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Special Report By ThoMaS Sechehaye
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Who would you trust?
Whether You’re A Seasoned Job Hunter or Just Starting Out, You Can Get Fast Results With…
Ask yourself…who would you trust more: A doctor who has performed heart surgery and has a first hand map of how everything works…or a doc who does surgery while reading a list of written instructions? Who would you trust to build you a new house? A carpenter who is working with architectural blueprints…or one who just shoves his elbow through the wall? Hmm-Tough question. I bet you’d go for the surgeon with experience and a proven map. And you’d pick the professional carpenter with certified blueprints. I sure would. And I’d do the same thing for planning any job search.
“The 5 Secrets To Boost your Job Search In a Recession”
“Systemize your Job Search — Get More Interviews and Land a Great Job Fast - In a Tough economy”
Hi I’m Thomas Sechehaye. Searching for a job is a bit like heart surgery plus home building all rolled up together. It’s intense. It’s personal. It’s stressful if you don’t have a plan.
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For a guaranteed approach to finding a job, you have to see where you’re going. To see where you’re going you need a map. But not just any map. You want a proven job search blueprint and a methodology you can trust. And for that, this field-tested Job Search Blueprint is exactly the system you need. I know that now. After 32 years of coaching individuals and consulting Fortune 500 companies. But I didn’t always realize just how important this was. You see... things were not laid out so clearly when I got started in Germany in 1972. I want to tell you a personal story and share the 5 Secrets to Boost Your Job Search in a tough economy. I’ve learned the hard way. Although your background is different from mine, I am sure you will find job-hunting tips that will cut your job searching time in half. You’ll learn how to write a killer resume and get your resume picked from a stack of hundreds. You will discover how to prepare and how to ace any job interview. If you don’t have time to read, you can start now and find the job that’s right for you. Just use the action blueprint at the end - and then come back and have a good read. But I think you’re going to enjoy reading this Special Report and learning how to find the job that’s right for you - especially in this challenging time.
Find timesaving tips and visual blueprints so you will know exactly what to do and what steps to take to get fast results. Now, I recommend you print out this entire report - so you can highlight key ideas as you go along. So, get yourself a good cup of tea or coffee, and let’s jump in.
When I Was First Starting Out
When I was a young newbie, just starting my career, I felt ashamed at my lack of business skill. I had no clue about how to market my skills. I had no clue about resumes, interview strategies or presenting myself. I was a trained therapist after all! I expected people to come to me. I expected therapy centers to come to me. It never occurred to me that I would have to look for work. And a strategic approach to job seeking…well, the concept hadn’t even crossed my mind. I craved the respect that other professionals were getting. I had professional training and skill, but my job search strategies were embryonic. I was determined to not let that stand in my way. Even then, I was stubborn and committed to make myself better by learning from the best. I had a Masters of Art from the Munich Academy of Art so it was easy to make my first brochure.
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I can still picture him now. I mean it. VJ. a legend in therapeutic community and head of a world recognized drug treatment center in Holland. oneon-one. Whacky colors. He agreed to see me. What was I missing here? Could bad brochures work? How is it even possible? Was this true when he started? Surely things were different and the world of job seeking had new rules. I went to one of my teachers. And I must not really be hungry enough to land a job. taking back his papers. Sitting in an old red leather chair behind his long well worn wooden desk… surrounded by books and drawings. I was bewildered. “Maybe sometime in the future. carved in wood. He was gruff. To my classically trained artist eye. outside of working hours. It said. as he was rummaging in his drawer. And that I felt they weren’t up to my artistic standard. Just a mess. It just went against everything I’d learned in art school. He told me that he knew what I was thinking.com 4 . all of his brochures were disgusting. In a considerate way he pointed out that I must not be ready to hear how self-promotion really worked. he started rummaging through his desk drawer. And handing back my original brochure. I was shocked. I tried to be polite and waited for him to explain. That made me sweat. Really awful. He pulled out some dusty papers and pushed them across the table.My plan was to get professional advice by showing my little brochure to a mentor and leader in my field. Hard to read. Was he just pulling my leg? He did have a reputation for being mysterious. But this odd meeting did prove to be a turning point in my grasp of strategic job hunting. It was his early flyers and brochures. Up until this point. “Make The Non-Logical Choice” © 2009 Presentation StoryboardingTM http://www. I’d studied therapeutic techniques with him. He politely looked at my new brochure and finding nothing positive to say. As he showed me. yet seemed willing to help someone just starting out. But this time I asked for a special interview on job search practices. So I thought perhaps this is some kind of Zen stick approach. I noticed a little sign on his desk. He told me he knew I thought his brochures didn’t look like much. Looking so wise.presentationstoryboarding. During the interview.” he said.
No one was doing this. And there are some good books. you can imagine how hard a time I had giving these little cards away! And little by little. “Make The Non-Logical Choice. Obviously logic was not taking me by the hand and showing me the way.com 5 .presentationstoryboarding. As I was doing this. tapes and trainings on this topic. I started doing what the sign said. They came back. The guy who cut my hair. And I was against any kind of egoinflating. I wrote my name and phone number on post-cards. So. I Gave Services For FREE ! That’s right…for FREE. Instead. interview skills and self-promotion. I gave FREE sessions. I gave postcards to anyone who would take them. I knew there had to be more… So I started reading everything I could on job hunting. The postman. “Who needs brochures anyway?” I thought. Their neighbors came. I gave post-cards away to everyone. And guess what? People liked them. Their friends came. And then they paid for more. Then. But I still wasn’t satisfied. And they invited me to join their staff.” at the neighborhood restaurant down the street. They brought their husbands and wives. This time they paid. but many had ideas that I could apply. I put my draft brochure in a drawer. The guy at the gas station. I decided that this gap was the perfect place to begin. At the time. They told their friends.” First off. I felt in a complete gap. I went there and guess what? They had already heard about my work. self-promotion. The folks at the beer garden. This was unheard of at the time. I was a rather quiet and introverted German. Some had nothing to do with my profession of coaching and consulting. And I mean everyone. a therapeutic community in my neighborhood started forming.“Damn right” I thought. And I hand-wrote an offer for a “FREE consultation… good for one month. Seeing this sign. this was a complete stretch for me. It just kept on flowing. The waitress © 2009 Presentation StoryboardingTM http://www. the phone started ringing. All from one illogical choice.
