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37031815 MBA Latest Syllabus 1

37031815 MBA Latest Syllabus 1

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Barkatullah Vishwavidyalaya, Bhopal

Syllabus Syllabus & prescribed books For

FACULTY OF MANAGEMENT
M.B.A. (F.T.) First to Fourth Semester

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INDEX

M.B.A. (F.T.) NO. First Semester Second Semester Third Semester Fourth Semester

PAGE

1-12 13-21 22-41 42-69

BHOPAL MASTER OF BUSINESS ADMINISTRATION FULL TIME COURSE COURSE CURRICULUM BATCH 2009 – 2011 SESSION 2009 – 2010 SESSION 2010 – 2011 .BARKATULLAH UNIVERSITY.

CP – 304 Summer Training Report & VivaVoce 21. CP – 201 Organisation Behaviours 10 CP – 202 Management Science 11 CP – 203 Human Resource Management 12 CP – 204 Financial Management 13 CP – 205 Marketing Management 14 CP – 206 Production & Operations Management 15 CP – 207 Research Methodology 16 CP – 208 Project Management Total Marks 100 100 100 100 100 100 100 100 800 SEMESTER IV 25. CP – 301 Business Policy & Strategic Analysis 18. BHOPAL PROPOSED M. CP – 401 Corporate Evolution & Strategic Management 26. SEM. IV-600 TOTAL MARKS – 3000 EXTERNAL EVALUATION IN EACH PAPER OF 80 MARKS Sec. CP – 107 Computer Applications in Management 8. SEM. II-800. Specialisation Paper – IV Total Marks 100 100 100 100 100 100 100 100 800 SEMESTER II 9. CP – 102 Quantitative Methods 3. CP – 101 Management Concepts & Practices 2.BARKATULLAH UNIVERSITY. (FULL-TIME) COURSE CURRICULUM : Batch 2009 – 2011 FIRST YEAR SEMESTER I 1. CP – 104 Environment and Management 5. Specialisation Paper – III 24. CP – 402 Business Legislation 27. CP – 302 Decision Support System & Management Information System 19. SEM. 20. CP – 303 Business Ethics & Corporate Social Responsibility. Specialisation Paper – I 22.B. Specialisation Paper – II 23. 30. CP – 108 International Business Environment Total Marks 100 100 100 100 100 100 100 100 800 SECOND YEAR SEMESTER III 17. CP – 106 Accounting For Managers 7. 29. Elective Paper – I Elective Paper – II Elective Paper – III Total Marks Total Marks 100 100 100 100 100 100 600 3000 DISTRIBUTION OF MARKS SEM. B (3 x 16) = 48 Marks INTERNAL EVALUATION IN EACH PAPER OF 20 MARKS Mid Term Test -50% Seminar-30% Class Performance – 20% . III-800. CP – 103 Managerial Economics 4. I-800.A. CP – 403 Corporate Governance 32. A (4 x 8) = 32 Marks Sec. CP – 105 Communication Skills 6.

FELRTLM-2 Marketing Concepts in Retail Management.BARKATULLAH UNIVERSITY . III & one elective area in Sem. FELRTLM-3 Retail Strategies and Operations. Session 2010-11 Students are required to study all core papers and opt any one-specialization area in Sem. IV. Documentation and Logistics FELIB – 2 International Economic Organisations & Regional Blocks FELIB – 3 Global Human Resource Management BUSINESS & ENTREPRENEURSHIP MANAGEMENT FELBEM – 1 Entrepreneurship Development & Enterprise Management FELBEM – 2 Small Business Environment and Management FELBEM – 3 Finance & Marketing for Small Business FSM – 3 Sales & Distribution Management FSM – 4 International Marketing HUMAN RESOURCE MANAGEMENT FSO – 1 FSO – 2 FSO – 3 FSO – 4 Management of Industrial Relations Management Training and Development Human Resource Planning & Development Organisational Development & Effectiveness RURAL AND URBAN MANAGEMENT FELRM – 1 FELRM – 2 FELRM – 3 Rural Industrialization Rural Marketing Co-operative Management FINANCE FSF – 1 Security Analysis and Investment Management FSF – 2 International Financial Management FSF – 3 Management of Financial Services FSF – 4 Corporate Taxation EVENT MANAGEMENT FELEM – 1 Principles of Event Management FELEM – 2 Resource Planning & Marketing FELEM – 3 Control & Evaluation RETAIL MANAGEMENT FELRTLM-1 Retail Concepts and Practices.e. SPECIALISATION MARKETING FSM – 1 Consumer Behaviour FSM – 2 Advertising Management ELECTIVES INTERNATIONAL BUSINESS FELIB – 1 Export Import Procedures. BHOPAL MBA (Full Time) Course – Batch -2009 – 2011 List of Specialisations & Elective Papers w.f. INFORMATION TECHNOLOGY MANAGEMENT FESI – 1 System Analysis & Design FESI – 2 Data Base Management System FESI – 3 Strategic Management of Information Technology .

BARKATULLAH UNIVERSITY. BHOPAL MASTER OF BUSINESS ADMINISTRATION (F – T) COURSE CURRICULUM SEMESTER – FIRST SESSION 2009 – 2010 .

Interpersonal and group dynamics applications of emotional intelligence in organisations. work Motivation.. Individual decision making and problem solving. CP: 101 Max. Administrative (Process) Management – Henry Fayol. skills and roles in an organization. 7th ed. Vikas Publication.Taylor. Koontz O Donnel. Unit – II Unit – III Unit – IV Unit – V SCHEME OF EXAMINATION: Total Marks : (Internal 20. Perceptions. New York. 3. 1995. Delegation. 4. for understanding organizations. 3 x 16 = 48 Marks. Exam): Min.. Pass Marks : 80 32 OBJECTIVES: The objective of this paper is to familiarize the student with basic management concepts and behavioural processes in the organization. McGraw Hill. Understanding and Managing organizational system – Organizational design and structure.. 1996. F. 2. Pretice Hall of India. New Delhi. Work stress: Causes. etc. Scientific management F. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Luthans. Systems and contingency approach. Principals of Management. Organizational Behaviour. A: (Short Answers) 4 out of 8 Sec. Organizational Behaviour. . Johari Window. Sources and Management of Stress. Chandan J. Motivation Theories. Transactional Analysis. MBO and Modern Management Thoughts. Understanding and managing group processes. J.MANAGEMENT CONCEPTS & PRACTICES COURSE NO. 6th ed. functions. Learning. Leadership Theories. B: (Essay type & case) 3 out of 5 SUGGESTED READINGS: 1. Managerial processes. Group decision making. Social Responsibility of Business.W. Marks (Ext. Stoner. COURSE CONTENTS : Unit – I Evolution of Management Thoughts: Bureaucracy theory – Weber. Values. Attitudes. 4 x 8 = 32 Marks. Human relations era – Elton Mayo. Understanding and Managing individual behaviour – Personality. Management.

Merits. B: (Essay type & case) 3 out of 5 SUGGESTED READINGS: 1. 4 x 8 = 32 Marks. Random Sampling. Pass Marks : 80 32 OBJECTIVES : The objective of the course is to make the students familiar with some basic statistical and linear programming techniques. Normal distribution and their application in business decision making. kurtosis. Null – hypothesis. Domestic of Mean. coefficient of variation. Binomial. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. . Trail and event. 1995. The main focus. Kapoor. sample space. Marks (Ext. Dispersion Measures of dispersion range. Prentice Hall Inc. Measures of Central Tendency – Mean. Median Mode and their managerial application. S. ‘Statistics for Management’.P. CP: 102 Max. A: (Short Answers) 4 out of 8 Sec. and Gupta M. is in their applications in business decision making.QUANTITATIVE METHODS COURSE NO.P. ‘Operation Research’. Requisite of ideal measures of Central techniques.. Gupta. regression equation. spears man’s rank correlation.D. Exam): Min.D. Sultan Chand. 3. S. Median. Sampling and Sample Tests – Purposive sampling... Alternative hypothesis. however. repeated ranks. skew ness. Theory of Probability and probability distribution – Mathematical probability. Mode. Levin Richard I and Rubin David S. Elhance. Time Series analysis and forecasting. Simple problem based on sample space. 2. ‘Business Statistics’. Q. 3 x 16 = 48 Marks. Unit – II Unit – III Unit – IV Unit – V SCHEME OF EXAMINATION: Total Marks : (Internal 20. M. ‘Fundamental of statistics for Management’. COURSE CONTENTS : Unit – I Statistical basis of managerial decision: Frequency distribution and graphic representation of frequency distribution. 4. Regression coefficient. Poisson.. 1997. New Jersey.D. rank correlation. Chi-square test of goodness of fit and t – test for difference of Means and Application of these test in management. Correlation and regression analysis – Karl Pearson’s coefficient of correlation. New Delhi.

