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Few years back liberalization was not there in the Indian market. But slowly and gradually scene changes and liberalization paves its way in the Indian market. Advent of liberalization policy has changed the whole scenario. Liberalization policy
Leads to entry of MNC’s
Leads to technological Advancement
Leads to Fierce Competition
Which inturn Makes the Customer a King
IGNOU, NEW DELHI
Therefore, today's winning companies are those who succeed best in satisfying target customers. In other words winning companies are those who provide value for money. They are market focused and customer driven, rather than solely product focused or customer driven. The most wrenching change that the business scenario is experiencing involves acquiring a strategy to cope with liberalization. The main focus of this report is to study consumer buying behaviour and the customer satisfaction level with the product performance. Industry Scenario Rising temperature and unexpected climate has lead to the invention of Airconditioner system. Thus this leads to birth of new industry known as AC Industry. A.C. INDUSTRY The air-conditioning industry has a total market size of approx. Rs. 1500 crores. It can be classified into windows, split, packaged and Chiller Airconditioners. The split is divided into ducted and non-ducted. The window and split A.C. have a current market of Rs. 900 crores and the central including Chillers command a market of Rs. 600 crore. Air-Conditioner in India Product Segment Window and Split Central and Chiller Size (Rs. in crores) 900 (Approx.) 600 (Approx.)
IGNOU, NEW DELHI
The domestic Window Air-conditioner has been growing at the fastest rate but this has been accompanied by increasing competition leading to low profit margins. Profits in this segment are driven by volume growth. Against most developing countries, Indian market is Window A.C. oriented - both commercially as well as household. Considering the low penetration of A.C.s, the segment is likely to grow, at least for the next 5 to 10 years. An important player in the Window A.C. segment is the unorganised sector. Current market share of organised and unorganised players are 60% and 40% respectively. The market for air-conditioners was earlier dominated by the unorganised sector as a result of high excise duty. This sector accounted for around 55 to 60% of the market share only 2-3 years ago. The proportion used to be 30:70 during 91-92. Then lowering of excise duties from 110% to 40% favoured the organised sector by narrowing the price gap e.g., a 1.5 ton air-conditioner which costs Rs.45,000/- in 91-92, now costs below Rs. 30,000/- in the organised sector against Rs. 24,000/in the unorganised sector. This has led to the organised sector entering into the unorganised sector's share and also due to brand awareness on part of the customers.
IGNOU, NEW DELHI
for players who have their own Compressor IGNOU. The excise duty was reduced from 80% to 60% in 1994-95 and from 60% to 30% in the following years. gave considerable relief to the Air-conditioning sector.000 4. Till 1994. In the 1994-95 to 1996-97 budgets.5 tonne ACs to Rs.000 900 300 290 1490 The Government Policy Regarding A. Even then. between a broad range of 10 to 20%. NEW DELHI .5 tonne models. However margins in the window segment are the least.7. excise duty on ACs varied from Rs.000 for 1.000 75. ACs continued to be in the negative list which means they cannot be imported without licence or as baggage. 9.05.s The attitude of the government to the industry in general has been influenced by the perception of white good as a luxury item. in crore s) Window Air-conditioner Split Air-conditioner Package Air-conditioner Total 3. But these are reasonable in the case of Split ACs. In the Exim policy.000 30.Industry Segments Volume (Units) Value (Rs. Profitability Margins in the industry vary depending upon the segment. Only after 1993 did the government liberalise its attitude towards white goods.00.000/. the govt.for 0.C. model and sizes.
Bristol and Tacumbch already have a presence in India through their collaboration with Kirloskar. distribution network and after IGNOU. consuming less power with negligible wear and tear problems. Also it cannot withstand voltage fluctuations which are common in India and once spoiled it cannot be repaired. Most critical in the Product Technology is the Compressor which contributes about 40% of the total cost. But the advantage is that it is much more efficient than the reciprocating one at moderate temperatures. It has no part which can cause wear and tear. Hence it is suitable for coastal areas like Mumbai where temperatures are low as compared to central and northern India. is very efficient under variety of conditions and can be repaired instead of being replaced. Important Factors The important factors that govern profitability in the Air-conditioning Industry are Product Technology. its cooling efficiency decreases. Volumes. After Sales Service and Aesthetics. The three world leaders in compressor technology Copeland. But the wear and tear is quite high necessitating frequent repairs. margins are higher. Beyond this. Carrier Aircon and SIEL respectively. NEW DELHI .Manufacturing facilities. Distribution Network. Since this is a volume driven business in the window segment and technology driven in the package segment. Margins are highest in Central and Packaged Air-conditioning segments ranging between 20-24%. The most common type is reciprocating compressor. The rotary compressor is suitable for conditions where temperature does not exceed 55 degree Celsius. This is well suited for the Indian conditions where dust and ambient temperatures are relatively high. The latest compressor technology is the scroll compressors.
other segments are also expected to register healthy growth rates of around 28%. supply is expected to keep pace with demand. Air conditioners. esp. washing machines and refrigerators. While 40 to 45% of the sales in the window segment comes from first three months of April to June and the rest from the other months. Today. Being a consumer durable industry the activities aspect too is important. there is no such seasonality in other segments. With all the major players investing money towards higher capacities and new entrants setting up their plants. Increasing income levels and change in life-styles have led to heavy demand for consumer durables. so companies have to manage inventory with minimum cost. white goods is one of the most brand driven product segments where companies success depends upon marketing power in terms of building brand equity and being able to maintain and support nation-wide sales and distribution network is a prime requirement for effective market penetration.sales services are the deciding factors in these two segments respectively. The industry has been growing at a healthy compound rate of 30% for the past three years and this pace is expected to continue in the near future. The cost of servicing and maintaining big distribution network IGNOU. Since last two three years they have penetrated most urban households. While the growth rate in the domestic window segment is expected to be highest at around 50%. NEW DELHI . Outlook During 1999-2000 a total of about 7 lakh air conditioning units were sold and this is expected to rise to a phenomenal 10 lakh units by the year 2003.
In future demand composition is expected to tilt towards corporates.is phenomenal and this is one of the factors that resulted in regional restriction of some brands. as more electronic gadgets are used at the work place. NEW DELHI . The focus will shift from comfort cooling. IGNOU. to process cooling where precise ambient conditions have to be maintained which naturally means that technology will play an important role.
A Cooling Coil (evaporator coil) 2. Components of an Air Conditioner The Air-conditioner consists of the following components 1. which discharges the heat and turns the vapour back to liquid. A. The refrigerant absorbs heat from air and becomes vapour as it flows through the evaporator. A Fan Motor Working of an Air-conditioner A Window air conditioner cools room air by means of refrigerant.ABOUT THE PRODUCT Definition of an AC Air conditioning is simultaneous control of air for: • • • Temperature control Air freshness Filtration. A compressor pumps the vapour to condenser. is defined as a process. In other words.C. A Compressor and 4. which heats. cools. cleans and circulates air and its moisture content. NEW DELHI . Dehumidification within a confined space. IGNOU. A Condenser Coil 3.
3. It has for the both single motor compressor and cooling side. It also takes motor for both compressor and cooling side. The air is cooled. It also takes into advantage of the usage of humidity.C. which is IGNOU. 2.Three important working cycles of an AC are: 1. during the process the room gradually becomes cold. Type of Air-Conditioners Window A. dehumidified and redelivered back to the room. Window AC is the most compact. NEW DELHI . Outdoor open cycle The fan on the condenser side sucks the air from outside atmosphere and delivers it back to the atmosphere after taking the heat from the condenser coil. The refrigerant cycle The closed cycle in which compressor compresses the refrigerant gas and delivers it to the condenser coil and then to the evaporator coil and back. versatile and cheapest advantage air-conditioning of using system. Room side close cycle Outdoor open cycle The Refrigerant cycle The room side close cycle AC sucks the hot air from the room.
from cooling sides to lower temperature of condensing side. IGNOU. It is the most versatile and cheapest air conditioning system where window A.0 tonne-15 tonnes). It is used for cooling the area where the tonnage required is more than 50 tons.C. Split A. Central A. Package A.C.s cannot be provided.absorbed. It is used for larger areas where the tonnage is higher (approx. In central air conditioning a final airconditioning is done through cold/hot water running through tubes. 3.C. In split AC area covered is higher than the window AC. It consumes less power. It has the advantage of cooling any place irrespective of its location and just need a passage three inch in diameter so as to connect both sides of split AC. NEW DELHI .C. Though the capital cost is higher but the running cost is very economical.
NEW DELHI .LITERATURE REVIEW IGNOU.
Marketing Inputs The firm’s marketing activities are a direct attempt to reach. process. the emotional consumer. personal selling. size. Chief among these input factors are the marketing mix activities of organizations that attempt to communicate the benefits of their products and services to potential consumers. These inputs to the consumer’s decision-making process take the form of specific marketing mix strategies that consist of the product itself (including its package. NEW DELHI . which when internalized. The model below has three major components: input. and the nonmarketing sociocultural influences. and behaviour. and persuade consumers to buy and use its products. and the selection of distribution channels to move the product from the manufacturer to the consumer.e. and other promotional efforts. direct marketing. problem-solving) consumer and.A MODEL OF CONSUMER DECISION MAKING It presents an overview model of consumer decision-making that reflects the cognitive (i. to some degree. affect the consumer’s purchase decisions. INPUT The input components of the consumer decision-making model draws on external influences that serve as sources of information about a particular product and influence a consumer’s product-related values. attitudes. and guarantees): mass-media advertising. The model is designed to tie together many of the ideas on consumer decision making and consumption behaviour. and output. inform. pricing policy. IGNOU.
Ultimately. which can motivate the consumer to make the purchase. Thus marketing inputs are very important for AC's. Similarly in case of a microwave oven the consumer is affected by the product features. its price. NEW DELHI . IGNOU. the impact of a firm’s marketing efforts is governed by the consumer’s perceptions of these efforts. The consumer develops different perception for different brands because of the differences in the marketing inputs of the respective brands. any promotional scheme and availability of the product (cognitive behaviour). It is also affected by the advertising appeals sent by the marketer for the consumer (emotional aspect).
