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THE BRUTAL METHOD
the phone industry, fashion …
Everything has changed, your CV/resume too
To those who will enjoy this book as a summer reading,
To those who will take it as a leap into the unknown,
To those who will see it as their last chance, holding their
Contents .................................................................................. 4
An introduction as a kick in the butt ........................................ 9
Tip ...................................................................................... 12
Chapter 1 : The EGO Marketing ............................................. 13
The Affinity Marketing ........................................... 15
The unstoppable attack ......................................... 21
Chapter 2 : Job hunting is a full-‐time job ............................... 24
The 4 keys .................................................................. 25
The plan ................................................................. 25
Evaluations ............................................................. 29
Refocusing ............................................................. 32
New ideas .............................................................. 34
It’s research time ................................................... 36
Sending your mail .................................................. 37
e) The letter of motivation ......................................... 47
............................................................................... Build a nest ......................................................................... Know your features ..... 82 Step 2 : The variations of your riff ............................................. 51 3....... Don’t write anything before you say « I’m so sure about it » 52 d) Planning : a practical summary ............................. 55 a) An introduction with hotels and prisons ................... 92 1........... 49 1...................... 59 1.......................................................................... 88 Tip ......... 93 5 . 60 2........ Build your image .......... 91 b) The support ......................................................................................................... Know your target .... 72 3............. 54 Chapitre 4 : It takes an army to fight one ........... fighting a war included ............ 89 Chapitre 4 : The 3-‐wheel mechanism of the CV ........................... 73 4.............................................................................................................................................. 53 Tip .......................... The paper CV ........ 50 2............................................................... 76 c) The riff ........ 91 a) The « you’re not in sync » intro ..c) At the coffee break ..................... 77 Step 1 : Choose your riff ........................................ 55 b) It’s all about the method................................ Know your opponents ......... Convince yourself ......................................
............................ 126 b) Cv : the classic codes . 127 2..................................... 103 5................................. Determine a structure and stick to it ......................................... The on-‐line CV ............................................................................................. Make it easy to remember ...3....................... you always follow the Beauty Queen ... 108 2.............................. Length : a never-‐ending debate ... 126 a) In the street.................... The Company is the Queen .................................. Spark desire ...................... 109 3..................................................... 107 1.. she seldom proves to be Miss IQ .................................................................................................. The picture ................................ 104 6..... The PDF CV .......... Hobbies ........................ 114 4.. 97 4...................................................................... Go straight to the point ...................................................... 125 Chapter 5 : essential codes ............................................... Language skills .......... The video CV ....... 152 6 ....... 110 3............................ 105 c) The content ..... 115 5..................................................................................... 122 Tip ........................................... 126 1.... Typography ........................ 120 d) The layout ....... Dates/timeline/chronology .................. 149 5.......... 144 4....................... The CV on CD ................... 136 3................................
...... 158 7................................ 207 A short conclusion .............. 201 Step # 9 : Two tests ...... 162 The tip .............................. 191 Preliminary # 2 : Review and choice ............................. 194 Step #1 : The oral test .........................6............................................................................................................................ 196 Step # 5 : Characteristic features ............................................ 209 7 ...... 191 Preliminary # 3 : Research ..................................................................................................... Categories ....................... 187 Chapter 6 : drafting your CV step by step ............................................................................... 200 Step # 8 : Classic or Eccentric ............... 203 Step #10 : Printer................................... 188 a) My CV leaves trails .............................. fax and copy machine ..................... More details .............. 195 Step # 3 : My riff as the Red Lead .......... 188 b) The Brutal Way : the 10 steps ........................................... 206 Tip ................................ 189 Preliminary # 1 : Garbage can and Trash Can ......... 209 Last tip for the road ............. 199 Step # 7 : The seven essential codes .............................. 194 Stap #2 : Everything on one single sheet page ............... 196 Step #4 : Client-‐related arguments ............ 197 Step # 6 : Then differentiate yourself ...............................................................................................................................
it is all brutal : those guys mean business. ruthless and unfair. companies. how they talk to you. advisers you meet. Job hunting is a ruthless business. the way they address you.An introduction as a kick in the butt Is life fair ? Is life sweet or ruthless ? Is job searching fair ? Sadly. It is easy to answer those questions. Recruiters. the way they act. 9 .
luckily.Potentially. now and afterwards. will strike first. Note : This book provides you with simple rules. The first bullet is attached to your application email : your CV as a straight punch! Do I need to be fair or is the fight inevitable ? You need to rephrase. you have the upper hand though. You. Your CV is all about you. the codes and the essential tricks to master. Let’s stop being candid. we don’t offer any magic formula. It is up to you to cross the line from time to time. concise and accurate. yes. You need to accept that job searching is unfair : the best guys don’t get the job…but the ones with the best preparation and the most effective weapons do. This book has only one objective : to be easily understood in order to be easily put into practice. 10 . Own it all so it becomes yours. the winner takes it all ! Techniques to take the upper hand are out there. most recruiters are not aware of them (yet). You must muscle your way in. the real question is : will you be knocked down again ?… And yes. Second best is not enough. You strike first. There is no ready-‐made chewed up CV.. and. There is only one winner. that is why this is agressive writing : it is brutal. you must win where others lose. This book explains the basic conventions. but contrary to what you can find on the internet. We want to be clear. you.
Actors know that much: the first step into the role is your disguise.
Dress up like the perfect job hunter. Pick up the clothes which will
make a good CV and motivation letter writer off you : a pair of jeans, a
tee-‐shirt, a sweater and a pair of shoes.
Also, go in the attic and your polo shirt and camouflage pants from the
military days or your favourite sweater from college will do : find
clothes you would dress up with in the morning, whether you go to
work or to war.
Practically, you will need two outfits : the regular one at home and the
one you will dress up with for the job interview.
True beauty lies within, I know that. The applicant’s qualities, his skills
and abilities, his previous experience, that is what is essential, I know
But most of all, the candidate will be picked up based on his
appearance. Yes, mostly on his appearance.
What is critical here is the emotional aspect of recruiting, much more
than the objective part of the CV. The appearance…How the candidate
looks like, and we tend to forget it, how the CV looks like.
Long before the job interview, the way you look like begins with your
CV : 8 CVs out of 10 suck ! In 8 cases out of 10, the CV doesn’t open
any door. To the contrary, one door closes, the one leading to the
To market yourself efficiently, you will need to accept the fact that
marketing plays the major part in your job search : your CV is just an
ad, a package.
The video store is big, really big. Movies all over the place. Or rather
DVD or Blue Ray jackets. How am I going to pick one I haven’t seen
yet. No way I can evaluate beforehand. The packaging will dictate my
choice : the picture, the colors, the overall impression and the
summary on the back cover.
Now I have a better understanding for the recruiter’s questions. Just
like me, he has to make a decision based on the jacket, my CV and the
summary, my letter of motivation.
the product is determined after use, if at all. In the corporate world,
you recruit first with your eyes, you realise how good the candidate is
after you hire him, when he is actually working.
offering an opportunity to some people. because selling means action. welcome to the world of EGO marketing. the recruiter is 15 . How to reinforce the emotional tie with the recruiter ? In front of the computer. the atmosphere must be both dynamic and appealing. Therefore. For the last ten years. how to create this bond as early as in the CV or the letter of motivation stages ? First of all. cruelly slamming the door to others. They have been adapted to the constraints and challenges of this famous mail. Nevertheless. a) The Affinity Marketing Affinity Marketing is based on one simple idea : in sales. Dynamic. As in a supermaket. Affinity Marketing has been the favourite reference tool in sales. it provides the candidate with a precious help during both the CV and the letter of motivation processes.This book has been conceived based on aggressive marketing methods. marketing and human resources : it is simple and mostly effective. The job application works like a packaging would : instantly it is make or break. nobody buys anything if he’s not in the mood to ! It is of the utmost importance to create an atmosphere in your job application. this type of marketing has long been limited to interviews. In recruitment. it is all about emotions.
You all need to shine : you. Appealing because nobody tips a petty. your CV and your letter of motivation : the recruiter should want to know more…Maybe you’ll get the coin. 16 . the token for the next round. niggling and sad waiter. the interview.literally buying you. He needs to call you in and to hire you.
a dynamic typography. no crossing out. it is a mental exercise at best. Is feeling alike not synonymous with affinity ? b) The 3 channels of EGO Marketing Theoretically. 17 . I will promote its design. To bond with someone is almost like feeling alike. BMW sells teen dreams. or with our desires. an enjoyable and clear aspect (you are serious not your CV !) A smiling mail : too many letters smell like old school work. not even squashed nor crossed. our marketing profesors tell us that a brand communicates about its products. big corporations have been targeting a specific niche : values. the brand and its products. work… Renault markets its cars to families. you have to create a bond with the recruiter. both the effort and the exercise. it is not about convincing here. For the last ten years. At the same time. its benefits and its values. at worst an effort. not too nice. The CV must be pure logic itself : the recruiter should not think in order to understand it.. you know . Alfa offers more seduction than mechanics. you are a great addition to the mix : it is all about the bond.Practically : − − − − − No shadow (it’s dull). between the lines. Your letter should stir up interest. The result ? Trips. playing with our anxieties. The car is the product. If he does. no frame (why locking yourself up when you should be friendly). Not too friendly. (that’s what the interview is for !) An open and self-‐confident signature : no scribble. with the company. its engine mechanics or how resistant the bumpers are. You have already « worked with ». a conventional copycat.. holidays.
A good candidate should also bank simultanuously on those 3 channels : the product. its benefits and its values. As a product. he is offering his skills. His results represent the benefits for the company 18 .
your CV will be rejected. − The benefits : your CV is refering to your past. Practically. they should be listed at the top of your CV. Be careful. The values are the essential part : they never hire a CV. and how he can benefit from your skills. each line on the CV should help the recruiter understand « what’s in it for him ».hiring him. Ideally. The specifics as well as the assets of his detailed CV will be put to his credit in due time. for career change and for positions requesting mainly interpersonal qualities. the 19 . Too often. specific skills are required for certain positions and companies. so don’t forget to mention them. not you. in the IT industry. In reality. those lines are limited to a narcissistic description of the candidate’s past. never put all your eggs in the same basket. should you apply for positions with required technical skills. and for accountants or technicians. the letter of motivation and the interview. Conveniently. Play the three squares : the CV. Without those prerequisites. For example. The employer is interested in the future : your contribution. What matters for the recruiter is his company. below the position you apply for. What is important for the company it is not your past accomplishments but your future success. they hire one human being. − The skills: the candidate introduces both his technical and human skills. as for added-‐value CVs.
the way you would deal with a problem. Diplomas. Practically. 20 . nobody is indispensable. There will always be a younger candidate. in which he will specify how each line can benefit the potential employer. Your interpersonal qualities. we will focus on the values in Chapter 4. more clever. The only person no one can clone or dispose of is you. better educated and speaking more languages. evaluate a situation or provide a different opinion or solution. The values : we can’t say it too often. training courses and skills are just lines on a CV.− candidate may add a vertical column.
Your CV doesn’t need to be exhaustive : to the contrary. Remember that the person who said it all has nothing more to say. don’t explain them 21 . c) The unstoppable attack Curiosity is a greater motivator than profit. it should stir up questions. Practically : − − Detail is the CV’s best enemy Suggest your accomplishments. the desire to know more.
You should let the desire spark off. They should lead to the interview during which you will be clear and exhaustive. with a friend… Plan a budget and put the money in evidence on a table. not express seriousness Your letter should be the starting point of the conversation. one object. The person should project himself into the future. hung on the fridge or place the bottle of champagne right in the middle of your office. at his/her place. He should imagine a scene that comes right after the test. The letter and the CV should be meant as baits. In order to visualize efficiently. notice some details and focus on one moment. Psychologists use a technique to reassure people who go through a test (and job hunting is a test). celebrate your new job at the restaurant. as a reminder. to picture yourself with the contract in your hands. it is called the FREDERICK method. feel the atmosphere. 22 . Tip The important thing is to imagine yourself as the winner. bring up elements which will be elaborated during the interview. You should imagine yourself right after the test as well : will you go for a drink. propose solutions without saying too much. He should see himself happy and relieved. daydreaming is on : you should imagine yourself.− − − Informations about your previous jobs should be limited to a minimum Your picture should convey sympathy : it should prompt a meeting. as a fetish.
Chapter 2 : Job hunting is a full-‐time job The candidate must admit that he cannot rush into the CV business like that. the candidate should be persuaded to relaunch his project : even if he has been looking for a job for the past 1. 24 . 2 or 6 months. Often. almost like in the military. he should start all over again : job hunting implies organization.
The plan When you are looking for a job. most of all. It gives you this exhilarating feeling that you have the key. motivational tool. It is essential in order to define your strengths and assets. the plan is like a roadbook : it guides the candidate. evaluation. 1. psycho tricks. unemployed people are reluctant to be called unemployed. Yet those things are essential : job searching is a professionnal process. no more into the unemployed mode. the evaluations. they are reluctant to any shape or form of organization : skills assessment. planning. but also to define your objectives : 25 . a) The 4 keys During counselling. The plan works like one organizational. unbiased and. For them. and you are already back into a work mode. you need to decide on a course of actions. without a clear vision for my future. it is just all theory. where he is heading to and mostly the challenge he will be facing. There are 4 secrets to this search methodology : the plan. You should make it a step-‐by-‐step process : how could I write my CV without a clear understandig of my past. refocusing and new ideas. Accept this methodological approach. The Skills Assesment process is essential. hot air.You need to establish a game plan. shows him where he is starting from. This approach turns the unemployed into a real professionnal in the job search business. your job search is a job in itself. and most of all. the recipe to success.
one out of three unemployed person is unable to clearly state which position he is aiming for ! There are 7 steps to the job search Game Plan. Your very own brother in arms. 26 . These steps are simple but too often tend to be neglected. Always bear in mind that this game plan offers you the opportunity to find a new motivation from the very start and the chance to have a companion during the process.
The review : I force myself to reflect on the course of my life 3. understand certain things. new lives and families 3. The letter of motivation Step 3 : The approach 1. Organize your mail 4. The night before : change the world. Allow time to draft 3.This book will only develop the CV part of it. What about training and education ? Step 2 : Drafting your CV 1. question others. they work as well like a trap. Research 2. Draft your dream team and fight together as a team ! 2. If you ignore them. The research 2. Day 1 : one day to develop my Game Plan Step 1 : The Skills Review 1. Adjust your CV and manage your mail 5. a liability… − − − − Before anything else : get organised 1. But we all understand that each of these 7 steps brings you closer to success. express resentment and bring back dreams of success. Research 27 . The job : I force myself to determine the position I am aiming at 4.
qualitative and targeted approach of specific companies and quantitative approach of one particular business field) 2. Decide on your approach 4. Determine how you approach the market (opportunity approach. Play the game and be the character 3. Research 2. on change management and on communication) Step 7 : My first day 28 . Survey the job market 3. Research the products and services offered by the company 3. The go no go : Should I accept anything ? Step 6 : To prepare for the big day 1. its partners and its competitors 2. Research the company. Determine the necessary steps Step 4 : To prepare for the interviews 1. Theoretical and practical upgrade (emphasis on management. first and second interview ratio 3.− − − − 2. Crunching numbers: answers ratio. Adjust your CV and your letter of motivation 5. Be the one they expect Step 5 : To apply 1.
