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THE BRUTAL METHOD
the phone industry, fashion …
Everything has changed, your CV/resume too
To those who will enjoy this book as a summer reading,
To those who will take it as a leap into the unknown,
To those who will see it as their last chance, holding their
Contents .................................................................................. 4
An introduction as a kick in the butt ........................................ 9
Tip ...................................................................................... 12
Chapter 1 : The EGO Marketing ............................................. 13
The Affinity Marketing ........................................... 15
The unstoppable attack ......................................... 21
Chapter 2 : Job hunting is a full-‐time job ............................... 24
The 4 keys .................................................................. 25
The plan ................................................................. 25
Evaluations ............................................................. 29
Refocusing ............................................................. 32
New ideas .............................................................. 34
It’s research time ................................................... 36
Sending your mail .................................................. 37
e) The letter of motivation ......................................... 47
... 91 b) The support ...................................................................... 55 b) It’s all about the method.................................... 53 Tip .................... The paper CV ........................... 92 1.... 91 a) The « you’re not in sync » intro .. 93 5 ........................ 55 a) An introduction with hotels and prisons ................ 73 4................................................. Know your features .................. 60 2....................................................................... 49 1...... 82 Step 2 : The variations of your riff .................... Know your target ... 54 Chapitre 4 : It takes an army to fight one ............................................................................ 59 1..................................... Convince yourself ..................................................... Build a nest ...................................................................................... fighting a war included . Know your opponents ................................... 50 2.............. 72 3........................................................... Build your image ......................................... 76 c) The riff .........c) At the coffee break . 77 Step 1 : Choose your riff ........................................ Don’t write anything before you say « I’m so sure about it » 52 d) Planning : a practical summary .... 51 3................................. 89 Chapitre 4 : The 3-‐wheel mechanism of the CV ................... 88 Tip ............................................................................
.... Go straight to the point ....... 122 Tip ..................... 126 b) Cv : the classic codes .................. 120 d) The layout ............................................... Spark desire .................................... The PDF CV ............................... 108 2...........................................3.... Length : a never-‐ending debate ................................ 125 Chapter 5 : essential codes . The picture ................. 104 6........... 115 5.......... The Company is the Queen ........ 103 5...................................................................................... 114 4........... Hobbies .................................... 136 3. 97 4................................... 144 4........................................................ The on-‐line CV ........................ Determine a structure and stick to it .......... 126 a) In the street............................................... 126 1..................... 109 3................... 127 2............ 149 5............... Language skills ........ Make it easy to remember .......................................................................... 105 c) The content ............................... she seldom proves to be Miss IQ ......................................... Typography ..................... 152 6 ....................... 110 3.......................................................................................... The CV on CD .................................................... you always follow the Beauty Queen ............................... 107 1........................... The video CV ......................... Dates/timeline/chronology ....
................................. 200 Step # 8 : Classic or Eccentric ... 194 Stap #2 : Everything on one single sheet page . 158 7............ 189 Preliminary # 1 : Garbage can and Trash Can ................................... More details ........................................ 197 Step # 6 : Then differentiate yourself .............................................................. Categories ................... 203 Step #10 : Printer........... 188 b) The Brutal Way : the 10 steps ................... 191 Preliminary # 3 : Research ........................ 195 Step # 3 : My riff as the Red Lead ......... 196 Step # 5 : Characteristic features ............... 196 Step #4 : Client-‐related arguments ........................................ fax and copy machine ......................................................................................................6...................... 199 Step # 7 : The seven essential codes ................................................................................................................................ 206 Tip ................................................................. 191 Preliminary # 2 : Review and choice ...... 201 Step # 9 : Two tests ................ 162 The tip ................... 209 Last tip for the road ........................................... 209 7 ...................... 187 Chapter 6 : drafting your CV step by step ............................................................................................ 194 Step #1 : The oral test ................................. 188 a) My CV leaves trails .... 207 A short conclusion ..................................................
the way they address you. ruthless and unfair. It is easy to answer those questions. how they talk to you. Job hunting is a ruthless business. the way they act. it is all brutal : those guys mean business.An introduction as a kick in the butt Is life fair ? Is life sweet or ruthless ? Is job searching fair ? Sadly. advisers you meet. 9 . Recruiters. companies.
You must muscle your way in. you. Own it all so it becomes yours. 10 . Second best is not enough. but contrary to what you can find on the internet. Note : This book provides you with simple rules. now and afterwards. luckily. You. we don’t offer any magic formula. and. There is no ready-‐made chewed up CV. yes. This book has only one objective : to be easily understood in order to be easily put into practice. concise and accurate. will strike first. You strike first. There is only one winner. you must win where others lose. the codes and the essential tricks to master. the real question is : will you be knocked down again ?… And yes. the winner takes it all ! Techniques to take the upper hand are out there. Let’s stop being candid. that is why this is agressive writing : it is brutal. most recruiters are not aware of them (yet). The first bullet is attached to your application email : your CV as a straight punch! Do I need to be fair or is the fight inevitable ? You need to rephrase.Potentially. It is up to you to cross the line from time to time.. you have the upper hand though. You need to accept that job searching is unfair : the best guys don’t get the job…but the ones with the best preparation and the most effective weapons do. Your CV is all about you. We want to be clear. This book explains the basic conventions.
Actors know that much: the first step into the role is your disguise.
Dress up like the perfect job hunter. Pick up the clothes which will
make a good CV and motivation letter writer off you : a pair of jeans, a
tee-‐shirt, a sweater and a pair of shoes.
Also, go in the attic and your polo shirt and camouflage pants from the
military days or your favourite sweater from college will do : find
clothes you would dress up with in the morning, whether you go to
work or to war.
Practically, you will need two outfits : the regular one at home and the
one you will dress up with for the job interview.
True beauty lies within, I know that. The applicant’s qualities, his skills
and abilities, his previous experience, that is what is essential, I know
But most of all, the candidate will be picked up based on his
appearance. Yes, mostly on his appearance.
What is critical here is the emotional aspect of recruiting, much more
than the objective part of the CV. The appearance…How the candidate
looks like, and we tend to forget it, how the CV looks like.
Long before the job interview, the way you look like begins with your
CV : 8 CVs out of 10 suck ! In 8 cases out of 10, the CV doesn’t open
any door. To the contrary, one door closes, the one leading to the
To market yourself efficiently, you will need to accept the fact that
marketing plays the major part in your job search : your CV is just an
ad, a package.
The video store is big, really big. Movies all over the place. Or rather
DVD or Blue Ray jackets. How am I going to pick one I haven’t seen
yet. No way I can evaluate beforehand. The packaging will dictate my
choice : the picture, the colors, the overall impression and the
summary on the back cover.
Now I have a better understanding for the recruiter’s questions. Just
like me, he has to make a decision based on the jacket, my CV and the
summary, my letter of motivation.
the product is determined after use, if at all. In the corporate world,
you recruit first with your eyes, you realise how good the candidate is
after you hire him, when he is actually working.
cruelly slamming the door to others. Affinity Marketing has been the favourite reference tool in sales. a) The Affinity Marketing Affinity Marketing is based on one simple idea : in sales. As in a supermaket. The job application works like a packaging would : instantly it is make or break. How to reinforce the emotional tie with the recruiter ? In front of the computer. how to create this bond as early as in the CV or the letter of motivation stages ? First of all. Nevertheless. marketing and human resources : it is simple and mostly effective. because selling means action. Therefore. nobody buys anything if he’s not in the mood to ! It is of the utmost importance to create an atmosphere in your job application. Dynamic. the recruiter is 15 . this type of marketing has long been limited to interviews. welcome to the world of EGO marketing. offering an opportunity to some people. it is all about emotions. In recruitment. For the last ten years. it provides the candidate with a precious help during both the CV and the letter of motivation processes.This book has been conceived based on aggressive marketing methods. the atmosphere must be both dynamic and appealing. They have been adapted to the constraints and challenges of this famous mail.
the interview. your CV and your letter of motivation : the recruiter should want to know more…Maybe you’ll get the coin. niggling and sad waiter. He needs to call you in and to hire you.literally buying you. Appealing because nobody tips a petty. 16 . the token for the next round. You all need to shine : you.
with the company. The result ? Trips.. (that’s what the interview is for !) An open and self-‐confident signature : no scribble. a dynamic typography.Practically : − − − − − No shadow (it’s dull). you are a great addition to the mix : it is all about the bond. Is feeling alike not synonymous with affinity ? b) The 3 channels of EGO Marketing Theoretically. you have to create a bond with the recruiter. Not too friendly. its benefits and its values. it is not about convincing here. our marketing profesors tell us that a brand communicates about its products. no crossing out. playing with our anxieties. a conventional copycat. I will promote its design. not too nice. 17 . At the same time. or with our desires. To bond with someone is almost like feeling alike. not even squashed nor crossed. it is a mental exercise at best. The CV must be pure logic itself : the recruiter should not think in order to understand it. For the last ten years. The car is the product. work… Renault markets its cars to families. You have already « worked with ». you know . BMW sells teen dreams.. no frame (why locking yourself up when you should be friendly). an enjoyable and clear aspect (you are serious not your CV !) A smiling mail : too many letters smell like old school work. between the lines. the brand and its products. both the effort and the exercise. Your letter should stir up interest. its engine mechanics or how resistant the bumpers are. holidays. big corporations have been targeting a specific niche : values. If he does. at worst an effort. Alfa offers more seduction than mechanics.
its benefits and its values. His results represent the benefits for the company 18 . A good candidate should also bank simultanuously on those 3 channels : the product. As a product. he is offering his skills.
− The benefits : your CV is refering to your past. For example.hiring him. for career change and for positions requesting mainly interpersonal qualities. What matters for the recruiter is his company. − The skills: the candidate introduces both his technical and human skills. should you apply for positions with required technical skills. and how he can benefit from your skills. Be careful. What is important for the company it is not your past accomplishments but your future success. each line on the CV should help the recruiter understand « what’s in it for him ». specific skills are required for certain positions and companies. in the IT industry. not you. Without those prerequisites. as for added-‐value CVs. Practically. they should be listed at the top of your CV. never put all your eggs in the same basket. Ideally. The specifics as well as the assets of his detailed CV will be put to his credit in due time. the 19 . below the position you apply for. Conveniently. In reality. The employer is interested in the future : your contribution. so don’t forget to mention them. Too often. those lines are limited to a narcissistic description of the candidate’s past. the letter of motivation and the interview. they hire one human being. your CV will be rejected. Play the three squares : the CV. and for accountants or technicians. The values are the essential part : they never hire a CV.
the way you would deal with a problem. evaluate a situation or provide a different opinion or solution. in which he will specify how each line can benefit the potential employer. more clever. The values : we can’t say it too often. Practically. nobody is indispensable. The only person no one can clone or dispose of is you. 20 .− candidate may add a vertical column. better educated and speaking more languages. training courses and skills are just lines on a CV. Diplomas. we will focus on the values in Chapter 4. There will always be a younger candidate. Your interpersonal qualities.
the desire to know more. don’t explain them 21 . Your CV doesn’t need to be exhaustive : to the contrary. c) The unstoppable attack Curiosity is a greater motivator than profit. Remember that the person who said it all has nothing more to say. Practically : − − Detail is the CV’s best enemy Suggest your accomplishments. it should stir up questions.
He should see himself happy and relieved. as a reminder. 22 . In order to visualize efficiently. Tip The important thing is to imagine yourself as the winner. with a friend… Plan a budget and put the money in evidence on a table. The person should project himself into the future. notice some details and focus on one moment. Psychologists use a technique to reassure people who go through a test (and job hunting is a test). celebrate your new job at the restaurant. one object. not express seriousness Your letter should be the starting point of the conversation. propose solutions without saying too much. hung on the fridge or place the bottle of champagne right in the middle of your office. They should lead to the interview during which you will be clear and exhaustive. He should imagine a scene that comes right after the test. You should let the desire spark off. bring up elements which will be elaborated during the interview. daydreaming is on : you should imagine yourself. You should imagine yourself right after the test as well : will you go for a drink. as a fetish. feel the atmosphere. to picture yourself with the contract in your hands. at his/her place. it is called the FREDERICK method.− − − Informations about your previous jobs should be limited to a minimum Your picture should convey sympathy : it should prompt a meeting. The letter and the CV should be meant as baits.
he should start all over again : job hunting implies organization. almost like in the military. the candidate should be persuaded to relaunch his project : even if he has been looking for a job for the past 1.Chapter 2 : Job hunting is a full-‐time job The candidate must admit that he cannot rush into the CV business like that. 2 or 6 months. 24 . Often.
psycho tricks. Accept this methodological approach. they are reluctant to any shape or form of organization : skills assessment. The plan When you are looking for a job. most of all. it is just all theory. but also to define your objectives : 25 . no more into the unemployed mode. 1. There are 4 secrets to this search methodology : the plan. It gives you this exhilarating feeling that you have the key. a) The 4 keys During counselling. The plan works like one organizational. your job search is a job in itself. without a clear vision for my future. motivational tool. the plan is like a roadbook : it guides the candidate. unbiased and. the evaluations. refocusing and new ideas. This approach turns the unemployed into a real professionnal in the job search business. For them. unemployed people are reluctant to be called unemployed. the recipe to success. and most of all. hot air. evaluation.You need to establish a game plan. You should make it a step-‐by-‐step process : how could I write my CV without a clear understandig of my past. you need to decide on a course of actions. Yet those things are essential : job searching is a professionnal process. and you are already back into a work mode. The Skills Assesment process is essential. shows him where he is starting from. It is essential in order to define your strengths and assets. planning. where he is heading to and mostly the challenge he will be facing.
one out of three unemployed person is unable to clearly state which position he is aiming for ! There are 7 steps to the job search Game Plan. Always bear in mind that this game plan offers you the opportunity to find a new motivation from the very start and the chance to have a companion during the process. Your very own brother in arms. These steps are simple but too often tend to be neglected. 26 .
Research 2. The review : I force myself to reflect on the course of my life 3. question others.This book will only develop the CV part of it. express resentment and bring back dreams of success. Draft your dream team and fight together as a team ! 2. Day 1 : one day to develop my Game Plan Step 1 : The Skills Review 1. What about training and education ? Step 2 : Drafting your CV 1. But we all understand that each of these 7 steps brings you closer to success. Adjust your CV and manage your mail 5. new lives and families 3. Research 27 . a liability… − − − − Before anything else : get organised 1. Allow time to draft 3. The night before : change the world. they work as well like a trap. If you ignore them. The letter of motivation Step 3 : The approach 1. understand certain things. The research 2. The job : I force myself to determine the position I am aiming at 4. Organize your mail 4.
Crunching numbers: answers ratio. first and second interview ratio 3. Determine how you approach the market (opportunity approach. Research 2. Adjust your CV and your letter of motivation 5. on change management and on communication) Step 7 : My first day 28 . Research the products and services offered by the company 3. qualitative and targeted approach of specific companies and quantitative approach of one particular business field) 2. Be the one they expect Step 5 : To apply 1. Research the company. Determine the necessary steps Step 4 : To prepare for the interviews 1. Survey the job market 3.− − − − 2. Play the game and be the character 3. Decide on your approach 4. its partners and its competitors 2. The go no go : Should I accept anything ? Step 6 : To prepare for the big day 1. Theoretical and practical upgrade (emphasis on management.
