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THE BRUTAL METHOD
the phone industry, fashion …
Everything has changed, your CV/resume too
To those who will enjoy this book as a summer reading,
To those who will take it as a leap into the unknown,
To those who will see it as their last chance, holding their
Contents .................................................................................. 4
An introduction as a kick in the butt ........................................ 9
Tip ...................................................................................... 12
Chapter 1 : The EGO Marketing ............................................. 13
The Affinity Marketing ........................................... 15
The unstoppable attack ......................................... 21
Chapter 2 : Job hunting is a full-‐time job ............................... 24
The 4 keys .................................................................. 25
The plan ................................................................. 25
Evaluations ............................................................. 29
Refocusing ............................................................. 32
New ideas .............................................................. 34
It’s research time ................................................... 36
Sending your mail .................................................. 37
e) The letter of motivation ......................................... 47
.... The paper CV ... fighting a war included . Build your image ......................................................... Know your opponents ......................................... Know your features ......................... 72 3........... 88 Tip .......................................................................... 76 c) The riff .... Convince yourself ........................... 77 Step 1 : Choose your riff .................................. 49 1............................ 93 5 ............ 53 Tip ................................. 54 Chapitre 4 : It takes an army to fight one ............................................... Build a nest ........ 55 b) It’s all about the method................................................. 82 Step 2 : The variations of your riff ...................................................... 60 2................. 55 a) An introduction with hotels and prisons ..................... 91 b) The support ... 92 1................... 51 3.................... 50 2........................... 59 1...........................................c) At the coffee break ................................................................... 91 a) The « you’re not in sync » intro ...................... Know your target ....................................................................................................................................... 73 4..................... Don’t write anything before you say « I’m so sure about it » 52 d) Planning : a practical summary .................... 89 Chapitre 4 : The 3-‐wheel mechanism of the CV ..........................
. 115 5....................................................................................... 97 4..................................... Dates/timeline/chronology . 144 4................................ The video CV ............................. 108 2......... Go straight to the point .............. The CV on CD ..................................3........................... Language skills ................... Hobbies ........... Make it easy to remember ............................................................. 136 3.......................................... 126 a) In the street........... 110 3.... 149 5...................................... 105 c) The content ......................... 126 b) Cv : the classic codes .................................... The Company is the Queen ........ 152 6 .......................................... you always follow the Beauty Queen ......................................... The picture ............................. The PDF CV ....................... 122 Tip ...... Typography ................................................... 104 6.................................. 109 3... 126 1..................... she seldom proves to be Miss IQ .... Determine a structure and stick to it ........................ Length : a never-‐ending debate .................................... 125 Chapter 5 : essential codes .................. Spark desire ................................................. 103 5...................................................................... The on-‐line CV ............................. 114 4...... 107 1............. 127 2...................................... 120 d) The layout ...........................
.................. 201 Step # 9 : Two tests ......................................... 203 Step #10 : Printer..................... fax and copy machine .................................. 191 Preliminary # 2 : Review and choice ................................................................................................................. 209 7 ......................................................... 207 A short conclusion ... Categories ............ 199 Step # 7 : The seven essential codes ......................................................... 188 b) The Brutal Way : the 10 steps .................. 200 Step # 8 : Classic or Eccentric .................................................................6............................ 206 Tip .................................. 209 Last tip for the road ............................................................ 189 Preliminary # 1 : Garbage can and Trash Can ...... 162 The tip ...... 187 Chapter 6 : drafting your CV step by step ....... 188 a) My CV leaves trails .................................................................... 158 7.... 196 Step #4 : Client-‐related arguments .... More details .................... 197 Step # 6 : Then differentiate yourself ...... 195 Step # 3 : My riff as the Red Lead ........................................................................................... 196 Step # 5 : Characteristic features .............................. 191 Preliminary # 3 : Research ...................................... 194 Step #1 : The oral test .................... 194 Stap #2 : Everything on one single sheet page ................................................................
Recruiters. the way they address you. how they talk to you. companies. ruthless and unfair. It is easy to answer those questions. Job hunting is a ruthless business. it is all brutal : those guys mean business. advisers you meet. the way they act.An introduction as a kick in the butt Is life fair ? Is life sweet or ruthless ? Is job searching fair ? Sadly. 9 .
This book has only one objective : to be easily understood in order to be easily put into practice. will strike first. luckily. we don’t offer any magic formula. you must win where others lose. The first bullet is attached to your application email : your CV as a straight punch! Do I need to be fair or is the fight inevitable ? You need to rephrase. 10 . the winner takes it all ! Techniques to take the upper hand are out there. but contrary to what you can find on the internet. that is why this is agressive writing : it is brutal. Your CV is all about you.Potentially. There is no ready-‐made chewed up CV. the codes and the essential tricks to master. You need to accept that job searching is unfair : the best guys don’t get the job…but the ones with the best preparation and the most effective weapons do. You strike first. the real question is : will you be knocked down again ?… And yes. It is up to you to cross the line from time to time. Second best is not enough. We want to be clear. now and afterwards. This book explains the basic conventions. you have the upper hand though. concise and accurate. You must muscle your way in. You. you. Note : This book provides you with simple rules. Own it all so it becomes yours.. and. yes. most recruiters are not aware of them (yet). Let’s stop being candid. There is only one winner.
Actors know that much: the first step into the role is your disguise.
Dress up like the perfect job hunter. Pick up the clothes which will
make a good CV and motivation letter writer off you : a pair of jeans, a
tee-‐shirt, a sweater and a pair of shoes.
Also, go in the attic and your polo shirt and camouflage pants from the
military days or your favourite sweater from college will do : find
clothes you would dress up with in the morning, whether you go to
work or to war.
Practically, you will need two outfits : the regular one at home and the
one you will dress up with for the job interview.
True beauty lies within, I know that. The applicant’s qualities, his skills
and abilities, his previous experience, that is what is essential, I know
But most of all, the candidate will be picked up based on his
appearance. Yes, mostly on his appearance.
What is critical here is the emotional aspect of recruiting, much more
than the objective part of the CV. The appearance…How the candidate
looks like, and we tend to forget it, how the CV looks like.
Long before the job interview, the way you look like begins with your
CV : 8 CVs out of 10 suck ! In 8 cases out of 10, the CV doesn’t open
any door. To the contrary, one door closes, the one leading to the
To market yourself efficiently, you will need to accept the fact that
marketing plays the major part in your job search : your CV is just an
ad, a package.
The video store is big, really big. Movies all over the place. Or rather
DVD or Blue Ray jackets. How am I going to pick one I haven’t seen
yet. No way I can evaluate beforehand. The packaging will dictate my
choice : the picture, the colors, the overall impression and the
summary on the back cover.
Now I have a better understanding for the recruiter’s questions. Just
like me, he has to make a decision based on the jacket, my CV and the
summary, my letter of motivation.
the product is determined after use, if at all. In the corporate world,
you recruit first with your eyes, you realise how good the candidate is
after you hire him, when he is actually working.
Therefore. the atmosphere must be both dynamic and appealing. cruelly slamming the door to others. How to reinforce the emotional tie with the recruiter ? In front of the computer. it provides the candidate with a precious help during both the CV and the letter of motivation processes. how to create this bond as early as in the CV or the letter of motivation stages ? First of all. it is all about emotions. a) The Affinity Marketing Affinity Marketing is based on one simple idea : in sales. marketing and human resources : it is simple and mostly effective. They have been adapted to the constraints and challenges of this famous mail. offering an opportunity to some people. nobody buys anything if he’s not in the mood to ! It is of the utmost importance to create an atmosphere in your job application. because selling means action. the recruiter is 15 . this type of marketing has long been limited to interviews. Nevertheless.This book has been conceived based on aggressive marketing methods. For the last ten years. In recruitment. As in a supermaket. The job application works like a packaging would : instantly it is make or break. welcome to the world of EGO marketing. Dynamic. Affinity Marketing has been the favourite reference tool in sales.
Appealing because nobody tips a petty. the token for the next round.literally buying you. niggling and sad waiter. the interview. your CV and your letter of motivation : the recruiter should want to know more…Maybe you’ll get the coin. You all need to shine : you. He needs to call you in and to hire you. 16 .
the brand and its products.Practically : − − − − − No shadow (it’s dull). At the same time. it is a mental exercise at best.. If he does.. The result ? Trips. Not too friendly. with the company. BMW sells teen dreams. both the effort and the exercise. playing with our anxieties. not too nice. not even squashed nor crossed. or with our desires. big corporations have been targeting a specific niche : values. (that’s what the interview is for !) An open and self-‐confident signature : no scribble. you are a great addition to the mix : it is all about the bond. The CV must be pure logic itself : the recruiter should not think in order to understand it. Is feeling alike not synonymous with affinity ? b) The 3 channels of EGO Marketing Theoretically. you have to create a bond with the recruiter. To bond with someone is almost like feeling alike. a dynamic typography. between the lines. it is not about convincing here. The car is the product. I will promote its design. at worst an effort. an enjoyable and clear aspect (you are serious not your CV !) A smiling mail : too many letters smell like old school work. work… Renault markets its cars to families. our marketing profesors tell us that a brand communicates about its products. 17 . holidays. You have already « worked with ». no crossing out. its benefits and its values. no frame (why locking yourself up when you should be friendly). For the last ten years. Alfa offers more seduction than mechanics. you know . its engine mechanics or how resistant the bumpers are. Your letter should stir up interest. a conventional copycat.
His results represent the benefits for the company 18 . A good candidate should also bank simultanuously on those 3 channels : the product. he is offering his skills. its benefits and its values. As a product.
so don’t forget to mention them. Play the three squares : the CV. Without those prerequisites. each line on the CV should help the recruiter understand « what’s in it for him ». − The skills: the candidate introduces both his technical and human skills. for career change and for positions requesting mainly interpersonal qualities. and how he can benefit from your skills. Conveniently. your CV will be rejected. For example. The specifics as well as the assets of his detailed CV will be put to his credit in due time. Ideally. the 19 . not you. The values are the essential part : they never hire a CV. and for accountants or technicians. Be careful. should you apply for positions with required technical skills. The employer is interested in the future : your contribution. below the position you apply for. What is important for the company it is not your past accomplishments but your future success. as for added-‐value CVs. those lines are limited to a narcissistic description of the candidate’s past. the letter of motivation and the interview. they should be listed at the top of your CV. − The benefits : your CV is refering to your past. Too often. never put all your eggs in the same basket. specific skills are required for certain positions and companies.hiring him. in the IT industry. Practically. In reality. they hire one human being. What matters for the recruiter is his company.
better educated and speaking more languages. evaluate a situation or provide a different opinion or solution. Your interpersonal qualities. we will focus on the values in Chapter 4. in which he will specify how each line can benefit the potential employer. more clever. Practically. The only person no one can clone or dispose of is you. Diplomas. nobody is indispensable. the way you would deal with a problem. The values : we can’t say it too often. training courses and skills are just lines on a CV. 20 . There will always be a younger candidate.− candidate may add a vertical column.
don’t explain them 21 . the desire to know more. c) The unstoppable attack Curiosity is a greater motivator than profit. Practically : − − Detail is the CV’s best enemy Suggest your accomplishments. Your CV doesn’t need to be exhaustive : to the contrary. it should stir up questions. Remember that the person who said it all has nothing more to say.
one object. as a reminder. daydreaming is on : you should imagine yourself. hung on the fridge or place the bottle of champagne right in the middle of your office. You should let the desire spark off. He should see himself happy and relieved. Tip The important thing is to imagine yourself as the winner. The letter and the CV should be meant as baits. Psychologists use a technique to reassure people who go through a test (and job hunting is a test). at his/her place. They should lead to the interview during which you will be clear and exhaustive. propose solutions without saying too much. to picture yourself with the contract in your hands. notice some details and focus on one moment. He should imagine a scene that comes right after the test.− − − Informations about your previous jobs should be limited to a minimum Your picture should convey sympathy : it should prompt a meeting. The person should project himself into the future. not express seriousness Your letter should be the starting point of the conversation. with a friend… Plan a budget and put the money in evidence on a table. In order to visualize efficiently. bring up elements which will be elaborated during the interview. as a fetish. 22 . it is called the FREDERICK method. You should imagine yourself right after the test as well : will you go for a drink. feel the atmosphere. celebrate your new job at the restaurant.
Chapter 2 : Job hunting is a full-‐time job The candidate must admit that he cannot rush into the CV business like that. 24 . almost like in the military. 2 or 6 months. Often. the candidate should be persuaded to relaunch his project : even if he has been looking for a job for the past 1. he should start all over again : job hunting implies organization.
motivational tool. the evaluations. you need to decide on a course of actions. where he is heading to and mostly the challenge he will be facing. most of all. Accept this methodological approach. You should make it a step-‐by-‐step process : how could I write my CV without a clear understandig of my past. it is just all theory. The Skills Assesment process is essential. psycho tricks. unbiased and. evaluation. your job search is a job in itself. shows him where he is starting from. 1. a) The 4 keys During counselling. the plan is like a roadbook : it guides the candidate. refocusing and new ideas. The plan works like one organizational. the recipe to success. It is essential in order to define your strengths and assets. Yet those things are essential : job searching is a professionnal process. but also to define your objectives : 25 . and you are already back into a work mode. without a clear vision for my future. For them. The plan When you are looking for a job.You need to establish a game plan. they are reluctant to any shape or form of organization : skills assessment. There are 4 secrets to this search methodology : the plan. planning. no more into the unemployed mode. and most of all. hot air. It gives you this exhilarating feeling that you have the key. This approach turns the unemployed into a real professionnal in the job search business. unemployed people are reluctant to be called unemployed.
These steps are simple but too often tend to be neglected. 26 . Your very own brother in arms. Always bear in mind that this game plan offers you the opportunity to find a new motivation from the very start and the chance to have a companion during the process.one out of three unemployed person is unable to clearly state which position he is aiming for ! There are 7 steps to the job search Game Plan.
Adjust your CV and manage your mail 5. express resentment and bring back dreams of success. The review : I force myself to reflect on the course of my life 3. Draft your dream team and fight together as a team ! 2. What about training and education ? Step 2 : Drafting your CV 1. question others. a liability… − − − − Before anything else : get organised 1. The letter of motivation Step 3 : The approach 1. If you ignore them. But we all understand that each of these 7 steps brings you closer to success. they work as well like a trap. Day 1 : one day to develop my Game Plan Step 1 : The Skills Review 1. The job : I force myself to determine the position I am aiming at 4. Organize your mail 4.This book will only develop the CV part of it. The night before : change the world. Research 2. Allow time to draft 3. new lives and families 3. understand certain things. The research 2. Research 27 .
Determine how you approach the market (opportunity approach. on change management and on communication) Step 7 : My first day 28 . Be the one they expect Step 5 : To apply 1. first and second interview ratio 3. Play the game and be the character 3. The go no go : Should I accept anything ? Step 6 : To prepare for the big day 1. Theoretical and practical upgrade (emphasis on management. qualitative and targeted approach of specific companies and quantitative approach of one particular business field) 2.− − − − 2. Survey the job market 3. Research the company. its partners and its competitors 2. Research 2. Research the products and services offered by the company 3. Adjust your CV and your letter of motivation 5. Crunching numbers: answers ratio. Determine the necessary steps Step 4 : To prepare for the interviews 1. Decide on your approach 4.
