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THE BRUTAL METHOD
the phone industry, fashion …
Everything has changed, your CV/resume too
To those who will enjoy this book as a summer reading,
To those who will take it as a leap into the unknown,
To those who will see it as their last chance, holding their
Contents .................................................................................. 4
An introduction as a kick in the butt ........................................ 9
Tip ...................................................................................... 12
Chapter 1 : The EGO Marketing ............................................. 13
The Affinity Marketing ........................................... 15
The unstoppable attack ......................................... 21
Chapter 2 : Job hunting is a full-‐time job ............................... 24
The 4 keys .................................................................. 25
The plan ................................................................. 25
Evaluations ............................................................. 29
Refocusing ............................................................. 32
New ideas .............................................................. 34
It’s research time ................................................... 36
Sending your mail .................................................. 37
e) The letter of motivation ......................................... 47
................. The paper CV .............................................. Build a nest ................... 55 b) It’s all about the method.................................. Know your features ................................ 54 Chapitre 4 : It takes an army to fight one ..................................................................................... 51 3.............................. 73 4.......... 89 Chapitre 4 : The 3-‐wheel mechanism of the CV ........................... Build your image ..... 76 c) The riff ........... 55 a) An introduction with hotels and prisons .............................................. Know your target ....... 88 Tip ........... Convince yourself .... Don’t write anything before you say « I’m so sure about it » 52 d) Planning : a practical summary ........ 92 1....................................................... 72 3.................................................................................................................................................................................................. 91 b) The support ................ 91 a) The « you’re not in sync » intro ........................................................ fighting a war included .................. 59 1................. 49 1............................................. 77 Step 1 : Choose your riff ... 93 5 ......... 53 Tip ................................................c) At the coffee break ....................................................................... 60 2.................... Know your opponents ..... 82 Step 2 : The variations of your riff ... 50 2.
............. she seldom proves to be Miss IQ ...................................... The CV on CD ...................................................... 109 3....... Typography ... The Company is the Queen ............3.................................. The on-‐line CV .......... 114 4....... Length : a never-‐ending debate .................................................................. 107 1....................................................... The video CV ................ 126 1......................... 144 4.............................................. The picture ............................. 105 c) The content ............................................................... Hobbies .......................................................................... 97 4. Dates/timeline/chronology ..................... 127 2............ 115 5................................. 136 3............ 126 b) Cv : the classic codes ....................... 108 2.................................................... 152 6 ..... Language skills .............. 149 5.................... 126 a) In the street............... 103 5............................................................ 104 6...................... 110 3................................................................... Spark desire .......... 120 d) The layout ............ 122 Tip .............. Go straight to the point ........................ Determine a structure and stick to it ......... The PDF CV .......................... you always follow the Beauty Queen ................................ Make it easy to remember ............................ 125 Chapter 5 : essential codes ..........................
............................................................................................................................ 209 Last tip for the road ....................................................................................................... 195 Step # 3 : My riff as the Red Lead ........................... 201 Step # 9 : Two tests ............................. 203 Step #10 : Printer....................... 189 Preliminary # 1 : Garbage can and Trash Can ................. 200 Step # 8 : Classic or Eccentric .........6......................... 196 Step #4 : Client-‐related arguments .................................. 158 7........... 196 Step # 5 : Characteristic features .............. More details ................. 188 a) My CV leaves trails ......................... 187 Chapter 6 : drafting your CV step by step ............. 199 Step # 7 : The seven essential codes ..... 188 b) The Brutal Way : the 10 steps ............. 209 7 ............................................................................................................................................................................ Categories ..... 191 Preliminary # 3 : Research ............................................... 206 Tip ........................... 207 A short conclusion ....... 162 The tip ..................................................................................... 194 Stap #2 : Everything on one single sheet page ............ 197 Step # 6 : Then differentiate yourself ......... fax and copy machine ................. 191 Preliminary # 2 : Review and choice .............. 194 Step #1 : The oral test .........................................
9 . ruthless and unfair. Recruiters. It is easy to answer those questions. the way they address you. the way they act. it is all brutal : those guys mean business. Job hunting is a ruthless business. companies.An introduction as a kick in the butt Is life fair ? Is life sweet or ruthless ? Is job searching fair ? Sadly. advisers you meet. how they talk to you.
Your CV is all about you. Second best is not enough. and. This book has only one objective : to be easily understood in order to be easily put into practice. You need to accept that job searching is unfair : the best guys don’t get the job…but the ones with the best preparation and the most effective weapons do. the real question is : will you be knocked down again ?… And yes. most recruiters are not aware of them (yet). This book explains the basic conventions. Own it all so it becomes yours. concise and accurate. will strike first. You must muscle your way in. the winner takes it all ! Techniques to take the upper hand are out there. 10 . You. you must win where others lose. You strike first.. luckily. We want to be clear. There is only one winner. the codes and the essential tricks to master. that is why this is agressive writing : it is brutal. you.Potentially. but contrary to what you can find on the internet. Let’s stop being candid. The first bullet is attached to your application email : your CV as a straight punch! Do I need to be fair or is the fight inevitable ? You need to rephrase. you have the upper hand though. now and afterwards. It is up to you to cross the line from time to time. There is no ready-‐made chewed up CV. yes. Note : This book provides you with simple rules. we don’t offer any magic formula.
Actors know that much: the first step into the role is your disguise.
Dress up like the perfect job hunter. Pick up the clothes which will
make a good CV and motivation letter writer off you : a pair of jeans, a
tee-‐shirt, a sweater and a pair of shoes.
Also, go in the attic and your polo shirt and camouflage pants from the
military days or your favourite sweater from college will do : find
clothes you would dress up with in the morning, whether you go to
work or to war.
Practically, you will need two outfits : the regular one at home and the
one you will dress up with for the job interview.
True beauty lies within, I know that. The applicant’s qualities, his skills
and abilities, his previous experience, that is what is essential, I know
But most of all, the candidate will be picked up based on his
appearance. Yes, mostly on his appearance.
What is critical here is the emotional aspect of recruiting, much more
than the objective part of the CV. The appearance…How the candidate
looks like, and we tend to forget it, how the CV looks like.
Long before the job interview, the way you look like begins with your
CV : 8 CVs out of 10 suck ! In 8 cases out of 10, the CV doesn’t open
any door. To the contrary, one door closes, the one leading to the
To market yourself efficiently, you will need to accept the fact that
marketing plays the major part in your job search : your CV is just an
ad, a package.
The video store is big, really big. Movies all over the place. Or rather
DVD or Blue Ray jackets. How am I going to pick one I haven’t seen
yet. No way I can evaluate beforehand. The packaging will dictate my
choice : the picture, the colors, the overall impression and the
summary on the back cover.
Now I have a better understanding for the recruiter’s questions. Just
like me, he has to make a decision based on the jacket, my CV and the
summary, my letter of motivation.
the product is determined after use, if at all. In the corporate world,
you recruit first with your eyes, you realise how good the candidate is
after you hire him, when he is actually working.
For the last ten years. the recruiter is 15 . As in a supermaket. cruelly slamming the door to others. The job application works like a packaging would : instantly it is make or break. Affinity Marketing has been the favourite reference tool in sales. They have been adapted to the constraints and challenges of this famous mail. How to reinforce the emotional tie with the recruiter ? In front of the computer. because selling means action. In recruitment. this type of marketing has long been limited to interviews. Nevertheless. it provides the candidate with a precious help during both the CV and the letter of motivation processes. how to create this bond as early as in the CV or the letter of motivation stages ? First of all. the atmosphere must be both dynamic and appealing.This book has been conceived based on aggressive marketing methods. it is all about emotions. Dynamic. Therefore. marketing and human resources : it is simple and mostly effective. nobody buys anything if he’s not in the mood to ! It is of the utmost importance to create an atmosphere in your job application. welcome to the world of EGO marketing. a) The Affinity Marketing Affinity Marketing is based on one simple idea : in sales. offering an opportunity to some people.
He needs to call you in and to hire you. the interview. the token for the next round. 16 .literally buying you. Appealing because nobody tips a petty. You all need to shine : you. your CV and your letter of motivation : the recruiter should want to know more…Maybe you’ll get the coin. niggling and sad waiter.
The car is the product. not too nice. you are a great addition to the mix : it is all about the bond. no frame (why locking yourself up when you should be friendly). The CV must be pure logic itself : the recruiter should not think in order to understand it. or with our desires. playing with our anxieties. Alfa offers more seduction than mechanics. You have already « worked with ». big corporations have been targeting a specific niche : values. a conventional copycat. To bond with someone is almost like feeling alike.. both the effort and the exercise. its engine mechanics or how resistant the bumpers are. no crossing out. For the last ten years. between the lines. I will promote its design. The result ? Trips. an enjoyable and clear aspect (you are serious not your CV !) A smiling mail : too many letters smell like old school work.. Your letter should stir up interest. a dynamic typography. you know . you have to create a bond with the recruiter. holidays. our marketing profesors tell us that a brand communicates about its products. its benefits and its values. If he does. At the same time. work… Renault markets its cars to families. Is feeling alike not synonymous with affinity ? b) The 3 channels of EGO Marketing Theoretically. the brand and its products. it is not about convincing here. BMW sells teen dreams. (that’s what the interview is for !) An open and self-‐confident signature : no scribble. Not too friendly. not even squashed nor crossed. it is a mental exercise at best. 17 .Practically : − − − − − No shadow (it’s dull). with the company. at worst an effort.
A good candidate should also bank simultanuously on those 3 channels : the product. he is offering his skills. its benefits and its values. As a product. His results represent the benefits for the company 18 .
so don’t forget to mention them. each line on the CV should help the recruiter understand « what’s in it for him ». For example. In reality. The specifics as well as the assets of his detailed CV will be put to his credit in due time. Too often. not you. as for added-‐value CVs. specific skills are required for certain positions and companies. What matters for the recruiter is his company. for career change and for positions requesting mainly interpersonal qualities. should you apply for positions with required technical skills.hiring him. and for accountants or technicians. Be careful. Practically. − The skills: the candidate introduces both his technical and human skills. Without those prerequisites. and how he can benefit from your skills. The values are the essential part : they never hire a CV. the 19 . never put all your eggs in the same basket. they should be listed at the top of your CV. your CV will be rejected. below the position you apply for. Ideally. What is important for the company it is not your past accomplishments but your future success. − The benefits : your CV is refering to your past. those lines are limited to a narcissistic description of the candidate’s past. the letter of motivation and the interview. The employer is interested in the future : your contribution. Play the three squares : the CV. they hire one human being. in the IT industry. Conveniently.
training courses and skills are just lines on a CV. The only person no one can clone or dispose of is you. better educated and speaking more languages. we will focus on the values in Chapter 4. There will always be a younger candidate. Diplomas. more clever. the way you would deal with a problem. Practically. 20 .− candidate may add a vertical column. nobody is indispensable. in which he will specify how each line can benefit the potential employer. Your interpersonal qualities. The values : we can’t say it too often. evaluate a situation or provide a different opinion or solution.
it should stir up questions. c) The unstoppable attack Curiosity is a greater motivator than profit. Practically : − − Detail is the CV’s best enemy Suggest your accomplishments. the desire to know more. Remember that the person who said it all has nothing more to say. don’t explain them 21 . Your CV doesn’t need to be exhaustive : to the contrary.
celebrate your new job at the restaurant. You should let the desire spark off. 22 . Psychologists use a technique to reassure people who go through a test (and job hunting is a test). as a fetish. He should see himself happy and relieved. daydreaming is on : you should imagine yourself. at his/her place. propose solutions without saying too much. hung on the fridge or place the bottle of champagne right in the middle of your office. notice some details and focus on one moment. as a reminder. feel the atmosphere. They should lead to the interview during which you will be clear and exhaustive. He should imagine a scene that comes right after the test. to picture yourself with the contract in your hands.− − − Informations about your previous jobs should be limited to a minimum Your picture should convey sympathy : it should prompt a meeting. it is called the FREDERICK method. Tip The important thing is to imagine yourself as the winner. In order to visualize efficiently. one object. The person should project himself into the future. The letter and the CV should be meant as baits. not express seriousness Your letter should be the starting point of the conversation. bring up elements which will be elaborated during the interview. You should imagine yourself right after the test as well : will you go for a drink. with a friend… Plan a budget and put the money in evidence on a table.
Chapter 2 : Job hunting is a full-‐time job The candidate must admit that he cannot rush into the CV business like that. almost like in the military. 2 or 6 months. 24 . the candidate should be persuaded to relaunch his project : even if he has been looking for a job for the past 1. he should start all over again : job hunting implies organization. Often.
and most of all. they are reluctant to any shape or form of organization : skills assessment. you need to decide on a course of actions. It gives you this exhilarating feeling that you have the key. For them. a) The 4 keys During counselling. refocusing and new ideas. and you are already back into a work mode. You should make it a step-‐by-‐step process : how could I write my CV without a clear understandig of my past. planning. The plan works like one organizational. where he is heading to and mostly the challenge he will be facing. shows him where he is starting from. The Skills Assesment process is essential. evaluation. the evaluations. psycho tricks. unbiased and. It is essential in order to define your strengths and assets. it is just all theory. unemployed people are reluctant to be called unemployed. Accept this methodological approach. but also to define your objectives : 25 . no more into the unemployed mode. motivational tool. There are 4 secrets to this search methodology : the plan. The plan When you are looking for a job. hot air. without a clear vision for my future. 1.You need to establish a game plan. most of all. the plan is like a roadbook : it guides the candidate. the recipe to success. your job search is a job in itself. Yet those things are essential : job searching is a professionnal process. This approach turns the unemployed into a real professionnal in the job search business.
These steps are simple but too often tend to be neglected. 26 . Your very own brother in arms. Always bear in mind that this game plan offers you the opportunity to find a new motivation from the very start and the chance to have a companion during the process.one out of three unemployed person is unable to clearly state which position he is aiming for ! There are 7 steps to the job search Game Plan.
Research 2. new lives and families 3. What about training and education ? Step 2 : Drafting your CV 1. express resentment and bring back dreams of success. The job : I force myself to determine the position I am aiming at 4. Organize your mail 4. question others.This book will only develop the CV part of it. they work as well like a trap. The night before : change the world. understand certain things. Allow time to draft 3. The research 2. The letter of motivation Step 3 : The approach 1. Draft your dream team and fight together as a team ! 2. Day 1 : one day to develop my Game Plan Step 1 : The Skills Review 1. If you ignore them. The review : I force myself to reflect on the course of my life 3. But we all understand that each of these 7 steps brings you closer to success. a liability… − − − − Before anything else : get organised 1. Adjust your CV and manage your mail 5. Research 27 .
its partners and its competitors 2. first and second interview ratio 3. Determine the necessary steps Step 4 : To prepare for the interviews 1. The go no go : Should I accept anything ? Step 6 : To prepare for the big day 1. Research 2. Play the game and be the character 3. Determine how you approach the market (opportunity approach. Decide on your approach 4. Be the one they expect Step 5 : To apply 1. on change management and on communication) Step 7 : My first day 28 . Research the products and services offered by the company 3. Survey the job market 3. Theoretical and practical upgrade (emphasis on management. Crunching numbers: answers ratio.− − − − 2. qualitative and targeted approach of specific companies and quantitative approach of one particular business field) 2. Adjust your CV and your letter of motivation 5. Research the company.