Click here to go to page 26 “Start By Giving Blueprint” Again. this choice was illogical. Systematically. So I kept going…all the time thinking about that little sign I’d seen on VJ’s desk.presentationstoryboarding. marketing and strategy. And my process was a wild blend from my art background with therapy. My blueprints didn’t look like anything anyone had ever seen.I started putting my art background to work once more. © 2009 Presentation StoryboardingTM http://www.com 6 . I made blueprints and road maps to plan my job-hunting efforts.
I want to share this little miracle method with you. I realized that the power is in the planning. I know you may not have the same background. It’s not in the specifics of the job search efforts that create success. confidence and conviction. All the job search books I’ve seen do not talk about this. I urge you to do this right now. With a blueprint and a job-search roadmap.presentationstoryboarding.Plan Your Job Hunt Strategy In Advance Secret #1 Secret #1: Plan Your Job Hunt Strategy In Advance As I made these early blueprints. But they do not focus on how to build a blueprint to find the job you need. These career search and job search services swoop right past the power of a visual plan. You won’t fall into the swamps of sadness and self-pity. Instead. The power of a plan is not the content of the plan. They pitch services to get you in front of recruiters. And this will help you focus your job search to get fast results.com 7 . This is not a little thing to notice. experience and schooling that I have. you’ll have strength. And so. They focus on specific resume writing practices. And this is precisely what employers and recruiters respond to. days or weeks. When things get tough. Unlike many job seekers. And no matter what obstacles you encounter. Sometimes this very thing bombs. you don’t drift around for hours. The power is in your focus. I bet your burning question is. Now. you can reorient and stay on track. you work your plan. I say this because it took me years to realize that the power is in the planning. “How Can You Do This FAST?” How Can You Do This FAST? The absolute fastest way to do this is to grab a piece of paper and a pencil. The pen or pencil can be anything. Don’t wait. Sometimes one thing works. I’m sure it will help you get clear on the job you want. just so © 2009 Presentation StoryboardingTM http://www. you have a consistent focus. They emphasize specific systems to review and distribute your resume.
Remember. “What is the most illogical choice you can make?” Is it sharing some information that has really helped you? Is it offering a service or product that made all the difference in your life? What you really need to know is this: giving is the secret key. a brilliant motivational speaker is often quoted.presentationstoryboarding. Usually we think about what we must bring to the table. white papers. newsletters and information marketing you receive online. Marketing is getting the word out. free reports. But since you are reading this. you have a chance to share your valuable skills. Inside the very protected space of their mind. Giving is how you will help the most number of people. “You can have © 2009 Presentation StoryboardingTM http://www. And we don’t think about what’s going on for the hiring manager we are pitching. If you and I were sitting over coffee. It’s finding a way into peoples’ attention.Plan Your Job Hunt Strategy In Advance Secret #1 long as it writes and you can jot down your ideas. It’s a lot more like marketing. Zig Ziglar. Think of all the offers you get in the mail. Think of all the offers you get by phone or email. But you may be wondering… What Must You Know? Think of VJ’s little wooden sign. And once you are in their minds. let’s do a quick and simple brainstorm and make a list . Consider all the special deals. employers and recruiters to get them thinking about you and your skills? Click here to go to page 27 “Turn Offers Into A Personal Gold Mine blueprint” This is a non-logical approach to job hunting. free information. Now ask yourself: What can you send to potential companies.com 8 .together. we’d sit down and talk. Make a laundry list of everything you can think of to spread the word about your unique skills. job hunting is not the same as sales.
What works for your next boss…works for your job search. font. I didn’t think about what the viewer…his client…would respond to. But how can you help the people who will hire you get what they want? Focus on this and you will find the essence of your successful job-hunting message. If your recruiter or new boss responds to an aesthetic. I think the answer is clear. And my feeling is he wanted me to see what I was doing in an entirely different perspective. and your message need to match what your new boss will respond to. move.presentationstoryboarding. But you still need to understand what he or she finds attractive. And you will need to continue making this promise in your cover letter. and don’t really need a job. Remember. It worked. “healthy neurotics. you will need to have the skills to keep this promise once you get the job! But perhaps you’re also curious about that little sign and my interview with VJ: What did he mean by showing me those atrocious brochures? I’ve thought about this a lot. Over time he expanded to this core group to include what he used to call. He had a phenomenally full practice. speak and present yourself. you need to keep it.com 9 . your clothes. And the fact is. tone and feel that works like a magnet. You are a skilled and trustworthy employee. Of course.Plan Your Job Hunt Strategy In Advance Secret #1 everything you want if you help other people get everything that they want. You are a caring and committed human being. your potential hiring manager most likely will not be on drugs. This goes all the way down to how your resume looks and feels: color. keywords and overall layout. style or choice of language that isn’t how you speak to your friends…what will you do? Unless you are living off a trust fund. once you make a promise. You want to find the style.” How can you help other people get what they want? Sure you want a job. © 2009 Presentation StoryboardingTM http://www. You are the exact answer to their prayers. interview and follow up communications. You are marketing yourself.” They responded to his in-your-face style of information. And naturally. It includes everything you wear at your interview: business dress for business meetings. font and color. VJ’s first clients were junkies and hard-core drug users. I was looking at the design. You want to offer your skills in a wrapping that is the magnetic attraction factor for your next boss. Your resume. They walked in. They came. resume. You will need to make it in how you dress. They called.
presentationstoryboarding. timeliness all send a message. And this message must be attractive to your interviewer. © 2009 Presentation StoryboardingTM http://www.Plan Your Job Hunt Strategy In Advance Secret #1 Everything adds up to a message: you.com 10 . your word choice. Click here to go to page 28 “Body Language Secrets Blueprint” But how can you possibly know this in advance? Do you need a crystal ball? Here is a fast way to find out exactly what your interviewers are looking for. people skills. resume. your body language. your dress.