29 . Evaluation is the only valid method to follow-‐up a project. I have picked up a job « have I asked a third party for an opinion ? ».2. « have I bought the best books ? ». Evaluations Every project requires a follow-‐up : it needs to be evaluated. to evaluate its accomplishments and mostly to limit its failures. Either I like myself too much or I despise myself. I think I know where my flaws. self-‐evaluation is necessary : I have done my homework. I have drafted my CV « has somebody read it ? is it understandable ? is it up to the current standards ? » Practically. − I should be wary of Myself as I am too close to the action. and finally. I am suspicious of my qualities. For the man in the street. two persons are not to be trusted : the one who knows and myself. I have met somebody. evaluation comes with a taste of monitoring and sanctioning. Evaluation is not about monitoring nor sanctioning. From the get go. but the reality is that I disregard (or I hide) my flaws. And the strengths I display are just a cover. I think I control the process whereas most of the time the process controls me. « have I validated what he told me ? ». my qualities and my strengths lie.
− Also. I should be wary of the know-‐it-‐all expert : the person in charge of a charity or an institution. these people 30 . or even worse the friend working at the HR Department. Often.
to draft it again. (b) to the particular field. your expertise.are not well informed. The letter of motivation is critical. There must be something for each of them. and mostly adjust them (a) to the position you apply for. Drafting your CV. They all give you advice. the TO-‐DO list : 1. (b) Also. have people read it again and again. the one who is helping you finding a job. to have people to read it. the company’s and the recruiter’s. Your CV : after you draft it. 4. He should be like you. a former colleague or one friend on the inside. (c) and the company you are targeting. double check the advice. pick up three persons from different origins : one working in your field. (d) to the job market and most of all to yourself. Force yourself to draft it. Ideally. your CV should promote your skills. often these so-‐called market experts speak the same lingo they used…ten years ago. on the other side of the fence. (a) your baker should be able to understand it. 2. 3. The expert in your field should be able to determine your added value. Your job is to sort out right from wrong so it becomes your 31 . Remind yourself that your CV is at the intersection of three roads : yours. good and bad. Documentation is available too. you’ll be told almost everything. The documentation at your disposal: check the release date. and the HR person. The guy from HR doesn’t have a clue about your job anyway. (c) He is also your first messenger : he should spread your word. Mr Job Center for example.
1 candidate out of 2 is unable to express himself or simply communicate what he wants or likes. criticisms and propositions. and most of all where your deficiencies. Forget about your partner’s opinion. To find the person who will dare to tell you where your strengths are. Refocusing Refocusing means that you accept other people’s comments. You don’t need to be praised. but now you should learn the lessons and refocus your approach accordingly. 3. 2 candidates out of 5 showed up inappropriately dressed up for the interview . the job seeker looks like a victim. your weaknesses and our shortcomings are. you need help. Too often. 4 letters of motivation out of 5 are ineffective. demotivated and sensitive. Before you draft your CV. advice and to be questionned. she/he has always seen you as a wonderful person. Equally. they avoid unsettling you more at all cost (although they do know why you have been laid off !) You enjoy the feedback ? Fine. 32 .« foot in the door ». well it is up to you. they restore your confidence and they hide the truth from you: 2 CVs out of 3 are below average . both your skills assessment and your choices should be evaluated. Also. 5. worn-‐ out. Too many people overprotect you. The same foot the buyer uses to close the door on the seller. forget the opinion from so-‐called friends and former colleagues.
less reassuring … It is a full-‐time job! 33 . … Consider your job search as a journey. the way you deal with the corporate world.Which parts need to be reframed ? Almost all of them : the field. your CV. your letter of motivation. your presentation skills whether during the interview or over the phone. the position or the company you are targeting. your salary expectations. a journey during which change occurs constantly. It is more wearying.
to question the way you deal with the corporate world and your presentation skills … This new idea may come up in a different shape : you may be thinking about a new career or a new life. on the other you are forced to start again : to draft your CV again or your letter of motivation. New ideas The best way to bounce back ? You come up with a new idea. on one side. You are forced to admit that you were wrong. lifts you up and whispers to your ear : nothing is lost ! But there is a downside to this new idea. 34 . This very idea gets you motivated.4. Full reset.
so we keep on fighting when others would quit. Note : There is no secret. at 7 :45am on the second day. Several efficient assessment tools are out there. It is up to you to pick up the right tools. Unfortunately. not about a position to be filled. « the Magnificent 5 ». As a young job hunter. and on the third day. A fair assessment is all about someone’s life. Bear in mind that each assessment process begins with questionning your childhood dreams. software and books available. to start a real day of work. Together we perform better. your status back in the school yard days. you share tasks. why not designate leaders and even enjoy lunch breaks.m. It is pretty uncommon but ideally you would draft a team. you have second thoughts about setting up the clock … 35 . you draft your dream team and you get the skills assessment process under way. there is a lot of help. ready to help and support each other in order to reach the objective. You set up goals.b) The CV as part of your Game Plan You don’t start with the CV. to activate the well-‐ advised help. You all meet every morning at 9 a. your regrets as a teenager and your dreams as an adult. advice. a group of people. we recover the strength and team spirit we can thrive on so we don’t let go. you get up at 7 :30am on the first day. we come up with differents ideas. First and foremost : you set the frame. it will put you off and make you feel guilty very often. all of them job hunters. − − As for the assessment process.
These CVs follow you nicely from the early days of college graduation on. as it is mostly the case. the phone industry. surf the web and ask recruiters for advice. one day at best. The worst CVs ? The « CV Ctrl C-‐ Ctrl V » ones.. that is not enough. b) It takes time to draft the CV I allow myself one week to draft my CV. No way. well. What you get from bureaucrats or teachers. draft and often are hardly understandable. The majority of job hunters is convinced that two hours is all it takes to draft their CV. a) It’s research time There are several dedicated books on the subject in every bookstore.− Don’t forget to schedule a couple of days to consider and draft your Game Plan. Done ! Now let’s get ready for the CV. Best practices and requirements to draft CVs need a serious update. A whole week is required.. Each training. The recruitment process definitely accounts for that : most CVs and letters of motivation lack of adequate layout. The corporate world. boldness or simply relevance . Try to sort out good from bad and identify the relevant sources : buy or borrow several books. They all seem to agree on the same 10 years old rules. each 36 . standards… Few aspects have been left unaffected. the way we communicate and the world we live in have all gone through an amazing evolution : the web. Not two weeks or. CVs followed suit. two hours. Most of them are obsolete. The online data also lack innovation.
you will dedicate time : the time to get to know them. you need people to read and proofread it. you draft your Cv on a blank sheet of paper. as mentionned earlier in the book. c) Sending your mail You will need a spreadsheet (or a squared sheet of paper). don’t send out more than 3 to 5 qualitative applications on a 37 . The stakes are high now. your ambitions and your preferences. and finally. there are techniques. − The qualitative mail : you should target your favourite companies according to your skills. Once drafted. With the assessment on your mind. you throw this kind of CV into the trash can. to research them. you will now dedicate two days to your letter of motivation. tools and DIY stuff available out there too. the time to draft your CV once again.position is just another line added to the original CV. the quantitative mail and the opportunistic mail. Well. their products and their needs . determined quantities and objectives. it is taylor made work. Sending CVs requires dates. Be careful. Determine one day of the week to send your mail. When your CV is done. Three different kinds of mails should be sent at the same time : the qualitative mail. to adjust your letter of motivation. For them. their history. These companies are your prime choice : that is where you would like to work. Practically. Any job search starts with a blank CV : you start from scratch.
the rest of them are overloaded (what has to be done before the week-‐ end !). The opportunistic mail : This is a very specific process but you should dedicate half a day to take advantage of any particular opportunity. It may come from randomly surfing the web. an approach you decide upon and a customized draft of both the CV and the letter of motivation. to cash in on a « lucky shot ». The quantitative mail : CVs are mailed in bulk. including the search for contacts you might have on the inside (sponsorship. As for advertised positions and unsolicited job applications. Those mails are sent all week long. The mail is not as qualitative but it nevertheless requires the usual research and follow-‐up over the phone. You determine a planning for this type of mail as well : no more than 20 on a weekly basis. anything… 38 . Have you got my mail ? Has it been addressed to the right person ? May I email you one copy ? Also. Fridays are not recommended : for some people the weekend has already started. support or cooptation).− − weekly basis. the research and the follow-‐up are assigned during the whole week. someone you meet. You send the mail on mondays. so it is delivered on the right desk by tuesdays. Each application involves : a research phase. as a result. This process involves a follow-‐ up over the phone. a former colleague can tip you off. The follow-‐up calls will be placed on wednesdays or thursdays. it involves a specific preparation to the interview. it is all about quantity not so much about the follow-‐up.
more deliberate. the solution he is providing does. the candidate mails his CV and letter of motivation to the company. This candidate is off the traditional job ad channel. Most companies don’t advertise vacancies. The candidate doesn’t matter. clients or competitors. But mostly. The candidate should market himself as one unique product. to 39 . ü Seeding by calling : There is no CV without a follow-‐up over the phone. They use straightforward techniques : cooptation. or hiring away from its partners. it should be almost intrusive. The CV is focused on the targeted company’s needs. he is motivated. Some of its key elements can be refered to : proposals or references related to its services. products or management .Don’t discard luck during your job search. To make sure the mail has reached the right person. online vacancies on the company’s web site. Fact is : 100% of the people hired have applied. headhunters. Let’s rephrase 4 simple things : ü The unsolicited application : without any prior job ad release. the letter of motivation should be reworded : more dynamic. therefore he is one of a kind. don’t turn your back at what may appear imposible. issues or expectations. The letter should be specifically focused on the company‘s needs. The unsolicited application appears like one of the most commonly used and efficient approach.
more generally. 40 . to catch a recruiter’s attention over the phone proves to be a difficult thing to do. mostly related to online sales. your CV can either land in the trash or lead you to the interview.get the interview. You need to practice. to introduce oneself or to start convincing. to answer a question from a recruiter or. Techniques are available. I sell myself. But for many candidates. I open myself to a person I don’t meet face to face. This one phone call is crucial : it is do or die. almost an act against nature : I talk. To talk over the phone seems to be easy.
Practically. its products and its referrals . c. f. Someone from HR does not have a clue about the technical requirements. that is all you have to introduce and sell yourself. 41 . 10 are about your professional skills and 10 are about your people skills. drive and enthusiasm. it only takes 15 minutes for anybody with a fair knowledge of Google to gather enough data regarding the company. The terminology gives depth to what you want to say. Always end with a proposition (not a request !) for a meeting within the next 5 days. whereas a Department Head or a potential colleague basically need reassurance regarding your technical background . No secretaries to block calls at those times. Heads of department are generally available before 8 :30am and after 5 :30pm. Thirty seconds then : 10 are about the recruiter’s company. the data is then gathered on index cards or on a spreadsheet. e. 30 seconds. its competitiors and its business partners. d. ü On-‐line research : thanks to the web. It must convey your energy. don’t forget that : a. b. Another 15 minutes to get a clear picture of its environment : its market. For example. its history.
Main competitors with their strengths and weaknesses. Interesting : the person I will be meeting tomorrow plays golf…So do I ! 42 . Business partners and/or main sub-‐contractors g. business field and sales figures b. List of products and services available f. Name and phone number of future boss d. Name and phone number of Head of HR c. Date of application mail and follow-‐up e. h. Perhaps you should google the people you will meet.Check-‐list for the targeted company : a. Name of the company.
he is taking a risk. The new guy should have the requested set of 43 . ü Cooptation : When an employer decides to hire someone.
of its layout and content. An inaccurate analysis of the job market. you will be forced to a by-‐weekly review of your CV. he should be reliable and honest… To limit these risks to a minimum. On the agenda. Now. Following an internal notice for a vacancy. He will adjust his CV after a better understanding of the expectations of the corporate world. An irrelevant candidate is bad PR. poor drafting or inadequate layout. The feedback from the employers will dictate the planning of your mail and its follow-‐up. he should be a team player. the employer asks his personnel to find « a gem ». the candidate should work on his CRM approach (Customer Relation Marketing). he should get along with the clients. … whatever the reason. or on the follow-‐up 44 . content too far from the realities of the corporate world. The selection is easier: the staff is reluctant to introduce sub-‐par candidates. every second mondays. or of its objectives. This is what cooptation means.skills. During your job search. This is more reliable than a recruitment procedure open to anyone : less candidates and of higher level. d) Adjust your CV and manage your mail Very quickly. he has already been altered : not enough (or too much) time spent researching companies. you redraft your CV and the letter of motivation. By Week 2. the once alleged perfect CV appears to be inadequate. your CV needs a radical change. the staff is asked to come up with names of candidates. It often involves a finder’s fee.
Perhaps : the reference of the vacancy 45 . then no. Year 4. too little or too much feedback. or the company’s and/or the recruiter’s operational language and culture. Vacancy (not your diploma !) 3. 2 simple things to rephrase : ü The different versions of the CV : Few candidates apply for only one job. in relation with the size of the company. as well as quantitative and opportunistic mail should be rescheduled. idleness as a result of poor or inadequate feedback or mail. Generally. the origins. Each one targets a particular position or business field. past dreams or old ideas. Two mistakes to be avoided : the work overload caused by too many answers from employers or the lack of activity. you should draft not just one CV but several. sometimes totally unrelated.by phone. Careful. interview propositions or petitions for complementary informations The qualitative. The same goes for the letter of motivation. Name of the candidate 2. The name should include : 1. Several explanations : the diversity of the candidate’s academic or professional background. most CVs are digital. Most job seekers aim at various positions. The file name should meet some requirements.
They can work consciously. But it is not limited to that. 3. you should research your client : his background. Usually. his products. the design. The colors. The client. 46 . and sometimes unconsciously. the recruiter is the client. The recruiter has an idealistic idea about the perfect candidate : he will either be the answer to his problems or a true wall against his difficulties. the needs and the expectations mentionned on the vacancy are different things. or the almost magic solution which will allow him to save or keep his company. 2. The needs refer to the technical or interpersonal skills required for the position. the typography and even the writing style used in the letter of motivation (and the signature !) will have an impact on the perception of the candidate by the recruiter. The applicant can take the initiative and voluntarily detail his current needs to the recruiter and therefore profile himself as the answer to them. his preferences and his wishes. It is not easy. It is more difficult to identify the preferences. In short. his market … but also his expectations. Often. all these terms are instrumental during the recruitment process : 1. In this case. The CV and the cover letter are the perfect tools for that matter. The expectations refer to the requirements or requests put forward by the recruiter in the vacancy release. his needs. but you can do it. always the client CRM : Customer Relation Management. The recruiter may prefer a certain type of profiles. backgrounds or sets of skills. 4.
More than for the CV. You will ask for advice or for help. 47 . then the letter of motivation. You will need a couple of days.e) The letter of motivation First. you draft the CV(s).
how old the candidate is. For higher skilled positions. the current trend within the job market. f) Numbers on his agenda There you go : you’ve done a rough draft of your planning. Change them Or there is a lot of competition on the markey (lots of job seekers. you’ll add objectives : how many interviews should you get ? Usually. with an answer ration of 35%. or his qualifications. with numbers and dates. For lower skilled positions. The same goes for the interview : just one and you are out. more straightforward. the objective should be one interview per week. Now. Practically. the objective should be one interview every two weeks (or three) with an answer ratio of 60%. In this case. both the CV and the letter of motivation should be adjusted. in order to outshine the competition. More agressive. 48 . job seekers are aiming at a certain number of weekly (or by-‐ weekly) interviews. (in Part 2 of the Brutal Method) ee will see that there are simple methods to draft a killer letter of motivation. How many of them ? it depends on the vacancy. few vacancies). If the answer ratios are lower: − − Either the CV or the letter of motivation need a new approach.
