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A SUPPLEMENTARY GUIDE TO THE ONLINE VIDEO TRAINING PROGRAM LOCATED AT
Robert Somerville (GuruBob)
© A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E!
H T T P : / / W W W. C H A L L E N G E . C O /
All material within this book is under copyright and as such cannot be modiﬁed in any format without the express permission of the copyright owner.
You are free to share this document, via email, social networks or the Internet without permission as long as the document being shared remains exactly as the version made available at http://www.challenge.co/manifesto.
All rights reserved 2011.
Copyright © 2011, Robert Somerville
© A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E!
THE CHALLENGE MANIFESTO
I was greeted with silence and the slight raise of an eyebrow. On arriving back from New York, I'd just informed Guru Bob of my hair-brained scheme to teach people how to make their ﬁrst dollar online inside a month. For free. I'm pretty sure he thought I was nuts, but then proceeded to help me create the ﬁrst ever Challenge in 2005. Fast forward to today. Without Guru Bob, the Challenge wouldn't happen (for example, I'm typing this foreword ﬁve hours before the new challenge kicks off)! Robert spends all year crafting the contents and lessons of the challenge. My role reduced to that of providing the beefcake... This year, Guru Bob on his own time has produced "The Challenge Manifesto". It is AWESOME! I hope the fact it's free does not distract you from the fact that many people have paid thousands of dollars for not anywhere near the quality of information found in this tome. I hope you take the time to thank Guru Bob on Twitter. I get to thank him in this foreword. Thanks heaps Rob.
© A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E!
THE CHALLENGE MANIFESTO
Table of Contents
What Is The Challenge?! Who Is Behind The Challenge?! The Purpose Of This Supplementary Guide! Evolution Of The Challenge Training! How To Participate In The Challenge!
1 1 1 3 4 5 7 8 8 8 9 10 10 10 12 13 14 15 15 16
THE CHALLENGE MANIFESTO
PRE-CHALLENGE - Mindmap! PRE-CHALLENGE TRAINING!
UStream! Twitter! Google Chrome! Setting Expectations! Disclaimer! The Symphony Of Four Parts! Optional Pre-Challenge Training! Pre-Challenge Checklist!
MODULE 1 - Mindmap! MODULE 1 - Keywords And Market Research!
What Is A Niche?! Finding Niche Ideas!
© A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E!
Assessing The Trafﬁc and Competition For Your Keywords! Understanding the Broad Phrase Match Paradox! Finding Theme And Category Keywords! Assessing The Strength Of Competition In The SERPS! Evidence Of Commercial Activity! Module 1 Summary! Module 1 .Checklist! 17 17 18 19 19 20 20 21 22 22 23 23 23 24 24 25 26 27 28 29 29 30 30 31 31 THE CHALLENGE MANIFESTO MODULE 2 .Publish Your Micro-Niche Website! Keywords And Domains! Finding Keyword Optimized Content! Writing Keyword Optimized Content! Editing Your Keyword Optimized Content! Creating Your Website (Wordpress Blog) And Publish Your First Article! Tracking Your Wordpress Blog! Help Your Blog To Get Found (Indexed) by The Search Engines! Module 2 Checklist! MODULE 3 .Create Your Off-Page Network! The Basics Of Backlinking! EzineArticles! Squidoo! Posterous! Creating a Posterous Account And Adding Services! Publishing To Your Posterous Network and Niche Blog! © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! ii .Mindmap! MODULE 3 .Mindmap! MODULE 2 .
Mindmap! MODULE 4 .Market Leadership! Passive Market Leadership .Competitor Analysis and Tools! Active Market Leadership .Twitter Lists! Active Market Leadership .Authority Back Linking Strategies! What Is An Authority Backlink?! Finding Sites From Which To Acquire Authority Backlinks! Commenting On Blogs! Posting In Forums! Using The Pingback Function Of A Blog To Acquire Authority Backlinks! Exploring The Link Networks Of Your Competitors! Leveraged Content Syndication To Article And Blog Networks [Optional]! Module 4 Checklist! MODULE 5 .Module 3 Checklist! 32 33 34 34 35 35 36 36 37 37 38 39 40 40 41 41 41 42 43 44 45 45 46 46 47 THE CHALLENGE MANIFESTO iii MODULE 4 .Mindmap! MODULE 5 .Setting Up A Curation Workﬂow! Active Market Leadership Tools -! Leveraging Strategies For Active Market Leadership! Module 5 Checklist! MODULE 6 .Mindmap! MODULE 6 .Monetization! Monetizing Using Google Adsense! Monitoring Google Adsense! Monetization Using Afﬁliate Products! Monetization Expectations! © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! .
.Mindmap! MODULE 7 ..You Made It!! Module 7 Checklist! SOME THOUGHTS..Module 6 Checklist! 48 49 50 50 51 51 52 52 53 54 55 56 75 79 79 80 MODULE 7 .Selling Your Niche Blog! Doing More Of What Works! Mistakes Marketers Make! Congratulations.Your Go/No Go Decision! Assessing Your Website Stats And Conversions! The Consequences Of Your Decision! Flippa ..IN CLOSING! GLOSSARY OF TERMS! RECOMMENDED READING LIST! RECOMMENDED SOFTWARE & SERVICES! Software & Services For Beginner Internet Marketers! Software & Services For Intermediate To Advanced Internet Marketers! © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO iv .
In 2011. Since 2005. When all these factors merged. was motivated to give back to the community that had served him so well. many of whom are behind the scenes including the wonderful team of volunteer forum moderators and Dominic Goucher who continues to provide amazing transcriptions of The Challenge Videos. it is an online video training program that gives participants a quality introduction to Internet Marketing for free. Ed had been very successful with online marketing and through the urging of his mentor. developing a link network to improve the ranking of the blog in the search engines so as to attract trafﬁc. at this time. All of us involved in The Challenge wish you well with your Internet Marketing journey and hope for success in whatever online endeavors you ultimately participate in as a consequence of completing The Challenge. The Challenge recently changed name from what was formerly known as the Thirty Day Challenge (30DC).co INTRODUCTION What Is The Challenge? The Challenge represents many things to many people. It offers a step-by-step system for people to learn the basics of keyword and market research.www. the Thirty Day Challenge (and subsequently The Challenge) has taken place every year around July/August and has introduced and taught the principles of Internet Marketing to over 170.nanowrimo. Who Is Behind The Challenge? Many people have assisted in bringing The Challenge online over the years. Guaranteed. creating a WordPress blog (website) to target a niche.challenge. what would happen if he was to create a 30 day program to teach people how to be successful online? And so. At the same time Ed was also reading the book iCon by William Young (which is all about Steve Jobs of Apple). And Ed asked the question. The Thirty Day Challenge was created by Ed Dale in 2005 following a visit to New York where Ed was exposed to the National Writers Month (http://www. but at its core. offers options to monetize the blog and shows how to decide whether the niche has sufﬁcient commercial viability to justify continued participation and what to do if the answer is yes or no. This section © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 1 . thousands more people will beneﬁt from The Challenge training. many many people have gone on to make a whole lot more than $1 by implementing what they have learned through The Challenge program.org/) which has the goal of How To Write A Novel In 30 days. the Thirty Day Challenge (30DC) was born. the genesis of an idea took hold. Gary Halbert. introduces the principle of market leadership. As it happens.000 people even though the commercial goal of participating in The Challenge is just to make $1 by the end! Of course.
backlink basics.facebook.org/! Twitter .The face of The Challenge since 2005 and. in 2011.com/ ! Twitter . often behind the scenes as a technical genius. ! ! ! ! ! Blog .http://www. ! ! Blog .co focusses on The Core Team (responsible for bringing The Challenge to you) and the external content providers who you will see in at least one or more of The Challenge training videos. backlink strategies.facebook.http://www.com/GuruBobPage Andrew Nesbitt (Nez) . ﬁnding sites to link from and ﬁnding afﬁliate products and creating and publishing afﬁliate ads. Posterous.com/DanRaineHQ Jon Dean .@gurubob Facebook .http://www. in 2011.www.http://www.A previous content provider and in 2011.Involved since 2007. ! ! ! ! ! Blog . consequences of decision and tasks moving forward. Challenge Meetups. ! ! ! ! ! Blog . In 2011.Project Manager since 2005.andrewnez. has contributed videos on introducing Market Samurai and explaining niche concepts.http://www. publishing to a WPD Blog.com/! Twitter .http://www.@AndrewNez Facebook .co/! Twitter . responsible for developing and testing The Challenge strategy and contributor. The Core Team Ed Dale . of training videos on Google Chrome. SEO matrix analysis. market leadership. Twitter and forum commenting.http://www.gurubob.com/nezcorp Dan Raine . contributor of training videos on how to download ﬁles.@JonDean1 Facebook . making a decision and mistakes marketers make.eddale. commercial indicators. has contributed videos on the many aspects of Market Samurai including keyword research.com/JonDeansPage © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 2 .facebook. trafﬁc and competition. Posterous.http://www. ﬁnding and writing articles.jondean.challenge. ! ! ! ! ! Blog .The Challenge Webmaster responsible for coding and managing The Challenge website/blog and in 2011.http://www.@Ed_Dale Facebook .http://www.danraine.com/tubbynerd Robert Somerville (GuruBob) .facebook.facebook. contributor of training videos on setting expectations and disclaimer.co/! Twitter .@DanRaine Facebook .
com/ Michael Roberts . Twitter .@Sam_Witteveen Website .http://www.@CaroMcC Website .kenny.http://www. Twitter .@michellem Website .Contributed Videos on adding Google analytics to a Wordpressdirect blog and monitoring a Google Adsense account. Twitter .michellemacphearson. scan the agenda (and/or guide were it to have been made available) and quickly decide that it is was not for them © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 3 .@MichaelRRoberts Website .@DannyBatelic Website . Twitter . obtaining a Google Adsense account and adding Adsense to a WPD blog and transferring a blog.http://www.Contributed videos on Flippa and how to submit a website for sale.wpdirect.com/blog/ Michelle MacPhearson .com/ The Purpose Of This Supplementary Guide In years past. Website . Website . Twitter .http://www.tradingwebsitesblog.Contributed videos on Squidoo and aspects of market leadership.http://www.http://www.Contributed videos on acquiring/installing Ping Kaching and how to submit a site to Ping Kaching for indexing.com/ Paul Colligan .Contributed videos on The Challenge Forum and Challenge Teams.co External Content Providers Caro McCourtie .com/ Sam Witteeveen .com/ Emily Becker . Twitter .wpdirect.http://www.co/ Marty Rozmanith .michaelrroberts.samwitteveen.paulcolligan.com/ Danny Batelic .Contributed a video on market leadership Twitter .com/ Kenny Goodman .ofﬂineherosmethod.http://www.Contributed videos on Wordpressdirect (WPD).Contributed videos on acquiring backlinks through blog commenting and aspects of market leadership.@KennyGoodman Website . managing and completing the sale.http://www. Ezinearticles and how to make a decision.Contributed videos on keywords in domains and acquiring domains.@colligan Website .www. we have been reluctant to offer a written guide to accompany The Challenge video training largely to avoid the situation where people sign-up to The Challenge.challenge.
this guide will assist you to appreciate the context and the reasonings that lead to the inclusion of various components of the training..www.co without a full appreciation of how they could beneﬁt. In addition. In 2005 and 2006. Throughout this guide. as you progress through the training (at your own pace). all of the content will be available to participants from the moment they sign-up to take part in The Challenge. a list of book recommendations that have been made to The Challenge community in the Recommended Reading List and a list of Recommended Software & Services at the end of this guide. techniques and services in this course.. however. deﬁnitions of the various Internet and Internet Marketing terms participants will be exposed to is provided through a comprehensive Glossary Of Terms. it is important to understand that The Challenge is an introduction to Internet Marketing. the 30DC (as The Challenge was then known) was largely focussed on ﬁnding a market and developing a (digital) product to sell to that market. This supplementary guide has been written to provide more of the context behind The Challenge and to justify and explain why we have chosen to teach certain methods. The purpose of this guide is not to duplicate what is being taught in The Challenge videos but. Evolution Of The Challenge Training From the outset.challenge. it became impractical to teach an introductory course where the primary trafﬁc model was based on PPC (it would have been too costly and fraught with difﬁculty for a beginner) and a strategic change took place to teach search engine optimization (SEO) methods © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 4 . There were. links to the various online training pages are provided to make it easy to jump from the contextual material in this guide to the detail provided in the training videos. A great deal of thought and testing has been put into The Challenge training which has transformed through a number of changes over the years largely due to external changes as the Internet Marketing world has evolved. we gradually drip-fed the training over several months so as not to overwhelm people. detailed training on every Internet Marketing strategy and technique that can be learnt. many people that appreciated this gradual approach but also others that wished to proceed at a faster pace. that situation drastically changed as Google instituted a number of measures (known as Google slaps) to prevent people from buying cheap unrelated trafﬁc to direct to a website.it has never been (nor sought to be) a complete. Google instituted a number of quality mechanisms between the ads and the web sites they linked to that also made it more difﬁcult. The challenge of securing trafﬁc to the product website was easily achieved through bidding on a large number of keywords in Google’s PPC adwords program for what is now a ridiculously low cost. Consequently. in 2007. Consequently. Additionally. of course. Most of the effort and teaching in the 30DC was directed at creating the product and the website to sell that product. For the ﬁrst time in 2011. In late 2006.
the requirement that the website being developed in The Challenge must have a high enough ranking to receive an acceptable amount of trafﬁc cannot be avoided. mainly from the search engines. From 2007 to 2009 it was still possible to achieve a testing outcome within 30 days but by 2010. This decision made it easier for people to keep up with the training by reducing what was expected of participants on a day to day basis and also to provide sufﬁcient time for the search engine optimization methods to deliver an acceptable volume of trafﬁc. depending on the keywords. however. Organic trafﬁc (while free) is much harder to acquire than simply paying money to Google Adwords and very ﬁckle. however. Google does not. At that time it was very difﬁcult to determine how much trafﬁc existed for certain keywords and whether that trafﬁc would participate in a commercial outcome.com/challenge Having watched the webinar you will have been introduced to the three main areas of The Challenge website which are: © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 5 . became the main trafﬁc model. the decision was made to extend The Challenge to seven modules of seven days duration with a weeks break in between each module. that was no longer possible. Then (and now) the focus in the 30DC shifted from developing a product to researching and testing keywords and establishing the commercial viability of those keywords by determining whether the trafﬁc would purchase an afﬁliate product. however. The strategy in 2011 remains largely the same as in 2010 (with perhaps more of a focus on building links to the website being developed) and.3 for example).www.5 ranking positions. it still takes a variable but signiﬁcant amount of time to secure a high enough ranking that the website will receive sufﬁcient trafﬁc to be able to meaningfully test whether that trafﬁc will participate in a commercial outcome at an acceptable conversion. some people will seek to rush through the training. The reality is that most of the trafﬁc associated with a keyword goes to the web sites ranking on page 1 of Google for a keyword and mostly to those web sites in the top 3 . Some modules can be completed rapidly (Modules 1 .challenge. make it easy to rank that high for a keyword when starting from scratch and a certain amount of time (along with the need to acquire backlinks) must take place before any hope of a page 1 ranking for a keyword can be achieved. There is no point starting on Module 6 (monetization) until enough trafﬁc is being received and it will not be possible to make a decision on whether the niche chosen is worth going forward with until enough people have been exposed to the commercial offerings to establish a meaningful conversion rate.co whereby organic trafﬁc.30dcwebinars. If you are reading this guide and have not watched this webinar we strongly suggest that you do and a link is provided below: http://www. By making all of the content available at once. In 2010. How To Participate In The Challenge Having signed up for The Challenge you will have been ﬁrst invited to watch a webinar introducing The Challenge.
You will. In all cases. We realise the consequences of this. At the very least.challenge.6 weeks time gap between the end of Module 3 and the start of Module 6 to provide sufﬁcient time for your website (and the links you will be engineering) to be found and indexed by the search engines and for your website to receive a page 1 ranking for your main target keyword. While we do not have the resources to provide one-on-one training or to answer content related questions via email. however. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 6 . And now.onto the training modules. Should you wish to keep using these tools at the completion of The Challenge then there will be a cost to retain all of the functionality offered by the products.com for support. Our recommendation. the owners of these products have made unrestricted free trials available which should allow you to complete The Challenge. By making all of The Challenge training available at the start of The Challenge in 2011. We then recommend you give yourselves a weeks break before starting the next module. Either method is acceptable. we accept that we have transferred control of the pace at which participants consume and implement the training to the end user. Hopefully this chapter has given you a sense of the history and motivation behind The Challenge. be required to purchase a domain and hosting if you are to follow the training as speciﬁed.challenge..challenge. Accordingly. The forum is a great place to ask questions about what is being taught or to clarify any misunderstandings you may have about the training.co/forum We recommend that you regularly visit the blog (or register the RSS feed in your newsreader of choice . should you have any problems accessing The Challenge material for any reason you may email email@example.com. Wordpressdirect and Ping Kaching). you will also receive recommendations to sign-up for and use various tools and services (Market Samurai. During The Challenge training. however.www. each module has seven days of content which should take you a week to watch and implement. The Challenge video training is entirely free. however. Discount pricing has been negotiated for participants of The Challenge and you will receive notiﬁcation regarding accessing the discount offers towards the end of the free trials by email. To access the training content you will mostly be visiting the training page (link above) or following links in this guide to speciﬁc training pages. and leave it up to participants to decide for themselves what the best pace is for them.co/training http://www. is that you proceed through the modules as they were planned and released in 2010. you will almost deﬁnitely need a minimum of 4 ..we recommend the free Google Reader) to stay up to date with all of the activities and notiﬁcations related to The Challenge.co Training Area:!! Blog:! ! Forum:! ! ! ! http://www.co/blog http://www.
www.co PRE-CHALLENGE .Mindmap Mindmap created by Andrew Nesbitt © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 7 .challenge.