I think I know where my flaws. my qualities and my strengths lie. I am suspicious of my qualities. Evaluations Every project requires a follow-‐up : it needs to be evaluated. From the get go. Either I like myself too much or I despise myself. « have I validated what he told me ? ». I have picked up a job « have I asked a third party for an opinion ? ». Evaluation is not about monitoring nor sanctioning. 29 . For the man in the street. but the reality is that I disregard (or I hide) my flaws. I think I control the process whereas most of the time the process controls me. evaluation comes with a taste of monitoring and sanctioning. I have drafted my CV « has somebody read it ? is it understandable ? is it up to the current standards ? » Practically. two persons are not to be trusted : the one who knows and myself. − I should be wary of Myself as I am too close to the action. and finally. « have I bought the best books ? ». Evaluation is the only valid method to follow-‐up a project.2. And the strengths I display are just a cover. I have met somebody. self-‐evaluation is necessary : I have done my homework. to evaluate its accomplishments and mostly to limit its failures.
− Also. I should be wary of the know-‐it-‐all expert : the person in charge of a charity or an institution. these people 30 . Often. or even worse the friend working at the HR Department.
Mr Job Center for example.are not well informed. Remind yourself that your CV is at the intersection of three roads : yours. 2. 4. and the HR person. your CV should promote your skills. Force yourself to draft it. The letter of motivation is critical. (b) Also. double check the advice. They all give you advice. The expert in your field should be able to determine your added value. 3. There must be something for each of them. (a) your baker should be able to understand it. (c) and the company you are targeting. have people read it again and again. you’ll be told almost everything. a former colleague or one friend on the inside. on the other side of the fence. (b) to the particular field. Documentation is available too. The documentation at your disposal: check the release date. to draft it again. often these so-‐called market experts speak the same lingo they used…ten years ago. your expertise. the one who is helping you finding a job. The guy from HR doesn’t have a clue about your job anyway. Ideally. He should be like you. Drafting your CV. (d) to the job market and most of all to yourself. Your CV : after you draft it. pick up three persons from different origins : one working in your field. (c) He is also your first messenger : he should spread your word. Your job is to sort out right from wrong so it becomes your 31 . good and bad. to have people to read it. the TO-‐DO list : 1. and mostly adjust them (a) to the position you apply for. the company’s and the recruiter’s.
she/he has always seen you as a wonderful person. your weaknesses and our shortcomings are. Equally. To find the person who will dare to tell you where your strengths are. 32 . You don’t need to be praised. Too often. Too many people overprotect you. Forget about your partner’s opinion. The same foot the buyer uses to close the door on the seller. 1 candidate out of 2 is unable to express himself or simply communicate what he wants or likes. 4 letters of motivation out of 5 are ineffective.« foot in the door ». Refocusing Refocusing means that you accept other people’s comments. but now you should learn the lessons and refocus your approach accordingly. advice and to be questionned. 3. worn-‐ out. forget the opinion from so-‐called friends and former colleagues. they avoid unsettling you more at all cost (although they do know why you have been laid off !) You enjoy the feedback ? Fine. criticisms and propositions. you need help. they restore your confidence and they hide the truth from you: 2 CVs out of 3 are below average . well it is up to you. the job seeker looks like a victim. demotivated and sensitive. and most of all where your deficiencies. both your skills assessment and your choices should be evaluated. Also. Before you draft your CV. 5. 2 candidates out of 5 showed up inappropriately dressed up for the interview .
your letter of motivation. your CV. It is more wearying.Which parts need to be reframed ? Almost all of them : the field. your presentation skills whether during the interview or over the phone. … Consider your job search as a journey. your salary expectations. a journey during which change occurs constantly. the position or the company you are targeting. the way you deal with the corporate world. less reassuring … It is a full-‐time job! 33 .
New ideas The best way to bounce back ? You come up with a new idea. This very idea gets you motivated. 34 . lifts you up and whispers to your ear : nothing is lost ! But there is a downside to this new idea. You are forced to admit that you were wrong. on the other you are forced to start again : to draft your CV again or your letter of motivation. to question the way you deal with the corporate world and your presentation skills … This new idea may come up in a different shape : you may be thinking about a new career or a new life. Full reset.4. on one side.
ready to help and support each other in order to reach the objective. It is pretty uncommon but ideally you would draft a team. there is a lot of help. at 7 :45am on the second day. your regrets as a teenager and your dreams as an adult. to start a real day of work. It is up to you to pick up the right tools.m. so we keep on fighting when others would quit. you draft your dream team and you get the skills assessment process under way. your status back in the school yard days. why not designate leaders and even enjoy lunch breaks. As a young job hunter. a group of people. all of them job hunters. to activate the well-‐ advised help. Together we perform better. and on the third day. You all meet every morning at 9 a.b) The CV as part of your Game Plan You don’t start with the CV. it will put you off and make you feel guilty very often. you get up at 7 :30am on the first day. you share tasks. « the Magnificent 5 ». you have second thoughts about setting up the clock … 35 . not about a position to be filled. we recover the strength and team spirit we can thrive on so we don’t let go. Several efficient assessment tools are out there. Unfortunately. First and foremost : you set the frame. software and books available. Note : There is no secret. we come up with differents ideas. − − As for the assessment process. advice. You set up goals. Bear in mind that each assessment process begins with questionning your childhood dreams. A fair assessment is all about someone’s life.
a) It’s research time There are several dedicated books on the subject in every bookstore.. The recruitment process definitely accounts for that : most CVs and letters of motivation lack of adequate layout. that is not enough. The corporate world. boldness or simply relevance . Most of them are obsolete. each 36 . standards… Few aspects have been left unaffected. Best practices and requirements to draft CVs need a serious update. well. No way. the way we communicate and the world we live in have all gone through an amazing evolution : the web.. draft and often are hardly understandable. The majority of job hunters is convinced that two hours is all it takes to draft their CV. two hours. Try to sort out good from bad and identify the relevant sources : buy or borrow several books. Not two weeks or. The worst CVs ? The « CV Ctrl C-‐ Ctrl V » ones. Each training. b) It takes time to draft the CV I allow myself one week to draft my CV. the phone industry. A whole week is required. These CVs follow you nicely from the early days of college graduation on. What you get from bureaucrats or teachers.− Don’t forget to schedule a couple of days to consider and draft your Game Plan. They all seem to agree on the same 10 years old rules. as it is mostly the case. The online data also lack innovation. CVs followed suit. one day at best. Done ! Now let’s get ready for the CV. surf the web and ask recruiters for advice.
Any job search starts with a blank CV : you start from scratch. The stakes are high now. you will dedicate time : the time to get to know them. tools and DIY stuff available out there too. you will now dedicate two days to your letter of motivation. When your CV is done. − The qualitative mail : you should target your favourite companies according to your skills. your ambitions and your preferences. Be careful. For them. to adjust your letter of motivation. to research them. and finally. Once drafted. With the assessment on your mind. you need people to read and proofread it. determined quantities and objectives. you throw this kind of CV into the trash can. their history. Practically. as mentionned earlier in the book. it is taylor made work. the time to draft your CV once again. Sending CVs requires dates. Determine one day of the week to send your mail. c) Sending your mail You will need a spreadsheet (or a squared sheet of paper). don’t send out more than 3 to 5 qualitative applications on a 37 . you draft your Cv on a blank sheet of paper. Well.position is just another line added to the original CV. These companies are your prime choice : that is where you would like to work. there are techniques. the quantitative mail and the opportunistic mail. Three different kinds of mails should be sent at the same time : the qualitative mail. their products and their needs .
an approach you decide upon and a customized draft of both the CV and the letter of motivation. The opportunistic mail : This is a very specific process but you should dedicate half a day to take advantage of any particular opportunity. Have you got my mail ? Has it been addressed to the right person ? May I email you one copy ? Also. someone you meet. support or cooptation). Each application involves : a research phase. as a result. The mail is not as qualitative but it nevertheless requires the usual research and follow-‐up over the phone. This process involves a follow-‐ up over the phone. a former colleague can tip you off. The quantitative mail : CVs are mailed in bulk. so it is delivered on the right desk by tuesdays. Those mails are sent all week long. Fridays are not recommended : for some people the weekend has already started. The follow-‐up calls will be placed on wednesdays or thursdays. anything… 38 .− − weekly basis. it involves a specific preparation to the interview. You determine a planning for this type of mail as well : no more than 20 on a weekly basis. It may come from randomly surfing the web. You send the mail on mondays. including the search for contacts you might have on the inside (sponsorship. the rest of them are overloaded (what has to be done before the week-‐ end !). to cash in on a « lucky shot ». As for advertised positions and unsolicited job applications. the research and the follow-‐up are assigned during the whole week. it is all about quantity not so much about the follow-‐up.
This candidate is off the traditional job ad channel. more deliberate. products or management . ü Seeding by calling : There is no CV without a follow-‐up over the phone. Let’s rephrase 4 simple things : ü The unsolicited application : without any prior job ad release. or hiring away from its partners. it should be almost intrusive. to 39 . he is motivated. the solution he is providing does. The letter should be specifically focused on the company‘s needs. The candidate should market himself as one unique product. online vacancies on the company’s web site. The candidate doesn’t matter.Don’t discard luck during your job search. clients or competitors. issues or expectations. therefore he is one of a kind. The unsolicited application appears like one of the most commonly used and efficient approach. But mostly. the letter of motivation should be reworded : more dynamic. the candidate mails his CV and letter of motivation to the company. Fact is : 100% of the people hired have applied. They use straightforward techniques : cooptation. headhunters. don’t turn your back at what may appear imposible. Most companies don’t advertise vacancies. The CV is focused on the targeted company’s needs. Some of its key elements can be refered to : proposals or references related to its services. To make sure the mail has reached the right person.
your CV can either land in the trash or lead you to the interview. to catch a recruiter’s attention over the phone proves to be a difficult thing to do. This one phone call is crucial : it is do or die. 40 . To talk over the phone seems to be easy. almost an act against nature : I talk. Techniques are available. to introduce oneself or to start convincing. I open myself to a person I don’t meet face to face. mostly related to online sales. I sell myself.get the interview. But for many candidates. more generally. You need to practice. to answer a question from a recruiter or.
it only takes 15 minutes for anybody with a fair knowledge of Google to gather enough data regarding the company. its products and its referrals . Always end with a proposition (not a request !) for a meeting within the next 5 days. Another 15 minutes to get a clear picture of its environment : its market. b. its competitiors and its business partners. ü On-‐line research : thanks to the web. c. the data is then gathered on index cards or on a spreadsheet. 10 are about your professional skills and 10 are about your people skills. 30 seconds. For example. Thirty seconds then : 10 are about the recruiter’s company. The terminology gives depth to what you want to say. Heads of department are generally available before 8 :30am and after 5 :30pm. drive and enthusiasm. whereas a Department Head or a potential colleague basically need reassurance regarding your technical background . Practically. No secretaries to block calls at those times. d. its history. that is all you have to introduce and sell yourself. f. Someone from HR does not have a clue about the technical requirements. e. don’t forget that : a. 41 . It must convey your energy.
List of products and services available f. Interesting : the person I will be meeting tomorrow plays golf…So do I ! 42 . Name of the company. Business partners and/or main sub-‐contractors g.Check-‐list for the targeted company : a. Main competitors with their strengths and weaknesses. business field and sales figures b. h. Name and phone number of Head of HR c. Name and phone number of future boss d. Date of application mail and follow-‐up e. Perhaps you should google the people you will meet.
he is taking a risk. ü Cooptation : When an employer decides to hire someone. The new guy should have the requested set of 43 .
you redraft your CV and the letter of motivation. Following an internal notice for a vacancy. every second mondays. he should be a team player. It often involves a finder’s fee. Now. or on the follow-‐up 44 . you will be forced to a by-‐weekly review of your CV. he should get along with the clients. he should be reliable and honest… To limit these risks to a minimum. This is what cooptation means. your CV needs a radical change. the once alleged perfect CV appears to be inadequate. During your job search. of its layout and content. By Week 2. poor drafting or inadequate layout. An inaccurate analysis of the job market. The feedback from the employers will dictate the planning of your mail and its follow-‐up. the employer asks his personnel to find « a gem ». or of its objectives. He will adjust his CV after a better understanding of the expectations of the corporate world. content too far from the realities of the corporate world. This is more reliable than a recruitment procedure open to anyone : less candidates and of higher level. On the agenda. d) Adjust your CV and manage your mail Very quickly. the candidate should work on his CRM approach (Customer Relation Marketing). The selection is easier: the staff is reluctant to introduce sub-‐par candidates. he has already been altered : not enough (or too much) time spent researching companies. the staff is asked to come up with names of candidates. An irrelevant candidate is bad PR. … whatever the reason.skills.
The same goes for the letter of motivation. Year 4. Several explanations : the diversity of the candidate’s academic or professional background. too little or too much feedback. idleness as a result of poor or inadequate feedback or mail. the origins. as well as quantitative and opportunistic mail should be rescheduled. most CVs are digital. Two mistakes to be avoided : the work overload caused by too many answers from employers or the lack of activity. then no. Perhaps : the reference of the vacancy 45 . past dreams or old ideas. The file name should meet some requirements. Most job seekers aim at various positions. Name of the candidate 2. The name should include : 1. in relation with the size of the company. Careful. 2 simple things to rephrase : ü The different versions of the CV : Few candidates apply for only one job. sometimes totally unrelated. Each one targets a particular position or business field. Vacancy (not your diploma !) 3.by phone. Generally. or the company’s and/or the recruiter’s operational language and culture. you should draft not just one CV but several. interview propositions or petitions for complementary informations The qualitative.
his preferences and his wishes. his market … but also his expectations. They can work consciously. The applicant can take the initiative and voluntarily detail his current needs to the recruiter and therefore profile himself as the answer to them. The client. but you can do it. the typography and even the writing style used in the letter of motivation (and the signature !) will have an impact on the perception of the candidate by the recruiter. his needs. But it is not limited to that. 46 . In this case. The recruiter may prefer a certain type of profiles. It is more difficult to identify the preferences. Usually. you should research your client : his background. always the client CRM : Customer Relation Management. Often. and sometimes unconsciously. The expectations refer to the requirements or requests put forward by the recruiter in the vacancy release. the recruiter is the client. The needs refer to the technical or interpersonal skills required for the position. In short. 3. or the almost magic solution which will allow him to save or keep his company. all these terms are instrumental during the recruitment process : 1. backgrounds or sets of skills. The recruiter has an idealistic idea about the perfect candidate : he will either be the answer to his problems or a true wall against his difficulties. the needs and the expectations mentionned on the vacancy are different things. It is not easy. The CV and the cover letter are the perfect tools for that matter. his products. 2. The colors. 4. the design.
