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102637652 Reader s Perception Towards Magazine

102637652 Reader s Perception Towards Magazine

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Sections

  • PREFACE
  • ACKNOWLEDGEMENT
  • INTRODUCTION
  • ABOUT THE ORGANISATION
  • OUR TEAM:-
  • AWARDS
  • PRODUCT SHOWCASE:-
  • SERVICE- AT THOMSON PRESS
  • CAREERS-
  • INTERNATIONAL BUSINESS
  • CLIENTS
  • Indian Magazine Market Overview
  • Key players
  • Top English magazine by segment
  • AVERAGE ISSUE READERSHIP (AIR) ANALYSIS (2008 VS. 2009)
  • RESEARCH METHODOLOGY
  • SAMPLING
  • A SAMPLE QUESTIONNAIRE
  • CONCLUSION
  • BIBLIOGRAPHY

A Study of “READER’S

PERCEPTION TOWARDS

MAGAZINE”
Submitted in the Partial Fulfillment of Post Graduate Diploma in international Business.

Under the Guidance of:Mr. SURYAKANT DIXIT (HR MANAGER)

THOMSON PRESS

Session: - 2011-13

SUBMITTED BY:AMRITA SRIVASTAVA

PREFACE

Marketing is a social & managerial process by which an individual and group obtain what they need and want through creating offering and exchanging products of value with others.

Marketing is getting the right good and services to the right people to the right place, at the right time at the right place with the right communication and promotion. It is the art of creating and satisfying customer at a profit.

Advertising is one of the major tools of companies to direct pervasive communication to target buyers and publics. An identified sponsor defines it as any paid from and non personal presentation and promotion of ideas, goods or services. Advertising is a cost effective way to disseminate message whether it is to saving account of ICICI bank and give best service in account.

ACKNOWLEDGEMENT

If Words are considers as a symbol of approval and token of appreciation then let the words play the heralding role expressing my gratitude.

The work would not have been possible to come to the present shape without the able guidance, supervision and help to me by number of people. Firstly I am thankful to that Gracie God who blessed me with all kinds of facilities that had been provided to me for completion of my report.

I acknowledge my deepest sense of gratitude and sincere feeling of indebtness to my divine teachers.

With deep sense of gratitude, I acknowledge the encouragement and guidance received by my Faculty guide Ms. SANGEELA MATHUR And HR Manager of THOMSON PRESS Mr. SURYAKANT DIXIT.

I convey my heartful affection to all those people who helped and supported me during the course,for completion of my Project report

CONTENT
PART-I 1. INTRODUCTION
2.ABOUT THE ORGANISATION 3.PRODUCTS 4.SERVICE 5.CAREERS 6.INTERNATIONAL BUSINESS 7.CLIENTS 8.MAJOR COMPETITORS

PAGE NO.

PART – II
9.INTRODUCTION 10.RESEARCH METHODOLOGY 11. CONCLUSIONS 12. BIBLIOGRAPHY

INTRODUCTION

The Association of Indian Magazines (AIM) is the first industry representation for magazines in India. The Association of Indian Magazines has been launched to support and defend the freedom of the press and promote the cause of magazines. The effort is to consolidate the industry as a group. AIM will represent the magazine publishers' interests in the country and will help revitalise the magazine industry editorially and economically. The association aims to establish better understanding, cooperation and unity among all magazine publishers and with all key constituents such as consumers, advertisers, print and production agencies, advertising agencies, market research companies and the Government.

It was initially involved in the distribution of publications of a large number of overseas publishers. Each of our four printing units and two Repro units has developed its own unique strengths and areas of expertise. Founder of Thomson Corporation (one of the biggest publishers in the world). in partnership with current owners who are now the majority shareholders. Thomson Press also prints high quality commercial POS items and books for the domestic and export markets. investing in the very best technology available and maintaining a close involvement with the industry. Prepress. coffee table and children's books.ABOUT THE ORGANISATION Founded in 1967 by Lord Thomson of Fleet. Absolute commitment to quality. The product range covers books in monochrome and multicolour. brochures. providing our customers with a strong support structure across an extensive range of printing services. Customer service is taken care of by our wide network of sales offices in Delhi. In 1974 the focus shifted to printing of the group's prestigious publication India Today. dated products and also thin paper products including Bibles & dictionaries for domestic and international markets. Kolkata. Mumbai. Printing and distribution services. catalogues. As of date apart from a number of prestigious magazines printed for various publishing houses. meticulous attention to detail and unparalleled level of service have made Thomson Press a leading specialist in Design. school textbooks. and printing of children's books for export. As a company we are committed to employing dedicated staff. annual reports and POS materials. . Thomson Press also scores in the production of high quality commercial literature including magazines. Bangalore and overseas in New York and London.