Twitter Twitter has come a long way in a short time and is now widely recognized as the #2 social networking platform behind Facebook. GuruBob and Dan Raine as any important messages regarding The Challenge will usually be tweeted or re-tweeted by them. The streaming service we use is Ustream and we recommend participants create an account on that platform. In addition. The core team behind The Challenge were early adopters of Twitter as a platform for rapid communication and also for market research and market leadership activities. It is possible to search Twitter using keywords or hashtags to ﬁnd recent or breaking commentary © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 8 . Prior to starting The Challenge. Twitter allows users to post brief (140 character) messages which are automatically transmitted to the people that follow that user. Lastly.co PRE-CHALLENGE TRAINING In 2008. so a decision was made in 2010 to reduce that number to 10. UStream In association with the release of The Challenge training each year. We strongly recommend that participants follow Ed Dale. Ed Dale often broadcasts a number of streaming TV shows to highlight certain aspects of The Challenge and to answer questions. there were over 30 videos in the Pre-Challenge module which lead to overwhelm. By 2009. Click Here to view the training page where Ed Dale shows how to register for and setup an account an account on UStream. Having a registered account allows users to participate in the community areas of the site such as the chat area. we introduce the concept of the ‘Symphony Of Four Parts’. there are videos to explain what expectations participants should have in relation to The Challenge and a disclaimer video which is a necessary requirement for any online product offering. which sets the Internet Marketing strategic context for all of the video training to come.www. Twitter has other uses in addition to it’s value as a communication and notiﬁcation platform. In this way it is possible to communicate efﬁciently to a large group of people such as The Challenge community. it became necessary to include a Pre-Challenge module to introduce and explain the various online tools and services that were incorporated into The Challenge training. the goal of Pre-Challenge is to introduce and show you how to acquire and install those products/services that we believe are the absolute minimum that we expect participants to use (all are either free or available as a free trial).challenge.
.. after testing a number of candidates.co related to those keywords. By June 2011. A breakdown of usage (Jun.5 25 12. It is possible that having used Google Chrome you might prefer it anyway :) Click Here to visit the training page where GuruBob shows you have to acquire and install Google Chrome and a range of recommended extensions. Readers of this guide may not be aware that it is possible to install and use several web browsers on a computer and they will co-exist quite happily.and rising fast. modern web browser that supports all of the recent technology developments and multimedia formats is a minimum expectation and requirement and in The Challenge. We require all content providers (in The Challenge) to use Google Chrome when recording the video training so as to achieve this consistency.5 0 5 Firefox Chrome Safari 44 Internet Explorer Firefox Google Chrome Safari Others 44% 28% 21% 5% 2% 28 21 IE 2 Others More impressive than the actual usage stats is the rate of growth. that it looks and performs the same as when that website is shown in The Challenge videos.www. Another reason for recommending a particular web browser is our desire that when participants visit a website. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 9 . 2011) for the major web browsers is shown below: BROWSER USAGE 50 37. Google Chrome A fast.challenge. Google Chrome was introduced in 2008 and by June 2011 is now being used by 20% of all users. all of the other browsers are declining in usage whereas Google Chrome usage is rising. you can use Google Chrome when following The Challenge training and return to your preferred browser for other activities. This is useful for keyword and market research but also to ﬁnd people who may have an interest in the same subject. our recommended web browser is Google Chrome. So even if you have a browser favorite. Click Here to view the training page where Andrew Nesbitt shows how to register an account on Twitter and how to ﬁnd and follow people to receive their tweets.
While it is feasible that participants could avoid this cost by using free hosting or by creating a website on a Web 2. Click Here to view the training where Ed Dale discusses the disclaimer for The Challenge.co Setting Expectations The Challenge is an extensive program that has a number of simple but important objectives: 1. 3. The Symphony Of Four Parts Internet Marketing is a hugely complex subject and difﬁcult to grasp. To teach a sustainable and repeatable method for testing niches online where the ﬁrst goal is to make a single dollar. The only cost we strongly recommend participants incur is in relation to the acquisition and hosting of a domain. The symphony of four parts is an attempt to distill the key concepts that lead to success and focus when one is thinking about and working at Internet Marketing.www. Participants can be conﬁdent that there is no cost for the video training itself and that any tools recommended within the training are available for use on a free trial basis. the fact is that ownership of your site in this case is uncertain and the search engines may or not view that site differently than a self-hosted website. 2. The four parts are: Market and Keyword Research The ﬁrst and probably most critical step in succeeding with Internet Marketing is understanding the keywords associated with your area of interest and the market factors associ© A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 10 . To offer a free but valuable introduction to Internet Marketing.0 service.challenge. Disclaimer We have created The Challenge training with full transparency and are happy to disclose all relationships we have with 3rd parties who have assisted us in delivering The Challenge program and the tools and services that are recommended within. The key to success is to learn a process that works and to persevere until expertise is gained. Click Here to view the training page where Ed Dale discuss the expectations participants should have in relation to The Challenge. To segment the training so it can be watched and implemented in a step-by-step process with a small daily commitment of 30 minutes.
coupled with the conversion of that trafﬁc to a commercial outcome as explained in the next step. if you fail in this step then you WILL fail overall. Ultimately.challenge. the whole of Module 1 (and parts of Module 5) is dedicated to this subject. It is imperative that you know or can predict the trafﬁc and competition around those keywords and have established that a market exists relative to these keywords that is interested or has a need for the products and/or services that you may wish to promote. we focus on search engine trafﬁc as the primary trafﬁc model although many other trafﬁc models do exist online.co ated with those keywords. Trafﬁc Having established the niche focus of an Internet Marketing activity the next step is to undertake the process of obtaining a sustainable ﬂow of trafﬁc to a website in order to promote a product and/or service. the website owner will layer a number of conversion techniques to maximise the probability of a sale. This step involves creating a web presence and then undertaking the work to expose that website attractively to the search engines and other sources of trafﬁc. the scale of your success online will be driven by the volume of trafﬁc that can be acquired.4 of The Challenge are concerned with various aspects of the trafﬁc challenge. This will involve a combination of selecting products and /or services to promote and writing attractive and compelling sales copy (or other sales material). but also by an expanding group of afﬁliate marketers who drive trafﬁc (and sales) with the expectation of a commission. Conversion Once a sustainable volume of trafﬁc within a niche is secured. Ultimately. We would even go as far to say that even if you were successful in ALL other aspects of the symphony of four parts. it is often good practice to create products and services speciﬁcally for the niche being targeted which can then be sold not only by the product developer. In The Challenge. The leverage provided by having a group of other people selling your product can only be applied when you are the product or service owner. attention can next be focussed on maximising the conversion of that trafﬁc to a commercial outcome. Modules 2 . Product Having tested a niche or market using third party products or advertising. In The Challenge. Module 6 (monetization) of The Challenge is largely concerned with conversion. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 11 .www.
© A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 12 . the training is mainly focussed on Parts 1 and 2 with a partial focus on Part 3. Challenge Teams . These are: 1. 4.Andrew Nesbit explains how to download The Challenge training content for those unfamiliar with downloading content off the Internet. In The Challenge. Product creation is not covered in The Challenge itself but is signiﬁcantly covered in our paid member programs that follow on from The Challenge (Challenge Plus and Immediate Edge . Market Samurai .Physical meetups with other people participating in The Challenge who live near you can be highly motivating and educational experience.In this video.ﬁnd out more in the Post-Challenge section).Caro McCourtie introduces the Challenge forum and overviews the structure and provides some tips to get the most out of the forum. Optional Pre-Challenge Training On Day 7 of the Pre-Challenge module. Andrew Nesbitt explains how to plan and organise a meetup. Click here to access the training page containing optional Pre-Challenge training videos. 3.challenge. Meetups .www. Caro McCourtie discusses the importance of working in teams through The Challenge training and offers some tips for ﬁnding a team and maximising the value of the team experience. 5. Downloading content . Challenge Forum . a number of videos are provided that introduce and discuss various facets of The Challenge Experience.co At any point in your Internet Marketing business you will probably be working on something that relates to one of the four parts listed above and it is good practice to focus your immediate attention on the part that is not operating at maximum efﬁciency at any point of time. 2.In this video Dan Raine provides an introduction to Market Samurai which is a software tool custom designed to complement The Challenge training. Click Here to view the training page where Ed Dale discusses The Symphony of Four Parts.
challenge. ☐ Learn about The Challenge forum.co Pre-Challenge Checklist ☐ Setup an account on Ustream to participate in The Challenge TV shows. ☐ Understand the concept of ‘The Symphony Of Four Parts’. ☐ Download and install Market Samurai. ☐ Watch the video on setting expectations for The Challenge. ☐ Create a Twitter account and follow Ed Dale. ☐ Download and install Google Chrome and install the recommended extensions. teams and organising meetups. [Optional] © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 13 . ☐ Watch the video outlining The Challenge disclaimer.www. GuruBob and Dan Raine. ☐ Learn about downloading content from the Internet.
co MODULE 1 .Mindmap Mindmap created by Andrew Nesbitt © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 14 .www.challenge.
it is also deﬁned by the words or phrases (referred to hereafter as keywords) that people in those niches are likely to us on the Internet to explore that interest and to ﬁnd information and products/services associated with the niche. As the Internet and it’s connectedness is largely driven by words. Markets exist at the largest end of the scale (for example the market of golf) within which some or many niches may exist (such as golf clubs). A micro-niche is a subset of a niche (for example ‘labrador puppy training’ is a micro-niche and is a sub-set of the ‘puppy training’ niche). What Is A Niche? While a niche can be deﬁned as a community of people with a common interest.. we recommend that participants target micro-niches and we will show you how to ﬁnd micro-niches that have acceptable trafﬁc and competition proﬁles (both quantity and quality) and where there are sufﬁcient indicators of commercial activity. is focussed on the subject of keyword and market research. we are most often referring to micro-niches. In The Challenge. niche or micro-niche can be used interchangeably in that they refer to different scales of communities both in terms of the number of people within those communities and the number of web pages that exist that are focussed towards those communities. In The Challenge. By the end of Module 1. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 15 . In this document we will use niche and micro-niche interchangeably but as our goal is to ﬁnd niches (read micro-niches) with limited competition that we can reasonably hope to compete for.challenge. In order to participate in Internet Marketing (which can be deﬁned as the marketing of products and services over the Internet) it is necessary to choose a market or niche within which to focus your activity.co MODULE 1 . A market or niche is a community of people that share a common interest or activity and have needs that can be satisﬁed by certain products and services.. Within a niche many micro-niches can exist which are very speciﬁc (such as cavity backed irons).www. these keywords become all important especially as many people ﬁnd web sites by conducting searches on keywords in search engines like Google. the term market. So the ﬁrst challenge in exploring a niche is to ﬁnd out the keywords that best deﬁne that niche and then establish the trafﬁc and competition that exists on the Internet for those keywords. and possibly the most important training module of The Challenge. the user will be expected to have researched at least one micro-niche although more would be an advantage.Keywords And Market Research The ﬁrst.
that you select up to 7 niche ideas at this stage as inevitably. the Day 2 video in Module 1 will help you to identify some niche ideas you might like to start with. largely manual process. Finding Niche Ideas Understanding the hierarchy of keywords and how they relate to different scales of communities (of people with common interests) such as markets. or 2. What we have found over the years. In the past. If you have no clue what niche ideas you would wish to explore. too much competition or a lack of commercial activity. There is no right or wrong here because the method of research you will learn will ultimately allow you to assess niches very quickly in the future. however. We do suggest. is that the people who come to The Challenge with a preexisting allegiance to a product/service or niche have the most problems because that allegiance can cause them to ignore the warning signs that the niche is either too competitive or that there research indicates very little trafﬁc searching for the keywords most associated with their niche. Module 1 teaches a 3-Step process for researching a niche and it’s associated keywords and the purpose of this research process is to minimize the probability of choosing a niche which will likely fail either due to a lack of trafﬁc. Have no product/service allegiance starting out but also are not sure what area of interest you might wish to explore.www. Click Here to view the training page where Dan Raine discusses how to ﬁnd niche ideas to research and explore in The Challenge. Whether you are coming to The Challenge with a pre-existing product / service / business in mind. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 16 . Our goal here is that you learn the process. niches and micro-niches doesn’t necessarily mean a participant will automatically ‘know’ which niche or niches they would wish to explore and test during The Challenge. since the creation of Market Samurai the process has been made much easier.challenge.co The process of exploring the keywords used within a particular niche and quantifying those keywords from the perspective of trafﬁc and competition is known as keyword research. Not all keywords are the same and they have different (aesthetic and commercial) value depending on the likelihood that people within a niche use certain keywords when speciﬁcally interested in looking for products or services to buy. keyword research has been a difﬁcult. some will not fulﬁll the criteria we will be imposing later in this module. This situation is made more difﬁcult depending: 1. Click Here to view the training page where Dan Raine discusses the subject of niches and keyword research. however.
Assessing The Trafﬁc and Competition For Your Keywords
The ﬁrst stage of the keyword research process after having identiﬁed a niche to assess is to establish the trafﬁc and competition for the keywords associated with that niche and ﬁlter out the keywords that either have too little trafﬁc or too much competition. Before we can get to this stage, however, a little education is required to explain what we mean by trafﬁc and competition. Traditionally, estimating trafﬁc for a keyword was extremely difﬁcult to do and it wasn’t until Google began providing trafﬁc estimates via it’s external keyword tool in 2008 that we could assess keywords with more conﬁdence of what search trafﬁc existed for those keywords. Don’t assume the numbers Google provides to be 100% accurate, however, it is probably the best data source we have access to at present. Google provides the total search trafﬁc in it’s network of sites for keywords but our interest is in establishing what the website located in the number 1 position in the search engines results pages (SERPS) would receive as this is probably the maximum amount of trafﬁc we would expect to receive if we were targeting a particular keyword. We call this trafﬁc value SEOT and it is the maximum trafﬁc that a website ranking broad match in position 1 in Google for a keyword would receive. Competition or SEOC is the number of webpages that Google has in it’s search index that contain the speciﬁc keyword (or phrase) that you are investigating. This number can be found by entering the keyword phrase into Google using quotes. Were you to enter the keyword phrase without quotes, then Google would return the number of webpages in it’s index that contain the words but not necessarily together and not necessarily in the correct phrase order. As many of these pages are not speciﬁcally optimized for our target keyword phrase, then these are of less interest to us. We only want to know how many pages speciﬁcally contain the keyword phrase we are investigating...as these are our true competition. While ﬁnding and assessing keyword and competition for keywords can be done manually, Market Samurai makes the process of assessing large numbers of keywords very easy as you will see in later videos in this module.
Understanding the Broad Phrase Match Paradox
The astute reader will at this stage have noticed an apparent paradox in that we look at the trafﬁc based on broad match (SEOT) but the competition for a keyword phrase based on phrase match. The reason for this is that once we have a web page ranking highly (top three position on Page 1) for a keyword phrase based on phrase match, Google will automatically rank that page highly for broad match and therefore that web page will receive the broad match trafﬁc potential which is by it’s nature higher that the phrase match trafﬁc. But we judge the competition that we face to rank for a keyword phrase based on the phrase match trafﬁc as these are the pages that contain or are optimized for the keyword phrase we are targeting.
© A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO
Click Here to view the raining page where Dan Raine discusses trafﬁc and competition in detail.
Finding Theme And Category Keywords
Now we are ready to jump into Market Samurai to research our niches identiﬁed on Days 1 & 2. When you enter a niche keyword into Market Samurai it will extract a range of semantically related keywords and phrases associated with the starting keyword (from Google) and assess those keywords based on trafﬁc and competition. Our goal is to ﬁnd keywords that meet a range of criteria and these are: 1. SEOT > 80 2. SEOC < 30,000 3. PBR ratio > 15% SEOT and SEOC have been previously discussed, however, the PBR ratio (or the phrase to broad match trafﬁc ratio) is the ratio of phrase match trafﬁc for a keyword phrase (as provided by Google) compared to the broad match trafﬁc for the same phrase. When this number is below 15% it tells us that while searchers are using the words (in your niche keyword phrase) they aren’t often typing in the speciﬁc phrase. This is enough to suggest that the phrase does not justify that we create a website or webpage to target. Our goal at this stage of the process is to ﬁnd niches that have at least three keyword phrases that meet the criteria above. If you can’t ﬁnd at least three keyword phrases using Market Samurai when assessing a niche it is best to move on and start assessing another niche. Keyword phrases that meet the criteria are also know as theme or category keywords. • The theme keyword (or phrase) best encapsulates the niche you are investigating preferably with strong trafﬁc potential and acceptable competition. We need to single out a keyword phrase as the theme keyword as we will be acquiring a domain name that incorporates this keyword phrase. • Category keywords are the other keywords that meet the trafﬁc and competition criteria but which you don’t decide will be the theme keyword for your niche. Instead they will be used to setup categories on your Wordpress blog later in The Challenge. Click Here to view the training page where Dan Raine shows how to use Market Samurai to ﬁnd candidate theme and category keywords for the niches you are investigating.
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Assessing The Strength Of Competition In The SERPS
Assessing the trafﬁc and competition for a keyword phrase is the ﬁrst step of the keyword research process. The second step is to assess the quality of competition for the keyword in the Google search engines results pages (SERPS). By this we mean, what is the nature of the web sites that are currently ranking on page 1 in Google for your keyword phrase. Are they small, young, poorly optimized web sites with few backlinks pointing to them or large powerful authority web sites that have existed for many years with 100’s or perhaps thousands of backlinks (authoritative sites). If all of the web sites currently ranking on page 1 of Google for your target keyword are too competitive then your chances of ranking on page 1 are minimal at best. Our goal here (for the keywords we are investigating) is to ﬁnd at least one website ranking on page 1 of Google that we can reasonably and conﬁdently outrank if we do a proper job of optimizing for the keyword on the website and will engineer and acquire a sufﬁcient number of backlinks from other websites. Quality of competition and an understanding of the on-page SEO factors of web sites is a complex subject and is covered in detail in the videos on Days 5 and 6 of Module 1. Click Here to view the training page where Jon Dean discusses aspects of SEO competition to allow you to assess the quality of the website currently ranking for your target keyword. Click Here to view the training page where Jon Dean overviews the SEO Matrix module of Market Samurai as a tool to assist in assessing the quality of website competition that is currently ranking in Google for your target keyword.
Evidence Of Commercial Activity
The 3rd and last stage of the keyword and market research process is to establish that other web sites currently optimized for your target keyword/s are attempting to make money on the Internet. It is very likely that even before you get to this 3rd stage that some of the niches you started out with have already failed in that they did not meet the trafﬁc and competition criteria or you found that the web sites already ranking in Google for the niche keywords were just to authoritative and powerful to easily out-rank. The reason that we seek to ﬁnd evidence of commercial activity for the web sites already ranking for your target keyword/s is that it is much easier to participate in an existing market than it is to create that market. The principle here is that if no one else has found a way to make money from the trafﬁc associated with a keyword then you are going to ﬁnd it difﬁcult to do so as well.
