Olive Oil

By:
Layal Al Hallak
Eman Damaj
Overview
Need
for the study
Problem
Scope
definition
of the project
Project scope
Product scope
Overview
Olive
oil pressing process
1. Fruit cleaning
2. Fruit washing
3. Fruit crushing
4. Paste malaxation
5. Oil separation
6. Oil cleaning
7. Oil settling
8. Oil storage
9. Oil filtration
10. Oil bottling
11. Bottle labeling
12. Bottle storage
Population:
South Lebanon Inhabitants
Sample:
300 respondents
Random
sampling
Tool:
questionnaire
Age Groups
26%
3% 14%
25%
32%
Below 20
21 - 30
31 - 40
41 - 50
Above 50
Marital status
250
200
198
150
100
81
50
21
0
Currently Married
Never Married
divorced/seperated/widow
Where
do you live?
160
147
140
120
105
100
80
60
48
40
20
0
In Saida
Near Saida
Outside Saida
Factors
importance rate ( 1 least 5 most)
350
Factors Rate
300
300
300
274
250
195
200
Series1
Series2
150
Series3
132
Series4
Series5
100
78
66
52
50
35
26
15
Quality
Appearance
Price /
Affordability
20
5
Place of origin
Taste
Do you know the difference between extra virgin oil

and olive oil?
6%
Yes
No
94%
Olive
oil kinds rate (1 for least 5 for most)
300
274
250
195
200
Series1
150
Series2
Series3
Series4
100
Series5
78
50
18
Extra Virgin
26
18
0
Virgin
Ordinary
20
5
Lampante
Do you usually taste oil before buying it?
18%
Yes
No
82%
Business
Plan
Vision: Our Vision is to become the leading olive
oil press in Lebanon.

Mission: "Building Memories through Taste".
SWOT Analysis
Competitive
Sales
Edge
strategy
Marketing
strategy
Pricing
Promotion
Segmentation
Positioning
Start-up
cost
Type
Amounts($)
Legal and registration
$2,500
fees
Building
$100,000
Equipments
$51,690
Total
$154,190
Equipments
Types
Quantity
Price($)
Pneumatic Pruner
810
Olive Oil Miller
4,000
Harvest Netting
330
Washing machine
40,000
Transfer pump
550
Labeling machine
1,500
Bottle Filler
4,500
Salaries
expense
Number of
Position
Employees
Salary USD(yearly)
Farmer
$1,200
Plower
$200
Press Worker
$800
Sales
$4,800
Total
$7,000
Estimated
Expenses (three years)

Cost($)
Title
Year1
Year2
Year3
Salaries
7,000
7,500
8,000
Advertising
10,000
6,000
3,000
Depreciation
7,753.5
8,528.85
9,381.735
$24,753.5
$22,028.85
$20,381.735
expenses and
amortization
Total Expenses
Estimated
operations cost
Operations Costs($)
Title
Total Operations
Expense
Year1
Year2
Year3
3,000
5,000
8,000
Balance
sheet
Year 1
Year 2
Year 3
Cash
10,000
11,000
12,100
A/R
5,000
5,500
6,050
Inventory
3,000
3,300
3,630
Fixed asset
150,000
165,000
181,500
Total assets
168,000
184,800
203,280
A/P
48,000
52,800
58,080
N/P
20,000
22,000
24,200
Common
100,000
110,000
121,000
$184,800
$203,280
Current assets:
stockholders
Total Liabilities and $168,000
equities
Estimated
revenues
Revenues($)
Title
Total Revenues
Year1
Year2
Year3
36,600
49,160
57,000
Breakeven
point
Year 0
Total expenses ($)

Expected revenue($)
Year 1
Year 2
Year 3
154,190
27,753.5
27,028.85
28,381.735
36,600
49,160
57,000
180,000
160,000
140,000
120,000
100,000
Total expenses ($)

Expected revenue($)
80,000
60,000
40,000
20,000
0
Year 0
Year 1
Year 2
Year 3
Income
Statement
Year 1
Year 2
Year 3
Revenues
36,600
49,160
57,000
Labor Cost
7,000
7,500
8,000
Advertising Expense
10,000
6,000
3,000
Depreciation Cost
7,753.5
8,528.85
9,381.735
Earnings before Tax
11,846.5
27,131.15
36,618.265
Income Tax Expenses
(1,184.65)
(2,713.115)
(3,661.8265)
Net Income
10,661.85
24,418.035
32,956.4385
Income Cash Flow
18,415.35
32,946.885
42,338.1735
NPV
calculation
WACC=3.94%
[(18,415.35/1.03941) + (32,946.885/1.03942) +
(42,338.1735/1.03943) + (42,338.1735/1.03944) +
(42,338.1735/1.03945) + (42,338.1735/1.03946) +
(42,338.1735/1.03947)] - 200,000 = $22,972
NPV
= $22,972
Using
excel the IRR

is equal to 0.066
which is approximately 7%
Year
Cash flow
(200,000)
18,415.35
32,946.885
42,338.1735
42,338.1735
42,338.1735
42,338.1735
42,338.1735

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Olive Oil

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for the study

oil pressing process

South Lebanon Inhabitants

importance rate ( 1 least 5 most)

Do you know the difference between extra virgin oil

oil kinds rate (1 for least 5 for most)

Do you usually taste oil before buying it?

Vision: Our Vision is to become the leading olive

oil press in Lebanon.

Legal and registration

Olive Oil Miller

Expenses (three years)

Total expenses ($)

Total expenses ($)

Earnings before Tax

Income Tax Expenses

Income Cash Flow

excel the IRR

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