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PADMASHREE SHAHNAZ HUSAIN
SHAHNAZ HERBALS INC.
Shahnaz Husain, CEO of Shahnaz Husain Herbals Inc, is a prominent Indian female entrepreneur best known for her herbal cosmetics, particularly skin care products. Shahnaz Husain is one of India's most successful women entrepreneurs. Her company, Shahnaz Husain Herbals is one of the largest manufacturers of herbal products in the world. It formulates and markets over 400 products for various beauty and health needs and has a strong presence across the globe, from the USA to Asia.
Shahnaz Husain was born in samarkhand she was born in a royal Muslim family which migrated from Samarkhand to India and later held high positions in the princely kingdoms of Bhopal and Hyderabad before India's independence. Shahnaz received her schooling in an Irish convent and because of the influence of her father, Chief Justice N.U. Beg, she developed a love for poetry and English Literature. She thus had the advantage of growing up in a traditional family and receiving a modern education. She was married at the age of 15 and was a mother by the next year. When her husband was posted in Teheran, Iran, she developed an interest in beauty treatments and decided to study cosmetology. To support the expenses of the training financially, she wrote articles for the Iran Tribune on various topics under different names. In the course of her studies, she learnt of the harmful effects of chemicals on the human body. Consequently, she turned her attention to Ayurveda, which she believed was the ideal alternative to chemical cosmetics, which not only harmed the human system but also led to
the deterioration of the environment in the long run. After leaving Teheran, she trained extensively in cosmetic therapy for 10 years in some of the leading institutes. After training for 10 years in cosmetic therapy and cosmetic chemistry, at leading institutions of the West, like Helena Rubinstein, Arnould Taylor, Swarzkopf, Christine Valmy, Lancome and Lean of Copenhagen, Shahnaz returned to her roots and studied Ayurveda, the ancient Indian system of herbal healing. On her return to India in 1977 she set up her own salon at her house in Delhi with an initial investment of Rs. 35000. In contrast to the existing salon treatment methods she devised her own herbal treatments. She introduced a totally new concept of "care and cure". She also began to formulate her own Ayurvedic products. This was the beginning of the legendary Shahnaz Herbal and other ranges. In fact she has become known for her specialized clinical treatments and therapeutic products for specific problems like acne, pigmentation, scars and blemishes, skin-sensitivity, dandruff, hair loss and alopecia.
ENTREPRENEURSHIP - THE SHAHNAZ HUSAIN WAY :
Shahnaz Husain when started her salon just hanged a banner outside the salon with her qualification and services offered by her and within few days she was booked for the next 6 months, after which she removed the banner and then never advertised until the lauch of forever products in 2008, after her grandson Sharik joined the business. Shahnaz husain no-advertisement policy also gained her a lot of popularity because it proved the very fact that, it is the product and service of an enterprise is what that matters. Shahnaz Husain said in an interview to The Financial Times in 2002 “I am a strong believer in ‘word-of-mouth’ publicity because a satisfied client is the best advertisement”. Shahnaz Husain’s initial investment of Rs.35000 has now turned into a Rs.250 crore a year. Shahnaz husain herbal employee’s 4200 people in 650 salons spread across 104 countries. The growth rate of the company in the initial years was 15-20% and the present growth rate is 19.4%.
Shahnaz husain herbals has a well established R&D whose aim is to produce skin and hair care treatments using Ayurvedic method of treatment, which uses natural formulations and is chemical free and is not been tested on animals. She is the pioneer and leader of Ayurvedic beauty products in the world offering “Natural Care and Cure”. The Shahnaz Husain Group offers exclusive salon treatments geared to individual needs as well as a number of commercial formulations for the treatment of specific problems like acne, pimples, pigmentation, dehydration, alopecia (hair loss), etc. According to the Group, ayurvedic products are well suited to human skin and hair as they are non-toxic and have no harmful side effects. The human body adapts well to the natural treatments of Ayurveda while it has an inbuilt resistance toward chemical treatments.
THE TURNING POINT:
The turning point in her business came when she represented India at the Festival of India in 1980. Her team was given a counter in the perfumery section of Selfridges in London. She managed to sell her entire consignment in 3 days and also broke the store's record for cosmetics sales for the year. And then she was offered a permanent store at Selfridges. From that day there was no turning back and Shahnaz husain captured a good market in the cosmetic industry. Shahnaz husain said in an interview for forbes India 'If It Bears My Name, It Catches On' and that is true. Her
company produces 400 different products on skin care, hair care and cosmetics. Shahnaz husain says she has no competition when asked about her competitors by Forbes her answer was “We don’t have any competitors. Dabur is into health. Clarins doesn’t do cures. No one does cures but us.” This shows her confidence and the truth of her products. Currently, the Shahnaz Husain Group has over 400 franchise clinics across the world covering over 138 countries. Her group’s products are sold in leading global stores including Bloomingdale's (New York), Galleries Lafayette (Paris), Seibu (Japan), Harrods and Selfridges (London), and La Rinaeccente (Milan).