© A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E!
THE CHALLENGE MANIFESTO
Click Here to view the training page where GuruBob reveals methods for identifying evidence of commercial activity for the trafﬁc associated with your target keyword.
Module 1 Summary
By the end of Module 1 you should have found at least one niche (preferably more) where you have identiﬁed at least 3 keywords (or more) with sufﬁcient trafﬁc potential and acceptable competition where the currently ranking web sites are not too authoritative and where there is evidence of commercial activity on the websites currently ranking for those keywords. By moving forward with keywords that meet these 3 stages of criteria you will be signiﬁcantly increasing your probability of success. Please remember...it takes exactly the same amount of time and effort to target keywords that lack trafﬁc or commercial intent as it does to target ones that do. So if you are going to go through the process, then you may as well do so for keywords that at least meet the minimum criteria. This does not guarantee success but WILL reduce the chances of failure.
Module 1 - Checklist
☐ Understand the difference between a market, niche and microniche. ☐ Use Amazon and Google to explore niche ideas.
☐ Use the concept of trafﬁc and competition on the Internet. ☐ Understand the broad match trafﬁc / phrase match competition paradox. ☐ Identify at least 3 niches using Market Samurai that satisfy trafﬁc/competition criteria. ☐ Understand the quality of SEO competition concept and gain familiarity with SEO Matrix module of Market Samurai. ☐ Review each of your niches (from Day 3) using the SEO matrix module.
☐ Analyze those keywords that meet the trafﬁc/competition and SEO matrix criteria and look for evidence of commercial activity. ☐ By the end of Module 1 you should have identiﬁed at least one niche that satisﬁes all the criteria introduced in this module
© A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO
www.challenge.co MODULE 2 .Mindmap Mindmap created by Andrew Nesbitt © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 21 .
If the exact match domain is not available then we suggest you add a modifying keyword as is explained in the training video on Day 1 of Module 2.org) domains and you will need to ensure you set the geographic target as explained in this linked post on GuruBob’s blog. Once a domain has been secured. competition and evidence of commercial activity. In Module 2. for example.net and . This website will become your main ranking vehicle (MRV) in the search engines and eventually will receive trafﬁc from the search engines as soon as it begins to rank well. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 22 .Publish Your Micro-Niche Website Having completed Module 1. to write articles optimized for your keywords and to create a website (Wordpress blog). your offpage SEO will have the most inﬂuence over your ranking in the search engines but it is critical that you ensure your website and it’s keyword optimized pages are properly on-page optimized so as to maximise the value of your off-page link network that you will create in Modules 3 & 4. were your theme keyword to be ‘labrador puppy training’ you would seek to acquire labradorpuppytraining. . however.challenge. In a perfect world. We also recommend you use Hostgator for your domain hosting as it is very cost-effective and works perfectly with Wordpressdirect. you should have selected at least one niche/micro-niche to continue with through The Challenge which will contain at least 3 keywords that meet the Module 1 criteria for trafﬁc. You may also consider acquiring a . the goal is to acquire a domain to build a website on.org).com.net or . there will be an exact match between your theme keyword and the domain so. they are more expensive than (. Click Here to view the training page where Kenny Goodman shows you the importance of domain selection using Market Samurai and Marty Rozmanith shows you how to acquire a WPD account. Keywords And Domains A critical aspect of maximising your on-page SEO is to ensure that your main theme keyword is contained in the domain name you acquire and upon which you will build your website. WPD makes it easy to install and manage an SEO optimized Wordpress blog on your domain. we then recommend that you secure a free Wordpressdirect (WPD) account. Fortunately. Market Samurai has integrated domain functionality that makes it easy to search for keyword domain availability and ultimately to acquire a domain once a suitable candidate is found. Module 2 focusses mainly on the on-page SEO aspects of your website which is that aspect of your search engine optimization over which you have the most control.co domain as phrase availability is much more likely on this TLD. Over the long term.com (or .www.co MODULE 2 .
. the ﬁnd content module of Market Samurai comes in very handy for this task and we also recommend using the search functionality of Twitter as well.www. Having written your article(s) yesterday. today you are going to re-visit your article in the publish content module for Market Samurai and edit the article from the renewed perspective of a 24 hour time-gap.and in the context of writing. Editing Your Keyword Optimized Content We all know that time is the great healer. We can promise.. it is very likely that you will not know very much about your niche and you will need to do some content research in order to build up sufﬁcient knowledge that will allow you to write the keyword optimized articles you are going to need. Fortunately. Click Here to view the training page where Ed Dale teaches the writing method called free writing using the publish content module of Market Samurai. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 23 . We recommend that you prepare a draft article using the free writing technique and the publish content module of Market Samurai. Depending on the niche you have chosen. the requirement to write a topical or information piece on any subject can strike terror into the heart.challenge. Writing Keyword Optimized Content For many people. Click Here to view the training page where Ed Dale shows how to use Market Samurai and Twitter to ﬁnd content related to your niche for the purposes of research. time is the difference between an adequate ﬁrst draft and a great ﬁnished product. good quality articles/posts speciﬁc to your keywords. The goal here is to build up a collection of content related to your niche to strengthen your knowledge. that by leaving your writing for a day (or more) you will improve the article when you return to edit the article you have written. We do NOT recommend you copy these articles or plagiarize them in an way as the search engines have become very sophisticated over the last few years and if your website is found to contain duplicate content (which is illegal) that has been published elsewhere then this will very likely have a negative impact on your search engine rankings. the process is a lot easier than you think if you are well prepared (that is you have researched your niche as shown by yesterdays training) and you practice a writing technique called free writing. Once again.co Finding Keyword Optimized Content A critical part of creating a website and ranking well in the search engines for your target keywords is to write and publish unique.
The plugin and theme functionality of Wordpress makes it incredible easy to add and extend the basic Wordpress functionality and the look and feel of a blog. Click Here to view the training page where Ed Dale shows how to edit and ﬁnalise and tag your article(s) using the publish content module of Market Samurai. This decision was made for a number of reasons: 1. Market Samurai also allows you to integrate the details of your Wordpress or Wordpressdirect account to make it easy to publish your content directly from Market Samurai to a (Wordpress) blog.co Having edited the article to your satisfaction we also need you to prepare it for publishing by ﬁnalizing it’s title and adding suitable tags inside Market Samurai. Fortunately. Blogs have integrated functions that enhances search engine optimization (SEO). 3. after an exhaustive research process a decision was made to focus on the use of the Wordpress blogging system. In 2008. 4.www. The Wordpress content management system (CMS) makes it very easy to both publish and manage the content on a blog. we have explored and tested every possible system for publishing content online for the purposes of achieving a search engine ranking to gain trafﬁc from the search engines. Tracking Your Wordpress Blog Having created your Wordpress blog on your domain and published your ﬁrst article. Search engines (particularly Google) seem to like Wordpress blogs to the extent that they consistently rank well across a wide range of keywords. Google offers a feature rich (free) tracking service for web sites known as Google Analytics and after creating an Analytics account. Click Here to view the training page where Marty shows you how to set your Wordpress blog up inside your WPD account and Jon Dean shows how to publish your article from Market Samurai that you wrote and edited over Days 2 to 4. it is very easy to add the Analytics function to © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 24 .challenge. the next thing we need to do is setup tracking on your blog so we can determine what trafﬁc is coming to the site and also to monitor the performance and ranking of the website for your target keyword in the search engines. Creating Your Website (Wordpress Blog) And Publish Your First Article Over the years that The Challenge (and previously the 30DC) has been conducted. 2.
Click Here to view the training page where Emily Becker shows you how to create a Google Analytics account and add to your WPD blog and where Jon Dean reveals how to setup the rank tracker module of Market Samurai for your blog. 2. directories. we recommend that you submit your domain URL to all groups of sites and your blog post URL’s to the social network sites that Ping Kaching supports.which is Google’s spider). We recommend you use the rank tracker module in Market Samurai to monitor the ranking of your blog in the search engines. See the glossary of terms for deﬁnitions of some of the terms being used in this section if you are unfamiliar. Help Your Blog To Get Found (Indexed) by The Search Engines The ‘build it and they will come’ mentality doesn’t work perfectly on the Internet and without user intervention. 3. Click Here to view the training page where Michael Roberts shows how to setup Ping Kaching and add your blog so as to create backlinks to aid in having your website indexed by the search engines. Submitting the RSS feed of your blog to various RSS aggregator sites and directories. it can take days (and sometimes weeks) before the search engine spiders will ﬁnd (and index) your brand new website. 4. Recommended link building practices for the purpose of having your website or webpage indexed include: 1. Submitting your domain to various 2nd and 3rd tier search engines..www. second and third tier search engines and RSS aggregators/directories.co your blog. this would become a timeconsuming and arduous activity. Ping Kaching allows you to submit your URL (automatically in most cases) to a range of Social network sites. If it were necessary to undertake these link building practices manually. It is therefore necessary and recommended that you implement the ﬁrst stage of backlinking which is to acquire backlinks that increase the probability that your website will be found by the search engine spiders (particularly Googlebot . Added to this is the fact that it is much better that your site is ‘found’ by the search engine spiders by following a link from another website where the anchor text of that link is the same as the keyword optimization of the page (or domain) of your website that you are seeking to be found. Submitting your domain to various directories..challenge. Submitting links to social book marking and social networking sites. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 25 .but fortunately we have access to a tool that largely automates this process called Ping Kaching.
☐ Add your Google analytics account details into your WPD account. ☐ Create a Wordpressdirect (WPD) account. Setup Wordpress Blog ☐ Create a Wordpress blog on your domain using Wordpressdirect. ☐ Acquire a domain name and setup Hostgator hosting for your domain. Facilitating Indexing of your Wordpress Blog ☐ Create a Ping Kaching account.www. Keyword Optimized Content ☐ Use Market Samurai and Twitter to ﬁnd keyword relevant content.challenge. ☐ Publish your ﬁrst article to your new blog. ☐ Familiarize your self with the publish content module of Market Samurai. ☐ Write at least 1 (preferably 3) articles using the Market Samurai publish content module. ☐ Create social bookmarking and various accounts inside Ping Kaching ☐ Submit your blog domain URL and ﬁrst post URL to Ping Kaching and complete a full submission. ☐ After 24 hours. ☐ Add your WPD details to the Market Samurai publish content module. ☐ Familiarize yourself with found content in preparation for writing articles. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 26 . ☐ Sign up for Google Analytics. ☐ Add your domain and keywords into the Rank Tracker module of Market Samurai.co Module 2 Checklist Keywords and Domains ☐ Research candidate domain names using the domain module of Market Samurai. edit your articles (and tag) using the Market Samurai publish content module.
www.challenge.Mindmap Mindmap created by Andrew Nesbitt © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 27 .co MODULE 3 .
Just because your niche blog has been found (and indexed) by the search engines.Create Your Off-Page Network By the end of Module 2. Where the links are located (and the importance of the website containing the link) and the descriptive text used to describe the link (known as the anchor text) both reveal something important about the website the link points to.co MODULE 3 . you will have published your niche blog using Wordpressdirect and will have begun the process of having your blog found by the search engines by submitting your blog to various social networking and other destinations using the software Ping Kaching. does not mean that it will automatically appear in position 1 on page 1 of the search engine results pages (SERPS) if someone were to search in Google for the keyword or phrase that your blog is optimized for. YouTube and Squidoo are examples of a Web 2.0 sites like EzineArticles. Squidoo and Posterous (and the various sites that Posterous connects and publishes to). © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 28 . Backlinks are critical on the Internet as they form the network of connections between web sites that are so important for connecting web sites and to simplify the process of moving from one website to the next.challenge..0 web site is one where the bulk (if not all) of the content on the site is contributed by it’s users rather than the site developer or owner. Done properly. Sergey Brin and Larry Page of Google recognized their importance very early on and created the Pagerank algorithm that is largely founded on exploring and assessing these backlinks. In Module 4.www. we will be teaching you how to ﬁnd authoritative web sites in your niche and showing you how to engineer backlinks to your blog from those sites. A Web 2.0 web site. The more links you get (from a range of different web sites or differing size and quality) will eventually improve the authority and relevance of your website (blog) and improve your ranking in the search engines for the keyword/s your website has been optimized for and which have been used in the anchor text within your link network. Module 3 is principally concerned with teaching you how to begin the process of creating your link network initially by ‘borrowing’ authority by publishing content (with embedded links) on important Web 2.you need to acquire and engineer a network of backlinks to your blog. this should result in your blog being indexed by the search engines within 24 to 72 hours. Google only displays web sites on page 1 of the SERPS that it determines are the most authoritative and relevant for the searched for phrase and in order to achieve a page 1 ranking..
Users of the EzineArticles website who wish to use an article on their website are required to publish the bio box information along with the article. EzineArticles The ﬁrst major Web 2. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 29 .GuruBob’s Blog) is located after the > and before the closing tag </a>.gurubob.challenge. Given that EzineArticles uses a human review and moderation system it may take several days to a week between submitting an article and it actually being published to the EzineArticles web site. Most content management systems like Wordpress have rich text editors (rather like simple word processors) that make it easy to turn text into an active link.www. particularly in the eyes of Google. The upside is that users of EzineArticles may take and publish your article on multiple other web sites thereby extending the potential to acquire multiple backlinks from publishing a single article. Articles are accompanied by a biography box containing details of the author of the article where up to two links are allowed that can point to the authors website(s) at their discretion. Given the authority and trusted nature of EzineArticles. Articles are human reviewed by EzineArticles content reviewers to ensure consistency and to reduce the potential for spam or duplicate content. Click Here to view the training page where Caro McCourtie reveals how to open an EzineArticles account shows how to submit an article for review and publishing. The actual link that is created in the background is an html tag as follows: <a href="http://www. EzineArticles was created to allow content publishers to make articles available online for website owners to use and publish on their own websites or in Ezines.co The Basics Of Backlinking The goal of Day 1 of Module 3 is to provide a practical introduction to backlinks and provide an examples to enhance your understanding. Click Here to view the training page where Ed Dale describes backlinks and shows practical examples for illustration.0 site we are going to submit content to for the purpose of gaining a backlink is EzineArticles.co/">GuruBob’s Blog</a> The destination of the link (URL) is contained within quotes after the href= and the descriptive text (anchor text) that is displayed on the web page that contains the link (in this case . EzineArticles has been around for many years and is a highly trusted site consistently ranking in the top 100 sites on the Internet based on trafﬁc. EzineArticles is an ideal place to publish content with embedded links to your web site.
don’t forget to submit your article to Ping Kaching to speed up the process of having the article found and indexed by Google. Once again. recommend that you syndicate the unique articles that your publish to your niche blog. Posterous is a simple blogging platform started in 2008. the authority of the site coupled with the ease with which a lens can be created makes Squidoo a useful destination for publishing content for the purpose of gaining a backlink. Squidoo was created by Seth Godin (and associates) in 2005 and employs the concept of ‘lenses’ as pages where a lens is created by an external user and is themed or optimized for a particular subject. We do not. create a lens. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 30 .www. In addition. add content and create that all important backlink to your niche blog. however. Squidoo Another important high trafﬁc Web 2. Squidoo is a high trafﬁc web site meaning that your lens not only produces an SEO beneﬁt but may also deliver human trafﬁc to your niche blog as well over time. Another point of differentiation is the automatic publishing of content to a network of linked sites which gives the user a signiﬁcant syndication leverage whereby content (and links) published once to Posterous will then be published automatically on other linked sites. While recent editorial control has placed some limits on the number of links you can create from a Squidoo lens. Click Here to view the training page where Michelle MacPhearson reveals how to open a Squidoo account.challenge. In The Challenge we will be taking advantage of that leverage to incrementally add to the number of links pointing to our blog from a single submission. or news articles published in multiple media outlets would cause duplicate content problems. What differentiates Posterous is the ease with which a user can publish via email which makes it easy for a user to publish when mobile. Publishing to Posterous is similar to other platforms and offers a rich text editor through web access. Google understands the concept of content syndication. It supports automatic posting to a network of social network and other blogging and micro-blogging platforms. Posterous The last four days of Module 3 in The Challenge will be focussed on creating a network of sites linked to a Posterous account and publishing an initial article into that network of sites. submit it to Ping Kaching for indexing. after the Squidoo lens has been created.co Once your EzineArticle has been approved and has been published and appears on the EzineArticles web site.0 site that has enjoyed ﬂuctuating fortunes (in the eyes of Google) but is now a trusted and authoritative site to publish content is Squidoo. The lens creator has the ability to publish content containing backlinks to external web sites (such as your niche blog). Google will not give you credit for the backlink(s) in the article until it has been indexed.