You should question yourself. Consider those documents as a work in progress : they represent a never-‐ending process. This may sound offensive but this is successful Job Search 101. something to stand for. each interview gives you the opportunity to review. Note : Both the CV and the letter of motivation are crucial. on their body language. believe me : it won’t be you. c) At the coffee break Candidates usually enter the interview room and introduce themselves to the recruiter as Calimero’s twin brother. Symbolically. « It’s me or them ! ». They look like they are responsable for all the miseries in this world : « sorry for being here but i simply wanted to give you my resume » This is a classic : most candidates (notably senior ones and people unemployed for a long time) persuade themselves they will fail at the interview. It works. something to give out. Therefore it is important to draft those documents at the earliest stage of the process. review your strategy or find new ideas. It shows on their face. the candidate switches into action mode. on their tone of voice. It tells the recruiter : it won’t be him. amend or re-‐draft them. Nobody likes a depressive victim. Each mail. You should welcome the competition and enter the 49 . He has something in his hands.The question is : « are my interview skills up to the standards ? ». a pain in the butt or a loser in his company.
it is my decision : THIS JOB IS MINE ! 1. but it is not. a small group of committed and devoted people around you. or worse as Mr Nice and Candid. This nest works like your base camp. stand in front of the mirror and talk to yourself. nobody can help you : like the guy who wants to quit smoking.battlefield as a winner and not as a loser. Which certainties are we talking about ? It doesn’t matter. up to the standards…You are the one they are waiting for. Convince yourself Conveniently. If you are convinced to be the best table football player. or if you cook the best crumble. It may appear easy. the only person who can convince yourself is you ! Build a nest : with a clear goal in sight. Even worse. 50 . This is not stupid at all. you should stage the decision. Solemnly you tell yourself : THE JOB IS MINE ! Dress up. bulletproof with certainties. persuaded you are one of a kind. This is a statement. then it will be a piece of cake to convince yourself to be the best developer or the best secretary. confidence is universal and contagious.
it is not. Prove yourself that you are the best at cooking chocolate. So stop being Calimero’s twin brother too. … − I can punish if … − I am there to … − I have solutions : … − I am taking full responsability. I use a simple technique. and feels it when you don’t have it. and even more so… Do the same exercise for the position you are aiming at. or for a set of skills you have. it will make you smile but it is efficient. Build a nest For those of you who think it is easy. 51 . Never forget that the motto « I believe I can fly » is crucial during the interview. at mixing music. III.This nucleus of certainties is the cornerstone to your success during the interview : the recruiter feels it when it is there. at cutting a flower. at riding uphill. II. Build your nest and verbalize what you just went through. well. You cannot convince the recruiter if you are not persuaded yourself. Finish the following sentences : − Whatever happens. During my training sessions. Focus on your expertise and challenge yourself. 2. I. Pick up one skills by which you stand out in your family.
and mostly on your letter of motivation. Don’t write anything before you say « I’m so sure about it » This certainty will come out naturally expressed on your CV. 52 . If you don’t trust yourself. Build up your certainty first. then you start drafting the CV of the letter. this lack of confidence will show : you will come up with a poor CV and an unimpressive letter. 3.
d) Planning : a practical summary Week #1 53 .
something deliberate and professional. 54 .Preparaoon Création de sa capsule : « I a m the b est ! » 1 to 2 days To draft m y dream team : « I w on’t be a lone ! » 1 to 2 days The Game P lan : dates and objectifs 1 day The Review : « W here d o I c ome from a nd w here am I g oing to ? » 2 to 3 days Research : books. Most signatures don’t represent the person but reveal his weaknesses. tips 2 days To draft m y CVs 2 days f or each CV To draft m y letters of motivation 1 day = 1 letter Analysis Week #2 Drap Mail To plan the m ail and the follow (to adjust the CV and the letter 1 day Tip Practice your signature. make something nice of it. Don’t let it become your weakest link. w eb sites.
you would over-‐motivate your « opponents ». was stealing your train station away from you. with luck and strategy alterning. you cannot build an hotel there.Chapitre 4 : It takes an army to fight one a) An introduction with hotels and prisons Remember the sad and cruel « without collecting money as you pass ». without touching it. is teaching kids real life lessons : − Lesson #1 Hide your objectives : « Train stations ? well. In jail. And then. 55 . The game of Monopoly. Playing Monopoly. one stroke away from the much coveted fourth train station. » Threfore. don’t show too much enthusiasm. Keep some of your cards to yourself. before you enter the interview room. And there was nothing you could do about it. the person you helped in the previous round so he would not go bankrupt. money and rents step by step. you had to play and play over again in order to collect lots of Title Deed : and there. don’t share your tips with anybody : there are very few gratifying well-‐paid jobs out there. you had to collect properties. Also. not really. you end up in jail…worse…without collecting money as you pass.
don’t be naive nor candid. We all know Judas. to buy food…our very own old ethological demons come back to haunt us : our survival is the only thing that matters. like an animal in danger. − Lesson # 2 While some people easily forgive other people – forgiveness being a very judeo-‐christian attitude – gratitude is more difficult to come by. 56 . Don’t rely on your opponents’ humanity. Be fair and honest. to find a job is a matter of life and death : no money to pay for the rent. but do we know who the Good Samaritan was ? After a few months.
In the recruitment business. there is a yellow demarcation line : to the left. also. To provide equal opportunities to everybody for a fair fight. to the right those who complain while watching others step over them. their weaknesses . those who make it. to be aware of your strengths and weaknesses. This almost military approach is causing anger. this is not the most easy thing to do. 58 . you should master the general framework of the game and. at all times. The objective of this book is to provide everybody with the same weapons. their game plan. just like in any B movie. it is pure logic and common sense.− Lesson # 3 Know your opponents.
those informations are indispensable. In other words. This introduction has been agressive on purpose (troops need to be motivated again !). he doesn’t start the fight on equal terms. fighting a war included My assets My image My posioon The compeooon The target To gather data about the battlefield and the opponents. Without them. your target (the position you are aiming at) and the way the opposition is considering you). 59 .b) It’s all about the method. Equally and ideally. Target 4 essential elements : the opposition (your opponents and the recruiter of course). that’s usually a job for Special Units or the Intelligence Department. your strengths (your assets). your Dream Team and yourself you should scrutinize the field of operations. the candidate starts with a serious handicap.
The crisis is not inevitable. but it gets too heavy. its circumstances and current trends) plays an undefined part. creative people who would relaunch their product line… Practically : 1. analyze : • the consequences of the crisis 60 . the company. 1. the vacancy and the recruiter. Note : Some writers include other elements in their analysis. The target. 4 elements absolutely necessary to analyze : the job market. this means work : you need to analyze. Analyze the job market globally : is it optimistic ? Pessimistic ? Are there profitable niches ? Is the crisis (or the sunny break) there for the long run or is it just temporary ? 2. Companies are in desperate need of salespeople who would bring in new business. Any salesman would tell you : know your clients first. it turns into an opportunity for those who can make the most of it. Determine the business fields you are aiming at For each field. practical and simple approach. Know your target To reach your target. research and put into perspective. you must scrutinize it. managers who would put things straight. a) The job market The job market (or more precisely. My preference goes to a limited.Switch on your PC . take a pen… Roll up your sleeves.
The company index card : 61 . its expectations As for any qualitative approach. but in the long run they will be instrumental to a successfuk career…knowledge is power. interim. its products… Practically : Create an index card for each company. others will stop you (don’t waste your energy !) b) The company : its culture. its company should be extensively researched : its core values valeurs.• • • • the opportunities the crisis can create (very important. its needs. its competitors. its hiring trends. its business partners. sub-‐contracting… the discriminating criteria : some will help you (highlight them in your letter of motivation). its teams. this can be your get-‐out-‐of-‐jail card during the interview) the expectations or needs as far as recruiting goes the trends in the recruitment business : hiring. To draft those cards represents a substantial amount of work.
the purchase of a car is greatly influenced either by kids. (when seemingly improvised) makes quite an impression. Main accomplishments. During the interview. For each of them: − Brief description − Target audience (or prescriber1) − Strengths and weaknesses − Rival products (or services) 3. the prospective talk. 4. not only 1 The prescriber is the person who influences the consummer in his choices or in his purchase decisions. legal form. Possibly. for non-‐ profits). Prospective analysis : How will the market. Eventuellement : son histoire. 62 . or the social background. decline or be able to adapt ? This is not an easy analysis. or work colleagues.1. For example. Overall description : Name. mainly. its subsidiaries abroad. or the names of their CEOs. its history. 2. Products or services available (or offered. number of subsidiaries or franchise network and turnover/sales. or friend of the parents. Will they expand. good or bad. address. It requires research and a fair bit amount of imagination. the company and its products be like in the next 5 years. The recruiter meets a candidate who.
the in-‐house psychologist. and their Heads. but who comes up with a medium-‐term vision about the risks. He has many disguises. the Head of the HR Department. Or not). the opportunities and the potential developments for his products. c) The person I meet Between the company and you. he can be your future boss.masters the current issues at stake. its main departments. The main business partners and its competitors. together they will proceed to the first selection (awarding the first ticket to the interview. In most cases. Many people will be reading what you have sent. the recruiter stands in the way. 5. Its management structure. 6. Especially the department you are aiming at. the same people will be attend the interview. one external agency or a future colleague. Practically: 63 .
com or f. 2 Surf on the company’s site. Use the search engines. include the exact name of the person (be careful to the spelling !) Usually. one fictitious email address is activated to receive the applications (firstname.lastname@example.org). ask for his posituon in the company In both the presentation and in the letter of motivation.− − − − Before sending your CV (even in the case of a press release). Some specialised web sites an give you access to those informations as well. Be discreet so it will look spontaneous. this would look bad.com. Every company has a logical way to allocate their email addresses. whether it’s email@example.com@xyz. Try to find the personal email of your contact person2. But don’t send your application to your contact’s private email address. 64 . You will be able to determine your contact’s email address. an alias. Analyze their email policy. call and ask for the name of the person you should send it to. does he have hobbies ? Has he published articles or books ? where has previously worked ? You might be able to use those informations to your advantage.com ou firstname_name@xyz.
65 . Everything related to those skills must be within the scope of the prerequisites. The recruiter must be persuaded that you have mastered those abilities prior to the interview. Your analysis will take into account the technical and logistical weaknesses. d) The position When applying for a job. as well as the poor output rate. you need to walk the talk : you should know all the technicalities.
your background and your technical skills are not enough. The applicant describes how he can add value to the position…highlighting both his technical and people skills. Short description of the vacancy (10 lines max) : objectives and related duties. JTML. personality. and the list of skills (or softwares) you master. Up to this point. Example : The company TECTI is looking one IT technician for its Help desk. I understand that if you draft your CV you must be relieved. The position also requires people skills. it is not enough : there is more to you than just being able to use one welding kit. or being able to develop a project or write anything. Requested skills : ASP. Practically : 1. There will always be a candidate with a more relevant background and a wider set of skills. it is all about lists : the list of your previous jobs (number of years or duties). Unfortunately.You get the message. JAVA and CSM (one of them) Your proposition : 66 . one drilling machine. stakeholders… 2. Those details will tip the scales. a sense of humour and social manners.
capacity to explain abstract concepts for computer non-literate people My CV YES Skills related to the position: … … … Requested technical skills : … … … Complementary skills : … … … Requested people skills : … … … Complementary skills: … … … NO 67 .− − Technical skills : to add one DB interface (for example ORACLE) People skills : crisis management.
to make it work properly or to improve it. Description of collateral functional supports : who is helping me. To manage the situation. when and how. other might be suggested to improve collaboration. Description of prerequisites : what is necesary to the position. My CV YES Skills related to the position: … … … Requested technical skills : … … … Complementary skills : … … … Requested people skills : … … … Complementary skills : … … … NO 68 .3. other skills are required. Skills related to the position: … … … Requested technical skills : … … … Complementary skills : … … … Requested people skills : … … … Complementary skills: … … … My CV YES NO 4.
5. some are non negotiable (a spot welder must be able to weld). The recruiter would consider all of them. 2. 3. 69 . They should allow any motivated candidate to get a complementary training to fill the gaps in his education. to whom and how does it transfer to. Description of delivrables : what the job actually produces or delivers. or to acquire a new skill which would give him the hedge during the interview. whether technical or human. The candidate should determine whether his application is relevant or not. This could also be the stopping point : if you don’t have the necessary skills nor the time or the opportunity to start the required education. Skills related to the position: … … … Requested technical skills : … … … Complementary skills : … … … Requested people skills : … … … Complementary skills: … … … My CV YES NO What should I do with those four figures ? The GoNoGo approach : should I go ? yes or no ? 1. others are implied (can he do it under water or in vacuum ?). This will help you get a picture if you have the required skills for the job.
The Pokemon improves with his training. and mostly new abilities. he is developping new weapons. 70 . the fight contributes to its evolution. you need training. you’ll meet the Boss. In addition to the training. each rejection brings you closer to your next evolution. The suitable candidate is gathering valuable ideas for his CV. Each training session contributes to your developement. He can prove he has the required set of skills but on top on that he is adding priceless qualifications : precisely those required by the position. so does each interview. The recruiter is bluffed : the weapon is yours. Just like any Pokemon. One day. the letter of motivation and the interview. The « this is who I am » approach : 4. face-‐ to-‐face.
A single recruitment campaign results in dozens.2. even hundreds of applications. Know your opponents Your are seldom alone. Remember that you should try to know (and this is not easy) : − − − − How many CVs have arrived ? Which ones have the edge ? Is one of the candidates already working for the company ? What is their competitive advantage ? Which salary expectations do they have ? 72 .
The recruiter’s certainties are challenged by the qualities you kept to yourself. you need a game plan. he should come to this concluson all by himself !) Situation #2. So you are not ahead of the pack. his right hand mopping up his forehead and the top of his head with his embroidered handkerchief. then the oldest. You touched him. There. our latin and greek teacher was a big man. or in between two sentences in your letter of motivation. He was permanently sweating. ahead of the pack : be suspicious.Situation #1. He could not conform to the the usual 50-‐minute lesson format : 73 . Unfold the map on the table : just like Caesar. You have the most unconfortable seat. If you appear to be the right candidate. It is not a done deal. Everybody wants to go after you. in one announcement banner. The heavy machinery. and then finally you are the best one. Know your features In college. we thought we were at the Parthenon. Walk on thin ice. You haven’t won yet but he is having doubts. let the recruiter gradually make up his mind : you are the best (don’t tell him. It is not over yet. It was not easy for him. you activate your swift resources : your asset cards. He had a loud and harsh voice. during the interview. numerous and powerful footsoldiers. Knowing that. you are swimming with the sharks : cheer up. you place the heavy machinery at the forefront. First you will be the most expensive candidate. 3. There is a fifty-‐fifty chance now. will open the doors to the recruiter’s office. and you keep your efficient and mobile troops there in some grove.
as pathetic as he was near the end of his life.he was as passionate as a young Harry Potter. 74 . A greek lesson by him was just too much for us to bear.
technical qualifications, as a wizard in ancient greek, even with great
Some jobs require a special personality (a math teacher in a troubled
suburban area), a certain level of fitness (life guard at Brighton beach),
a quiet and patient personality (working at a check-‐in counter at
Heathrow Airport), good looks (model or singer), even an age limit
(cashier at Sainsbury’s should no older than 45 years old…).
The Ruthless Method introduces a different approach regarding the
review process. One of the chapters examines the features :
The « + »
– Technical skills
– People skills
• The « -‐ » to be improved towards « + »
– Visible / non visible physical features
– Clutural, regional or religious affiliations
This is a sensitive matter.
Rather than starting from the current situation, which may prove
delicate, the candidate is being thrown back to his earlier years : back
in the schoolyard days, which status did he enjoy ? which was his
favourite game ? was he a leader or a dreamer...
The seminar on the review process will allow you to rebuild your
personal history, where there is only a meaningless list left on your CV.
4. Build your image
The warriors are facing each other. The old lion is bumping chest, most
probably for its last fight. Standing tall on its front legs, it seems huge.