income and substitution effects. L. Macmillan. 3.P. Application of Economics in Managerial Decision Making – Marginal Analysis. Vikas Publication. Varshney R. 1991 4 x 8 = 32 Marks. Concept and Measurement of National Income: Determination of National Income. Divedi D. GNP and GDP. . CP: 103 Max. cost curves. O. COURSE CONTENTS : Unit – I Concepts and Techniques – Nature and Scope of Managerial Economics.. A: (Short Answers) 4 out of 8 Sec. New York. Excel Books. Koutsoyiannis. & Maherhwari R. Adhikary. Production and Cost – returns to scale. Market Structure – Price and output decision under different market structures. 5. Fiscal Policy: Aggregate Consumption – Gross Domestic Savings. 3 x 16 = 48 Marks. price discrimination. ‘Managerial Economics’. Theory of Demand – demand functions. economies of Scale. M. ‘Managerial Economics’. Marks (Ext. Unit – II Unit – III Unit – IV Unit – V SCHEME OF EXAMINATION: Total Marks : (Internal 20. sales maximization. New Delhi. break-even analysis.MANAGERIAL ECONOMICS COURSE NO. CPI and Inflation. New Delhi Tata McGraw Hill 1985. ‘Modern Mico-Economics’. Money Supply and Monetary Policy. 2000. . Macro Economics–Aggregates and Concepts. 4. Exam): Min. demand forecasting. Theory of firm – profit maximization. Chopra. ‘Managerial Economics’. Gross Domestic Capital Formation – WPI.L. Pass Marks : 80 32 OBJECTIVES : The objectives of this course is to acquaint the students with concepts and techniques used in Micro – Economic Theory and to enable them to apply this knowledge in business decision-making. 2. Consumption Function. B: (Essay type & case) 3 out of 5 SUGGESTED READINGS : 1. A. ‘Business Economics’. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. non-price competition. N. Emphasis is given to changes in the nature of business firms in the context of globalisation.

Wheeler Publishing. Marg. Implications of human population growth. Naraina Phase –1. Dass : ‘Environmental Accounting’. Pandey. Waste Management. Approaches to corporate Ethics. Limits to growth.ENVIRONMENT AND MANAGEMENT COURSE NO. A-45. G. A: (Short Answers) 4 out of 8 Sec. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Forest – Products and Trade. Environment and Business Schools. 1997. N. Marks (Ext. Max. Role of Biodiversity in International Trade. Biodiversity Management. 19. 4. 3 x 16 = 48 Marks.: ‘Environmental Management’. 4 x 8 = 32 Marks. Water and Land. K. Energy Management. Prabhakar V. Industrial Ecology and Recycling Industry. Green House Effect. ‘Environmental Analysis’. CP: 104 COURSE CONTENTS : Unit – I Environmental Management: Fundamentals – Sustainable Development. Gupta N. . Uberoi. Soil Erosion. New Delhi. G. B: (Essay type & case) 3 out of 5 SUGGESTED READINGS : 1..Air. Dams and their role. 3.N. Bio-ethics and Environmental Ethics. Trade in wastes. Pollution . Environmental Clearance / Permissions for establishing industry. Pass Marks : 80 32 Unit – II Unit – III Unit – IV Unit – V SCHEME OF EXAMINATION: Total Marks : (Internal 20. Exam): Min. and Environmental Impact Assessment Report. 2000. New Delhi. Ozone depletion. Vikas Publishing House New Delhi. Global Warming.K. Ecosystem Concepts: Basic Concepts and their application in Business. 1997.. 2.K. Excel Books. Environmental Management System: ISO 14000. ‘Environmental Management’. Anmol Pub.

Diwan Parag. 2008. UNIT II : UNIT III : UNIT IV : UNIT V : SCHEME OF EXAMINATION: Total Marks: ( Internal 20. John D. Barriers to effective communication. K. Murphy. Communication. 2006. External 80) = 100 Marks PATTERN FOR EXTERNAL EVALUATION: Sec. Types of Business Letters. Model of Communication. Types of Communication : Oral. COURSE CONTENTS : UNIT I : Communication : Meaning. Rodriques. 5.S. Delhi 2008. Written Communication : Letter Writing.. importance of feedback. 3x16 = 48 Marks. Group Discussion. Thomas. New Delhi. C. Do’s & Don’ts of business letters. importance to managers. Pass Marks : 80 : 32 OBJECTIVES: The objective of this paper is to equip the students with the necessary skills and techniques of business communication. Herbert W. Business Communication – Theory and Application. Effective Business Communication. Written & non verbal. Hildebrandt. Drafting of reports. Tata McGraw – Hill Publishing Company Limited. 2. 4. Excel Books. Concept Publishing Company. Upward. Conferences. A: (Short Answers) 4 out of 8 Sec. essentials of drafting an effective resume. Effective Listening. Business Communication. Raymond V. Non – verbal Communication : Meaning and importance. Galgoita Publishing Company. B: (Essay type & case) 3 out of 5 4x8 = 32 Marks. Jane P. Marks Min. 2003. 3. Grapevine communication. Importance of Resume and Covering letter – Writing a Resume. Artefacts Report Writing: Types and structure of reports. CP : 105 Max. AITBS Publishers & Distribution. Chronemics. Interviews.K. Lesikar. Business Communication. Para-language. elements of communication process. Kinesics. Downward & Lateral: Speeches for different occasions. Jr. Pettit. Effective Business Communication. Sinha. Rayudo. Proxemics. . Delhi. nature. 6. 1997.. 1999. New Delhi. communication theories. M..V.COMMUNICATION SKILLS Course No. SUGGESTED READINGS : 1. New Delhi. Himalaya Publishing House. Herta A. Strategies to develop effective communication skills – Do’s & Don’ts of Public Speaking. Delhi.

COURSE CONTENTS: Unit – I Unit – II Unit – III Unit – IV Unit – V Financial Accounting – Concept. 3. 2. Vikas Publication. SUGGESTED READINGS: 1. Sharma & Gupta. ‘Accounting for Management’. Depreciation Accounting. Bhattacharya S K and Dearden J. 6th ed. M. Illinois Richard D.ACCOUNTING FOR MANAGERS COURSE NO. Text and Cases. Common Size Statements. Cost Accounting – Records and Processes. Homewood. 1995. Reconciliation between Financial and Cost Accounts. Inventory Valuation. Anthony R n and Reece. . principles and techniques of accounting and utilization of financial and accounting information for planning decision-making and control. Marks (Ext. Ledger Accounting. S. Costing for Decision-Making. Management Accounting – concept. Vikas 1996. ‘Management Accounting’. 4. Needs. Marginal Costing and Absorption Costing. Ratio analysis. New Delhi. . Importance and Scope. Importance. SCHEME OF EXAMINATION: Total Marks : (Internal 20. CP-106 Max. B: (Essay type & case) 3 out of 5 4 x 8 = 32 Marks. A: (Short Answers) 4 out of 8 Sec. J. Pandey I. 3 x 16 = 48 Marks. Irwin. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Preparation of Financial Statements – Profit and Loss Account and Balance Sheet. Pass Marks : 80 32 OBJECTIVES: The basic purpose of this course is to develop an insight of postulates. Financial Statement analysis – Comparative Statement. Principles of Double Entry. ‘Management Accounting’ Kalyani Publication. Preparation of Trial Balance. Exam): Min. Cash flow and fund flow analysis. ‘Accounting Principles’.