Links to the domain will. Tumblr and Identi. Click Here to view the training page where Ed Dale reveals the process for publishing to your Posterous network and also discusses the expectations you should have for publishing to your niche blog and Posterous network going forward. We recommend you publish an article to your niche blog optimized for either your theme or category keywords at least once a week. Click Here to view the training page where GuruBob reveals how to open accounts on Blogger LiveJournal and Xanga and link to your Posterous account.ca and link to your Posterous account.www. Click Here to view the training page where GuruBob reveals how to open accounts on Wordpress. 5 & 6 of Module 3 covers opening up a Posterous account and setting up accounts on various blogging and social network sites and linking them to your Posterous account. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 31 . over time.co Creating a Posterous Account And Adding Services Days 4. Publishing to Posterous can be much more frequent (even daily). it is time to publish into that network to build backlinks to your niche blog. contain anchor text that contains the theme keyword and your category keywords and this will strengthen the relevance of your domain to the niche (and for the important keywords) that you are targeting. There is nothing particularly difﬁcult about this process but it is critical that all your accounts are optimized for your theme keyword as far as is possible and pay particular attention to the process of linking your various accounts to your blog using your theme keyword as the anchor text of the link wherever possible.com. Going forward from here you will predominantly be sharing your time amongst publishing content to your niche blog and building links using the methods taught in Modules 3 & 4. that you engineer backlinks to those post URL’s using the same keyword (or phrase) that the post is optimized as the anchor text of the link. We recommend a method using Google Reader and email whereby you can include block quote elements. Publishing To Your Posterous Network and Niche Blog Now that you have created your Posterous network.challenge. Click Here to view the training page where Ed Dale reveals how to open a Posterous account and setup accounts on Twitter. Add your Posterous account and other sites to Ping Kaching for indexing. videos and (anchor text speciﬁc) links to your niche blog. It is critically important that when building links to a blog post optimized for a speciﬁc keyword. Facebook Pages and LinkedIn and link to Posterous. You should be building links both to your niche domain and also to URL’s of your keyword optimized posts.
challenge. ☐ Open accounts on Twitter. ☐ Publish regularly to your Posterous network (several to many times a week) making sure you are constantly adding links to your niche domain and to your new posts as they are published. ☐ Prepare and publish content to your Posterous network for the ﬁrst time. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 32 . Squidoo ☐ Sign up for Squidoo and create a lens optimized for your main theme keyword.ca and add to Posterous. ☐ Add the guestbook and RSS modules to your lens.www. ☐ Open accounts on Wordpress. Tumblr and Identi. EzineArticles ☐ Open an account on EzineArticles. LiveJournal and Xanga and add to Posterous. ☐ Continue writing and edit articles using the free writing technique. ☐ Prepare an article for submission to EzineArticles. ☐ Write content on your theme and/or category keywords and publish to your niche blog on a frequency of at least once a week. ☐ Publish your Squidoo lens and check that the links to your blog are active. ☐ Submit your article to EzineArticles and monitor until approved. Posterous ☐ Create a Posterous account.co Module 3 Checklist Understanding Backlinks ☐ Make sure your understand what a backlink is. ☐ Open accounts on Blogger. ☐ Prepare and ﬁnalise an article and publish to the text module on your Squidoo lens. Facebook Pages and LinkedIn and add to Posterous.com.
co MODULE 4 .Mindmap Mindmap created by Andrew Nesbitt © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 33 .www.challenge.
challenge. The fact is. we revealed a number of techniques for creating backlinks from Web 2. it should have become obvious that ranking in the search engines starts with creating content that is properly optimized for your target keyword(s) and then follows with acquiring a network of links to your content similarly optimized for the same keyword(s). Because of their importance for SEO. What Is An Authority Backlink? Day 1 of Module 4 is focussed on introducing the concept of authority backlinks and the importance of establishing the PageRank of the websites and speciﬁc pages from which you will be attempting to create a backlink. Accordingly. In The Challenge.www.co MODULE 4 . we deﬁne an authority backlink as a link from a web page or blog post/page that has a PageRank of 1 or higher. Here in The Challenge we do not share that view. In Module 3. In Module 4. over the long term. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 34 .Authority Back Linking Strategies By this stage of The Challenge. While the debate regarding nofollow tags still rages online some people do believe there is no value in creating a link on a site that places a nofollow tag on all of its external links. linking strategies that result in the acquisition of authority backlinks are usually manual but as the reward is an authority link (that has a disproportionate effect on the ranking of your web site) it is worth the effort to implement these linking strategies properly. Any discussion of backlinks should include an understanding of the nofollow tag. and believe there is still value in creating links on sites that use the nofollow tag especially where the Page Rank is 1 or higher. that while it is important that you acquire a platform of low authority links (deﬁned as links from pages that have a PageRank of 0 or 1). we will be teaching a number of methods for acquiring authority backlinks. Click Here to view the training page where GuruBob discuss the principles of Authority backlinks and why they are so important for the long term ranking of your niche blog. The nofollow tag was instituted to reduce the effectiveness of search engine spam by preventing any authority or pagerank of the page which contains a link (that includes a nofollow tag) being shared with the page being linked to. On Day 7 of Module 4 we will also be discussing another technique for acquiring low authority links through the process of leverage content syndication through article and blog networks.0 sites (like EzineArticles. however. your ranking will be much more a function of how many authoritative links you have acquired. authority links are much harder to acquire and almost impossible to do so with leverage. Squidoo and Posterous etc) which result in a range of low authority links to your content.
when a blog offers the ability for readers to comment. if too aggressive. on a keyword speciﬁc basis. Click Here to view the training page where Jon Dean reveals how to use the promotion module of Market Samurai to ﬁnd candidate web sites from which to acquire authority backlinks. web address. will have acquired a level of authority over time and several posts (and the domain page) will have a PageRank greater than 0. Most of the time the blog will automatically convert the name into a backlink using the web address provided as the destination URL of the link.co Finding Sites From Which To Acquire Authority Backlinks Progressively over the last few years. email address and the comment itself. Don’t use a keyword as the name if it is evident that no other comments have been accepted (and approved) by the blog owner where a keyword has been used as the name. Most of the time. a hard ban (where the searcher no longer receives search results for a period of time which may be hours to several days). Commenting On Blogs As of February 2011.0 sites as well. The only way round this limitation is to use a solution that involves a network of proxy sites that still allows the assessment of multiple sites. In 2011.www. blogs allow the owner to publish material but also most blogs have commenting functionality which allows the blog readers to comment on the blog posts and offer feedback and opinion. the search engines (particularly Google) have made it more and more difﬁcult to assess the characteristics of websites ranking in the SERPS. over 156 million blogs existed in the Internet across a massively variable range of themes and topics.challenge. this has meant that it is almost impossible to do even small scale PageRank analysis from an individual computer without being soft banned (where Google imposes the need to enter a captcha before delivering search results) and. There is no point submitting a comment if there is a low chance of it being approved by the blog owner. Some blog owners allow readers to comment using a keyword (or phrase) as the name and some don’t. particularly the popular sites. Very often these blogs. These websites are predominantly blogs and forums but also certain Web 2. It is this commenting functionality that we are going to take advantage of to engineer backlinks to our niche blog. the websites currently ranking in Google for our target keyword(s) in order to ﬁnd candidate websites where there is a higher probability of being able to engineer a backlink to your niche blog. By their very nature. the commenter will be asked to provide a name. The promotion module of Market Samurai allows us to assess. Even if you have to use a real name when making a comment it is still worth acquiring the backlink if the PageRank of the post where you attempting to acquire a link has a PageRank of 2 or higher. Fortunately. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 35 . Market Samurai uses an integrated network of proxy sites which therefore allows us to assess a large number of sites in one go.
www. Click Here to view the training page where Sam Witteveen shows how to comment on blogs to engineer an authority backlink. Wordpress will automatically send a pingback notiﬁcation to that external blog. Forums have a long life on the Internet and individual forum threads (effectively conversations) can become quite authoritative over time. An Internet forum or message board is an online discussion site where people can hold conversations in the form of posted messages. it is usually possible to have a single link in your signature which can be displayed below each of your posts on a forum. Posting In Forums Similar to blogs. Wordpress fully supports the pingback function to the extent that if you place a link to an external blog post in a post on your niche blog. blog owners require pingback requests to be approved and they appear as comments in the approval area when the blog owner accesses the admin area of their blog. While most forums do not allow users to post external links into their forum posts. To many links looks ‘spammy’. the external blog will automatically approve the pingback and then a reciprocal pingback link is placed on the blog post that you linked to that creates a backlink to your blog post from that blog. add a link into your signature on that forum and post a comment into a forum thread.challenge. Click Here to view the training page where Andrew Nesbitt reveals how to create an account on a forum. That link can usually include anchor text that is keyword speciﬁc. Using The Pingback Function Of A Blog To Acquire Authority Backlinks A pingback is one of three types of link notiﬁcation methods for web authors (particularly blog owners) to be notiﬁed when someone links to one of their documents. it is recommended that you place links to 3 or 4 external blog posts and no more. The promotion module of Market Samurai allows you to ﬁnd forums (of different types) that contain content speciﬁc to your target keyword(s). In most cases the title of your blog post is used as the anchor text of the backlink. as if you were ONLY using this function for the purpose of securing backlinks. Most of the time. Pingbacks can be an effective way of securing backlinks from 3rd party blogs that are also posting on the same niche subject as yours.co The promotion module of Market Samurai will allow you to ﬁnd blogs that contain content that is speciﬁc to your target keywords based on PageRank and incoming links. When implementing the pingback strategy. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 36 . Sometimes. there are a large number of forums on the Internet orientated around a range of themes and subjects.
it can take between 4 . Click Here to view the training page where GuruBob discusses the strategy of creating backlinks though leveraged content syndication.challenge. 2. then there is a high probability that you will be able to do so as well.8 weeks to result in a meaningful impact on the ranking of the page to which the links are being created. The basic premise is that if your competitors have been able to secure a backlink from those sites.co Click Here to view the training page where GuruBob and Jon Dean reveal how to use Market Samurai to create pingback links on your niche blog. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 37 . The services then handle the submission of the articles to various web sites (blogs and article directories) on a gradual basis. the strategy requires the creation of unique articles which can then be spun (creating multiple versions using synonym or phrase replacement) before submission to the various services. This strategy is optional within The Challenge for the following two reasons: 1. Exploring The Link Networks Of Your Competitors One of the easiest methods to ﬁnd web sites from which to gain an authority backlink is to explore the link networks of your your competitors that are already ranking in the search engines for your target keyword(s).www. Click Here to view the training page where Jon Dean reveals how to use Market Samurai to explore the link networks of your competitors in the SERPS to ﬁnd candidate web sites from which to gain authority backlinks. The recommended services for leveraged content syndication are Article Marketing Automation (submission to blog network). This strategy can result in the creation of up to 150 backlinks from a single spun article submission. While the strategy is effective and forms a critical component of a long-term link building project. Market Samurai makes it relatively easy to do this using the SEO Competition module. In short. Leveraged Content Syndication To Article And Blog Networks [Optional] Day 7 of Module 4 covers the strategy of creating multiple backlinks to your niche blog via leveraged content syndication to article and blog networks. Fortunately. Spinning of the article content increases the probability that Google will index (and give you credit for the links from) multiple versions of the article. This strategy is impossible to implement manually and requires the use of software or online submission services that vary in cost between US$67 and US$97 a month. Unique Article Wizard (blog and article networks) and Article Samurai (blog and article networks) from the developer of Market Samurai.
☐ Learn how to use the promotion module of Market Samurai to ﬁnd web sites from which to engineer authority backlinks. The implementation of this strategy within The Challenge is optional due to cost and time constraints. Blog Commenting ☐ Learn how to correctly comment on a blog to gain an authority backlink. ☐ Find at least 5 forum threads (with a PageRank > 0) and post in those threads to create an authority backlink to your niche blog. ☐ Find at least 5 blog posts (with a PageRank > 0) and comment to engineer an authority backlink to your niche blog. ☐ Explore the link networks of at least 5 of your competitors in the SERPS for your main theme keyword and engineer backlinks to your niche blog on those web sites found where it is possible to engineer a backlink. Pingbacks ☐ Learn how to create a pingback on your niche blog. Leveraged Content Syndication ☐ Understand the strategy of leveraged content syndication using services like Article Marketing Automation. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 38 .www. Unique Article Wizard and Article Samurai to gain backlinks.co Module 4 Checklist ☐ Make sure you understand what an authority backlink is.challenge. Exploring Your Competitors Link Networks ☐ Learn how to use the SEO Competition module of Market Samurai to explore the link networks of your competitors in the SERPS to ﬁnd candidate web sites from which to gain authority backlinks. Forum Posting ☐ Learn how to correctly post in a forum and add a backlink to your niche blog in your forum signature. ☐ Pick at least one of your posts and add pingback links to 3 or 4 relevant external blog posts.
challenge.co MODULE 5 .www.Mindmap Mindmap created by Andrew Nesbitt © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 39 .
This hiatus is not passive. as you should be continuing your link building and publishing to your blog.challenge. The rewards of market leadership are many-fold but principally focussed towards being a recognized ‘player’ within your niche from which you will signiﬁcantly increase your potential as an inﬂuencer and to maximise your marketing/sales activities. Click Here to view the training page where Ed Dale introduces the concept and provides examples of Market Leadership. monitoring and ultimately inﬂuencing your niche of interest (and the community within that niche). Passive Market Leadership . The time frame between Module 3 and Module 6 may be from 4 to 6 weeks. Market leadership is a broad subject that encompasses a number of passive and active techniques for understanding. which allows you to monitor a large number of websites via their RSS feeds and Google Alerts. you will need to monitor the content being published in your niche so that you can either use that content as research material for your own activities or to share great content to your community of followers.co MODULE 5 . It is within this time gap that Module 5 sits during time which we will be teaching the principle of market leadership.Competitor Analysis and Tools The ﬁrst aspect of market leadership we need you to understand and become skilled at is to be able to analyse your niche to assess your competitors who are operating within that niche.Market Leadership We are now just over half way through The Challenge training and you will have researched and published a niche blog and have begun (and are continuing) your link building activities to strengthen the authority of your blog in the search engines and ultimately increase your ranking for the keywords you are targeting. From the end of Module 3 till the start of Module 6 there is a natural hiatus where you are waiting for the search engines (principally Google) to reward you with a page 1 ranking for your keywords and a suitable volume of trafﬁc so you can proceed with Module 6 where you will attempt to monetize that trafﬁc. We are very fortunate that Google sees all on the Internet as they seek to index new content to expand the relevance and coverage of their search engine. which is a © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 40 . Having identiﬁed your competitors. however. Google have created 2 critical tools for monitoring content and these are Google Reader.www. This involves a combination of using Google and social search engines (like Twitter) to seek out those people/companies who already have a strong presence within your niche.
Active Market Leadership . Ed Dale discusses his daily (morning and evening) workﬂow in the Day 6 training for Module 5 and outlines the tools he uses to facilitate the market leadership tasks he undertakes each and every day.Twitter Lists Having identiﬁed your competitors within your niche and setup Google Reader and Google Alerts to passively monitor the content being published in your niche it is time to start undertaking some active market leadership activities. We are fortunate in 2011. The ﬁrst activity we recommend is creating a Twitter list targeted to your niche where you follow the top 20 Twitter personalities that have a clear interest in and are publishing within that niche. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 41 . To that end. Active Market Leadership Tools Having setup a curation workﬂow. Click Here to view the training page where Sam Witteveen shows how to analyse your niche competition using Google and Twitter.Setting Up A Curation Workﬂow The next level of active market leadership activity is to curate the content being published in your niche and then share the best ﬁltered content with your growing Twitter (and possibly Facebook) community.co service provided by Google to reveal new content that Google ﬁnds during its indexing activities that contains a keyword or key phrase that you nominate. Click Here to view the training page where Paul Colligan discusses and shows how to use Google Reader and Google Alerts. it is time to go seriously hard core with your active market leadership. Click Here to view the training page where Michelle MacPhearson shows how to setup a curation workﬂow.www.challenge. Active Market Leadership . Click Here to view the training page where Ed Dale reveals and describes his key active market leadership tools and morning and evening processes. that there are a number of tools available to us to allow for the efﬁcient curation of your niche content as will be discussed in the Day 5 training of Module 5. Click Here to view the training page where Michelle MacPhearson shows how to identify and follow the key players in your niche using Twitter Lists.
When it comes down to it. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 42 .putting yourself ‘out their’ and in effect saying that I believe and stand by the content I am sharing. So. however. The fact is.challenge.co Leveraging Strategies For Active Market Leadership Our goal by the end of Module 5 is that you understand the importance of market leadership as a concept and have some exposure to the passive and active market leadership tools at your disposal.www. You CAN do it! Click Here to view the training page where Ed Dale summarizes the market leadership concept and tools and provides advice for success. Ed Dale will urge you to use Apple devices like the iPad and iPhone to simplify the process of market leadership and to make it easy to jump into market leadership mode wherever you have a spare ﬁve minutes be it standing in a queue at the bank or during the ads when watching TV. work yourself up to being one of the top 20 inﬂuencers in your niche.. whether you will become a market leader using the processes we teach will probably depend on you overcoming your fear of publishing.. to ease yourself into this. the process of market leadership we teach here can be implemented on a range of devices the only requirement being that they are connected to the Internet. step by step. we suggest you start on ﬁrm ground by starting with a subject you are comfortable with (a hobby perhaps) and select a content medium that suits your personality and.
☐ Setup a curation workﬂow for your niche and implement daily. Summarizing Market Leadership ☐ Select a subject and content medium you are comfortable with to start with market leadership. Passive Market Leadership ☐ Find the competitors in your niche using Google and Twitter.co Module 5 Checklist Market Leadership ☐ Watch Ed Dale’s introduction to and discussion of market leadership. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 43 . ☐ Setup Google Reader and Google Alerts to monitor the important keywords that deﬁne your niche. ☐ Watch the videos outlining Ed’s market leadership workﬂow and the tools he uses and consider setting up something similar for your niche.www. Active Market Leadership ☐ Setup a Twitter List to follow the key players in your niche on Twitter.challenge. Watch Ed’s advice for succeeding with this critical important marketing process.
Mindmap Mindmap created by Andrew Nesbitt © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 44 .challenge.www.co MODULE 6 .
We do not recommend that you commence implementing the content of Module 6 until such time that your blog is receiving at least 50 unique visitors per day.challenge. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 45 .co MODULE 6 .6 weeks (from the completion of the Module 3 tasks) for your niche blog to rank in the SERPS such that your blog is receiving sufﬁcient trafﬁc to justify adding monetization elements to test the extent to which that trafﬁc will participate in a commercial outcome. Google developed a service known as Google Adsense where web site owners allow Google to place ads on their sites based on the keyword relevance of the page where the ads are placed. Our goal in this module is not necessarily to determine what is the best product or service to promote over the long term. Testing has also revealed that Google Adsense can co-exist on a web site without signiﬁcantly affecting the conversion of any other monetization option you may wish to include.www. With a view to extending the reach of the Adwords ads. Click Here to view the training page where Ed Dale discusses monetization in The Challenge and Marty Rozmanith shows how to open a Google Adsense account. but to establish whether the people who visit your niche blog will participate in a commercial outcome be it clicking on an advert or purchasing a product that you promote.Monetization Depending on the level of competition for your theme and category keywords. Google earned US$2. Consequently. Their ﬂagship advertising property is Google Adwords which displays keyword relevant ads in the SERPS. it may take between 4 . Monetizing Using Google Adsense Google makes 97% of their corporate revenue from advertising on various Google properties. we allow Google (and the other search engines) to judge your niche blog initially based on the quality and relevance of your published content and only add monetization elements once an adequate ranking (and volume of trafﬁc) has been achieved. In The Challenge. You may ask why don’t we add monetization content to the niche blog right from the outset? Our testing has shown that sometimes Google will retard or depress the ranking of a blog/website in the SERPS if Google perceives that the site has ONLY been setup to create a monetary outcome. In Q1 2011. we recommend that your initial monetization activity is to add Google Adsense to your niche blog because Google has the best technology for matching advertising with your blog content.34 billion or 28% of total revenue from Google Adsense (statistics from Wikipedia). Your initial activity is to open a Google Adsense account which is then followed by integrating the Adsense code to your niche blog using Wordpressdirect and creating ads in your blog posts.