2. to evaluate its accomplishments and mostly to limit its failures. I have picked up a job « have I asked a third party for an opinion ? ». From the get go. I have drafted my CV « has somebody read it ? is it understandable ? is it up to the current standards ? » Practically. evaluation comes with a taste of monitoring and sanctioning. two persons are not to be trusted : the one who knows and myself. 29 . my qualities and my strengths lie. I think I know where my flaws. but the reality is that I disregard (or I hide) my flaws. self-‐evaluation is necessary : I have done my homework. For the man in the street. And the strengths I display are just a cover. Either I like myself too much or I despise myself. Evaluations Every project requires a follow-‐up : it needs to be evaluated. − I should be wary of Myself as I am too close to the action. I think I control the process whereas most of the time the process controls me. « have I bought the best books ? ». I am suspicious of my qualities. I have met somebody. Evaluation is not about monitoring nor sanctioning. « have I validated what he told me ? ». Evaluation is the only valid method to follow-‐up a project. and finally.
I should be wary of the know-‐it-‐all expert : the person in charge of a charity or an institution. or even worse the friend working at the HR Department. Often.− Also. these people 30 .
to draft it again. Drafting your CV. Mr Job Center for example. Documentation is available too. the TO-‐DO list : 1. the company’s and the recruiter’s. The letter of motivation is critical. often these so-‐called market experts speak the same lingo they used…ten years ago. your CV should promote your skills. good and bad. a former colleague or one friend on the inside. (a) your baker should be able to understand it. (c) He is also your first messenger : he should spread your word. you’ll be told almost everything. and mostly adjust them (a) to the position you apply for. Your CV : after you draft it. The guy from HR doesn’t have a clue about your job anyway. (c) and the company you are targeting. The expert in your field should be able to determine your added value. Force yourself to draft it. on the other side of the fence. your expertise. 4. He should be like you. (b) Also. The documentation at your disposal: check the release date. Your job is to sort out right from wrong so it becomes your 31 . They all give you advice. Remind yourself that your CV is at the intersection of three roads : yours. double check the advice. 2. to have people to read it. (b) to the particular field. the one who is helping you finding a job.are not well informed. There must be something for each of them. pick up three persons from different origins : one working in your field. and the HR person. have people read it again and again. (d) to the job market and most of all to yourself. 3. Ideally.
your weaknesses and our shortcomings are. they avoid unsettling you more at all cost (although they do know why you have been laid off !) You enjoy the feedback ? Fine. Too often. both your skills assessment and your choices should be evaluated.« foot in the door ». and most of all where your deficiencies. Also. demotivated and sensitive. The same foot the buyer uses to close the door on the seller. 3. Equally. criticisms and propositions. they restore your confidence and they hide the truth from you: 2 CVs out of 3 are below average . Forget about your partner’s opinion. Too many people overprotect you. forget the opinion from so-‐called friends and former colleagues. you need help. she/he has always seen you as a wonderful person. the job seeker looks like a victim. To find the person who will dare to tell you where your strengths are. Before you draft your CV. 5. 4 letters of motivation out of 5 are ineffective. 1 candidate out of 2 is unable to express himself or simply communicate what he wants or likes. advice and to be questionned. Refocusing Refocusing means that you accept other people’s comments. worn-‐ out. 2 candidates out of 5 showed up inappropriately dressed up for the interview . 32 . but now you should learn the lessons and refocus your approach accordingly. well it is up to you. You don’t need to be praised.
a journey during which change occurs constantly.Which parts need to be reframed ? Almost all of them : the field. the position or the company you are targeting. less reassuring … It is a full-‐time job! 33 . your salary expectations. … Consider your job search as a journey. your letter of motivation. It is more wearying. your CV. your presentation skills whether during the interview or over the phone. the way you deal with the corporate world.
on one side. 34 . This very idea gets you motivated. on the other you are forced to start again : to draft your CV again or your letter of motivation. New ideas The best way to bounce back ? You come up with a new idea. to question the way you deal with the corporate world and your presentation skills … This new idea may come up in a different shape : you may be thinking about a new career or a new life. Full reset. You are forced to admit that you were wrong.4. lifts you up and whispers to your ear : nothing is lost ! But there is a downside to this new idea.
it will put you off and make you feel guilty very often. there is a lot of help. your status back in the school yard days. You all meet every morning at 9 a. It is up to you to pick up the right tools. at 7 :45am on the second day. Unfortunately. ready to help and support each other in order to reach the objective. It is pretty uncommon but ideally you would draft a team. we come up with differents ideas. Note : There is no secret. Together we perform better. so we keep on fighting when others would quit. you draft your dream team and you get the skills assessment process under way.b) The CV as part of your Game Plan You don’t start with the CV. to start a real day of work. to activate the well-‐ advised help. why not designate leaders and even enjoy lunch breaks. Bear in mind that each assessment process begins with questionning your childhood dreams. First and foremost : you set the frame. A fair assessment is all about someone’s life. Several efficient assessment tools are out there. advice. As a young job hunter. you get up at 7 :30am on the first day. you have second thoughts about setting up the clock … 35 . software and books available. You set up goals. all of them job hunters. we recover the strength and team spirit we can thrive on so we don’t let go. a group of people. − − As for the assessment process. and on the third day. your regrets as a teenager and your dreams as an adult. « the Magnificent 5 ».m. not about a position to be filled. you share tasks.
Best practices and requirements to draft CVs need a serious update. Done ! Now let’s get ready for the CV. the phone industry. What you get from bureaucrats or teachers. each 36 . The majority of job hunters is convinced that two hours is all it takes to draft their CV. Most of them are obsolete. They all seem to agree on the same 10 years old rules. as it is mostly the case. A whole week is required. boldness or simply relevance .. Try to sort out good from bad and identify the relevant sources : buy or borrow several books. The corporate world. two hours. that is not enough.. standards… Few aspects have been left unaffected. well. CVs followed suit. one day at best. Each training.− Don’t forget to schedule a couple of days to consider and draft your Game Plan. The online data also lack innovation. draft and often are hardly understandable. The worst CVs ? The « CV Ctrl C-‐ Ctrl V » ones. No way. These CVs follow you nicely from the early days of college graduation on. a) It’s research time There are several dedicated books on the subject in every bookstore. the way we communicate and the world we live in have all gone through an amazing evolution : the web. Not two weeks or. surf the web and ask recruiters for advice. b) It takes time to draft the CV I allow myself one week to draft my CV. The recruitment process definitely accounts for that : most CVs and letters of motivation lack of adequate layout.
you draft your Cv on a blank sheet of paper. and finally. Three different kinds of mails should be sent at the same time : the qualitative mail. to research them. it is taylor made work. there are techniques. their products and their needs . Be careful. Once drafted. their history. For them. determined quantities and objectives. you will dedicate time : the time to get to know them. These companies are your prime choice : that is where you would like to work. c) Sending your mail You will need a spreadsheet (or a squared sheet of paper). to adjust your letter of motivation. Determine one day of the week to send your mail. − The qualitative mail : you should target your favourite companies according to your skills. the quantitative mail and the opportunistic mail. you need people to read and proofread it. Any job search starts with a blank CV : you start from scratch. Well. your ambitions and your preferences.position is just another line added to the original CV. The stakes are high now. tools and DIY stuff available out there too. you will now dedicate two days to your letter of motivation. When your CV is done. Sending CVs requires dates. as mentionned earlier in the book. With the assessment on your mind. the time to draft your CV once again. Practically. you throw this kind of CV into the trash can. don’t send out more than 3 to 5 qualitative applications on a 37 .
as a result. Each application involves : a research phase. As for advertised positions and unsolicited job applications. the rest of them are overloaded (what has to be done before the week-‐ end !). it is all about quantity not so much about the follow-‐up. including the search for contacts you might have on the inside (sponsorship. to cash in on a « lucky shot ». anything… 38 . This process involves a follow-‐ up over the phone. Have you got my mail ? Has it been addressed to the right person ? May I email you one copy ? Also. The follow-‐up calls will be placed on wednesdays or thursdays. The quantitative mail : CVs are mailed in bulk. someone you meet. it involves a specific preparation to the interview. The opportunistic mail : This is a very specific process but you should dedicate half a day to take advantage of any particular opportunity. the research and the follow-‐up are assigned during the whole week. You send the mail on mondays. support or cooptation). Those mails are sent all week long.− − weekly basis. an approach you decide upon and a customized draft of both the CV and the letter of motivation. It may come from randomly surfing the web. The mail is not as qualitative but it nevertheless requires the usual research and follow-‐up over the phone. so it is delivered on the right desk by tuesdays. a former colleague can tip you off. Fridays are not recommended : for some people the weekend has already started. You determine a planning for this type of mail as well : no more than 20 on a weekly basis.
To make sure the mail has reached the right person. The letter should be specifically focused on the company‘s needs. The unsolicited application appears like one of the most commonly used and efficient approach. The candidate should market himself as one unique product. more deliberate. online vacancies on the company’s web site. it should be almost intrusive. Let’s rephrase 4 simple things : ü The unsolicited application : without any prior job ad release. ü Seeding by calling : There is no CV without a follow-‐up over the phone.Don’t discard luck during your job search. therefore he is one of a kind. products or management . issues or expectations. Fact is : 100% of the people hired have applied. Most companies don’t advertise vacancies. or hiring away from its partners. They use straightforward techniques : cooptation. the candidate mails his CV and letter of motivation to the company. the letter of motivation should be reworded : more dynamic. Some of its key elements can be refered to : proposals or references related to its services. The candidate doesn’t matter. to 39 . But mostly. don’t turn your back at what may appear imposible. This candidate is off the traditional job ad channel. he is motivated. headhunters. The CV is focused on the targeted company’s needs. clients or competitors. the solution he is providing does.
get the interview. Techniques are available. But for many candidates. 40 . This one phone call is crucial : it is do or die. mostly related to online sales. to introduce oneself or to start convincing. to catch a recruiter’s attention over the phone proves to be a difficult thing to do. To talk over the phone seems to be easy. I sell myself. almost an act against nature : I talk. to answer a question from a recruiter or. more generally. I open myself to a person I don’t meet face to face. You need to practice. your CV can either land in the trash or lead you to the interview.
30 seconds. f. The terminology gives depth to what you want to say. drive and enthusiasm. its competitiors and its business partners. its history. Another 15 minutes to get a clear picture of its environment : its market. Someone from HR does not have a clue about the technical requirements. b. e. it only takes 15 minutes for anybody with a fair knowledge of Google to gather enough data regarding the company. 10 are about your professional skills and 10 are about your people skills. For example. 41 . Practically. don’t forget that : a. Always end with a proposition (not a request !) for a meeting within the next 5 days. whereas a Department Head or a potential colleague basically need reassurance regarding your technical background . Thirty seconds then : 10 are about the recruiter’s company. Heads of department are generally available before 8 :30am and after 5 :30pm. its products and its referrals . ü On-‐line research : thanks to the web. that is all you have to introduce and sell yourself. c. the data is then gathered on index cards or on a spreadsheet. It must convey your energy. d. No secretaries to block calls at those times.
h. Name of the company. List of products and services available f. Name and phone number of future boss d. Perhaps you should google the people you will meet. Main competitors with their strengths and weaknesses. Name and phone number of Head of HR c. Business partners and/or main sub-‐contractors g. Date of application mail and follow-‐up e. business field and sales figures b.Check-‐list for the targeted company : a. Interesting : the person I will be meeting tomorrow plays golf…So do I ! 42 .
he is taking a risk. ü Cooptation : When an employer decides to hire someone. The new guy should have the requested set of 43 .
you redraft your CV and the letter of motivation. During your job search. the staff is asked to come up with names of candidates. He will adjust his CV after a better understanding of the expectations of the corporate world. he has already been altered : not enough (or too much) time spent researching companies. the candidate should work on his CRM approach (Customer Relation Marketing). he should be a team player. By Week 2. On the agenda. d) Adjust your CV and manage your mail Very quickly.skills. An inaccurate analysis of the job market. he should get along with the clients. This is more reliable than a recruitment procedure open to anyone : less candidates and of higher level. Now. content too far from the realities of the corporate world. The feedback from the employers will dictate the planning of your mail and its follow-‐up. the employer asks his personnel to find « a gem ». every second mondays. The selection is easier: the staff is reluctant to introduce sub-‐par candidates. This is what cooptation means. Following an internal notice for a vacancy. … whatever the reason. or of its objectives. or on the follow-‐up 44 . you will be forced to a by-‐weekly review of your CV. of its layout and content. poor drafting or inadequate layout. your CV needs a radical change. the once alleged perfect CV appears to be inadequate. It often involves a finder’s fee. An irrelevant candidate is bad PR. he should be reliable and honest… To limit these risks to a minimum.
2 simple things to rephrase : ü The different versions of the CV : Few candidates apply for only one job. The same goes for the letter of motivation. Most job seekers aim at various positions. then no. Each one targets a particular position or business field. the origins. as well as quantitative and opportunistic mail should be rescheduled. in relation with the size of the company. most CVs are digital. interview propositions or petitions for complementary informations The qualitative. Year 4. Perhaps : the reference of the vacancy 45 . too little or too much feedback. idleness as a result of poor or inadequate feedback or mail. The name should include : 1. Careful. sometimes totally unrelated.by phone. or the company’s and/or the recruiter’s operational language and culture. Name of the candidate 2. Generally. Vacancy (not your diploma !) 3. past dreams or old ideas. you should draft not just one CV but several. The file name should meet some requirements. Several explanations : the diversity of the candidate’s academic or professional background. Two mistakes to be avoided : the work overload caused by too many answers from employers or the lack of activity.
Often. The needs refer to the technical or interpersonal skills required for the position. his products. backgrounds or sets of skills. The applicant can take the initiative and voluntarily detail his current needs to the recruiter and therefore profile himself as the answer to them. The client. all these terms are instrumental during the recruitment process : 1. his market … but also his expectations. It is not easy. you should research your client : his background. The expectations refer to the requirements or requests put forward by the recruiter in the vacancy release. The recruiter has an idealistic idea about the perfect candidate : he will either be the answer to his problems or a true wall against his difficulties. The CV and the cover letter are the perfect tools for that matter. They can work consciously. 2. It is more difficult to identify the preferences. In short. In this case. always the client CRM : Customer Relation Management. 3. or the almost magic solution which will allow him to save or keep his company. But it is not limited to that. 4. The recruiter may prefer a certain type of profiles. Usually. the needs and the expectations mentionned on the vacancy are different things. and sometimes unconsciously. the recruiter is the client. the design. the typography and even the writing style used in the letter of motivation (and the signature !) will have an impact on the perception of the candidate by the recruiter. 46 . his preferences and his wishes. his needs. The colors. but you can do it.
then the letter of motivation. 47 . More than for the CV. you draft the CV(s). You will need a couple of days.e) The letter of motivation First. You will ask for advice or for help.
both the CV and the letter of motivation should be adjusted. the objective should be one interview every two weeks (or three) with an answer ratio of 60%. in order to outshine the competition. the objective should be one interview per week. Change them Or there is a lot of competition on the markey (lots of job seekers. job seekers are aiming at a certain number of weekly (or by-‐ weekly) interviews. few vacancies). More agressive. the current trend within the job market. f) Numbers on his agenda There you go : you’ve done a rough draft of your planning. Practically. How many of them ? it depends on the vacancy. how old the candidate is. In this case. For higher skilled positions. or his qualifications. more straightforward. For lower skilled positions. 48 . Now. with an answer ration of 35%. (in Part 2 of the Brutal Method) ee will see that there are simple methods to draft a killer letter of motivation. If the answer ratios are lower: − − Either the CV or the letter of motivation need a new approach. you’ll add objectives : how many interviews should you get ? Usually. with numbers and dates. The same goes for the interview : just one and you are out.