29 . to evaluate its accomplishments and mostly to limit its failures. my qualities and my strengths lie. Evaluation is not about monitoring nor sanctioning. For the man in the street. Either I like myself too much or I despise myself.2. « have I validated what he told me ? ». but the reality is that I disregard (or I hide) my flaws. and finally. two persons are not to be trusted : the one who knows and myself. − I should be wary of Myself as I am too close to the action. self-‐evaluation is necessary : I have done my homework. « have I bought the best books ? ». And the strengths I display are just a cover. From the get go. I think I control the process whereas most of the time the process controls me. I think I know where my flaws. I have picked up a job « have I asked a third party for an opinion ? ». I am suspicious of my qualities. Evaluations Every project requires a follow-‐up : it needs to be evaluated. I have drafted my CV « has somebody read it ? is it understandable ? is it up to the current standards ? » Practically. Evaluation is the only valid method to follow-‐up a project. I have met somebody. evaluation comes with a taste of monitoring and sanctioning.
− Also. I should be wary of the know-‐it-‐all expert : the person in charge of a charity or an institution. these people 30 . or even worse the friend working at the HR Department. Often.
pick up three persons from different origins : one working in your field. (b) Also. 3. 4. Ideally. and mostly adjust them (a) to the position you apply for. 2. The expert in your field should be able to determine your added value. Drafting your CV. Remind yourself that your CV is at the intersection of three roads : yours. Your CV : after you draft it. There must be something for each of them. to draft it again. have people read it again and again. Mr Job Center for example. The guy from HR doesn’t have a clue about your job anyway. on the other side of the fence. (d) to the job market and most of all to yourself. the company’s and the recruiter’s. They all give you advice. The letter of motivation is critical. you’ll be told almost everything. The documentation at your disposal: check the release date. to have people to read it. your CV should promote your skills. and the HR person. often these so-‐called market experts speak the same lingo they used…ten years ago. Documentation is available too. good and bad. double check the advice. the one who is helping you finding a job. a former colleague or one friend on the inside.are not well informed. (c) He is also your first messenger : he should spread your word. He should be like you. (c) and the company you are targeting. (b) to the particular field. Force yourself to draft it. Your job is to sort out right from wrong so it becomes your 31 . (a) your baker should be able to understand it. your expertise. the TO-‐DO list : 1.
4 letters of motivation out of 5 are ineffective. Forget about your partner’s opinion. but now you should learn the lessons and refocus your approach accordingly. the job seeker looks like a victim. Equally. they restore your confidence and they hide the truth from you: 2 CVs out of 3 are below average . Refocusing Refocusing means that you accept other people’s comments. demotivated and sensitive. she/he has always seen you as a wonderful person. forget the opinion from so-‐called friends and former colleagues. The same foot the buyer uses to close the door on the seller. well it is up to you. both your skills assessment and your choices should be evaluated. Too often. your weaknesses and our shortcomings are. 32 . worn-‐ out. 3. you need help. Also. criticisms and propositions. 1 candidate out of 2 is unable to express himself or simply communicate what he wants or likes. 5. advice and to be questionned. 2 candidates out of 5 showed up inappropriately dressed up for the interview . they avoid unsettling you more at all cost (although they do know why you have been laid off !) You enjoy the feedback ? Fine. Too many people overprotect you. To find the person who will dare to tell you where your strengths are. You don’t need to be praised. and most of all where your deficiencies.« foot in the door ». Before you draft your CV.
It is more wearying. … Consider your job search as a journey. less reassuring … It is a full-‐time job! 33 . the position or the company you are targeting. the way you deal with the corporate world. your letter of motivation. your salary expectations. a journey during which change occurs constantly. your CV. your presentation skills whether during the interview or over the phone.Which parts need to be reframed ? Almost all of them : the field.
on the other you are forced to start again : to draft your CV again or your letter of motivation.4. on one side. Full reset. New ideas The best way to bounce back ? You come up with a new idea. to question the way you deal with the corporate world and your presentation skills … This new idea may come up in a different shape : you may be thinking about a new career or a new life. This very idea gets you motivated. You are forced to admit that you were wrong. lifts you up and whispers to your ear : nothing is lost ! But there is a downside to this new idea. 34 .
to activate the well-‐ advised help. you share tasks. It is up to you to pick up the right tools. your regrets as a teenager and your dreams as an adult. You all meet every morning at 9 a. It is pretty uncommon but ideally you would draft a team. ready to help and support each other in order to reach the objective. not about a position to be filled. you have second thoughts about setting up the clock … 35 . and on the third day. − − As for the assessment process. First and foremost : you set the frame.m. we come up with differents ideas. your status back in the school yard days. As a young job hunter. you draft your dream team and you get the skills assessment process under way. it will put you off and make you feel guilty very often.b) The CV as part of your Game Plan You don’t start with the CV. we recover the strength and team spirit we can thrive on so we don’t let go. A fair assessment is all about someone’s life. Together we perform better. advice. so we keep on fighting when others would quit. a group of people. You set up goals. software and books available. Unfortunately. at 7 :45am on the second day. Note : There is no secret. to start a real day of work. why not designate leaders and even enjoy lunch breaks. « the Magnificent 5 ». all of them job hunters. there is a lot of help. Several efficient assessment tools are out there. you get up at 7 :30am on the first day. Bear in mind that each assessment process begins with questionning your childhood dreams.
Most of them are obsolete. Try to sort out good from bad and identify the relevant sources : buy or borrow several books. Done ! Now let’s get ready for the CV. They all seem to agree on the same 10 years old rules. that is not enough. Not two weeks or. Best practices and requirements to draft CVs need a serious update. b) It takes time to draft the CV I allow myself one week to draft my CV. draft and often are hardly understandable.. boldness or simply relevance . as it is mostly the case. two hours. a) It’s research time There are several dedicated books on the subject in every bookstore. The corporate world. The online data also lack innovation. The recruitment process definitely accounts for that : most CVs and letters of motivation lack of adequate layout. each 36 . the way we communicate and the world we live in have all gone through an amazing evolution : the web. What you get from bureaucrats or teachers.− Don’t forget to schedule a couple of days to consider and draft your Game Plan. surf the web and ask recruiters for advice.. one day at best. No way. standards… Few aspects have been left unaffected. The majority of job hunters is convinced that two hours is all it takes to draft their CV. CVs followed suit. The worst CVs ? The « CV Ctrl C-‐ Ctrl V » ones. A whole week is required. Each training. the phone industry. well. These CVs follow you nicely from the early days of college graduation on.
there are techniques. Any job search starts with a blank CV : you start from scratch. With the assessment on your mind. it is taylor made work. and finally. your ambitions and your preferences.position is just another line added to the original CV. to adjust your letter of motivation. Three different kinds of mails should be sent at the same time : the qualitative mail. the quantitative mail and the opportunistic mail. Be careful. don’t send out more than 3 to 5 qualitative applications on a 37 . Sending CVs requires dates. as mentionned earlier in the book. tools and DIY stuff available out there too. you throw this kind of CV into the trash can. c) Sending your mail You will need a spreadsheet (or a squared sheet of paper). When your CV is done. The stakes are high now. their products and their needs . you need people to read and proofread it. you will dedicate time : the time to get to know them. you draft your Cv on a blank sheet of paper. their history. to research them. Well. you will now dedicate two days to your letter of motivation. determined quantities and objectives. the time to draft your CV once again. For them. − The qualitative mail : you should target your favourite companies according to your skills. Determine one day of the week to send your mail. These companies are your prime choice : that is where you would like to work. Once drafted. Practically.
− − weekly basis. The quantitative mail : CVs are mailed in bulk. the research and the follow-‐up are assigned during the whole week. As for advertised positions and unsolicited job applications. anything… 38 . This process involves a follow-‐ up over the phone. The opportunistic mail : This is a very specific process but you should dedicate half a day to take advantage of any particular opportunity. including the search for contacts you might have on the inside (sponsorship. support or cooptation). it involves a specific preparation to the interview. You determine a planning for this type of mail as well : no more than 20 on a weekly basis. Have you got my mail ? Has it been addressed to the right person ? May I email you one copy ? Also. an approach you decide upon and a customized draft of both the CV and the letter of motivation. It may come from randomly surfing the web. to cash in on a « lucky shot ». a former colleague can tip you off. someone you meet. Fridays are not recommended : for some people the weekend has already started. The mail is not as qualitative but it nevertheless requires the usual research and follow-‐up over the phone. Each application involves : a research phase. it is all about quantity not so much about the follow-‐up. The follow-‐up calls will be placed on wednesdays or thursdays. so it is delivered on the right desk by tuesdays. as a result. Those mails are sent all week long. You send the mail on mondays. the rest of them are overloaded (what has to be done before the week-‐ end !).
Most companies don’t advertise vacancies. to 39 . The candidate should market himself as one unique product. The candidate doesn’t matter.Don’t discard luck during your job search. or hiring away from its partners. issues or expectations. the letter of motivation should be reworded : more dynamic. don’t turn your back at what may appear imposible. ü Seeding by calling : There is no CV without a follow-‐up over the phone. therefore he is one of a kind. clients or competitors. the candidate mails his CV and letter of motivation to the company. The unsolicited application appears like one of the most commonly used and efficient approach. Some of its key elements can be refered to : proposals or references related to its services. To make sure the mail has reached the right person. Let’s rephrase 4 simple things : ü The unsolicited application : without any prior job ad release. headhunters. he is motivated. the solution he is providing does. They use straightforward techniques : cooptation. The CV is focused on the targeted company’s needs. Fact is : 100% of the people hired have applied. it should be almost intrusive. The letter should be specifically focused on the company‘s needs. online vacancies on the company’s web site. more deliberate. But mostly. This candidate is off the traditional job ad channel. products or management .
get the interview. I open myself to a person I don’t meet face to face. But for many candidates. mostly related to online sales. more generally. to answer a question from a recruiter or. almost an act against nature : I talk. Techniques are available. You need to practice. 40 . your CV can either land in the trash or lead you to the interview. to catch a recruiter’s attention over the phone proves to be a difficult thing to do. This one phone call is crucial : it is do or die. to introduce oneself or to start convincing. To talk over the phone seems to be easy. I sell myself.
whereas a Department Head or a potential colleague basically need reassurance regarding your technical background . Heads of department are generally available before 8 :30am and after 5 :30pm. The terminology gives depth to what you want to say. Practically. Always end with a proposition (not a request !) for a meeting within the next 5 days. No secretaries to block calls at those times. It must convey your energy. f. c. its history. 41 . Another 15 minutes to get a clear picture of its environment : its market. drive and enthusiasm. b. Thirty seconds then : 10 are about the recruiter’s company. e. Someone from HR does not have a clue about the technical requirements. 10 are about your professional skills and 10 are about your people skills. the data is then gathered on index cards or on a spreadsheet. 30 seconds. it only takes 15 minutes for anybody with a fair knowledge of Google to gather enough data regarding the company. don’t forget that : a. For example. its products and its referrals . ü On-‐line research : thanks to the web. that is all you have to introduce and sell yourself. its competitiors and its business partners. d.
h. business field and sales figures b. Perhaps you should google the people you will meet. Business partners and/or main sub-‐contractors g. Name and phone number of Head of HR c. Date of application mail and follow-‐up e. Interesting : the person I will be meeting tomorrow plays golf…So do I ! 42 . List of products and services available f. Name and phone number of future boss d.Check-‐list for the targeted company : a. Name of the company. Main competitors with their strengths and weaknesses.
he is taking a risk. ü Cooptation : When an employer decides to hire someone. The new guy should have the requested set of 43 .
… whatever the reason. d) Adjust your CV and manage your mail Very quickly. he should be reliable and honest… To limit these risks to a minimum. He will adjust his CV after a better understanding of the expectations of the corporate world. Now. The selection is easier: the staff is reluctant to introduce sub-‐par candidates. poor drafting or inadequate layout. During your job search. he should be a team player. Following an internal notice for a vacancy. The feedback from the employers will dictate the planning of your mail and its follow-‐up. the once alleged perfect CV appears to be inadequate. This is more reliable than a recruitment procedure open to anyone : less candidates and of higher level. of its layout and content. This is what cooptation means. he should get along with the clients. he has already been altered : not enough (or too much) time spent researching companies. By Week 2. the employer asks his personnel to find « a gem ». content too far from the realities of the corporate world. the candidate should work on his CRM approach (Customer Relation Marketing). An inaccurate analysis of the job market. your CV needs a radical change. or of its objectives. you redraft your CV and the letter of motivation. It often involves a finder’s fee. every second mondays. you will be forced to a by-‐weekly review of your CV. the staff is asked to come up with names of candidates.skills. or on the follow-‐up 44 . On the agenda. An irrelevant candidate is bad PR.
you should draft not just one CV but several. Year 4. Vacancy (not your diploma !) 3. The file name should meet some requirements. as well as quantitative and opportunistic mail should be rescheduled. Most job seekers aim at various positions. idleness as a result of poor or inadequate feedback or mail. past dreams or old ideas. in relation with the size of the company. Careful.by phone. sometimes totally unrelated. Perhaps : the reference of the vacancy 45 . then no. the origins. most CVs are digital. Generally. Two mistakes to be avoided : the work overload caused by too many answers from employers or the lack of activity. The name should include : 1. too little or too much feedback. interview propositions or petitions for complementary informations The qualitative. 2 simple things to rephrase : ü The different versions of the CV : Few candidates apply for only one job. Several explanations : the diversity of the candidate’s academic or professional background. Each one targets a particular position or business field. The same goes for the letter of motivation. or the company’s and/or the recruiter’s operational language and culture. Name of the candidate 2.
Usually. The recruiter has an idealistic idea about the perfect candidate : he will either be the answer to his problems or a true wall against his difficulties. his products. or the almost magic solution which will allow him to save or keep his company. the needs and the expectations mentionned on the vacancy are different things. his market … but also his expectations. The colors. The applicant can take the initiative and voluntarily detail his current needs to the recruiter and therefore profile himself as the answer to them. The expectations refer to the requirements or requests put forward by the recruiter in the vacancy release. the design. They can work consciously. you should research your client : his background. 46 . In this case. It is not easy. The CV and the cover letter are the perfect tools for that matter. backgrounds or sets of skills. 4. Often. his needs. and sometimes unconsciously. the typography and even the writing style used in the letter of motivation (and the signature !) will have an impact on the perception of the candidate by the recruiter. But it is not limited to that. all these terms are instrumental during the recruitment process : 1. the recruiter is the client. 2. The needs refer to the technical or interpersonal skills required for the position. It is more difficult to identify the preferences. In short. 3. The recruiter may prefer a certain type of profiles. his preferences and his wishes. always the client CRM : Customer Relation Management. The client. but you can do it.
e) The letter of motivation First. You will need a couple of days. More than for the CV. 47 . you draft the CV(s). You will ask for advice or for help. then the letter of motivation.
few vacancies). both the CV and the letter of motivation should be adjusted. How many of them ? it depends on the vacancy. or his qualifications. the current trend within the job market. more straightforward. Practically. For lower skilled positions. (in Part 2 of the Brutal Method) ee will see that there are simple methods to draft a killer letter of motivation. Now. f) Numbers on his agenda There you go : you’ve done a rough draft of your planning. you’ll add objectives : how many interviews should you get ? Usually. If the answer ratios are lower: − − Either the CV or the letter of motivation need a new approach. how old the candidate is. For higher skilled positions. 48 . the objective should be one interview per week. the objective should be one interview every two weeks (or three) with an answer ratio of 60%. in order to outshine the competition. with numbers and dates. with an answer ration of 35%. The same goes for the interview : just one and you are out. In this case. job seekers are aiming at a certain number of weekly (or by-‐ weekly) interviews. More agressive. Change them Or there is a lot of competition on the markey (lots of job seekers.