Key phrases. Journals. Acronyms. What are they looking for in this book. find out what they read. Put on your sleuth hat and get out a magnifying glass about your potential employers. And start thinking like them. Get familiar and at ease with the language your clients are using. Study companies. Special words. make note of what you feel. Industry Magazines. He is a master of observing small details of habit. Which bestsellers are they browsing through? Watch. you’ll have to jump in with both feet. Check out the hiring manager online. If you have mutual contacts in a company or industry. And the next best place to do this is when you’re talking with them. Sherlock Holmes is a profound inspiration for strategic thinking. What are companies really looking for? To do this.com 11 . Newspapers.presentationstoryboarding. Get into the language they use. While fictional. Look. needs and desires. you’ll be in a unique position to understand what is really driving their hunt for the perfect employee. Buzz words. You can use a search engine and social networking sites. © 2009 Presentation StoryboardingTM http://www. Listen. Let’s start with reading… Get familiar not just with the news and trends in these magazines and journals. think of and assume. Start to make this language your own home ground. preference and manners in order to determine the bigger patterns. From this place. Step into the mindset of your hiring manager. magazine or industry journal? Click here to go to page 30 “Research Guide blueprint” Find Out Precisely What Companies Are Seeking Move Into 224 Baker Street This address may ring a bell. Get inside of their minds.Find Out Precisely What Companies Are Seeking Secret #2 Secret #2: Free Time At The Bookstore Books. You have to stop thinking about your own situation. You’re trying to solve a mystery right now. Learn the lingo. As you begin reading. It might be quite different from how you speak or think. And pick up the same things. Find out what your potential employers read. You will get at the heart of what they want. hiring managers and interviewers. It is the London home of the great detective Sherlock Holmes.
You have to understand the mindset and language of your hiring manager in order to create a resume and message that will reach them. “ASK. And here’s the interesting thing that I have found again and again… Record Patterns and Track Over Time Keep a record in your journal to track the patterns you see. And in fact. check how often you hear certain themes appear. Over time. Tell them you’re taking a survey. ask people in this field. Pay attention in interviews and casual meetings with people in your industry. Go to industry blogs. Tell them you’re doing research.com 12 . read.presentationstoryboarding. I needed a job yesterday! I don’t © 2009 Presentation StoryboardingTM http://www. Ask family. you’ll see a pattern emerge and this will help you shape the best message to exactly match the language and preferences of your target employer. What are people in this company and industry concerned about? What do they want to achieve? And how can you help them achieve their goals? Over time. I know how tough it is to try to make time out of your crazy busy job search to do marketing research on the mindset of your hiring manager. Ask people you know in the field. Do these things and then shared the information with hiring authorities you interview with. Tell them you’re writing an article. have time to study. What are common phrases or terms that are unique to your audience? This is all going in the basket of company intelligence.Find Out Precisely What Companies Are Seeking Secret #2 Get Curious About What People Say… What words do they use? Look on their website. it would be great if you actually did all those things… writing an article. Examine their annual reports. observe and track. Ask former and current colleagues. It’s called. developing a free report or taking a survey. So here is the simplest and fastest way to get the information you need. I just mean. I need a job at the very latest by the end of the week!” I understand.” I don’t have a fancy acronym system for this. Ask people in your target market. Most of the Time But maybe you’re thinking…”Hey. The Best Way To Do This.
You get the chocolate and then you also get the frosting . Many people want to sail past issues and cover up true needs. Here’s how: Ask For Input And Get Ready… Let me tell you a story about the value of ongoing input. herbs and vegetables delivered right to my door. Because you are going to keep the conversation going with your potential new employer long past the initial contact. So all this investigation started you on the right track and is going to keep you heading in the right direction. This morning I opened the door to find this at work. what’s up at the farm.but in a good way. Because.on the inside. But since you don’t want to come on too strong or appear desperately anxious for a job.Find Out Precisely What Companies Are Seeking Secret #2 Give Them What They Want Kind of a no-brainer. you and I know. I belong to a wonderful service. It’s a 2-step process. © 2009 Presentation StoryboardingTM http://www. Farm-Fresh-To-You.’ What they need most are your unique skills. Give them what they want is Part One and Part Two is… And this is a little like the famous Oreo cookie. the author of this one-page newsletter. issues and problems. Thaddeus. Hiring managers. Two weeks ago. Give people what they are asking for. you’re not working in a vacuum. Meanwhile. Getting this box of glowing fruits and yummy vegetables has helped me to cook organically and make untold numbers of delicious meals. He asked all of us to tell him what we’d like him to plant this fall. wouldn’t you say? Once you’ve done all that research…use it. You’ll have a calendar booked with job interviews. I no longer have the excuse of ‘having to go to the store’ standing in the way of a healthy meal. employers and recruiters will feel that you are so special because you understand them! But that’s not all you’ll be doing. You’ll just use your creative skill to ‘sneak in what they need. So you may have to be a little sneaky . Every Tuesday morning. not everyone will reveal the depths of their concerns. you’ll have to sneak this in.presentationstoryboarding. strengths and talents. asked a question.com . Many people do not want to share the root of what they really want. In every box is a one-page double-sided newsletter filled with simple recipes and the news of the weeks…basically. I get a box of organic farm fruits. 13 …And Sneak In What They Need This is the second and critical part.
In today’s newsletter. And I bet the list is quite long and interesting from all the other customers. Ask them how they would like to build the future. I even asked for my favorite kind of Nantes carrot. And now just imagine. you’re in a very special position. These are all ingredients for success. People love to give advice and offer input. I bet that there will be a lower rate of people signing out of the program. For example. Everyone is involved. All the produce customers are invested even more. Thaddeus reported that he was thrilled with the tons of responses and was gathering up all the suggestions. You’ve got inside information to use to get the word out about your unique skills. I wrote in and asked for more watercress. And especially in these turbulent economic times.Find Out Precisely What Companies Are Seeking Secret #2 Hint: This is a simple and straightforward way to check-in and stay in touch with hiring managers. They are excited to share their ideas. This is something I’ve seen over and over. Now we are invested in the future harvest. People like to help. You’ll have a sure-fire formula for finding out precisely what hiring authorities are truly looking for in your industry. No one is going anywhere…except to the door on Tuesday morning to check what’s in this week’s box. people want to lend a hand. While this method is direct and uncomplicated. it works wonders. But now we are more committed. And once you start hearing from hiring authorities. This is a very easy and practical way to get feedback and guidance from hiring authorities. They can still be helpful in telling you what will make a difference in the next interview.presentationstoryboarding. We’re already paying for the box. They feel part of a community. Let’s take a look at how this 3rd secret can help you get the word out: © 2009 Presentation StoryboardingTM http://www. Make use of this in your job search.whether they hired you or not. People feel part of the process. It’s free input from people .com 14 .