Young Yvan, the War Lord, his body covered with paintings, can hardly
move. His powerful armour is impressive. His new weapons shine,
sending white flash lights towards the village.
The young lion cannot wait : bent muscles, prominent and powerful.
Showing teeth, grunting and ready to jump, bite and kill.
The village is located on its territory. Everybody is armed, everybody is
shouting. Traps are hidden, allowing for excessive self-‐confidence. The
eldest stand in the first row : nobody is afraid, we are immortal.
Tonight, the village won’t be destroyed. After two attacks, Yan stopped
the fight : the traps and the self-‐confidence among the people won.
The young lion fled, too.
reason) and of its codes.
During the interview, we will see that it is all about the image. The CV
and letter of motivation converge towards 3 requirements : support,
content and layout.
The next chapters will examine how to format or sometimes stage your
« All the great things are simple, and many can be expressed in a single
word», Sir W. Churchill is right : and the more important it is to
express, the shorter the message.
As for marketing, the birth of the WWW placed Imprint
Communication under the spotlights.
Imprint Communication is based on a simple premise : everytime you
meet somebody, your brain creates one index card.
On this index card, you will file all the data you have gathered
regarding the person in question : his overall aspect, the way he
expresses himself, the way he thinks, his sense of humour (or lack
Mr X personal index card Various Informations The imprint leads to the catch The storage point 79 . Experiences Memories ….thereof). the experiences your shared together… everything about this person will be filled here.
Therefore the impression you will make to the recruiter is there to stay. Your brain will automatically update the index card. not deliberate. The recruiter sees you (with the occasional exception) as newcomer. one with your name on it. delete or modify the informations…Everything goes. important or not. The first impression remains. What kind of first impression will you make on the recruiter ? which qualifier will best define you ? 80 . You cannot change it. about the person. Your judgment will evolve over time.The index card is filled with data. It is limited to one single word : one adjective or one qualifier. so will the person. Except for one thing : one piece of information cannot be altered nor deleted. to the contrarym it is simplistic. Psychologists have also demontrated that this first impression is elusive. This is the imprint this person left « in your nerve cells ». somebody he meets for the first time : as result he will also create one index card. In other words. The outline illustrates the key role of this first impression : it is the imprint which will fix the card in your memory. which will allow you to find it back. It is the first impression. it is its storage point. You can add.
At the end of the interview. recommendation. requests. 20 CVs. the way he walks. in case you face two recruiters. the recruiter will keep in mind : his CV. all of them but one : this first impression : it is there to stay. they don’t know who you are anymore. The imprint leads to the catch The storage point Regarding the candidate. …. CV previous collaboration… e-‐reputation…. Professional background & skills Behaviour. All these informations can be altered (you can make up for any blunder during the interview). Candidate’s index card . They met with 20 persons. presentation. letter of motivation. your feedback but also the way he looks. 20 81 . his answers to his questions. the way he dresses up.
Step 1 : Choose your riff To determine the one qualifier which describes you best is not easy. it’s ok … if it is a negative one. it’s not good at all! It is that simple : our first impression works like one pedestal. no more than qualities. team player … – The same goes here : skip aggressive. the funny woman. To do that. List your qualities and your flaws – Practically. no more than three flaws – Skip the obvious : motivated. thief … 82 . a little song. or worse. the professional guy. simple. Originally. it is extremely difficult for them to discern who is who. the black guy … If the word is a positive one. alcoholic. the dynamic guy. the ugly or the blond). both fun and efficient : 1. they often use one word : the stressed guy. which will be with you the whole day. the Riff is guitar sound. it is the clincher in our job search … so be it ! But why shouldn’t we make the decision : let’s choose and impose this famous imprint ! The tool is already : it is the Riff. when it relates to the physical appearance (the fat. The Method introduces a special approach. the tall guy. Same goal here : your tune should remain in your recruiter’s ear.personal histories and even if they use the pictures.
stubborn into determined. determine which one is the most marketable to the recruiter : that’s your Riff.– Turn your flaws into qualities : nervous turns into dynamic. manic obsessive into disciplined … 2. – It either fits the corporate culture – Or it is an added value to the position you are aiming at 83 . This qualifier will epitomize the first impression you make to the recruiter. Among those qualifiers.
they don’t hire you so you can have a good time. not your qualities. weight) or related to your personal situation (religion. disability. authority or creativity. but you get hired so the company can take advantage of you. 84 .My qualities …… Nos qualités professionnelles ou humaines. Mes défauts peuvent s’avérer pour certains postes des points forts (pourvu que vous puissiez bien les choisir et les présenter de façon judicieuse) Which quality will fit the job best or will match the corporate culture ? My flaws …… …… …… My riff Sometimes my flaws can be assets : they will offer the company what it is missing in discipline. Attention …… …… peuvent parfois vous desservir…. Don’t be surprised if your flaws. get you the job. Instant advices : – – Don’t get trapped with a Riff related to your physical appearance (skin or hair color. sexual orientation …) The job market is not your typical friendly party.
the recruiter often turns your qualities into flaws : the nice guy turns into the candid guy.It takes a strong temper to manage of night crew of 180 … – Equally. the disciplined guy into the inflexible guy… Bear that in mind for the interview ! 85 . the friendly guy into the gossip guy.
you may get a call from the recruiter : sometimes for a complementary question. energetic.Avoid the following pitfalls: A) Don’t deliver above expectations : no lie. Get ready for this interview. B) Always stick to the same Riff : change your Riff to match the position or the company you are aiming at. Be energetic. or to test you in a foreign language. eager… You should stand out. a detail. the recruiter should hear just this one thing : your Riff. In the tone of your voice. the Riff thrives on your qualities and flaws. 86 . D) In between sending the CV and the interview.you are under stress and it shows. C) Be conservative : professional. Don’t pretend to be a peaceful person in order to please the recruiter.
solar… 3. 4. Your signature Yours is a friendly Riff. your CV shouldn’t be like an off-‐putting catalogue. (banner present at the beginning of your CV 88 . The structure and the layout of your CV If yours is a creative Riff. you should impose your Riff to the recruiter. And most of all. Everything should relate to your Riff : 1. your signature must be open. the stamp and the envelope must be beyond reproach.Step 2 : The variations of your riff Once decided upon. The content You are marketable. it will show up on your opening banner. How do I make the first impression off it ? You should give it a variety of forms whether visually. The way you write the address on the envelope. orally and kinesthetic. your letter must be professional ! 2. 5. the opening banner Whatever the Riff. The syntaxe of your letter of motivation You are a pro. You introduce yourself as a disciplined person : the address. come up with a new structure. play with the layout … Your CV must be creative. it should sell too ! 6.
89 . Tip Forget the advice of your sucessful uncle. got his job interview back in 1997. everybody is proud of him. The poster man of the family.
the telephone was there but not the internet. 90 . The How-‐to guide he used had been written in 1980.Back in the days. And finally. he followed the advice of somebody who died more than 10 years ago.
the community. I’ve had it.Chapitre 4 : The 3-‐wheel mechanism of the CV This chapter will examine the heart of your CV. Crushed and most of all dragged by one faceless « ogre ». 91 . then he would have been something else than a wheel in the mechanism. Which features does it have ? How does it work ? a) The « you’re not in sync » intro During one of my seminars. Chaplin looked really small. Next to the machine. His last words were : « François. one participant was comparing himself to a sad and fallen hero from the movie « Modern Times ». It relates to logic and efficiency. « My job is to produce cars so kids can go on holidays ». » Yet. there is nothing unrelenting or unfair in the etymology of the word gears. But what would have happened if Chaplin had understood the machine ? If only somebody had explained to him how it was working and his own role.
the wheels are squeaking. but nowadays it can have other types or forms. is in full color. When it starts working. When we enter inside this machine. nothing comes out… b) The support The CV is usually written and printed on paper. transforms and communicates them. Pretty chaotic … With carefully manufactured and maintained wheels. digests. the o-‐line CV and the video CV. With an ill-‐manufactured mechanism. everything is confused. its bowels. the CV on one CD Rom. it chews up lots of information. The drawing is in black and white. In reality. we discover a simple mechanism : 3 wheels constantly spinning in sync. as the CV on a PDF file. the CV is slow.Support Content Layout Figure XXX : The wheels of the CV Legend : There is something mechanical about the CV : either it is spinning or it stops. the epigastrium of your CV. 92 . it is all colourful and lively…a true storytelling.
The paper format is reassuring. Be aware. the best paper CV is sent by e-‐mail. it conveys a sense of global community and intimacy of contact no other support can give. alcool. crumpled or torn. 93 . Its visibility loses 20%. par exemple. • Graph paper or paper with holes. • Like the envelope. The Rejection level (1 Cv out of 10) concentrates all discriminatory mistakes : • your CV smells (perfume. It will be all clean. all flat. The email has one advantage : your CV wil remain spotless. This is no small detail. Sachez.1. • Spelling mistakes to the address or the name of the beneficiary. tobacco…) • it has stains. donc de son efficacité (when you photocopy it. Paradoxically. for example. The paper CV It remains the format of reference. ready to be read. do does its efficiency ( Il perd 20 % de sa lisibilité. que la majorité des CV informatiques sont imprimés. the folds turn into black stripes upside down). that most digital CVs are printed. Do the test : fold your CV 1/4 or 1/3 of the way. The trip won’t have him crumpled or dirty (mailmen eat croissants in the morning and French fries at noon too !). Practically. or folded. the support itself can either lead to rejection or be a liability to the candidate : 1.
The Liability level (1 CV out of 30) refers to all those mistakes which. thin paper sheet is being used. not too thick. 94 . a 80 g. Generally. • The A4 format is the norm. • The paper should be spotless. 2. • Not too thin (you read through it). are a liaility to your application : the first impression is negative. without being descriminatory.
the name is calligraphed and the letters are identical to the ones 95 . more creative. scan the signature and cut and paste it on the cover letter. use one ball pen. • No photocopy : the recipient must be persuaded it is unique even if the application is ranked 58th out of 200.• Not too ostentatious either : no manila or coated paper. whereas for the PDF format. They evolve with the times. huge or graphic signature … We know you are the best candidate. but let the recruiter find out … Our signatures have been following us since we were 12 years old. more restrained… Some of us appear to have kept their old signature : always carefully crafted and shaky. Sometimes they become more emancipated. I need an edge to lean on! » • Finally. • Don’t place the signature on the edge of the sheet. all alone in the middle of this sheet. The impression is negative : « I’m afraid. use an ink pen on the paper CV. • Avoid the aggressive and various time crossed signature. no letterhead (except for our notaries and lawyer friends). • When you sign. no narcissistic.
No Simpsons. with the stamp ordenly stick. or mommy’s boy (at best). Why not. 96 . it meets the international regulations and is without spelling mistakes. • The envelope must be spotless : white. not with your picture on it! • The address is beyond reproach : you can read it. no Superman. sorry for the computer literate among you guys. you will appear like a rigid person. or worse (it is now possible). But during the interview. rectangular. • Use a ball pen and. or the retarded in the group (at worse).dating back from our early schooldays. • Don’t forget the return address on the back. • Use a regular stamp. no computer generated labels.
the fax is now considered like registered mail. Ouch. The PDF CV For the last 20 years. The vast 97 . most of all don’t forget to : Check if your CV and letter of are well in the envelop before you seal it! 3. The mail is a rare commodity. the Internet has been reshaping the world and the way we al communicate. the e-‐mail is the norm.
But careful. according to one study published in 20075. − Your documents are compatible with everyoperating system on the market. 2. 80 % of the recruiting agencies prefer to get CVs per email. For example. stored. This axiom is : without a internet connection or an email address. For example : Flickr. Your layout is permanent.0 designates the current WEB. one function allows anyone to access all the versions of the document since its − − 4 2. If you buy a new computer for your job search. your PC will work under Windows Vista and therefore with Word 2007. YouTube. no Word file (or other office softwares). − Within Word and most word processors. They can be transfered. such as 3. synonymous with speed. the internet users play a major role now. have elected this « 2. even with a zero timeline.oasys.fr) 98 . Unlike the original Web. use the PDF format : PDF files cannot be modified/altered. Thus. most computers work with Word 2003. it won’t be altered by earlier software versions. it is difficult to apply for a job nowadays. printed and evaluated more easily.0 web.0 »4 approach/process.majority of companies.0 sites offer basic content . telephony and wireless everywhere. 5 Survey by Oasys C June 2007 (available online : www. they provide one online framework activated by the users. Some users might have problems to open your documents (CV and letter of motivation). FaceBook… and all this waiting for the next trends to happen.
mistakes, the modifications (to hide a gap ?). Worse,
surprisingly he has access to your friend’s CV, the one you
used to start yours (it was so nice !), you did not change
anything regarding the motivations, the hobbies as weel as
the first two paragraphs on the letter of motivation (« really
well thought of ! »).
1. Use Word to draft your CV (or its open source equivalents).
2. Draft your letter of motivation.
3. Save those documents in PDF6 format.
For most word processor softwares, the procedure is the following :
once the document is drafted, proofread and saved, print it as PDF.
When you click on « Print », a window opens up. Select the « PDF
− Give it a clear name.
Bad examples :
Bon exemple :
Mickey Mouse CV – position : cartoon character –
The body of the mail will consist of three paragraphs
you will draft in order to introduce yourself.
This is not a copy of your letter of motivation. It should
be (much) shorter. No argument, just what the mail is
Your document will be automatically printed as PDF file. It works like a
picture (in theory, it cannot be altered and it can be read by anyone). If
you need to alter it later on, start again from the original file, adjust it,
save it and print it again using Acrobat (this software manages all PDF
− Join the documents as attachments (CV, letter of
motivation and maybe letters of recommandation or
any document requested by the recruiter).
− Don’t forget your signature : with all your information.
5. Sending the email : no more than 10 emails at the same time in
case you BCC send (blind copy) emails in bulk. There is always
the risk to have your internet provider label your emails as
This text should meet strict criteria. Book 4 of the Ruthless
Method/Way describes those criteria as well as the method to draft
those cover emails.
Ouch, most of all, don’t forget to :
… not CC send (visible copy) if you send emails in bulk, for the
qualitative approach. The recipients would learn about the other
companies mentionned at the beginning of your email. Not too
professional, not gratifying for the company. The message would
would read : « dear company, you are 9th out of 10 … »
first name. The list with the attached documents 103 . the recuiter needs to back it up on his PC – an additional hassle after the paper and the email versions. Your name. The date 4. 3D mock-‐ups… Ouch. You need to specify : 1. You can buy those CD (or DVD) formatted labels easily. mailling address. Motive : unsollicited application. this support is convenient for candidates who need to provide recruiters with heavy documentation : pictures. Moreover. e-‐ mail address 2. use BCC. movies. It can be distorted or damaged during transportation. 3. The CV on CD Very fashionable some years ago. This technical support is not 100% secure. 4.For the quantitative approach. don’t forget … to stick a label on the CD (not just on the CD case which can be lost or changed). but not so much nowadays. application following a vacancy published in the press (don’t forget to mention the references of the vacancy). Nevertheless. proposal of collaboration. phone numbers.
are you confortable with the WEB as a communication tool ? Your presence can have different forms : − − − − − A blog dedicated to your job search : the CV-‐as-‐blog.5. Practically. be on the WEB . or rather. or. if it leans towards the other side. to edit your CV on-‐line. the type of company and its field of operations. You should ask yourself : the main features are the position itself. To be or not to be on the WEB : it must be the result of careful thinking. 104 . Flickr. why not. then keep your CV off the WEB. an application or a dedicated space on social networks The CV-‐as-‐a-‐web-‐site with a detailed and appealing account of your backgroung Popular Web 2. Contrary to what you can read or hear. your personality. Twitter… For those more experienced among you : to manage your buzz through tags. comments or shortcuts the Google way. more accurately. The on-‐line CV It is not an obligation to post.0 tools : Slideshare. it is not always appropriate. A page. with a big « + » on the right pan and a big « -‐ » on the left pan : if the scale leans towards the « + » side. imagine weighing scales. a blog where you would write about your day-‐to-‐ day adventures in Job Search Land.
don’t forget that … the paper version of your CV should (more or less) match the on-‐line version the recruiter will have access to ! 6. Ouch. Your CV could be duplicated and used by your compeotors. Your current employer may be aware of your intenoon to leave.Weighing scales 2. The video CV If you are photogenic. to illustrate your CV. Go find somebody who can help you shoot a 2-‐minute trailer8. Your personal data are available to the public. typically consisting of brief portions of scenes from that film 105 . links or references available To increase (and control) one's digital footprint Nega5ve Cvs must be consistent (no possibility of duplicate campaigns : two diﬀerent posioons or two diﬀerent ﬁelds). it is a plus. companies and headhunters Almost unlimited amount of informaoons. 8 Trailer : an advertisement for a feature film.0 : Posi5ve Keeping up with the WEB trend To use and master the communicaoon tools Direct access for recruiters.
