Box# 32

Folder# 620
Word's Fair:
Newsletters ( 6)
Jul, 1964
Fonu B-lo-IOM-701376(63) .... 114
(\
I t'HE CITY OF NEW YORK
oJFlCE OF THE COMPTROLLER
P'ROM:
11
.-NEW YORK, N.Y. 10007
SEYMOUR MARKS
ASIISTANT TO THE COMPTROLLER
(PUBLIC RltLATIONII
&
MUNICIPAL BUILDING
AM D. BEAME
TELIPHONIE: 811-3317
FOR RELEASE:
LY
July 1, 1964
Comptroller Abraham D. Beame issued this statement today:
"I am distressed to see that the New York World's Fair is
continuing to defend the propaganda and demagoguery, masquerading
)
as art, in the Jordan Pavilion, and to malign the City Council for lts
rightful objection to the offensive mural in question.
"In a statement issued yesterday, the Fair Corporation said:
'There is no evidence that Jordan intended the mural to be
'gratuitously insulting.' I must point out that Jordan, having
discovered that it is insulting, gives no evidence of any intention to
remove the insult.
"The World's Fair was created to further the cause of
brotherhood and international friendship, and to depict a future of
better, fuller living. The calculated smear in the Jordan Pavilion
opposes the purpose of the fair, and denies its theme, 'Peace
Through Undennanding. '
"Our Fair, in our park, in our liberal, compassionate City,
is no place for such propaganda. It should be removed at once."
#
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' 1964
STATEMENT OF NEW YORK WORLD'S FAIR 1964-1965 CORPORATION CONCERNING
CrTY COUNCIL RESOLUTION ON JORDAN MURAL
New York World's Fair, June 30 ·- The or the Fair has
been called to a resolution or the City Council demanding removal or
the Jordanian mural depicting Palestinian refUgees. This resolution
has not been transmitted to the Fair by the Council. We have, however,
examined its text as printed in the City Record.
Litigation is pending concerning this mural. There is also a
serious question of international law and foreign policy since Jordan
is a sovereign nation with which the United States maintains t.riendly
relations. Accordingly, it is not appropriate to do more than
summarize the Fair Corporation's position as stated in the litigation.
The Council resolution contains errors of fact in its "whereas"
clauses. There is no evidence that Jordan intended the mural to be
"gratuitously insulting." Fair officials never agreed to take the
mural down and have no power to do so. There is no threat whatever
or boJcott of the Fair or of financial losses due to this mural. The
President or the Fair and its International Vice-President,
in the Council resolution, merely stated the official and legal posi-
tion of the Fair.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
- more -
6/64-Rl71
- 2 -
The Council asks suppression of tree speech. It does so because,
in its view, what is being said is "controversial," "irritating" and
"offensive to large segments or the local, state, national and world
communities." To attempt to stifle free speech on such grounds would
be alien to American principles. Free speech is not a doctrine of
convenience to be applied only if one agrees with what is said.
OUr Constitution that ideas will be tested in the
intellectual marketplace. Opinions are not to be blue-pencilled
because some censor, however well-intentioned, finds them
"controversial," "irritating" or "offensive" to "segments of the local,
state, national and world communities."
We at the Fair are not experts on the social, economic or
political history and problems ot the Middle East. Nor are the members
ot the Jordan has opinions on these subjects, as does Israel.
The American-Israel Pavilion, which is not an official agency ot
the Israeli Government, has decided to present an outdoor tree exhibit
which includes a reproduction or the Jordan mural and next to it a
parody by the American-Israel Committee. Will the Council now demand
that an iron curtain be drawn around the unofficial American-Israel
pavilion?
The Council should reconsider this ill-advised resolution. Apart
trom law and contract, it should examine whether it adheres to American
principles.
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ROBERT MOSES
PRESIDENT
June 30, 1964
WORLD'S FAIR PROGRAM HIGHLIGHTS FOR THURSDAY, JULY 2
NEW YORK WORLD'S FAIR, June 30 -- Thursday will be National
Association of Secretaries of State Day at the Fair. According to Miss
Rita Collins, Executive Assistant to the Secretary of State of New
York State, this is the oldest official organization in the United
States. In New York State, only the offices or Governor and Lieutenant
Governor are older.
The group coming to the Fair will include the Secretaries of
State and their families, of practically every state and territory of
the United States, including Guam and the Virgin Islands, It will be
the largest assemblage in the history of the organization. Its
President is Lamont Toronto, Secretary of State of Utah. The Secretary
of State of New Yorl<:, John P. Lomenzo, will act as host for the group.
Their schedule calls for them to arrive by special subway train
at Gotham Gate (No. 1) at 2:30 P.M. Between 2:30 and 5:30 P.M., they
will tour the Fair, arriving at that time at the Better Living Center's
Women's Hospitality Center-Purex Penthouse for an invitational
reception,
At this reception, a presentation will be made to Fair President
Robert Moses, who served as Secretary of State of New York State under
Governor Al Smith in 1927.
Following the reception, the group will attend an invitational
buffet dinner in the Legislators• Tower of the New York State Pavilion.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N. Y .C.
(more)
6/64-Rl73
- 2 -
Beauty and talent will abound at the New York State Pavilion at
the World's Fair as nine of the contestants for the "Miss New York
State" title display their charm, talent and beauty from 11 A.M. to
1 P.M. This pageant, which will be hosted by "Miss New York State of
1964," Miss Barbara Ann Gloede, will be a preview of the
11
Miss New York
State" finals to be held one week later, July 9, at Kingston, N, Y,
The winner there will represent the state in the "Miss America" finals
at Atlantic City.
Contestants appearing at the New York State Pavilion on Thursday
will be --Miss Adirondack, Miss Chemung County, Miss Dunkirk-Fredonia,
Miss Geneseo, Miss Ken-Ton, Miss Manhattan, Miss Mount Vernon, Miss
Queens and Miss Seneca Falls. The contestants will model evening gowns
and participate in a talent show.
Thursday will also be Delaware State Day, highlighted by the
visits of Gov. Elbert N. Carvel; Sherman W. Tribbett, Speaker of the
Delaware House or Representatives; 1,000 guests from Delaware; the
287th National Guard Armory Band and the Delaware Rifles. Delaware
State Day observances will be held at the Federal Pavilion at 12:15
P.M., followed by an invitational luncheon for the Governor and his
official party at the Denmark Pavilion at 1 P.M.
Between 3 and 7 P,M. Governor Carvel and his party will tour the
Fair. At 7 P,M., they will attend a dinner in their honor at the
Maryland Pavilion.
The day will also be highlighted by the visit of the Kansas City
Athletics. The ballplayers will arrive at 11 A.M., pose for pictures
and sign autographs at the Missouri Pavilion at 11:15, and tour the
General Motors Pavilion and United Airlines Exhibits, Each player
will receive a Fair Medallion at a luncheon ceremony at the Millstone
Restaurant at the New England States Exhibition. After lunch they
will tour the Coca-Cola Pavilion.
The New York State Pavilion will present continuous entertainment
by singing groups, choirs, instrumentalists, a Dixieland band and
other groups, before and after the "Miss New York State" pageant,
(more)
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The program at the RCA Pavilion will include the taping or the
Herald Tribune series, "New York," from 10 A.M. to noon; Dr. Merle
Montgomery, with pianist Doris Frerichs, presented by Mu Phi Epsilon
at noon and a taping of the Breckenridge Boys Choir concert at 2 P.M.
The host Rotary Club for the luncheon at the Texas Pavilions
Restaurant will be the Rotary Club of Stony Brook, N, Y., 725.
At the Tiparillo Band Pavilion, the Pine Bush, N. Y. Central
Symphonic Band Will play at 2:30 P,M, At 4 P.M. The Panther Band of
Porterville (Calif.) H,S. will play, and from 9:30 P.M. to 12:30 A.M.,
Guy Lombardo and his Royal Canadians will furnish "the sweetest music
this side or heaven" f'or free public dancing to Fairgoers.
"So you want to lead a band?" -· Danceland at Bourbon Street is
the place; 10:30 P.M. and midnight are the times that sammy Kaye will
hold forth with his big band which will include this popular audience•
participation feature.
ENTERTAINMENT CONTINUES IN THE LAKE AMUSEMENT AREA UNTIL 2 A,M,
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U H 18 P H E R E 0 teet
N EW Y 0 R K W 0 R L D'S FA I R 1
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ROBERT MOSES
PRESIDENT
July 1, 1964
NEW YORK WORLD'S FAIR, July l -- When the thirteen millionth
v1a1tor to the New York World's Fair passed through the gates this
week, the admission assured the Fair of more than 31,000,000 tickets
sold as of today, the first of July.
The 31,000,000 tickets are based on an advance sale of over
28,000,000 tickets, in addition to more than 3,000,000 new tickets
sold at the Fair•e gates. The ratio of new sales is increasing. It
started at a rate of three-tenths new sales against seven-tenths ot
previously sold tickets, and is now at the rate of three-eighths to
seven-eighths.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
# # #
i

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JULY 4
ROBERT MOSES
PRESIDENT
July 3, 1964
WORLD'S FAIR PROGRAM HIGHLIGHTS FOR SUNDAY, JULY 5
NEW YORK WORLD'S FAIR, July 3 -- On Sunday, July 5, Latvian
Nationality Day Folk Festival will be held at the World's Fair
Pavilion between 7 and 10 P. M.
Vice Admiral Carlos Pablo Monge Gordillo, Commandant General of
the Peruvian Navy, will visit the Fair. The Admiral, along with his
wife and official party, will arrive at Henry Hudson Gate (No. 4) at
11 A. M, Their morning tour of the Fair will include visits to the
United States Navy-Marine Exhibit at the Transportation and Travel
Pavilion at 11:10 A, M., General Motors Futurama II Exhibit at
11:40 A. M., The New York State Pavilion at 12:30 P. M. and the
Pavilion of Africa's Tree House Restaurant for lunch at 1:15 P. M.
In the afternoon, they will visit the Pavilion of Spain at
2:45 P. M., Johnson's Wax at 3:30 P. M., General Electric Progress-
land at 4:15 P. M., and then will go around the Fair via Greyhound
Rapid Transit for a 5:10 P. M. exit at New Amsterdam Gate (No. 2),
A religious service titled "Sunday Morning Worship in the
Theatre" will be held in the Center Theatre at the Protestant and
Orthodox Center. The 11 A. M. service will be conducted by the Rev.
Edgar A. Snyder, Jr., Pastor of the Host Church for the Day. The
First Moravian Episcopal Church of New York City.
At 2:30 P. M., "Bibletown, U .. S.A." featuring Cliff Arquette
( Charl te \'Ieaver), the comedian, will be presented at the Federal
Pavilion, "Charlie Weaver" will be interviewed by Dr. Ira Eshelman,
president and founder or "Bibletown, u.s.A." and again at 6 P. M. in
the RCA Pavilion.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N. Y .C.
(more)
'
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7/64-R22
The popular comedian, who starred in his own TV series from
Hollywood and as "Second Banana" to Jack Paar on his NBO-TV
"Tonight" show, will discuss his plans for establishing a Bible
Museum in Florida.
The Pavilion of Fine Arts will present "American Art Today,
11
an
exhibition of such masters as Milton Avery, Ben Shahn, Moses S o ~ T e r ..
Andrew Wyeth, Alexander Calder and Bruno Luches1 in a contemporary
show drawn from America
1
s finest galleries.
Also at ll A. M., the RCA Pavilion will feature the color video
taping or an entertainment program from the Guinea Pavilion.
The New York State Pavilion will feature a day-long parade of
talent from the Buffalo, N. Y. area. Performing throughout the day
will be: The Tatra Dancers-Buffalo Polish Dancers; the Buffalo
Zither Club Band; the Deer Park Cultural Arts Group; Vincent Mattina,
an operatic singing star and Alberta Pinkhard, a mezzo-soprano; the
Tony Massey Trio from the Bronx; a puppet show displaying children's
fashions and "The Buffalo Bills".
The Protestant and Orthodox Center will present a Brass Choir
Concert at 10:30 A. M., 3:30 and 7:30 P. M.; Moravian Services
between 4 and 6 P. M., and a Festival of Early Moravian Musto
between 8 and 9 P. M.
The Tiparillo Band Pavilion Will present the Riptides ~ and
Bugle Corps of' Copiague, L. I. at l P. M.; the Mary D. Bradford H.S.
Band of' Kenosha, Wise. at 2:30 P. M.; the Grace Church Male Chorus,
of' Toronto, Ontario at 4 P. M.; the Northern California Demolay Band
Show (Woodland Hills, Calif.) at 7 P. M., and Guy Lombardo and his
Royal Canadians playing for free public dancing between 9:30 P, M.
and 12:30 A. M.
The Terry Parker H. s. Band of Jacksonville will play at the
Florida Pavilion at 7:30 P. M.
Bourbon Street will present Sammy Kaye with his "So You Want to
Lead a Band" feature at 10:30 P. r.t. and midnight in Danceland, and
Maynard Ferguson playing for public dancing at 8# 9:30 and 11 P. M.
and at 12:30 and 1:45 A. M.
ALTHOUGH EXHIBITS CLOSE A·r 10 P, M. ENTERTAINMENT CONTINUES IN
THE LAKE AMUSEMENT AREA UNTIL 2 A. M.
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ROBERT MOSES
PRESIDENT
July 3, 1964
NEW YORK WORLD'S FAIR, July 3 -- Mayor Robert F. Wagner of New
York City has joined with Alaska's Governor, William A. Egan, in
proclaiming the week of July 6 through July 12
1
"Christmas in July
Week for Alaska." The observance, staged at the New York World's Fair
to aid the Governor's Earthquake Reconstruction Fund Drive, will be
highlighted by the week-long personal appearance of Santa Claus at the
Alaska State Exhibit.
General w. E. Potter, executive vice president, representing
"Mr. World's Fair," Robert Moses, will be on hand to personally greet
St. Nick when he arrives by way of helicopter at the Fairgrounds.
Santa will then be escorted from the World's Fair Heliport to the
Alaska Pavilion by various marching units, consisting of a brass band_,
Esl-:imos, Indians, husky-dogs and State and Fair dignitaries.
According to Morris Ford, Director of the Alaska State Exhibit,
Santa will depart Kennedy Airport, Monday., {July 6) at 10:41 A. M.
aboard New York Airways Flight 151. Listed on the airlines manifest
as Mr. s. Claus, he'll fly direct to the top of the Port Authority
Building on the Fairgrounds where his arrival time has been set for
10:47 A. M.
In cooperation with the State of Alaska, the event is being
spearheaded by the Santa Claus' worldwide Kingdom of Good Will organ-
ization, a non-profit group donating all proceeds over and above
operating expenses to the Governor's Earthquake Reconstruction Fund,
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
(more)
'

7/64-Rl7
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In his official statement proclaiming the event, Mayor Wagner
declared:
"It affords me great pleasure to proclaim this week -- the week
of July 6 to July 12 -- 'Christmas in July Week for Alaska.•
"The residents of America's largest city, New York, salute our
brave neighbors to the north, residents of America's largest state,
who have rallied in the aftermath of a most devastating earthquake
to rebuild anew even greater projects.
"It is most fitting and highly significant that Santa Claus,
personification of peace and good will throughout the world, will
preside over the festivities this week. As we pay tribute to the
good people or Alaska, may we all reflect the spirt and understanding
exemplified by this fine and time-honored gentleman."
Mayor Wagner's proclamation was underscored by a Jointly-issued
statement from Governor Egan's office in Juneau, Alaska. The Alaska
Governor said, "All Alaskans will be pleased to learn that visitors
to the New York World's Fair will have the opportunity to partici-
pate in 'Christmas in July Week for Alaska.•
The occasion will be an enjoyable and memorable one for those
who attend. The chance to visit with st. Nick and to obtain a
membership card in hie North Pole Club is something which few will
want to pass up.
"I am especially grateful to the Santa Claus worldwide Kingdom
of Good Will for sponsoring the event, and to the many other civic
and business organizations which are contributing time, talent or
equipment for the occasion, to Robert Moses, and to Mayor Wagner for
officially proclaiming the event.
"As Governor of Alaska it is my pleasure to invite all who may
care to come, to visit the New York World's Fair and the Alaska
Exhibit for this event."
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ROBERT MOSES
PRESIDENT
July 2, 1964
WORLD'S FAIR PROGRAM HIGHLIGHTS FOR SATURDAY, JULY 4
NEW YORK WORLD'S FAIR, July 2 -- There will be Independence Day
celebrations throughout the Fair all day Saturday. At 10:30 A.M.,
l and 3 P.M., the Colonial Ancient Fife and Drum Corps of Bethpage,
New York will perform at the Continental Insurance Companies Pavilion.
There will be an 11 A.M. flag-raising ceremony at the Maryland
Pavilion, where Amy Rogers, a student at Forest Hills H.s., will be
honored by the State of Maryland for her patriotism. A uniformed
color guard and representatives of the Department of Chesapeake Affairs
will attend the ceremony.
At noon the Federal Pavilion will feature an organ concert of
patriotic music by Larry McNair. The Boy Scouts or America will
present a program on American Heritage there at 3:15 P.M.
Independence Day at the Fair will also be celebrated at the Court
of the Universe at 2 P.M. and at the New York state Pavilion through•
out the day.
In honor of July 4th, FESTIVAL
1
64 The American Restaurant at the
Festival of Gas Pavilion will feature a special menu which was served
to Abigail and John Adams on the first July 4th back in 1776.
The meal begins with Green Turtle Soup, followed by New England
Poached Salmon with Egg Sauce, green peas and small boiled potatoes in
jackets. The saled 1s a Boston lettuce with cheese dressing and for
dessert, Apple Pandowdy.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
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FESTIVAL•64 The American Restaurant will also proudly display the
13 star Betsy Ross flag and will greet Fairgoers with fife and drum in
the spirit ot
1
76,
A highlight of the day will be the visit of Rear Admiral Pedro
Torres Negreira, Inspector General of the Uruguayan Navy. At noon he
will tour the Federal Pavilion, and at 1 P,M, he will have lunch at the
Mexiean Pavilion,
It Will be the final day of the Olympic Trials, a Fair Olympic
event held at nearby Downing Stadium on Randall's Island. The field
trials will start at noon on Saturday,
Prime Minister of New Zealand; His Excellency, Keith J. Holyoake.
Will visit the World's Fair on Saturday, July 4. He will arrive at
Gate No. 2 (New Amsterdam Gate) at 12:10 P,M. His first atop on the
tour ot the Fairgrounds will be the Federal Pavilion.
New England Barber Shop Day will be celebrated with concerts at
the New England States Exhibition. There will be traditional tunes by
a 50-voice chorus from New London, Connecticut, and by four quartets
from Massachusetts, Rhode Island and Connecticut. These concerts will
be given at 1:30 and 3:30 P.M.
Norm Snead, the Philadelphia Eagles new quarterback, will continue
as Sports Host at the Schaefer Center at noon and at 5 P,M.
The Tiparillo Band Pavilion will feature: the Progressive Baptist
Choir of Newark, N, J. at 12:30 and 7 P,M,; the Grimsley H,S, Band and
Choir of Greensboro, N, C, at 1:45 P,M,, and Guy Lombardo and his Royal
Canadians for free public dancing from 9:30 P.M. to 12:30 A,M,
An invitational press world premiere, of "Bikini Beach," starring
Frankie Avalon, Keenan Wynn and Martha Hyer will be held in the Beech-
Nut Theatre at the Better Living Center at 5:30 P,M,
Bourbon Street will continue to offer something for all tastes in
dance music, Gene Krupa will play in Jazzland from 7 P,M, to 2 A,M,;
Sammy Kaye in Danceland at 10:30 P,M, and 12:30 A.M., and the Clay
Cole Revue will be presented in Danceland at 9 and 11 P.M. and at
1 A,M,
ENTERTAINMENT WILL CONTINUE IN THE LAKE AMUSEMENT AREA UNTIL 2 A.M,
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1
1964
ROBERT MOSES
PRESIDENT
July 2., 1964
NEW YORK WORLD'S FAIR, July 2 -- A year's successful tour of
Canada and the United States by twenty-four of Denmark's most skillful
gymnasts will be concluded next Tuesday afternoon, 2 to 4 o'clock, at
the New York World's Fair Pavilion, William Adams, Sports Director at
the Fair announced today,
The brilliant array of Scandinavian performers Will display their
modern rhythmical gymnastics for boys and girls, vaulting, tumbling and
folk dances in colorful native costumes. Admission is free to Fair-
goers. Some 4,100 can be accommodated at The Pavilion.
Since their arrival Aug. 1963, the twelve boys and twelve girls
have won wide acclaim and before capacity audiences. The
gymnasts represent a great number of careers but their interest in
common is their dedication to Physical Education. They have appeared
at universities, colleges and high scheols in more than 30 states and
in most of the Canadian Provinces.
According to Erik Flensted-Jensen, Managing Director of the troupe,
"My boys and girls have inspired young people all over with their well
coordinated body building and form-giving exercises which are funda-
mental in Danish Gymnastics." He points out that the visitors are
lool<ing keenly forward to their vtsi t to the World's Fair as a "high
potnt" of their North American tour before returning to their homeland.
The most spectacular features of the visitors• Gymnastic
repertoire are the vaulting and tumbling by the boys' team.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
(more)
The girls,
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also, have commanded tremendous interest and applause by their perform-
ances on the balance beam.
"We always have aimed for a •sound Mind in a Sound Body
1
in our
program," says Flensted-Jensen, whose current tour is the fifth tn
North America. All the exercises the Danes use are composed to develop
the entire body into full harmony. "Thus strength, flexibility and co-
ordination are provided, essential to further achievements in the
advanced exeroises,
11
He brings out that
11
perfect style counts more than complicated
acrobatic stunts." All exercises must have a wholesome effect on the
human body. Hoops, rhythm sticks, balls, etc, are essential tn Dantsb
rbrthmical gymnastics for girls. Grace, posture and naturalness are
developed by these exercises which also provide freedom and joy in
••••'• In Ellftllh IJIIftaltt.oa. 'he t b e ~ ~ e te teaaa WOI'k. 'l'he 10\ltt.n•
performed summon the resources ot strength, nimbleness and dexterity ot
the body. At the same time, they call for determination and courage.
The program at the Fair also includes a selection of folk dances,
In these, the gymnasts are dressed in national costumes, The dances
are performed with special care to give the true version of the steps,
rhythm and pantomime.
The Danish troupe has made its tour of the United States and
Canada, in a fleet of eight cars and eight house trailers. They have
taken care of their own housing and cooking.
Aooording to Managing Director Flensted-Jensen:
11
We have travelled
from coast to coast from north to south. All have been fascinated by
the size and beauty of the countries The overwhelming friendliness
and hospitality we have met everywhere. This tour, to be concluded at
the World's Fair, has been a great experience and education for every•
one of our boys and girls."
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7/64 ... R27
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01861
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARI<
FLUSHING 52, N.Y. • TELEPHONE- AREA CODE 212·WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"
PEACE THROUGH
UNDEft81'AHDIHO
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EQ!LIMrrtEDIATE RELEASE
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ROBERT MOSES
PRESIDENT
July 3, 1964
~ 1 YORK WORLD'S FAIR, July 3 -- More than 100 handicapped
persons, ranging in ages from 11 to 67 and hailing from six different
states, today "were having the time of our 11ves
11
at the New York
World's Fair thanks to the more than 3-million Green Stamps collected
by an Indianapolis housewife, Mrs. Dorothy Axsom.
It was last Christmas that the motherly Mrs. Axsom asked her
legion or friends, through her holiday greeting cards, to "please send
me all the Green Stamps you could spare,"
I wanted to give the seriously handicapped people an experience
that they would never forget -- a trip to New York with the World's
Fair as a highlight."
The idea spread like wildfire .... "Before I knew it, I was
receiving Green Stamps from folks throughout this wonderful country
of ours."
She told how the stamps "filled my dining room, then the base-
ment and finally a massive vault in one of our downtown banks in
Indianapolis.
11
It took S & H Green Stamps of Minneapolis close to
two days to count the stamps and
11
convert them into cash for us, at
$2 a booklet of 1,200 stamps," said the tour leader.
"While we received $5,000 in cash in the conversion, we still
needed $2,000 more to complete the arrangements for our special
flights to New York and the various events we planned for. This
wasn't difficult to obtain for friends and relatives of the handi-
capped came through nobly --that's how we were able to visit New York
and the Fa1r.
11
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
(more)
7/64-R27
- 2 ..
The grand result was the gathering last Monday or 110 handicapped
persons, many with serious maladies, in three cities, Chicago, Dayton,
Ohio, and Indianapolis for special flights to New York via American
Airlines and TWA.
"The folks in New York have been extremely kind to our group,
They have seen shows, visited interesting centers and now are viewing
the most wonderful sight of all, the World's Fair,
11
said Mrs. Axsom.
"Everybody has been so kind here at the Fairo I just hope that our
people can take advantage of the many things offered them,
11
Did she encounter any problems in her "fund raising?" "Virtually
none -- everybody was so helpful, The monumental paper work involved
vanished rapidly with the cooperation received."
She paid tribute to the six servicemen or the First Army Command,
Governors Island, led by Howard J. Cameron, Specialist 4th Class from
Olean, N. Y., who "met our handicapped persons at plane arrival and
have been with us ever since,"
The soldiers have been aided by parents and friends of the
handicapped in pushing the 43 wheel-chair cases, In many oases,
ambulatory victims also assist in easing the way for the more serious
oases.
The handicapped visitors came from South Dakota; North CarolinaJ
Missouri; Illinois; Indiana and Ohio, Tuesday, they will return to
their homes with "an experience never to be forgotten from a project
which many said couldn't be done," according to the "Fairy Godmother,"
Mrs. Axsom,
Sixty-seven-year-old Mrs. Rachel Pollack, surrering from Muscular
Dystrophy, who comes from Ashville, and 11-year-old Neil Hall,
Indianapolis, recovering from a brain clot, summed up the feelings of
their follow victims, with the remark: "It's all like a dream, So
marvelous, so wonderful. Everybody has been so kind to us, We shall
never forget the experience."
# #
7/G4·R29
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NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 • CABLE ADDRESS "WORLDSFAIR;,
lfUCf: T"AOUOH
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Jerome Edelberg
Joyce Martin
Bill Whitehouse
USE AT WILL
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ROBERT MOSES
PRESIDENT
July 6, 1964
- WF 4 .. 5531
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NEW YORK 1964-1965 WORLD'S FAIR NEWSLETTER NO, 42
"Shrine Day" At the Fair,.,,
Secretary General U Thant at Spanish Luncheon •• ,.
Billy Graham Day., ••
Massachusetts Day,,,,
LOuts Armstrong Day ••••
Singer Bowl Showcase or Stars,,,,
Japan Days ••••
Trading Stamps Bring Joy,,,,
Jim Downey's Steak House Opening,.,,
Vatican Pavilion's 5 millionth visitor,,,,
His Royal Highness Seidou Njoya & Queen Bamatou visits Fair ••••
New York State Legislators Day ••••
Delaware State Day,,,,
Sports Art At The Fair ••••
Letter From Fair Visitor,,,,
Secretaries or State Group at Fair ••••
Dale Evans-Bibletown Press Conference,.,,
Finland Day Folk Festival,,,,
Republic or Korea Day,,,,
Michigan State Choral Group,,,,
Pigtail Contest at Pepsi-Cola,.,,
House of Good Taste Contest ••••
Contestants for Miss New York State visit ••••
Dynamic Maturity Pavilion Drawing Winners ••••
Sports at the Fair, •••
Second millionth Visitor at Sinclair Pavilion ••••
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
- 0 -
(more)
Newsletter, ••
7/64·R29
- 2 -
July 23 may see a new attendance record for a single day at the
World's Fair, a record that is expected to stand for the 1964 season.
on that day, some 200,000 Shriners and their families from all 50
states will take over the fairgrounds to observe "Shrine-Day" at the
Fair.
Since all Shriners are ~ 1 a s o n s , their headquarters at the Fair
will be the Masonic Pavilion, The center will be staffed with an
augmented group of volunteer members of New York Lodges to welcome
the visitors,
At 6 P,M, the Shriners will parade through the fairgrounds to
the accompaniment of 75 brass bands, 10 kiltie bands and 50 drum and
bugle corps. The marchers will then proceed to adjacent Shea Stadium,
home of the New York Meta, for a Grand Finale.
- 0 -
Secretary General U Thant and 91 ambassadors to the United Nations
were the guests of His Excellency Senor Don Manuel Aznar, Spanish
Ambassador to the UN, at a dinner in the Spanish Pavilion recently,
- 0 -
hvangelist Billy Graham, who has attracted mass audiences the
world over, spoke to a gathering at the New York World's Fair recently,
The occasion was Billy Graham Day at the Fair.
Dr, Graham asked 4,000 Fair visitors and followers assembled at
the Court of the Universe to identify themselves with a religious and
moral revival. Fair President Robert Moses, addressing the group,
remarked that the Fair has allocated more space and time to religion
than has any previous exposition.
At a reception in the Billy Graham Pavilion, the evangelist re-
ceived a $10,000 contribution from Tennessee followers to further the
work of the pavilion, which features a religious color film narrated
by Dr, Graham.
Dr. Graham also greeted Mrs. Robert Simmons, one of the
"millionth" Fair visitors, who was accompanied by her husband and two
children.
- 0 -
(more)
Newsletter •••
7/64•R29
- 3 -
Commonwealth of Massachusetts replete with a Boston Tea
Party and pre-Revolutionary War costumed was celebrated
recently at the New York World's Fair.
The re-enactment or the historic 1773 Boston harbor tea dumping
incident took place on HMS Bounty (the MGM replica used in "Mutiny on
the Bounty") moored at the Fair the "Indians" were members or
the Bay State's Spirit of '76 and this time the purloined tea
went into Flushing Bay.
Forty three year-old Governor Endicott Peabody was welcomed to
the Fair with his official party by Gen. William E. Potter, Fair
executive vice president rode with his family in a horae-drawn
carriage to the New England States Exhibit, where he was greeted by
Indian Chief Great Moose of New England's Wampanaog tribe. The 80
year-old Town Crier from Provincetown (Mass.) participated in the
day•s ceremonies, as did u.s. Coast Guardsmen
1
whose service was born
in Massachusetts.
- 0 -
The temperature was in the 90's but the weather wasn't generating
all the heat at the Fair's Singer Bowl.
The hot licks came from that musical blast furnace, Louis
"Satchmo" Armstrong and his quintet. The incomparable Satchmo was
the but he arranged the concert so that each of his sidemen
soloed in his specialty or drums, bass
1
piccolo and trombone.
The audience of 6
1
500 loved every minute or the concert, a two-hour
free-for-all.
When Satchmo gave out with Dolly," the bowl spectators
flipped, Other favorites included "When the Saints Go Marching In
1
11
"Mack the Knife," "How High the Moon,"
11
Tenderly
1
" and "You'll Never
Walk Alone."
Louis was presented with the World's Fair silver medallion by
William A. Berns, Fair Vice-President, Communications and Public
Relations. It was 25 years ago almost to the day since Louis had
been presented with a medallion at the last Fair. Mr. Berna turned
the medallion over to Mrs. Lucille Armstrong, the famed trumpeter's
wife and ever-present companion, for safekeeping.
(more)
Newsletter •••
- 4 -
7/64-R29
Earlier, autograph seekers mobbed Armstrong on his tour of the
Fair. He visited the African Pavilion, the Lake Amusement Area, dined
at the Swedish Pavilion and taped a show at the RCA Pavilion.
- 0 -
Opera star Roberta Peters, musical conductor Ray Bloch, singing
star Tony Bennett, and jazz immortal Count Baste are among the per•
sonalitiea who will make appearances in Singer Bowl at the New York
World's Fair during the first two weeks of July.
Miss Peters and Ray Bloch's orchestra will be the featured per-
formers when 15,000 domestic and foreign employes of IBM gather in the
Bowl to celebrate their company's day at the Fair on Wednesday, July 8,
On Saturday, July 11, members of the Young Men
1
s Christian
Association will jam Singer Bowl to watch a three-hour demonstration
or the philosophy that "it•s fun to be fit." Four-hundred men and
women will take part in the exhibition of volley ball, weight lifting,
torch twirling, gymnastics, tumbling, fencing, wrestling, and folk
dancing.
Singing star Tony Bennett will be in the spotlight Sunday, July
12, when a parade or top vaudeville stars will stage a "Salute to Show
Business" in Singer Bowl in honor of the American Guild of Variety
Artists,
Two days later, on Tuesday, July 14, Count Baste and his inter-
nationally-famous orchestra will entertain visitors to the Fair in
Singer Bowl as stars of a Festival of Jazz that also will feature
Eddie Condon's All-Stars and Veteran Blues Singer Jimmy Rushing,
- 0 -
Japan Days at the New York World's Fair were celebrated over a
recent three day period during which a program of official functions,
dance performances and a special teacher education night was presented,
Featured events included a performance of the traditional "Bon
Odort" or square dance by over 200 costumed, Japanese dancersj the
official designation of Japan-u.s. Trade Day by His Excellency Hajime
Fukuda, Minister of International Trade and Industr,y, at a reception
(more)
Newsletter •••
7/64·R29
- 5 -
in the House of Japan and a "Teacher • a Night", sponsored by the
Consulate General of Japan, Japan 'rrade Center and Japan Exhibitor's
Assoc., during which 2000 metropolitan teachers were instructed on,
"What Teachers Should Know About Japan."
.. 0 -
Trading stamps never brought more joy to anyone than they did
for 110 handicapped visitors to the New York World's Fair recently,
The industry and solicitude of Mrs. Dorothy Axsom, a motherly
52-year-old Indianapolis {Ind,} housewife, in organizing the collec-
tion of more than 3,000,000 stamps in her community made the Fair trip
possible for the handicapped, ranging in age from 11 to 67. Many came
in wheelchairs or on crutches.
Mrs, Axsom, the remarkable benefactor, began soliciting the stamps
at Christmas. Her "collection" filled her dining room to overflowing
and took three days to count. They were redeemed for $5,000. Good
Will Industries compiled a list of' handicapped who were t'l9wn to New
York from southern and midwestern cities. The u.s. Army supplied
personnel to aid the visitors 1n their ambulations around New York
and the Fair. Interviewed at the Fair, Mrs. Axsom echoed the senti-
ments of her grateful charges: "We are having the time of our lives,"
- 0 -
More than 100 of' New York's most famous restaurant men took a
"busman' s holiday" at the New York World's Fair when the opening of'
Jim Downey's plush steak house in the House of Good Taste exhibit.
Downey asked each restaurateur to list any criticisms, Said Jim: "A
restaurant man always finds something wrong in another restaurant.
This way., Fairgoers will find the food and service absolutely tops,"
Retired restaurateur Gene Leone and his wife., Mae were guests
of honor at the opening.
- 0-
The Rev. Joseph T. Lahey, assistant Director or the Vatican
Pavilion greeted Barbara Toostwesky as the five millionth visitor to
the Pavilion. Accompanied by her husband• Lee, and two children.
(more)
Newsletter. ••
- 6 -
7/64-R29
sara, 9 and Mark, 11, Mrs. Tbostweky was presented with a replica or
M'lohelangelo•s "Pieta" as a memento or the occasion.
- 0-
His Royal Highness Seidou Njoya and Queen Ramatou of the Bamoun,
a tribe or 130
1
000, in the Cameroon or west Africa, concluded a two-
month tour or the United States by spending a day at the World's Fair.
His Majesty and the Queen were welcomed by Gov. Charles Poletti, Fair
Vioe President, who gave them a Fair silver Medallion, on behalf or
..
President Robert Moses. Said the Royal Couple, "We•re very happy over
the people and places wetve visited and looked forward to seeing the
Fair before we leave tomorrow."
Through an interpreter, the King told how he had visited nine
states and stopped orr at Dayton, Ohio, to visit the mother or a u.s.
Peace Corps member, who was teaching the royal family how to speak
English.
- 0 -
Fair President Robert Moses praised members and former members
ot the New York State Legislature tor that body's role in making
possible the New York World's FairG
Mr. Moses spoke to the Empire State lawmakers at a Terrace Club
luncheon tendered them by the \'lorld •s Fair Corporation to celebrate
New York State Legislator•s Day at the Fair.
Following the luncheon, the legislators attended ceremonies at
the New York State Pavilion where Lt. Gov. Malcolm Wilson presented
World's Fair medallions to President Pro Tern of the Senate, Walter
Mahoney, Joseph F. Carlino, Speaker of the Assembly, and Anthony J,
Travis, Minority Leader.
- 0 -
Gov. Elbert N. Carvel, 6 ft. 6 in. 260-pound Governor of D e l a ~ ' l a r e
led an "invasion" of more than 1000 constituents as Delaware State Day
was celebrated at the Fair. The visitors left by special train at
5:30 a.m. from Belmar and Laurel and arrived at the Long Island Rail·
road siding of the Main Gate ot the Fair at 11:25 a.m.
(more)
Newsletter •••
7/64-R29
- 7 -
At the Federal Pavilion, where he received from Gen. William E.
Potter, Executive Vice President of the Fair, the official proclamation
of "Delaware State Day" and a silver Medallion on behalf of Robert
Moses, the former Baltimore Polytech gridiron ace told the huge audi•
ence, "We see here today at this great World •s Fair a preview of
tomorrow and many examples or miracles happening today."
He also pointed out that the ceremonies at the Fair marked the
188th anniversary of caesar Rodney's famous ride from Dover, Delaware,
to the Continental Congress in Philadelphia, a distance of 86 miles,
on July 2
1
1776, where he cast Delaware•s deciding vote tor
independence.
- 0 -
The New York World's Fair, already one ot the most comprehensive
art showcases in the world, recently added another exhibit to those
available to Fair visitors. Paintings and sculpture on subjects from
the world of sport went on exhibition at the Pavilion of American
Interiors. The works are from the oollection of the National Art
Museum of Sport.
- 0 -
" ~ l e had a wonderful, wonderful time. We spent far less than we
expected. Employees of the Fair and of the various exhibits were
without exception friendly, courteous, pleasant, and went out or their
way to make our visit rewarding."