4. Family 2. NEW DELHI .External Influences Sociocultural Environment 1. Promotion 3. Repeat purchase Output Postpurcahse Evaluation IGNOU. Price Consumer Decision Making Psychological RECOGNIT Process ION Field 1. 3. Trial 2. Informal sources 3. 2. Other noncommercial sources Input Firm’s Marketing Efforts 1. Motivation Perception Learning Personality NEED Prepurchase Search EXPERIENCE Evaluation of Postdecision Behaviour Purchase 1. Product 2.
their awareness of various product choices. articles. are important input factors that are internalized and affect how consumers evaluate and ultimately adopt products. perception. As pictured in the process component of the overview decision model. and subculture. learning. Need Recognition: The recognition of a need is likely to occur when a consumer is faced with a "problem. or an article in Consumer Reports are all specific and direct noncommercial sources of information. phaphlets. NEW DELHI . To understand this process.Sociocultural Inputs : The second type of input.etc and their evaluation of alternatives based on their own prefrence). (2) prepurchase search. and attitudes) that affect consumers' decision-making processes (whether they need or want a microwave oven or not. the sociocultural environment. personality. we must consider the influence of the psychological concepts. Since we see that AC's are a luxury product for the Indian consumer thus the Indian consumer is really effected by the sociocultural inputs. For example. advertisements. an editorial in the newspaper. and (3) evaluation of alternatives. also exerts a major influence on the consumer." IGNOU. although less tangible. their information-gathering activities from shops. Sociocultural inputs consist of a wide range of noncommercial influences. usage by a family member. Process The process component of the model is concerned with how consumers make decisions. The psychological field represents the internal influences (motivation. The influences of social class. the comments of a friend. culture. the act of making a consumer decision consists of three stages: (1) need recognition.
other consumers are desired state types. Past experience is considered an internal source of information. a normal oven no longer bakes or cooks properly).g. such as becoming hungry and purchasing a candy bar from a vending machine. there seem to be two different need or problem recognition styles. The recollection of past experiences (drawn from long-term memory storage) might provide the consumer with adequate information to make the present choice. is characterized as a state in which a problem develops over time. IGNOU. a normal oven or toaster griller no longer keeps a problem when a product fails to perform satisfactorily (e.Among consumers. Prepurchase Search: Prepurchase search begins when a consumer perceives a need that might be satisfied by the purchase and consumption of a product. when the consumer has had no prior experience. The consumer usually searches his or her memory (the psychological field depicted in the model) before seeking external sources of information regarding a given consumption-related need. On the other hand. Complex problem recognition. Some consumers are actual state types.g.. Need or problem recognition also can be viewed as either simple or complex. as the actual state and the desired state gradually move apart. Simple problem recognition refers to needs that occur frequently and that can be dealt with almost automatically.. however. for whom the desire for something new may trigger the decision process. NEW DELHI . In contrast. he or she may have to engage in extensive search of the outside environment for useful information on which to base a choice. who perceive that they have a problem when a product fails to perform satisfactorily (e.
Many consumer decisions are based on a combination of past experience (internal sources) and marketing and noncommercial information (external sources). Additionally.g.e. The degree of perceived risk can also influence this stage of the decision process.. the external search effort was greatest for consumers who had the least amount of product category knowledge. microwave ovens or personal computers) found that. Not surprisingly. and more time was made available for shopping. It follows that the less consumers know about a product category and the more important the purchase is to them. the more time they will make available and the more extensive their prepurchase search activity is likely to be. An examination of the external search effort associated with the purchase of different product categories (e. in low-risk situations. Many consumers prefer to approach a new and somewhat complex decision with more deliberation and consideration of the options (i. In high-risk situations. consumer attitudes toward shopping became more positive. How much information a consumer will gather also depends on various situational factors. firms are assisted in their efforts to devise better products and to promote their products' strongest points. by conducting focus groups and other consumer research on how expectations of a product influence consumers' subsequent interpretation and evaluation of product information.. as the amount of total search effort increased. consumers are likely to engage in complex information search and evaluation. they are likely to use very simple search and evaluation tactics.The greater the relevant past experience. IGNOU. VCRs. TVs. NEW DELHI . the less external information the consumer is likely to need to reach a decision.
they are seen as "inferior"). the evoked set refers to the specific brands a consumer considers in making a purchase within a particular product category. Evoked Set: Within the context of consumer decision-making.. For example: (1) Brands may be unknown because of the consumer's selective exposure to advertising media and selective perception of advertising stimuli: (2) Brands may be unacceptable because of poor qualities or attributes or inappropriate positioning in either advertising or product characteristics: (3) Brands may be perceived as not having any special benefits and are regarded indifferently by the consumer: (4) Brands may be overlooked because they have not been clearly positioned or sharply targeted at the IGNOU. Making a selection from a sample of all possible brands is a human characteristic that helps simplify the decision-making process. The five terminal positions in the model that do not end in purchase would appear to have perceptual problems. It is essential that product be part of a consumer's evoked set if it is to be considered at all.considering competitors' services and/or options that can be added onto the core service). consumers tend to use two types of information: (1) a "list" of brands from which they plan to make their selection (the evoked set) and (2) the criteria they will use to evaluate each brand. (The evoked set is also called the consideration set.) A consumer's evoked set is distinguished from his or his inept set. often consisting of only three to five brands. Regardless of the total number of brands in a product category. which consists of brands the consumer excludes from purchase consideration because they are felt to be unacceptable (e. and from the inert set. a consumer's evolved set tends to be quite small on average. which consists of brands the consumer is indifferent toward because they are perceived as not having any particular advantages.g. NEW DELHI . Evaluation of Alternatives: When evaluating potential alternatives.
consumer market segment under study: and (5) Brands may not he selected because they are perceived by consumers as unable to satisfy perceived needs as fully as the brand that is chosen. In each of these instances. NEW DELHI . Criteria Used For Evaluating Brands: The criteria consumers use to evaluate the brand that constitute their evoked sets usually are expressed in terms of important product attributes. the implication for marketers is that promotional techniques should be designed to impart a more favourbale. IGNOU. perhaps more relevant product image to the target consumer. This may also require a change in product features or attributes (more or better features).
purchase action and finally. information search. cement. based on the extent of consumer’s involvement with a purchase decision and his perception of the degree of differentiation between brands. when consumers seek information about brands and the extent of the information search. two factors are particularly useful in explaining how consumer decide. conceptually and sequentially the following stages are relevant: problem recognition. The matrix below simply illustrate the stages through which the consumer is likely to pass while making different types of brand purchases. Though he may not pass through all the stages for all products choices.DECISION MAKING BY CONSUMER A consumer moves from one stage to another in order to arrive at a final purchase decision. post purchase behavior. However. are influenced by an array of factors such as time pressure. TYPOLOGY OF CONSUMER DECISION PROCESSES PETRCEIVED BRAND DIFFERENCE SIGNIFICANT CONSUMER INVOLVEMENT HIGH LOW Extended problem Solving Tendency to limited or complex decision Problem solving or variety making.g. inertia (Inexpensive pen) steel) LOW IGNOU. biscuits) Dissonance reducing or Limited problem Solving or brand loyalty (e. Given this we can categorize the different decision making processes into four categories. as discussed above. friends’ advice. previous experience. and so on.-AC'S seeking behavior (Ice cream. The stages in the buying process. NEW DELHI . alternatives evaluation.
g. if he feels particularly strongly. and. He might take action quickly. NEW DELHI . confidence.. The search for information would first start in his own memory and. Mostly though in COMPLEX DECISION MAKING situation he is unlikely to feel confident to rely on memory alone IGNOU. he will embark on a path to resolve it depending upon his urgency to act and his environment (e. EPS occurs when consumers are involved in the purchase and when they perceive significant difference between competing brands in the same product field. he will be able to evaluate the available brands. time availability. or more likely he will become more attentive to the product-related information and buy a brand sometime later. financial situation. etc). Such is the case for AC'S. This recognition triggers a need to resolve the problem.Extended Problem Solving / complex decision making. if he feels confident that he has sufficient information already. In such a case the consumer passes through the five stage shown below: COMPLEX DECISION MAKING Problem recognition Feed back Information search Alternative evaluation Post-purchase evaluation The decision process starts with the consumer becoming aware of a problem.
The perceptual process may lead to some interest being aroused in a message to which then the attention will be paid. the highly involved consumer will start to learn how to interpret the information in his evaluation of competing brands.(more so for infrequently purchased brands). First they have to fight through the considerable ‘noise’ in the market to get their message heard. Even so he does not single-mindedly search for information about one particular purchase. the next challenge is to make the message powerful enough to be able to reinforce the other marketing activities designed to persuade the consumer to buy the brand. however. NEW DELHI . one estimate puts it. As he gets more information. these beliefs begin to mould an attitude. a consumer would evaluate them against these criteria deemed by him to be most important. Thus the marketers have to overcome. ask friends). of which. Having overcome these two hurdles. he is likely to ignore the points that do not conform to his prior expectations and interprets some of the other points within his own frame of reference. of the few information sources that he takes notice of. three main problems when communicating a brand proposition. While mentally processing messages about competing brands. they are attentive to less than 2%. In turn. Consumer’s perceptual process protects him from information overload and helps him search and interpret new information. If they can achieve this. Even here. among other things. then there is a IGNOU. If a sufficiently positive attitude evolves. Brand beliefs are then formed. the next challenge is to develop the content of the message in such a way as there is harmonty between what the marketer puts into the message and what the consumer takes out of the message. So he will begin to scan the external source (visit shops. In any one day people are bombarded by hundreds of marketing messages.
not only vowing never to buy that brand again. Without such positive support he will become disenchanted with the brand and overtime will become more dissatisfied. but also influencing others that the brand should not be bought. the consumer would discover its capabilities and assess how well his expectation were met by the brand. He would undertake a post purchase evaluation. Were this to be so. Instead he is likely to follow what has now become a more routing problem solving process. with prior satisfaction would reveal clear intention. Should the customer be dissatisfied though. Here problem solving means that problem recognition would be followed by memory search which. Brand loyalty would ensure which would be reinforced by continued satisfaction. the consumer would look favorably at this company’s brands in future purchase. IGNOU. If he finds sufficiently reassuring information confirming a wise choice. NEW DELHI . With a high level of satisfaction. Once the product reaches home. leading to purchase. Having decided which brand to buy then the consumer would make a purchase. he will become more satisfied. Satisfaction with different brand related dimensions will strengthen positive beliefs and attitudes towards the brand. the consumer would be proud of his purchase and praise its attributes to his peer group.greater likelihood of a positive intention to buy the brand. He is likely to talk to others about his experience. he would seek further information about the purchase to provide reassurance that the correct choice was made. In the event that the customer is satisfied with the brand purchase and repeats it in a relatively short period of time he is unlikely to undergo such a detailed search and evaluation process. assuming a retailer can be found for that particular brand and that the brand is in stock.
