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Pestl Analysis

Pestl Analysis

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11/20/2012

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PESTL ANALYSIS ON RETAIL INDUSTRY

Submitted byNitin tripathi 10FLUHH010115 Faculty of law- IFHE

Technological and Legal. and grow beyond the national borders that previously confined them. Sometimes it is described as a PEST or PESTLE analysis.PESTL Analysis PESTEL is an acronym that stands for Political. As a company looks to leverage the advantages that the democratization of technology. Below is a bulleted list of some things to consider when writing a PESTL Analysis. Political               Bureaucracy Corruption Environmental Law Freedom of the Press Government Type Government Stability Labour Law Political Change Political Stability Regulation/Deregulation (NTB) Social/Employment Legislation Tariffs Tax Policy Trade Restrictions . Political. Technological and Legal issues often differ domestically and even more so internationally. Social. it is imperative that they consider a PESTL analysis to accompany their SWOT analysis. The PESTL analysis provides a strong framework used by global and multinational corporations to set the stage to develop specific tactics to mitigate the risks involved in executing their vision in unfamiliar environments. information and finance. Social. It is used to describe an analysis that is used for determining the opportunities and risks of global expansion. Economical. Economical.

Economic              Business Cycle Stage Consumers’ Disposable Income Economic Growth Exchange Rates GDP Growth Globalisation GNP Growth Interest Rates Inflation Rate (cost of capital) Labor Costs Labor Supply Likely Economic Change Unemployment Rate Social           Health Consciousness Population Growth Rate Age Distribution Career Attitudes Perception of Safety. Educational Infrastructure Social Mobility Employment Patterns Attitudes to work Cultural Taboos Technological   Degree of Automation Emerging Technologies .

The other . The inception of the retail industry dates back to times where retail stores were found in the village fairs. leaving behind the kiranas that served us for years. Melas or in the weekly markets. Such companies are basically IT based. The maturity of the retail sector took place with the establishment of retail stores in the locality for convenience. Reduced Communication Costs Rate of Technological Change R&D Activity (SEZs) Technology Incentives Technology Transfer Legal      Antitrust Law Consumer Law Discrimination Law Employment Law Health and Safety Laws Retail Industry in India Indian Retail Industry is standing at its point of inflexion. These retail Stores demanded low investments for its establishment. With the government intervention the retail industry in India took a new shape. waiting for the boom to take place. Outlets for Public Distribution System. The retail industry in India gathered a new dimension with the setting up of the different International Brand Outlets. shopping malls and departmental stores. Key Players in the Indian Retail Sector:The untapped scope of retailing has attracted superstores like Wal-Mart into India. Cooperative stores and Khadi stores were set up. These stores were highly unorganized.     Impact of Internet. Hyper or Super markets.

The Indian government in 2005 allowed FDI in single brand retail to 51% this have opened up a lot of opportunities in India organized retail sector. eat and get entertainment in one place and is have given Indian organized retail sector.donation and cause related marketing. is younger. Cafe Coffee Day. because a company also have some fundamental duties which are suppose to be performed.A retail company should have some CSR. a large number of women are working. 2. Archies. it is a duty of a retail company to provide . In CSR a company can conduct certain activities ex. Health and safety. Social1. Corporate Social Responsibility. Economical1. Taxation policy. 2.important participants in the Indian Retail sector are Bata. Rather. the direct objective of CSR is not to make an immediate profit. The Indian consumer wants to shop. Khadims. which hopefully contributes to long-term profits. Big Bazaar. Crossword.5% VAT on the goods and services. sold and served by retailed by retail sector which makes retail sector as unattractive. PASTL Analysis of Retail Industry Political1.Indian government charges 12.Now people are more concerned about their health. CSR activities aim to build store image and trust. The Indian consumer’s bahaviour pattern has changed. Strong opposition of FDI in India. Now the Indian consumer gets more hefty packages. landmark. Pantaloons. they prefer those product which healthier instead of cheap. But allowing FDI as 51% in multi brand retailing is strongly opposed by people of the country and so many agitation took place. to name a few. 2. So. western influences and more disposable income have opened a lot of opportunities in organized retail sector.

customer prefers purchases on credit instead of cash payment because they find it more safer.more safe and healthy product to the consumer and to check carefully about the adulteration of food products. now people can purchase products by only one click on shopping sites.com to mall system. The availability of supply chain management. Information technology played a vital role in the field of retail industry. transportation & customer profiling. warehousing. the small vendor agitated allot on this proposal. Credit card system is slowly replacing the cash system in retail industry. They argued that the big retail companies will totally capture the market and it will become difficult for them to survive. On the proposal of making multi brand FDI legal in India. 2. It is tool that has been used by retailers ranging from Amazon. Small level vendor contended that it amounts to the violation of their fundamental right 19(1)(g) provided by Indian constitution. Legal1. Technological1. customer relationship management & merchandising software can help much while performing activities such as ordering & tracking inventory items. which gives them freedom to practice any trade and commerce in India. .

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