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A SUPPLEMENTARY GUIDE TO THE ONLINE VIDEO TRAINING PROGRAM LOCATED AT
Robert Somerville (GuruBob)
© A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E!
H T T P : / / W W W. C H A L L E N G E . C O /
All material within this book is under copyright and as such cannot be modiﬁed in any format without the express permission of the copyright owner.
You are free to share this document, via email, social networks or the Internet without permission as long as the document being shared remains exactly as the version made available at http://www.challenge.co/manifesto.
All rights reserved 2011.
Copyright © 2011, Robert Somerville
© A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E!
THE CHALLENGE MANIFESTO
I was greeted with silence and the slight raise of an eyebrow. On arriving back from New York, I'd just informed Guru Bob of my hair-brained scheme to teach people how to make their ﬁrst dollar online inside a month. For free. I'm pretty sure he thought I was nuts, but then proceeded to help me create the ﬁrst ever Challenge in 2005. Fast forward to today. Without Guru Bob, the Challenge wouldn't happen (for example, I'm typing this foreword ﬁve hours before the new challenge kicks off)! Robert spends all year crafting the contents and lessons of the challenge. My role reduced to that of providing the beefcake... This year, Guru Bob on his own time has produced "The Challenge Manifesto". It is AWESOME! I hope the fact it's free does not distract you from the fact that many people have paid thousands of dollars for not anywhere near the quality of information found in this tome. I hope you take the time to thank Guru Bob on Twitter. I get to thank him in this foreword. Thanks heaps Rob.
© A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E!
THE CHALLENGE MANIFESTO
Table of Contents
What Is The Challenge?! Who Is Behind The Challenge?! The Purpose Of This Supplementary Guide! Evolution Of The Challenge Training! How To Participate In The Challenge!
1 1 1 3 4 5 7 8 8 8 9 10 10 10 12 13 14 15 15 16
THE CHALLENGE MANIFESTO
PRE-CHALLENGE - Mindmap! PRE-CHALLENGE TRAINING!
UStream! Twitter! Google Chrome! Setting Expectations! Disclaimer! The Symphony Of Four Parts! Optional Pre-Challenge Training! Pre-Challenge Checklist!
MODULE 1 - Mindmap! MODULE 1 - Keywords And Market Research!
What Is A Niche?! Finding Niche Ideas!
© A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E!
Create Your Off-Page Network! The Basics Of Backlinking! EzineArticles! Squidoo! Posterous! Creating a Posterous Account And Adding Services! Publishing To Your Posterous Network and Niche Blog! © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! ii .Checklist! 17 17 18 19 19 20 20 21 22 22 23 23 23 24 24 25 26 27 28 29 29 30 30 31 31 THE CHALLENGE MANIFESTO MODULE 2 .Assessing The Trafﬁc and Competition For Your Keywords! Understanding the Broad Phrase Match Paradox! Finding Theme And Category Keywords! Assessing The Strength Of Competition In The SERPS! Evidence Of Commercial Activity! Module 1 Summary! Module 1 .Mindmap! MODULE 2 .Publish Your Micro-Niche Website! Keywords And Domains! Finding Keyword Optimized Content! Writing Keyword Optimized Content! Editing Your Keyword Optimized Content! Creating Your Website (Wordpress Blog) And Publish Your First Article! Tracking Your Wordpress Blog! Help Your Blog To Get Found (Indexed) by The Search Engines! Module 2 Checklist! MODULE 3 .Mindmap! MODULE 3 .
Module 3 Checklist! 32 33 34 34 35 35 36 36 37 37 38 39 40 40 41 41 41 42 43 44 45 45 46 46 47 THE CHALLENGE MANIFESTO iii MODULE 4 .Mindmap! MODULE 6 .Market Leadership! Passive Market Leadership .Mindmap! MODULE 5 .Twitter Lists! Active Market Leadership .Authority Back Linking Strategies! What Is An Authority Backlink?! Finding Sites From Which To Acquire Authority Backlinks! Commenting On Blogs! Posting In Forums! Using The Pingback Function Of A Blog To Acquire Authority Backlinks! Exploring The Link Networks Of Your Competitors! Leveraged Content Syndication To Article And Blog Networks [Optional]! Module 4 Checklist! MODULE 5 .Monetization! Monetizing Using Google Adsense! Monitoring Google Adsense! Monetization Using Afﬁliate Products! Monetization Expectations! © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! .Mindmap! MODULE 4 .Competitor Analysis and Tools! Active Market Leadership .Setting Up A Curation Workﬂow! Active Market Leadership Tools -! Leveraging Strategies For Active Market Leadership! Module 5 Checklist! MODULE 6 .
IN CLOSING! GLOSSARY OF TERMS! RECOMMENDED READING LIST! RECOMMENDED SOFTWARE & SERVICES! Software & Services For Beginner Internet Marketers! Software & Services For Intermediate To Advanced Internet Marketers! © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO iv ..Selling Your Niche Blog! Doing More Of What Works! Mistakes Marketers Make! Congratulations.Your Go/No Go Decision! Assessing Your Website Stats And Conversions! The Consequences Of Your Decision! Flippa ...Mindmap! MODULE 7 .You Made It!! Module 7 Checklist! SOME THOUGHTS.Module 6 Checklist! 48 49 50 50 51 51 52 52 53 54 55 56 75 79 79 80 MODULE 7 ..
It offers a step-by-step system for people to learn the basics of keyword and market research. As it happens. the Thirty Day Challenge (30DC) was born. At the same time Ed was also reading the book iCon by William Young (which is all about Steve Jobs of Apple). the Thirty Day Challenge (and subsequently The Challenge) has taken place every year around July/August and has introduced and taught the principles of Internet Marketing to over 170. many of whom are behind the scenes including the wonderful team of volunteer forum moderators and Dominic Goucher who continues to provide amazing transcriptions of The Challenge Videos. introduces the principle of market leadership. This section © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 1 . creating a WordPress blog (website) to target a niche. Since 2005.000 people even though the commercial goal of participating in The Challenge is just to make $1 by the end! Of course. many many people have gone on to make a whole lot more than $1 by implementing what they have learned through The Challenge program. Guaranteed. thousands more people will beneﬁt from The Challenge training. was motivated to give back to the community that had served him so well.www.co INTRODUCTION What Is The Challenge? The Challenge represents many things to many people. All of us involved in The Challenge wish you well with your Internet Marketing journey and hope for success in whatever online endeavors you ultimately participate in as a consequence of completing The Challenge. what would happen if he was to create a 30 day program to teach people how to be successful online? And so. And Ed asked the question. Gary Halbert. the genesis of an idea took hold. but at its core. Who Is Behind The Challenge? Many people have assisted in bringing The Challenge online over the years. offers options to monetize the blog and shows how to decide whether the niche has sufﬁcient commercial viability to justify continued participation and what to do if the answer is yes or no. it is an online video training program that gives participants a quality introduction to Internet Marketing for free. at this time. Ed had been very successful with online marketing and through the urging of his mentor. The Thirty Day Challenge was created by Ed Dale in 2005 following a visit to New York where Ed was exposed to the National Writers Month (http://www. In 2011.nanowrimo.challenge. The Challenge recently changed name from what was formerly known as the Thirty Day Challenge (30DC). developing a link network to improve the ranking of the blog in the search engines so as to attract trafﬁc. When all these factors merged.org/) which has the goal of How To Write A Novel In 30 days.
@DanRaine Facebook .andrewnez.http://www.co/! Twitter .The Challenge Webmaster responsible for coding and managing The Challenge website/blog and in 2011. In 2011.com/nezcorp Dan Raine . has contributed videos on the many aspects of Market Samurai including keyword research.@AndrewNez Facebook . contributor of training videos on setting expectations and disclaimer. Twitter and forum commenting.http://www.org/! Twitter .jondean. responsible for developing and testing The Challenge strategy and contributor.com/! Twitter .facebook. ! ! ! ! ! Blog . in 2011.@JonDean1 Facebook .A previous content provider and in 2011. has contributed videos on introducing Market Samurai and explaining niche concepts. making a decision and mistakes marketers make. consequences of decision and tasks moving forward.com/GuruBobPage Andrew Nesbitt (Nez) .challenge. contributor of training videos on how to download ﬁles. of training videos on Google Chrome. Posterous.facebook. ﬁnding sites to link from and ﬁnding afﬁliate products and creating and publishing afﬁliate ads.Involved since 2007.www. market leadership.http://www.danraine. The Core Team Ed Dale . ! ! Blog .gurubob. often behind the scenes as a technical genius.The face of The Challenge since 2005 and. trafﬁc and competition.http://www.com/ ! Twitter . backlink basics.http://www.facebook. commercial indicators.facebook. publishing to a WPD Blog. in 2011. ﬁnding and writing articles.http://www.http://www.Project Manager since 2005.eddale.@gurubob Facebook .@Ed_Dale Facebook . ! ! ! ! ! Blog . backlink strategies. Posterous.co/! Twitter .http://www. ! ! ! ! ! Blog .com/JonDeansPage © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 2 .http://www.http://www. Challenge Meetups.co focusses on The Core Team (responsible for bringing The Challenge to you) and the external content providers who you will see in at least one or more of The Challenge training videos. ! ! ! ! ! Blog .com/DanRaineHQ Jon Dean .com/tubbynerd Robert Somerville (GuruBob) . SEO matrix analysis.facebook.
paulcolligan.com/ Paul Colligan . Twitter .Contributed videos on keywords in domains and acquiring domains.http://www.com/ Michael Roberts .Contributed videos on acquiring backlinks through blog commenting and aspects of market leadership.Contributed videos on Flippa and how to submit a website for sale. Twitter . Twitter .michaelrroberts.@michellem Website .@MichaelRRoberts Website .com/ Emily Becker .com/ The Purpose Of This Supplementary Guide In years past. scan the agenda (and/or guide were it to have been made available) and quickly decide that it is was not for them © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 3 .com/blog/ Michelle MacPhearson .@KennyGoodman Website .Contributed Videos on adding Google analytics to a Wordpressdirect blog and monitoring a Google Adsense account.Contributed a video on market leadership Twitter .ofﬂineherosmethod.com/ Danny Batelic .http://www.www. obtaining a Google Adsense account and adding Adsense to a WPD blog and transferring a blog. we have been reluctant to offer a written guide to accompany The Challenge video training largely to avoid the situation where people sign-up to The Challenge.@CaroMcC Website .wpdirect.com/ Kenny Goodman .challenge.@colligan Website . Website .com/ Sam Witteeveen .co/ Marty Rozmanith .http://www. Website .http://www. Ezinearticles and how to make a decision.kenny. Twitter .michellemacphearson.Contributed videos on Wordpressdirect (WPD).samwitteveen. Twitter . Twitter .@DannyBatelic Website . managing and completing the sale.@Sam_Witteveen Website .tradingwebsitesblog.http://www.Contributed videos on The Challenge Forum and Challenge Teams.Contributed videos on acquiring/installing Ping Kaching and how to submit a site to Ping Kaching for indexing.http://www.http://www.http://www.wpdirect.co External Content Providers Caro McCourtie .http://www.Contributed videos on Squidoo and aspects of market leadership.
deﬁnitions of the various Internet and Internet Marketing terms participants will be exposed to is provided through a comprehensive Glossary Of Terms. we gradually drip-fed the training over several months so as not to overwhelm people. links to the various online training pages are provided to make it easy to jump from the contextual material in this guide to the detail provided in the training videos. In late 2006. detailed training on every Internet Marketing strategy and technique that can be learnt. Additionally. a list of book recommendations that have been made to The Challenge community in the Recommended Reading List and a list of Recommended Software & Services at the end of this guide. however. The challenge of securing trafﬁc to the product website was easily achieved through bidding on a large number of keywords in Google’s PPC adwords program for what is now a ridiculously low cost. A great deal of thought and testing has been put into The Challenge training which has transformed through a number of changes over the years largely due to external changes as the Internet Marketing world has evolved. it is important to understand that The Challenge is an introduction to Internet Marketing. Evolution Of The Challenge Training From the outset. techniques and services in this course. all of the content will be available to participants from the moment they sign-up to take part in The Challenge. of course.www. this guide will assist you to appreciate the context and the reasonings that lead to the inclusion of various components of the training.. This supplementary guide has been written to provide more of the context behind The Challenge and to justify and explain why we have chosen to teach certain methods. There were. many people that appreciated this gradual approach but also others that wished to proceed at a faster pace.. it became impractical to teach an introductory course where the primary trafﬁc model was based on PPC (it would have been too costly and fraught with difﬁculty for a beginner) and a strategic change took place to teach search engine optimization (SEO) methods © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 4 . Most of the effort and teaching in the 30DC was directed at creating the product and the website to sell that product. Consequently. Consequently. Google instituted a number of quality mechanisms between the ads and the web sites they linked to that also made it more difﬁcult. For the ﬁrst time in 2011. In addition. as you progress through the training (at your own pace). that situation drastically changed as Google instituted a number of measures (known as Google slaps) to prevent people from buying cheap unrelated trafﬁc to direct to a website. The purpose of this guide is not to duplicate what is being taught in The Challenge videos but.challenge.co without a full appreciation of how they could beneﬁt. In 2005 and 2006.it has never been (nor sought to be) a complete. Throughout this guide. in 2007. the 30DC (as The Challenge was then known) was largely focussed on ﬁnding a market and developing a (digital) product to sell to that market.
The strategy in 2011 remains largely the same as in 2010 (with perhaps more of a focus on building links to the website being developed) and. some people will seek to rush through the training. At that time it was very difﬁcult to determine how much trafﬁc existed for certain keywords and whether that trafﬁc would participate in a commercial outcome. make it easy to rank that high for a keyword when starting from scratch and a certain amount of time (along with the need to acquire backlinks) must take place before any hope of a page 1 ranking for a keyword can be achieved. however.www. In 2010. Some modules can be completed rapidly (Modules 1 . From 2007 to 2009 it was still possible to achieve a testing outcome within 30 days but by 2010. however. The reality is that most of the trafﬁc associated with a keyword goes to the web sites ranking on page 1 of Google for a keyword and mostly to those web sites in the top 3 . however.com/challenge Having watched the webinar you will have been introduced to the three main areas of The Challenge website which are: © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 5 . mainly from the search engines. How To Participate In The Challenge Having signed up for The Challenge you will have been ﬁrst invited to watch a webinar introducing The Challenge. By making all of the content available at once.challenge. the requirement that the website being developed in The Challenge must have a high enough ranking to receive an acceptable amount of trafﬁc cannot be avoided. There is no point starting on Module 6 (monetization) until enough trafﬁc is being received and it will not be possible to make a decision on whether the niche chosen is worth going forward with until enough people have been exposed to the commercial offerings to establish a meaningful conversion rate. depending on the keywords. the decision was made to extend The Challenge to seven modules of seven days duration with a weeks break in between each module. that was no longer possible.3 for example). Organic trafﬁc (while free) is much harder to acquire than simply paying money to Google Adwords and very ﬁckle. it still takes a variable but signiﬁcant amount of time to secure a high enough ranking that the website will receive sufﬁcient trafﬁc to be able to meaningfully test whether that trafﬁc will participate in a commercial outcome at an acceptable conversion.co whereby organic trafﬁc.5 ranking positions. Then (and now) the focus in the 30DC shifted from developing a product to researching and testing keywords and establishing the commercial viability of those keywords by determining whether the trafﬁc would purchase an afﬁliate product. Google does not. This decision made it easier for people to keep up with the training by reducing what was expected of participants on a day to day basis and also to provide sufﬁcient time for the search engine optimization methods to deliver an acceptable volume of trafﬁc. became the main trafﬁc model.30dcwebinars. If you are reading this guide and have not watched this webinar we strongly suggest that you do and a link is provided below: http://www.
you will also receive recommendations to sign-up for and use various tools and services (Market Samurai.challenge. By making all of The Challenge training available at the start of The Challenge in 2011. you will almost deﬁnitely need a minimum of 4 . And now.we recommend the free Google Reader) to stay up to date with all of the activities and notiﬁcations related to The Challenge. During The Challenge training.. We then recommend you give yourselves a weeks break before starting the next module.. however. You will.co/forum We recommend that you regularly visit the blog (or register the RSS feed in your newsreader of choice . Hopefully this chapter has given you a sense of the history and motivation behind The Challenge. we accept that we have transferred control of the pace at which participants consume and implement the training to the end user.challenge. The forum is a great place to ask questions about what is being taught or to clarify any misunderstandings you may have about the training. Either method is acceptable.co/training http://www. each module has seven days of content which should take you a week to watch and implement. however.challenge. Accordingly. At the very least. be required to purchase a domain and hosting if you are to follow the training as speciﬁed. and leave it up to participants to decide for themselves what the best pace is for them. Our recommendation. should you have any problems accessing The Challenge material for any reason you may email challengehelp@gmail. Discount pricing has been negotiated for participants of The Challenge and you will receive notiﬁcation regarding accessing the discount offers towards the end of the free trials by email.6 weeks time gap between the end of Module 3 and the start of Module 6 to provide sufﬁcient time for your website (and the links you will be engineering) to be found and indexed by the search engines and for your website to receive a page 1 ranking for your main target keyword. however. Should you wish to keep using these tools at the completion of The Challenge then there will be a cost to retain all of the functionality offered by the products.co/blog http://www. The Challenge video training is entirely free. We realise the consequences of this. To access the training content you will mostly be visiting the training page (link above) or following links in this guide to speciﬁc training pages. While we do not have the resources to provide one-on-one training or to answer content related questions via email.com for support. In all cases.www. Wordpressdirect and Ping Kaching). © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 6 .challenge. is that you proceed through the modules as they were planned and released in 2010.co Training Area:!! Blog:! ! Forum:! ! ! ! http://www. the owners of these products have made unrestricted free trials available which should allow you to complete The Challenge.onto the training modules.
Mindmap Mindmap created by Andrew Nesbitt © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 7 .co PRE-CHALLENGE .challenge.www.