The Largest Commercial Printer in South Asia Offers both Printing and Typesetting services Having four Printing Units. publishing. television and radio. internet. .Thomson Press has been in operation for over 40 years and is part of the India Today Group a major multimedia company having interests in printing. two Repro Units and a Typesetting Unit Sales Offices in major Indian and International locations Has won numerous Prestigious Awards Thomson Press is a member of two prestigious world bodies GATF and PIRA.

Services. Taking accountability and responsibility Trust. social.To recognize the customer's right to Quality. personal conscience framework To encourage individual growth to fullest potential To maintain high degree of efficiency and attain international standards Quality through people and technolog Discipline and respect for commitment Ownership of organization's goals and interests. Timely Delivery and Cost To ensure maximum satisfaction to the clients To continue to maintain ethical practices. legal. sensitivity and professional conduct Quality orientation and pursuit of excellence. .

OUR TEAM:- Aroon purie chairman Ankoor purie Managing director Anil mehra Chief financial office C j jassawala Chief executive officer .

Wall Calendars (Bronze) Printing - 5th Asian Print Awards Award Name : Year : Topic : 2007 Best Application of Creative Colour GMG Gold Award .AWARDS Award Name : Year : Topic : Asian Print Award 2010 Digital Printing (Bronze) Award Name : Year : Topic : Print Week India Print Awards 2010 Digital Printer of the year Award Name : National Award For Excellence in Printing Year : Topic : 2010 Group Offset Group Digital Group Offset .

multicolor and monochrome books.  Books 1) Monochrome and multicolor 2) Coffee Table and Art Books 3) Children Books  Thin Paper Products 1)Religious Literature Bible Bhagavad Gita 2)Dictionaries 3)Directories  Dated Products 1) Diaries /Journals / Agenda 2) Calendars  Magazines and Periodicals  Annual Reports . Our product range include thin paper products. brochures.PRODUCT SHOWCASE:Thomson Press offers a wide range of printing products that meet international standards and varied requirements of our esteemed customers. product Catalogues and specialized dated product segment. magazines and periodicals. Our unique one-stop structure and unique product quality has always given us an edge over others.

 Commercial and Publicity Materials 1) Brochures and Catalogues 2) Pamphlets and Posters 3) Advertisements .

The product range covers:-Virtually all commercial print requirements on paper and board -Bank instruments -Calendars -Diaries -Books -Corporate brochures -Posters -Folders -Leaflets -Magazines This range of services and products covers:-Designing -Editing -Typesetting -High quality scanning and image manipulation -SheetFed Offset Printing -Heatset and Coldset Web Offset Printing -Automated Binding -Finishing -Distribution and Mailing Services .AT THOMSON PRESS Undoubtedly Thomson Press is a leader in handling large volume multi colour work.SERVICE.

listening to our customers' requirements and coming up with bright ideas and practical suggestions to achieve a better result more costeffectively is all part of the service we provide. building close working relationships with customers goes much further. And that doesn't just mean we'll take the best possible care of you. . managing every aspect of the delivery service as required by our customers. Whatever the project. A number of options are available from complex multiple personalised inserts to the largest campaign and launch mailings.Thomson Press provides a complete service for mailing and fulfillment. For us. We aim to offer the most comprehensive print management service available.