More than for the CV. then the letter of motivation. You will ask for advice or for help. You will need a couple of days. 47 . you draft the CV(s).e) The letter of motivation First.
in order to outshine the competition. Change them Or there is a lot of competition on the markey (lots of job seekers. both the CV and the letter of motivation should be adjusted. In this case. the objective should be one interview every two weeks (or three) with an answer ratio of 60%. job seekers are aiming at a certain number of weekly (or by-‐ weekly) interviews. For higher skilled positions. the current trend within the job market. few vacancies). The same goes for the interview : just one and you are out. More agressive. with numbers and dates. For lower skilled positions. Now. you’ll add objectives : how many interviews should you get ? Usually. If the answer ratios are lower: − − Either the CV or the letter of motivation need a new approach. Practically. 48 . f) Numbers on his agenda There you go : you’ve done a rough draft of your planning. how old the candidate is. more straightforward. How many of them ? it depends on the vacancy. with an answer ration of 35%. (in Part 2 of the Brutal Method) ee will see that there are simple methods to draft a killer letter of motivation. the objective should be one interview per week. or his qualifications.
something to give out. It shows on their face. « It’s me or them ! ». Symbolically. on their body language. They look like they are responsable for all the miseries in this world : « sorry for being here but i simply wanted to give you my resume » This is a classic : most candidates (notably senior ones and people unemployed for a long time) persuade themselves they will fail at the interview. c) At the coffee break Candidates usually enter the interview room and introduce themselves to the recruiter as Calimero’s twin brother. Each mail. It works. amend or re-‐draft them. He has something in his hands. the candidate switches into action mode. a pain in the butt or a loser in his company. review your strategy or find new ideas. You should question yourself. on their tone of voice.The question is : « are my interview skills up to the standards ? ». believe me : it won’t be you. something to stand for. You should welcome the competition and enter the 49 . Note : Both the CV and the letter of motivation are crucial. It tells the recruiter : it won’t be him. Consider those documents as a work in progress : they represent a never-‐ending process. Therefore it is important to draft those documents at the earliest stage of the process. This may sound offensive but this is successful Job Search 101. each interview gives you the opportunity to review. Nobody likes a depressive victim.
it is my decision : THIS JOB IS MINE ! 1. stand in front of the mirror and talk to yourself. Even worse. then it will be a piece of cake to convince yourself to be the best developer or the best secretary. Solemnly you tell yourself : THE JOB IS MINE ! Dress up. bulletproof with certainties. If you are convinced to be the best table football player. or worse as Mr Nice and Candid. confidence is universal and contagious. This is a statement. but it is not. up to the standards…You are the one they are waiting for. you should stage the decision. It may appear easy. This nest works like your base camp. or if you cook the best crumble. nobody can help you : like the guy who wants to quit smoking.battlefield as a winner and not as a loser. Which certainties are we talking about ? It doesn’t matter. the only person who can convince yourself is you ! Build a nest : with a clear goal in sight. persuaded you are one of a kind. 50 . a small group of committed and devoted people around you. This is not stupid at all. Convince yourself Conveniently.
Never forget that the motto « I believe I can fly » is crucial during the interview. and feels it when you don’t have it. at cutting a flower. Focus on your expertise and challenge yourself. I. You cannot convince the recruiter if you are not persuaded yourself. Finish the following sentences : − Whatever happens.This nucleus of certainties is the cornerstone to your success during the interview : the recruiter feels it when it is there. at mixing music. Build a nest For those of you who think it is easy. or for a set of skills you have. it is not. II. So stop being Calimero’s twin brother too. … − I can punish if … − I am there to … − I have solutions : … − I am taking full responsability. III. it will make you smile but it is efficient. I use a simple technique. 2. and even more so… Do the same exercise for the position you are aiming at. at riding uphill. well. Pick up one skills by which you stand out in your family. 51 . During my training sessions. Prove yourself that you are the best at cooking chocolate. Build your nest and verbalize what you just went through.
52 . then you start drafting the CV of the letter. 3. and mostly on your letter of motivation. Don’t write anything before you say « I’m so sure about it » This certainty will come out naturally expressed on your CV. Build up your certainty first. If you don’t trust yourself. this lack of confidence will show : you will come up with a poor CV and an unimpressive letter.
d) Planning : a practical summary Week #1 53 .
make something nice of it. w eb sites. tips 2 days To draft m y CVs 2 days f or each CV To draft m y letters of motivation 1 day = 1 letter Analysis Week #2 Drap Mail To plan the m ail and the follow (to adjust the CV and the letter 1 day Tip Practice your signature. 54 . Most signatures don’t represent the person but reveal his weaknesses. something deliberate and professional.Preparaoon Création de sa capsule : « I a m the b est ! » 1 to 2 days To draft m y dream team : « I w on’t be a lone ! » 1 to 2 days The Game P lan : dates and objectifs 1 day The Review : « W here d o I c ome from a nd w here am I g oing to ? » 2 to 3 days Research : books. Don’t let it become your weakest link.
don’t share your tips with anybody : there are very few gratifying well-‐paid jobs out there. you end up in jail…worse…without collecting money as you pass. before you enter the interview room. not really. And there was nothing you could do about it. is teaching kids real life lessons : − Lesson #1 Hide your objectives : « Train stations ? well. In jail. you had to collect properties. don’t show too much enthusiasm. the person you helped in the previous round so he would not go bankrupt. was stealing your train station away from you. one stroke away from the much coveted fourth train station. 55 . you cannot build an hotel there. you had to play and play over again in order to collect lots of Title Deed : and there. Playing Monopoly. Keep some of your cards to yourself. Also. money and rents step by step. with luck and strategy alterning. And then. without touching it.Chapitre 4 : It takes an army to fight one a) An introduction with hotels and prisons Remember the sad and cruel « without collecting money as you pass ». » Threfore. The game of Monopoly. you would over-‐motivate your « opponents ».
We all know Judas. don’t be naive nor candid. Be fair and honest. Don’t rely on your opponents’ humanity. but do we know who the Good Samaritan was ? After a few months. to buy food…our very own old ethological demons come back to haunt us : our survival is the only thing that matters. like an animal in danger. 56 . − Lesson # 2 While some people easily forgive other people – forgiveness being a very judeo-‐christian attitude – gratitude is more difficult to come by. to find a job is a matter of life and death : no money to pay for the rent.
To provide equal opportunities to everybody for a fair fight. 58 . This almost military approach is causing anger. to be aware of your strengths and weaknesses. their game plan. also. In the recruitment business. you should master the general framework of the game and. just like in any B movie. those who make it. this is not the most easy thing to do. to the right those who complain while watching others step over them. their weaknesses .− Lesson # 3 Know your opponents. at all times. there is a yellow demarcation line : to the left. it is pure logic and common sense. The objective of this book is to provide everybody with the same weapons.
Without them. the candidate starts with a serious handicap. he doesn’t start the fight on equal terms.b) It’s all about the method. those informations are indispensable. that’s usually a job for Special Units or the Intelligence Department. Target 4 essential elements : the opposition (your opponents and the recruiter of course). fighting a war included My assets My image My posioon The compeooon The target To gather data about the battlefield and the opponents. Equally and ideally. This introduction has been agressive on purpose (troops need to be motivated again !). 59 . your Dream Team and yourself you should scrutinize the field of operations. your target (the position you are aiming at) and the way the opposition is considering you). In other words. your strengths (your assets).
its circumstances and current trends) plays an undefined part. Any salesman would tell you : know your clients first. analyze : • the consequences of the crisis 60 . take a pen… Roll up your sleeves. The target. the company. a) The job market The job market (or more precisely. 4 elements absolutely necessary to analyze : the job market. this means work : you need to analyze. the vacancy and the recruiter. creative people who would relaunch their product line… Practically : 1. Determine the business fields you are aiming at For each field. it turns into an opportunity for those who can make the most of it. managers who would put things straight. Note : Some writers include other elements in their analysis. practical and simple approach. Companies are in desperate need of salespeople who would bring in new business. Know your target To reach your target. but it gets too heavy. you must scrutinize it. Analyze the job market globally : is it optimistic ? Pessimistic ? Are there profitable niches ? Is the crisis (or the sunny break) there for the long run or is it just temporary ? 2. My preference goes to a limited. 1. research and put into perspective. The crisis is not inevitable.Switch on your PC .
its hiring trends. this can be your get-‐out-‐of-‐jail card during the interview) the expectations or needs as far as recruiting goes the trends in the recruitment business : hiring. its needs. sub-‐contracting… the discriminating criteria : some will help you (highlight them in your letter of motivation). its company should be extensively researched : its core values valeurs. its expectations As for any qualitative approach. its competitors. interim. To draft those cards represents a substantial amount of work. its teams. its business partners. The company index card : 61 .• • • • the opportunities the crisis can create (very important. others will stop you (don’t waste your energy !) b) The company : its culture. its products… Practically : Create an index card for each company. but in the long run they will be instrumental to a successfuk career…knowledge is power.
2. legal form.1. the company and its products be like in the next 5 years. Products or services available (or offered. its history. decline or be able to adapt ? This is not an easy analysis. 4. It requires research and a fair bit amount of imagination. During the interview. For each of them: − Brief description − Target audience (or prescriber1) − Strengths and weaknesses − Rival products (or services) 3. 62 . its subsidiaries abroad. number of subsidiaries or franchise network and turnover/sales. mainly. or friend of the parents. The recruiter meets a candidate who. not only 1 The prescriber is the person who influences the consummer in his choices or in his purchase decisions. Possibly. or work colleagues. Will they expand. Main accomplishments. the prospective talk. or the names of their CEOs. Prospective analysis : How will the market. For example. Overall description : Name. the purchase of a car is greatly influenced either by kids. or the social background. good or bad. Eventuellement : son histoire. for non-‐ profits). address. (when seemingly improvised) makes quite an impression.
The main business partners and its competitors.masters the current issues at stake. 5. together they will proceed to the first selection (awarding the first ticket to the interview. Its management structure. he can be your future boss. the same people will be attend the interview. He has many disguises. the in-‐house psychologist. 6. the recruiter stands in the way. but who comes up with a medium-‐term vision about the risks. and their Heads. Especially the department you are aiming at. Practically: 63 . its main departments. c) The person I meet Between the company and you. the opportunities and the potential developments for his products. Many people will be reading what you have sent. the Head of the HR Department. one external agency or a future colleague. Or not). In most cases.
name@xyz. an alias.com.− − − − Before sending your CV (even in the case of a press release). whether it’s firtsname.name@xyz. include the exact name of the person (be careful to the spelling !) Usually. call and ask for the name of the person you should send it to.com or f. Some specialised web sites an give you access to those informations as well. But don’t send your application to your contact’s private email address. Be discreet so it will look spontaneous.fr). You will be able to determine your contact’s email address. 2 Surf on the company’s site. ask for his posituon in the company In both the presentation and in the letter of motivation. one fictitious email address is activated to receive the applications (info@xyz. Try to find the personal email of your contact person2.com ou firstname_name@xyz. Every company has a logical way to allocate their email addresses. does he have hobbies ? Has he published articles or books ? where has previously worked ? You might be able to use those informations to your advantage. this would look bad. 64 . Use the search engines. Analyze their email policy.
Your analysis will take into account the technical and logistical weaknesses. Everything related to those skills must be within the scope of the prerequisites. The recruiter must be persuaded that you have mastered those abilities prior to the interview. you need to walk the talk : you should know all the technicalities. as well as the poor output rate. 65 . d) The position When applying for a job.
There will always be a candidate with a more relevant background and a wider set of skills. The position also requires people skills. and the list of skills (or softwares) you master. it is all about lists : the list of your previous jobs (number of years or duties). Practically : 1. a sense of humour and social manners. Example : The company TECTI is looking one IT technician for its Help desk. your background and your technical skills are not enough. personality. JTML. Up to this point. one drilling machine. Short description of the vacancy (10 lines max) : objectives and related duties. it is not enough : there is more to you than just being able to use one welding kit. or being able to develop a project or write anything. Requested skills : ASP.You get the message. The applicant describes how he can add value to the position…highlighting both his technical and people skills. JAVA and CSM (one of them) Your proposition : 66 . I understand that if you draft your CV you must be relieved. stakeholders… 2. Unfortunately. Those details will tip the scales.
capacity to explain abstract concepts for computer non-literate people My CV YES Skills related to the position: … … … Requested technical skills : … … … Complementary skills : … … … Requested people skills : … … … Complementary skills: … … … NO 67 .− − Technical skills : to add one DB interface (for example ORACLE) People skills : crisis management.
Description of collateral functional supports : who is helping me.3. other might be suggested to improve collaboration. when and how. other skills are required. to make it work properly or to improve it. To manage the situation. My CV YES Skills related to the position: … … … Requested technical skills : … … … Complementary skills : … … … Requested people skills : … … … Complementary skills : … … … NO 68 . Description of prerequisites : what is necesary to the position. Skills related to the position: … … … Requested technical skills : … … … Complementary skills : … … … Requested people skills : … … … Complementary skills: … … … My CV YES NO 4.
or to acquire a new skill which would give him the hedge during the interview. They should allow any motivated candidate to get a complementary training to fill the gaps in his education. This will help you get a picture if you have the required skills for the job. others are implied (can he do it under water or in vacuum ?). some are non negotiable (a spot welder must be able to weld). to whom and how does it transfer to. Description of delivrables : what the job actually produces or delivers. The recruiter would consider all of them. Skills related to the position: … … … Requested technical skills : … … … Complementary skills : … … … Requested people skills : … … … Complementary skills: … … … My CV YES NO What should I do with those four figures ? The GoNoGo approach : should I go ? yes or no ? 1. The candidate should determine whether his application is relevant or not.5. whether technical or human. 3. 2. This could also be the stopping point : if you don’t have the necessary skills nor the time or the opportunity to start the required education. 69 .
he is developping new weapons. The suitable candidate is gathering valuable ideas for his CV. The Pokemon improves with his training. One day. each rejection brings you closer to your next evolution. The « this is who I am » approach : 4. you’ll meet the Boss. face-‐ to-‐face. and mostly new abilities. you need training. He can prove he has the required set of skills but on top on that he is adding priceless qualifications : precisely those required by the position. Just like any Pokemon. Each training session contributes to your developement. The recruiter is bluffed : the weapon is yours. 70 . In addition to the training. so does each interview. the fight contributes to its evolution. the letter of motivation and the interview.
Remember that you should try to know (and this is not easy) : − − − − How many CVs have arrived ? Which ones have the edge ? Is one of the candidates already working for the company ? What is their competitive advantage ? Which salary expectations do they have ? 72 . A single recruitment campaign results in dozens. even hundreds of applications. Know your opponents Your are seldom alone.2.
Unfold the map on the table : just like Caesar. Know your features In college. you place the heavy machinery at the forefront. our latin and greek teacher was a big man. You have the most unconfortable seat. He had a loud and harsh voice. his right hand mopping up his forehead and the top of his head with his embroidered handkerchief. You touched him. numerous and powerful footsoldiers. ahead of the pack : be suspicious. then the oldest. It is not over yet. you need a game plan. in one announcement banner. and you keep your efficient and mobile troops there in some grove. It was not easy for him. Everybody wants to go after you. So you are not ahead of the pack. he should come to this concluson all by himself !) Situation #2. The heavy machinery. If you appear to be the right candidate. during the interview. He could not conform to the the usual 50-‐minute lesson format : 73 . He was permanently sweating. Walk on thin ice. You haven’t won yet but he is having doubts. you activate your swift resources : your asset cards. There. we thought we were at the Parthenon. or in between two sentences in your letter of motivation. will open the doors to the recruiter’s office. It is not a done deal. The recruiter’s certainties are challenged by the qualities you kept to yourself. 3.Situation #1. First you will be the most expensive candidate. and then finally you are the best one. There is a fifty-‐fifty chance now. let the recruiter gradually make up his mind : you are the best (don’t tell him. you are swimming with the sharks : cheer up. Knowing that.
he was as passionate as a young Harry Potter. 74 . A greek lesson by him was just too much for us to bear. as pathetic as he was near the end of his life.
technical qualifications, as a wizard in ancient greek, even with great
Some jobs require a special personality (a math teacher in a troubled
suburban area), a certain level of fitness (life guard at Brighton beach),
a quiet and patient personality (working at a check-‐in counter at
Heathrow Airport), good looks (model or singer), even an age limit
(cashier at Sainsbury’s should no older than 45 years old…).
The Ruthless Method introduces a different approach regarding the
review process. One of the chapters examines the features :
The « + »
– Technical skills
– People skills
• The « -‐ » to be improved towards « + »
– Visible / non visible physical features
– Clutural, regional or religious affiliations
This is a sensitive matter.
Rather than starting from the current situation, which may prove
delicate, the candidate is being thrown back to his earlier years : back
in the schoolyard days, which status did he enjoy ? which was his
favourite game ? was he a leader or a dreamer...
The seminar on the review process will allow you to rebuild your
personal history, where there is only a meaningless list left on your CV.
4. Build your image
The warriors are facing each other. The old lion is bumping chest, most
probably for its last fight. Standing tall on its front legs, it seems huge.