Networking. Ordered Lists. Hyperlinks. Operating system features and functions. Basic of Java scripts & VB script for interactive pages. Unit – II Unit – III Unit – IV Unit – V SCHEME OF EXAMINATION: Total Marks : (Internal 20. E-Commerce Strategies – Charles Trepper. Indian Society of Technical Education. Forums.Virus. Data Communication :. Database : . Working with Text.Basic concept. creating Presentation. Firewall. Exam): Min. SQL. COURSE CONTENTS: Unit – I PC: Introduction. Working with Header Footer. Transmission media (Guided. System Security :. SUGGESTED READINGS : Working with MS Office – Tata McGraw Hill. 3. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec.0 – Ray & Ray. 5. E-Mail. Multimedia. Network Hardware. Power Point: Power point basics. MAN. Renu Vig. Needs & Importance of E-Commerce. Marquee. E-Commerce : Understanding of E-Commerce. Joseph R.COMPUTER APPLICATIONS IN MANAGEMENT COURSE NO. Application of E-Commerce. Application programs and packages. Configuration. Marks (Ext. The Antivirus Book – Saumil U Shah 6. Data base system architecture. Type of Virus. . Functions . Reference Model . BPB Publication. data models. Macros. Range . Fundamental of Data base management system. relations. Transmission mode. Mastering HTML 4. Word Processing: Word Basic. 2. WAN). PHI. Antivirus. Ekta Walo. Forms. Tables. Network Topologies . Pass Marks : 80 32 OBJECTIVES: The objectives of this course include developing an appreciation of different software and hardware systems available in the industry among the students and build up the experience of computer usage in business organizations with specific reference to commercial data processing systems. CP-107 Max. B: (Essay type & case) 3 out of 5 1. relational model. and Graphs. Unguided) Working with HTML tags:-colors. Toolbar. Tables. Generation of E-Commerce. Unordered Lists. Levy. Mail merge. Excel: Spreadsheet . Formulas . A: (Short Answers) 4 out of 8 Sec. Website Hosting. Definition Lists. Formatting text & documents. Graphs.Computer Networks (LAN. relation representation. 3 x 16 = 48 Marks. 4. Blogs. 4 x 8 = 32 Marks.

Word Bank (IBRD). Marks (Ext. The Finance. 3. V K and S. Basil Blackwell 1988. Alowrth. Unit – IV Unit – V SCHEME OF EXAMINATION: Total Marks : (Internal 20. 3 x 16 = 48 Marks. Unit – II Unit – III Balance of Payments. Regional Blocks. Globalization with Social Responsibility. Joint Ventures and Global Competitiveness. New Delhi. Pass Marks : 80 32 OBJECTIVES: The primary Objectives of this course is to acquaint the students to emerging global trends in business environment. Shivaramu.. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Liberalisation Process. Bhalla. Julian S. Anmol. Globalization and Human Resource Development. . The Economic and Political Environment. Export Management. Internationalization of Service Firms. Lee H International Business 5th ed. Fixed and Flexible exchange rate. Anmil 1995. 4. International Business Environmental and Business New Delhi. Investment and Taxation Decisions of Multinational London.INTERNATIONAL BUSINESS ENVIRONMENT COURSE NO. WTO and its importance for Indian Business. Bhalla. The Human Cultural Environment. COURSE CONTENTS: Unit – I International Business : An Overview – Types of International Business. Foreign Direct Investment (FDI). B: (Essay type & case) 3 out of 5 SUGGESTED READINGS : 1. John D and Radebangh. Exam): Min. A: (Short Answers) 4 out of 8 Sec. 2. Addision Wesley. New York. Daniel. Euro-Currency. 4 x 8 = 32 Marks. 1993. 1989. V K International Economy. International Monetary Fund (IMF). Exchange rate determination. CP: 108 Max. Convertibility of Rupee and its implication. The External Environment. Foreign Institutional Investors (FII).

BHOPAL MASTER OF BUSINESS ADMINISTRATION (F – T) COURSE CURRICULUM SEMESTER – SECOND SESSION 2009 – 2010 .BARKATULLAH UNIVERSITY.

Management of Stress. Perception: factors influencing Perception. Organisational conflicts Type.P. Baron. McGregor. Job satisfaction and Values. new Delhi: Tata McGraw Hill. (1992). New York. Sources of Stress. Judge. Udai Pareek. Pass Marks : 80 : 32 OBJECTIVES : Organizational behaviour provides the knowledge base understanding of behaviour within organizations. Organization Design for excellence. External 80) = 100 Marks PATTERN FOR EXTERNAL EVALUATION: Sec. Motivation: concept and process. Porter & Lawler and Equity theory. J. “Organizational Behaviour”. Negotiation. Vroom. 7th ed. Knowledge Management. 1995. 2004. Burnout: Causes and Handling of Burnout. R. 4. Causes and Management. Foundation of individual behaviour. Pearson India).. COURSE CONTENTS : UNIT I : Understanding Organizational behaviour: Levels of analysis within OB – individual. Resistance to change. Ltd. CP : 201 Max. Marks Min. B: (Essay type & case) 3 out of 5 4x8 = 32 Marks. Herzberg. Johari Window and Transactional Analysis. 3x16 = 48 Marks. . functions & development. Human Behariour at work.. T. N..Oxford University Press. F. Consequences. Davis. New Delhi. A and Sanghi. Tata McGraw Hill. S. Emotional Intelligence. Alderfor’s. learning theories. and Greenbeg. OB equips student with tools to effectively manage individuals and groups within organizations and offers a better understanding of organizational culture. S. (2007). A: (Short Answers) 4 out of 8 Sec. Organisational Change: Forces for change. Managing change. Managing diversity in organization. 2. Vikas Publishing House Pvt. 7. Attitudes. Khandwalla. Power & Politics. Concept. Motivating employee techniques. J (Behaviour in organization. McGraw Hill. 5. Organisational Behaviour Dehil : Pearson Education. 6. K. UNIT II : UNIT III: UNIT IV : UNIT V : SCHEME OF EXAMINATION: Total Marks: (Internal 20. group and organization. Group: nature. “Organizational Behaviour”. 3. Personality. Motivation theories: Maslow. Luthans. challenges and opportunities for OB.A. relationship of OB with other fields. Organisational Culture & Climate. P. Suggested Readings: 1.ORGANISATIONAL BEHAVIOUR Course No. Chandan. “Organizational Behaviour”. Robbins. Stress.

CP . 4 out of 8 3 out of 5 4 x 8 = 32 Marks. Swarup Kanti. Unit – III Unit – IV Unit – V SCHEME OF EXAMINATION: Total Marks : (Internal 20. 2. Decision Theory and Decision Trees – Game theory. A: (Short Answers) Sec. ‘Operations Research’. North – West corner method. Model Formulation. Linear Programming – General Linear programming problem. ‘Operations Research’. B: (Essay type & case) SUGGESTED READINGS : 1. Least cost method. Exam) Min. Network Analysis in Project – Critical Path Method and Project Evaluation Review Technique. Marks (Ext. Processing Jobs through machine(s).202 Max. Standard and Canonical Forms of Linear programming problem. Heera & Gupta. . Transportation Problem – Basic concept. Row minima method. 3. Assignment & Sequencing Problem – Basic concepts. ‘Operations Research’. 3 x 16 = 48 Marks. Pass Marks : 80 : 32 COURSE CONTENTS: Unit – I Unit – II Management Science-Basic concepts and its role in decision making. PERT/CPM. Duality in Linear programming problem. Voggel’s Approximation method. two person zero sum game. Column minima method. Hungarian method of solving assignment problem. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Kapoor.MANAGEMENT SCIENCE Course No. Sequencing Problem. Graphical solution of solving LPP. Basic Concepts.