We are testing the commercial activity within the niche only to establish whether there is a justiﬁcation for sticking with the niche over the long term. Over the next three days we will show you how to use the monetization module to ﬁnd an afﬁliate product relevant to your niche. Once again. but once again. Click Here to view the training page where Jon Dean reveals how to ﬁnd a niche relevant afﬁliate product using the monetization module of Market Samurai. how to create an add for the afﬁliate product and how to publish the add to your niche blog all using the monetization module. Monitoring Google Adsense Having added Google Adsense to your niche blog it is important that you become comfortable monitoring the performance of your Adsense ads in terms of the number of times your ads are being displayed and the ratio of people clicking on the ads.www. we recommend that participants in The Challenge promote afﬁliate products on their niche blog to test whether people visiting the blog will participate in a commercial outcome. We won’t be making any decisions about your ad performance in Module 6 or any other monetization option you may implement. An afﬁliate product is a product made available by the product developer/owner to marketers to promote with the expectation that if a sale is achieved from the marketers efforts then the marketer will receive a commission (which may vary from 25 to 70%) from the sale proceeds. We are less interested on the amount of money you are making from the clicks on ads rather whether the trafﬁc coming to your niche blog is clicking the ads at all.. There are a number of ways of ﬁnding afﬁliate products to promote..co Click Here to view the training page where Marty Rozmanith reveals how to add your Adsense publisher ID to your niche blog in Wordpressdirect and customize the look. Monetization Using Afﬁliate Products In addition to Google Adsense. Market Samurai comes to the rescue with its monetization module. Click Here to view the training page where Emily Becker reveals how to monitor login to and monitor your Google Adsense ads and activity.challenge. color and positioning of the Adsense ads in your blog posts.that will occur in Module 7. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 46 . we re-iterate that we are not trying to ﬁnd the best long term monetization outcome as that may very likely require the creation of a product which is outside the scope of The Challenge at this stage.
Monetization Expectations At this early stage of monetization it is important to maintain realistic expectations regarding the outcome of your monetization test on your niche blog. Not all niche tests will be successful as in some cases the people searching within your niche are just not prepared to buy anything or click on ads or will do so at an unacceptably low rate of conversion (more of that in Module 7).www. It will be very uneven requiring you to ensure that you have received at least 200 unique views of your ads before you begin to draw ANY conclusions about the commercial value of your selected niche. Internet Marketing is a ‘lumpy’ business meaning that commercial transactions will not occur evenly spaced out within the trafﬁc coming to your niche blog. we will show in Module 7. you still have created something of value.co Click Here to view the training page where Jon Dean reveals how to create an afﬁliate ad using the monetization module of Market Samurai for your selected afﬁliate product. Click Here to view the training page where Ed Dale discusses the expectations you should have in relation to the monetization tests that you will be conducting on your niche blog. In addition. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 47 .challenge. Click Here to view the training page where Jon Dean reveals how to publish your afﬁliate ad for your selected afﬁliate product to your niche blog directly from the monetization module of Market Samurai to your Wordpressdirect blog. that even in the case where you determine that your selected niche does not justify continued effort going forward.
co Module 6 Checklist Monetization and Google Adsense ☐ Open a Google Adsense account using your Google account.. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 48 . ☐ Learn and get comfortable with monitoring the performance of your Google Adsense ads.. Expectations ☐ Maintain realistic expectations at this early stage of monetization.www. Monetization and Afﬁliate Products ☐ Learn how to ﬁnd afﬁliate products and select at least 1 product relevant to your niche blog using the monetization module of Market Samurai. integrate the Google Adsense code into your niche blog using wordpressdirect and create ads in your blog posts. ☐ Once approved. ☐ Create an afﬁliate ad for your selected afﬁliate product using the monetization module of Market Samurai.remember we are testing the niche only at this stage. Make sure your various monetization ads have received at least 200 unique views before you begin to draw ANY conclusions. ☐ Publish your afﬁliate ad to your niche blog directly from the monetization module of Market Samurai.challenge.
Mindmap Mindmap created by Andrew Nesbitt © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 49 .challenge.www.co MODULE 7 .
Assessing Your Website Stats And Conversions The ﬁrst aspect of being able to make a decision about your niche is to ensure your are fully up to speed with your website stats and the stats and conversions associated with the monetization options you have implemented on your niche blog. Don’t worry if your niche turns about to be one where you are unlikely to proceed into the future. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 50 .co MODULE 7 . we are looking for a conversion ratio of 0. We are going to show you a method for extracting some value from a failed test but also be conﬁdent that the niche testing method you have learnt through The Challenge is one which can be implemented far quicker and easier when you know all the steps than it was to learn and implement in the ﬁrst place. It is very important that you don’t allow yourself to take a negative result personally. that as you proceed in your Internet Marketing journey you will very likely experience more failed niches than successful.and a test only. as will be explained in the Day 1 training videos of Module 7 that is most important. and that is perfectly normal.challenge. it does not necessarily mean that if you make that dollar that your niche is sufﬁciently commercially viable that you would wish to continue. The fact is. You should be strongly motivated to make this decision because no one wants to waste time and effort working on activity that won’t reward you ultimately with the outcome you are seeking. Ultimately..Your Go/No Go Decision Finally..and for most of you that will be making money online! It is far better (and a much better use of your time) to put that niche aside and get on with ﬁnding a niche that will perform than persisting with a poorly performing or marginal niche. Even though the commercial goal in The Challenge is to make just $1. It is the ratios between these numbers. you will need to be aware of the raw trafﬁc (visits and unique visits) to your blog and also the number of clicks on your monetization options (Adsense and afﬁliate ads) and the number of sales. after six modules of research and implementation we have ﬁnally arrived at the point where we can begin to draw conclusions and make decisions regarding the niche/micro-niche we have chosen to test. Firstly..5% or better meaning that at least 1 person in 200 unique visitors to your blog will engage and take action with your commercial offerings. What we have been doing in The Challenge is a test. It is all about the rate of conversion relative to the trafﬁc you are receiving..www. Click Here to view the training page where Ed Dale and Caro McCourtie discuss the principle of making a decision about your niche test and the stats and ratios you will need to assess to be able to make that decision. Our ultimate goal is to ﬁnd the niches that perform well and allocate as much of our time and resources into those successful niches as possible.
co The Consequences Of Your Decision Now that you are on the verge of making that crucial go/no go decision with respect to your niche it is helpful to consider some of the options that open up for you either way. You are in no way obligated to sell your blog if you don’t want to. Click Here to view the training page where Danny Batelic reveals how to manage your site listing through to sale completion on Flippa and Marty Rozmanith shows you how to transfer your site to the new owner with Wordpressdirect. Even if your decision is negative. A thorough understanding of the service offered by Flippa can only be of beneﬁt in the future as you may wish to sell a web property that you have developed either to raise capital for a future project or to exit a niche you have been operating in but wish to move on from for some reason. Flippa . © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 51 . cloning and auto-posting content. you do have choices and those choices are discussed in the Day 2 training video of Module 7. if you have no intention of using your blog for SEO purposes going forward and have no intention of undertaking any further activities in the niche that the blog has been optimized for. however. Wordpressdirect offers a range of options for managing. Click Here to view the training page where Ed Dale further discusses the options available to you if you decide not to go forward with your niche and Danny Batelic introduces you to Flippa and shows sign up for an account and create a site listing. Click Here to view the training page where GuruBob discusses the consequences of making a decision about your niche test in The Challenge and options you have depending on wether you decide to go forward or not. Some of those choices may require you to have a fuller understanding of certain Internet Marketing strategies than we have had time to cover in The Challenge itself. Most of those are covered in much more detail in our other (paid) member programs such as Challenge Plus and Immediate Edge and we invite you to consider joining those programs should you wish to expand your Internet Marketing knowledge and skill-set. Marty Rozmanith of Wordpressdirect discusses some of those features in the Day 4 training content.com. Should you decide to keep your niche blog that you setup in The Challenge.www.Selling Your Niche Blog On Days three and four of Module 7 we will be teaching you a method for selling your niche blog on the buying and selling website service offered by ﬂippa.challenge. then selling the blog may allow you to extract some value from the time and effort you have given to creating your niche blog during The Challenge.
. This will include long-tail keywords that have smaller trafﬁc potential than the initial ﬁlters we employed in Module 1 but where the competition is much lower and therefore you will ﬁnd it much easier to rank (and receive the trafﬁc) for. Click Here to viewing the training page where GuruBob shows how to use Market Samurai and Google Analytics to ﬁnd more keywords to optimize and publish content for and Dan Raine outlines a backlink strategy for increasing your authority.the more sales you will make. many more so than can be explained in The Challenge but which are covered in much more detail in Challenge Plus and the Immediate Edge. as in life. The fact is. however. Click Here to view the training page where Ed Dale discusses some of the mistakes marketers make so that you can beneﬁt from their experience. Mistakes Marketers Make In The Challenge. Internet Marketing is a vast mineﬁeld of possibility and many people have trodden this path before you. however. To that end.. two immediate strategies you can employ to get more trafﬁc are: 1. Initially. some with success and some not. 2. By increasing the authority you will almost certainly rank higher in the SERPS and you will receive more trafﬁc from the search engines as a consequence.co Doing More Of What Works In the situation where you decide that your niche has further potential and you decide to go forward there is a myriad of things that you COULD do. it always better to be focussed on what you can do and to ﬁnd reasons to do something and take action. the more trafﬁc you get.www. Some may say that you learn from experience and this is true but as Isaac Newton once said. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 52 . Ultimately.challenge. your immediate focus should be on getting more trafﬁc to your niche blog.there is nothing wrong with standing on the shoulders of the people that have gone before you.. Publish more content on your niche blog optimized for a wider range of (semantically related) keywords than the theme and category keywords you have already been publishing on. We would much rather you conduct your activities online with at least some understanding of what has worked for others but also to be aware of some of the mistakes other marketers have made so that you can avoid them yourself.. Increase the authority of the pages by acquiring more (and higher quality) backlinks to the pages on your niche blog that are already indexed and ranking for your target keywords.
it might be possible to test a niche faster (using paid PPC trafﬁc for instance rather than organic trafﬁc) but the method you have learned is largely free to implement with the only major risk being a time risk. 2.. Along the way you will have learned: 1. it doesn’t matter. 5.congratulations! Whether it took you weeks to implement The Challenge training or many months.. 6. 9. The criteria for making a decision about whether a niche has sufﬁcient commercial potential to justify future effort and the options that are available depending on that decision.. Options for initially monetizing your niche blog to establish the potential for a commercial outcome in your selected niche. 8.. At the very least.www. Click Here to view the training page where Ed Dale conducts a special webinar to outline the options available post-Challenge. 4. you have learnt a repeatable and sustainable model for testing the commercial potential of a niche (and associated keywords) online. 7. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 53 .. whatever your journey will be from this point. How to setup a Wordpress blog to target a niche and it’s associated keywords.co Congratulations. The principles and value of Market Leadership. you have learned an awful lot about marketing and Internet Marketing in particular which will stand you in good stead. Having come this far.challenge. The critical importance of acquiring backlinks to your niche blog to improve it’s ranking in the SERPS for the keywords you are targeting. The importance of keyword and market research online. The fact that not all backlinks are the same and that you will need a platform of low authority and high authority links to maximise your ranking. The importance of acquiring a niche speciﬁc domain relative to your niche.you are very likely wondering what options are available to you to continue your Internet Marketing education and to that end we have created a special webinar to assist you to with exploring those options.You Made It! You made it to the end of The Challenge. 3. Sure. How to speed up the process of having the search engines ﬁnd (and index) your blog..
Webinar ☐ Watch the post-Challenge webinar to explore options for continuing your Internet Marketing education and improving your skill-set. Going Forward ☐ Learn how to increase trafﬁc by publishing content across a wider range of keywords and increasing your site authority by acquiring more and higher quality backlinks.www. ☐ Understand the techniques you will need to manage the sale of your niche blog through to completion. Flippa ☐ Open an account on Flippa if you decide to sell your niche blog. ☐ Learn how to transfer your niche blog to the new owner post sale.challenge. ☐ Create a site listing on Flippa for your niche blog. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 54 . Mistakes Marketers Make ☐ Absorb and learn about critical marketing mistakes to prevent them from happening to you. ☐ Understand the consequences of making a decision and familiarize yourself with the options available to your depending on whether your decision is to go forward or stop. ☐ Make a decision about whether you wish to continue with your niche based on the stats and conversion ratios.co Module 7 Checklist Assessing your Website Stats ☐ Ensure you have acquired and assessed all the required website and commercial stats.
At the beginning. you were probably underwhelmed with the goal of participating in The Challenge being to earn just a single dollar! What we have found though.this whole experience is about YOU! Are you prepared to take action and do what it takes to learn the methods and techniques.. In achieving this goal. Once you have proved to yourself that it is possible to make any money online.. is that it is the earning of that ﬁrst dollar that makes all the difference. We don’t know what YOUR motivation is for taking The Challenge. to build the websites/blogs etc? And even after The Challenge is over. we are very grateful for your participation in The Challenge and sincerely hope that you have derived maximum value and enjoyment from taking part. An inﬁnite number of marketing and business opportunities have now opened up for you on the Internet if you dare to implement what you have learned! Robert Somerville (GuruBob) © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 55 .IN CLOSING "An ounce of action is worth a ton of theory. but whether you are looking to improve the exposure of your website for a hobby or passion. Ultimately though. to do the research. I would like to personally wish you every success in whatever Internet Marketing endeavor you choose as a consequence of completing The Challenge.. to improve the online visibility of an ofﬂine business or to create an online information or product business we are conﬁdent that within The Challenge training you will ﬁnd much to assist and beneﬁt you regardless of your initial motivation. participants will also learn a tremendous amount about marketing. Will you do what needs to be done to secure the understanding and skill-set you will need to become an Internet Marketing professional? We hope The Challenge has give you a great (and free) head start with Internet Marketing and we encourage you to join us in one of our member programs (Challenge Plus and Immediate Edge) to continue your journey towards success! If you have come this far with us. there will be more that you can and should learn. On behalf of the whole Challenge Team. Internet Marketing and how trafﬁc can be obtained from the search engines through search engine optimization..www. then your future success is just a matter of scale and implementation. a charitable concern.Frederick Engels Our goal in The Challenge is for participants to learn a credible and repeatable method for testing niches online to ﬁnd evidence of commercial value and to justify the building of an Internet Marketing presence within such niches.co SOME THOUGHTS.challenge." .
Headquartered in Seattle. opt-in or click thru to a merchant’s website. http://www. Washington. It is understood that Google checks over 200 individual variables in its search algorithm. then the afﬁliate receives a commission. Usually occurs when the page being addressed does not exist. Alt Tag The alt attribute is used in HTML and XHTML documents to specify alternative text (alt text) that displays when the element to which it is applied cannot be displayed (for instance when a user has turned off the display of graphics in their web browser). http://www. A/B Testing The process of testing two different variations of a web page to see which performs best in delivering the outcome the page has been created to achieve (maybe an opt-in or a sales conversion etc). Hence search engine optimization tends to require constant research and monitoring.co/ama © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 56 . http://www. it is America's largest online retailer and has an extensive afﬁliate program. Amazon Is an American-based multinational electronic commerce company.amazon. Afﬁliate Commission The fee paid to an afﬁliate for generating a sale. 404 Error Page The 404 or Not Found error message is a HTTP standard response code indicating that the client was able to communicate with the server.com/adwords Afﬁliate A marketing partner that promotes a product or service usually under a pay for results agreement.google.co GLOSSARY OF TERMS 301 Redirect See URL Redirection. Search engines regularly change their algorithms to improve the quality of the search results. For example: < a href="http:// www. Originally came from the newspaper industry to identify content (photographs and headlines) visible when the newspaper is folded (which is how most people ﬁrst see a newspaper) and therefore is content that editors felt would entice people to buy the paper. but the server could not ﬁnd what was requested. or • Publish spun article content to a network of blogs for the purpose of receiving keyword speciﬁc backlinks from those blogs to a user-speciﬁed website.www. Afﬁliate Agreement A document containing the terms that govern the relationship between a merchant and an afﬁliate. Adwords Google’s Pay Per Click advertising system (see PPC).com/" >Click here to visit Google< /a > The text usually gives visitors or search engines important information on what the page being linked to is about.com/ Anchor Text Anchor text refers to the visible clickable text for a hyperlink. Afﬁliate Marketing The act of promoting a merchant’s products and services on the internet usually with the expectation of earning an afﬁliate commission.google.challenge. Above The Fold Used to describe that part of the page that is viewable in the browser when visiting a website without scrolling. Algorithm The process a search engine applies to web pages so it can accurately produce a list of results based on a search term (keyword or key phrase).challenge. Afﬁliate Product A merchant product or service that is available for promotion by afﬁliates and tracked such that if a sale takes place. Article Marketing Automation (AMA) AMA is a paid syndication service allowing the user to either: • receive keyword relevant content for automated publishing to a user contributed Wordpress blog.