The belief that 'Human Resources are the main drivers of the organization' helped us build a pool of workforce. . We at Thomson Press believe in exploring. which is talented. nurturing and developing the blooming buds into corporate giants. innovative. is a People's Company. dynamic.If you have the drive for being the 'BEST' then come and join hands with the leader in Printing Technology.CAREERSThomson Press.Fresh recruits in the company are taken under a set of Corporate Training Schemes. creative and ready to accept challenges.

. Essential facilities and equipment in the plant will make it a cost efficient solution provider. Thomson has made substantia investments. Mumbai which is 50 kms or 31miles from Sea port and 25 kms or 16 miles from Airport.INTERNATIONAL BUSINESS Thomson Press has been in international business for over two decades and in a focused manner for last 15 years. In line with becoming global player. that will match the best in the world and will be acknowledged by customers abroad. offers the advantage of shorter time for imported material as well as export of finished cargo.

CLIENTS Domestic client .

.

.

.

.

more people are now consuming news and stories on different topics on the web and mobile. The print industry mainly comprises of newspaper and magazine publishing.1 billion. Television channels have launched in different genres that didn't exist a few years back. Newspapers have added supplements to their main issue and infringed on the content covered by magazines earlier.000 publications. New titles that focus on niche topics continue to launch in the market. but annual revenues total just $1. single copy sales and advertisement. marketing. India has been one of the fastest growing world economies since the past three years. Book publishing is smaller but significant in terms of revenue. .Indian Magazine Market Overview Introduction Print Media in India is more than a century old and a well-established industry. Big publications have strong distribution network set up. India has 49. Approximately 73 percent of revenue comes from advertising and 27 percent from circulation. they also need to explore and distribute their content on the web and mobile platforms to give choice to their subscribers to consume content from anywhere and at any time. Robust consumption and rising income levels have helped the growth of print media. Most lack technology. Even though it's a mature industry. Challenging Times The magazine industry is going through a tough phase in India just like in other countries. And with the increased penetration and adoption of the Internet in the country. new magazines are being launched every year. Distribution is critical for a magazine since it has to be readily available and marketed to consumers. and capital to grow which has resulted in a handful of publications dominating the market with the Times of India Group being the market leader. In addition. There is still a demand for high quality print content and magazines need to deliver on that need to avoid losing market share to other mediums. The revenue sources for a magazine are subscription.

With the opening up of Foreign Direct Investment (FDI) policy. Selective Distribution: Special sponsored copies are distributed in airplanes and hotels. The Opportunity There's little doubt about India's market potential. Regional language publications own 46 percent of the market share. Retail: magazines are available in retail outlets for sale. The primary penetration of English language magazines currently is in metros and urban centers though the growth is widening to smaller cities as the education and income levels increase among the middle class. Readership of newspapers and magazines is up 15% since 1998 to 180 million. especially in smaller cities.   With the growth coming from Tier-2 and Tier-3 cities. several international publishers are aggressively entering the market and this trend is expected to continue. Hindi language publications cover 44 percent and the remaining 10 percent is served by English publications. more educated population. The retailer gets a commission on the sale price. 248 million literate adults still don't read any publication. . The print industry in India is highly fragmented due to the large number of local languages. magazines have to expand their distribution channel aggressively in those locations and localize content where needed. Subscription: publisher signs up subscribers directly or through partners and delivers the issues in mail. According to a national survey. It's a reflection of a younger.

Companies such as Pearson. Britain's Haymarket Publishing Group already has ties to Autocar India. there have been various anti-FDI lobbies. English-reading market. which are strongly voicing protests against foreign investment in Indian Print Media. making it the first publishing property offered for sale since the government had scrapped the ban on foreign investment in the print media. Now. which holds stakes in three media companies. it can invest. Their major contention is that foreign forces might begin dominating the content of Indian publications. the foreign monopolies will impose their own agenda of ultimately controlling Indian politics. one can expect activity to pick up in this sector. provided the Indian publications generate enough interest and exhibit their . Time India. The opening up of the print media sector to foreign investment is a bold decision by the Government. And from a marketing point of view. International players are seen as a threat to market share. since a higher FDI has been permitted in them.Now that the doors to foreign investors in print media have been thrown open. But there is more than meets the eye. It is a policy decision that could have a very positive impact on the sector. a $30 million publisher of yellow pages and trade magazines. market more strongly and use Autocar as a platform to bring its other brands. which is detrimental to national interests.000 subscribers. Trade books offer the best openings. As expected. fearing competition from players with deeper pockets. has been resisting this move by the Government. ICICI Ventures. Bombay's Tata Infomedia. the English press reaches the most lucrative segment of society . Haymarket. and Dow Jones have eyed India's big. with 80. considering the unwillingness of so many past Governments to do the same. News Corp. provide funds to print more copies. is quite bullish about the industry's prospects..the 300-million-strong middle class. also has already started to solicit business with foreign companies. but helps with research and management. Haymarket doesn't own a stake. An extreme view given by a former Indian Prime Minister is that powered by their immense finances and goaded by an ambition to control the emerging Indian market. The Tata Group sold the Indian edition of Reader's Digest magazine. The English-language media.