Prior to starting The Challenge. so a decision was made in 2010 to reduce that number to 10. The core team behind The Challenge were early adopters of Twitter as a platform for rapid communication and also for market research and market leadership activities. it became necessary to include a Pre-Challenge module to introduce and explain the various online tools and services that were incorporated into The Challenge training. UStream In association with the release of The Challenge training each year.co PRE-CHALLENGE TRAINING In 2008. Click Here to view the training page where Ed Dale shows how to register for and setup an account an account on UStream. Having a registered account allows users to participate in the community areas of the site such as the chat area. It is possible to search Twitter using keywords or hashtags to ﬁnd recent or breaking commentary © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 8 . We strongly recommend that participants follow Ed Dale. there were over 30 videos in the Pre-Challenge module which lead to overwhelm. Twitter Twitter has come a long way in a short time and is now widely recognized as the #2 social networking platform behind Facebook. The streaming service we use is Ustream and we recommend participants create an account on that platform. there are videos to explain what expectations participants should have in relation to The Challenge and a disclaimer video which is a necessary requirement for any online product offering.www. By 2009. GuruBob and Dan Raine as any important messages regarding The Challenge will usually be tweeted or re-tweeted by them. Twitter allows users to post brief (140 character) messages which are automatically transmitted to the people that follow that user. which sets the Internet Marketing strategic context for all of the video training to come. Lastly. the goal of Pre-Challenge is to introduce and show you how to acquire and install those products/services that we believe are the absolute minimum that we expect participants to use (all are either free or available as a free trial).challenge. we introduce the concept of the ‘Symphony Of Four Parts’. Ed Dale often broadcasts a number of streaming TV shows to highlight certain aspects of The Challenge and to answer questions. In this way it is possible to communicate efﬁciently to a large group of people such as The Challenge community. Twitter has other uses in addition to it’s value as a communication and notiﬁcation platform. In addition.
www. 2011) for the major web browsers is shown below: BROWSER USAGE 50 37. modern web browser that supports all of the recent technology developments and multimedia formats is a minimum expectation and requirement and in The Challenge. you can use Google Chrome when following The Challenge training and return to your preferred browser for other activities. By June 2011.. We require all content providers (in The Challenge) to use Google Chrome when recording the video training so as to achieve this consistency. Google Chrome was introduced in 2008 and by June 2011 is now being used by 20% of all users. Click Here to view the training page where Andrew Nesbitt shows how to register an account on Twitter and how to ﬁnd and follow people to receive their tweets. Readers of this guide may not be aware that it is possible to install and use several web browsers on a computer and they will co-exist quite happily. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 9 . our recommended web browser is Google Chrome. all of the other browsers are declining in usage whereas Google Chrome usage is rising. This is useful for keyword and market research but also to ﬁnd people who may have an interest in the same subject. after testing a number of candidates. A breakdown of usage (Jun. Google Chrome A fast. Another reason for recommending a particular web browser is our desire that when participants visit a website..co related to those keywords. that it looks and performs the same as when that website is shown in The Challenge videos. It is possible that having used Google Chrome you might prefer it anyway :) Click Here to visit the training page where GuruBob shows you have to acquire and install Google Chrome and a range of recommended extensions. So even if you have a browser favorite.challenge.and rising fast.5 25 12.5 0 5 Firefox Chrome Safari 44 Internet Explorer Firefox Google Chrome Safari Others 44% 28% 21% 5% 2% 28 21 IE 2 Others More impressive than the actual usage stats is the rate of growth.
the fact is that ownership of your site in this case is uncertain and the search engines may or not view that site differently than a self-hosted website. While it is feasible that participants could avoid this cost by using free hosting or by creating a website on a Web 2. The key to success is to learn a process that works and to persevere until expertise is gained. 3. The only cost we strongly recommend participants incur is in relation to the acquisition and hosting of a domain. Participants can be conﬁdent that there is no cost for the video training itself and that any tools recommended within the training are available for use on a free trial basis.challenge. Click Here to view the training page where Ed Dale discuss the expectations participants should have in relation to The Challenge. 2. The Symphony Of Four Parts Internet Marketing is a hugely complex subject and difﬁcult to grasp.www.co Setting Expectations The Challenge is an extensive program that has a number of simple but important objectives: 1. The symphony of four parts is an attempt to distill the key concepts that lead to success and focus when one is thinking about and working at Internet Marketing. Disclaimer We have created The Challenge training with full transparency and are happy to disclose all relationships we have with 3rd parties who have assisted us in delivering The Challenge program and the tools and services that are recommended within. The four parts are: Market and Keyword Research The ﬁrst and probably most critical step in succeeding with Internet Marketing is understanding the keywords associated with your area of interest and the market factors associ© A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 10 . To offer a free but valuable introduction to Internet Marketing. To segment the training so it can be watched and implemented in a step-by-step process with a small daily commitment of 30 minutes. To teach a sustainable and repeatable method for testing niches online where the ﬁrst goal is to make a single dollar.0 service. Click Here to view the training where Ed Dale discusses the disclaimer for The Challenge.
it is often good practice to create products and services speciﬁcally for the niche being targeted which can then be sold not only by the product developer. Conversion Once a sustainable volume of trafﬁc within a niche is secured. In The Challenge.co ated with those keywords. the scale of your success online will be driven by the volume of trafﬁc that can be acquired.4 of The Challenge are concerned with various aspects of the trafﬁc challenge. The leverage provided by having a group of other people selling your product can only be applied when you are the product or service owner.challenge. This step involves creating a web presence and then undertaking the work to expose that website attractively to the search engines and other sources of trafﬁc. Trafﬁc Having established the niche focus of an Internet Marketing activity the next step is to undertake the process of obtaining a sustainable ﬂow of trafﬁc to a website in order to promote a product and/or service. Ultimately. We would even go as far to say that even if you were successful in ALL other aspects of the symphony of four parts. coupled with the conversion of that trafﬁc to a commercial outcome as explained in the next step. attention can next be focussed on maximising the conversion of that trafﬁc to a commercial outcome. In The Challenge. Product Having tested a niche or market using third party products or advertising. if you fail in this step then you WILL fail overall. Module 6 (monetization) of The Challenge is largely concerned with conversion. It is imperative that you know or can predict the trafﬁc and competition around those keywords and have established that a market exists relative to these keywords that is interested or has a need for the products and/or services that you may wish to promote. This will involve a combination of selecting products and /or services to promote and writing attractive and compelling sales copy (or other sales material). but also by an expanding group of afﬁliate marketers who drive trafﬁc (and sales) with the expectation of a commission. we focus on search engine trafﬁc as the primary trafﬁc model although many other trafﬁc models do exist online. Ultimately. Modules 2 . © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 11 . the whole of Module 1 (and parts of Module 5) is dedicated to this subject. the website owner will layer a number of conversion techniques to maximise the probability of a sale.www.
a number of videos are provided that introduce and discuss various facets of The Challenge Experience. Andrew Nesbitt explains how to plan and organise a meetup.co At any point in your Internet Marketing business you will probably be working on something that relates to one of the four parts listed above and it is good practice to focus your immediate attention on the part that is not operating at maximum efﬁciency at any point of time.Andrew Nesbit explains how to download The Challenge training content for those unfamiliar with downloading content off the Internet. Challenge Teams . 3.Physical meetups with other people participating in The Challenge who live near you can be highly motivating and educational experience.In this video Dan Raine provides an introduction to Market Samurai which is a software tool custom designed to complement The Challenge training. Product creation is not covered in The Challenge itself but is signiﬁcantly covered in our paid member programs that follow on from The Challenge (Challenge Plus and Immediate Edge .ﬁnd out more in the Post-Challenge section). Challenge Forum . Click here to access the training page containing optional Pre-Challenge training videos. Optional Pre-Challenge Training On Day 7 of the Pre-Challenge module.In this video. 4. Meetups . 2.challenge. the training is mainly focussed on Parts 1 and 2 with a partial focus on Part 3. 5. Caro McCourtie discusses the importance of working in teams through The Challenge training and offers some tips for ﬁnding a team and maximising the value of the team experience. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 12 .Caro McCourtie introduces the Challenge forum and overviews the structure and provides some tips to get the most out of the forum. Click Here to view the training page where Ed Dale discusses The Symphony of Four Parts. Market Samurai . In The Challenge.www. Downloading content . These are: 1.
[Optional] © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 13 .www. ☐ Understand the concept of ‘The Symphony Of Four Parts’. teams and organising meetups. ☐ Download and install Market Samurai. ☐ Watch the video on setting expectations for The Challenge. ☐ Create a Twitter account and follow Ed Dale. ☐ Learn about The Challenge forum. ☐ Watch the video outlining The Challenge disclaimer.challenge.co Pre-Challenge Checklist ☐ Setup an account on Ustream to participate in The Challenge TV shows. GuruBob and Dan Raine. ☐ Download and install Google Chrome and install the recommended extensions. ☐ Learn about downloading content from the Internet.
co MODULE 1 .challenge.Mindmap Mindmap created by Andrew Nesbitt © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 14 .www.
.www.Keywords And Market Research The ﬁrst. we are most often referring to micro-niches. What Is A Niche? While a niche can be deﬁned as a community of people with a common interest. In this document we will use niche and micro-niche interchangeably but as our goal is to ﬁnd niches (read micro-niches) with limited competition that we can reasonably hope to compete for.challenge. we recommend that participants target micro-niches and we will show you how to ﬁnd micro-niches that have acceptable trafﬁc and competition proﬁles (both quantity and quality) and where there are sufﬁcient indicators of commercial activity. Within a niche many micro-niches can exist which are very speciﬁc (such as cavity backed irons).it is also deﬁned by the words or phrases (referred to hereafter as keywords) that people in those niches are likely to us on the Internet to explore that interest and to ﬁnd information and products/services associated with the niche. By the end of Module 1. is focussed on the subject of keyword and market research. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 15 . As the Internet and it’s connectedness is largely driven by words. In The Challenge. niche or micro-niche can be used interchangeably in that they refer to different scales of communities both in terms of the number of people within those communities and the number of web pages that exist that are focussed towards those communities. Markets exist at the largest end of the scale (for example the market of golf) within which some or many niches may exist (such as golf clubs). the term market. and possibly the most important training module of The Challenge. In The Challenge.. A micro-niche is a subset of a niche (for example ‘labrador puppy training’ is a micro-niche and is a sub-set of the ‘puppy training’ niche). the user will be expected to have researched at least one micro-niche although more would be an advantage. In order to participate in Internet Marketing (which can be deﬁned as the marketing of products and services over the Internet) it is necessary to choose a market or niche within which to focus your activity. So the ﬁrst challenge in exploring a niche is to ﬁnd out the keywords that best deﬁne that niche and then establish the trafﬁc and competition that exists on the Internet for those keywords. these keywords become all important especially as many people ﬁnd web sites by conducting searches on keywords in search engines like Google.co MODULE 1 . A market or niche is a community of people that share a common interest or activity and have needs that can be satisﬁed by certain products and services.
co The process of exploring the keywords used within a particular niche and quantifying those keywords from the perspective of trafﬁc and competition is known as keyword research. Click Here to view the training page where Dan Raine discusses how to ﬁnd niche ideas to research and explore in The Challenge. In the past. What we have found over the years. Whether you are coming to The Challenge with a pre-existing product / service / business in mind. largely manual process. Our goal here is that you learn the process. Finding Niche Ideas Understanding the hierarchy of keywords and how they relate to different scales of communities (of people with common interests) such as markets. Module 1 teaches a 3-Step process for researching a niche and it’s associated keywords and the purpose of this research process is to minimize the probability of choosing a niche which will likely fail either due to a lack of trafﬁc. We do suggest. keyword research has been a difﬁcult. however. is that the people who come to The Challenge with a preexisting allegiance to a product/service or niche have the most problems because that allegiance can cause them to ignore the warning signs that the niche is either too competitive or that there research indicates very little trafﬁc searching for the keywords most associated with their niche. since the creation of Market Samurai the process has been made much easier. There is no right or wrong here because the method of research you will learn will ultimately allow you to assess niches very quickly in the future. Not all keywords are the same and they have different (aesthetic and commercial) value depending on the likelihood that people within a niche use certain keywords when speciﬁcally interested in looking for products or services to buy. Click Here to view the training page where Dan Raine discusses the subject of niches and keyword research. Have no product/service allegiance starting out but also are not sure what area of interest you might wish to explore.challenge. This situation is made more difﬁcult depending: 1. that you select up to 7 niche ideas at this stage as inevitably. some will not fulﬁll the criteria we will be imposing later in this module. too much competition or a lack of commercial activity.www. the Day 2 video in Module 1 will help you to identify some niche ideas you might like to start with. If you have no clue what niche ideas you would wish to explore. or 2. niches and micro-niches doesn’t necessarily mean a participant will automatically ‘know’ which niche or niches they would wish to explore and test during The Challenge. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 16 . however.
Assessing The Trafﬁc and Competition For Your Keywords
The ﬁrst stage of the keyword research process after having identiﬁed a niche to assess is to establish the trafﬁc and competition for the keywords associated with that niche and ﬁlter out the keywords that either have too little trafﬁc or too much competition. Before we can get to this stage, however, a little education is required to explain what we mean by trafﬁc and competition. Traditionally, estimating trafﬁc for a keyword was extremely difﬁcult to do and it wasn’t until Google began providing trafﬁc estimates via it’s external keyword tool in 2008 that we could assess keywords with more conﬁdence of what search trafﬁc existed for those keywords. Don’t assume the numbers Google provides to be 100% accurate, however, it is probably the best data source we have access to at present. Google provides the total search trafﬁc in it’s network of sites for keywords but our interest is in establishing what the website located in the number 1 position in the search engines results pages (SERPS) would receive as this is probably the maximum amount of trafﬁc we would expect to receive if we were targeting a particular keyword. We call this trafﬁc value SEOT and it is the maximum trafﬁc that a website ranking broad match in position 1 in Google for a keyword would receive. Competition or SEOC is the number of webpages that Google has in it’s search index that contain the speciﬁc keyword (or phrase) that you are investigating. This number can be found by entering the keyword phrase into Google using quotes. Were you to enter the keyword phrase without quotes, then Google would return the number of webpages in it’s index that contain the words but not necessarily together and not necessarily in the correct phrase order. As many of these pages are not speciﬁcally optimized for our target keyword phrase, then these are of less interest to us. We only want to know how many pages speciﬁcally contain the keyword phrase we are investigating...as these are our true competition. While ﬁnding and assessing keyword and competition for keywords can be done manually, Market Samurai makes the process of assessing large numbers of keywords very easy as you will see in later videos in this module.
Understanding the Broad Phrase Match Paradox
The astute reader will at this stage have noticed an apparent paradox in that we look at the trafﬁc based on broad match (SEOT) but the competition for a keyword phrase based on phrase match. The reason for this is that once we have a web page ranking highly (top three position on Page 1) for a keyword phrase based on phrase match, Google will automatically rank that page highly for broad match and therefore that web page will receive the broad match trafﬁc potential which is by it’s nature higher that the phrase match trafﬁc. But we judge the competition that we face to rank for a keyword phrase based on the phrase match trafﬁc as these are the pages that contain or are optimized for the keyword phrase we are targeting.
© A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO
Click Here to view the raining page where Dan Raine discusses trafﬁc and competition in detail.
Finding Theme And Category Keywords
Now we are ready to jump into Market Samurai to research our niches identiﬁed on Days 1 & 2. When you enter a niche keyword into Market Samurai it will extract a range of semantically related keywords and phrases associated with the starting keyword (from Google) and assess those keywords based on trafﬁc and competition. Our goal is to ﬁnd keywords that meet a range of criteria and these are: 1. SEOT > 80 2. SEOC < 30,000 3. PBR ratio > 15% SEOT and SEOC have been previously discussed, however, the PBR ratio (or the phrase to broad match trafﬁc ratio) is the ratio of phrase match trafﬁc for a keyword phrase (as provided by Google) compared to the broad match trafﬁc for the same phrase. When this number is below 15% it tells us that while searchers are using the words (in your niche keyword phrase) they aren’t often typing in the speciﬁc phrase. This is enough to suggest that the phrase does not justify that we create a website or webpage to target. Our goal at this stage of the process is to ﬁnd niches that have at least three keyword phrases that meet the criteria above. If you can’t ﬁnd at least three keyword phrases using Market Samurai when assessing a niche it is best to move on and start assessing another niche. Keyword phrases that meet the criteria are also know as theme or category keywords. • The theme keyword (or phrase) best encapsulates the niche you are investigating preferably with strong trafﬁc potential and acceptable competition. We need to single out a keyword phrase as the theme keyword as we will be acquiring a domain name that incorporates this keyword phrase. • Category keywords are the other keywords that meet the trafﬁc and competition criteria but which you don’t decide will be the theme keyword for your niche. Instead they will be used to setup categories on your Wordpress blog later in The Challenge. Click Here to view the training page where Dan Raine shows how to use Market Samurai to ﬁnd candidate theme and category keywords for the niches you are investigating.
© A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E!
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Assessing The Strength Of Competition In The SERPS
Assessing the trafﬁc and competition for a keyword phrase is the ﬁrst step of the keyword research process. The second step is to assess the quality of competition for the keyword in the Google search engines results pages (SERPS). By this we mean, what is the nature of the web sites that are currently ranking on page 1 in Google for your keyword phrase. Are they small, young, poorly optimized web sites with few backlinks pointing to them or large powerful authority web sites that have existed for many years with 100’s or perhaps thousands of backlinks (authoritative sites). If all of the web sites currently ranking on page 1 of Google for your target keyword are too competitive then your chances of ranking on page 1 are minimal at best. Our goal here (for the keywords we are investigating) is to ﬁnd at least one website ranking on page 1 of Google that we can reasonably and conﬁdently outrank if we do a proper job of optimizing for the keyword on the website and will engineer and acquire a sufﬁcient number of backlinks from other websites. Quality of competition and an understanding of the on-page SEO factors of web sites is a complex subject and is covered in detail in the videos on Days 5 and 6 of Module 1. Click Here to view the training page where Jon Dean discusses aspects of SEO competition to allow you to assess the quality of the website currently ranking for your target keyword. Click Here to view the training page where Jon Dean overviews the SEO Matrix module of Market Samurai as a tool to assist in assessing the quality of website competition that is currently ranking in Google for your target keyword.
Evidence Of Commercial Activity
The 3rd and last stage of the keyword and market research process is to establish that other web sites currently optimized for your target keyword/s are attempting to make money on the Internet. It is very likely that even before you get to this 3rd stage that some of the niches you started out with have already failed in that they did not meet the trafﬁc and competition criteria or you found that the web sites already ranking in Google for the niche keywords were just to authoritative and powerful to easily out-rank. The reason that we seek to ﬁnd evidence of commercial activity for the web sites already ranking for your target keyword/s is that it is much easier to participate in an existing market than it is to create that market. The principle here is that if no one else has found a way to make money from the trafﬁc associated with a keyword then you are going to ﬁnd it difﬁcult to do so as well.