Each mail. a pain in the butt or a loser in his company. Consider those documents as a work in progress : they represent a never-‐ending process. Symbolically. believe me : it won’t be you. It tells the recruiter : it won’t be him. It shows on their face. It works. on their body language.The question is : « are my interview skills up to the standards ? ». each interview gives you the opportunity to review. You should welcome the competition and enter the 49 . the candidate switches into action mode. You should question yourself. They look like they are responsable for all the miseries in this world : « sorry for being here but i simply wanted to give you my resume » This is a classic : most candidates (notably senior ones and people unemployed for a long time) persuade themselves they will fail at the interview. something to stand for. c) At the coffee break Candidates usually enter the interview room and introduce themselves to the recruiter as Calimero’s twin brother. amend or re-‐draft them. Therefore it is important to draft those documents at the earliest stage of the process. « It’s me or them ! ». He has something in his hands. something to give out. Nobody likes a depressive victim. This may sound offensive but this is successful Job Search 101. Note : Both the CV and the letter of motivation are crucial. on their tone of voice. review your strategy or find new ideas.
you should stage the decision. This is not stupid at all. bulletproof with certainties. confidence is universal and contagious. Which certainties are we talking about ? It doesn’t matter.battlefield as a winner and not as a loser. Convince yourself Conveniently. stand in front of the mirror and talk to yourself. but it is not. 50 . If you are convinced to be the best table football player. persuaded you are one of a kind. a small group of committed and devoted people around you. This nest works like your base camp. up to the standards…You are the one they are waiting for. This is a statement. Even worse. Solemnly you tell yourself : THE JOB IS MINE ! Dress up. the only person who can convince yourself is you ! Build a nest : with a clear goal in sight. nobody can help you : like the guy who wants to quit smoking. It may appear easy. then it will be a piece of cake to convince yourself to be the best developer or the best secretary. it is my decision : THIS JOB IS MINE ! 1. or if you cook the best crumble. or worse as Mr Nice and Candid.
I use a simple technique. and even more so… Do the same exercise for the position you are aiming at. it is not. at mixing music. So stop being Calimero’s twin brother too. Focus on your expertise and challenge yourself. Pick up one skills by which you stand out in your family. 51 . at riding uphill.This nucleus of certainties is the cornerstone to your success during the interview : the recruiter feels it when it is there. … − I can punish if … − I am there to … − I have solutions : … − I am taking full responsability. Finish the following sentences : − Whatever happens. 2. and feels it when you don’t have it. at cutting a flower. Build your nest and verbalize what you just went through. You cannot convince the recruiter if you are not persuaded yourself. III. Prove yourself that you are the best at cooking chocolate. or for a set of skills you have. well. it will make you smile but it is efficient. Build a nest For those of you who think it is easy. During my training sessions. Never forget that the motto « I believe I can fly » is crucial during the interview. II. I.
then you start drafting the CV of the letter. Build up your certainty first. 52 . 3. If you don’t trust yourself. Don’t write anything before you say « I’m so sure about it » This certainty will come out naturally expressed on your CV. and mostly on your letter of motivation. this lack of confidence will show : you will come up with a poor CV and an unimpressive letter.
d) Planning : a practical summary Week #1 53 .
tips 2 days To draft m y CVs 2 days f or each CV To draft m y letters of motivation 1 day = 1 letter Analysis Week #2 Drap Mail To plan the m ail and the follow (to adjust the CV and the letter 1 day Tip Practice your signature. make something nice of it. something deliberate and professional.Preparaoon Création de sa capsule : « I a m the b est ! » 1 to 2 days To draft m y dream team : « I w on’t be a lone ! » 1 to 2 days The Game P lan : dates and objectifs 1 day The Review : « W here d o I c ome from a nd w here am I g oing to ? » 2 to 3 days Research : books. Most signatures don’t represent the person but reveal his weaknesses. 54 . w eb sites. Don’t let it become your weakest link.
The game of Monopoly. you had to play and play over again in order to collect lots of Title Deed : and there. is teaching kids real life lessons : − Lesson #1 Hide your objectives : « Train stations ? well. Also. was stealing your train station away from you. And then. with luck and strategy alterning. don’t share your tips with anybody : there are very few gratifying well-‐paid jobs out there. not really. before you enter the interview room. Keep some of your cards to yourself. you had to collect properties. Playing Monopoly. money and rents step by step. » Threfore. the person you helped in the previous round so he would not go bankrupt. without touching it. don’t show too much enthusiasm. 55 . And there was nothing you could do about it. one stroke away from the much coveted fourth train station. you end up in jail…worse…without collecting money as you pass. In jail.Chapitre 4 : It takes an army to fight one a) An introduction with hotels and prisons Remember the sad and cruel « without collecting money as you pass ». you cannot build an hotel there. you would over-‐motivate your « opponents ».
but do we know who the Good Samaritan was ? After a few months. like an animal in danger. − Lesson # 2 While some people easily forgive other people – forgiveness being a very judeo-‐christian attitude – gratitude is more difficult to come by. don’t be naive nor candid. Be fair and honest. We all know Judas. to find a job is a matter of life and death : no money to pay for the rent. Don’t rely on your opponents’ humanity. 56 . to buy food…our very own old ethological demons come back to haunt us : our survival is the only thing that matters.
there is a yellow demarcation line : to the left. their game plan. those who make it. just like in any B movie. also. 58 .− Lesson # 3 Know your opponents. to the right those who complain while watching others step over them. this is not the most easy thing to do. to be aware of your strengths and weaknesses. In the recruitment business. their weaknesses . at all times. To provide equal opportunities to everybody for a fair fight. This almost military approach is causing anger. you should master the general framework of the game and. it is pure logic and common sense. The objective of this book is to provide everybody with the same weapons.
Equally and ideally. your Dream Team and yourself you should scrutinize the field of operations. the candidate starts with a serious handicap. your strengths (your assets). those informations are indispensable. This introduction has been agressive on purpose (troops need to be motivated again !). 59 . your target (the position you are aiming at) and the way the opposition is considering you). In other words. fighting a war included My assets My image My posioon The compeooon The target To gather data about the battlefield and the opponents. Target 4 essential elements : the opposition (your opponents and the recruiter of course). he doesn’t start the fight on equal terms. that’s usually a job for Special Units or the Intelligence Department. Without them.b) It’s all about the method.
take a pen… Roll up your sleeves. but it gets too heavy. the company.Switch on your PC . 4 elements absolutely necessary to analyze : the job market. this means work : you need to analyze. The crisis is not inevitable. analyze : • the consequences of the crisis 60 . creative people who would relaunch their product line… Practically : 1. practical and simple approach. a) The job market The job market (or more precisely. you must scrutinize it. Companies are in desperate need of salespeople who would bring in new business. 1. managers who would put things straight. The target. the vacancy and the recruiter. research and put into perspective. its circumstances and current trends) plays an undefined part. Determine the business fields you are aiming at For each field. My preference goes to a limited. Analyze the job market globally : is it optimistic ? Pessimistic ? Are there profitable niches ? Is the crisis (or the sunny break) there for the long run or is it just temporary ? 2. Know your target To reach your target. it turns into an opportunity for those who can make the most of it. Any salesman would tell you : know your clients first. Note : Some writers include other elements in their analysis.
The company index card : 61 . but in the long run they will be instrumental to a successfuk career…knowledge is power. To draft those cards represents a substantial amount of work. its expectations As for any qualitative approach. this can be your get-‐out-‐of-‐jail card during the interview) the expectations or needs as far as recruiting goes the trends in the recruitment business : hiring. others will stop you (don’t waste your energy !) b) The company : its culture. sub-‐contracting… the discriminating criteria : some will help you (highlight them in your letter of motivation). its business partners. its teams.• • • • the opportunities the crisis can create (very important. its products… Practically : Create an index card for each company. interim. its hiring trends. its company should be extensively researched : its core values valeurs. its needs. its competitors.
62 . not only 1 The prescriber is the person who influences the consummer in his choices or in his purchase decisions. It requires research and a fair bit amount of imagination. or work colleagues. or the names of their CEOs. address. Eventuellement : son histoire. For example. Prospective analysis : How will the market. The recruiter meets a candidate who. Products or services available (or offered. decline or be able to adapt ? This is not an easy analysis. number of subsidiaries or franchise network and turnover/sales. or the social background. good or bad. 2. the purchase of a car is greatly influenced either by kids.1. for non-‐ profits). the prospective talk. the company and its products be like in the next 5 years. or friend of the parents. (when seemingly improvised) makes quite an impression. Overall description : Name. its history. 4. Will they expand. Possibly. Main accomplishments. its subsidiaries abroad. For each of them: − Brief description − Target audience (or prescriber1) − Strengths and weaknesses − Rival products (or services) 3. During the interview. mainly. legal form.
the Head of the HR Department. its main departments. and their Heads. 6. Practically: 63 . the opportunities and the potential developments for his products.masters the current issues at stake. but who comes up with a medium-‐term vision about the risks. Many people will be reading what you have sent. Or not). the in-‐house psychologist. together they will proceed to the first selection (awarding the first ticket to the interview. c) The person I meet Between the company and you. Its management structure. the recruiter stands in the way. He has many disguises. In most cases. he can be your future boss. one external agency or a future colleague. Especially the department you are aiming at. The main business partners and its competitors. 5. the same people will be attend the interview.
ask for his posituon in the company In both the presentation and in the letter of motivation. Be discreet so it will look spontaneous.name@xyz. You will be able to determine your contact’s email address.com or f.com. Some specialised web sites an give you access to those informations as well. an alias. Every company has a logical way to allocate their email addresses. Analyze their email policy. this would look bad. Use the search engines. Try to find the personal email of your contact person2. does he have hobbies ? Has he published articles or books ? where has previously worked ? You might be able to use those informations to your advantage. But don’t send your application to your contact’s private email address.− − − − Before sending your CV (even in the case of a press release). 64 .com ou firstname_name@xyz. one fictitious email address is activated to receive the applications (email@example.com).name@xyz. 2 Surf on the company’s site. whether it’s firtsname. include the exact name of the person (be careful to the spelling !) Usually. call and ask for the name of the person you should send it to.
as well as the poor output rate. Your analysis will take into account the technical and logistical weaknesses. The recruiter must be persuaded that you have mastered those abilities prior to the interview. 65 . you need to walk the talk : you should know all the technicalities. Everything related to those skills must be within the scope of the prerequisites. d) The position When applying for a job.
JTML. personality. Example : The company TECTI is looking one IT technician for its Help desk. it is all about lists : the list of your previous jobs (number of years or duties). Practically : 1. your background and your technical skills are not enough. The applicant describes how he can add value to the position…highlighting both his technical and people skills. Those details will tip the scales. I understand that if you draft your CV you must be relieved. There will always be a candidate with a more relevant background and a wider set of skills. stakeholders… 2. one drilling machine. Requested skills : ASP. or being able to develop a project or write anything.You get the message. Up to this point. The position also requires people skills. and the list of skills (or softwares) you master. Short description of the vacancy (10 lines max) : objectives and related duties. it is not enough : there is more to you than just being able to use one welding kit. Unfortunately. a sense of humour and social manners. JAVA and CSM (one of them) Your proposition : 66 .
− − Technical skills : to add one DB interface (for example ORACLE) People skills : crisis management. capacity to explain abstract concepts for computer non-literate people My CV YES Skills related to the position: … … … Requested technical skills : … … … Complementary skills : … … … Requested people skills : … … … Complementary skills: … … … NO 67 .
when and how. Description of prerequisites : what is necesary to the position. Skills related to the position: … … … Requested technical skills : … … … Complementary skills : … … … Requested people skills : … … … Complementary skills: … … … My CV YES NO 4. My CV YES Skills related to the position: … … … Requested technical skills : … … … Complementary skills : … … … Requested people skills : … … … Complementary skills : … … … NO 68 . other skills are required. other might be suggested to improve collaboration.3. Description of collateral functional supports : who is helping me. To manage the situation. to make it work properly or to improve it.
whether technical or human. They should allow any motivated candidate to get a complementary training to fill the gaps in his education. Description of delivrables : what the job actually produces or delivers.5. or to acquire a new skill which would give him the hedge during the interview. This could also be the stopping point : if you don’t have the necessary skills nor the time or the opportunity to start the required education. The recruiter would consider all of them. others are implied (can he do it under water or in vacuum ?). Skills related to the position: … … … Requested technical skills : … … … Complementary skills : … … … Requested people skills : … … … Complementary skills: … … … My CV YES NO What should I do with those four figures ? The GoNoGo approach : should I go ? yes or no ? 1. This will help you get a picture if you have the required skills for the job. to whom and how does it transfer to. some are non negotiable (a spot welder must be able to weld). 69 . The candidate should determine whether his application is relevant or not. 2. 3.
face-‐ to-‐face. he is developping new weapons. The suitable candidate is gathering valuable ideas for his CV. The « this is who I am » approach : 4. One day. each rejection brings you closer to your next evolution. so does each interview. Just like any Pokemon. you need training. He can prove he has the required set of skills but on top on that he is adding priceless qualifications : precisely those required by the position. and mostly new abilities. the fight contributes to its evolution. the letter of motivation and the interview. 70 . you’ll meet the Boss. The Pokemon improves with his training. The recruiter is bluffed : the weapon is yours. In addition to the training. Each training session contributes to your developement.
A single recruitment campaign results in dozens. Know your opponents Your are seldom alone. Remember that you should try to know (and this is not easy) : − − − − How many CVs have arrived ? Which ones have the edge ? Is one of the candidates already working for the company ? What is their competitive advantage ? Which salary expectations do they have ? 72 .2. even hundreds of applications.
He had a loud and harsh voice. will open the doors to the recruiter’s office. you place the heavy machinery at the forefront. during the interview. ahead of the pack : be suspicious. and you keep your efficient and mobile troops there in some grove. He was permanently sweating. It is not a done deal. Everybody wants to go after you.Situation #1. Unfold the map on the table : just like Caesar. 3. You have the most unconfortable seat. then the oldest. If you appear to be the right candidate. Knowing that. First you will be the most expensive candidate. It is not over yet. It was not easy for him. or in between two sentences in your letter of motivation. let the recruiter gradually make up his mind : you are the best (don’t tell him. There. he should come to this concluson all by himself !) Situation #2. in one announcement banner. Walk on thin ice. you are swimming with the sharks : cheer up. you activate your swift resources : your asset cards. Know your features In college. numerous and powerful footsoldiers. There is a fifty-‐fifty chance now. You touched him. The heavy machinery. So you are not ahead of the pack. The recruiter’s certainties are challenged by the qualities you kept to yourself. we thought we were at the Parthenon. you need a game plan. You haven’t won yet but he is having doubts. his right hand mopping up his forehead and the top of his head with his embroidered handkerchief. He could not conform to the the usual 50-‐minute lesson format : 73 . our latin and greek teacher was a big man. and then finally you are the best one.
as pathetic as he was near the end of his life.he was as passionate as a young Harry Potter. 74 . A greek lesson by him was just too much for us to bear.
technical qualifications, as a wizard in ancient greek, even with great
Some jobs require a special personality (a math teacher in a troubled
suburban area), a certain level of fitness (life guard at Brighton beach),
a quiet and patient personality (working at a check-‐in counter at
Heathrow Airport), good looks (model or singer), even an age limit
(cashier at Sainsbury’s should no older than 45 years old…).
The Ruthless Method introduces a different approach regarding the
review process. One of the chapters examines the features :
The « + »
– Technical skills
– People skills
• The « -‐ » to be improved towards « + »
– Visible / non visible physical features
– Clutural, regional or religious affiliations
This is a sensitive matter.
Rather than starting from the current situation, which may prove
delicate, the candidate is being thrown back to his earlier years : back
in the schoolyard days, which status did he enjoy ? which was his
favourite game ? was he a leader or a dreamer...
The seminar on the review process will allow you to rebuild your
personal history, where there is only a meaningless list left on your CV.
4. Build your image
The warriors are facing each other. The old lion is bumping chest, most
probably for its last fight. Standing tall on its front legs, it seems huge.