which were earlier distributed free of cost with the main product..  Images Group's FNL and Salon and Living etc.  The trend for foreign magazines to launch their India edition is expected to continue in 2010 as well.  The re-launch of Delhi Press' The Caravann. a monthly publication focusing on career advise.  RPG Group's 'Open'. culture.  Pathfinder Publishing's maiden title Career 360. a woman's magazine for women aged between 20 and 45 years and 'Lifestyle Living'. It is available in 12 cities. .  Gill India Communications' What Women Want. A slew of foreign players launched their India editions. well traveled and identify themselves as global citizens. a technology magazine launched in India jointly by MIT's Technology Review magazine and CyberMedia India Ltd. an Indian edition of international homes magazine.  Newspapers and publications have reduced the number of pages to cut print and production cost. arts and literature. It could enrich the quality of the magazines and other publications. a fashion and beauty magazine in partnership with India Today. Recent Developments There were several niche titles that were launched in 2008 and 2009. Magazines have discontinued supplements. with BBC's Lonely Planet magazine having launched recently.  Hearst Corporation's Harper's Bazaar.>>  The most notable magazine launched was Forbes India in May 2009 by Network18 and Forbes Media. a weekly magazine aimed at evolved Indian readers who are well informed. a fortnightly magazine that covers politics.true potential to the overseas investors. a lifestyle magazine dedicated to those with a creative lifestyle.  Technology Review.

The government has announced customs duty exemption on newsprint for the newspaper and magazine publishing industry.Role of Government The process of economic liberalization in India. With the UPA Government scoring an emphatic win in the LokSabha elections.Foreign Investment in Indian Print Media . would bring out these newspapers. These concessions were announced in February 2009 in view of the economic slowdown and the high newsprint cost which spiraled close to 25%. the Indian Government unveiled a set of guidelines to allow Indian editions of foreign news and current affairs magazines 26 per cent FDI as long as all key executives and editorial staff are Indian. which began more than a decade ago. . has taken another significant step by opening up the print media sector. the Government gave its nod to an increase in Foreign Direct Investment (FDI) in facsimile editions of foreign newspapers. a wholly owned subsidiary of Dow Jones and Company Inc. The Ministry of Information & Broadcasting has for the first time given approval for the publication of the facsimile edition of foreign newspapers by allowing ‘The Wall Street Journal’ and ‘The Wall Street Journal Asia’ in India. the media industry got an open-minded Information & Broadcast Minister in AmbikaSoni who has sent positive signals to the industry. In December 2008. Wall Street Journal India Publishing Pvt Ltd. The Government also announced customs duty exemption on newsprint. Earlier in 2009.

Stardust 8.Femina 12.Film fare 6.Digit 23.Woman's Era 18.Business Today 11.Outlook 9.India Today 2.Key players Top 25 magazines in India 1.Frontline 25.OutlookTraveller 21.Outlook Business 17.Competition Success Review 5.Business India 19.Auto Car 16.Readers Digest 3.The Week 15.Competition Refresher 13.General Knowledge Today 4.Diamond Cricket Today 10.sportstar .Health& Nutrition 14.Society 24.Champak 20.Wisdom 7.Business World 22.

