RETAIL VISIBILITY OF AIRCEL WITH RESPECT TO COMPETITORS

INTRODUCTION TO
THE COMPANY

INTRODUCTION OF AIRCEL
Aircel is a joint venture between-Maxis Communications Berhad of Malaysia and, Sindya Securities & Investments Private Limited, whose current shareholders are the Reddy family of Apollo Hospitals Group of India, with Maxis Communications holding a majority stake of 74% and rest 26% of apollo group of hospitals.  Aircel commenced operations in 1999.

 The has company gained a foothold in 24 circles: • Chennai, Tamil Nadu, Assam, North East, Orissa, Bihar, Jammu & Kashmir, Himachal Pradesh, West Bengal, Kolkata, Kerala, Andhra Pradesh, Karnataka, Delhi, UP(West), UP(East), Maharashtra & Goa , Mumbai, Haryana , Madhya Pradesh , Punjab , Rajasthan …

AIRCEL LIMITED
Type Private

Founded Headquarters
Key People Industry Products

1999 Chennai, India
Gurdeep Singh, CEO Telecom Mobile Telecommunication Operator http://www.aircel.com/

Website

PRODUCTS OF AIRCEL
1.Prepaid

2.Postpaid

3.POCKET INTERNET

INTRODUCTION TO THE PROJECT

Visual merchandising utilize displayPoster, Banner, Leaflet, Dangler, Lighting, Digital technology and interactive element to catch the customers attention and persuade them to purchases.

The display of products which makes them appealing ,attractive, accessible, engaging, and enticing to shoppers in a retail store.

RETAIL VISIBILITY-

PROBLEM & PURPOSE OF STUDY
 To find out the presence of AIRCEL POP(Point of purchase) & products in retail outlets and measures to improve it with compression of competitors.  To assess the distribution on the basis of number of outlets covered, supply, frequency of visits.  To find out retailers opinion in related to the life of POP (Point of purchase) Material and life of hard visibility. To find out replacement cycle of POP (Point of purchase) material of different operators.

SCALING TECHNIQUES:NOMINAL SCALE. RANK ORDER SCALE SAMPLING TOOLS & TECHNIQUES TARGET POPULATION: Group of retailers in JAMMU city. SAMPLING SIZE: 125 retailer respondents. SAMPLING TECHNIQUE: We are using Random & judgmental sampling technique. CONTACT METHOD: Personal Interview. DATA SOURCES: Primary Data. RESEARCH INSTRUMENT: Questionnaire TYPE OF QUESTIONNAIRES: Structured

FINDINGS OF THE STUDY

Company Aircel Airtel VODA IDEA RELIANCE Visibility

TATA INDICOM

19% 23% 30% 12%

10%

6%

VISIBILITY
6% 10% 12% 23% 30% 19% Aircel Airtel VODA IDEA RELIANCE TATA INDICOM

CONCLUSION OF THE STUDY……

Conclusion……
• According to my survey, I have found that most of retail outlet aircel merchandiser material is absence. • I have found that most of retail outlet hard visibility of Aircel is absence. • There should must be better visibility for awareness of tariff plan and new scheme of company.. • Some of the Merchandisers are not working their labor best for increasing the revenue of the company. • The products and scheme are not aware easily in retail outlet.

Suggestions:
• The company should focus on the rural area because in those areas telecommunication sector is

still growing at faster rate than the urban areas.
• Distribution of promotion material should be regular and noted. • Company should get involved in forceful advertisement policy like Airtel , Vodafone and Reliance. • The distributor should get involved in the hiring and recruitment of merchandiser. • The merchandiser visit should be regularly checked by the company.

Sign up to vote on this title
UsefulNot useful