Aweber is an example of an © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO email autoresponder service. and MSN Search) is the current web search engine (advertised as a "decision engine") from Microsoft. An authoritative link is therefore a link from a website that has a high pagerank. Windows Live Search. Authority is also a Cialdini (Robert Cialdini . 57 . manage.challenge. sound etc) that can be sent through a connection. Blog (Blogging) A blog is an online journal or "web log" on a given subject. however.co Arbitrage Arbitrage is the technique of simultaneously buying at a lower price in one market and selling at a higher price in another market to make a proﬁt on the spread between the prices. Bing Bing (formerly Live Search. http://www.the more authoritative it is deemed to be. Avatar A digital representation of a user in a virtual reality site.com/ Black Hat SEO Those practice of search engine optimization (SEO) using unethical methods that are against the terms and conditions of the major search engines. requires about 10. An internal backlink is a link from one page to another page on the same website. Blogs are easy to update. and syndicate. authority is derived from the quantity and quantity of web sites that link to a website or page of content. Backlinks are important for search engine optimization (SEO) because some search engines (particularly Google). A full page of text is about 16. video. the more authoritative a marketer is.000 bits-per-second. Accordingly. the more likely he/she is able to invite people to buy or engage with the products or services they are promoting.www. Audioboo AudioBoo is a website and iPhone OS application designed to allow users to post and share sound ﬁles on the AudioBoo website. Article Samurai A paid content syndication service created and marketed by Noble Samurai that allows users to publish spun content to an extensive network or article and blog sites for the purpose of receiving keyword backlinks to a userspeciﬁed website. give more credit to web sites that have a good number of quality backlinks..000.bing. The more links a website or page has. Backlink A backlink is a link to a webpage. depending on compression.see recommended reading list) inﬂuence factor whereby people will tend to obey authority ﬁgures. Bandwidth The quantity of information (text.co/ArticleSamurai Associate A synonym for Afﬁliate.fm/ Authority On the Internet. The comment function of a blog maybe a valid place to links to another website as part of a link building strategy.000 bits. Autoresponder An email robot that sends email replies automatically. Full-motion full-screen video. powered by individuals and/or corporations and enable users to comment on postings. Banner Ad(s) Banners are graphical ad space (of various sizes) on commercial web sites that are usually linked to the advertiser's website. Article A discreet piece of writing usually focussed around a single theme.. even if they are asked to perform objectionable acts.audioboo. An external backlink is a link to a page from another domain altogether. Google provides a measure of authority by calculating a parameter called pagerank which is a number between 0 (lowest) and 10 highest and is a measure of the link network that links to a page or website.challenge. without human intervention. http://www. http://www. Usually measured in bits-per-second. images.
Click The action whereby a viewer is transferred from one website to another by clicking on a link. Browser An application used to view information from the Internet. broad match relates to the number of pages that contain all of the keywords a user enters into the search engine but not in any particular order or even whether those keywords occur together on the page. Browsers provide a user-friendly interface for navigating through and accessing the vast amount of information on the Internet.co/ Challenge Plus A private paid member program created to provide more in-depth Internet Marketing education that follows on from that provide in The Challenge. Caters for beginner to intermediate Internet Marketers. A common type of captcha requires the user to type letters or digits from a distorted image that appears on the screen.challenge. 58 . also called pay-per-click fraud.www. Eliminates the need for a merchant account. is the practice of artiﬁcially generating trafﬁc to advertisers’ sites either manually or through the use of automated clicking programs (called hitbots). Canonical Tag Code (usually an html tag) which is read by search engine crawlers/spiders to tell search engines which URL is the original version of a web page. Known for its ease-of-use. Chat Room Broad Match With respect to the search engines. advert or banner graphic. 3rd party payment processor and marketing service for the development of afﬁliate programs.challenge. Expressed as a percentage. Clickbank A popular online billing.co/ChallengePlus An area online where you can chat with other members in real-time. Cloaking describes the technique of serving a different page to a search engine spider than what a human visitor sees. the recommended web browser is Google Chrome (see below). Clicks can be recorded by a web host or tracking service such as Google Analytics. a category keyword is a keyword within a niche or micro-niche that meets the SEOC (< 30. and the largest distributor of digital information products on the Internet. (The) Challenge An online video training program created to teach the basics of Internet Marketing and to provide a repeatable methodology for testing the commercial viability of niches/micro-niches online. Cloaking Category Keyword In the context of The Challenge.clickbank. Commercial Indicators The presence of advertising or sales content on a website indicating that the website is designed for or achieving a commercial outcome. Bounce Rate Is the proportion of views of any given web page that resulted in an exit from the page without a visit to any other page on the same website. Located at © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO http://www.com/ Click Fraud Click fraud. In The Challenge. http://www. Blog Post An individual post (or article) on a blog. Carcast A video or audio recording recorded whilst driving a vehicle.challenge. Located at http:// www. Captcha Is a type of challenge response test in computing to ensure that response is generated by a person (not a computer or bot). Click Thru Rate (CTR) The proportion of views that responded to an advertisement by clicking on the ad button/banner relative to the total number of views of that advert. May also refer to the process of hiding page content or afﬁliate linking code.co Blogging is the act of publishing to a blog.000) and SEOT (>80) criteria.
to each other and to the target website for the purpose of increasing popularity of the target website within the search engines. to an idea or goal. A performance-based advertising model where the advertiser pays a set fee for every click on an ad. a person usually works with a single purpose (without other distractions) with the expectation of a deﬁned outcome. are sold by CPM Critical Focus Time (CFT) A commitment to work for a speciﬁc amount of time (30 or 45 minutes) during which you will only work on actions critical to your business.000). Cost Per Click (CPC) Also called Pay per Click (PPC). is no longer recommended. Cost Per Impression (CPM) CPM is the cost per thousand for a particular website. Conversion When a visitor makes a purchase on a merchant website i.challenge. An example is Google’s Adsense program. Visitors can accept or deny cookies. Contextual Advertising Advertising that is targeted to a Web page based on the page's content. Cookie A ﬁle on your computer that records information such as where you have been on the World Wide Web. or category. Co-Branding In the context of Internet Marketing is where afﬁliates are able include their own branding on the merchant’s website. The action could be making a purchase. The fee is based on every 1. and store this information on the users own computer. The browser stores this information which allows a site to remember the browser in future transactions or requests.5% or higher. by changing a setting in their browser preferences. orally or in writing. In the context of the web.e. An acceptable sales conversion rate in the context of The Challenge is 0. particularly in relation to Google. they are more likely to honor that commitment because of establishing that idea or goal as being congruent with their self image. such as banner ads. Excessive cross-linking may lead to your site being penalized by the search engines and so this practice. The network of linked sites may often be known as a link wheel. The cookie can be read only by a server in the © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! domain that stored it. The conversion rate is the proportion of buyers to visitors expressed as a percentage.www. These procedures can be manual or computer-based. usually your own. they will continue to honor the agreement. or asking for a follow-up call. curation is the process of organizing and ﬁltering content published within a THE CHALLENGE MANIFESTO 59 . An advertiser that charges every time an ad (usually a banner graphic) is displayed to a user. Curation In the context of market leadership. The majority of text ads sold by search engines are billed under the CPC (or PPC) model. Content Management System (CMS) A content management system (CMS) is the collection of procedures used to manage work ﬂow in a collaborative environment. converts from ‘visitor’ to ‘buyer’. An advertiser pays a set fee to the publisher based on the number of visitors who take action. Wordpress (see below) is an example of a content management system. Cross-Linking (Link Wheel) Linking a group of domains. keywords.000 ad impressions (M is the Roman numeral for 1. whether the user clicks on the ad or not. Cost Per Lead A performance-based advertising model where the advertiser pays a set fee for every lead (or opt-in) generated by the ad. cookies read and record a users browser type and IP address. During the CFT period. signing up for a newsletter. Commitment And Consistency One of Cialdini’s inﬂuence factors whereby if people commit. Since the Web's protocol has no way to remember requests. Most display ads.co Commercial (Viability) A circumstance where the commercial outcome delivered by a website results in a proﬁt scenario sufﬁcient to justify the continued development and existence of the site. a CMS allows a group of people to publish to a single website. Cost Per Action (CPA) A form of advertising where payment is dependent upon an action that a user performs. Even if the original incentive or motivation is removed after they have already agreed.
entry pages. Articles submitted to EzineArticles are vetted by human moderators before they are displayed on the website. http://www.com/ Facebook Facebook is a social networking service and website launched in February 2004. text ﬁles that are sent from one person to another. or require the user to apply for a license to carry out certain actions. Email (List) Marketing The process of using email to market products and services to an email list that has previously opted-in to receive information about that product and/or service. http://www. DNS Translates domain names to IP addresses. Facebook has more than 600 million active users. Earnings Per Click (EPC) Term used by the Commission Junction afﬁliate network.www.com/ Facebook Connect Facebook Connect is a set of APIs from Facebook that enable Facebook members to log onto third-party websites. In some cases you may wish to permit certain activities. Exact Match With respect to the search engines. Both the merchant and/or an afﬁliate may use this method of promotion. In most cases the content is submitted to the directory. Caution: some search engines will de-rank or remove a website (from the search index) entirely if the existence of doorway/gateway pages is detected. http://www. portals or portal pages. THE CHALLENGE MANIFESTO 60 . being the ‘average earnings per 100 clicks’. operated and privately owned by Facebook. the domain name system ensures the name can be translated to the IP address of the web server. exact match relates to the number of web pages that contain the exact keyword (or key phrase) a user enters into the search engine.com/ © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! Duplicate Content Refers to webpages with the same content across the same domain name and across different domain names. in others you may wish to withhold all rights. This number is calculated by taking commissions earned divided by the total number of clicks multiplied by 100. EzineArticles EzineArticles is an online article directory with the highest authority in the eyes of the search engines. the editorial team will then approve a title and description and place the URL in an appropriate category. As of January 2011.co niche and sharing the best content to a community interested in that niche. Inc.challenge. Dropbox Dropbox is a free service to sync and share ﬁles between computers that are logged into the same Dropbox account. gateway page. Ezine An abbreviation of ‘electronic magazine’.ezinearticles.dropbox. Download The process of transferring a ﬁle from another computer or web server to a users computer. Yahoo! is a human edited directory. Customer Value (Lifetime Value) The total amount that a customer will spend with a particular merchant during his or her lifetime.com Doorway Page Also known as bridge pages. Email Electronic Mail. google. For example. When a domain name is delegated to a name server. these pages are used to improve search engine placement. Disclaimer A disclaimer states the terms under which the website or content may be used and provides information relating to what the copyright owner believes to be a breach of his/ her/their copyright.facebook. Domain Name The unique name that identiﬁes an Internet website eg. The detection of duplicate content by the search engines may have a negative impact on the ranking in the search engines of the page that is deemed to contain duplicate content and is not considered the original version of that content. Directory An index of web sites based mainly on human editing and categorization.
https://plus.com/ Google Adsense Text and image ads that are precisely targeted to page content. • Stream . from which the webmaster earns a percentage of the price per click paid by the advertiser.allows you to follow people in discreet and overlapping groups mimicking the complex nature of human group interactions. Maybe a valid source of backlinks as part of a link building strategy. A user can have multiple sparks at any one time. TweetDeck. • Sparks .A simple to use group video chat service where up to 10 people can join a ‘hangout’ and chat at one time. • receive your Tweets in their home page. they: • become your follower and will display in the 'newest follower' section. Located at http://www. Commonly used to transfer ﬁles from a users computer to a web server (host)." Most Internet sites will have a "FAQ" to explain what the website is about and how to use its features. Geo Targeting Delivery of ads speciﬁc to the geographic location of the searcher. As of July 2011.com/ Google+ Google+ is basically Google's latest attempt at creating a social network to rival Facebook and Twitter.A function to receive content found and ﬁltered by Googles search algorithms that is relevant and up to date based on a subject of interest.Allows users to receive text and multi-media updates from the people they follow inside Google+. http://www.com/ Followers Followers are people who receive Tweets from the people they follow on Twitter. • Hangout . A simple text chat interface is also available to Hangout participants. Frequently Asked Questions (FAQ) FAQ is a commonly used abbreviation for "Frequently Asked Questions. Located at http://www.google. Google’s Adwords program allows for geo-targeting of ads. Google+ comprises a number of functions: • Circles .google.google. Located at http://www.) based on your choice of query or topic deﬁned by a keyword or key phrase. Forum Online community where visitors may read and post topics of common interest. Located at http://www. File Transfer Protocol (FTP) A protocol that allows the transfer of ﬁles from one computer to another. Geo-targeting allows the advertiser to specify where ads will or won't be shown based on the searcher's location. Flippa A popular website that allows for the buying and selling of web sites.com/adwords 61 .ﬂippa.google. The main video window (seen by all participants in the hangout) is focussed automatically on the current speak while small thumbnail versions of each participant (not speaking) are displayed below the main video window. • If you follow someone.google. enabling more localized and personalized results. or any application (like Tweetie. Google The most popular search engine and a tool for ﬁnding resources (based on user entered keywords or key phrases) on the Internet. mobile devices and gaming systems with their Facebook identity.) that they use. etc.www.com/adsense Google Adwords Google’s Pay Per Click (PPC) advertising program. news .challenge. you are their follower. If someone follows you. The stream can be ﬁltered based on different circles. etc. Google Alerts Google Alerts are email updates of the latest relevant Google results (web. phone. Commonly understood to receive ~70% of Facebook Fanpage A speciﬁc feature of the Facebook service that allows for the creation of commercially orientated pages or pages not speciﬁc to a user’s personal circumstances.co applications.com/alerts © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO the search trafﬁc online.
The product is aimed at marketers and is the most widely used website statistics service.google. Web-based word processor. Unlike Google Trends. form. THE CHALLENGE MANIFESTO 62 . Located at http://www. Results can be narrowed down with categories that are displayed for each search terms. Chrome was the third most widely used browser with 12.com/analytics Googlebot The name of the spider (see below) used by Google. Google Insights for Search provides a visual representation of regional interest on a country's map. It displays top searches and rising searches that may help with keyword research. according to Net Applications.google. or "chrome".com/webmasters Graphic Interchange Format (GIF) GIF (pronounced "gift") is a graphics format that can be displayed on almost all web browsers. The name is derived from the graphical user interface frame. A Google Slap occurs when Google suddenly increases the quality requirements between the keyword being bid on. Located at http://www.google.com/insights/search © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! Google Reader Google Reader is a Web-based aggregator.com/trends Google Webmaster Tools Google Webmaster Tools is a free web service by Google for webmasters.co Google Analytics Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. A Google ad has the net effect of increasing the relevancy within Adwords but also to drive out advertisers who can’t afford to pay the ever increasing costs or whose business isn’t proﬁtable enough to pay for PPC trafﬁc. Grey Hat SEO Grey-hat SEO tactics are those which have some genuine and accepted use (for search engine optimization). and in Google Webmaster tools. slide show. of web browsers.txt ﬁle. and in various languages. As of May 2011.challenge. that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world.com/docs Google Insights Google Insights for Search is a service by Google similar to Google Trends (see below).google. on web server logs. It is a common compression format used for transferring graphics ﬁles between different computers. An incredible important resource for monitoring a large number of web sites efﬁciently. Located at http:// www. the Adwords ad and the website the ad sends trafﬁc to. Located at http://www. Google Docs Google Docs is a free.google. Most of the "pictures" you see online are GIF ﬁles. and data storage service offered by Google. are subject to abuse by unethical SEOs and webmasters. It allows webmasters to check indexing status and optimize visibility of their web sites.google. providing insights into the search terms people have been entering into the Google search engine.52% worldwide usage share of web browsers. however. spreadsheet.www.com/chrome Google Dance Some internet marketers refer to the "Google Dance" as the time just after the search engine results pages change because of a change in Google algorithms. Chrome is the recommended web browser for The Challenge and can be downloaded from: http://www. GIF images are the most common form of banner creative. Located at http://www. Located at http:// www. Google Trends Google Trends is a public web facility provided by Google and based on Google Search. It can also refer to the period of time after which a web page is initially found and indexed by the Google and before the ranking of that page in the SERPS becomes stable. Googlebot statistics can be viewed with web analytics software. Google Chrome Google Chrome is a web browser developed by Google that uses the WebKit layout engine. If the website does not meet minimum quality requirements then Google either turns off the ad or requires the advertiser to pay more to keep the ad alive.google.com/reader Google Slap With reference to Googles PPC Adwords program. Instructions to Googlebot can be directed in the robots. They display in 256 colors and have built-in compression. capable of reading Atom and RSS feeds online or ofﬂine.
etc. where a block of text is surrounded by codes that indicate how it should appear. Hyper-Text Transfer Protocol (HTTP) Hyper-Text Transfer Protocol. consisting of a word or phrase within the message preﬁxed with a hash sign. Indexing The process whereby a webpage or website is found by a search engine spider (bot or crawler) and added to the search engine index so that it may be displayed in the SERPS (see below) when that web page or website is deemed relevant to the keyword or key phrase a user may be searching for in the search engine. Agencies usually collect a fee for every thousand impressions. Caters for intermediate to advanced Internet Marketers. it knows that it is viewing a WWW page. Header Tag The tag <header></header> that deﬁnes the title.challenge. HTML allows text to be "linked" to another ﬁle on the Internet. the number of hits a website receives is not a valid popularity gauge. Homepage The page designated as the main point of entry of a Web site (or main page) or the starting point when a browser ﬁrst connects to the Internet. 2. http://www. magazine or webpage. HTML resembles old-fashioned typesetting code. Therefore. gif.co H1 to H6 Tags The <h1> to <h6> tags are used to deﬁne HTML headings.challenge. Index The database of a search engine or directory. the format of the World Wide Web (WWW). and many other ﬁle types. it is recommended that you try to place your keyword that the page is optimized for within a <h1> tag on the page. but rather is an indication of server use and loading. Located at http://www. Different deﬁnitions exist for this term: 1. HashTag A tag embedded in a message posted on a microblogging service (such as Twitter). another page on the same website or a different website. a sound clip. each image on the page. <h1> deﬁnes the most important heading. As one of the important on-page SEO factors. An HTML page can account for several hits: the page itself.co/ImmediateEdge Impression The ad impression is the metric a site uses for measuring inventory. Hit A hit is simply any request to the web server for any type of ﬁle.The request for a page or ad.challenge. Signiﬁcant as it is usually grabs the initial attention of the viewer and is therefore an important inﬂuence over whether the viewer continues to read the remaining content of the article or web page. It is the single most powerful and important function of online communications. Immediate Edge A private paid member program created to provide more in-depth Internet Marketing education that follows on from that provide in The Challenge.co/hostgator HTTPS A secure version of HTTP (see below). 63 . and any embedded sound or video clips. Hostgator A popular discount Internet hosting service. <h6> deﬁnes the least important heading. an image (jpeg. This can be an HTML page. Usually located at the domain of the website. The assumption is that the page or ad images were successfully downloaded and the user viewed the page or ads on the page are recorded whether or not a user clicks on an ad. description and other Meta information about a web page. Hypertext Markup Language (HTML) © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO HyperText Markup Language is a coding language used to make hypertext documents for use on the Web. Hyperlink Is the clickable link in text or graphics on a web page that takes you to another place on the same page. The viewing of a page or ad(s) by the user. Headline A heading at the top of an article or page in a newspaper. When a browser sees "HTTP" at the beginning of an address.). png.www. a cgi script.