Mc Grew Hill Book Company. A: (Short Answers) Sec. The Objectives of this course is to sensitize students to the various facets of managing people and to create an understanding of the various polices and practices of human resource management. Attracting and Selecting Human Resources. CP : 203 Max. 3. Industrial Relations & Trade Unions.HUMAN RESOURCE MANAGEMENT COURSE No. ‘Managing Human Resource’. Mamoria C.B. organizational efficiency is largely dependent on the contribution made by the members of the organization. Marks (Ext. B: (Essay type & case) SUGGESTED READINGS : 1. Aswathappa. Manpower Training and Development. 2. Unit – III Unit – IV Unit – V SCHEME OF EXAMINATION: Total Marks : (Internal 20. International Edition. New Delhi. ‘Personnel Management’. A & Saiyadain M. Dwivedi. ‘Human Resource Management’. Pattnayak. 3 x 16 = 48 Marks. Pass Marks OBJECTIVES : 32 In a complex world of industry and business. New Delhi. Tata McGraw-Hill.. ‘Personnel Management’. Employee Welfare. 4. . Prentice Hall of India. New York. Tata McGrawHill. Employee Empowerment. Galgotia Publishing Ltd. Performance Appraisal and Potential Evaluation. K. Human Resource Management in a changing Environment. ‘Human Resource and Personnel Management’. 4 out of 8 3 out of 5 4 x 8 = 32 Marks. Job Analysis and Role Description. Corporate Objective and Human Resource Planning. ‘Personnel Management’. Flippo. 1997. 1984. Exam) : 80 Min.. Edwin B. Himalaya Publication. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Monappa. Methods of Manpower Search. R. 5. Job Evaluation & Wage Determination. COURSE CONTENTS: Unit – I Concepts and Perspectives on Human Resource Management. 1966. Induction and Socialization. Unit – II Career and Succession Planning.S. 2nd ed. 6. Dispute Resolution & Grievance Management.

1997. 5. Hampton. New Delhi. Vikas Publication. Kalyani Publication. ‘Financial Management’. Weighted Average cost of Capital. Tata Mc Graw Hill. Hall 2. Budget Budgetary Control and Zero Base Budgeting. Management of Working Capital-Cash Receivables and Inventory management. Cost of Different sources of Raising Capital. Tata Mc Graw Hill. 3 x 16 = 48 Marks. B: (Essay type & case) SUGGESTED READINGS : 1. Khan & Jain. 4 out of 8 3 out of 5 4 x 8 = 32 Marks. ‘Financial Management’. COURSE CONTENTS : Unit – I Unit –II Unit –III Unit – IV Unit – V Aims and Objectives of Financial Management. Sharma & Gupta. Prentice of India. A: (Short Answers) Sec. Basics Concept of . James C. Prasanna Chandra. Englewood Cliffs. ‘Financial Management and Policy’. 4. Exam) : 80 Min. John. Methods of Capital Budgeting. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Hall 3. Instruments of Long Term Finance. New Jersey.. Max. 6. ‘Financial Management’. Time value of Money. 10th ed. . M. Van Home. ‘Financial Decision Making’. Optimum Capital Structure.Standard Costing. Prentice Inc. Pass Marks : 32 SCHEME OF EXAMINATION: Total Marks : (Internal 20. Financial Analysis and Control. Cost – Volume Profit Analysis. Marks (Ext. ‘Financial Management’.FINANCIAL MANAGEMENT COURSE NO. Operating and Financial Leverage.. Investment and Capital Structure Decisions. 1997. Internal Financing and dividend Policy. CP : 204 OBJECTIVES : The purpose of this course is to acquaint the students with the broad framework of financial decision-making in a business unit. Pandey I.

New York. Green marketing.MARKETING MANAGEMENT COURSE NO.M. Evaluation and control of marketing efforts. Enis. Marketing information system and Marketing research. 5. vertical marketing implementation and systems. William.. . Corporate orientations towards the marketplace. New Delhi Vikas. G. S. strategies and issues involved in the marketing of products and services. ‘Marketing Management Planning Control’. publicity and personal selling. Targeting and positioning. Organizing and implementing Marketing in the organization. 2. Promotion decision. B. Pricing methods and strategies. Planning. ‘Principles of Marketing’. B: (Essay type & case) SUGGESTED READINGS : 1. 1988. 6. Tata McGraw Hill. Product decisions. market segmentation. J. 3. MacMillan.. Implementation and Control’. ‘Marketing Classics: A Selection of Influential Articles’. New Dehli. product mix. New Delhi. ‘Marketing Management’. A: (Short Answers) Sec. new product development. McGraw Hill. 8. Neelamegham. 1990 Stanton. sales promotion. McGraw Hill. 4 out of 8 3 out of 5 4 x 8 = 32 Marks.promotion mix. Kotler. New issues in marketing-Globalization. Kalyani Publication. COURSE CONTENTS: Unit –I Unit –II Unit –III Unit –IV Unit–V Nature and scope of marketing. Philip. Legal issues. S. ‘Fundamentals of Marketing’. V S and Namakumari. Prentice Hall of India 1994 Ramaswamy. ‘Marketing in India: Cases and Readings’. CP: 205 Max. 7. co-operation and conflict management. 3 x 16 = 48 Marks. product life cycle. 1994. 4. Saxena Rajan. Understanding consumer and Industrial markets. ‘Marketing Management’. Exam) : 80 Min. Philip and Armstrong. SCHEME OF EXAMINATION: Total Marks : (Internal 20.N. ‘Marketing Management Analysis. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Channel management-selection. The Marketing Environment and Environment Scanning. New York. branding and packaging decisions. advertising. New Delhi. Sontakki C. Prentice Hall of India. 1991. Pass Marks OBJECTIVES: : 32 The purpose of this course is to develop an understanding of the underlying concepts. 1997 Kotler. Marks (Ext. Consumerism.

J. Mura. scheduling and control of Production and Operation functions in both manufacturing and services. 3. 2.S. A: (Short Answers) Sec.. Moore. Muda). Productivity improvement in operations through layout engineering and quality management etc. 1989. Facility Location. Kaizen. Unit – V Industrial Safety. E. Pass Marks : 32 . 4 out of 8 3 out of 5 4 x 8 = 32 Marks. Aswathappa. ‘Production/ Operations Management’. New York. 3 x 16 = 48 Marks. Max. Marks (Ext. Layout Planning and Analysis.Just in Time (JIT). Line Balancing-Problems.E. Total Quality Management including Modern Production Management practices . 4. FG and Hendrick. 1987. Himalaya Publication. Chunawalla.PRODUCTION AND OPERATIONS MANAGEMENT COURSE NO. Processplanning. 5-S. Types of Manufacturing Systems & Layouts. ‘Production and Operations Management’. 1995. Buffa.. Work Study. replenishment and control of materials with reference to both manufacturing and services organizations. Unit – IV An Overview of Material Management. Dr. Chary. ‘Modern Production Management’. 5. CP – 206 OBJECTIVES : The Course is designed to acquaint the students with decision making in : Planning. ‘Production Management’.N. T. Exam) : 80 Min. Material Planning and Inventory Control. SCHEME OF EXAMINATION: Total Marks : (Internal 20. Prentice Hall of India. Aggregate Planning Scheduling. KANBAN. Unit – III Capacity Planning –Models. S. Tata McGraw Hill. Total Productive Maintenance (TPM). Purchase and Store Management. K. Operations decisions-Production Planning and Control in Mass Production. ‘Production and Operations Management’. ‘Production and Operations Management’. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. and 3-M (Muri. John Wily. 6th ed. Method Study. New Delhi. Unit – II Material Handling-Principles-Equipments. R. in Batch/ Job Order Manufacturing. Adam. Effective and efficient flow. E & Ebert. Himalaya Publication. Work Measurement. COURSE CONTENTS : Unit – I Nature and Scope of Production and Operations Management. Work Sampling. B: (Essay type & case) SUGGESTED READINGS : 1. New Delhi.

2001. Dwivedi R. 2. Questionnaire Design. Setting of Hypothesis. 1997.Selection of Appropriate Statistical Techniques. Sage Pub. ‘Research Methodology’. Importance and scope of Research Methodology.Meaning. Objectives. Kothari C.R. A: (Short Answers) Sec. Parametric Test for hypothesis testing – t . Data Collection-Primary and Secondary data. ‘Research Methods in Behavioural Sciences’.test. Pass Marks OBJECTIVES : : 32 To equip the students with the basic understanding of the research methodology and to provide an insight into the application of modern analytical tools and techniques for the purpose of management decision making. Processing of Data – Editing. Sampling Design .. ‘Statistical Methods’. Characteristics of Good Sample Design. New Delhi. ILO. Criteria of Selecting a Sampling Procedure. Wishwa Prakashan. ‘Composing Qualitative Research’. 30th ed. 3. Report writing. Observational and Survey Methods. S. Chi – Square test. Research Process .P. Analysis and Report Writing . . Marks (Ext. Biddle. Bennel. Exam) : 80 Min. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. B: (Essay type & case) SUGGESTED READINGS : 1. ‘Management Research’. Golden. 3 x 16 = 48 Marks. 5. Gupta. Research Design – Exploratory. Koren and Karen D. Unit – V SCHEME OF EXAMINATION: Total Marks : (Internal 20. Types of Sample Design. 4 out of 8 3 out of 5 4 x 8 = 32 Marks. Locke. 4. Sultan Chand.. Significance of Research in Management.S.Defining Research Problem.. Characteristics of Non Parametric Test. Descriptive and Experimental Research Designs.RESEARCH METHODOLOGY COURSE No. Roger. One-way ANOVA. Coding. COURSE CONTENTS: Unit – I Unit – II Unit – III Unit – IV Introduction to Research Methodology . CP : 207 Max. Classification. Macmillan.Steps in Sampling Design. Field Work and Tabulation of Data..