Ouch. don’t forget …if you give the recruiter a link to YouTube or Daily Motion. the light. the script and the editing.Don’t overlook the quality of this video. the phone clip posted on YouTube (linked to your blog or your CV). Not so easy. 106 . make sure they can’t find footage featuring other aspects of your life. Everything must be professional : the framing. right ? Or. play it spontaneous. if in sync with the vacancy. Your ex may have uploaded his/her « favourite scene » from his/her mobile phone.
bachelor party) and upload it on YouTube.
Sometimes it is funny ; it can also be really embarrassing.
Which informations should I communicate on my CV ? How do I
structure them ? Which ones should be highlighted? Should I keep
some of them for the interview ?
There are no pre-‐formatted answers to those questions. It depends on
the situation, on the position you apply for.
Hereafter, I’m giving you some pads. They are meant to associate your
personal history with the history of the company, establishing a link
Those links work as references, they allow the recruiter (a) to
understand your approach, (b) to consider if you would be a good fit
for his company, (c) to assist him (you suggest the questions he should
ask you, or even, the answers) and finally (d) to determine your main
qualities on the spot and how it can benefit his company.
Go straight to the point
Determine a structure and stick to it
Make it easy to remember
1. The Company is the Queen
You are not the most interesting person to the recruiter, his company
is. He is hunting down the advantage for his company in every lines of
Therefore, two rules :
To talk about your future within the company without focusing
on previous accomplishments.
rough approach : to mail applications in bulk can lead to an
Trap #1 :
To explain how you snapped up a contract to the recruiter’s company
The job market often requires some legal shortcuts : you don’t
mention that to the recruiter. In front of him, you will always be the
2. Go straight to the point
Details are your enemies. Recruiters always say : some CVs are really
tedious ! The essential part is sunk into the amont of informations :
you should only communicate what is really important for the
There are important features in every CV. The recruiter won’t be able
to spot them if the CV is 10-‐page long. Moreover, when he gets to the
tenth page, he will forget what he read before that.
Horse to be called in for the interview.
Put a strategy together so the recruiter would only see them.
Draft your CV according to this strategy.
Highlight the head banner and the headlines.
Trap #1 :
The sticky spelling mistake is hidden there in the headlines, even after
Trap #2 :
Never give a therapist a stick to hit you with, he will use it !
Don’t mention your failures, your deficiencies or your weakness …
3. Determine a structure and stick to it
To be clear, you need a structure.
Your CV tells your story.
Like you would do for any tale, you will give this story a structure, a
framework : with a beginning, unexpected developments, trials and a
but you should respect a frame. our civilizations are used to tell things by 3. The framework The framework is quite flexible. You don’t need to be a great literary talent to be able to give your CV a structure. Three rules to follow though : span. it is your decision. there are 7 days days in a week . It is up to you. 5 or 7. also. religions have 5 Pillars. Snowy White and the 7 Dwarfs. We are used to it : candelabrum have 7 branches. I. The span Social conventions have it that. congruence and repetition. 111 . trinity.
Practically : − Your letter of motivation must reflect the structure of your CV. the letter of motivation and the interview. 9 Briefly. from religions in the Antiquity to the current communication campaigns. The three most commonly used channels are : the CV. your CV must be unique.the 7 Days of Creation and the 7 Mercenaries. according to the same structure. It comes under numerous channels. 112 . 5 for a and 7 for dialogue or explanation. Ideally. Congruence means that those channels are homogeneous : they must tell the same story. 3 is the span for a crisis. the co-‐ optation or the letter of recommandation… In order to be relevant. the digital footprint. the structure of your CV and of your letter of motivation should reflect it. II. 5 or 7 ! Studies showed that we understand. But we could add : the on-‐line CV. The congruence Your application is not unique. Examples abound . all of them. the span is everywhere : everything is staged in 3. remember and accept any piece of information structured according to this span9 more easily.
Practically : − − Your letter motivation may explain the structure of your CV. a structure must be explained and repeated. The banner may well play that part as well. The same goes for your on-‐line CV. 113 . a family member or a former colleague wish to introduce you. he should understand at all times where you stand in your explanations and where you are taking him to. To be fully understood. You will have to insist for this essential to be visible. rehearse with them so they can talk about the three in your career or your three main qualities. This is particularly important during the interview : the recruiter should have the card in his hand. The repetition After 65 years. your presentations or your pages in the social networks.− − − III. Should a friend. the Little Prince is still right : What is essential is invisible to the eye. Same thing for the interview.
she has printed the other ones. Sipping his coffee. When he says « This one looks interesting ». then he has a winner. he is overwhelmed by 50. keep them all. 114 . If you already have held four jobs in four different companies. You need to make a big impact. unfold the CVs and the letters of motivation as far as the the applications sent by mail are concerned.− Don’t hesitate to remind the reader where he stands. maybe 200 CVs : whisper the winning feature to his ears. Trap #1 : It is always positive when you repeat things. where he is coming from and where he is heading to. You should help the recruiter. the recruiter reads through all of them. don’t sacrifice any of them for span-‐sake ! 3. Trap #2: Don’t get obsessed with the span. never when you turn it into childplay : never let the recruiter think you take him as stupid person. it is just communication tool. Make it easy to remember Ewhat is the first step of the recruitment process in any company ? The secretary has torn the envelopes open. He enters an office where a colleague is expecting him to make the first selection.
Why ? To be cheaper. on the PDF version. to spark it off. I remember a participant to one follow-‐up group : he was meticulous. others sense it : to awake it. mention the page number and your nameand first name at the bottom of the page…the pile of documents might fall on the ground. to level with the other candidates. orderly and honest. to look older or younger. Spark desire Do you remember ? We had agreed to turn our backs on our parents’ standard/vintage job application in order to enter the « wild » world of Marketing. He was trying to conceal those qualities although they were actually his strong features. maybe there has been no refill for weeks. to keep it alive. cover letter … but both keywords remain the same : synthesis and structure. Trap #1 : Maybe the secretary doesn’t have a stapler.Everything goes : banner. Those qualities lead to hostility and eventually to being laid off. Trap #22 : Some candidates hide their added value. and even to devise it : to 115 . Marketing is all about desire : some are aware of it. When you send your application through the mail. staple your documents . 4. Sometimes their strong feature was the root of the problem or of their discharge.
giving lots of details regarding their duties. he is making his selection. The same goes in the recruitment business : before getting to know you. or more simply curiosity come mostly from what is seen.create it from scratch. here are some techniques : 1. their responsabilities even their accomplishments. He is not imagining anything. don’t explain your job in detail. Most candidates tend to speak at great length. The layout Desire. He should wish to meet you. to listen to you or to stand up for you. (what is guessed or suggested). Back in 1980. They give the recruiter every opportunity to say NO to every lines he is reading. nobody was alienated by mobile phones. He would want to reinforce or invalidate his evaluation. Votre CV envoyé. This will be examined in paragraphe (d) of this chapiter. Once your CV has been sent. no interest at all. you had sparked desire . In the first case. The frame. or not seen. he would call you in to discuss it. Pcs or Ipods. To reach that. Name the company and your position : the recruiter will determine whether that position is a plus for his company. when you submit your professional background. not the detail In your CV. the spark should twinkle : the recruiter should feel like wanting to know more. now. 2. 116 . you generate rejection.
let’s take advantage of that ! 3. I should say. In all cases. HBO. it should come as a surprise to the recruiter. you wait a whole week for the next episode. but unofficially. at the final scene. Canal+ and other TV production companies have come up with a secret weapon : the cliffhanger. surprised… What comes next ? The CV as « an endless list » should work as a soap opera. nobody would confess enjoying those soap operas on TV. But TV producers are aware that the audience can be volatile. Tuesday is when your favourite soap is on. I know for a fact that all of you will understand what I am about to explain.and he will be meeting you for an interview ! » 10 My gratitude to Georges Bataille for his paraphrase about communication mishaps. every Tuesday. the audience should be frightened. A long time ago. curious. with many unanswered questions : he needs to know ! Badly ! « 5 nights to go. he should be hanging around in full doubt. he should reassess the situation . At the end of each episode. 117 . Therefore. The cliffhanger Officially. The following week. the CV is just a collection of misunderstandings10. their heart can beat for another soap : you need to make sure they keep watching yours.
what you don’t explain. Trap #1 : If you put everything on your CV. 118 . what you don’t mention. well. you won’t have anything to say during the interview. Trap #2 : Too many gaps and you are the Invisible Man ! So. don’t over play the cliffhanger trick. that is the puzzling part : you should therefore organize and stage those missing informations.Again.
5. the less time he will spend reviewing each of them. concise and should match the job requirements precisely. Some positions may require longer CVs. one page if you have just graduated. − 120 . Their length depends on various criteria : The job descrition of the position you apply for : some of them may require itemized CVs (in this case. recruiters do request them). the CV should be short. − The number of candidates : the more CVs the recruiter receives. − Specific recruitment policies of some companies or institutions : both the EU Commission and public administrations like detailled CVs. Ideally. Length : a never-‐ending debate The norm says : two pages. − Recruitment and outplacement firms as well as headhunters like to « know a lot » about you.
121 . Trap #1 : The recruiter should never have to think. not to you. Everything should be simple and obvious to him.
122 . their style. some weeks later. come up with a detailed version. posters. and what you feel. their physical appearance lay down the ground foundations of your image in the eyes of the recruiter. But what about those 15 years of experience ? Digest them ! And at the end of the CV. d) The layout Crucial : you are not there when the envelope opens up.Trap #2: Don’t behave like a grumpy old man : nobody is interested in what you did back in 1982. he is able to recognize it : within months. he will give it a meaning. what you recall. The adage was right : you don’t judge a book by its cover… but it does help. Image marketing has been taking advantage of those steps for decades : logo creation. the baby is able to see. Those steps dupicate those related to a young child when he discovers an object : one morning. There are three steps in the logic of visual perception : what you see. Then. packaging or videoclip. He can see the object as it is. You are your CV and your cover letter ! Their looks.
but as relevant as they may be. analized and evaluated. • My le}er gets nooced too. 123 . Most CVs neglect the layout and give priority to the content : « Why your company ? Why do I apply ? Which idea. The following chapters deal with the layout. it gets nooced. it applies to a specific content. • The recruiter recals it. you personify your CV. • My CV stands out in the stack of documents. your CV should get noticed : it should stand out of the stack. which benefit do I offer ? » Those questions are fundamental. They both should be consistent. The layout doesn’t exist by itself. • During the interview.To be seen To be nooced To mean something • My envelope is not a neutral object: I use a pen. they only mean something if they get answered. • There are objecoves: for what ? • There is a logic process : a reason why ? • There is a capital gain for the company. Before it gets understood. • In the stack.
Tip Be passionate. Afraid of the risks ? Afraid of the responsibilities? Somehow it is pure logic : 100 % of the astronautes who stepped on the moon had previously embarked on the spacecraft. 125 . ambitious : aim for the moon ! Too many candidates refuse to embark on the spacecraft.
By writing those pages. their impact on the efficiency of the CV. job center employees. it is hard to come to a decision. b) Cv : the classic codes The seven fundamental codes are synthetically hereafter exposed. codes were left up to everybody’s imagination. Job seekers. the most appealing option gets picked up. a) In the street. Three important things for me : you should be able to understand how relevant those codes are. you always follow the Beauty Queen . analysis. So far. test and finally daily trial by thousands of job seekers who followed my courses. so that it is clear to everybody that they are not about intuition or beauty. they all have their ideas. Forget beauty. Too much uncertainty around the person and the CV : « What should I do ? Who should I trust ? ». So many different advices. she seldom proves to be Miss IQ11 Practically. and 11 Let me emphasize that this cruel quote has been made by a woman … 126 . go for efficiency. Usually. therefore the worst option. I wanted to explain the reason behind those seven codes.Chapter 5 : essential codes There are rules in order to draft a CV. the job seeker was getting a different version from every person he/she was talking to. It is the result of years of work. common sense or habits. their methods. sometimes efficient. often intuitive. professionals.
Too much material : « it has to be quick ». Each classified advert generates more and more applications. the « why » and relates to « the wrap up ». the recruiter spends less time reading. It is the first contact : the transition between what you see and what you understand. typography plays a major role. 127 .you should be able to apply them to your CV. Each of them get an explanation. Why ? In these times of crisis. As a result. CVs get shorter. 1. Typography Since the early days of the print industry.