Finally. In this type of brand purchase decision. NEW DELHI . Consumer is likely to seek information from several sources. particularly if he receives information that seems to conflict with his reasons for buying. the IGNOU. Dissonance Reducing This type of brand buying behavior is seen when the consumer is highly involved with the purchase. by refusing to discuss it with the person giving conflicting views) or by selectively seeking those messages that confirm prior belief. or what is known as ‘post purchase dissonance’ and would attempt to reduce this state of mental uncertainty. so the marketer should use a multimedia promotional approach.When consumers are deeply involved with the brand purchase and when they perceive large differences between brands they are likely to seek information actively in order to make a decision about which brand to buy. Such consumers may be confused by the lack of clear brand differences. Following the purchases the consumer may feel unsure. But he perceives that competing brands have only minor differences. The consumer would experience mental discomfort. As such brand advertising may succeed by presenting relatively detailed information explaining the benefits of the brand. learning occurs on a selective basis to support the original brand choice. This could be done either by ignoring the dissonant information (for example. Without any firm belief about the advantage of any particular brand. a choice will most probably be made based on other reasons such as a friend’s opinion or advice given by the retailer. It is important for the marketer to identify these attributes. as well as reinforcing its unique differential positioning. the consumer makes a choice without firm brand belief and then changes his attitude after the purchase – often on the basis of experience with the chosen brand.
DISSONANCE REDUCTION Problem recognition Purchase decision Evaluation of brands Brand belief formed By active learning from ads. Even if it takes place it happens with not more than 1% consumers. the advertising should reduce post purchase dissonance through providing reassurance after the purchase. promotional material close to the point of purchase is particularly important in increasing the likelihood of a particular brand being selected. When consumers are involved in a brand purchase. as consumers are unsure about which brand to select.consumer being attentive to positive information and ignoring negative information relating to this brand. any packaging should try to stress a point of difference form competitors and sales staff has to be trained to be “brand reassurer’ rather than being ‘brand pusher’. Similarly. NEW DELHI . This case is not very common in case of AC's but in some cases due to a brand prefrence it may take place. as AC's are a high involvement purchase with significant differences in brands. Also. but perceive very little brand differentiation or lack the ability to judge between competing brands. IGNOU.
Further Search Is Made To Know If Alternatives Have Emerged That Can Be Bought The Next Time. IGNOU. Brand Is Evaluated Only Post Purchase. Prior Evaluation Has Led To The Selection. Passive Recognition Of A Problem That May Be Solved. And Not Because The Bought Brand Is The Best. Variety Seeking Loyalty Inertia A • Various Sources. And Beliefs About It Are Formed Only On The Basis Of Consumption Experience. NEW DELHI . No Further Evaluation Of Brands.TYPE OF DECISION MAKING STAGE AND BEHAVIOUR Type Behaviour Of Complex Decision Making---Microwave Oven Stage In Buying • Pro ble m Re cog niti on Info rma tion Se arc h Customer Proactively Identifies A Problem Customer Passively Recognizes Problem Conscious Recognition Of A Problem That Needs Solution. No Careful Evaluation. Are Tapped Once A Choice Is Made. Consumer Switches Brands For Novelty That Is Assessed Through Packaging. Purchase Is Repeated. Hardly Any External Search For Information Is Made. Including Personal Selling. Purchase Is Pre Meditated. Displays. One Or Two Important Criteria Are Employed To Evaluate. • No Effort Is Spared To Buy The Best Suitable. But No Compromises. Loyalty Continues If The Brand Continues To ‘Perform’. • Alt ern ativ es Eva luat ion Pur cha se Multiple Criteria Are Used For Evaluating Perceptually Different Brands. No Further Need For Information Or External Search. Etc. But Due To Sheer Inertia. Except That It Should Not Cause The User Trouble. No Careful Evaluation Of Brands Is Under Taken: It Is Not Worth The Effort. Purchase Is Repeated. Purchase Is Routine. • Pos t Pur cha se Eva luat ion Careful Evaluation A Positive Result Will Mean Increased Loyalty. Prior Evaluation Leads To Brand Choice.
Carrier Aircon is guaranteed a steady stream of technologically advanced air conditioning in India can match. Dr. It has been recognized by carrier as one of its finest in the world and is arguably the most sophisticated air conditioning facility in the country. Carrier's manufacturing facility Carriers main manufacturing facility and corporate office complex is located on the main Delhi-Jaipur highway. 1Air Conditiioning Company in India today. 1 positioning in the Heavy Air-conditioning segment as well. 1 position in the in the Window AC and Split AC segments and is striving for the No. The company has established the No. Carrier India is the No. IGNOU. By virtue of this 51% holding by Carrier Corporation. Since then the company he founded – Carrier Corporation.CARRIER AIRCON LIMITED COMPANY PROFILE In 1902. and today after almost 100 years. continues to remain the undisputed leader. Carrier Corporation owns 51% of the equity of carrier aircon limited. 40 Kms SW of Delhi. has led the world in air conditioning. Willis Havil and Carrier invented and secured the patent for a revolutionary weather control concept – air-conditioing. India the other 49% is held by FI’s FII’s and a proximately 20. worldwide. USA.000 India investors. NEW DELHI .
stock all necessary spares and are equipped with tools and other equipment required to provide service to our valued customers. Moreover many of their dealers have mobile service vans equipped with mobile phones to give prompt service. IGNOU. In addition to this we have over 400 authorized sales and service dealers in almost every city in the country. In Delhi city they have started with a dedicated call center wherein our customers can login their complaints 24 hours a day. These locations have trained manpower. Service In addition to our 400 dealers. Distribution Carrier India has the widest distribution network of any air conditoning company in India.Carriers range Today Carrier Aircon manufactures the widest and most comprehensive range of air conditioning products in this country. NEW DELHI . including 30 marketing and service offices a list of telephone nos. each of whom forms a service point we have our own service centers at all our office locations. The call center is online with all their dealers who acknowledge the complaint immediately. To refer to our entire gamut of products please refer to the brochure enclosed. on each city is mentioned in the brochure. from Hermetic reciprocating compressors to Chillers.
Their customers A list of their customers reads like the Who’s who of the business world. Their customers are their inspiration and the purpose of their business. NEW DELHI . from government departments to leading private sector companies are using Carrier Air conditioners. Today carrier is also a household name with a major share of our sales going to the residential segment. The most prestigious names. IGNOU. To give them “Comfort” is their ultimate objective.
Later in March 1994. The parent has been providing technology for the products IGNOU. The strong R&D and high quality service standards have enabled Carrier to strengthen its market leadership. Gurgaon . It is a 51% subsidiary of Carrier Corp. NEW DELHI . USA.BACKGROUND CAL was set up by Carrier. Haryana). a division of United Technologies is the world leader in HVAC systems. Registered Office: Narsingpur. It made its maiden public issue in 1987 with this Carrier’s (parent company) holdings was reduced to 40%. hermetically sealed compressors and heat transfer coils.carrierindia.com Carrier Aircon is the market leader in the domestic window air conditioner industry. in 1985 to manufacture airconditioners. It has an assembly unit at Silvassa. USA.122001 Telephone: 01272 323231 Fax: 01272 323230 Website: www. Carrier has a global presence. primarily to take advantage of sales tax benefits. set up in May 94. USA Carrier. though its penetration in Japan (the largest AC market is low). Carrier. the biggest US maker of air-conditioning equipment and a subsidiary of the $ 30 bn multinational United Technologies Corporation. Kherki Daula Post. in 1988. CARR commissioned its main plant at Narsinghpur (Gurgaon. the company made a preferential issue to parent company to increase its stake to 51%.
The face value per share is Rs. 2001.34 crore.95. trading at Rs. as on 18th May. 224. Haryana.Director Robert E Galli .manufactured by Carrier Aircon in India.17 crore. with a market share of around 21 percent in the window AC and 35 percent in the split AC segment. introducing newer and more technologically advanced products.10. This gives the company the ability to respond quickly to the changing market demands.Director Vijay P Gokhale Director Akhil Johri . The stock is currently. Carrier manufactures a wide range of air-conditioners at its plant at Gurgaon.Director P S Dasgupta . Ramesh C Sarin - Chairman A K Srivastava Managing Director J B Dadachanji . As much as 70 percent of the company's revenues come from window AC and split AC segment.Director P C D Nambiar .80 and the market capitalization of the company is around Rs. 23.Director G Raghavan Alternate Director The main line of activity of Carrier Aircon is air conditioners. The company has a share capital of Rs. The consumer durable segment can be segregated into consumer electronics (TVs.4 crore and number of total shares outstanding amount to 2. NEW DELHI . washing IGNOU. VCRs/VCPs and audio systems) and consumer appliances (also known as white goods) like refrigerators.Director J T Bowler Jonathan W Director Ayers - Director Nicholas T Pinchuk .Director G Darnis .
The factors hurting the growth of the industry are rising raw material costs.leadership in every segment of the Indian air conditioning industry through advanced technology. air conditioners (ACs). changing lifestyles.200 retailers. NEW DELHI . price discounts and exchange schemes. stiff competition leading to higher advertisement expenditure. emergence of new companies (especially MNCs). refrigerators. In a bid to counter competition and be more cost competitive the company has IGNOU. out of which 400 will exclusively be Carrier outlets. and washing machines) and supply is expected to continue to outstrip demand. which is witnessing a huge capacity build-up. high quality service and a full range of airconditioning solutions. double-income families.as a result of shift to contract manufacturing. availability of credit. Over the years. Carrier Aircon's mission is . competition from new entrants. The company plans to achieve a Rs 500 crore sales target by the end of the current financial year March 31.130 will be direct retailers and around 700 retailers will be offering multi-brand products. 2001. vacuum cleaners and dishwashers. introduction of state-of-the-art models. delay of capital projects . There is low penetration. in white goods segment with rural markets yet to develop due to infrastructure bottlenecks. Most of the segments in this sector are characterized by fierce competition. Carrier Aircon plans to increase its retail network to 1. There is excess capacity in all the three sub-segments (ACs. There are more than a dozen companies operating in the white goods segment. demand for consumer durable has increased with rising income levels.machines. AC's. 120. increasing consumer awareness and introduction of new models.