These kudos to the New York World's Fair are from a letter writter
to a New York newspaper from pleased Fairgoer Mrs. c. P. Lawless of
Narbeth, Pennsylvania.
Mrs. Lawless' letter is but one of many appearing in the nationts
press from delighted Fair visitors, and echoes similar letters being
received in large numbers by the New York world's Fair corporation.
- 0-
A special group of Secretaries o ~ State and their familiea,
representing almost each of the fifty states and United States
territories, toured the Fairgrounds on National Association or Secre-
taries of State Day. John P. Lomenzo
1
Secretary or State of New York
acted as host for the group.
(more)
Newsletter •••
- 8-
7/64-R29
·At· a reception in the Woments Hospitality center-Purex Penthouse
1
the organization honored Robert Moses who himself' once served as
Secretary of State of New York, under Gov. Al Smith, in 1927. Gen.
William E. Potter, Fair executive vice•prea1dent
1
accepted on behalf
ot Mr. Moses an inscribed golden ruler and a certificate expressing
"gratitude and appreciation f'or the gracious hospitality extended the
association during its annual meeting".
A dinner in the Legislators Tower of the New York State Pavilion
1
followed the reception. The day was termed by Mr. Lomenzo "their most
successful annual meeting" and added the members "will go back home and
tell everybody to visit the Fair."
- 0 -
Dale Evans, famed film and television star and wife ot cowboy
star, Roy Rogers, visited the New York World's Fair to partiotpate
in a program with Dr. Ira Lee Eshleman, president and founder ot
Bibletown, u.s.A. She emphasized the role religion has played in
her lite.
Events for the day included a luncheon in the Women•s Hospitality
Center, Better Living Center-Purex Penthouse, during which Miss Evans
was presented with mementos of her Fair visit by representatives ot
several pavilions, followed by a Bibletown sacred music concert at the
Federal Pavilion at which Miss Evans sang a selection of religious
songs, accompanied by the Central Baptist Chancel Choir of Florence,
Alabama.
- 0-
A colorful, three-hour folk festival celebrating Finland
Nationality Day was staged at the New York World's Fair recently,
Thousands of persons of Finnish ancestry living in the New York
metropolitan area attended the rete in the World's Fair Pavilion.
- 0 -
The cultural attainments of Korea were celebrated at a colorful
festival marking Republic of Korea Day at the New York World's Fair.
(more)
Newsletter.,.

- 9 -
Korean dignitaries, led by Ambassador to the u.s. Chung Yul Kim,
were welcomed to the Fair by Governor Charles Poletti, Fair vice
president for International Affairs and Exhibits,
Among the unique spectacles afforded Fair visitors attending the
Korean festivities in the World's Fair Pavilion, were a traditional
wedding ceremony embodying 4,000 year-old ritual, and a fashion show
of Korean styles dating as far back as 57 B.c.
- 0 -
Recent visitors to the United States Pavilion at the New York
World's Fair heard a preview concert by the 66-member Michigan Youth
Chorale. The songsters left on a seven week Latin American tour the
following day,
The teen age ambassadors of good will, invited to perform at
the pavilion by Ambassador Norman K. Winston, u.s. Commissioner to
the Fair, will visit Brazil, Uruguay, Argentina and Chile. The
youngsters financed their tour,
- 0 -
A pigtail contest in the Pepsi Cola Pavilion at the New York
World's Fair turned up five attractive finalists, all employees of
the pavilion, who had their pigtails measured for length by judges
garbed in Mickey Mouse, Pluto and Goofy costumes.
Pretty Maureen Baker, 20, of Maspeth, N.Y., won with 10 inch
tails, while Lynn Melnick, also 20, or Pittsburgh, Pa., was selected
as the cutest. Each girl won a dinner for two at the Marco Polo Club
atop the Better Living Center.
- 0 -
Visitors to the House of Good Taste at the New York World's
Fair have an opportunity to win prizes totalling more than $15,000,
A contest, in which the visitor tells why he prefers one ot
three model houses on exhibit, will run to the end of the 1964 Fair
season.
Among the 100 prizes: a Barracuda car whose trunk contains a
thousand dollars in cash; power tools; furniture,
- 0 -
(more)
Newsletter ••• 7/64·R29
- 10-
Ten beautiful talented young women raised last week's already
soaring temperature by several degrees at the New York State Pavilion.
All are winners of local beauty contests and will compete 1n
Kingston, July 9 - 11
1
for the opportunity to represent New York
State in the fall Atlantic City Miss America Contest.
Dressed in their official pastel and white ball gowns and
wearing their local crowns, the young beauties entertained a capacity
crowd with musical and dance performances which they hope will win
for them coveted honors. Almost all are underclassmen in various
New York State colleges and universities and are evenly divided as
to blondes and brunettes.
Miss Barbara Ann Gloede of Staten Island, reigning Miss New York
State, wore her official regalia and displayed the talent which won
her a $1000 scholarship at the last Miss America contest.
The contestants present at the Pavilion • a "Miss New York State
Pageant" were: Nancy Kinney, Miss Dunkirk-Fredonia; Marilyn Schepper,
Miss Geneseo; Jean Hayden, Miss Adirondack; Christina Casey1 Miss
Seneca Falls; Janet Grabau, Miss Mount Vernon; Karen Nareau, Miss
Ken-Ton; Renne Jarrett, Miss Manhattan; Ethel Thomas, Miss Queens;
and Mary Klimovsky, Miss Chemung County.
- 0 -
A Bronx couple won an all-expense 51-day trip of their choice,
either to Europe or coast-to-coast in the United States at a drawing
held in the Dynamic Maturity Pavilion at the World's Fair.
The lucky couple were Mr. and Mrs. Jorge Llorente of 700 Caldwell
Ave., Bronx, N.Y. The pair had registered for membership on June 25th
for the monthly drawing. The contest is open to members of the
American Association for Retired Persons and National Retired
Teachers Association,
- 0 -
Twenty-four of Denmark's moat skillful gymnasts wound up a
successful year's tour of the United States and Canada with two
appearances at the World's Fair Pavilion within a five-day period.
(more)
Newsletter •••
7/64·R29
- 11-
Near-capacity crowds applauded as the Scandinavians, 12 girls and
12 youths 18 to 25 years old, displayed their modern rhythmical
gymnastics, vaulting, tumbling and folk dances in colorful native
costumes.
Erik Flensted•Jensen, organizer and director of the Danish Gym
Team. said he was proud that it could conclude its North American
tour with appearances at the World's Fair.
The Kansas City Athletics and the Minnesota Twins baseball teams
toured the various pavilions of the Fair and Joe Walton, offensive
end of the New York Giants grid team was the guest host at the
Schaefer Center.
Twenty-seven members of the All-America Little Scholars of the
Pop Warner Football Conference spent several days touring the Fair.
Representatives from Hawaii, California, Nevada, Texas, Oklahoma,
Florida, Kentucky, Georgia, North Carolina, New York, New Jersey and
Connecticut were in the group.
- 0 -
Sinclair's dinosaurs hosted their second-millionth visitor
recently. Harry Dehn and his family, from Nuremburg, Germany, and
now an industrial worker in Bay City, Michigan, was greeted by
Dinoland officials and provided with a German-speaking guide.
The Dehns have been commuting to the Fair from a campsite in
New Jersey.
- 0 -
Employees of the New York World's Fair Corporation, who are
usually busy running the world's biggest entertainment and exhibition
enterprise at Flushing Meadow, were themselves on the receiving end
ot a bit of diversion recently as guests or the producers of the Guy
Lombardo production or Michael Todd's "Around the World in 80 Days,"
the musical extravaganza currently showing at the Jones Beach (N.Y.)
Marine Theatre.
# # #
7/64·R35
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Ot861
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION.
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"
"'EACl THAOUOH
UNOEJtSTANDINO
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~ - - -
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Peter McDonnell
Jerome Edelberg
Joyce Martin
- WF 4-6531
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- Wi ! ~ - 6 5 4 3
ROBERT MOSES
PRESIDENT
July 6, 1964
NEW YORK WORLD'S FAIR, July 6 -· The winner of the annual
Leadership Award on the aircraft carrier uss Independence was feted
at the New York World's Fair today (Monday).
Storekeeper First Class Arthur G. McGowan, from Union Springs,
Ala., received the coveted award for his outstanding dedication to
duty after being selected by a reviewing board of ship's officers from
4,300 otner eligible crew members. With McGowan at the Fair were his
commanding officer, Captain James D. Ramage, and guests.
The Leadership Award Plaque extolled McGowan for his "outstanding
contribution to the fighting capability of the USS Independence based
on his fine example, true loyalty to the Navy, to his uniform, his men
and his superiors."
Upon arrival at the Fair, the party was greeted by Gen. William E.
Potter, Fair Executive Vice President, before beginning a tour of
pavilions.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
# # #
7/64·R38
UNISPH£RE
01801
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52, N.Y. • TELEPHONE- AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"
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FOR IMMEDIATE
- WF
... WF 4-6541
- WF 4-6543
ROBERT MOSES
PRESIDENT
July 6, 1964
NEW YORK WORLD'S FAIR, July 6 -- It was a lucky day today for
Cyprian D. Ekwensi, Director of Information for Nigeria, on his second
visit to the New York World's Fair.
He became the Fair's fourteen millionth visitor when he passed
through the turnstile at Gotham Gate (No. 1) shortly after 2:30 P.M.
His prize was a conducted VIP tour or the Fairgrounds, with dinner at
the restaurant of the Indonesian Pavilion.
"I'm delighted," riJr. Ekwensi told William A. Berns, Fair Vice
President or Communications and Public Relations, who greeted him at
the gate.
"I've never won anything before," he said. "When we had a
Nigerian Trade Fair in 1962 there was a prize for our one hundred
thousandth visitor, but I never expected to be the fourteen millionth
visitor at this fantastic Fair."
The invitation to dinner at the Indonesian Pavilion was extended
by Miss Didiet Surjotjokro, an officer of the Pavilion's information
division.
Mre Ekwensi, in the United States on a State Department visit,
wore a light blue robe and a cap of hand-woven silk, both typical of
native attire in northern Nigeria. He plana to return to Nigeria on
Friday.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
# # #
UNISPHER£ OIUI
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"
I'IACC THJtOUOH
UNOt:RITANDING
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NEWS:
REFER INQUIRIES TO:
Peter J. McDonnell
Jerome Edelberg
Joyce Martin
Bill Whitehouse
• WF 4-6531
• WF 4-6541
- \'IF 4-6543
- WF 4-6553
ROBERT MOSES
PRESIDENT
July 6, 1964
NEW YORK 1964-1265 WORLD'S FAIR NEWSLETTER NO. 42
"Shrine Day" At the Fair ••••
Secretary General U Thant at Spanish Luncheon •• ,.
Billy Graham Day ••••
Massachusetts Day,,,.
Louis Armstrong Day ••••
Singer Bowl Showcase of Stars,, ••
Japan Days ••••
Trading Stamps Bring Joy ••••
Jim Downey's Steak House Opening ••••
Vatican Pavilion's 5 millionth visitor ••••
His Royal Highness Seidou Njoya & Queen Bamatou visits Fair ••••
New York State Legislators Day., ••
Delaware State Day ••••
Sports Art At The Fair ••••
Letter From Fair Visitor ••••
Secretaries or State Group at Fair ••••
Dale Evans-Btbletown Press Conference ••••
Finland Day Folk Festival, •••
Republic of Korea Day ••••
Michigan State Choral Group, •••
Pigtail Contest at Pepsi-Cola ••••
House of Good Taste Contest ••••
Contestants for Miss New York State visit ••••
Dynamic Maturity Pavilion Drawing Winners ••••
Sports at the Fair ••••
Second millionth Visitor at Sinclair Pavilion ••••
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
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Newsletter, ••
7/64-R29
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JUly 23 may see a new attendance record for a single day at the
World's Fair, a record that is expected to stand for the 1964 season.
On that day, some 200,000 Shriners and their families from all 50
states will take over the fairgrounds to observe "Shrine-Day" at the
Fair.
Since all Shriners are Masons, their headquarters at the Fair
will be the Masonic Pavilion. The center will be staffed with an
augmented group of volunteer members of New York Lodges to welcome
the visitors,
At 6 P,M. the Shriners will parade through the fairgrounds to
the accompaniment of 75 brass bands, 10 kiltie banda and 50 drum and
bugle corps. The marchers will then proceed to adjacent Shea Stadium,
home of the New York Mete, for a Grand Finale.
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Secretary General U Thant and 91 ambassadors to the United Nations
were the guests of His Excellency Senor Don Manuel Aznar, Spanish
Ambassador to the UN, at a dinner in the Spanish Pavilion recently.
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Evangelist Billy Graham, who has attracted mass audiences the
world over, spoke to a gathering at the New York World's Fair recently,
The occasion was Billy Graham Day at the Fair.
Dr. Graham asked 4,000 Fair visitors and followers assembled at
the Court of the Universe to identify themselves with a religious and
moral revival. Fair President Robert Moses, addressing the group,
remarked that the Fair has allocated more space and time to religion
than has any previous exposition.
At a reception in the Billy Graham Pavilion, the evangelist re-
ceived a $10,000 contribution from Tennessee followers to further the
work of the pavilion, which features a religious color film narrated
by Dr. Graham.
Dr. Graham also greeted r4rs. Robert Simmons, one of the
"millionth" Fair visitors, who was accompanied by her husband and two
children.
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Newsletter ••• 7/64•R29
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Commonwealth of Massachusetts Day, replete with a Boston Tea
Party and pre-Revolutionary War costumed contingents, was celebrated
recently at the New York World's Fair.
The re-enactment of the historic 1773 Boston harbor tea dumping
incident took place on HMS Bounty (the MGM replica used 1n "Mutiny on
the Bounty") moored at the Fair Marina, the "Indians" were members of
the Bay State•s Spirit of '76 group, and this time the purloined tea
went into Flushing Bay,
Forty three year-old Governor Endicott Peabody was welcomed to
the Fair with his official party by Gen. William E. Potter, Fair
executive vtce president rode with hie family in a horse-drawn
carriage to the New England States Exhibit, where he was greeted by
Indian Chief Great Moose of New England's Wampanaog tribe. The 80
year-old Town Crier from Provincetown (Mass.) participated in the
day's ceremonies, as did u.s. Coast Guardsmen, whose service was born
in Massachusetts,
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The temperature was in the 90's but the weather wasn't generating
all the heat at the Fair's Singer Bowl,
The hot licks came from that musical blast furnace, Louts
"Satohmo" Armstrong and hie quintet. The incomparable Satchmo was
the star, but he arranged the concert so that each of his sidemen
soloed in his specialty of piano, drums, bass, piccolo and trombone.
The audience of 6,500 loved every minute of the concert, a two-hour
free-for-all.
When Satchmo gave out with "Hello., Dolly,
11
the bowl spectators
flipped. Other favorites included "When the Saints Go Marching In,"
"Mack the Knife," "How High the Moon," "Tenderly.," and "You'll Never
Walk Alone."
Louis was presented with the World's Fair silver medallion by
William A. Berns, Fair Vice-President, Communications and Public
Relations. It was 25 years ago almost to the day since Louts had
been presented with a medallion at the last Fair. Mr. Berns turned
the medallion over to Mrs. Lucille Armstrong, the famed trumpeter's
wife and ever-present companion., for safekeeping.
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Newsletter •••
7/64•R29
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Earlier, autograph seekers mobbed Armstrong on his tour of the
Fair. He visited the African Pavilion, the Lake Amusement Area, dined
at the Swedish Pavilion and taped a show at the RCA Pavilion.
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Opera star Roberta Peters, musical conductor Ray Bloch, singing
star Tony Bennett, and jazz immortal Count Basie are among the per-
sonalities who will make appearances in Singer Bowl at the New York
World's Fair during the first two weeks of July.
Miss Peters and Ray Bloch's orchestra will be the featured per-
formers when 15,000 domestic and foreign employes of IBM gather in the
Bowl to celebrate their company's day at the Fair on Wednesday, July 8.
On Saturday, July 11, members of the Young Men
1
s Christian
Association will jam Singer Bowl to watch a three-hour demonstration
of the philosophy that
11
i t • s fun to be fit," Four-hundred men and
women will take part in the exhibition of volley ball, weight lifting,
torch twirling• gymnastics, tumbling, fencing, wrestling, and folk
dancing.
Singing star Tony Bennett will be in the spotlight Sunday, July
12, when a parade of top vaudeville stars will stage a "Salute to Show
Business" in Singer Bowl in honor of the American Guild of Variety
Artists.
Two days later, on Tuesday, July 14, Count Baste and his inter-
nationally-famous orchestra will entertain visitors to the Fair in
Singer Bowl as stars of a Festival of Jazz that also will feature
Eddie Condon's All-Stars and Veteran Blues Singer Jimmy Rushing.
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Japan Days at the New York World's Fair were celebrated over a
recent three day period during which a program of official functions,
dance performances and a special teacher education night was presented.
Featured events included a performance of the traditional "Bon
Odori" or square dance by over 200 costumed, Japanese dancers; the
official designation or Japan-u.s. Trade Day by His Excellency Hajime
Fukuda, Minister of International Trade and Industry, at a reception
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Ne.wsletter ••• 7/64·R29
I
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in the House or Japan and a "Teacher's Night
11
1
sponsored by the
Consulate General of Japan, Japan Trade Center and Japan Exh1b1tor•s
Assoc., during which 2000 metropolitan teachers were instructed on,
"What Teachers Should Know About Japan."
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Trading stamps never brought more joy to anyone than they did
tor 110 handicapped visitors to the New York World's Fair recently.
The industry and solicitude or Mrs. Dorothy Axsom, a motherly
52-year-old Indianapolis (Ind.) housewife, in organizing the collec•
tion of more than 3,000,000 stamps in her community made the Fair trip
possible for the handicapped, ranging in age from 11 to 67. Many came
in wheelchairs or on crutches.
Mrs. Axsom, the remarkable benefactor, began soliciting the stamps
at Christmas. Her "collection" filled her dining room to overflowing
and took three days to count. They were redeemed for $5,000. Good
Will Industries compiled a list of handicapped who were flpwn to New
York from southern and midwestern cities. The u.s. Army supplied
personnel to aid the visitors in their ambulations around New York
and the Fair. Interviewed at the Fair, Mrs. Axsom echoed the senti-
mente of' her grateful charges: "We are having the time of our lives,"
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More than 100 of New York's most famous restaurant men took a
"busman•s holiday" at the New York World's Fair when the opening of
Jim Downey's plush steak house in the House of Good Taste exhibit.
Downey asked each restaurateur to list any criticisms. Said Jim: "A
restaurant man always finds something wrong in another restaurant.
This way
1
Fairgoers will find the food and service absolutely tops."
Retired restaurateur Gene Leone and his w1fe
1
Mae were guests
of honor at the opening.
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The Rev. Joseph T. Lahey
1
assistant Director of the Vatican
Pavilion greeted Barbara Toostwesky as the five millionth visitor to
the Pavilion. Accompanied by her husband, Lee, and two children,
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sara, 9 and Mark, 11. Mrs. Toostweky was presented with a replica or
Mtchelangelots "Pieta" as a memento of the occasion.
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His Royal Highness Seidou NJoya and Queen Ramatou of the Bamoun,
a tribe or 130.000, in the Cameroon or West Africa, concluded a two-
month tour or the United States by spending a day at the World's Fair.
His Majesty and the Queen were welcomed by Gov. Charles Poletti, Fair
Vice President, who gave them a Fair silver Medallion, on behalf or
President Robert Moses. Said the Royal Couple, "We're very happy over
the people and places we•ve visited and looked forward to seeing the
Fair before we leave tomorrow."
Through an interpreter, the King told how he had visited nine
states and stopped oft at Dayton, Ohio, to visit the mother or a u.s.
Peace Corps member, who was teaching the royal family how to speak
English.
- 0 -
Fair President Robert Moses praised members and former members
or the New York State Legislature for that body's role in making
possible the New York World's Fair.
Mr. Moses spoke to the Empire State lawmakers at a Terrace Club
luncheon tendered them by the World's Fair Corporation to celebrate
New York State Legislator's Day at the Fair.
Following the luncheon, the legislators attended ceremonies at
the New York State Pavilion where Lt. Gov. Malcolm Wilson presented
World's Fair medallions to President Pro Tem of the Senate, Walter
Mahoney, Joseph Fo Carlino, Speaker of the Assembly, and Anthony J.
Travis, Minority Leader.
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Gov. Elbert Ne Carvel, 6 ftG 6 in. 260-pound Governor of Delaware
led an "invasion" of more than 1000 as Delaware State Day
was celebrated at the Fair. The visitors left by special train at
5:30 a.m. from Belmar and Laurel and arrived at the Long Island Rail-
road siding or the Main Gate of the Fair at 11:25 a.m.
(more)
Newsletter •••
7/64-R29
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At the Federal Pavilion, where he received from Gen. William E.
Potter, Executive Vice President of the Fair, the official proclamation
of "Delaware State Day" and a silver Medallion on behalf ot Robert
Moses, the former Baltimore Polytech gridiron ace told the huge audi•
ence, "We see here today at this great world's Fair a preview of
tomorrow and many examples of miracles happening today."
He also pointed out that the ceremonies at the Fair marked the
l88th anniversary of Caesar Rodney's famous ride from Dover, Delaware,
to the Continental Congress in Philadelphia, a distance of 86 miles,
on July 2, 1776, where he cast Delaware's deciding vote tor
independence.
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The New York World's Fair, already one of the most comprehensive
art showcases iri the world, recently added another exhibit to those
available to Fair visitors. Paintings and sculpture on subjects from
the world of sport went on exhibition at the Pavilion of American
Interiors. The works are from the collection of the National Art
Museum of Sport.
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"We had a wonderful, wonderful time. We spent far less than we
expected. Employees of the Fair and of the various exhibits were
without exception friendly, courteous, pleasant, and went out of their
way to make our visit rewarding."
These kUdos to the New York World's Fair are from a letter writter
to a New York newspaper from pleased Fairgoer Mrs. c. P. Lawless of
Narbeth, Pennsylvania.
Mrs. Lawless' letter is but one of many appearing in the nation's
press from delighted Fair visitors, and echoes similar letters being
received in large numbers by the New York World's Fair Corporation.
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A special group of Secretaries o ~ State and their families,
representing almost each of the fifty states and United States
territories, toured the Fairgrounds on National Association of Secre•
taries of State nay. John P. Lomenzo, Secretary of State of New York
acted as host for the group.
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Nmletter •••
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At a reception in the Women's Hospitality Center•Purex Penthouse,
the organization honored Robert Moses who himself once served as
Secretary of State of New York, under Gov. Al Smith, in 1927. Gen.
William E, Potter, Fair executive vice-president, accepted on behalf
or Mr, Moses an inscribed golden ruler and a certificate expressing
"gratitude and appreciation for the gracious hospitality extended the
association during its annual meeting",
A dinner in the Legislators Tower of the New York State Pavilion,
followed the reception, The day was termed by Mr, Lomenzo "their most
successful annual meeting" and added the members "will go back home and
tell everybody to visit the Fair,"
- 0-
Dale Evans, famed film and television star and wife or cowboy
star, Roy Rogers, Visited the New York World's Fair to participate
in a program with Dr. Ira Lee Eshleman, president and founder ot
Bibletown, u.s.A. She emphasized the role religion has played in
her life.
Events tor the day included a luncheon in the Women's Hospitality
Center, Better Living Center-Purex Penthouse, during which Miss Evans
was presented with mementos of her Fair visit by representatives of
several pavilions, followed by a Bibletown sacred music concert at the
Federal Pavilion at which Miss Evans sang a selection of religious
songs, accompanied by the central Baptist Chancel Choir or Florence,
Alabama.
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A colorful, three-hour folk festival celebrating Finland
Nationality Day was staged at the New York World's Fair recently,
Thousands ot persons of Finnish ancestry living in the New York
metropolitan area attended the rete in the World's Fair Pavilion.
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The cultural attainments or Korea were celebrated at a colorful
festival marking Republic of Korea Day at the New York World's Fair.
(more)
Newsletter •••
7/64-R29
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K ~ r e a n dignitaries, led by Ambassador to the u.s. Chung Yul Kim,
were welcomed to the Fair by Governor Charles Poletti, Fair vice
president for International Affairs and Exhibits.
Among the unique spectacles afforded Fair visitors attending the
Korean festivities in the World's Fair Pavilion, were a traditional
wedding ceremony embodying 4
1
000 year-old ritual, and a fashion show
of Korean styles dating as far back as 57 B.c.
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Recent visitors to the United States Pavilion at the New York
World's Fair heard a preview concert by the 66-member Michigan Youth
Chorale. The songsters left on a seven week Latin American tour the
following day.
The teen age ambassadors of good will, invited to perform at
the pavilion by Ambassador Norman K. Winston, u.s. Commissioner to
the Fair, will visit Brazil, Uruguay, Argentina and Chile. The
youngsters financed their tour.
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A pigtail contest in the Pepsi Cola Pavilion at the New York
World's Fair turned up five attractive finalists, all employees of
the pavilion, who had their pigtails measured for length by judges
garbed in Mickey Mouse, Pluto and Goofy costumes.
Pretty Maureen Baker, 20, of Maspeth, N.Y., won with 10 inoh
tails, while Lynn Melnick, also 20, of Pittsburgh, Pa., was selected
as the cutest. Each girl won a dinner for two at the Marco Polo Club
atop the Better Living Center.
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Visitors to the House of Good Taste at the New York World's
Fair have an opportunity to win prizes totalling more than $15,000.
A contest, in which the visitor tells why he prefers one of
three model houses on exhibit, will run to the end of the 1964 Fair
season.
Among the 100 prizes: a Barracuda car whose trunk contains a
thousand dollars in cash; power tools; furniture.
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Newsletter •••..
7/64-R29
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Ten beautitul talented young women raised last week's already
soaring temperature by several degrees at the New York State
All are winners of local beauty contests and will compete in
Kingston, July 9 - 11
1
for the opportunity to represent New York
State in the fall Atlantic City Miss America Contest.
Dressed in their official pastel and white ball gowns and
wearing their local crowns, the young beauties entertained a capacity
crowd with musical and dance performances which they hope will win
for them coveted honors. Almost all are underclassmen in various
New York State colleges and universities and are evenly divided as
to blondes and brunettes.
Miss Barbara Ann Gloede of Staten Island, reigning Miss New York
State, wore her official regalia and displayed the talent which won
her a $1000 scholarship at the last Miss America contest.
The contestants present at the Pavilion's "Miss New York State
Pageant" were: Nancy Kinney, Miss Dunkirk-Fredonia; Marilyn Schepper,
Miss Geneseo; Jean Hayden, Miss Adirondack; Christina casey, Miss
Seneca Falls; Janet Grabau, Miss Mount vernon; Karen Nareau, Miss
Ken-Ton; Renne Jarrett, Miss Manhattan; Ethel Thomas, Miss Queens;
and Mary Klimovsky, Miss Chemung county.
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A Bronx couple won an all-expense 51-day trip of their choice,
either to Europe or coast-to-coast in the United States at a drawing
held in the Dynamic Maturity Pavilion at the World's Fair.
The lucky couple were Mr. and Mrs. Jorge Llorente of 700 Caldwell
Ave., Bronx, N.Y. The pair had registered for membershiP on June 25th
for the monthly drawing. The contest is open to members of the
Amertoan Association for Retired Persons and National Retired
Teachers Association.
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Twenty-four of Denmark's most skillful gymnasts wound up a
successful year's tour of the United States and Canada with two
appearances at the World's Fair Pavilion within a five-day period.
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Newsletter ••
7/64·R29
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Near-capacity crowds applauded as the Scandinavians, 12 girls and
12 youths 18 to 25 years old, displayed their modern rhythmical
gymnastics, vaulting, tumbling and folk dances in colorful native

Erik Flensted-Jensen, organizer and director of the Danish Gym
Team, said he was proud that it could conclude its North American
tour with appearances at the World's Fair.
The Kansas City Athletics and the Minnesota Twins baseball teams
toured the various pavilions of the Fair and Joe Walton, offensive
end of the New York Giants grid team was the guest host at the
Schaefer Center.
TWenty-seven members of the All-America Little Scholars of the
Pop Warner Football Conference spent several days touring the Fair.
Representatives from Hawaii, California, Nevada, Texasa Oklahoma,
Florida, Kentucky, Georgia, North carolina, New York, New Jersey and
Connecticut were in the group.
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Sinclair's dinosaurs hosted their second-millionth visitor
recently. Harry Dehn and his family, from Nuremburg, Germany, and
now an industrial worker in Bay City, Michigan, was greeted by
Dinoland officials and provided with a German-speaking guide.
The Dehne have been commuting to the Fair from a campsite in
New Jersey.
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Employees of the New York • s Fa1r Corporation, who are
usually busy running the world's biggest entertainment and exhibition
enterprise at Flushing Meadow, were themselves on the receiving end
of a bit of diversion recently as guests of the producers of the Guy
Lombardo production of Michael Todd's "Around the World in 80 Days,"
the musical extravaganza currently showing at the Jones Beach (N.Y.)
Marine Theatre.
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FOR RELEASE: AT NOON, TUESDAY, JULY 7, 1964
ROBERT MOSES
PRESIDENT
July 6, 1964
WORLD • S FAIR PROGRAM HIGHLIGHTS FOR WEDNESDAY 1 JULY 8
NEW YORK WORLD'S FAIR, July 6 ·- The largest gathering at the
Singer Bowl since President Johnson addressed the Amalgamated Garment
Workers last May 9th ts expected to be present at the outdoor arena on
Wednesday (July 8) when 15,000 IBM employees have their "day" at the
World's Fair.
Fair officials and dignitaries from civic, state and government
departments will attend the International Business Machines' cere-
montes. Ray Block and his concert orchestra will perform before and
after the official greeting ceremonies.
A press section has been set aside at the Singer Bowl for news-
men covering the event.
Mrs. Francisco J. Orlich, wife of the President of Costa Rioa,
will tour the Fairgrounds and attend ceremonies at the Centralamerica-
Panama Pavilion also scheduled for Wednesday.
It Will also be Miss Universe Day and Niagara County Day at the
Fair.
In conjunction with the World's Fair Olympic program, the Olympic
Rowing trials will be held at Orchard Beach Lagoon, Bronx, N. Y. It
wtll be the first of a four-day program.
There will also be a reception for the wives of the International
EXhibitors at the Pavilion of American Interiors. Melanie Kahane will
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
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apeak on the "American Way of Life" and the group will be oonduc.ted on
a guided tour through the Pavilion.
In the Lake Amusement Area, aboard the Santa Marta 1Xh1b1t, Capt.
Giuseppe Solett1, Master ot the Italian Line turbo ship, Chr1stoforo
Colombo, Will unveil a marble pedestal and replica ot the urn contain•
tng the remains or Christopher Columbus at 12:30 P.M.
At 5:30 P.M. the Consuls General ot Italy, Spain and Portugal
will board the Santa Marta to attend ceremonies in which Capt. Solettt
will be made Admiral of the Ocean seas.
Miss Universe and her official party will arrive at the Fair at
2 P.M. and will tour the grounds until 10 P.M.
High school bands, vocal and instrumental rock •n• roll groups
will perform at the New York State Pavilion to celebrate Niagara
County Day. The Opera Studio Theatre will take over the New York
State Pavilion from 8:30 to 9:30 P.M.
ALTHOUGH EXHIBITS CLOSE AT 10 P.M. ENTERTAINMENT CONTINUES IN THE
LAKE AMUSEMENT AREA UN'l'IL 2 A.M.
# # #
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U fl I 8 P H E R E 6oeeo
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"
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NEWS:
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- WF 4-6531
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.. WF 4-6543
FOR RELEASE: AT NOON, WEDNESDAY, JULY 8
ROBERT MOSES
PRESIDENT
July 7, 1964
WORLD'S FAIR PROGRAM HIGHLIGHTS FOR THURSDAY, JULY 9
NEW YORK WORLD'S FAIR, July 7 -- The First Royal Birthday Party
at the New York World's Fair will be held on Thursday at the Moroccan
Pavilion in Honor of King Hassan II of Morocco. Dancers and musicians
will perform throughout the day, and dates and other Moroccan
delicacies will be served free to guests. A huge birthday cake will
be on display along with a king-sized birthday card for visitors to
sign. This card will be sent to King Hassan in Morocco.
The Miss Universe Beauty Pageant at the Fair will be held on
Thursday. TWenty-one beauties from every part of the earth will
arrive at the New Amsterdam Gate {No. 2) in 15 Pontiac convertibles
at 10 A.M. After a tour of the American Express Pavilion, the con-
testants will arrive at the General Motors Pavilion at ll A.M. for
photographs and lunch.
Their afternoon itinerary as a group will include a tour of the
Florida Pavilion, a Monorail ride in the Lake Amusement Area and a
tour of the Greyhound Pavilion.
At 3:30 P.M. the girls will split up. The Misses Austria,
Denmark, Greece, Israel, Spain, Switzerland and Puerto Rico will each
go to her own country's pavilion.
The Misses Finland, Germany, Italy, Tunisia and Nigeria will go
to the DuPont Pavilionj the Misses Holland, Norway, Scotland and
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
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Turkey, to General Electric Progressland and the Misses Belgium,
France, Iceland, Luxembourg and Wales, to the Better Living Center,
After a 4:45 P.M, dinner at the Marco Polo Club atop the Better
Living Center Building the contestants will depart.
The second day or the Olympic Rowing Trials., a part of the World's
Fair Olympic tryout program, will be held at the Orchard Beach Lagoon
in the Bronx, Events featured on Thursday will be the singles and
eights championships.
American Field Service Day will be observed at the Glass Tower
Restaurant in the Pavilion of American Interiors with a 6 P.M. invita-
tional dinner. This dinner will be in honor of high school students
from 30 countries who have spent the last year in the u. s.
The first Patriots' Day will be re-enacted by the Masons at the
Brotherhood center at the World's Fair on Thursday at 3 P.M. The
ceremony will include the re-enacting or the raising or the Grand
Union Flag over New York City during the Revolutionary War. This flag
consisted simply of six horizontal white stripes imposed on the red
field of the British flag, with the British union in the upper left
hand corner.
At these ceremonies George Washington reading the Declaration of
Independence will be portrayed by Henry Du Bois who has portrayed
Washington hundreds of times. Among the many participating in this
patriotic ceremony will be a fr1.end of Fair President Robert Moses,
Gene Terry, who will play an electric organ.
Honor guests at the ceremony will be the Sons of the American
Revolution, National Sojourners, United Service Masonic Lodge No, 1118
and the Masonic War Veterans. All World's Fair visitors are invited
to this patriotic service.
From 10 A.M. to 10 P.M., "Message of Peace," an exhibition of 10
large oil paintings by the famed Mexican artist, Andres Salgo, will be
held at the Vatican Pavilion. This exhibition has received the
Apostolic Benedictions of the late Pope John XXIII and Pope Paul VI,
as well as the official blessings of the Arch-Primate of Mexico, the
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Most Reverend Miguel Dar1o Miranda, and those of the Apostolic Delegate
in Mexico, Dr. Luigi Raimondi.
The eXhibition is a vibrant expression of the spiritual hopes of
bumantty. It portrays the universality of religion, the central theme
ot the Ecumenical Council.
The world-famous Feltman•s Carrousel, "The Superba," has been
installed in the Lake Amusement Area. This most famous of all
carrousels has 76 hand-carved animals including 64 "jumping" horses,
giraffes, camels and four chariots. This carrousel also has two
military organs instead of the conventional one,
Such famous people as President William Howard Taft, Diamond Jim
Brady, Jimmy Durante and Horace Stoneham have galloped the steeds on
"The Superba."
The critically acclaimed musical extravaganza, "To Broadway With
Love," playing at the Texas Pavilions' Music Hall will give away $1,000
in merchandise at each performance. Performances will be given three
times daily, at 4, 7 and 9 P.M. except sunday. Members of the cast
will draw to select the first prize of $500, and ten $50 prizes three
times daily for a total weekly giveaway of $18,000,
ENTERTAINMENT WILL CONTINUE IN THE LAKE AMUSEMENT AREA UNTIL
2 A,M.
# # #
7/64•R36
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1
JULY 8 . . t - . 1 2 6 ~
ROBERT MOSES
PRESIDENT
July 7, 1964
.r
NEW YORK WORLD'S FAIR, July 7 --- A star-studded "Salute to Show
Business" -- honoring the American Guild of Variety Artists in general
and singer Tony Bennett in particular -- will be staged in Singer Bowl
at the New York World's Fair on Sunday, July 12.
The parade of stars, who will entertain what is expected to be
a turnaway crowd in the 18,000-seat Singer Bowl, will begin perform-
ances at 8:00 P.M. There will be no admission charge for visitors
to the Fair.
Tony Bennett, a singing favorite for many years who continues
to land on the
11
htt parade" with regularity, will headline the
vaudeville program. He also will be presented with a special award
as the "variety performer of the year,"
Joey Adams,veteran comedian and current president of AGVA, will
emcee the program.
Among other variety stars who already have accepted invitations
to appear are Gus Van, top comedy singer, Marie Neglia, a violinist
who is considered to be one of the best musicians in the country. and
Lu Parker and her Parkettes, who will background the entire production
with their amazing precision dance routines.
This "Salute to Show Business" is sponsored by the F&M Schaefer
Brewing co. for the benefit of the AGVA Youth Fund, whioh the vaude-
ville artists maintain to combat juvenile delinquency. Its motto
iss "Change Delinquency to Decency."
FROM: Wm. J. DonoPue Corpontion
10 Columbus Cirde, N.Y.C.
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FROM: Mort Nathanson
Wynne-Compass Fair Inc.
Lake Amusement Area
New York World's Fair
Flushing, N. Y.
Telephone: 888-4300
FOR IMMEDIATEJRELEASE
ROBERT MOSES
PRESIDENT
July 7, 1964
JERRY CO'rrEN AND BOBO THE BULL TO ENTER THE FAIR THURSDAY
AFTER COMPLETING 2,200 MILE TRIP FROM FORT WORTH, TEXAS
TWo Texans will enter the World's Fair at the New Amsterdam Gate
(No. 2) at 11:30 A.M. on Thursday (July 9). Not an unusual number
except that one of them is a 1,750 lb. Brahms bull and the other is
a 22•year-old college student who has ridden him 2,200 miles from
Fort Worth, Texas, to the Fair.