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THE CHALLENGE MANIFESTO
Click Here to view the training page where GuruBob reveals methods for identifying evidence of commercial activity for the trafﬁc associated with your target keyword.
Module 1 Summary
By the end of Module 1 you should have found at least one niche (preferably more) where you have identiﬁed at least 3 keywords (or more) with sufﬁcient trafﬁc potential and acceptable competition where the currently ranking web sites are not too authoritative and where there is evidence of commercial activity on the websites currently ranking for those keywords. By moving forward with keywords that meet these 3 stages of criteria you will be signiﬁcantly increasing your probability of success. Please remember...it takes exactly the same amount of time and effort to target keywords that lack trafﬁc or commercial intent as it does to target ones that do. So if you are going to go through the process, then you may as well do so for keywords that at least meet the minimum criteria. This does not guarantee success but WILL reduce the chances of failure.
Module 1 - Checklist
☐ Understand the difference between a market, niche and microniche. ☐ Use Amazon and Google to explore niche ideas.
☐ Use the concept of trafﬁc and competition on the Internet. ☐ Understand the broad match trafﬁc / phrase match competition paradox. ☐ Identify at least 3 niches using Market Samurai that satisfy trafﬁc/competition criteria. ☐ Understand the quality of SEO competition concept and gain familiarity with SEO Matrix module of Market Samurai. ☐ Review each of your niches (from Day 3) using the SEO matrix module.
☐ Analyze those keywords that meet the trafﬁc/competition and SEO matrix criteria and look for evidence of commercial activity. ☐ By the end of Module 1 you should have identiﬁed at least one niche that satisﬁes all the criteria introduced in this module
© A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO
co MODULE 2 .www.challenge.Mindmap Mindmap created by Andrew Nesbitt © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 21 .
Fortunately. the goal is to acquire a domain to build a website on. WPD makes it easy to install and manage an SEO optimized Wordpress blog on your domain. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 22 . Keywords And Domains A critical aspect of maximising your on-page SEO is to ensure that your main theme keyword is contained in the domain name you acquire and upon which you will build your website. however. . to write articles optimized for your keywords and to create a website (Wordpress blog). were your theme keyword to be ‘labrador puppy training’ you would seek to acquire labradorpuppytraining. your offpage SEO will have the most inﬂuence over your ranking in the search engines but it is critical that you ensure your website and it’s keyword optimized pages are properly on-page optimized so as to maximise the value of your off-page link network that you will create in Modules 3 & 4.com (or . Click Here to view the training page where Kenny Goodman shows you the importance of domain selection using Market Samurai and Marty Rozmanith shows you how to acquire a WPD account. If the exact match domain is not available then we suggest you add a modifying keyword as is explained in the training video on Day 1 of Module 2. In a perfect world.net or . Over the long term. Market Samurai has integrated domain functionality that makes it easy to search for keyword domain availability and ultimately to acquire a domain once a suitable candidate is found.com. there will be an exact match between your theme keyword and the domain so. Once a domain has been secured.co domain as phrase availability is much more likely on this TLD.org).www.challenge. In Module 2. we then recommend that you secure a free Wordpressdirect (WPD) account.Publish Your Micro-Niche Website Having completed Module 1.net and . This website will become your main ranking vehicle (MRV) in the search engines and eventually will receive trafﬁc from the search engines as soon as it begins to rank well. you should have selected at least one niche/micro-niche to continue with through The Challenge which will contain at least 3 keywords that meet the Module 1 criteria for trafﬁc. You may also consider acquiring a .org) domains and you will need to ensure you set the geographic target as explained in this linked post on GuruBob’s blog.co MODULE 2 . Module 2 focusses mainly on the on-page SEO aspects of your website which is that aspect of your search engine optimization over which you have the most control. they are more expensive than (. for example. competition and evidence of commercial activity. We also recommend you use Hostgator for your domain hosting as it is very cost-effective and works perfectly with Wordpressdirect.
it is very likely that you will not know very much about your niche and you will need to do some content research in order to build up sufﬁcient knowledge that will allow you to write the keyword optimized articles you are going to need. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 23 . Click Here to view the training page where Ed Dale shows how to use Market Samurai and Twitter to ﬁnd content related to your niche for the purposes of research.and in the context of writing. Having written your article(s) yesterday.www. today you are going to re-visit your article in the publish content module for Market Samurai and edit the article from the renewed perspective of a 24 hour time-gap. Writing Keyword Optimized Content For many people. Click Here to view the training page where Ed Dale teaches the writing method called free writing using the publish content module of Market Samurai. the process is a lot easier than you think if you are well prepared (that is you have researched your niche as shown by yesterdays training) and you practice a writing technique called free writing. Fortunately. Once again. that by leaving your writing for a day (or more) you will improve the article when you return to edit the article you have written. the requirement to write a topical or information piece on any subject can strike terror into the heart.co Finding Keyword Optimized Content A critical part of creating a website and ranking well in the search engines for your target keywords is to write and publish unique.challenge. Depending on the niche you have chosen. time is the difference between an adequate ﬁrst draft and a great ﬁnished product. We can promise. the ﬁnd content module of Market Samurai comes in very handy for this task and we also recommend using the search functionality of Twitter as well. Editing Your Keyword Optimized Content We all know that time is the great healer. The goal here is to build up a collection of content related to your niche to strengthen your knowledge. good quality articles/posts speciﬁc to your keywords. We recommend that you prepare a draft article using the free writing technique and the publish content module of Market Samurai... We do NOT recommend you copy these articles or plagiarize them in an way as the search engines have become very sophisticated over the last few years and if your website is found to contain duplicate content (which is illegal) that has been published elsewhere then this will very likely have a negative impact on your search engine rankings.
the next thing we need to do is setup tracking on your blog so we can determine what trafﬁc is coming to the site and also to monitor the performance and ranking of the website for your target keyword in the search engines. 3. we have explored and tested every possible system for publishing content online for the purposes of achieving a search engine ranking to gain trafﬁc from the search engines. Blogs have integrated functions that enhances search engine optimization (SEO).www. 4. The Wordpress content management system (CMS) makes it very easy to both publish and manage the content on a blog. Click Here to view the training page where Ed Dale shows how to edit and ﬁnalise and tag your article(s) using the publish content module of Market Samurai. This decision was made for a number of reasons: 1. 2. Creating Your Website (Wordpress Blog) And Publish Your First Article Over the years that The Challenge (and previously the 30DC) has been conducted. Fortunately. after an exhaustive research process a decision was made to focus on the use of the Wordpress blogging system.challenge. Click Here to view the training page where Marty shows you how to set your Wordpress blog up inside your WPD account and Jon Dean shows how to publish your article from Market Samurai that you wrote and edited over Days 2 to 4. Tracking Your Wordpress Blog Having created your Wordpress blog on your domain and published your ﬁrst article. Search engines (particularly Google) seem to like Wordpress blogs to the extent that they consistently rank well across a wide range of keywords. Google offers a feature rich (free) tracking service for web sites known as Google Analytics and after creating an Analytics account. In 2008. The plugin and theme functionality of Wordpress makes it incredible easy to add and extend the basic Wordpress functionality and the look and feel of a blog. Market Samurai also allows you to integrate the details of your Wordpress or Wordpressdirect account to make it easy to publish your content directly from Market Samurai to a (Wordpress) blog.co Having edited the article to your satisfaction we also need you to prepare it for publishing by ﬁnalizing it’s title and adding suitable tags inside Market Samurai. it is very easy to add the Analytics function to © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 24 .
Click Here to view the training page where Michael Roberts shows how to setup Ping Kaching and add your blog so as to create backlinks to aid in having your website indexed by the search engines. we recommend that you submit your domain URL to all groups of sites and your blog post URL’s to the social network sites that Ping Kaching supports. this would become a timeconsuming and arduous activity. Submitting links to social book marking and social networking sites. See the glossary of terms for deﬁnitions of some of the terms being used in this section if you are unfamiliar. 3.www. Ping Kaching allows you to submit your URL (automatically in most cases) to a range of Social network sites.co your blog. If it were necessary to undertake these link building practices manually. Submitting your domain to various 2nd and 3rd tier search engines.but fortunately we have access to a tool that largely automates this process called Ping Kaching.. Submitting your domain to various directories.. Submitting the RSS feed of your blog to various RSS aggregator sites and directories. Help Your Blog To Get Found (Indexed) by The Search Engines The ‘build it and they will come’ mentality doesn’t work perfectly on the Internet and without user intervention. 2. It is therefore necessary and recommended that you implement the ﬁrst stage of backlinking which is to acquire backlinks that increase the probability that your website will be found by the search engine spiders (particularly Googlebot . Recommended link building practices for the purpose of having your website or webpage indexed include: 1. Added to this is the fact that it is much better that your site is ‘found’ by the search engine spiders by following a link from another website where the anchor text of that link is the same as the keyword optimization of the page (or domain) of your website that you are seeking to be found. it can take days (and sometimes weeks) before the search engine spiders will ﬁnd (and index) your brand new website. We recommend you use the rank tracker module in Market Samurai to monitor the ranking of your blog in the search engines. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 25 .challenge. second and third tier search engines and RSS aggregators/directories. Click Here to view the training page where Emily Becker shows you how to create a Google Analytics account and add to your WPD blog and where Jon Dean reveals how to setup the rank tracker module of Market Samurai for your blog. 4. directories.which is Google’s spider).
© A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 26 . ☐ Familiarize your self with the publish content module of Market Samurai. ☐ Sign up for Google Analytics. ☐ Publish your ﬁrst article to your new blog. ☐ Familiarize yourself with found content in preparation for writing articles. Keyword Optimized Content ☐ Use Market Samurai and Twitter to ﬁnd keyword relevant content. ☐ Add your WPD details to the Market Samurai publish content module. ☐ Add your domain and keywords into the Rank Tracker module of Market Samurai. Facilitating Indexing of your Wordpress Blog ☐ Create a Ping Kaching account. ☐ Write at least 1 (preferably 3) articles using the Market Samurai publish content module. Setup Wordpress Blog ☐ Create a Wordpress blog on your domain using Wordpressdirect.challenge. ☐ Acquire a domain name and setup Hostgator hosting for your domain.co Module 2 Checklist Keywords and Domains ☐ Research candidate domain names using the domain module of Market Samurai. ☐ Create a Wordpressdirect (WPD) account. ☐ Add your Google analytics account details into your WPD account. ☐ Create social bookmarking and various accounts inside Ping Kaching ☐ Submit your blog domain URL and ﬁrst post URL to Ping Kaching and complete a full submission.www. edit your articles (and tag) using the Market Samurai publish content module. ☐ After 24 hours.
Mindmap Mindmap created by Andrew Nesbitt © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 27 .www.co MODULE 3 .challenge.
0 sites like EzineArticles. you will have published your niche blog using Wordpressdirect and will have begun the process of having your blog found by the search engines by submitting your blog to various social networking and other destinations using the software Ping Kaching. In Module 4. Module 3 is principally concerned with teaching you how to begin the process of creating your link network initially by ‘borrowing’ authority by publishing content (with embedded links) on important Web 2. Just because your niche blog has been found (and indexed) by the search engines.0 web site.www. we will be teaching you how to ﬁnd authoritative web sites in your niche and showing you how to engineer backlinks to your blog from those sites. Google only displays web sites on page 1 of the SERPS that it determines are the most authoritative and relevant for the searched for phrase and in order to achieve a page 1 ranking. YouTube and Squidoo are examples of a Web 2.challenge. A Web 2. Where the links are located (and the importance of the website containing the link) and the descriptive text used to describe the link (known as the anchor text) both reveal something important about the website the link points to.you need to acquire and engineer a network of backlinks to your blog. Backlinks are critical on the Internet as they form the network of connections between web sites that are so important for connecting web sites and to simplify the process of moving from one website to the next. Squidoo and Posterous (and the various sites that Posterous connects and publishes to).co MODULE 3 . The more links you get (from a range of different web sites or differing size and quality) will eventually improve the authority and relevance of your website (blog) and improve your ranking in the search engines for the keyword/s your website has been optimized for and which have been used in the anchor text within your link network.. this should result in your blog being indexed by the search engines within 24 to 72 hours.Create Your Off-Page Network By the end of Module 2. Done properly. Sergey Brin and Larry Page of Google recognized their importance very early on and created the Pagerank algorithm that is largely founded on exploring and assessing these backlinks..0 web site is one where the bulk (if not all) of the content on the site is contributed by it’s users rather than the site developer or owner. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 28 . does not mean that it will automatically appear in position 1 on page 1 of the search engine results pages (SERPS) if someone were to search in Google for the keyword or phrase that your blog is optimized for.
EzineArticles The ﬁrst major Web 2. EzineArticles has been around for many years and is a highly trusted site consistently ranking in the top 100 sites on the Internet based on trafﬁc. Given the authority and trusted nature of EzineArticles. particularly in the eyes of Google. Users of the EzineArticles website who wish to use an article on their website are required to publish the bio box information along with the article.www. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 29 .co The Basics Of Backlinking The goal of Day 1 of Module 3 is to provide a practical introduction to backlinks and provide an examples to enhance your understanding.gurubob. Articles are accompanied by a biography box containing details of the author of the article where up to two links are allowed that can point to the authors website(s) at their discretion. The upside is that users of EzineArticles may take and publish your article on multiple other web sites thereby extending the potential to acquire multiple backlinks from publishing a single article. EzineArticles is an ideal place to publish content with embedded links to your web site. Articles are human reviewed by EzineArticles content reviewers to ensure consistency and to reduce the potential for spam or duplicate content. Most content management systems like Wordpress have rich text editors (rather like simple word processors) that make it easy to turn text into an active link. EzineArticles was created to allow content publishers to make articles available online for website owners to use and publish on their own websites or in Ezines.0 site we are going to submit content to for the purpose of gaining a backlink is EzineArticles. Click Here to view the training page where Caro McCourtie reveals how to open an EzineArticles account shows how to submit an article for review and publishing. The actual link that is created in the background is an html tag as follows: <a href="http://www.co/">GuruBob’s Blog</a> The destination of the link (URL) is contained within quotes after the href= and the descriptive text (anchor text) that is displayed on the web page that contains the link (in this case .GuruBob’s Blog) is located after the > and before the closing tag </a>. Given that EzineArticles uses a human review and moderation system it may take several days to a week between submitting an article and it actually being published to the EzineArticles web site. Click Here to view the training page where Ed Dale describes backlinks and shows practical examples for illustration.challenge.
Click Here to view the training page where Michelle MacPhearson reveals how to open a Squidoo account. Once again. the authority of the site coupled with the ease with which a lens can be created makes Squidoo a useful destination for publishing content for the purpose of gaining a backlink. What differentiates Posterous is the ease with which a user can publish via email which makes it easy for a user to publish when mobile. In addition. don’t forget to submit your article to Ping Kaching to speed up the process of having the article found and indexed by Google. or news articles published in multiple media outlets would cause duplicate content problems. Squidoo was created by Seth Godin (and associates) in 2005 and employs the concept of ‘lenses’ as pages where a lens is created by an external user and is themed or optimized for a particular subject. add content and create that all important backlink to your niche blog. however.www. Another point of differentiation is the automatic publishing of content to a network of linked sites which gives the user a signiﬁcant syndication leverage whereby content (and links) published once to Posterous will then be published automatically on other linked sites. In The Challenge we will be taking advantage of that leverage to incrementally add to the number of links pointing to our blog from a single submission. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 30 . Publishing to Posterous is similar to other platforms and offers a rich text editor through web access.challenge. It supports automatic posting to a network of social network and other blogging and micro-blogging platforms. Google will not give you credit for the backlink(s) in the article until it has been indexed. Posterous The last four days of Module 3 in The Challenge will be focussed on creating a network of sites linked to a Posterous account and publishing an initial article into that network of sites. Google understands the concept of content syndication. Squidoo is a high trafﬁc web site meaning that your lens not only produces an SEO beneﬁt but may also deliver human trafﬁc to your niche blog as well over time. Posterous is a simple blogging platform started in 2008. While recent editorial control has placed some limits on the number of links you can create from a Squidoo lens. submit it to Ping Kaching for indexing. after the Squidoo lens has been created. recommend that you syndicate the unique articles that your publish to your niche blog. create a lens. We do not.0 site that has enjoyed ﬂuctuating fortunes (in the eyes of Google) but is now a trusted and authoritative site to publish content is Squidoo. The lens creator has the ability to publish content containing backlinks to external web sites (such as your niche blog).co Once your EzineArticle has been approved and has been published and appears on the EzineArticles web site. Squidoo Another important high trafﬁc Web 2.
You should be building links both to your niche domain and also to URL’s of your keyword optimized posts. 5 & 6 of Module 3 covers opening up a Posterous account and setting up accounts on various blogging and social network sites and linking them to your Posterous account. Tumblr and Identi.co Creating a Posterous Account And Adding Services Days 4.www. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 31 . that you engineer backlinks to those post URL’s using the same keyword (or phrase) that the post is optimized as the anchor text of the link. We recommend a method using Google Reader and email whereby you can include block quote elements. Going forward from here you will predominantly be sharing your time amongst publishing content to your niche blog and building links using the methods taught in Modules 3 & 4. videos and (anchor text speciﬁc) links to your niche blog. We recommend you publish an article to your niche blog optimized for either your theme or category keywords at least once a week. Add your Posterous account and other sites to Ping Kaching for indexing. Click Here to view the training page where Ed Dale reveals the process for publishing to your Posterous network and also discusses the expectations you should have for publishing to your niche blog and Posterous network going forward.com. Publishing to Posterous can be much more frequent (even daily). contain anchor text that contains the theme keyword and your category keywords and this will strengthen the relevance of your domain to the niche (and for the important keywords) that you are targeting. It is critically important that when building links to a blog post optimized for a speciﬁc keyword.ca and link to your Posterous account. Click Here to view the training page where GuruBob reveals how to open accounts on Blogger LiveJournal and Xanga and link to your Posterous account. Click Here to view the training page where Ed Dale reveals how to open a Posterous account and setup accounts on Twitter.challenge. Publishing To Your Posterous Network and Niche Blog Now that you have created your Posterous network. it is time to publish into that network to build backlinks to your niche blog. There is nothing particularly difﬁcult about this process but it is critical that all your accounts are optimized for your theme keyword as far as is possible and pay particular attention to the process of linking your various accounts to your blog using your theme keyword as the anchor text of the link wherever possible. Links to the domain will. Click Here to view the training page where GuruBob reveals how to open accounts on Wordpress. over time. Facebook Pages and LinkedIn and link to Posterous.