G Magazine c. Reader's Digest Society & Women a. Filmfare b. Tehelka f. Screen d. g. e. b. c. ESPN c. f.Cinema News g. d. India Today d. Chitralekha e. Bollywood News Daily j. Bollywood Online h. i. Cricket Info . Outlook b. Music Today .India Today Publication f. h. The Week c. Frontline e.Top English magazine by segment Current Affairs. Deccan Chronicle . Sport Star b. Femina India Today Plus Woman's Era Verve Online DeshVidesh Teens Today India Link Little India Overseas India Magazine South Asian Life Entertainment a. Culture & Politics a. Stardust Sports a. Planet Bollywood Gossip i.

Popular Mechanics g.PC World e. Diamond Cricket Today Fashion a.Popular Science f.Travel Plus .India Vibes Online i. Harper's Bazaar Business & Financial a. Cosmo Girl d.Business Standard d.Business India k.Budget Travel b.Gourmet Travel d.Trade India h.Commercenet India g. Vogue (UK) b. Cosmopolitan c.Outlook Business Computer & Electronic a. Fashion Planet e.Informatics j.Outlook Traveler e. Glamour f.Electronics For You c.Business Today c.Economic Times e.Voice & Data Travel & Leisure a.Discover India Magazine c.Dataquest d.PC Quest b.Sourcing Hardware j.Computer World h.Cyber India Online i.d.Financial Express f. Khel e.Capital Market (Stock Market) b.Silicon India k.

Conde Nast Traveller Children a.f.Darpan b.Spiderman c. Another Magazine b.Wanderlust g.Meghdutam .Amar Chitra Katha b. View Point Literature a. Dazed and Confused e.Competition Master d.Competition Success Review f.Raga Net d.Wisdom Fashion & Lifestyle a.Odyssey Magazine e.India Star c. M Magazine c. Vogue d.Lonely Planet h.

3 percent decline.7 percent.955. The current AIR is at 388.000. 13.4 percent decrease.8 percent decline. Stardust has slipped down the list with a 11. which is a 4.000. 16.Woman’s Era has seen an AIR of 200.5 percent decline in its AIR.000 has seen a 7 percent drop.AVERAGE ISSUE READERSHIP (AIR) ANALYSIS (2008 VS.8 percent decline. 8.Business India stands at 222.000. 4.000.000. 15. and is now at 1. Outlook with an AIR of 533. 1.Business Today has dropped by 12 percent in its AIR down to 287.000.8 percent decline. Competition Success Review has an AIR of 766. 7.Auto Car had a 13.The Sportstar has seen 14. 9. 17.5 percent drop. which is a 7.2 percent and the AIR is 322.000. 22.9 percent growth. 11. The Week has dropped by 4.327.1 percent growth to an AIR of 199.000. 5.Business India has an AIR of 166. Reader’s Digest has seen a 2. 14.121. 2.000. .Champak has seen a 4 percent decrease with an AIR of 193. which is a decline of 18.6% drop with an AIR of 455. 21. 19.000. Filmfare is the new entrant in the top ten list with an AIR of 490.Tinkle – Amar Chitrakatha is one of the few who have seen a 0. General Knowledge Today has dropped by 8. India Today is the highest read English magazine in the county with an AIR of 1. 20. 18.1 percent drop in its AIR and is now at 1.Femina has dropped by 4 percent and now has an AIR of 309.000. which is a 11. which is an 8.8 percent drop in its AIR and now stands at 242.000.Health & Nutrition has an AIR of 250.6 percent. 23.000.Outlook Traveller has seen an AIR of 146.000.5 percent.000.Frontline has seen a 20. 2009) The Average issue readership numbers have been on a decline due to increased competition from free content on the Internet and Mobile platforms.000.000.000.Society has seen a growth of 1. 6.00 and has seen a 3. 10.Digit has seen a 5. 3. 24. Wisdom has seen a 4.Business World has an AIR of 165. 12.7 percent decline in its readership.

