DEGREE EXAMINATION, JUNE 2010 Second Semester BA9227 — BUSINESS RESEARCH METHODS (Regulation 2009) Time : Three hours Answer ALL Questions PART A — (10 × 2 = 20 Marks) 1. What is the significance of null hypothesis? 2. What the benefits are of cross sectional research? 3. What are the various types of reliability? 4. Explain why either ratio or interval scales is preferred in management research. 5. State the features of snow ball sampling. 6. Why is eigen value considered as important? 7. How do you ascertain the validity of the data? 8. Describe the importance of executive summary. 9. How do you overcome subjectivity in research? 10. What are the benefits of a non probability sampling? PART B — (5 × 16 = 80 Marks) Maximum : 100 Marks

11. (a) Examine the various types of research and their relative merits and demerits. Or (b) How does one frame research objectives? What are the characteristics of hypothesis? Discuss. 12. (a) Explain the various types of measurements. What are the various types of scales and their importance? Discuss. Or (b) How does one construct a survey instrument? What steps need to be followed? Discuss. 13. (a) Explain the probability and non probability sampling methods. Which one would be an ideal method for the scientific research? Or (b) Explain the various types of primary source of data collection and their significance. 14. (a) In a study concerned with preferences for four different types of check-in accounts offered by a bank, 100 people in a higher-income group and 200 people in a lower-income group were interviewed. The results of their choices are shown in the accompanying table. Preference Higher-income Lower-income Group Group Account A 36 84 Account B 39 51 Account C 16 44 Account D 9 21 Set up this study in formal statistical terms and draw appropriate conclusions. Use 05 . = α Or (b) Explain discriminant function analysis. When and how do you use this method? 15. (a) Explain the various types of research reports. Give an account on the contents of a research report. Or (b) How does one overcome problems on the ethical issues and the objectivity as well subjectivity in research? Explain.

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