Therefore it is important to draft those documents at the earliest stage of the process. You should welcome the competition and enter the 49 . It shows on their face. This may sound offensive but this is successful Job Search 101. « It’s me or them ! ». on their body language. the candidate switches into action mode. something to give out. c) At the coffee break Candidates usually enter the interview room and introduce themselves to the recruiter as Calimero’s twin brother. Nobody likes a depressive victim. a pain in the butt or a loser in his company. Symbolically. Note : Both the CV and the letter of motivation are crucial. something to stand for. Each mail. amend or re-‐draft them. He has something in his hands. Consider those documents as a work in progress : they represent a never-‐ending process. They look like they are responsable for all the miseries in this world : « sorry for being here but i simply wanted to give you my resume » This is a classic : most candidates (notably senior ones and people unemployed for a long time) persuade themselves they will fail at the interview. review your strategy or find new ideas. You should question yourself. believe me : it won’t be you.The question is : « are my interview skills up to the standards ? ». each interview gives you the opportunity to review. It tells the recruiter : it won’t be him. It works. on their tone of voice.
This is not stupid at all. up to the standards…You are the one they are waiting for. or worse as Mr Nice and Candid. Even worse. then it will be a piece of cake to convince yourself to be the best developer or the best secretary. Convince yourself Conveniently. It may appear easy. bulletproof with certainties. but it is not. the only person who can convince yourself is you ! Build a nest : with a clear goal in sight. you should stage the decision. or if you cook the best crumble. nobody can help you : like the guy who wants to quit smoking. This nest works like your base camp. If you are convinced to be the best table football player. 50 . it is my decision : THIS JOB IS MINE ! 1. This is a statement. stand in front of the mirror and talk to yourself. Which certainties are we talking about ? It doesn’t matter.battlefield as a winner and not as a loser. persuaded you are one of a kind. a small group of committed and devoted people around you. confidence is universal and contagious. Solemnly you tell yourself : THE JOB IS MINE ! Dress up.
at cutting a flower. II. Build a nest For those of you who think it is easy. Finish the following sentences : − Whatever happens. at mixing music. Focus on your expertise and challenge yourself. it will make you smile but it is efficient. So stop being Calimero’s twin brother too.This nucleus of certainties is the cornerstone to your success during the interview : the recruiter feels it when it is there. or for a set of skills you have. You cannot convince the recruiter if you are not persuaded yourself. Pick up one skills by which you stand out in your family. 51 . and feels it when you don’t have it. … − I can punish if … − I am there to … − I have solutions : … − I am taking full responsability. Never forget that the motto « I believe I can fly » is crucial during the interview. During my training sessions. Build your nest and verbalize what you just went through. Prove yourself that you are the best at cooking chocolate. I use a simple technique. III. 2. well. it is not. I. and even more so… Do the same exercise for the position you are aiming at. at riding uphill.
If you don’t trust yourself. and mostly on your letter of motivation. 52 . then you start drafting the CV of the letter. this lack of confidence will show : you will come up with a poor CV and an unimpressive letter. Build up your certainty first. Don’t write anything before you say « I’m so sure about it » This certainty will come out naturally expressed on your CV. 3.
d) Planning : a practical summary Week #1 53 .
Preparaoon Création de sa capsule : « I a m the b est ! » 1 to 2 days To draft m y dream team : « I w on’t be a lone ! » 1 to 2 days The Game P lan : dates and objectifs 1 day The Review : « W here d o I c ome from a nd w here am I g oing to ? » 2 to 3 days Research : books. tips 2 days To draft m y CVs 2 days f or each CV To draft m y letters of motivation 1 day = 1 letter Analysis Week #2 Drap Mail To plan the m ail and the follow (to adjust the CV and the letter 1 day Tip Practice your signature. Most signatures don’t represent the person but reveal his weaknesses. 54 . Don’t let it become your weakest link. make something nice of it. w eb sites. something deliberate and professional.
you had to collect properties. you cannot build an hotel there. before you enter the interview room. In jail. is teaching kids real life lessons : − Lesson #1 Hide your objectives : « Train stations ? well. not really. » Threfore. money and rents step by step. And there was nothing you could do about it. don’t show too much enthusiasm. 55 . one stroke away from the much coveted fourth train station. And then. don’t share your tips with anybody : there are very few gratifying well-‐paid jobs out there. Also. you end up in jail…worse…without collecting money as you pass. you had to play and play over again in order to collect lots of Title Deed : and there. Playing Monopoly. with luck and strategy alterning. Keep some of your cards to yourself. you would over-‐motivate your « opponents ». The game of Monopoly. was stealing your train station away from you. the person you helped in the previous round so he would not go bankrupt. without touching it.Chapitre 4 : It takes an army to fight one a) An introduction with hotels and prisons Remember the sad and cruel « without collecting money as you pass ».
to buy food…our very own old ethological demons come back to haunt us : our survival is the only thing that matters. don’t be naive nor candid. to find a job is a matter of life and death : no money to pay for the rent. like an animal in danger. − Lesson # 2 While some people easily forgive other people – forgiveness being a very judeo-‐christian attitude – gratitude is more difficult to come by. Be fair and honest. We all know Judas. 56 . Don’t rely on your opponents’ humanity. but do we know who the Good Samaritan was ? After a few months.
This almost military approach is causing anger. their weaknesses . also. their game plan. The objective of this book is to provide everybody with the same weapons. it is pure logic and common sense. To provide equal opportunities to everybody for a fair fight. you should master the general framework of the game and. 58 .− Lesson # 3 Know your opponents. there is a yellow demarcation line : to the left. just like in any B movie. at all times. to be aware of your strengths and weaknesses. those who make it. to the right those who complain while watching others step over them. this is not the most easy thing to do. In the recruitment business.
This introduction has been agressive on purpose (troops need to be motivated again !). your Dream Team and yourself you should scrutinize the field of operations. he doesn’t start the fight on equal terms. the candidate starts with a serious handicap. 59 . In other words. Target 4 essential elements : the opposition (your opponents and the recruiter of course). Without them. your target (the position you are aiming at) and the way the opposition is considering you).b) It’s all about the method. Equally and ideally. fighting a war included My assets My image My posioon The compeooon The target To gather data about the battlefield and the opponents. those informations are indispensable. that’s usually a job for Special Units or the Intelligence Department. your strengths (your assets).
4 elements absolutely necessary to analyze : the job market. The target.Switch on your PC . Analyze the job market globally : is it optimistic ? Pessimistic ? Are there profitable niches ? Is the crisis (or the sunny break) there for the long run or is it just temporary ? 2. it turns into an opportunity for those who can make the most of it. managers who would put things straight. practical and simple approach. the company. this means work : you need to analyze. Note : Some writers include other elements in their analysis. a) The job market The job market (or more precisely. the vacancy and the recruiter. Know your target To reach your target. Determine the business fields you are aiming at For each field. research and put into perspective. Companies are in desperate need of salespeople who would bring in new business. take a pen… Roll up your sleeves. analyze : • the consequences of the crisis 60 . The crisis is not inevitable. but it gets too heavy. you must scrutinize it. creative people who would relaunch their product line… Practically : 1. its circumstances and current trends) plays an undefined part. Any salesman would tell you : know your clients first. My preference goes to a limited. 1.
but in the long run they will be instrumental to a successfuk career…knowledge is power. its teams. its hiring trends. The company index card : 61 . To draft those cards represents a substantial amount of work. others will stop you (don’t waste your energy !) b) The company : its culture. interim. its company should be extensively researched : its core values valeurs. its business partners. its expectations As for any qualitative approach. its products… Practically : Create an index card for each company. this can be your get-‐out-‐of-‐jail card during the interview) the expectations or needs as far as recruiting goes the trends in the recruitment business : hiring. its needs. its competitors. sub-‐contracting… the discriminating criteria : some will help you (highlight them in your letter of motivation).• • • • the opportunities the crisis can create (very important.
4. mainly. Eventuellement : son histoire. address. Possibly. or the social background. For example. Overall description : Name. the purchase of a car is greatly influenced either by kids. its history. The recruiter meets a candidate who. (when seemingly improvised) makes quite an impression. It requires research and a fair bit amount of imagination. Will they expand. For each of them: − Brief description − Target audience (or prescriber1) − Strengths and weaknesses − Rival products (or services) 3. Prospective analysis : How will the market. decline or be able to adapt ? This is not an easy analysis. legal form.1. or friend of the parents. number of subsidiaries or franchise network and turnover/sales. 62 . or the names of their CEOs. not only 1 The prescriber is the person who influences the consummer in his choices or in his purchase decisions. or work colleagues. 2. Main accomplishments. the prospective talk. the company and its products be like in the next 5 years. Products or services available (or offered. During the interview. for non-‐ profits). its subsidiaries abroad. good or bad.
the in-‐house psychologist. He has many disguises. 6. he can be your future boss. c) The person I meet Between the company and you. In most cases. Especially the department you are aiming at. Or not). and their Heads. one external agency or a future colleague. the Head of the HR Department. together they will proceed to the first selection (awarding the first ticket to the interview. the recruiter stands in the way. Practically: 63 . Many people will be reading what you have sent.masters the current issues at stake. Its management structure. the opportunities and the potential developments for his products. the same people will be attend the interview. its main departments. 5. but who comes up with a medium-‐term vision about the risks. The main business partners and its competitors.
call and ask for the name of the person you should send it to. one fictitious email address is activated to receive the applications (firstname.lastname@example.org. You will be able to determine your contact’s email address.com or f. 64 . ask for his posituon in the company In both the presentation and in the letter of motivation.name@xyz. whether it’s firtsname. Analyze their email policy. Every company has a logical way to allocate their email addresses.fr). Try to find the personal email of your contact person2. this would look bad. Some specialised web sites an give you access to those informations as well. But don’t send your application to your contact’s private email address. include the exact name of the person (be careful to the spelling !) Usually. an email@example.com ou firstname_name@xyz.− − − − Before sending your CV (even in the case of a press release). 2 Surf on the company’s site. Be discreet so it will look spontaneous. Use the search engines. does he have hobbies ? Has he published articles or books ? where has previously worked ? You might be able to use those informations to your advantage.
d) The position When applying for a job. 65 . as well as the poor output rate. you need to walk the talk : you should know all the technicalities. The recruiter must be persuaded that you have mastered those abilities prior to the interview. Your analysis will take into account the technical and logistical weaknesses. Everything related to those skills must be within the scope of the prerequisites.
You get the message. or being able to develop a project or write anything. JAVA and CSM (one of them) Your proposition : 66 . your background and your technical skills are not enough. Short description of the vacancy (10 lines max) : objectives and related duties. one drilling machine. stakeholders… 2. JTML. a sense of humour and social manners. it is all about lists : the list of your previous jobs (number of years or duties). The applicant describes how he can add value to the position…highlighting both his technical and people skills. Up to this point. personality. it is not enough : there is more to you than just being able to use one welding kit. and the list of skills (or softwares) you master. I understand that if you draft your CV you must be relieved. There will always be a candidate with a more relevant background and a wider set of skills. The position also requires people skills. Requested skills : ASP. Those details will tip the scales. Example : The company TECTI is looking one IT technician for its Help desk. Unfortunately. Practically : 1.
capacity to explain abstract concepts for computer non-literate people My CV YES Skills related to the position: … … … Requested technical skills : … … … Complementary skills : … … … Requested people skills : … … … Complementary skills: … … … NO 67 .− − Technical skills : to add one DB interface (for example ORACLE) People skills : crisis management.
other might be suggested to improve collaboration. Description of collateral functional supports : who is helping me. other skills are required. Skills related to the position: … … … Requested technical skills : … … … Complementary skills : … … … Requested people skills : … … … Complementary skills: … … … My CV YES NO 4. To manage the situation. when and how. My CV YES Skills related to the position: … … … Requested technical skills : … … … Complementary skills : … … … Requested people skills : … … … Complementary skills : … … … NO 68 .3. to make it work properly or to improve it. Description of prerequisites : what is necesary to the position.
The recruiter would consider all of them. Description of delivrables : what the job actually produces or delivers. 3. 2. 69 . to whom and how does it transfer to. Skills related to the position: … … … Requested technical skills : … … … Complementary skills : … … … Requested people skills : … … … Complementary skills: … … … My CV YES NO What should I do with those four figures ? The GoNoGo approach : should I go ? yes or no ? 1. others are implied (can he do it under water or in vacuum ?). This will help you get a picture if you have the required skills for the job. This could also be the stopping point : if you don’t have the necessary skills nor the time or the opportunity to start the required education. The candidate should determine whether his application is relevant or not. or to acquire a new skill which would give him the hedge during the interview. whether technical or human. some are non negotiable (a spot welder must be able to weld).5. They should allow any motivated candidate to get a complementary training to fill the gaps in his education.
each rejection brings you closer to your next evolution. The « this is who I am » approach : 4. One day. so does each interview. In addition to the training. The suitable candidate is gathering valuable ideas for his CV. The recruiter is bluffed : the weapon is yours. The Pokemon improves with his training. you’ll meet the Boss. and mostly new abilities. face-‐ to-‐face. Just like any Pokemon. he is developping new weapons. He can prove he has the required set of skills but on top on that he is adding priceless qualifications : precisely those required by the position. the letter of motivation and the interview. 70 . you need training. the fight contributes to its evolution. Each training session contributes to your developement.
2. Know your opponents Your are seldom alone. A single recruitment campaign results in dozens. Remember that you should try to know (and this is not easy) : − − − − How many CVs have arrived ? Which ones have the edge ? Is one of the candidates already working for the company ? What is their competitive advantage ? Which salary expectations do they have ? 72 . even hundreds of applications.
Unfold the map on the table : just like Caesar. or in between two sentences in your letter of motivation. He was permanently sweating. ahead of the pack : be suspicious. and you keep your efficient and mobile troops there in some grove. You have the most unconfortable seat. you are swimming with the sharks : cheer up. in one announcement banner. So you are not ahead of the pack. and then finally you are the best one. If you appear to be the right candidate. Walk on thin ice. numerous and powerful footsoldiers. he should come to this concluson all by himself !) Situation #2. It is not a done deal. The recruiter’s certainties are challenged by the qualities you kept to yourself. There is a fifty-‐fifty chance now. Everybody wants to go after you. his right hand mopping up his forehead and the top of his head with his embroidered handkerchief. The heavy machinery. you activate your swift resources : your asset cards. It is not over yet. You touched him. will open the doors to the recruiter’s office. let the recruiter gradually make up his mind : you are the best (don’t tell him. He had a loud and harsh voice. 3. It was not easy for him.Situation #1. you place the heavy machinery at the forefront. Knowing that. First you will be the most expensive candidate. you need a game plan. during the interview. He could not conform to the the usual 50-‐minute lesson format : 73 . There. then the oldest. we thought we were at the Parthenon. You haven’t won yet but he is having doubts. Know your features In college. our latin and greek teacher was a big man.
A greek lesson by him was just too much for us to bear. as pathetic as he was near the end of his life.he was as passionate as a young Harry Potter. 74 .
technical qualifications, as a wizard in ancient greek, even with great
Some jobs require a special personality (a math teacher in a troubled
suburban area), a certain level of fitness (life guard at Brighton beach),
a quiet and patient personality (working at a check-‐in counter at
Heathrow Airport), good looks (model or singer), even an age limit
(cashier at Sainsbury’s should no older than 45 years old…).
The Ruthless Method introduces a different approach regarding the
review process. One of the chapters examines the features :
The « + »
– Technical skills
– People skills
• The « -‐ » to be improved towards « + »
– Visible / non visible physical features
– Clutural, regional or religious affiliations
This is a sensitive matter.
Rather than starting from the current situation, which may prove
delicate, the candidate is being thrown back to his earlier years : back
in the schoolyard days, which status did he enjoy ? which was his
favourite game ? was he a leader or a dreamer...
The seminar on the review process will allow you to rebuild your
personal history, where there is only a meaningless list left on your CV.
4. Build your image
The warriors are facing each other. The old lion is bumping chest, most
probably for its last fight. Standing tall on its front legs, it seems huge.