It’s not important if YOU know what you mean. It’s not what you say. It’s not what you say. And we’d get to work to build a message that describes your skills so that nobody could resist picking up the phone and booking an interview. So let’s roll up our sleeves and do this now.in your cover letter. Their interview is full of “I” phrases. This is gold. The one with all the research you’ve been tracking. They do not care about you. I’m not sitting next to you. and core industry themes. This is why all those “I” phrases have to get replaced with a different attitude. Your employer has to understand what you mean. in business lingo. You want them to hear the words that are irresistible to them. resume or interview.Describe Your Skills So…Nobody Can Resist Calling You Secret #3 Secret #3: Describe Your Skills So…Nobody Can Resist Calling You Use What You Just Found Out All this research is going to hold you in good stead. Imagine the most outrageous valuable treasure you can picture. “uniquely positioned.presentationstoryboarding.and forget about the company. It’s what your employer hears. The one with all the commonly used key phrases. You’ve just determined what hiring managers want and how they talk about it. insider lingo. You’re inside of how employers in your industry speak and think. This is what you now hold in your hands. And it will help you land your ideal job. Diamonds. You are. Just like a personal motto. It’s quick and simple process.com 15 . This is a special treasure trove of insight into your target industry. Far too many job seekers speak only about themselves .” Most job seekers don’t think about how their future employers are wired. The truth is: everyone cares about themselves. © 2009 Presentation StoryboardingTM http://www. Say that over and over again. They care about what you can do for them. It’s what your clients hear. we’d take out your journal. Valuable jewels. Now. And it’s certainly not what you will do . And you are now in a super unique spot. And this is not what you will help you land the job. skills and their urgent need for a position. They are too busy thinking about their own services. But if I were. They have to know what your skills mean to them. And you want hiring managers and recruiters to hear only ONE thing.
com 16 . It’s energizing and gives you goose bumps. and absolutely ethical description of what you can do. the more attractive you will be to employers. well paid. Most often. no-headache. Because you want a successful interview and a successful job experience! So you must provide a no-nonsense. This is true for your professional business interview and it’s equally true for creating a compelling wrapping paper for your skills. Give them what they want and sneak in what they need. You’ve done the research. Go over reports and reviews from earlier jobs. someone else’s description is a whole lot clearer than the words you use to describe yourself. Click here to go to page 31 “What Makes You Irresistible? blueprint” Keep working at this until you come up with it. unique contribution. It excites you. The kind of job where you smile when you go to work. What core desires. So that brings us to the big question… What Is Your Promise? What’s your unique and compelling promise? This is what people see and recognize instantly as YOU. It’s compelling to you and it’s a compelling promise to your future employer. Hint: make sure that your strength-based resume and skills contribution is something you stand behind. needs and wants are driving your future employers? How will you use this knowledge to shape your message to them? But of course. Ask colleagues. Revisit quotes and testimonials from any previous work or volunteer program. You will attract your ideal job: The job where you can put your strengths to work. you’re only going to develop a message about what you absolutely can deliver. It’s your innate strengths and your one-of-a-kind.presentationstoryboarding. And the clearer your promise. You don’t have to do this in isolation. There’s no question about it. where you are respected. Now do one more double-check… © 2009 Presentation StoryboardingTM http://www. Ask people around you. and rewarded for your input.Describe Your Skills So…Nobody Can Resist Calling You Secret #3 What’s Inside The Cookie? This is exactly where the 2-step process comes in handy again.
To pick up the phone. writing this message is a lot more like talking than writing a term paper or research dissertation. that that’s all I’ve got to say on the topic! But here’s why it’s important for you… Easy To Say…Easy to Remember Your uniqueness message is easy to say…and so it’s easy for a hiring manager to remember.Describe Your Skills So…Nobody Can Resist Calling You Secret #3 Is It How They Talk? Don’t write your unique promise to only work for you. This message is going to do a lot of heavy lifting for you when you’re not in the room. here’s a simple formula called: KISS Keep It Short and Simple. Develop one that is easy to say and sounds natural. The message is a magnet for your employer. It’s going to pull hiring managers to stop what they are doing. It is so straightforward. Think of Presentation Storyboarding…it’s easy to say and easy to remember. Click here to go to page 31 “The Easy Test Blueprint” KISSing Works Wonders This is an acronym and it stands for: K = Keep I = It S = Short S = Simple This ‘easy to say and easy to remember’ is exactly what you must © 2009 Presentation StoryboardingTM http://www. To schedule a second interview.presentationstoryboarding. Think of the tag line for Presentation Storyboarding: The Definitive System to Better Presentations. Easy to say and easy to remember. I always feel like after I write this KISS formula.com 17 . So make sure that your promise matches the way your potential employer actually talks. Think of Job Seekers Blueprint. You’re kissing! Use this formula to get at a unique YOU message. that I have to keep to it. It’s easy to say and easy to remember. To do that. And fortunately. This is one more hidden gem most job resume experts won’t tell you: Write your message to sound like you just said it. and write you an email.
Put your uniqueness message under their name in your sample job listing. then you have to keep working.Describe Your Skills So…Nobody Can Resist Calling You Secret #3 do to wrap your skills and boost your job search. Position your uniqueness in a short message that is easy for hiring authorities to remember. It’s not tons of research…but more like a gut check to see if you’ve hit the target. look and sound of YOU… then you’re home free. And now you’re ready to move on to the 4th Secret to A Successful Job Hunt: © 2009 Presentation StoryboardingTM http://www. How Can You Test Your Theory? Pick the top 3 jobs listings you want to nail. But.presentationstoryboarding. This may be someone from your last job. Write the name of the person you would consider as your top competition. Write their name on 3 pieces of paper. Easy to say…easy to remember. There’s one more thing that you can do to quickly test how your uniqueness message is working.com 18 . You want to be the one candidate they remember. if you win and it just has the feel. If your unique message could fit under their name.