Young Yvan, the War Lord, his body covered with paintings, can hardly
move. His powerful armour is impressive. His new weapons shine,
sending white flash lights towards the village.
The young lion cannot wait : bent muscles, prominent and powerful.
Showing teeth, grunting and ready to jump, bite and kill.
The village is located on its territory. Everybody is armed, everybody is
shouting. Traps are hidden, allowing for excessive self-‐confidence. The
eldest stand in the first row : nobody is afraid, we are immortal.
Tonight, the village won’t be destroyed. After two attacks, Yan stopped
the fight : the traps and the self-‐confidence among the people won.
The young lion fled, too.
reason) and of its codes.
During the interview, we will see that it is all about the image. The CV
and letter of motivation converge towards 3 requirements : support,
content and layout.
The next chapters will examine how to format or sometimes stage your
« All the great things are simple, and many can be expressed in a single
word», Sir W. Churchill is right : and the more important it is to
express, the shorter the message.
As for marketing, the birth of the WWW placed Imprint
Communication under the spotlights.
Imprint Communication is based on a simple premise : everytime you
meet somebody, your brain creates one index card.
On this index card, you will file all the data you have gathered
regarding the person in question : his overall aspect, the way he
expresses himself, the way he thinks, his sense of humour (or lack
the experiences your shared together… everything about this person will be filled here. Experiences Memories …. Mr X personal index card Various Informations The imprint leads to the catch The storage point 79 .thereof).
The outline illustrates the key role of this first impression : it is the imprint which will fix the card in your memory. one with your name on it. important or not. You can add. The first impression remains.The index card is filled with data. it is its storage point. What kind of first impression will you make on the recruiter ? which qualifier will best define you ? 80 . Psychologists have also demontrated that this first impression is elusive. about the person. so will the person. Except for one thing : one piece of information cannot be altered nor deleted. delete or modify the informations…Everything goes. It is limited to one single word : one adjective or one qualifier. Your judgment will evolve over time. somebody he meets for the first time : as result he will also create one index card. In other words. not deliberate. to the contrarym it is simplistic. which will allow you to find it back. The recruiter sees you (with the occasional exception) as newcomer. Your brain will automatically update the index card. This is the imprint this person left « in your nerve cells ». Therefore the impression you will make to the recruiter is there to stay. You cannot change it. It is the first impression.
The imprint leads to the catch The storage point Regarding the candidate. they don’t know who you are anymore. …. 20 81 . in case you face two recruiters. At the end of the interview. your feedback but also the way he looks. recommendation. CV previous collaboration… e-‐reputation…. Candidate’s index card . 20 CVs. letter of motivation. All these informations can be altered (you can make up for any blunder during the interview). requests. They met with 20 persons. the way he dresses up. presentation. Professional background & skills Behaviour. all of them but one : this first impression : it is there to stay. the way he walks. the recruiter will keep in mind : his CV. his answers to his questions.
thief … 82 . no more than qualities. it is the clincher in our job search … so be it ! But why shouldn’t we make the decision : let’s choose and impose this famous imprint ! The tool is already : it is the Riff. when it relates to the physical appearance (the fat. Originally. no more than three flaws – Skip the obvious : motivated. the tall guy. it’s ok … if it is a negative one. List your qualities and your flaws – Practically. the dynamic guy. simple. team player … – The same goes here : skip aggressive. To do that. alcoholic. they often use one word : the stressed guy. the professional guy. which will be with you the whole day. Step 1 : Choose your riff To determine the one qualifier which describes you best is not easy. both fun and efficient : 1. the Riff is guitar sound. it is extremely difficult for them to discern who is who.personal histories and even if they use the pictures. the black guy … If the word is a positive one. it’s not good at all! It is that simple : our first impression works like one pedestal. Same goal here : your tune should remain in your recruiter’s ear. or worse. the ugly or the blond). the funny woman. a little song. The Method introduces a special approach.
manic obsessive into disciplined … 2.– Turn your flaws into qualities : nervous turns into dynamic. – It either fits the corporate culture – Or it is an added value to the position you are aiming at 83 . stubborn into determined. determine which one is the most marketable to the recruiter : that’s your Riff. This qualifier will epitomize the first impression you make to the recruiter. Among those qualifiers.
84 . authority or creativity. they don’t hire you so you can have a good time. not your qualities. but you get hired so the company can take advantage of you. sexual orientation …) The job market is not your typical friendly party. Attention …… …… peuvent parfois vous desservir…. Instant advices : – – Don’t get trapped with a Riff related to your physical appearance (skin or hair color. Don’t be surprised if your flaws. get you the job. Mes défauts peuvent s’avérer pour certains postes des points forts (pourvu que vous puissiez bien les choisir et les présenter de façon judicieuse) Which quality will fit the job best or will match the corporate culture ? My flaws …… …… …… My riff Sometimes my flaws can be assets : they will offer the company what it is missing in discipline. weight) or related to your personal situation (religion. disability.My qualities …… Nos qualités professionnelles ou humaines.
the recruiter often turns your qualities into flaws : the nice guy turns into the candid guy. the friendly guy into the gossip guy.It takes a strong temper to manage of night crew of 180 … – Equally. the disciplined guy into the inflexible guy… Bear that in mind for the interview ! 85 .
86 . D) In between sending the CV and the interview.you are under stress and it shows. the Riff thrives on your qualities and flaws. In the tone of your voice. you may get a call from the recruiter : sometimes for a complementary question. Be energetic. a detail. or to test you in a foreign language. energetic. B) Always stick to the same Riff : change your Riff to match the position or the company you are aiming at. C) Be conservative : professional. the recruiter should hear just this one thing : your Riff. Get ready for this interview. eager… You should stand out.Avoid the following pitfalls: A) Don’t deliver above expectations : no lie. Don’t pretend to be a peaceful person in order to please the recruiter.
The structure and the layout of your CV If yours is a creative Riff.Step 2 : The variations of your riff Once decided upon. it should sell too ! 6. orally and kinesthetic. (banner present at the beginning of your CV 88 . The content You are marketable. it will show up on your opening banner. How do I make the first impression off it ? You should give it a variety of forms whether visually. solar… 3. your signature must be open. your letter must be professional ! 2. Your signature Yours is a friendly Riff. And most of all. 4. you should impose your Riff to the recruiter. the stamp and the envelope must be beyond reproach. You introduce yourself as a disciplined person : the address. The syntaxe of your letter of motivation You are a pro. Everything should relate to your Riff : 1. The way you write the address on the envelope. play with the layout … Your CV must be creative. your CV shouldn’t be like an off-‐putting catalogue. the opening banner Whatever the Riff. come up with a new structure. 5.
The poster man of the family. everybody is proud of him. Tip Forget the advice of your sucessful uncle. 89 . got his job interview back in 1997.
The How-‐to guide he used had been written in 1980. 90 .Back in the days. And finally. he followed the advice of somebody who died more than 10 years ago. the telephone was there but not the internet.
91 . then he would have been something else than a wheel in the mechanism. Which features does it have ? How does it work ? a) The « you’re not in sync » intro During one of my seminars. the community. But what would have happened if Chaplin had understood the machine ? If only somebody had explained to him how it was working and his own role. I’ve had it. « My job is to produce cars so kids can go on holidays ». Chaplin looked really small.Chapitre 4 : The 3-‐wheel mechanism of the CV This chapter will examine the heart of your CV. Next to the machine. It relates to logic and efficiency. there is nothing unrelenting or unfair in the etymology of the word gears. Crushed and most of all dragged by one faceless « ogre ». His last words were : « François. one participant was comparing himself to a sad and fallen hero from the movie « Modern Times ». » Yet.
the CV on one CD Rom. When we enter inside this machine. its bowels. When it starts working. we discover a simple mechanism : 3 wheels constantly spinning in sync. as the CV on a PDF file. transforms and communicates them.Support Content Layout Figure XXX : The wheels of the CV Legend : There is something mechanical about the CV : either it is spinning or it stops. it is all colourful and lively…a true storytelling. it chews up lots of information. With an ill-‐manufactured mechanism. the o-‐line CV and the video CV. the wheels are squeaking. In reality. is in full color. Pretty chaotic … With carefully manufactured and maintained wheels. everything is confused. 92 . The drawing is in black and white. digests. the epigastrium of your CV. nothing comes out… b) The support The CV is usually written and printed on paper. the CV is slow. but nowadays it can have other types or forms.
or folded. The Rejection level (1 Cv out of 10) concentrates all discriminatory mistakes : • your CV smells (perfume. Practically. all flat. it conveys a sense of global community and intimacy of contact no other support can give. Its visibility loses 20%. Sachez. Be aware. do does its efficiency ( Il perd 20 % de sa lisibilité. This is no small detail. Do the test : fold your CV 1/4 or 1/3 of the way. • Spelling mistakes to the address or the name of the beneficiary. donc de son efficacité (when you photocopy it. The paper format is reassuring. 93 . tobacco…) • it has stains. the best paper CV is sent by e-‐mail. for example. • Like the envelope. que la majorité des CV informatiques sont imprimés. the support itself can either lead to rejection or be a liability to the candidate : 1. Paradoxically. the folds turn into black stripes upside down). ready to be read. The paper CV It remains the format of reference.1. alcool. The trip won’t have him crumpled or dirty (mailmen eat croissants in the morning and French fries at noon too !). crumpled or torn. It will be all clean. • Graph paper or paper with holes. The email has one advantage : your CV wil remain spotless. that most digital CVs are printed. par exemple.
are a liaility to your application : the first impression is negative. Generally. • The A4 format is the norm. 94 . • The paper should be spotless. a 80 g. 2. The Liability level (1 CV out of 30) refers to all those mistakes which. • Not too thin (you read through it). not too thick. without being descriminatory. thin paper sheet is being used.
no narcissistic. use an ink pen on the paper CV. • Avoid the aggressive and various time crossed signature. whereas for the PDF format.• Not too ostentatious either : no manila or coated paper. • No photocopy : the recipient must be persuaded it is unique even if the application is ranked 58th out of 200. Sometimes they become more emancipated. I need an edge to lean on! » • Finally. more creative. but let the recruiter find out … Our signatures have been following us since we were 12 years old. more restrained… Some of us appear to have kept their old signature : always carefully crafted and shaky. the name is calligraphed and the letters are identical to the ones 95 . no letterhead (except for our notaries and lawyer friends). huge or graphic signature … We know you are the best candidate. scan the signature and cut and paste it on the cover letter. all alone in the middle of this sheet. • When you sign. The impression is negative : « I’m afraid. • Don’t place the signature on the edge of the sheet. use one ball pen. They evolve with the times.
• Use a ball pen and. • Don’t forget the return address on the back. no Superman. it meets the international regulations and is without spelling mistakes. sorry for the computer literate among you guys. or mommy’s boy (at best). 96 .dating back from our early schooldays. No Simpsons. no computer generated labels. rectangular. Why not. • The envelope must be spotless : white. But during the interview. not with your picture on it! • The address is beyond reproach : you can read it. or the retarded in the group (at worse). you will appear like a rigid person. • Use a regular stamp. with the stamp ordenly stick. or worse (it is now possible).
the fax is now considered like registered mail. the Internet has been reshaping the world and the way we al communicate. The PDF CV For the last 20 years. The vast 97 . The mail is a rare commodity. Ouch. most of all don’t forget to : Check if your CV and letter of are well in the envelop before you seal it! 3. the e-‐mail is the norm.
Your layout is permanent.0 designates the current WEB. For example : Flickr. stored. They can be transfered.majority of companies.0 »4 approach/process. If you buy a new computer for your job search. But careful. FaceBook… and all this waiting for the next trends to happen. it is difficult to apply for a job nowadays. use the PDF format : PDF files cannot be modified/altered. telephony and wireless everywhere. Unlike the original Web. according to one study published in 20075. one function allows anyone to access all the versions of the document since its − − 4 2. even with a zero timeline. it won’t be altered by earlier software versions. the internet users play a major role now.0 web.oasys. 80 % of the recruiting agencies prefer to get CVs per email. This axiom is : without a internet connection or an email address.0 sites offer basic content . your PC will work under Windows Vista and therefore with Word 2007. such as 3. 2. have elected this « 2. synonymous with speed. 5 Survey by Oasys C June 2007 (available online : www. they provide one online framework activated by the users. most computers work with Word 2003.fr) 98 . Thus. For example. YouTube. − Within Word and most word processors. printed and evaluated more easily. − Your documents are compatible with everyoperating system on the market. no Word file (or other office softwares). Some users might have problems to open your documents (CV and letter of motivation).
mistakes, the modifications (to hide a gap ?). Worse,
surprisingly he has access to your friend’s CV, the one you
used to start yours (it was so nice !), you did not change
anything regarding the motivations, the hobbies as weel as
the first two paragraphs on the letter of motivation (« really
well thought of ! »).
1. Use Word to draft your CV (or its open source equivalents).
2. Draft your letter of motivation.
3. Save those documents in PDF6 format.
For most word processor softwares, the procedure is the following :
once the document is drafted, proofread and saved, print it as PDF.
When you click on « Print », a window opens up. Select the « PDF
− Give it a clear name.
Bad examples :
Bon exemple :
Mickey Mouse CV – position : cartoon character –
The body of the mail will consist of three paragraphs
you will draft in order to introduce yourself.
This is not a copy of your letter of motivation. It should
be (much) shorter. No argument, just what the mail is
Your document will be automatically printed as PDF file. It works like a
picture (in theory, it cannot be altered and it can be read by anyone). If
you need to alter it later on, start again from the original file, adjust it,
save it and print it again using Acrobat (this software manages all PDF
− Join the documents as attachments (CV, letter of
motivation and maybe letters of recommandation or
any document requested by the recruiter).
− Don’t forget your signature : with all your information.
5. Sending the email : no more than 10 emails at the same time in
case you BCC send (blind copy) emails in bulk. There is always
the risk to have your internet provider label your emails as
This text should meet strict criteria. Book 4 of the Ruthless
Method/Way describes those criteria as well as the method to draft
those cover emails.
Ouch, most of all, don’t forget to :
… not CC send (visible copy) if you send emails in bulk, for the
qualitative approach. The recipients would learn about the other
companies mentionned at the beginning of your email. Not too
professional, not gratifying for the company. The message would
would read : « dear company, you are 9th out of 10 … »
The list with the attached documents 103 . 4. You need to specify : 1. this support is convenient for candidates who need to provide recruiters with heavy documentation : pictures. don’t forget … to stick a label on the CD (not just on the CD case which can be lost or changed). Moreover. Nevertheless. first name. movies. Your name. the recuiter needs to back it up on his PC – an additional hassle after the paper and the email versions. proposal of collaboration. phone numbers. use BCC. It can be distorted or damaged during transportation. You can buy those CD (or DVD) formatted labels easily. 3D mock-‐ups… Ouch.For the quantitative approach. application following a vacancy published in the press (don’t forget to mention the references of the vacancy). This technical support is not 100% secure. The CV on CD Very fashionable some years ago. e-‐ mail address 2. The date 4. but not so much nowadays. 3. mailling address. Motive : unsollicited application.