Portfolio Theory and Capital Budgeting. Project Network Techniques. Financing and Control. 4x8 = 32 Marks 3x16 = 48 Marks . Cost and Time overrun. external 80) = 100 Marks PATTERN OF EXTERANL EVALUATION: Sec A: (Short answer) 4 out of 8 Sec B: (Essay type and case) 3 out of 5 REFERENCE BOOKS: 1. SCHEME OF EXAMINATION: Total Marks: ( Internal 20. P. Planning Analysis..I: Unit – II: Planning – Overview. Project Cash flows. Prentice Hall India 3.PROJECT MANAGEMENT Course No:208 OBJECTIVE: To familiarize the students with the fundamental concepts and methods of Project Management. Cleland – Project Management: Strategic Design and Implementation – Mcgraw – Hill Inc. use of PERT and CPM . Venture Capital and Private Equity Unit V: Project Implementation and Review– Evaluation and Control. 2. Investment Criteria. Projects. Richman. Administrative aspects of Project Review. Stand – Alone Risk Analysis. Evaluation. its Capital Structure & Methods of Offering. Project Management and Control – Narendra Singh – Himalaya Publishing House. Larry. Text Book of Project Management. 5. David I.Gopalakrishnan and VE Rama Moorthy – Mcmillan India Ltd. Tata McGrawhill India Ltd. The Cost of Capital. Project Management: Step-by-step. Max Marks: Ext Ex: 80 Min Pass Marks : 32 Unit – III: Selection: Basic Techniques – The Time Value of Money. Generation and Screening of Project Ideas Analysis – Market and Demand Analysis. COURSE CONTENTS : Unit . Unit IV: Financing: Financing of infrastructure and other Projects. Financial Estimates and projections. (2008). Technical analysis. Selection. 4. Strategy and Capital Allocation.. Implementation & Review – Prasanna Chandra.

MASTER OF BUSINESS ADMINISTRATION (F. BHOPAL . T.) COURSE CURRICULUM SEMESTER – THIRD SESSION 2010 – 2011 BARKATULLAH UNIVERSITY.

Competitive Advantage of a Firm. Glueck. Vision. critical from the point of view of the top executives. COURSE CONTENTS : UNIT-I UNIT-II UNIT-III UNIT-IV UNIT-V Business Policy as a field of Study: General Management Point of View. Christensen. Framework for Analysing Competition. Implanting Strategic Management Englewood Cliffs. Cases in Strategic Management New Delhi. Tom. New Jersey. Industry Analysis. Objectives and Policies. S. GEC Model. R. C. Harvard Business School Press. G and Prahlad. Business School in a Box New York. Text and Cases. NS. The Experience Curve. 3rd ed New York. Strategic Management and Business Policy. Vikas Pub. Ansoff. 1994 7. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. CP: 301 OBJECTIVES : The objective of this course is to develop a holistic perspective of enterprise. Homewood Illinois. 6th ed. Pass Marks : 80 32 SCHEME OF EXAMINATION: Total Marks : (Internal 20. Peters. Strategic Profile of a Firm. McGraw Hill. A C and Majluf. Hax.BUSINESS POLICY AND STRATEGIC ANALYSIS COURSE NO. Impact Matrix. 1984 2. H Igor. 1996 3. K. New Jersey. 3 x 16 = 48 Marks.Mishra. Prentice Hall Inc. Marks (Ext. Tools and Techniques for Strategic Analysis. Exam): Min. House. Prentice Hall Inc. Business Policy & Strategic Management. 1995.K. B: (Essay type & case) 4 out of 8 3 out of 5 SUGGESTED READINGS : 1. Max. Irwin. The list of cases and specific references including recent articles and reports will be announced in the class at the time of launching of the course. Willam F. Strategic Management Englewood Chiffs. Business Policy. M B. Hamel. A: (Short Answers) Sec. . Tata MaGraw Hill. 8. C. Budhiraja. Environmental Analysis and Internal Analysis. S B and Athereya. Competing for the Future Boston. Richard D. 1987 4. 4 x 8 = 32 Marks.. etc. Mission. . 1988 5. SWOT Analysis.. Macmillan. 1984 6. Concept of Value Chain. BCG Matrix. Lomesh & P.

Watson Computer Based Information System New York. A management approach.DECISION SUPPORT SYSTEMS AND MANAGEMENT INFORMATION SYSTEM COURSE NO. 4 x 8 = 32 Marks. A: (Short Answers) 4 out of 8 Sec. COURSE CONTENTS : Unit – I Management Information System: basics. Exam): Min. John Wiley & Sons. Theierauff. 6. DBMS : Sources of data – data file/database environment. System Analysis & Design: Systems Development Methodologies – SDLC & Prototype approach. 7. CP: 302 OBJECTIVES: The objective of the courses to develop the basic understanding of the decision support system of the artificial intelligence for business organisation. Certainty. 3 x 16 = 48 Marks. SUGGESTED READINGS : Keen. Uncertainty.effective planning – Prentice Hall. DSS development : steps in designing/identification of decision/. DSS generators. Pass Marks : 80 32 Unit – II Unit – III Unit – IV Unit – V SCHEME OF EXAMINATION: Total Marks : (Internal 20. Value of Information. Peter G. 1988 The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. New York – 5th Edition. Marks (Ext. 2. B: (Essay type & case) 3 out of 5 1.1982 Krober. System entropy. Problem solving techniques. J. 4. Raymond Me JR Management information systems – Macmillan Publishing Company. Subsystems – basics. Efrain Decision Support & Expert Systems – Management Perspective – Macmillan Publishing Company. Case Study. Frame works – major trends and applications of information technology. Managerial Decision Making : Decision basics. System types. New Jersey. building of DSS/implementation/performance testing. 5. DSS Overview. Robert J. decomposition / simplification. Dialog generation system : User interface – graphics. Prantice Hall. New York. 1984 DavisL. 3. and Hugh. forms. DSS v/s MIS.Macmillan Publishing Company. Decision Support System for. data models – relevance of relational data base design in DSS. : Decision Support System an Organisational Perspective AddisonWesley Pub.. menus. System Concepts. 1991 Leod. Decision making process. W. Donald W. Decision types. New York. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. 1988 Andrew P. Michael W. Decision Support System Enginnering Sage. DSS – relevance/scope/characteristics/capabilities/components. . Max.1993 Turban. Risk-taking.

Pearson Education. Formation & Functions of Business organization. Intellectual Property Rights.. Development. B: (Essay type & case) 3 out of 5 4x8 = 32 Marks. Its meaning objectives and importance.S. Marks (Ext. Unit – II Unit – III Unit – IV Unit – V SCHEME OF EXAMINATION: Total Marks: (Internal 20. incorporation. Indianism and Indian Management : Core Concepts. Patents. Himalaya Publishing House. Moral Principles for a Manager. New Delhi. Changing Expectations of Social Responsibility. String Operations. 3. borrowing powers.303 Max. The Rational Organisation. Training Programmes. The Faces of Social Responsibility. Business Ethics. Exam) Min. . Corporate Social Responsibility : Business and Ethical Responsibility. sources of finance and Limited Liability Partnership. Trade Marks. Ethics and Organizations : Business Ethics. 2006. G. Business Organisation. Laws Enforcing Ethical Conduct. R. A: (Short Answers) 4 out of 8 Sec. Course Contents: Unit – I Business Organisations. Pass Marks : 80 : 32 Objectives: The course is designed to develop the value system among the future managers and aimed at equipping the students with the importance of business ethics in business organizations. External 80) = 100 Marks PATTERN FOR EXTERNAL EVALUATION: Sec. Gupta. Velasquez. Calls & forfeiture. share capital. Sharma & Shashi K. Joint stock company – Types. Cheating the Share Holders and Stake Holders. Murthy. commencement of business. C. Suggested Readings: 1. 2006. Committees. Indianism as Mantra of Infinity and Diversity. objectives. prospectus & issue of shares & debentures. CP . Designs. Ethical Problems. Broader Ethical Issues in Society – Corruption and Bribery.K. promotion. Kalyani Publication. Ethical Development & Challenges. 3x16 = 48 Marks. Copyrights. Ethics and Global Business. Concept of Corporate Social Responsibility (CSR). Employee Obligations to the Organisations.V. 2. Managerial Ethics. Business Ethics. Manuel. Codes.BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY Course No. Managing Ethics : Key Oganisational Factors Associated with Ethics Compliance.