The bull's name is Bobo and the student's name is Jerry Cotten,
and they wtll be at the Texas Pavilions starting Thursday afternoon.
Jerry carries greetings to the Fair from Governor John Connally of
Texas. He will be met at the New Amsterdam Gate by Angus G. Wynne,
Jr., builder of the Texas Pavilions and co-producer or "To Broadway
With Love", the big musical spectacle playing at the Music Hall.
Jerry started out from his home town of Fort Worth on September
1, 1963, astride Bobo and made the entire trip as a bullbaok rider
with frequent stopovers for rest, refreshment and bull sessions.
In Nashville, he was greeted by Gov. Frank Clement of Tennessee,
in Richmond by Gov. Harrison of Virginia, in Annapolis by Gov. Tawes
of Maryland and in washington by Senator Yarborough and Representa-
tive Jim Wright of Texas.
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In making the trip Bobo was following 1n the hoof prints ot a
Hereford bull ridden to the 1939 World's Fair by Jim Hill or Fort
Worth. Hill covered the course in 7 months and 20 days. It took
Jerr1 Cotten considerably longer for the journey, proving that bull
rides aren•t what they used to be,
Jerry, a psychology major, 1s a junior at North Texas State
Un1veretty. He hopes to make enough money at the Fair to finance the
remainder or his college studies. His goal is a doctorate tn ol1n1cal
psychology.
Bobo is so docile that children of any age will be safe on his
back, where they may pose for photographs. As a regular feature of
his stay at the Fair, from time to time, he will pull a bull cart
tilled with children from his corral to Kiddieland in the Texas
Pavilions. Jerry Cotten will have pamphlets with his own story ot
hie adventures enroute to the Fair to hand out to Fairgoera.
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ROBERT MOSES
PRESIDENT
July 8, 1964
NEW YORK WORLD'S FAIR, July 8 -- A new show, called "The College
Songs Show, .. will have its premiere on saturday (July 11) at 9 P.M. at
the New York world's Fair's Fountain of the Planets.
Among the songs to be heard tn this all-electronic presentation,
combining sound, water, lights, colors and fireworks, are such all-
time campus favorites as the "Maine Stein Song," "The Whif'fcnpoof
song," "Boola Boola," "A Rambling Wreck From Georgia Tech,"
11
1Ugh Above
cayuga's waters" and "The sweetheart of Sigma Chi." A total of 24
songs will make up the 20-minute show.
With the addition of "The College Songs Show," the line-up of
free shows presented nightly at the Fountain of the Planets is now
complete for the 1964 season. Presented on a rotating basis, the
other shows are, "Great Masters" ••• "Favortte Melodtes" ••• "Patriot1c"•••
and "Broadway."
The Fountain shows are completely automated. Punched cue cards
set the show 1n motion, controlling thousands of operations, regulating
relays, valves, switches and other mechanical devices involved in the
presentation.
The nightly shows have proved to be among the most popular
attractions at the Fair. On some evenings they have attracted crowds
of more than 65,000 visitors.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
# # #
7/64-R44
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FOR RELEASE: THURSDAY, JULY 9
ROBERT MOSES
PRESIDENT
July 8, 1964
NEW YORK WORLD'S FAIR, July 8 -- ~ 1 e fabulous Count Baste, billed
as "the most explosive force in jazz,
11
will bring his world-famous
orchestra to the World's Fair Tuesday (July 14), to star in a Festival
ot Jazz in the Singer Bowl.
The famed jazz pianist and his 16 sidemen will take the stage at
8 P.M. to entertain visitors to the Fair in an hour-long concert of
the classic modern music that has won him international acclaim and a
niche as a jazz immortal,
Count Baste will come to the Fair fresh from his performance at
the Newport Jazz Festival.
The second half of the program will feature another Jazz great1
Eddie Condon
1
who will lead a group of six jazz all-stars in an
exciting program of Dixieland.
Vocalist for both groups will be the veteran blues singer, Jimmy
Rushing
1
who has just returned from a tour of the Far East with Condon.
There will be no admission charge for this Festival of Jazz,
which is sponsored by the F & M Schaefer Brewing co.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
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7/64-R53
01861
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ROBERT MOSES
PRESIDENT
July 8, 1964
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NEW YORK WORLD'S FAIR, July S -- YMCA DAY at the New York World's
Fatr, Saturday, July 11, will be highlighted by a three hour exhibi-
tion of gymnastics and other physical fitness skills at the Fair's
Singer Bowl.
The show, on the theme
11
It's Fun To Be Fit," Will be staged by
the YMCA of Greater New York and will be presented from 2:30 to 5:30
P.M. It is free to Fair visitors.
Besides gymnastics, exhibitions of fencing, wrestling, judo and
weightlifting will be offered.
The show•s participants have been drawn from the 28 branches of
the YMCA in Greater New York.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
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ROBERT MOSES
PRESIDENT
July 8, 1964
WORW•S FAIR PROGRAr·1 HIGHLIGHTS FOR FRIDAY, JULY 10
NEW YORK WORLD'S FAIR, July 8 -- Friday will be the third day of
the World's Fair-sponsored Olympic Rowing Trials for singles and eights
at the Orchard Beach Lagoon in the Bronx. It will be Ninety-Nines,
Inc. Day; Niagara County Day; International Catholic Dear Association
Day and Odd Fellows UN Pilgrimage for Youth Day.
As a feature of Ninety-Nines Day at the N.J. Tercentenary
Pavilion, Joan Merriman Smith, the woman who made a successful solo
flight around the world, will be guest of honor at a 12:30 P.M.
ceremony. The Ninety-Nines, an international organization of licensed
women pilots, will be presented a certificate in honor of their Day at
the Fair by General William E. Potter, Fair Executive Vice President.
Joining Mrs. Smith at the ceremony will be the two winners of this
week's 18th annual Powder Puff Derby, sponsored by the Ninety-Nines,
and famous female pilots from many parts of the world.
At 10 A.M. at the Pavilion of American Interiors, the Kroehler
Exhibit will feature a humorous puppet show in which puppets with the
likenesses and voices of Jack E. Leonard and Jose Jimenez will be
presented.
At 2 P.M., the Federal Pavilion will present a Connecticut-style
Hootenanny. At 3 P.M., the Historical Institute of American Music will
present "The American 1870-1913 Street Bands II' featuring the New orleans
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and New York Street Bands also at the Federal Pavilion which will host
the York, Pa. High School Band at 4:30 P.M.
''To Broadway With I.ove," the musical extravaganza in the Mlsio
Hall or the Texas Pavilions, will give away $18,000 in G1mbels' mer-
chandise as door prizes each week. Members of the cast will draw to
select winners or a $500 first prize and ten $50 prizes at each per•
rormance. Three performances will be given daily, at 4, 7 and 9 P . ~
The Newspaper Comics Council Exhibit at the Better Living Center
will present famous cartoonists drawing favorite characters. Present
this Friday will be Bud Sagendorf, who draws "Popeye"J Ken Bald., "Dr.
Kildare "J Irving Phillips., "Strange World of Mr. r.ttm"; and Kreigh
Collins, "Kevin The Bold."
Rocky Graziano, former middleweight titleholder., will be Sports
Host at the Schaefer Center from noon to 3 P.M. and from 5 to 1 P.M.
The RCA color video taping or "Food at the Fair" will feature the
Malaysian Pavilion Restaurant at 4 P.M.
At 8 P.M • ., the Mete will play the St. Louis Cardinals in neighbor•
ing Shea Stadium.
Guy Lombardo will continue to play tor free public dancing at the
Tiparillo Band Pavilion from 9:30 P.M. to 12:30 A.M. Over 1n Bourbon
Street, Maynard Ferguson will be presented in Jazzland from 7 P.M. to
2 A.M., and Sammy Kaye in Danceland., at 10:30 P.M. and midnight.
ENTERTAINMENT IN THE LAKE AMUSEMENT AREA CONTINUES UNTIL 2 A.M.
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FOR RELEASEr SUNDAY, JULY 12
ROBERT MOSES
PRESIDENT
July 9, 1964
NEW YORK WORLD r S FAIR, July 9 -- The third of five Olympic try-
outs to be held at the New York World's Fair is scheduled to start on
Sunday, July 12, and will continue through Tuesday with the staging of
the men •s and women rs fencing competitions, William Adams, Director of
Sports at the Fair, announced yesterday.
The scene of action will be the World's Fair Pavilion, which
accommodates 2,100. Admission is free to Fairgoers.
The foremost bladesmen from across the nation t'lill vie in three-
weapon competition, the sabre, epee and foils, seeking to earn posts
on the 16-man team that will represent Uncle Sam in the Olympics next
October in Tokyo, Japan. The women will compete in foil competition.
Five will be named for the Olympic team.
Today•s tryouts will start at 10 A.M. and continue through 9 P.M.
with the men using the sabre weapon and the women the foils. Tomorrow,
the men•a epee will be contested starting at 2 P.M. and ending 9 P.M.
The men's foils will occupy Tuesday's schedule starting at 2 P.M. and
winding up at 8 P.M.
According to Paul T. Makler, Merion, Pa., Chairman of the U.S.
Olympic Fencing Committee, the tryouts will be on a round-robin basis.
The nine outstanding entrants will participate in each of the three
weapons for men and the women's foils.
The Olympic aspirants have qualified for the tryouts through a
series of qualifying tests.
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7/64·R60
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Points earned 1n the Olympic tryouts, which count twice as much
as any of the other preliminary trials, will be added to those earned
1n the previous events, two nationals and two sectionals, in deter•
mining the personnel of the 16-man and 5-women u.s. Olympic fencing
group.
Olympic Chairman Makler is pleased with the showings or our young
fencers, who, he says, "have reaohed a point where they can really
challenge some or the veterans, who have represented the Stars and
Stripes 1n the last two or three Olympics."
From past competitions, including the 1964 women's national tour-
naments, which Mrs. Janice-Lee Romary, Woodland Hills, Calif'., won in
a field of 84 at Atlantic City a week ago, the following fencers are
among the favorites in the Olympic tryouts starting Sundaya
WOMEN'S FOILS: Mrs. Janice-Lee RomaryJ Mrs. Maxine Mitchell,
los AngeleSJ Mrs. Harriet King, New YorkJ Miss Madeline M1yamota,
Teaneck, New JerseyJ Miss Anne Drungis, New Brunswick, New Jersey, and
M1ss Emily Johnson, San Francisco, California.
MEN'S FOIUh Albert Axelrod, Scarsdale, bronze medalist and only
American medal-winner at the Rome Olympics in 1960; Edwin Richards,
Boston, and Herbert Cohen, New York.
MEN'S SABREa Eugene Hamori, Philadelphia; Attila Kerestes, New
York, and Lt. (Jg) Alfonso Morales, USN, Tucson, Arizona.
MEN'S EPEE: Paul Pesthy, New Brunswick, New Jersey; Lawrence
Anastasi, Philadelphia; Dave Micahnik, Wilkes-Barre, and Roland
Wommack, Lt. (jg) USN.
The Olympic coaches for the fencing team are Michel Alaux, New
York Fencers Club, and Chaba Elthes, NYAC. The armorer is Dr. Joseph
Byrnes, Elizabeth, New Jersey. Dr. Makler was selected team captain.
The World's Fair has been the scene of previous Olympic tryouts
in boxing and judo. Following the fencing tryouts, the Olympic w e i g h t ~
lifting tryouts will take place at the World's Fair Pavilion, August
6, 7, and wrestling, both Greco-Roman and Free Style, at the Singer
Bowl (accommodates 18,000), August 24-28, inclusive.
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ROBERT MOSES
PRESIDENT
July 9, 1964
NEW YORK WORLD'S FAIR, July 9 -- The New York World's Fair
will be the liberty port for "Operation Sail, " Saturday, July 18.
The venturesome seamen will be feted with a Special Day which
will include a gala hootenanny, emceed by Herb Shriner, at the
Singer Bowl from 3 to 5 P.M.
"Operation Sail" is a 25-ship flotilla of merchant marine
and naval cadet training ships, square-riggers, schooners and
sloops, representing 16 countries. Conceived to spur the con-
cept of the brotherhood of the sea, they were assembled at three
separate places around the world, and will climax their world
sail by passing in review below the Verrazano-Narrows Bridge be-
fore President Johnson aboard the aircraft Carrier USS Randolph,
Tuesday, July 14. World's Fair President Robert Moses has been
invited to attend the reviewing party.
The peaceful armada will then sail up the Hudson, as millions
of New Yorkers watch from the shore, to the George
Bridge where the ships will be moored and opened to the public.
The hootenanny at the Singer Bowl will include represent-
atives of 10 countries participating in choral, guitar, dancing
and accordion presentations.
The United States will present the Coast Guard Band, the
:sagLe-Folk Trio and the Navy Steel Band. Argentina w1U. have
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the l1bertad·guitar and vocal group perform; Chile, Esmerelda,
l5·p1ece Chilean and Latin American Band; Denmark, 20-man sea
chanties; Germany, Peter Von Danzig - singing groupJ Indonesia,
Dewa Rutji•Indonesian dancing; Italy, Corsaro, five-man vocal
group; Norway, Sorlandet, 20-man vocal group - accordion aocom•
paniment; Portugal, Sagres-Fado, singer and guitar, folklore
choral group, accordion player; and Spain, Juan Sebastian De
Elcano band and vocal groups.
#
# #
7/64-R55
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FOR RELEASE: FRIDAY I Jt\ ...:,y 10
ROBERT MOSES
PRESIDENT
July 9, 1964
NEW YORK WORLD'S FAIR, July 9 -- Comic Joey Ross, singer Robert
Alda and actor Horace McMahon have joined the parade or stars who
will stage a "Salute to Show Business" in the Singer Bowl at the
World's Fair on Sunday, July 12, as a tribute to singer Tony Bennett
and the American Guild of Variety Artists.
Bennett, star of nightclubs, television and records, will head-
line the glittering vaudeville program and will receive AGVA•s
coveted annual award as "the variety performer of the year." His
latest hit recordings are "I Wanna Be Around" and the unforgettable
"I Left ftr Heart In San Francisco."
Joey Adams, veteran comedian, will emcee the program.
Joey Ross is the comedy star or television's "Car 54, Where Are
You"? Horace McMahon formerly starred in "Naked City" and the
"Jackie Gleason Show
11
and next season will star in the new television
entry, "Mr. Broadway. " Robert Alda is currently co-starring with
Steve Lawrence in the stage hit, "What Makes Sammy Run"?
There is no admission charge to the Singer Bowl for Fairgoers.
The "Salute to Show Business," which is being produced by the
American Guild or Variety Artists under the sponsorship of the F & M
Schaefer Brewing Co., is a benefit for the AGVA Youth Fund which is
maintained to "change delinquency into decency."
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ROBERT MOSES
PRESIDENT
July 9, 1964
NEW YORK WORLD•S FAIR, July 9 -- Handicapped persons driving to
the New York World's Fair can now use reserved parking spaces at three
of the Fair's four parking lots, it was announced today.
Five specially marked and enclosed spaces have been made avail·
able at the East and West Meadow parking areas, adjoining Van Wyck and
Grand Central Parkways respectively, and at the Lawrence Street lot to
the north of the Fairgrounds. The spaces are close to gate entrances.
If more than five spaces are needed, additional areas near the
gates have been set aside.
Automobiles carrying handicapped persons will be guided to the
reserved areas by parking attendants who will lend whatever assistance
is necessary to enable the handicapped to get from his car to the
gate.
The Fair's Bus and Automobile Parking Department simultaneously
announced that a special area near River Gate (No. 6), alongside Van
Wyck Expressway, has been designated for handicapped persons coming to
the Fair by chartered bus to get on and off.
Arrangements for use of the bus area can be made by contacting
the Bus and Automobile Parking Department, World's Fair Service
Building, World's Fair, New York, 11380, or by telephone at WF 4-6493.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
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PQR RELEASE: AT NOON, FRIDAY .. JULY 10
ROBERT MOSES
PRESIDENT
July 9, 1964
WORLD'S FAIR PROGRAM HIGHLIGHTS FOR SATURDAY, JULY 11
NEW YORK WORLD•S FAIR, July 9 -- Three Special Days will be
observed at the World's Fair on Saturday, July 11: YMCA Day, with a
2:30 to 5:30 P.M. program at the Singer Bowl; Connecticut State Day,
with a visit by Gov. John Dempsey, and the third and final day of
Olympic Rowing Trials at Orchard Beach Lagoon in the Bronx, between
1 and 3 P.M.
The YMCA of Greater New York will present a three-hour show in
the Singer Bowl from 2:30 to 5:30 P.M., entitled "It's Fun to be Fit."
This show will feature exhibitions of fencing, wrestling, judo, folk-
dancing and weightlifting by participants from the 28 branches ot the
Greater New York YMCA.
After arriving at New Amsterdam Gate (No. 2) at 10 A.M., Gov.
John Dempsey of Connecticut will be escorted to the New England States
Exhibition by the Putnam Phalanx and the Mattituck Drum Band. Here,
between 10:45 and 11:30 A.M., he will be given the World's Fair
Medallion by Gen. William E. Potter, Fair Executive Vice President.
Following a noon luncheon at the Millstone Restaurant in the New
England States Exhibition, the Governor and party will review a march-
ing band show enroute from the Federal Pavilion to the N.E. States
Exhibition at 1:30 P.M. This showJ which will actually last until
5:30 P.M. and will include the following bands: The Matti tuck Band.
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The Chester Fife and Drum Corps, The Plainville Fife and Drum Corps.
The Deep River Fife and Drum Corps, The Stony River Fife and Drum
Corps and The Guilford Ancient Mariners.
The National Arts Club will hold two award ceremonies on
At the first. at 11 A.M., two awards will be given: one, to the
Coca-Cola Co. for good taste in exhibiting, and the other to The
Displayers, Inc. for "ingenious, technical coordination of sensory
images and the subtle dramatization of a world-famous beverage in an
industrial pavilion.
11
These awards will be presented by Mrs. Herman
Maser, preceding a brunch in the Coca-Cola Co. Pavilion. The second
award ceremony will be at 2:30 P.M. in the Spanish Pavilion, when that
pavilion will receive an award from Mrs. Jerome Sanford Rubin of the
National Arts Club for its "outstanding synthesis of the art treasures
ot antiquity and contemporary art at the World's Fair.
11
This ceremony
will be accompanied by cocktails.
Professor Wang Ya-chun will be the first of six leading Chinese
artists to give free Chinese painting demonstrations at the scholar's
study on the second floor of the Republic of China Pavilion from 2 to
5 P.M. and from 7 to 9 P.M. Professor Ya-chun, who enjoys interna-
tional fame and whose works grace leading museums and galleries
throughout the world, is presently teaching Chinese painting at the
China Institute in New York City.
Sports Host at the Schaefer Center will be Rocky Graziano,
middleweight champion. Boxing buffs will enjoy reliving those thrill·
ing moments when Rocky and Tony Zale traded sixth round knockouts in
consecutive title fights, with Rocky winning the title in that gory,
second bout, only to lose it in the third round of a third bout.
At 6 P.M., the Federal Pavilion will host a program of extreme
interest to jazz buffs. The Historical Institute of America will
present "American Piano Rolls; Ragtime and Jazz," during which piano
rolls featuring Fats Waller and Jelly Roll Morton will be played in
duet with a live piano player.
Much swing and jazz will also be presented over in Bourbon Street
where Maynard Ferguson will play in Jazzland from 7 P.M. to 2 A.M.,
(more)
7/64-R63
- 3 -
and Sammy Kaye, in Danceland at 10:30 and at midnight. The more
sedate ball-room-type dancers can have a real "ball" (for free, too)
to "The Sweetest M.tsic This Side of Heaven," played by Guy ~ m b a r d o
and his Royal Canadians in person at the T1parillo Band Pavilion from
9:30 P.M. to 12:30 A.M.
Included in the day-long parade of talent at the New York State
Pavilion will be the Harvest Moon Polka Dancers, as well as various
rock.'n' roll groups, instrumental groups, dance schools, etc.
The nine o'clock show at the Fountain of Planets, featuring a
synchronization or water, lights, sound and fireworks, will inaugurate
the "college songs show" on Saturday night. This completely automated,
all-electronic presentation will feature 24 all-time campus favorites
including "Maine Stein Song," "Boola Boola," "The Wh1ffenpoor Song,"
''The Notre Dame March, " "The Palisades
1
" "Far Above Cayuga's Waters "
etc.
Although the exhibits in the Federal, States, International,
Industrial and Transportation areas close at 10 P.M., amusements in
the Lake Amusement Area remain open until 2 A.M.
# # #
7/64-R66 EX
UNISPHERE
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52, N.Y. • TELEPHONE- AREA CODE 212·WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"
ftltACE THROUGH
UNOEReTANDINO
--· @--...
NEWS:
FROM: Lincoln Center for the
Performing Arts, Inc.
Bankers Trust Building
Broadway at 66th Street
New York 23, New Yortc
TR 7-2900
Jack Frizzelle
lQ!L IMMEDIATE RELEASE
ROBERT MOSES
PRESIDENT
July 10, 1964
Lincoln Center for the Performing Arts, I n c ~ , has opened
a box office at the Singer Bowl at the World's Fair. The Singer
Bowl is adjacent to Main Entrance No. 1 (Gotham Gate) at the
Fair; the box office is located at the east, exterior corner of
the Singer Bowl.
The box office, operated jointly with Jones Beach, will
be open seven days a week from 11:00 A.M. to 7:00 P.M., through
September 6. Tickets will be sold for performances taking place
at Philharmonic Hall, the New York State Theater, and the
Repertory Theater of Lincoln Center, now playing at the ANTA
Washington Square Theatre,
This is the second "off location" box office to be opened
by Lincoln Center, the first having been in operation since April
at Bloomingdale's, 59th Street and Lexington Avenue.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
# # #
7/64-R69
UNISPHERE
., .. ,
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"
PlACE THIIOUOH
UNOtRSTANOINO
--·
...
NEWS:
REFER INQUIRIES TO:
Peter MCDonnell - WF 4-6531
Jerome Edelberg - WF 4-6541
Joyce Martin - WF 4-6543
POR R§LEASE: AT NOON I SATURDAY I JULY ll
ROBERT MOSES
PRESIDENT
July 10, 1964
WORLD'S FAIR PROGRAf-1 HIGHLIGHTS POR SUNDAY, JULY 12
NEW YORK WORD>' S FAIR, July 10 -- The World's Pair tribute to
the Guild of Variety Artists will be a gala star-studded
variety show, "Salute to Show Business", featuring Tony Bennett, in
Singer Bowl between 8 and 10 P.M., tomorrow night. At this show,
which Joey Adams, AGVA president will emcee, Tony will receive an
award as "variety performer of the year. "
Also appearing in the show will be Joe E. Ross, of "Car 54",
Horace McMahon of "Naked City", Robert Alda, The Four Lads, Lu Parks
and her Parkettes dance group, Gus Van, a comedy singer, Maria
Neglia, violinist, and the Young Troupe.
The Olympic Fencing Trials for men and women will be held in
the World's Fair Pavilion from 10 A.M. to 9 P.M. on Sunday.
Throughout the day, various religious observances will be held.
At 11 A.M., will be a Sunday morning worship in the Theatre of
the Protestant and Orthodox Center. A vesper service 1n the same
theatre at 5 P.M. will also be conducted.
Byelorussian Day will be celebrated at the New York State
Pavilion at noon, 2:30, 6:30 and 8:30P.M., when the Byelorussian
Youth Association of White Plains will present folk dancea and folk
singing.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
(more)
' .: ·'
- 2 -
7/64-R69
Oliff Arquette (Charlie Weaver) will make a return appearance
along with Steve MUsto, baritone, as a guest on the
u.s.A." program at the Federal Pavilion at 2:30P.M. and on a
video taping of that program at the RCA Pavilion at 4 P.M.
The AMF Ride in the Lake Amusement Area will a
"special" all day on Sunday -- the second ride will be free.
At Bourbon Street, the program will include the Les Demerle and
the Al Trios in Jazzland rrom noon to 2 A.M.J the South Sea
Organ Review, with the eight Tai Sisters, in Danaeland from 4 to
8 P.M., and the Maynard Ferguson Band plus Holmes and The
in Danoeland from 8 P.M. to 2 A.M.
The Mets will meet the Cincinnati Reds in a doubleheader,
1ng at 1:05 P.M., at neighboring Shea Stadium. Fa1rgoers who get
their hand stamped may return to the Fair free after the games.
The Long Island Square Dancers' Federation will be host to 800
square dancers from throughout the country between 4 and 6 P.M. at
the Federal Pavilion.
ENTERTAINMENT CONTINUES IN THE LAKE AMUSEMENT AREA UNTIL 2 A.M.
# # #
7/64-R84
UNISPHERE
., .. ,
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"
'CACC THIIOUOH
UNDitltSTANDINO
--· 8--....
NEWS:
REFER INQUIRIES TO:
Peter McDonnell - WF 4-6531
Jerome Edelberg - WF 4-6541
Joyce Martin - WF 4-6543
FOR RELEASE: AT NOON I TUESDAY I JULY 14
ROBERT MOSES
PRESIDENT
July 13, 1964
WORLD'S FAIR PROGRAM HIGHLIGHTS FOR WEDNESDAY 1 JULY 15
NEW YORK WORLD'S FAIR, July 13 -- The vistt of Brig, Gen,
rredericl<: o. Hartel, U. s. Army and four special days will be observed
at the World's Fair on Wednesday, July 15: the third day or Jamboree
Boy Scout Week, North Hudson Kiwanis Club Day, Dover, N. J. Day at the
N. J, Tercentenary Pavilion, and Rensselaer County-Troy, New York Day
at the N. Y. State Pavilion.
Brig. Gen. Hartel, is the retiring Commander of the u. s. Garrison
in west Berlin. A popular figure in west Germany, and particularly in
West Berlin, the General's position over the past few years has made
him the symbol of the protecting power or the u. s. upon which the
freedom of Berlin depends to such great degree.
Gen. Hartel and his wife will be met at New Amsterdam Gate (No. 2)
by a representative or the Fair at 1 P.M. and will be escorted first
to the Federal Pavilion and then to the Berlin Pavilion, where a
special program has been arranged at the request of Mayor Willy Brandt
ot Berlin.
At 6 P.M., the Baltimore Orioles will arrive at New Amsterdam Gate
(No, 2) and will be escorted by William Adams, Fatr Sports Director,
and Bob Campbell, Fair Director of Special Events, to the Maryland
Pavilion. There the team will meet with Fair visitors before touring
the Fairgrounds, Later they will have dinner at the Maryland Pavilion.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
(more)
7/64·R84
- 2 -
At 11 A.M., the U, s. Coast Guard Drill Team will salute their
service at the Court of the Universe, The performance will be repeated
at 3 P.M.
At the New York State Pavilion, the Newports-Lancingburgh Boys
Club of rroy, N, Y, will perform at 11:30 A,M. and again at 2:30 and
5:30 P.M. The Oeili Dancers from the Troy, N. Y, Ancient Order of
Hibernians will demonstrate Gaelic dancing at 12:30, 3:30, and 6:30
P.M. Ronnie Ward will provide an organ interlude beginning at l P,M,,
and the Dialtones, a Glen Cove, L. I, Group, go on at 2, 4, and 7 P,M.
The Dollettes from Jericho will entertain at 7:45 P,M,, and 8:45 P,M,
The Rensselaer County Square Dancers, with caller Slim Sterling will
take over the Special Events Area of the New York State Pavilion.
The Charter Oak Drum and Bugle Corps of Hartford, Conn, will
present a precision drill and marching exhibition at 1:30 and 3:30
P,M, at the New England States Exhibition, The Mountain Laurel
Chapter, Sweet Adelines, Inc., a women's barbershop group, will enter-
tain there at 2 and 4 P,M,
Although the exhibits in the Federal, States, International,
Industrial and Transportation areas close at 10 P,M,, amusements in
the Lake Amusement Area remain open until 2 A,M,
# # #
7/64-R82
01801
II
NEW YORK WORLD'S FAI 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 • CABLE ADDRESS "WORLDSFAIR"
ltUCC THROUGH
UNDERa1ANDINO __ ..
~ - - .....
NEWS:
REFER INQUIRIES TO:
Peter McDonnell
Jerome Edelberg
Joyoe Martin
FOR IMMEDIATE RELEASE
- WF 4·6531
WF 4-6541
\iF 4-6543
ROBERT MOSES
PRESIDENT
July 13, 1964
NEW YORK WORLD'S FAIR, July 13 --The New York World's Fair
Information Center is the principal source of facts pertaining to the
mammoth exposition at Flushing Meadow Park. The 40-member starr,
supervised by Greyhound at the World's Fair Inc.$ has a combined
knowledge of its subject that is truly encyclopedic.
The staff, consisting of a manager, 2 supervisors and 37
operators, transact all its business with the public by telephone,
answering thousands of calla a day. The record for a single day 1s
5,472, for a week, 30,583. About half of the employees hold college
degrees, and most are bilingual. One speaks five languages. Ques-
tions in a particular language are directed to an operator conversant
in that tongue. Collectively, the operators speak French, Spanish,
German, Italian, Russian, Hebrew, Hungarian, Estonian, Greek, Polish,
Armenian, Turkish, Ethiopian and Latvian.
The questions most frequently asked concern employment at the
Fair, admission, ticket sales, waiting time at the exhibits, daily
events, phone numbers of the individual pavilions and attendance
figures.
# # #
(NOTE TO EDITORS: Will you please use the World's Fair Informa-
tion Center Telephone number in your daily listings on a continuous
basis-- 888-1212.)
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
, U N IS lo H E R.E •••••
NEW YORK WORLD'S FAIR 196
INTERNATIONAL AT F
FLUSHING 52, N.Y. • TELEPHONE- AREA CODE 212-WF 4- 64 • CABLE ADDRESS "WORLDSFAIR"
IOI:ACC THIIOUOH
UNDCR.TANOINO
--·
9---
ROBERT MOSES
PRESIDENT
NEWS:
July 13, 1964
REPER INQUIRIES TO:
Peter J. MoDonnell
Jerry Edelberg
Joyce Martin
Bill Whitehouse
- WF 4-6531
WF 4-6541
- WF 4-6543
- WF 4-6553
NEW YORK lQ64-1965 WORLD'S FAIR NEWSLETTER,NO. 43
IBM Day at The Fair •••
Court Of Universe July 4th Ceremonies,,,
Maryland Pavilion Honors Amy Rogers •••
Continental Insurance Company ceremonies •••
Mason1o Center Holds Patriots Day, ••
All-Star Photo Coverage From Press Building •••
Federal Pavilion Popular With Visitors •••
Diplomats at Tetley Tea Plaza •••
Connecticut Day Highlights •••
Rides Brahma Bull To Fair •••
Christmas In July at Alaska Exhibit •••
Santa Maria Ceremonies •••
Students Pedal 1,600 Miles To The Fair •••
Prime Minister Of New Zealand Visits Fair •••
World's Most Beautiful Girls On Visit •••
Visitor at Johnson's Wax Pavilion, ••
Citations For Coca Cola And Spanish Pavilions •••
Leadership Award Winner Greeted at Fair •••
YMCA Day at Singer Bowl •••
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
(more)
Newsletter •••
- 2 -
Astronaut Neil A, Hamilton Visits Space Park •••
Buffalo Day Ceremonies •••
Feltman's Carrousel In Amusement Area •••
7/64·R74
Joan Merriman Smith Presents Amelia Earhart Stamp •••
Melanie Kahane Addresses Group •••
Central-America-Panama Pavilion Ceremonies •••
General Potter Greets 15 Millionth Fair Visitor •••
Monolingual Demonstrations •••
Captain Coggins Visits The Bounty •••
Singer Bowl Coming Events, ••
Senator Kenneth B. Keating Enthusiastic Visitor, ••
Public Birthday Celebration at Morocco Pavilion •••
Professor Jones Visits with Family, ••
One Millionth Passenger on Monorail •••
Mickey Mantle and Others Athletes Visit Fair •••
American Express Pavilion •••
New Fair Albums Released •••
- 0 -
Former President Dwight D. Eisenhower, Mayor Robert F. Wagner
and Fair President Robert Moses addressed a record turnout of 12,000
at the Singer Bowl as "International Business Machine (IBM) Day",
marking fifty years of progress, was celebrated at the World's Fair.
Refraining from politics, Gen. Eisenhower said the visit was
of a "personal nature". He cited the late Thomas J. Watson, Sr.,
former chairman of the IBM Board, whose 80-year-old widow was in
attendance, as "a great humanitarian".
Mayor Wagner referred to the Fair "as a unique and special
forum, a meeting place where people all over the world compare
skills, techniques, etc." In "welcoming the IBM tribe", Mr. Moses
said, "yours 1s a unique institution and your highly imaginative
and original pavilion 1n concept, plan and exhibits, presents your
objectives dramatically to all visitors of all origins, occupations
and ages."
(more)
. Newsletter •••
7/64-R74
- 3-

IBM Board Chairman Watson Jr. reminded the audience that his
father presided at a similar IBM function at the 1940 World's Fair.
- 0 -
Several of the World's Fair's International Pavilions joined the
country in saluting Independence Day, in ceremonies at the Court of
the Universe.
An audience of more than 1,500 persons enjoyed singing and dancing
by performers dressed in their native costumes and camera enthusiasts
had a field day •. There were folk singers from the Pavilion of the
Philippines, a steel band and carnival doll dancers from the Caribbean
Pavilion and dancers and drummers from the Morrocan Pavilion. The
Swiss Pavilion was represented by a group of young yodlers and folk
singers, the Korean by two dancing drummer girls who also performed a
2,000 year-old traditional dance. Entertainers from the Pavilion of
Guinea's restaurant introduced the audience to strange instruments and
unusual dances, A group of students from the University or Madrid,
dressed in costumes resembling that or medieval troubadours, sang their
country's songs.
Also appearing on the program was Mr. Both, star of the show in
the Hall of Free Enterprise and its producer, Howard Harkavy. Right
Rev. Msgr. Gorman, director of the Vatican Pavilion, delivered the
invocation.
- 0 -
Amy Rogers, 17-year-old high school senior of Corona, N.Y. was
appropriately honored on July 4th in ceremonies outside of the Pavilion
of Maryland for her expression of reverence towards the country's flag
and anthem.
She recently attended a showing of the Pavilion's film "o•er the
Ramparts We Watched" and found herself the only member of the audience
standing during the playing of the National Anthem.
John Moore, Jr., manager or the Maryland Pavilion heard of the
incident and arranged for the ceremony. A Military Color Guard pre-
sented Amy with the flag flying over the Maryland Pavilion, a replica
of the 15-star, 15-stripe flag which Francis Scott Key saw during the
(more)
Newsletter. ••
7/64 ... R74
- 4 -
battle of Ft. McHenry. In a letter from Gov. J. Tawes, Amy
was commended tor her expression of patriotism and described as the
type of young American to whom the next generation will look for
leadership. She also received an Americanism Award, a gold medal,
from Commander Fred Parham of the Forest Hills American Legion Post.
- 0 -
Independence Day was celebrated at the Pavilion of the Continental
Insurance Company with performances by the Colonial Ancient Fife and
Drum Corps of Bethpage. Some fifty youngsters, aged 8 - 14, dressed
in stylized Colonial costumes - gold trimmed red vests, lace dickeys,
black velvet breeches and black hose - wearing black and gold tri-
oornered hate - played authentic colonial music researched in the
country's archives. They are trained by Frank Zampeno of Hicksville,
an electrical engineer who has studied the fife.
The Pavilion, whose featured attraction, "Cinema •76" narrates in
cartoon and song, stories of Revolutionary War heroes, also distributed
free tricornes to visitors.
- 0 -
Three historical events that occurred on July 9, 1776 were
commemorated on this date in 1964, 188 years later, at the Masonic
Brotherhood Center •Patriot's Day' at the world's Fair. It was the
day that the Grand Union Flag was raised over the Battery in New York
City; it was the day the Declaration of Independence was first read
to the Continental Troops in New York; and it was also the day in
which the Provincal Congress met in White Plains and gave their repre-
sentatives the authority to form the Government of the State of New
York.
Judge Charles w. Froessel of the New York State court of Appeals
headed the World's Fair program which included the of the
flag raising ceremonies and the reading of portions of the Declaration
of Independence.
- 0 -
(more)
Newsletter •••
7/64•R74
- 5 -
The worldwide photo coverage or the recent All-Star Game at Shea
Stadium originated from the Press Building at the New York World's Fair.
Special bureau set up by United Press International Newspiotures
and Associated Press Wirephoto flashed pictures to thousands or news-
papers minutes after the action at the stadium. The pictures taken in
the stadium by the photographers of both services were rushed by relays
or motorcycle messengers to the Press Building for processing and
transmission.
Harry Leder, chief photographer for UPI Newsp1ctures and Ken
Hoffman photo editor or AP Wirephoto headed the special orews, Both
picture services transmitted game pictures to their entire photo net-
works in the United states and Canada and also serviced foreign
newspapers.
- 0 -
More than 2,500,000 visitors have passed through the Federal
Pavilion at the New York World's Fair since opening day, April 22.
The crowds are coming through at the rate of slightly more than
thirty thousand a day, which is just about the capacity or the
Pavilion, according to Ambassador Norman K. Winston, u. s. Fair
Commissioner.
Programs start every fifteen minutes, beginning at 10:00 a.m.,
Ambassador Winston said, with about 650 people being admitted for
each show. Peak crowds have been coming to the Pavilion in mid-
afternoon.
- 0 -
Diplomatic representatives of India, Indonesia and Ceylon, the
three nations which supply most of the world's tea, participated in
brief ceremonies officially opening the Tetley Tea Plaza 1n the Better
Living Center.
Sunil L. Roy, Consul General of India, R.T. Natadiningrat, Consul
General of Indonesia and the Commercial Secretary of Ceylon, W.D. Soysa,
were welcomed by Edward c. Parker, president of the Tetley Tea Division
of Beech-Nut Life Savers, Inc. Mr. Parker said that he anticipates a
record per capita consumption of tea during the Fair's stx month ex-
---position season, approximately 500,000 gallons, mostly teed.