Therefore. It is much better with one well-‐structured page. These new codes begin to have a big influence on how people draft their CVs. It takes a few seconds to write and read friendly emails and messages. On the contrary. a) Spelling Be careful. It is a « rookie CV ». the spelling here must be beyond reproach. line spacing should be minimum. The idea is to make the reading easier. The average recruiter may have sight problems. LOL) and typographical rebus (IluvU for I love 128 . it seems like you fill the space. even one and a half page. in order to avoid the dilution effect. If you can read it quickly. Equally.There are ways to shorten a CV without losing one single sentence. abreviations are systematic (for example : CU. with a size 13. the syntax and what is caaled « the visual layout of the text». than with two « empty » pages. Text messages changed our lives. They have permanently influenced the spelling. The typography should not be too small nor too big : size 8 and even 10 are both difficult to read. as if you would hide a lack of experience or skills. contrary to text messages and emails. the elected typography should be conservative. without losing on the content. it will seem shorter. Some of them appear to be artistic or genuine but the reader is lead to a cognitive effort in order to be able to unscramble them. The language and mostly the spelling are ready-‐ made : words get shorter.
and as a fact. New abreviations and emoticons12 are now accepted in cover mails. Forums. Blogs. The rule is : parsimony.you). a sentence even a feeling. they spread in CVs and cover letters. 129 . social networks and text messages : some rules apply to all of them but each channel its own spelling logic.o) then ! 12 The emoticon is the exact word for the smileys in our text messages. not too many LOL or . New words suddenly appear and a few letters mean a word.
but it evolved. They don’t amount to very much now. b) Syntax The 160 letters max of the text message physically shook up the syntax rules. 130 . The phone industry did not cause the death of the syntax.
syntax must be simple but accurate. or so it seems : words. expertise. two downfalls to these sections : (a) They work as a catch-‐all. Therefore they lose their purpose and are counterproductive because from the get-‐go they give the impression that the candidate is disorganized and that he cannot express himself. expressed. It is not something you mention on a CV. motivation… Those sections can be found at the beginning of the CV (it is better) or at the very end (where they are useless !). It should be demonstrated. 131 . (b) They are conventional. Careful. technical terms or verbs. Reminder : motivation is not a quality nor a skill. As for the CV. everything goes.There is only one rule here : do impress. As if the candidate did a cut and paste on old quotes or uninspired idiomatic expressions off timeless selfhelp books on recruitment. abreviations. unreliable WEB sites or old course logs photocopied over and over. sentences with no verb or mixed with words. In those banners. especially with what was known as the NICTs (New Information and Communication Technologies) : skills.For your CV and your letter of motivation. new sections have appeared since the 90s.
for him. Finally. Don’t use the sheet on horizontal mode (the landscape mode in Word). it is like going from one language to another. family names are written with capital letters as well. but rather « left-‐aligned ». Don’t use them arbitrarily. especially for the cases when some family names are also first names (Mathieu. your cover letter should very much look like a phone dial. in text messaging language. family names and words at the beginning of a sentence keep their first capital letter. the current trend for letters of motivation and CVs is to make them « left-‐aligned» too. Initials and acronyms13. Italic imposes a cognitive translation to the reader. that are never « justified ». Traditionally. 132 . 13 The acronym is the abreviation for a group of words. the CAPITAL LETTER means shouting or it is a sign of aggression. You push the recruiter to a neuronal exercise . This allow the reader to tell the name from the first name. François…) or when names and first names come from a foreign origin. most of all. keep their capital letters all the way. formed by the first letter(s) of these words. As for text messages. in both your CVs and letters of motivation. and to limit the « Centered » to the position you apply for. Obviously. The basic layout is a long vertical square. Frederick. c) Visual design Your CV and. Important : don’t use any italic.
frames are being used : to highlight headlines. psycho-‐rigid. diplomas or ranks if releavnt to the applied for position. Too often. Not too many bold characters either : use them to highlight the important things. or previous jobs. it gives a negative image of the candidate. entangled. it is not professional 133 . The consequence can be extremely negative : in 50% of the cases. telling « I followed one MS Office training course and I discovered a new function. the reader doesn’t read the words in italic. the one with the frames in Word ! ». almost obsessive. It is not nice. categories or even the picture (« Somebody died ? »). The rule is so simple : no frame ! The frame shuts up. Usually it is limited to : − − − − − Last name and first name Position you apply for Headlines either years of occupation. The context helps him get the meaning. or name of companies for the job experience section (up to you) training courses. Never.The same goes for any change in font size or colour. it is inefficient. giving the CV a square appearance. locks up.
not too big : i usually propose size 12 ü Left-‐aligned (except for the position you apply for) ü Line space 1. no around the frames (I told you. calibri… ü Not too small. one CV out of ten is made fun of. Those frames on 50% of the CVs are like the plague for any recruiter out there : each CV comes with its own logic. Reading them. don’t use them. I am aware of that : do the stack test!). its very own little neat chart. 134 .Even for your language skils. not around the pictures (not nice…not nice at all !).5 (and conventional margin size) ü No arbitrary capital letter ü No colour ü No italic ü Very few bold characters ü No frame ü No shade Did you know it ? One CV out of 2 makes people smile. Finally don’t use any shade. I take a stack of 30 CVs – which is not a lot for a recruitment campaign. « people » tell you the contrary. times new roman. no frame !). not for words (you can’t read them anymore). The wrap-‐up ü Only one typography ü Conventional typography : arial. Understanding a chart seems easy to you ? During my seminars. people who told me their charts were fairly easy to understand eventually admit that it is not the case at all (back at the Job Center.
You don’t put your picture. then the picture and then. that particular CV could have changed the course of history … 136 . Remind yourself : one CV doesn’t hired. It is also your first step towards this special job. depending on the recruiters. one afternoon in Dagobah swamp. Blog. 14 Master Yoda was the mighest of all Jedi Masters in the Galaxy. « You will pay a special attention to the picture ». Mostly he was one of the Jedis of the Republic who survived the takeover by Dark Vador. A more technical paragraph : You need to know that CVs are cross-‐read. The picture The picture is the introduction. it is a logograph read . starting by the headline in the middle. your ticket to « a normal life ». Your picture is not decrypted.In the first part (job and picture). a person does ! The logical reading starts with the skills or objectives sections.2. the names and the job experiences. It is relevant. spoiled…no self-‐ confidence or darned shy ». You should display yourself. Usualy it is locted on the upper right side. Why ? To all recalcitrants. but acquired in a figural way. FaceBook and MMS : we have entered the image era. Luke Skywalker has been his latest pupil. it gives the CV its first image. you send a mesage to the recruiter : « I have something to hide » or « I am not good looking. Master Yoda14 to Luke Skywalker. the opening door to your CV. Should he have drafted one CV. this all about the image. the WEBmakes it compulsory :: the picture is a must.
Learned your lesson ? No italic in the CV. Let me remind you the axiom at the begining of this book : you are the right person. be friendly. Be positive ! Don’t look depressed. when you are in this graphical part. dedicated to graphic reading. never! No change in the font size either. don’t look sad. or tired … Ideally. Your picture should be a friendly one. your picture should illustrate your riff. Most of all. the lower part. scared. sad or. it’s you! This is the one you introduce yourself to the recruiter with. This image. no loser or has been looks. One simple rule : no pathos at all . that is to say : the first quality you want to impress the recruiter with. Ok ! Your CV is divided into two parts : the upper part. the one who will get the job.I told you so : italic is tiresome ! This being said. Has the flashlight of the photo booth at the Mall frightened you ? Ask a friend with a digital camera to take a picture of you. you may be among the 30% of readers who skipped that paragraph. as it often is the case. But it is not that easy : explain your friend (the one with the right camera) that he is booked for the whole afternoon! 137 . to analogic reading. supplicant. Therefore. Your picture should reflect exactly that.
the less visible you appear. Nothing beats the good old immaculate wall. Beware the background : the more things behind you.Just like the CV itself. 138 . the picture should not let the recruiter think.
carries or drops them off. same haircut. and not for the best. it will establish a link between the CV and the candidate the recruiter met in the morning : useful when they meet 20 of them daily. CVs get moved around when the recruiter handles.And please : no staple. Your photo. When your friend (the one with the camera) shows up. If you are no computer literate. some people think they start with a handicap. get some help : from the guy at the Job Center ? a former colleague ? your son or your nephew ? 139 . 15 With Word. The picture does the trick. no paperclip. The colour of their skin. Ideally. no respected recruiter will base his choice on your picture. Can you imagine this ? You. on the day of the interview. Sometimes and rightfully so. their religious beliefs. same make-‐up. it is relatively easy to insert a picture into a text. Except for some racist or frustrated among them. but some of your features might have changed. their disability emerge on the picture – which would lead recruiters to dismiss them. will get pulled off : it will end up on the floor and then in the garbage. the picture does not contribute to select or eliminate candidates. Your picture goes back 5 years ? Why not. The picture will help as a reminder of the candidate at the end of the day. you keep the same appearance : same suit or dress. have several outfits ready. for real. your picture in the garbage ? That’s a good start15 ! Contrary to what most people would think. clipped) to your CV. stappled (or worse.
You show up for the interview. Notes to our men friends : − As a child. Enquire. but he is prepared16. accusatory . aggressive.Some people will advise you not to add your picture in order to raise your chance during the interview. Too bad my publisher’s lawyer forbids me to release them… 16 In Volume 3. arab or black. It is his objective to work in that specific company. Nevertheless. he wants a job. When the recruiter or the company have racist motives. dedicated to the job interview. well that is a slap in your face. make it a rule. we tell you how to deal with those situations. Specific processes are available in order to draft the CV and to prepare for the interview. That whould be the case for the Qualitative approach. the name can tell about religion and colour of skin. it is a good thing then when your CV is being rejected. openly or implicitly. we are told. don’t give that french lover type languorous stare. Sometimes. At the tenth slap. others. He is exposing himself to this setback. like me. real tough … But on the picture. Besides. avoid posing with eyes of steel. 140 . The same applies for people with disabilities : preparation is the key. the candidate’s motivation is wearing thing. we need to be tough. and you are dismissed because you are disabled. let’s keep our eyes on the ball : the job seeker is not there to change the world. Even if this behaviour thrives in these times of economic crisis over-‐suply in candidates. the candidate may well decide it is worth the risk. that in order to be a real man.
do you ? No sex. 141 . hide. women do have that flaw. not on yourself. not this pouting grin some young female applicants usually have on these days. no three-‐day growth beard (the same for the interview). remind yourself that it is a sign of submission. the less you’ll get noticed. On interview day. no plunging neckline. One last thing : DON’T BEND YOUR HEAD ! I’m shouting my brains out here. no submissive woman. They captivate. a cast of monsters. Jewels attract attention on themselves. Even if your girlfriend/boyfriend likes it.. A jewel emphasizes a feature of your personality. On most CVs. you bend your head towards him/her ! At the interview. you don’t want to look like a Christmas tree. you are there as a professional. conceal. Ladies. If you are bold-‐headed.− − I’ve got a spectacular collection of those CV pictures. then be bold-‐headed on the picture too ! Notes for our women friends : − − − The more jewelry. for real.. Not conviced ? Have a look at those pictures with your partner : unintentionally. no sex at all : no outrageous make-‐up.
no paperclip ü Same clothes you will be wearing during the interview ü No sex 142 . or in case you do. don’t pick up a colour picture.Finally. The wrap-‐up ü One picture is a must ü Usually in black and white ü In the upper right corner ü Positive attitude ü Riff ü No pathos at all ü No background ü No staple. test it. It must survive the Quick Draft Print Mode tests and two consecutive photocopies.
Most recruiters acknowledge they have unintentionally favoured candidates from common origins (place 143 . Did you know ? Similarity emphasizes sympathy.
and you end up with the earliest ones. job experiences usually come first. education or diplomas are. Dates are not important. the logic behind it. or candidates who looked like them or with the same first name. CV must have a temporal dimension. You start with the latest date or fact. religious or philosophical beliefs…). the recruiter should be able to understand the course of your career.or country of birth or residence. your added-‐value thrives on the latest date or fact. a fluent one. Two categories relate to chronology : job experience and education. therefore rejection (one cock in the yard is enough). Reminder : no italic. Remember the old saying : time is about haste. Once again. don’t mention any months nor days. 3. − Job experience Before each job. start date and end date. Why ? First thing : the CV is written in a time-‐reversed style. even better. Dates/timeline/chronology The timeline is an essential component on your CV. no bold. 144 . previous positions. Contrary to what is being usually advised. Equally and despite of that. By reading it. Too many candidates rush through that step . Normally. a common background can lead to competiton. this is the starting point of your CV.
2001 becomes 1998-‐2001 As a result. Beach attendant at Hôtel du bon rivage Cthis is more obvious indeed. Welcome desk attendant Euro Disney becomes 2001–2010. 2001 – July 31st. February 1st. 2010. Welcome desk attendant at Euro Disney 1998-‐2001. Another advantage : you will be able to hide a small gap of several months. 1998 – March 31st. he can memorize it better. this can avoid having to tell at each interview that the Hotel owner’s daughter dumped up. Beach attendant at Hôtel du bon rivage October 15th.February 1st. 1998 – March 31st 2001. 145 . that his father fired you and you wre feeling depressed for the following six months ! Generally speaking. he recuiter is able to read the CV more easily. recruiters focus on gaps rather than on your experience.
well it’s only a typo. you will have to explain your nervous breakdown or justify your cancer to a stranger. I prefer to tell you not to arrive naked at the interview.Everybody tell you not to lie in your CV. Even if it means making a mistake by a year or so. 146 . If you do so. you’d be well advised to set your priorities straight and select what is most relevant to the situation. For those with many job experiences and skills. Don’t mention each and every position you have held. You can send a very detailed CV on request.
147 . a genuine unemployed person ». between brackets. Don’t list the 15 or 20 different training courses leading to a qualification. Don’t feel forced to list your three university diplomas (you might as well scare the recruiter off. some would even cruelly characterize it as « meat for state-‐sponsored education ».− Education : diplomas and training courses Dates can be mentioned before stating them or rigt after. just like for job experiences. Don’t mention the months. The message to the recruiter would be : « this is heavy stuff. he only gets his college degree !).
This is a section in which candidates can be very creative… Why ? Everybody lies about his/her language skills. don’t be modest. then the job experiences ü Cut to the chase ü Limited use of bold ü No italic Did you know? Dates are reassuring. Programmer/Analyst Bilingual : french -‐ english 149 . Pay special attention to your dates then ! 4. no date ü Fill some gaps ü State the job experiences ahead of your academic credentials and training courses ü State the dates. carefully tought-‐out. it has to appear just below the position your apply for. they represent the practical part of your CV. without any affect : everything is meant to reassure the recruiter. They are logical. this section is on every CV. If you are fluent bilingual or trilingual.The wrap-‐up ü Time-‐reversed chronology ü No month. Language skills In bilingual countries. So. It will thus be the second line of your CV.
nor chart to present your language skills : a cognitive chart is much more difficut to understand than a few sentences. A contrario. Iof you do mention the diploma or the training course in any foreign language. You have spent your early childhood in Tunisia ? Even if fluency in arabic is asset. a language is built on a small nucleus of basic vocabulary : expressions as well intonations you learn very early as a child. Make sure you include a translated version at the end of your CV. Who knows ? The person in charge of the recruitment process may not be bilingual … We mentioned this before. avoid the classic mistake : the diploma doesn’t count. the skills do. it could (unfortunately) prove to be a handicap… Finally. Send your first mail (along with your CV) written in the main local language. When you prepare for an interview in a language different to yours. your current level is limited. it means you don’t fully master it. spend two hours watching cartoons on TV every evening. 150 . don’t use any matrix. The result is guaranteed. it may smetimes be advisable not to mention a second language. Nevertheless.
Propose a translated version of your CV 151 . The wrap-‐up 1. Don’t be modest 2. Diplomas or traning courses are useless 3.
The stakes are too high : they are the last trap the candid candidate stumbles upon. Everybody comes up with advice. You may be speaking correctly. 152 . grammar matters most. such as english or german. Finally.4. tips and tricks… Some are in favour. the accent matters more than grammar. Nevertheless. No bilingual CV : one language per CV Did you know ? For some languages. such as french or japanese. a mere formality. such as dutch. you’ll hardly listened to. but with the right accent. For others. Bilingual : write it at the beginning of your CV 5. others are against it. you should dedicate time and thinking. for some others. and of course. Hobbies Here comes the much talked about section. no frame 6. The candidat sees it as an easy section to fill in. vocabulary is essential. 5. In english. it is much better to use limited and simple vocabulary. No cahrt.
The candidate is not aware of it but the interview went well : the right profile. he successfully passed the language assessment tests and even the team likes him. the requested diplomas. the recruiter is thinking. Why ? The desk stands between them. Silent. 153 .
for everybody’s sake. how he would behave socially : is he comfortable engaging in daily small talks ? … just like he would do at the coffee break.Precisely at this moment. We call it the « coffee break question » because it allows the recruiter to imagine how the candidate would fit in the workplace. Is the candidate relaxed ? The question is not meant to test him. The tone is less formal. he reads that the candidate is interested in literature. 154 . Is it as good as the previous ones ? » The room is dead calm during a few seconds : the candidate doesn’t even know who Ken Follet is. He raises his eyes and candidly asks : « I haven’t a chance to read the latest book from Ken Follet yet. that person shoud be a happy camper. He has never heard about Ian Rankin. Back to crime scene : the recruiter looks at the CV. Let’s not forget that the newly hired person should fit into the life of the company. the recruiter has decided to ask the so-‐called « coffee break » question. more friendly. Therefore =. Seven or eight hours a day. At the bottom of the document. The hobbies. nor about the latest Pulitzer Prize. The only objective is to get out of the restricted focus of the interview.