Young Yvan, the War Lord, his body covered with paintings, can hardly
move. His powerful armour is impressive. His new weapons shine,
sending white flash lights towards the village.
The young lion cannot wait : bent muscles, prominent and powerful.
Showing teeth, grunting and ready to jump, bite and kill.
The village is located on its territory. Everybody is armed, everybody is
shouting. Traps are hidden, allowing for excessive self-‐confidence. The
eldest stand in the first row : nobody is afraid, we are immortal.
Tonight, the village won’t be destroyed. After two attacks, Yan stopped
the fight : the traps and the self-‐confidence among the people won.
The young lion fled, too.
reason) and of its codes.
During the interview, we will see that it is all about the image. The CV
and letter of motivation converge towards 3 requirements : support,
content and layout.
The next chapters will examine how to format or sometimes stage your
« All the great things are simple, and many can be expressed in a single
word», Sir W. Churchill is right : and the more important it is to
express, the shorter the message.
As for marketing, the birth of the WWW placed Imprint
Communication under the spotlights.
Imprint Communication is based on a simple premise : everytime you
meet somebody, your brain creates one index card.
On this index card, you will file all the data you have gathered
regarding the person in question : his overall aspect, the way he
expresses himself, the way he thinks, his sense of humour (or lack
Experiences Memories …. the experiences your shared together… everything about this person will be filled here.thereof). Mr X personal index card Various Informations The imprint leads to the catch The storage point 79 .
Therefore the impression you will make to the recruiter is there to stay. delete or modify the informations…Everything goes. It is the first impression. not deliberate. important or not. What kind of first impression will you make on the recruiter ? which qualifier will best define you ? 80 . one with your name on it.The index card is filled with data. The outline illustrates the key role of this first impression : it is the imprint which will fix the card in your memory. This is the imprint this person left « in your nerve cells ». Your brain will automatically update the index card. it is its storage point. The first impression remains. to the contrarym it is simplistic. It is limited to one single word : one adjective or one qualifier. about the person. In other words. The recruiter sees you (with the occasional exception) as newcomer. which will allow you to find it back. Your judgment will evolve over time. somebody he meets for the first time : as result he will also create one index card. You cannot change it. Psychologists have also demontrated that this first impression is elusive. so will the person. Except for one thing : one piece of information cannot be altered nor deleted. You can add.
20 CVs. recommendation. they don’t know who you are anymore. 20 81 . the way he walks. the way he dresses up. …. Candidate’s index card . requests. letter of motivation. your feedback but also the way he looks. CV previous collaboration… e-‐reputation…. the recruiter will keep in mind : his CV. All these informations can be altered (you can make up for any blunder during the interview). The imprint leads to the catch The storage point Regarding the candidate. At the end of the interview. his answers to his questions. They met with 20 persons. in case you face two recruiters. presentation. all of them but one : this first impression : it is there to stay. Professional background & skills Behaviour.
team player … – The same goes here : skip aggressive. the Riff is guitar sound. it is extremely difficult for them to discern who is who. the ugly or the blond). The Method introduces a special approach. the funny woman. To do that. it is the clincher in our job search … so be it ! But why shouldn’t we make the decision : let’s choose and impose this famous imprint ! The tool is already : it is the Riff. the black guy … If the word is a positive one. no more than qualities. or worse. the dynamic guy. no more than three flaws – Skip the obvious : motivated. they often use one word : the stressed guy. it’s ok … if it is a negative one. both fun and efficient : 1. the tall guy. alcoholic. Same goal here : your tune should remain in your recruiter’s ear. the professional guy. Originally.personal histories and even if they use the pictures. a little song. thief … 82 . it’s not good at all! It is that simple : our first impression works like one pedestal. simple. Step 1 : Choose your riff To determine the one qualifier which describes you best is not easy. when it relates to the physical appearance (the fat. which will be with you the whole day. List your qualities and your flaws – Practically.
Among those qualifiers. determine which one is the most marketable to the recruiter : that’s your Riff. – It either fits the corporate culture – Or it is an added value to the position you are aiming at 83 . This qualifier will epitomize the first impression you make to the recruiter. stubborn into determined.– Turn your flaws into qualities : nervous turns into dynamic. manic obsessive into disciplined … 2.
weight) or related to your personal situation (religion. authority or creativity. get you the job. not your qualities. Mes défauts peuvent s’avérer pour certains postes des points forts (pourvu que vous puissiez bien les choisir et les présenter de façon judicieuse) Which quality will fit the job best or will match the corporate culture ? My flaws …… …… …… My riff Sometimes my flaws can be assets : they will offer the company what it is missing in discipline. they don’t hire you so you can have a good time. sexual orientation …) The job market is not your typical friendly party.My qualities …… Nos qualités professionnelles ou humaines. but you get hired so the company can take advantage of you. disability. Don’t be surprised if your flaws. Instant advices : – – Don’t get trapped with a Riff related to your physical appearance (skin or hair color. 84 . Attention …… …… peuvent parfois vous desservir….
It takes a strong temper to manage of night crew of 180 … – Equally. the friendly guy into the gossip guy. the disciplined guy into the inflexible guy… Bear that in mind for the interview ! 85 . the recruiter often turns your qualities into flaws : the nice guy turns into the candid guy.
or to test you in a foreign language.you are under stress and it shows.Avoid the following pitfalls: A) Don’t deliver above expectations : no lie. eager… You should stand out. D) In between sending the CV and the interview. Don’t pretend to be a peaceful person in order to please the recruiter. energetic. Get ready for this interview. B) Always stick to the same Riff : change your Riff to match the position or the company you are aiming at. 86 . the Riff thrives on your qualities and flaws. a detail. the recruiter should hear just this one thing : your Riff. you may get a call from the recruiter : sometimes for a complementary question. C) Be conservative : professional. Be energetic. In the tone of your voice.
You introduce yourself as a disciplined person : the address. 5. 4. The syntaxe of your letter of motivation You are a pro. it should sell too ! 6. your CV shouldn’t be like an off-‐putting catalogue. The way you write the address on the envelope.Step 2 : The variations of your riff Once decided upon. orally and kinesthetic. it will show up on your opening banner. Your signature Yours is a friendly Riff. And most of all. come up with a new structure. your signature must be open. play with the layout … Your CV must be creative. the opening banner Whatever the Riff. (banner present at the beginning of your CV 88 . How do I make the first impression off it ? You should give it a variety of forms whether visually. you should impose your Riff to the recruiter. the stamp and the envelope must be beyond reproach. Everything should relate to your Riff : 1. solar… 3. your letter must be professional ! 2. The structure and the layout of your CV If yours is a creative Riff. The content You are marketable.
Tip Forget the advice of your sucessful uncle. everybody is proud of him. got his job interview back in 1997. The poster man of the family. 89 .
Back in the days. And finally. 90 . The How-‐to guide he used had been written in 1980. he followed the advice of somebody who died more than 10 years ago. the telephone was there but not the internet.
91 . then he would have been something else than a wheel in the mechanism. I’ve had it. Crushed and most of all dragged by one faceless « ogre ». Chaplin looked really small. the community. His last words were : « François. one participant was comparing himself to a sad and fallen hero from the movie « Modern Times ». there is nothing unrelenting or unfair in the etymology of the word gears. Next to the machine.Chapitre 4 : The 3-‐wheel mechanism of the CV This chapter will examine the heart of your CV. It relates to logic and efficiency. Which features does it have ? How does it work ? a) The « you’re not in sync » intro During one of my seminars. » Yet. But what would have happened if Chaplin had understood the machine ? If only somebody had explained to him how it was working and his own role. « My job is to produce cars so kids can go on holidays ».
but nowadays it can have other types or forms. as the CV on a PDF file. When we enter inside this machine. When it starts working. nothing comes out… b) The support The CV is usually written and printed on paper. In reality.Support Content Layout Figure XXX : The wheels of the CV Legend : There is something mechanical about the CV : either it is spinning or it stops. we discover a simple mechanism : 3 wheels constantly spinning in sync. is in full color. the o-‐line CV and the video CV. the CV is slow. it is all colourful and lively…a true storytelling. its bowels. 92 . With an ill-‐manufactured mechanism. digests. The drawing is in black and white. everything is confused. Pretty chaotic … With carefully manufactured and maintained wheels. the CV on one CD Rom. the wheels are squeaking. the epigastrium of your CV. it chews up lots of information. transforms and communicates them.
do does its efficiency ( Il perd 20 % de sa lisibilité. all flat.1. it conveys a sense of global community and intimacy of contact no other support can give. que la majorité des CV informatiques sont imprimés. Practically. Sachez. Do the test : fold your CV 1/4 or 1/3 of the way. 93 . Its visibility loses 20%. the folds turn into black stripes upside down). the support itself can either lead to rejection or be a liability to the candidate : 1. The Rejection level (1 Cv out of 10) concentrates all discriminatory mistakes : • your CV smells (perfume. alcool. • Like the envelope. donc de son efficacité (when you photocopy it. The paper CV It remains the format of reference. The trip won’t have him crumpled or dirty (mailmen eat croissants in the morning and French fries at noon too !). that most digital CVs are printed. This is no small detail. • Graph paper or paper with holes. ready to be read. crumpled or torn. Be aware. the best paper CV is sent by e-‐mail. or folded. The paper format is reassuring. It will be all clean. The email has one advantage : your CV wil remain spotless. for example. tobacco…) • it has stains. Paradoxically. par exemple. • Spelling mistakes to the address or the name of the beneficiary.
thin paper sheet is being used. Generally. 94 . • Not too thin (you read through it). without being descriminatory. • The A4 format is the norm. • The paper should be spotless. are a liaility to your application : the first impression is negative. The Liability level (1 CV out of 30) refers to all those mistakes which. 2. not too thick. a 80 g.
use an ink pen on the paper CV. The impression is negative : « I’m afraid. They evolve with the times. scan the signature and cut and paste it on the cover letter. whereas for the PDF format. huge or graphic signature … We know you are the best candidate. but let the recruiter find out … Our signatures have been following us since we were 12 years old. Sometimes they become more emancipated. • When you sign. use one ball pen. the name is calligraphed and the letters are identical to the ones 95 . more restrained… Some of us appear to have kept their old signature : always carefully crafted and shaky.• Not too ostentatious either : no manila or coated paper. all alone in the middle of this sheet. • Avoid the aggressive and various time crossed signature. no narcissistic. • Don’t place the signature on the edge of the sheet. more creative. • No photocopy : the recipient must be persuaded it is unique even if the application is ranked 58th out of 200. I need an edge to lean on! » • Finally. no letterhead (except for our notaries and lawyer friends).
Why not. or the retarded in the group (at worse). not with your picture on it! • The address is beyond reproach : you can read it. • The envelope must be spotless : white. or mommy’s boy (at best). • Don’t forget the return address on the back. rectangular. sorry for the computer literate among you guys. • Use a ball pen and. or worse (it is now possible).dating back from our early schooldays. • Use a regular stamp. no computer generated labels. with the stamp ordenly stick. it meets the international regulations and is without spelling mistakes. 96 . you will appear like a rigid person. No Simpsons. no Superman. But during the interview.
The mail is a rare commodity. most of all don’t forget to : Check if your CV and letter of are well in the envelop before you seal it! 3. Ouch. the e-‐mail is the norm. the fax is now considered like registered mail. the Internet has been reshaping the world and the way we al communicate. The PDF CV For the last 20 years. The vast 97 .
For example : Flickr.0 »4 approach/process.oasys. telephony and wireless everywhere. even with a zero timeline. 80 % of the recruiting agencies prefer to get CVs per email. Some users might have problems to open your documents (CV and letter of motivation). it is difficult to apply for a job nowadays. use the PDF format : PDF files cannot be modified/altered. For example. your PC will work under Windows Vista and therefore with Word 2007.majority of companies. 2.0 web. FaceBook… and all this waiting for the next trends to happen. such as 3. have elected this « 2. They can be transfered. Your layout is permanent. most computers work with Word 2003. This axiom is : without a internet connection or an email address.0 sites offer basic content . one function allows anyone to access all the versions of the document since its − − 4 2.fr) 98 . − Your documents are compatible with everyoperating system on the market. YouTube. If you buy a new computer for your job search. But careful. − Within Word and most word processors. Unlike the original Web. 5 Survey by Oasys C June 2007 (available online : www. they provide one online framework activated by the users.0 designates the current WEB. stored. according to one study published in 20075. it won’t be altered by earlier software versions. the internet users play a major role now. synonymous with speed. no Word file (or other office softwares). Thus. printed and evaluated more easily.
mistakes, the modifications (to hide a gap ?). Worse,
surprisingly he has access to your friend’s CV, the one you
used to start yours (it was so nice !), you did not change
anything regarding the motivations, the hobbies as weel as
the first two paragraphs on the letter of motivation (« really
well thought of ! »).
1. Use Word to draft your CV (or its open source equivalents).
2. Draft your letter of motivation.
3. Save those documents in PDF6 format.
For most word processor softwares, the procedure is the following :
once the document is drafted, proofread and saved, print it as PDF.
When you click on « Print », a window opens up. Select the « PDF
− Give it a clear name.
Bad examples :
Bon exemple :
Mickey Mouse CV – position : cartoon character –
The body of the mail will consist of three paragraphs
you will draft in order to introduce yourself.
This is not a copy of your letter of motivation. It should
be (much) shorter. No argument, just what the mail is
Your document will be automatically printed as PDF file. It works like a
picture (in theory, it cannot be altered and it can be read by anyone). If
you need to alter it later on, start again from the original file, adjust it,
save it and print it again using Acrobat (this software manages all PDF
− Join the documents as attachments (CV, letter of
motivation and maybe letters of recommandation or
any document requested by the recruiter).
− Don’t forget your signature : with all your information.
5. Sending the email : no more than 10 emails at the same time in
case you BCC send (blind copy) emails in bulk. There is always
the risk to have your internet provider label your emails as
This text should meet strict criteria. Book 4 of the Ruthless
Method/Way describes those criteria as well as the method to draft
those cover emails.
Ouch, most of all, don’t forget to :
… not CC send (visible copy) if you send emails in bulk, for the
qualitative approach. The recipients would learn about the other
companies mentionned at the beginning of your email. Not too
professional, not gratifying for the company. The message would
would read : « dear company, you are 9th out of 10 … »
The CV on CD Very fashionable some years ago. The list with the attached documents 103 . It can be distorted or damaged during transportation. movies. e-‐ mail address 2. 3D mock-‐ups… Ouch. This technical support is not 100% secure. this support is convenient for candidates who need to provide recruiters with heavy documentation : pictures. mailling address. Moreover. Your name. the recuiter needs to back it up on his PC – an additional hassle after the paper and the email versions. Motive : unsollicited application. The date 4. proposal of collaboration. phone numbers. first name. Nevertheless. application following a vacancy published in the press (don’t forget to mention the references of the vacancy). use BCC. 3. don’t forget … to stick a label on the CD (not just on the CD case which can be lost or changed).For the quantitative approach. You need to specify : 1. but not so much nowadays. 4. You can buy those CD (or DVD) formatted labels easily.
