The cases involves the problems caused by the defective fuel tank of Ford Pinto that was vulnerable to explosions leading to fatal accidents. . Ford had to recall Pinto cars and was facing charges of criminal homicide and punitive charges.

 1971 – Pinto was launched  1972 – Death of Richard Grishaw ( Pinto car user)  1973 and there after– Reports about the susceptibility of Pinto’s fuel tanks to explosion surfaced  1978 – Death of 3 teenage girls in Indiana  1978 – Civil suit  1980 – Indiana Trial .

 In 1968 Ford wanted to take on foreign competition in small car market  Ford was keen on introducing the model in just 2 years where normal time to introduce a car is around 3 and half hours. .

 Out of 11 pinto cars 8 of them failed the crash test. wherein the fuel tank ruptured and the car exploded  The required safety standards were met at the time of the tests  The much opposed standard 301 was approved in 1977 .

trunk space is  Cost = three times benefit . Safety doesn’t sell  Safety isn't the issue.

5 million Pintos build between 1970 and 1976  This decision was taken because of continuous media pressure and potential loss of future sales . In June 1978 Ford ordered a complete recall of all 1.

Should a risk/benefit analysis be used in situations where a defect in design or manufacturing could lead to death or seriously bodily harm. such as in the Ford Pinto situation? .

. Cleared necessary safety standards of American Automobile at the time of lauch  Customers concerns were on cost and trunk space and not on safety  Main objective of any business is to meet customer demands  In a Society were individuals don’t give importance to their own safety how can we expect organization which is made up of such individuals to care about their customers.

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