Textual analysis of music videos 2
5. Is there reference to the notion of looking? ● Do you get the sense that the artist is on sexual display or that other people in the video are used in this way? ● Does camerawork, costume, dance or something else imply sexualised display? ● Are there other references to ‘looking’ such as screens within screens or binoculars, cameras, etc? ● Give examples and consider why these features have been chosen. 6. Are there intertextual references? ● Do these relate to other music videos, to aspects of the star’s image or to completely separate texts such as TV programmes or films? ● How are they used? 7. Is the music video performance-based, narrative-based or concept-based? ● How much of each? 8. Conclusion ● To sum up your overall essay, it is worth drawing together your main points and emphasising what kind of video this is.
How to structure your essay
Use this as a prompt sheet to structure your main points when writing your essay. 1. Introduction ● Which video are you analysing, who is it by and, if you know, who directed it? ● What genre does the music belong to and what broad characteristics of that genre does the video have? 2. What is the relationship between lyrics and visuals? ● Work through the song and identify ways in which the lyrics are illustrated or amplified or even contradicted by the visuals. ● Pick out some specific examples to back up your argument. 3. What is the relationship between music and visuals? ● Does the video cut to the beat? ● Are solo instrumental bits illustrated by the video? ● Does the video change pace with the music? ● Give examples to support your points. 4. Are there close-ups of the artist and star image motifs? ● How is the record company looking to sell this track? ● What image of the artist/band is being offered? ● How does this video relate to previous videos by the artist? ● Are there motifs which have been used previously? Or does this video represent a change of image?
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