You should ask yourself : the main features are the position itself. Twitter… For those more experienced among you : to manage your buzz through tags. to edit your CV on-‐line. are you confortable with the WEB as a communication tool ? Your presence can have different forms : − − − − − A blog dedicated to your job search : the CV-‐as-‐blog. comments or shortcuts the Google way. To be or not to be on the WEB : it must be the result of careful thinking. then keep your CV off the WEB. if it leans towards the other side. Flickr. A page. the type of company and its field of operations. or rather. The on-‐line CV It is not an obligation to post.5. an application or a dedicated space on social networks The CV-‐as-‐a-‐web-‐site with a detailed and appealing account of your backgroung Popular Web 2. with a big « + » on the right pan and a big « -‐ » on the left pan : if the scale leans towards the « + » side. or. why not. 104 . a blog where you would write about your day-‐to-‐ day adventures in Job Search Land. be on the WEB .0 tools : Slideshare. it is not always appropriate. your personality. imagine weighing scales. Contrary to what you can read or hear. more accurately. Practically.
to illustrate your CV. Ouch. Your personal data are available to the public. typically consisting of brief portions of scenes from that film 105 . don’t forget that … the paper version of your CV should (more or less) match the on-‐line version the recruiter will have access to ! 6. Go find somebody who can help you shoot a 2-‐minute trailer8. The video CV If you are photogenic. Your current employer may be aware of your intenoon to leave. companies and headhunters Almost unlimited amount of informaoons. links or references available To increase (and control) one's digital footprint Nega5ve Cvs must be consistent (no possibility of duplicate campaigns : two diﬀerent posioons or two diﬀerent ﬁelds).0 : Posi5ve Keeping up with the WEB trend To use and master the communicaoon tools Direct access for recruiters. Your CV could be duplicated and used by your compeotors.Weighing scales 2. it is a plus. 8 Trailer : an advertisement for a feature film.
Your ex may have uploaded his/her « favourite scene » from his/her mobile phone.Don’t overlook the quality of this video. the light. the script and the editing. Ouch. right ? Or. Not so easy. play it spontaneous. Everything must be professional : the framing. 106 . don’t forget …if you give the recruiter a link to YouTube or Daily Motion. if in sync with the vacancy. make sure they can’t find footage featuring other aspects of your life. the phone clip posted on YouTube (linked to your blog or your CV).
bachelor party) and upload it on YouTube.
Sometimes it is funny ; it can also be really embarrassing.
Which informations should I communicate on my CV ? How do I
structure them ? Which ones should be highlighted? Should I keep
some of them for the interview ?
There are no pre-‐formatted answers to those questions. It depends on
the situation, on the position you apply for.
Hereafter, I’m giving you some pads. They are meant to associate your
personal history with the history of the company, establishing a link
Those links work as references, they allow the recruiter (a) to
understand your approach, (b) to consider if you would be a good fit
for his company, (c) to assist him (you suggest the questions he should
ask you, or even, the answers) and finally (d) to determine your main
qualities on the spot and how it can benefit his company.
Go straight to the point
Determine a structure and stick to it
Make it easy to remember
1. The Company is the Queen
You are not the most interesting person to the recruiter, his company
is. He is hunting down the advantage for his company in every lines of
Therefore, two rules :
To talk about your future within the company without focusing
on previous accomplishments.
rough approach : to mail applications in bulk can lead to an
Trap #1 :
To explain how you snapped up a contract to the recruiter’s company
The job market often requires some legal shortcuts : you don’t
mention that to the recruiter. In front of him, you will always be the
2. Go straight to the point
Details are your enemies. Recruiters always say : some CVs are really
tedious ! The essential part is sunk into the amont of informations :
you should only communicate what is really important for the
There are important features in every CV. The recruiter won’t be able
to spot them if the CV is 10-‐page long. Moreover, when he gets to the
tenth page, he will forget what he read before that.
Horse to be called in for the interview.
Put a strategy together so the recruiter would only see them.
Draft your CV according to this strategy.
Highlight the head banner and the headlines.
Trap #1 :
The sticky spelling mistake is hidden there in the headlines, even after
Trap #2 :
Never give a therapist a stick to hit you with, he will use it !
Don’t mention your failures, your deficiencies or your weakness …
3. Determine a structure and stick to it
To be clear, you need a structure.
Your CV tells your story.
Like you would do for any tale, you will give this story a structure, a
framework : with a beginning, unexpected developments, trials and a
religions have 5 Pillars. 5 or 7. there are 7 days days in a week . our civilizations are used to tell things by 3. 111 . The framework The framework is quite flexible. also. Snowy White and the 7 Dwarfs. It is up to you. The span Social conventions have it that. trinity. congruence and repetition. We are used to it : candelabrum have 7 branches. You don’t need to be a great literary talent to be able to give your CV a structure. but you should respect a frame. it is your decision. Three rules to follow though : span. I.
Practically : − Your letter of motivation must reflect the structure of your CV. the structure of your CV and of your letter of motivation should reflect it. 112 . from religions in the Antiquity to the current communication campaigns. It comes under numerous channels. Congruence means that those channels are homogeneous : they must tell the same story. your CV must be unique. according to the same structure. II. The three most commonly used channels are : the CV. the letter of motivation and the interview. the span is everywhere : everything is staged in 3. The congruence Your application is not unique. the co-‐ optation or the letter of recommandation… In order to be relevant. Ideally. remember and accept any piece of information structured according to this span9 more easily. But we could add : the on-‐line CV. 3 is the span for a crisis. 5 or 7 ! Studies showed that we understand. the digital footprint. Examples abound .the 7 Days of Creation and the 7 Mercenaries. 5 for a and 7 for dialogue or explanation. 9 Briefly. all of them.
The banner may well play that part as well. 113 . a family member or a former colleague wish to introduce you. a structure must be explained and repeated. he should understand at all times where you stand in your explanations and where you are taking him to. your presentations or your pages in the social networks. the Little Prince is still right : What is essential is invisible to the eye. rehearse with them so they can talk about the three in your career or your three main qualities. The same goes for your on-‐line CV. The repetition After 65 years. Practically : − − Your letter motivation may explain the structure of your CV. You will have to insist for this essential to be visible. Should a friend. This is particularly important during the interview : the recruiter should have the card in his hand. To be fully understood. Same thing for the interview.− − − III.
Make it easy to remember Ewhat is the first step of the recruitment process in any company ? The secretary has torn the envelopes open. He enters an office where a colleague is expecting him to make the first selection. When he says « This one looks interesting ».− Don’t hesitate to remind the reader where he stands. You need to make a big impact. don’t sacrifice any of them for span-‐sake ! 3. Trap #2: Don’t get obsessed with the span. where he is coming from and where he is heading to. she has printed the other ones. it is just communication tool. Sipping his coffee. If you already have held four jobs in four different companies. unfold the CVs and the letters of motivation as far as the the applications sent by mail are concerned. never when you turn it into childplay : never let the recruiter think you take him as stupid person. 114 . maybe 200 CVs : whisper the winning feature to his ears. keep them all. he is overwhelmed by 50. You should help the recruiter. Trap #1 : It is always positive when you repeat things. the recruiter reads through all of them. then he has a winner.
Those qualities lead to hostility and eventually to being laid off. Why ? To be cheaper. maybe there has been no refill for weeks. to level with the other candidates. on the PDF version. and even to devise it : to 115 . orderly and honest. Trap #1 : Maybe the secretary doesn’t have a stapler. Sometimes their strong feature was the root of the problem or of their discharge. He was trying to conceal those qualities although they were actually his strong features. Trap #22 : Some candidates hide their added value. staple your documents . Marketing is all about desire : some are aware of it. others sense it : to awake it. mention the page number and your nameand first name at the bottom of the page…the pile of documents might fall on the ground. cover letter … but both keywords remain the same : synthesis and structure. 4.Everything goes : banner. to keep it alive. I remember a participant to one follow-‐up group : he was meticulous. Spark desire Do you remember ? We had agreed to turn our backs on our parents’ standard/vintage job application in order to enter the « wild » world of Marketing. to spark it off. When you send your application through the mail. to look older or younger.
he is making his selection. he would call you in to discuss it. don’t explain your job in detail. Name the company and your position : the recruiter will determine whether that position is a plus for his company. The frame. (what is guessed or suggested). now. nobody was alienated by mobile phones. He is not imagining anything. The same goes in the recruitment business : before getting to know you. not the detail In your CV. you had sparked desire .create it from scratch. He should wish to meet you. Most candidates tend to speak at great length. Votre CV envoyé. They give the recruiter every opportunity to say NO to every lines he is reading. 2. Once your CV has been sent. The layout Desire. To reach that. or not seen. their responsabilities even their accomplishments. here are some techniques : 1. Back in 1980. no interest at all. or more simply curiosity come mostly from what is seen. Pcs or Ipods. 116 . He would want to reinforce or invalidate his evaluation. This will be examined in paragraphe (d) of this chapiter. giving lots of details regarding their duties. In the first case. when you submit your professional background. to listen to you or to stand up for you. you generate rejection. the spark should twinkle : the recruiter should feel like wanting to know more.
nobody would confess enjoying those soap operas on TV. 117 . let’s take advantage of that ! 3. every Tuesday. you wait a whole week for the next episode. he should be hanging around in full doubt. he should reassess the situation . Tuesday is when your favourite soap is on. it should come as a surprise to the recruiter. I should say. A long time ago. But TV producers are aware that the audience can be volatile. but unofficially. The cliffhanger Officially. I know for a fact that all of you will understand what I am about to explain. the CV is just a collection of misunderstandings10. At the end of each episode. at the final scene. surprised… What comes next ? The CV as « an endless list » should work as a soap opera. the audience should be frightened. Canal+ and other TV production companies have come up with a secret weapon : the cliffhanger. their heart can beat for another soap : you need to make sure they keep watching yours. Therefore. The following week. curious. HBO. with many unanswered questions : he needs to know ! Badly ! « 5 nights to go.and he will be meeting you for an interview ! » 10 My gratitude to Georges Bataille for his paraphrase about communication mishaps. In all cases.
that is the puzzling part : you should therefore organize and stage those missing informations. what you don’t explain. well. Trap #2 : Too many gaps and you are the Invisible Man ! So.Again. what you don’t mention. you won’t have anything to say during the interview. Trap #1 : If you put everything on your CV. 118 . don’t over play the cliffhanger trick.
recruiters do request them). − The number of candidates : the more CVs the recruiter receives. the less time he will spend reviewing each of them.5. Their length depends on various criteria : The job descrition of the position you apply for : some of them may require itemized CVs (in this case. − Specific recruitment policies of some companies or institutions : both the EU Commission and public administrations like detailled CVs. one page if you have just graduated. Ideally. − 120 . Length : a never-‐ending debate The norm says : two pages. concise and should match the job requirements precisely. − Recruitment and outplacement firms as well as headhunters like to « know a lot » about you. the CV should be short. Some positions may require longer CVs.
Trap #1 : The recruiter should never have to think. not to you. Everything should be simple and obvious to him. 121 .
The adage was right : you don’t judge a book by its cover… but it does help.Trap #2: Don’t behave like a grumpy old man : nobody is interested in what you did back in 1982. Image marketing has been taking advantage of those steps for decades : logo creation. packaging or videoclip. come up with a detailed version. he will give it a meaning. and what you feel. posters. But what about those 15 years of experience ? Digest them ! And at the end of the CV. He can see the object as it is. Then. their style. he is able to recognize it : within months. Those steps dupicate those related to a young child when he discovers an object : one morning. There are three steps in the logic of visual perception : what you see. their physical appearance lay down the ground foundations of your image in the eyes of the recruiter. d) The layout Crucial : you are not there when the envelope opens up. what you recall. some weeks later. the baby is able to see. 122 . You are your CV and your cover letter ! Their looks.
The layout doesn’t exist by itself. • There are objecoves: for what ? • There is a logic process : a reason why ? • There is a capital gain for the company. • In the stack. • The recruiter recals it. 123 . • My CV stands out in the stack of documents. Before it gets understood. it gets nooced. Most CVs neglect the layout and give priority to the content : « Why your company ? Why do I apply ? Which idea. • During the interview. it applies to a specific content. • My le}er gets nooced too. your CV should get noticed : it should stand out of the stack. They both should be consistent. but as relevant as they may be. which benefit do I offer ? » Those questions are fundamental. The following chapters deal with the layout.To be seen To be nooced To mean something • My envelope is not a neutral object: I use a pen. you personify your CV. analized and evaluated. they only mean something if they get answered.
125 .Tip Be passionate. Afraid of the risks ? Afraid of the responsibilities? Somehow it is pure logic : 100 % of the astronautes who stepped on the moon had previously embarked on the spacecraft. ambitious : aim for the moon ! Too many candidates refuse to embark on the spacecraft.
she seldom proves to be Miss IQ11 Practically. So far. analysis. sometimes efficient. codes were left up to everybody’s imagination. their impact on the efficiency of the CV. go for efficiency. a) In the street. common sense or habits. Too much uncertainty around the person and the CV : « What should I do ? Who should I trust ? ». So many different advices. job center employees. b) Cv : the classic codes The seven fundamental codes are synthetically hereafter exposed. It is the result of years of work. they all have their ideas. professionals. I wanted to explain the reason behind those seven codes. you always follow the Beauty Queen . test and finally daily trial by thousands of job seekers who followed my courses. Job seekers. their methods. the job seeker was getting a different version from every person he/she was talking to. it is hard to come to a decision. therefore the worst option. Usually. By writing those pages. often intuitive. and 11 Let me emphasize that this cruel quote has been made by a woman … 126 .Chapter 5 : essential codes There are rules in order to draft a CV. so that it is clear to everybody that they are not about intuition or beauty. Forget beauty. Three important things for me : you should be able to understand how relevant those codes are. the most appealing option gets picked up.
the « why » and relates to « the wrap up ». the recruiter spends less time reading. Why ? In these times of crisis. Typography Since the early days of the print industry. It is the first contact : the transition between what you see and what you understand. As a result. Each classified advert generates more and more applications. typography plays a major role. Each of them get an explanation. Too much material : « it has to be quick ». 1. CVs get shorter.you should be able to apply them to your CV. 127 .
Text messages changed our lives. with a size 13. as if you would hide a lack of experience or skills. Equally. If you can read it quickly. The language and mostly the spelling are ready-‐ made : words get shorter. than with two « empty » pages. a) Spelling Be careful. without losing on the content. These new codes begin to have a big influence on how people draft their CVs. the elected typography should be conservative. It is much better with one well-‐structured page. line spacing should be minimum. The idea is to make the reading easier. contrary to text messages and emails. the syntax and what is caaled « the visual layout of the text». The typography should not be too small nor too big : size 8 and even 10 are both difficult to read. in order to avoid the dilution effect. It is a « rookie CV ».There are ways to shorten a CV without losing one single sentence. the spelling here must be beyond reproach. abreviations are systematic (for example : CU. It takes a few seconds to write and read friendly emails and messages. On the contrary. it will seem shorter. Therefore. LOL) and typographical rebus (IluvU for I love 128 . even one and a half page. Some of them appear to be artistic or genuine but the reader is lead to a cognitive effort in order to be able to unscramble them. They have permanently influenced the spelling. The average recruiter may have sight problems. it seems like you fill the space.
129 . and as a fact. not too many LOL or .you). New words suddenly appear and a few letters mean a word.o) then ! 12 The emoticon is the exact word for the smileys in our text messages. Blogs. social networks and text messages : some rules apply to all of them but each channel its own spelling logic. Forums. they spread in CVs and cover letters. The rule is : parsimony. a sentence even a feeling. New abreviations and emoticons12 are now accepted in cover mails.
130 . They don’t amount to very much now. b) Syntax The 160 letters max of the text message physically shook up the syntax rules. but it evolved. The phone industry did not cause the death of the syntax.