Young Yvan, the War Lord, his body covered with paintings, can hardly
move. His powerful armour is impressive. His new weapons shine,
sending white flash lights towards the village.
The young lion cannot wait : bent muscles, prominent and powerful.
Showing teeth, grunting and ready to jump, bite and kill.
The village is located on its territory. Everybody is armed, everybody is
shouting. Traps are hidden, allowing for excessive self-‐confidence. The
eldest stand in the first row : nobody is afraid, we are immortal.
Tonight, the village won’t be destroyed. After two attacks, Yan stopped
the fight : the traps and the self-‐confidence among the people won.
The young lion fled, too.
reason) and of its codes.
During the interview, we will see that it is all about the image. The CV
and letter of motivation converge towards 3 requirements : support,
content and layout.
The next chapters will examine how to format or sometimes stage your
« All the great things are simple, and many can be expressed in a single
word», Sir W. Churchill is right : and the more important it is to
express, the shorter the message.
As for marketing, the birth of the WWW placed Imprint
Communication under the spotlights.
Imprint Communication is based on a simple premise : everytime you
meet somebody, your brain creates one index card.
On this index card, you will file all the data you have gathered
regarding the person in question : his overall aspect, the way he
expresses himself, the way he thinks, his sense of humour (or lack
Experiences Memories ….thereof). the experiences your shared together… everything about this person will be filled here. Mr X personal index card Various Informations The imprint leads to the catch The storage point 79 .
delete or modify the informations…Everything goes. What kind of first impression will you make on the recruiter ? which qualifier will best define you ? 80 . It is limited to one single word : one adjective or one qualifier. which will allow you to find it back. The recruiter sees you (with the occasional exception) as newcomer.The index card is filled with data. Except for one thing : one piece of information cannot be altered nor deleted. It is the first impression. Psychologists have also demontrated that this first impression is elusive. Your judgment will evolve over time. The outline illustrates the key role of this first impression : it is the imprint which will fix the card in your memory. You cannot change it. not deliberate. The first impression remains. Therefore the impression you will make to the recruiter is there to stay. You can add. one with your name on it. so will the person. Your brain will automatically update the index card. it is its storage point. This is the imprint this person left « in your nerve cells ». In other words. about the person. important or not. to the contrarym it is simplistic. somebody he meets for the first time : as result he will also create one index card.
All these informations can be altered (you can make up for any blunder during the interview). requests. they don’t know who you are anymore. Professional background & skills Behaviour. the way he dresses up. presentation. …. the way he walks. They met with 20 persons. CV previous collaboration… e-‐reputation…. 20 81 . Candidate’s index card . The imprint leads to the catch The storage point Regarding the candidate. letter of motivation. all of them but one : this first impression : it is there to stay. At the end of the interview. the recruiter will keep in mind : his CV. his answers to his questions. 20 CVs. in case you face two recruiters. recommendation. your feedback but also the way he looks.
it’s not good at all! It is that simple : our first impression works like one pedestal.personal histories and even if they use the pictures. it is the clincher in our job search … so be it ! But why shouldn’t we make the decision : let’s choose and impose this famous imprint ! The tool is already : it is the Riff. alcoholic. The Method introduces a special approach. the dynamic guy. Originally. the Riff is guitar sound. it’s ok … if it is a negative one. team player … – The same goes here : skip aggressive. both fun and efficient : 1. thief … 82 . no more than qualities. Step 1 : Choose your riff To determine the one qualifier which describes you best is not easy. the ugly or the blond). a little song. when it relates to the physical appearance (the fat. the tall guy. the funny woman. it is extremely difficult for them to discern who is who. which will be with you the whole day. List your qualities and your flaws – Practically. simple. Same goal here : your tune should remain in your recruiter’s ear. no more than three flaws – Skip the obvious : motivated. the black guy … If the word is a positive one. they often use one word : the stressed guy. To do that. or worse. the professional guy.
– Turn your flaws into qualities : nervous turns into dynamic. This qualifier will epitomize the first impression you make to the recruiter. – It either fits the corporate culture – Or it is an added value to the position you are aiming at 83 . stubborn into determined. determine which one is the most marketable to the recruiter : that’s your Riff. Among those qualifiers. manic obsessive into disciplined … 2.
but you get hired so the company can take advantage of you. 84 . Mes défauts peuvent s’avérer pour certains postes des points forts (pourvu que vous puissiez bien les choisir et les présenter de façon judicieuse) Which quality will fit the job best or will match the corporate culture ? My flaws …… …… …… My riff Sometimes my flaws can be assets : they will offer the company what it is missing in discipline. disability.My qualities …… Nos qualités professionnelles ou humaines. sexual orientation …) The job market is not your typical friendly party. Attention …… …… peuvent parfois vous desservir…. weight) or related to your personal situation (religion. get you the job. not your qualities. Instant advices : – – Don’t get trapped with a Riff related to your physical appearance (skin or hair color. authority or creativity. Don’t be surprised if your flaws. they don’t hire you so you can have a good time.
It takes a strong temper to manage of night crew of 180 … – Equally. the disciplined guy into the inflexible guy… Bear that in mind for the interview ! 85 . the friendly guy into the gossip guy. the recruiter often turns your qualities into flaws : the nice guy turns into the candid guy.
B) Always stick to the same Riff : change your Riff to match the position or the company you are aiming at. the recruiter should hear just this one thing : your Riff. In the tone of your voice.Avoid the following pitfalls: A) Don’t deliver above expectations : no lie. Don’t pretend to be a peaceful person in order to please the recruiter. Be energetic. eager… You should stand out. D) In between sending the CV and the interview. energetic. a detail.you are under stress and it shows. Get ready for this interview. 86 . you may get a call from the recruiter : sometimes for a complementary question. C) Be conservative : professional. the Riff thrives on your qualities and flaws. or to test you in a foreign language.
5. The way you write the address on the envelope. Your signature Yours is a friendly Riff. your CV shouldn’t be like an off-‐putting catalogue. The content You are marketable. it should sell too ! 6. come up with a new structure. 4.Step 2 : The variations of your riff Once decided upon. the opening banner Whatever the Riff. The syntaxe of your letter of motivation You are a pro. it will show up on your opening banner. play with the layout … Your CV must be creative. solar… 3. And most of all. (banner present at the beginning of your CV 88 . How do I make the first impression off it ? You should give it a variety of forms whether visually. orally and kinesthetic. The structure and the layout of your CV If yours is a creative Riff. Everything should relate to your Riff : 1. the stamp and the envelope must be beyond reproach. your letter must be professional ! 2. your signature must be open. you should impose your Riff to the recruiter. You introduce yourself as a disciplined person : the address.
everybody is proud of him. Tip Forget the advice of your sucessful uncle. The poster man of the family. got his job interview back in 1997. 89 .
he followed the advice of somebody who died more than 10 years ago. The How-‐to guide he used had been written in 1980. the telephone was there but not the internet.Back in the days. 90 . And finally.
Crushed and most of all dragged by one faceless « ogre ».Chapitre 4 : The 3-‐wheel mechanism of the CV This chapter will examine the heart of your CV. It relates to logic and efficiency. « My job is to produce cars so kids can go on holidays ». Next to the machine. His last words were : « François. one participant was comparing himself to a sad and fallen hero from the movie « Modern Times ». 91 . there is nothing unrelenting or unfair in the etymology of the word gears. then he would have been something else than a wheel in the mechanism. the community. I’ve had it. But what would have happened if Chaplin had understood the machine ? If only somebody had explained to him how it was working and his own role. Chaplin looked really small. Which features does it have ? How does it work ? a) The « you’re not in sync » intro During one of my seminars. » Yet.
digests. it is all colourful and lively…a true storytelling. The drawing is in black and white. its bowels. 92 . the wheels are squeaking. the CV is slow. we discover a simple mechanism : 3 wheels constantly spinning in sync. When it starts working.Support Content Layout Figure XXX : The wheels of the CV Legend : There is something mechanical about the CV : either it is spinning or it stops. the CV on one CD Rom. it chews up lots of information. Pretty chaotic … With carefully manufactured and maintained wheels. nothing comes out… b) The support The CV is usually written and printed on paper. transforms and communicates them. In reality. the epigastrium of your CV. but nowadays it can have other types or forms. With an ill-‐manufactured mechanism. When we enter inside this machine. is in full color. everything is confused. as the CV on a PDF file. the o-‐line CV and the video CV.
This is no small detail. the best paper CV is sent by e-‐mail. crumpled or torn. par exemple. it conveys a sense of global community and intimacy of contact no other support can give. the folds turn into black stripes upside down). The email has one advantage : your CV wil remain spotless.1. • Graph paper or paper with holes. the support itself can either lead to rejection or be a liability to the candidate : 1. tobacco…) • it has stains. The paper format is reassuring. do does its efficiency ( Il perd 20 % de sa lisibilité. Do the test : fold your CV 1/4 or 1/3 of the way. It will be all clean. alcool. all flat. for example. que la majorité des CV informatiques sont imprimés. • Like the envelope. Paradoxically. The paper CV It remains the format of reference. • Spelling mistakes to the address or the name of the beneficiary. 93 . Its visibility loses 20%. Practically. Be aware. donc de son efficacité (when you photocopy it. Sachez. The trip won’t have him crumpled or dirty (mailmen eat croissants in the morning and French fries at noon too !). The Rejection level (1 Cv out of 10) concentrates all discriminatory mistakes : • your CV smells (perfume. that most digital CVs are printed. or folded. ready to be read.
• Not too thin (you read through it). Generally. • The A4 format is the norm. without being descriminatory. The Liability level (1 CV out of 30) refers to all those mistakes which. are a liaility to your application : the first impression is negative. 2. a 80 g. not too thick. 94 . • The paper should be spotless. thin paper sheet is being used.
the name is calligraphed and the letters are identical to the ones 95 . no narcissistic. Sometimes they become more emancipated. no letterhead (except for our notaries and lawyer friends). whereas for the PDF format. • No photocopy : the recipient must be persuaded it is unique even if the application is ranked 58th out of 200. all alone in the middle of this sheet. use one ball pen. use an ink pen on the paper CV. The impression is negative : « I’m afraid. scan the signature and cut and paste it on the cover letter. but let the recruiter find out … Our signatures have been following us since we were 12 years old. • When you sign. more creative. They evolve with the times. huge or graphic signature … We know you are the best candidate.• Not too ostentatious either : no manila or coated paper. • Avoid the aggressive and various time crossed signature. more restrained… Some of us appear to have kept their old signature : always carefully crafted and shaky. I need an edge to lean on! » • Finally. • Don’t place the signature on the edge of the sheet.
• Use a ball pen and. Why not. or worse (it is now possible). sorry for the computer literate among you guys. no computer generated labels. not with your picture on it! • The address is beyond reproach : you can read it. But during the interview. it meets the international regulations and is without spelling mistakes. 96 . No Simpsons. or mommy’s boy (at best). rectangular.dating back from our early schooldays. • Use a regular stamp. you will appear like a rigid person. no Superman. with the stamp ordenly stick. or the retarded in the group (at worse). • The envelope must be spotless : white. • Don’t forget the return address on the back.
Ouch. The PDF CV For the last 20 years. most of all don’t forget to : Check if your CV and letter of are well in the envelop before you seal it! 3. the fax is now considered like registered mail. The vast 97 . The mail is a rare commodity. the Internet has been reshaping the world and the way we al communicate. the e-‐mail is the norm.
0 designates the current WEB. use the PDF format : PDF files cannot be modified/altered. YouTube. If you buy a new computer for your job search.0 sites offer basic content .0 »4 approach/process. Your layout is permanent. For example : Flickr. Some users might have problems to open your documents (CV and letter of motivation). they provide one online framework activated by the users.0 web. For example. it is difficult to apply for a job nowadays. such as 3. most computers work with Word 2003. Thus. even with a zero timeline. according to one study published in 20075.majority of companies. Unlike the original Web. This axiom is : without a internet connection or an email address. 80 % of the recruiting agencies prefer to get CVs per email. the internet users play a major role now. FaceBook… and all this waiting for the next trends to happen. − Within Word and most word processors. − Your documents are compatible with everyoperating system on the market. have elected this « 2. But careful. no Word file (or other office softwares). telephony and wireless everywhere. stored. one function allows anyone to access all the versions of the document since its − − 4 2. printed and evaluated more easily.oasys. 5 Survey by Oasys C June 2007 (available online : www. 2.fr) 98 . They can be transfered. it won’t be altered by earlier software versions. synonymous with speed. your PC will work under Windows Vista and therefore with Word 2007.
mistakes, the modifications (to hide a gap ?). Worse,
surprisingly he has access to your friend’s CV, the one you
used to start yours (it was so nice !), you did not change
anything regarding the motivations, the hobbies as weel as
the first two paragraphs on the letter of motivation (« really
well thought of ! »).
1. Use Word to draft your CV (or its open source equivalents).
2. Draft your letter of motivation.
3. Save those documents in PDF6 format.
For most word processor softwares, the procedure is the following :
once the document is drafted, proofread and saved, print it as PDF.
When you click on « Print », a window opens up. Select the « PDF
− Give it a clear name.
Bad examples :
Bon exemple :
Mickey Mouse CV – position : cartoon character –
The body of the mail will consist of three paragraphs
you will draft in order to introduce yourself.
This is not a copy of your letter of motivation. It should
be (much) shorter. No argument, just what the mail is
Your document will be automatically printed as PDF file. It works like a
picture (in theory, it cannot be altered and it can be read by anyone). If
you need to alter it later on, start again from the original file, adjust it,
save it and print it again using Acrobat (this software manages all PDF
− Join the documents as attachments (CV, letter of
motivation and maybe letters of recommandation or
any document requested by the recruiter).
− Don’t forget your signature : with all your information.
5. Sending the email : no more than 10 emails at the same time in
case you BCC send (blind copy) emails in bulk. There is always
the risk to have your internet provider label your emails as
This text should meet strict criteria. Book 4 of the Ruthless
Method/Way describes those criteria as well as the method to draft
those cover emails.
Ouch, most of all, don’t forget to :
… not CC send (visible copy) if you send emails in bulk, for the
qualitative approach. The recipients would learn about the other
companies mentionned at the beginning of your email. Not too
professional, not gratifying for the company. The message would
would read : « dear company, you are 9th out of 10 … »
Motive : unsollicited application. this support is convenient for candidates who need to provide recruiters with heavy documentation : pictures. It can be distorted or damaged during transportation. application following a vacancy published in the press (don’t forget to mention the references of the vacancy). e-‐ mail address 2. 3D mock-‐ups… Ouch. Nevertheless. first name. You need to specify : 1. don’t forget … to stick a label on the CD (not just on the CD case which can be lost or changed). The list with the attached documents 103 . 4. You can buy those CD (or DVD) formatted labels easily. This technical support is not 100% secure. 3. phone numbers. but not so much nowadays. Your name. The CV on CD Very fashionable some years ago. The date 4. proposal of collaboration. the recuiter needs to back it up on his PC – an additional hassle after the paper and the email versions. mailling address. movies.For the quantitative approach. use BCC. Moreover.
imagine weighing scales. are you confortable with the WEB as a communication tool ? Your presence can have different forms : − − − − − A blog dedicated to your job search : the CV-‐as-‐blog. it is not always appropriate. A page. to edit your CV on-‐line.5. Twitter… For those more experienced among you : to manage your buzz through tags. 104 . comments or shortcuts the Google way. or. more accurately. why not. or rather.0 tools : Slideshare. To be or not to be on the WEB : it must be the result of careful thinking. if it leans towards the other side. with a big « + » on the right pan and a big « -‐ » on the left pan : if the scale leans towards the « + » side. an application or a dedicated space on social networks The CV-‐as-‐a-‐web-‐site with a detailed and appealing account of your backgroung Popular Web 2. a blog where you would write about your day-‐to-‐ day adventures in Job Search Land. Flickr. the type of company and its field of operations. The on-‐line CV It is not an obligation to post. You should ask yourself : the main features are the position itself. then keep your CV off the WEB. your personality. Contrary to what you can read or hear. be on the WEB . Practically.
