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EI - Marketing and Communication Head

EI - Marketing and Communication Head

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Published by Sumit Anand

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Published by: Sumit Anand on Sep 24, 2012
Copyright:Attribution Non-commercial


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Marketing and Communication (Senior Manager

Job Summary
Responsible for planning, development and implementation of all of the Organization’s marketing strategies, web strategies, marketing communications, and public relations activities, both external and internal. The individual is expected to oversee development and implementation of the support and promotional materials for the company, and its services and product offerings. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the organization. Key Responsibilities  Responsible for creating, implementing, and measuring success of a comprehensive corporate marketing, web marketing, communication and public relationship program that will enhance the organization’s image and position within the market place, and among key stakeholders (prospective employee, partners, vendors, etc); and facilitate internal and external communication. Deliver articulation of organization’s desired image and position and its offerings to customers and other external and internal stakeholders. Responsible for editorial direction, design, production and distribution of organization’s publication materials including web content. Co-ordinate media and partner interest in the organization and ensure regular contact with target media and partners covering desired outcome. Oversee web and social media marketing activities resulting in web lead generation for the company. Responsible for developing short and long term plan and budget for the group, monitor progress, assures adherence, and evaluate performance.

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Qualifications    Bachelor in Engineering (preferably in IT/Computers/Electronics) MBA (Marketing) 6+ years marketing experience in IT/ICT/PES company

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