818.0 75.811.032 2.0 37.0 2.738.87% +2.95% -6.0 2.538 2.072.undertaken many strategic initiatives namely resolving of labor unrest.9% -5. warranty and increased ad-spend. The sales breakup of the company for FY01 and FY02 are as follows: Period ended Sales value (Rs mn) Chillers Compressors Room air conditioners Stabilizers Sales volume (unit) Chillers (Nos) Compressors (Nos) Room air conditioners (Nos) Stabilizers (Nos) Unit realisation (Rs/unit) Chillers (Nos) Compressors (Nos) Room air conditioners (Nos) Stabilizers (Nos) 101.35% 184.0 +11.04% -3.8% 03/01 03/02 % Change IGNOU.692 7.4 2.0 78.93% -23.88% -2. NEW DELHI .2 6.4% +7.027.366 35.0 6.797 7.373.779.9 232.534.728 114. launch of a new retail thrust in the form of dealer financing.03% 1. introduction of a new global product range.33% -24.0 2.5 +26.15% -0.189 37.163.9 2.393.727 +12.7 206.0 28.2 275.
IGNOU. Carrier Aircon is currently the largest manufacturer of comfort air conditioners (73% of FY02 sales) in India. Industrial AC's account for 6% of the company's sales.PRODUCTS Air-conditioners have the highest market share in split air conditioners in India. NEW DELHI .
Carrier has a strong nation-wide infrastructure with around 20 offices and 400 odd exclusive dealers. there are over 400 Carrier Aircon exclusive dealers and 60 Carrier compressor dealers in India. NEW DELHI . It has successfully introduced finance schemes that have taken airconditioners out of the luxury category and made it affordable for the home buyer.SWOT ANALYSIS Strengths: First air-conditioning company to introduce the concept of a Comfort Shop. First to develop exclusive dealer network in the country. It has a strong setup. Weaknesses: Highly dependent on its parent company for R&D and technology support. Today. Opportunities: Confederation of Indian Industry (CII) has urged the government to reduce special excise duty(SED) on air-conditioners from 16% to 8% in the forthcoming budget. Willis Carrier Engineering Center. IGNOU. to provide technological support to develop new products and upgrade existing ones.
Increased threat from cheaper imports. Advent of internet provides an excellent opportunity to reach to a large base of customers and cut costs. NEW DELHI . 250 m) characterized with low penetration level of consumer durable. especially from China IGNOU.Growing Indian middle class (approx. Threats: Likely to face fierce competition from domestic companies as they have well-acknowledged brands. an extensive distribution network and better insights about the local market conditions.
The company plans to phase out ozone depleting CFCs and instead use HCFCs in its ACs.000 room ACs and 60. 1. CARR is not a very active player in central AC. CARR has a countrywide marketing network of about 406 exclusive dealers. who are technically trained for efficient marketing and servicing.Hermetically sealed compressors (the main component in an AC) and heat transfer coils are backward integrated products. The company has the capacity to manufacture 36.5. which are also sold to other AC manufacturers. The total capacity of AHUs is 300 units and of chillers is 150units. NEW DELHI . to demonstrate live the working of its products. They have recently launched the ‘Global’ series of high wall split room ACs in the 1. It has decided to expand its compressor capacity from 60000 units to 110000units.CARRIER AIRCON LTD Room ACs CAL manufactures window ACs of 1. However the company has the facilities to manufacture chillers and AHUs(air handling units). 2. Besides regular R&D work undertaken by the parent company enables CARR to introduce new products.000 compressors. 1. The company has a network of 18 Carrier Comfort Shops in leading cities.5 and 2ton (TR) and split ACs ranging from 1 TR to 15 TR.3 and 4 TR range. IGNOU.
an engineering head for R&D operations and director services. names like SIKORSKY. the parent is also increasing its investments in core technology including compressors. which include zero percent finance schemes. It has also taken some new marketing initiatives.Recent developments CAL intends to strengthen its existing service network. CAL has recently introduced new and more efficient room ACs with specialized features like carbon filters. The company is in the process of setting up call centres in the major metros to improve after sales services. etc.com. The company has sold products worth Rs10mn online through a tie up with jaldi. IGNOU. marketing chief. five-year warranty schemes and doubling of its ad and promotion spends. In addition to the new range of products. CAL has outlined an e-business strategy as per which 30% of its supplies would be procured through B2B e-commerce. The company has also put in place a new management team for operations. a new Managing Director and CFO. The company’s web site is incorporating a facility for NRIs to gift ACs in India. OTIS and. NEW DELHI . PRATT & WHITNEY. a FORTUNE 500 company which in its fold amongst others. This business would also target the secondary market and in the long run help improve margins. coil. CARRIER is a part of UNITED TECHNOLOGIES. HAMILTON STANDARDS. The combined technological resource sharing amongst these global giants helps keep CARRIER at the forefront of the industry.
IGNOU. Some of such dealers having very sound technical know how. and project exposure has proved to be good air conditioning contractors.CARRIER AIRCON LIMITED. Stock of all the spares needed is available either in the factory at Gurgaon or at local offices from where warranty services are provided. INDIA Technical execution & service support is available to Carrier's India from Carrier's Asia Pacific head quarters in Singapore for any job involving new generation equipment launched by Carrier or otherwise. Carrier is known for its extensive dealer network. They are capable of undertaking any size of project under our guidance and supervision. NEW DELHI .
280 billion). Noise level. the CARRIER Flotronic chillers have been utilized in diverse applications like schools. will get comfort within the reach of millions. Field serviceability. gives you the purest air. that takes on the adverse environmental conditions of the future. the great looking Hi-Wall and the futuristic and compact Slim Pac. On the other. the air-conditioner designed for the next millennium. With operations in 165 countries. inherit pure air for a healthy living! Carrier Corporation US is the global leader in air-conditioning with a turnover today of about US$ 6. CARRIER has combined the advanced temperature controls screw technology to develop the screw Chiller. taking in to cosideration all the needs of customers such as. among other things.5 billion (Rs. On one hand. you will never have to compromise with your comfort indoors. Millennia.FUTURE GENERATION PRODUCTS For more than a decade. the Designed For extra philosophy. The Global Series is armed with the DFX. Now you can stop worrying about the growing pollution and let your generations. offices & industrial process applications worldwide. Carrier also offers the ultimate in split air-conditioners. So no matter what becomes of the outdoors. The chiller has been developed after extensive research & development by UNITED TECHNOLOGIES R & D center. With a history of proven performance & reliability. NEW DELHI . the Carrier portfolio includes 350 air- IGNOU. size of equipment. equipped with Low Temperature Catalyst (LTC) and Bactericidal Enzyme Filter Media (BEFM). the top-of-the-line Celesta and Aspira of the Global Series. Power consumption.
Carrier has another state-of-the-art manufacturing facility in Daman. the Sistine Chapel in Rome among others. This situation can be harmful not only to IGNOU. windows splits and chillers supported by strong R&D facility. Today. NEW DELHI . This information may at times be tempered and mislead. Carrier Corporation owns 51% of the equity in Carrier Aircon Limited. India.000 Indian investors.conditioning products. Heat Ventilation & Air-conditioning industry in India is undergoing a revolutionary change and customer is increasingly becoming interested and curious about the information being fed to him about Air-conditioning from various sources. Its operations in Gurgaon are spread across 20 acres having full-fledged manufacturing facilities starting from compressors. the Imperial Palace in Japan. Carrier started its operations in India with the setting up of Carrier Aircon Limited in 1987. the other 49% is held by approximately 20. the Great Hall of the People of China. The competitive advantage of Carrier Aircon Limited derives itself from the fact that Indian consumer has access to advanced technology and air-conditioning products from the world wide product portfolio of Carrier. The Corporate office is also located in the same campus that gives Carrier fast and effective control over the product decisions. HVAC. Carrier Corporation has provided air conditioning solutions for some of the most famous landmarks in the world: The White House in the USA. resulting in confusion among some customers. the luxury liner Queen Elizabeth II. there are over 400 Carrier Aircon exclusive dealers and 60 Carrier compressor dealers in India.
Air-Handling Units & the Big Chillers. In fact Carrier India has largest number of models available. The probability of these increases as the competition. where all our products are rigorously tested before the launch. IGNOU. Carrier Aircon has the best & World Class Air-conditioning Research & Development Center in INDIA. in the shape of the newborn multi nationals has been spreading in India from the last few months. Duct Free (Splits). Fan Coil Units. it becomes our moral responsibility to educate the consumers about the ground realities. which no other competitor can match. Carrier launches its World wide latest products (like Global Series in Window & Split Air-conditioners segment) in India simultaneously with other countries. NEW DELHI . Ducted Air-conditioners. These superior models incorporating contemporary international features are ideal for residential and moderately sized commercial applications providing wall to wall air conditioning with no chilled corners or warm zones. Carrier Aircon has the State-of-the-art manufacturing base in India (Gurgaon & Daman) to produce the widest range of products in terms of Window.the customers but can result in bringing bad name to the entire HVAC industry. A feature. As a Worldwide giant and leader in Air-conditioning industry. positive and correct decision. which assists him in making objective.
Common Features - Global Series Window ACs Splash-up System This adds to convenience and performance as well as appearance, because there’s no need for a drain hose to carry off water. Slide-out Chassis The construction of Carrier’s window-type air
conditioner, allows easy installation even in high places. service. Slide-out chassis facilitates after-sales
Fresh Air The vent-control option discharges the stale air out of room, and at the same time frsh air can enter the room. To enable the fresh air to enter the room the vent has to be kept in ‘OPEN’ position. 7 Element Lanced Fins
Unique Equilateral design enables better heat transfer and gives better cooling.
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Cross-Hatched/Internally Grooved Copper Tube The inside of the copper tube features grooves which dramatically increase exchange efficiency. 5 Year Warranty Every Global Series window room air-conditioner comes with a 5year warranty on the compressor. Add-on Comprehensive
Maintenance Contract options are also available. Suction Slinger Fan Uniquely designed fan with radically positioned blades generate higher air quantity. Special suction slinger ring uses the condensate water to enhance cooling performance. Carrier Compressor Every Carrier air-conditioner is built around world class, power saving Carrier compessors, manufactured to the quality standards of Carrier Corporation, USA. Reciprocating compressors ensure : • • • • • • High energy efficiency ratio; low power consumption Wide operating voltage (187V to 253V) Built in safety features for reliability and durability Low noise Light, compact and available in 1.0, 1.5 & 2.0 tonnes. Rotary compressor available in select models.