☐ Continue writing and edit articles using the free writing technique. Facebook Pages and LinkedIn and add to Posterous. Posterous ☐ Create a Posterous account. ☐ Submit your article to EzineArticles and monitor until approved.challenge. LiveJournal and Xanga and add to Posterous. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 32 . Squidoo ☐ Sign up for Squidoo and create a lens optimized for your main theme keyword. Tumblr and Identi. ☐ Prepare and ﬁnalise an article and publish to the text module on your Squidoo lens. ☐ Publish your Squidoo lens and check that the links to your blog are active. ☐ Open accounts on Twitter. ☐ Prepare and publish content to your Posterous network for the ﬁrst time. ☐ Open accounts on Wordpress. ☐ Prepare an article for submission to EzineArticles. ☐ Publish regularly to your Posterous network (several to many times a week) making sure you are constantly adding links to your niche domain and to your new posts as they are published.co Module 3 Checklist Understanding Backlinks ☐ Make sure your understand what a backlink is. ☐ Add the guestbook and RSS modules to your lens. ☐ Open accounts on Blogger.ca and add to Posterous. EzineArticles ☐ Open an account on EzineArticles.com. ☐ Write content on your theme and/or category keywords and publish to your niche blog on a frequency of at least once a week.www.
co MODULE 4 .challenge.www.Mindmap Mindmap created by Andrew Nesbitt © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 33 .
While the debate regarding nofollow tags still rages online some people do believe there is no value in creating a link on a site that places a nofollow tag on all of its external links. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 34 . we will be teaching a number of methods for acquiring authority backlinks.Authority Back Linking Strategies By this stage of The Challenge. In Module 4. however. Here in The Challenge we do not share that view. Any discussion of backlinks should include an understanding of the nofollow tag.www. What Is An Authority Backlink? Day 1 of Module 4 is focussed on introducing the concept of authority backlinks and the importance of establishing the PageRank of the websites and speciﬁc pages from which you will be attempting to create a backlink. Accordingly. your ranking will be much more a function of how many authoritative links you have acquired.0 sites (like EzineArticles. The nofollow tag was instituted to reduce the effectiveness of search engine spam by preventing any authority or pagerank of the page which contains a link (that includes a nofollow tag) being shared with the page being linked to. we revealed a number of techniques for creating backlinks from Web 2. authority links are much harder to acquire and almost impossible to do so with leverage. over the long term. it should have become obvious that ranking in the search engines starts with creating content that is properly optimized for your target keyword(s) and then follows with acquiring a network of links to your content similarly optimized for the same keyword(s). and believe there is still value in creating links on sites that use the nofollow tag especially where the Page Rank is 1 or higher. linking strategies that result in the acquisition of authority backlinks are usually manual but as the reward is an authority link (that has a disproportionate effect on the ranking of your web site) it is worth the effort to implement these linking strategies properly. The fact is. we deﬁne an authority backlink as a link from a web page or blog post/page that has a PageRank of 1 or higher.challenge. In Module 3. Because of their importance for SEO. that while it is important that you acquire a platform of low authority links (deﬁned as links from pages that have a PageRank of 0 or 1). On Day 7 of Module 4 we will also be discussing another technique for acquiring low authority links through the process of leverage content syndication through article and blog networks.co MODULE 4 . Squidoo and Posterous etc) which result in a range of low authority links to your content. In The Challenge. Click Here to view the training page where GuruBob discuss the principles of Authority backlinks and why they are so important for the long term ranking of your niche blog.
email address and the comment itself. These websites are predominantly blogs and forums but also certain Web 2. blogs allow the owner to publish material but also most blogs have commenting functionality which allows the blog readers to comment on the blog posts and offer feedback and opinion. The promotion module of Market Samurai allows us to assess. the commenter will be asked to provide a name. web address. It is this commenting functionality that we are going to take advantage of to engineer backlinks to our niche blog. when a blog offers the ability for readers to comment. Fortunately.co Finding Sites From Which To Acquire Authority Backlinks Progressively over the last few years.challenge. Very often these blogs. the search engines (particularly Google) have made it more and more difﬁcult to assess the characteristics of websites ranking in the SERPS. will have acquired a level of authority over time and several posts (and the domain page) will have a PageRank greater than 0. Some blog owners allow readers to comment using a keyword (or phrase) as the name and some don’t. By their very nature. a hard ban (where the searcher no longer receives search results for a period of time which may be hours to several days). Most of the time the blog will automatically convert the name into a backlink using the web address provided as the destination URL of the link.0 sites as well. The only way round this limitation is to use a solution that involves a network of proxy sites that still allows the assessment of multiple sites. In 2011. the websites currently ranking in Google for our target keyword(s) in order to ﬁnd candidate websites where there is a higher probability of being able to engineer a backlink to your niche blog. Commenting On Blogs As of February 2011. Click Here to view the training page where Jon Dean reveals how to use the promotion module of Market Samurai to ﬁnd candidate web sites from which to acquire authority backlinks. Most of the time. over 156 million blogs existed in the Internet across a massively variable range of themes and topics.www. Market Samurai uses an integrated network of proxy sites which therefore allows us to assess a large number of sites in one go. if too aggressive. this has meant that it is almost impossible to do even small scale PageRank analysis from an individual computer without being soft banned (where Google imposes the need to enter a captcha before delivering search results) and. Even if you have to use a real name when making a comment it is still worth acquiring the backlink if the PageRank of the post where you attempting to acquire a link has a PageRank of 2 or higher. Don’t use a keyword as the name if it is evident that no other comments have been accepted (and approved) by the blog owner where a keyword has been used as the name. on a keyword speciﬁc basis. There is no point submitting a comment if there is a low chance of it being approved by the blog owner. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 35 . particularly the popular sites.
Using The Pingback Function Of A Blog To Acquire Authority Backlinks A pingback is one of three types of link notiﬁcation methods for web authors (particularly blog owners) to be notiﬁed when someone links to one of their documents. there are a large number of forums on the Internet orientated around a range of themes and subjects. Click Here to view the training page where Sam Witteveen shows how to comment on blogs to engineer an authority backlink. Wordpress fully supports the pingback function to the extent that if you place a link to an external blog post in a post on your niche blog. In most cases the title of your blog post is used as the anchor text of the backlink. Forums have a long life on the Internet and individual forum threads (effectively conversations) can become quite authoritative over time. To many links looks ‘spammy’. Click Here to view the training page where Andrew Nesbitt reveals how to create an account on a forum. the external blog will automatically approve the pingback and then a reciprocal pingback link is placed on the blog post that you linked to that creates a backlink to your blog post from that blog. blog owners require pingback requests to be approved and they appear as comments in the approval area when the blog owner accesses the admin area of their blog.challenge. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 36 . as if you were ONLY using this function for the purpose of securing backlinks. Most of the time. Wordpress will automatically send a pingback notiﬁcation to that external blog. it is usually possible to have a single link in your signature which can be displayed below each of your posts on a forum. The promotion module of Market Samurai allows you to ﬁnd forums (of different types) that contain content speciﬁc to your target keyword(s). An Internet forum or message board is an online discussion site where people can hold conversations in the form of posted messages. While most forums do not allow users to post external links into their forum posts. it is recommended that you place links to 3 or 4 external blog posts and no more. add a link into your signature on that forum and post a comment into a forum thread. Posting In Forums Similar to blogs. That link can usually include anchor text that is keyword speciﬁc.co The promotion module of Market Samurai will allow you to ﬁnd blogs that contain content that is speciﬁc to your target keywords based on PageRank and incoming links. Pingbacks can be an effective way of securing backlinks from 3rd party blogs that are also posting on the same niche subject as yours. Sometimes. When implementing the pingback strategy.www.
it can take between 4 . Unique Article Wizard (blog and article networks) and Article Samurai (blog and article networks) from the developer of Market Samurai.co Click Here to view the training page where GuruBob and Jon Dean reveal how to use Market Samurai to create pingback links on your niche blog. Spinning of the article content increases the probability that Google will index (and give you credit for the links from) multiple versions of the article. The services then handle the submission of the articles to various web sites (blogs and article directories) on a gradual basis. the strategy requires the creation of unique articles which can then be spun (creating multiple versions using synonym or phrase replacement) before submission to the various services. then there is a high probability that you will be able to do so as well. This strategy is optional within The Challenge for the following two reasons: 1.www. The basic premise is that if your competitors have been able to secure a backlink from those sites. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 37 . The recommended services for leveraged content syndication are Article Marketing Automation (submission to blog network).8 weeks to result in a meaningful impact on the ranking of the page to which the links are being created. Click Here to view the training page where Jon Dean reveals how to use Market Samurai to explore the link networks of your competitors in the SERPS to ﬁnd candidate web sites from which to gain authority backlinks. While the strategy is effective and forms a critical component of a long-term link building project. 2.challenge. This strategy can result in the creation of up to 150 backlinks from a single spun article submission. Fortunately. This strategy is impossible to implement manually and requires the use of software or online submission services that vary in cost between US$67 and US$97 a month. Exploring The Link Networks Of Your Competitors One of the easiest methods to ﬁnd web sites from which to gain an authority backlink is to explore the link networks of your your competitors that are already ranking in the search engines for your target keyword(s). Click Here to view the training page where GuruBob discusses the strategy of creating backlinks though leveraged content syndication. Leveraged Content Syndication To Article And Blog Networks [Optional] Day 7 of Module 4 covers the strategy of creating multiple backlinks to your niche blog via leveraged content syndication to article and blog networks. Market Samurai makes it relatively easy to do this using the SEO Competition module. In short.
☐ Learn how to use the promotion module of Market Samurai to ﬁnd web sites from which to engineer authority backlinks.challenge. ☐ Explore the link networks of at least 5 of your competitors in the SERPS for your main theme keyword and engineer backlinks to your niche blog on those web sites found where it is possible to engineer a backlink. Forum Posting ☐ Learn how to correctly post in a forum and add a backlink to your niche blog in your forum signature. Unique Article Wizard and Article Samurai to gain backlinks. ☐ Find at least 5 forum threads (with a PageRank > 0) and post in those threads to create an authority backlink to your niche blog. Blog Commenting ☐ Learn how to correctly comment on a blog to gain an authority backlink. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 38 . ☐ Pick at least one of your posts and add pingback links to 3 or 4 relevant external blog posts. Exploring Your Competitors Link Networks ☐ Learn how to use the SEO Competition module of Market Samurai to explore the link networks of your competitors in the SERPS to ﬁnd candidate web sites from which to gain authority backlinks.co Module 4 Checklist ☐ Make sure you understand what an authority backlink is.www. Leveraged Content Syndication ☐ Understand the strategy of leveraged content syndication using services like Article Marketing Automation. Pingbacks ☐ Learn how to create a pingback on your niche blog. The implementation of this strategy within The Challenge is optional due to cost and time constraints. ☐ Find at least 5 blog posts (with a PageRank > 0) and comment to engineer an authority backlink to your niche blog.
co MODULE 5 .Mindmap Mindmap created by Andrew Nesbitt © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 39 .www.challenge.
you will need to monitor the content being published in your niche so that you can either use that content as research material for your own activities or to share great content to your community of followers. monitoring and ultimately inﬂuencing your niche of interest (and the community within that niche). The rewards of market leadership are many-fold but principally focussed towards being a recognized ‘player’ within your niche from which you will signiﬁcantly increase your potential as an inﬂuencer and to maximise your marketing/sales activities. This hiatus is not passive.Competitor Analysis and Tools The ﬁrst aspect of market leadership we need you to understand and become skilled at is to be able to analyse your niche to assess your competitors who are operating within that niche. Google have created 2 critical tools for monitoring content and these are Google Reader. Passive Market Leadership . The time frame between Module 3 and Module 6 may be from 4 to 6 weeks. From the end of Module 3 till the start of Module 6 there is a natural hiatus where you are waiting for the search engines (principally Google) to reward you with a page 1 ranking for your keywords and a suitable volume of trafﬁc so you can proceed with Module 6 where you will attempt to monetize that trafﬁc. Market leadership is a broad subject that encompasses a number of passive and active techniques for understanding.challenge. as you should be continuing your link building and publishing to your blog. which allows you to monitor a large number of websites via their RSS feeds and Google Alerts.www. We are very fortunate that Google sees all on the Internet as they seek to index new content to expand the relevance and coverage of their search engine. Having identiﬁed your competitors. It is within this time gap that Module 5 sits during time which we will be teaching the principle of market leadership. This involves a combination of using Google and social search engines (like Twitter) to seek out those people/companies who already have a strong presence within your niche.co MODULE 5 .Market Leadership We are now just over half way through The Challenge training and you will have researched and published a niche blog and have begun (and are continuing) your link building activities to strengthen the authority of your blog in the search engines and ultimately increase your ranking for the keywords you are targeting. Click Here to view the training page where Ed Dale introduces the concept and provides examples of Market Leadership. however. which is a © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 40 .
Ed Dale discusses his daily (morning and evening) workﬂow in the Day 6 training for Module 5 and outlines the tools he uses to facilitate the market leadership tasks he undertakes each and every day. Active Market Leadership .www. Active Market Leadership Tools Having setup a curation workﬂow. To that end. Active Market Leadership .Setting Up A Curation Workﬂow The next level of active market leadership activity is to curate the content being published in your niche and then share the best ﬁltered content with your growing Twitter (and possibly Facebook) community.co service provided by Google to reveal new content that Google ﬁnds during its indexing activities that contains a keyword or key phrase that you nominate. it is time to go seriously hard core with your active market leadership. We are fortunate in 2011. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 41 . Click Here to view the training page where Sam Witteveen shows how to analyse your niche competition using Google and Twitter. Click Here to view the training page where Paul Colligan discusses and shows how to use Google Reader and Google Alerts. Click Here to view the training page where Michelle MacPhearson shows how to setup a curation workﬂow. The ﬁrst activity we recommend is creating a Twitter list targeted to your niche where you follow the top 20 Twitter personalities that have a clear interest in and are publishing within that niche. that there are a number of tools available to us to allow for the efﬁcient curation of your niche content as will be discussed in the Day 5 training of Module 5. Click Here to view the training page where Michelle MacPhearson shows how to identify and follow the key players in your niche using Twitter Lists. Click Here to view the training page where Ed Dale reveals and describes his key active market leadership tools and morning and evening processes.challenge.Twitter Lists Having identiﬁed your competitors within your niche and setup Google Reader and Google Alerts to passively monitor the content being published in your niche it is time to start undertaking some active market leadership activities.
co Leveraging Strategies For Active Market Leadership Our goal by the end of Module 5 is that you understand the importance of market leadership as a concept and have some exposure to the passive and active market leadership tools at your disposal. You CAN do it! Click Here to view the training page where Ed Dale summarizes the market leadership concept and tools and provides advice for success... we suggest you start on ﬁrm ground by starting with a subject you are comfortable with (a hobby perhaps) and select a content medium that suits your personality and. work yourself up to being one of the top 20 inﬂuencers in your niche. When it comes down to it. whether you will become a market leader using the processes we teach will probably depend on you overcoming your fear of publishing. the process of market leadership we teach here can be implemented on a range of devices the only requirement being that they are connected to the Internet.www.putting yourself ‘out their’ and in effect saying that I believe and stand by the content I am sharing. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 42 .challenge. So. The fact is. step by step. to ease yourself into this. Ed Dale will urge you to use Apple devices like the iPad and iPhone to simplify the process of market leadership and to make it easy to jump into market leadership mode wherever you have a spare ﬁve minutes be it standing in a queue at the bank or during the ads when watching TV. however.
Active Market Leadership ☐ Setup a Twitter List to follow the key players in your niche on Twitter. Watch Ed’s advice for succeeding with this critical important marketing process.co Module 5 Checklist Market Leadership ☐ Watch Ed Dale’s introduction to and discussion of market leadership.www. ☐ Setup Google Reader and Google Alerts to monitor the important keywords that deﬁne your niche. ☐ Setup a curation workﬂow for your niche and implement daily. Summarizing Market Leadership ☐ Select a subject and content medium you are comfortable with to start with market leadership.challenge. ☐ Watch the videos outlining Ed’s market leadership workﬂow and the tools he uses and consider setting up something similar for your niche. Passive Market Leadership ☐ Find the competitors in your niche using Google and Twitter. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 43 .
www.Mindmap Mindmap created by Andrew Nesbitt © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 44 .co MODULE 6 .challenge.
Google earned US$2. Their ﬂagship advertising property is Google Adwords which displays keyword relevant ads in the SERPS.Monetization Depending on the level of competition for your theme and category keywords. In Q1 2011. Your initial activity is to open a Google Adsense account which is then followed by integrating the Adsense code to your niche blog using Wordpressdirect and creating ads in your blog posts.34 billion or 28% of total revenue from Google Adsense (statistics from Wikipedia). we allow Google (and the other search engines) to judge your niche blog initially based on the quality and relevance of your published content and only add monetization elements once an adequate ranking (and volume of trafﬁc) has been achieved. Consequently.6 weeks (from the completion of the Module 3 tasks) for your niche blog to rank in the SERPS such that your blog is receiving sufﬁcient trafﬁc to justify adding monetization elements to test the extent to which that trafﬁc will participate in a commercial outcome. You may ask why don’t we add monetization content to the niche blog right from the outset? Our testing has shown that sometimes Google will retard or depress the ranking of a blog/website in the SERPS if Google perceives that the site has ONLY been setup to create a monetary outcome. We do not recommend that you commence implementing the content of Module 6 until such time that your blog is receiving at least 50 unique visitors per day. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 45 . Our goal in this module is not necessarily to determine what is the best product or service to promote over the long term. Monetizing Using Google Adsense Google makes 97% of their corporate revenue from advertising on various Google properties.challenge.www.co MODULE 6 . Testing has also revealed that Google Adsense can co-exist on a web site without signiﬁcantly affecting the conversion of any other monetization option you may wish to include. Click Here to view the training page where Ed Dale discusses monetization in The Challenge and Marty Rozmanith shows how to open a Google Adsense account. With a view to extending the reach of the Adwords ads. Google developed a service known as Google Adsense where web site owners allow Google to place ads on their sites based on the keyword relevance of the page where the ads are placed. we recommend that your initial monetization activity is to add Google Adsense to your niche blog because Google has the best technology for matching advertising with your blog content. but to establish whether the people who visit your niche blog will participate in a commercial outcome be it clicking on an advert or purchasing a product that you promote. In The Challenge. it may take between 4 .