It is not something you mention on a CV. As if the candidate did a cut and paste on old quotes or uninspired idiomatic expressions off timeless selfhelp books on recruitment.For your CV and your letter of motivation. sentences with no verb or mixed with words. (b) They are conventional. expressed.There is only one rule here : do impress. It should be demonstrated. especially with what was known as the NICTs (New Information and Communication Technologies) : skills. In those banners. Reminder : motivation is not a quality nor a skill. expertise. syntax must be simple but accurate. unreliable WEB sites or old course logs photocopied over and over. two downfalls to these sections : (a) They work as a catch-‐all. or so it seems : words. motivation… Those sections can be found at the beginning of the CV (it is better) or at the very end (where they are useless !). Therefore they lose their purpose and are counterproductive because from the get-‐go they give the impression that the candidate is disorganized and that he cannot express himself. As for the CV. abreviations. technical terms or verbs. 131 . new sections have appeared since the 90s. Careful. everything goes.
132 . Finally. As for text messages. Don’t use them arbitrarily. but rather « left-‐aligned ». 13 The acronym is the abreviation for a group of words. for him. and to limit the « Centered » to the position you apply for. family names are written with capital letters as well. in text messaging language. Frederick. the CAPITAL LETTER means shouting or it is a sign of aggression. keep their capital letters all the way. your cover letter should very much look like a phone dial. it is like going from one language to another. Obviously. The basic layout is a long vertical square. This allow the reader to tell the name from the first name. Traditionally. family names and words at the beginning of a sentence keep their first capital letter. Initials and acronyms13. c) Visual design Your CV and. Italic imposes a cognitive translation to the reader. formed by the first letter(s) of these words. most of all. in both your CVs and letters of motivation. that are never « justified ». the current trend for letters of motivation and CVs is to make them « left-‐aligned» too. François…) or when names and first names come from a foreign origin. Important : don’t use any italic. especially for the cases when some family names are also first names (Mathieu. You push the recruiter to a neuronal exercise . Don’t use the sheet on horizontal mode (the landscape mode in Word).
almost obsessive. telling « I followed one MS Office training course and I discovered a new function. The rule is so simple : no frame ! The frame shuts up. frames are being used : to highlight headlines. Never. the one with the frames in Word ! ». it is inefficient. giving the CV a square appearance. It is not nice. it is not professional 133 . or name of companies for the job experience section (up to you) training courses. locks up. The context helps him get the meaning. Usually it is limited to : − − − − − Last name and first name Position you apply for Headlines either years of occupation. entangled.The same goes for any change in font size or colour. it gives a negative image of the candidate. The consequence can be extremely negative : in 50% of the cases. or previous jobs. Too often. categories or even the picture (« Somebody died ? »). psycho-‐rigid. Not too many bold characters either : use them to highlight the important things. the reader doesn’t read the words in italic. diplomas or ranks if releavnt to the applied for position.
5 (and conventional margin size) ü No arbitrary capital letter ü No colour ü No italic ü Very few bold characters ü No frame ü No shade Did you know it ? One CV out of 2 makes people smile. times new roman. not around the pictures (not nice…not nice at all !). The wrap-‐up ü Only one typography ü Conventional typography : arial. Those frames on 50% of the CVs are like the plague for any recruiter out there : each CV comes with its own logic. 134 . Reading them. I am aware of that : do the stack test!). not too big : i usually propose size 12 ü Left-‐aligned (except for the position you apply for) ü Line space 1. no around the frames (I told you. « people » tell you the contrary. Finally don’t use any shade. I take a stack of 30 CVs – which is not a lot for a recruitment campaign. one CV out of ten is made fun of. don’t use them. people who told me their charts were fairly easy to understand eventually admit that it is not the case at all (back at the Job Center. its very own little neat chart. calibri… ü Not too small. not for words (you can’t read them anymore). Understanding a chart seems easy to you ? During my seminars. no frame !).Even for your language skils.
depending on the recruiters. FaceBook and MMS : we have entered the image era. the names and the job experiences.In the first part (job and picture). Should he have drafted one CV. Luke Skywalker has been his latest pupil. The picture The picture is the introduction. it is a logograph read . spoiled…no self-‐ confidence or darned shy ». but acquired in a figural way. the WEBmakes it compulsory :: the picture is a must. the opening door to your CV. 14 Master Yoda was the mighest of all Jedi Masters in the Galaxy. A more technical paragraph : You need to know that CVs are cross-‐read. it gives the CV its first image. It is also your first step towards this special job. Remind yourself : one CV doesn’t hired. It is relevant. Blog. You don’t put your picture. Master Yoda14 to Luke Skywalker. that particular CV could have changed the course of history … 136 . your ticket to « a normal life ». « You will pay a special attention to the picture ». Why ? To all recalcitrants. then the picture and then. starting by the headline in the middle. this all about the image.2. Usualy it is locted on the upper right side. a person does ! The logical reading starts with the skills or objectives sections. You should display yourself. one afternoon in Dagobah swamp. you send a mesage to the recruiter : « I have something to hide » or « I am not good looking. Your picture is not decrypted. Mostly he was one of the Jedis of the Republic who survived the takeover by Dark Vador.
your picture should illustrate your riff. Ok ! Your CV is divided into two parts : the upper part. Learned your lesson ? No italic in the CV. it’s you! This is the one you introduce yourself to the recruiter with. don’t look sad. Has the flashlight of the photo booth at the Mall frightened you ? Ask a friend with a digital camera to take a picture of you. never! No change in the font size either. Your picture should reflect exactly that. as it often is the case.I told you so : italic is tiresome ! This being said. But it is not that easy : explain your friend (the one with the right camera) that he is booked for the whole afternoon! 137 . when you are in this graphical part. scared. the lower part. you may be among the 30% of readers who skipped that paragraph. or tired … Ideally. Your picture should be a friendly one. Be positive ! Don’t look depressed. no loser or has been looks. This image. Let me remind you the axiom at the begining of this book : you are the right person. to analogic reading. sad or. the one who will get the job. Most of all. dedicated to graphic reading. One simple rule : no pathos at all . supplicant. Therefore. that is to say : the first quality you want to impress the recruiter with. be friendly.
138 . Nothing beats the good old immaculate wall. Beware the background : the more things behind you. the less visible you appear. the picture should not let the recruiter think.Just like the CV itself.
on the day of the interview. The colour of their skin. Your picture goes back 5 years ? Why not. you keep the same appearance : same suit or dress. get some help : from the guy at the Job Center ? a former colleague ? your son or your nephew ? 139 . their religious beliefs. Sometimes and rightfully so. If you are no computer literate. Ideally. some people think they start with a handicap. When your friend (the one with the camera) shows up. same haircut. CVs get moved around when the recruiter handles. the picture does not contribute to select or eliminate candidates. and not for the best. Your photo.And please : no staple. carries or drops them off. but some of your features might have changed. The picture will help as a reminder of the candidate at the end of the day. no paperclip. your picture in the garbage ? That’s a good start15 ! Contrary to what most people would think. Except for some racist or frustrated among them. their disability emerge on the picture – which would lead recruiters to dismiss them. 15 With Word. it is relatively easy to insert a picture into a text. will get pulled off : it will end up on the floor and then in the garbage. The picture does the trick. clipped) to your CV. have several outfits ready. Can you imagine this ? You. same make-‐up. no respected recruiter will base his choice on your picture. it will establish a link between the CV and the candidate the recruiter met in the morning : useful when they meet 20 of them daily. stappled (or worse. for real.
well that is a slap in your face. Sometimes. arab or black.Some people will advise you not to add your picture in order to raise your chance during the interview. like me. You show up for the interview. that in order to be a real man. It is his objective to work in that specific company. it is a good thing then when your CV is being rejected. others. we tell you how to deal with those situations. we are told. Notes to our men friends : − As a child. Even if this behaviour thrives in these times of economic crisis over-‐suply in candidates. aggressive. but he is prepared16. we need to be tough. let’s keep our eyes on the ball : the job seeker is not there to change the world. Too bad my publisher’s lawyer forbids me to release them… 16 In Volume 3. Specific processes are available in order to draft the CV and to prepare for the interview. openly or implicitly. accusatory . the candidate’s motivation is wearing thing. the candidate may well decide it is worth the risk. 140 . the name can tell about religion and colour of skin. make it a rule. Besides. don’t give that french lover type languorous stare. The same applies for people with disabilities : preparation is the key. He is exposing himself to this setback. Enquire. At the tenth slap. and you are dismissed because you are disabled. When the recruiter or the company have racist motives. Nevertheless. dedicated to the job interview. avoid posing with eyes of steel. That whould be the case for the Qualitative approach. he wants a job. real tough … But on the picture.
women do have that flaw. If you are bold-‐headed. hide.. 141 . conceal. the less you’ll get noticed. you bend your head towards him/her ! At the interview. Not conviced ? Have a look at those pictures with your partner : unintentionally. no sex at all : no outrageous make-‐up. not on yourself. Even if your girlfriend/boyfriend likes it. A jewel emphasizes a feature of your personality. no three-‐day growth beard (the same for the interview). not this pouting grin some young female applicants usually have on these days. a cast of monsters. One last thing : DON’T BEND YOUR HEAD ! I’m shouting my brains out here. then be bold-‐headed on the picture too ! Notes for our women friends : − − − The more jewelry. you are there as a professional. do you ? No sex. you don’t want to look like a Christmas tree. Ladies. They captivate. On interview day. remind yourself that it is a sign of submission.. for real. no submissive woman. Jewels attract attention on themselves.− − I’ve got a spectacular collection of those CV pictures. On most CVs. no plunging neckline.
don’t pick up a colour picture. no paperclip ü Same clothes you will be wearing during the interview ü No sex 142 .Finally. or in case you do. test it. It must survive the Quick Draft Print Mode tests and two consecutive photocopies. The wrap-‐up ü One picture is a must ü Usually in black and white ü In the upper right corner ü Positive attitude ü Riff ü No pathos at all ü No background ü No staple.
Most recruiters acknowledge they have unintentionally favoured candidates from common origins (place 143 . Did you know ? Similarity emphasizes sympathy.
You start with the latest date or fact. job experiences usually come first. CV must have a temporal dimension. Two categories relate to chronology : job experience and education. the logic behind it. − Job experience Before each job. no bold. a fluent one. this is the starting point of your CV. previous positions. education or diplomas are. Once again. religious or philosophical beliefs…). a common background can lead to competiton. 144 . and you end up with the earliest ones. Dates/timeline/chronology The timeline is an essential component on your CV. Too many candidates rush through that step .or country of birth or residence. Equally and despite of that. start date and end date. Reminder : no italic. By reading it. the recruiter should be able to understand the course of your career. 3. Contrary to what is being usually advised. even better. therefore rejection (one cock in the yard is enough). or candidates who looked like them or with the same first name. don’t mention any months nor days. Remember the old saying : time is about haste. your added-‐value thrives on the latest date or fact. Normally. Dates are not important. Why ? First thing : the CV is written in a time-‐reversed style.
2010. 1998 – March 31st. Beach attendant at Hôtel du bon rivage Cthis is more obvious indeed. Another advantage : you will be able to hide a small gap of several months. recruiters focus on gaps rather than on your experience. Welcome desk attendant Euro Disney becomes 2001–2010. he can memorize it better. he recuiter is able to read the CV more easily. 2001 – July 31st. this can avoid having to tell at each interview that the Hotel owner’s daughter dumped up.February 1st. Welcome desk attendant at Euro Disney 1998-‐2001. 1998 – March 31st 2001. 2001 becomes 1998-‐2001 As a result. 145 . that his father fired you and you wre feeling depressed for the following six months ! Generally speaking. Beach attendant at Hôtel du bon rivage October 15th. February 1st.
well it’s only a typo. Don’t mention each and every position you have held. You can send a very detailed CV on request.Everybody tell you not to lie in your CV. 146 . you’d be well advised to set your priorities straight and select what is most relevant to the situation. you will have to explain your nervous breakdown or justify your cancer to a stranger. I prefer to tell you not to arrive naked at the interview. Even if it means making a mistake by a year or so. If you do so. For those with many job experiences and skills.
a genuine unemployed person ». he only gets his college degree !). Don’t mention the months. between brackets. Don’t feel forced to list your three university diplomas (you might as well scare the recruiter off. 147 . Don’t list the 15 or 20 different training courses leading to a qualification. some would even cruelly characterize it as « meat for state-‐sponsored education ».− Education : diplomas and training courses Dates can be mentioned before stating them or rigt after. The message to the recruiter would be : « this is heavy stuff. just like for job experiences.
it has to appear just below the position your apply for. They are logical. this section is on every CV. If you are fluent bilingual or trilingual. no date ü Fill some gaps ü State the job experiences ahead of your academic credentials and training courses ü State the dates. don’t be modest. carefully tought-‐out. Pay special attention to your dates then ! 4. Programmer/Analyst Bilingual : french -‐ english 149 . It will thus be the second line of your CV. So. they represent the practical part of your CV. Language skills In bilingual countries.The wrap-‐up ü Time-‐reversed chronology ü No month. then the job experiences ü Cut to the chase ü Limited use of bold ü No italic Did you know? Dates are reassuring. This is a section in which candidates can be very creative… Why ? Everybody lies about his/her language skills. without any affect : everything is meant to reassure the recruiter.
spend two hours watching cartoons on TV every evening. it may smetimes be advisable not to mention a second language. it means you don’t fully master it. The result is guaranteed. When you prepare for an interview in a language different to yours. A contrario. nor chart to present your language skills : a cognitive chart is much more difficut to understand than a few sentences. the skills do. Send your first mail (along with your CV) written in the main local language. don’t use any matrix. a language is built on a small nucleus of basic vocabulary : expressions as well intonations you learn very early as a child. Make sure you include a translated version at the end of your CV. Who knows ? The person in charge of the recruitment process may not be bilingual … We mentioned this before. 150 . avoid the classic mistake : the diploma doesn’t count. your current level is limited. it could (unfortunately) prove to be a handicap… Finally. You have spent your early childhood in Tunisia ? Even if fluency in arabic is asset. Nevertheless. Iof you do mention the diploma or the training course in any foreign language.
The wrap-‐up 1. Don’t be modest 2. Propose a translated version of your CV 151 . Diplomas or traning courses are useless 3.
vocabulary is essential. Finally. the accent matters more than grammar.4. No cahrt. but with the right accent. such as french or japanese. 152 . Nevertheless. a mere formality. it is much better to use limited and simple vocabulary. For others. such as english or german. others are against it. and of course. Hobbies Here comes the much talked about section. In english. The stakes are too high : they are the last trap the candid candidate stumbles upon. You may be speaking correctly. tips and tricks… Some are in favour. No bilingual CV : one language per CV Did you know ? For some languages. no frame 6. you should dedicate time and thinking. grammar matters most. Bilingual : write it at the beginning of your CV 5. such as dutch. 5. for some others. you’ll hardly listened to. Everybody comes up with advice. The candidat sees it as an easy section to fill in.
153 . The candidate is not aware of it but the interview went well : the right profile. the recruiter is thinking. Silent. Why ? The desk stands between them. he successfully passed the language assessment tests and even the team likes him. the requested diplomas.