(more)
Newsletter •••
7/64-R74
- 6 -
A fashion show, staged by Seventeen was presented in
the adjacent Palace of Fashion in conjunction with the dedi-
cation ceremony. Featu:red was the current fashion trend - "East meets
west" - as interpreted in the use of Kabuki colors, kimono sleeves
tunics over trousers, fish appliques and gaily colored mad fez-like
hats. For evening wear
1
the look is romantic, pale and fragile with
pastel velvet sashes on full skirted white dresses 1 laces and bows.
- 0 -
Connecticut Day at the World's Fair featured a visit by Gov.
John Dempsey, the display of the historic Gen. Putnam plow, the
marching and playing of six fife and drum corps, and the live demon-
stration or their skills by Connecticut craftsmen.
From noon until 5 p.m., assorted craftsmen scattered about the
Village Green plying their crafts. They included: a gun engraver
from Colt•s Firearms, Hartford; an embroidery expert from Wethersfield;
a jewelry maker and silversmith from Norwichtown; a hand weaver from
Greenwich, and a group of
11
seaters" from the famed Hitchcok Chair
Factory in Riverton, weaved rush seats.
The Travelers Insurance Company of Hartford honored identification
tags of Connecticut residents at the Travelers Pavilion and gave them
books of discount tickets to varied Fair functions.
There were also other gifts to lucky Connecticut residents donated
by assorted Nutmeg State manufacturers.
- 0 -
Something new has been added to transportation facilities at the
New York World's Fair which boasted everything from scooters to an
Atlas space rocket.
College student Jerry Cotten, 24, entered the New Amsterdam Gate
astride a Brahms bull named Bobo which he had ridden 2,200 miles from
his home near Fort worth, Texas.
Jerry, carrying greetings to the Fair from Texas Governor John
Connally, was welcomed by Angus G. Wynne, Jr., builder of the Texas
Pavilions and co-producer of "To Broadway With Love," the big musical
playing at the Music Hall. Jerry and Bobo now are appearing in the
show•s Carousel number.
(more)
Newsletter •••
7/64·R74
- 7 -
T.be toughest part of the seven-month trip, Jerry said• was in
Tennessee where Bobo floundered through nine-inch snowdrifts.
"Bobo even caught cold and had the sniffles real bad," he said.
- 0 -
It was Christmas in July at the New York World's Fair's Alaska
State Exhibit recently. Santa Claus, attired in his traditional garb,
tlew into the Fair's heliport and was borne to the pavilion in a
wheeled sled drawn by 6 Huskies after a greeting from Fair Executive
Vice President, General William E. Potter.
Santa, heeding the official proclamation of Christmas in July
Week by New York Mayor Robert Wagner, paid his unseasonal visit to
the Alaska exhibit to help raise funds for A l a s l ~ a • s earthquake recon-
struction fund. Alaslca State Day at the Fair, highlighted by the
visit or Governor William A. Egan, followed Santa's fund raising week
at the Fair.
- 0 -
The Castillio Cross, which contains the only remains of
Christopher Columbus in North America, was unveiled recently in a
ceremony aboard the Santa Maria in the World • s Fair Lake Amusement
Area.
The unveiling was performed by Captain Guiseppe Soletti, master
or the Italian Lines ship Christoforo Colombo, who was cited as
"Admiral or the Ocean Seas" by Lawrence H. M. Vineburgh, owner of
the Santa Maria, Also shown for the first time and now on permanent
display along with the cross was a replica or the urn containing
Columbus• remains in Genoa. The castillto Cross was on display for
many years between the Guttenberg Bible and the Constitution of the
United States in the Library of Congress.
The Santa Marta, a full-size ocean-going vessel, was built tn
Barcelona, Spain, using 15th Century tools and methods.
- 0 -
Physical endurance matched determination to see the New York
World's Fair for two University of North Dakota students.
(more)
Newsletter •••
7/64·R74
- 8 -
The youths bicycled 1600 miles in 20 days to reach Flushing
Meadow Park from their college campus in Grand Forks, N. Dak, On ar-
rival at the Fair, Gene Gruber, 20, of N.D., and Jerry Keating,
21, of Devils Lake, N. Dak., said the trek was "well worth it,
11
- 0 -
Keith J. Holyoake, Prime Minister of New Zealand, who has made
many state visits to India in the past, renewed his acquaintance with
the country through a visit to the Pavilion of India at the New York
World's Fair.
He and the New Zealand Consul General, 0, P, Gabiles, toured the
Fair and were guests at a luncheon given by Sunil K. Roy, Consul
General of India in New York. Other guests present were Gen. K. s.
Thimayya, former Chief of Staff of the Indian Army, en route to
Cypress by plane to assume command of the U,N, Forces there, and Col.
K. K. Dasdur, Military Advisor to the Indian Delegation to the u. N.
This was Mr. Holyoake's first visit to the Fair and what 1m-
pressed him most, he said, was the unusually graphic manner in which
material was presented within a limited apace of time,
- 0 -
Fourteen of the world's most beautiful girls en route to Miami
for the Miss Universe Contest, visited the World's Fair to ogle and
be ogled. They arrived in a royal entourage at the General Motors
Futurama, posed for photos then toured the other exhibit areas.
At the same time, the Fair's Florida Pavilion staged a parade
or pulchritude from the Sunshine State. Contestants representing
pavilion exhibitors competed in a beauty contest, judged by members
or the press corps covering the Fair, to select Miss Florida Pavilion,
Miss Maid, 21-year-old University of Florida senior Karen
Roberts earned the title,
- 0 -
The Johnson's Wax Pavilion at the New York World's Fair recorded
its one-millionth visitor recently, The pavilion features a docu-
mentary film titled "To Be Alive," which has received wide acclaim.
(more)
Newsletter.,.
7/64•R74
- 9-
The millionth viewer of the film was Mrs. s.G. Gardner of Ft.
Wayne, Indiana, Mrs. Gardner
1
accompanied by her mother, Mrs. Irene
Irish, and her aunt, w. R, Woodring, also of Ft. Wayne, were
accorded VIP treatment by the Johnson's wax Pavilion starr. They
toured the Fair in a Greyhound Escorter and were guests of Johnson's
wax at the Braes Rail Patio Restaurant.
- 0 -
National Arts Club Merit Citations were presented to two New York
World's Fair exhibitors and a firm responsible for the preparation of
one of the exhibits.
The Coca Cola Company was cited for the good taste of its display
11World of Refreshment" at the Fair; The Displayers, Inc. for ingenious
technical coordination of the exhibit.
The Spanish Pavilion received its award for its outstanding
synthesis of the art treasures of antiquity and contemporary art.
- 0 -
General William E. Potter, executive vice president of the World's
Fair, greeted Storekeeper First Class Arthur G, McGowan, of Union
Springs, Ala., who won over 4300 eligible crew members aboard the USS
Independence, the Annual Leadership Award, With McGowan was his
skipper, Captain James D, Ramage, and guests.
The Leadership Plaque presented to the Storekeeper First Class
included the inscription, "For his outstanding contribution to the
fighting capability of the USS Independence based on his fine example,
true loyalty to the Navy, to his uniform, his men, and h1s superiors."
- 0 -
YMCA Day at the World's Fair was highlighted by a 3-hour program
of sports exhibitions in the Fair's admission-free Singer Bowl, The
program from 2:30 p.m. to 5:30 o'clock, included exhibitions of mente
and women's volleyball, boys' calisthenics and fencing
men's and women's judo, wrestling, champion weight-lifting and a gym-
nastic show with flag drills and fire torches,
- 6 -
(more)
Newsletter •••
7/64•R74
- 10 -
"The Space Park at the New York World•s Fair has the most complete
collection of space craft eve1• assembled," said astronaut Neil A.
Armstrong during a press conference following his recent visit to the
Park in the Fatr•s Transportation Area. "It affords visitors the best
opportunity 1et to understand and appreciate the entire US space
program" he continued,
The 32 year old astronaut, a native or Wapakoneta, Ohio, has the
distinction of being the only member of the current 29 man astronaut
team to fly the rocket-powered X-15 at speeds of up to 4,000 mph.
Astronaut Afmstrong stressed the intense training he and his teammates
are now undergoing in preparation for participation, in the near future,
in both the "Gemini" and "Apollo" space programs.
- 0 -
Mayor Chet Kowal addressed more than 1,000 persons at the New York
State Pavilion during a gala celebration of Buffalo Day at the New York
World•s Fair. The American League football team, the Buffalo Bills,
attended as the police department band opened the festivities with se"
lections or old favorites.
The Tatra dancers appeared in their colorful costumes entertaining
visitors with gay Polish dance routines. The Buffalo Zither Club
played as Vincent Mattina and Alberta Pinkard sang operatic favorites.
The Tony Massey and Graeme Gardner Trio's sang popular songs.
- 0 -
A famous landmark of one of America•s oldest fun spots, Coney
Island, now graces the nation•s newest and biggest amusement area, at
the New York World's Fair.
Feltman's carrousel, with its hand-carved horses, giraffe,
chariots and camels freshly painted, and boasting a doubly powerful
band organ, daily delights a new generation of youngsters at the Fa1r
1
s
Carrousel Park in the Lake Amusement Area.
- 0 -
Joan Merriam Smith, who retraced the round the world course set
by Amelia Earhart last, presented an Amelia Earhart cover stamp display
(more)
Newsletter •••
7/64-R74
- 11 •
to Fred Rinaldi, assistant supervisor of the World's Fair Post Office
last Friday July lOth, The display will be exhibited at the Post Office
tor the duration of the Fair years.
The 27 year old Mrs. Smith, a leading American Aviatrix, came from
Long Beach, California for the ceremonies and to attend, as guest of
honor, Ninety-Nines Day at the New Jersey Tercentenary Pavilion.
Present also for that occasion were this year•s two Powder Puff Derby
winners, Mary Ann Noah, of Mission, Kansas, and her co-pilot, Mary
Aikins, of Wichita, Kansas.
- 0 -
Melanie Kahane, noted interior designer, addressed a group of
representatives from the Fair's International Pavilions and visitors
in the Pavilion of American Interiors at the World's Fair on the use
of color in home decorating,
She illustrated her talk with examples of color schemes intro-
ducing the audience to many recent concepts in decor such as unusual
color combinations, mixing of patterns, use of felt for wall covering
and integration of ceiling color into the total effect.
- 0 -
Marita Camacho de Orlich, wife of the President of the Republic
of Costa Rica, represented her husband at the official dedication of
the Central America-Panama Pavilion. She expressed a faith in the
future of the Central American Common Market and said that the
Pavilion, where five countries are worlcing together in harmony, typi-
fies the new economic integration of the region. Represented in the
Central America-Panama Pavilion are Guatemala, El Salvador, Honduras,
Nicagagua, Costa Rica and Panama.
Following the ceremonies, Mrs. Orlich was honored at a luncheon
attended by prominent professional women, in the Women's Hospitality
Center-Purex Penthouse, Mrs. Charles Poletti, wife of the Fair's vice
president International Affairs and Exhibits, served as official
hostess and presented Mrs. Orlich with a Un1sphere charm on behalf of
the Fair Corporation and "your neighbors to the North".
- 0 -
(more)
Newsletter ••.•
7/64-R74
- 12 -
A St •. Louts housewife, Mrs. Harry s. Ackerman, accompanied by her
11 year-old son, Andrew, was the lucky 15 millionth visitor to the Fair.
Mrs. Ackerman, surprised and thrilled, was greeted at the Pair's
Gotham Gate by General William E. Potter, Executive Vice President of
the Fair Corporation.
When informed that she was the recipient or $500 worth or sporting
equipment presented by the American Machine and Foundry Company,
builders and operators or the Monorail at the Fatr, she embraced
General Potter and exclaimed, "I've never won anything in my life."
- 0 -
Techniques for reducing an unwritten language to writing were
shown by famed philologist Dr. Kenneth L. Pike in monolingual demon-
strations at the WBT 2000 Tribes Pavilion at the New York World's Fair.
Dr. Pike, president of the Summer Institute of Linguistics at
Santa Ana, Calif., used phonetic symbols to capture the responses or
a Berber tribesman from Morocco to gestures and actions and the dis•
play or simple objects such as stones, sticks, a leaf and a knife.
Dr. Pike said that the translator of tribal tongues must struggle
with sounds and grammatical patterns in which the slightest alteration
ot sound may change the meaning of a word as seriously as from "Lord"
to "devil."
- 0 -
Captain Coggins, commander of the Canadian schooner Bluenose,
presently visiting New York, and also commander of HMS Bounty during
the filming of the MGM picture and the world cruise of the famous
replica, visited aboard his former command moored at the New York
World's Fair Marina.
- 0 -
A varied and exciting list of events has been lined up for the
Fair's Singer Bowl the next few weeks.
Starting Tuesday, July 14, the fabulous Count Baste, "the most
explosive force in jazz," is bringing his world-famous orchestra to
star in a Festival of Jazz.
(more)
Newsletter •••
7/64•R74
- 13 -
Fresh from his performance at the Newport Jazz Festival, the
famous pianist and his sixteen sidemen will appear from 8-9 p.m. The
next hour, 9-10, will feature another jazz great and his combination,
Eddie Condon, in Dixieland music.
On Saturday, July 18, representatives from ten of the countries
participating in "Operation Sail", will untold talents of all sorts
in an "International Hootenany," 6-8 P.M.
These adventurous seamen from a 25-ship flotilla from sixteen
countries who are rendezvousingin New York Harbor, will participate
in choral, guitar, dancing and accordion presentations.
The talented and musical-inclined sailors hail from the u.s.A.,
Argentina, Chile, Denmark, Germany, Indonesia, Italy, Norway, Portugal
and Spain.
On Sunday, July 19, the Ukranian Nationality Day Folk Festival
will hold forth at the Singer Bowl from 3:30-5 P.M., and 7:30-9 P.M.
The following Sunday, July 26, the Bowl will be the scene of a
Christian Science Lecture from 1-6 P.M., and Croatian Nationality Day
Folk Festival, 7-10 P.M.
- 0 -
"After my many visits to the Fa1r, I am still very much enthused
about it," stated Senator Kenneth B. Keating (R-NY), during a recent
visit to the New York World's Fair where he had a busy day visiting
four Pavilions in the space of five hours. He continued," The Fair
is a great show. I hope everyone in New York State will visit it
along with millions from other States and Nations."
Sen. Keating toured the Pavilions of Eastman Kodak, Bell System
and New York State where he admired the exhibits, viewed the shows
and shook hands with other delighted visitors. The Senator climaxed
the day•s activities by participating in the Latvian Nationality Day
Folk Festival at the World's Fair Pavilion.
- 0 ..
World's Fair visitors joined with visiting dignitaries from
Morocco in a public celebration of the thirty-second birthday of
King Hassan II at the Morocco Pavilion recently.
(more)
Newsletter, ••
7/64-R74
- 14 -
In keeping with ancient tradition, all who attended were offered
and dates as a formal expression of hospitality.
Mr, Abdou Elmanjra, pavilion manager, welcomed his excellency
Taib Benhiba, permanent representative of Morocco to the United
Nations, Consul General Fadel Bennani and all visitors to the World's
Fair who wished to participate,
Music and dancing were continuous during the celebration. The
Gnawa, a dance originated over 800 years ago in Guinea and the Gedra,
customary harvest festival dance, were featured, Babrou, a dancer
from Tangiers in the north, offered dates from a tray carried on his
head as he performed.
- 0-
Can a college professor-father of eleven children and his wife
come from California and enjoy a day at the New York World's Fair?
The answer is, yes.
Professor Edgar A. Jones, Jr., a member of UCLA's Law faculty
who is known to the public as Judge Jones of • Day In Court,
flew with the entire clan from California to Detroit where they picked
up the family house trailer, In it they came to the Fair, saw the
Vatican, Ford, and General Motors• Pavilions, took their first heli-
copter ride (Danny, aged 5 months, was the youngest passenger ever on
the WF helicoptor), packed up and left for home, expecting to arrive
there July 28.
11 We wanted to expose the children to the historical roots of
America,
11
said Judge Jones thoughtfully.
- 0-
Carter L. Burgess, chairman of American Machine & Foundry Company
announced that the one millionth passenger had been carried over the
Monorail route at the Amusement Area of the World's Fair.
The company hopes the Monorail will make an important contribution
to transportation 1n this country, especially between cities and their
airports, linking other forms of established transportation, and
various military and industrial uses.
- 0 -
(more)
Newsletter •••
·- 15-
Mickey Mantle led the parade ot prominent athletes vistttng the
World's Fatr this past week. The Yankee slugger was on hand the day
before the All•Star game at Shea Stadium and visited the Amusement
Area. At the Texas Pavilion he drew the lucky numbers in a new give•
away program.
Track and field stars who competed at Randalls Island in the
Olympic Trials were also prominent on the Flushing Meadows fairgrounds.
Among them were: Bernte Rivers, Jim Dupree, Henry Carr and Ulia
Williams,
Bob Hayes, "world's fastest human", who was sidelined during the
tryouts with a leg injury, spent some time with his colleagues at the
Florida exhibit. The Florida A & M speedster termed the World's Fair
1
"the greatest",
Norm Snead, Washington Redskin ace, was sports host at the
Schaefer Center where he signed autographs and discussed football
with visitors.
In conjunction with the World's Fair sports program, the Olympic
Rowing tryouts, singles and eights, were held at the Orchard Beach
Lagoon in the Bronx for three days.
Olympic Fencing tryouts also started at the Fair's Pavilion.
... 0 -
The American Express Pavilion 1a in the New York World's Fair,
but the New York World's Fair is also in the American Express Pavilion,
in a manner of speaking.
The official Fair scale model ts featured in the exhibit, and
with synchronized lighting, narration and special effects, pavilion
visitors can get a tour of the Fair without moving. About 70,000
Fairgoers a week are taking advantage of this "stationary tour,"
- 0 -
"Jump to New York
11
and "Hop to the Fair", first of the World's
Fair Children's record albums, conceived by the musical team of Ruth
and Russ Alben, were released at the World's Fair recently.
- 0 -
(more)
·. · •.·.· Newaletter •••
7/64•R74
.. 16 -
A librarian at the American Library Association Convention in
st. Louie, Mo. recently fed a card into an electronic device to re•
quest tntormatton from a UNIVAC computer at the Library/USA
Information center located in the Federal Pavilion at the Fair.
seconds later he had a 700•word printed report,
The 11ew UNIVAC system., whi.oh can be set up between any two points
linked by telephone lines, ts expected to revolutionize research in
libraries and archives. The demonstration at the Fair was one or many
taking place there in the electronic rteld,
II #
#
U N I S P II E It E 0 tOe I
7/64 .. R89
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F'OR RELEASE: AT NOON, WEDNESDAY, .nJLY 15
ROBERT MOSES
PRESIDENT
July 14, 1964
WORLD
1
S FAIR PROGRAM HIGHLIGHTS FOR THURSDAY, JULY 16
NEW YORK WORLD'S FAIR, J u l ~
7
14 -- On Thursday, July 16, Denmark's
Minister of Trade, Industry and Shipping, Helmar Baunsgaard, and Mrs.
Baunsgaard will visit the World's Fair. Upon arrival at the Fair's
Administration Building at 9:15 A,M,, Mr. Baunsgaard will be greeted
and presented with the silver Fair medallion by Gov, Charles Poletti,
Vice President, International Affairs and Exhibits,
Their tour of the Fair will be confined to visits of the Ford,
General Motors Futurama II, Sweden, I.B.M. and Denmark Pavilions
between 10 A.M. and 12:45 P,M, The party will have lunch at the
Pavilion of Denmark after which they will leave the Fair,
Thursday will also be American Bankers• Association National
Automation Conference Day.
It will be the fourth day of Jamboree Boy Scout Week at the Fair.
The program, to be held all day at the Wonderful World of Scouting
Pavilion, will include live demonstrations of Scouting skills and a
special historical pageant and Indian dences,
Oneida County Day will be celebrated in the New York State
Pavilion with consecutive performances by talented groups from 11 A,M.
to 10 P,M, Among the performers will be the Westmoreland Central
School Show Band; the New Hartford H,S. Chorale; the Rhythm-Lites of
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Uttca, a variety show; the Hamilton College Choir with the Buffers
Octet and Brass Ensemble and the Mohawk Valley Square Dance Associa-
tion.
The Business and Professional Women's Clubs, Inc. will be
Hospitality Hostesses at the Better Living Center's Official Women's
Hospitality Center-Purex Penthouse from 11 A.M. to 6 P.M. At the
Better Living Center's Crystal Palace of Fashion, Seventeen Magazine
will hold a fashion show between 2 and 2:30 P,M.
A Chinese artist, Chen-Chi, wtll meet the public and discuss his
paintings in the Fine Arts Pavilion between 2 and 5 P,M.
Between 2:30 and 3:30 P,M. the Student Nurses Glee Club ot the
East Tennessee Baptist Hospital in Knoxville, Tenn., will perform at
the Tipartllo Band Pavilion. Between 9:30 P.M. and 12:30 A.M. Guy
Lombardo and his Royal Canadians will continue to provide "The Sweetest
MUsic This Side of Heaven" for free public dancing in that pavilion.
Although the exhibits in the Federal and States, Industrial,
International and Transportation Areas close at 10 P.M., entertainment
continues in the Lake Amusement Area until 2 A.M.
# #
#
7/64-R92
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ROBERT MOSES
PRESIDENT
July 15,. 1964
WORLD'S FAIR VISITORS TO GET CONVENTION NEWS FLASHES
NEW YORK WORLD'S FAIR, July 15 -- Visitors to the World's Fair
will receive bulletins of the Republican and Democratic Conventions
just minutes after the news occurs under a new plan for operating the
eleven Communications Arches scattered throughout the Fairgrounds.
The $2.8 million system, operated by the World's Fair Corpora•
tion for General Foods, will receive the bulletins through Time-L1fe
facilities in Manhattan from the conventions both at San Francisoo
and Atlantic City.
Normally the 60-foot arches allot about 32 minutes of each hour
to World's Fair news, with the balance or the hour given over to
general news and sports bulletins. Under the new arrangements a
manual override is tied in with the programmed news to flash news
bulletins of the conventions two minutes after they are received.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
# # #
U H IS PH E R E 011161
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FOR RELEASE: AT NOON, THURSDAY, JULY 16
ROBERT MOSES
PRESIDENT
July 15, 1964
WORLD'S FAIR PROGRAM HIGHLIGHTS FOR FRIDAY, JULY 17
NEW YORK WORLD'S FAIR, July 16 •• Friday will be Odd Fellows U.N.
Pilgrimage For Youth Day; Mercer County Day (at the N. J. Tercenten&ry
Pavilion) and Oneida County Day (N. Y. State Pavilion).
Other items or interest on the Friday agenda include:
France's Miss Universe candidate, Mlle. Edith Noel of Paris,
will fly from Washington to participate in the "Lucky Nur,1ber" drawing
at the U.A.R. (Egyptian) Pavilion, Which will give the winner one
week's visit to Egypt's resort centers. Mr. Mohamed Kamel Ahmed,
U.A.R. Consul General in New York, will preside over the drawing, with
Lionel Harris, Assistant to Vice-President, International Affairs,
representing the Fair.
Famous cartoonists of the Newspaper Comics Council ot America:
Mort Walker ("Beetle Batley" )i Tony Di Preta ("Joe Palooka") and Bob
Lubbers ("Secret Agent Y.-9") Will visit with Bob Dunn at their exhibit
at the Better Living Center, and at their weekly series at the RCA
Pavilion.
Between 6 and 10 P.M., the United Ballroom Council will stage the
1964 New York World's Fair ballroom dancing championships at the
World's Fair Pavilion.
Two service club meetings will be held at the Fair at noon. The
Kiwanis Club luncheon and meeting wt th the Yonl{ers Club as host will
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.. 2 -
be held at the British Lion Pub. A Rotary Club luncheon and meeting
With chapters of Burlington, N. J., 764, host, and Shillington, Pa.,
743, co•host, is scheduled at the Texas Pavilions Restaurant.
Also at noon, the Weir High School Band of Weirton, w. Va,, will
perform at the Tiparillo Band Pavilion; Larry McNear will give a
concert on the Magnavox Organ at the Federal Pavilion, and Richie
Guerin, ex-ICnick bastretball star, will start his weekend tour as
Sports Host at the Schaefer Center.
The New England States Exhibition will present an acrobatic
dancing show, "Dance of the Mermaids", plus a community "Sing Along"
at 1:30 and 3:30 P.M.
The following groups will perform at the second consecutive
Oneida County Day at the New York State Pavilion: the Westmoreland
central School Show Band; the New Hartford H.S, Chorale; The Rhythm-
Lites, a variety show from Utica; the Hamilton College Choir or
Clinton, N. Y.; the Mohawk Valley Square Dance Association and the
Vydelts Rock 'n' Roll group from Bellerose, L. I.
ENTERTAINMENT WILL CONTINUE IN THE LAKE AMUSEMENT AREA UNTIL
2 A.M.
If # #
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ROBERT MOSES
PRESIDENT
July 15
1
1964
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AGED AND DISABLED TOLD TO PLAN WORLD'S FAIR VISIT
NEW YORK WORLD'S FAIR. July 15 --Robert Moses, World
1
s Fair
today applauded the efforts of Comeback, Inc., the only
national organization working solely in the field of therapeutic
recreation, for a brochure they compiled to help the aged and disabled
enjoy their visit to the Fair,
Comeback, whose headquarters is 16 West 46th St,, New York City,
titled the handy 31-page booklet,
11
Suggest1ons f'or the Greater
Enjoyment or the world's Fair," It is addressed to the "aged and dis-
abled, their families and friends", and is available i'or 25 cents by
writing to Comeback, Inc.
In compiling the brochure. several doctors and members of the
Comeback staff visited the Fair over a period of weeks and noted those
facilities available to the disabled and aged visitors, Special note
was made of' wheelchair rentals, ramps to pavilions and other facili-
ties which favor the disabled,
Advised the writers: "One has a tendency to cover too much on
the first visit, ao take it easy. Note some of the places that won't
be a problem f'or you ••• plan to visit pavilions that are near to each
other."
Disabled drivers should come early and park close to the entrance
gates. Only Gate No. 1, the entrance from the IRT and Long Island
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Rail Road, has a long ramp entering the Fairgrounds, all other Gates
are at street level, it was noted.
Wheelchairs may be rented at Gates one, three, four, and seven.
Reservations for such rentals may be secured by calling AR 1·3737 a n ~
special discounts are available for those who furnish proof that a
Wheelchair 1s required.
The physical characteristics of each pavilion are a special fea•
ture of the brochure, noting such facilities as ramps, rest rooms,
elevators, telephones, etc., making it vital to the aged and disabled,
a help toward their full enjoyment of the World's Fair.
# # #
(
7/64•R91
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ROBERT MOSES
PRESIDENT
July 15, 1964
NEW YORK WORLD'S FAIR, July 15 The Singer Bowl at the World's
Fair is rapidly becoming a new popular "showcase of stare" in the
New York area.
In the past two weeks alone, such top entertainment personalities
as Louts "Satchmo" Armstrong, Roberta Peters or the Metropolitan Opera,
Count Baste and his internationally-famous orchestra, singer Tony
Bennett, Eddie Condon and his jazz All-Stars, blues singer Jimmy
Rushing, comedian Joey Adams, Robert Alda, comic Joey Ross, and Horace
McMahon have appeared tn the 15,000 seat theatre for
free entertainment at the Fair.
Among others who have attracted large audiences to the Singer
Bowl are the Harlem Globe-Trotters; folk singer Jean Ritchie as the
star of a "Hootenanny" that featured among others the Grandison
Singers and the Irish Ramblers; Antontno Rocca, the uncrowned heavy-
weight wrestling champion of the world, and many young athletes who
won a chance at Olympic stardom in trials staged in the Bowl.
In addition, the Singer Bowl became an international news date-
line with the appearance of President Lyndon B. Johnson on two occa-
sions at which he addressed overflow crowds.
Former President Dwight D. Eisenhower also made a special trip
to the Singer Bowl to speak to 15,000 IBM employees as the climax of
IBM Day at the Fair.
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10 Columbus Circle, N.Y.C.
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ROBERT MOSES
PRESIDENT
July 16, 1964
NEW YORK WORLD'S FAIR, July 16 -· What is a Fair to those who
see it with their ears, with a sense of touch or through the eyes ot
a friend?
Today Ruth Askenas and Marian Hillman left their Seeing EWe dogs
wtth thetr vet and, as guests or Robert Moses, toured the World's Pair
to see tor themselves all the wonders they had heard about on the
radio.
"It makes you feel young again -- the spaciousness, the happy
crowds, the sound of fountains, scent of flowers and trees and the joy
you can sense in the air," was the comment of the visitors.
Mostly, however, there was a wonderment that so much had been
created in so short a time.
With Mrs. Hugh DeHaven of Old Lyme, Connecticut, a friend Of
thirty yaar.s &nd a member of the Protocol staff to describe the
exh1bitR, :.;oured of the pavilions.
PepGi-C;:.,J.a ••·
11
Fairy Land, you get the feeling Of the
language of each country as you go by in the beat r!de."
General Motors -- "Tremendous, hearing the: nar:r.nt:ion
by Alexander Scourby whose voice we know from our talking
books was like meeting an old friend."
Spain -- "A delightful woody smell, wonderful music."
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10 Columbus Circle, N.Y.C.
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General Electric -· "Fasc tnattng theatre recreating ._
mood ot eaoh generation and women•e role in the hou•••
the dogs touched our heart stl'ings -- we •re ao dependent on
ours.''
Vatican ·- "Most impressive, the background ot Gregorian
chanting creates an atmosphere or sanctity.
One or the highlights of their day was the opportunity of'
personally meeting Mr. Moses whom they described as "warm, democratic
and dynamtc,"
The women with their dogs, Nadja and Topsy live in Manhattan.
Both work, Miss Askenas as a Supervisor or the Speakers Bureau at the
Lighthouse tor thf Blind, and Miss Hillman as a transcriber tor
Dictaphone Corp. 'rheir friendship with Mrs., DeHaven dates back to
1934 when Mrs. DeHaven a theater group t'or girls
at the Lighthouse. "We eal'ned mon•y our first Seeing Eye
dO$. lrlth performances ,taged as DeH!iven Group. n
Both Miss Hillman and Miss advise the blind to tour the
' '
Pair with a sighted individual, one WhQ c:an describe things
vividly and quickly. "You can do it on your own -- there is enough to
hear and feel and smell, but you gain so much more when you can see
through the eyes or a friend."
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POR IMMEDIATE RELEASE
ADDITION TO CALENDAR POR FRIDAY, JULY 17
ROBERT MOSES
PRESIDENT
July 1964
NEW YORK WORID'S FAIR, July 16 -- Quy Iomba:rdo, whose "Sweetest
MUsic This Side or Heaven" has entertained music lovers through the
years, will be given a "Day" at the World•s Fair on FridB.f• July 17.
The ceremonies attending the "Lombardo Day" will begin with a
luncheon at the British Lion PUb in the International Area. At 2:30
P.M. Paul Lavalle and the Cities Service World's Pair Band or America
will serenade Iombardo at the Uniaphere. The next stop will be the
Spanish Pavilion where Quy and "Miss Around the World in So Days" will
be feted by Spanish singers and other entertainers.
will crown "Miss Around the World in 80 Days" at the
India Pavilion at 4 P.M. and both will be bedecked with jewels and
precious stones during the ceremony.
The Hong Kong Pavilion will measure Guy for a Mandarin cape and
hat and fit the "Queen" of the show tor Chinese attire at 4:45 P.M.
The Hollywood, U.S.A. Pavilion will be the final stop of the
afternoon program for Lombardo. the maestro will be presented
with an official World's Fair medallion by a Fair Official. An
impression or Guys baton will be imprinted in concrete at the ceremony.
The evening activities will start at 8:25 P.M. on the stage or
the Marine Theatre at Jones Beach where Dan Grossi, president of the
Press Photographers Association, will present Lombardo with an award.
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10 Columbus Circle, N.Y.C.
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IDmbardo will return to the World's Fair at 9:15 P.M. where he
will hold his usual program of music, with Roberta Sherwood, well
known singer, the mistress of ceremonies for the evening.
Between 9:30 P.M. and 12:30 A.M. Lombardo will receive the follow-
ing awards:
A gold Yale achievement key from Yale and Towne Corporation; a
gold record rrom Decca Records tor the great number or hit songs
played by the Royal Canadians; an award from Local 8o2, Musicians•
Union; a "Good Guy" award from the Long Island Recreation Association
tor bringing family entertainment to Long Island as exemplified by his
current production, "Around the World in So Days," at Jones Beach,
and a gold humidor from General Cigar in recognition for his
t1on to ruusio.
Lombardo and his Royal Canadians will play music selections for
dancing, as usual.
# # #
7/64-Rl02
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FOR IMMEDIATE RELEASE
-
ROBERT MOSES
PRESIDENT
July 16, 1964
- WF 4-6531
- WF 4 - 6 5 L ~ l
- WF 4-6543
NEt1 YORK \'TORLD' S FAIR, July 16 -- Mrs • Rhoda Costella of
655 Haws Avenue, Norristown, Pa., became the 16 millionth
visitor to the New York World
1
s Fair as she passed through the
Peter Stuyvesant Gate (No. 3} in the Fa1r
1
s Transportation Area
at noon today (Thursday).
Accompanying her was a friend, Mtss Florence Ruth, of
5450 North Warnock Street, Philadelphia, Pa.
The ladies were greeted upon entering by William Berns,
Fair Vice President for Communications and Public Relations,
and Guy Tozzoli, Director of the World Trade Department ror
the Fair.
"I'm so excited. This is the first time anything like
this has happened to me," exclaimed Mrs. Costella.
The ladies will be taken on a v.I.P. tour of the General
Motors, DuPont, General Electric, Coca-Cola and Johnson's wax
Pavilions, and will dine at the Texas Pavilions Restaurant.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
# # #
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INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
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FOR RELEASE: AT NOON, FRIDAY, JULY 11
ROBERT MOSES
PRESIDENT
July 16, 1964
WORLD'S FAIR PROGRAM HIGHLIGHTS FOR SATURDAY, JULY 18
NEW YORK WORLD'S FAIR, July 16 -- ceremonies and presentations
aboard the square-rigged shiP HMS Bounty at the World's Fair Marina
at 8 A.M. and a "Hootenanny" at the Singer Bowl starting at 3 P.M.
will highlight "Operation Sail Day" at the world's Fair on saturday
(JulY 18),
Some 2,500 windjammer sailors and captains will start the day•e
activities at the Bounty where the 24 Masters will be awarded honorary
captaincies of the Bounty tor "stimulating interest in sailing
vessels."
The ceremony will be followed by a tour of the 118-toot replica
used in the movie, "Mutiny on the Bounty."
The "Hootenanny" at the Singer Bowl, with free admission to Fair•
goers, will be emceed by Herb Shriner. The cadets manning the ships
in "Operation Sail11 will provide the talent for the "Hootenanny" in
which ten countries will be represented,
The United States, Argentina, Chile, Denmark, Germany, Indonesia,
Italy, Norway, Portugal and Spain will be represented in the variety
program. The coaat Guard Band, the Eagle-Folk Trio and the Navy steel
Band will represent the United States. Bands, vocal groups, dancers,
accordion and guitar performers will represent their respective
countries in the gigantic entertainment program which will continue
until 5 P.M.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
(more)
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Saturday will also be Bay City (Michigan) People To People Day;
Christian Endeavor Day; DuPont Day {"Prettiest Legs at the Fair"
contest); Trenton Day (N. J. Tercentenary Pavilion) and Barber Shop
Quartet Day (N. Y. State Pavilion). Fitchburg, Mass., will celebrate
its day at the New England States Exhibition with a drum and bugle
corps and a troupe or gymnasts on New England's Village Green at 1:30
and 3:30 P.M.
The Coral String Band of Elizabeth, N. J., a precision-marching
and banjo-playing group of 76 musicians, will march, strut and play in
Bourbon Street at 6 and 10 P.M.
Trumpeter Maynard Ferguson, and guitar-playing carl Holmes and
The Commanders will alternate between 7 P.M. and 2 A.M. as the enter-
tainment presentation at Danceland in Bourbon Street.
Eighteen hostesses representing international and industrial
pavilions at the World's Fair are the lucky finalists in the "Prettiest
Legs at the Fair" contest from which a winner will be picked by stage,
screen and supper club stars Carol Lawrence, Jean Pierre Aumont and
Jack Cassidy in front of the DuPont Pavilion at 10:30 A.M.
From 11 A.M. to noon, there will be a daily "Aloha Hawaiian
Camera Day" at the Pavilion or Hawaii where visitors are permitted to
take pictures of the fashion show, unusual features or the pavilion,
such as the ancient village, native lear-weaving and pot-pounding.
A special platform has been erected tor the camera fans.
The Society for the Preservation and Encouragement of Barber Shop
Quartet Singing in America will hold forth at the New York State
Pavilion from 11:30 A.M. to 9 P.M. Various quartets will perform with
an all-performers mass chorus at the end or the show.
The Flatbush Christian Church or Brooklyn will be the host church
at the Protestant and Orthodox Center. The Rev. Maurice A. Fetty is
Pastor.
Guy Lombardo and his Royal Canadians will be at their usual spot,
at the Tiparillo Band Pavilion from 9:30 P.M. to 12:30 A.M. for free
public dancing.
ENTERTAINMENT IN THE LAKE AMUSEMENT AREA CONTINUES UNTIL 2 A.M.
# #
7/64·Rl03
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11
NEW YORK WORLD'S FAIR 1964·1965 CORPORATION
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NEW YORK WORLD'S F A I R ~ July 16
ROBERT MOSES
PRESIDENT
July 16, 1964
Nearly 100 of the nation's top
men and women paddlers will compete in the World's Fair Canoe Champion-
ships, sponsored by the American Canoe Association, at Flushing Meadow
Lake on the World's Fair site this Sunday (July 19). Admission to the
races in one of the oldest competitive sports in America (1880) will be
free to Fa1rgoers. Starting time is l P.M.