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Multifunctional filters to purify air The Global Series air-conditioners are equipped with the state-ofthe-art Filters - the Bactericidal Enzyme Filter (BEF) and Low temperature Catalyst - (LTCMD2). The BEF filter doesn’t merely trap bacteria, it kills them. The LTC-MD2 eliminates cancer-causing substances which comprises of formaldehyde. Features • • Pre-filter traps dust particles. Bactericidal Enzyme filter actually kills Bacteria, Fungi, Viruses and other micro-organisms by Lytic Enzyme action, thereby preventing secondary contamination of the room environment besides removing dust particles and smoke. • Low Temperature Catalyst removes harmful and unpleasant odours from the room environment, by catalytically breaking them down into non-odourous compounds. • Specifically removes cancer-causing Formaldehyde commonly present in room environment. • This filter also has a long life - atleast 10 years.
4 -Stage Filter This filter is designed for the new millennium. It has four stages of filteration to process the air. The standard filter to get rid of larger dust particles and the other three special filters to make the air bacteria-less, smokeless and odourless.
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DYNA The lightweight Dynamic Performer from the Carrier Family. Features and Benefits of DYNA Rotary Compressor Light-weight air-conditioner 4-way air distribution Designed for hi-ambient conditions Pure air Anti rust Stylish aesthetics IGNOU.0 Ton. as well as the suspended particulate matter present in the air.Pre-filter for removal of larger dust particles.Features 1st Stage .Persimmon Catechin filter traps and kills bacteria. It is equipped with features to give you power saving and better aesthetic experience. Available in 1. NEW DELHI . 2nd Stage . 3rd Stage .An Electrostatic filter traps minute particles of smoke.
anti-rust mechanism and new looks makes this model stand apart. Features and Benefits of OPTIMA No field lubrication 4-way air distribution Designed for hi-ambient conditions Powerful cooling Anti rust Stylish aesthetics 2-way removable filter Pure air IGNOU.0 tonnes. better heat transfer. powerful motor. Available in 1.5 and 2. Thus vowing you and your family with optimum performance in the worst of atmospheric conditions.Easy accessible filters OPTIMA The faster cooling. NEW DELHI .
54 Reciprocatory NE 1900 BB PSC 2 TR 7.Technical Specifications .0 24000 2850 480 8.5 TR 5.43 18600 1950 410 9. NEW DELHI .Optima Model Nominal (Btu/hr) Power input (Watts) Air circulation (CFM) EER Type Compressor Model Type Fan Motor Cooling capacity (KW) 1.42 Reciprocatory NE 2100 BB PSC 2 1250 230±10%-1-50 468x673x744 870 R-22 No of speeds 2 Nominal speed(rpm) 940 230±10%-1-50 468x673x744 650 R-22 Power supply Unit Dimensions(mm) Refrigerant Charge (GMS) Refrigerant (V-ph-Hz) HxWxD IGNOU.
With carefully selected eye-pleasing design and colours. Features and Benefits of Celesta Digital LCD remote control Filter cleaning indicator (filter itself) Turbo Sleep mode Auto timer on/off Room temperature indicator Indoor Air Quality filters for healthy & purified air No field lubrication Quiet operation 4-way air distribution IGNOU.CELESTA Celesta is a designer's air-conditioner. NEW DELHI . It is designed for the new millennium! Fully featured and equipped with Digital LCD remote control to give you a celestial air conditioning experience. beauty personified.5 and 2. in other words. Available in 1.0 tonnes. Celesta is all set to capture the heart of your better half.
0 24000 2850 480 8.42 Reciprocatory Fan Motor Nominal 940 speed(rpm) Power supply Unit Dimensions(mm) Refrigerant Charge (GMS) Refrigerant (V-ph-Hz) HxWxD 230±10%-1-50 468x673x744 650 R-22 1250 230±10%-1-50 468x673x744 870 R-22 IGNOU.54 Reciprocatory 2 TR 7.Designed for hi-ambient conditions Powerful cooling Pure air Anti rust Stylish aesthetics Easy accessible filters Technical Specifications .5 TR 5.43 18600 1950 410 9. NEW DELHI .Celesta Model Nominal Cooling capacity (KW) (Btu/hr) Power input (Watts) Air circulation (CFM) EER Type Compressor Model Type No speeds of NE 1900 BB PSC 2 NE 2100 BB PSC 2 1.
Silencia True to its name. Features and Benefits of Silencia Quiet operation High Energy Efficiency Ratio Rotary Compressor Powerful cooling Stylish aesthetics Anti rust Slide in slide out chasis Easy accessible filters 4-way air distribution Green fins 12 hour programmable timer* IGNOU. this machine is equipped with features that gives you a comfortable and silent air -conditioning experience! Available in 1. NEW DELHI .0 and 1.5 tonnes.
0 TR 3.5 12000 1263 360 9.5 Rotary Totally Enclosed Power input (Watts) Air circulation (CFM) EER Compressor 230±10%-1-50 230±10%-1-50 428x659x730 Manual 428x659x730 Manual IGNOU.5 TR 5.Silencia Model Nominal (Btu/hr) Cooling capacity (KW) 1.25 18000 1894 450 9.5 Type Type Fan Motor No speeds Power supply Unit Dimensions(mm) Control (V-ph-Hz) HxWxD of 3 3 Rotary Totally Enclosed 1. NEW DELHI .Technical Specifications .
An elegant home accessory. it is designed to blend with the décor any room. IGNOU. at window level or as a low wall Indoor Unit : Compact. Features and Benefits of SIERRA INFINITY Modular Air Conditioning System : This system comprises an outdoor unit housing the condenser and patented compressor giving noise-free comfort and an indoor unit which can be installed anywhere up to a distance of twenty five feet from the outdoor unit. light and sturdy. 3 & 4 ton capacities. Beyond this distance.5. Under the ceiling. 1. the refrigerant charge needs to be adjusted according to site Flexible Installation : Can be installed anywhere. Remote Control : Offers one-touch control of aircon functions with state-of-the-art corded remote. the Sierra Infinity combines a soft-touch remote control. 2. It is built rugged to face the toughest Indian summer. NEW DELHI . noiseless working and the comfort of placing it anywhere you want to. with no screws visible.SIERRA INFINITY Great value for money. sleek lines. Available in 1.
Machining and superb Materials Technology. Easy Maintenance : Slide-out feature keeps maintenance simple and convenient Auto Restart Function : This feature (optional) allows the unit to return to its original operating mode after power failure.wide operating voltage. Air Purification System : A standard nylon net Air Filter effectively removes large micro particles ( up to 10 microns) from the room-air. NEW DELHI . minimal noise. Three levels of cooling : Ergonomically designed blower for three levels of cooling. undisturbed flow and low noise levels brought together through Computer Aided Design. durability and unmatched reliability. Outdoor Unit : This unit houses the power-saving Carrier compressor which provide a range of comfort features specially suited for Indian conditions . The powder-coated outdoor unit is allweatherproof being anti-corrosive. thus minimizing the disturbances to the occupied area. and is ideal for coastal areas IGNOU.Silent Blower Designs : A silent blower for smooth.
single-50 Direct Driven DIDW Forward curved Centrifugal fan 2 2 3 1 1 1 Horizontal Permanent Split capacitor Type 1 1 1 1 92 (1/8) 920 541 740 320 60 1 92 (1/8) 920 541 740 320 62 R-22 80 110 120 1550 1950 2750 4050 5100 1 92 (1/8) 920 541 740 320 64 1 150 (1/5) 920 541 1030 435 105 1 150 (1/5) 920 541 1030 435 110 Propeller Fan 1 1 25 37 37 (1/30) (1/20) (1/20) 920 850 800 610 760 260 32 1250 1200 1150 610 760 260 34 1075 1000 925 610 1110 260 50 Corded IGNOU.Technical Specifications .Sierra Infinity INDOOR UNIT Model Nominal (Kcal/hr) Cooling 42DN 012 42DN 012 42DN 012 OUTDOOR UNIT 51MSB 51MSB 51MSB 51MSC 012 018 024 036D 12000 3000 18000 4500 24000 6000 36000 9000 51MSC 048D 48000 12000 - (Btu/hr) 12000 18000 24000 3000 400 (189) 4500 525 (247) 6000 700 (330) Nominal air volume CFM (L\sec) Power Supply Type Fan Qty Discharge Type Qty Fan Motor Power Watts(HP) Hi Speed Low Speed Medium Speed Ht (mm) Dimensions Width (mm) Depth (mm) Net weight (Kg) Refrigerant Power consumption Control type 230±10%. NEW DELHI .
IGNOU.5. economical running and futuristic styling perfectly complement residential and small commercial applications. 4. NEW DELHI . Silent Blower Design : For smooth undisturbed airflow and low noise levels. 3. great performance. this new generation Hi-Wall Split Air-Conditioner from Carrier is available with a full-function cordless remote control. Wide-Angled Airflows : Special outward-curving louvers ensure uniform cooling. 2.HI-WALL K-SERIES Great looks. Air Purification System (Optional) : For clean air devoid of polluted particles. Its advanced design.0.0. Features and Benefits of HI-WALL K-SERIES Remote Control Options : One touch aircon functions available in cordless versions for easy access.0 ton capacities. Available in 1.
NEW DELHI .Technical Specifications .Hi Wall K-Series Units INDOOR UNIT 42KKL 018 42KKL 024 6000 24000 227 480 OUTDOOR UNIT 51MSB 51MSB 024 018 4500 18000 6000 24000 51MSC 51MSC O O 36D 48D 9000 36000 12000 48000 - (Kcal/hr) Nominal cooling capacity (BTU/Hr) (L/sec) Nominal air qty (Cfm) (Type) Fan (Qty) Discharge Type Qty Power (Watts(HP)) Fan Motor Hi-speed Med-speed Low-speed Dimension WxHxD Type Compressor Model Qty Net weight Refrigerant Power (Watts) (Kg) 4500 18000 209 440 Centrifugal Cross Flow One Horizontal/Down Permanent Split capacitor One 40(1/19) 1250 1150 1050 50(1/15) 1350 1250 1150 Propeller fan One Horizontal Permanent Split capacitor One 92(1/8) 150(1/8) One 920 740x513x320 1030x694x435 1100x335x205 12 R-22 60 80 1950 14 Reciprocating NE1900 BB 1 62 NE2100 BB 1 64 R-22 2750 4050 5100 NE1900 NE2100 BB BB 2 105 2 110 IGNOU.
