedure – It describes how the respondents should be chosen. 35 . Analyzing the information: One of the most important step in the process of research is to extract pertinent findings from the collected data.Sample size – It describes how many people should be surveyed. the researcher has to decide how the respondents should be contacted.


team building and environment. maintenance. According to him it is important to keep walking around and congratulating the teams for their small victories. Manager. I suggested that another gate be opened for car entry only. health and safety functions.• Jo soche woh pave Shree has invested wisely in its people assets over the last few years to sustain a culture of excellence through the following initiatives: • • The company incentives ownership through the ‘Jo soche woh paave’ scheme. This suggestion was accepted and the result is a safer factory and a bigger time saving today.Jo soche woh paave also deals with some really simple solutions. morale management is considered to be more challenging than material management.30 am traffic jam of employee vehicles . Efforts and their success stories 37 . Taxation) • Creating leaders at every level Shree Cement emphasises that creating leaders not just at the organisational apex but at every level results in strong sense of emotional ownership. thus generating multiple CEO's in the Energy Management System.60 cars and 300 two-wheelers . The company trained and multi-skilled so that members could deepen and extend their competencies across the house keeping. Like the inevitable 8. So many schemes of recognition and rewards are given to boost the morale and motivate the employees. • Recognition and reward scheme The management believes in the self-actualization of its employees by injecting the concept of Human resource Development in all its policies and strategies.at the factory gate. By recognition and reward the employees are motivated to give their best in the interests of the organization in particular and for the society in general." . risk management. Thus the employees are delegated with responsibility and authority to adopt one Electric motor and related equipment for keeping watch and care resulting in energy conservation.Girish Singhal (Dy. This posed an accident risk. According to Managing Director of the company.

fuel. Replacement of Cooler gas portion. 11.5 hours.000/. For example a scrapper chain of reclaimer II is to be replaced which takes 80 hours. The innovative work done on:• • • Removal of hanger bearing from ESP Hopper Screw Conveyors. environment and working conditions as well as safety and quality of product. occupational safety and health. • Nomination to Vishwakarma Rashtriya Puraskar The objective of Vishwakarma Rashtriya Puraskar is to recognise the outstanding contributions made by a worker or a group of workers in an organisation for exemplary work related to improved productivity. power and wastage. The team completed this task in minimum possible time with the result that the reclaimer was put into operation in just 36. Employees are rewarded for doing exemplary work in the field of reducing/ eliminating breakdown.and certificate of honour. • Multiskill development training programme 38 . in-house development. Replacements of castable bull nosed top to refractory brick arch were selected for this puraskar.are disclosed to all in special functions so that other employees may take inspiration from them. Cash awards and Certificates of honour have been given in a function. and reduction in raw material. The team was rewarded with a cash amount of Rs. It is our endeavor to encourage the workers to participate in this puraskar. better house keeping.

enhance skill sets and to facilitate cross-functional development. the company started the concept of multi skilling to optimise manpower. The company reduced overtime through efficient manpower utilisation. This helped the company build in a redundancy factor wherein at any given point there was always a skilled set of people for any function.92 5. The objective was to enhance competencies and to enable managers understand how an initiative taken by their department could affect the productivity and performance of another department. making them think like business managers. Employees were deputed for Multiskill training of fitter trade in different Industrial Training Centers. increased job security leading to a greater sense of belonging and strengthened industrial relations. but this is not Shree's philosophy. Other organizations would have resorted to retrenching and laying off. the company started this concept first for its workers. As a result the company did not lose a single day's work due to strikes or lockouts.28 8. the company introduced this concept with staff members. Following the success of multi-skilling with workers. Reason: The company faced a problem of surplus workers.33 hours 02-03 12.In 2001-02. organized smooth functioning of the production cycle. • THE COMPANY’S PEOPLE ACHIEVEMENTS The company’s people achievements are reflected in the following numbers Manpower training hours/Year Year 99-00 00-02 01-02 Training 4. Unlike other organisations who introduce multi-skilling for high fliers. This broadened the outlook of staff members. Shree optimally utilized its surplus strength by developing worker skills in other technical process.00 39 .

49 cost /tonne 00-01 69.5 80.91 44.96 02-03 88.90 Manpower productivity Year 99-00 Productivity 2011 (MT/person) 00-01 2069 01-02 2029 02-03 2226 HR training 2001-02 Details Inhouse Number of 283 32 55 1232 315 4904 External Total 2002-03 Inhouse 527 8794 29 48 1200 556 8842 External Total Change (%) Over 2001(%) 76.05 40 .3 Programmes Number of 4849 participants Man hours Average 8804 8.63 01-02 74.33 10036 14447 12.Labour cost Year 99-00 Labour 63.00 15647 55.