B. A Text book of Business Organisation. Mukti Mishra. Rao. Francis.. 6.V. Ltd. 2008. Sun India Publication. 7. Business Ethics. Excel Book. New Delhi. Business Ethics. Ronald D. 2009.4. . V. 5.. Business Ethics. McGraw Hills. R. 2006. A. Chhabra Ankur. & Badi N. Badi. Vrinda Publication Pvt.

CP . Pass Marks : 80 : 32 .Summer Training Report & Viva-Voce Course No. Marks (Ext.304 Max. Exam) Min.

BHOPAL .MASTER OF BUSINESS ADMINISTRATION (F – T) COURSE CURRICULUM SEMESTER – THIRD SPECIALIZATION .MARKETING SESSION 2010 – 2011 BARKATULLAH UNIVERSITY.

Information Search Process. Evaluative Criteria and Decision Rules. Consumer Involvement and Decision-Making. 1993. Etc. Texas. New Delhi. COURSE CONTENTS : Unit – I Unit – II Unit – III Unit – IV Unit – V Introduction to Consumer Behaviour. Marks (Ext. Reference Group Influence. Engle. Consumer Behaviour in Marketing. Implications for Marketing Strategy. Consumer Behaviour Audit. 1. 1993. Influence of Personality and Self Concept on Buying Behaviour. Englewood Cliffs. MacMillan. Pass Marks : 80 32 SCHEME OF EXAMINATION: Total Marks : (Internal 20. etc. 1995. Hawkins. John A. Dryden Press. New York. 1994. Schiffman. 4. . Consumer Attitude Change. Consumer Motivation. 1995. Chicago. Information Processing and Consumer Perception. L L. Exam): Min. Industrial Buying Behaviour. 3 x 16 = 48 Marks. Models of Consumer Behaviour. Consumer Behaviour and Marketing Action. 1989. Consumer Behaviour Studies in India. Mowen. Prentice Hall Inc. John C. L G and Kanuk. Max. New Jersey. Consumer Behaviour.. etc. 4 out of 8 3 out of 5 4 x 8 = 32 Marks. Prentice Hall of India. H. FSM – 1 OBJECTIVES: The basic objective of this course is to develop and understanding about the consumer decision-making process and its applications in marketing function of firms. J F. Howard. Diffusion of Innovation and Opinion Leadership Family Decision-Making. Consumer Behaviour. A: (Short Answers) Sec. Business. Consumer Behaviour. Psychographics and Lifestyle. The list of cases and specific references including recent articles and reports will be announced in the class at the time of launching of the course. D I. Consumer Behaviour.CONSUMER BEHAVIOUR COURSE NO. South Western. B: (Essay type & case) SUGGESTED READINGS: Assael. 3. 2. Ohio. Consumer Behaviour and Marketing Strategy. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec.

Beleh. 4th ed. 1995 . FSM – 2 OBJECTIVES: The aim of the paper is to acquaint the students with concepts. William H. Advertising New York. National. Building of Advertising Programme – Message. 1985. Aaker. Appeal. Sales Promotion – Role of Creative Strategies. Subroto. Butterworth Heinemann. Tata McGraw Hill. 6. Strategies for Competitive Advantages. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. prentice Hall of India. Campaign Planning. COURSE CONTENTS : Unit – I Unit – II Unit – III Unit – IV Unit – V Advertising’s Role in the Marketing Process. Theory of Cognitive Dissonance and Clues of Advertising Strategists: Stimulation of Primary and Selective Demand – Objective Setting and Market Positioning. Borden. 1990. Introduction to Advertising and Promotion 3rd ed. Media Planning. Advertising Management. Pass Marks : 80 32 SCHEME OF EXAMINATION: Total Marks : (Internal 20. . Brand Positioning. Copy. Legal Ethical and Social Aspects of Advertising. Budgeting. International. 4 out of 8 3 out of 5 4 x 8 = 32 Marks. Max. Michael A. Irwin. Process of Communication – Wilbur Schramm’s Model. Advertising – Retail. 1983. Marks (Ext. Longman. Layout. Advertising campaign Advertising V/s Consumer behaviour. Experimental Designs. Exam): Min. Recognition. 4. George E. 5. New Jersey. New Delhi. Evaluation – Rationale of Testing Opinion and Aptitude Tests. Norman the practice Oxford. 2. Dagmar Approach – Determination of Target Audience. 1986 Ogilvy. Political. Electronic Media Buying.ADVERTISING MANAGEMENT COURSE NO. Advertising procedure. Sengupta. Prentice Hall Inc. etc. Logo. New Delhi. David A. Illustration. 1981. Two Step Flow of Communication. John Wiley. Otto. 7. B: (Essay type & case) SUGGESTED READINGS : 1. and Beleh. 3 x 16 = 48 Marks. The list of cases and specific references including recent articles and reports will be announced in the class at the time of launching of the course. Hard. Cooperative. Chicago. Headlines. 3. New J Englewood Cliffs. Kleppner. Recall.. 1995. David Ogilvy on Advertising London. Advertising Organisation – Selection Compensation and Appraisal of an Agency. techniques and give experience in the application of concepts for developing an effective advertising programme. Public Service Advertising. A: (Short Answers) Sec.

SALES AND DISTRIBUTION MANAGEMENT
COURSE NO. FSM – 3 OBJECTIVES: The purpose of this paper is to acquaint the student with the concepts which are helpful in developing a sound sales and distribution policy and in organising and managing sales force and marketing channels. COURSE CONTENTS : Unit – I Unit – II Unit – III Unit – IV Nature and Scope of Sales Management; Setting and Formulating Personal Selling Objectives; Recruiting and Selecting Sales Personnel. Developing and Conducting Sales Training Programmes; Designing and Administering Compensation Plans; Motivating Sales Personnel. Sales Meetings and Sales Contests; Designing Territories and Allocating Sales Efforts; Objectives and Quotas for Sales Personnel; Developing and Managing Sales Evaluation Programme; Sales Cost and Cost Analysis. An Overview of Marketing Channels, their Structure, Functions and Relationships; Channel Intermediaries – Wholesaling and Retailling; Logistics of Distribution; Channel Planning, Organisational Patterns in Marketing Channels; Managing Marketing Channels. Information System and Channel Management; Assessing Performance of Marketing Channels; International Markating Channels. Max. Marks (Ext. Exam): Min. Pass Marks : 80 32

Unit – V

SCHEME OF EXAMINATION: Total Marks : (Internal 20, External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. A: (Short Answers) Sec. B: (Essay type & case) SUGGESTED READINGS : Anderson, R. Professional Sales Management! Englewood Cliffs, New Jersey, Prentice Hall Inc., 1992 Anderson, R. Professional Personnel Selling. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1992 Buskirk, R H and Stanton, W J Management of Sales Force. Homewood Illinois, Richard D. Irwin, 1983
1. 2. 3. 4. 5.

4 out of 8 3 out of 5

4 x 8 = 32 Marks. 3 x 16 = 48 Marks.

Dairymple,D J Sales Management; Concepts and Cases, New York, John Wiley, 1989

Johnson, EM etc. Sales Management: Concepts, Practices and Cases, New York, McGraw Hill, 1986 Stanton, William J etc Management of a Sales Force, Chicago, Irwin, 1995 Still, R. R. Sales Management, Englewood Cliffs, New Jersey, Prentice Hall, Inc., 1988 The list of cases and specific references including recent articles and reports will be announced in the class at the time of launching of the course.