Ouch. Your personal data are available to the public.Weighing scales 2. 8 Trailer : an advertisement for a feature film. typically consisting of brief portions of scenes from that film 105 . companies and headhunters Almost unlimited amount of informaoons. links or references available To increase (and control) one's digital footprint Nega5ve Cvs must be consistent (no possibility of duplicate campaigns : two diﬀerent posioons or two diﬀerent ﬁelds). don’t forget that … the paper version of your CV should (more or less) match the on-‐line version the recruiter will have access to ! 6. Your CV could be duplicated and used by your compeotors. Your current employer may be aware of your intenoon to leave. Go find somebody who can help you shoot a 2-‐minute trailer8. to illustrate your CV.0 : Posi5ve Keeping up with the WEB trend To use and master the communicaoon tools Direct access for recruiters. The video CV If you are photogenic. it is a plus.
Not so easy. the phone clip posted on YouTube (linked to your blog or your CV).Don’t overlook the quality of this video. make sure they can’t find footage featuring other aspects of your life. play it spontaneous. Ouch. the script and the editing. right ? Or. if in sync with the vacancy. 106 . Your ex may have uploaded his/her « favourite scene » from his/her mobile phone. the light. Everything must be professional : the framing. don’t forget …if you give the recruiter a link to YouTube or Daily Motion.
bachelor party) and upload it on YouTube.
Sometimes it is funny ; it can also be really embarrassing.
Which informations should I communicate on my CV ? How do I
structure them ? Which ones should be highlighted? Should I keep
some of them for the interview ?
There are no pre-‐formatted answers to those questions. It depends on
the situation, on the position you apply for.
Hereafter, I’m giving you some pads. They are meant to associate your
personal history with the history of the company, establishing a link
Those links work as references, they allow the recruiter (a) to
understand your approach, (b) to consider if you would be a good fit
for his company, (c) to assist him (you suggest the questions he should
ask you, or even, the answers) and finally (d) to determine your main
qualities on the spot and how it can benefit his company.
Go straight to the point
Determine a structure and stick to it
Make it easy to remember
1. The Company is the Queen
You are not the most interesting person to the recruiter, his company
is. He is hunting down the advantage for his company in every lines of
Therefore, two rules :
To talk about your future within the company without focusing
on previous accomplishments.
rough approach : to mail applications in bulk can lead to an
Trap #1 :
To explain how you snapped up a contract to the recruiter’s company
The job market often requires some legal shortcuts : you don’t
mention that to the recruiter. In front of him, you will always be the
2. Go straight to the point
Details are your enemies. Recruiters always say : some CVs are really
tedious ! The essential part is sunk into the amont of informations :
you should only communicate what is really important for the
There are important features in every CV. The recruiter won’t be able
to spot them if the CV is 10-‐page long. Moreover, when he gets to the
tenth page, he will forget what he read before that.
Horse to be called in for the interview.
Put a strategy together so the recruiter would only see them.
Draft your CV according to this strategy.
Highlight the head banner and the headlines.
Trap #1 :
The sticky spelling mistake is hidden there in the headlines, even after
Trap #2 :
Never give a therapist a stick to hit you with, he will use it !
Don’t mention your failures, your deficiencies or your weakness …
3. Determine a structure and stick to it
To be clear, you need a structure.
Your CV tells your story.
Like you would do for any tale, you will give this story a structure, a
framework : with a beginning, unexpected developments, trials and a
Snowy White and the 7 Dwarfs. I. 111 . it is your decision. but you should respect a frame. We are used to it : candelabrum have 7 branches. our civilizations are used to tell things by 3. there are 7 days days in a week . also. You don’t need to be a great literary talent to be able to give your CV a structure. trinity. It is up to you. The framework The framework is quite flexible. 5 or 7. congruence and repetition. religions have 5 Pillars. Three rules to follow though : span. The span Social conventions have it that.
your CV must be unique. remember and accept any piece of information structured according to this span9 more easily. the digital footprint. Ideally. all of them. 5 or 7 ! Studies showed that we understand. the span is everywhere : everything is staged in 3. from religions in the Antiquity to the current communication campaigns.the 7 Days of Creation and the 7 Mercenaries. 3 is the span for a crisis. But we could add : the on-‐line CV. according to the same structure. 112 . Practically : − Your letter of motivation must reflect the structure of your CV. II. the letter of motivation and the interview. 5 for a and 7 for dialogue or explanation. the co-‐ optation or the letter of recommandation… In order to be relevant. The three most commonly used channels are : the CV. The congruence Your application is not unique. 9 Briefly. Congruence means that those channels are homogeneous : they must tell the same story. It comes under numerous channels. Examples abound . the structure of your CV and of your letter of motivation should reflect it.
This is particularly important during the interview : the recruiter should have the card in his hand. The same goes for your on-‐line CV. The banner may well play that part as well.− − − III. 113 . You will have to insist for this essential to be visible. Should a friend. To be fully understood. Practically : − − Your letter motivation may explain the structure of your CV. a structure must be explained and repeated. Same thing for the interview. he should understand at all times where you stand in your explanations and where you are taking him to. rehearse with them so they can talk about the three in your career or your three main qualities. The repetition After 65 years. the Little Prince is still right : What is essential is invisible to the eye. a family member or a former colleague wish to introduce you. your presentations or your pages in the social networks.
where he is coming from and where he is heading to. don’t sacrifice any of them for span-‐sake ! 3. then he has a winner.− Don’t hesitate to remind the reader where he stands. Make it easy to remember Ewhat is the first step of the recruitment process in any company ? The secretary has torn the envelopes open. You should help the recruiter. never when you turn it into childplay : never let the recruiter think you take him as stupid person. she has printed the other ones. Trap #1 : It is always positive when you repeat things. Trap #2: Don’t get obsessed with the span. the recruiter reads through all of them. he is overwhelmed by 50. unfold the CVs and the letters of motivation as far as the the applications sent by mail are concerned. Sipping his coffee. it is just communication tool. He enters an office where a colleague is expecting him to make the first selection. 114 . If you already have held four jobs in four different companies. You need to make a big impact. keep them all. maybe 200 CVs : whisper the winning feature to his ears. When he says « This one looks interesting ».
to look older or younger. He was trying to conceal those qualities although they were actually his strong features. Those qualities lead to hostility and eventually to being laid off. to level with the other candidates. When you send your application through the mail. Why ? To be cheaper. staple your documents . Sometimes their strong feature was the root of the problem or of their discharge. Trap #22 : Some candidates hide their added value. mention the page number and your nameand first name at the bottom of the page…the pile of documents might fall on the ground. I remember a participant to one follow-‐up group : he was meticulous. to keep it alive. orderly and honest. maybe there has been no refill for weeks. to spark it off. and even to devise it : to 115 . Spark desire Do you remember ? We had agreed to turn our backs on our parents’ standard/vintage job application in order to enter the « wild » world of Marketing. Trap #1 : Maybe the secretary doesn’t have a stapler. 4. Marketing is all about desire : some are aware of it.Everything goes : banner. cover letter … but both keywords remain the same : synthesis and structure. on the PDF version. others sense it : to awake it.
The layout Desire. Back in 1980. or not seen. Once your CV has been sent. don’t explain your job in detail. He should wish to meet you. He would want to reinforce or invalidate his evaluation. He is not imagining anything. he is making his selection. They give the recruiter every opportunity to say NO to every lines he is reading. no interest at all. now. 116 .create it from scratch. to listen to you or to stand up for you. here are some techniques : 1. their responsabilities even their accomplishments. 2. Most candidates tend to speak at great length. you generate rejection. The same goes in the recruitment business : before getting to know you. or more simply curiosity come mostly from what is seen. the spark should twinkle : the recruiter should feel like wanting to know more. he would call you in to discuss it. In the first case. when you submit your professional background. Votre CV envoyé. giving lots of details regarding their duties. To reach that. The frame. This will be examined in paragraphe (d) of this chapiter. nobody was alienated by mobile phones. Pcs or Ipods. not the detail In your CV. you had sparked desire . (what is guessed or suggested). Name the company and your position : the recruiter will determine whether that position is a plus for his company.
surprised… What comes next ? The CV as « an endless list » should work as a soap opera. let’s take advantage of that ! 3. HBO. he should be hanging around in full doubt. Therefore. curious. The cliffhanger Officially. every Tuesday. nobody would confess enjoying those soap operas on TV. at the final scene.and he will be meeting you for an interview ! » 10 My gratitude to Georges Bataille for his paraphrase about communication mishaps. the CV is just a collection of misunderstandings10. Tuesday is when your favourite soap is on. their heart can beat for another soap : you need to make sure they keep watching yours. But TV producers are aware that the audience can be volatile. I know for a fact that all of you will understand what I am about to explain. A long time ago. At the end of each episode. I should say. the audience should be frightened. 117 . Canal+ and other TV production companies have come up with a secret weapon : the cliffhanger. The following week. he should reassess the situation . you wait a whole week for the next episode. it should come as a surprise to the recruiter. In all cases. but unofficially. with many unanswered questions : he needs to know ! Badly ! « 5 nights to go.
what you don’t mention. Trap #1 : If you put everything on your CV. Trap #2 : Too many gaps and you are the Invisible Man ! So. well. 118 .Again. what you don’t explain. don’t over play the cliffhanger trick. you won’t have anything to say during the interview. that is the puzzling part : you should therefore organize and stage those missing informations.
concise and should match the job requirements precisely. Ideally. Length : a never-‐ending debate The norm says : two pages. the less time he will spend reviewing each of them. Some positions may require longer CVs. − Specific recruitment policies of some companies or institutions : both the EU Commission and public administrations like detailled CVs. the CV should be short. one page if you have just graduated. recruiters do request them). − The number of candidates : the more CVs the recruiter receives. Their length depends on various criteria : The job descrition of the position you apply for : some of them may require itemized CVs (in this case. − Recruitment and outplacement firms as well as headhunters like to « know a lot » about you. − 120 .5.
Trap #1 : The recruiter should never have to think. not to you. Everything should be simple and obvious to him. 121 .
he will give it a meaning. There are three steps in the logic of visual perception : what you see. Then. 122 . he is able to recognize it : within months. their style. packaging or videoclip. You are your CV and your cover letter ! Their looks. posters. some weeks later. and what you feel. He can see the object as it is. their physical appearance lay down the ground foundations of your image in the eyes of the recruiter. Those steps dupicate those related to a young child when he discovers an object : one morning. come up with a detailed version. d) The layout Crucial : you are not there when the envelope opens up. what you recall. Image marketing has been taking advantage of those steps for decades : logo creation.Trap #2: Don’t behave like a grumpy old man : nobody is interested in what you did back in 1982. The adage was right : you don’t judge a book by its cover… but it does help. But what about those 15 years of experience ? Digest them ! And at the end of the CV. the baby is able to see.
you personify your CV. but as relevant as they may be. They both should be consistent. • During the interview. • My le}er gets nooced too. Before it gets understood. • My CV stands out in the stack of documents. The following chapters deal with the layout. • There are objecoves: for what ? • There is a logic process : a reason why ? • There is a capital gain for the company. it applies to a specific content. it gets nooced. analized and evaluated. • The recruiter recals it. they only mean something if they get answered. The layout doesn’t exist by itself. • In the stack.To be seen To be nooced To mean something • My envelope is not a neutral object: I use a pen. which benefit do I offer ? » Those questions are fundamental. 123 . your CV should get noticed : it should stand out of the stack. Most CVs neglect the layout and give priority to the content : « Why your company ? Why do I apply ? Which idea.
Afraid of the risks ? Afraid of the responsibilities? Somehow it is pure logic : 100 % of the astronautes who stepped on the moon had previously embarked on the spacecraft. 125 .Tip Be passionate. ambitious : aim for the moon ! Too many candidates refuse to embark on the spacecraft.
therefore the worst option. their methods. codes were left up to everybody’s imagination. By writing those pages. Forget beauty. professionals. so that it is clear to everybody that they are not about intuition or beauty. I wanted to explain the reason behind those seven codes. you always follow the Beauty Queen . common sense or habits. So far. she seldom proves to be Miss IQ11 Practically. So many different advices. a) In the street. analysis. and 11 Let me emphasize that this cruel quote has been made by a woman … 126 . job center employees. test and finally daily trial by thousands of job seekers who followed my courses. it is hard to come to a decision. sometimes efficient.Chapter 5 : essential codes There are rules in order to draft a CV. they all have their ideas. often intuitive. Too much uncertainty around the person and the CV : « What should I do ? Who should I trust ? ». Usually. b) Cv : the classic codes The seven fundamental codes are synthetically hereafter exposed. the most appealing option gets picked up. It is the result of years of work. go for efficiency. Three important things for me : you should be able to understand how relevant those codes are. the job seeker was getting a different version from every person he/she was talking to. Job seekers. their impact on the efficiency of the CV.
the recruiter spends less time reading. Typography Since the early days of the print industry. typography plays a major role. 127 . the « why » and relates to « the wrap up ». It is the first contact : the transition between what you see and what you understand. Why ? In these times of crisis. Each classified advert generates more and more applications. 1. Too much material : « it has to be quick ».you should be able to apply them to your CV. Each of them get an explanation. As a result. CVs get shorter.
There are ways to shorten a CV without losing one single sentence. Some of them appear to be artistic or genuine but the reader is lead to a cognitive effort in order to be able to unscramble them. The idea is to make the reading easier. Equally. without losing on the content. line spacing should be minimum. It is much better with one well-‐structured page. it will seem shorter. in order to avoid the dilution effect. a) Spelling Be careful. the spelling here must be beyond reproach. If you can read it quickly. it seems like you fill the space. It is a « rookie CV ». The average recruiter may have sight problems. abreviations are systematic (for example : CU. the elected typography should be conservative. They have permanently influenced the spelling. contrary to text messages and emails. On the contrary. Text messages changed our lives. the syntax and what is caaled « the visual layout of the text». These new codes begin to have a big influence on how people draft their CVs. It takes a few seconds to write and read friendly emails and messages. than with two « empty » pages. LOL) and typographical rebus (IluvU for I love 128 . Therefore. The language and mostly the spelling are ready-‐ made : words get shorter. The typography should not be too small nor too big : size 8 and even 10 are both difficult to read. with a size 13. even one and a half page. as if you would hide a lack of experience or skills.
and as a fact.o) then ! 12 The emoticon is the exact word for the smileys in our text messages. they spread in CVs and cover letters. 129 . New abreviations and emoticons12 are now accepted in cover mails. Blogs. Forums. New words suddenly appear and a few letters mean a word.you). a sentence even a feeling. social networks and text messages : some rules apply to all of them but each channel its own spelling logic. The rule is : parsimony. not too many LOL or .
b) Syntax The 160 letters max of the text message physically shook up the syntax rules. but it evolved. The phone industry did not cause the death of the syntax. They don’t amount to very much now. 130 .
two downfalls to these sections : (a) They work as a catch-‐all.There is only one rule here : do impress. or so it seems : words. expertise. abreviations. Careful. expressed. technical terms or verbs. In those banners. It is not something you mention on a CV. everything goes. Reminder : motivation is not a quality nor a skill. It should be demonstrated. syntax must be simple but accurate. new sections have appeared since the 90s. unreliable WEB sites or old course logs photocopied over and over. 131 . As for the CV. As if the candidate did a cut and paste on old quotes or uninspired idiomatic expressions off timeless selfhelp books on recruitment.For your CV and your letter of motivation. especially with what was known as the NICTs (New Information and Communication Technologies) : skills. (b) They are conventional. Therefore they lose their purpose and are counterproductive because from the get-‐go they give the impression that the candidate is disorganized and that he cannot express himself. sentences with no verb or mixed with words. motivation… Those sections can be found at the beginning of the CV (it is better) or at the very end (where they are useless !).