Over the next three days we will show you how to use the monetization module to ﬁnd an afﬁliate product relevant to your niche.challenge. We are less interested on the amount of money you are making from the clicks on ads rather whether the trafﬁc coming to your niche blog is clicking the ads at all..co Click Here to view the training page where Marty Rozmanith reveals how to add your Adsense publisher ID to your niche blog in Wordpressdirect and customize the look. but once again. Monitoring Google Adsense Having added Google Adsense to your niche blog it is important that you become comfortable monitoring the performance of your Adsense ads in terms of the number of times your ads are being displayed and the ratio of people clicking on the ads.that will occur in Module 7. An afﬁliate product is a product made available by the product developer/owner to marketers to promote with the expectation that if a sale is achieved from the marketers efforts then the marketer will receive a commission (which may vary from 25 to 70%) from the sale proceeds. Market Samurai comes to the rescue with its monetization module. we recommend that participants in The Challenge promote afﬁliate products on their niche blog to test whether people visiting the blog will participate in a commercial outcome. There are a number of ways of ﬁnding afﬁliate products to promote. Monetization Using Afﬁliate Products In addition to Google Adsense.. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 46 . Click Here to view the training page where Jon Dean reveals how to ﬁnd a niche relevant afﬁliate product using the monetization module of Market Samurai. how to create an add for the afﬁliate product and how to publish the add to your niche blog all using the monetization module. color and positioning of the Adsense ads in your blog posts. we re-iterate that we are not trying to ﬁnd the best long term monetization outcome as that may very likely require the creation of a product which is outside the scope of The Challenge at this stage. Click Here to view the training page where Emily Becker reveals how to monitor login to and monitor your Google Adsense ads and activity. We are testing the commercial activity within the niche only to establish whether there is a justiﬁcation for sticking with the niche over the long term.www. Once again. We won’t be making any decisions about your ad performance in Module 6 or any other monetization option you may implement.
Click Here to view the training page where Jon Dean reveals how to publish your afﬁliate ad for your selected afﬁliate product to your niche blog directly from the monetization module of Market Samurai to your Wordpressdirect blog.co Click Here to view the training page where Jon Dean reveals how to create an afﬁliate ad using the monetization module of Market Samurai for your selected afﬁliate product. Click Here to view the training page where Ed Dale discusses the expectations you should have in relation to the monetization tests that you will be conducting on your niche blog. that even in the case where you determine that your selected niche does not justify continued effort going forward. Monetization Expectations At this early stage of monetization it is important to maintain realistic expectations regarding the outcome of your monetization test on your niche blog. In addition. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 47 . you still have created something of value. Internet Marketing is a ‘lumpy’ business meaning that commercial transactions will not occur evenly spaced out within the trafﬁc coming to your niche blog. we will show in Module 7. It will be very uneven requiring you to ensure that you have received at least 200 unique views of your ads before you begin to draw ANY conclusions about the commercial value of your selected niche.www.challenge. Not all niche tests will be successful as in some cases the people searching within your niche are just not prepared to buy anything or click on ads or will do so at an unacceptably low rate of conversion (more of that in Module 7).
Monetization and Afﬁliate Products ☐ Learn how to ﬁnd afﬁliate products and select at least 1 product relevant to your niche blog using the monetization module of Market Samurai. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 48 . Expectations ☐ Maintain realistic expectations at this early stage of monetization..remember we are testing the niche only at this stage.co Module 6 Checklist Monetization and Google Adsense ☐ Open a Google Adsense account using your Google account. ☐ Create an afﬁliate ad for your selected afﬁliate product using the monetization module of Market Samurai.www.. Make sure your various monetization ads have received at least 200 unique views before you begin to draw ANY conclusions. integrate the Google Adsense code into your niche blog using wordpressdirect and create ads in your blog posts. ☐ Publish your afﬁliate ad to your niche blog directly from the monetization module of Market Samurai.challenge. ☐ Learn and get comfortable with monitoring the performance of your Google Adsense ads. ☐ Once approved.
www.co MODULE 7 .challenge.Mindmap Mindmap created by Andrew Nesbitt © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 49 .
and a test only...Your Go/No Go Decision Finally. we are looking for a conversion ratio of 0.co MODULE 7 . Assessing Your Website Stats And Conversions The ﬁrst aspect of being able to make a decision about your niche is to ensure your are fully up to speed with your website stats and the stats and conversions associated with the monetization options you have implemented on your niche blog.. Our ultimate goal is to ﬁnd the niches that perform well and allocate as much of our time and resources into those successful niches as possible. It is very important that you don’t allow yourself to take a negative result personally.www. that as you proceed in your Internet Marketing journey you will very likely experience more failed niches than successful. as will be explained in the Day 1 training videos of Module 7 that is most important. You should be strongly motivated to make this decision because no one wants to waste time and effort working on activity that won’t reward you ultimately with the outcome you are seeking. you will need to be aware of the raw trafﬁc (visits and unique visits) to your blog and also the number of clicks on your monetization options (Adsense and afﬁliate ads) and the number of sales.5% or better meaning that at least 1 person in 200 unique visitors to your blog will engage and take action with your commercial offerings. It is all about the rate of conversion relative to the trafﬁc you are receiving. Ultimately. Click Here to view the training page where Ed Dale and Caro McCourtie discuss the principle of making a decision about your niche test and the stats and ratios you will need to assess to be able to make that decision. it does not necessarily mean that if you make that dollar that your niche is sufﬁciently commercially viable that you would wish to continue. It is the ratios between these numbers. Don’t worry if your niche turns about to be one where you are unlikely to proceed into the future. The fact is. after six modules of research and implementation we have ﬁnally arrived at the point where we can begin to draw conclusions and make decisions regarding the niche/micro-niche we have chosen to test. Firstly.. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 50 .and for most of you that will be making money online! It is far better (and a much better use of your time) to put that niche aside and get on with ﬁnding a niche that will perform than persisting with a poorly performing or marginal niche. What we have been doing in The Challenge is a test. Even though the commercial goal in The Challenge is to make just $1.challenge. We are going to show you a method for extracting some value from a failed test but also be conﬁdent that the niche testing method you have learnt through The Challenge is one which can be implemented far quicker and easier when you know all the steps than it was to learn and implement in the ﬁrst place. and that is perfectly normal.
however. Most of those are covered in much more detail in our other (paid) member programs such as Challenge Plus and Immediate Edge and we invite you to consider joining those programs should you wish to expand your Internet Marketing knowledge and skill-set. A thorough understanding of the service offered by Flippa can only be of beneﬁt in the future as you may wish to sell a web property that you have developed either to raise capital for a future project or to exit a niche you have been operating in but wish to move on from for some reason. Click Here to view the training page where Danny Batelic reveals how to manage your site listing through to sale completion on Flippa and Marty Rozmanith shows you how to transfer your site to the new owner with Wordpressdirect.www.challenge. Even if your decision is negative. if you have no intention of using your blog for SEO purposes going forward and have no intention of undertaking any further activities in the niche that the blog has been optimized for. then selling the blog may allow you to extract some value from the time and effort you have given to creating your niche blog during The Challenge.com.Selling Your Niche Blog On Days three and four of Module 7 we will be teaching you a method for selling your niche blog on the buying and selling website service offered by ﬂippa. You are in no way obligated to sell your blog if you don’t want to. you do have choices and those choices are discussed in the Day 2 training video of Module 7. Flippa . Click Here to view the training page where Ed Dale further discusses the options available to you if you decide not to go forward with your niche and Danny Batelic introduces you to Flippa and shows sign up for an account and create a site listing. Click Here to view the training page where GuruBob discusses the consequences of making a decision about your niche test in The Challenge and options you have depending on wether you decide to go forward or not. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 51 . cloning and auto-posting content. Wordpressdirect offers a range of options for managing. Some of those choices may require you to have a fuller understanding of certain Internet Marketing strategies than we have had time to cover in The Challenge itself. Should you decide to keep your niche blog that you setup in The Challenge. Marty Rozmanith of Wordpressdirect discusses some of those features in the Day 4 training content.co The Consequences Of Your Decision Now that you are on the verge of making that crucial go/no go decision with respect to your niche it is helpful to consider some of the options that open up for you either way.
The fact is. We would much rather you conduct your activities online with at least some understanding of what has worked for others but also to be aware of some of the mistakes other marketers have made so that you can avoid them yourself.. Click Here to viewing the training page where GuruBob shows how to use Market Samurai and Google Analytics to ﬁnd more keywords to optimize and publish content for and Dan Raine outlines a backlink strategy for increasing your authority. your immediate focus should be on getting more trafﬁc to your niche blog. however.. Click Here to view the training page where Ed Dale discusses some of the mistakes marketers make so that you can beneﬁt from their experience. Publish more content on your niche blog optimized for a wider range of (semantically related) keywords than the theme and category keywords you have already been publishing on.co Doing More Of What Works In the situation where you decide that your niche has further potential and you decide to go forward there is a myriad of things that you COULD do. two immediate strategies you can employ to get more trafﬁc are: 1.challenge. the more trafﬁc you get. as in life. many more so than can be explained in The Challenge but which are covered in much more detail in Challenge Plus and the Immediate Edge. Increase the authority of the pages by acquiring more (and higher quality) backlinks to the pages on your niche blog that are already indexed and ranking for your target keywords. By increasing the authority you will almost certainly rank higher in the SERPS and you will receive more trafﬁc from the search engines as a consequence.. Mistakes Marketers Make In The Challenge. it always better to be focussed on what you can do and to ﬁnd reasons to do something and take action. To that end. Internet Marketing is a vast mineﬁeld of possibility and many people have trodden this path before you. Some may say that you learn from experience and this is true but as Isaac Newton once said. some with success and some not.there is nothing wrong with standing on the shoulders of the people that have gone before you. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 52 . 2.www. Ultimately.the more sales you will make. Initially. This will include long-tail keywords that have smaller trafﬁc potential than the initial ﬁlters we employed in Module 1 but where the competition is much lower and therefore you will ﬁnd it much easier to rank (and receive the trafﬁc) for. however..
you are very likely wondering what options are available to you to continue your Internet Marketing education and to that end we have created a special webinar to assist you to with exploring those options.. it might be possible to test a niche faster (using paid PPC trafﬁc for instance rather than organic trafﬁc) but the method you have learned is largely free to implement with the only major risk being a time risk.congratulations! Whether it took you weeks to implement The Challenge training or many months. The criteria for making a decision about whether a niche has sufﬁcient commercial potential to justify future effort and the options that are available depending on that decision. 9... 5. How to speed up the process of having the search engines ﬁnd (and index) your blog. The fact that not all backlinks are the same and that you will need a platform of low authority and high authority links to maximise your ranking.. The importance of acquiring a niche speciﬁc domain relative to your niche. 4.challenge. Click Here to view the training page where Ed Dale conducts a special webinar to outline the options available post-Challenge. Having come this far. 7. The critical importance of acquiring backlinks to your niche blog to improve it’s ranking in the SERPS for the keywords you are targeting. 6.. you have learnt a repeatable and sustainable model for testing the commercial potential of a niche (and associated keywords) online. Sure. 8. you have learned an awful lot about marketing and Internet Marketing in particular which will stand you in good stead. At the very least.www. 3.co Congratulations.. 2. it doesn’t matter. whatever your journey will be from this point. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 53 . How to setup a Wordpress blog to target a niche and it’s associated keywords. Along the way you will have learned: 1. The importance of keyword and market research online. The principles and value of Market Leadership. Options for initially monetizing your niche blog to establish the potential for a commercial outcome in your selected niche.You Made It! You made it to the end of The Challenge.
Flippa ☐ Open an account on Flippa if you decide to sell your niche blog. Going Forward ☐ Learn how to increase trafﬁc by publishing content across a wider range of keywords and increasing your site authority by acquiring more and higher quality backlinks.challenge.co Module 7 Checklist Assessing your Website Stats ☐ Ensure you have acquired and assessed all the required website and commercial stats. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 54 . Mistakes Marketers Make ☐ Absorb and learn about critical marketing mistakes to prevent them from happening to you. ☐ Understand the techniques you will need to manage the sale of your niche blog through to completion. ☐ Understand the consequences of making a decision and familiarize yourself with the options available to your depending on whether your decision is to go forward or stop. ☐ Create a site listing on Flippa for your niche blog. ☐ Learn how to transfer your niche blog to the new owner post sale. ☐ Make a decision about whether you wish to continue with your niche based on the stats and conversion ratios. Webinar ☐ Watch the post-Challenge webinar to explore options for continuing your Internet Marketing education and improving your skill-set.www.
An inﬁnite number of marketing and business opportunities have now opened up for you on the Internet if you dare to implement what you have learned! Robert Somerville (GuruBob) © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 55 .. to improve the online visibility of an ofﬂine business or to create an online information or product business we are conﬁdent that within The Challenge training you will ﬁnd much to assist and beneﬁt you regardless of your initial motivation... Once you have proved to yourself that it is possible to make any money online..IN CLOSING "An ounce of action is worth a ton of theory. Ultimately though. you were probably underwhelmed with the goal of participating in The Challenge being to earn just a single dollar! What we have found though. to do the research. Internet Marketing and how trafﬁc can be obtained from the search engines through search engine optimization. On behalf of the whole Challenge Team. a charitable concern.co SOME THOUGHTS.this whole experience is about YOU! Are you prepared to take action and do what it takes to learn the methods and techniques. is that it is the earning of that ﬁrst dollar that makes all the difference." .Frederick Engels Our goal in The Challenge is for participants to learn a credible and repeatable method for testing niches online to ﬁnd evidence of commercial value and to justify the building of an Internet Marketing presence within such niches. there will be more that you can and should learn. At the beginning. We don’t know what YOUR motivation is for taking The Challenge. to build the websites/blogs etc? And even after The Challenge is over.challenge.www. In achieving this goal. we are very grateful for your participation in The Challenge and sincerely hope that you have derived maximum value and enjoyment from taking part. Will you do what needs to be done to secure the understanding and skill-set you will need to become an Internet Marketing professional? We hope The Challenge has give you a great (and free) head start with Internet Marketing and we encourage you to join us in one of our member programs (Challenge Plus and Immediate Edge) to continue your journey towards success! If you have come this far with us. I would like to personally wish you every success in whatever Internet Marketing endeavor you choose as a consequence of completing The Challenge. then your future success is just a matter of scale and implementation. but whether you are looking to improve the exposure of your website for a hobby or passion. participants will also learn a tremendous amount about marketing.
Afﬁliate Product A merchant product or service that is available for promotion by afﬁliates and tracked such that if a sale takes place. Headquartered in Seattle.com/" >Click here to visit Google< /a > The text usually gives visitors or search engines important information on what the page being linked to is about.amazon. Hence search engine optimization tends to require constant research and monitoring. Afﬁliate Marketing The act of promoting a merchant’s products and services on the internet usually with the expectation of earning an afﬁliate commission. http://www. Article Marketing Automation (AMA) AMA is a paid syndication service allowing the user to either: • receive keyword relevant content for automated publishing to a user contributed Wordpress blog. Alt Tag The alt attribute is used in HTML and XHTML documents to specify alternative text (alt text) that displays when the element to which it is applied cannot be displayed (for instance when a user has turned off the display of graphics in their web browser). Usually occurs when the page being addressed does not exist. opt-in or click thru to a merchant’s website.co/ama © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 56 . or • Publish spun article content to a network of blogs for the purpose of receiving keyword speciﬁc backlinks from those blogs to a user-speciﬁed website.google. Afﬁliate Agreement A document containing the terms that govern the relationship between a merchant and an afﬁliate. A/B Testing The process of testing two different variations of a web page to see which performs best in delivering the outcome the page has been created to achieve (maybe an opt-in or a sales conversion etc).challenge. Above The Fold Used to describe that part of the page that is viewable in the browser when visiting a website without scrolling. Washington. It is understood that Google checks over 200 individual variables in its search algorithm. it is America's largest online retailer and has an extensive afﬁliate program. Adwords Google’s Pay Per Click advertising system (see PPC). Search engines regularly change their algorithms to improve the quality of the search results. then the afﬁliate receives a commission.www.com/ Anchor Text Anchor text refers to the visible clickable text for a hyperlink. For example: < a href="http:// www. 404 Error Page The 404 or Not Found error message is a HTTP standard response code indicating that the client was able to communicate with the server.com/adwords Afﬁliate A marketing partner that promotes a product or service usually under a pay for results agreement. Originally came from the newspaper industry to identify content (photographs and headlines) visible when the newspaper is folded (which is how most people ﬁrst see a newspaper) and therefore is content that editors felt would entice people to buy the paper. http://www. but the server could not ﬁnd what was requested. Algorithm The process a search engine applies to web pages so it can accurately produce a list of results based on a search term (keyword or key phrase).challenge. http://www.co GLOSSARY OF TERMS 301 Redirect See URL Redirection. Amazon Is an American-based multinational electronic commerce company.google. Afﬁliate Commission The fee paid to an afﬁliate for generating a sale.