0TR 6000 24000 9.0TR 12000 48000 9.0TR 6000 24000 - OUTDOOR UNIT 51MSB 51MSB 51MSCO 51MSCO 018 024 36D 48D 1. economical running and futuristic styling perfectly complement residential and small commercial applications.9 4. 2.HI-WALL P-SERIES Great looks.5TR 4500 18000 230±10%-1-50 590 53KPD 022703 2.of Speeds Fan Motor Hi-speed Med-speed Low-speed Dimensions Width (mm) Height (mm) Depth (mm) Type Make Compressor Model Qty Net weight Refrigerant Power Consumption (Watts) 53 (Kg) 535 (Units) (Kcal/hr) (BTU/Hr) INDOOR UNIT 53KPC 018703 1.2 2.5.1 3. Its advanced design. Available in 1.5TR 4500 18000 9. great performance This new generation Hi-Wall Room Split Air-Conditioner from Carrier is available with full-function remote control.4 230±10%-1-50 Permanent Split capacitor Three 1140 1066 995 1080 295 185 14 R-22 53 1280 1140 1032 1080 295 185 14 Permanent Split capacitor One 920 920 920 740 541 320 740 541 320 1030 694 435 1030 694 435 Reciprocating Carrier NE1900 NE2100 NE1900 NE2100 BB BB BB BB 1 62 1 65 R-22 1950 2650 4050 5100 2 105 2 110 IGNOU. Technical Specifications . 3 & 4 ton capacities. NEW DELHI .P-Series Units Model Feature Nominal cooling capacity ERR Power Supply Air Circulation (V-ph-Hz) CFM Type No.0TR 9000 36000 8.
2. virus. ionised particles and mould spores. the indoor unit utilizes the space saving two-vent evaporator system topped off by a high gloss powder coating celebrating aesthetic design. pollen. smoke. Air Purification System : With an Air Filter. Available in 1. IGNOU. 3 & 4 ton capacities. 1. Cordless Remote Control : The sleek LCD cordless remote incorporates a timer and sleep mode along with a real time clock. this tri-action effectively removes secondhand dust. Enhanced Efficiency : High EER reciprocating compressor and double vent heat exchangers provide efficiency and low operating costs while the Xhatch copper tubes and LSW (lanced sine wave) technologies effect faster cooling. bacteria. Features and Benefits of HI WALL-G-SERIES Post-modern Design : With an accent on compactness. Sleek lines. soot. NEW DELHI .HI WALL-G-SERIES International styling in compact size. noiseless running and an international air purification system distinguishes the Carrier Hi-Wall Global Series of split air-conditioners.5. Active Carbon Filter (optional) and the Electrostatic Air Filter (optional).
Hi Wall G-Series Units INDOOR UNIT 42KGB 012 42KGB 012 4500 18000 271 575 42KGB 012 5500 24000 271 575 OUTDOOR UNIT 51MSB 012 3000 12000 51MS 51MS 51MS 51MS B B C C 018 024 036D 048D 4500 6000 9000 12000 18000 24000 36000 48000 - Nominal cooling capacity (Kcal/hr) (BTU/Hr) (L/sec) (Cfm) (Type) 3000 12000 133 280 Nominal air qty Centrifugal Cross Flow One Horizontal/Down Permanent Split capacitor One 24. undisturbed flow and low noise levels brought together through Computer Aided Design.5(1/31) 1150 1050 1000 24.2 R-22 14 14 Reciprocating NE2000 BB 1 60 R-22 80 80 1550 Compressor Model Qty NE190 NE210 NE190 NE210 0 0 0 0 BB BB BB BB 1 62 1 64 2 105 2 110 Net weight Refrigerant Power Control Type (Kg) (Watts) 40 1950 2750 4050 5100 Wireless handset IGNOU.Silent Blower Design : A silent blower for smooth.5(1/31) 1150 1050 1000 Propeller fan One Horizontal Permanent Split capacitor One 92(1/8) 920 1030x694x43 5 150(1/8) Fan (Qty) Discharge Type Qty Fan Motor Power (Watts(HP)) 16(1/46) Hi-speed Low Medium 1050 950 850 Dimension WxHxD Type 815x260x18 1080x295x18 1080x295x18 740x541x320 5 5 5 9. Machining and superb Materials Technology Technical Specifications . NEW DELHI .
The outdoor unit houses the condenser and patented compressor giving noise-free comfort while the indoor unit allows you the choice of installing it anywhere. Powerful. And it is easy to install.SLIMPAC-N-SERIES Slim. The new Carrier Slimpac split air- conditioner that's way ahead of the competition. Features and Benefits of SLIMPAC-N-SERIES Self Diagnostic Function : The intelligent electronic circuitry saves a tremendous amount of troubleshooting time and reduces maintenance bills. Is swivelling louvers distribute air quickly and uniformly while its elegant contours blend perfectly into any decor. Modular Air Conditioning System : Suits all applications. making it ideal for cooling large rooms with minimum disruption to the decor. This floor standing unit saves valuable room space. NEW DELHI . IGNOU. Stylish. Available in 3 ton.
pollen.Air Distribution System : With an Air Filter. smoke. Active Carbon Filter (optional) and the Electrostatic Air Filter (optional). this tri-action effectively removes secondhand dust. Remote Control : One-touch control of aircon functions available with a LCD cordless remote. A pre-filter and drain tray treated with anti-fungus prevents formation of moulds thereby contributing to cleaner and healthier air. soot. Air Filter : The standard nylon net Air Filter effectively removes large microparticles (up to 10 microns) from the room air. Digital Control Display : Allows easy manual operation of the unit. three-speed fan movement and auto swing of louvers can be set at the press of a button. Ambient temperature. NEW DELHI . IGNOU. ionised particles and mould spores. bacteria. virus. Protective Casing : Aesthetically pleasing casing made from High Impact Polystyrene (HIP) to add rigidity and strength.
Indoor Unit : Intelligent. undisturbed flow and low noise levels brought together through Computer Aided Design. low running cost and unmatched reliability. Machining and superb materials. Noiseless. Outdoor Unit : The outdoor condensing unit houses the power-saving Carrier compressor with a wide range of comfort features specially suited for Indian conditions . silent operation. Technical Specifications . Elegant. NEW DELHI .wide operating voltage.Slim Pac N-Series Model 53SC6(A) 51MSCO36D 36000 9000 230±10%-1-50 4150 21 - Nominal cooling Capacity (Btu/Hr)36000 (Kcal/hr) 9000 Power Supply (V-ph-Hz) Power Consumption (W) Current (Amp) Nominal (CMH) Fan Type Qty Discharge Air volume 230±10%-1-50 430 1. This sleek performer is the perfect complement to designer decor in large rooms Silent Blower Design : A silent blower for smooth.8 (CFM) 820 386 SISW Centrifugal Blower Propeller 1 1 Horizontal Horizontal fan IGNOU.
Power Hi-speed Med-speed Lo-speed Control Type Dimensions W x H x D (mm) Compressor Type Model Qty. Refrigerant No of units Net Weight (Kg) Motor Permanent Split capacitor Permanent Split 1 1 (HP) 1 / 6 1 / 930 920 820 740 Wireless handset 600 x 1800 x 320 1030 x 665 x 435 capacitor 5 R-22 1 53 Reciprocating NE 1900 2 R-22 1 76 BB IGNOU. NEW DELHI .Fan Type Qty.
housing the noise-free condensor and the patented compressor. e.g corners. The outdoor unit. In the unlikely case of a malfunction. sits comfortably outside. It is ideal for unused spaces. you can place the indoor unit wherever you choose. the source of error is indicated on the Digital Display Panel. This saves a tremendous amount of troubleshooting time and reduces Maintenance bills. The pre-filter and the drain tray are treated with anti-fungus to prevent the formation of moulds. The Global Series Slim Pac is the most futuristic air-conditioner in its class. soft touch remote control and noiseless working. The Intelligent Air-conditioner : The intelligent electronic circuitry of the Slim Pac incorporates a 'self diagnostic' function. Packed with features like self-diagnosis. NEW DELHI . in commercial areas. The Purest Air Room : The standard net Air Filter effectively removes large microparticles from the room air. Features and Benefits of SLIMPAC-G-SERIES Flexible Installation : With the Slim Pac's Modular Air Conditioning System. thereby giving you cleaner and healthier air. full protection device.SLIMPAC-G-SERIES The ultimate cooling machine. it is ideal for commercial spaces. IGNOU.
You can also use its oscillating louvers to focus cooling in one direction. you can control all the functions of the Slim Pac from anywhere in the room. allows easy manual operation of the unit. on the indoor unit. With it you can set ambient temperature.Easy Operation : The Digital Display Unit. three-speed fan movement and auto swing of louvers at the press of the button. Weather Control At Your Fingertips : With the sleek LCD cordless remote. Wall-to-wall Cooling : The four-way Air Distribution System allows uniform cooling of the entire room. This gives superior rigidity and strength that protects the internals from any accident. Durable Casing : The aesthetically appealing casing is made of High Impact polystyrene HIP. NEW DELHI . IGNOU.
g corners. IGNOU.Engineered Perfection Inside.wide operating voltage. conference halls. noiseless working. And where space is at a premium. with the three speed fan. Computer Aided Design/Machining(CAD & CAM) coupled with superb materials technology has brought about an exceptionally silent blower. Be it restaurants. it's super slim design allows you to use otherwise unusable areas. Not Heard : Now you can enjoy a good night's sleep without hearing even a whisper from your air-conditioner. Air-Conditioners Should Be Felt. economical running and high durability. It gives a wide range of features especially suited to Indian conditions . A smooth. NEW DELHI . Designer Appeal Outside : This sleek performer is the perfect complement to designer decor in large rooms. e. Built To Last : The condensing unit houses the hemetic reciprocating compressor. undisturbed flow of air keeps noise levels low and air movement high. Three levels Of Cooling : Depending upon prevalent weather conditions. you can choose between three different levels of cooling. shops or living rooms.