28. 34.Time has seen a growth of 3. .6 percent.000.5 percent with an AIR of 69.2 percent while Magic Pot has an AIR of 58. 29.Overdrive has dropped by 23.000. 30.5 percent growth with an AIR of 82. Cine Blitz has dropped by 5.2 percent.7 percent and 13 percent respectively.7 percent while Elle and Savvy have grown by 29.The Telegraph in Schools has grown by 72.Femina Girl saw a growth of 6. 26.Inside Outside has seen a 17.Business and Economy has seen a 6.4 percent and 24.New Woman has seen a drop of 9. 27.7 percent decline in its AIR.P C Quest and Outlook Money have both seen a decline of 17.Auto India like many others has seen a 18.3 percent respectively.000.7 percent.4 percent growth.3 percent while Cosmopolitan has seen a 61.25. 33. 31. 32.

of inter-related activities. The marketing research is a process of involves a no.RESEARCH METHODOLOGY Research methodology is a systematic way. which consists of series of action steps. which overlap and do rigidly follow a particular sequence. necessary to effectively carry out research and the desired sequencing to these steps. It consists of the following steps:Formulating the objective of the study Designing the methods of data collection Selecting the sample plan Collecting the data Processing and analyzing the data Reporting the findings Objective of study Research Design Sample design Data Collection Data Analysis .

OBJECTIVE OF STUDY -To know the consumer behaviar. -To know the consumer feedback. -To know the marketing strategies adopted to promote magazines RESEARCH DESIGN Research design specifies the methods and procedures for conducting a particular study. A research design is the arrangement of conditions for collection and analysis of the data in a manner that aims to combine relevance to the research purpose with economy in procedure. I am using . The cost and time limitation completed me to select 60 respondents as sample size SAMPLING METHOD: In this marketing research project. Research design is broadly classified into three types as Exploratory Research Design Descriptive Research Design Causal Research Design SAMPLE DESIGN SAMPLE SIZE: The substantial portions of the target customer that are sampled to achieve reliable result are 50.

SAMPLE SIZE50 Customers DATA COLLECTION The study was conducted by the means of personal interview with respondents and the information given by them were directly recorded on questionnaire.Random sampling method SAMPLE DESIGN As complete enumeration of all the members of the population (Member and Non-member) I have understate samplingtechnique. There are two types of data. For the purpose of an Necessary to collect the vital information. . this are Primary Data  Secondary data primary data:Primary data can be collected through questionnaire. Non structured non disguised questionnaire Non –structured disguisedquestionnaire. I have sleeted structured non-disguised questionnaire because my questionnaire is well structured. Structured non disguised questionnaire Structured disguised questionnaire. listing of questions are in a prearranged order and where the object of enquiry is revealed to the respondents. For my market study. The questionnaire can be classified into four main types.

e. universities. magazines and newspaper Reports and publications of various associations connected with business san industry.  Various publications of foreign government or of international bodies  and their subsidiary organizational. Secondary data may either be published data or unpublished data. When the researcher utilizes secondary data. they refer the data which have already been collected and analyzed by someone else. stock exchanges etc. secondary data:Secondary data means data that are already available i. economists etc. Reports prepared by research scholars. state and local government..   Technical and trade journals. we have adopted three type of questionsOpen ended question Dichotomous questions Multiple choice question These types of questions are easy to understand and easy to give required answers. in this case he is certainly not confronted with the problems that are usually associated with the collection of original data.To making a well-structured questionnaire. than he has to look into various sources from where h e can obtain them. Usually published data are available in:  Various publications of the central. Public records and statistics. historical document and other source of . Books.

unpublished biographies and autobiographies and also may be available with scholars and research workers. labour because and other public privateindividuals and organization. letters. The sources of unpublished data are many. .published information. they may be found in diaries. trade associations.

40% 25-35.most of the people between 15-25 years of age.36% 35-45. .8% AGE 4 8 20 15-25 25-35 35-45 18 45-above INTERPRETATIONAccording to my research.16% 45 and above. 36% were between 25-35 and the rest of 22% included 35 and above.SAMPLING QUESTIONNAIRE ANALYSIS1) What age group do you fit in? 15-25.

40% GENDER 20 30 MALE FEMALE INERPRETATIONIn my research the ratio between male and female is 3:2 .2) What gender are you? Male. .60% Female. means usually male read magazine tha female.