This case is no exception. the whole CV is now under suspicion ». 155 . Trust is lost. Many candidates fall over the hobbies section during the interview. the recruiter is quickly connecting the dots : « he lied about his CV. Righ there. suspicion is everywhere and somebody else gets the job.
one could tell that the population of Northern Europe likes sports. Don’t be eccentric at all costs. sewing (for men). 4. Be relevant (it is more about relevance than about imagination or eccentricity). cooking. hunting. literature. boxing (for women)… The wrap-‐up 1. Brush up on your hobbies. some hobbies have bad press : political activism. 2. do your homework. then select the ones most relevant to the job. The « coffee break question » is all about the hobbies : it is the « make or break » question. is cooking. travelling and reading a lot ! List all your hobbies first. Last precaution. Once your made up your mind about the list (careful : no more than threee). travel or bicycle. By reading CVs. research them so you’ll be able to answer questions. 3. Don’t mention any hobby which would put you in trouble Did you know ? One CV out of 2 never reaches the right person’s desk : you’d better make sure who the right recipient is and whether the mail has reached him or not.Don’t you ever lie ! Don’t mention the most common hobbies : gardening. the ones which add value to your CV. 156 .
157 .Call him to make sure (in front of your PC. ready to email another copy).
2. Some details may be added . 4.6. others shouldn’t. its business field or to position the candidate applies for. it goes without saying !) Recommandation letters : only if requested Previously self-‐employed or managing own company: depending on the position or the company Regions or countries you would agree to be sent : if the job requires frequent travels Last gross salary : yes Salary expectations : careful. 1. medical or psychopathological condition : no (except for security or health reasons) Car and driving license : no (from 25 years old onwards. 5. NGOs : yes Politics : no Religious beliefs : usually not advised Allergy. 158 . No pink-‐coloured paper. Nevertheless. It should be relevant to the company. More details You get the picture : I don’t really favour eccentricity. 8. 9. the salary is negotiable. this eccentricity makes people smile . the candidate can differentiate himself with a few ideas without being too simplistic. no perfumed CV. not everybody can be odd and tasteful altogether. 3. Non-‐profit sector. 10. Why ? Often. 6. 7. no poem at the beginning … Each eccentricity must be self-‐explanatory as it requires an effort from the reader : he needs to read AND understand.
Salary : some tips worth of gold: 159 .
list them all : simplement. The idea is to convince the recruiter you are an expensive item and that he needs to offer the right money ! ü Prepare your arguments so you can explain during the interview the reason why you lower your expectations : fringe benefits like a car. a phone and meals … or. Just like the recruiter.ü Research: how much money people your age. more simply. faites-‐en la liste : car installments. 160 . clothes and hobbies … The amount corresponds to your lower limit. Cheap means that the quality is not as good. ü Come up with a consistent proposition. the distance from your house and mostly the genuine interest for the job or the business field. food. negotiate a gross amount ü Start the negotiations with a higher amount : you lose prestige if you start with a low salary. rent. with similar education and job experience are making ? It is so easy to go online or to call a couple of friends. we don’t trust what is cheap. Expensive is good. ü Be aware of your financial needs before signing : simply.
Did you know ? Find an ambassador to drop off your CV ! Nothing beats that ! Activate your network ! 161 .
logical and balanced. If you are an important person. Personal informations Basically. Usually. each of them with its own set of rules. The first name in normal typograpy. In the upper left corner : your name and first name. I come back to points I have already explained in this book. a CV is being drafted according to the same rules you would a letter. the name in capital letters. 162 . your email address. particularities shouldn’t be denied. adding some more details. You’ll find hereafter the conventional structure. Don’t mention your place of birth : it doen’t bring anything. both in bold. A. and might even emphasize ethnic or religious singularities. it comes after the name. as of today.7. Categories Informations on a CV follow a certain structure. not to the extent of writing them on top of your CV… It is also common practice to add informations regarding the driving license or the marital status. phone number. Why ? Categories are presented one by one. But don’t forget to consider the CV as a whole. Some add they birthdate. but. start with your first name. codes and dedicated use. Of course. In this last part. Below that. It should be meant and drafted as something homogenous. fax and mailing address.
confine them in the last category. single means available .Practically : − From 25 years old onwards. Some would write it at the upper-‐left corner. write your title before or after your name (are your narcissistic or not ?). « miscellaneous ». Some tips: − No icons : so small phone. you are supposed to know how to drive a car and even to have your own car . don’t give them a major relevance by putting them at the top of your CV. or if the guy at the Job Center advises you to do so. Should you really wish to add those informations. But no obligation. or some positions related to the management of underqualified-‐teams) . − Should I write « curriculum vitae » ? I say it is redundant (we all can see it is a CV !). no flag. For a woman or man. your marital status is nobody’s business. − As military service is not compulsory. 163 . this information doesn’t add value to your CV (except in the safekeeping or security business. be discreet. it should’t be on your CV. − The same goes for the number of kids. − Finally. but if you do want to write it as such. but most would write it right in the middle. − If you are a doctor or an engineer.
Not at the beginning or at the end of your CV or leter of motivation. Thanks but no thanks! 164 .− Don’t include any quote.
It is crucial. smile is an advantage. He boosts your self-‐confidence. he can tightly crop the frame so he can highlight the pertinent detail. It shows your personality. Squeaky. and right before he takes the picture. Usually both spaces are similar : same horizontal alignment. 165 . it will contaminate your image in the eyes of the recruiter.B. The picture Insert your picture in the upper-‐right corner. don’t bite your lower lip). often undecided. equally left-‐centered for your informations and right-‐centered for your picture. your motivation and it draws attention. same size. Two efficient tips : (a) force yourself to stare intensely at the photographer. − Don’t show your teeth : for men. This symmetry is importante : your CV epitomizes your qualities. (b) look at the ground. sometimes sad. An ill-‐balanced CV (the picture is too big or unconveniently located on the page) can communicate an impression of imbalance to the reader. it is sign of aggressiveness. facing your personal informations. Don’t use any make-‐up in order to enhance your expression. and for women it has a sexual connotation (most of all. More tips : − One of the keys to a successful picture lies in the quality of the photographer. − Focus on the way you stare. or your flaws. But most smiling pictures are pathetic : it is a forced smile. try to convince him . raise your eyes ! − Of course. try to get his intention.
The ¾ pose is placing the candidate into an emotional setup . the gaze deeper. Play with the light or the angle. but try to go the extra mile. or try with a wide angle (17 mm). depending on the angle of the shot. In fact. Sometimes it can squash a face. no depth. Some think it is serious . − 166 . You lose all expressiveness : you don’t communicate any feeling. personaly I see a dead man. First of all. The side view reveals a more authentic graphical aspect. he/she will look like a dreamer. your hands …). The wide angle shot gives you a more open face : its central part is a little bigger. If too powerful. pick your zoom very carefully. But beware of the cartoon effect. I will then carefully chose my words so I won’t appear like I teach them something about the job.Portrait is the norm and the norm is good . The face seems more energetic. Tips to the pros : Photographers can be touchy. but it can be sometimes viewed as arrogant. dare something else : zoom out (show your chest. it sort of bulges out. the picture has no volume. I don’t know much about photography. No way. have a picture with a tool you use at work … − No black frame around your picture. and you don’t want that for the picture on your CV.
Applicants love backgrounds : convince them otherwise. graphic designer. the eyes should be your focus point .a visionary … or absent (more informations can be found in books related to facial codes in NLP17). Practically. just like for the side view. use size 12. or even beter. it clouds the message. it should be written with a bigger font. You are not important. if you use a size 12 font. it create an atmosphere. then pick up size18. Center-‐aligned then : the role or the position you apply for: developer/analyst. the solution you provide the company with is. depending on the field. 17 NLP : Neuro-‐Linguistic Programming 167 . If they do insist. photomontages are a valid option. The effect is guaranteed. The central headline The name and the picture should not be center-‐aligned : too narcisstic. drawing teacher… It should be underligned. For some jobs. It is an advantage but it is seldom used because as it can be viewed as pretentious. C. If you have multi-‐language skills. the background will be fuzzy (so the face will stand out). avoid small lenses. Dear photographers. When you stare at an object or at somebody off frame.
it has become a trash can filled with platitudes. this banner has become an essential component to any CV. 168 . the Goodwills. At the beginning. Nowadays. the main qualities. In less than 10 years. it was an original idea being activated in order to highlight one specific feature : a quality. there comes the header banner. The header banner Below the main headline. There are different kinds of banner : the essential skills. D. the objectives and the motivations. a technical skill or the objectives of the candidate.
Its objective : to point out « the important element on your CV ». these are no qualities ! These are prerequisite : we are all supposed to be honest individuals and to arrive at work on time. two tips : First. the one the recruiter expects or the one you want him to remember. don’t mention qualities which are not real qualities. Being honest and on time. well. Two other rules. One header banner and only one ! 2. Let’s begin with two axioms. An axiom is a rule you would not even think to oppose ! 1. 169 . don’t cut and paste the conventional tips off self-‐help books or blogs. A candidate who tells me he/she is honest sounds like my car mechanic … What is he/she hidding ? Second.Let’s put some order in there.
Nothing spontaneous in there. you should almost hear him/her speak through them. BARK 5 : no justification ! BARK #6 : not in italic ! The « self-‐help book » effect can kill your CV. not in CV ! RK #7 : name the mpany ! BARK : not underlined. RK #8 : never start h « I » ! in the letter. you get it : I don’t like it. I like to work in a versatile environnement and I blossom working within a team. The motivation or objectives banners should personify the candidate. it sounds so fake. not bold and underlined BARK #2 : no frame ! My objectives GRRR 4 : Manque un « s » ! BARK 3 : too much space ! I would like to ofer my motivation to the company. I would have prefered a more enthusiastic tone. Ok. Never forget that truth matters more than perfection. so « cut and paste ». When you speak about your objectives. those conventional spoon-‐fed sentences are too « perfect ». be yourself. 171 . Also choose your words carefully : make sure you actually understand their true meaning. Those words. so « learned by heart ». and most of all.
friendly and cheerful a person Caroline is. The holiday feeling while you are working. the picture shows how solar. Reading this.Another classic moment during the interview. According to Wikipedia. Psychologists often cite procrastination as a mechanism for coping with the anxiety associated with starting or completing any task or decision. We all procrastinate to a certain extent but it is a real handicap in any job related situation or in the personal life. you should use the kind of vocabulary and syntax that match your level of education or the one in your region. not a quality. questions like : How would you define change ? What do you mean by « professionnal empathy » ? Your letter of motivation indicates that you tend to procrastinate18a lot ? Also. Legend : in some situations. In this case. Figure 3 : Caroline will get the job. her personality and this little hint of « dynamic emotion » called Motivation ! 18 Bad luck for the candidate : procrastination is a nasty shortcoming. He can sense her tone. Why do you apply for a job at Bristol Airport ? What do I like in the aviation industry ? The people working there. 172 . procrastination is a behavior which is characterized by the deferment of actions or tasks to a later time. the recruiter is able to imagine Caroline talking. to use spoken language can be very promising. the permanent activity and the travels : the suitcases and the smiles of the families who travel to the other side of the globe.
to market yourself efficiently to the recruiter. Hereafter is a list of the essential header banners. 173 . the sole objective is to sell : in this case. It doesn’t matter how you do it. the key is to leave your mark on people’s minds. But you are free to come up with something new. As for any ad.
As a candidate. Goodwills In this case. you make sure they will be considered and understood. by clearly pointing out those skills. Interpersonal qualities are key : -‐ Team management. without explanation : no date. Before they even get looked at. It doesn’t look too nice but it is a tremendous help to companies and recruiting agencies. As check-‐lists. -‐ Ability to handle stressful clients. The 2009 trend tends to duplicate this banner at the top of the letter of motivation as well. no detail. Equally. it is all about the technical skills. they refer to any other quality which would complement your skills and technical accomplishments such as immaterial and interpersonal qualities. -‐ Ability to listen to patients. There are more and more CVs around. It is the first screening step. te first screening is based on those on those requirements. it all stops there. − − Essential skills In the IT industry. Recruiting professionnals sometimes use the GO-‐NO GO idiom : you don’t have those skills. That’s why they should appear at the very beginning of the CV. 174 . other trades also require technical skills as prerequisite.
Figure 4 : John wants to save the World Legend : John doesn’t know it yet but the beginning of his CV has reached its target. After proper vaccination. 175 . The most commonly used headlines : skills. they should be included in your presentation on the letter of motivation. more than any other technical skills (a training session will bring you up to speed). a higher purpose. main qualities and motivations. My motivations To find a working environment where my quiet personality and my ability to handle crisis situations and deal with difficult personalities can serve a cause. Therefore. he will work overseas for a big ONG. those skills are crucial. important point.-‐ The understanding of foreign cultures or religions… For certain jobs. and. they should appear on the header banner. − Main qualities Usually the candidate is advised to write whatever he can think of.
you are asking for something (almost begging) and as such you are losing value and you are in a bad postion to negociate anything. It is a catch-‐ all : sentences next to adjectives. Young graduates or older people looking for a new challenge can find the banner very helpful : it offers another perspective to their CV. But stay away from cliches : no ready-‐made arguments off « self-‐help books ». The explanations can add meaning to a CV which might be either too short or too long. even salary expectations.− − This is the first thing I cross out when reading CVs. (b) availability makes you cheaper. it has nothing to do here. if it is well done and efficient. The motivations The candidate explains how the job. 176 . sometimes language skills. titles of training sessions. the field or the company are a motivation to him. Available ? Yes or no ? Why should you not mention whether you are available or not ? Let’s cut to the chase : (a) it would be like insisting on your status as an unemployed person who sits around all day . I value that. availability (never mention that you are available straightaway). The objectives The candidate can take advantage of this opening in order to communicate his objectives to the recruiter. Forget that.
It is equally important to understand that these motivations should generate the connexion between the candidate and his future job. I am a man of challenges and responsabilities. 177 . I would like to offer the new perspectives my education taught me. The bad example : My motivations My academic background has provided me with the most efficient team and change management skills. jobs. The usual check-‐list with dates. I’d like a job where I could apply these new methods in a company where I could move up the ladder. So never mix motivation with a narcisstic presentation where the candidate is only talking about himself. a company I’m familiar with since my early childhood days. E. This connexion is promising. The professional background I like the way the person is communicating his/her experience in the good example. The good example : My motivations I’d like to join the company where my father and my oncle are already working. positions and company names should be avoided. it simply tells the recruiter why you apply for the job and how the company will benefit from your commitment.
This is what you sell to the recuiter : you sell that story to him (not the check-‐list !). your story. you should tell a story : all your job experiences end-‐to-‐end tell a story. 178 . you have matured. they allowed you to gain qualities and skills. This storytelling is crucial during the interview. they have built you up. You are the result of all these steps.At best.
Studies and training courses As previously mentionned. graduation year. Not too many details (see below) Bold typography should be limited to the companies or the jobs you had.For the CV. Ideally. 180 . it is not an obligation to write all of them. Should be included : rank or diploma. take a low-‐key approach : I would then advise to include links to websites where the information is available. Publications Essential for some added value professions. school or university. publications should be mentionned right after the candidate’s studies. G. follow these three rules : -‐ -‐ -‐ Time-‐reversed chronology (see below) Be relevant rather than exhaustive. F. except for young graduates or in case the internship has been completed abroad. city. Some would include copies of articles or books. Internship souldn’t be included. They will be also be presented in a time-‐reversed order. Some candidates use this section to explain how relevant these courses and studies to the job.