Initials and acronyms13. most of all. for him. but rather « left-‐aligned ». As for text messages. Finally. You push the recruiter to a neuronal exercise . The basic layout is a long vertical square. family names are written with capital letters as well. the current trend for letters of motivation and CVs is to make them « left-‐aligned» too. Important : don’t use any italic. the CAPITAL LETTER means shouting or it is a sign of aggression. it is like going from one language to another. Frederick. 13 The acronym is the abreviation for a group of words. This allow the reader to tell the name from the first name. that are never « justified ». Italic imposes a cognitive translation to the reader. family names and words at the beginning of a sentence keep their first capital letter. formed by the first letter(s) of these words. and to limit the « Centered » to the position you apply for. your cover letter should very much look like a phone dial. Traditionally. 132 . Don’t use them arbitrarily. especially for the cases when some family names are also first names (Mathieu. Don’t use the sheet on horizontal mode (the landscape mode in Word). c) Visual design Your CV and. in both your CVs and letters of motivation. keep their capital letters all the way. Obviously. François…) or when names and first names come from a foreign origin. in text messaging language.
It is not nice. telling « I followed one MS Office training course and I discovered a new function. the reader doesn’t read the words in italic. diplomas or ranks if releavnt to the applied for position. The context helps him get the meaning. it gives a negative image of the candidate. the one with the frames in Word ! ». or previous jobs. entangled. categories or even the picture (« Somebody died ? »). locks up. frames are being used : to highlight headlines. it is inefficient. Too often. The rule is so simple : no frame ! The frame shuts up. giving the CV a square appearance. psycho-‐rigid. The consequence can be extremely negative : in 50% of the cases.The same goes for any change in font size or colour. Not too many bold characters either : use them to highlight the important things. or name of companies for the job experience section (up to you) training courses. it is not professional 133 . Never. almost obsessive. Usually it is limited to : − − − − − Last name and first name Position you apply for Headlines either years of occupation.
The wrap-‐up ü Only one typography ü Conventional typography : arial. don’t use them. no around the frames (I told you. calibri… ü Not too small. Reading them. I take a stack of 30 CVs – which is not a lot for a recruitment campaign. people who told me their charts were fairly easy to understand eventually admit that it is not the case at all (back at the Job Center. no frame !). Those frames on 50% of the CVs are like the plague for any recruiter out there : each CV comes with its own logic. Understanding a chart seems easy to you ? During my seminars. Finally don’t use any shade. times new roman. one CV out of ten is made fun of. 134 .Even for your language skils. not for words (you can’t read them anymore). its very own little neat chart. not too big : i usually propose size 12 ü Left-‐aligned (except for the position you apply for) ü Line space 1. I am aware of that : do the stack test!).5 (and conventional margin size) ü No arbitrary capital letter ü No colour ü No italic ü Very few bold characters ü No frame ü No shade Did you know it ? One CV out of 2 makes people smile. not around the pictures (not nice…not nice at all !). « people » tell you the contrary.
a person does ! The logical reading starts with the skills or objectives sections. It is also your first step towards this special job. The picture The picture is the introduction. Luke Skywalker has been his latest pupil. It is relevant. Usualy it is locted on the upper right side. depending on the recruiters. spoiled…no self-‐ confidence or darned shy ».In the first part (job and picture). it is a logograph read . 14 Master Yoda was the mighest of all Jedi Masters in the Galaxy. You don’t put your picture. Blog. Master Yoda14 to Luke Skywalker. « You will pay a special attention to the picture ». Why ? To all recalcitrants. Your picture is not decrypted. the WEBmakes it compulsory :: the picture is a must. Should he have drafted one CV. the names and the job experiences. FaceBook and MMS : we have entered the image era. Mostly he was one of the Jedis of the Republic who survived the takeover by Dark Vador. it gives the CV its first image. A more technical paragraph : You need to know that CVs are cross-‐read.2. your ticket to « a normal life ». you send a mesage to the recruiter : « I have something to hide » or « I am not good looking. starting by the headline in the middle. that particular CV could have changed the course of history … 136 . then the picture and then. Remind yourself : one CV doesn’t hired. the opening door to your CV. this all about the image. but acquired in a figural way. one afternoon in Dagobah swamp. You should display yourself.
or tired … Ideally. you may be among the 30% of readers who skipped that paragraph. Be positive ! Don’t look depressed. be friendly. your picture should illustrate your riff. Most of all. Let me remind you the axiom at the begining of this book : you are the right person. This image. no loser or has been looks. Has the flashlight of the photo booth at the Mall frightened you ? Ask a friend with a digital camera to take a picture of you. Your picture should reflect exactly that. that is to say : the first quality you want to impress the recruiter with. Ok ! Your CV is divided into two parts : the upper part. dedicated to graphic reading. when you are in this graphical part. scared. sad or. to analogic reading. One simple rule : no pathos at all . as it often is the case.I told you so : italic is tiresome ! This being said. Therefore. the one who will get the job. Learned your lesson ? No italic in the CV. never! No change in the font size either. supplicant. the lower part. But it is not that easy : explain your friend (the one with the right camera) that he is booked for the whole afternoon! 137 . don’t look sad. Your picture should be a friendly one. it’s you! This is the one you introduce yourself to the recruiter with.
138 . the picture should not let the recruiter think. Beware the background : the more things behind you. the less visible you appear. Nothing beats the good old immaculate wall.Just like the CV itself.
clipped) to your CV. some people think they start with a handicap. When your friend (the one with the camera) shows up. it will establish a link between the CV and the candidate the recruiter met in the morning : useful when they meet 20 of them daily. their disability emerge on the picture – which would lead recruiters to dismiss them. CVs get moved around when the recruiter handles. Sometimes and rightfully so. your picture in the garbage ? That’s a good start15 ! Contrary to what most people would think. same haircut. carries or drops them off. and not for the best. no paperclip. Ideally. the picture does not contribute to select or eliminate candidates.And please : no staple. stappled (or worse. it is relatively easy to insert a picture into a text. If you are no computer literate. will get pulled off : it will end up on the floor and then in the garbage. same make-‐up. Your photo. have several outfits ready. 15 With Word. you keep the same appearance : same suit or dress. but some of your features might have changed. no respected recruiter will base his choice on your picture. The colour of their skin. for real. get some help : from the guy at the Job Center ? a former colleague ? your son or your nephew ? 139 . The picture will help as a reminder of the candidate at the end of the day. their religious beliefs. Your picture goes back 5 years ? Why not. The picture does the trick. Can you imagine this ? You. on the day of the interview. Except for some racist or frustrated among them.
dedicated to the job interview. 140 . the candidate may well decide it is worth the risk. Sometimes. Notes to our men friends : − As a child. we tell you how to deal with those situations. You show up for the interview. don’t give that french lover type languorous stare. When the recruiter or the company have racist motives. others. but he is prepared16. Enquire. that in order to be a real man.Some people will advise you not to add your picture in order to raise your chance during the interview. Even if this behaviour thrives in these times of economic crisis over-‐suply in candidates. like me. the name can tell about religion and colour of skin. arab or black. That whould be the case for the Qualitative approach. well that is a slap in your face. let’s keep our eyes on the ball : the job seeker is not there to change the world. real tough … But on the picture. we need to be tough. Too bad my publisher’s lawyer forbids me to release them… 16 In Volume 3. make it a rule. Besides. Nevertheless. openly or implicitly. At the tenth slap. it is a good thing then when your CV is being rejected. Specific processes are available in order to draft the CV and to prepare for the interview. he wants a job. and you are dismissed because you are disabled. we are told. avoid posing with eyes of steel. It is his objective to work in that specific company. The same applies for people with disabilities : preparation is the key. He is exposing himself to this setback. the candidate’s motivation is wearing thing. aggressive. accusatory .
no plunging neckline. you bend your head towards him/her ! At the interview. 141 . not this pouting grin some young female applicants usually have on these days. no sex at all : no outrageous make-‐up. Ladies. Not conviced ? Have a look at those pictures with your partner : unintentionally. hide. then be bold-‐headed on the picture too ! Notes for our women friends : − − − The more jewelry. a cast of monsters.. One last thing : DON’T BEND YOUR HEAD ! I’m shouting my brains out here. do you ? No sex. no three-‐day growth beard (the same for the interview). Even if your girlfriend/boyfriend likes it. If you are bold-‐headed. the less you’ll get noticed. women do have that flaw. On interview day. you are there as a professional. you don’t want to look like a Christmas tree. On most CVs.. no submissive woman. for real.− − I’ve got a spectacular collection of those CV pictures. remind yourself that it is a sign of submission. A jewel emphasizes a feature of your personality. They captivate. conceal. Jewels attract attention on themselves. not on yourself.
no paperclip ü Same clothes you will be wearing during the interview ü No sex 142 . don’t pick up a colour picture. or in case you do.Finally. It must survive the Quick Draft Print Mode tests and two consecutive photocopies. The wrap-‐up ü One picture is a must ü Usually in black and white ü In the upper right corner ü Positive attitude ü Riff ü No pathos at all ü No background ü No staple. test it.
Did you know ? Similarity emphasizes sympathy. Most recruiters acknowledge they have unintentionally favoured candidates from common origins (place 143 .
You start with the latest date or fact. Contrary to what is being usually advised. this is the starting point of your CV. don’t mention any months nor days. 144 . Once again. Two categories relate to chronology : job experience and education. the recruiter should be able to understand the course of your career. 3. Equally and despite of that.or country of birth or residence. Reminder : no italic. Dates/timeline/chronology The timeline is an essential component on your CV. your added-‐value thrives on the latest date or fact. religious or philosophical beliefs…). Why ? First thing : the CV is written in a time-‐reversed style. education or diplomas are. Dates are not important. or candidates who looked like them or with the same first name. Remember the old saying : time is about haste. − Job experience Before each job. Normally. even better. a fluent one. start date and end date. job experiences usually come first. Too many candidates rush through that step . previous positions. no bold. and you end up with the earliest ones. CV must have a temporal dimension. a common background can lead to competiton. By reading it. the logic behind it. therefore rejection (one cock in the yard is enough).
1998 – March 31st 2001. February 1st. Welcome desk attendant Euro Disney becomes 2001–2010. he recuiter is able to read the CV more easily. recruiters focus on gaps rather than on your experience. Beach attendant at Hôtel du bon rivage Cthis is more obvious indeed. this can avoid having to tell at each interview that the Hotel owner’s daughter dumped up. Beach attendant at Hôtel du bon rivage October 15th.February 1st. 145 . 1998 – March 31st. Another advantage : you will be able to hide a small gap of several months. 2010. that his father fired you and you wre feeling depressed for the following six months ! Generally speaking. Welcome desk attendant at Euro Disney 1998-‐2001. he can memorize it better. 2001 becomes 1998-‐2001 As a result. 2001 – July 31st.
You can send a very detailed CV on request. For those with many job experiences and skills. 146 . Even if it means making a mistake by a year or so.Everybody tell you not to lie in your CV. well it’s only a typo. you will have to explain your nervous breakdown or justify your cancer to a stranger. I prefer to tell you not to arrive naked at the interview. you’d be well advised to set your priorities straight and select what is most relevant to the situation. If you do so. Don’t mention each and every position you have held.
Don’t mention the months. The message to the recruiter would be : « this is heavy stuff. Don’t list the 15 or 20 different training courses leading to a qualification. between brackets. some would even cruelly characterize it as « meat for state-‐sponsored education ». Don’t feel forced to list your three university diplomas (you might as well scare the recruiter off. a genuine unemployed person ». 147 . he only gets his college degree !). just like for job experiences.− Education : diplomas and training courses Dates can be mentioned before stating them or rigt after.
it has to appear just below the position your apply for. this section is on every CV. carefully tought-‐out. Language skills In bilingual countries. Programmer/Analyst Bilingual : french -‐ english 149 . no date ü Fill some gaps ü State the job experiences ahead of your academic credentials and training courses ü State the dates. This is a section in which candidates can be very creative… Why ? Everybody lies about his/her language skills. don’t be modest. They are logical. then the job experiences ü Cut to the chase ü Limited use of bold ü No italic Did you know? Dates are reassuring. If you are fluent bilingual or trilingual.The wrap-‐up ü Time-‐reversed chronology ü No month. It will thus be the second line of your CV. So. Pay special attention to your dates then ! 4. they represent the practical part of your CV. without any affect : everything is meant to reassure the recruiter.
a language is built on a small nucleus of basic vocabulary : expressions as well intonations you learn very early as a child. don’t use any matrix. 150 . avoid the classic mistake : the diploma doesn’t count. Iof you do mention the diploma or the training course in any foreign language. it could (unfortunately) prove to be a handicap… Finally. it may smetimes be advisable not to mention a second language. Send your first mail (along with your CV) written in the main local language. When you prepare for an interview in a language different to yours. Nevertheless. the skills do. Make sure you include a translated version at the end of your CV. Who knows ? The person in charge of the recruitment process may not be bilingual … We mentioned this before. nor chart to present your language skills : a cognitive chart is much more difficut to understand than a few sentences. A contrario. it means you don’t fully master it. You have spent your early childhood in Tunisia ? Even if fluency in arabic is asset. your current level is limited. The result is guaranteed. spend two hours watching cartoons on TV every evening.
Don’t be modest 2. The wrap-‐up 1. Propose a translated version of your CV 151 . Diplomas or traning courses are useless 3.
a mere formality. Nevertheless. vocabulary is essential. such as english or german. 5. and of course. No cahrt. such as dutch. you should dedicate time and thinking. No bilingual CV : one language per CV Did you know ? For some languages. the accent matters more than grammar. you’ll hardly listened to. tips and tricks… Some are in favour. For others. no frame 6. Finally. but with the right accent. The candidat sees it as an easy section to fill in. for some others.4. Everybody comes up with advice. others are against it. 152 . grammar matters most. it is much better to use limited and simple vocabulary. such as french or japanese. Bilingual : write it at the beginning of your CV 5. In english. Hobbies Here comes the much talked about section. You may be speaking correctly. The stakes are too high : they are the last trap the candid candidate stumbles upon.
153 . the requested diplomas. The candidate is not aware of it but the interview went well : the right profile. Why ? The desk stands between them. he successfully passed the language assessment tests and even the team likes him. Silent. the recruiter is thinking.
Is the candidate relaxed ? The question is not meant to test him. Let’s not forget that the newly hired person should fit into the life of the company. more friendly. The hobbies. He raises his eyes and candidly asks : « I haven’t a chance to read the latest book from Ken Follet yet. Seven or eight hours a day. Is it as good as the previous ones ? » The room is dead calm during a few seconds : the candidate doesn’t even know who Ken Follet is. Therefore =. that person shoud be a happy camper. The tone is less formal.Precisely at this moment. 154 . At the bottom of the document. The only objective is to get out of the restricted focus of the interview. nor about the latest Pulitzer Prize. Back to crime scene : the recruiter looks at the CV. he reads that the candidate is interested in literature. for everybody’s sake. how he would behave socially : is he comfortable engaging in daily small talks ? … just like he would do at the coffee break. He has never heard about Ian Rankin. the recruiter has decided to ask the so-‐called « coffee break » question. We call it the « coffee break question » because it allows the recruiter to imagine how the candidate would fit in the workplace.
the recruiter is quickly connecting the dots : « he lied about his CV. the whole CV is now under suspicion ». Trust is lost. This case is no exception. Many candidates fall over the hobbies section during the interview. 155 . suspicion is everywhere and somebody else gets the job. Righ there.
