TELECOM INDUSTRY AIRTEL

Presented By:

Ankita Shukla Ankita Srivastava Devendra Singh Girdhari Lal Prajapati Smita Sinha

Mission We will meet the mobile communication needs of our customers through : Error-free service delivery. Innovative products and services. Cost efficiency.

Values We will always put our customers first. We will always trust and respect each other. We will respect our associates as we respect each other. We will work together through a process of continuous improvement

Bharti Airtel is the 3rd largest in-country mobile operator by subscriber base.  Bharti Airtel formerly known as Bharti Tele-ventures Limited (BTVL) is a JV between Singtel and Bharti Telecom  .  In India Airtel is No. 1 by subscriber base and revenue. behind China Mobile and China Unicom.COMPANY OVERVIEW Globally.

The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) Mobile services • Mobile and fixed wireless services Airtel telemedia • Broadband. Telephone services & DTH Enterprise services • End-to-end data and enterprise services to the corporate customers through its nationwide fiber optic backbone .

822 respectively. TRAI    .882 & 2.15 for Q3 08. Total revenue for Q4 08 is Rs. Total Wire line subscribers in India In June 09 & July 09 are 2.40%.177.e.e.48 in Q3 08.50 Cr as compare to Rs. growth of 2.827.FIGURES & FACT  Total Wireless subscribers in India In June 09 & July 09 are 102.59 as compare to Rs.635respectively. 5606.74% higher. 13.260. i. ARPU for Q4 08 is Rs.i.861.367.881 & 1. 6376.05. 254.

09% 14.94% 0.33% 7.57% 24.72% Bharti Airtel Vodafone Essar BSNL IDEA Aircel Reliance Telecom MTNL Loop Mobile 32.90% 15.16% 3. SERVICES) 1.MARKET SHARE (GSM MOB.29% TRAI .

7 P’S OF AIRTEL .

PRODUCT Airtel Pre-paid  Airtel Post-paid  Blackberry Wireless Handheld  Value Added Services (VAS) The different value added services provided by Airtel are Instant Balance Enquiry  24Hr recharge Facility  Caller line identification  Call divert. Call wait & Call Hold  Multimedia messaging service (MMS)  Airtel Live Portal  SMS based Information Service  .

….CONTD       Hello Tunes & Ring Tones Voice Mail Service Easy Post-paid bill collection Gifting of Ring Tones & Hello Tunes GPRS Business Solutions .

 Flexible pricing mechanism  Controlled by TRAI.PRICE Customer based pricing strategies.  .

 . chemists. Paan shops.g.PLACE It has wide and extensive presence even in the remotest areas  Airtel Customer Care Touch Points  Distributors like E. grocery stores. outlet etc.

 . music services such as ring back tones & many more.  Provides innovations such as Bollywood movie premiers. this signature tune is the most downloaded tune in India.PROMOTION Large scale print and video advertising.  Big celebrities like SRK and Sachin are roped in to endorse the product because it . Rehman.  In 2002 Airtel got its Signature tune from A.R.

RECENTLY LAUNCHED PROMOTIONAL ACTIVITIES .

 One of the best customer support.  Dedicate and passionate workforce.PEOPLE  Total Employees 25616( Bharti Airtel consolidated) as per Q3 08.  Have won 2nd Best employer award in 2004. .

which can be dialed from anywhere in India.  121 is the customer support no.   .PROCESS Process for services is very easy and customer can avail it very easily.

PHYSICAL ENVIRONMENT .

INNOVATION .

SWOT Analysis Not having plan like Free local calls and Minutes as their competitors have Losing ground among teens and youth against their competitor like Idea and Virgin.Largest Operator PAN India presence Having global presence First mover advantage Innovations Strategic alliance Only 41. Potential entry of global competitor. Possible Expansion in nearest countries. .8% Teledensity in India. Competition from domestic Players.

in  .airtel.com  www.gov.info  www.telecomtalk.BIBLIOGRAPHY www.coai.trai.in  www.

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