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• HEALTHCARE HAS BEEN BASED ON VOLUNTARY WORK
MEDICINAL PROPERTIES OF PLANT AND HERBS WAS PASSED FROM ONE GENERATION TO ANOTHER
• GOVERNMENT OF INDIA LAID DOWN A STRESS ON PRIMARY HEALTH CARE. GOVERNMENT INITIATIVE WAS NOT ENOUGH TO MEET THE DEMAND. ALTERNATE SOURCES OF FINANCE WERE CRITICAL FOR SUSTAINABILITY OF THE HEALTH SECTOR.
ENTRY OF PRIVATE SECTOR
• GOVERNMENT ON ITS OWN WOULD NOT BE ABLE TO PROVIDE MORE FACILITIES FOR HEALTH CARE.
GOVERNMENT ALLOWED THE ENTRY OF PRIVATE SECTOR TO REDUCE THE GAP BETWEEN THE SUPPLY AND DEMAND FOR HEALTH CARE.
• • • • • ONE OF THE LARGEST AND FAST GROWING SERVICE SECTOR. REVENUES ACCOUNTS TO 5.2% GDP EMPLOYS OVER 4 MILLON PEOPLE BY 2012 REVENUE CAN REACH 6.5 TO 7.2% OF GDP INDIA IS THE MOST PREFERED DISTINATION FOR HEALTH CARE AMONG THE DEVELOPING COUNTRIES Twenty eight for the destruction on the other side of that
NURSING HOMES .
FITNESS CENTERS .
AMBULATORY SERVICES .
MEDICAL EQUIPMENT MANUFACTURERES .
7 P’s of Hospital Services .
PRODUCT Types of services Line services Auxiliary services Supportive services .
Emergency services .Product Line services: 1.
Out-patient department (OPD) .2.
In-patient services .3.
Operation theaters (OT) .5.
4. Official laundry Hospital medication Blood bank Pathology Radiology . 2. 3.Product • Supportive services: 1. 5.
2. 3. Temple & mediitation 24 hr chemist Security arrangement SEWA . 4.Product • Auxiliary services: 1.
Price Differential pricing strategy Externally Internally .
Price • Innovative pricing strategy: Day care procedure Delivering value .
Price Delivering value • Traditional approach • Modern approach .
Place • Avoid inconveniences • Adequate transport & communication facilities • Avoid congestion & atmospheric pollution .
Promotion Personal Promotion techniques Impersonal .
word of mouth .e.Promotion Personal promotion i.
Press release .Promotion • Impersonal promotion: 1.
Promotion 2. Bill boards .
In-film placement .Promotion 3.
Promotion 4. Check-ups through campaign .
Providing regular on-the-job training of employees to ensure continuous improvement in health care Utilizing services of professionally competent medical consultants. • . dedicated and loyal to the organization.The objective of providing quality service to patients can be achieved by: • • • Motivating employees to be efficient. Use of the latest technology.
Inpatient .Process Two different type of process for: Outpatient.
Simple medication .Outpatient Meeting doctor at appointed time Diagnosis Treatment.
The arrival of patient. Diagnosis.Inpatient. The intensive consumption phase Treatment. Joining phase Registration. Information about future action Detachment phase Discharge of patient & payment .
Physical Evidence Physical evidence is the environment in which the service is delivered with physical or tangible commodities and where the hospital and the customer interacts. .
Hospital Counter .
Common Ward .
Single Room .
Emergency Room .
Common Room .
Dress Code .
Certificates and Awards .
SWOT ANALYSIS .
STRENGTHS • • • • • Low cost of production Specialization Infrastructure and Efficient technologies Large pool of skilled doctors Low pricing in public hospitals .
WEAKNESS • Highly fragmented leading to Price competition • • • The Indian pharmacy companies are marred by the price regulation by NPPA Competition for small healthcare centers Cost of treatment is not affordable • • • Imitated Drugs Rural Healthcare – A cause of concern Low share of India in World Pharmaceutical Production (1.2% of world production but having 16.1% of world's population). .
Switching over from process patent to product patent.OPPORTUNITIES • • • • Largely untapped market. Growing incomes and Growing attention for health. . Global outsourcing hub for pharmaceutical products.
• The short-term threat for the pharmacy industry is the uncertainty regarding the implementation of VAT. .THREATS • • Containment of rising health-care cost Threats from other low cost countries like China and Israel exist.
Private Hospitals Public 1. 5. 7. 4. 4. doctors are highly qualified as well they staff interns 1. Fully funded by government Service oriented They don’t do much promotion Charge low fees Lacks good infrastructure Process of admission to discharge is difficult. 2.e. Private Owned by private people.Public Hospitals vs. doctors are experienced 7. 3. . 6. 5. 8. 2. No personal or proper care of patients People i. 3. 8.e. 6. Profit oriented Huge promotion Are quite costly Infrastructure is well maintained Comparatively easy process Very good care of patients People i.
government of India has allowed 100% FDI under the automatic route Reduction in custom tariffs on medical equipment Government has also announced tax holiday for five years for the hospitals in rural areas Universal Health Insurance Scheme • • • .Government’s Initiative • • Union Budget 2009: India to Spend $4.35 Billion on Healthcare To encourage investment in the health care sector.
forms processing and claims adjudication Increasing urbanization. rising health conscious attitude. disease coding. The services include medical billing.RECENT DEVELOPMENTS • • • • Huge investments in R&D Constant focus by Government Medical Tourism The benefits of health Insurance is availed by just 30-40 million Indians which is expected to rise to 160 million by 2010 Healthcare BPO is also growing fast. higher life expectancy • • .
THANK YOU .