4. 156 . boxing (for women)… The wrap-‐up 1. cooking. Brush up on your hobbies. research them so you’ll be able to answer questions. the ones which add value to your CV. hunting. Don’t be eccentric at all costs. sewing (for men). travel or bicycle. Last precaution. Don’t mention any hobby which would put you in trouble Did you know ? One CV out of 2 never reaches the right person’s desk : you’d better make sure who the right recipient is and whether the mail has reached him or not. Once your made up your mind about the list (careful : no more than threee). The « coffee break question » is all about the hobbies : it is the « make or break » question. then select the ones most relevant to the job. is cooking. 3. one could tell that the population of Northern Europe likes sports. 2. do your homework. some hobbies have bad press : political activism. Be relevant (it is more about relevance than about imagination or eccentricity). By reading CVs. literature.Don’t you ever lie ! Don’t mention the most common hobbies : gardening. travelling and reading a lot ! List all your hobbies first.
157 .Call him to make sure (in front of your PC. ready to email another copy).
Nevertheless. More details You get the picture : I don’t really favour eccentricity. 1. 4. the candidate can differentiate himself with a few ideas without being too simplistic. medical or psychopathological condition : no (except for security or health reasons) Car and driving license : no (from 25 years old onwards.6. 8. Some details may be added . no poem at the beginning … Each eccentricity must be self-‐explanatory as it requires an effort from the reader : he needs to read AND understand. no perfumed CV. 6. it goes without saying !) Recommandation letters : only if requested Previously self-‐employed or managing own company: depending on the position or the company Regions or countries you would agree to be sent : if the job requires frequent travels Last gross salary : yes Salary expectations : careful. 5. this eccentricity makes people smile . others shouldn’t. the salary is negotiable. 158 . No pink-‐coloured paper. 3. Non-‐profit sector. It should be relevant to the company. NGOs : yes Politics : no Religious beliefs : usually not advised Allergy. not everybody can be odd and tasteful altogether. 9. Why ? Often. its business field or to position the candidate applies for. 2. 10. 7.
Salary : some tips worth of gold: 159 .
ü Be aware of your financial needs before signing : simply.ü Research: how much money people your age. list them all : simplement. Expensive is good. clothes and hobbies … The amount corresponds to your lower limit. more simply. faites-‐en la liste : car installments. ü Come up with a consistent proposition. a phone and meals … or. Cheap means that the quality is not as good. 160 . food. with similar education and job experience are making ? It is so easy to go online or to call a couple of friends. negotiate a gross amount ü Start the negotiations with a higher amount : you lose prestige if you start with a low salary. the distance from your house and mostly the genuine interest for the job or the business field. The idea is to convince the recruiter you are an expensive item and that he needs to offer the right money ! ü Prepare your arguments so you can explain during the interview the reason why you lower your expectations : fringe benefits like a car. Just like the recruiter. rent. we don’t trust what is cheap.
Did you know ? Find an ambassador to drop off your CV ! Nothing beats that ! Activate your network ! 161 .
but. your email address. and might even emphasize ethnic or religious singularities. the name in capital letters. Categories Informations on a CV follow a certain structure. Usually. Don’t mention your place of birth : it doen’t bring anything. not to the extent of writing them on top of your CV… It is also common practice to add informations regarding the driving license or the marital status. phone number. fax and mailing address. start with your first name. Of course. each of them with its own set of rules. Personal informations Basically. In this last part. logical and balanced. In the upper left corner : your name and first name. If you are an important person. You’ll find hereafter the conventional structure. 162 . adding some more details. Below that. a CV is being drafted according to the same rules you would a letter. It should be meant and drafted as something homogenous. codes and dedicated use. I come back to points I have already explained in this book. But don’t forget to consider the CV as a whole. particularities shouldn’t be denied. as of today. Why ? Categories are presented one by one. The first name in normal typograpy. A. both in bold. Some add they birthdate. it comes after the name.7.
− Should I write « curriculum vitae » ? I say it is redundant (we all can see it is a CV !). « miscellaneous ». this information doesn’t add value to your CV (except in the safekeeping or security business. single means available . your marital status is nobody’s business. But no obligation. but most would write it right in the middle. but if you do want to write it as such. you are supposed to know how to drive a car and even to have your own car . − The same goes for the number of kids. For a woman or man. be discreet. write your title before or after your name (are your narcissistic or not ?). no flag. 163 . Some tips: − No icons : so small phone. it should’t be on your CV. − Finally.Practically : − From 25 years old onwards. don’t give them a major relevance by putting them at the top of your CV. − As military service is not compulsory. Should you really wish to add those informations. − If you are a doctor or an engineer. Some would write it at the upper-‐left corner. or if the guy at the Job Center advises you to do so. confine them in the last category. or some positions related to the management of underqualified-‐teams) .
Not at the beginning or at the end of your CV or leter of motivation. Thanks but no thanks! 164 .− Don’t include any quote.
An ill-‐balanced CV (the picture is too big or unconveniently located on the page) can communicate an impression of imbalance to the reader. same size. try to convince him . smile is an advantage. raise your eyes ! − Of course. He boosts your self-‐confidence. It shows your personality. don’t bite your lower lip). Don’t use any make-‐up in order to enhance your expression. But most smiling pictures are pathetic : it is a forced smile. he can tightly crop the frame so he can highlight the pertinent detail. it is sign of aggressiveness. Usually both spaces are similar : same horizontal alignment. sometimes sad. it will contaminate your image in the eyes of the recruiter. and right before he takes the picture. often undecided. − Focus on the way you stare. − Don’t show your teeth : for men. or your flaws. More tips : − One of the keys to a successful picture lies in the quality of the photographer. try to get his intention. and for women it has a sexual connotation (most of all. Two efficient tips : (a) force yourself to stare intensely at the photographer. (b) look at the ground.B. your motivation and it draws attention. It is crucial. facing your personal informations. 165 . The picture Insert your picture in the upper-‐right corner. Squeaky. This symmetry is importante : your CV epitomizes your qualities. equally left-‐centered for your informations and right-‐centered for your picture.
it sort of bulges out. but it can be sometimes viewed as arrogant. In fact. pick your zoom very carefully. but try to go the extra mile. The wide angle shot gives you a more open face : its central part is a little bigger.Portrait is the norm and the norm is good . the picture has no volume. I will then carefully chose my words so I won’t appear like I teach them something about the job. Play with the light or the angle. But beware of the cartoon effect. The side view reveals a more authentic graphical aspect. The face seems more energetic. or try with a wide angle (17 mm). he/she will look like a dreamer. Some think it is serious . If too powerful. personaly I see a dead man. First of all. the gaze deeper. You lose all expressiveness : you don’t communicate any feeling. Tips to the pros : Photographers can be touchy. your hands …). no depth. − 166 . and you don’t want that for the picture on your CV. dare something else : zoom out (show your chest. The ¾ pose is placing the candidate into an emotional setup . depending on the angle of the shot. No way. I don’t know much about photography. have a picture with a tool you use at work … − No black frame around your picture. Sometimes it can squash a face.
the solution you provide the company with is. 17 NLP : Neuro-‐Linguistic Programming 167 . C. the background will be fuzzy (so the face will stand out). it should be written with a bigger font. You are not important. It is an advantage but it is seldom used because as it can be viewed as pretentious. For some jobs. just like for the side view. depending on the field.a visionary … or absent (more informations can be found in books related to facial codes in NLP17). avoid small lenses. drawing teacher… It should be underligned. it clouds the message. or even beter. Applicants love backgrounds : convince them otherwise. use size 12. photomontages are a valid option. the eyes should be your focus point . When you stare at an object or at somebody off frame. If they do insist. Practically. If you have multi-‐language skills. The effect is guaranteed. Center-‐aligned then : the role or the position you apply for: developer/analyst. graphic designer. it create an atmosphere. if you use a size 12 font. then pick up size18. Dear photographers. The central headline The name and the picture should not be center-‐aligned : too narcisstic.
the main qualities. the objectives and the motivations. this banner has become an essential component to any CV. There are different kinds of banner : the essential skills. Nowadays. it was an original idea being activated in order to highlight one specific feature : a quality. there comes the header banner. At the beginning. In less than 10 years. D. a technical skill or the objectives of the candidate. it has become a trash can filled with platitudes. The header banner Below the main headline. the Goodwills. 168 .
169 . Its objective : to point out « the important element on your CV ». A candidate who tells me he/she is honest sounds like my car mechanic … What is he/she hidding ? Second.Let’s put some order in there. don’t mention qualities which are not real qualities. two tips : First. well. don’t cut and paste the conventional tips off self-‐help books or blogs. the one the recruiter expects or the one you want him to remember. Being honest and on time. One header banner and only one ! 2. these are no qualities ! These are prerequisite : we are all supposed to be honest individuals and to arrive at work on time. An axiom is a rule you would not even think to oppose ! 1. Let’s begin with two axioms. Two other rules.
Never forget that truth matters more than perfection. it sounds so fake. 171 . RK #8 : never start h « I » ! in the letter. not bold and underlined BARK #2 : no frame ! My objectives GRRR 4 : Manque un « s » ! BARK 3 : too much space ! I would like to ofer my motivation to the company. be yourself. BARK 5 : no justification ! BARK #6 : not in italic ! The « self-‐help book » effect can kill your CV. When you speak about your objectives. so « learned by heart ». The motivation or objectives banners should personify the candidate. Also choose your words carefully : make sure you actually understand their true meaning. I would have prefered a more enthusiastic tone. and most of all. Ok. not in CV ! RK #7 : name the mpany ! BARK : not underlined. those conventional spoon-‐fed sentences are too « perfect ». you should almost hear him/her speak through them. you get it : I don’t like it. I like to work in a versatile environnement and I blossom working within a team. Nothing spontaneous in there. so « cut and paste ». Those words.
Reading this. Legend : in some situations. the permanent activity and the travels : the suitcases and the smiles of the families who travel to the other side of the globe.Another classic moment during the interview. 172 . According to Wikipedia. procrastination is a behavior which is characterized by the deferment of actions or tasks to a later time. you should use the kind of vocabulary and syntax that match your level of education or the one in your region. We all procrastinate to a certain extent but it is a real handicap in any job related situation or in the personal life. Psychologists often cite procrastination as a mechanism for coping with the anxiety associated with starting or completing any task or decision. the picture shows how solar. to use spoken language can be very promising. Figure 3 : Caroline will get the job. In this case. Why do you apply for a job at Bristol Airport ? What do I like in the aviation industry ? The people working there. He can sense her tone. not a quality. The holiday feeling while you are working. her personality and this little hint of « dynamic emotion » called Motivation ! 18 Bad luck for the candidate : procrastination is a nasty shortcoming. friendly and cheerful a person Caroline is. questions like : How would you define change ? What do you mean by « professionnal empathy » ? Your letter of motivation indicates that you tend to procrastinate18a lot ? Also. the recruiter is able to imagine Caroline talking.
the key is to leave your mark on people’s minds. It doesn’t matter how you do it. Hereafter is a list of the essential header banners. 173 . As for any ad. to market yourself efficiently to the recruiter. the sole objective is to sell : in this case. But you are free to come up with something new.
As a candidate. Before they even get looked at. other trades also require technical skills as prerequisite. you make sure they will be considered and understood. − − Essential skills In the IT industry. it is all about the technical skills. Interpersonal qualities are key : -‐ Team management. 174 . It doesn’t look too nice but it is a tremendous help to companies and recruiting agencies. without explanation : no date. Recruiting professionnals sometimes use the GO-‐NO GO idiom : you don’t have those skills. te first screening is based on those on those requirements. Goodwills In this case. The 2009 trend tends to duplicate this banner at the top of the letter of motivation as well. by clearly pointing out those skills. -‐ Ability to handle stressful clients. no detail. -‐ Ability to listen to patients. they refer to any other quality which would complement your skills and technical accomplishments such as immaterial and interpersonal qualities. As check-‐lists. it all stops there. It is the first screening step. Equally. That’s why they should appear at the very beginning of the CV. There are more and more CVs around.
175 . more than any other technical skills (a training session will bring you up to speed). they should appear on the header banner. those skills are crucial.-‐ The understanding of foreign cultures or religions… For certain jobs. Figure 4 : John wants to save the World Legend : John doesn’t know it yet but the beginning of his CV has reached its target. a higher purpose. My motivations To find a working environment where my quiet personality and my ability to handle crisis situations and deal with difficult personalities can serve a cause. important point. Therefore. he will work overseas for a big ONG. − Main qualities Usually the candidate is advised to write whatever he can think of. After proper vaccination. The most commonly used headlines : skills. main qualities and motivations. and. they should be included in your presentation on the letter of motivation.
Forget that. the field or the company are a motivation to him. Young graduates or older people looking for a new challenge can find the banner very helpful : it offers another perspective to their CV. Available ? Yes or no ? Why should you not mention whether you are available or not ? Let’s cut to the chase : (a) it would be like insisting on your status as an unemployed person who sits around all day . (b) availability makes you cheaper. But stay away from cliches : no ready-‐made arguments off « self-‐help books ».− − This is the first thing I cross out when reading CVs. titles of training sessions. It is a catch-‐ all : sentences next to adjectives. availability (never mention that you are available straightaway). The explanations can add meaning to a CV which might be either too short or too long. it has nothing to do here. I value that. The objectives The candidate can take advantage of this opening in order to communicate his objectives to the recruiter. even salary expectations. The motivations The candidate explains how the job. if it is well done and efficient. 176 . sometimes language skills. you are asking for something (almost begging) and as such you are losing value and you are in a bad postion to negociate anything.
E. I would like to offer the new perspectives my education taught me. This connexion is promising. The good example : My motivations I’d like to join the company where my father and my oncle are already working.It is equally important to understand that these motivations should generate the connexion between the candidate and his future job. So never mix motivation with a narcisstic presentation where the candidate is only talking about himself. it simply tells the recruiter why you apply for the job and how the company will benefit from your commitment. jobs. I’d like a job where I could apply these new methods in a company where I could move up the ladder. The professional background I like the way the person is communicating his/her experience in the good example. The usual check-‐list with dates. a company I’m familiar with since my early childhood days. positions and company names should be avoided. I am a man of challenges and responsabilities. 177 . The bad example : My motivations My academic background has provided me with the most efficient team and change management skills.
This is what you sell to the recuiter : you sell that story to him (not the check-‐list !). they allowed you to gain qualities and skills. you should tell a story : all your job experiences end-‐to-‐end tell a story. they have built you up. your story. You are the result of all these steps.At best. This storytelling is crucial during the interview. 178 . you have matured.
it is not an obligation to write all of them. school or university. G. take a low-‐key approach : I would then advise to include links to websites where the information is available. except for young graduates or in case the internship has been completed abroad. Some candidates use this section to explain how relevant these courses and studies to the job. F. Ideally.For the CV. Not too many details (see below) Bold typography should be limited to the companies or the jobs you had. publications should be mentionned right after the candidate’s studies. graduation year. They will be also be presented in a time-‐reversed order. 180 . Should be included : rank or diploma. Studies and training courses As previously mentionned. Internship souldn’t be included. city. Publications Essential for some added value professions. follow these three rules : -‐ -‐ -‐ Time-‐reversed chronology (see below) Be relevant rather than exhaustive. Some would include copies of articles or books.
Do your homework : has your recruiter drafted. This might be the winning touch. Do it lightly. Anyway. 181 . bring one book or a copy of your publications at the interview. published or edited anything ? Praise your recruiter’s ego.