Look around as if you just arrived from another planet. © 2009 Presentation StoryboardingTM http://www. I’m not saying this is necessarily easy. But it is remarkably powerful. This does not mean you are applying for a leadership position. Is there a new trend? Is there a new target population to serve? Is there an emerging need? Tap into what’s coming in the future. Keep asking yourself. This is a rare and makes you extremely memorable. From this visionary standpoint. position your unique skills. This will make savvy recruiters stand up and take notice. What makes your skills absolutely unique? Even in a crowded niche.Find Your Uniqueness In The Market Place Secret #4 Secret #4: Be The Difference Maker . Observe from a completely different perspective. And don’t only look at what’s present right now. Go for a walk.presentationstoryboarding. But for what’s not there. Look for what isn’t there.at every level in the organization. Even if everyone and their brother is qualified for the same job.and this is a quality smart companies are always looking for. What’s missing in your industry? What’s missing from the job market you are looking in? If at all possible. Even in an overloaded market. Look for more. But it does mean you are thinking like a leader . And remember you are looking not for what’s already here. This is key to unlock the question of how you can stand out in a crowded marketplace. Look for what you would do if you could design the perfect solution for your industry. How can you define your special unique spot in your market place? Here is the fastest and easiest way to doing this. And this single step distinguishes you as a leader and future leader in your industry. take an afternoon off to do this. Look For What’s Missing Notice what isn’t in your field. Go online.Be The Difference Maker .com 19 . It makes you the stand out candidate. Find The Spot That Can Grow Explore the very things that could be coming in your industry but aren’t quite there yet. This is what great companies look for in recruits: visionary leadership .Find Your Uniqueness In The Market Place How To Find Your Place Know Your Market You’ve been doing a lot of critical research but here’s the kicker question. Browse around different sites in your field. “What’s missing?” until you find your answer.
Many of the top candidates use a pencil or marker to sketch out a plan. Position your strength in communication and human relations. Go for a side aspect that your competitor is neglecting. Open your eyes to current and future trends. Your number one competitor has already paid for your research. And let them have it. be willing to engage your interviewer. get to know your competitor inside and out. Show what you will do in the first 100 days on the job. Promote that. Tap into your intuitive sense about future needs. But there are things you can do even if you feel that your job-search niche is totally swamped with established skilled candidates… Even If You’re In A Super Tight Niche Perhaps you are in a super tight niche and there’s one definite #1 candidate who you have to beat. Tap into the un-mined opportunity and go for being the #1 in this area of your unique strength.Find Your Uniqueness In The Market Place Secret #4 This is the quality a smart recruiter recalls and selects. They do this live. They have shown what the employer is looking for . Look at magazines. Find out what is their unique “difference” in the market. © 2009 Presentation StoryboardingTM http://www. First off.presentationstoryboarding.and most likely this employer is not the only one looking. Position To Beat Here’s why.com 20 . Own your zone. on the spot. This may require that you step out of your normal zone. What can you do? Get competitive. Now this may lead you to realize that you’re not the only one thinking about this. Click here to go to page 32 “The Difference Maker blueprint” them at what they are so well known for. Blow your interviewer away Day Blueprint” “First 100 with compelling charts and diagrams. Go in a side door. If they are supreme in data management. And your fellow job seekers may have beaten you to the finish line. This type of active engagement will set you apart from other candidates.Be The Difference Maker . Prepare a Click here to go to page 32 timeline and project plan for how you will manage your workload. let them have it. But now you can position to be better. Scout around in different online neighborhoods. Don’t try to go head to head and beat In addition.
Curious how this works? 21 Don’t Laugh But… This is a lot like that little sign on VJ’s desk so many years ago.” Get your creativity. Show a diagram. Without enough water. How you choose to make a difference will make a difference not just for your practice. But you probably also know what it’s like if there’s been a drought. it’s fun to go with the flow. If the water level is low. Share a blueprint. That’s you! Now there’s one more secret.presentationstoryboarding. You have to watch out. It feels great to work with people who “get you. They’ll feel how good it is to work with someone who respects their uniqueness and understands their needs. The fastest and easiest way to keep a steady flow of interviews is to have everyone you know help you keep the flow going. © 2009 Presentation StoryboardingTM http://www.Be The Difference Maker . At times it can seem like it’s all rocks and no flow.Find Your Uniqueness In The Market Place Secret #4 You are looking for a need you can serve better and faster than your competition. You have to put your feet first. Your one of a kind take on things.com . It’s fast and it’s no problem to stay floating.you have to work on getting more. The current takes you bobbing along. The biggest need you must serve is to help you interviewer remember you. And there’s something else… And there’s something else… “The ONE Thing That Will Make Your Job Interviews Rock Solid…GUARANTEED” How To Get A Steady Flow of Interviews Have you ever been on a river…rafting. It’s just like this when you are interviewing for a job. When you have a few interviews . Make this easy and simple. so you can push away from rocks when you need to. When you have a lot of interviews .you want to keep a steady stream coming. You have to be alert. It’s fun. Your unique bent.” You are in a special moment in time and space. They will have the intuitive hunch just like you did. It will make a difference for each and every person you work with. The 5th of 5 secrets to boost your practice. You are in a great position. swimming or just playing around? You know when the water is flowing. Leave behind a tangible and colorful record of your conversation. you have to pay a lot more attention. “Choose the illogical. that they’ve just found the perfect person who understands their creativity.