19 1999 4141 6.22 41 .91 0.67 2.94 2002 5588 8.person hours Executive grade people skill Qualification MBA CA/CS/ICWA ME/MBBS/MSW Post Graduates Technical Diploma Management Diploma Graduates ITI Inter/SSE Below SSE % 5.85 2. Year Shree experience Average 1997 3143 5.43 31.21 19.58 12.03 Rich Shree experience A stronger sense of loyalty is reflected in an increasing Shree experience and a stronger accumulation of intellectual capital.77 8.30 7.25 9.52 2001 5108 7.79 2000 4581 7.60 1998 3714 6.

04 3.2 HUMAN RESOURCE PLANNING 42 .82 3.Lower attrition Year Numbers 1997-98 54 1998-99 37 1999-00 34 2000-01 26 2001-02 31 2002-03 23 % 9.27 4.08 Awards in 2006 .07 Awards in 2005 .17 5.05 Awards in 2003 .68 6.57 4.06 Awards in 2004 .40 Awards • • • • • Awards in 2007 .

following the decision sequence shown on page 351 of Human Resource Management in a Business Context. strategic decisions are taken at the centre of the businessRearch. To participate in the decision process by providing information and opinion on each option. For these decisions to be taken. The role of the human resource function is two-fold: 1. It is clear that many of these decisions are fundamental to an organization. information must be obtained.for example. including: • • • • • • • redundancy or recruitment costs consequences on morale redeployment/outplacement opportunities availability of skilled staff within the organization availability of suitable people in the job market time constraints development/training needs/schedules 43 . political soundings taken and preferences assessed. A process which anticipates and maps out the consequences of business strategy on an organization's human resources.For resourcing strategies to be implemented they must be translated into practical action. This is reflected in planning of skill and competence needs as well as total headcounts. If the implications are major.Human resource planning (HRP) is a way of assisting the best deployment of human resources and can help organisation to: • • • • • • assess future recruitment needs anticipate and possibly avoid redundancies formulate training programmes develop a promotion and career development policy including succession planning keep staff costs to a minimum while permitting salaries to be competitive assess future premises requirements. The strategic process can be organized logically . consequences gauged.

projected production/sales. including: extrapolation (of past trends). 44 . Information already gathered provides the basis for a human resource plan. People as numbers The manpower planning approach which addresses questions such as: • • • • • How many staff do we have/need? How are they distributed? What is the age profile? How many will leave in each of the next five years? How many will be required in one. To support line managers dealing with the people consequences of implementing the decision. five. This forms part of the information collated from the organization as a whole 2.• management requirements. scenario building. Forecasting methods Human resource planners have a choice of techniques open to them. employee analysis. ten years? Human Resource Information Systems are invaluable in answering these questions.

'Soft' planning HRM implies that planning has to go beyond the 'numbers game' into the softer areas of employee attitudes. finance and reorganization changes in working practices changes in productivity the extent of temporary and sub-contract work Seasonal variations. Forecasting labour requirements by examining: • • • • • • the organisation’s objectives future plans for marketing.Employee turnover Turnover covers the whole input-output process from recruitment to dismissal or retirement and takes the consequences of promotion and transfer into account. behaviour and commitment. 2. Assessing labour supply by: • • analyzing personnel records Examining external factors such as the economy. performance assessment and the management of change. These aspects are critical to HR development. production. population changes. Human Resource Planning involves HRP can be divided into three main stages: 1. unemployment. 45 . competition from other firms in the area and the numbers of school and college leavers available.

selection.3. promotion and staff development. Working through an HR planning process allows you to analyze your demand and supply of human resources and develop the appropriate strategies aimed at filling projected gaps. HRP is not an exact science and plans will need updating in the light of changed circumstances. The HR planning process is illustrated in the following diagram. It may be necessary to operate more than one plan. for example: • • • a five-year strategic plan a three-year operating plan a six-monthly detailed plan. How far in advance should labour be planned? The period will vary according to the size and type of organisation. Matching the available supply against the forecast demand by: • Planned recruitment. 46 .

and fast-paced changes in work.Succession management is a key strategy that you will probably want to implement as a result of your HR planning process. It addresses many of the issues. such as: • • • • • an aging workforce increasing retirement rates tight labor market limited competitiveness. 47 . By implementing a succession management program that is transparent and equitable you will be creating an environment for people to develop their skills in preparation for a range of future possibilities. The following is the corporate succession management model. This results in a workplace that will be well positioned to face whatever lies ahead.


CHAPTER V RECOMMENDATIONS 49 .Human Resource Planning helps to assess future recruitment needs. anticipate and possibly avoid redundancies Accordingly formulate training programs. develop a promotion and career development policy including succession planning It also helps to keep staff costs to a minimum while permitting salaries to be competitive And finally it assesses future premises requirements.

• • • • • • • Understand the ever-changing role of human resources Translate a new role into identifying “value-added” services for the organization Use a human resource impact model Develop a keen knowledge of the strategic planning process Conduct a gap analysis on your current human resource processes Build a human resources strategic business plan Assess and measure human resource efforts for strategic linkage of all human resource processes to organizational strategy Bibliography 50 .

V.S. www.1. Rao 4.com 2.shreecementltd. Human Resource Management – Gary Dessler 51 . shree manthan ( magazine) 3. Human resource management.

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