An internal backlink is a link from one page to another page on the same website. and syndicate. Blog (Blogging) A blog is an online journal or "web log" on a given subject.bing. Accordingly. An authoritative link is therefore a link from a website that has a high pagerank. Full-motion full-screen video. powered by individuals and/or corporations and enable users to comment on postings. Google provides a measure of authority by calculating a parameter called pagerank which is a number between 0 (lowest) and 10 highest and is a measure of the link network that links to a page or website. Aweber is an example of an © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO email autoresponder service. sound etc) that can be sent through a connection. video. the more likely he/she is able to invite people to buy or engage with the products or services they are promoting.fm/ Authority On the Internet. authority is derived from the quantity and quantity of web sites that link to a website or page of content.see recommended reading list) inﬂuence factor whereby people will tend to obey authority ﬁgures.audioboo. Banner Ad(s) Banners are graphical ad space (of various sizes) on commercial web sites that are usually linked to the advertiser's website. the more authoritative a marketer is. images. 57 .www. Backlinks are important for search engine optimization (SEO) because some search engines (particularly Google). Blogs are easy to update. Avatar A digital representation of a user in a virtual reality site. Autoresponder An email robot that sends email replies automatically. without human intervention.000 bits-per-second. depending on compression.the more authoritative it is deemed to be.challenge. requires about 10. and MSN Search) is the current web search engine (advertised as a "decision engine") from Microsoft. Article A discreet piece of writing usually focussed around a single theme.000 bits. Windows Live Search. http://www. give more credit to web sites that have a good number of quality backlinks. Bing Bing (formerly Live Search. An external backlink is a link to a page from another domain altogether.000. http://www. http://www. The more links a website or page has. Backlink A backlink is a link to a webpage.. however.challenge.. Article Samurai A paid content syndication service created and marketed by Noble Samurai that allows users to publish spun content to an extensive network or article and blog sites for the purpose of receiving keyword backlinks to a userspeciﬁed website.co/ArticleSamurai Associate A synonym for Afﬁliate. The comment function of a blog maybe a valid place to links to another website as part of a link building strategy. manage. even if they are asked to perform objectionable acts.co Arbitrage Arbitrage is the technique of simultaneously buying at a lower price in one market and selling at a higher price in another market to make a proﬁt on the spread between the prices. Usually measured in bits-per-second.com/ Black Hat SEO Those practice of search engine optimization (SEO) using unethical methods that are against the terms and conditions of the major search engines. Authority is also a Cialdini (Robert Cialdini . Bandwidth The quantity of information (text. Audioboo AudioBoo is a website and iPhone OS application designed to allow users to post and share sound ﬁles on the AudioBoo website. A full page of text is about 16.
Clickbank A popular online billing. Chat Room Broad Match With respect to the search engines.co Blogging is the act of publishing to a blog. May also refer to the process of hiding page content or afﬁliate linking code. 58 . A common type of captcha requires the user to type letters or digits from a distorted image that appears on the screen.clickbank.000) and SEOT (>80) criteria. Bounce Rate Is the proportion of views of any given web page that resulted in an exit from the page without a visit to any other page on the same website. advert or banner graphic. a category keyword is a keyword within a niche or micro-niche that meets the SEOC (< 30.www. broad match relates to the number of pages that contain all of the keywords a user enters into the search engine but not in any particular order or even whether those keywords occur together on the page.challenge. also called pay-per-click fraud. In The Challenge. Commercial Indicators The presence of advertising or sales content on a website indicating that the website is designed for or achieving a commercial outcome. Click Thru Rate (CTR) The proportion of views that responded to an advertisement by clicking on the ad button/banner relative to the total number of views of that advert. Known for its ease-of-use. Located at http:// www. Expressed as a percentage. Browser An application used to view information from the Internet. the recommended web browser is Google Chrome (see below). Carcast A video or audio recording recorded whilst driving a vehicle.challenge. Caters for beginner to intermediate Internet Marketers. Cloaking Category Keyword In the context of The Challenge.co/ChallengePlus An area online where you can chat with other members in real-time. Blog Post An individual post (or article) on a blog. 3rd party payment processor and marketing service for the development of afﬁliate programs. Eliminates the need for a merchant account.challenge. http://www. Located at © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO http://www. Clicks can be recorded by a web host or tracking service such as Google Analytics. is the practice of artiﬁcially generating trafﬁc to advertisers’ sites either manually or through the use of automated clicking programs (called hitbots). Cloaking describes the technique of serving a different page to a search engine spider than what a human visitor sees. Captcha Is a type of challenge response test in computing to ensure that response is generated by a person (not a computer or bot). Browsers provide a user-friendly interface for navigating through and accessing the vast amount of information on the Internet. and the largest distributor of digital information products on the Internet.co/ Challenge Plus A private paid member program created to provide more in-depth Internet Marketing education that follows on from that provide in The Challenge.com/ Click Fraud Click fraud. (The) Challenge An online video training program created to teach the basics of Internet Marketing and to provide a repeatable methodology for testing the commercial viability of niches/micro-niches online. Click The action whereby a viewer is transferred from one website to another by clicking on a link. Canonical Tag Code (usually an html tag) which is read by search engine crawlers/spiders to tell search engines which URL is the original version of a web page.
and store this information on the users own computer. The cookie can be read only by a server in the © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! domain that stored it. Curation In the context of market leadership. A performance-based advertising model where the advertiser pays a set fee for every click on an ad. Visitors can accept or deny cookies. Cookie A ﬁle on your computer that records information such as where you have been on the World Wide Web. Co-Branding In the context of Internet Marketing is where afﬁliates are able include their own branding on the merchant’s website. Content Management System (CMS) A content management system (CMS) is the collection of procedures used to manage work ﬂow in a collaborative environment.5% or higher. An advertiser that charges every time an ad (usually a banner graphic) is displayed to a user. particularly in relation to Google. During the CFT period. Conversion When a visitor makes a purchase on a merchant website i. The fee is based on every 1.co Commercial (Viability) A circumstance where the commercial outcome delivered by a website results in a proﬁt scenario sufﬁcient to justify the continued development and existence of the site. by changing a setting in their browser preferences. Commitment And Consistency One of Cialdini’s inﬂuence factors whereby if people commit. Cost Per Impression (CPM) CPM is the cost per thousand for a particular website. The action could be making a purchase. Cost Per Click (CPC) Also called Pay per Click (PPC). a CMS allows a group of people to publish to a single website.challenge. orally or in writing. Even if the original incentive or motivation is removed after they have already agreed. Excessive cross-linking may lead to your site being penalized by the search engines and so this practice. or asking for a follow-up call.e. whether the user clicks on the ad or not. is no longer recommended. Since the Web's protocol has no way to remember requests. An advertiser pays a set fee to the publisher based on the number of visitors who take action. The conversion rate is the proportion of buyers to visitors expressed as a percentage. An example is Google’s Adsense program. they are more likely to honor that commitment because of establishing that idea or goal as being congruent with their self image. keywords. or category. Wordpress (see below) is an example of a content management system. In the context of the web. Cost Per Lead A performance-based advertising model where the advertiser pays a set fee for every lead (or opt-in) generated by the ad. are sold by CPM Critical Focus Time (CFT) A commitment to work for a speciﬁc amount of time (30 or 45 minutes) during which you will only work on actions critical to your business. Cost Per Action (CPA) A form of advertising where payment is dependent upon an action that a user performs. The network of linked sites may often be known as a link wheel. Contextual Advertising Advertising that is targeted to a Web page based on the page's content. usually your own.000 ad impressions (M is the Roman numeral for 1. The browser stores this information which allows a site to remember the browser in future transactions or requests. Cross-Linking (Link Wheel) Linking a group of domains. they will continue to honor the agreement.000).www. curation is the process of organizing and ﬁltering content published within a THE CHALLENGE MANIFESTO 59 . a person usually works with a single purpose (without other distractions) with the expectation of a deﬁned outcome. converts from ‘visitor’ to ‘buyer’. to each other and to the target website for the purpose of increasing popularity of the target website within the search engines. signing up for a newsletter. such as banner ads. These procedures can be manual or computer-based. cookies read and record a users browser type and IP address. An acceptable sales conversion rate in the context of The Challenge is 0. to an idea or goal. The majority of text ads sold by search engines are billed under the CPC (or PPC) model. Most display ads.
Domain Name The unique name that identiﬁes an Internet website eg. The detection of duplicate content by the search engines may have a negative impact on the ranking in the search engines of the page that is deemed to contain duplicate content and is not considered the original version of that content. Earnings Per Click (EPC) Term used by the Commission Junction afﬁliate network.co niche and sharing the best content to a community interested in that niche. google. Directory An index of web sites based mainly on human editing and categorization.com/ Facebook Connect Facebook Connect is a set of APIs from Facebook that enable Facebook members to log onto third-party websites. Email (List) Marketing The process of using email to market products and services to an email list that has previously opted-in to receive information about that product and/or service. the editorial team will then approve a title and description and place the URL in an appropriate category. Email Electronic Mail. entry pages.challenge. Yahoo! is a human edited directory. http://www. As of January 2011. or require the user to apply for a license to carry out certain actions. http://www. text ﬁles that are sent from one person to another.dropbox.com Doorway Page Also known as bridge pages. Exact Match With respect to the search engines.ezinearticles. Disclaimer A disclaimer states the terms under which the website or content may be used and provides information relating to what the copyright owner believes to be a breach of his/ her/their copyright. This number is calculated by taking commissions earned divided by the total number of clicks multiplied by 100. In some cases you may wish to permit certain activities. being the ‘average earnings per 100 clicks’. in others you may wish to withhold all rights.com/ Facebook Facebook is a social networking service and website launched in February 2004.facebook. Both the merchant and/or an afﬁliate may use this method of promotion. EzineArticles EzineArticles is an online article directory with the highest authority in the eyes of the search engines.com/ © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! Duplicate Content Refers to webpages with the same content across the same domain name and across different domain names. gateway page. Articles submitted to EzineArticles are vetted by human moderators before they are displayed on the website. THE CHALLENGE MANIFESTO 60 . portals or portal pages. these pages are used to improve search engine placement. Dropbox Dropbox is a free service to sync and share ﬁles between computers that are logged into the same Dropbox account. DNS Translates domain names to IP addresses. Ezine An abbreviation of ‘electronic magazine’.www. the domain name system ensures the name can be translated to the IP address of the web server. http://www. Caution: some search engines will de-rank or remove a website (from the search index) entirely if the existence of doorway/gateway pages is detected. operated and privately owned by Facebook. Facebook has more than 600 million active users. In most cases the content is submitted to the directory. Inc. For example. Customer Value (Lifetime Value) The total amount that a customer will spend with a particular merchant during his or her lifetime. Download The process of transferring a ﬁle from another computer or web server to a users computer. When a domain name is delegated to a name server. exact match relates to the number of web pages that contain the exact keyword (or key phrase) a user enters into the search engine.
" Most Internet sites will have a "FAQ" to explain what the website is about and how to use its features. Google’s Adwords program allows for geo-targeting of ads.google. TweetDeck.com/adwords 61 . Forum Online community where visitors may read and post topics of common interest. mobile devices and gaming systems with their Facebook identity. Located at http://www. news .google. Google Alerts Google Alerts are email updates of the latest relevant Google results (web.) that they use. Located at http://www.google.allows you to follow people in discreet and overlapping groups mimicking the complex nature of human group interactions. they: • become your follower and will display in the 'newest follower' section. etc.google. or any application (like Tweetie.challenge. The stream can be ﬁltered based on different circles.A simple to use group video chat service where up to 10 people can join a ‘hangout’ and chat at one time. Located at http://www. As of July 2011. you are their follower.com/alerts © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO the search trafﬁc online.com/adsense Google Adwords Google’s Pay Per Click (PPC) advertising program. enabling more localized and personalized results.com/ Google+ Google+ is basically Google's latest attempt at creating a social network to rival Facebook and Twitter.) based on your choice of query or topic deﬁned by a keyword or key phrase. http://www. • Stream . Google+ comprises a number of functions: • Circles . • If you follow someone. Geo Targeting Delivery of ads speciﬁc to the geographic location of the searcher. Flippa A popular website that allows for the buying and selling of web sites. etc. from which the webmaster earns a percentage of the price per click paid by the advertiser.ﬂippa. Maybe a valid source of backlinks as part of a link building strategy. If someone follows you. File Transfer Protocol (FTP) A protocol that allows the transfer of ﬁles from one computer to another. A simple text chat interface is also available to Hangout participants. phone.Allows users to receive text and multi-media updates from the people they follow inside Google+. Frequently Asked Questions (FAQ) FAQ is a commonly used abbreviation for "Frequently Asked Questions. https://plus.www. • Sparks . Commonly used to transfer ﬁles from a users computer to a web server (host). • Hangout . Geo-targeting allows the advertiser to specify where ads will or won't be shown based on the searcher's location.A function to receive content found and ﬁltered by Googles search algorithms that is relevant and up to date based on a subject of interest. Located at http://www.co applications. A user can have multiple sparks at any one time. • receive your Tweets in their home page.google. Commonly understood to receive ~70% of Facebook Fanpage A speciﬁc feature of the Facebook service that allows for the creation of commercially orientated pages or pages not speciﬁc to a user’s personal circumstances. Google The most popular search engine and a tool for ﬁnding resources (based on user entered keywords or key phrases) on the Internet.com/ Followers Followers are people who receive Tweets from the people they follow on Twitter.com/ Google Adsense Text and image ads that are precisely targeted to page content. The main video window (seen by all participants in the hangout) is focussed automatically on the current speak while small thumbnail versions of each participant (not speaking) are displayed below the main video window.
Google Chrome Google Chrome is a web browser developed by Google that uses the WebKit layout engine.txt ﬁle.com/trends Google Webmaster Tools Google Webmaster Tools is a free web service by Google for webmasters. Grey Hat SEO Grey-hat SEO tactics are those which have some genuine and accepted use (for search engine optimization). on web server logs.google. It allows webmasters to check indexing status and optimize visibility of their web sites.com/docs Google Insights Google Insights for Search is a service by Google similar to Google Trends (see below). are subject to abuse by unethical SEOs and webmasters. A Google ad has the net effect of increasing the relevancy within Adwords but also to drive out advertisers who can’t afford to pay the ever increasing costs or whose business isn’t proﬁtable enough to pay for PPC trafﬁc.com/insights/search © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! Google Reader Google Reader is a Web-based aggregator. providing insights into the search terms people have been entering into the Google search engine.google. GIF images are the most common form of banner creative.google. The name is derived from the graphical user interface frame. Located at http://www. and in Google Webmaster tools. Instructions to Googlebot can be directed in the robots.52% worldwide usage share of web browsers. Google Docs Google Docs is a free. or "chrome". however. Located at http://www. that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world.google. Web-based word processor. Unlike Google Trends. Located at http:// www. Located at http:// www.google. Results can be narrowed down with categories that are displayed for each search terms. according to Net Applications. It is a common compression format used for transferring graphics ﬁles between different computers. spreadsheet. and in various languages.challenge.google. Located at http://www.com/webmasters Graphic Interchange Format (GIF) GIF (pronounced "gift") is a graphics format that can be displayed on almost all web browsers. form. of web browsers. capable of reading Atom and RSS feeds online or ofﬂine. It can also refer to the period of time after which a web page is initially found and indexed by the Google and before the ranking of that page in the SERPS becomes stable. Google Trends Google Trends is a public web facility provided by Google and based on Google Search. the Adwords ad and the website the ad sends trafﬁc to. Chrome is the recommended web browser for The Challenge and can be downloaded from: http://www. slide show. Chrome was the third most widely used browser with 12.com/chrome Google Dance Some internet marketers refer to the "Google Dance" as the time just after the search engine results pages change because of a change in Google algorithms. Most of the "pictures" you see online are GIF ﬁles.com/analytics Googlebot The name of the spider (see below) used by Google. and data storage service offered by Google. The product is aimed at marketers and is the most widely used website statistics service. As of May 2011.google. A Google Slap occurs when Google suddenly increases the quality requirements between the keyword being bid on. If the website does not meet minimum quality requirements then Google either turns off the ad or requires the advertiser to pay more to keep the ad alive.co Google Analytics Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. Google Insights for Search provides a visual representation of regional interest on a country's map. An incredible important resource for monitoring a large number of web sites efﬁciently. Located at http://www.www. Googlebot statistics can be viewed with web analytics software.com/reader Google Slap With reference to Googles PPC Adwords program. They display in 256 colors and have built-in compression. THE CHALLENGE MANIFESTO 62 . It displays top searches and rising searches that may help with keyword research.