Send free reports to hiring authorities on topics they care about. You are providing a service. No matter what your competition. For your recruiter-magnet system.The True Secret to Referrals Secret #5 Secret #5: The True Secret to Referrals Make It Easy For People To Talk About You Here are a few things you can give: Give them free services. © 2009 Presentation StoryboardingTM http://www. Your over the top performance announces: Expect Excellence. And make it easy for them to spread the word. A rewarding job. And here’s one more thing… I Just Can’t Believe It… When it feels like: “I can’t believe I’m just giving this away” . Not by you. Do the same thing by holding talks and mini-workshops for your industry. Create a viral interest with everything you send. tips and tools that can ‘rev up your job search. Send your colleagues free reports. Share news and updates with long-time and new friends. But by your satisfied colleagues. Give them unbelievable eye-popping reports. which may include new employers. A profitable job. friends or clients. Viral spreading works easiest with online reports. Make it so delightful that they can’t stop talking about it. You’re not just giving away information. You are letting people know the quality they can expect when they work with you. For your network of friends and business connections. You’re making the Illogical Choice. This is a powerful ‘exposure’ to a new network.presentationstoryboarding. Click here to go to page 35 “Be Easy To Talk About Blueprint” And keep in mind that the people who are coming to this event have already been ‘sold’ on your services. Give them a free sample taste of how good your skills are. This kind of extreme giving is where you can really add value. friends. This sets the tone for getting a great job.you’re on the right track. You are giving people what they want. I’m sure that this Special Report gives you techniques. And helping them get what they need. Invite them to share the report. For your future employer. Invite people to bring colleagues.com 22 . family and neighbors.
Plus. I want you to get results. this is all for pennies. visit http://www. As you gain momentum and get more experience in posting your resume. checklists.P. I have included a set of Action Blueprints to help you put these ideas into action. I’m sure you’ll enjoy the FREE Presentation Blueprints.S.com/ Thomas Sechehaye is a presentation coach and visual strategy consultant for creative professionals. and maps are yours to keep and to use. But that’s not all. These blueprints. or economy. videos and tips which are yours at http://www. I hope you use at least one job search tip . And once you land the right job. entrepreneurs and small business professionals successfully present ideas and services. Please send me an email and let me know what you found most useful in this report. exploring job search sites and interviewing for positions. consultants. Thomas Thomas Sechehaye The Presentation Storyboard Coach P. Many people get excited to start a job search. And the real challenge is keeping it going at a constant. My wish is that you have every success in finding the job you’re looking for.presentationstoryboarding. you’ll find these tips will improve your results. Continue to read this report. Get started today! P. com/ Because getting strategic in your job hunt will help you land the job you deserve. Make a specific time and date appointment to use each of these secrets. To your success. steady pace.presentationstoryboarding.S. you’ll want to keep your edge by growing brilliant presentation skills. And be sure to send your comments and questions to me so I can answer in the Presentation Storyboarding Blog and in Special Reports. You owe it to yourself to use these tools to present yourself and get the job you want. And this means you must take action. He helps coaches.presentationstoryboarding. com/ © 2009 Presentation StoryboardingTM http://www. Go ahead and get out your calendar now. For instant tools and online coaching to achieve greater credibility.The True Secret to Referrals Secret #5 environment. higher impact and instant authority. You can find a job now. You deserve to get fast results! Contact: http://www. Plus. use the blueprints and checklists. No matter what your skill set or how long you’ve been looking for a job.com 23 .and use it today.presentationstoryboarding. Even if you just started your job search.
Research Guide Blueprint Secret #3: Describe Your Skills So…Nobody Can Resist Calling You 6.10 Action Blueprints To Boost Your Job Search. 7. 2. Ace Interviews and Get A Great Job . The Difference Maker Blueprint First 100 Days Blueprint Secret #5: Make It Easy For People To Talk About You 10. Be Non-Logical Blueprint Start By Giving Blueprint Turn Offers Into A Personal Gold Mine Blueprint Body Language Blueprint Secret #1: Plan Your Job Hunt Strategy In Advance Secret #2: Find Out Precisely What Companies Are Seeking 5.presentationstoryboarding. Be Easy To Talk About Blueprint © 2009 Presentation StoryboardingTM http://www.Find Your Uniqueness In The Market Place 8. 4. 9.com 24 .In A Recession BLUEPRINTS Table of Contents Getting Started 1. 3. What Makes You Irresistible and Unique Blueprint The Easy Test Blueprint Secret #4: Be The Difference Maker .
In A Recession BLUEPRINTS Getting Started Getting Started 1.10 Action Blueprints To Boost Your Job Search. Ace Interviews and Get A Great Job . Use this sign as a frequent reminder to think about your choices in a new light. “Make The Non-Logical Choice” sign © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding. Be Non-Logical Blueprint Print this sign and post it near where you work.com 25 . to sense new options and to tap into your core intuition.
Start By Giving Blueprint What Can You Give Away For Free? Services Consultation Upgrades Taster sessions Pilot workshops Project Cross Promotion Free Trial Of… Who Can You Give It To? • Hint look for people who will refer your business • Hint: look for people who do not provide your service but your service will be of interest to their customers © 2009 Presentation StoryboardingTM http://www.10 Action Blueprints To Boost Your Job Search. Ace Interviews and Get A Great Job .com 26 .In A Recession BLUEPRINTS Getting Started 2.presentationstoryboarding.
e-mail. Turn Offers Into A Personal Gold Mine Blueprint Go through blogs. Use this list to jumpstart your thinking about potential communication offers to your potential employers. physical mail and website offers for several days.com 27 . catalogues. Ace Interviews and Get A Great Job . What Can You Give Away For Free? Special Deal Free Information Free Report White Paper Newsletter Video Special Report Evaluation Service Upgrade Referral reward To Potential companies Employers Recruiters Former employer Your network Social media network © 2009 Presentation StoryboardingTM http://www.10 Action Blueprints To Boost Your Job Search.presentationstoryboarding.In A Recession Secret #1: Plan Your Job Hunt Strategy In Advance BLUEPRINTS Secret #1: Plan Your Job Hunt Strategy In Advance 3. Mix and match to create a unique offer that will appeal to your industry. Pick out an offer idea you can adapt to communicate your unique services and skills to potential employers.