EXPANSION AND DIVERSIFICATION OF SHAHNAZ HUSAIN GROUP:
Shahnaz Husain products were initially sold only in her salons which where located in and across delhi and in early 1990’s Shahnaz Husain stepped into the retail market which boomed and gained huge profits for the company after which she stepped in the international market by setting up new Factories at Roorkey and Noida to meet the demand for both national and international market. Shahnaz husain used the franchising mode to expand her business in India and abroad. The company has around 600 franchises and associated clinics aound the world. The company has 400 distribution partners, through which 90 percent of its products are sold. In 2002, Shahnaz husain group obtained distributor rights from Australia, New Zealand and Fiji Islands. The most interesting and impressive fact in the Shahnaz husain group franchising mode is that it does not finance it franchises nor does it have any share in the profit it uses the franchise to sell the products and satisfy it customers and provide services needed by them. Shahnaz Husain started a pioneer of vocational training in cosmetology in India, having started her professional schools at a time when only apprenticeship training was available. Shahnaz Hussain group
has expanded and diversified in its 33 years of existence. Shahnaz Husain group has lauched a Fairness creams for both men and women in the name FOREVER. The Group has diversified into Ayurvedic centers for Panchkarma, Dhara and Kerala massage. It has also set up two Shahnaz Husain Ayurvedic Health Resorts, one near Delhi and another in collaboration with the Hyakumata group of Japan in the US island of Saipan. These resorts which can accommodate about 200 people at a time, aim at providing urbanites treatments and programs designed to counteract the stress of modern life. The Group has also been holding discussions with major five star hotels in New Delhi and New York to set up health spas. Shahnaz Husain group has also launched a line of health drinks under the brand name FITNESS FEISTA SHADRINK, these drinks are low calorie, cooling drinks to be consumed in summer. A special range of ayurvedic products under the brand name SHAPET. In an innovative move, Shahnaz Husain has started work on formulations that astronauts could carry with them in their extraterrestrial sojourns to protect their skin from the ravages of space travel and slow down the ageing process. She has sent National Aeronautics and Space Administration (NASA) free samples of her moisturizers, hoping that they will be used on space expeditions. She captured the markets around the world and now she wants to conquer space. The company has occupied a strong market share and has become a competitor to other company but still each company faces problems and risk. Shahnaz Husain still dominates the first position in the cosmetic and beauty industry though many new companies have entered like BIOTIQUE and HIMALAYA . But Shahnaz Husain is still confident that it is only her products that cure.
SHAHNAZ HUSAIN FAMOUS QUOTINGS:
“It is important to have a dream and to believe in the magic of your dreams”says Shahnaz. “I do not sell products. I sell an entire civilization in a jar” says Shahnaz. “I am a strong believer in ‘word-of-mouth’ publicity because a satisfied client is the best advertisement” says Shahnaz. Shahnaz believes that a true entrepreneur is a person who has independence of spirit. “One should be innovative, dynamic and willing to try every avenue towards success”.
Janine Sharell, Correspondent, CNN said about Shahnaz husain"She lives, sleeps, breathes her business. She is consumed with building a successful company which she has done."
ACHIEVEMENTS AND AWARDS:
• • • • • • • The “Bharat Nirman” award, 1989, for her contribution towards beauty culture. She was awarded Padma Shree in 2006 from President Dr.Abdul Kalam. The Government of India “Woman of the Year 1986 Udyog Ratan Award” for promoting Indian exports. She is the first woman to be so honoured, in the 107-year history of the Success awards. "Rajiv Gandhi Sadbhavana Award" 1995 for promoting Ayurveda and Herbal care. She was awarded Success Magazine's "World's Greatest Woman Entrepreneur" award in 1996. She was awarded “the Arch of Europe Gold Star Award for Quality”.
• • •
She was awarded the Golden America Award and the Indian Government Awards for Export Excellence. She was awarded “The 2000 Millennium Medal of Honour”. She has been honoured with two prestigious international awards for Quality Excellence and Outstanding Woman Entrepreneur 2002, by Global Quality Management, in London.
• • •
“The Gold Award for Woman Entrepreneurs” in 1988 for putting India on the world cosmetic map. The “Indira Priyadarshini” award for contribution towards national causes, 1989. “Gem of Alternative Medicine,” given by the Indian Board of Alternative Medicine, Kolkata, in 1996.
The “Priyadarshini Award” given by the Federation of Women Entrepreneurs, 2000.
SHAHNAZ HUSAIN AS AN ENTREPRENEUR:
Shahnaz husain is an Innovative entrepreneur she can be categorized as a Business entrepreneur because her life reflects her eagerness to start a business on her own terms and she adopted an innovative method and used AYURVEDA as the base to produce products skin and hair care treatments. She is pure entrepreneur and a first-generation entrepreneur she has achieved the heights only on her terms and thus as she said anything that carries her name catches up is very true. She can be categorized as a Growth entrepreneur who climbed the ladder slowly but reached each height as she desired. Factors that influenced Shahnaz Husain was her desire to make use of her entrepreneurial expertise, she did not belong to a business family but she was from a very well educated family and thus she wanted to make use of her study on cosmetology and ayurveda it was her desire to produce cosmetics and beauty products which were chemical after she read an article about chemicals in cosmetics and how chemicals were harmful. She then made up her mind to produce products on the basis of ayurveda studies and to
produce chemical free beauty,skin and hair care products. Thus it is her personality which is the factor which has made her a successful entrepreneur. Shahnaz Husain can be given the title of India’s first successful women entrepreneur. Her dedication towards her work, her ability to dream and exhibit it and to think innovative and to lift her business to her terms is just unbelievable. She is a women who lives for her products as she said her products are chemical free, there is no other exception. Her products are made of pure natural products which are produced as per the AYURVEDA studies and are chemical-free. A product sold on her name carries the purity of natural ingredients and chemical-free there is no need to cross-check the product and the results are as expected and as per the instructions on the jar. Her customers are her advertisers and the aim of the company is to satisfy their customers and to produce products as per the need of her customers. Shahnaz husain has made her name not only in the beauty business in India but all over the world. Her kohl to her fairness cream for men have been a great hit all over the world. Shahnaz Husain is an inspiration to each and every individual who wants to become an entrepreneur.
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