According to an announcement today by Fair Sports Director
William Adams, former Olympic stars and present national champions
will be among those representing more than fifteen clubs from at least
seven states in fourteen competitive events.
From Chicago, Ohio, Michigan, Washington, D. c,, Massachusetts,
Connecticut, Pennsylvania and the metropolitan area of New York and
New Jersey will come single-bladed (canadian style) and double-bladed
(Kayak) entrants. All races will be over the 500-meter distance. The
races will serve as tune-ups for the Olympic tryouts to be sponsored
jointly by the World's Fair and the New York City Parks Dept., at
Orchard Beach Lagoon, Bronx, on Sept. 12-13.
Sunday's schedule calls for one-man, two-man (tandem} and four-
men single and double-bladed races for both juniors (those who haven't
scored in nationals, North Americana and Olympic tryouts) and for
seniors in the men's competition. The women will participate in single
and tandem double-bladed championships. The War Canoe test, in which
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10 Columbus Circle, N.Y.C.
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crews of eight and a coxswain compete, should furnish plenty of excite-
ment following the title teats.
Adolph c. Springel, Paddling Chairman tor the World's Fair
championships, discloses that Eric Feicht, Olympic canoe coach, will
serve as Chief Officer for the Races.
Frank Havens of the Washington, D. c. Canoe Club, a gold medalist
in the 1962 Olympics in the Canadian singles over 10,000 meters, and a
m.ember of Uncle Sam
1
s Olympic teams four times, will take part in the
single•bladed race. He then will pair with Dennis Van Volkenberg in
the tandem single-blade, which they are favored to win.
Other outstanding paddlers, who will be seen in action at Flushing
Meadow Lake include: Ken Wilson, Inwood cc., member of the last two
u. s. Olympic teams; Jimmy O'Rourke, Yonkers cc, national single-
bladed kingpin; Miss Marcia Jones, Niles CO (Michigan), national
double-bladed ~ y a k champion, and the Misses Francine Fox and Gloria
Perrier, Washington, D. c., who will seek to capture the tandem event.
The New York A. c., Yonkers co, Wanda CO (N. J.), Inwood cc,
Sebago CO (Bklyn), Columbia CO (Conn.), Samoset CC (Boston),
Cochituate CO (Mass.), Philadelphia CC, Washington (D. c.) CO, Potomac
CO (Washington, D. c.), Niles CO (Mich.), Michigan State University
CC, Turkeytoot Kayak Club {Hudson, Ohio) and Lincoln Park Boat Club
(Chicago) will be among the clubs represented at the World's Fair
canoe championships.
# # #
. if
/n the New York.City Pavilion, just west of the view in the model. Without a Pharaoh's manpower
Uni&phere, lies one of the most fascinating-and least resources, Mr. Lester divided the city's buildings into
at the World's Fair: An elaborately three classes to get his model built. In one category
magnificently scaled model of New York City were New York's 47,000 tenements, 75,000 brownstones
itself •. Fl'OJR the southernmost tip of Staten Island to and-count 'ern-500,000 private homes (ranch-type,
the farthest reaches of the Bronx, every bridge, hous- semi-detached, etc.); all these models were more or
. ink project. private home, hotel, tenement, church, less mass produced, many of them by injection-mould-
hoSpital, !lkyscraper, dock, museum, street, park and ing on a production line. The second category consisted
within New York City limits is faithfully of structures with an important degree of uniformity.
reproduced on a scale of 100 feet to the inch. Churches, for example, could be divided into two basic
For just a diine, visitors to the pavilion can board types, those with single and double steeples, and,
a moving gondola that simulates a helicopter flight as within these groups, into .small, medium and large.
-it moves round the tS,OQO-square-foot model. For one These were cast in epoxy. In the third category fell
New Yorker, straining .for n glimpse of his own block the 100,000 structures in New York that arc so unique
as well as. the whole city, the six-minute ride was not -skyscrapers, museums, cathedrals, hospitals-that
long enough. But at the end of the rirle, the moving short cuts were unthinkable. Every one of these 100,-
gorido1a rises to a balci>ny where, debarking at a simu- 000 was hand-made from plexiglass.
The model was built in 300 sections, each 4 feet IJ)'
10 feet, and mounted on a platform three feet high.
(The height permits electricians to get under it and
adjust the lights.) As administrator and prime mover
of the exhibit, Newbold Morris made certain that the
city's 9,000 acres of park land, li.3 per cent of the total,
are conspicuous in the model. The vivid green park
sections are treated with a special type of paint that
remains luminous even when the rest of the model is
blacked out.
lated 9,000 feet, the visitor can stand as long as he
likes to atudy the awesome view ne has there of five
boroughs, two rivers and a bay. Indeed, he can spend
simulated.days and nights there; the model grows dark
,Periodically and is animated with many hundreds of
·twinkling lights.
The model was built at a cost of $800,000 by
Raymond A. Lester Associates, of Thornwood, N. Y.,
at the suggestioJ.l of Parks Commissioner Newbold
Morris. It is up to date as of January 1, 1964. (Ray-
mond Lester guesses it would take five men working
nearly a month to keep up with the amount of new
building in New York each year.)
It took 30 men three years to construct the model.
By far the hardest part of the job, according to Mr.
- · Lester, was the labor involved in gathering in forma-
- ·tion.. In addition to maps, aerial photographs, and
architects' plans, they depended- on almost daily obser-
-vations (especially of Manhattan) to stay current.
Their -work produced all sorts of staggering num-
bers. Thero; A\tC a tota\ of 835,000 buildings in N cw
Y.ter repo_rts, and that is the number on
Mr. Morris hopes to keep the model in the New
York City Pavilion (where it occupies space used
in non-Fair years as a roller-skating rink) until space
can be found for it as a permanent exhibit, perhaps
in the projected Civic Center in lower Manhattan.
Already it has been Jllanners;-!.'Notll>.ng
ago," Raymond Lester said, "Paul Screvane sat down ·
in the Hudson River"to-take-a sight· on some -East Side
housing." The view the, President of the City Council
had from there-the accuracy of the model notwith-
distorted: no smoke, no noise,
no cars, no litter, no people. ,'II
Model City
by John Molleson
)
I
..
l
(:
\
set seems to have been designed as a compromise for
readings by Sir John Gielgud and Shelley Berman.
On the first afternoon of the present session, the
paunchy figure hastened out from the wings and
without a word of greeting, plunged into a description
of the Bar exam. (One young man gave two or three
tentative claps, hut it clearly wasn't that sort of occa-
sion.) The Bar is a two-day test, 9 to 5 each day.
There are six essay questions in each part, and 120
right-or-wrong questions. The first twenty arc mul-
tiple choice, worth, 2,\1 points apiece; of four possi-
bilities, two arc obviously absurd; the other two, the
troublesome ones, differ only on very fine points.
There are also cluster-type problems-a set of facts
and questions about them, as well as true-
false tJUcstions on a principle of law.
Then, too, there is a Uth essay tJUcstiun, hasctl
on the Canons of Ethics, ''which we won't cuver."
This question is not graded, t·xcept in nip ami tuck
cases, but if you don't answer it, you can be failed.
"So if/you run out of time, briefly note that you ran
out of time to show you aren't taking it lightly. If
you don't know the answer, and it involves a lawyer
or a law clerk, my suggestion is hang the bastard.
Then they only say you've been too ethical."
· eAmuch-thumbed and scribbled-upon copy of the
Cit!il Practice Law and Rulcs-"the daddy of them
all, the father of the country, just like George Wash-
ington"-lies ·open on the little table during the lec-
tures on procedure. "You come up against a judge
who is operating without jurisdiction. Awright, go to
daddy. What does the old man say about someone who
is doing such a terrible thing?" Professor Sparacio
sweeps through the Rules like a power lawn mower,
pulling up short occasionally at a rough patch: "A
very important Subdivision E changes the rule in a
good many cases." "Two-oh-fivc naturally is very
important." "Remember this one: A to con-
strue a will must be brought on by an order to show
cause in the Supreme Court and only in the Supreme
Court if no proceeding therefore is pending in the
Surrogate Court."
The microphone clipped round his neck permits
the professor to escape the little table, and he makes
use of the freedom. He waves, he bends, he plucks
off his glasses and jabs with them. When he has a
special point to make, he moves to the front of the
stage and seems about to lurch at the first row. "If
they ask you, 'Is an action for pantygirdlcoo'-what-
ever that is, you don't have to know-'institutcd by a
summons?' the answer is Yes. Any action for any-
thing is instituted by a summons.''
. His voice is husky, tough in the Brooklyn man-
ner; in his mouth, "ccrtiorary" sounds like the family
next door. His language is expressive. When, for
the sake of instruction, he presents an untenable ar-
gument, he counters it with "Chapeau, brother," which
he translates privately as "In your hat." Or Clli ti
pare ca cia it which means \Vhatdyathink, anyhow?
Como si chiama means thingamajig. His students don't
know quite what to make of these phrases the first
day, but after a few sessions they catch on
His technique is to read out the trade-magazine
specifications of a statute, restate them in simpler,
more picturesque language, then restate them again
and yet again, until they arc crystal-clear to the jani-
tor passing through. If it is a particularly compli-
cated or test-prone provision, he promises: "\V c'll
hit that again." He turns a bewildering paragraph
on a statute of limitations into a simple rule: "Re-
member this: Never do the statutes cut down your
allotted period of limitations. Sometimes, they give you
" . . . Nearly one-third of the law-
sf'lwol graduates iaki11g the Bar exam
this 'lueek knO'lu Charles Sparacio,
'lolw uses the bawdy joke and the mild
cuss to get down to basics
,
'
more time. Never less." He salts legal phraseology
with colloquialisms. "The action was tried as an
equitable action, but the jury brought in a finding
for the plaintiff of $2,000. The jury goofed."
His stock of slightly different ways of making a
given point is full to overflowing. "Supreme Court
judges arc assigned to their jobs by the Appellate
Division. Just as in the first, second, third semesters
you're assigned subjects and classrooms, so the judges
assigned subjects and rooms. When a judge has
a had record, they make him clean the toilets."
He goes always from the general to the specific.
''\Vh<'never you make a motion, keep this in the back
of your crock-you should set forth the jurisdictional
facts. In one case the complaint alleged the plaintiff
was induce<! to enter into a contract because the de-
fendant ma<le false material representations concern·
ing' the 0\\'lll'I'Ship of rea) Jli'Opt:rty. ,\wright. flut
when, what day? Where? To whom? What did he say?
What words did he use?"
He draws liberally on a fund of easy-to-remember
cases, some from previous Bar exams. To elucidate
the nature of a summary judgment, he tells of two
men who made wills. "One fellow said: 'I am going
to Europe and I am going to return. If I do not re-
turn, this is my will.' Awright. Clearly a conditional
will. The other fellow said : 'I am going on a trip
abroad. This is my will.' Now what did he intend
by that language? Was it conditional, or merely ex-
pressing that which induced him finally to make a
"ill' The motion fur 'ununary judgment was denied;
it was a trya!Jle case."
Now and then he offers a joke which coming
from someone else might seem donnish. Describing
the predicament of the young man in a paternity pro-
ceeding who was only one of many intimates of the
unwed mother, he says: "The court applies the law
of negotiable instruments: If you can't get the maker,
get the endorser.''
:J/: impresses upon students that to establish a case
of rape, you have to prove that the female resisted
to the utmost. "This is the kick-bite-scratch-scream
rule. It can't be a question of your lips tell me No-No,
but there's Yes-Y cs in your eyes.''
Although he confesses to being tone-deaf, he is
conuuctor of the law school glee club, which gives
him a chance to turn legal concepts into Calypso,
as in ''Shelley's Case":
IYhcn a remai11da }'Oil did create
To tl1c heirs of 11 tcucmt of a life estate;
Tile lcucwt look 1111 in-ta-cst therein
Because of legal shcllalli!Jall.
From time to time he rouses his students with,
"Xow look ... what's this question about? It's an
dective vou didn't have in school? You were absent
that day-?" He never lets them forget why they are
at the Academy of "You've got to he careful
ahout this on the multiple choice." He never takes
them so far out into the ocean of law that they lose
sight of the rock of the coming exam. "When they
ask you the qucstion-'May a judge sign an order
to show cause outside of his district?' ... Certainly
he may. lie's acting as a judge out of court.''
At least 12 persons, clerks in law offices, who
never attended law school have passed the Bar after
sitting in on Professor Sparacio's course. "If you gave
me a hundred average kids, in time I could get them
all through the Bar. If they don't make it in July,
all they do is come hack and nine out of 10 chances
they'll make it in December." .11
7/64·Rll5
UIIIIPHERE
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NEW YORK WORLD'S FAIR 1964·1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"
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EOR IMMEDIATE RELEASE
- WF 4-6531
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ROBERT MOSES
PRESIDENT
July 17, 1964
WORLD'S FAIR PROGRAM HIGHLIGHTS FOR MONDAY, JULY 20
NEW YORK WORLD'S FAIR, July 17 -- Monday at the Fair, a day which
has consistently proved to be one or the most popular of the week from
the attendance standpoint, has been designated as "Boeing Supervisors•
Club Day", "South Bend Lathe, Inc. Day
11
,
11
Mercer county Day", and
"Franklin county Day".
The Franklin county Day program at the New York State Pavilion
will get under way at 11:30 A.M. when the Chateaugay Central School
Band gives the first of its four concerts. At noon, the St. Regis
Mohawk 4H Club performs Indian Dances and repeats these dances three
times throughout the day. Paul Smith's College Woodmen's Team will
demonstrate sawing, chopping and peeling wood, three times, and The
Swinging 20 from Franklin Academy, will also perform three times at
scattered intervals. The Emanons, a rock 'n' roll group featuring
Beetle songs, will perform at 1:30, 4 and 8 P.M.
At 10 A.M. the Southern Illinois University Alumni Association
will hold ceremonies during which President Delyte w. Morrie will
present books to the Illinois Pavilion's library. Former Senator
R. G. Crissenberry of Illinois, will also speak on "Lincoln Land."
The third floor of the Pavilion of American Interiors will house
the opening of an exhibit by the Ward Furniture Manufacturing Co.,
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
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entitled "Beauty and the Budget". The two-room exhibit will be in a
fantasy forest setting in which Beauty (the princess) and the Budget
(the prince) depict the story of good furniture design at moderate
prices.
At 11 A.M. the Chunky Corp. will sponsor a ceremony awarding a
year's supply of candy and a replacement dog to Peter Ormand, an 11-
year-old boy who aided in the return of a lost dog to its California
owner. Jack Sterling of CBS, and Alvin Erlich, Executive Vice
President of Chunky Corp., will participate in the ceremony.
The United Cerebral Palsy Association will be Hospitality
Hostesses at the Better Living Center's Official Women's Hospitality
Center-Purex Penthouse.
The noon Rotary Club luncheon and meeting at the Texas Pavilions
Restaurant will be hosted by the Rotary Club of Port Washington, N.Y.,
725.
The Federal Pavilion will present an afternoon program that will
feature the Nebraska-Wesleyan University Concert Choir at 2 P.M.; the
Beni-Kedem Shriners Band of Charleston, w. va. at 4 P.M. and a calypso
band presented by the Afro-Arts Council of New York at 6 P.M.
Modern and folk dance routines will be performed at the New
England States Exhibition by the Sally Zyla Dance Studio of Manchester
N. H. at 1:30 P.M.
The RCA Pavilion will feature "Steinway's Concert in Miniature",
a Color Central aeries featuring Olegna Fuschi, pianist, at 2 P.M.,
the CARE presentation of "Excursion to Korea" at 6 P.M. and the color
taping of a fashion show, "Day in Hawaii", sponsored by the Hawaiian
Pavilion at 8 P.M.
The Tiparillo Band Pavilion will host the Ansar Temple Band of
Springfield, Illinois in concert at 7:45 P.M. and the Beaverbrook
Music Camp concert from Pocono Pines, Pa. at 2:30 P.M.
ENTERTAINMENT CONTINUES IN THE LAKE AMUSEr.ffiNT AREA UNTIL 2 A.M.
# # #
7/64•Rll4
UNISPHERE
01861
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
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FOR IMMEDIATE RELEASE
ROBERT MOSES
PRESIDENT
July 17, 1964
NEW YORK WORLD'S FAIR, July 17 -- "A day never to be forgotten,"
was the way Guy Lombardo summed up the whirlwind of activities that
marked his "Day" at the World's Fair today {July 17).
Fair President Robert presented the maestro with a World's
Pair Silver Medallion for "his contributions to the entertainment,
musical and sports worlds.
11
Lombardo then toured the various pavilions of the countries that
were visited by Phileas Fogg, star of his Jones Beach show "Around the
World in 80 Days."
TWo stars of the Jones Beach show, Passepartout {Robert Clary)
and Lou (Jane Laughlin) accompanied Lombardo to the Spanish
Pavilion, India and Hong Kong, where Guy was feted. At the Hollywood
Pavilion, his baton was immortalized in concrete.
Lombardo then hustled off to the Marine Theatre at Jones Beach
to receive a plaque from Dan Grossi, President, of the Press
Photographers• Association, for
11
his role in making photographic news
tn entertainment and sport."
Soon after this presentation, Lombardo left by helicopter for the
World's Fair, where his usual evening stint at the Ttparillo Band
Pavilion was highlighted with five other citations.
The Yale and Towne Corporation gave him a gold Yale achievement
key; Decca Records presented him with a gold record for the great
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10 Columbus Circle, N.Y.C.
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7/64 .. Rl14
number ot hit songs played by the Royal Canadians; Local 802,
Musicians• Union, gave him a plaque for his "encouragement ot live
music"; the Long I•land Recreation Association presented him with the
"Good Guy Award" for bringing family entertainment to Long Island as
"exemplified by his 'Around the World in 80 Days, •" at Jones Beaoh and
General Cigar presented him with a gold humidor for his "contributions
to music."
# # #
7/64-Rl07
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FOR FsELEASE: AT NOON, SATURDAY, JULY 18
ROBERT MOSES
PRESIDENT
July 17, 1964
WORLD'S FAIR PROGRAM HIGHLIGHTS FOR SUNDAY, JULY 19
NEW YORK WORLD'S FAIR, July 17 ·- Five important "Days" will be
celebrated at the World's Fair on Sunday, July 19:
Lutheran Day will be marked by special programs both at the
Protestant-Orthodox Center and the World's Fair Pavilion; Nebraska
State Day will be celebrated by the visit of Governor Frank B.
Morrison; Ukrainian Nationality Day Will have a special program ot
events at the Singer Bowl; Mercer County Day will be celebrated at the
N. J. Tercentenary Pavilion; and Port Town-Rye City Day
will have its program at the New York State Pavilion.
Nearly 100 or the nation's top men and women paddlers will com-
pete tn the World's Fair Canoe championships, sponsored by the American
Canoe Association, at Flushing Meadow Lake on the World's Fair Site.
Admission to the races in one or the oldest competitive sports in
America (1880) will be free to Fairgoers. Starting time is 1 P.M.
Sunday is also the beginning or Shrine Week at the Fair. TWo
hundred thousand members of the Ancient Arabic Order or the Nobles of
the r.fystic Shrine of North America, in their fezzes and Middle Eastern-
style regalia, are expected to swarm over the World's Fair during
their annual convention, July 19 through 25, in New York City, Since
all Shriners are Masons, their headquarters will be the Masonic
Brotherhood Center.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
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7/64-Rl07
MUscular Dystrophy Associations of America, Inc. will benefit from
the proceeds or the marathon rock 'n roll show which will start at noon
and continue until 10 P.M. in the Cavalcade of custom Cars exhibit at
the Transportation and Travel Pavilion.
Lutheran Day begins with Sunday morning worship at 11 A.M. in the
Protestant Orthodox Center Theatre, led by the Host Church, St. John's
Evangelical Lutheran Church of the Bronx, Rev. Jack H. Traugott,
Pastor. At noon in the Court of Christian Pioneers, the Ancient Ftte
and Drum Corps of Good Shepherd Lutheran Church, Plainview, L. I. will
present a musical program. At 12:15 P,M. at the Center, eight of the
thirty-tour pylons presented by members of the Lutheran Church will be
dedicated. A brief worship service led by Rev. Traugott Will be held
in the Center's Theatre at 4 P.M. The St. John's Evangelical Lutheran
Church Choir will sing, and Mr. Irwin Juslin will give a brief piano
recital. The main portion of the day's activities, The Lutheran
Festival, will take place at the World's Fair Pavilion from 7 to 10
P.M. Three national Presidents or the various branches of the Lutheran
Church will be among the speakers.
Gov. Frank B. Morrison and his official party will arrive at New
Amsterdam Gate (No. 2) at 1:30 P.M. for the celebration of Nebraska
State Day at the Fair. From 2:15 to 5 P.M., Nebraska Day programs at
the T1parillo Band Pavilion will feature singing and dancing by the
Nebraska Wesleyan University Choir and the Scottsbluff High School
Band. At 5 P.M. the Governor and his party will attend a reception
and dinner at the Pan-American Patio, in the Industrial Area.
Chinese artist Wang Chi-yuan will present his art at the RCA
Pavilion from 11 A.M. to 12:30 P.M. and demonstrate the techniques of
Chinese painting at the Pavilion of the Republic or China from 2 to
5 P,M. and again from 7 to 9 P.M.
Senator Kenneth B. Keating of New York will visit the Better
Living Center from 1:30 to 3:15 P,M, and then go to the Singer Bowl
for the Ukrainian Nationality Day Folk Festival.
Richie Guerin will be the official host at the Schaefer Center
from noon to 3 P.M.
(more)
7/64•Rl07
- 3-
Bourbon Street will offer a full program of Dixieland and Jazz,
plus a South Seas Review; from 4 to 7 P.M., the Tat Sisters will
present their South Seas Review in Danceland; from 7 P.M. until 2 A.M.,
Maynard Ferguson and his band will alternate with carl Holmes and The
Commanders. Instrumentalists will play at Jazzland from noon until 7
P.M. when the Dukes of Dixieland move in, alternating with the Al
Morrell Trio and Lea Demerle until 2 A.M. The Bistro along Bourbon
Street features the Bob Kay Trio from 9 P.M. until 2 A.M., and next
door at The Balcony, the Oheertones will entertain from noon to 7 P.M.
when the Bobby Green Trio take over and play until 2 A.M.
At the New York State Pavilion the program will begin at 10:30
A.M. and continue through 10 P.M. It will include rook •n• roll,
instrumental groups, choral groups, drum majorettes, tap and ballet
groups, a pantomime duet, and a company of twirlers.
Guy Lombardo and his Royal Canadians will play for tree public
dancing trom 9:30 P.M. to 12:30 A,M. at the T1par1llo Band Pavilion.
Although the exhibits in the Federal and States, Industrial,
International and Transportation Areas close at 10 P.M., entertain-
ment continues in the Lake Amusement Area until 2 A.M.
# #
7/64-Rl08
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ROBERT MOSES
PRESIDENT
July 17
1
1964
SHRINE WEEK AT THE WORLD'S FAIR JULY 19·25
NEW YORK WORLD'S FAIR, July 17 -- Two hundred thousand members
ot the Ancient Arabic Order of the Nobles of the Mystic Shrine of
North America, in their fezzes and Middle Eastern-style regalia, are
expected to swarm over the World's Fair during their annual conven-
tion, July 19-25, in New York City. Since all Shriners are Masons,
their headquarters at the Fair will be the Masonic Brotherhood Center.
The oldest Masonic treasure on eXhibit at the Masonic Pavilion
is the famous Regius Poem, w r ~ t t e n in 1390, when King Richard II
reigned in England. The newest exhibit 1s a pictorial display of the
latest Shrine project -- Children's Burns Institutes -- at Boston,
Galveston, and Cincinnati. These join the 17 hospitals for Crippled
Children supported by the Shriners, whose slogan is "Fun and
Philanthropy."
Many of the 300,000 Masons in New York State will help to
celebrate "Shrine Day" at the World's Fair on July 23. The Shriners
from 167 Temples will march through the Fairgrounds to Shea Stadium,
home of the New York Mete which seats 55,000 persons, for a grand
finale.
The public is invited to watch the colorful spectacle of Shrine
drills, horse patrols and marches, and to hear the Oriental, brass and
kiltie bands and the drum and bugle corps. Tickets at $2 will be on
aale at the gate of Shea Stadium.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
# # #
7/64-Rl06
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NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
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t'IF 4-6543
ROBERT MOSES
PRESIDENT
July 17, 1964
NEW YORK WORLD'S FAIR, July 17 -- Peter Ormand, the 11-year-old
Glen cove, L. I., lad who became a celebrity recently when he aided in
the return of a lost dog to its El Monte, California owners, will be
rewarded with a day at the New York World's Fair (Monday, July 20). a
year's supply of candy and a new dog.
Peter found the lost dog in Glen Cove and discovered a Los
Angeles license on its collar. When he and his parents, Mr. and Mrs.
Raymond J. Ormand, contacted the owners, Mr. and Mrs. Thomas Cardenas
of El Monte, they were told that the dog had been missing for five
months. Peter and his parents arranged for the return of the dog
through the Olen Cove ASPCA Shelter.
On Monday, Peter, his parents, and his brother and sister will
tour the Fair as guests of the Chunky candy Corp. At an 11 A.M.
ceremony at Chunky's Fair exhibit, the youngster will receive a 12-
month supply of candy, Chunky's "Candy Taster Award," and a Pekingese
dog to replace the three-year-old Peke who was returned to
his owners.
Jack Sterling, CBS radio personality who helped arrange for the
presentations, and Alvin Erlich, Executive Vice President of Chunky
Corp., will participate in the ceremony.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
# # #
7/64•Rl20
UNISPH£RE
01061
II
N EW y 0 R K w 0 R L DIs FA I R 1 9 6 4 -19 6 5 c 0 R p 0 RAT I 0 N
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PQR RELEASE: AT NOON, TUESDAY, JULY f!l
1
1964
ROBERT MOSES
PRESIDENT
July 20, 1964
WORLD'S FAIR PROGRAM HIGHLIGHTS FOR WEDNESDAY, JULY 22
NEW YORK WORLD'S FAIR, July 20 -- At least three "Georgia
Peaches
11
will be on display at the Fair on Wednesday when Georgia's
Governor Carl E. Sanders will include in his official party tor
Georgia State Day at the Fair, "Mise Georgia," Vivian Davis, "Mrs.
Georgia," Elaine Whitehurst and "Mise See Georgia First,"
Sheila Stringer.
Immediately after arriving at the Rodman Street Gate (No. 7)
at 11 A.M., Gov. Sanders and h1s party will go to the Better Living
Center where he will unveil historical markers at the exhibit site
of the famed Civil War Rail Road Engine, "The General", He will
continue his plaque-unveiling ritual at the AMF Monorail in the Lake
Amusement Area, and then, thr.·oughout the afternoon, tour the Fair-
grounds, making special stops at the Coca-Cola and Tiparillo Band
Pavilions.
In the evening, at 8:30, Miss Georgia will illuminate the
ot Light, and at the Tipartllo Band Pavilion, where Guy Lombardo and
his Royal Canadians provide
11
The Sweetest Music This Side of Heaven"
nightly for free public dancing, will salute the State or Georgia.
It will also be "Nimrod Day" at the Fair (the Nimrod is a low-
priced portable trailer that sleeps 10), At the New York State
Pavilion there will be a program celebrating Herkimer County Day.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
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7/64·Rl20
The Lake Amusement Area will be festive and alive with music all
afternoon and evening on Wednesday, as various bands give tree outdoor
concerts. At 2:30 P.M. it will be the Ithaca H.s. Band; at 4 P.M.
1
The Imperials Baton & Drum Corps or Parma, Ohio, and at 1 P.M., the.
Al Malaikah Shrine Chanters.
At 3 P.M. John Van Koert, a noted designer, will speak on the
"Influence or Expositions and Fairs on Interior Design'' at the
Decorating Theatre on the third floor or the Pavilion or American
Interiors.
A highlight of Herkimer County Day at the New York State Pavilion
will be the appearance of the Herkimer County Dairy Queen, Miss
Virginia Welden. On the same program, Frances Vennera and Joyce
watson will star in "Slaughter on lOth Avenue" folloWing an exhibition
of modern jazz dancing by Lois Carswell. Throughout the day there
will be continuous entertainment by bands, rock •n• roll groups and
others.
Paul Lavalle will conduct the Band or America, one of America's
great musical groups, at the Court of Universe at the Pool of Industry
The concert, scheduled from 7:15 to 8:40 P.M. every day, is free to
Fairgoers.
The RCA Pavilion will present the color video taping or the
Ithaca Youth Band at 10 A.M., "Food at the Fair", featuring the
Malaysian Pavilion at 3 P.M.
6
and CARE presents "Excursion to Hong
Kong" at 6 P.M.
The World's Fair Pavilion Will present Teen-age Physical Fitness
Competition at 11 A.M., McLure's Student Band of Littleton, N.H. at
3 P.M., and the Million Dollar Shrine Band, Al Malaikah Temple of Los
Angeles, Calif., at 6:30 P.M.
The noon Rotary Club luncheon and meeting at the Texas Pavilions
Restaurant will be hosted by the Patchogue Club, 725, and the Bellport
N.Y. Club, 725, will be co-host.
The United Cerebral Palsy Association, Inc. will be Hospitality
Hostesses at the Better Living Center's Women's Hospitality Center-
Purex Penthouse from 11 A.r.t. to 6 P.M.
(more)
7/64-Rl20
- 3 -
At the Illinois Pavilion, Mayor Wes Olson will preside over a
Quincy Day tribute. Quincy. Ill. was the site or one or the Lincoln-
Douglas debates.
At the New England States Exhibition at 1:30 P.M. there will be
oratt demonstrations by men from Shaker Village, Hancock, Mass.
Shaker Singers in costume will present a program or early Shaker
Music.
ENTERTAINMENT CONTINUES IN THE IAKE AMUSEMENT AREA UNTIL 2 A.M.
I{
'ir # #
7/64-Rll6
U N I S P H £ R E I toot
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PIACC ~ H R O U O H ROBERT MOSES
UNDI:IIIaTANOoNa PRESIDENT
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July 20, 1964
NEW YORK 1264·1962 WORLD'S FAIR NEWSLETTER NO, 44
Silver Buffalo Award to Robert Moses ••••
Tenzing Norgay Visit ••••
Visit or General Hartel, •••
American Bankers Assoc. National Automation Day-Sarnort lunch •• ,.
coast Guard Sate Boating,,,,
Irish Postage Stamps,,,,
Prettiest Legs at Fair •• ,.
UAR Pavilion drawing by Miss France ot Cairo Trip winner ••••
Ouy Lombardo Day ••••
Maryland Pavilion lunch for Hawaiians,,,,
Hall of Education audio-visual demonstration, •••
Pet Milk exhibit money capsule., ••
Alaska Day ••••
Hospital Ship Hope ••••
Singer Bowl Showcase or Stars ••••
Six Brazilian Congressmen visit ••••
Danish Trade Minister ••••
16 millionth visitor ••• ,
Tat Sisters at Bourbon Street East ••••
Shot heard round the World's Fair ••••
Sierra Leone Teacher Corps visit Pavilion ••••
Mexico Section at Texas Pavilions ••••
Two Millionth Visitor at Pepsi-Cola ••••
Sports Round-up ••••
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
- 0-
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Newsletter •••
7/64-Rll6
- 2 -
Before a distinguished group of Boy Scout executives, Robert
Moses, World's Fair President, received the Silver Buffalo Medal f'or
his contributions as "a builder, lecturer, and a friend of' youth."
This is the highest award the Boy Scouts of' America can give and it
has been presented to only handful of' distinguished Americans including
former presidents Hoover, Roosevelt, Truman, Eisenhower, and Tart. The
award was presented to Mr. Moses by Thomas J. Watson, Jr., president or
the BSA National Council and chairman of IBM.
In receiving the Silver Buffalo, which is worn as a pendant around
the neck and suspended from a red and white silk ribbon, Moses cited
"what the scouting movement has done toward a world of' healthly compe•
tition and recreation, producing honorable and strong young men who
will provide responsible leadership and command the future."
- 0 -
Tenzing Norgay, the 50-year-old Sherpa from Derjeeling, India,
the first man to have reached the summit or the world's highest and
most rugged mountain, Everest (29,028 feet), climbed into the hearts
of thousands or Fair visitors during his "Day
11
at the New York World's
Fair recently.
The modest mountaineer, a trim 135 pounds in his 5 rt. 9 in,
frame, who accompanied Sir Edmund Hillary on his historic ascent of
Mount Everest in May, 1955, was "overwhelmed" by the friendliness and
hospitality of' the people and the "wonderful sights" of the Fair.
Norgay and his wife, Dhaku, were greeted by Allen Beach, the
Fair's Director of' International Exhibits. The Sherpa, who was making
his first trip to the United states, was besieged by admirers for
autographs and a handshake.
From the Federal Pavilion he went to the India Pavilion, where a
party for him was tendered by s. K. Roy, Consul General of India in
New York. At the Boy Scout Exhibit he demonstrated mountain climbing
techniques and rules f'or climbing safety.
- 0 -
(more)
Newsletter •••
7/64·Rll6
- 3 -
Brig. Gen. Frederick o. Hartel, retiring Commander or the u.s.
Garrison tn Berlin, called the New York World's Fair "marvelous" and
said, "I've never seen anything like it," on his recent visit with hta
wire.
General Hartel, who had commanded the u.s. Garrison in Berlin
since June 30, 1961 and Mrs. Hartel visited the u.s. Pavilion, the
Johnson's Wax Pavilion, the DuPont Pavilion, the Spanish Pavilion,
the Coca-Cola Pavilion and the Vatican Pavilion.
At the Berlin Pavilion the General was greeted with his favorite
song, "Berlin Lurt" (The Bracing Air of Berlin) recorded by the u.s.
Army band in Berlin and flown here for the General's visit. The
director or the pavilion presented the General with a porcelain plate
beartng the Brandenburg Gate image.
- 0 -
"Computers will touch off an explosion in the social sciences
comparable to that which we witnessed during the past half century
in the physical sciencee," declared General David Sarnoff, Chairman
or the Board, Radio Corporation or America, at the recent National
Automation Conference Day of the American Bankers Association at the
New York World's Fair.
He spoke to 1,300 senior operating officers from 30 countries
in the Belgium Village Rathskeller, just a "few feet away," he said,
"from where I had the pleasant and memorable privilege or introducing
television to America twenty-five years ago at the 1939-40 New York
World •s Fair."
He told his audience that the use or computers can provide a
"vast opportunity for finding answers to many or our most complex
social problems," and reminded his audience that "we must remain
aware or the limitations of computers as an aid to our leaders in
decision-making processes."
- 0 ...
The u.s. Coast Guard opened its safe boating exhibit at the New
York World's Fair Marina this week with a traditional ribbon cutting
ceremony, Participating in the ceremony were Admiral Edwin J. Roland,
(more)
Newsletter ••• 7/64-Rll6
- 4 -
commandant of the u.s. Coast Guard; Rear Admiral Chester L. Harding,
commander of the Third Coast Guard District, and Gen. William E. Potter, ·
Pair executive vice president.
The Fiberglas Coast Guard Center at the Fair features a variety ot
exhibits illustrating the many phases of Coast Guard activities that
benefit the recreational boatman, a history ot the Coast Guard and "The
Good Skipper" photographic display showing pointers on sate small boat
operation.
- 0 -
The Irish Government has announced the forthcoming issue of a
stamp bearing the image of the country's impressive pavilion at the
World's Fair. It will bear the inscription "Irish Pavilion-New York
World's Fair 1964-65" as well as the name of the State, "Eire."
- 0 -
Margaret Weiskopf, 19, from Little Neck, L.I., a hostess at the
Johnson's Wax Pavilion has the "Prettiest Legs At The Fair". Jean
Pierre Aumont thinks so; so does Carol Lawrence and Jack Cassidy.
All Made their selection known on Saturday, July 18, when DuPont
invited the Fair's pavilions to send their representatives to the
contest. Twenty-one pavilions did, and DuPont Day at the Fair was a
success.
Carol Madden from Schenectady, N.Y., a hostess at the General
Electric Pavilion was second. Margo Mayor from Detroit, a skater in
Dick Button's Ice-Travaganza was third.
- 0 -
An admission stub from a ticket sold for the Antiquities Museum
of the UAR Pavilion is worth a free one \'reek tL'iP to Egypt. It was
drawn from a drum containing 43,000 ticke:ts by r.Ule. Edith Noel,
France's gift to the Miss Unlverse Contest.
If the holder of ticket number A OC21426 makes himself known by
August let, it's off to Cairo for him. If not, then it's ticket number
B 0010618 that wins. The third alternate is the holder or ticket
number B 00054722,
- 0 -
(more)
Newsletter, ••
7/64·Rll6
- 5 -
Robert Moses, Fair president, took the opportunity on Gu, Lombardo
Day at the Pair to cite the perennial maestro or the Royal Canadians
tor. his performances in the entertainment, music and sports world by
presenting· him with the World's Fair Silver Medallion. Lombardo then
went on a tour or the various pavilions tracing the "Around The World
In 80 Days" trip of Phileas Fogg in the Jones Beach production. He
visited Spain, India, and Hong Kong before the Hollywood Pavilion
immortalized his baton in cement.
He then hustled off to the Marine Theatre in Jones Beach to re•
aetve the Press Photographers• Association plaque, and helicoptered
back almost immediately for a three hour stint at the Tiparillo Band
Shell where he appears nightly. During the evening performance,
Lombardo received the gold Yale Achievement key, from the Yale & Towne
Company; a gold record from Decca; Local 802, Musicians' Union plaque;
the Long Island Recreation Association's "Good Guy Award", and General
Cigar's Gold Humidor.
It was "a day never to be forgotten," commented Guy Lombardo.
- 0-
The Maryland Pavilion recently hosted a luncheon for 21 Hawaiians
visiting the Fair. The fete was given in appreciation for similar
hospitality extended to members of the Maryland World's Fair Commission
Executive Committee who visited Hawaii.
- 0 -
A transcontinental classroom was held recently at the New York
World's Fair.