433 200 OUTDOOR UNIT 51MSB024 2.430 4700 IGNOU. NEW DELHI .50 Sirocco Fan 1 Horizontal 1 1/10 Cordless 500x1750x256 47 R-22 3/19 3/8 2.50 Propeller Fan 1 Horizontal Permanent Split Capacitor 1 1/8 740x541x360 Reciprocating NE 2100 BB 1 63 R-22 2/16 1/8 3.50 Propeller Fan 1 Horizontal 51MSC048D 4.196 2900 1 1/5 1030x694x435 Reciprocating NE 2100 BB 2 110 R-22 2/17 3/8 8.Technical Specifications .0 24000 6000 230± 10% -1 .Slim Pac G-Series INDOOR UNIT Model Capacity (Tr) Nominal cooling (Btu/Hr) (Kcal/Hr) Nominal Air Quantity Power Supply CFM(CMH) (V-ph-Hz) Type Fan Qty Discharge Type Fan Motor type Qty Power(HP) Control Type Dimensions WxHxD(mm) Type Compressor Model Qty Net Weight Refrigerant Rows/FPI Coil Tube Dia (inch) Face Area(sq ft.0 24000 6000 620(1054) 230± 10% -1.) Power Consumption (Watts) (Kg) 42SD3C 2.0 40000 12000 230± 10% -1 .
bacteria. pollen. patented components and innovative materials give you unparalleled performance. The outdoor unit houses the condenser and patented compressor giving noise-free comfort while the indoor unit allows you the choice of installing it anywhere. Features and Benefits of CASSETTE Modular Air Conditioning System : Suits all applications. ionised particles and mould spores. NEW DELHI . Available in 2 and 4 ton capacities. Active Carbon Filter (optional) and the Electrostatic Air Filter (optional). soot. Ideally suited for rooms with low cross beamed ceilings. IGNOU. the Cassette's advanced design.CASSETTE Unobtrusive Performer The Ultimate in comfort for commercial buildings. This tri-action is highly effective in removing secondhand dust. Air Purification System : The three-phase Air Purification System consists of an Air Filter. smoke.
three or two sides. selectable operating mode. from the coils to the condensate drain pump.5 kg) and an approximate height of 1 foot. The return air is filtered at the centre of the grille and can be distributed on four.are optimised to achieve exceptional overall performance. air distribution mode and 24-hours programming with power failure restart. Patented Grille Design : Designed and patented by Carrier. makes handling easy. Quiet Comfort : Outfitted patented wing-shaped blades and a centrifugal fan design improves air-flow and considerably reduces noise levels. NEW DELHI . IGNOU. fan speed. Simplified Installation : Exceptional installation versatility and simplicity. integrated installation while a low grille weight (2.Remote Control : A state-of-the-art LCD wireless remote with large liquid crystal display. Its 575 x 575 mm dimensions suspended allow ceiling fast and An perfect integration control with box standard speeds tiles. the grille permits increased air throws without creating draughts for the occupants. All components.
specially suited to Indian conditions .a wide operating voltage. economical running and high durability. Special outer-curving louvers ensure uniform cooling. continuous air sweep or automatic positioning.97 1 1/5(150) 920 9. Outdoor Unit : The outdoor unit houses the power-saving Carrier compressor that gives a wide range of comfort features.ft/min Type Qty (Nos ) Fan Motor 40GKX024 6. extremely low noise. Technical Specifications – Cassette INDOOR UNIT OUTDOOR UNIT Model Nominal cooling capacity (kW) (Btu/hr) Air flow speed (l/s)cu.11 51MSCO48D 48000 Power (HP -Watts) 1/22(34) Hi-speed (rpm) 1020 Med-speed (rpm) 940 Low-Speed (rpm) 780 EER - IGNOU. NEW DELHI .Air Director System : Motorised louvers offer the option of six selectable air-flow directions.7 23000 (250)530 1 51MSB024 24000 Permanent split capacitor 1 1/8(95) 920 7.
Type Compressor Model Qty Nos Power Input (Watts) Piping couplings Filter Sound Pressure level dB"A" Height (mm) Net Dimensions Length (mm) Depth (mm) Net weight (Kg) Power Supply (V-ph-Hz) 84 Flare Reciprocating NE 2100 BB 1 2800 2 5100 665 1030 435 110 Polypropylene net type 37 298 575 575 19 513 740 320 65 230±10%-1-50 230±10%-1-50 IGNOU. NEW DELHI .
which claims to be the leader in India. IGNOU. said company officials. They are focussing on capturing 30 per cent market share within two years and further consolidating their position in the Indian AC market. The products are from its international range but have been adapted to Indian conditions. P-series is equipped with a sound minimised air management system with an indoor unit cross flow fan and air discharge to provide quiet running. today announced the launch of a new range of `P-series' high wall split room ACs and a `rotary' range of window ACs. Carrier Aircon. Carrier plans to expand its retail presence in India to further strengthen its distribution and customer service network. The products are targeted at residential and small commercial application and are available in one to four-tonne capacity. competition in the burgeoning air-conditioning has begun hotting up.CARRIER AIRCON LAUNCHES P-SERIES With summer knocking on the doors. NEW DELHI . The rotary range has four variants with an improved compressor that consumes less electricity.
OBJECTIVE OF THE STUDY To study the Indian Air Conditioner Market with reference to present trends and major players. NEW DELHI . which of the new variants of AC has potential to be launched by the Company.e. Air-conditioner) To study and list the Products of Carrier Aircon and to find out through Dealer survey. To find out the areas of improvement for the company through the dealer survey. To do a market research through a Dealer survey to identify the attributes that the buyer looks in the product (i. IGNOU.
can be termed as research. • Primary Data It consists of original information gathered for the specific purpose. • Secondary Data It consists of information that already exists somewhere having been collected for another purpose. IGNOU. research is an art of scientific investigation. It is actually a voyage of discovery. NEW DELHI . This data is generally collected by observation and survey method. We all possess the vital instinct of inquisitiveness for. Data Sources: Information has to be gathered through primary and secondary sources. when the unknown confronts us probe and attain full and fuller understanding of the unknown. One can also define research as a scientific and systematic search for pertinent information on a specific topic. Some people consider it as a movement from the known to unknown. This inquisitiveness is the mother of all knowledge of whatever the unknown. In fact. They offer the advantage of low cost and ready availability.RESEARCH METHODOLOGY Research in common parlance refers to search for knowledge.
The sources for the data collection were: Primary data sources are: Questionnaire: A detailed questionnaire was given to dealers in Delhi to get the information on AC market in Delhi. All the collected data was analyzed and is presented in this report. IGNOU. Secondary data sources: Internet sites Company Annual Report Reference books Sample size The sample size in total will include 25 dealers of air conditioners in New Delhi. Discussions and In-depth interviews of some Dealers in Delhi were conducted to get the information on AC. NEW DELHI .
2.LIMITATIONS OF THE RESEARCH 1. But all efforts were made to get information relevant to this project. Time was the biggest constraint as all the interviews were to be conducted in person to get actual views of AC users. There may be some discrepancies in views as some people might give false information in the Questionnaire. NEW DELHI . as they might not be interested in filling the form. IGNOU.
F INDING AND A NALYSIS IGNOU. NEW DELHI .
0 tr gx series IGNOU. 15.5 tr p s eries 1. 6.5 tr Optima d e qr 1.0 tr kx series 4. 16.5 tr Optima d 2. 9.0 tr kx series 3. No. 11. 18.0 tr p series 3.0 tr Optima D 2.0 tr kx series 4.5 tr Celesta d 1. 4.0 tr P series 29490 32890 38690 41990 40590 46390 49290 63490 75490 80990 70000 77000 84000 26690 30090 34990 38990 37190 41690 45590 58990 70990 77190 66400 74390 80790 21490 19490 2490 22990 26990 23990 27990 18000 18490 19790 20990 20490 22890 25490 4.0 tr p series 2. 1.0 tr kx series 2. 2. 20. 5.0 tr g x series 1.Wall Split Airconditioners 8. 7.5 tr kx series 1. 19. 17. Model MRP Minimum customer price Window air Conditioners 1. 3. NEW DELHI . 13.PRICES OF DIFFERENT MODELS S. 10.0 tr Celesta D Hi .0 tr Silencia 1.5 tr Optima d plus 1. 1. 14.0 tr Gx series 3. 12.5 tr Gx series 2.
0 tr Dn 3.0 tr slim pack Cassette (Celling splits) 28. 25.0 tr Dn 1. 30. 2. 1.5 tr cassettee 2. 23.0 tr s lim pack 3. NEW DELHI . 31.Sierra infinity (ceiling /Floor) Mounted splits 21.0 tr cassette 64900 71600 127990 118000 61600 67690 119000 114000 67490 69990 64490 68490 29490 36154 42077 62 990 67000 26690 32637 37981 58290 64500 IGNOU.5 tr Dn 2.0 tr cassette 4.0 tr Dn Slim pack (floor standing splits) 26. 27. 29. 22.0 tr cassette 3.0 tr Dn 4. 1. 24.
Satish Amtrex Ichban Whirlpool 11. New Friends Colony Ph 9810416515 Classic Aircon 39-B Bharat Nagar New Friends Colony Ph 981016515 Voltex Ircon. Vinay Unil Ritu LG. Ph 26011088 Ltimaate Aircond. Ph 25939797 Mallaika. Name And Address Vibhu Enterprises Sheikh Sarai-1. S Handari Mrs. Karol Bagh 25736238 8c/10wea Ph Ph. Dhruva Aircon Co. Mr. Sanjay Kumar IGNOU.K. Agrawal Of Product Handle Videocon Whirlpool LG. Mr. 6. Mukesh Mr. -12.DEALERS OF AC'S S. Mr. Ashu Aurora Mr. Hari Kothi. Block Bharat Nagar. Salim 10. Videocon Assemling Own Ac’s Assemling Own Acs Assemling Own Ac’s Voltash Amtrex.. 4. No. C-Main Market Vasant Vihar Ph 9811011519 Mr. Pathak Mr. 8. Ichan Assemling Own Ac’s LG 200/Annum 200/Annum 5. Chopra Mr. 2. R.. Yogesh 150/Annum 100/Annum 7. NEW DELHI . Voltas Annual Selling 1. Kirti Nagar. Anil Kapoor 3. 4 Sec-9. 10-B. 9811142025 Swastic Enterprises Wz A1/1 Central Market. 1023 Arjun Nagar. Name Properitor Mr. Puram Ph 26183476 Gupta Airconditioning Co. Sanjay Sood 12. Mr. Chauhan LG Assembling Own Ac’s LG Whirlpool 13. Safdarjung Enclave Ph 26173491 Happy Refrigeration Saket Ph 9810010326 Arkay Engineers. 9. Khurrana Mr. Mr. Sop No. R-6 Nehr Enclave Kalkajee Ph. Vikaspuri Gems Weathermster 924/3 Faiz Rd Karol Bagh Olton A-5 Dsidc Complex Kirtinagar Ph 25461899 Bliss Aircon.