Contrary to what you can read or hear. be on the WEB . or. to edit your CV on-‐line. comments or shortcuts the Google way.0 tools : Slideshare. A page. an application or a dedicated space on social networks The CV-‐as-‐a-‐web-‐site with a detailed and appealing account of your backgroung Popular Web 2. it is not always appropriate. imagine weighing scales. the type of company and its field of operations. To be or not to be on the WEB : it must be the result of careful thinking. why not. more accurately. or rather. are you confortable with the WEB as a communication tool ? Your presence can have different forms : − − − − − A blog dedicated to your job search : the CV-‐as-‐blog. 104 . Flickr.5. You should ask yourself : the main features are the position itself. then keep your CV off the WEB. with a big « + » on the right pan and a big « -‐ » on the left pan : if the scale leans towards the « + » side. if it leans towards the other side. your personality. a blog where you would write about your day-‐to-‐ day adventures in Job Search Land. Twitter… For those more experienced among you : to manage your buzz through tags. Practically. The on-‐line CV It is not an obligation to post.
it is a plus. typically consisting of brief portions of scenes from that film 105 .0 : Posi5ve Keeping up with the WEB trend To use and master the communicaoon tools Direct access for recruiters. The video CV If you are photogenic.Weighing scales 2. don’t forget that … the paper version of your CV should (more or less) match the on-‐line version the recruiter will have access to ! 6. Ouch. Your CV could be duplicated and used by your compeotors. companies and headhunters Almost unlimited amount of informaoons. Go find somebody who can help you shoot a 2-‐minute trailer8. 8 Trailer : an advertisement for a feature film. Your current employer may be aware of your intenoon to leave. Your personal data are available to the public. to illustrate your CV. links or references available To increase (and control) one's digital footprint Nega5ve Cvs must be consistent (no possibility of duplicate campaigns : two diﬀerent posioons or two diﬀerent ﬁelds).
make sure they can’t find footage featuring other aspects of your life. play it spontaneous. the script and the editing. 106 . Ouch. Everything must be professional : the framing. if in sync with the vacancy. the light. Not so easy.Don’t overlook the quality of this video. right ? Or. don’t forget …if you give the recruiter a link to YouTube or Daily Motion. Your ex may have uploaded his/her « favourite scene » from his/her mobile phone. the phone clip posted on YouTube (linked to your blog or your CV).
bachelor party) and upload it on YouTube.
Sometimes it is funny ; it can also be really embarrassing.
Which informations should I communicate on my CV ? How do I
structure them ? Which ones should be highlighted? Should I keep
some of them for the interview ?
There are no pre-‐formatted answers to those questions. It depends on
the situation, on the position you apply for.
Hereafter, I’m giving you some pads. They are meant to associate your
personal history with the history of the company, establishing a link
Those links work as references, they allow the recruiter (a) to
understand your approach, (b) to consider if you would be a good fit
for his company, (c) to assist him (you suggest the questions he should
ask you, or even, the answers) and finally (d) to determine your main
qualities on the spot and how it can benefit his company.
Go straight to the point
Determine a structure and stick to it
Make it easy to remember
1. The Company is the Queen
You are not the most interesting person to the recruiter, his company
is. He is hunting down the advantage for his company in every lines of
Therefore, two rules :
To talk about your future within the company without focusing
on previous accomplishments.
rough approach : to mail applications in bulk can lead to an
Trap #1 :
To explain how you snapped up a contract to the recruiter’s company
The job market often requires some legal shortcuts : you don’t
mention that to the recruiter. In front of him, you will always be the
2. Go straight to the point
Details are your enemies. Recruiters always say : some CVs are really
tedious ! The essential part is sunk into the amont of informations :
you should only communicate what is really important for the
There are important features in every CV. The recruiter won’t be able
to spot them if the CV is 10-‐page long. Moreover, when he gets to the
tenth page, he will forget what he read before that.
Horse to be called in for the interview.
Put a strategy together so the recruiter would only see them.
Draft your CV according to this strategy.
Highlight the head banner and the headlines.
Trap #1 :
The sticky spelling mistake is hidden there in the headlines, even after
Trap #2 :
Never give a therapist a stick to hit you with, he will use it !
Don’t mention your failures, your deficiencies or your weakness …
3. Determine a structure and stick to it
To be clear, you need a structure.
Your CV tells your story.
Like you would do for any tale, you will give this story a structure, a
framework : with a beginning, unexpected developments, trials and a
it is your decision. 5 or 7. We are used to it : candelabrum have 7 branches. religions have 5 Pillars. there are 7 days days in a week . Three rules to follow though : span. Snowy White and the 7 Dwarfs. congruence and repetition. The framework The framework is quite flexible. also. our civilizations are used to tell things by 3. The span Social conventions have it that. trinity. but you should respect a frame. You don’t need to be a great literary talent to be able to give your CV a structure. I. It is up to you. 111 .
according to the same structure. 9 Briefly. the structure of your CV and of your letter of motivation should reflect it. 5 or 7 ! Studies showed that we understand. from religions in the Antiquity to the current communication campaigns. 112 . the span is everywhere : everything is staged in 3. the digital footprint. The three most commonly used channels are : the CV. remember and accept any piece of information structured according to this span9 more easily.the 7 Days of Creation and the 7 Mercenaries. all of them. Ideally. 3 is the span for a crisis. Examples abound . the letter of motivation and the interview. The congruence Your application is not unique. II. But we could add : the on-‐line CV. Practically : − Your letter of motivation must reflect the structure of your CV. It comes under numerous channels. your CV must be unique. the co-‐ optation or the letter of recommandation… In order to be relevant. 5 for a and 7 for dialogue or explanation. Congruence means that those channels are homogeneous : they must tell the same story.
You will have to insist for this essential to be visible. a structure must be explained and repeated. he should understand at all times where you stand in your explanations and where you are taking him to. The banner may well play that part as well. your presentations or your pages in the social networks. Should a friend. The repetition After 65 years. The same goes for your on-‐line CV. the Little Prince is still right : What is essential is invisible to the eye. Same thing for the interview. 113 . rehearse with them so they can talk about the three in your career or your three main qualities. To be fully understood. This is particularly important during the interview : the recruiter should have the card in his hand. a family member or a former colleague wish to introduce you.− − − III. Practically : − − Your letter motivation may explain the structure of your CV.
Trap #1 : It is always positive when you repeat things. keep them all. the recruiter reads through all of them. If you already have held four jobs in four different companies. You need to make a big impact. unfold the CVs and the letters of motivation as far as the the applications sent by mail are concerned. You should help the recruiter. Make it easy to remember Ewhat is the first step of the recruitment process in any company ? The secretary has torn the envelopes open. never when you turn it into childplay : never let the recruiter think you take him as stupid person. he is overwhelmed by 50. maybe 200 CVs : whisper the winning feature to his ears. where he is coming from and where he is heading to. 114 . He enters an office where a colleague is expecting him to make the first selection. it is just communication tool. Sipping his coffee. she has printed the other ones. Trap #2: Don’t get obsessed with the span. When he says « This one looks interesting ». then he has a winner. don’t sacrifice any of them for span-‐sake ! 3.− Don’t hesitate to remind the reader where he stands.
Sometimes their strong feature was the root of the problem or of their discharge. When you send your application through the mail. mention the page number and your nameand first name at the bottom of the page…the pile of documents might fall on the ground. Why ? To be cheaper. cover letter … but both keywords remain the same : synthesis and structure. Trap #1 : Maybe the secretary doesn’t have a stapler. to level with the other candidates. Spark desire Do you remember ? We had agreed to turn our backs on our parents’ standard/vintage job application in order to enter the « wild » world of Marketing. to spark it off. Trap #22 : Some candidates hide their added value. and even to devise it : to 115 . on the PDF version. staple your documents . Marketing is all about desire : some are aware of it. others sense it : to awake it. orderly and honest. maybe there has been no refill for weeks. I remember a participant to one follow-‐up group : he was meticulous. 4. to keep it alive.Everything goes : banner. Those qualities lead to hostility and eventually to being laid off. He was trying to conceal those qualities although they were actually his strong features. to look older or younger.
He should wish to meet you. 2. To reach that. Pcs or Ipods. Name the company and your position : the recruiter will determine whether that position is a plus for his company. you generate rejection. He would want to reinforce or invalidate his evaluation. This will be examined in paragraphe (d) of this chapiter. nobody was alienated by mobile phones. not the detail In your CV. or not seen. here are some techniques : 1. now. giving lots of details regarding their duties. Votre CV envoyé. when you submit your professional background. he is making his selection. Back in 1980. the spark should twinkle : the recruiter should feel like wanting to know more. Once your CV has been sent.create it from scratch. The layout Desire. 116 . In the first case. no interest at all. They give the recruiter every opportunity to say NO to every lines he is reading. their responsabilities even their accomplishments. He is not imagining anything. (what is guessed or suggested). don’t explain your job in detail. he would call you in to discuss it. The same goes in the recruitment business : before getting to know you. The frame. Most candidates tend to speak at great length. or more simply curiosity come mostly from what is seen. to listen to you or to stand up for you. you had sparked desire .
but unofficially. In all cases. every Tuesday. it should come as a surprise to the recruiter. nobody would confess enjoying those soap operas on TV. At the end of each episode. their heart can beat for another soap : you need to make sure they keep watching yours. 117 . Therefore. The cliffhanger Officially.and he will be meeting you for an interview ! » 10 My gratitude to Georges Bataille for his paraphrase about communication mishaps. I know for a fact that all of you will understand what I am about to explain. surprised… What comes next ? The CV as « an endless list » should work as a soap opera. The following week. at the final scene. the audience should be frightened. you wait a whole week for the next episode. curious. Canal+ and other TV production companies have come up with a secret weapon : the cliffhanger. he should reassess the situation . But TV producers are aware that the audience can be volatile. let’s take advantage of that ! 3. HBO. A long time ago. with many unanswered questions : he needs to know ! Badly ! « 5 nights to go. Tuesday is when your favourite soap is on. I should say. he should be hanging around in full doubt. the CV is just a collection of misunderstandings10.
Trap #1 : If you put everything on your CV. Trap #2 : Too many gaps and you are the Invisible Man ! So. don’t over play the cliffhanger trick. you won’t have anything to say during the interview. what you don’t explain. 118 .Again. what you don’t mention. that is the puzzling part : you should therefore organize and stage those missing informations. well.
5. Length : a never-‐ending debate The norm says : two pages. recruiters do request them). the CV should be short. Ideally. one page if you have just graduated. − Specific recruitment policies of some companies or institutions : both the EU Commission and public administrations like detailled CVs. Their length depends on various criteria : The job descrition of the position you apply for : some of them may require itemized CVs (in this case. − 120 . concise and should match the job requirements precisely. Some positions may require longer CVs. − The number of candidates : the more CVs the recruiter receives. − Recruitment and outplacement firms as well as headhunters like to « know a lot » about you. the less time he will spend reviewing each of them.
121 . Trap #1 : The recruiter should never have to think. not to you. Everything should be simple and obvious to him.
You are your CV and your cover letter ! Their looks. what you recall. The adage was right : you don’t judge a book by its cover… but it does help. But what about those 15 years of experience ? Digest them ! And at the end of the CV. Then. He can see the object as it is. their style. d) The layout Crucial : you are not there when the envelope opens up. their physical appearance lay down the ground foundations of your image in the eyes of the recruiter. posters. Image marketing has been taking advantage of those steps for decades : logo creation. the baby is able to see. Those steps dupicate those related to a young child when he discovers an object : one morning. There are three steps in the logic of visual perception : what you see. and what you feel. he will give it a meaning. some weeks later.Trap #2: Don’t behave like a grumpy old man : nobody is interested in what you did back in 1982. he is able to recognize it : within months. 122 . come up with a detailed version. packaging or videoclip.
123 . • During the interview. • In the stack. analized and evaluated. it gets nooced. • My CV stands out in the stack of documents. • There are objecoves: for what ? • There is a logic process : a reason why ? • There is a capital gain for the company. which benefit do I offer ? » Those questions are fundamental. They both should be consistent. The layout doesn’t exist by itself.To be seen To be nooced To mean something • My envelope is not a neutral object: I use a pen. Before it gets understood. • My le}er gets nooced too. it applies to a specific content. The following chapters deal with the layout. they only mean something if they get answered. • The recruiter recals it. Most CVs neglect the layout and give priority to the content : « Why your company ? Why do I apply ? Which idea. you personify your CV. your CV should get noticed : it should stand out of the stack. but as relevant as they may be.
ambitious : aim for the moon ! Too many candidates refuse to embark on the spacecraft. Afraid of the risks ? Afraid of the responsibilities? Somehow it is pure logic : 100 % of the astronautes who stepped on the moon had previously embarked on the spacecraft.Tip Be passionate. 125 .
she seldom proves to be Miss IQ11 Practically. therefore the worst option.Chapter 5 : essential codes There are rules in order to draft a CV. often intuitive. it is hard to come to a decision. the most appealing option gets picked up. they all have their ideas. Forget beauty. b) Cv : the classic codes The seven fundamental codes are synthetically hereafter exposed. a) In the street. codes were left up to everybody’s imagination. professionals. job center employees. analysis. So far. Job seekers. sometimes efficient. By writing those pages. I wanted to explain the reason behind those seven codes. the job seeker was getting a different version from every person he/she was talking to. It is the result of years of work. their methods. so that it is clear to everybody that they are not about intuition or beauty. Three important things for me : you should be able to understand how relevant those codes are. common sense or habits. Too much uncertainty around the person and the CV : « What should I do ? Who should I trust ? ». you always follow the Beauty Queen . and 11 Let me emphasize that this cruel quote has been made by a woman … 126 . their impact on the efficiency of the CV. Usually. So many different advices. go for efficiency. test and finally daily trial by thousands of job seekers who followed my courses.
Each of them get an explanation. 1. Each classified advert generates more and more applications. the recruiter spends less time reading. 127 . Too much material : « it has to be quick ». Typography Since the early days of the print industry. As a result.you should be able to apply them to your CV. Why ? In these times of crisis. CVs get shorter. the « why » and relates to « the wrap up ». It is the first contact : the transition between what you see and what you understand. typography plays a major role.
even one and a half page. The typography should not be too small nor too big : size 8 and even 10 are both difficult to read. it seems like you fill the space. The language and mostly the spelling are ready-‐ made : words get shorter. without losing on the content. with a size 13. Some of them appear to be artistic or genuine but the reader is lead to a cognitive effort in order to be able to unscramble them. It is much better with one well-‐structured page. LOL) and typographical rebus (IluvU for I love 128 . On the contrary. it will seem shorter.There are ways to shorten a CV without losing one single sentence. These new codes begin to have a big influence on how people draft their CVs. in order to avoid the dilution effect. Text messages changed our lives. The average recruiter may have sight problems. contrary to text messages and emails. Therefore. It takes a few seconds to write and read friendly emails and messages. They have permanently influenced the spelling. the elected typography should be conservative. abreviations are systematic (for example : CU. the syntax and what is caaled « the visual layout of the text». It is a « rookie CV ». a) Spelling Be careful. Equally. If you can read it quickly. than with two « empty » pages. as if you would hide a lack of experience or skills. line spacing should be minimum. the spelling here must be beyond reproach. The idea is to make the reading easier.
not too many LOL or . Forums. Blogs. social networks and text messages : some rules apply to all of them but each channel its own spelling logic. they spread in CVs and cover letters. The rule is : parsimony.you). and as a fact.o) then ! 12 The emoticon is the exact word for the smileys in our text messages. New words suddenly appear and a few letters mean a word. 129 . a sentence even a feeling. New abreviations and emoticons12 are now accepted in cover mails.