One hundred and fifty school superintendents attending the
National Elementary Principals Workshop on Instructional Technology
at the University or Oregon in Eugene saw and heard on electronic
audio-visual demonstration originating from the Communication Center
of the Fair's Hall of Education.
The electronic demonstration was provided by Visual Electronics
Corporation and the Systems Coordinator at the Center, in c o l l a b o r a ~
tton with American Telephone & Telegraph, whose Bell System Pavilion
is adjacent to the Hall of Education at the Fair.
- 0 ..
(more)
Newsletter •••
- 6-
7/64-Rll6
The Pet Milk exhibit at the New York World's Fair's Better Living
Center is now featuring a large crystal-clear capsule tilled with
currency ranging from pennies to $1,000 bills. The cash will be pre-
sented at the end of each Fair season to the visitor who moat
accurately estimates the total amount in the capsule. The First
National City Bank, New York, supervised placement of money in the
capsule,
- 0 -
"A bunch of the boys were whoop1ng it up," this time to celebrate
Alaska Day at the New York World's Fair recently. The "bunch" was the
official Alaska delegation led by Governor William A. Egan, who was
welcomed at the Fair gate with a kiss and a lei of white carnations
bestowed by Ethel Andrada of the Hawaii Pavilion.
At the Alaska Pavilion he was joined by Renee Guerin, Miss Alaska
of 1964, a group of Chilkat Indians here to represent Alaska at the
pavilion tor the duration of the Fair, and a delegation ot Elks from
11 Alaska B.P.O,E. Lodges,
The official party was feted at luncheon in the Alaska Refresh-
ment Garden where they dined on Alaska king crab, white salmon and
crab salad. At the luncheon, the Governor was formally welcomed to
the Fair by Michael R. Pender, Director or State Exhibits, who pre-
sented him with the flag that had flown over the national capitol on
JUly 3, 1960, the last day on which the 49-star flag was the official
flag of the country. General William E. Potter, Fair Executive Vice
President, then presented a World's Fair Silver Medallion to Governor
Egan.
Alaska Day followed "Christmas in July Week for Alaska" during
which Santa Claus held forth in the state's pavilion for the benefit
ot Governor Egan's Earthquake Reconstruction Fund, Santa made the
Governor a member of the Santa Claus Kingdom of Good Will.
- 0 -
Visitors from all over the nation to the New York World's Fair
who have contributed to Project Hope, the work of the floating medical
center s.s. Hope, but have never seen the great white mercy ship, have
an opportunity or viewing her in miniature.
(more)
Neweletter •••
7/64-Rll6
- 1 -
A large replica of the hospital ship and a display describing
the Project Hope program have been placed in the Transportation and
Travel Pavilion.
- 0 -
Singer Bowl at the World's Fair is rapidly becoming a new popular
"showcase of stars
11
in the New York area.
A show was staged recently by the American Guild of Variety
Artists honoring singer Tony Bennett, who received the annual AGVA
Variety Performer of the Year Award, and was emceed by Joey Adams,
president of AGVA.
In the past two weeks alone, such top entertainment personalities
as Louis
11
Satchmo" Armstrong, Roberta Peters of the Metropolitan Opera,
count Baste and his internationally famous orchestra, Eddie Condon and
his jazz All-Stars, Blues Singer Jimmy Rushing, Robert Alda, Comic
Joey Ross, and Horace McMahon have appeared in the 15,000 seat
coliseum type theater for free entertainment at the Fair.
Among others who have attracted large audiences to Singer Bowl
are the Harlem Globe-Trotters, Folk Singer Jean Ritchie as the star
of a "Hootenanny" that featured among others the Grandison Singers
and the Irish Ramblers; Antonino Rocca, the uncrowned heavyweight
wrestling champion of the world, and many young athletes who won a
chance at Olympic stardom in trials staged in the Bowl.
In addition, Singer Bowl became an international news dateline
when President LYndon B. Johnson appeared in it on two occasions to
address overflow crowds.
Ex-President DWight D. Eisenhower also made a special trip to
Singer Bowl to speak to 15,000 IBM employees as the climax of IBM Day
at the Fair.
.. 0 ..
Six Brazilian Congressmen, accompanied by u.s. State Department
escorts and interpreters, were welcomed to the New York World
1
s Fair
recently by William R. Beckett, Fair Assistant Chief of Protocol.
(more)
Newsletter •••
7/64-Rll6
-8-
During their tour of the Fair, the group visited the pavilions
ot Venezuela, • Spain, vatican, Kodak, IBM,
Cola and General Motors. They also viewed the Fair from above w.b1le
riding or.1 the SkY Ride,
- 0 -
The Danish Minister or Industry and Shipping was welcomed
to the New York World's Fair receotly by Governor Charles Poletti,
Pair Vice President for International Affairs and Exhibits.
His Excellency Helmar Baunsgaard was presented with a World's
Pair Medallion by Governor Poletti, then toured the Ford, General
Motors, swedish and IBM Pav111.ons. He lunched at the Denmark Pavilion.
- 0 -
The New York World's F'aL-:t recorded its 16 millionth visitor
recently, She is Mrs. Rhoda Costella or 655 Haws Avenue, NOrristown,
Pa.
Accompanied by a friend, Miss Florence Ruth of 5450 North Warnock
Street, Philadelphia, Pa,, she was accorded a V,I,P. tour of the
General Motors, DuPont, General Electric, Coca-cola and Johnson's
Wax pavilions, then dined at the Texas Pavilions.
.. 0 -
East does meet West in all sorts of ways at the New York World's
Fair, The latest meeting occurs daily at the Fair's Bourbon Street
East where eight Chinese beauty queens, the Tat Sisters, appear in a
full-scale musical production called "South Sea Jazz Review,"
The exotic family Tat sing, dance and play a variety of musical
Hawaiian, Tahitian and Samoan instruments.
- 0 -
A "shot heard •round the World's Fair
11
was fired recently at
the New York World's Fatr•s New Jersey Tercentenary Pavilion,
The shot was fired from a muzzle-loading flintlook musket similar
to those used by Amerioan troops in the Revolutionary War. It was
primed, loaded, rammed and fired by Cadet Master Sergeant Andrew J,
Putey of the Rutgers University R,O.T,C. Colonial Color
(more)
Newsletter •••
7/64•Rll6
- 9 -
s,mbolically, M/Sgt. Futey fired his musket in front ot the
pavilion's exhibit depicting New Jersey's role as the "cockpit ot
the American Revolution."
.. 0 -
TWenty-five American teachers enroute to teaching posts in Sierra
Leone were the guests of the African Pavilion at the New York World's
Fair recently.
- 0 -
The Gateway to Mexico section or the Texas Pavilions at the New
York World's Fair has been converted into an outdoor night club.
Alcoholic beverages are available, and a three-piece combination will
play daily for dancing from 6 p.m. till closing.
- 0 -
A big moment in a little child's life came to six-year-old
Kathleen Furch of Trenton, N.J. at the Pepsi-Cola Pavilion when she
was regally greeted by Mickey Mouse, Pluto and Goofy as the two
millionth visitor.
Accompanied by her sister Beth, 8, her aunt and uncle, Mr. and
Mrs. Colin A. McDurney, Kathleen was presented with stuffed toy cari-
catures of Mickey, Pluto and Goofy and a certificate for a year•s
supply of Pepsi Cola. The Walt Disney creation, "It's a Small World--
a Salute to UNICEF", is a popular feature at the pavilion.
- 0 -
Forty-three men and women from five states competed in the three-
day Olympic fencing tryouts at the Pavilion of the World's Fair.
They competed in foils (for distaff fencers), sabre and epee.
Fifteen men and five women were chosen to represent the United States
in the Olympics in Tokyo next October.
Rocky Graziano, former world's middleweight champion and TV star,
was sports host at the Schaefer Center. Rocky signed autographs,
posed for photos and discussed the sport of boxing.
(more)
'Newsletter, ••
-.10-
7/64•Rl16
Membetta of the Baltimore Orioles 1 baseball team made the Mal'Jl&nd .·
Pavilion their principal stopping point on their tour ot the tatr•
grounds.
As part ot the huge sports program jointly sponsored by the
World's Fair •ncS New York City# the Vesper Boat Club of Philadelphia
defeated Harvard and California in the Olympic crew tryouts at Orchard
Beach Lagoon, the Bronx.
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WEDNESDAY, JULY 22
ROBERT MOSES
PRESIDENT
July 21, 1964
WORLD'S FAIR PROGRAM HIGHJJIGHTS FOR THURSDAY, .nJLY 23
NEW YORK WORLD'S FAIR, July 21 -- Shriners Day, and Delaware
County Day (N. Y. State Pavilion), will be celebrated at the Fair on
Thursday.
The Shriners will start their big parade at 6:15 P.M. at the
Parade Grounds. They will follow a route along the Avenue of Progress
and the Avenue of Commerce to the Federal Pavilion. They will exit
from New Amsterdam Gate (No. 2) and proceed to Shea Stadium. The
22,000 Shriners expect to complete their parade by 1:15 A.M.
At 10:30 A.M. the Franklin (N. Y.) Central High School Band will
play at the N. Y. State Pavilion. Hospitality Hostesses at the Better
Living Center's Women's Hospitality Center-Purex Penthouse, will be
from the United Cerebral Palsy Association, Inc. from 11 A . M ~ to 6 P.M.
The Delaware Academy and Central School Vocal Ensemble or Delhi,
N, Y., will perform at the N. Y, State Pavilion at 11:30 A.M. and
again at 6:30 P.M.
At noon the luncheon and meeting of the Rotary Club of Roslyn,
N. Y., 725, will be at the Texas Pavilions Restaurant, and at the same
time, the Kiwanis Club lunchevn and meeting will be co-hosted by the
Merrick Club and the East Meadows Club in the British Lion Pub.
I-Joon also finds Larry I-1cNear tn a concert on the Magnavox organ
of the Federal Pavilion, and the Ithaca, N.Y. Youth Band at theN. Y.
State Pavilion.
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At 1 P.M. the Downsville (N. Y.) Central School Girls' Chorus
entertains at the N. Y. State Pavilion and at 1:30 P.M. the Pittsfield,
Mass. Boys Club Tumblers will give an exhibition at the New England
States Exhibition and will repeat the performance at 3:30 P.M.
At 1:45 P.M. the Downsville, N. Y. Central School Band plays at
the N. Y. State Pavilion, The Bel Canto Choir of Quinlan, Texas,
entertains at the Federal Pavilion at 2 P.M., and at 2:30 P.M. the
Vancouver Junior Band from British Columbia, Canada, occupy the band-
shell at the Tiparillo Band Pavilion.
Aunt Tessie's Kids, a group from Davenport, N. Y., will satirize
Jackie Gleason •s "Joe, the Bartender" at the N, Y. State Pavilion at
2:45 P.M. and again at 5 and 7 P.M. At 3 and 7:15 P,M., the Charlotte
Valley Charmonics from Davenport, N. Y, will appear at the N. Y. State
Pavilion followed at 3:45 and 7:45 P.M. by the Delaware County Men's
Choir from Walton, N. Y.
The Band and Glee Club of the Shr1ners Oasis Temple from
Charlotte, N, c., entertain at the T1parillo Band Pavilion at 4 P.M.
and at the same time the Warren Junior Band from Warren, Ohio,
plays in tne Court of the Universe, and the Newton, Iowa, Senior High
School Band plays at the Federal Pavilion.
The Ripples, a dance music quartet, from Franklin, N, Y., play at
theN, Y. State Pevilion at 5:15 and again at P.M. followed by
the Country Cousins, a country music group, from Andes, N. Y., at
5:45 and 9:15 P.M.
Paul Lavalle conducts the Band of America in a free public
concert at the Court of the Universe at the Pool of Industry beginning
at 7:15 P,M. to 8:40 P.M.
Guy Lombardo and his Royal canadians play for free public dancing
at the Tiparillo Band Pavilion from 9:30 P.M. to 12:30 A.M.
ENTERTAINMENT IN THE LAKE AMUSEMENT AREA CONTINUES UNTIL 2 A,M,
# # #
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ROBERT MOSES
PRESIDENT
July 22, 1964
NEW YORK WORLD'S FAIR, July 22 -· Utah Governor George D. Clyde
and the 375-voice Salt Lake Mormon Tabernacle Choir will represent the
Beehive State Friday (July 24) on "Pioneer Day" at the New York World's
Fair.
Pair have proclaimed the day to honor Utah, her people .
and .. her pioneer heritage. July 24th is a state holiday in Utah.
Ceremonies for the celebration will begin at 11:15 A,M. on a
special platform in the reflecting pool in front of the Mormon Pavilion.
The world-famous choir will make its first appearance in New York since
1958. Known as the "Singing Voice of the Mormon Church," the world-
renowned choir will fly to New York Friday morning, the day after
singing tor President Lyndon B. Johnson in the White House.
Before leaving for Rochester on another leg of its tour on Monday
morning (July 27), the Mormon choral group will sing concerts in
Carnegie Hall on Friday and Saturday nights. They will make two more
appearances at the World's Fair, including a live broadcast of their
weekly "Music and the Spoken Word" program over CBS Radio at 11:15 A.M.
from the Texas Pavilions Music Hall on Sunday, July 26. The singing,
however, will begin at 10 A.M. Another performance will be an open-air
concert in front of the Mormon Pavilion at 2 P.M. on the same day.
On Friday, the Utah Governor and his official party will be
greeted at the Fair by Robert Moses, President of the New York World's
Fair, and Ambassador Richard c. Patterson, Jr., Chief of Protocol.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
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7/64•Rl31
At the ceremonies tn front of the Mormon Pavilion, Mr, Moses wtll
present Qov, Clyde with a Silver World's Fair medallion.
P ~ i d a y wtll have special significance to Mormons, not only at the
Pair, but all over the world. It was exactly 117 years ago, on July 24,
1847, that the Mormon Pioneers halted their covered wagons and looked
down for the first time on the Salt Lake Valley. Brigham Young, their
leader, surveyed the barren basin and said, "This is the place". It
•as the beginntng of Utah.
"The Mormon Pavilion, with its replica of the Salt Lake Temple
Towers, stands as a monument to the faith, courage and sacrifice or
those hearty pioneers who conquered America's western wilderness and
made the desert •blossom as the rose,'" said Governor Clyde on his
arrival in New York City Tuesday.
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ROBERT MOSES
PRESIDENT
July 22, 1964
NEW YORK WORLD'S FAIR, July 22 -- The World's Fair
passed its three-month anniversary today (July 22) with the
attendance figure rapidly approaching the seventeen and a
half million mark. Not leas than 40 million visitors are
expeo.ted to pass through the gates in Flushing Meadow Park
before the closing date of the first year, October 18, 1964.
The second year, starting April 21, 1965, is expected
to attract more than 30 million visitors before the final
closing date of October 17, 1965.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
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Froma Gilbert A. Robinson
60 West 60th Street
New York, N. Y. 10023
Phone 1 CO 5·1844
ROBERT MOSES
PRESIDENT
July 23, 1964
CHRISTIAN SCIENCE DAY AT THE WORID•S FAIR, SUNDAY, JULY 26
Thousands of Christian Scientists from all parts of the United
States will visit the New York World's Fair this Sunday (July 26) in
celebration of "Christian Science Day at the Fair."
Highlighting the day will be a talk at 3:30 P.M. in the Singer
Bowl when Herbert E. Rieke, of Indianapolis, Indiana, a member of the
Christian Science Board of Lectureship, will speak before an estimated
audience or 16,000 Scientists and Christian Scientists.
His theme will be: "Discovering Peaceful Relationships. "
In an open invitation to the public to attend this lecture, Mr.
Arthur Davies, or New York City, Chairman of the Joint Lecture Com-
mittee, said:
relationships strike bold challenges today from the
dinner table to the conference room ••• rrom the city streets or the
west to the rice paddies of the east. A radically different approach,
an effective means of handling this problem by individuals and
organizations is the pressing need of this hour. Christian Science
offers such an answer."
During the day, the giant carillon atop the 110-foot Coca-Cola
tower will ring out well-known Christian Science hymns, among them
several by the discoverer and founder of Christian Science, Mary Baker
Eddy. In the evening, Mr. Hobson Mlller, of New York City, Chairman
of the Executive Committee in charge of the Christian Science Pavilion
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7/64·Rl38 EX
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at the Fair, will officiate at the lighting or the twelve-billion
oandlepower Tower of Light at the Electric Power and ~ g h t Pavilion.
or particular interest to the Christian Scientists will be their
own pavilion, located in the International Area. This is an unusual
structure built in the shape of a seven-pointed star, dominated by a
glass sky dome, and surrounded by a pool of water and fourteen
fountains, the design or the noted American architect, Edward Durell
Stone.
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FOR RELEASE:, AT NOON, FRIDAY, JULY 24
ROBERT MOSES
PRESIDENT
July 23, 1964
WORLD'S FAIR PROGRM1 HIGHLIGHTS FOR SATURDAY, JULY 25
NEW YORK WORLD'S FAIR, July 23 -- The strains of Latin American
music, the gay clicking of dancing heels and the swirls of brightly
colored skirts will emanate from the New York State Pavilion trom
10:30 A,M, to 10 P.M. on Saturday when Puerto Rico Day is celebrated
there. The occasion will be a gay fiesta.
The following entertainment has been scheduled: The Trio Alma
Mayaguezana, The Vieques Steel Band (Aaooiacion Hijos de Vieques,
Bronx), The Tina Ramirez Dancers from the 92nd St. YMHA, The Caribbean
Combo from the Centro Cultural y Recreativo, Bronx, and The Carmin
Luis Dancers (Escuelas de Bailes Espanoles Carmin Luis, New York City),
Between 3:15 and 4:45 P.M. the highlight of the day's program
will be presented when excerpts from the first Puerto Rican musical
comedy staged in New York, "La Jibara", will be performed, The score
of "La Jibara" was composed by Bobby Collazo, with book and lyrics by
Felix Antelo, Following the presentation of the musical comedy, a
program of Puerto Rican mountain music will be rendered by Ramito y Su
Conjunto, and at 4:15 P,M,, Chuito Velez and his Club Caborrojeno
Orchestra will play. The orchestra will feature vocalist Blas
Hel"nandez and accordion accompanist, Enriquez Mendez.
At 10 A,M, General Praphat Charusath1an, Deputy Prime Minister
and Minister of the Interior of Tha1land
1
and his official party will
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arrive at New Amsterdam Gate (No. 2) where they will be greeted by
Dr. George Bennett, or International Affairs and Exhibits, and
Dr. Roberto o. de Mendoza, Fair Assistant Chief of Protocol •. After
visiting the Thailand Pavilion at 10:10 A.M., the party will be
greeted at the Federal Pavilion at 10:45 A,M. by Ambassador Norman K.
Winston, United States Commissioner.
The party's itinerary will include visits to Ford, General Motors
and the New York State Exhibits prior to a 1:10 P.M. luncheon hosted
by the Fair Corporation at the Malaysian Pavilion. After the
luncheon, the party will tour the Pepsi-Cola, General Electric, RCA,
Johnson's Wax, Spain, United Arab Republic, Philippines and Indonesia
Pavilions, returning to the Thailand Pavilion at 7 P.M. for a dinner
hosted by Miss Nid of the "Nid of Thailand" restaurant.
Programs at the RCA Exhibit on Saturday include an 11:30 A.M.
interview with Dr. Carl Steinberg, Director of the Mohawk Valley
Chorus; a noon color video taping of the Mormon Tabernacle Choir
Double Quartet; a 2 P.M. Color Central Series program, "Food at the
Fair," featuring food from the Festival •64 the American Restaurant,
and an 8 P.M. Color Central Series program featuring the Protestant
and Orthodox Center.
At 4 P.M,, the Boy Scouts of America will present a drum and
bugle corps concert and Indian dances at the Federal Pavilion.
Saturday will be the sixth day of Jamboree Boy Scout Week.
The noon Rotary Club luncheon and meeting at the Texas Pavilions
Restaurant will be hosted by the Rotary Club of Huntington, N. Y., 725.
Bobbie Hull, the Chicago Black Hawks star ice hookey player,
frequently referred to as "the Golden Boy of will be Sports
Host for the weekend at the Schaefer Center. He will be present from
noon to 3 P.M. and from 5 to 7 P.M. to greet his fans, sign autographs
and answer questions.
At 8 P.M. in the World's Fair Pavilion there will be a cultural
program, Fraternidad Sud-Centro Americana, in tribute to the birthday
anniversary of Simon Bolivar.
(more)
7/64-Rl39
- 3 -
Music for listening, by the Band of America directed by Paul
Lavalle, at 7:15 P.M. at the Fountain of the Planets, Court of the
Universe; music for dancing, in fact, "The sweetest Music This Side
ot Heaven," by Guy Lombardo and his Royal canadians, and free too, at
the Tiparillo Band Pavilion from 9:30 P.M. to 12:30 A,M,
ENTERTAINMENT IN THE LAKE AMUSEMENT AREA CONTINUES UNTIL 2 A.M.
# # #
7/64-Rl35 EX
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FROM: Elinor Silverman
REgent 4-1736
The New York Film Festival
Lincoln Center for the Performing Arts, Ino.
Bankers Trust Building
Broadway at 66th Street
New York, New York 10023
FOR IMMEDIATE RELEASE
-
ROBERT MOSES
PRESIDENT
July 24, 1964
NEW YORK WORLD'S FAIR, July 24 ·-- The New York Film Festival,
now established as an annual Lincoln Center event, will open
September 14 and run for 12 days through September 26. The Festival
will again be presented by Lincoln Center for the Performing Arts, in
association with the British Film Institute and with the cooperation
of the Independent Film Importers and Distributors of America (IFIDA).
Announcing the details of the Second New York Film Festival,
which will take place in Philharmonic Hall as a Lincoln Center World's
Fair presentation, was Schuyler Chapin, vice-president in charge of
programming for the Center. "The Second New York Film Festival, like
its international counterpart in London, may well average a higher
level of quality than the competitive festivals in cannes, Venice and
Berlin," Mr. Chapin said. "Our policy is to select the best of each
festival's films, thereby providing a showcase for the major new
trends in film expression. The enthusiastic public response to our
initial efforts last year confirms what many of us have long known
but never fully appreciated, that is, that the cinema is a genuinely
international art form with its own language crossing national and
ideological boundaries."
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Scheduled for this year's program are 25 new feature-length
films, as well as the beat short subjects of the year. Each film
will receive a single showing with two different bills presented each
evening at 6:30 and 9:15. Last year, 21 features and 32 short subjects
were presented at Philharmonic Hall.
Mr. Chapin added: "It has been through international film
festivals that the previously neglected work of Bergman, Antonioni,
Kurosawa and Ray obtained its first opportunity to gain worldwide
circulation. Last year, the New York Festival introduced and
popularized such efforts as Joseph Losey's
1
The Servant,' Ermanno
Olmi's 'The Fiances' and Roman Polanski's
1
Kntfe in the water.• The
Festival, by exhibiting work frequently in advance of the current
vogue, helps create a cultural climate for changing taste and
genuinely supplements the normal processes of commercial distribution.
"Not that the Second New York Film Festival will ignore films
of commercial interest, but primary interest is focused on artistic
merit. The Festival brings the immediacy of the international film
scene to America -- to opinion makers, to film directors, to film
specialists, to those engaged in film commerce and to the community
at large."
The management team responsible for the First New York Film
Festival will again be in charge. Amos Vogel has this year been
appointed Festival Director, while Richard Roud, of the British Film
Institute, will again serve as Program Director.
The Second New York Film Festival will largely share the
program or the eighth London Film Festival, which the British Film
Institute will present at Lonjon's National Film Theater in October.
The 70 member Sponsoring Committee of the New York Film
Festival, greatly expanded from last year, will be announced shortly.
Participating will be leaders drawn from the fields of film, education
and the arts. The Festival is under the patronage or Governor Nelson
A. Rockefeller and Mayor Robert F. Wagner.
# # #
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ROBERT MOSES
PRESIOENT
July 24, 1964
WORLD'S FAIR PROGRAM HIGHLIGHTS FOR SUNDAY, JULY 26
NEW YORK WORLD'S FAIR, July 24 -- Several "Special Days" will be
observed at the World's Fair on Sunday. It will be Christian Science
Day; Equitable Life Assurance Society of the United States Day; the
final day of Jamboree Boy Scout Week; Croatian Nationality Day; Puerto
Rico Nationality Day; Warren County Day, and as another highlight of
the day, the Mormon Tabernacle Choir will appear.
At 3:30 P.M., in Singer Bowl, there will be a free one-hour
lecture, "Discovering Peaceful Relationships", by Herbert E. Rieke,
member of the Christian Science Board of Lectureship. All Fairgoers
are welcome to attend this Christian Science Day celebration.
The Equitable Life Assurance Society of the United States Day at
the Fair coincides with the convention or 700 or their sales leaders
in New York City and the firm's 105th Anniversary. At a 12:30 P.M.
ceremony at the Equitable Life Pavilion, James F. Oates, Jr., Chairman
of the Board, will speak, and the Equitable Choral Club will perform.
The general public is invited to share the 10,000 balloons and straw
hate that will be distributed.
The Mormon Tabernacle Choir's Sunday morning broadcast·, the
oldest continuous coast-to-coast non-commercial broadcast in American
radio, will originate live from the Music Hall or the Texas Pavilions
at 11:35 A.M. Preceding the broadcast, there will be a special program
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commemorating the choir's 35th Anniversary of broadcasting,
the Musto Hall will open at 10 A.M. to the general public.
7/64-Rl47
Doors of
Top CBS
officials will attend, and the choir will be presented with two gold
records for their outstanding recordings of Brahms Requiem and The Joy
ot Christmas.
At 2 P.M. at the Mormon Pavilion the Choir will give a tree open-
air concert,
Croatian Nationality Day will be celebrated with a folk festival
of ethnic Croatian music and dancing by Croatian-American groups per-
forming at the Federal Pavilion between 4 and 5 P.M. and again from
6 to 7 P,M. There will also be a program in the Singer Bowl between
8 and 9:30 P.M.
A Puerto Rico Nationality Day Folk Festival will be held at the
World's Fair Pavilion from 8 to 10 P.M.
Religious services at the Fair will include a Sunday morning
worship service at the Protestant and Orthodox Center led by the Rev.
Robert O. Seely, Pastor of the Host Church, Grace Baptist of the Bronx.
Rev, Seely's sermon will be entitled "Nine Minutes More." The Chancel
Choir of his church will sing. At 5 P.M. there will be an informal
"sing" of Evangelistic and Gospel songs at the Center. The regular
Sunday Fair feature,
11
Bibletown, u.s.A.," will be held at 2:30 P.M.
in the Federal Pavilion.
Groups performing in celebration of Warren County Day at the
New York State Pavilion will include the Mohican council Wakpominee
Order of the Arrow, Lodge 48, Boy Scouts of America, performing
American Indian dances; The Shooting Hubbells of Lake Luzerne giving
bull whip and rope demonstrations; the Glens Falls Operetta Company
doing Broadway show tunes; the Chapman Dance Studio of Glens Falls
presenting 25 young ladies performing precision routines; Jean Hayden,
"Miss Adirondacks"; the Merry Mohicans of Glens Falls performing
modern western square dances and the Farfard Ensemble presenting
original works by Bert Farfard.
A delegation of Soviet scientists will tour the Fairgrounds from
10 A.M. to 10 P.M. The official party will be received by William L.
(more)
7/64-Rl47
- 3 -
Laurence, Science Consultant to the New York World's Fair and Mr.
Saeed Khan, Assistant to Chief of Protocol.
Bobbie Hull will conclude his tour of duty as Sports Host at the
Schaefer center. He will be available to his fans from noon to 3 P.M.
and from 5 to 7 P.M.
over in the Lake Amusement Area at the Continental Circus, Abie
and Becky, a pair of 10-month old acrobatic bear cubs, will appear
with Albert Rix's Bears in the Big Top attraction.
The Mets will meet the surging Milwaukee Braves in a doubleheader
in nearby Shea Stadium starting at 1 P.M. Fairgoers may exercise
return privileges by getting their hands stamped when leaving the
Fair for the game.
The Beech-Nut Theatre in the Better Living Center will present
the "Coffee House Review" featuring students from Clark College of
Dubuque, Iowa, in a program or songs and satire at 2 and 4 P.M.
The "Summertime Review" the former Clay Cole Show from Danceland,
will be staged at the Amphitheatre in the Lake Amusement Area con-
tinuously from 3 P.M. to midnight. Admission to this variety show
with music, dancers and comedy acts, will be one dollar tor adults
and fifty cents for children.
The Irish Pavilion will present Irish music and dancing performed
by members or the Irish Musicians Association from 3:45 to 5 P.M.
Paul Lavalle, at 7:15 P.M., will conduct the Band of America 1n
a free public concert in the Court or the Universe at the Pool of
Industry.
The Cavaliers, a three-piece dance band from New Hyde Park, N.Y.,
will perform at the Tiparillo Band Pavilion from 4 to 5 P.M. and Guy
Lombardo and his Royal Canadians will provide music there for free
public dancing from 9:30 P.M. to 12:30 A.M.
ENTERTAINMENT CONTINUES IN THE LAKE AMUSEMENT AREA UNTIL 2 A.M.
# # #
7/64·Rl43
UNISPH£RE o••e•
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4·1964 • CABLE ADDRESS "WORLOSFAIR"
ftEAC£ THAOUOH
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__ .,
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Joyce Martin
FOR IMMEDIATE RELEASE
WF 4-6531
WF 4·6541
WF 4-6543
ROBERT MOSES
PRESIDENT
July 2 4 ~ 1964
NEW YORK WORLD'S FAIR, July 24 -- The heritage or an ancient
European culture and that or a new world commonwealth will be combined
at the New York World's Fair, Sunday, July 26, as Croation Day and
Puerto Rican Nationality Day are celebrated.
The internationally famous Duquesne University Tamburitzans will
represent the Croatian people in an exciting program starting at 8 P.M.
in Singer Bowl with emphasis on their traditional culture. The
Tamburttzans, dressed in native costume, will also give recognition to
some of the neighbors who surround Croatia geographically, including
the Serbians, the Slovenians, and the Bosnians.
The Puerto Rican Nationality Day program, which will mark the 12th
anniversary of the creation of the Commonwealth or Puerto Rico, will be
presented at 8 P.M. in the World's Fair Pavilion with musical and
dance-numbers illustrating the cultural traditions of the commonwealth.
The well known Puerto Rican singer, Ruth Fernandez, will star in
the show. Joe Valle and his orchestra will entertain. Dancers Polly
and Jimmy Rogers, of West Side Story fame, will present typical Puerto
Rican dance numbers. A native combo, headed by Ladi Marinez, will add
a bit of spice to the musicale. Soprano Amalia Duarte will sing
popular songs by the contemporary Puerto Rican composer Irma Morillo.
Miss Miriam Colon, Puerto Rican actress and a member or the Actor's
Studio, will greet the public. Miss Magdalia Jordan, Queen of this
year's San Juan Carnival, will be introduced to her fellow citizens
in New York.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
# #
7/64 .. Rl5l
UIIISPHERE
01861
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 • CABLE ADDRESS "WORLDSFAIR"
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ROBERT MOSES
PRESIDENT
July 24, 1964
WORLD'S FAIR PROGRAM HIGHLIGHTS FOR MONDAY1 JULY 27
NEU YORK WORLD'S FAIR, July 24 -- Civil Air Patrol Day will be
celebrated at the World's Fair on Monday, with ceremonies at the
Federal Pavilion highlighting the program or activities.
It will also be the second consecutive Warren County Day with
talented groups from upstate taking over the New Yorlc Pa'Tilion
in a program which starts at 11:30 A.M. and continuing until 8:15 P.M.
The Civil Air Patrol Day celebration will be in honor of the
International Air Cadet exchange program. Heading the list of
.
dignitaries in the visiting official party will be Col. Paul w. Turner,
Chairman of the Board of Civil Air Patrol. After an ll A.M. perform•
ance by the Manhattan Group Civil Air Patrol Cadet Drtll Team at the
New York State Pavilion, the group will go to the Federal Pavilion for
ceremonies presided over by Gates Davison, Fair Deputy Chief of
Protocol.
The noon ceremonies wtll include the presentation or the Fair's
silver medallion to Col. Turner by Gen. W1111am E. Potter, Fair
Executive Vice President. The group will have a 1:15 P.M. luncheon
at the Focolare Restaurant, Mexican Pavilion.
Following the luncheon they will visit the Ford the u.s.
Space Park, the Port of New York Authority's 360 degree film, "From
Every Horizon
11
, General Motors Futurama II, General Eleotric
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
(more)
7/64-Rl51
- 2 -
"P:rog:reasland" and RCA where they will be interviewed. The day will
terminate with an 8 P.M. dinner at the Marco Polo Club atop the Better
Living Building.
At 1:30 P.M. and again at 3:30 P.M. the Massachusetts Square
Dance Festival at the New England States Exhibition will feature
Massachusetts dancers and callers performing in colorful costumes.
The Miracle Hills Chorus of Greenville, s. C.
1
a vocal chorus of
children from the Reserve Mission in the south, will perform at the
Federal Pavilion between 2 and 3 P.M., while Ted Carpluk•s New Dance
Ukraine Will appear from 6 to 10 P.M.
The Haverstraw-Stony Point, N. Y. H.s. Concert Band will take
over the Tiparillo Band Pavilion for one hour starting at 2:30 P.M.
An inspirational hour is scheduled at the Federal Pavilion at
6 P.M. when the
1
'Spurrlows", representing 24 of the colleges and
universities of the United States and Canada, will present a program
of old hymns. contemporary gospel songs and traditional spirituals.
Paul Lavalle will direct the Band of America in concert at the
Court of the Universe, Pool of Industry, from 7:15 to 8:40 P.M.
ENTERTAINMENT CONTINUES IN THE LAKE AMUSEMENT AREA UNTIL 2 A.M.
# # #
7/64-Rl52
IJNISPHERI; •••••
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING .MEADOW PARK
52, N.Y. • TELEPHONE· AREA COOE 212·Wf 4-1964 • CABLE ADDRESS "WORLOSFAIR"
fiiEACC: THAOUOH
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Jerry Edelberg
Joyce Martin
Bill Whitehouse
- \oJF 4-6531
- WF 4-6541
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WF 4-6553
ROBERT MOSES
PRESIDENT
July 27, 1964
NEW YQRK 1964-196.2, .. JIORLD
1
S FAIR NEW:SLE'l'l'ER NO, 45
Deaf Youngsters Meet Via Bell Picturephone ••••
candle Vigil at Russian Orthodox Chapel ••••
"Bounty" Replica Air Conditioned ••••
"Atomsville, USA" Attendance ••••
Fine hour parade marks Shriners• Day ••••
Nebraska Day ••••
Utah State Day ••••
Georgia State Day •• ,.
Ukrainian-American Day ••••
Armenian Fete at Federal Pavilion ••••
Vatican Radio Prexy Tours Fair ••••
Glass Bank Souvenir of 1939 Fair Pays Off At 1964 Fair ••••
Brass-Rail Employees At Fair Contribute to UNICEF ••••
Golf Cart Honeymooners Ride From Fair to California ••••
Historic Racing Trophy On View At Maryland Pavilion ••••
Fair Site of Lutheran Church Gathering ••••
Seventeen Millionth Visitor ••••
"Bobcats" Cut-up At New York State Exhibit ••••
Fashion Experts Visit ••••
Sports At The Fair,, ••
1939 Baseball All-Stars Visit Fair ••••
Hallmark Card Exhibit Opens ••••
Youth Receives Hero Treatment at Chunky Pavilion ••••
"Record Hop" At Transportation and Travel Pavilion Benefits
Muscular Dystrophy Sufferers ••••
Naval Reservists Visit From New Orleans ••••
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
- 0 -
{ mot'e)
Newsletter •••
7/64•Rl52
- 2 -
A friendship between two dear children, 15 year-old Laura
Rabinowitz of Queens, New York, and 13 year-old Howard Mann of
Chicago, Illinois, that began when they "talked" to eaoh other by
lip-reading from their respective cities via the Bell Telephone
System•s new Picturephone service, blossomed into a correspondence
and then resulted in a recent face-to-face meeting at the New York
World's Fair.
The meeting, made possible by the New York Telephone Company
and the Illinois Bell Telephone Company, who arranged the initial
Picturephone introduction, took place at the Fair's Bell System
Exhibit.
- 0 -
A week-long candle-vigil was held recently at the little wood
Fort Ross Chapel of the Russian Orthodox Pavilion at the New York
World's Fair.
The vigil, led by Reverend Archbishop Ireney, was dedicated to
the restoration of religious freedom to the peoples of Russia, the
other Iron Curtain countries, and "other people throughout the world
now troubled by advocates or atheistic materialism."
The Fort Ross Chapel houses the Holy Icon of our Lady of Kazan,
encrusted with more than 1,000 Jewels and valued at $500,000,
- 0 -
Fairgoers who visit the "Bounty" at the New York World's Fair
Marina are learning that Marlon Brando, who played Fletcher Christian
in the movie spectacular, had much the better deal weather-wise than
Trevor Howard, who played Captain Bligh. On the "Bounty" repl1oa,
which was used in the MGM movie, below decks is completely air
conditioned, cool and comfortable, whatever the temperature outside.
- 0 -
The Atomic Energy Commission' a "Atomsv1lle, USA" exhibit in the
New York World
1
s Fair's Hall of Science logged 310,000 "citizens" and
"honorary citizens" during the first month of its operation. More
than 78,011 were children, who alone oan become citizens of Atomsv1lle,
(more)
Newsletter •••
7/64-Rl52
- 3 -
the rest were adults who can only become honorary citizens. Citizens-
who enter are observed on closed circuit TV by their
honorary citizen companions, who may visit AEC's adult exhibit,
"Radiation and Man."
- 0 -
The "Arabian Nights" became a vivid reality at Flushing Meadow
Park recently when more than 22,000 bejeweled and bedecked members
of the Ancient Arabic Order Of The Mystio Shrine of North America
marched through the New York World's Fair to Shea Stadium and a five-
hour night parade ending Shriners
1
Day at the Fair.
The Shriners• Day replete with oriental bands, colorfully
garbed and mounted honor patrols and flashing scimitars, was the grand
finale to the week-long, annual Shriners• convention in New York City.