Markdown Markdown is a lightweight markup language. publishing content on 3rd party web sites that include a link and may include buying links (although this practice is not considered acceptable by Google).challenge. The main ranking vehicle or MRV is that web property containing the highest quality content that you intend will rank highest in the search engines for the keywords you are targeting. the ‘wedding party’ niche and the ‘wedding’ market. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO Main Ranking Vehicle (MRV) As an Internet Marketer you will probably create a number of web properties when targeting a niche for commercial beneﬁt.challenge. more speciﬁc keyword phrase that contains a hierarchically superior niche or market keyword. easy-to-write plain text format. when clicked. Mailing List (Email) On the Internet. Merchant A business that markets and sells products or services (on the Internet or ofﬂine). Market Samurai A keyword research and Internet Marketing software tool (developed on the Adobe Air platform) and marketed by Noble Samurai. will take the viewer to a particular page. entering barter arrangements. Linked-In LinkedIn is a business-oriented social networking site. It is a very important component of business strategy. then convert it to structurally valid XHTML (or HTML)" The language takes many cues from existing conventions for marking up plain text in email.co/MarketSamurai 65 . Market Research Market research is any organized effort to gather information about markets or customers. Link Building The process of getting quality Web sites to link to your Web site. originally created by John Gruber and Aaron Swartz allowing people "to write using an easy-to-read.www. it is mainly used for professional networking. Link A link is a “clickable” object on a web page that. place on a page. You can subscribe or unsubscribe to a mailing list by sending a message via email or by entering details into an opt-in form. Marketing The act of making people aware of and eager to obtain a product or service. Your main ranking vehicle was also likely contain money pages which have been speciﬁcally constructed to engineer a sale for a product or service you are promoting within the niche. Sometimes long tail keywords are referred to as ‘low hanging fruit’. Because they have low competition they are usually easy to rank for in the SERPS.co webpage or website by clicking a Facebook Like button that is located on that page or website. Founded in December 2002 and launched in May 2003. Long tail keywords usually have limited trafﬁc potential but very low phrase match competition (less than 20. For example ‘wedding party favor ideas’ is a long tail keyword of the ‘wedding party favor’ micro-niche. or start a new e-mail with an address you specify.com/ Long Tail Keyword A longer. Link building techniques may include reciprocal linking. Located at: http://www. Link Network The sum total of backlinks (both internal and external) that link to a web page or website. A synonym of backlink.linkedin. Market Leadership A process (deﬁned by Ed Dale) whereby you seek to control and inﬂuence the conversation taking place within a niche/micro-niche using common publishing and social media techniques. It was conceptualized and developed to be consistent with The Challenge training process and is therefore perfectly matched to support the methods and techniques required to be implemented during The Challenge. Located at http://www.000 competing pages). a mailing list is an automatically distributed email message on a particular topics going to certain individuals. in order to improve search engine rankings.
and there are tens of thousands of newsgroups concerning every imaginable topic.tumblr. When the meta description contains the keyword or key phrase that the search engines deem the page to be most relevant for. The purpose of identifying a niche/microniche is to create a website to attract viewers interested in the topic and expose that trafﬁc to a commercial opportunity. Meta Tags Information placed in the header of an HTML page that provides important information about the page which is not visible to site visitors but is visible to the search engine spiders.com/) www. or other items linked to and arranged around a central key word or idea. there are over 15.www. be aware of the folks you are talking to. Monetization The act of exposing trafﬁc visiting a web page or website to ads or sales copy with a view to engineering a commercial outcome (a click on an ad or the sale of a product or service). newsgroups consist of messages posted on electronic bulletin boards. The process of creating a mindmap is called mind mapping. A microblog differs from a traditional blog in that its content is typically much smaller. Multivariate Testing A process by which more than one component of a website may be tested in a live environment. Netiquette A term that is used to describe the do's and don'ts of online behavior.challenge. others are junk and contain little but mindless drivel.and social -. Micro-Blog Microblogging is a form of blogging. May also inﬂuence how the page is displayed in the browser. A website may contain several money pages where several products or services are being promoted. then the meta-description is usually used as the 2 line description of the website that is displayed in the SERPS. ideas. Be polite. http://www. Newsgroup A discussion group on Usenet devoted to talking about a speciﬁc topic. The meta description tag is therefore important not only from the perspective of SEO but also as a marketing factor to inﬂuence a viewer to visit the web page. Niche Marketing The process of marketing products or services to a group of people interested in a narrowly deﬁned theme and who are searching on the Internet using keywords that are semantically related to that theme. Also called usenets. in both actual size and aggregate ﬁle size. In summary it all comes down to good business -. talk nicely and not too much. The SQL phrase stands for Structured Query Language. A microblog entry could consist of nothing but a short sentence fragment.com/) Mindmap (mind mapping) A mind map is a diagram used to represent words.co Meta Description The meta description tag is intended to be a brief and concise summary of your page's content. tasks. Niche Persona The process of creating an online persona so as to market products and services to people that are interested in a THE CHALLENGE MANIFESTO and Tumblr (http:// 66 . or an image or embedded video. Niche (Micro-Niche) In the context of The Challenge. a niche/micro-niche is a collection of keywords and/or key phrases that are semantically related and that meet certain competition and trafﬁc criteria. Examples of micro-blogging platforms are Twitter (http:// www.google. Each board has a theme. It can be thought of in © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! simple terms as numerous A/B tests performed on one page at the same time.practice.000 newsgroups. Money Page The page(s) on a website created to sell or promote a product or service. Many of them cover professional subjects and societies and are rich sources of business information.com/websiteoptimizer MySQL MySQL is a relational database management system that runs as a server providing multi-user access to a number of databases. Google Website Optimizer offers the ability to implement multivariate testing.twitter. Currently. Newbie A term to describe anyone new to a subject. whether it be a particular forum online or the Internet.
The tag was intended to reduce the effectiveness of certain search engine spam although the degree to which the nofollow tag is taken notice of has been questioned in recent years.challenge. These may include the age and page rank of the domain. The most important of these are whether the keyword or key phrase has been included within the URL.com/ PHP PHP is a general-purpose Scripting language originally designed for web development to produce dynamic web pages.www. the backlinks to the domain or web page itself and whether the page is listed in certain authority directories (Yahoo and DMOZ) etc. For this purpose. which generates the web page document. downloaded software demos. An example of a PPC service is Google Adwords. contest or sweepstakes entries. sites with poor quality content and sites with a high advert to content ratio or that offer a weak user experience. Located at http://www.co speciﬁc niche. Outsource (Outsourcing) Outsourcing often refers to the process of subcontracting a service to a third-party service provider. with the purpose of "measuring" its relative importance. These signiﬁcant updates are noticed by the SEO community and given names. that assigns a numerical weighting to each element of a hyperlinked set of documents. On-Page (SEO) Factors Those search engine optimization (SEO) factors that relate to the page content being optimized for a speciﬁc keyword or key phrase. a very signiﬁcant update occurred over several releases which has been called the Panda/Farmer update. This has impacted negatively the rankings of scraper sites. the title. Examples include completed surveys. Pay Per Lead (PPL) An afﬁliate program in which an afﬁliate receives a commission for each sales lead that they generate for a merchant web site. the service provider will very likely be located in a 3rd world country where the labour cost is much lower thereby leading to a signiﬁcant cost saving. PHP code is embedded into the HTML source document and interpreted by a web server with a PHP processor module. Panda/Farmer Update From time to time. phrase match is a form of keyword matching where the number of pages that contain the phrase will be displayed if the user's search THE CHALLENGE MANIFESTO 67 . Pay Per Click (PPC) An advertising payment model where the advertiser pays only when the advertisement is actually clicked. In 2011. such as the World Wide Web. Off-Page (SEO) Factors Those search engine optimization (SEO) factors that are not directly related to the content being displayed on a particular web page or the address of that page. Also. The update was designed to reduce the ranking of ‘low quality sites’ from the top of Google’s search results pages (but not de-index). content farms. the meta-description and a heading tag on the page. This becomes important when for instance a male marketer is trying to promote products and services in a female dominated niche or vice versa. Online money transfers serve as electronic alternatives to traditional paper methods such as cheques and money orders. Google makes a signiﬁcant update to it’s search algorithms in an attempt to signiﬁcantly improve the quality of the search returns across a wide © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! range of keywords. PayPal PayPal is an e-commerce business allowing payments and money transfers to be made through the Internet.paypal. Phrase Match With respect to the search engines. Nofollow (tag) Nofollow is a value that can be assigned to the rel= attribute of a link tag which instructs some search engines (particularly Google) not to share any of the page authority that the page containing the link has with the destination URL of the link. an afﬁliate program where an afﬁliate receives a commission for each click (visitor) they refer to a merchant’s web site. Page Rank (PR) PageRank is a link analysis algorithm. or free trials Pay Per Sale (PPS) Afﬁliate programs in which the afﬁliate receives a commission for each sale of a product or service that they refer to a merchant’s web site. In the context of Internet Marketing. named after Larry Page and used by the Google Internet search engine.
co Rank Tracker A module within Market Samurai to track the ranking (in the search engines) of nominated web pages for the keywords or key phrases those pages have been optimized for. Residual Commissions Commissions paid over a deﬁned or open-ended period of time to an afﬁliate for the referral of a sale to a merchant. The XML ﬁle is also known as the RSS feed.00. Scarcity A Cialdini inﬂuence factor whereby perceived scarcity will generate demand. Reciprocal Link(ing) The process of exchanging links with other web sites to increase search engine popularity. Sales Conversion See Conversion. videos. In the context of Internet Marketing. expressed as a percentage. Search Engine Optimization (SEO) Search Engine Optimization is the ongoing process of making a site and its content highly relevant for both search engines and searchers. Revenue Total income for your sales. This page lists several Web pages related to the searcher's query. thus the pervasiveness of free samples in marketing. an XML format for distributing news headlines on the Web. Return On Investment (ROI) Return on investment = (Revenue . sorted by relevance. A term describing the calculation of the ﬁnancial return on a Internet marketing or advertising initiative that incurs some cost. they are more likely to take action in the future when presented with a commercial opportunity by the merchant that originally provided the free item. which include images. Ranking A generic term to describe where a web page ranks in the SERPS for the keyword or key phrase that web page has been optimized for.challenge. This practice is no longer supported by Google and may lead to a reduced ranking in the SERPS for those pages which have a large number of reciprocal links. For example. your revenue would be $1350. Successful search marketing helps a site gain top positioning for relevant words and phrases. as well as marketingfocused tasks to make a site more appealing to users. Reciprocity A Cialdini inﬂuence factor whereby people tend to return a favor. when a person receives something (of value) for free.00 each. Although search engine is really a general class of programs. since the advent of the internet. also known as syndication. the term is often used to speciﬁcally describe systems like Google that enable users to search for documents on the World Wide Web and USENET newsgroups. if you sell 50 ebooks at $27. saying offers are available for a "limited time only" encourages sales. Search Engine Results Pages (SERPS) The page searchers see after they've entered their query into the search box. Although originally designed to be sent by direct mail. Search Terms Text that is typed into a search engine to identify web sites and web pages deemed to be relevant to the search term by THE CHALLENGE MANIFESTO 69 . without any expectation of a return payment. search engines are returning blended search results. RSS is an acronym for Rich Site Summary. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! Sales Letter A sales letter is a piece of direct mail which is designed to persuade the reader to purchase a particular product or service in the absence of a salesman. For example. and results from specialty databases on their SERPs. Search Engines A web search engine is designed to search for information on the World Wide Web and FTP servers. SEO includes technical tasks to make it easier for search engines to ﬁnd and index a site for the appropriate keywords.www. Real Simple Syndication (RSS) Rich Site Summary or Really Simple Syndication. the sales letter has become an integral part of Internet Marketing and typically takes the form of an email or webpage.Cost)/Cost. The search results are generally presented in a list of results known as search engine results pages or SERPS. Increasingly. A program that searches documents for speciﬁed keywords and returns a list of the documents where the keywords were found. A very powerful mechanism to increase conversion.
The recommended automated spinner is Content Boss . and owned by Microsoft since 2011.com/ Social Media A category of sites that is based on user participation and user-generated content. a program hidden within free downloaded software that transmits user information via the Internet to advertisers. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO Social Networking / Marketing Meeting and building relationships with people using one or more of a broad range of social media sites. Social Proof A Cialdini inﬂuence factor whereby people will do things that they see other people are doing. Spider (Bot. also known as a ‘name squeeze page’ is a landing page speciﬁcally created to solicit name and email 70 . social news sites like Digg.http://www. SEO Competition (SEOC) SEOC (a variable displayed in the keyword research module of Market Samurai) is the number of phrase matched pages that exist in Google for a particular keyword or key phrase. SEO Matrix A table displayed in the SEO competition module of Market Samurai listing key on-page and off-page SEO factors for the web sites or web pages currently ranking on page 1 of Google for a speciﬁc keyword or key phrase.challenge.skype. or Twitter. SEOT A projected value (in the keyword research module of Market Samurai) of the trafﬁc that the number 1 ranking website would receive for a speciﬁc keyword or key phrase. The programs create a copy of each webpage for future indexing by the search engines.com/ Spyware Also known as “adware”. The future of marketing online is about customizing products and information for individual users. Spam The use of mailing lists to blanket usenets or private email boxes with indiscriminate advertising messages. buying or using. Spinning The process of creating multiple versions of an article or post (for submission to leveraged content syndication services) by utilizing synonym or phrase replacement within the article.co/ TheBestSpinner. Internet Marketers take advantage of this principle by providing evidence of Social Proof to potential customers in the form of testimonials or positive reviews of the product or service they are promoting.us. etc. social bookmarking sites like Del. Crawler) An automated. Anyone who tries to use old mass market techniques in the new media environment is bound to fail. Skype Skype is a proprietary voice over Internet Protocol service and software application originally created by Niklas Zennström and Janus Friis.challenge. computerized algorithm hosted by search engines that browses the web. They include social networking sites like LinkedIn. Sitemap A page which contains an organized listing of links to all pages within the website.contentboss. such as Facebook or Twitter. The recommended tool for (manual) spinning is The Best Spinner . Google has dominated in this space (and built a very proﬁtable business) by offering the most accurate search results for the search terms entered. Squeeze Page A squeeze page.http://www. Other types of spam include search engine spam and twitter spam which all have the objective of increasing the exposure of a product by mass publishing low quality content within a particular content network.icio. Silo (Siloing) The act of structuring the internal linking of a website to control the importance (and therefore the authority) of certain pages and to improve the ranking of the website in the search engines for target keywords and key phrases. it's bad business. Very bad netiquette. Even worse. Google Webmasters allows for the submission of site-maps which may improve the probability that the website and it’s pages will be indexed by Google. Having a well structured sitemap will assist the search engine spider to index the pages.co the search engines. It is a measure of how competitive the Internet is (in terms of quantity of pages) for that keyword or key phrase. Facebook.www. http://www. and other sites that are centered on user interaction.
co addresses from site visitors. Theme (Wordpress) The look and layout of a Wordpress blog can be altered by the installation of different themes. to their articles or blog posts.com/ Stickiness A measure used to gauge the effectiveness of a site in retaining individual users. Market/keyword research 2. Trafﬁc Tracking Method 3. They are: 1. Tracking URL A tracking URL is a web site URL with your special afﬁliate code attached to it. Title Tag An element of a web page which appears at the top of most browsers. i. leads or clicks. Thirty Day Challenge (30DC) The Thirty Day Challenge (30DC) is the precursor of The Challenge which was ﬁrst conducted in 2005 and ran up till and including 2009. sometimes from a known person. Conversion 4. http:// www.e. Text Link A link (to a web page or website) not accompanied by a graphical image. Theme Keyword In the context of The Challenge.www. There are many paid and free Wordpress themes available on the Internet Tribe The term tribe is used as a slang term for an unofﬁcial community of people who share a common interest. This enables authors to keep track of who is linking.squidoo. Arguably one of the most important parts of on-page SEO (along with having your keyword in the URL) is ensuring an optimized title or unique titles exists for all pages of a website. The term testimonial most commonly applies to the sales-pitches attributed to ordinary citizens. Located at http://www. may be differentiated in terms of unique or return visitors. Trackback A trackback is one of three types of linkback methods for Web authors to request notiﬁcation when somebody links to one of their documents. The method by which an afﬁliate program tracks referred sales. Many webmasters collect only email addresses. or ID. and usually who are loosely afﬁliated with each other through social media or other Internet mechanisms. a theme keyword is a keyword within a niche or micro-niche that meets the SEOC (< 30." Symphony Of Four Parts A concept introduced by Ed Dale to describe the four main aspects of Internet Marketing that lead to success online. extolling the virtue of some product or service.000) and SEOT (>80) criteria AND reﬂects the niche/micro-niche to the extent that it will be used to secure a domain name. and so referring. whereas "endorsement" usually applies to pitches by celebrities.com/?myID. Super Afﬁliate The top 1 or 2% of afﬁliates that generate approximately 90% of any afﬁliate programs earnings. It is also the part of a directory submission that represents the title of the website. Trafﬁc Generally measured by the amount of visitors to a website. Visitors arriving at the side are tracked back to you through your special code. a testimonial consists of a written or spoken statement. sometimes from a private citizen.awebsite. Product Testimonial In promotion and advertising. Surﬁng Exploring the World Wide Web. Commonly attributed to Seth Godin. Squidoo Squidoo is a community website that allows users to create pages (called lenses) for subjects of interest.challenge. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 71 . Commonly known as "Surﬁng the 'Net.
refers to various kinds of media content. Located at http://www.www.challenge. Users can follow other users.ustream. Located at http://www. Located at http://www.challenge.co Troll A person who publishes a deliberately provocative message to a newsgroup or message board or blog with the intention of causing maximum disruption and argument. of a web page on the Internet. Uniform Resource Locator (URL) Uniform Resource Locator.twitter. A marketing technique that induces Web sites or users to pass on a marketing message to other sites or users. are techniques on the World Wide Web for making a web page available under many URLs. Twitter Twitter is a website. and results from specialty databases like maps and local information. product information. sometimes styled as tumblr. Two-Tier (afﬁliate system) An afﬁliate program structure whereby afﬁliates earn commissions on their conversions as well as conversions of webmasters they refer to the program. Because Twitter only allows messages of 140 characters or less.com/ Tweet A tweet is a post or status update on Twitter. the end user can include Keyword-speciﬁc links to a user © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! speciﬁed Website meaning that UAW can be thought of as a link building service. videos. which offers a social networking and microblogging service. Probably the best measure of trafﬁc to a website.co/uaw Unique User / Visitor The total number of different users. enabling its users to send and read messages called tweets. links. Tumblr Tumblr. The service emphasizes ease of use. Unique Article Wizard (UAW) Rather like AMA (see above). This is the unique identiﬁer.tumblr. Upload The process of transferring a ﬁle from a users computer to another computer or web server. videos. When publishing articles. Universal Search Also known as blended. owned and operated by Twitter Inc. "tweet" is as much a play on the size of the message as it is on the audible similarity to Twitter. or federated search results.tv/ Viral Marketing Any advertising that propagates itself. publicly available. that are produced by end-users. is a microblogging platform that allows users to post text. also called URL forwarding and the very similar technique domain redirection also called domain forwarding. images. or news stories. a microblogging service. URL Redirection URL redirection. UAW is a paid syndication service for either publishing or receiving content from a network of Article directories.com/ Twitter List A Twitter List is Twitter's way of allowing users to group proﬁles (and their tweets) together without having to display them in the main user proﬁle. or address. universal search pulls data from multiple databases to display on the same page. THE CHALLENGE MANIFESTO 72 .. an HTTP address used by the World Wide Web to specify a certain site. This is measured using advanced tracking technology or user registration. The HTTP standard deﬁnes several status codes for redirection the 2 most used being: 301 moved permanently 307 temporary redirect User Generated Content (UGC) User-generated content (UGC). a short-form blog. also known as consumergenerated media (CGM) or user-created content (UCC). or choose to make their tumblelog private. quotes and audio to their tumblelog. http://www. or different computer terminals which have visited a Web site. Tweets are text-based posts of up to 140 characters displayed on the user's proﬁle page. Results can include images.. UStream Ustream (established in 2007) is a website which consists of a network of diverse channels providing a platform for lifecasting and live video streaming of events online.