Once you sent the CV. Let’s remember that you shouldn’t be modest here. just state your level of fluency. Language skills As we mentionned earlier. don’t use any frame nor chart. Miscellaneous This section includes the basic informations about the candidate (if not previously included on the CV) : − Age or date of birth. your language skills will be put to the test. Be prepared. Computer skills If those skills are not included in the header banner. I. Don’t mention MS Office and Explorer when these software are requested as prerequisite. you could be contacted by phone the very next day. J. they should be mentionned at the end of the CV. everybody lies in this case anyway. H. The candidate may indicate the softwares he masters as well as his certifications. don’t specify the diploma or the course. Don’t be surprised. and why not. not the place of birth 182 . have an ace up your sleeve : an index card with technical vocabulary or specific idioms.
but don’t mention it if you are single.− Marital status : it’s ok if you are married. To be married is considered as a quality. he has « family obligations ». The candidate is less available. 183 . Ideally. you may be viewed as an unstable or available individual (therefore as a potential disruptive person) − Avoid presenting yourself as divorced or in a relation. Number of children : kids are considered as handicaps by recruiters. this can be turned as an advantage. official or not … : stereotypes and prejudices are sticky. if you are single.
The type of driving licence (except for young graduates or for jobs where a special licence is requested). 184 .Bad example : Miscellaneous: 45 years Divorced. Good example : Complementary informations Year of birth : 64 Sagittarius and Dragon in chinese astrology Father of 3 children Ability to handle conflicts and to reach compromise − − Military rank : only when it is an added value to the job : security. safekeeping or a job in logistics or in organization development. alternate custody of my 3 children. housekeeping.
Upper-‐right corner : your picture. The wrap-‐up : the road book 1. The header banner (only one !) 5. 3. Upper-‐left corner : your personal informations 2. In the middle : the job or position you apply for 4. Studies and training courses 185 . The professional background 6.
let alone to explain. well you are the only person to blame. Publications Language skills Computer skills Hobbies Miscellaneous Did you know ? It is very difficult to write a CV from scratch. 10. If you experience problems writing your CV. 186 . 9. 8.7. 11. it is human. But it is critical that you do it : trends come and go. your story too. codes evolve. You are a tough element to master.
the weakness or the missing argument. candidates are afraid of it. As if the recruiter would discover the lie. Your CV is not an exam sheet you would hand out to the professor ! It is your friend . me. something to lean on. While summarizing your career. my setbacks and my regrets … » It is also a synonym for failure. For the candidate. this document is about « my life.The tip It is not an easy task to draft your CV. like a mirror would do. you should consider it as a friend : an ally. it is pointing out your mistakes. or a life-‐belt. During the interview. 187 .
just in case…So you’d be well advised to dedicate quality time into writing your CV in a professional manner.Chapter 6 : drafting your CV step by step As such. Week #1 Create your time capsule : « I a m the b est ! » Preparaoon Draft y our D ream Team : « I a m n ot a lone ! » The game plan : dates and objectives Analysis The Review : « W here d o I c ome from ? W here a m I g oing to ? » Week #2 Research : books. w ebsites and advices Draping Draft y our curriculum v itae Draft y our cover letters lettres Mailing Plan y our mail and follow-‐up (adjustment to your CV and letter) a) My CV leaves trails Recruiters keep lots of CVs. drafting your CV comes at the beginning of Week #2. 188 .
Client-‐related arguments 5. research 1. damn…). The seven essential codes 189 . To start with. full of mistakes and « half-‐truths » : they could come back to haunt you. Garbage can and basket b. My riff as the Red Lead 4. Documentation. here are three preliminary actions to be carried out : Preliminaries : a. b) The Brutal Way : the 10 steps Our method introduces 10 steps to drafting your CV. Recruiter might not establish a link with your previous CVs. Everything on one single page 3. The oral test 2. especially in our digital world. Review and choice c. If it is too late for that (damn. Then differentiate yourself 7.Don’t leave behind any sketchy and badly written CVs. Characteristic features 6. I would advise you to operate a drastic change in the presentation.
The job seeker on his own always considers that drafting his/her CV is a 2-‐hour task. merely updating the last version of it. Classic ou Eccentric 9. 190 . Printer. They all matter. Each one of them is important. fax and copymachine During the training sessions. participants must follow those steps very closely. The two tests 10.8.
Out of experience. Tear it up and throw it in the garbage can. This is a real job. There is only one solution in order to avoid that : drop your old CVs. I am aware that this is the most crucial moment. Start from scratch : this is the best way to start all over again. move it to the Trash Can. The trap : To work on a previous version or to use a CV from a colleague or a « really cool » friend. mental block may come up. End of Preliminary #1 : You got rid of all your old CVs.It’s wrong : drafting your CV can prove to be a severe test. find a meaningful patter within the course of your professional life. the Cut&Paste solution. face the course of your life with your successes and setbacks. Preliminary # 1 : Garbage can and Trash Can First of all. Preliminary # 2 : Review and choice You should perform your Assessment Review before drafting the CV. Re-‐write your story. it takes method and organization. the worse you can do is to do it the « Ctrl C-‐ Ctrl V » way. I repeat. get rid of the latest version. Nothing comes easy : you should invest time and resources. On your computer. 191 .
End of Preliminary #2 : On one single sheet of paper : one or two jobs (and sometimes a specific business area) The trap : To take your last job back without a thorough analysis or to accept the first proposition coming your way. at this stage. and plan accordingly one or more distinctive campaigns. new directions.This process can open many doors : new posibilities. the candidate has to make a decision : one or several targets. The candidate may also decide to target one specific business area. 192 . new projects for business ventures… But.
The trap : To forget some basic rules and listen to an adviser or one « know-‐it-‐ all » friend. start the exercise all over again. do your homewok and research the current trends in recruitment in your business area. You will tell him/her/them all about your professional life. If he cannot make it in a structured way. Or better. he/she/they will summarize your CV : it should come down to a few stages. as we mentionned in Chapter 1. your « partner » listens and writes your keywords. he should be able to digest your professional life. After these seven minutes. on your desk. Your counterpart(s) has/have some distance. Practically. He/she/they is/are 194 . After listening to you. Step #1 : The oral test Find a friend. say five persons.Preliminary # 3 : Research No problem for this one : you bought the right book ! Nevertheless. draft your Dream Team. End of Preliminary #3 : You now own the necessary methodological tools in order to draft your CV. 7 minutes tops. there is your watch (or your phone) and in front of you. The result of this will be your starting point.
Respect the maximum length : one single page (no font reduction to size 9 in order to write more !). is that the backbone of your CV is not what you tell anymore but what somebody else will remember of it. The trap : To confuse memories. emotions or resentments with advantages for your employer : the key points of your career are only meant as future benefits for him. (on top of the rehearsal for the job interview). End of Step #2 : A one-‐page-‐long rough CV. End of Step #1 : A sheet of paper with the main stages of your life (keywords only). you get to write a CV « for real ».not caught up in the small details of your daily life : he/she/they can see which are its essential components. The trap : To start the layout or to put too many details. 195 . What is most interesting. Its backbone will consist of your friends’notes. The page is not processed : no layout. Stap #2 : Everything on one single sheet page At last.
The content has been modified according to the riff as well. and what is interesting to the recruiter is on Page 2. End of Step #4 : A two-‐page CV (maybe more) 196 . the vocabulary and the syntax… End of Step #3 : A reprocessed CV. energetic. Step # 3 : My riff as the Red Lead This page should start to look more like you now. The trap : To pick up a feature based on the client expectations. rather than on your skills. will literally epitomize your CV : everything will relate to it. details or links the recruiter can relate to. ability to show empathy … pick one up. the colours or the shades of gray. Let’s put it this way : you are on Page 1. with its final shape and structure. disciplined. the sections. To do so. your riff. This feature. we will decide which feature of your personality you want the recruiter to remember (this is called the riff). These additions are designed especially for the client : the company that will maybe hire you. Creative. friendly. Step #4 : Client-‐related arguments Now you fill the CV with arguments.
and even second-‐degree humor . Each job. a developer : a disciplined person . emotionally-‐stable and logical person . your diploma or your business field. with a good sense of humor. a social worker : a friendly and tolerant person with the ability to demonstrate empathy . each business field comes with its own set of referents. A good CV is equally balanced between supply (your skills) and demand (what the company needs). people are young in spirit. in 197 . expectations or preferences. a graphic designer : a creative and innovative person… Position : a secretary : a communating and extravert person . -‐ -‐ Diploma : an engineer is supposed to be a thoughtful. In other words. you should be like anybody. they refer to all stereotypes related to your job. Step # 5 : Characteristic features Never forget that : before you become superior to other people. The trap : To underestimate the client’s needs. a mailman : a friendly and smiling person … -‐ Business field : in the IT sector. Characteristic features refer to the elements requested and expected by the recruiter or the employer.
people are forthright. But as for any stereotype. In other words. Practically : 198 . sometimes caricatural. they give our knowledge a structure.the logistics business. straightforward and working hard … These characteristic features are restrictive. they work as previously filled in index card.
Step # 6 : Then differentiate yourself Once the recruiter is reassured (you definitely have the « basic features » for the job). 199 . The trap : A too straightforward approach make for a dull CV. You should bring something else to the table. To do so. These characteristic features should be understated : suggested not explained. but the most common flaws in your line of work. If necessary. 4. so you can actually be ahead of the rest of candidates.1. If necessary. include those qualities in your header banner. End of Step #5 : Your CV has been modified to match these expectations. This is where you can add value to the situation. 2. Illustrate these qualities in the layout and in the content of your CV. you should not identify the qualities anymore. Make a list of the expected qualities related to your diploma. these characteristic features. match your qualities with the layout and the content of your letter of motivation. your job and your business field. 3. you should differentiate yourself.
just like any other engineer. 4. You are a disciplined person. Illustrate these qualities in the layout and in the content of your CV. reflexive and draft modes. it sounds fake. Make a list with the acknowledged flaws in your line of work 2. but also. Practically : 1. You should be able to persuade the recruiter he can have your cake and eat it. If necessary. include those qualities in your header banner. emotionally-‐stable logical person. on top of all that. Step # 7 : The seven essential codes Till now.You are a matured. The trap : Just one quality is enough. End of Step #6 : La première partie de la rédaction est terminée. Reverse them : you have the one uncommon quality ! 3. just like any other accountant. you are a talkative and open-‐minded individual. 200 . More than two qualities. Now you should conform the CV with the norms. If necessary. you were into the analysis. 5. but. you are a creative individual. it is sounds like « too good to be true ». match your qualities with the layout and the content of your letter of motivation.
According to the essential codes : efficient but conventional. Refer to trustworthy sources. graphic design…) The trade (fashion designer.Codes are essential : they put the recruiter at ease (you answer his expectations). Step # 8 : Classic or Eccentric Your CV is done. Your CV will be just like you : unique. This is a disconcerting step : the layout and the content of your CV will be radically transformed. The trap : Beware of the so-‐called experts at the Job Center. End of Step #7 : Your CV is set. they make for an easier read (it provides the recruiter with a deja-‐vu aspect) and finally. they have been subjects to tests and analysis. These codes work as solutions to deficiencies or dysfunctions. The main criteria are : -‐ -‐ -‐ -‐ The business field (fashion. Now you are free to give it a more eccentric aspect so it will stand out. Beware of those « knowledgeable » associations. then adjust your CV to comply to these codes. Google…) 201 . they provide all CVs with a common ground (it can easily be compared). interior decorator…) The personality of the candidate (engineer…but an innovating engineer !) The company you apply for (Apple.
It is about creativity. your CV remains conventional or has turned into an eccentric one. Les principaux modes de déclinaison sont : -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ The support The colours The graphic design The layout The typography The object or the composition of the picture Sections and informations to be included The attachments The mailing option The follow-‐up End of Step # 8 : It depends on your decison. Practically. boldness and methodology. The trap : To be eccentric before having a conventional CV. 202 . there are many ways to convey or communicate its difference. To decide for an atypical framework or content would be a mistake. An eccentric CV starts from a conventional CV.Originality is not an easy concept. its structure and its content. So it remains consistent with its pertinence. taste.
d’autre part. Note : le béton a deux points faibles peu connus qui sont. Le test du novice a pour objectif d’écarter les CV impénétrables ou rigides. L’objectif serait de doter votre CV d’un béton qui n’ait pas ces défauts et en garderait toutes les qualités : inattaquable et résistant à la pression. s’il est inattaquable. It is done but not entirely : it has to pass the rookie test and the expert test. elle est nulle. Il va falloir se débarrasser de l’impénétrable. Celui de l’expert. de repousser ceux qui seraient trop faibles à la traction. en traction. du rigide et de cette sensibilité à la traction.Step # 9 : Two tests That’s it ! You have your CV. Can you please read it ? » 203 . il apparaît aussi rigide et impénétrable . your baker or your florist : « I need a favour. I am applying for a job and I would like to make sure that a total stranger to my field of expertise is able to understand my CV. sa résistance ne connaît quasiment aucune limite en compréhension mais. -‐ The rookie test : Take your CV with you and meet your butcher. A rock solid CV. les défauts de ses qualités : d’une part. pour reprendre l’expression populaire.
like your baker ? He/she is the young person in charge of HR who will meet you at the first interview. This test will make sure he/she will understand your CV. The same goes for temp work consultants. Why would you need a John Doe to read your CV ? Somedoby who doesn’t know anything about your trade. 204 . executive assistants or else employees in charge of these first steps in the recruitment process.
colleague or an external expert. That person could be your next boss.-‐ The expert test : The same CV must be credible when somebody with the same level of skills reads it. These guys will fiddle with your CV inside out to test it. 205 .
All the books advise it. Fax them. 4. The quality of these copies must be beyond reproach ! Your CVs will be equally readable as the first one. The trap : The advice from your husband or wife. he/she doesn’t know anything on the subject but he/she is appreciative and is impressed by you. Practically: 1. Select the Quick Print option (with colours) and print your CV. very few candidates do it. Photocopy both CVs. 3.End of Step #9 : Your CV is validated. The trap : 206 . You will be equally recognized on the duplicated picture. but in reality. Select the « black and white draft » quality option on your printer and print your CV. End of step #10: Your CV is ready. 2. fax and copy machine Last step : the copy test. Step #10 : Printer.
you will be able to make it during any meeting. 207 . There is the risk of having the page numbers or the informations on top the pages disappear with the copymachine or the fax.The margin is too small. Don’t be afraid to talk about the salary and the compensation package : if you are able to successfully negotiate your situation during the interview. then you will be able to do it with clients. Tip Be assertive : if you can make it during the interview.
it would be electric : packed with energy. Do clench your fists and get to work : this time. tricks or codes. It is simple. It isn’t much to look at. If there would be a conclusion. clear and… malicious . And now. there has been more than two hundred pages filled with certainties. Better than technical advices and DIY tips. rage and the will to succeed. the Ruthless/Brutal Way is an motivational machine. you should turn the page. tips. a CV just like you. it gently whispers to the recruiter’s ears : I am the right one. 209 . You are going to write the next chapter : you’re on… It is up to you : a real CV.A short conclusion The CV I’ve always dreamed about seems trivial. it’s your turn! Last tip for the road Up to this point. would a casual reader say.
my snow ball 210 . To Sylvie.
she wants to come up with new ideas. He doesn’t know he is being pictured as smaller than Mark … Lola will be an accountant. Matthew thinks the world should be a better place. but he doesn’t know where to fit. Mark wanted to be famous and to be on TV. she wants to invent things. just like her mum. 211 . just like her dad. a job which would provide a big house to him and his girlfriend. but she wants to do it all her way.Thanks to our ball boys and ball girls : Maxi wanted to become a chemist or an inventor. with more justice.