130 . b) Syntax The 160 letters max of the text message physically shook up the syntax rules. but it evolved. They don’t amount to very much now. The phone industry did not cause the death of the syntax.
expertise. two downfalls to these sections : (a) They work as a catch-‐all. technical terms or verbs. In those banners.For your CV and your letter of motivation. Careful. everything goes. or so it seems : words. sentences with no verb or mixed with words. As if the candidate did a cut and paste on old quotes or uninspired idiomatic expressions off timeless selfhelp books on recruitment. motivation… Those sections can be found at the beginning of the CV (it is better) or at the very end (where they are useless !). Reminder : motivation is not a quality nor a skill. 131 .There is only one rule here : do impress. expressed. especially with what was known as the NICTs (New Information and Communication Technologies) : skills. syntax must be simple but accurate. Therefore they lose their purpose and are counterproductive because from the get-‐go they give the impression that the candidate is disorganized and that he cannot express himself. unreliable WEB sites or old course logs photocopied over and over. new sections have appeared since the 90s. abreviations. It should be demonstrated. It is not something you mention on a CV. (b) They are conventional. As for the CV.
family names are written with capital letters as well. Italic imposes a cognitive translation to the reader. The basic layout is a long vertical square. keep their capital letters all the way. that are never « justified ». most of all. in text messaging language. the CAPITAL LETTER means shouting or it is a sign of aggression. Traditionally. the current trend for letters of motivation and CVs is to make them « left-‐aligned» too. c) Visual design Your CV and. it is like going from one language to another. 132 . for him. family names and words at the beginning of a sentence keep their first capital letter. but rather « left-‐aligned ». This allow the reader to tell the name from the first name. formed by the first letter(s) of these words. in both your CVs and letters of motivation. Don’t use the sheet on horizontal mode (the landscape mode in Word). Finally. You push the recruiter to a neuronal exercise . especially for the cases when some family names are also first names (Mathieu. Initials and acronyms13. François…) or when names and first names come from a foreign origin. Important : don’t use any italic. and to limit the « Centered » to the position you apply for. your cover letter should very much look like a phone dial. Obviously. Don’t use them arbitrarily. 13 The acronym is the abreviation for a group of words. Frederick. As for text messages.
The context helps him get the meaning. locks up. Not too many bold characters either : use them to highlight the important things. it is not professional 133 . giving the CV a square appearance. The consequence can be extremely negative : in 50% of the cases. frames are being used : to highlight headlines. psycho-‐rigid. Too often. the one with the frames in Word ! ». it is inefficient. it gives a negative image of the candidate. categories or even the picture (« Somebody died ? »). or name of companies for the job experience section (up to you) training courses. Usually it is limited to : − − − − − Last name and first name Position you apply for Headlines either years of occupation. entangled. almost obsessive.The same goes for any change in font size or colour. or previous jobs. the reader doesn’t read the words in italic. diplomas or ranks if releavnt to the applied for position. It is not nice. The rule is so simple : no frame ! The frame shuts up. Never. telling « I followed one MS Office training course and I discovered a new function.
don’t use them. Finally don’t use any shade. its very own little neat chart. one CV out of ten is made fun of. Reading them. Understanding a chart seems easy to you ? During my seminars.Even for your language skils. no frame !). 134 . times new roman. not for words (you can’t read them anymore). calibri… ü Not too small. not around the pictures (not nice…not nice at all !). no around the frames (I told you. The wrap-‐up ü Only one typography ü Conventional typography : arial. I am aware of that : do the stack test!). Those frames on 50% of the CVs are like the plague for any recruiter out there : each CV comes with its own logic. not too big : i usually propose size 12 ü Left-‐aligned (except for the position you apply for) ü Line space 1. I take a stack of 30 CVs – which is not a lot for a recruitment campaign. « people » tell you the contrary. people who told me their charts were fairly easy to understand eventually admit that it is not the case at all (back at the Job Center.5 (and conventional margin size) ü No arbitrary capital letter ü No colour ü No italic ü Very few bold characters ü No frame ü No shade Did you know it ? One CV out of 2 makes people smile.
the opening door to your CV. the WEBmakes it compulsory :: the picture is a must. Remind yourself : one CV doesn’t hired. The picture The picture is the introduction. it is a logograph read . Master Yoda14 to Luke Skywalker.2. a person does ! The logical reading starts with the skills or objectives sections. Blog. you send a mesage to the recruiter : « I have something to hide » or « I am not good looking.In the first part (job and picture). starting by the headline in the middle. but acquired in a figural way. Luke Skywalker has been his latest pupil. A more technical paragraph : You need to know that CVs are cross-‐read. then the picture and then. depending on the recruiters. the names and the job experiences. It is also your first step towards this special job. Should he have drafted one CV. You should display yourself. 14 Master Yoda was the mighest of all Jedi Masters in the Galaxy. one afternoon in Dagobah swamp. It is relevant. it gives the CV its first image. Usualy it is locted on the upper right side. that particular CV could have changed the course of history … 136 . spoiled…no self-‐ confidence or darned shy ». You don’t put your picture. your ticket to « a normal life ». Your picture is not decrypted. Mostly he was one of the Jedis of the Republic who survived the takeover by Dark Vador. « You will pay a special attention to the picture ». this all about the image. FaceBook and MMS : we have entered the image era. Why ? To all recalcitrants.
Be positive ! Don’t look depressed. dedicated to graphic reading. the lower part. supplicant. when you are in this graphical part. no loser or has been looks. you may be among the 30% of readers who skipped that paragraph. your picture should illustrate your riff. as it often is the case. the one who will get the job. Let me remind you the axiom at the begining of this book : you are the right person. Ok ! Your CV is divided into two parts : the upper part. be friendly. sad or.I told you so : italic is tiresome ! This being said. Your picture should be a friendly one. don’t look sad. But it is not that easy : explain your friend (the one with the right camera) that he is booked for the whole afternoon! 137 . that is to say : the first quality you want to impress the recruiter with. Most of all. Has the flashlight of the photo booth at the Mall frightened you ? Ask a friend with a digital camera to take a picture of you. to analogic reading. Learned your lesson ? No italic in the CV. One simple rule : no pathos at all . Therefore. never! No change in the font size either. Your picture should reflect exactly that. or tired … Ideally. it’s you! This is the one you introduce yourself to the recruiter with. scared. This image.
the picture should not let the recruiter think.Just like the CV itself. 138 . Beware the background : the more things behind you. Nothing beats the good old immaculate wall. the less visible you appear.
The colour of their skin. no respected recruiter will base his choice on your picture. it is relatively easy to insert a picture into a text. on the day of the interview. carries or drops them off. some people think they start with a handicap. get some help : from the guy at the Job Center ? a former colleague ? your son or your nephew ? 139 . no paperclip. The picture does the trick. for real. same haircut. Your photo. it will establish a link between the CV and the candidate the recruiter met in the morning : useful when they meet 20 of them daily. their disability emerge on the picture – which would lead recruiters to dismiss them. have several outfits ready. same make-‐up. The picture will help as a reminder of the candidate at the end of the day. and not for the best. stappled (or worse. but some of your features might have changed. When your friend (the one with the camera) shows up. Sometimes and rightfully so. If you are no computer literate. the picture does not contribute to select or eliminate candidates. your picture in the garbage ? That’s a good start15 ! Contrary to what most people would think. Can you imagine this ? You. Your picture goes back 5 years ? Why not. Except for some racist or frustrated among them. you keep the same appearance : same suit or dress. will get pulled off : it will end up on the floor and then in the garbage. 15 With Word.And please : no staple. Ideally. CVs get moved around when the recruiter handles. their religious beliefs. clipped) to your CV.
He is exposing himself to this setback. The same applies for people with disabilities : preparation is the key. Even if this behaviour thrives in these times of economic crisis over-‐suply in candidates. we tell you how to deal with those situations. At the tenth slap. the candidate may well decide it is worth the risk. When the recruiter or the company have racist motives. Enquire. others. avoid posing with eyes of steel. dedicated to the job interview. don’t give that french lover type languorous stare. openly or implicitly. Nevertheless. we need to be tough. make it a rule. Too bad my publisher’s lawyer forbids me to release them… 16 In Volume 3. That whould be the case for the Qualitative approach. we are told. the candidate’s motivation is wearing thing.Some people will advise you not to add your picture in order to raise your chance during the interview. Sometimes. Notes to our men friends : − As a child. You show up for the interview. 140 . aggressive. arab or black. he wants a job. but he is prepared16. it is a good thing then when your CV is being rejected. Specific processes are available in order to draft the CV and to prepare for the interview. that in order to be a real man. well that is a slap in your face. real tough … But on the picture. Besides. accusatory . like me. and you are dismissed because you are disabled. It is his objective to work in that specific company. the name can tell about religion and colour of skin. let’s keep our eyes on the ball : the job seeker is not there to change the world.
Not conviced ? Have a look at those pictures with your partner : unintentionally. do you ? No sex. you bend your head towards him/her ! At the interview. One last thing : DON’T BEND YOUR HEAD ! I’m shouting my brains out here. you don’t want to look like a Christmas tree. Even if your girlfriend/boyfriend likes it. no sex at all : no outrageous make-‐up. women do have that flaw. for real. not this pouting grin some young female applicants usually have on these days. On most CVs. hide. If you are bold-‐headed. conceal. A jewel emphasizes a feature of your personality. They captivate. no three-‐day growth beard (the same for the interview). 141 . the less you’ll get noticed. remind yourself that it is a sign of submission. no submissive woman.− − I’ve got a spectacular collection of those CV pictures. Ladies. a cast of monsters. On interview day. no plunging neckline. not on yourself.. Jewels attract attention on themselves.. you are there as a professional. then be bold-‐headed on the picture too ! Notes for our women friends : − − − The more jewelry.
test it. It must survive the Quick Draft Print Mode tests and two consecutive photocopies.Finally. no paperclip ü Same clothes you will be wearing during the interview ü No sex 142 . don’t pick up a colour picture. The wrap-‐up ü One picture is a must ü Usually in black and white ü In the upper right corner ü Positive attitude ü Riff ü No pathos at all ü No background ü No staple. or in case you do.
Most recruiters acknowledge they have unintentionally favoured candidates from common origins (place 143 . Did you know ? Similarity emphasizes sympathy.
job experiences usually come first.or country of birth or residence. Contrary to what is being usually advised. a common background can lead to competiton. the logic behind it. You start with the latest date or fact. previous positions. Once again. 144 . Why ? First thing : the CV is written in a time-‐reversed style. religious or philosophical beliefs…). don’t mention any months nor days. Normally. Dates/timeline/chronology The timeline is an essential component on your CV. Remember the old saying : time is about haste. Equally and despite of that. Reminder : no italic. no bold. Too many candidates rush through that step . Two categories relate to chronology : job experience and education. CV must have a temporal dimension. a fluent one. or candidates who looked like them or with the same first name. the recruiter should be able to understand the course of your career. even better. therefore rejection (one cock in the yard is enough). − Job experience Before each job. education or diplomas are. 3. Dates are not important. your added-‐value thrives on the latest date or fact. and you end up with the earliest ones. start date and end date. this is the starting point of your CV. By reading it.
Beach attendant at Hôtel du bon rivage October 15th.February 1st. 145 . 2001 becomes 1998-‐2001 As a result. he can memorize it better. Another advantage : you will be able to hide a small gap of several months. Beach attendant at Hôtel du bon rivage Cthis is more obvious indeed. that his father fired you and you wre feeling depressed for the following six months ! Generally speaking. recruiters focus on gaps rather than on your experience. he recuiter is able to read the CV more easily. 1998 – March 31st. 1998 – March 31st 2001. February 1st. 2010. 2001 – July 31st. Welcome desk attendant Euro Disney becomes 2001–2010. this can avoid having to tell at each interview that the Hotel owner’s daughter dumped up. Welcome desk attendant at Euro Disney 1998-‐2001.
If you do so. Don’t mention each and every position you have held. Even if it means making a mistake by a year or so. you’d be well advised to set your priorities straight and select what is most relevant to the situation. you will have to explain your nervous breakdown or justify your cancer to a stranger. I prefer to tell you not to arrive naked at the interview. You can send a very detailed CV on request.Everybody tell you not to lie in your CV. well it’s only a typo. 146 . For those with many job experiences and skills.
The message to the recruiter would be : « this is heavy stuff. a genuine unemployed person ». some would even cruelly characterize it as « meat for state-‐sponsored education ». Don’t list the 15 or 20 different training courses leading to a qualification.− Education : diplomas and training courses Dates can be mentioned before stating them or rigt after. 147 . just like for job experiences. Don’t mention the months. between brackets. he only gets his college degree !). Don’t feel forced to list your three university diplomas (you might as well scare the recruiter off.
The wrap-‐up ü Time-‐reversed chronology ü No month. without any affect : everything is meant to reassure the recruiter. this section is on every CV. Language skills In bilingual countries. They are logical. they represent the practical part of your CV. This is a section in which candidates can be very creative… Why ? Everybody lies about his/her language skills. Pay special attention to your dates then ! 4. don’t be modest. no date ü Fill some gaps ü State the job experiences ahead of your academic credentials and training courses ü State the dates. So. Programmer/Analyst Bilingual : french -‐ english 149 . It will thus be the second line of your CV. If you are fluent bilingual or trilingual. then the job experiences ü Cut to the chase ü Limited use of bold ü No italic Did you know? Dates are reassuring. it has to appear just below the position your apply for. carefully tought-‐out.
You have spent your early childhood in Tunisia ? Even if fluency in arabic is asset. The result is guaranteed. Iof you do mention the diploma or the training course in any foreign language. it may smetimes be advisable not to mention a second language. spend two hours watching cartoons on TV every evening. 150 . Send your first mail (along with your CV) written in the main local language. Make sure you include a translated version at the end of your CV. don’t use any matrix. Nevertheless. Who knows ? The person in charge of the recruitment process may not be bilingual … We mentioned this before. a language is built on a small nucleus of basic vocabulary : expressions as well intonations you learn very early as a child. it means you don’t fully master it. A contrario. avoid the classic mistake : the diploma doesn’t count. When you prepare for an interview in a language different to yours. nor chart to present your language skills : a cognitive chart is much more difficut to understand than a few sentences. the skills do. your current level is limited. it could (unfortunately) prove to be a handicap… Finally.
The wrap-‐up 1. Don’t be modest 2. Diplomas or traning courses are useless 3. Propose a translated version of your CV 151 .
4. Finally. 5. You may be speaking correctly. The stakes are too high : they are the last trap the candid candidate stumbles upon. Nevertheless. Bilingual : write it at the beginning of your CV 5. tips and tricks… Some are in favour. a mere formality. the accent matters more than grammar. for some others. you’ll hardly listened to. others are against it. but with the right accent. Hobbies Here comes the much talked about section. it is much better to use limited and simple vocabulary. such as english or german. such as dutch. 152 . such as french or japanese. Everybody comes up with advice. vocabulary is essential. you should dedicate time and thinking. No cahrt. In english. No bilingual CV : one language per CV Did you know ? For some languages. and of course. The candidat sees it as an easy section to fill in. grammar matters most. no frame 6. For others.
Why ? The desk stands between them. Silent. 153 . the requested diplomas. he successfully passed the language assessment tests and even the team likes him. The candidate is not aware of it but the interview went well : the right profile. the recruiter is thinking.
nor about the latest Pulitzer Prize. Therefore =. 154 . The only objective is to get out of the restricted focus of the interview. Back to crime scene : the recruiter looks at the CV. The hobbies. Is the candidate relaxed ? The question is not meant to test him. Let’s not forget that the newly hired person should fit into the life of the company. Is it as good as the previous ones ? » The room is dead calm during a few seconds : the candidate doesn’t even know who Ken Follet is. We call it the « coffee break question » because it allows the recruiter to imagine how the candidate would fit in the workplace. how he would behave socially : is he comfortable engaging in daily small talks ? … just like he would do at the coffee break. that person shoud be a happy camper. for everybody’s sake.Precisely at this moment. more friendly. He has never heard about Ian Rankin. He raises his eyes and candidly asks : « I haven’t a chance to read the latest book from Ken Follet yet. At the bottom of the document. The tone is less formal. the recruiter has decided to ask the so-‐called « coffee break » question. he reads that the candidate is interested in literature. Seven or eight hours a day.