Anyway. This might be the winning touch. published or edited anything ? Praise your recruiter’s ego. Do it lightly. bring one book or a copy of your publications at the interview. 181 . Do your homework : has your recruiter drafted.
not the place of birth 182 . just state your level of fluency. Computer skills If those skills are not included in the header banner. H. Don’t mention MS Office and Explorer when these software are requested as prerequisite. J. The candidate may indicate the softwares he masters as well as his certifications. Don’t be surprised. I. you could be contacted by phone the very next day. Miscellaneous This section includes the basic informations about the candidate (if not previously included on the CV) : − Age or date of birth. your language skills will be put to the test. have an ace up your sleeve : an index card with technical vocabulary or specific idioms. they should be mentionned at the end of the CV. Be prepared. Let’s remember that you shouldn’t be modest here. don’t use any frame nor chart. and why not. Language skills As we mentionned earlier. don’t specify the diploma or the course. everybody lies in this case anyway. Once you sent the CV.
official or not … : stereotypes and prejudices are sticky. Number of children : kids are considered as handicaps by recruiters. Ideally. but don’t mention it if you are single. you may be viewed as an unstable or available individual (therefore as a potential disruptive person) − Avoid presenting yourself as divorced or in a relation. this can be turned as an advantage.− Marital status : it’s ok if you are married. To be married is considered as a quality. 183 . he has « family obligations ». if you are single. The candidate is less available.
The type of driving licence (except for young graduates or for jobs where a special licence is requested). housekeeping. safekeeping or a job in logistics or in organization development. alternate custody of my 3 children. 184 . Good example : Complementary informations Year of birth : 64 Sagittarius and Dragon in chinese astrology Father of 3 children Ability to handle conflicts and to reach compromise − − Military rank : only when it is an added value to the job : security.Bad example : Miscellaneous: 45 years Divorced.
The wrap-‐up : the road book 1. Upper-‐right corner : your picture. Studies and training courses 185 . In the middle : the job or position you apply for 4. The professional background 6. The header banner (only one !) 5. Upper-‐left corner : your personal informations 2. 3.
it is human. Publications Language skills Computer skills Hobbies Miscellaneous Did you know ? It is very difficult to write a CV from scratch. If you experience problems writing your CV. 8. codes evolve. 186 . 11. 9.7. let alone to explain. You are a tough element to master. But it is critical that you do it : trends come and go. well you are the only person to blame. your story too. 10.
like a mirror would do. As if the recruiter would discover the lie.The tip It is not an easy task to draft your CV. my setbacks and my regrets … » It is also a synonym for failure. or a life-‐belt. candidates are afraid of it. something to lean on. me. the weakness or the missing argument. While summarizing your career. it is pointing out your mistakes. 187 . you should consider it as a friend : an ally. Your CV is not an exam sheet you would hand out to the professor ! It is your friend . For the candidate. this document is about « my life. During the interview.
drafting your CV comes at the beginning of Week #2.Chapter 6 : drafting your CV step by step As such. Week #1 Create your time capsule : « I a m the b est ! » Preparaoon Draft y our D ream Team : « I a m n ot a lone ! » The game plan : dates and objectives Analysis The Review : « W here d o I c ome from ? W here a m I g oing to ? » Week #2 Research : books. w ebsites and advices Draping Draft y our curriculum v itae Draft y our cover letters lettres Mailing Plan y our mail and follow-‐up (adjustment to your CV and letter) a) My CV leaves trails Recruiters keep lots of CVs. 188 . just in case…So you’d be well advised to dedicate quality time into writing your CV in a professional manner.
If it is too late for that (damn. Review and choice c. To start with. especially in our digital world. Everything on one single page 3. I would advise you to operate a drastic change in the presentation. Garbage can and basket b. Documentation. research 1. Recruiter might not establish a link with your previous CVs. The oral test 2. Then differentiate yourself 7. Client-‐related arguments 5. b) The Brutal Way : the 10 steps Our method introduces 10 steps to drafting your CV. damn…). Characteristic features 6.Don’t leave behind any sketchy and badly written CVs. The seven essential codes 189 . full of mistakes and « half-‐truths » : they could come back to haunt you. My riff as the Red Lead 4. here are three preliminary actions to be carried out : Preliminaries : a.
The job seeker on his own always considers that drafting his/her CV is a 2-‐hour task. Printer. fax and copymachine During the training sessions. merely updating the last version of it.8. Classic ou Eccentric 9. participants must follow those steps very closely. Each one of them is important. The two tests 10. They all matter. 190 .
the worse you can do is to do it the « Ctrl C-‐ Ctrl V » way.It’s wrong : drafting your CV can prove to be a severe test. I repeat. Tear it up and throw it in the garbage can. find a meaningful patter within the course of your professional life. End of Preliminary #1 : You got rid of all your old CVs. The trap : To work on a previous version or to use a CV from a colleague or a « really cool » friend. the Cut&Paste solution. Out of experience. On your computer. Re-‐write your story. There is only one solution in order to avoid that : drop your old CVs. 191 . Preliminary # 1 : Garbage can and Trash Can First of all. Start from scratch : this is the best way to start all over again. Preliminary # 2 : Review and choice You should perform your Assessment Review before drafting the CV. This is a real job. it takes method and organization. face the course of your life with your successes and setbacks. I am aware that this is the most crucial moment. get rid of the latest version. move it to the Trash Can. Nothing comes easy : you should invest time and resources. mental block may come up.
and plan accordingly one or more distinctive campaigns. at this stage. End of Preliminary #2 : On one single sheet of paper : one or two jobs (and sometimes a specific business area) The trap : To take your last job back without a thorough analysis or to accept the first proposition coming your way. 192 . new projects for business ventures… But.This process can open many doors : new posibilities. The candidate may also decide to target one specific business area. new directions. the candidate has to make a decision : one or several targets.
draft your Dream Team. he should be able to digest your professional life. there is your watch (or your phone) and in front of you. The result of this will be your starting point. You will tell him/her/them all about your professional life.Preliminary # 3 : Research No problem for this one : you bought the right book ! Nevertheless. End of Preliminary #3 : You now own the necessary methodological tools in order to draft your CV. do your homewok and research the current trends in recruitment in your business area. start the exercise all over again. Your counterpart(s) has/have some distance. After these seven minutes. He/she/they is/are 194 . The trap : To forget some basic rules and listen to an adviser or one « know-‐it-‐ all » friend. After listening to you. as we mentionned in Chapter 1. say five persons. on your desk. Step #1 : The oral test Find a friend. he/she/they will summarize your CV : it should come down to a few stages. your « partner » listens and writes your keywords. 7 minutes tops. Practically. Or better. If he cannot make it in a structured way.
Respect the maximum length : one single page (no font reduction to size 9 in order to write more !). 195 . The page is not processed : no layout. End of Step #2 : A one-‐page-‐long rough CV. (on top of the rehearsal for the job interview). What is most interesting.not caught up in the small details of your daily life : he/she/they can see which are its essential components. is that the backbone of your CV is not what you tell anymore but what somebody else will remember of it. The trap : To start the layout or to put too many details. Stap #2 : Everything on one single sheet page At last. emotions or resentments with advantages for your employer : the key points of your career are only meant as future benefits for him. you get to write a CV « for real ». The trap : To confuse memories. End of Step #1 : A sheet of paper with the main stages of your life (keywords only). Its backbone will consist of your friends’notes.
Step #4 : Client-‐related arguments Now you fill the CV with arguments. and what is interesting to the recruiter is on Page 2. The trap : To pick up a feature based on the client expectations. details or links the recruiter can relate to. energetic. Step # 3 : My riff as the Red Lead This page should start to look more like you now. The content has been modified according to the riff as well. will literally epitomize your CV : everything will relate to it. we will decide which feature of your personality you want the recruiter to remember (this is called the riff). the sections. ability to show empathy … pick one up. your riff. Creative. with its final shape and structure. rather than on your skills. Let’s put it this way : you are on Page 1. disciplined. To do so. friendly. End of Step #4 : A two-‐page CV (maybe more) 196 . the vocabulary and the syntax… End of Step #3 : A reprocessed CV. These additions are designed especially for the client : the company that will maybe hire you. This feature. the colours or the shades of gray.
in 197 . Step # 5 : Characteristic features Never forget that : before you become superior to other people. a social worker : a friendly and tolerant person with the ability to demonstrate empathy . Characteristic features refer to the elements requested and expected by the recruiter or the employer. your diploma or your business field. each business field comes with its own set of referents. -‐ -‐ Diploma : an engineer is supposed to be a thoughtful. A good CV is equally balanced between supply (your skills) and demand (what the company needs). a developer : a disciplined person . a graphic designer : a creative and innovative person… Position : a secretary : a communating and extravert person . and even second-‐degree humor . a mailman : a friendly and smiling person … -‐ Business field : in the IT sector. Each job. emotionally-‐stable and logical person . expectations or preferences. people are young in spirit. with a good sense of humor. you should be like anybody. In other words. they refer to all stereotypes related to your job. The trap : To underestimate the client’s needs.
But as for any stereotype. In other words. straightforward and working hard … These characteristic features are restrictive.the logistics business. sometimes caricatural. people are forthright. Practically : 198 . they work as previously filled in index card. they give our knowledge a structure.
This is where you can add value to the situation. Make a list of the expected qualities related to your diploma. 199 . these characteristic features.1. you should differentiate yourself. you should not identify the qualities anymore. Illustrate these qualities in the layout and in the content of your CV. 3. If necessary. include those qualities in your header banner. To do so. Step # 6 : Then differentiate yourself Once the recruiter is reassured (you definitely have the « basic features » for the job). If necessary. so you can actually be ahead of the rest of candidates. End of Step #5 : Your CV has been modified to match these expectations. your job and your business field. You should bring something else to the table. but the most common flaws in your line of work. 2. These characteristic features should be understated : suggested not explained. 4. match your qualities with the layout and the content of your letter of motivation. The trap : A too straightforward approach make for a dull CV.
but also. More than two qualities. If necessary. 5. You should be able to persuade the recruiter he can have your cake and eat it. If necessary. include those qualities in your header banner. you are a talkative and open-‐minded individual. 200 . End of Step #6 : La première partie de la rédaction est terminée. emotionally-‐stable logical person. you are a creative individual. just like any other engineer. match your qualities with the layout and the content of your letter of motivation. you were into the analysis. it sounds fake. Step # 7 : The seven essential codes Till now. it is sounds like « too good to be true ». You are a disciplined person. on top of all that. Make a list with the acknowledged flaws in your line of work 2. Reverse them : you have the one uncommon quality ! 3. just like any other accountant. reflexive and draft modes. 4. but. Now you should conform the CV with the norms. Illustrate these qualities in the layout and in the content of your CV. Practically : 1.You are a matured. The trap : Just one quality is enough.
they provide all CVs with a common ground (it can easily be compared). This is a disconcerting step : the layout and the content of your CV will be radically transformed. According to the essential codes : efficient but conventional. Beware of those « knowledgeable » associations. The main criteria are : -‐ -‐ -‐ -‐ The business field (fashion. Step # 8 : Classic or Eccentric Your CV is done. they have been subjects to tests and analysis. Your CV will be just like you : unique. interior decorator…) The personality of the candidate (engineer…but an innovating engineer !) The company you apply for (Apple. graphic design…) The trade (fashion designer. then adjust your CV to comply to these codes. End of Step #7 : Your CV is set. Google…) 201 . Now you are free to give it a more eccentric aspect so it will stand out.Codes are essential : they put the recruiter at ease (you answer his expectations). The trap : Beware of the so-‐called experts at the Job Center. These codes work as solutions to deficiencies or dysfunctions. Refer to trustworthy sources. they make for an easier read (it provides the recruiter with a deja-‐vu aspect) and finally.
there are many ways to convey or communicate its difference. So it remains consistent with its pertinence. your CV remains conventional or has turned into an eccentric one. Practically.Originality is not an easy concept. An eccentric CV starts from a conventional CV. 202 . The trap : To be eccentric before having a conventional CV. It is about creativity. To decide for an atypical framework or content would be a mistake. Les principaux modes de déclinaison sont : -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ The support The colours The graphic design The layout The typography The object or the composition of the picture Sections and informations to be included The attachments The mailing option The follow-‐up End of Step # 8 : It depends on your decison. its structure and its content. boldness and methodology. taste.
les défauts de ses qualités : d’une part. du rigide et de cette sensibilité à la traction. pour reprendre l’expression populaire. L’objectif serait de doter votre CV d’un béton qui n’ait pas ces défauts et en garderait toutes les qualités : inattaquable et résistant à la pression. d’autre part. I am applying for a job and I would like to make sure that a total stranger to my field of expertise is able to understand my CV. Can you please read it ? » 203 . elle est nulle. -‐ The rookie test : Take your CV with you and meet your butcher. sa résistance ne connaît quasiment aucune limite en compréhension mais. Il va falloir se débarrasser de l’impénétrable. s’il est inattaquable. It is done but not entirely : it has to pass the rookie test and the expert test. en traction. Note : le béton a deux points faibles peu connus qui sont. de repousser ceux qui seraient trop faibles à la traction. A rock solid CV. Celui de l’expert. Le test du novice a pour objectif d’écarter les CV impénétrables ou rigides. il apparaît aussi rigide et impénétrable .Step # 9 : Two tests That’s it ! You have your CV. your baker or your florist : « I need a favour.
Why would you need a John Doe to read your CV ? Somedoby who doesn’t know anything about your trade. The same goes for temp work consultants. 204 . like your baker ? He/she is the young person in charge of HR who will meet you at the first interview. This test will make sure he/she will understand your CV. executive assistants or else employees in charge of these first steps in the recruitment process.
205 .-‐ The expert test : The same CV must be credible when somebody with the same level of skills reads it. colleague or an external expert. That person could be your next boss. These guys will fiddle with your CV inside out to test it.
Photocopy both CVs. 2. You will be equally recognized on the duplicated picture. he/she doesn’t know anything on the subject but he/she is appreciative and is impressed by you. Fax them. 4. 3. Step #10 : Printer. The trap : The advice from your husband or wife. End of step #10: Your CV is ready. Practically: 1. very few candidates do it.End of Step #9 : Your CV is validated. but in reality. Select the Quick Print option (with colours) and print your CV. Select the « black and white draft » quality option on your printer and print your CV. fax and copy machine Last step : the copy test. All the books advise it. The quality of these copies must be beyond reproach ! Your CVs will be equally readable as the first one. The trap : 206 .
Tip Be assertive : if you can make it during the interview. Don’t be afraid to talk about the salary and the compensation package : if you are able to successfully negotiate your situation during the interview. There is the risk of having the page numbers or the informations on top the pages disappear with the copymachine or the fax. 207 . you will be able to make it during any meeting.The margin is too small. then you will be able to do it with clients.
it gently whispers to the recruiter’s ears : I am the right one. the Ruthless/Brutal Way is an motivational machine. a CV just like you. And now. Do clench your fists and get to work : this time. 209 . there has been more than two hundred pages filled with certainties. would a casual reader say. Better than technical advices and DIY tips. it would be electric : packed with energy. tips. It is simple. rage and the will to succeed. tricks or codes. If there would be a conclusion.A short conclusion The CV I’ve always dreamed about seems trivial. You are going to write the next chapter : you’re on… It is up to you : a real CV. you should turn the page. clear and… malicious . It isn’t much to look at. it’s your turn! Last tip for the road Up to this point.
To Sylvie. my snow ball 210 .
Mark wanted to be famous and to be on TV. but he doesn’t know where to fit. just like her dad. but she wants to do it all her way. she wants to invent things. a job which would provide a big house to him and his girlfriend. 211 . Matthew thinks the world should be a better place. just like her mum.Thanks to our ball boys and ball girls : Maxi wanted to become a chemist or an inventor. with more justice. He doesn’t know he is being pictured as smaller than Mark … Lola will be an accountant. she wants to come up with new ideas.
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