During the week, more than 200,000 Shriners, wearing the Middle
East type fezzes adopted by the Order, visited the Fair. Since all
Shriners are also members of the Masonic Order, they made the Masonic
Pavilion their headquarters at the Fair.
- 0 -
Nebraska State Day at the New York World's Fair was distinguished
by the visit to the Flushing Meadow exhibition of the state's
Frank B. Morrison and his wife, Nebraska's u.s. Senators Roman L.
Hruska and Carl T. Curtis, and a large delegation from the Corn Husker
State.
The official party was welcomed to the Fair by General William E.
Potter, the Fair's Executive Vice President for Federal and State
Exhibits, then proceeded to the T1parillo Band Pavilion for ceremonies
marking the state day. The Nebraska Wesleyan University Concert Choir
and the Scottsbluff High School Band provided music, and the state's
First Lady, an accomplished soprano, sang several solos, including a
song written for the occasion, "Stand Up and Shout Nebraska."
- 0 -
The "Singing Voice of the Mormon Church," the world-renowned Salt
Lake Tabernacle Choir, and Governor George D. Clyde highlighted recent
Utah State Day ceremonies at the New York \>/orld's Fa1r.
(more)
Newsletter •••
- 4 -
7/64-Rl52
Utah Day at the Fair coincided with the celebration by Mormons
the world over or Pioneer Day, the anniversary or the entrance or
the Mormon pioneers into Utah's Great Salt Lake Valley in 1847.
Fair President Robert Moses addressed a gathering or 1,000 in
front of the impressive Mormon Pavilion, which he said "dominates the
main entrance to the Fair, is the cynosure of all eyes, and gives a
noble first impression to Fair visitors."
The Beehive State governor reminded those attending the ceremonies
that the Church of Jesus Christ of the Latter Day Saints was founded in
New York State in 1830. The program presented by the famed Salt Lake
Tabernacle Choir, under the direction of Richard Condie, was its first
in New York since 1958,
- 0 -
Thirty-nine year-old Georgia Governor Carl E. Sanders, the
nation's youngest state chief executive, headed a delegation of legis-
lators, business and industrial leaders and "Georgia Peaches" visiting
the New York World's Fair to celebrate Georgia State Day there
recently. The delegation was welcomed by Gen, William E. Potter, Fair
Vice President for Federal and State Exhibits.
At ceremonies marking the state day at the Fair's Tiparillo Band
Pavilion, Sanders called the Fair
11
the most impressive and magnit'icent
and also the most enjoyable World's Fair the world has ever seen,"
During the ceremonies, the governor introduced the "peaches" who had
accompanied him from the Peachtree State: "Miss Georgia", 18 year-old
Vivian Davis of Augusta; "Mrs. Georgia", Mrs. Elain Whitehurst of
Macon; "Miss See Georgia First"
1
19 year-old Sheila Stringer of
Kennesaw, and "Miss Georgia Agriculture Queen", 19-year old Fredda
Lee of Atlanta.
During a whirlwind tour of the Fair, the governor unveiled an
historical marker at the Better Living Center, where the tamed Civil
War locomotive, "The General," is on view, and visited the Coca Cola
Pavilion. Atlanta is the home of the Coca Cola Corporation.
- 0 -
(more)
Newsletter •••
- 5 -
7/64•Rl52
Ten thousand Ukrainian-Americans from the metropolitan New York
area gathered at the New York World's Fair recently to celebrate
Ukrainian Day at the Fair.
Singer Bowl festivities reenacted in song and dance the rich
cultural tradition of the Ukraine. Among the groups participating
in the fete were the colorful Taras Shevohenko Banduriet Ensemble of
Detroit and the famed Dumka Chorus of New York.
Guest speaker u.s. Senator Kenneth Keating of New York told the
audience that "although there is yet hardly a crack in the iron cur-
tain separating the Ukraine from the West, we know that those who have
had a taste of frCledom never forget."
Special tribute was paid to Ukrainian poet-patriot Taras
Shevchenko, regarded by Ukrainians as a champion of freedom for all
enslaved nations. The program was sponsored by the Ukrainian Congress
Committee of America.
- 0 -
A special program of Armenian music and dance, sponsored by the
Diocese of the Armenian Church of America
1
presented a phase of the
folk culture of the ancient land of Armenia to visitors at the Federal
Pavilion or the New York World's Fair recently.
An audience or a thousand heard Archbishop Sion Manoogian,
Primate of the Church, describe America as a melting pot of the arts
and cultures of the world, and received an invitation to attend a
future performance of Armenian religious music at the Fair's
Protestant-Orthodox Center.
- 0 -
Father Francisco Ramirez, S.J., General Director of Programs
of Radio Vaticana, Vatican City, toured the New York World's Fair
recently. He interviewed Fair officials and personnel in many
pavilions. Father Ramirez is in charge of the Vatican's broadcasts
to Latin America.
Most impressed by the presence of religious ideas at the Fair,
Father Ramirez proposes another trip here to obtain material
to be aired this winter in 30 languages, bringing information about
the Fair to many small nations and communities not serviced by regular
new channels.
- 0 -
Newsletter. ••
- 6 -
7/64-Rl52
Among the mementos purchased by Mr. and Mrs. James J. Gianfagna
of Mt. Lebanon, Pa., at the 1939 New York World's Fair was a glass
bank. TWenty-five years and tour children later, the Giantagna family
arrived at the current New York World's Fair with their bank still
tntact and crammed with an unknown amount of bills and coins, the re·
ault or years of depositing.
At a special ceremony in the Fair's Press Building this week, the
Gtanfagnas cracke4 their bank, which disgorged $102.75. The money was
spent enjoying the wonders and amusements at the Fair.
- 0 -
UNICEF and the world's undernourished children are $515.20 or
250,000 glasses of milk richer, thanks to the efforts of three
employees of the Brass Rail refreshment complexes at the New York
world's Fair_.
Susan Giberson and ~ 1 g h t o n York of Massachusetts, and Janine
Griffin of Florida, all college students, celebrated "Halloween in
July" by soliciting $257.60 in three days from 2,200 fellow employees·.
The sum was matched by their Brass Rail employer and the total pre-
sented to UNICEF .•
- 0 -
John E. Drawz, 21, of Minneapolis, and his bride, Jean, 20, will
be able to regale their grandchildren with some pretty unique tales
ot what befell them on their honeymoon.
Drawz and his spouse embarked recently on a 3,100 mile coast•to•
coast honeymoon trip in a golf cart!
The couple started from the Un1sphere at the New York World's
Fair, where they received a bon voyage from famed golfer Tony Lema,
bound for Hollywood, California, where Mr. Drawz Will compete against
Bing Crosby in the "Beat Bing" golf tournament in August. The couple
hope to reach California in less than 40 days.
- 0 -
The ornate Woodlawn Vase, one or the most historic trophies in
thoroughbred racing, is now on view at the New York World's Fair.
(110re)
Newaletter •••
7/64-Rl52
- 7-
T.he $35,000 sterling silver racing prize, a masterpiece of the
ailveramtth'a art created by Tiffany and Company in 1860, is on d i s ~
play in the Preakness Room or the Maryland Pavilion, with other racing
memorabilia on loan from the Maryland Jockey Club. The Maryland Club
is the oldest sporting organization in America,
- 0 -
Three Lutheran Church bodies joined in celebration of All-Lutheran
Day at the New York World's Fair recently.
During morning ceremonies marking the occasion, a Spanish language
Lutheran service book and hymnal was dedicated in the Fair's Hall of
Education, followed by the dedication of eight columns, each honoring
an outstanding Lutheran, at the Court or Christian Pioneers in front
ot the Fair's Protestant and Orthodox Center.
Evening ceremonies included speeches by Dr. Franklin Clark Fry ot
the Lutheran Church ot America, Dr. Fredrik A. SDhiotz of the American
Lutheran Church, and Dr. Oliver R. Harms ot the Lutheran Church
Missouri Synod.
- 0 -
The New York World's Fair registered its 17 millionth visitor
recently when William Raiford of Jacksonville, Florida, accompanied
by his wife, Charlotte, their son, Michael, and Mr. Raiford's mother,
Helen Raiford, Sr., entered the Fair's Gotham Gate.
They were greeted by William E. Berns, Fair Vice President tor
Communications and Public Relations, presented with red unbrellas by
a representative of the Travelers Insurance Pavilion, and feted at
the India Pavilion.
- 0 -
The New York State Exhibit at the New York World's Fair was the
scene of some vigorous large-scale "cutting-up" recently when the Paul
Smith's College "Bobcats," a championship woodcutting group, put on an
eXhibition of sawing and chopping in the Exhibit's "Tent of Tomorrow."
The college "out-ups" have captured the annual Intercollegiate
Woodmen's Championships for the past eight years.
- 0 -
(more)
Newsletter •••
7/64•Rl52
- 8 -
TWenty members of the National Association of Fashion and
Accessories Designers, an organization of outstanding Negro men and
women in the fashion field, highlighted their 16th annual convention
at the Waldorf-Astoria with a visit to the New York World's Fair
recently.
At the World's Fair official Women's Hospitality Center in the
Purex Penthouse of the Better Living Center they were joined by Lois
Towles, noted pianist, and Dr. Jeanne L. Noble, Associate Professor
of Education, New York University, who is presently associated with
President Johnson's Against Poverty Program. They honored ten
young college students from the South who are in New York for a
special Mathematics Enrichment Project of which Dr. Noble is director.
- 0 ...
Sports activities at the New York World's Fair continue to be
one of the international exposition's major attractions. Recently,
100 of the nation's foremost canoe paddlers from fifteen clubs in
seven states churned up the waters of Flushing r.leadow Lake
in the American Canoe Association's sponsored World's Fair Champion-
ships. The event was a "tune-up" for the Olympic tryouts to be
sponsored jointly by the Fair and the New York City Department of
Parks tn September.
Sports luminaries who visited the Fair recently include: Tony
Lema, the sensationally successful tournament golfer; the Washington
Senators baseball team; Richie Guerin, former New York Knickerbocker
basketball ace, now playing for the st. Louts Hawks, who served as
Sports Host at the Fair's Schaefer Center, and the Paul Smith's
College intercollegiate woodcutting champions, who demonstrated their
prowess at the New York State Pavilion.
- 0 -
The 1939 Baseball All-Stars, including Hall of Famers Joe
DiMaggio, Bill Dickey, Lefty Grove, and Johnny VanderMeer, toured
the New York World's Fair the day before their old-timers game at
Shea Stadium.
(more)
Newsletter•••
7/64-Rl52
-9 -
Greeted by Fair officials, the group inscribed their names in
cement at the Hollywood Pavilion, toured the Johnson's Wax Pavilion,
lunched at the Rheingold Post House, and visited the Coca Cola Exhibit,
General Electric, New York State and General Motors Pavilions.
- 0 -
Greeting Cards, 18 feet high and 7 feet long, 1n black and white
and color, have been added to the exhibits at the Missouri Pavilion.
The new exhibit, sponsored by Hallmark Cards, is displayed in a tri-
angle of arched panels surrounding a huge revolving crown.
- 0 -
Eleven-year-old Peter Ormand of Glen Cove, Long Island (N.Y.),
lived a child's dream of glory at the New York World's Fair recently.
Peter, the lad who made headlines when he found a lost dog in
Glen Cove and returned it to its owners in El Monte, California, was
tendered a hero's reward by the Chunky Corporation, the candy manu-
facturers who have an exhibit at the Fair.
At a televised ceremony at the exhibit, Peter was given a year's
supply of candy and a dog of the same breed he gallantly returned to
its owners.
- 0 -
A day-long marathon rock and roll "hop" featuring top person-
alities in popular music was held recently at the New York World's
Fair for the benefit of muscular dystrophy sufferers.
The Cavalcade of Custom Cars exhibit at the Fair's Transportation
and Travel Pavilion hosted the teenager's frolic and turned over a
portion of its day's admissions to the Muscular Dystrophy Associationa
of America.
Among the artists participating in the program were Dick La Pell
and his orchestra, Dave Bynum, Johnny and the Decals, Rick Skylar and
Roger Denom.
- 0-
(more)
· · .. •,•
7/64-Rl52
- 10 -
More than 500 u.s. Navy reservists from New Orleans, La., on a
training cruise aboard the destroyer escorts USS Huse and USS Woodson,
paid a call to New York City recently. A delegation from the ships
delivered a letter from New Orleans Mayor Victor H. Schiro to New York
Mayor Robert F. Wagner, inviting the latter to attend the Sesqui-
centennial Celebration of the Battle of New Orleans in January. The
ship's complements visited the New York World's Fair during their
3·day stay in New York.
./.'.
il' # #
7/64-R158
UNISPHERE
01161
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 • CABLE ADDRESS "WORLOSFAIR"
ftEAC:C THIItOl.IOH
UNOEft&TANOINO
--·

NEWS:
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Peter McDonnell
Jerome Edelberg
Joyce Martin
EQli IMMEPIATE RELEASE
- WF 4-6531
- WF 4-6541
- WF 4-6543
ROBERT MOSES
PRESIDENT
July 27, 1964
NEW YORK WORLD'S FAIR, July 27 -- At 11 A.M. on Wednesday
(July 29), American & Foundry Company will launch ita
new, $30,000 "Sports That Last A Lifetime" fitness program at
the Monorail station in the Fair's Lake Amusement Area.
The first award from AMF Monorail's "Eightieth Penny Fund,"
raised by setting aside the Eightieth Penny from each Monorail
fare over a two-year period, will be given to the Explorer
Scouts of' the Boy Scouts of America.
Mr. carter L. Burgess, AMF Chairman, will be on hand to
present the first $2,750 check, to be accepted for the Boy Scouts
by Charles B. McCabe, Chairman of the World's Fair Boy Scouts
Committee, and Joseph A, Brunton, Jr., BSA Chief Scout Executive,
Princeton's All-American football star Dick Kazamaier, now Vice
President of' AMF Whitely, Inc. of Maywood, N. J., manufacturer
of exercising equipment, will emcee the ceremonies in which a
Boy Scout Honor Guard and Explorer Troop will participate.
In the future, shares from the "Eightieth Penny Fund" will
be presented to other worthy causes.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
# # #
L
•'
UNISPHERE OIIU>I
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FOR RELEASE: AT NOON, TUESDAY, JULY 28
ROBERT MOSES
PRESIDENT
July 27, 1964
WORLD'S FAIR PROGRAM HIGHLIGHTS FOR WEDNESDAY, JULY 29
NEW YORK WORLD'S FAIR, July 27 -- This is Locksmiths of America
Day at the Fair and Broome county, N, Y., Day at the N. Y. State
Pavilion.
At 11 A,M, at the AMF Monorail station in the Lake Amusement
Area, Carter L. Burgess, AMF Chairman, Will present the first $2,750
check or a $30,000 "Sports That Last A Lifetime" program to Charles B.
McCabe, Chairman ot the World's Fair Boy Scouts Committee, Joseph A,
Brunton, Jr., BSA Chief Scout Executive, will be present and
Princeton's All-American football star, Dick Kazamaier, will be master
of ceremonies, supported by a BSA Honor Guard and Explorer Troop,
From 11 A.M. to 1 P.M. The Advertising Council will have a special
color video taping for the United Fund at the RCA Pavilion. The day's
Hospitality Hostesses at the Official Women's Hospitality Center in
the Purex Penthouse of Better Living Center will be the Pioneer Women
from 11 A,M, to 6 P.M.
Julia McCombs, well-known sewing expert, will conduct a "How to
Sew" seminar and demonstration at the House or Good Taste from 11 to
11:30 A,M, and again at 2, 4:30 and 8 P,M.
At noon the Rotary Club luncheon and meeting will be co-hosted by
both the Rotary Clubs of Norwich, Conn., 798, and Teaneck, N. J,, 749,
at the Texas Pavilions Restaurant.
FROM: Wm. J. Donoghue Corporation
lOColumbus Circle, N.Y.C.
(more)
7/64-Rl57
- 2 -
Also at noon, Larry will give an organ concert at the
Federal Pavilion.
Broome County, N. Y., Day at the New York State Pavilion will
begin its festivities at noon with the Ukrainian Folk Dancers or the
St. John's Ukrainian Orthodox Church of Johnson City, N. Y., to be
repeated at 5 P.M. From 12:30 to 1:15 P.M,, the Maine-Endwell Senior
High School Band of Endwell, N, Y., will perform, repeating at 4 and
7:30 P.M. At l :30 P.M., the Triple Cities Dancers, representing Miss
Helene's Center or Dance and the Metro Dance Studio of Binghamton,
N, Y,, Priscilla Thompson School of Dance of Endicott, N, Y., and
Miss Barbara School of Dance and Miss Ilene School of Dance Arts of
Johnson City, N, Y, These performances will be repeated at 5:30 and
7 P, M. At 2:15 the Johnson City, N. Y., Summer Concert Band will
play, repeating at 6 P.M. At 3:15 P.M., an organ interlude will be
featured and at 8:30 P.M. the Binghamton Youth Symphony will entertain.
At Better Living Center's Beech-Nut Theatre, there will be a
free movie entitled "Inside Hollywood" at 12:45 P.M., and at 1 P.M.
at the RCA Pavilion, Bob King, WOOK-TV, Washington, D. c., disk
jockey, will tape a color show until 4 P.M.
At 1:30 P.M., the American Legion Drum and Bugle Corps of
Torrington, Conn., will present drill exhibitions and a musical
program at the New England States Exhibition. Also at 1:30 P.M.,
"Glenn in Orbit", a story narrated by the late President John F.
Kennedy, will be shown at the Beech-Nut Theatre in the Better Living
Center. Admission is 25 cents and the show will be repeated at
2:30, 3, 4:30, 5, 5:30, 6 and 6:30 P.M.
Why grandmother sang the blues on washday will be graphically
illustrated in a lecture by Charles H. Rutledge of DuPont at 2:30 P,M.
in the third floor Decorating Theatre of the Pavilion of American
Interiors.
At 2:30 P.M., the Huntington Park Youth Band of Huntington,
Calif., will perform at the World's Fair Pavilion, and at the same
time the Melody Maids of Beaumont
1
Texas, will present their program
at the Tiparillo Band Pavilion. They repeat at 4 P.M.
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7/64-Rl57
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At 3 P ,M., there Will be a press preview of the opening or ''Cafe
Israel" featuring dances and songs of Israel at the American-Israel
Pavilion.
A program of folk, spiritual and popular music will be presented
at the Federal Pavilion at 6 P.M.
Paul Lavalle will direct the Band of America in concert at the
Court of the Universe, Pool of Industry, from 7:15 to 8:40 P,M, Guy
Lombardo and the Royal Canadians will play for free public danotng at
the Tiparillo Band Pavilion from 9:30 P.M. to 12:30 A,M,
ENTERTAINMENT CONTINUES IN THE LAKE AMUSEMENT AREA UNTIL 2 A.M.
# #
7/64-Rl67
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lQlt IMMEDIATE RELEASE
ROBERT MOSES
PRESIDENT
July 28, 1964
- WF 4-6531
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NEW YORK WORLD'S FAIR, July 28 -- An impressive graphic display
or the largest hydroelectric complex in the Western World, the Niagara
and St. Lawrence Power Projects, is attracting crowds to the exhibit
sponsored by the Power Authority of the State of New York in the New
York State Pavilion at the New York World's Fair.
The complex, completed during the nine-year tenure of Robert
Moses, now Fair president, as Power Authority chairman, has an annual
energy output of 26 billion kilowatt hours of low-oost electricity.
More than 650,000 Fair visitors to date have toured the 3,000
square foot exhibit. On view are striking photographs, including a
12-by-24 root illuminated photo mural of Niagara Falls: d and
cutaways. A recording explains how the Fewer Authori ..:· V. :;J zed
water made available by a treaty with Canada to develop •
publicly owned power resources of the Niagara River and the Interns•
tional Rapids section of the St. Lawrence River.
The Power of the State of New York is a non•profit
organization created by the Legislature to develop the hydroelectric
potential of the Niagara and St. Lawrence Rivers while preserving
their beauty. No state or federal money is used by the Authority.
It has sold more than a billion dollars in revenue bonds to prudent
private investors who are being repaid out of earnings from the sale
of the Authority's low-cost power to industry, municipal. rural co-
operatives and to private utilities.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
(more)
7/64-Rl67
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The Authority is composed of five trustees appointed by the
Governor. Heading the group is James A. FitzPatrick, Plattsburgh,
N. Y., chairman; Theodore Hill, Jr., Jefferson Valley, N. Y., v1ce-
oha1rman; Finla Q, Crawford, Andover, N. Y.; ~ m u n d H. Brown, Lockport,
N. Y,, and Arthur M. Richardson, Rochester, N. Y. Williams. Chapin
is the General Manager and Chief Engineer.
# # #
7/64-Rl63.
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lQR IMMEDIATE RELEASE
ROBERT MOSES
PRESIDENT
July 28, 1964
NEW YORK WORLD'S FAIR, July 28 •• A pamphlet to guide blind
visitors to the New York World's Fair, entitled "A Fingertip Trip
Through The Fair", has just been published by Convention Planners, Ino.
The only such aid for the sightless, the new publication presents
an itinerary of exhibits which can be most easily toured ·- and enjoyed
-- by the blind. It also lists dining places and entertainments.
The idea for the pamphlet originated with Al Sperber, President
of Convention Planners, Inc., who himself is blind.
Mr. Sperber, a resident of Kew Gardens, N. Y., was determined to
get as much out of the \·lorld • s Fair as possible, and found that no
special guide material had been prepared for people with his afflio-
tion,
After several random visits, he decided to publish a pamphlet
that would both encourage blind people to visit the Fair and save them
time, money and energy during their expedition to Flushing Meadows.
As a public ser.vice, PlAnne:::-s, Inc., te making
"A Fingertip .. 'rip ':'hro•.lgh ThP. Fatr:• tabls to anyone 1t.
Copies may be obtcrtned by adclJ:-eee1rJg th9 f'l'C'm at 745 Fifth Avenue,
New York, N. Y., enclosing self addressed envelope.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
# # #
Q.QJ:I 7/64-R16l
U N I S P H E R E 01861
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ROBERT MOSES
PRESIDENT
July 28, 1964
TEXT OF Rf)1ARKS BY UTAH GOVERNOR GEORGE D. CLYDE ON UTAH DAY
AT THE NEW YORK tmRLD
1
S FAIR, JULY 24, 1964 •••
It is my great pleasure and privilege to convey to you at this
time the greetings or all the people of the great State ot Utah. Our
heartiest congratulations on this most wonderful event ••• and our sincere
thanks for the honor which you have accorded us in designating this day
as "Utah Day" at the Fair.
Although more than 2,000 miles separate Utah from New York, we
feel a close affinity for this Empire State, and I would like you to
know that I have close personal ties to New York. My own great, great,
great grandfather, Colonel Samuel Clyde, moved from New Hampshire into
the Upper Mohawk Valley of New York State in pre-revolutionar.y times
and fought in the War or Independence with a commission granted by the
Provincial Congress or New York. He later served in the First New York
Legislature, which implemented this State's first Constitution. His
son, Colonel Joseph Clyde, served in New York State's Second Constitu-
tional Convention in 1821, and his grandson, George c. Clyde, was a
member of New York's Third Constitutional Convention in 1846.
These, or course, are personal ties, but there are broader bands
binding Utah to New York, ties which concern the basic thread of our
history. This particular day has been selected as Utah Day at this
World's Fair because or its historical significance. July 24th ts our
official state holtday ••• anntvereary of the day 117 years ago when the
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
(more)
- 2 -
heroic band of Mormon Pioneers under the leadership of Brigham Young --
a former New Yorker -- came into the Valley of the Great Salt Lake to
found the first permanent white settlement in that part of our nation.
The journey across the plains and mountains to Utah may be said to have
begun in New York State, where the Church of Jesus Christ of Latter-day
Saints had been organized April 6, 1830. Seeking a place where they
could worship according to the dictates of their own consciences, the
Mormons moved Westward -- just as had the original American colonists
Two Centuries earlier and for the same reason until they settled down
to make a permanent home in what, at the time of the first settlement,
was a vast wilderness. The new homes, here on the East Coast and there
in the fastness or the Rocky Mountains, grew and prospered. The
original settlers found the freedom of conscience they sought and later
extended it to people of other faiths and other backgrounds until
finally there emerged the great cosmopolitan states and the great
"melting pot" nation which we know today, rallying point of freedom for
all the world.
It is most appropriate that Utah today has sent here to the World's
Fair the Mormon Tabernacle Choir, one of the world's great choral
organizations, and a living and thrillingly articulate reminder of the
historic ties which span the continent to bind our two states.
Mr. Moses, Ladies and Gentlemen, who have played a part in the
conception, the detailed development and the final breath-taking produc-
tion or this magnificent Fair, let me say that we from Utah are more
than impressed by the magnificence or your work. We are overwhelmed,
thrilled to the core and extremely proud to take part. We cannot help
being impressed by the size and appeal of the Fair. Each day more than
a million visitors are likely to come here. At home in Utah, our total
population will not reach the one million mark until sometime next month.
Over the years there have been many "World
1
s Fairs," all of them
impressive, but none more significant than this one. My great regret
is that our time to visit the Fair is limited. For one could spend
days and weeks and months in profitable observation and study, deriving
a liberal education by the hour.
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The things here on display dramatically illustrate the great
phenomenon or the Age in which we live -- the apparent torshortening ot
time itself. It used to be that centuries elapsed between significant
developments in the history or mankind. Now, the changes wrought by a
few years are greater than those which once evolved through milleniums.
From year to year, from month to month, sometimes literally from day to
day now come new marvels, produced by scientific research, by engineer-
ing genius and by our capacity tor production and marketing, which
change our whole outlook on life.
One scarcely dares predict what fantastic things may feature the
World's Fair when next you undertake to present one or these marvelous
exhibits, Perhaps we shall no longer have a mere "World's Fair," but
rather a "Fair ot the Universe," with exhibits on display from the moon
and even from other planets. Man has disdained the restrictions which
once appeared immutable, and dares look to the very outer limits or
space.
For this wonderful and educational contribution to the people or
America and of the world, we salute you. For the honor you have ac-
corded us in allowing us to take part in dedicating this special day to
our state, we sincerely thank you. For the future, we wish you
continued success and the recognition which you so richly deserve.
# # #
7/64-Rl65
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ROBERT MOSES
PRESIDENT
July 28., 1964
NEW YORIC WORLD'S FAIR, July 28 -- Two of the greatest names in
jazz will present concerts in the Stnser Bowl at the New York World's
Fair on Wednesday, August 5.
Duke Ellington and his f'amoue ol'Ohestra and Dave Brubeck and his
internat1onally-accla1med quartet Will star in the outdoor music
festival that is expected to be the jazz highlight ot the year.
The double-barreled concert pro;ram will begin at 8 P.M. Follow-
ing it_, at approximately P.M., vtaitors to the Fair will be
invited to danoe in the Singer Bowl to the music of' Duke Ellington,
who is regarded as the creator of a new vogue in modern music.
For his concert, the "Duke" Will lead his 15-man orchestra in
many of' his most popular jazz compositions. As a composer, he is
unique in that all his works have universal appeal and have_ become the
favorites of a wide general public ranging f'rom jitterbugs and bobby-
soxers to jazz fans and adults.
Ellington's co-star in the Singer Bowl jazz festival., Dave
Brubeck, is one of the world's foremost jazz personalities. He and
the other stare of his famous quartet have become the most popular
symbol of progressive jazz not only in this country but overseas,
even behind the iron curtain.
With Brubeck on the piano, the quartet also includes Paul
Desmond, considered to be the number one alto saxophone player inter•
nationally; award-winning Joe Morello, on the drums
1
and Gene Wright
1
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10 Columbus Circle, N.Y.C.
(more)
7/64•Rl65
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on bass. Wright formerly played with Count Basie
1
Cal TJader
1
and
Red Norvo.
There will be no admission charge to the Singer Bowl for this un-
paralleled jazz concert or to the dance that follows.
# #
i
U H I S P H E R E 0 tll&l
,.,
' '/
''\ 'I
·' :
7/64·Rl66
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INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
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FOR RELEASE; AT NOON I WEDNESDAY I JULY 22
ROBERT MOSES
PRESIOENT
July 28, 1964
WORLD'S FAIR PROGRAM HIGHLIGHTS FOR THURSDAY, JULY 30
NEW YORK WORLD'S FAIR, July 28 ·- The Sales Executive Club of
New York Will hold its weekly luncheon at the Top of the Fair
Restaurant at 12:15 P.M., as a highlight of Sales Executive Day at
the Pair. At 1 P.M., the organization will make a presentation to
Miss Ann McKeon, "Miss World • s Fair Summer Festival"
6
for her efforts
tn selling the Fair around the country, The luncheon will be attended
by World's Fair officials.
A full scale program including tours or General Motors Futurama
-... --
II, General Electric the IBM eXhibits has
.,
been scheduled, In addition been offered free rides on the
AMP Monorail in the Lake Amusement Area and to the top of the Towers
at the New York State Exh1b1t
1
and cut-rate offers to many amusements
including the Oregon Timber Carnival, the New York Airways Helicopter
Ride and the Underground Home.
They have been invited to a 4 P.M. fashion show at the Better
Living Center's Beech-Nut Theatre, and a 6:30 P,M. reception in their
honor will be held at the American Express co, Exhibit,
Sandy Lane, 11-year-old hero ot the Kodak Pavilion's charming
movie, "The Searching Eye"• will also be given a Day at the Fair. He
will arrive at Kodak at 10 A,M. and a unique press conference will be
held in the pavilion's lounge at 11 A,M, At this conference, Sandy
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
(more)
7/64-Rl66
- 2 -
will be asked questions by "reporters" his own age -- the children ot
reporters and photographers attending the conference. Sandy's
itinerary for the day will include a glide-a-ride tour of the Fair-
grounds1 lunch at the Belgian Waffle Shop and an opportunity to light
up the Tower ot Light at 9 P,M,
The New York State Pavilion will be celebrating Broome County Day
with continuous performances from ll A.M. to 10 P,M, Among the Broome
county groups entertaining will be: The Johnson City Summer Concert
Band; The Ukrainian Folk Dancers of St, John
1
s Ukrainian Orthodox
Church of Johnson City; The r.1aine-Endwell Senior High School Band; The
Miss Helene Center of Dance (Binghamton) and The Hiss Ilene School of
Dance Arts (Johnson City) and The Binghamton Youth Symphony.
Delegates to the World Assembly or Youth will arrive at Gotham
Gate (No, 1) at 9 A.M. via Long Island Rail Road, They will split
into two groups and visit scheduled exhibits in the morning and tour
the Fairgrounds on their own in the afternoon, The group will rendez-
vous for departure at 4:30 P. r4. at the General Foods Arches in Gotham
Plaza near Gate No. 1,
The noon Rotary Club meeting and luncheon at the Texas Pavilions
Restaurant will be hosted by the Rotary Club of Bethpage
1
N. Y., 725,
as host, and the Rotary Club of Nutley, N. J., 747, as co-host.
The National Baton Twirling Championships will be held in the
Singer Bowl from 10 A.M. to 6 P,M.
The "Cafe Israel" at the American-Israel Pavilion will launch a
program featuring "The Hora", a dance group, presenting a "Sing Along"
and folk dancing on a continuous basis from 11 A.M. to 11 P.M.
At 2:30 P.M. at the Better Living Center's Beech-Nut Theatre,
there will be "Salute to USO Women" presentation and fashion show
followed by a reception and tea.
The RCA Pavilion will feature a color broadcast of an "Excursion
to Sierra Leone" presented by CARE at 11 A.M.; "Dining at the Fair",
a five-minute film describing the Fair's many fine restaurants as a
guide for visitors at 11:30 A.M. and at 5:35 P.M.; World's Fair
Reports and News at 1 P.M., and "Beauty at the Fair" (Clairol) at
2 P.M.
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7/64-Rl66
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At 3 P,M. in the Hall of Free Enterprise, business and tinancial
editors will review "Mr. Both Comes to Town", the first of the aeries,
"Drama Critic tor a Day".
over the NBC-TV Network, 10 to 11 P,M, (EDT) NBC correspondent
Edwin Newman will present "A World's Fair Diary with Edwin Newman",
a special hour-long color filmed news report of his visits to World's
Fatr pavilions, restaurants and amusements.
There will be music for listening at 7:15 P.M., when Paul Lavalle
conducts the Band of America at the Court of the Universe, Pool of
Industry, Free music tor dancing will be presented by Guy Lombardo
and his Royal Canadians from 9:30 P,M, to 12:30 A.M. at the T1par1llo
Band Pavilion,
ENTERTAINMENT WILL CONTINUE IN THE LAKE AMUSEMENT AREA UN'l'IL
2 A,M,
# # #
7/64·Rl68
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FOR RELEASE: THURSDAY, JULY 30, 1964
ROBERT MOSES
PRESIDENT
July 29, 1964
NEW YORK WORLD'S FAIR, July 29 -· A story which began with a
letter to New York's Mayor Robert F. Wagner in early 1963, will come
to a happy conclusion next Sunday, August 2nd, with the welcome of a
M1cn1gan family of five at the New York World's Fair.
Mrs. w. H. Keefe, or 1630 Sheridan Street, Niles, Michigan, wrote
to Mayor Wagner on March 8, 1963, asking tor information regarding the
Fair.
''Since fall," she wrote, "our children, numbering three -- 12 and
10 year old boys and a 7 year old girl -- have been faithfully saving
pennies in an empty bleach bottle. They out a slot in the plastic
bottle and with an arrow to the penny slot, wrote the
following on the outside, 'Put a penny there tor the •64 Fair.' About
once a month the pennies are counted and re-counted. (There are more
efficient approaches to counting pennies but it would spoil their runl)
Each month our progress to the Fair is carefully calculated, based on
30¢ per gallon and the 16 miles to the gallon which our
1
61 Ford wagon
now affords us, On a large map or the Eastern states hanging on the
kitchen wall, pins are carefully moved ahead - for every 30 pennies
another 16 miles. We are still in Ohio but hoping to make the
Pennsylvania Turnpike by April 1st."
The Mayor sent the letter along to the World's Fair, \'7here it was
processed and all available information on the Fair sent along -- in
triplicate -- to Keefe. Mrs. Keefe immediately replied to the
World
1
s Fair as follows:
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
(more)
7/64-Rl68
- 2 -
"Right in the middle of the peanut butter sandwiches and tomato
soup this noon, came the mailman with your envelope# generously filled
with things to thrill the heart or three young children. The material
deepened their firm conviction that a trip to the Fair in
1
64 1s
second only to sailing off to the moon,
11
A very nice note from Mayor Wagner and the material so promptly
sent from your desk leave us self-appointed ambassadors for the City
of New York, Thank you so muchl
"May we, ror whatever fee is involved, be on the mailing list for
the Official Bulletin? For whatever it may be worth, the duplicates
you sent went orr this afternoon to be shared with over a hundred
first, fourth and sixth graders and teachers.
"Again, thank you. Sitting here, surrounded by washing to be
washed, ironing to be ironed and sewing to be sewed, the Unisphere
seems far removed from my less abstract stainless steel kitchen. We
will make it, however, though I've cautiously warned the children 1t
may take a few more pennies than will fit in our bleach bottle."
The next move was made by Fair officials who wrote to Mrs, Keefe
for permission to release her correspondence. Mrs, Keefe was quick
to approve saying, "You are more than welcome to do whatever you wish
with the letters.
"Aside from the important fact that every child should, sometime
during 'growing up' have a World's Fair as part of their experience
(I base this on memories of •myt Fair, Chicago, '331) -we launched our
inquiry into your projected plans for additional reasons, This rather
ridiculous looking bleach bottle (it has replaced a pot or lovely ivy
in the middle of the kitchen table for the next 14+ monthsJ) happens
to be the main character in our plot to teach the children that an
experience as tremendous in their eyes as a trip to New York and the
Fair, doesn't just
1
happen.• The u.s. Steel sphere has already
ptqued their imagination far beyond the limits of Flushing Meadow but
it costs money to •spread your wings' and curious as this bright new
generation is, they seldom inquire into anything as prosaic as the
price of eggs, the payment on the house, etc. This I do not expect,
but the Fair seems a good ODportunity for them to experience the
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7/64-Rl68
- 3 -
answers before they ask the question - •can we afford it?' So -
we•re •using' you and I hope thru their own efforts they will come
home overflowing with the world you are planning and the satisfaction
ot having contributed to making the posters, brochures, etc. a reality.
11
To date, there are 1200 pennies. Our twelve year old has hired
himself out to a real estate agent and will care for lawns of unrented
homes in the area this summer. Our ten year old staged a toy rummage
sale this week•end and gleaned $1.05 which, in his terms, equal 3
gallons or gasoline which equals 15 miles east on the toll road.
Seven year old Kathy's business sense is sadly in need or guidance,
I've yet to convince her that there is no profit in selling her two•
week old Easter dress (my $6.00) for $2.00 in pennies to her best
friend. Her approach would push us right back to Illinois. Tomorrow
I will •push' dusting at a nickel a dayl"
That letter was dated April 22, 1963, exactly one year before
the Fair opened.
On July 6th, a call was placed to Mrs. Keefe to tell her that
the Fair was looking forward to the visit or the Keefe family and to
ask it any definite plans were materializing, Mrs, Keefe wrote to
the Pair's publicity director:
11
We were delighted with your call today. The children could
hardly contain themselves as they wandered thru the neighborhood
trying to b e ~ casual with 'Oh yesJ (yawnl) the New York World's
Fair called our Mom today!' They have been terribly excited tor
months but your long distance call certainly •capped' the anticipation.
11
Your call also inspired us to finally pin down a date. August
has always been vacation month for us but, as I mentioned, we've let
exact dates remain somewhat tentative pending other decisions. We
will leave Niles on Friday, July 31st, spend Saturday in Philadelphia
and we'll arrive Sunday morning in New York. We will be in New York
until late Wednesday, August 5th when we'll drive back to Philadelphia
and return to Niles via Gettysburg and Detroit arriving here Sunday,
August 9th."