Your confidence comes through in your ease. Ace Interviews and Get A Great Job . 1. If there are multiple interviewers. Pay attention to your body language as it has a dramatic and instant impact. Research shows that interviewers remember applicants by the way they make eye contact and move. Darting eyes make your audience nervous. don’t use them.In A Recession Secret #1: Plan Your Job Hunt Strategy In Advance BLUEPRINTS 4. Rehearse so you are equally comfortable with different settings. standing and giving your full attention. Forced gestures look worse than none. 4. nearly 600 times more than what they say! People recall an applicant’s presentation from: 7% is the content. movement and ability to relate to them as a human being.com 28 . 3. © 2009 Presentation StoryboardingTM http://www. then move on to look at the next person.10 Action Blueprints To Boost Your Job Search. How do you decide what’s long enough to look at a person? 3-5 seconds is fine to look before moving on to the next person. Keep your hands visible. Keep your hand gestures above the waist. Use these tips for gestures and body language. 52% if the presenter makes eye contact. If you don’t feel comfortable with your gestures.presentationstoryboarding. Body Language Blueprint Top Tips For Body Language In Job Interviews In job interviews. Experiment with looking at your interviewer for a full thought. 41% how the presenter moves. personal presence and posture. Your interviewer is watching! They are evaluating and responding to your eye contact. They eyes have it. Gestures below the waist look nervous and don’t convey confidence. Make sure your gestures are and support your unique promise and strengthen your message. 2. Staring at people for too long can also make them uncomfortable. Take the body language quiz. Practice giving your interview both standing up and sitting down. all your body language and gestures are a critical part of your message. Rate your body language during interviews from 1 = poor to 10 = excellent Is your posture straight? Are your gestures natural and unforced? Are your body movements fluid and comfortable? Does your face display a pleasant expression? Are you smiling? Are you making a connection with your eyes? All of these signal confidence and build rapport with your audience. Your interviewer or recruiter will sense if you are fully present.
Break the habits. Smile and silently count to three. Take a stretch. 10. Breathe fresh air. pause. Eliminate distracting habits. 9. Don’t fall prey to this. This is a sign of confidence that will earn respect before you even say your first word. chewing your glasses. Don’t wear jewelry you are tempted to play with. fidgeting with clothing or swinging your legs while sitting. Stretch before you begin your high-stakes interview. Avoid wardrobe malfunctions. but it also changes the environment of a high-stakes interviewer. 8. It will put you in a professional state of mind. If you have informal conversation before your job presentation officially starts. Use the pause. swaying. playing with a pen. Don’t wear a brand new outfit.even if you aren’t feeling calm. chewing a pencil.In A Recession Secret #1: Plan Your Job Hunt Strategy In Advance BLUEPRINTS 5. many candidates start talking before they officially begin. Start working to avoid these movements. Develop your personal set of ‘best practices’ so you can ace any interview no matter what. This may look like a windshield wiper and is highly hypnotic. A smile is the best gesture you can use. Then. Be sure to continue to work with these suggestions as you give more job interview presentations. adjusting hair. This is the best method for calm delivery during an interview .com 29 . start your presentation. Smile like you just found a quarter. Watch out for hand gestures where both hands do the same thing. Take a walk. Focus on how to increase breath calmly and calm your nerves. Don’t risk putting your new boss or interviewer into a trance with repetitive hand gestures. 12. jingling pocket change. This lets you work off a little nervous energy and prepare to give a focused presentation. 7. Standing or sitting in front of a potential new boss is not the time to find out that your shirt won’t stay buttoned. Because of nervousness. Create a set of exercises that work for your body. fidgeting. © 2009 Presentation StoryboardingTM http://www. Move around a bit before you get started. 11. Pick one habit at a time. Ace Interviews and Get A Great Job . All he or she will remember is how distracting your hands were and this can override any of your positive traits. Record yourself on video. 6.10 Action Blueprints To Boost Your Job Search. Watch objectively for actions including rocking. Go outside before your interview. Wear something tried and true. Dress for business. It not makes you feel more confident.presentationstoryboarding.
presentationstoryboarding. Research Guide Blueprint Do the research so you can step into the mindset of what matters most to your next employer.com 30 . What are they reading and listening to: Books Journals Websites Magazines Newspapers Periodicals Industry newsletters Blogs Conference presentations TV Radio Other: What pattern do you notice: Key words Trends Buzz words Acronyms News Length of communications Media they prefer Other: Who else to ask: People in the field Industry leaders Family Current colleagues Former colleagues Recruiters Competitors Other: © 2009 Presentation StoryboardingTM http://www.10 Action Blueprints To Boost Your Job Search.In A Recession Secret #2: Find Out Precisely What Companies Are Seeking BLUEPRINTS Secret #2: Find Out Precisely What Companies Are Seeking 5. Ace Interviews and Get A Great Job .
In A Recession Secret #3: Describe Your Skills So… Nobody Can Resist Calling You BLUEPRINTS Secret #3: 7. Ace Interviews and Get A Great Job . presenting and training. Do they want this benefit? Are they willing to pay for it: © 2009 Presentation StoryboardingTM http://www. What Makes You Irresistible and Unique Blueprint Answer a few questions to make sure your promise is powerful and will pop thru the clutter in an interviewer or recruiter’s mind: What is your big benefit to your employer? Is it Short? Hint: Short is much easier to recall than long.presentationstoryboarding. Is it Simple? Hint: Short words. Is it Absolutely Memorable? Hint: Alphabetize any lists or core competencies: Example: Master of facilitating. and short sentences. no acronyms.10 Action Blueprints To Boost Your Job Search. Easy to say is easy to remember. The Easy Test Blueprint Does Your Unique Promise Pass The Easy Test? Easy to say…easy to remember Describe Your Skills So… Nobody Can Resist Calling You 6.com 31 .