INTERNATIONAL MARKETING
COURSE NO. FSM – 4 Max. Marks (Ext. Exam): Min. Pass Marks : 80 32

OBJECTIVES: The basic objective of this course is to acquaint the students with environmental, procedural, institutional and decisional aspects of international marketing. COURSE CONTENTS : UNIT-I International Marketing – Definition, Concept And Setting; Distinctions between International Trade, Marketing and Business; Economic Environment of International Marketing; International Institutions – World Bank, IMF, UNCTAD, WTO, Customs Union, Common Markets, Free Trade Zones, Economic Communities. UNIT-II Constraints on International Marketing – Fiscal and Non-fiscal Barriers, Non-tariff Barriers; Trading Partners – Bilateral Trade Agreements, Commodity Agreements and GSP. UNIT-III India and World Trade, Import and Export Policy, Direction and Quantum of India’s Exports; Institutional Infrastructure for Export Promotion;’ Export Promotion Councils, Public Sector Trading Agencies, ECGC, Commodity Boards etc. UNIT-IV Procedure and Documents – Registration of Exporters, Export Quotations, Production and Clearance of Goods for Exports, Shipping and Transportation, Insurance, Negotiation of Documents; Instruments Of Payments – Open Account, Bills of Exchange; Letter Of Credit – Export Finance. UNIT-V International Marketing Mix – Identification of Markets, Product Policy, International Product Life Cycle Promotion Strategy, Pricing Strategy and Distribution Strategy; Various Forms of International Business; Marketing of Joint Ventures and Turnkey Projects. SCHEME OF EXAMINATION: Total Marks : (Internal 20, External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. A: (Short Answers) 4 out of 8 Sec. B: (Essay type & case) 3 out of 5 SUGGESTED READINGS : Bhattacharya, B. Export Marketing: Strategies for Success, New Delhi, Global Business Press, 1991. Johri, Lalit M. International Marketing: Strategies for Success. University of Delhi, Faculty of Management Studies, 1980. Keegan, Warren. Global Marketing Management. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1995.
1. 2. 3. 4. 5.

4 x 8 = 32 Marks. 3 x 16 = 48 Marks.

Onkvisit, Sak and Shaw. J.J. International Marketing; Analysis and Strategy. New Delhi, Prentice Hall of India, 1995. Pripalomi, V.H. International Marketing. Prentice Hall. Terpstra, Vern and Sarathy, R. International Marketing. Orlando, Dryden Press, 1991.

Walter, I and Murray, T. Handbook of International Business, New York, John Wiley, 1988. The list of cases and specific references including recent articles and reports will be announced in the class at the time of launching of the course.

MASTER OF BUSINESS ADMINISTRATION (F – T)

COURSE CURRICULUM

SEMESTER – THIRD
HUMAN RESOURCE MANAGEMENT

SESSION 2010 – 2011 BARKATULLAH UNIVERSITY, BHOPAL

1988 Mamkoottam. ‘The Rayon Spinners The Strategic Management of Industrial Relations’. . 5. ILO. 4. Homewood. Participative management and Co-ownership. Oxford University Press. & Katz Henry. Role and Future of Trade Unions. G. 7. Illinois. Trade Union and the Employee. Negotiation and Collective Settlements. Beatrice. Sidney & Webb. T S & Rodgers. 6. Max. Webb. FSO – 1 OBJECTIVES : Organisational efficiency and performance are intricately interlinked with industrial relations. A: (Short Answers) Sec. Exam): Min. Myth and Reality’. Richard D Irish. T. Legal Framework of Industrial Relations. Geneva. ‘Collective Bargaining and Industrial Relations’. This course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the macro and micro levels. 2. ‘Participative Management vs. ‘Trade Unionism. Collective Bargaining’.4 Papola. COURSE CONTENTS : UNIT-I UNIT-II UNIT-III UNIT-IV Sharing. Longman. Oxford University Press. Industrial Relations and the State. Kochan. 1994 Virmani. New Delhi.. Sage.A. Vision Books. 1994.MANAGEMENT OF INDUSTRIAL RELATIONS COURSE NO. Pass Marks : 80 32 SCHEME OF EXAMINATION: Total Marks : (Internal 20. B: (Essay type & case) SUGGESTED READINGS : 1. New Delhi. 1982 Niland J R etc. Melbourne. Trade Union and The Management. UNIT-V Industrial Relations Perspectives. R. Discipline and Grievance Management. 3. 1987 4 out of 8 3 out of 5 4 x 8 = 32 Marks. Industrial Relations and The Emerging Socioeconomic Scenario. Industrial Relations and Technological Change. ‘The Future of Industrial Relations’. Productive Bargaining and Gain Employee empowerment and Quality Management. K. New Delhi. The list of cases and specific references including recent articles and reports will be announced in the class at the time of launching of the course. 1992 Ramaswamy. Marks (Ext. 2nd ed. ‘Labour Institutions and Economic Development in India’. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec.. ‘Industrial Democracy’. B. 3 x 16 = 48 Marks. 1988. E A. New Delhi.

Beunet. Aldershot. Marks (Ext. Buckley R & Caple. Training and Development in India. Learning Process. London. Roger ed. Aldershot. Rae. 3 x 16 = 48 Marks. Training Methods and Techniques. FSO – 2 OBJECTIVES : The purpose of this paper is to provide an in-depth understanding of the role of Training in the HRD. New Delhi. ‘The Fifth Discipline: The Art and Practice of the Learning Organization’. ‘The Theory & Practice of Training’. A: (Short Answers) Sec. 3rd ed. Exam): Min. Training Evaluation.MANAGEMENT TRAINING AND DEVELOPMENT COURSE NO. Jim. ‘Improving Training Effectiveness’. ‘Training for Development’. ‘Managing the Training and Development Function’. Vistaar. 1992 The list of cases and specific references including recent articles and reports will be announced in the class at the time of launching of the course. Senge. 1990 4. Facilities Planning and Training Aids. SUGGESTED READINGS : 1. Training Climate and Pedagogy. 1995 3.. Role. and to enable the course participants to manage the Training systems and processes.. Gower. ‘How to Measure Training Effectiveness’. . Pass Marks : 80 32 SCHEME OF EXAMINATION: Total Marks : (Internal 20. R Pareek. M A etc... 1986 6.. P. Lynton. Reid. London. Allan D. Century. Aldershot. IPM. Gower.. Max. Kogan & Page. London. Pepper. Gower. U. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Organization and Management of Training Function. 1988 2. Instructional Objectives and Lesson Planning. 1984 5. 2nd ed. COURSE CONTENTS : UNIT-I UNIT-II UNIT-III UNIT-IV UNIT-V Training Process – an overview. Training Communication. Training Needs Assessment and Action Research. 1992 7. Responsibilities and Challenges to Training Managers. Developing Training Modules. B: (Essay type & case) 4 out of 8 3 out of 5 4 x 8 = 32 Marks. L. ‘Training Interventions: Managing Employee Development’.

‘Career Theory Handbook’. Mabey. Redeployment and Exit Strategies. 1993. Blackwell. J M. B: (Essay type & case) SUGGESTED READINGS : 1. 3. A: (Short Answers) Sec. Behavioural Factors in Human Resource Planning – Wastage Analysis. 6. Oxford. Age and Grade Distribution Mapping. 1994 4 out of 8 3 out of 5 4 x 8 = 32 Marks. ButterworthHeinemann. G. Culture. B. Blackwell. 1992 4. Max. Stock Taking. 1991 Belkaoui. Models and Techniques of Manpower Demand and Supply Forecasting. Oxford. 1995 7. The list of cases and specific references including recent articles and reports will be announced in the class at the time of launching of the course. Thomson. Boston. .HUMAN RESOURCE PLANNING AND DEVELOPMENT COURSE NO. Arthur. Quorum Books. C. ‘Career Management’. Exam) :80 Min. 3 x 16 = 48 Marks. Organisational Human Resource Planning. Pass Marks : 32 SCHEME OF EXAMINATION: Total Marks : (Internal 20. Retention. ‘Human Resource Information System: Development and Applications’. 1995 Dale. Dryden. J H. R and Mabey. 2. PWS-Kent. M. C and Salama.. Greenhaus. ‘Total Quality and Human Resources: An Executive Guide’. TQM and HRD Strategies. Prentice Hall inc.. Human Resource information System. Greenwood. Englewood Cliff.. Career Management and Career Planning. ‘Human Resource Valuation: A Guide to Strategies and Techniques’.. ‘Strategic Human Resource Management’. Deployment and Development in organizations. Performance Planning. QWL and Management of Change. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Oxford. Marks (Ext.. FSO – 3 OBJECTIVES : The objective of this paper is to develop a conceptual as well as a practical understanding of Human Resource Planning. HRD in Strategic Organisations. COURSE CONTENTS : UNIT-I UNIT-II UNIT-III UNIT-IV UNIT-V Macro Level Manpower Planning and Labour Market Analysis. Potential Appraisal and Career Development. A R and Belkaoui. Work Force Flow Mapping. Human Resource Valuation and Accounting... 5. M J etc. ‘Developing Human Resources’. 1987 Kavanagh. New York. HRD Climate..

