UB Group Department of Management, M.S.R.I.T Page 89 8.

What would entice you into increasing your purchase from the current average?(like from 2 bottle to 4 bottles?)Reduction in pricePromotional offer No opinion(Set B)9. What brand of beer do you currently drink? C arlsbergTuborgBudweiser FostersKingfisher strongKingfisher premiumOthers10. On an average how often do you drink the mentioned beer?OnceTwiceThrice4 times>4 times

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R. Would you try Kingfisher Ultra?Y e s N o 14. then why not?Prefer international brand H ighly satisfied with C arlsberg or TuborgDon¶t like to change the brand of beer C arlsberg or Tuborg has bigger brand image . M.UB Group Department of Management.S. What is the reason for not trying Kingfisher Ultra E xpensive Not easily availableDon¶t want to change current brand of beer Does not come in cans12. What are the attributes that you consider when you buy beer?Brand nameTastePricePackagingPromotionsIf the answer to question 9 is either C arlsberg or Tuborg then answer set c(S E T C )13. If the answer to the earlier question is no.I.T Page 90 11.

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T Page .UB Group Department of Management. M.I.S.R.

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