Many candidates fall over the hobbies section during the interview. Trust is lost. the whole CV is now under suspicion ». 155 . This case is no exception. the recruiter is quickly connecting the dots : « he lied about his CV. suspicion is everywhere and somebody else gets the job. Righ there.
research them so you’ll be able to answer questions. By reading CVs. Don’t mention any hobby which would put you in trouble Did you know ? One CV out of 2 never reaches the right person’s desk : you’d better make sure who the right recipient is and whether the mail has reached him or not. 156 . Brush up on your hobbies. boxing (for women)… The wrap-‐up 1. hunting. is cooking. sewing (for men). do your homework. then select the ones most relevant to the job. Be relevant (it is more about relevance than about imagination or eccentricity). Don’t be eccentric at all costs. some hobbies have bad press : political activism. Last precaution. literature. 2. cooking. travel or bicycle. 3. Once your made up your mind about the list (careful : no more than threee). travelling and reading a lot ! List all your hobbies first. The « coffee break question » is all about the hobbies : it is the « make or break » question.Don’t you ever lie ! Don’t mention the most common hobbies : gardening. one could tell that the population of Northern Europe likes sports. 4. the ones which add value to your CV.
Call him to make sure (in front of your PC. 157 . ready to email another copy).
It should be relevant to the company. its business field or to position the candidate applies for. it goes without saying !) Recommandation letters : only if requested Previously self-‐employed or managing own company: depending on the position or the company Regions or countries you would agree to be sent : if the job requires frequent travels Last gross salary : yes Salary expectations : careful. 5. no poem at the beginning … Each eccentricity must be self-‐explanatory as it requires an effort from the reader : he needs to read AND understand. not everybody can be odd and tasteful altogether. 2. More details You get the picture : I don’t really favour eccentricity. 3. NGOs : yes Politics : no Religious beliefs : usually not advised Allergy. the candidate can differentiate himself with a few ideas without being too simplistic. this eccentricity makes people smile . 9. Nevertheless.6. 4. others shouldn’t. 10. 8. no perfumed CV. the salary is negotiable. Some details may be added . medical or psychopathological condition : no (except for security or health reasons) Car and driving license : no (from 25 years old onwards. 158 . No pink-‐coloured paper. Why ? Often. 7. 6. Non-‐profit sector. 1.
Salary : some tips worth of gold: 159 .
ü Come up with a consistent proposition. rent. list them all : simplement. Just like the recruiter. 160 . faites-‐en la liste : car installments. The idea is to convince the recruiter you are an expensive item and that he needs to offer the right money ! ü Prepare your arguments so you can explain during the interview the reason why you lower your expectations : fringe benefits like a car. Expensive is good.ü Research: how much money people your age. negotiate a gross amount ü Start the negotiations with a higher amount : you lose prestige if you start with a low salary. the distance from your house and mostly the genuine interest for the job or the business field. a phone and meals … or. with similar education and job experience are making ? It is so easy to go online or to call a couple of friends. more simply. ü Be aware of your financial needs before signing : simply. food. Cheap means that the quality is not as good. we don’t trust what is cheap. clothes and hobbies … The amount corresponds to your lower limit.
Did you know ? Find an ambassador to drop off your CV ! Nothing beats that ! Activate your network ! 161 .
particularities shouldn’t be denied. Don’t mention your place of birth : it doen’t bring anything. as of today. You’ll find hereafter the conventional structure. Some add they birthdate.7. adding some more details. It should be meant and drafted as something homogenous. Personal informations Basically. but. not to the extent of writing them on top of your CV… It is also common practice to add informations regarding the driving license or the marital status. and might even emphasize ethnic or religious singularities. Categories Informations on a CV follow a certain structure. the name in capital letters. Why ? Categories are presented one by one. each of them with its own set of rules. If you are an important person. Of course. I come back to points I have already explained in this book. In the upper left corner : your name and first name. The first name in normal typograpy. In this last part. Below that. 162 . both in bold. a CV is being drafted according to the same rules you would a letter. codes and dedicated use. phone number. Usually. fax and mailing address. it comes after the name. start with your first name. But don’t forget to consider the CV as a whole. logical and balanced. A. your email address.
For a woman or man. this information doesn’t add value to your CV (except in the safekeeping or security business. be discreet. « miscellaneous ». confine them in the last category. − The same goes for the number of kids. But no obligation.Practically : − From 25 years old onwards. or if the guy at the Job Center advises you to do so. write your title before or after your name (are your narcissistic or not ?). but most would write it right in the middle. but if you do want to write it as such. − If you are a doctor or an engineer. single means available . you are supposed to know how to drive a car and even to have your own car . or some positions related to the management of underqualified-‐teams) . no flag. it should’t be on your CV. − As military service is not compulsory. don’t give them a major relevance by putting them at the top of your CV. your marital status is nobody’s business. − Should I write « curriculum vitae » ? I say it is redundant (we all can see it is a CV !). − Finally. Some would write it at the upper-‐left corner. 163 . Should you really wish to add those informations. Some tips: − No icons : so small phone.
Not at the beginning or at the end of your CV or leter of motivation.− Don’t include any quote. Thanks but no thanks! 164 .
But most smiling pictures are pathetic : it is a forced smile. it will contaminate your image in the eyes of the recruiter. The picture Insert your picture in the upper-‐right corner. 165 . same size. try to convince him . Two efficient tips : (a) force yourself to stare intensely at the photographer. Usually both spaces are similar : same horizontal alignment.B. he can tightly crop the frame so he can highlight the pertinent detail. equally left-‐centered for your informations and right-‐centered for your picture. − Focus on the way you stare. This symmetry is importante : your CV epitomizes your qualities. It is crucial. often undecided. smile is an advantage. sometimes sad. don’t bite your lower lip). your motivation and it draws attention. It shows your personality. − Don’t show your teeth : for men. facing your personal informations. Squeaky. and for women it has a sexual connotation (most of all. More tips : − One of the keys to a successful picture lies in the quality of the photographer. or your flaws. An ill-‐balanced CV (the picture is too big or unconveniently located on the page) can communicate an impression of imbalance to the reader. He boosts your self-‐confidence. try to get his intention. and right before he takes the picture. raise your eyes ! − Of course. Don’t use any make-‐up in order to enhance your expression. (b) look at the ground. it is sign of aggressiveness.
it sort of bulges out. Tips to the pros : Photographers can be touchy. − 166 . First of all. Sometimes it can squash a face. he/she will look like a dreamer. You lose all expressiveness : you don’t communicate any feeling. Some think it is serious . pick your zoom very carefully. The side view reveals a more authentic graphical aspect. The ¾ pose is placing the candidate into an emotional setup . The face seems more energetic. but it can be sometimes viewed as arrogant. No way. If too powerful. I will then carefully chose my words so I won’t appear like I teach them something about the job. I don’t know much about photography. the picture has no volume. dare something else : zoom out (show your chest. The wide angle shot gives you a more open face : its central part is a little bigger. depending on the angle of the shot. but try to go the extra mile. In fact. But beware of the cartoon effect. have a picture with a tool you use at work … − No black frame around your picture. the gaze deeper. personaly I see a dead man. or try with a wide angle (17 mm). your hands …). and you don’t want that for the picture on your CV.Portrait is the norm and the norm is good . no depth. Play with the light or the angle.
just like for the side view. or even beter. the solution you provide the company with is. graphic designer. The central headline The name and the picture should not be center-‐aligned : too narcisstic. You are not important. the eyes should be your focus point . then pick up size18.a visionary … or absent (more informations can be found in books related to facial codes in NLP17). The effect is guaranteed. If they do insist. it create an atmosphere. 17 NLP : Neuro-‐Linguistic Programming 167 . It is an advantage but it is seldom used because as it can be viewed as pretentious. the background will be fuzzy (so the face will stand out). Practically. If you have multi-‐language skills. For some jobs. depending on the field. avoid small lenses. When you stare at an object or at somebody off frame. if you use a size 12 font. Center-‐aligned then : the role or the position you apply for: developer/analyst. photomontages are a valid option. Dear photographers. drawing teacher… It should be underligned. use size 12. it clouds the message. Applicants love backgrounds : convince them otherwise. it should be written with a bigger font. C.
D. The header banner Below the main headline. a technical skill or the objectives of the candidate. 168 . the main qualities. the Goodwills. it was an original idea being activated in order to highlight one specific feature : a quality. there comes the header banner. At the beginning. There are different kinds of banner : the essential skills. it has become a trash can filled with platitudes. the objectives and the motivations. Nowadays. In less than 10 years. this banner has become an essential component to any CV.
Two other rules. Its objective : to point out « the important element on your CV ». well. don’t cut and paste the conventional tips off self-‐help books or blogs. two tips : First. A candidate who tells me he/she is honest sounds like my car mechanic … What is he/she hidding ? Second. these are no qualities ! These are prerequisite : we are all supposed to be honest individuals and to arrive at work on time. One header banner and only one ! 2. the one the recruiter expects or the one you want him to remember.Let’s put some order in there. 169 . Let’s begin with two axioms. An axiom is a rule you would not even think to oppose ! 1. Being honest and on time. don’t mention qualities which are not real qualities.
and most of all. Ok. 171 . so « learned by heart ». Also choose your words carefully : make sure you actually understand their true meaning. Never forget that truth matters more than perfection. not in CV ! RK #7 : name the mpany ! BARK : not underlined. Those words. The motivation or objectives banners should personify the candidate. RK #8 : never start h « I » ! in the letter. I would have prefered a more enthusiastic tone. those conventional spoon-‐fed sentences are too « perfect ». so « cut and paste ». you get it : I don’t like it. you should almost hear him/her speak through them. BARK 5 : no justification ! BARK #6 : not in italic ! The « self-‐help book » effect can kill your CV. When you speak about your objectives. I like to work in a versatile environnement and I blossom working within a team. not bold and underlined BARK #2 : no frame ! My objectives GRRR 4 : Manque un « s » ! BARK 3 : too much space ! I would like to ofer my motivation to the company. it sounds so fake. be yourself. Nothing spontaneous in there.
According to Wikipedia. Legend : in some situations. the picture shows how solar. to use spoken language can be very promising. Why do you apply for a job at Bristol Airport ? What do I like in the aviation industry ? The people working there. In this case.Another classic moment during the interview. The holiday feeling while you are working. the recruiter is able to imagine Caroline talking. you should use the kind of vocabulary and syntax that match your level of education or the one in your region. He can sense her tone. Figure 3 : Caroline will get the job. procrastination is a behavior which is characterized by the deferment of actions or tasks to a later time. We all procrastinate to a certain extent but it is a real handicap in any job related situation or in the personal life. Reading this. the permanent activity and the travels : the suitcases and the smiles of the families who travel to the other side of the globe. Psychologists often cite procrastination as a mechanism for coping with the anxiety associated with starting or completing any task or decision. questions like : How would you define change ? What do you mean by « professionnal empathy » ? Your letter of motivation indicates that you tend to procrastinate18a lot ? Also. friendly and cheerful a person Caroline is. her personality and this little hint of « dynamic emotion » called Motivation ! 18 Bad luck for the candidate : procrastination is a nasty shortcoming. 172 . not a quality.
As for any ad. But you are free to come up with something new. the sole objective is to sell : in this case. Hereafter is a list of the essential header banners. to market yourself efficiently to the recruiter. It doesn’t matter how you do it. the key is to leave your mark on people’s minds. 173 .
Goodwills In this case. Before they even get looked at. te first screening is based on those on those requirements. As check-‐lists. It is the first screening step. other trades also require technical skills as prerequisite. they refer to any other quality which would complement your skills and technical accomplishments such as immaterial and interpersonal qualities. 174 . without explanation : no date. It doesn’t look too nice but it is a tremendous help to companies and recruiting agencies. That’s why they should appear at the very beginning of the CV. There are more and more CVs around. no detail. it is all about the technical skills. The 2009 trend tends to duplicate this banner at the top of the letter of motivation as well. Equally. you make sure they will be considered and understood. Interpersonal qualities are key : -‐ Team management. it all stops there. by clearly pointing out those skills. As a candidate. -‐ Ability to listen to patients. -‐ Ability to handle stressful clients. − − Essential skills In the IT industry. Recruiting professionnals sometimes use the GO-‐NO GO idiom : you don’t have those skills.
they should be included in your presentation on the letter of motivation. those skills are crucial. 175 . Therefore. more than any other technical skills (a training session will bring you up to speed). they should appear on the header banner. After proper vaccination. The most commonly used headlines : skills. important point.-‐ The understanding of foreign cultures or religions… For certain jobs. Figure 4 : John wants to save the World Legend : John doesn’t know it yet but the beginning of his CV has reached its target. main qualities and motivations. My motivations To find a working environment where my quiet personality and my ability to handle crisis situations and deal with difficult personalities can serve a cause. and. − Main qualities Usually the candidate is advised to write whatever he can think of. a higher purpose. he will work overseas for a big ONG.
it has nothing to do here. It is a catch-‐ all : sentences next to adjectives. availability (never mention that you are available straightaway). sometimes language skills. (b) availability makes you cheaper. But stay away from cliches : no ready-‐made arguments off « self-‐help books ». you are asking for something (almost begging) and as such you are losing value and you are in a bad postion to negociate anything. The motivations The candidate explains how the job. The objectives The candidate can take advantage of this opening in order to communicate his objectives to the recruiter. even salary expectations. if it is well done and efficient.− − This is the first thing I cross out when reading CVs. Forget that. titles of training sessions. Available ? Yes or no ? Why should you not mention whether you are available or not ? Let’s cut to the chase : (a) it would be like insisting on your status as an unemployed person who sits around all day . the field or the company are a motivation to him. 176 . Young graduates or older people looking for a new challenge can find the banner very helpful : it offers another perspective to their CV. I value that. The explanations can add meaning to a CV which might be either too short or too long.
So never mix motivation with a narcisstic presentation where the candidate is only talking about himself. positions and company names should be avoided. I would like to offer the new perspectives my education taught me. The bad example : My motivations My academic background has provided me with the most efficient team and change management skills. 177 . The usual check-‐list with dates. The professional background I like the way the person is communicating his/her experience in the good example. it simply tells the recruiter why you apply for the job and how the company will benefit from your commitment.It is equally important to understand that these motivations should generate the connexion between the candidate and his future job. This connexion is promising. a company I’m familiar with since my early childhood days. I am a man of challenges and responsabilities. The good example : My motivations I’d like to join the company where my father and my oncle are already working. I’d like a job where I could apply these new methods in a company where I could move up the ladder. jobs. E.
This is what you sell to the recuiter : you sell that story to him (not the check-‐list !). 178 . This storytelling is crucial during the interview.At best. you should tell a story : all your job experiences end-‐to-‐end tell a story. you have matured. they allowed you to gain qualities and skills. You are the result of all these steps. your story. they have built you up.
They will be also be presented in a time-‐reversed order. city. F. Ideally. 180 . follow these three rules : -‐ -‐ -‐ Time-‐reversed chronology (see below) Be relevant rather than exhaustive. Some would include copies of articles or books. it is not an obligation to write all of them. G. Internship souldn’t be included. Some candidates use this section to explain how relevant these courses and studies to the job.For the CV. except for young graduates or in case the internship has been completed abroad. Should be included : rank or diploma. graduation year. Studies and training courses As previously mentionned. take a low-‐key approach : I would then advise to include links to websites where the information is available. school or university. Publications Essential for some added value professions. Not too many details (see below) Bold typography should be limited to the companies or the jobs you had. publications should be mentionned right after the candidate’s studies.