In her letter, Mrs. Keefe spoke or hotel reservations and asked
tor advice in securing accommodations. Eventually, the Hotel Commodore
offered gratis accommodations and the Keefe family accepted with thanks.
(more)
7/64-Rl68
- 4-
Mrs. Keefe concluded her most recent letter with P.s. saying
that
1
"'l'h1e is just a rough calculation but we figure it should take
moat of Ohio tor 3 children to wrap approximately 3300 pennies. T-his
wtll take care of that long, long stretch and from there on 1t'a
mountains, the Fair and f'unJ
11
The saga of the Keefe family will come to its happy ending next
Sunday, when a special tour of the Fair Will be given the familY upon
their arrival at New Amsterdam Gate (#2).
# # #
NOTE: Exact ttme schedule to be released as soon as known.
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NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
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FOR RELEASE: THURSDAY, JULY 30
ROBERT MOSES
PRESIDENT
July 29, 1964
NEW YORK WORLD'S FAIR, July 29 -- The eagerly awaited opening or
the Belgium Village will take place on Saturday, August 1, when the
public Will be admitted to the 134 building complex for the first time.
A post-opening ceremony at the Belgium Village is scheduled tor Monday,
August 3, when the Hon. Louie Houtave, Mayor of Damme, Belgium, will
fly here from his village specifically to join Fair President Robert
Moses and Gov. Charles Poletti, Vice President, International Affairs,
in cutting the traditional ribbon.
In announcing the opening of the Village, Mr. Moses said:
"I have been asked to comment on the opening of the
Belgium Village and its relation to the adjacent Amusement
Area on the Lake. The Fair management believes that the
Belgium Village will be one of our very best exhibits. It
has charm and authentic atmosphere. We haven't a doubt of
its popularity.
"We confess that thus far we have not been bright enough
to figure ways to concentrate legitimate amusements on the
Lake front. One man's fun is another's tumble. We ruled out
conventional catchpenny amusement park vulgarity. We made a
clean cut decision between strip teasers and Michelangelo.
"Some of our able, reputable theatrical producers did
not grasp the simple arithmetic of the average visitor who,
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
(more)
7/64-Rl73
- 2-
it turns out, would rather not walk quite a wa7 and pay tor
his hilarity when he can get it tor nothing scattered through-
out the Fair, mixed with industry, science, travel and whatnot.
"You have to dream up something very intriguing to coax
the dollars and quarters from those with big families and
limited means. So some good shows have gone down the drain as
they do on and off Broadway, and some good people have lost
money as they do at race tracks.
"The collapse ot a few amusement ventures has beer) grossly
exaggerated, Others remain. Hawaii ts in good shape. Florida
is picking up fast. The Monorail is well patronized. The
Circus has a new lease on life. we shall continue to work on
the Amphitheatre and TeJ:as problems, and have by no means
given up hope of a really 09nstructtve solution, Meanwhile,
the troubles in the Amusement Area concern us, but make no
difference in gauging the success of the Fair, which is al-
ready assured."
# # #
7/64·Rl78
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FOR RELEASE;. AT NOON_, THlJI].§DAY, JULY
ROBERT MOSES
PRESIDENT
July 29, 1964
WORLD'S FAIR PROGRAM HIGHLIGHTS FOR FRIDAY, JULY 31
NEW .. YORK WORLD'S FAIR, July 29 -- The full schedule of events- at
the Fair on Friday will be highlighted by the visits of: Gov. Philip
H ... Hoff-for Vermont State Day; His Excellency Tunlru.Abdul Rahman,
Prime Minister of Malaysia; His Exoellenoy Philibert Tairanana,
President of the Malagasy Republic, and .L1o. Alberto Herrarte., Foreign
Minister of Guatemala. In addition it will be Odd Fellows u. N.
Pilgrimage for Youth Day, Wheaton Youth Symphony Orchestra Day at the
Illinois Pavilion and the 98th Division of the u. s. Army Reserve
Corps .. will have a "Day" at the New York State Pavilion.
·Prior to ·their 10:45 A.M. official arrival and reoeptton at the
New Amsterdam nate (No. 2), Gov. Soft and party will have toured the
General Futurama II Exhibit at 9:15 and dedicated a subWay
oar, "The State of Vermont", at the New York City Transit Authority
Yards below the ramp at the Gotham Gate (No. 1) at 10:15 A,M. Upon
arrival at Gate No. 2, they will be by Gen. William E. Potter,
Fatr Executive Vice President, Michael R. Pender, Director of States
Exhibits, Gates Davison, Deputy Chief of Protocol, and M1sa Selma
Herbert, Assistant Chief of Protocol.
The Vermont party will then go to the New England States Exhibi-
tion for an 11 A.M. ceremony which includes the awarding of the Fair's
silver medallion to Gov. Hoff by Fair President Robert Moses and.a
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
(more)
7/64•Rl78
- 2 -
noon luncheon sponsored by the World's Fair at the Millstone
Restaurant. At 3 P.M,, the party will be greeted at the Federal
Pavilion by Ambassador Norman K. Winston, u. s. Commissioner, and
Thomas Hunt, his special assistant. A 4 P.M. visit to the Illinois
Pavilion will conclude the scheduled program,
The visit of His Excellency Tunku Abdul Rahman, the Prime Minister
of Malaysia, will begin in the Fair's Administration Building at 5
when Gov, Charles Poletti, Fair Vice-President, International Affairs
and greets the Prime Minister and his party.
At 5:25 P.M., the party will attend a reception in their
honor at the Federal Pavilion, Their itinerary also includes visits
to the Pavilion of Malaysia, the Ford Exhibit, General Motors Puturama
II and the IBM Exhibit, From 8:30 to 10:30 P.M., they will attend a
dinner and reception hosted by the Fair Corporation at the Official
Women's Hospitality Center in the Purex Penthouse of the Better Living
Center, At this affair, President Robert Moses will present the Fair's
gold medallion to the Prime
The visit of His Excellency Philibert Tsiranana, President of the
Malagasy Republic, will begin with his arrival at 9:30 A.M. At the
Fair's Administration Building, accompanied by Ambassador Richard c.
Patterson, Fair Chief of Protocol, After visiting the Federal
Pavilion, the Malagasy party will tour the New York State, General
Motors and Africa Pavilions. At noon in Fair President Robert Moses•
office in the Administration Building, His Excellency will be
presented the World's Fair gold medallion by Mr. Moses,
The 98th Division Band and Color Guard of the United States Army
Reserve will perform at the New York State Pavilion at 10:30 A.M., and
at 2:30 and 6:30 P.M.; the 39lst Regimental Drill Team, at 11 A,M, and
3 P.M.; the 390th Regiment Hand-to-Hand Combat Demonstration Team at
11:30 A,M, and 3:30 P.M.; the 392nd Regiment Weapons Demonstration
Team at noon and 4 P.M.; the Test Company First Aid Demonstration Team
at 12:30 and 4:30 P,M., and the 389th Regiment Bayonet Demonstration
Team at 1 and 5 P.M.
Day celebrations.
all participating in the 98th Division U.s.A.R.
(more)
7/64-Rl78
... 3 ...
There will be a special conclave of Grand Boule, Sigma Pi P h i ~
professional interracial fraternity at the Illinois Pavilion from 3 to
4 P.M. Host will be Federal Judge James B. Parsons of Chicago, co-
chairman of the Illinois Pavilion Commission.
At 5 P,M, in the Lincoln Library at the Illinois Pavilion,
Wheaton Youth Symphony Orchestra Day ceremonies will include the
presentation of a book of poems on Illinois by Judge Frank Earl Herrick
of Wheaton, Ill.
The Sports Host at the Schaefer Center will be Bill Russell, the
All-Pro Center of the Boston Celtics. A former All-American at San
Francisco u., the great center has been voted most valuable player in
the NBA twice, and has sparked the Celtics to seven consecutive
Eastern pro titles and to the world championship in six of the seven
play-offs, The six foot ten-inch athlete will implant his handprints
in cement at noon and will be present to greet his fans throughout the
weekend from noon to 3 P.M. and 5 to 7 P,M8
The National Baton T\'lirling Championships will be in its second
day from 10 A,M. to 6 P.M. in the Singer Bowl.
At the Protestant and Orthodox Center, the host church will be
Concord Baptist Church, Rev. Gardner Taylor
1
Pastor. Dr. L. August
Lovergren, of the Southern Baptist Missionary to Jordan, will greet
visitors at the Baptist Exhibit.
From 11 A.M. to 11 P,M., "Cafe Israel" at the American-Israel
Pavilion will feature the Yemeni Trio and "The Hora" dance group.
Famous cartoonists, Paul Frehm, "Believe it or Not"; Ted Key,
"Hazel"; Bob Dunn, "They
1
11 Do It Every Time", and Willard Mullin,
famous sport cartoonist, will draw their cartoons for the public at
the Newspaper Comics Council ill:hibit in the Better Living Center from
6 to 7 P.M., and Will be color video taped at the RCA Pavilion from
noon to 3 P.M.
Between 7:15 and 8:40 P.M., Paul Lavalle will conduct the Band
or America in concert at the Court of the Universe, Pool of Industry,
Guy Lombardo and his Royal Canadians will provide the "Sweetest Music
This Side of Heaven" for free public dancing as they do nightly,
(more)
- 4 ..
except Monday, at the Tiparillo Band Pavilion from 9:30 P.M. to 12:30
A.M •.
The Mete will meet the Houston Colts in a night game starting at
8 P.M. in neighboring Shea Stadium. Fairgoers who get hands stamped
before leaving for the game may return free to attend the Fair's many
amusements and night clubs which stay open until 2 A.M.
# #
7/64-Rl79
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FOR IMMEDIATE RELEASE
ROBERT MOSES
PRESIDENT
July 30, 1964
NEW YORK WORLD'S FAIR, July 30 -- Swiss Independence Day
and Swiss Day will be celebrated Saturday, August 1, at the New
York World's Fair.
In keeping with the world-famous Swiss tradition or housing
and educating orphans from all over the world, forty youngsters
trom the Bethlehem-Lutheran Orphanage in Staten Island will be
the guests ot the Swiss Pavilion. The children, aged 9 to 13,
will visit different foreign and domestic pavilions, lunch at
the African Pavilion and soar above the Fair on the Swiss Sky
Ride.
They will also be treated to Swiss chocolates and ice cream
cones.
In addition, 15,000 red balloons bearing the Swiss insignia
or a white cross on a red background will be distributed to
children entering the Swiss Pavilion on August 1 as a souvenir
or the Day.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
# #
7/64-Rl85
UN IS PH E R£
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FOR RELEASE: AT NOON, FRIDAY, JULY 31
ROBERT MOSES
PRESIDENT
July 30, 1964
WORLD'S FAIR PROGRAM HIGHLIGHTS FOR SATURDAY, AUGUST l
NEW YORK WORLD'S FAIR, July 30 ·- The month of August will be
ushered in at the Fair with a full program of special events and
special "Days" on Saturday. It will be Cape Coral, Florida Day,
Colorado State Day, Swiss Day, Japanese Day at the New York State
Pavilion, New York State Business and Professional Women's Day,
Mademoiselle Magazine Day, Schumacher 75th Anniversary Day, and August
1 will bring the long-awaited opening of the Belgium Village.
As a feature of Cape Coral, Florida Day, drawings for weekend
vacations for two will be held at each of the five Cape Coral Exhibits
at the Fair (one each at Better Living, the Hall of Education and
Travel and Transportation and two at the Florida Exhibit).
A highlight of Cape Coral, Florida Day, will be the visit of Miss Cape
Coral-Florida World (Carol Hale, a 20-year-old Miami u. senior). Her
full schedule, from her 8:30 A.M. arrival at Henry Hudson Gate (No. 4),
to her 10:30 P.M. tour of General Motors Futurama II, will include
visits to Ford, Coca-Cola, General Cigar (where she will be "sawed in
half"), Chrysler Corporation's Fun House, Seven-Up, Florida and the
Borden Company Exhibits (in Better Living Center).
At the Swiss Pavilion
1
the highlight of Swiss Day will be the
celebration of the 673rd Anniversary of Switzerland's Independence.
Forty youngsters, from the Bethlehem-Lutheran Orphanage of Staten
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
(more)
7/64-Rl85
- 2 -
Island, will be the guests of the pavilion for the day. One of the
world's oldest democracies, Switzerland became independent the same
year William Tell performed the legendary act of shooting the apple
atop his son's head,
The hospitality to be extended the 40 children on Swiss Day is in
keeping with the Swiss tradition of housing orphans from all over the
world, The Pestalozzi Village in eastern Switzerland is an entire
"city" of parentless children. The youngsters will tour the Fair from
10 A.M. to 4:30 P.M., stopping for lunch at the Africa Pavilion. They
will ride the Swiss Sky Ride and be treated to ice cream cones and
Tobler Chocolate at the Swiss Pavilion Exhibition Hall (between 2:30
and 3 P.M.). Fifteen thousand balloons, bearing the Swiss insignia
of a White cross on a red background, will be distributed to all
children visiting the Swiss Pavilion on Saturday.
Colorado State Day ceremonies, attended by u. s. Senators Gordon
L. Allott and Peter H. Dominick and Representative J, Edgar Chenowelth
of Colorado, will begin with their 11 A.M. arrival at the New Amsterdam
Gate (No. 2). At 11:15 A . ~ 1 . they will be greeted at the Federal
Pavilion and will be presented Fair medallions by General William E.
Potter, Fair Executive Vice President. Senator Allott will also
accept a medallion for Colorado Gov. John H. Love. Between 2 and 6
P,M, at the Federal Pavilion, there will be a parade featuring a
concert band, a swing band and a prize marching band, as well as The
Gold Tones, a singing group, and The Golden Centennial Singers.
Japanese Day will be celebrated at the New York State Pavilion
with a program featuring talented Japanese performers. At 11 A,M,,
there will be performances of such traditional sports as judo, karate,
aiki and Kendo-fencing. Between 3 and 4:30P.M., a program, presented
by the House of Japan, will include demonstrations of a variety of
Japanese skills and entertaining arts. Between 6 and 7:30 P.M.
1
there
will be performances of Japanese dances by Kansuma Fujima and 20 or
her students.
From 10 A.M. to noon and from 2 to 4 P,M., the finals of the
National Baton Twirling Championships will be held on the Parade
(rnore)
7/64-Rl85
.. 3 -
Grounds. The Miss Majorette of America Pageant will be held at the
World's Fair Pavilion from 7:30 to 10 P.M.
Delegates to the Business and Professional Women's Convention
will be welcomed at the New York State Pavilion's Special Events Area
at 12:45 P.M. by National President Mrs. Dorothy Ford and the New York
State Federation President.
A Mademoiselle Day Fashion ShQW, produced by Mademoiselle Maga-
zine, will be staged at Better Living Center's Crystal Palace of
Fashion at 6 and at 8 P.M.
The F. Schumacher Co., a wholesale fabric house which has an
exhibit of its Waverly Division line at Better Living Center, will
hold a Day at the Fair commemorating the firm's 75th Anniversary.
Visitors to the exhibit will be offered free use of their computer
set-up which, when fed data, suggests decorating color schemes and
fabrics suited to personality.
A "Treasure Hunt," offering $25,000 in merchandise prizes weekly,
wtll be held at the Transportation and Travel Pavilion. Winners will
be from the numbers on tickets to the Cinerama film, "To the Moon and
Beyond", being shown at the T & T Pavilion.
Professor Wong Suiling, noted Chinese a r t i s t ~ will demonstrate
the techniques of painting at the Republic of China Pavilion from 2
to 5 P.M. and from 7 to 9 P.M.
The United Irish Counties Association of New York will present a
New York Irish Fete from 2:30 to 5 P.M. in the Singer Bowl.
Stern's Department Store will present a fashion show featuring a
collection of Puritan Fashions at 2 P.M. at the New York State
Pavilion.
A hootenanny, featuring the we-una, Marty Friedberg and Jimmy
Gavin, with Lionel Shepard as M.c., will be presented in the Beech-Nut
Theatre in Better Living Center at 4 P.M.
At the same time, the New Prince Spaghetti Minstrels from Stone-
hill College, North Eaton, Mass., will give a folk music concert at
the New England States Exhibition. They are a seven-voice group with
guitars, banjo and bass fiddle.
(more)
7/64-Rl85.
- 4 -
The World's Fair's only live radio show# the WTFM broadcasts from
Stereo Central Studio at the Beech-Nut Theatre in Better Living Center,
will feature Don Russell
1
Peabody newscaster, from 10
A.M. to 3 P.M., and Charles Duval broadcasting and M.C.
1
ing musical
interludes from 3 to 8 P.M.
Gospel, U.S.A., presented by the N. J. Tercentenary Pavilion and
station WNJR, Newark, will feature the Christian Temple Church Choir
of Newark from 7 to 8 P.r1. and from 9 to 10 P.M. at the pavilion.
There will be a Bibletown, u.s.A. concert in the Theatre of the
Protestant and Orthodox Center at 7:30 P.M.
Paul Lavalle will conduct the Band of America in concert from
7:15 to 8:40 P.M. at the Court of the Universe, Pool of Industry.
Teenagers at the Fair will be offered a special treat at the
Julimar Farm Pavilion and Gardens on Saturday night from 8:30 to 11
P.M., when the Big Beat music or Ward Wellman and the Kents will be
presented for dancing. The 60 cent admission charge includes free
coffee and sort drinks and a chance to do the many variations or the
twist amid the beautiful setting of the Gardens.
Dancers preferring a more sedate tempo may glide around to the
strains of "The Sweetest Music This Side or Heaven" as played by Guy
Lombardo and his Royal Canadians who provide musio for free public
dancing nightly except Monday at the Tiparillo Band Pavilion from
9:30 P.M. to 12:30 A.M.
Prior to his appearance at the Fair, Guy Lombardo will dedicate
the evening's performance of "Around the World in Eighty Days" at the
Jones Beach Marine Theatre in honor of Indonesia. As part of the on-
stage ceremonies, Mr. Lombardo will present an award to representatives
or the Pavilion or Indonesia, WhO Will be attired in colorful,
national dress.
ENTERTAINMENT CONTINUES IN THE LAKE AMUSEMENT AREA UNTIL 2 A.M,
# # #
7/64•Rl87
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FOR RELEASE: FRIDAY, .nJLY 31
ROBERT MOSES
PRESIDENT
July 30 ~ 1964
NEW YORK WORLD'S FAIR, July 30 -- U. S. Space Park ~ - a full
scale Ranger spacecraft -- a replica of the Ranger seven which is
scheduled to photograph the Moon's surface -- will go on display this
afternoon (July 31) in the u. s. Space Park at the World's Fair.
Ranger seven, launched Tuesday from Cape Kennedy by the National
Aeronautics and Space Administration, is presently on a collision
course with the Moon and is expected to impact about 9:25 A.M. today.
Television cameras will photograph the lunar surface for the last 15
minutes of the flight.
NASA officials have indicated that pictures taken by Ranger seven
cameras will be available some 24-48 hours after being telemetered to
earth. The pictures will be distributed immediately after being
processed.
Ranger weighs a total of 804 pounds, including the 375-pound
television camera system. The flight to the Moon takes about 66-68
hours.
The first pictures made by Ranger seven will be shot about 900
miles above the lunar surface. The last few pictures are expected to
distinguish objects about the size of an automobile.
The Ranger replica \'lill be displayed at the Space Park for
several days. The u. s. Space Park is sponsored by NASA and the
Department of Defense.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
Jt
1r # #
7/64-Rl97
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ROBERT MOSES
PRESIDENT
NEW YORK WORLD'S FAIR, July 31 -· The dream of a self-styled
average American family comes true starting Sunday afternoon (August
2nd) when Mr. and Mrs. w. H. Keefe of 1630 Sheridan Street, Niles,
Michigan and their three children who have literally saved their
pennies to help pay for a trip to the World's Fair, will be greeted at
the Hotel Commodore, whose management decided to provide gratis accom-
modations when they heard of the Keefe saga.
Thirteen-year old Kevin Keefe, his brother Barry, eleven, and his
sister Kathy, eight, started putting their pennies into a
makeshift pig bank in the fall of 1962. The bank was simply marked
"Put a penny there for the next World's Fair."
Fair officials first learned of the venture in March of 1963,
when Mayor Robert F. Wagner forwarded a letter he had received from
Mrs. Keefe in which she asked for information on the forthcoming
exposition. After considerable correspondence with the Fair in addi-
tion to several phone calls, the long journey started last Thursday
night, as the children occupied themselves by wrapping their 3,300
pennies as the car rolled along the Ohio Turnpike. After resting
Sunday
1
t-1r. and Mrs. Keefe and their children will arrive at the Fair
9:30A.M. morning (August 3) when they will be greeted by Fair
officials at Gate No. 2, the New Amsterdam Gate.
Included in the Keefe's itinerary for Monday is the First
National City Bank, where the Keefe's will put their pennies back
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
(more)

- 2 -
into circulation. Other stops in their trip will include Ford, General
Motors, Seven-Up, where they will be tendered a luncheon, Coca-Cola,
Johnson
1
s Wax, Tower of Light, Pepsi-Cola, Continental Insurance,
Continental Circus, Florida, Belgium, the Vatican and Ireland.
# # #
NOTES:
1. The full text or Mrs. Keefe•s correspondence with Mayor Wagner
and the World•s Fair, in her own interesting handwriting, is
available at the William J. Donoghue Corporation offices in the
Press Building.
2. The press is cordially invited to enjoy refreshments in the VIP
Lounge and luncheon tendered by the Seven-Up Pavilion.
3.. Previous story (7/64-Rl88 revised) attached.
4. Complete itinerary is also attached.
9:30
10:00
10:45
11:45
12:15
lsl5
1:45
2:30
3:00
3:30
4:00
5:00
6:00
7:00
7:30
ITINERARY
Mr. and Mrs. w. H. Keefe and their three children
at the
NEW YORK WORLD'S FAIR
Monday
1
August 3, 1964
Family arrives at Gate No. 2, greeted by Fair officials
Ford
General Motors
First National City Bank - Visitors Branch
Seven-Up (luncheon)
Coca-Cola
Johnson • a wax
Tower of Light
Pepsi-Cola
Continental Insurance
Continental Circus
Florida
Belgium Village
Vatican
Ireland
# # #
Revised
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Jerome Edelberg
Joyce Martin
FOR IMMEDIATE RELEASE
ROBERT MOSES
PRESIDENT
July 31, 1964
- WF 4-6531
- WF 4-6541
- NF 4-6543
NEW YORK WORLD'S FAIR, July 31 -- A story which began with a
letter to New York's Mayor Robert F. Wagner in early 1963, will come
to a happy conclusion next Monday, August 3rd, with the welcome of a
Michigan family of five at the New York World's Fair.
Mrs. w. H. Keefe, of 1630 Sheridan Street, Niles, Michigan, wrote
to Mayor Wagner on March 8, 1963, asking for information regarding the
Fair.
"Since fall," she wrote, "our children, numbering three-- 12 and
10 year old boys and a 7 year old girl have been faithfully saving
pennies in an empty bleach bottle. They out a slot in the plastic
bottle and with an arrow pointing to the penny slot, wrote the
following on the outside, 'Put a penny there for the •64 Fair.• About
once a month the pennies are counted and re-counted, (There are more
efficient approaches to counting pennies but it would spoil their funJ)
Eaoh month our progress to the Fair is carefully calculated, based on
30¢ per gallon and the 16 miles to the gallon which our •61 Ford wagon
now affords us. On a large map of the Eastern states hanging on the
kitchen wall, pins are carefully moved ahead - for every 30 pennies
another 16 miles. We are still in Ohio but hoping to make the
Pennsylvania Turnpike by April lst.
11
The l
1
1ayor sent the letter along to the World's Fair, where it was
processed and all available information on the Fair sent along -- in
triplicate -- to Mrs. Keefe, Mrs. Keefe immediately replied to the
World's Fair as follows:
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.V.C.
(more)
7/64-Rl88 Revised
- 2 -
"Right in the middle of' the peanut butter sandwiches and tomato
soup this noon, came the mailman with your envelope
1
generously filled·
with things to thrill the heart of three young children. The material
deepened their firm conviction that a trip to the Fair in •64 is
second only to sailing off' to the moon.
"A very nice note from Mayor Wagner and the material so promptly
sent from your desk leave us self-appointed ambassadors for the City
of' New York. Thank you so muchl
11
May we, for whatever fee is involved, be on the mailing list for
the Official Bulletin? For whatever it may be worth, the duplicates
you sent went off' this afternoon to be shared with over a hundred
first, fourth and sixth graders and teachers.
"Again, thank you. Sitting here, surrounded by washing to be
washed, ironing to be ironed and sewing to be sewed, the Unisphere
seems far removed from my less abstract stainless steel kitchen. We
will make it, however, though I've cautiously warned the ohtldren it
may take a few more pennies than will fit in our bleach bottle.
11
The next move was made by Fair officials who wrote to Mrs. Keefe
for permission to release her correspondence. Mrs. Keefe was quick
to approve saying, "You are more than welcome to do whatever you wish
with the letters.
11
Aside from the important fact that every child should, sometime
during 'growing up' have a world's Fair as part of' their experience
(I base this on memories of' •my' Fair, Chicago,
1
33J)- we launched our
inquiry into your projected plans for additional reasons. This rather
ridiculous looking bleach bottle (it has replaced a pot of' lovely ivy
in the middle of' the kitchen table for the next 14+ months!) happens
to be the main character in our plot to teach the children that an
experience as tremendous in their eyes as a trip to New York and the
Fair, doesn't just 'happen.• The u. s. Steel sphere has already
piqued their imagination far beyond the limits of Flushing Meadow but
it costs money to 'spread your wings' and curious as this bright new
generation is, they seldom inquire into anything as prosaic as the
price of eggs, the payment on the house, etc. This I do not expect 1
but the Fair seems a good opportunity for them to experience the
(more)
I ' ' I
7/64-Rl88 Revised
- 3 -
answers before they ask the question - •can we afford tt?' So -
we're •using' you and I hope thru their own efforts they will come
home overflowing with the world you are planning and the satisfaction
ot having contributed to making the posters# brochures, etc. a reality,
"To date# there are 1200 pennies. Our twelve year old has hired
himself out to a real estate agent and will care for lawns or unrented
homes in the area this summer, Our ten year old staged a toy rummage
sale this week-end and gleaned $1.05 which, in his terms, equal 3
gallons or gasoline which equals 15 miles east on the toll road.
Seven year old Kathy's business sense is sadly in need of guidance,
I
1
ve yet to convince her that there is no profit in selling her two-
week old Easter dress (my $6.00) for $2.00 in pennies to her best
friend, Her approach would push us right back to Illinois. Tomorrow
I will
1
push
1
dusting at a nickel a dayJ"
That letter was dated April 22, 1963, exactly one year before
the Fair opened.
On July 6th, a call was placed to Mrs. Keefe to tell her that
the Fair was looking forward to the visit or the Keefe family and to
ask if any definite plans were materializing.
the Fair's publicity director:
Mrs. Keefe wrote to
"We were delighted with your call today. The children could
hardly contain themselves as they wandered thru the neighborhood
trying to casual with 'Oh yes! (yawn!) the New York World's
Fair called our Mom today!• They have been terribly excited for
months but your long distance call certainly 'capped' the anticipation.
"Your call also inspired us to finally pin down a date. August
has always been vacation month for us but, as I mentioned, we've let
exact dates remain somewhat tentative pending other decisions. we
Will leave Niles on Friday, July 31st, spend Saturday in Philadelphia
and we'll arrive Sunday morning in New York. We will be in New York
until late Wednesday, August 5th when we'll drive back to Philadelphia
and return to Niles via Gettysburg and Detroit arriving here Sunday,
August 9th."
In her letter, Mrs. Keefe spoke of hotel reservations and asked
for advice in securing accommodations. Eventually, the Hotel Commodore
offered gratia accommodations and the Keefe family accepted with
{more}
' t .. '
7/64-Rl88 Rtvised
',
- 4 ...
Mrs. Keete concluded her most recent letter with P. s. s'aying
t h a t ~ "This is just a rough calculation but we figure it should take
most of Ohio for 3 children to wrap approximately 3300 pennies. This
Will take care or that long
1
long stretch and from there on it's
mountains,. the Fair and fun!"
The saga or the Keefe family w111 come to its happy ending next
Monday, when a special tour of the Fair will be given the family upon
their arrival at New Amsterdam Gate (#2).
# # #
NOTE: Exact time schedule to be released as soon as known.
7/64·Rl90
UNISPHERE
01061
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING .MEADOW PARK
FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 • CABLE ADDRESS "WORLOSFAIR"
PltACE THJIOUOH
UNOERITANOINQ
--·
@).--...
NEWS:
REFER INQUIRIES TO z
Peter J. McDonnell
Jerome !delberg
Joyce t4artin
- WF 4·6531
• WF 4-6541
- WF 4-6543
li'OR RELEASE: MONDAY, AUGUST 3
1
1964
ROBERT MOSES
PRESIDENT
July 31, 1964
NEW YORK WORLD'S FAIR, July 31 •• More than 750 girls, their
families and volunteer leaders a dozen states will be on hand for
camp Fire Girls Day at the New York Fair Tuesday, August 4.
Mrs, Ellson F. Smith, Pomona, Oalif,, National President of the
Camp Fire Girls, and Martha F, Allen, New York, Executive Vioe Presi-
dent and National Director, will personally welcome the visitors at the
opening ceremonies, 9:15 A.M. at the Bell System Pavilion.
A highlight of the day•s buay program will be the presentation ot
spacial awards to five women, two California, and one each from
Texas, Massachusetts and New York, nominated as
11
Honor Gueats
11
by Camp
Fire groups throughout the countr7.
The teen-agers chose each of the winners on, "distinguished
contribution in her home and family life and service to the community."
The selections will be announced at a luncheon, 12:30 P.M., at the
Official Woments Hospitality Center 1n the Purex Penthouse of the
Better Living Center. A reception and tea tor the Camp Fire Girls
volunteers and their friends will follow.
Other features of the program include video taping of a special
program by Camp Fire Girls from each of the four age groups at the RCA
Pavilion, which is to be repeated 11ve, and a Hootenanny at the Fair's
Pavilion, 3-5 P,M,, with the Serendipity Singers and television stars
furnishing the entertainment.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
# # #
7/64-Rl92
UN IS PH ERE 01ee1
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FlUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"
"IEACC THIItOUOH
UHO!A81'ANDIHO
--·
@) .............
NEWS:
REFER INQUIRIES TO:
Peter McDonnell
Jerome Edelberg
Joyce Martin
FOR IMMEDIATE RELEASE
- WF 4-6531
WF 4-6541
.. WF 4-6543
ROBERT MOSES
PRESIDENT
July 31, 1964
NEW YORK WORLD'S FAIR, July 31 -- Lucille Ball, who delights
millions with her CBS "The Lucy Show", will grace the New York World's
Fair when "Lucy Day" is celebrated on August 31.
Announcing the official day on which the internationally famed
comedienne will be honored, William A. Berns, Fair Vice President for
Communications and Public Relations, said:
"Miss Ball's talents have earned her a s,ecial place in the affec-
tions not only of American television and movie audiences, but also in
the hearts of audiences the world over. Her universal appeal has made
her a truly significant force for international goodwill and under-
standing."
A program of festivities is being prepared for the occasion, with
colorful songs and dances at many national pavilions among the high•
light events.
The day-long tribute is in keeping with Miss Ball's world-wide
popularity. Her programs have been seen in 44 countries in North and
South America, Europe, Africa, the Middle East and Asia.
In acceptance of her "Day", Miss Ball said:
"I am deeply touched by this honor. The New York World's Fair
theme of 'Peace Through Understanding' expresses the feeling I have
always had about international goodwill and the role we in show busi-
ness can play to advance it, I'll be happy to be at the Fair on
August 31."
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
# #
7/64 ... Rl95
.. , ..

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52, N.Y. • TELEPHONE- AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR''
fi'EACt: THROUGH
UNDCIII"'"ANDINO
--·
~ - - ...
NEWS:
REFER INQUIRIES TO:
Peter McDonnell
Jerome Edelberg
Joyce Martin
- \oJF 4-6531
- \& 4-6541
t'IF 4-6543
FOR RELEASE: AT NOON, SATURDAY, AUGUST 1
ROBERT MOSES
PRESIDENT
July 31, 1964
WORLD'S FAIR PROGRAM HIGHLIGHTS FOR SUNDAY, AUGUST 2
NEW YORK WORLD'S FAIR
1
July 31 -- Sunday, August 2 at the World's
Fair has been designated Polish Nationality Folk Festival Day, Congress
Inns Day, N, Y •. State Music Lovers' Day at the New York State Pavilion,
the First Day of American Field Service Week and the Fair will be
visited by His Excellency Chief Odeleye Fadahunsi, Governor of the
Western Region of Nigeria
1
and Lady Fadahunsi.
The Polish Nationality Day Folk Festival will be held in Singer
Bowl from 2 to 4 P.M. and from 7:30 to 9:30 P.M. Polish Day 1964 will
also be observed at the Federal Pavilion by the 7th District Polish
National Alliance which will present a program or ethnic songs of
Poland.
Double features of Congress Inns Day at the Fair will be the
drawing for a two-week Congress in Florida Vacation for two
1
and the
tour or the Fair by Miss Carol Hale,
11
Miss Cape Coral-Florida World
11

Registration for the two-week vacation will be held at the Congress
Exhibit at the Transportation and Travel Pavilion. Winners will also
receive round-trip transportation for their two-week Florida vacation
by Hertz oar. Miss Hale will be touring the Fair for the second con•
secutive day, this time for Congress Inns. Her schedule includes
visits to the Eastman Kodak, Parker Pen, Clairol, Simmons, J & P Rose
Gardens at the House of Good Taste, Bell Systems
1
General Electric
Progressland, and the Daily News Exhibits.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
(more)
7/64-Rl95
- 2 -
New York State Music Lovers• Day at the New York State Pavilion
Will feature entertainment by such groups as "The Sundowners", a rock
'n
1
roll instrumental group from Rockaway;
11
The Moonglows", a standard
and pop tune singing group from Bethpage; "Bobby and his Orbits", pop
vocal and instrumentals from Huntington Station; the "Police Athletic
League Variety Show", featuring songs, dances, instrumental solos,
etc.; "The Caribbean Combo", Latin and American pop tunes from the
Bronx; "The Twiliters", a rock •n• roll group from Elmont, and "The
Wanderers
11
, a rock 'n' roll group from Bayside ·-all sure to please
New York State Music Lovers who are "young in heart".
His Excellency Chief Odeleye Fadahunsi, Governor of the Western
Region or Nigeria and his official party will tour the Fairgrounds
from noon to 5 P.M.
A new attraction, Captain Carl's Water Skeeters, a motorboat ride,
will be open at Flushing River in the Industrial Area from 11 A.M. to
9 P.M. Charge, 75 cents.
Winning numbers drawn on July 17 for the United Arab Republic
Pavilion's "Trip to Egypt Contest" are: first, A0021426; second,
BOOl0618 and third, B005472. The second or third number becomes the
winning number only if the winner fails to claim his prize.
Sunday services at the Protestant and Orthodox Center include:
Sunday morning worship service in the Theatre arranged by the John
Milton Society (the Protestant Agency ministering to blind persons
around the world) at 11 A.M.; the "Voices or Protestantism," a
biblical interpretation of the Protestant story, presented by 43 young
people of the Host Church, Union Methodist or Totowa, N. J., the Rev.
Dr. F. J. Yetter, Pastor, will be presented at 4 and at 7:30 P.M. and
"The Musicum Consilum", the combined senior choirs or churches in the
First District or the African Methodist Episcopal Church presenting a
concert or sacred music at 6 P.M.
Bill Russell will be winding up his tour as Sports Host at the
Schaefer Center with appearances from noon to 3 P.M. and from 5 to
7 P.M. The Mete will play a doubleheader with the Houston Colt .45s
at Shea Stadium starting at 1 P .r-1.
(more)
7/64·Rl9S
- 3 -
For free danotng and listening pleasure, two great maestros will
be on hand. Paul Lavalle will conduct the Band or America from 7:15
to 8:40 P.M. at the Court of the Universe, Pool of Industry and G ~
Lombardo and hts Royal Canadians will take their stand at the Tipartilo
Band Pavilion from 9:30 P.M. to 12:30 A.M.
Various entertainments and night clubs in the Lake Amusement Area
will remain open until 2 A.M.
# #
7/64-Rl96
01061
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4·1964 • CABLE ADDRESS "WORLDSFAIR"
PUCE THROUGH
tJNOI:ItSTANDINO
--..

NEWS:
REFER INQUIRIES TO:
Peter McDonnell
Jerome Edelberg
Joyce Martin
FOR IMMEDIATE RELEASE
- 4-6531
v!F 4-6541
- UF 4-6543
ROBERT MOSES
PRESIDENT
July 31, 1964
NEW YORK WORLD'S FAIR, July 31 -- A dedication ceremony at the
picturesque Belgium Village, a meticulous copy or a walled Flemish
Village with all its charm and authentic atmosphere, will be held
Monday, August 3, at 10 A.M. when the Hon. Louis Houtave, Mayor of
Damme, Belgium, who has flown here specifically for the event, will
join Fair President Robert Moses and Gov. Charles Poletti, Vice
President, International Affairs and Exhibits, in cutting the tradi-
tional ribbon. The City Hall in the Village is a replica of the
building in Damme.
The Gilles singers and dancers from Belgium and a fife and drum
corps band will perform at the ceremonies. A champagne party and
luncheon at the Wine Terrace Restaurant in the pavilion will follow
the ceremonies.
The Belgium Village is a 17 block, 134-building complex modeled
after existing buildings in Belgium and includes homes, canals, bridges,
a reproduction of St. Nicholas Church in Antwerp, a town hall and shops.
Included is a Rathslceller, now open, underneath the town hall, an
ice cream parlor, cares, bars, restaurants and souvenir shops where
visitors can purchase the handiwork or copper workers, the glass
blowers and lace makers.
Folk dances and a Flemish festival of plays will be held in the
public squares. An old Belgium carousel will be located in one of the
squares.
Admission will be $1 for adults and 50 cents for children.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N.Y.C.
# # #

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