Immediate Edge A private paid member program created to provide more in-depth Internet Marketing education that follows on from that provide in The Challenge. <h6> deﬁnes the least important heading. Hostgator A popular discount Internet hosting service.co/hostgator HTTPS A secure version of HTTP (see below). Hyper-Text Transfer Protocol (HTTP) Hyper-Text Transfer Protocol. a cgi script. the format of the World Wide Web (WWW). Hit A hit is simply any request to the web server for any type of ﬁle. 2. Headline A heading at the top of an article or page in a newspaper.www. gif. Indexing The process whereby a webpage or website is found by a search engine spider (bot or crawler) and added to the search engine index so that it may be displayed in the SERPS (see below) when that web page or website is deemed relevant to the keyword or key phrase a user may be searching for in the search engine. Homepage The page designated as the main point of entry of a Web site (or main page) or the starting point when a browser ﬁrst connects to the Internet. Index The database of a search engine or directory. Different deﬁnitions exist for this term: 1. HTML allows text to be "linked" to another ﬁle on the Internet.challenge. Hyperlink Is the clickable link in text or graphics on a web page that takes you to another place on the same page. an image (jpeg.challenge. The assumption is that the page or ad images were successfully downloaded and the user viewed the page or ads on the page are recorded whether or not a user clicks on an ad. When a browser sees "HTTP" at the beginning of an address. The viewing of a page or ad(s) by the user. http://www. it knows that it is viewing a WWW page. it is recommended that you try to place your keyword that the page is optimized for within a <h1> tag on the page. Usually located at the domain of the website. Signiﬁcant as it is usually grabs the initial attention of the viewer and is therefore an important inﬂuence over whether the viewer continues to read the remaining content of the article or web page. etc. Therefore. consisting of a word or phrase within the message preﬁxed with a hash sign. Located at http://www. HTML resembles old-fashioned typesetting code. Hypertext Markup Language (HTML) © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO HyperText Markup Language is a coding language used to make hypertext documents for use on the Web. As one of the important on-page SEO factors.co H1 to H6 Tags The <h1> to <h6> tags are used to deﬁne HTML headings. description and other Meta information about a web page. This can be an HTML page. and many other ﬁle types. where a block of text is surrounded by codes that indicate how it should appear. An HTML page can account for several hits: the page itself. png. a sound clip. Header Tag The tag <header></header> that deﬁnes the title.co/ImmediateEdge Impression The ad impression is the metric a site uses for measuring inventory. HashTag A tag embedded in a message posted on a microblogging service (such as Twitter). Agencies usually collect a fee for every thousand impressions. another page on the same website or a different website. 63 . and any embedded sound or video clips.The request for a page or ad. magazine or webpage.). but rather is an indication of server use and loading. <h1> deﬁnes the most important heading. the number of hits a website receives is not a valid popularity gauge. It is the single most powerful and important function of online communications. each image on the page. Caters for intermediate to advanced Internet Marketers.challenge.
or start a new e-mail with an address you specify. Sometimes long tail keywords are referred to as ‘low hanging fruit’. Long tail keywords usually have limited trafﬁc potential but very low phrase match competition (less than 20.linkedin. it is mainly used for professional networking.challenge. It is a very important component of business strategy. originally created by John Gruber and Aaron Swartz allowing people "to write using an easy-to-read.co/MarketSamurai 65 . then convert it to structurally valid XHTML (or HTML)" The language takes many cues from existing conventions for marking up plain text in email. Your main ranking vehicle was also likely contain money pages which have been speciﬁcally constructed to engineer a sale for a product or service you are promoting within the niche. Located at: http://www. Because they have low competition they are usually easy to rank for in the SERPS. Market Leadership A process (deﬁned by Ed Dale) whereby you seek to control and inﬂuence the conversation taking place within a niche/micro-niche using common publishing and social media techniques.000 competing pages). place on a page.co webpage or website by clicking a Facebook Like button that is located on that page or website. the ‘wedding party’ niche and the ‘wedding’ market. You can subscribe or unsubscribe to a mailing list by sending a message via email or by entering details into an opt-in form. It was conceptualized and developed to be consistent with The Challenge training process and is therefore perfectly matched to support the methods and techniques required to be implemented during The Challenge. Linked-In LinkedIn is a business-oriented social networking site. will take the viewer to a particular page. Located at http://www. a mailing list is an automatically distributed email message on a particular topics going to certain individuals. The main ranking vehicle or MRV is that web property containing the highest quality content that you intend will rank highest in the search engines for the keywords you are targeting. Market Samurai A keyword research and Internet Marketing software tool (developed on the Adobe Air platform) and marketed by Noble Samurai. in order to improve search engine rankings.com/ Long Tail Keyword A longer.challenge. Founded in December 2002 and launched in May 2003. Mailing List (Email) On the Internet. Markdown Markdown is a lightweight markup language. when clicked. Merchant A business that markets and sells products or services (on the Internet or ofﬂine). Market Research Market research is any organized effort to gather information about markets or customers. easy-to-write plain text format. For example ‘wedding party favor ideas’ is a long tail keyword of the ‘wedding party favor’ micro-niche. publishing content on 3rd party web sites that include a link and may include buying links (although this practice is not considered acceptable by Google). © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO Main Ranking Vehicle (MRV) As an Internet Marketer you will probably create a number of web properties when targeting a niche for commercial beneﬁt. Link building techniques may include reciprocal linking. more speciﬁc keyword phrase that contains a hierarchically superior niche or market keyword.www. Link Network The sum total of backlinks (both internal and external) that link to a web page or website. entering barter arrangements. A synonym of backlink. Marketing The act of making people aware of and eager to obtain a product or service. Link A link is a “clickable” object on a web page that. Link Building The process of getting quality Web sites to link to your Web site.
whether it be a particular forum online or the Internet. others are junk and contain little but mindless drivel.tumblr. in both actual size and aggregate ﬁle size. newsgroups consist of messages posted on electronic bulletin boards. Multivariate Testing A process by which more than one component of a website may be tested in a live environment. The meta description tag is therefore important not only from the perspective of SEO but also as a marketing factor to inﬂuence a viewer to visit the web page. Monetization The act of exposing trafﬁc visiting a web page or website to ads or sales copy with a view to engineering a commercial outcome (a click on an ad or the sale of a product or service). Be polite. be aware of the folks you are talking to. a niche/micro-niche is a collection of keywords and/or key phrases that are semantically related and that meet certain competition and trafﬁc criteria. http://www. Examples of micro-blogging platforms are Twitter (http:// www.practice. The SQL phrase stands for Structured Query Language. Meta Tags Information placed in the header of an HTML page that provides important information about the page which is not visible to site visitors but is visible to the search engine spiders. Niche Marketing The process of marketing products or services to a group of people interested in a narrowly deﬁned theme and who are searching on the Internet using keywords that are semantically related to that theme.com/) www. In summary it all comes down to good business -. When the meta description contains the keyword or key phrase that the search engines deem the page to be most relevant for. Newbie A term to describe anyone new to a subject.twitter.com/) Mindmap (mind mapping) A mind map is a diagram used to represent words. then the meta-description is usually used as the 2 line description of the website that is displayed in the SERPS. May also inﬂuence how the page is displayed in the browser. Niche (Micro-Niche) In the context of The Challenge. and there are tens of thousands of newsgroups concerning every imaginable topic. there are over 15. Many of them cover professional subjects and societies and are rich sources of business information. or an image or embedded video. A microblog entry could consist of nothing but a short sentence fragment. Micro-Blog Microblogging is a form of blogging. Netiquette A term that is used to describe the do's and don'ts of online behavior. tasks. talk nicely and not too much. The purpose of identifying a niche/microniche is to create a website to attract viewers interested in the topic and expose that trafﬁc to a commercial opportunity. or other items linked to and arranged around a central key word or idea. Google Website Optimizer offers the ability to implement multivariate testing. Niche Persona The process of creating an online persona so as to market products and services to people that are interested in a THE CHALLENGE MANIFESTO and Tumblr (http:// 66 . Newsgroup A discussion group on Usenet devoted to talking about a speciﬁc topic. It can be thought of in © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! simple terms as numerous A/B tests performed on one page at the same time. Currently. The process of creating a mindmap is called mind mapping.challenge.000 newsgroups. Each board has a theme.google.com/websiteoptimizer MySQL MySQL is a relational database management system that runs as a server providing multi-user access to a number of databases.www.and social -. Money Page The page(s) on a website created to sell or promote a product or service.co Meta Description The meta description tag is intended to be a brief and concise summary of your page's content. A microblog differs from a traditional blog in that its content is typically much smaller. Also called usenets. A website may contain several money pages where several products or services are being promoted. ideas.
Pay Per Click (PPC) An advertising payment model where the advertiser pays only when the advertisement is actually clicked.com/ PHP PHP is a general-purpose Scripting language originally designed for web development to produce dynamic web pages. Pay Per Lead (PPL) An afﬁliate program in which an afﬁliate receives a commission for each sales lead that they generate for a merchant web site. the backlinks to the domain or web page itself and whether the page is listed in certain authority directories (Yahoo and DMOZ) etc. The update was designed to reduce the ranking of ‘low quality sites’ from the top of Google’s search results pages (but not de-index). In the context of Internet Marketing. Examples include completed surveys. In 2011. Online money transfers serve as electronic alternatives to traditional paper methods such as cheques and money orders. Located at http://www. sites with poor quality content and sites with a high advert to content ratio or that offer a weak user experience. the service provider will very likely be located in a 3rd world country where the labour cost is much lower thereby leading to a signiﬁcant cost saving. or free trials Pay Per Sale (PPS) Afﬁliate programs in which the afﬁliate receives a commission for each sale of a product or service that they refer to a merchant’s web site. Nofollow (tag) Nofollow is a value that can be assigned to the rel= attribute of a link tag which instructs some search engines (particularly Google) not to share any of the page authority that the page containing the link has with the destination URL of the link. the title.challenge. Phrase Match With respect to the search engines. phrase match is a form of keyword matching where the number of pages that contain the phrase will be displayed if the user's search THE CHALLENGE MANIFESTO 67 . named after Larry Page and used by the Google Internet search engine. Outsource (Outsourcing) Outsourcing often refers to the process of subcontracting a service to a third-party service provider. PHP code is embedded into the HTML source document and interpreted by a web server with a PHP processor module. These may include the age and page rank of the domain. a very signiﬁcant update occurred over several releases which has been called the Panda/Farmer update. content farms.co speciﬁc niche. This becomes important when for instance a male marketer is trying to promote products and services in a female dominated niche or vice versa. For this purpose. PayPal PayPal is an e-commerce business allowing payments and money transfers to be made through the Internet. The most important of these are whether the keyword or key phrase has been included within the URL. These signiﬁcant updates are noticed by the SEO community and given names. Panda/Farmer Update From time to time. that assigns a numerical weighting to each element of a hyperlinked set of documents. On-Page (SEO) Factors Those search engine optimization (SEO) factors that relate to the page content being optimized for a speciﬁc keyword or key phrase. which generates the web page document. This has impacted negatively the rankings of scraper sites. downloaded software demos. such as the World Wide Web.www. The tag was intended to reduce the effectiveness of certain search engine spam although the degree to which the nofollow tag is taken notice of has been questioned in recent years. with the purpose of "measuring" its relative importance. Also. An example of a PPC service is Google Adwords. contest or sweepstakes entries.paypal. an afﬁliate program where an afﬁliate receives a commission for each click (visitor) they refer to a merchant’s web site. the meta-description and a heading tag on the page. Google makes a signiﬁcant update to it’s search algorithms in an attempt to signiﬁcantly improve the quality of the search returns across a wide © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! range of keywords. Off-Page (SEO) Factors Those search engine optimization (SEO) factors that are not directly related to the content being displayed on a particular web page or the address of that page. Page Rank (PR) PageRank is a link analysis algorithm.
The XML ﬁle is also known as the RSS feed. Ranking A generic term to describe where a web page ranks in the SERPS for the keyword or key phrase that web page has been optimized for. since the advent of the internet. when a person receives something (of value) for free.Cost)/Cost. Sales Conversion See Conversion. For example. if you sell 50 ebooks at $27. thus the pervasiveness of free samples in marketing.00. In the context of Internet Marketing. and results from specialty databases on their SERPs. an XML format for distributing news headlines on the Web. as well as marketingfocused tasks to make a site more appealing to users. which include images. also known as syndication. Increasingly. A program that searches documents for speciﬁed keywords and returns a list of the documents where the keywords were found. The search results are generally presented in a list of results known as search engine results pages or SERPS. Revenue Total income for your sales. SEO includes technical tasks to make it easier for search engines to ﬁnd and index a site for the appropriate keywords. Residual Commissions Commissions paid over a deﬁned or open-ended period of time to an afﬁliate for the referral of a sale to a merchant.co Rank Tracker A module within Market Samurai to track the ranking (in the search engines) of nominated web pages for the keywords or key phrases those pages have been optimized for. the sales letter has become an integral part of Internet Marketing and typically takes the form of an email or webpage. search engines are returning blended search results. Successful search marketing helps a site gain top positioning for relevant words and phrases. For example. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! Sales Letter A sales letter is a piece of direct mail which is designed to persuade the reader to purchase a particular product or service in the absence of a salesman. Reciprocity A Cialdini inﬂuence factor whereby people tend to return a favor.00 each. Scarcity A Cialdini inﬂuence factor whereby perceived scarcity will generate demand. expressed as a percentage. Search Engine Results Pages (SERPS) The page searchers see after they've entered their query into the search box. A very powerful mechanism to increase conversion. without any expectation of a return payment. videos. your revenue would be $1350. This practice is no longer supported by Google and may lead to a reduced ranking in the SERPS for those pages which have a large number of reciprocal links. Although originally designed to be sent by direct mail. Search Engine Optimization (SEO) Search Engine Optimization is the ongoing process of making a site and its content highly relevant for both search engines and searchers. RSS is an acronym for Rich Site Summary.www. Return On Investment (ROI) Return on investment = (Revenue . Real Simple Syndication (RSS) Rich Site Summary or Really Simple Syndication.challenge. A term describing the calculation of the ﬁnancial return on a Internet marketing or advertising initiative that incurs some cost. they are more likely to take action in the future when presented with a commercial opportunity by the merchant that originally provided the free item. the term is often used to speciﬁcally describe systems like Google that enable users to search for documents on the World Wide Web and USENET newsgroups. Although search engine is really a general class of programs. Search Terms Text that is typed into a search engine to identify web sites and web pages deemed to be relevant to the search term by THE CHALLENGE MANIFESTO 69 . This page lists several Web pages related to the searcher's query. Reciprocal Link(ing) The process of exchanging links with other web sites to increase search engine popularity. saying offers are available for a "limited time only" encourages sales. sorted by relevance. Search Engines A web search engine is designed to search for information on the World Wide Web and FTP servers.
The programs create a copy of each webpage for future indexing by the search engines. Silo (Siloing) The act of structuring the internal linking of a website to control the importance (and therefore the authority) of certain pages and to improve the ranking of the website in the search engines for target keywords and key phrases. etc.com/ Social Media A category of sites that is based on user participation and user-generated content. Skype Skype is a proprietary voice over Internet Protocol service and software application originally created by Niklas Zennström and Janus Friis. buying or using. The future of marketing online is about customizing products and information for individual users.contentboss. social bookmarking sites like Del. The recommended automated spinner is Content Boss . http://www. Other types of spam include search engine spam and twitter spam which all have the objective of increasing the exposure of a product by mass publishing low quality content within a particular content network. Crawler) An automated. Spam The use of mailing lists to blanket usenets or private email boxes with indiscriminate advertising messages.http://www. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO Social Networking / Marketing Meeting and building relationships with people using one or more of a broad range of social media sites. Spider (Bot. Very bad netiquette. computerized algorithm hosted by search engines that browses the web. a program hidden within free downloaded software that transmits user information via the Internet to advertisers. also known as a ‘name squeeze page’ is a landing page speciﬁcally created to solicit name and email 70 . Having a well structured sitemap will assist the search engine spider to index the pages. Anyone who tries to use old mass market techniques in the new media environment is bound to fail. The recommended tool for (manual) spinning is The Best Spinner . it's bad business. SEOT A projected value (in the keyword research module of Market Samurai) of the trafﬁc that the number 1 ranking website would receive for a speciﬁc keyword or key phrase.icio.co the search engines. Google Webmasters allows for the submission of site-maps which may improve the probability that the website and it’s pages will be indexed by Google.skype. Social Proof A Cialdini inﬂuence factor whereby people will do things that they see other people are doing. Internet Marketers take advantage of this principle by providing evidence of Social Proof to potential customers in the form of testimonials or positive reviews of the product or service they are promoting. Spinning The process of creating multiple versions of an article or post (for submission to leveraged content syndication services) by utilizing synonym or phrase replacement within the article. Even worse. Sitemap A page which contains an organized listing of links to all pages within the website.challenge. and owned by Microsoft since 2011. and other sites that are centered on user interaction.com/ Spyware Also known as “adware”.us. such as Facebook or Twitter. SEO Competition (SEOC) SEOC (a variable displayed in the keyword research module of Market Samurai) is the number of phrase matched pages that exist in Google for a particular keyword or key phrase. SEO Matrix A table displayed in the SEO competition module of Market Samurai listing key on-page and off-page SEO factors for the web sites or web pages currently ranking on page 1 of Google for a speciﬁc keyword or key phrase. Google has dominated in this space (and built a very proﬁtable business) by offering the most accurate search results for the search terms entered. They include social networking sites like LinkedIn. Squeeze Page A squeeze page. or Twitter.http://www.www.co/ TheBestSpinner. It is a measure of how competitive the Internet is (in terms of quantity of pages) for that keyword or key phrase.challenge. Facebook. social news sites like Digg.
Theme Keyword In the context of The Challenge.awebsite. Trafﬁc Generally measured by the amount of visitors to a website." Symphony Of Four Parts A concept introduced by Ed Dale to describe the four main aspects of Internet Marketing that lead to success online. Conversion 4.com/?myID. The term testimonial most commonly applies to the sales-pitches attributed to ordinary citizens. Text Link A link (to a web page or website) not accompanied by a graphical image. a theme keyword is a keyword within a niche or micro-niche that meets the SEOC (< 30. extolling the virtue of some product or service. Product Testimonial In promotion and advertising. Trackback A trackback is one of three types of linkback methods for Web authors to request notiﬁcation when somebody links to one of their documents.squidoo. whereas "endorsement" usually applies to pitches by celebrities.challenge. Title Tag An element of a web page which appears at the top of most browsers. Market/keyword research 2. i.co addresses from site visitors. Thirty Day Challenge (30DC) The Thirty Day Challenge (30DC) is the precursor of The Challenge which was ﬁrst conducted in 2005 and ran up till and including 2009. and so referring. This enables authors to keep track of who is linking. Commonly known as "Surﬁng the 'Net. Super Afﬁliate The top 1 or 2% of afﬁliates that generate approximately 90% of any afﬁliate programs earnings. Visitors arriving at the side are tracked back to you through your special code.000) and SEOT (>80) criteria AND reﬂects the niche/micro-niche to the extent that it will be used to secure a domain name. Many webmasters collect only email addresses.www. Tracking URL A tracking URL is a web site URL with your special afﬁliate code attached to it. The method by which an afﬁliate program tracks referred sales. sometimes from a known person. Arguably one of the most important parts of on-page SEO (along with having your keyword in the URL) is ensuring an optimized title or unique titles exists for all pages of a website. It is also the part of a directory submission that represents the title of the website. a testimonial consists of a written or spoken statement. Commonly attributed to Seth Godin. or ID. Surﬁng Exploring the World Wide Web. sometimes from a private citizen. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 71 . may be differentiated in terms of unique or return visitors. http:// www. There are many paid and free Wordpress themes available on the Internet Tribe The term tribe is used as a slang term for an unofﬁcial community of people who share a common interest. Squidoo Squidoo is a community website that allows users to create pages (called lenses) for subjects of interest.com/ Stickiness A measure used to gauge the effectiveness of a site in retaining individual users. Theme (Wordpress) The look and layout of a Wordpress blog can be altered by the installation of different themes.e. Located at http://www. leads or clicks. They are: 1. to their articles or blog posts. Trafﬁc Tracking Method 3. and usually who are loosely afﬁliated with each other through social media or other Internet mechanisms.
