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Published by: Firstnaukri on Sep 14, 2012
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09/08/2015

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How to make a career in Digital Marketing

Kamal Krishna Afaqs! Campus coach Managing Director, POSSIBLE (WPP Digital Agency) /kkrishna1 @KSQR www.possible.com

afaqscampus.com enables budding and seasoned professionals to become proficient Digital Marketers

How big is Digital Marketing in India
• • • • ~$100Mn Spends – and growing exponentially 112Mn Claimed Users, ~25% y-o-y growth 2012 – 5 out of 10 job trends will focus on Digital Media There will be an incredible demand for
– – – – – – – Business Development Managers Online Marketing Managers Social & Digital Marketing Managers Social Media Directors Interactive Media Strategists Web Marketing & PR Managers Marketing Program Specialists and similar profiles.

afaqscampus.com enables budding and seasoned professionals to become proficient Digital Marketers

How big is Digital Marketing in India

As of March 2012, the industry was worth Rs 2,581 crores in annual revenue and is expected to grow to Rs 4391 crores by March 2013. afaqscampus.com enables budding and seasoned professionals to become proficient Digital Marketers

How big is Digital Marketing in India
• Most CMOs worldwide, and in India, are "underprepared to manage the impact of key changes in the marketing arena” IBM 'Global Chief Marketing Officer' study involving 1700 CMOs across the globe

afaqscampus.com enables budding and seasoned professionals to become proficient Digital Marketers

Career Option-1: Digital Agencies
• • • Traditional - Extinction calling Shift to digital across the board – ATL, BTL, OOH, Research Traditional Agencies that are shifting online • Ogilvy – More than Neo • JWT (Hungama Acquisition) • L&K  L&K Digital Pure-play Digital (examples) • POSSIBLE  • Interactive Avenues • Id8 Labs • Media2Win, • Hungama Digital • BC Webwise • Webchutney • Digital Media buying and planning agencies – GroupM, OMD,

afaqscampus.com enables budding and seasoned professionals to become proficient Digital Marketers

Career Option-2: Online Publishers
• Horizontals • Yahoo India • Rediff • Indiatimes • MSN • Google • Specialists • Moneycontrol • In.com • Carwale • E-commerce – Flipkart/Snapdeal etc

afaqscampus.com enables budding and seasoned professionals to become proficient Digital Marketers

Career Option-3: Ad Networks
• • • • • • Komli Networkplay Tyroo DGM (Affiliate) Ozone Vdopia (Video)

afaqscampus.com enables budding and seasoned professionals to become proficient Digital Marketers

Career Option-4: Mobile Marketing Agencies
• The next wave – already a tsunami of sorts • inMobi (ad-network) • 2ergo • Mobocracy • ad2C • Seventynine

afaqscampus.com enables budding and seasoned professionals to become proficient Digital Marketers

Career Option-5: Social Media Marketing Agencies
• • • • • • • • Hill & Knowlton Digital OgilvyPR Social Wavelength Blogger’s Mind Blogworks Foxymoron Ignitee Windchimes

afaqscampus.com enables budding and seasoned professionals to become proficient Digital Marketers

Career Option-6: Search Marketing Agencies
• Resultrix • Communicate2 • Sokrati

afaqscampus.com enables budding and seasoned professionals to become proficient Digital Marketers

What to look for in an agency?
• In this order
– Team – Platforms / Technology – Clients – Legacy

afaqscampus.com organizes open and private workshops and run longduration courses on Digital Marketing for Corporates, B- School and Mass Communication students
• PROGRAMS: • Digital Marketing Program • Social Media Marketing Program • Facebook Marketing • Search Engine Marketing Program • Web Analytics Program • Mobile Marketng Program Afaqs! Campus has already coached more than 500 Trained more than

corporates from
companies like Nestle, CNN, ICICI, Religare, TOI, Yes Bank, Cleartrip.com, Naukri.com, Infosys, Micromax, LG, GAIL, Aircel, Idea Cellular, Tata Docomo etc.

450 B-School students from
FMS, ISB Hyderabad and SIBM Pune

Contact us for details: 9958583401 (Kapil Ohri); 8130706789 (Anshupriya Sharma) E-Mail: campus@afaqs.com

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