May 2012

Master of Business Administration - MBA Semester 2 MB0046 – Marketing Management (4 credits)
(Book ID: B1135)

ASSIGNMENT- Set 1 Marks 60 _________________________________________________________
Note: Each Question carries 10 marks. Answer all the questions. Q1. What is meant by marketing management? Explain the importance of marketing management.

Q2. What is brand equity? Explain in brief.

Q3. Briefly explain the major external and uncontrollable factors that influence an organization decision making, performance and strategies

Q4. Discuss the potential benefits associated with MIS.

Q5. Write short notes on Segmentation.

Q6. Explain the various stages involved in new product development

Answer all the questions. . Q2. What are the functions of marketing channels. Q1. Explain the different methods which allows a media planner to decide budget allocation Q5.May 2012 Master of Business Administration . What is branding? Discuss the components of Brand Equity. Q3. Differentiate between Consumer market and business market. Differentiate between International marketing and Domestic marketing. Define the term “direct marketing” Explain the different methods adopted for direct marketing Q6.MBA Semester 2 MB0046 – Marketing Management (4 credits) (Book ID: B1135) ASSIGNMENT. Q4.Set 2 Marks 60 _________________________________________________________________________ Note: Each Question carries 10 marks.

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