62% Rural. The ratio between urban and rural is 31:19.3) Area you belong to? Urban.38% AREA 19 31 URBAN RURAL INTERPRETATIONMost of the people in my research belong to urban areas. .

.4) Educational qualification 12th.30% Post graduation.20% Graduation.50% EDUCATIONAL QUALIFICATION 10 25 12TH GRADUATE 15 POST GRADUATE INTERPRETATIONIn india most of the people who read magazines is post graduate.

40% Housewife.10% Business man.10% Self employed. .5) Your profession? Student.10% Employee.30% PROFESSION 5 20 15 STUDENT HOUSEWIFE SELF EMPLOYED EMPLOYEE 5 5 BUSINESS MAN INTERPRETATIONMostly students prefer to read magazines in india then employed man.

76% No.26% DO YOU READ MAGAZINE 12 YES NO 38 INTERPRETATIONAfter doing research I have seen only 76 % people read magazine. .6) Do you read magazine? Yes.

26% Filmfare-7% All.21% Business. .16% TYPE OF MAGAZINE 6 5 POLITICAL 6 8 ECONOMICAL BUSINESS 3 10 FILMFARE ALL OTHER INTERPRETATIONIn my research I have seen mostly people like to read business and economical magazines.15% Other.13% Economical.7) Which type of magazine do you prefer? Political.

22% HOW OFTEN READER'S READ MAGAZINE 3 8 WEEKLY MONTHLY YEARLY 22 DAILY 5 INTERPRETATIONMost of the people like to read magazine on mothly basis. .how often do you read magazine? Daily.8) On an average.7% Weekly-13% Monthly.57% Yearly.

40% WHICH MAGAZINE 7 15 5 IIPM INITIATIVES TIMES OF INDIA GP..18% Other.9) Which magazine you like the most? Times of indiagp.14% India today gp.. .28% Iipm initiatives. 11 OTHER INTERPRETATIONIndia today group is on the top of frequently readable magazine category. INDIA TODAY GP.

................ b)iipm initiatives c)times of indiagp.....Educational qualification? a) 1st-8th b)9th-12th c)graduate d)post graduate 7-your profession? a) student b)house wife c)business man d)self employed e)employee 8-do u read magazine? a) yes b)no 9-on an average.... how often you read magazine? a)daily b)weekly c)monthly d)yearly 10-which type of magazine you prefer? a) political b)economical c)film fare d)all e)others 11-which magazine you like the most? a)india today gp...A SAMPLE QUESTIONNAIRE 1-your name ………… 2-what age group do you fit in? a) 15-25b)25-35c)35-45d)45 and above 3-what gender are you? a) male b)female 4-area you belong to? a) urban b)rural 5-which city you belong to ... d)other . 6....

The magazine industry is going through a tough phase in India just like in other countries. they also need to explore and distribute their content on the web and mobile platforms to give choice to their subscribers to consume content from anywhere and at any time. and overall top 10 magazines is –           .but There is still a demand for high quality print content and magazines need to deliver on that need to avoid losing market share to other mediums. in the top key players India today group is on the top of the magazines.000 publications.CONCLUSION Print Media in India is more than a century old and a well-established industry. but annual revenues total just $1.India has 49. In addition. india today reader’s digest outlook femina the week frontline business today filmfare cosmopolitan amarchitra katha . After doning my primary and secondary research I have found that .1 billion.

and this is the reason 248 million literate adults still don't read any publication . Regional language publications own 46 percent of the market share.Distribution is critical for a magazine since it has to be readily available and marketed to consumers. The primary penetration of English language magazines currently is in metros and urban centers though the growth is widening to smaller cities as the education and income levels increase among the middle class. Big publications have strong distribution network set up. magazines have to expand their distribution channel aggressively in those locations and localize content where needed. Hindi language publications cover 44 percent and the remaining 10 percent is served by English publications.

http://www.ey. http://www.in/ 4. http://arcgate.aim.com .w3newspapers.com 2.BIBLIOGRAPHY The various sources from where I collected data are as follows: Internet Sites:1.org.com 3. http://www.

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