This might be the winning touch. published or edited anything ? Praise your recruiter’s ego. bring one book or a copy of your publications at the interview. Anyway. Do it lightly. Do your homework : has your recruiter drafted. 181 .
and why not. H. Language skills As we mentionned earlier. I. Computer skills If those skills are not included in the header banner. you could be contacted by phone the very next day. Don’t be surprised. Be prepared. Let’s remember that you shouldn’t be modest here. not the place of birth 182 . Don’t mention MS Office and Explorer when these software are requested as prerequisite. Miscellaneous This section includes the basic informations about the candidate (if not previously included on the CV) : − Age or date of birth. J. your language skills will be put to the test. have an ace up your sleeve : an index card with technical vocabulary or specific idioms. The candidate may indicate the softwares he masters as well as his certifications. Once you sent the CV. don’t specify the diploma or the course. everybody lies in this case anyway. they should be mentionned at the end of the CV. don’t use any frame nor chart. just state your level of fluency.
Ideally. To be married is considered as a quality. if you are single. but don’t mention it if you are single.− Marital status : it’s ok if you are married. you may be viewed as an unstable or available individual (therefore as a potential disruptive person) − Avoid presenting yourself as divorced or in a relation. official or not … : stereotypes and prejudices are sticky. 183 . Number of children : kids are considered as handicaps by recruiters. he has « family obligations ». this can be turned as an advantage. The candidate is less available.
The type of driving licence (except for young graduates or for jobs where a special licence is requested).Bad example : Miscellaneous: 45 years Divorced. safekeeping or a job in logistics or in organization development. Good example : Complementary informations Year of birth : 64 Sagittarius and Dragon in chinese astrology Father of 3 children Ability to handle conflicts and to reach compromise − − Military rank : only when it is an added value to the job : security. alternate custody of my 3 children. 184 . housekeeping.
3. Upper-‐left corner : your personal informations 2. The professional background 6. Upper-‐right corner : your picture. In the middle : the job or position you apply for 4. The wrap-‐up : the road book 1. The header banner (only one !) 5. Studies and training courses 185 .
codes evolve. But it is critical that you do it : trends come and go. Publications Language skills Computer skills Hobbies Miscellaneous Did you know ? It is very difficult to write a CV from scratch. 186 .7. well you are the only person to blame. 10. it is human. 9. 11. You are a tough element to master. let alone to explain. If you experience problems writing your CV. 8. your story too.
Your CV is not an exam sheet you would hand out to the professor ! It is your friend . As if the recruiter would discover the lie. or a life-‐belt. For the candidate. you should consider it as a friend : an ally. this document is about « my life. During the interview. something to lean on. it is pointing out your mistakes. the weakness or the missing argument. candidates are afraid of it.The tip It is not an easy task to draft your CV. While summarizing your career. like a mirror would do. 187 . my setbacks and my regrets … » It is also a synonym for failure. me.
Chapter 6 : drafting your CV step by step As such. just in case…So you’d be well advised to dedicate quality time into writing your CV in a professional manner. drafting your CV comes at the beginning of Week #2. w ebsites and advices Draping Draft y our curriculum v itae Draft y our cover letters lettres Mailing Plan y our mail and follow-‐up (adjustment to your CV and letter) a) My CV leaves trails Recruiters keep lots of CVs. Week #1 Create your time capsule : « I a m the b est ! » Preparaoon Draft y our D ream Team : « I a m n ot a lone ! » The game plan : dates and objectives Analysis The Review : « W here d o I c ome from ? W here a m I g oing to ? » Week #2 Research : books. 188 .
b) The Brutal Way : the 10 steps Our method introduces 10 steps to drafting your CV.Don’t leave behind any sketchy and badly written CVs. Garbage can and basket b. To start with. here are three preliminary actions to be carried out : Preliminaries : a. especially in our digital world. I would advise you to operate a drastic change in the presentation. If it is too late for that (damn. full of mistakes and « half-‐truths » : they could come back to haunt you. research 1. Recruiter might not establish a link with your previous CVs. damn…). Client-‐related arguments 5. Everything on one single page 3. Review and choice c. Characteristic features 6. The oral test 2. The seven essential codes 189 . My riff as the Red Lead 4. Documentation. Then differentiate yourself 7.
The job seeker on his own always considers that drafting his/her CV is a 2-‐hour task. merely updating the last version of it. 190 . Each one of them is important.8. Printer. fax and copymachine During the training sessions. Classic ou Eccentric 9. participants must follow those steps very closely. They all matter. The two tests 10.
End of Preliminary #1 : You got rid of all your old CVs. Tear it up and throw it in the garbage can. I am aware that this is the most crucial moment. Preliminary # 1 : Garbage can and Trash Can First of all. On your computer. 191 . the worse you can do is to do it the « Ctrl C-‐ Ctrl V » way. find a meaningful patter within the course of your professional life. get rid of the latest version. Preliminary # 2 : Review and choice You should perform your Assessment Review before drafting the CV.It’s wrong : drafting your CV can prove to be a severe test. The trap : To work on a previous version or to use a CV from a colleague or a « really cool » friend. face the course of your life with your successes and setbacks. This is a real job. Start from scratch : this is the best way to start all over again. I repeat. Nothing comes easy : you should invest time and resources. it takes method and organization. There is only one solution in order to avoid that : drop your old CVs. Re-‐write your story. move it to the Trash Can. Out of experience. mental block may come up. the Cut&Paste solution.
at this stage.This process can open many doors : new posibilities. new projects for business ventures… But. The candidate may also decide to target one specific business area. 192 . and plan accordingly one or more distinctive campaigns. End of Preliminary #2 : On one single sheet of paper : one or two jobs (and sometimes a specific business area) The trap : To take your last job back without a thorough analysis or to accept the first proposition coming your way. the candidate has to make a decision : one or several targets. new directions.
draft your Dream Team. After these seven minutes. start the exercise all over again. he should be able to digest your professional life. Or better. You will tell him/her/them all about your professional life. say five persons. The result of this will be your starting point.Preliminary # 3 : Research No problem for this one : you bought the right book ! Nevertheless. your « partner » listens and writes your keywords. on your desk. 7 minutes tops. The trap : To forget some basic rules and listen to an adviser or one « know-‐it-‐ all » friend. End of Preliminary #3 : You now own the necessary methodological tools in order to draft your CV. Step #1 : The oral test Find a friend. he/she/they will summarize your CV : it should come down to a few stages. as we mentionned in Chapter 1. If he cannot make it in a structured way. After listening to you. Your counterpart(s) has/have some distance. do your homewok and research the current trends in recruitment in your business area. Practically. He/she/they is/are 194 . there is your watch (or your phone) and in front of you.
not caught up in the small details of your daily life : he/she/they can see which are its essential components. Stap #2 : Everything on one single sheet page At last. End of Step #2 : A one-‐page-‐long rough CV. 195 . The trap : To confuse memories. The trap : To start the layout or to put too many details. is that the backbone of your CV is not what you tell anymore but what somebody else will remember of it. What is most interesting. you get to write a CV « for real ». emotions or resentments with advantages for your employer : the key points of your career are only meant as future benefits for him. (on top of the rehearsal for the job interview). The page is not processed : no layout. Respect the maximum length : one single page (no font reduction to size 9 in order to write more !). End of Step #1 : A sheet of paper with the main stages of your life (keywords only). Its backbone will consist of your friends’notes.
Step # 3 : My riff as the Red Lead This page should start to look more like you now. your riff. These additions are designed especially for the client : the company that will maybe hire you. the vocabulary and the syntax… End of Step #3 : A reprocessed CV. Step #4 : Client-‐related arguments Now you fill the CV with arguments. details or links the recruiter can relate to. we will decide which feature of your personality you want the recruiter to remember (this is called the riff). The trap : To pick up a feature based on the client expectations. and what is interesting to the recruiter is on Page 2. the sections. rather than on your skills. This feature. End of Step #4 : A two-‐page CV (maybe more) 196 . disciplined. the colours or the shades of gray. ability to show empathy … pick one up. friendly. Let’s put it this way : you are on Page 1. energetic. The content has been modified according to the riff as well. Creative. will literally epitomize your CV : everything will relate to it. with its final shape and structure. To do so.
and even second-‐degree humor . expectations or preferences. The trap : To underestimate the client’s needs. A good CV is equally balanced between supply (your skills) and demand (what the company needs). Step # 5 : Characteristic features Never forget that : before you become superior to other people. a graphic designer : a creative and innovative person… Position : a secretary : a communating and extravert person . a developer : a disciplined person . in 197 . with a good sense of humor. people are young in spirit. Characteristic features refer to the elements requested and expected by the recruiter or the employer. emotionally-‐stable and logical person . they refer to all stereotypes related to your job. a social worker : a friendly and tolerant person with the ability to demonstrate empathy . In other words. Each job. your diploma or your business field. you should be like anybody. a mailman : a friendly and smiling person … -‐ Business field : in the IT sector. -‐ -‐ Diploma : an engineer is supposed to be a thoughtful. each business field comes with its own set of referents.
But as for any stereotype. sometimes caricatural. they work as previously filled in index card. In other words. straightforward and working hard … These characteristic features are restrictive. Practically : 198 . they give our knowledge a structure. people are forthright.the logistics business.
End of Step #5 : Your CV has been modified to match these expectations. 3. To do so. 2. your job and your business field. Step # 6 : Then differentiate yourself Once the recruiter is reassured (you definitely have the « basic features » for the job). If necessary. These characteristic features should be understated : suggested not explained. you should differentiate yourself. but the most common flaws in your line of work. you should not identify the qualities anymore. match your qualities with the layout and the content of your letter of motivation. Illustrate these qualities in the layout and in the content of your CV. so you can actually be ahead of the rest of candidates.1. 199 . include those qualities in your header banner. If necessary. these characteristic features. You should bring something else to the table. Make a list of the expected qualities related to your diploma. The trap : A too straightforward approach make for a dull CV. 4. This is where you can add value to the situation.
just like any other engineer. include those qualities in your header banner. match your qualities with the layout and the content of your letter of motivation. Practically : 1. you are a creative individual. The trap : Just one quality is enough. 5. If necessary. End of Step #6 : La première partie de la rédaction est terminée. reflexive and draft modes. but also. on top of all that. Make a list with the acknowledged flaws in your line of work 2. 200 . Step # 7 : The seven essential codes Till now. Illustrate these qualities in the layout and in the content of your CV. but.You are a matured. If necessary. you are a talkative and open-‐minded individual. just like any other accountant. it is sounds like « too good to be true ». you were into the analysis. it sounds fake. Now you should conform the CV with the norms. More than two qualities. You are a disciplined person. Reverse them : you have the one uncommon quality ! 3. You should be able to persuade the recruiter he can have your cake and eat it. emotionally-‐stable logical person. 4.
Codes are essential : they put the recruiter at ease (you answer his expectations). End of Step #7 : Your CV is set. they provide all CVs with a common ground (it can easily be compared). Google…) 201 . Your CV will be just like you : unique. they have been subjects to tests and analysis. then adjust your CV to comply to these codes. graphic design…) The trade (fashion designer. Refer to trustworthy sources. These codes work as solutions to deficiencies or dysfunctions. This is a disconcerting step : the layout and the content of your CV will be radically transformed. Now you are free to give it a more eccentric aspect so it will stand out. they make for an easier read (it provides the recruiter with a deja-‐vu aspect) and finally. According to the essential codes : efficient but conventional. interior decorator…) The personality of the candidate (engineer…but an innovating engineer !) The company you apply for (Apple. The trap : Beware of the so-‐called experts at the Job Center. Step # 8 : Classic or Eccentric Your CV is done. The main criteria are : -‐ -‐ -‐ -‐ The business field (fashion. Beware of those « knowledgeable » associations.
Practically. To decide for an atypical framework or content would be a mistake. its structure and its content. your CV remains conventional or has turned into an eccentric one. The trap : To be eccentric before having a conventional CV.Originality is not an easy concept. An eccentric CV starts from a conventional CV. boldness and methodology. there are many ways to convey or communicate its difference. 202 . Les principaux modes de déclinaison sont : -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ The support The colours The graphic design The layout The typography The object or the composition of the picture Sections and informations to be included The attachments The mailing option The follow-‐up End of Step # 8 : It depends on your decison. taste. It is about creativity. So it remains consistent with its pertinence.
It is done but not entirely : it has to pass the rookie test and the expert test. sa résistance ne connaît quasiment aucune limite en compréhension mais. en traction. d’autre part. L’objectif serait de doter votre CV d’un béton qui n’ait pas ces défauts et en garderait toutes les qualités : inattaquable et résistant à la pression. Le test du novice a pour objectif d’écarter les CV impénétrables ou rigides. pour reprendre l’expression populaire. Celui de l’expert. il apparaît aussi rigide et impénétrable . Note : le béton a deux points faibles peu connus qui sont. Can you please read it ? » 203 . -‐ The rookie test : Take your CV with you and meet your butcher. les défauts de ses qualités : d’une part. du rigide et de cette sensibilité à la traction. elle est nulle. de repousser ceux qui seraient trop faibles à la traction. s’il est inattaquable. I am applying for a job and I would like to make sure that a total stranger to my field of expertise is able to understand my CV.Step # 9 : Two tests That’s it ! You have your CV. your baker or your florist : « I need a favour. Il va falloir se débarrasser de l’impénétrable. A rock solid CV.
This test will make sure he/she will understand your CV. 204 . like your baker ? He/she is the young person in charge of HR who will meet you at the first interview. executive assistants or else employees in charge of these first steps in the recruitment process. Why would you need a John Doe to read your CV ? Somedoby who doesn’t know anything about your trade. The same goes for temp work consultants.
That person could be your next boss. 205 . These guys will fiddle with your CV inside out to test it. colleague or an external expert.-‐ The expert test : The same CV must be credible when somebody with the same level of skills reads it.
4. but in reality. Step #10 : Printer. You will be equally recognized on the duplicated picture. 2. Practically: 1. The trap : 206 . very few candidates do it. 3. fax and copy machine Last step : the copy test. he/she doesn’t know anything on the subject but he/she is appreciative and is impressed by you. All the books advise it. The trap : The advice from your husband or wife. Select the Quick Print option (with colours) and print your CV.End of Step #9 : Your CV is validated. The quality of these copies must be beyond reproach ! Your CVs will be equally readable as the first one. Photocopy both CVs. End of step #10: Your CV is ready. Select the « black and white draft » quality option on your printer and print your CV. Fax them.
207 . then you will be able to do it with clients.The margin is too small. There is the risk of having the page numbers or the informations on top the pages disappear with the copymachine or the fax. you will be able to make it during any meeting. Tip Be assertive : if you can make it during the interview. Don’t be afraid to talk about the salary and the compensation package : if you are able to successfully negotiate your situation during the interview.
It isn’t much to look at. it’s your turn! Last tip for the road Up to this point. would a casual reader say.A short conclusion The CV I’ve always dreamed about seems trivial. you should turn the page. there has been more than two hundred pages filled with certainties. the Ruthless/Brutal Way is an motivational machine. it would be electric : packed with energy. If there would be a conclusion. And now. it gently whispers to the recruiter’s ears : I am the right one. tricks or codes. clear and… malicious . Better than technical advices and DIY tips. rage and the will to succeed. 209 . tips. a CV just like you. Do clench your fists and get to work : this time. It is simple. You are going to write the next chapter : you’re on… It is up to you : a real CV.
To Sylvie. my snow ball 210 .
she wants to come up with new ideas. she wants to invent things. 211 . Mark wanted to be famous and to be on TV. just like her dad. but she wants to do it all her way.Thanks to our ball boys and ball girls : Maxi wanted to become a chemist or an inventor. just like her mum. He doesn’t know he is being pictured as smaller than Mark … Lola will be an accountant. Matthew thinks the world should be a better place. but he doesn’t know where to fit. with more justice. a job which would provide a big house to him and his girlfriend.
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