The tone is less formal. We call it the « coffee break question » because it allows the recruiter to imagine how the candidate would fit in the workplace. how he would behave socially : is he comfortable engaging in daily small talks ? … just like he would do at the coffee break. that person shoud be a happy camper. Back to crime scene : the recruiter looks at the CV. more friendly. nor about the latest Pulitzer Prize. The hobbies. Seven or eight hours a day. Is the candidate relaxed ? The question is not meant to test him. He raises his eyes and candidly asks : « I haven’t a chance to read the latest book from Ken Follet yet. He has never heard about Ian Rankin. The only objective is to get out of the restricted focus of the interview. for everybody’s sake. Therefore =. he reads that the candidate is interested in literature. At the bottom of the document. the recruiter has decided to ask the so-‐called « coffee break » question.Precisely at this moment. 154 . Is it as good as the previous ones ? » The room is dead calm during a few seconds : the candidate doesn’t even know who Ken Follet is. Let’s not forget that the newly hired person should fit into the life of the company.
suspicion is everywhere and somebody else gets the job. 155 . Trust is lost. This case is no exception. the recruiter is quickly connecting the dots : « he lied about his CV. the whole CV is now under suspicion ». Righ there. Many candidates fall over the hobbies section during the interview.
sewing (for men). Last precaution. Be relevant (it is more about relevance than about imagination or eccentricity). boxing (for women)… The wrap-‐up 1. Don’t be eccentric at all costs. Don’t mention any hobby which would put you in trouble Did you know ? One CV out of 2 never reaches the right person’s desk : you’d better make sure who the right recipient is and whether the mail has reached him or not. 4. By reading CVs. 156 . literature. do your homework. cooking. one could tell that the population of Northern Europe likes sports. hunting. then select the ones most relevant to the job. travelling and reading a lot ! List all your hobbies first. The « coffee break question » is all about the hobbies : it is the « make or break » question. research them so you’ll be able to answer questions. is cooking.Don’t you ever lie ! Don’t mention the most common hobbies : gardening. the ones which add value to your CV. 3. Brush up on your hobbies. Once your made up your mind about the list (careful : no more than threee). travel or bicycle. 2. some hobbies have bad press : political activism.
ready to email another copy). 157 .Call him to make sure (in front of your PC.
NGOs : yes Politics : no Religious beliefs : usually not advised Allergy.6. Some details may be added . 10. 158 . others shouldn’t. 6. its business field or to position the candidate applies for. Nevertheless. 9. 1. No pink-‐coloured paper. 2. medical or psychopathological condition : no (except for security or health reasons) Car and driving license : no (from 25 years old onwards. this eccentricity makes people smile . the candidate can differentiate himself with a few ideas without being too simplistic. no perfumed CV. 5. no poem at the beginning … Each eccentricity must be self-‐explanatory as it requires an effort from the reader : he needs to read AND understand. More details You get the picture : I don’t really favour eccentricity. 4. not everybody can be odd and tasteful altogether. 8. It should be relevant to the company. 3. Non-‐profit sector. the salary is negotiable. it goes without saying !) Recommandation letters : only if requested Previously self-‐employed or managing own company: depending on the position or the company Regions or countries you would agree to be sent : if the job requires frequent travels Last gross salary : yes Salary expectations : careful. Why ? Often. 7.
Salary : some tips worth of gold: 159 .
ü Come up with a consistent proposition. a phone and meals … or. the distance from your house and mostly the genuine interest for the job or the business field. 160 . list them all : simplement. food. Just like the recruiter. negotiate a gross amount ü Start the negotiations with a higher amount : you lose prestige if you start with a low salary.ü Research: how much money people your age. The idea is to convince the recruiter you are an expensive item and that he needs to offer the right money ! ü Prepare your arguments so you can explain during the interview the reason why you lower your expectations : fringe benefits like a car. more simply. with similar education and job experience are making ? It is so easy to go online or to call a couple of friends. faites-‐en la liste : car installments. ü Be aware of your financial needs before signing : simply. Expensive is good. Cheap means that the quality is not as good. clothes and hobbies … The amount corresponds to your lower limit. we don’t trust what is cheap. rent.
Did you know ? Find an ambassador to drop off your CV ! Nothing beats that ! Activate your network ! 161 .
particularities shouldn’t be denied. as of today. not to the extent of writing them on top of your CV… It is also common practice to add informations regarding the driving license or the marital status. It should be meant and drafted as something homogenous. Don’t mention your place of birth : it doen’t bring anything. Usually. each of them with its own set of rules. Why ? Categories are presented one by one. start with your first name. In the upper left corner : your name and first name. your email address. codes and dedicated use. Below that. The first name in normal typograpy. the name in capital letters. phone number. You’ll find hereafter the conventional structure. Categories Informations on a CV follow a certain structure. A. but. and might even emphasize ethnic or religious singularities. both in bold. a CV is being drafted according to the same rules you would a letter. 162 . adding some more details. logical and balanced. Personal informations Basically. If you are an important person. Some add they birthdate. it comes after the name. fax and mailing address.7. Of course. But don’t forget to consider the CV as a whole. I come back to points I have already explained in this book. In this last part.
Practically : − From 25 years old onwards. but most would write it right in the middle. single means available . − Finally. − Should I write « curriculum vitae » ? I say it is redundant (we all can see it is a CV !). Some would write it at the upper-‐left corner. 163 . − The same goes for the number of kids. no flag. or if the guy at the Job Center advises you to do so. or some positions related to the management of underqualified-‐teams) . « miscellaneous ». don’t give them a major relevance by putting them at the top of your CV. But no obligation. − As military service is not compulsory. write your title before or after your name (are your narcissistic or not ?). be discreet. Some tips: − No icons : so small phone. Should you really wish to add those informations. confine them in the last category. − If you are a doctor or an engineer. you are supposed to know how to drive a car and even to have your own car . For a woman or man. it should’t be on your CV. this information doesn’t add value to your CV (except in the safekeeping or security business. but if you do want to write it as such. your marital status is nobody’s business.
− Don’t include any quote. Thanks but no thanks! 164 . Not at the beginning or at the end of your CV or leter of motivation.
− Don’t show your teeth : for men. sometimes sad. Don’t use any make-‐up in order to enhance your expression. it will contaminate your image in the eyes of the recruiter. − Focus on the way you stare. It is crucial. More tips : − One of the keys to a successful picture lies in the quality of the photographer. Two efficient tips : (a) force yourself to stare intensely at the photographer.B. facing your personal informations. This symmetry is importante : your CV epitomizes your qualities. it is sign of aggressiveness. your motivation and it draws attention. try to get his intention. He boosts your self-‐confidence. It shows your personality. smile is an advantage. Squeaky. Usually both spaces are similar : same horizontal alignment. same size. and right before he takes the picture. 165 . or your flaws. raise your eyes ! − Of course. don’t bite your lower lip). (b) look at the ground. But most smiling pictures are pathetic : it is a forced smile. equally left-‐centered for your informations and right-‐centered for your picture. An ill-‐balanced CV (the picture is too big or unconveniently located on the page) can communicate an impression of imbalance to the reader. try to convince him . The picture Insert your picture in the upper-‐right corner. often undecided. he can tightly crop the frame so he can highlight the pertinent detail. and for women it has a sexual connotation (most of all.
pick your zoom very carefully. I don’t know much about photography. Tips to the pros : Photographers can be touchy. The face seems more energetic. depending on the angle of the shot. In fact. or try with a wide angle (17 mm). Sometimes it can squash a face. the gaze deeper. If too powerful. have a picture with a tool you use at work … − No black frame around your picture. First of all. and you don’t want that for the picture on your CV. I will then carefully chose my words so I won’t appear like I teach them something about the job. it sort of bulges out. no depth. The ¾ pose is placing the candidate into an emotional setup . the picture has no volume. But beware of the cartoon effect. he/she will look like a dreamer. dare something else : zoom out (show your chest. Some think it is serious . personaly I see a dead man. The side view reveals a more authentic graphical aspect. The wide angle shot gives you a more open face : its central part is a little bigger. − 166 . You lose all expressiveness : you don’t communicate any feeling. No way.Portrait is the norm and the norm is good . but try to go the extra mile. your hands …). but it can be sometimes viewed as arrogant. Play with the light or the angle.
If they do insist. Center-‐aligned then : the role or the position you apply for: developer/analyst. photomontages are a valid option. You are not important. C. When you stare at an object or at somebody off frame. If you have multi-‐language skills. Practically. The central headline The name and the picture should not be center-‐aligned : too narcisstic. graphic designer. if you use a size 12 font. it create an atmosphere. Dear photographers. use size 12. the solution you provide the company with is. avoid small lenses. Applicants love backgrounds : convince them otherwise. For some jobs. it clouds the message. It is an advantage but it is seldom used because as it can be viewed as pretentious. drawing teacher… It should be underligned.a visionary … or absent (more informations can be found in books related to facial codes in NLP17). the eyes should be your focus point . the background will be fuzzy (so the face will stand out). The effect is guaranteed. it should be written with a bigger font. then pick up size18. just like for the side view. or even beter. 17 NLP : Neuro-‐Linguistic Programming 167 . depending on the field.
the Goodwills. The header banner Below the main headline. the objectives and the motivations. this banner has become an essential component to any CV. At the beginning. there comes the header banner. There are different kinds of banner : the essential skills. D. a technical skill or the objectives of the candidate. In less than 10 years. it was an original idea being activated in order to highlight one specific feature : a quality. 168 . Nowadays. the main qualities. it has become a trash can filled with platitudes.
the one the recruiter expects or the one you want him to remember. An axiom is a rule you would not even think to oppose ! 1. two tips : First. don’t cut and paste the conventional tips off self-‐help books or blogs. One header banner and only one ! 2. well.Let’s put some order in there. Let’s begin with two axioms. these are no qualities ! These are prerequisite : we are all supposed to be honest individuals and to arrive at work on time. Its objective : to point out « the important element on your CV ». don’t mention qualities which are not real qualities. Being honest and on time. Two other rules. A candidate who tells me he/she is honest sounds like my car mechanic … What is he/she hidding ? Second. 169 .
Never forget that truth matters more than perfection. Also choose your words carefully : make sure you actually understand their true meaning. RK #8 : never start h « I » ! in the letter. BARK 5 : no justification ! BARK #6 : not in italic ! The « self-‐help book » effect can kill your CV. you should almost hear him/her speak through them. you get it : I don’t like it. so « cut and paste ». Ok. When you speak about your objectives. those conventional spoon-‐fed sentences are too « perfect ». 171 . and most of all. so « learned by heart ». The motivation or objectives banners should personify the candidate. I would have prefered a more enthusiastic tone. be yourself. I like to work in a versatile environnement and I blossom working within a team. it sounds so fake. not in CV ! RK #7 : name the mpany ! BARK : not underlined. Those words. Nothing spontaneous in there. not bold and underlined BARK #2 : no frame ! My objectives GRRR 4 : Manque un « s » ! BARK 3 : too much space ! I would like to ofer my motivation to the company.
172 . We all procrastinate to a certain extent but it is a real handicap in any job related situation or in the personal life. procrastination is a behavior which is characterized by the deferment of actions or tasks to a later time. In this case. Reading this. Why do you apply for a job at Bristol Airport ? What do I like in the aviation industry ? The people working there. Legend : in some situations. According to Wikipedia. to use spoken language can be very promising. the picture shows how solar. friendly and cheerful a person Caroline is. Figure 3 : Caroline will get the job. not a quality. questions like : How would you define change ? What do you mean by « professionnal empathy » ? Your letter of motivation indicates that you tend to procrastinate18a lot ? Also. Psychologists often cite procrastination as a mechanism for coping with the anxiety associated with starting or completing any task or decision. The holiday feeling while you are working. the recruiter is able to imagine Caroline talking. you should use the kind of vocabulary and syntax that match your level of education or the one in your region. her personality and this little hint of « dynamic emotion » called Motivation ! 18 Bad luck for the candidate : procrastination is a nasty shortcoming. the permanent activity and the travels : the suitcases and the smiles of the families who travel to the other side of the globe. He can sense her tone.Another classic moment during the interview.
But you are free to come up with something new. It doesn’t matter how you do it. the key is to leave your mark on people’s minds. the sole objective is to sell : in this case. 173 . Hereafter is a list of the essential header banners. As for any ad. to market yourself efficiently to the recruiter.
you make sure they will be considered and understood. It doesn’t look too nice but it is a tremendous help to companies and recruiting agencies. Recruiting professionnals sometimes use the GO-‐NO GO idiom : you don’t have those skills. no detail. Before they even get looked at. It is the first screening step. As check-‐lists. There are more and more CVs around. − − Essential skills In the IT industry. Equally. it all stops there. -‐ Ability to listen to patients. The 2009 trend tends to duplicate this banner at the top of the letter of motivation as well. without explanation : no date. That’s why they should appear at the very beginning of the CV. by clearly pointing out those skills. they refer to any other quality which would complement your skills and technical accomplishments such as immaterial and interpersonal qualities. -‐ Ability to handle stressful clients. other trades also require technical skills as prerequisite. As a candidate. 174 . it is all about the technical skills. te first screening is based on those on those requirements. Interpersonal qualities are key : -‐ Team management. Goodwills In this case.
they should be included in your presentation on the letter of motivation. those skills are crucial. The most commonly used headlines : skills. My motivations To find a working environment where my quiet personality and my ability to handle crisis situations and deal with difficult personalities can serve a cause. Therefore. a higher purpose. they should appear on the header banner. 175 . he will work overseas for a big ONG. After proper vaccination. main qualities and motivations. and. more than any other technical skills (a training session will bring you up to speed). − Main qualities Usually the candidate is advised to write whatever he can think of.-‐ The understanding of foreign cultures or religions… For certain jobs. Figure 4 : John wants to save the World Legend : John doesn’t know it yet but the beginning of his CV has reached its target. important point.
the field or the company are a motivation to him. sometimes language skills. The explanations can add meaning to a CV which might be either too short or too long. It is a catch-‐ all : sentences next to adjectives. The objectives The candidate can take advantage of this opening in order to communicate his objectives to the recruiter. if it is well done and efficient. Forget that. 176 . Available ? Yes or no ? Why should you not mention whether you are available or not ? Let’s cut to the chase : (a) it would be like insisting on your status as an unemployed person who sits around all day . (b) availability makes you cheaper. availability (never mention that you are available straightaway). Young graduates or older people looking for a new challenge can find the banner very helpful : it offers another perspective to their CV. you are asking for something (almost begging) and as such you are losing value and you are in a bad postion to negociate anything.− − This is the first thing I cross out when reading CVs. it has nothing to do here. even salary expectations. titles of training sessions. The motivations The candidate explains how the job. But stay away from cliches : no ready-‐made arguments off « self-‐help books ». I value that.
So never mix motivation with a narcisstic presentation where the candidate is only talking about himself.It is equally important to understand that these motivations should generate the connexion between the candidate and his future job. it simply tells the recruiter why you apply for the job and how the company will benefit from your commitment. The good example : My motivations I’d like to join the company where my father and my oncle are already working. The usual check-‐list with dates. The professional background I like the way the person is communicating his/her experience in the good example. I’d like a job where I could apply these new methods in a company where I could move up the ladder. E. jobs. I would like to offer the new perspectives my education taught me. positions and company names should be avoided. This connexion is promising. 177 . The bad example : My motivations My academic background has provided me with the most efficient team and change management skills. a company I’m familiar with since my early childhood days. I am a man of challenges and responsabilities.
they allowed you to gain qualities and skills. you should tell a story : all your job experiences end-‐to-‐end tell a story. This storytelling is crucial during the interview. 178 . they have built you up.At best. you have matured. You are the result of all these steps. This is what you sell to the recuiter : you sell that story to him (not the check-‐list !). your story.
G. Not too many details (see below) Bold typography should be limited to the companies or the jobs you had. Some candidates use this section to explain how relevant these courses and studies to the job. publications should be mentionned right after the candidate’s studies. Studies and training courses As previously mentionned. graduation year. follow these three rules : -‐ -‐ -‐ Time-‐reversed chronology (see below) Be relevant rather than exhaustive. it is not an obligation to write all of them. F. except for young graduates or in case the internship has been completed abroad.For the CV. Some would include copies of articles or books. take a low-‐key approach : I would then advise to include links to websites where the information is available. They will be also be presented in a time-‐reversed order. school or university. Ideally. Publications Essential for some added value professions. 180 . city. Internship souldn’t be included. Should be included : rank or diploma.