Universal Search Also known as blended. an HTTP address used by the World Wide Web to specify a certain site. Users can follow other users. refers to various kinds of media content. or federated search results. videos. Upload The process of transferring a ﬁle from a users computer to another computer or web server. Located at http://www.ustream. When publishing articles. This is measured using advanced tracking technology or user registration. or news stories.com/ Twitter List A Twitter List is Twitter's way of allowing users to group proﬁles (and their tweets) together without having to display them in the main user proﬁle. publicly available.co Troll A person who publishes a deliberately provocative message to a newsgroup or message board or blog with the intention of causing maximum disruption and argument. Two-Tier (afﬁliate system) An afﬁliate program structure whereby afﬁliates earn commissions on their conversions as well as conversions of webmasters they refer to the program. or address. of a web page on the Internet. also known as consumergenerated media (CGM) or user-created content (UCC). that are produced by end-users. Located at http://www. Probably the best measure of trafﬁc to a website. universal search pulls data from multiple databases to display on the same page.tv/ Viral Marketing Any advertising that propagates itself. sometimes styled as tumblr. The HTTP standard deﬁnes several status codes for redirection the 2 most used being: 301 moved permanently 307 temporary redirect User Generated Content (UGC) User-generated content (UGC). also called URL forwarding and the very similar technique domain redirection also called domain forwarding. a short-form blog. Unique Article Wizard (UAW) Rather like AMA (see above). Results can include images. and results from specialty databases like maps and local information. enabling its users to send and read messages called tweets. videos. Tweets are text-based posts of up to 140 characters displayed on the user's proﬁle page.challenge.. is a microblogging platform that allows users to post text.com/ Tweet A tweet is a post or status update on Twitter. A marketing technique that induces Web sites or users to pass on a marketing message to other sites or users. Uniform Resource Locator (URL) Uniform Resource Locator. URL Redirection URL redirection. or choose to make their tumblelog private. quotes and audio to their tumblelog. a microblogging service. Located at http://www. UStream Ustream (established in 2007) is a website which consists of a network of diverse channels providing a platform for lifecasting and live video streaming of events online. are techniques on the World Wide Web for making a web page available under many URLs. UAW is a paid syndication service for either publishing or receiving content from a network of Article directories.challenge. THE CHALLENGE MANIFESTO 72 . images. links.tumblr.www. The service emphasizes ease of use. "tweet" is as much a play on the size of the message as it is on the audible similarity to Twitter. the end user can include Keyword-speciﬁc links to a user © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! speciﬁed Website meaning that UAW can be thought of as a link building service. Twitter Twitter is a website. This is the unique identiﬁer. or different computer terminals which have visited a Web site. owned and operated by Twitter Inc.twitter. which offers a social networking and microblogging service. Tumblr Tumblr. http://www.. product information.co/uaw Unique User / Visitor The total number of different users. Because Twitter only allows messages of 140 characters or less.
wikipedia. http://www.com/ Wordpress WordPress is an open source blog tool and publishing platform powered by PHP and MySQL. Some are harmless. wikis. trash your ﬁles and disable your software. With rare exceptions. and services necessary to serve website pages and ﬁles.www.wordpress. but also allows anyone to edit the content. and 73 . widgets offer a method for extending the functionality of a Wordpress blog. webpage.challenge. as on an Internet forum. web-based. Like plugins.co Virus These are programs that can be downloaded onto your computer or network from the Internet. The web is a client/ server information system that supports the retrieval of data in the form of text. its introduction transformed an academic communications system into a powerful marketing tool linking businesses and customers around the world. It's often customized into a Content Management System (CMS). In addition. sites. Web 2. usually making up several web pages and a single home page designated by a unique URL. Wikipedia is written collaboratively by volunteers from all around the world. Web Host A business that provides storage. These usually include tools that let people collaborate and share information online. If a visitor does not request any new information for a period of time. usually one of many together that makeup a web site. codes HTML pages. It has many features including a plug-in architecture and a template (theme) system. Wiki also refers to the collaborative software used to create such a website. then the next request by the visitor is considered a new visit. Widgets contain personalized neatly organized © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO content or applications selected by its use. Visits A sequence of requests made by one user at one site. Also offers functionality to auto post content to those blogs from a range of public domain content sources. or desktop. designs the look.co/WordpressDirect World Wide Web (WWW) The web allows computer users to access information across systems around the world using URLs to identify ﬁles and systems and hypertext links to move between ﬁles on the same or different systems. graphics and multimedia in a uniform HTML format. Located at http:// www. communication tools. White Hat SEO Ethical search engine optimisation techniques that are encouraged by the search engines.challenge. Vlog A vlog is a video blog. simply by clicking the edit this page link. such as social networking folksonomies. Web Page A HTML (Hypertext markup Language) document on the web. Recommended in The Challenge to simplify the process of installing an SEO optimized Wordpress blog. Website The virtual location for an organization's presence on the World Wide Web. This person lays out the information trees. Wiki A web application that allows users to add content. http://www. connectivity. Allowing hypertext links and interactivity on an unprecedented level. he or she monitors. routes and sometimes responds to email generated by the site. its articles can be edited by anyone with access to the Internet.0 A term that refers to a second generation of Internet-based services. others are programd to destroy your system. Widget A widget is a live update on a website. Wikipedia A multilingual. free content encyclopedia project.com/ Wordpressirect (WPD) A web service developed by Marty Rozmanith to simplify the process of installing and managing a number of Wordpress blogs. Webmaster The individual assigned to administer a corporation or organization's web site. handles editing and additions and checks that links are intact. known as the "time-out" period.
© A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 74 .com/ YouTube YouTube is a video-sharing website on which users can upload.yahoo. and general help desk reporting and tracking.com/ Zendesk Zendesk is a saas-based (software as a service) customer support / help desk product.co Yahoo A popular web portal and search engine located at http:// www. others are oddball and cover almost every topic imaginable.com/ Zine Magazines that are published digitally. share and view videos. created by three former PayPal employees in February 2005. it is the second most searched website on the Internet (after the Google search engine) and is located at http://www.challenge. Its features include email ticket tracking. Some are mainstream. rather than on paper. Now owned by Google. providing a customer self service portal.www.zendesk.youtube. Located at http://www.
Timothy The 4-Hour Workweek. Anderson. and Becoming Superhuman. Hyperion 2006. Thorsons Publishers 2006. Branson. Yes!: 50 Scientiﬁcally Proven Ways to Be Persuasive. Revised edition 2006. Chris The Long Tail: Why the Future of Business is Selling Less of More. Warren E. Ferris. & Johnson. Hyperion 2010.www. Crown 2010. Ariely. & Martin Steve J. faster. Penguin Group (USA) 2005. The Cunningham Group. Viking Adult 2008. Dan Predictably Irrational: The Hidden Forces That Shape Our Decisions. Joshua Moonwalking with Einstein: The Art and Science of Remembering Everything. 2nd edition 2008. Buffett. Cialdini. Live Anywhere. Incredible Sex. William Morrow 1982. New York: Harper Paperbacks. Batelle. Jason & Hansson. Tony How To Mind Map. David Heinemeier Getting Real: The smarter. Crown 2009.challenge. Jim Built to Last: Successful Habits of Visionary Companies.. Collins.The Psychology Of Persuasion. Free Press. Anderson. HarperCollins 2010.. Had Fun. Allen. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 75 . Lawrence A. and Made a Fortune Doing Business My Way. Collins. Crown 1999. HarperBusiness 1997. Jim Good to Great: Why Some Companies Make the Leap. John The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. Buzan. Dan The Upside of Irrationality: The Unexpected Beneﬁts of Defying Logic at Work and at Home. Goldstein Noah J. 37 Signals 2009. Cialdini. and Join the New Rich. David Getting Things Done: The Art of Stress-Free Productivity. Penguin (USA) 2002. Plume 1996.co RECOMMENDED READING LIST Allen. HarperCollins 2010. Ferris. David Making It All Work: Winning at the Game of Work and Business of Life. Chris Free: How Today's Smartest Businesses Proﬁt by Giving Something for Nothing. The Essays of Warren Buffett: Lessons for Corporate America. Richard Losing My Virginity: How I've Survived. & Cunningham. Reprint edition 2009. easier way to build a successful web application. Kenneth H. and Others Don't. Foer. Ariely. Robert. Spencer The One Minute Manager. Penguin Press HC 2011. Blanchard. Fried. Expanded and Updated: Escape 9-5. HarperBusiness 2001. Timothy The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss. Robert [Highly Recommended] Inﬂuence . Buzan. Tony The Mind Map Book: How to Use Radiant Thinking to Maximize Your Brain's Untapped Potential.
M. Wrightbooks 1990. Poor Dad. First Edition edition 1995.B. David [Highly Recommended] The Facebook Effect: The Inside Story of the Company That Is Connecting the World. Crown 2010. Kenneth [Highly Recommended] Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life. Penguin Group (USA) 1999.www. Kiyosaki. Michael W.O. Rich Dad. Pantheon 2011. Klaff. Brown & Company 2002. Persuading. Walter Steve Jobs. Crown 2009. Hewitt-Gleeson. Dan Made to Stick: Why Some Ideas Survive and Others Die. Greene. Random House 2007. Gerber. Seth Purple Cow: Transform Your Business by Being Remarkable. David Heinemeier Rework. Seth Linchpin: Are You Indispensable?. Little. Dan S. Penguin Group (USA) 2010. Little. Kirkpatrick. Issacson. Little. Malcom Outliers: The Story Of Success. Godin. Gladwell. Malcom The Tipping Point: How Little Things Can Make a Big Difference. Godin. Gladwell.challenge. Robert T.co Fried. Hardie Grant Books 2006. P. HarperCollins.A. New York: Penguin Group (USA) 2008. Selling: How to Sell by Word of Mouth. James The Information: A History. Simon And Schuster 2011. Godin. Johnson. Brown & Company 2009. 4th edition 2011. Kennedy. TechPress Inc 2002. Boost your Sales. Simon & Schuster 2011. Malcom Blink: The Power of Thinking without Thinking. Gleick. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 76 . and Friends into Customers. a Theory. Penguin Group (USA) 2009. Heath Chip & Heath. The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It. and Winning the Deal. Jason & Hansson.T. Putnam's Sons 1998. a Flood. McGraw Hill 2011. Seth [Highly Recommended] Tribes: We Need You To Lead Us. Adams Media. Spencer & Blanchard. G. Mark Victor The One Minute Millionaire: The Enlightened Way to Wealth. Penguin Group (USA) 2000. Seth Permission Marketing: Turning Strangers into Friends. Robert The 48 Laws of Power. Hansen. Michael New Sell: The Heresy of NewSell. Hewitt-Gleeson. Brown & Company 2007. Godin. Michael E. Gladwell. Oren [Highly Recommended] Pitch Anything: An Innovative Method for Presenting. The Ultimate Sales Letter: Attract New Customers.
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. Tharp. John and Sons 2005. Revised ed. and Why Suicide Bombers Should Buy Life Insurance. New Ed edition 2004. William & White. Daniel H. Steven Do the Work. Simon & Schuster 2011. HarperCollins 1997. Wiseman. Simon And Schuster 2005 Vaynerchuck. and Shapes Our Lives. Levy. Simon [Highly Recommended] Start with Why: How Great Leaders Inspire Everyone to Take Action. Delacorte Press 2005. Napoleon. Patriotic Prostitutes. James The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business. and the Principles of Screenwriting. William L. Aventine Press. Taleb. Penguin Group (USA) 2009. HarperCollins 2009. Steven D. Strunk. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 77 . & Dubner. Works. Young. Levy. Twyla The Creative Habit: Learn It and Use It for Life. Steven D. Steven [Highly Recommended] The War of Art: Break through the Blocks and Win Your Inner Creative Battles. Nelson. Christophe Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain. Random House 2010. and Content. Societies and Nations. ReadHowYouWant 2010. David A. Robert Story: Style. E. Smith. The Elements of Style. Grand Central 2003. edition 2004. Insight. Harper 2009. Nassim Nicholas The Black Swan: The Impact of the Highly Improbable. Renvoise. Substance. Longman 1999. HarperCollins 2009. Surowiecki. Mark Accidental Genius: Using Writing to Generate Your Best Ideas. Drive: The Surprising Truth about What Motivates Us. Nassim Nicholas Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets. Thomas. Mark The Google Story. Sinek. Taleb. Knopf Doubleday 2005. Arrow (Rand). Stephen J. Inc 2007. Random House 2005. Gary Crush It!: Why NOW Is the Time to Cash In on Your Passion.challenge. SuperFreakonomics: Global Cooling.www. & Malseed. B. Pressﬁeld. Structure. Levitt. McKee. Richard Did you spot the gorilla. Pink. Vise. Julien The Flinch. Wiley. The Domino Project 2011. Economies. Pressﬁeld.co Levitt. Steven [Highly Recommended] In the Plex: How Google Thinks. Patrick & Morin. Stephen J. Penguin 2009. & Dubner. Simon Icon. Hill Think and Grow Rich. The Domino Project 2011.
co © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 78 .www.challenge.
A paid Internet Marketing education program created and maintained by the people behind The Challenge.A US based discount web hosting service recommended within The Challenge. but evaluation data revolves around volume.is intended to help you evaluate and discover the performance of different keywords and phrases. Recommended as the natural place for graduates of The Challenge looking to extend their Internet Marketing education. Directory and Search Engine Submission Ping Kaching (Free Trial) . RSS. Google Adwords Keyword Tool (Free) . Keyword Research Market Samurai (Free Trial) . advertising competition and trends. SEO Competition analysis. Directory Submissions.A Wordpress blog installation and management tool.Ping Kaching is a powerful SEO Software that completely automates such important tasks as Social Bookmarking. RSS Submissions. Search Engine Submissions. ﬁnd (keyword speciﬁc) content. Software & Services For Beginner Internet Marketers Domains and Hosting Hostgator .Built on the Adobe Air platform (multi-platform) and featuring a simple interface.www. Pinging and more. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 79 . publish Content to Wordpress blogs. promotion module for ﬁnding keyword speciﬁc authority sites and a monetization module for creating and publishing afﬁliate product ads. domain search and acquisition. Membership Program Challenge Plus . Blog Creation (Wordpress) & Management WordpressDirect (Free Trial) .challenge.co RECOMMENDED SOFTWARE & SERVICES This section is split up into software and services for beginners (many of which have been referenced through this guide) and for intermediate to advanced Internet Marketers which may be of interest as you continue your online journey beyond The Challenge. Automated Social Media. Market Samurai is an all-in-one marketing tool with features that include: Keyword Research.
Rackspace is a high-end cloud hosting solution that can automatically scale based on load and bandwidth requirements.All encompassing hosted blog platform (Wordpress) with integrated online marketing functionality including squeeze pages.co Software & Services For Intermediate To Advanced Internet Marketers Domains Domainface .The most powerful domain search engine online which allows for ﬁnding keyword speciﬁc domains about to drop or become available. use auto-responder follow ups & more. SEO and Link Analysis SEO Moz . create stylish opt-in forms.www. inexpensive infrastructure that Amazon uses to run its own global network of web sites. secure. from anywhere on the web. reliable. fast. Email Autoresponder Services Aweber .An online membership program with a number of SEO related services and features.ManageWP helps you manage all your WordPress sites from one dashboard. Hosting Rackspace . It gives any developer access to the same highly scalable.Has largest index of links online for analyzing links pointing to a particular website and the characteristics of those links. product launches. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 80 . Blog Management Manage WP . Has auto-bid functionality for buying dropping domains and the ability to store and manage your domain portfolio.Amazon S3 provides a simple web services interface that can be used to store and retrieve any amount of data. Along with Majestic SEO below.challenge. easy sales letter builder. anchor text spread and PR) now that Yahoo is beginning to shutdown the service they previously offered for free. Online Marketing Platform Market Pro Max . they have the best link checking index (for establishing link numbers. at any time. Amazon S3 .Aweber is a complete Email marketing program that allows you to send out mass newsletters. The service aims to maximize beneﬁts of scale and to pass those beneﬁts on to developers. keeping them updated and secure. membership area and webinars. manage subscribers. Majestic SEO .
Unique Article Wizard . Made by the people behind Content Boss (see below). Content Boss (automated spinning) .challenge. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 81 . sentence or paragraph level.A Wordpress plugin for automatically syndicating content published on a blog to a range of Web 2. efﬁcient online service for automatically encoding video content into a range of formats.0 sites.An automated content syndication services for submitting spun article content to a moderated network of article directories (and some blogs) for the purposes of gaining backlinks to a user-speciﬁed website(s). Wordpress Plugins Wp Syndicator . A more automated version of the Posterous linking strategy taught in Module 3.An automated online service for spinning article content (they call it content wrangling). Integrates many of the features or Article Marketing Automation. Video Encoding Encoding. Monthly membership model.A simple low-end automated content spinning service that has a low annual fee and where you pay only for the spins you use. Unique Article Wizard and Content Boss into one. easy to use package.An upcoming software platform from the makers of Market Samurai for syndicating and spinning content. Allows for watch-list functionality to monitor an FTP location.com . bandwidth and resolutions. automatically download and encode videos (based on user speciﬁed parameters) and upload to another location (including Amazon S3).An automated content syndication services for submitting spun article content to a huge network of blogs for the purposes of gaining backlinks to a user-speciﬁed website(s). phrase. Article Spinning The Best Spinner (manual spinning) . Spin Robot (automated spinning) . Content Boss probably has the best natural language technology on the Internet at present.A fast.www. Very useful for identifying which keywords your website is ranking for in the search engines.co SEM Rush .Software for spinning article content based on automated synonym replacement against a large and growing user dictionary which allows for manual spinnng at the word.An online service that allows a user to reverse engineer the ranking of a website for various keywords for both organic and PPC searches. Article Samurai (Not yet on general release) . Content Syndication Article Marketing Automation .
Allows offers stepby-step instruction for implementing certain marketing models through the blueprint series.co Premise .is a leading free stock photo site.A premium Wordpress theme membership program containing over 100 highly ﬂexible and customizable Wordpress themes.XCHNG . iStockPhoto . Highly popular amongst Internet Marketers.An original source on the Internet for purchasing royalty-free stock images.A membership program for intermediate to advanced Internet marketers from the people behind The Challenge. Thesis . Royalty Free Images Stock. Although iStockphoto started with just a few photos in 2000.challenge. Flash and. Offers both cutting edge marketing techniques and reviews of latest strategic and product/service releases on the Internet. media and design elements.www. Incorporates integrated split-testing functionality and SEO tools Wordpress Themes Woo Themes . they now offer vector illustrations.A Wordpress plugin for easily creating landing pages on a Wordpress blog. videos. logos. © A L L R I G H T S R E S E RV E D R O B E R T S O M E RV I L L E! THE CHALLENGE MANIFESTO 82 . coming soon. Membership Program Immediate Edge .A highly ﬂexible Wordpress theme that can be customized to cater for almost any requirement. music and sound effects.
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