Wazirngr Mubarakpur 9811244007 1537. Vikash Taneja HCL Computer LG Hitachi 24. Mr. Surya Erfrigation 22/2 Bhogal Road.14. Mr. 19. Kaul Engineers Shop No 7 Balmiki Mandir Mkt. 23. R. Vijay 18. Gagan LG 22. Mr. M212 Lodo Sarai Ph 9811072788 Harcomp H –18. Kaul Assembling Own Ac’s Assembling Own Ac’s Assembling Own Acs Hitachi Assembling Own Own Acs V-Con Videocon Amtrex 150 / Annum 15. Atul 17. Ph Mr. Gr Een Park Main Ph 9810150724 Trade Link International. Mr. Jungpura Ph 9810075774 Allied Tech D-8ndse-2 Cool Care 4/1 Singh Sabha Road Shakti Nagar Ph 9811061989 Saini Electronic Kamla Nagar. Shahpur Jat 9811013678 49-D. Vikashpuri Ph 25537374 Global Airconditional. Kotla Ph Mr. Mr. 23845151 Concept Aircon Co.D. Vipin Malhotra 150/Annum 16. Ph 34. Aggarwal IGNOU. Mr. A. NEW DELHI . Arwinderjeet Singh Mr. Sharma Assembling Own Ac’s 150/Annum 20. Raghbir Singh LG Hitachi O Genral LG Mitsubshi 25. Mr. Mr. D137 Lajpat Nagar –1 Ph 8911388101 Pankaj Electronics Yusufsaraai Main Market Snowmax Refring 3. Kochar Sanjeev LG 21.K. Jeevandeep Building Parliament Street Ph 9811013585 Surya Aircon.
Voltesx ircon IGNOU. 6. 2. 5. Bliss aircon 11. Classic aircon 12. 7. NEW DELHI . Name of brand in which you deal in? DEALERS OF AC''S Name of dealers 1. 9.1. 3. 8. 4. Vibhu enterprises Ultimate aircon Happy refrig Arkay engin Mallaika Swastic enter Gems weather Bolton Blton LG No Yes Yes No No No No No No Yes No Yes Hitachi No No No No No No No No No No No No Amtrex No Yes Yes No No No Yes No No No Yes No Voltas No Yes No No No No Yes No No No No Yes Ichban No No No No No No Yes No No No No No Ogeneral No No Yes No No No No No Yes Yes Yes No Videocon Yes No Yes No No No No No No No No No Whirlpool Yes No No No No No No No No Yes No No Samsung Yes No No No No No No No No No No No Assembling No No No Yes Yes Yes No No No No No Yes 10.
No Yes No No No No No No Yes Yes No Yes Yes Yes No No No No Yes No No No No No No No Yes Yes No No No No Yes Yes No No No No No No No No No No No No No No No No No No No No No No No No No No No No Yes No No No No No No No No No No No No No No No No No No Yes No No No No No Yes Yes No No No No No No No Yes No No No No No No No No No No No No No No No No No No No No No No No No No Yes Yes Yes Yes Yes No Yes No No No No No No IGNOU. Global aircon 17. Harcomp 18. Snowmax refri 21. Co. Cool care 25. Sainy electronic 26. Surya aircon 22. Pankaj elec. Gupta aicon. NEW DELHI . Surya refrig. Trade link int 19. Allied techno. co 15. 20.13. Concept aircon. 23. 24. Kaul engineers 16. Dhruv aicon 14.
NEW DELHI .2. Which is the maximum selling brand from your showroom? Brands Assembled LG Samsung O General Videocon Voltas Responses 10 7 1 2 2 1 10 9 8 7 6 5 4 3 2 1 0 Assembled LG Samsung O General Videocon Voltas Ichban Ichban 1 IGNOU.
NEW DELHI .IGNOU.
4. How much AC's do you sale per annum? NIL 16 4 5 Less than 100 100-200 200-500 More than 500 16 14 12 10 8 6 4 2 0 Less than 100 100-200 200-500 More than 500 IGNOU. NEW DELHI .
Which segment sells the best and most? 16 6 3 Window AC Hi-wall split AC Ducted 16 14 12 10 8 6 4 2 0 Window AC Hi-wall split AC Ducted Non-Ducted Non-Ducted NIL IGNOU. NEW DELHI .5.
which brands sells the most? LG Hitachi Voltas Ichban O General Videocon Samsung Assembled 7 1 1 1 2 2 1 10 10 9 8 7 6 5 4 3 2 1 0 LG Hitachi Ichban O General Samsung Voltas Videocon Assembled IGNOU. In Window AC. NEW DELHI .6.
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7. NEW DELHI . which brands sells the most? LG Daikin Voltas Assembled 12 3 3 7 12 10 8 6 4 2 0 LG Daikin Voltas Assembled IGNOU. In Hi-wall AC.
NEW DELHI . Which factors. you consider are most important factors in consumer purchase decision? Quality of product Dealer’s margin Advertisement Warranty period 25 3 12 9 25 20 15 10 5 0 Quality of product Dealer’s m argin Advertisem ent Warranty period Consum ption of pow er Consumption of power 15 IGNOU.8.
which brands are mostly asked by the customers? LG Voltas Ichban O General Videocon Samsung Assembled 5 17 2 3 4 7 Nil 18 16 14 12 10 8 6 4 2 0 LG Voltas Ichban O General Videocon Sam sung Assem bled IGNOU. In your showroom.9. NEW DELHI .
9. Are you interested in dealing with Carrier Aircon? Yes No
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CONCLUSION With the fall in AC prices coupled with the increasing purchasing power of the middle class and the perception that an AC is no longer a luxury but a necessity, the demand for AC’s has never been much better. According to industry sources, 70-80% of the AC’s sold are used for essential industrial applications, hospitals and pharmaceuticals and not merely for comfort, as it is widely believed. A large part of the demand comes from commercial and industrial sector; even the govt. is a major customer. The demand for AC’s is expected to grow at the rate of 25% per annum. In this segment, the demand for windows AC’s, which currently accounts for 80% of the total demand is likely to reduce to 70% by year 2005. Split AC’s which are not very popular now, are expected to pickup and account for 30% of the demand by 2005. This means that out of a total of 34 lakh units of AC’s sold in 2005, around 23 lakh will be window AC’s and the remaining 11 lakh units will be split types. Demand of AC’s is expected to leap by 25%. Household segment, fastest growing segment with market share of 25% followed by industrial. According to a study conducted by Refrigeration and AC Manufacturers Association, India has a potential to emerge as one of the largest market in South East Asia. The survey of twenty five dealers in Delhi showed that Assembled AC’s still rule the market because of a major price difference between assembled and branded AC’s. LG follows the list and other players sharing the rest of the AC market. The reason for LG to be a success in this emerging market
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seems to be the price and advertisements that add to its sales. As per the dealers people go in for the quality of the product as far as purchase of AC is considered and also look for the power consumption before making the purchase decision. Dealers say that the features of all the branded AC’s are almost similar and thus these two factors effect the buyer’s buying decision.
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And thus fulfill the commitment given to the customers during the purchase. It must also improve on after Sales service for all its customers and also introduce customer oriented schemes to attract new customers. It must also try improve on relationship with dealers by adopting more dealer oriented schemes t o make them committed to carrier Aircon. IGNOU. It must also try to make a market presence by using advertising techniques and also a promotion drive across the country to make people aware of its world class product range. NEW DELHI .RECOMMENDATIONS Carrier Aircon must try to improve its market share by using better Marketing strategies and must concentrate on quality and price to attract the customers.
BIBLIOGRAPHY 1. Carrier Aircon Annual Report 2002-2003 2. http://www. http://www. NEW DELHI .globalcarrier.carrierindia.com 4. Marketing Management by Philip Kotler 3.com IGNOU.
Hi-wall split AC Non-ducted In window AC. In hi-wall AC. Which factor. How much AC d o you sale per annum? Less than 100 More than 500 100-200 200-500 4. which brands sell the most? Ichban Hitachi Assembled Whirlpool Voltas LG Samsung General Amtrex Videocon 7. Are you interested in dealing with Carrier Aircon? IGNOU. Name of brand in which you deal in? LG Samsung General Amtrex Videocon Ichban Hitachi Assembled Whirlpool Voltas 2. which brand are mostly assed by customer? LG Ichban Samsung Hitachi General Assembled Amtrex Whirlpool Videocon Voltas 9. In your showroom. you consider as most important factor in consumer purchase decision? Quality of product Dealer’s margin Advertisement Warranty period Consumption of power After sales services 8. which brands sell the most? Ichban Hitachi Assembled Whirlpool Voltas LG Samsung General Amtrex Videocon 6. NEW DELHI . Which is the maximum selling brand from your showroom? LG Samsung General Amtrex Videocon Ichban Hitachi Assembled Whirlpool Voltas 3. Which segment sells the best and most? Window AC Ducted 5.QUESTIONNAIRE 1.
NEW DELHI .Yes No IGNOU.
help and support. I would like to express my sincere gratitude to Mr. NEW DELHI . Career Aircon Limited) for his kind cooperation and wise guidance. Last but not least. (SANJAY KUMAR) IGNOU. Akhilesh Mathur (Sales Manager. Sanjay Srivastva for having equipped me with the skills with contributed a great deal to be successful completion of the project. I thank my project guide Mr. New Delhi for their kind co-operation.ACKNOWLEDGEMENT It gives me immense pleasure in acknowledging the invaluable guidance extended to me by various persons of Career Aircon limited in successful completion of this project. I would also like to thank all the staff members of Career Aircon Limited.
NEW DELHI .ANNEXURE IGNOU.
INTRODUCTION IGNOU. NEW DELHI .
TABLE OF CONTENTS Topics Acknowledgement Abstract Introduction About the product Literature review Company profile Product profile Research methodology Finding and analysis Conclusion Recommendation Bibliography Annexure Questionnaire IGNOU. NEW DELHI .
M. H. SANJAY SRIVASTVA Submitted by: SANJAY KUMAR ENROLMENT NUMBER # 001483015 STUDY CENTRE # M. IGNOU.REPORT OF PROJECT TITLED CARRIER AIRCON AIRCONDITIONERS: A STUDY OF MARKET IN DELHI Project Guide: Mr. NEW DELHI . COLLEGE GHAZIABAD REGIONAL CENTRE # DELHI -2 PROJECT PROPOSAL NO# Submitted to: SCHOOL OF MANAGEMENT STUDIES INDIRA GANDHI NATIONAL OPEN UNIVERSITY MAIDAN GARHI NEW DELHI.
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