Anyway. bring one book or a copy of your publications at the interview. published or edited anything ? Praise your recruiter’s ego. 181 . Do your homework : has your recruiter drafted. This might be the winning touch. Do it lightly.
not the place of birth 182 . don’t specify the diploma or the course. they should be mentionned at the end of the CV. your language skills will be put to the test. Don’t be surprised. don’t use any frame nor chart. everybody lies in this case anyway. just state your level of fluency. Let’s remember that you shouldn’t be modest here. have an ace up your sleeve : an index card with technical vocabulary or specific idioms. J. The candidate may indicate the softwares he masters as well as his certifications. I. H. Miscellaneous This section includes the basic informations about the candidate (if not previously included on the CV) : − Age or date of birth. Language skills As we mentionned earlier. Computer skills If those skills are not included in the header banner. you could be contacted by phone the very next day. and why not. Once you sent the CV. Don’t mention MS Office and Explorer when these software are requested as prerequisite. Be prepared.
official or not … : stereotypes and prejudices are sticky. you may be viewed as an unstable or available individual (therefore as a potential disruptive person) − Avoid presenting yourself as divorced or in a relation.− Marital status : it’s ok if you are married. To be married is considered as a quality. Number of children : kids are considered as handicaps by recruiters. but don’t mention it if you are single. Ideally. he has « family obligations ». if you are single. this can be turned as an advantage. The candidate is less available. 183 .
184 . The type of driving licence (except for young graduates or for jobs where a special licence is requested). alternate custody of my 3 children.Bad example : Miscellaneous: 45 years Divorced. safekeeping or a job in logistics or in organization development. Good example : Complementary informations Year of birth : 64 Sagittarius and Dragon in chinese astrology Father of 3 children Ability to handle conflicts and to reach compromise − − Military rank : only when it is an added value to the job : security. housekeeping.
The professional background 6. The wrap-‐up : the road book 1. Studies and training courses 185 . Upper-‐left corner : your personal informations 2. 3. In the middle : the job or position you apply for 4. The header banner (only one !) 5. Upper-‐right corner : your picture.
10. well you are the only person to blame. codes evolve.7. If you experience problems writing your CV. You are a tough element to master. 11. 186 . 8. let alone to explain. Publications Language skills Computer skills Hobbies Miscellaneous Did you know ? It is very difficult to write a CV from scratch. But it is critical that you do it : trends come and go. it is human. 9. your story too.
like a mirror would do. the weakness or the missing argument. you should consider it as a friend : an ally. my setbacks and my regrets … » It is also a synonym for failure. For the candidate. While summarizing your career. As if the recruiter would discover the lie. me. 187 . it is pointing out your mistakes. candidates are afraid of it. or a life-‐belt.The tip It is not an easy task to draft your CV. During the interview. Your CV is not an exam sheet you would hand out to the professor ! It is your friend . something to lean on. this document is about « my life.
just in case…So you’d be well advised to dedicate quality time into writing your CV in a professional manner. 188 . drafting your CV comes at the beginning of Week #2. Week #1 Create your time capsule : « I a m the b est ! » Preparaoon Draft y our D ream Team : « I a m n ot a lone ! » The game plan : dates and objectives Analysis The Review : « W here d o I c ome from ? W here a m I g oing to ? » Week #2 Research : books. w ebsites and advices Draping Draft y our curriculum v itae Draft y our cover letters lettres Mailing Plan y our mail and follow-‐up (adjustment to your CV and letter) a) My CV leaves trails Recruiters keep lots of CVs.Chapter 6 : drafting your CV step by step As such.
Review and choice c.Don’t leave behind any sketchy and badly written CVs. here are three preliminary actions to be carried out : Preliminaries : a. b) The Brutal Way : the 10 steps Our method introduces 10 steps to drafting your CV. Client-‐related arguments 5. Then differentiate yourself 7. I would advise you to operate a drastic change in the presentation. To start with. full of mistakes and « half-‐truths » : they could come back to haunt you. research 1. Characteristic features 6. My riff as the Red Lead 4. Recruiter might not establish a link with your previous CVs. The oral test 2. Everything on one single page 3. Documentation. The seven essential codes 189 . Garbage can and basket b. If it is too late for that (damn. especially in our digital world. damn…).
The job seeker on his own always considers that drafting his/her CV is a 2-‐hour task. 190 . They all matter. merely updating the last version of it. participants must follow those steps very closely. Each one of them is important.8. The two tests 10. Classic ou Eccentric 9. fax and copymachine During the training sessions. Printer.
End of Preliminary #1 : You got rid of all your old CVs. Re-‐write your story. Preliminary # 2 : Review and choice You should perform your Assessment Review before drafting the CV. Out of experience. it takes method and organization. move it to the Trash Can.It’s wrong : drafting your CV can prove to be a severe test. the Cut&Paste solution. mental block may come up. This is a real job. I repeat. get rid of the latest version. There is only one solution in order to avoid that : drop your old CVs. I am aware that this is the most crucial moment. Start from scratch : this is the best way to start all over again. face the course of your life with your successes and setbacks. The trap : To work on a previous version or to use a CV from a colleague or a « really cool » friend. find a meaningful patter within the course of your professional life. Nothing comes easy : you should invest time and resources. On your computer. the worse you can do is to do it the « Ctrl C-‐ Ctrl V » way. Preliminary # 1 : Garbage can and Trash Can First of all. Tear it up and throw it in the garbage can. 191 .
End of Preliminary #2 : On one single sheet of paper : one or two jobs (and sometimes a specific business area) The trap : To take your last job back without a thorough analysis or to accept the first proposition coming your way. new directions.This process can open many doors : new posibilities. and plan accordingly one or more distinctive campaigns. at this stage. the candidate has to make a decision : one or several targets. 192 . new projects for business ventures… But. The candidate may also decide to target one specific business area.
on your desk. Or better. He/she/they is/are 194 . do your homewok and research the current trends in recruitment in your business area.Preliminary # 3 : Research No problem for this one : you bought the right book ! Nevertheless. If he cannot make it in a structured way. End of Preliminary #3 : You now own the necessary methodological tools in order to draft your CV. your « partner » listens and writes your keywords. You will tell him/her/them all about your professional life. he/she/they will summarize your CV : it should come down to a few stages. After listening to you. there is your watch (or your phone) and in front of you. draft your Dream Team. 7 minutes tops. After these seven minutes. as we mentionned in Chapter 1. Practically. The result of this will be your starting point. Step #1 : The oral test Find a friend. start the exercise all over again. say five persons. The trap : To forget some basic rules and listen to an adviser or one « know-‐it-‐ all » friend. Your counterpart(s) has/have some distance. he should be able to digest your professional life.
The page is not processed : no layout. emotions or resentments with advantages for your employer : the key points of your career are only meant as future benefits for him.not caught up in the small details of your daily life : he/she/they can see which are its essential components. End of Step #1 : A sheet of paper with the main stages of your life (keywords only). is that the backbone of your CV is not what you tell anymore but what somebody else will remember of it. End of Step #2 : A one-‐page-‐long rough CV. 195 . Its backbone will consist of your friends’notes. you get to write a CV « for real ». Stap #2 : Everything on one single sheet page At last. What is most interesting. The trap : To start the layout or to put too many details. (on top of the rehearsal for the job interview). Respect the maximum length : one single page (no font reduction to size 9 in order to write more !). The trap : To confuse memories.
The trap : To pick up a feature based on the client expectations. End of Step #4 : A two-‐page CV (maybe more) 196 . the colours or the shades of gray. and what is interesting to the recruiter is on Page 2. your riff. The content has been modified according to the riff as well. will literally epitomize your CV : everything will relate to it. To do so. the sections. rather than on your skills. the vocabulary and the syntax… End of Step #3 : A reprocessed CV. Creative. friendly. disciplined. Let’s put it this way : you are on Page 1. we will decide which feature of your personality you want the recruiter to remember (this is called the riff). Step # 3 : My riff as the Red Lead This page should start to look more like you now. ability to show empathy … pick one up. with its final shape and structure. energetic. Step #4 : Client-‐related arguments Now you fill the CV with arguments. This feature. These additions are designed especially for the client : the company that will maybe hire you. details or links the recruiter can relate to.
you should be like anybody. a mailman : a friendly and smiling person … -‐ Business field : in the IT sector. each business field comes with its own set of referents. and even second-‐degree humor . emotionally-‐stable and logical person . in 197 . Step # 5 : Characteristic features Never forget that : before you become superior to other people. The trap : To underestimate the client’s needs. a developer : a disciplined person . A good CV is equally balanced between supply (your skills) and demand (what the company needs). a graphic designer : a creative and innovative person… Position : a secretary : a communating and extravert person . In other words. -‐ -‐ Diploma : an engineer is supposed to be a thoughtful. a social worker : a friendly and tolerant person with the ability to demonstrate empathy . your diploma or your business field. people are young in spirit. with a good sense of humor. Characteristic features refer to the elements requested and expected by the recruiter or the employer. expectations or preferences. they refer to all stereotypes related to your job. Each job.
people are forthright. they give our knowledge a structure. sometimes caricatural. Practically : 198 . In other words.the logistics business. they work as previously filled in index card. straightforward and working hard … These characteristic features are restrictive. But as for any stereotype.
match your qualities with the layout and the content of your letter of motivation. 4. You should bring something else to the table. If necessary. 3. The trap : A too straightforward approach make for a dull CV. Illustrate these qualities in the layout and in the content of your CV. your job and your business field. 199 . Make a list of the expected qualities related to your diploma.1. so you can actually be ahead of the rest of candidates. 2. you should not identify the qualities anymore. To do so. These characteristic features should be understated : suggested not explained. Step # 6 : Then differentiate yourself Once the recruiter is reassured (you definitely have the « basic features » for the job). these characteristic features. include those qualities in your header banner. End of Step #5 : Your CV has been modified to match these expectations. If necessary. but the most common flaws in your line of work. This is where you can add value to the situation. you should differentiate yourself.
Illustrate these qualities in the layout and in the content of your CV. it sounds fake. End of Step #6 : La première partie de la rédaction est terminée. emotionally-‐stable logical person. Step # 7 : The seven essential codes Till now. include those qualities in your header banner. reflexive and draft modes. just like any other engineer. just like any other accountant. you are a talkative and open-‐minded individual. but also. 4. If necessary. it is sounds like « too good to be true ». Reverse them : you have the one uncommon quality ! 3. you are a creative individual. match your qualities with the layout and the content of your letter of motivation. 5. The trap : Just one quality is enough. but. More than two qualities. Now you should conform the CV with the norms. Practically : 1. You should be able to persuade the recruiter he can have your cake and eat it. 200 .You are a matured. Make a list with the acknowledged flaws in your line of work 2. If necessary. you were into the analysis. on top of all that. You are a disciplined person.
This is a disconcerting step : the layout and the content of your CV will be radically transformed. Beware of those « knowledgeable » associations. End of Step #7 : Your CV is set. they provide all CVs with a common ground (it can easily be compared). then adjust your CV to comply to these codes. they have been subjects to tests and analysis. they make for an easier read (it provides the recruiter with a deja-‐vu aspect) and finally. The trap : Beware of the so-‐called experts at the Job Center. Google…) 201 . Now you are free to give it a more eccentric aspect so it will stand out. According to the essential codes : efficient but conventional. Step # 8 : Classic or Eccentric Your CV is done.Codes are essential : they put the recruiter at ease (you answer his expectations). The main criteria are : -‐ -‐ -‐ -‐ The business field (fashion. interior decorator…) The personality of the candidate (engineer…but an innovating engineer !) The company you apply for (Apple. graphic design…) The trade (fashion designer. These codes work as solutions to deficiencies or dysfunctions. Refer to trustworthy sources. Your CV will be just like you : unique.
So it remains consistent with its pertinence. taste. The trap : To be eccentric before having a conventional CV. Les principaux modes de déclinaison sont : -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ The support The colours The graphic design The layout The typography The object or the composition of the picture Sections and informations to be included The attachments The mailing option The follow-‐up End of Step # 8 : It depends on your decison.Originality is not an easy concept. It is about creativity. your CV remains conventional or has turned into an eccentric one. its structure and its content. boldness and methodology. 202 . An eccentric CV starts from a conventional CV. there are many ways to convey or communicate its difference. To decide for an atypical framework or content would be a mistake. Practically.
du rigide et de cette sensibilité à la traction. il apparaît aussi rigide et impénétrable . Can you please read it ? » 203 . It is done but not entirely : it has to pass the rookie test and the expert test. -‐ The rookie test : Take your CV with you and meet your butcher. d’autre part. Le test du novice a pour objectif d’écarter les CV impénétrables ou rigides. de repousser ceux qui seraient trop faibles à la traction. your baker or your florist : « I need a favour. les défauts de ses qualités : d’une part. L’objectif serait de doter votre CV d’un béton qui n’ait pas ces défauts et en garderait toutes les qualités : inattaquable et résistant à la pression. s’il est inattaquable.Step # 9 : Two tests That’s it ! You have your CV. elle est nulle. A rock solid CV. sa résistance ne connaît quasiment aucune limite en compréhension mais. en traction. I am applying for a job and I would like to make sure that a total stranger to my field of expertise is able to understand my CV. Il va falloir se débarrasser de l’impénétrable. Note : le béton a deux points faibles peu connus qui sont. Celui de l’expert. pour reprendre l’expression populaire.
like your baker ? He/she is the young person in charge of HR who will meet you at the first interview. Why would you need a John Doe to read your CV ? Somedoby who doesn’t know anything about your trade. The same goes for temp work consultants. 204 . This test will make sure he/she will understand your CV. executive assistants or else employees in charge of these first steps in the recruitment process.
-‐ The expert test : The same CV must be credible when somebody with the same level of skills reads it. That person could be your next boss. These guys will fiddle with your CV inside out to test it. colleague or an external expert. 205 .
You will be equally recognized on the duplicated picture. Fax them. End of step #10: Your CV is ready. All the books advise it. but in reality. he/she doesn’t know anything on the subject but he/she is appreciative and is impressed by you. Select the « black and white draft » quality option on your printer and print your CV. The trap : The advice from your husband or wife. Select the Quick Print option (with colours) and print your CV. 2. The quality of these copies must be beyond reproach ! Your CVs will be equally readable as the first one.End of Step #9 : Your CV is validated. 3. Step #10 : Printer. The trap : 206 . fax and copy machine Last step : the copy test. 4. Practically: 1. very few candidates do it. Photocopy both CVs.
There is the risk of having the page numbers or the informations on top the pages disappear with the copymachine or the fax. Tip Be assertive : if you can make it during the interview.The margin is too small. then you will be able to do it with clients. 207 . you will be able to make it during any meeting. Don’t be afraid to talk about the salary and the compensation package : if you are able to successfully negotiate your situation during the interview.
there has been more than two hundred pages filled with certainties. If there would be a conclusion. And now. You are going to write the next chapter : you’re on… It is up to you : a real CV.A short conclusion The CV I’ve always dreamed about seems trivial. It isn’t much to look at. tricks or codes. clear and… malicious . Better than technical advices and DIY tips. a CV just like you. it’s your turn! Last tip for the road Up to this point. Do clench your fists and get to work : this time. it would be electric : packed with energy. it gently whispers to the recruiter’s ears : I am the right one. would a casual reader say. you should turn the page. tips. rage and the will to succeed. the Ruthless/Brutal Way is an motivational machine. 209 . It is simple.
To Sylvie. my snow ball 210 .
she wants to come up with new ideas. just like her dad. a job which would provide a big house to him and his girlfriend. Matthew thinks the world should be a better place. but she wants to do it all her way. He doesn’t know he is being pictured as smaller than Mark … Lola will be an accountant. just like her mum. she wants to invent things. 211 .Thanks to our ball boys and ball girls : Maxi wanted to become a chemist or an inventor. but he doesn’t know where to fit. Mark wanted to be famous and to be on TV. with more justice.
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