Ace Interviews and Get A Great Job . First 100 Days Blueprint Use these guidelines to build your ‘First 100-Day Timeline’ and impress any interviewer or recruiter. For some situations. with time of 100 days along the bottom. decide if you will present this in your interview working live. It positions you as a valued member of your potential employer’s team. turn the paper horizontal. patterns and deadlines. or in a prepared format.In A Recession Secret #4: Be The Difference Maker . Then.10 Action Blueprints To Boost Your Job Search. © 2009 Presentation StoryboardingTM http://www. you may want to send this timeline after your interview as a record of what you heard in the conversation. What is the opportunity for growth? Process What makes you the best match for this opportunity? 1. Build this first on a whiteboard or paper chart. gaps. Be The Difference Maker . orient the paper so the longest side is on the bottom.com 32 . and categories along the left hand vertical axis.presentationstoryboarding. in what’s called a “landscape” format. Orient in a landscape If you are using a flipchart or whiteboard. What’s missing in your industry? Point A first 100-day timeline makes it easy to engage your interviewer and show your grasp of key initiatives.Find Your Uniqueness In The Market Place BLUEPRINTS Secret #4: 9. The Difference Maker Blueprint Answer a few questions to make sure your recruiter sees you as unique in the market: What makes you unique? First 100 Days Timeline A horizontal organization of information.Find Your Uniqueness In The Market Place 8. If you are working on a smaller surface.
com 33 . The icons create a verbal and visual shorthand method for referring to categories. it will be hard to connect in the detail. As you look at the big picture. Combine. Get input from a close colleague. Pick the absolute essentials for your timeline. • Too little detail Do you feel that “It doesn’t have enough depth?” If you don’t use the key words and priorities of your new employer. Pitfalls • Too much detail Does it feel overwhelming? If you find yourself really concentrating on details in one section. Walk outside. cut to the critical few. add. 4. Ask for input.Find Your Uniqueness In The Market Place BLUEPRINTS 2. © 2009 Presentation StoryboardingTM http://www. Use the icons for categories. Eliminate. Create flexibility. Ace Interviews and Get A Great Job . friend or peer. If you aren’t sure of where something goes. Decide on 100-day timeframe. Decide if you will present this as a live discussion or if you prefer to put this into a PowerPoint or Keynote presentation. 7. Decide on the categories you will track. Take a break. 6. eras. Look at the whole. themes that you want to add to further fill in your timeline? What do you notice as you see the whole? 10. Leave room so that you’ll have room to write. Or divide the chart into 5 segments of 20 days each. and move ideas around. Have you left anything out that they notice? Do they see a pattern or cycle that you missed? 9. Divide the chart into three segments of 35 days each. The secret here is use key-phrases and stay in a big picture so you can present the bigger flows. This can help you orient and help you tell the story in a memorable way for your interviewer. Keep these to no more than five or seven categories. or in a few days. write it in on a note-card or sticky note. 5. • Too many categories If you look at the chart and think. Let it rest. are there any stages. Come back later in the day. so you can move it around. pull yourself back. Now what do you notice? 8. “Whoa! This is too much too track!” This is a recipe for disaster. If you have more than 3-5 categories. For example use a “talk bubble” for communications and a “price tag” for costs. Trying to capture everything can lead to overwhelm and frustration.In A Recession Secret #4: Be The Difference Maker . 3.10 Action Blueprints To Boost Your Job Search. Walk out of the room. Make it easy to see the natural sections of your timeline.presentationstoryboarding. draw. Write and or draw an icon that represents this category on the left hand side.
location.In A Recession Secret #4: Be The Difference Maker . • Easy to tell a story Get your 100-day story out of your head. stress. A visual timeline will help you think systematically about how you want to invent the future. Use your skill to engage even the toughest interviewer. finances and personal themes.presentationstoryboarding. Present a project plan as a story A timeline is a powerful visual anchor for telling a story. First 100 Days Timeline Checklist Do you have your paper or slide oriented to a landscape horizontal layout? Are you sure about your 3-5 categories? Do you have a large title on your chart? Do you have easy-to-draw icons to identify each category? Are you clear on the phases in the first 100 days? Are you balancing overview and detail across categories and time? Have you taken a break to include your interviewer and get input? Practice Review and reflect Track your own job history along several coordinates at once: career.com 34 . © 2009 Presentation StoryboardingTM http://www. changes. You can use the same methods to identify themes. and skill development. all the events can all flow together…just which year was it that “X” happened? A timeline is an excellent tool to remember events. • Easy to involve others Interviewers enjoy seeing a big picture and getting involved in a colorful story. Ace Interviews and Get A Great Job . A timeline is a powerful tool to build a memorable story of productivity. partners. Recall and remember As years go by. or creativity.10 Action Blueprints To Boost Your Job Search.Find Your Uniqueness In The Market Place BLUEPRINTS Payoff • Easy to see patterns Several years ago. Track the history of your business or career. finances. This was a radical departure from only black and white text. Explore your personal timeline around one topic such as: physical health. patterns and cycles and present yourself as a productive and valuable employee for your recruiter. Harvard Business review used a colorful timeline to tell the story of the history of business in the United States. Enjoy telling stories. a colorful timeline made it easy to see themes. Plus you can leave the timeline behind and you can count on your interviewer looking at this much more intently than one text-only resume.
Be Easy To Talk About Blueprint Short Story What’s your short story? How will you share it? • • • • • • • • E-mail Letters Free Reports Videos Social Media Presentations Workshops Other: How will you make it easy for your network to share? • • • • • • • • Links PDF 800 number Free Offer Reward Cross promotion Add Value for their business Other: © 2009 Presentation StoryboardingTM http://www. Ace Interviews and Get A Great Job .presentationstoryboarding.com 35 .In A Recession Secret #5: The True Secret to Referrals BLUEPRINTS Secret #5: The True Secret to Referrals Make It Easy For People To Talk About You! 10.10 Action Blueprints To Boost Your Job Search.
by any means. Inc. This booklet is not guaranteed to produce any particular result. All Rights Reserved. Use the information contained herein at your own risk. No liability is assumed with respect to the use of the information contained within. without any warranties whatsoever. No part of this book may be reproduced or transmitted in any form.com © 2009 Presentation StoryboardingTM a division of Hands On Graphics. . Presentation StoryboardingTM www.presentationstoryboarding. (electronic. or otherwise) without the prior written permission of the authors. All rights reserved. NO WARRANTIES: This booklet is being provided AS IS for informational purposes. Neither is any liability assumed for damages resulting from the use of the information contained herein. the authors assume no liability for errors or omissions. photocopying. recording. Inc. Although every precaution has been taken.Copyright Copyright 2009 Presentation StoryboardingTM a division of Hands On Graphics.