Vis Comm 1

design studio

Kevin Duffy

project 1
September 14 Project intro September 17 Discussion/Demo September 27 Discussion/Exercise September 29 Project Due & Crit

Sachplakat Poster
Through error you come to the truth! I am a man because I err! You never reach any truth without making fourteen mistakes and very likely a hundred and fourteen. And a fine thing, too, in its way; but we can’t even make mistakes on our own account! .... To go wrong in one’s own way is better than to right in someone else’s. In the first case you are a man, in the second you’re no better than a bird. —Razumihin, crime and punishment, Dostoyevsky

Genius is one percent inspiration and ninety-nine percent perspiration. —Thomas Edison Between these two quotes lies the formula for doing most things well. Most good ideas come from making a lot of “errors” first. This project, unlike others in this course, is about quantity over quality, although quality is a likely by-product. Start in Class Choose a small object and illustrate it in the following ways on 8.5” × 11” pieces of paper. 10+ sketches in pen or pencil 3+ using an unconventional method or tools you make 2+ on the computer 1+ in collage 1 using only straight lines 1 using only convex lines 1 using only concave lines 1 in the style of a well known artist or designer 15+ any way you want (35 sketches, minimum) The goal is to graphically represent your object in as many ways possible and in doing so change the meaning of your object in each drawing. These are quick sketches, not renderings. Continue Rework one sketch you find particularly successful and use it in a 20” × 30” poster that combines your object with a word or phrase. The combination of text and image should be greater than the parts. Choose a typeface that harmonizes with the qualities of your image and is appropriate for the content. Deadline Printed and ready for class Wednesday, September 29

Resources: Lucian Bernhard, the Proto-Modernist, who pioneered the Sachplakat, or object poster. His Priester match poster in 1906 revolutionized design. Herman Miller picnic posters

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