Web Host A business that provides storage. codes HTML pages. It's often customized into a Content Management System (CMS). and services necessary to serve website pages and ﬁles. as on an Internet forum. wikis. Visits A sequence of requests made by one user at one site. Web Page A HTML (Hypertext markup Language) document on the web. Like plugins. In addition. Wikipedia A multilingual. or desktop.challenge. connectivity. others are programd to destroy your system. web-based. It has many features including a plug-in architecture and a template (theme) system. Widget A widget is a live update on a website.co Virus These are programs that can be downloaded onto your computer or network from the Internet. Webmaster The individual assigned to administer a corporation or organization's web site. designs the look. http://www. such as social networking folksonomies. Website The virtual location for an organization's presence on the World Wide Web. Vlog A vlog is a video blog.0 A term that refers to a second generation of Internet-based services. Wikipedia is written collaboratively by volunteers from all around the world. simply by clicking the edit this page link.com/ Wordpress WordPress is an open source blog tool and publishing platform powered by PHP and MySQL. webpage. White Hat SEO Ethical search engine optimisation techniques that are encouraged by the search engines. Widgets contain personalized neatly organized © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO content or applications selected by its use. trash your ﬁles and disable your software. and 73 . communication tools. Also offers functionality to auto post content to those blogs from a range of public domain content sources.wordpress. handles editing and additions and checks that links are intact. Allowing hypertext links and interactivity on an unprecedented level. These usually include tools that let people collaborate and share information online. free content encyclopedia project. usually one of many together that makeup a web site. With rare exceptions. Web 2. widgets offer a method for extending the functionality of a Wordpress blog. but also allows anyone to edit the content.wikipedia. Located at http:// www. Recommended in The Challenge to simplify the process of installing an SEO optimized Wordpress blog. If a visitor does not request any new information for a period of time. he or she monitors. sites. its introduction transformed an academic communications system into a powerful marketing tool linking businesses and customers around the world.co/WordpressDirect World Wide Web (WWW) The web allows computer users to access information across systems around the world using URLs to identify ﬁles and systems and hypertext links to move between ﬁles on the same or different systems.www. its articles can be edited by anyone with access to the Internet. This person lays out the information trees. graphics and multimedia in a uniform HTML format. http://www. usually making up several web pages and a single home page designated by a unique URL. Wiki A web application that allows users to add content. Wiki also refers to the collaborative software used to create such a website.com/ Wordpressirect (WPD) A web service developed by Marty Rozmanith to simplify the process of installing and managing a number of Wordpress blogs.challenge. Some are harmless. then the next request by the visitor is considered a new visit. known as the "time-out" period. routes and sometimes responds to email generated by the site. The web is a client/ server information system that supports the retrieval of data in the form of text.
others are oddball and cover almost every topic imaginable.challenge. share and view videos. it is the second most searched website on the Internet (after the Google search engine) and is located at http://www. Its features include email ticket tracking.zendesk. providing a customer self service portal.com/ Zendesk Zendesk is a saas-based (software as a service) customer support / help desk product. and general help desk reporting and tracking.com/ YouTube YouTube is a video-sharing website on which users can upload. Located at http://www.co Yahoo A popular web portal and search engine located at http:// www. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 74 .youtube. Some are mainstream. created by three former PayPal employees in February 2005.yahoo. rather than on paper.www. Now owned by Google.com/ Zine Magazines that are published digitally.
Had Fun. New York: Harper Paperbacks. 2nd edition 2008. Dan The Upside of Irrationality: The Unexpected Beneﬁts of Defying Logic at Work and at Home. & Cunningham. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 75 . Dan Predictably Irrational: The Hidden Forces That Shape Our Decisions. Plume 1996. and Made a Fortune Doing Business My Way. Hyperion 2006. Buzan. HarperCollins 2010. Spencer The One Minute Manager. Kenneth H. Crown 2010. Viking Adult 2008. & Martin Steve J. Penguin Press HC 2011. Batelle. Crown 2009. Cialdini. Incredible Sex. Chris The Long Tail: Why the Future of Business is Selling Less of More. Reprint edition 2009. Foer.The Psychology Of Persuasion. Free Press. Branson. Collins. The Essays of Warren Buffett: Lessons for Corporate America. The Cunningham Group. Collins.challenge. Revised edition 2006. Timothy The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss. Thorsons Publishers 2006. Blanchard. Ariely. Robert [Highly Recommended] Inﬂuence . Yes!: 50 Scientiﬁcally Proven Ways to Be Persuasive. Timothy The 4-Hour Workweek. Richard Losing My Virginity: How I've Survived. Chris Free: How Today's Smartest Businesses Proﬁt by Giving Something for Nothing. and Others Don't. David Getting Things Done: The Art of Stress-Free Productivity. Jim Built to Last: Successful Habits of Visionary Companies. William Morrow 1982.co RECOMMENDED READING LIST Allen. 37 Signals 2009. Hyperion 2010. Ariely. Live Anywhere. Joshua Moonwalking with Einstein: The Art and Science of Remembering Everything. Fried. Lawrence A. HarperBusiness 1997. Tony How To Mind Map. Robert. Allen. HarperCollins 2010.www. Expanded and Updated: Escape 9-5. Jim Good to Great: Why Some Companies Make the Leap. Jason & Hansson. Goldstein Noah J. Buffett.. Warren E. HarperBusiness 2001. Cialdini. Penguin (USA) 2002. easier way to build a successful web application. & Johnson. and Becoming Superhuman. Ferris.. Tony The Mind Map Book: How to Use Radiant Thinking to Maximize Your Brain's Untapped Potential. Penguin Group (USA) 2005. Crown 1999. faster. David Heinemeier Getting Real: The smarter. Ferris. John The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. and Join the New Rich. David Making It All Work: Winning at the Game of Work and Business of Life. Buzan. Anderson. Anderson.
Kirkpatrick. David [Highly Recommended] The Facebook Effect: The Inside Story of the Company That Is Connecting the World. Klaff. Hansen. Penguin Group (USA) 2010. Mark Victor The One Minute Millionaire: The Enlightened Way to Wealth. Persuading. Oren [Highly Recommended] Pitch Anything: An Innovative Method for Presenting. Godin. McGraw Hill 2011. Seth [Highly Recommended] Tribes: We Need You To Lead Us.B. Heath Chip & Heath.T.O. Godin. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 76 . Malcom Blink: The Power of Thinking without Thinking. Seth Purple Cow: Transform Your Business by Being Remarkable. Seth Permission Marketing: Turning Strangers into Friends. Kiyosaki. Seth Linchpin: Are You Indispensable?. Malcom The Tipping Point: How Little Things Can Make a Big Difference. Putnam's Sons 1998. Dan Made to Stick: Why Some Ideas Survive and Others Die. Gleick. Boost your Sales. Gladwell.www. The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It. Godin.A. Simon & Schuster 2011. Jason & Hansson. Brown & Company 2002. Random House 2007. Malcom Outliers: The Story Of Success. Hardie Grant Books 2006. Crown 2010. Little. Penguin Group (USA) 2000. Hewitt-Gleeson. Walter Steve Jobs. Dan S. 4th edition 2011. Little. Simon And Schuster 2011. Johnson. New York: Penguin Group (USA) 2008. and Friends into Customers.M. Greene. Brown & Company 2007. Wrightbooks 1990. The Ultimate Sales Letter: Attract New Customers. Crown 2009. Robert T. Kenneth [Highly Recommended] Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life.co Fried. Michael New Sell: The Heresy of NewSell. Spencer & Blanchard. Kennedy. Gerber.challenge. TechPress Inc 2002. James The Information: A History. Adams Media. David Heinemeier Rework. Michael E. Rich Dad. and Winning the Deal. Little. First Edition edition 1995. Godin. Poor Dad. G. Michael W. Issacson. HarperCollins. Gladwell. Robert The 48 Laws of Power. Penguin Group (USA) 2009. Gladwell. Brown & Company 2009. P. Penguin Group (USA) 1999. Pantheon 2011. Selling: How to Sell by Word of Mouth. Hewitt-Gleeson. a Flood. a Theory.
Simon & Schuster 2011. William & White. edition 2004. William L. and Content. Steven [Highly Recommended] In the Plex: How Google Thinks. Structure. Wiley. The Domino Project 2011.challenge. Vise. and Why Suicide Bombers Should Buy Life Insurance. & Dubner. Nelson. Levitt. Harper 2009. Robert Story: Style. Steven Do the Work. Knopf Doubleday 2005. Stephen J. Simon [Highly Recommended] Start with Why: How Great Leaders Inspire Everyone to Take Action. David A. and Shapes Our Lives. Hill Think and Grow Rich. Economies. Simon Icon.www. Wiseman. Smith. Levy. Societies and Nations.co Levitt. Penguin Group (USA) 2009. Napoleon. B. Drive: The Surprising Truth about What Motivates Us. New Ed edition 2004. Insight. Daniel H. Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. HarperCollins 2009. Simon And Schuster 2005 Vaynerchuck. Mark Accidental Genius: Using Writing to Generate Your Best Ideas. Revised ed. and the Principles of Screenwriting. E. Random House 2010. Gary Crush It!: Why NOW Is the Time to Cash In on Your Passion. HarperCollins 1997. Sinek. Steven D. Nassim Nicholas The Black Swan: The Impact of the Highly Improbable. The Domino Project 2011. SuperFreakonomics: Global Cooling. Christophe Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain. Arrow (Rand). Strunk. & Malseed. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 77 . Pressﬁeld. The Elements of Style. Inc 2007. & Dubner. John and Sons 2005. Nassim Nicholas Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets. Substance. Longman 1999. Steven [Highly Recommended] The War of Art: Break through the Blocks and Win Your Inner Creative Battles. Thomas. Surowiecki. Levy. Richard Did you spot the gorilla. Stephen J. Patrick & Morin. Grand Central 2003. Steven D. Taleb. ReadHowYouWant 2010. Pink. Taleb. Renvoise. Delacorte Press 2005. Random House 2005. Penguin 2009. Works. Patriotic Prostitutes. Tharp. Pressﬁeld. James The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business. Twyla The Creative Habit: Learn It and Use It for Life. Mark The Google Story. Aventine Press. Young. Julien The Flinch. McKee. HarperCollins 2009.
challenge.www.co © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 78 .
advertising competition and trends. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 79 . Search Engine Submissions. but evaluation data revolves around volume. RSS Submissions. Membership Program Challenge Plus . RSS. Pinging and more. publish Content to Wordpress blogs.A paid Internet Marketing education program created and maintained by the people behind The Challenge.A US based discount web hosting service recommended within The Challenge. Recommended as the natural place for graduates of The Challenge looking to extend their Internet Marketing education.Ping Kaching is a powerful SEO Software that completely automates such important tasks as Social Bookmarking.Built on the Adobe Air platform (multi-platform) and featuring a simple interface. Directory Submissions. Directory and Search Engine Submission Ping Kaching (Free Trial) . Market Samurai is an all-in-one marketing tool with features that include: Keyword Research. SEO Competition analysis.www. Blog Creation (Wordpress) & Management WordpressDirect (Free Trial) . Software & Services For Beginner Internet Marketers Domains and Hosting Hostgator . ﬁnd (keyword speciﬁc) content. Automated Social Media. Keyword Research Market Samurai (Free Trial) .is intended to help you evaluate and discover the performance of different keywords and phrases.co RECOMMENDED SOFTWARE & SERVICES This section is split up into software and services for beginners (many of which have been referenced through this guide) and for intermediate to advanced Internet Marketers which may be of interest as you continue your online journey beyond The Challenge. domain search and acquisition. Google Adwords Keyword Tool (Free) .A Wordpress blog installation and management tool. promotion module for ﬁnding keyword speciﬁc authority sites and a monetization module for creating and publishing afﬁliate product ads.challenge.
All encompassing hosted blog platform (Wordpress) with integrated online marketing functionality including squeeze pages.The most powerful domain search engine online which allows for ﬁnding keyword speciﬁc domains about to drop or become available. secure. reliable. membership area and webinars. use auto-responder follow ups & more. It gives any developer access to the same highly scalable. create stylish opt-in forms. anchor text spread and PR) now that Yahoo is beginning to shutdown the service they previously offered for free. The service aims to maximize beneﬁts of scale and to pass those beneﬁts on to developers. Amazon S3 . Blog Management Manage WP . Along with Majestic SEO below. Online Marketing Platform Market Pro Max .An online membership program with a number of SEO related services and features.co Software & Services For Intermediate To Advanced Internet Marketers Domains Domainface . Has auto-bid functionality for buying dropping domains and the ability to store and manage your domain portfolio. Majestic SEO .Amazon S3 provides a simple web services interface that can be used to store and retrieve any amount of data. at any time.challenge.Rackspace is a high-end cloud hosting solution that can automatically scale based on load and bandwidth requirements. Hosting Rackspace . © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 80 . manage subscribers. inexpensive infrastructure that Amazon uses to run its own global network of web sites.ManageWP helps you manage all your WordPress sites from one dashboard. Email Autoresponder Services Aweber . fast.Aweber is a complete Email marketing program that allows you to send out mass newsletters. from anywhere on the web. they have the best link checking index (for establishing link numbers. easy sales letter builder. SEO and Link Analysis SEO Moz . product launches.Has largest index of links online for analyzing links pointing to a particular website and the characteristics of those links.www. keeping them updated and secure.
A more automated version of the Posterous linking strategy taught in Module 3. bandwidth and resolutions. efﬁcient online service for automatically encoding video content into a range of formats. Very useful for identifying which keywords your website is ranking for in the search engines. Article Spinning The Best Spinner (manual spinning) . Made by the people behind Content Boss (see below). Monthly membership model.0 sites. Article Samurai (Not yet on general release) . Unique Article Wizard .www. Spin Robot (automated spinning) . automatically download and encode videos (based on user speciﬁed parameters) and upload to another location (including Amazon S3).A Wordpress plugin for automatically syndicating content published on a blog to a range of Web 2. Content Boss probably has the best natural language technology on the Internet at present.co SEM Rush .challenge.A simple low-end automated content spinning service that has a low annual fee and where you pay only for the spins you use.An automated content syndication services for submitting spun article content to a moderated network of article directories (and some blogs) for the purposes of gaining backlinks to a user-speciﬁed website(s). Integrates many of the features or Article Marketing Automation.An upcoming software platform from the makers of Market Samurai for syndicating and spinning content. phrase.Software for spinning article content based on automated synonym replacement against a large and growing user dictionary which allows for manual spinnng at the word. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 81 .An automated online service for spinning article content (they call it content wrangling). Video Encoding Encoding. Allows for watch-list functionality to monitor an FTP location. Wordpress Plugins Wp Syndicator . Unique Article Wizard and Content Boss into one.An automated content syndication services for submitting spun article content to a huge network of blogs for the purposes of gaining backlinks to a user-speciﬁed website(s).A fast.An online service that allows a user to reverse engineer the ranking of a website for various keywords for both organic and PPC searches. Content Syndication Article Marketing Automation . sentence or paragraph level. easy to use package. Content Boss (automated spinning) .com .
music and sound effects. media and design elements. they now offer vector illustrations. Allows offers stepby-step instruction for implementing certain marketing models through the blueprint series.is a leading free stock photo site. Membership Program Immediate Edge .A membership program for intermediate to advanced Internet marketers from the people behind The Challenge. Flash and. videos.XCHNG . Thesis . Royalty Free Images Stock.co Premise .A highly ﬂexible Wordpress theme that can be customized to cater for almost any requirement. iStockPhoto . Highly popular amongst Internet Marketers.www. Offers both cutting edge marketing techniques and reviews of latest strategic and product/service releases on the Internet.challenge.A Wordpress plugin for easily creating landing pages on a Wordpress blog. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 82 . coming soon.A premium Wordpress theme membership program containing over 100 highly ﬂexible and customizable Wordpress themes. logos. Incorporates integrated split-testing functionality and SEO tools Wordpress Themes Woo Themes .An original source on the Internet for purchasing royalty-free stock images. Although iStockphoto started with just a few photos in 2000.
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