. Approaches to Problem Diagnosis. French. Types of change. Ind. W L etc. Max. COURSE CONTENTS : UNIT-I UNIT-II UNIT-III UNIT-IV UNIT-V Organization Change – Concept of Change. . 3 x 16 = 48 Marks. 1985 7. W H and Bell. Anmol Pub. Etc. Marks (Ext. Ahmad. Huse. New Jersey. 2004. Steps in OD. Ed. Goals of planned change. 3rd ed. Dharani. 1990 6. 9. New Delhi. Abad. An Overview. 1990 5. New Delhi. ‘Organisation Development’.E. B: (Essay type & case) 4 out of 8 3 out of 5 4 x 8 = 32 Marks. CH. Team. ‘Organization Effictiveness and Change’.. Some major Techniques of Planned Change. Universal Book stall. SUGGESTED READINGS : 1. French. West. Exam) Min. De Nitish.. 2. ‘Consultants and Consulting Styles’. ‘Developing Effective Organization’. ‘Organization. Vikas Pub. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. The change process. New Delhi. 1991 4. Prentice Hall Inc. Prentice Hall of India. Ethics of OD... Strategies to overcome Resistance to change. Vision. Weiss W Joseph. Harvey. G. London. D R. OD Skills. ‘Alternative Designs of Human Organizations’.. South Westan Pub. P. and Cummings. Sudan & Naveen Kumar. Sri Ram Centre for Industrial Relations. FSO – 4 OBJECTIVES : The objective of this paper is to prepare students as organizational change facilitators using the knowledge and techniques of behavioural science. 1982. A: (Short Answers) Sec. The list of cases and specific references including recent articles and reports will be announced in the class at the time of launching of the course. Sinha. Sage. Inter-group and System. 8. Designing Interventions – Interpersonal. ‘Organization Development Theory.. New York. F. D F and Brown. Englewood Cliffs. Development and Change’. ‘An Experiential Approach to Organization Development’. Pressures for change. Practice and Research’. T. ‘ Organization Behaviour & Change’ . New Delhi. 1988 3. Evaluation of OD. Professional. General OD Competencies. Resistance to change.. Future of OD. etc.ORGANIZATIONAL DEVELOPMENT AND EFFECTIVENESS COURSE NO. Pass Marks : 80 : 32 SCHEME OF EXAMINATION: Total Marks : (Internal 20. 3rd ed.

MASTER OF BUSINESS ADMINISTRATION (F – T) COURSE CURRICULUM SEMESTER – THIRD SPECIALIZATION .FINANCE SESSION 2010 – 2011 BARKATULLAH UNIVERSITY. BHOPAL .

Listing of Securities. Prentice Hall of India. London. Efficient Market Theory. Englewood Cliffs. Frederic. 1993. UNIT-IV UNIT-V SCHEME OF EXAMINATION: Total Marks : (Internal 20. Recent Developments in the Indian Stock Market. The Return to Risk and the Investment Decision. COURSE CONTENTS: UNIT-I UNIT-II UNIT-III Investment – Return and Risk. S Chand. Valuation Theories of Fixed and Variable income Securities. etc Investment. Stock Market Analysis – Fundamental and Technical Approach. New Delhi Prentice Hall of India. Allyn and Bacon. Pass Marks : 32 OBJECTIVES : The objective of this course is to impart knowledge to students regarding the theory and practice of Security Analysis and Investment Decision Making Process. New Jersey. Englewood Cliffs. Markets and Brokers. FSF – 1 Max. William F. London. SUGGESTED READINGS : 1. 5. New York. 1997 The list of cases and specific references including recent articles and reports will be announced in the class at the time of launching of the course. Mechanics of Investing. 1987 6. James L. New Issue Market. Objectives of Security Analysis. 1995 4. Investment Alternatives. Prentice Hall Inc. Cost of Investing in Securities. Stanley S C and Randall. 8th ed. Russell J. Maury R. 1983 2. Government Securities. and Farrell. New Delhi. Investment Analysis and Management. Huang. Market Indices and Return Security Credit Ratings. New Jersey.. Fischer. . External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Sharpe. Real Estate Investment.. A: (Short Answers) Sec. Security Analysis and Portfolio Management. Investment Instruments of the Money Market. Donald E. Operations of Indian Stock Market. V K Investment Management: Security Analysis and Portfolio Management. Fuller. B: (Essay type & case) 4 out of 8 3 out of 5 4 x 8 = 32 Marks. 1987 7. Prentice Hall Inc.SECURITY ANALYSIS AND INVESTMENT MANAGEMENT COURSE NO. Exam) : 80 Min. Investment. Modern investment and Security Analysis. Haugen. Robert H. 6th ed. 3 x 16 = 48 Marks. Non-Security Forms of Investment. Ronald J. modern Investment Theory. Investment Companies. McGraw Hill. Amling. 2001 3. New Delhi. Marks (Ext. and Jordan.. Bhalla.

Anmol. 1993 3. UNIT-IV Cost of Capital and Capital Structure of the Multinational Firm. Seung. . Suk and Kim. 4 out of 8 3 out of 5 4 x 8 = 32 Marks. 2001 1. Marks (Ext. Political Risk Management. A: (Short Answers) Sec. Englewood Cliffs. Global Corporate Finance: Text and Cases. Kolb. 1996 2. The Foreign Investment Decision. New York. Adrian. Long-term Financing.INTERNATIONAL FINANCIAL MANAGEMENT COURSE NO. 3 x 16 = 48 Marks. Foreign Exchange Market. Prentice Hall Inc. 1995 The list of cases and specific references including recent articles and reports will be announced in the class at the time of launching of the course. Pass Marks : 80 32 UNIT-II Managing short-term assets and liabilities. FSF – 2 OBJECTIVES: The objective of this course is to give students an overall view of the international financial system and how multinational corporations operate. F A Financial Management for the Multinational Firm. New Delhi. Prentice Hall of India. Multinational Financial Management. Application and Interpretation.. Miami Florida. Exam): Min. New Jersey. Shapiro. Long-run Investment Decisions. UNIT-III Multinational Capital Budgeting. COURSE CONTENTS : UNIT-I Multinational Financial Management – an overview. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Multinational Finance. 2nd ed. Alan C. Dividend Policy of the Multinational Firm. V K International Financial Management 2nd ed. Max. Buckley. New Delhi. B: (Essay type & case) SUGGESTED READINGS : Abdullah.. Kim. 1987 Bhalla. SCHEME OF EXAMINATION: Total Marks : (Internal 20. Evolution of the International Monetary and Financial System. Prentice Hall Inc. UNIT-V Country Risk Analysis.

Meidan. Pass Marks : 80 32 OBJECTIVES : The main objective of this course is to help students to learn the various financial services and their role in the overall financial system. 1990 2. Ennew. 2nd ed. 1997 3. Miami Florida. Kolb.. C. Housing Finance. M. Merchant Banking Services. Natarajan Emerging Scenario of Financial Services. UNIT-V Banking and Insurance. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Global Corporate Finance: Text and Cases. Anmol. Credit Rating. 1997 1.K. Kim. Exam): Min. Singh International Financial Centres. 2001 Bhalla. Himalaya Publishing House. A: (Short Answers) Sec. Mutual Funds. V. Lexington Books. Arthur Brennet. Stock Exchange Operations. Insurance. Option Pricing: Theory & Applications. Debt Securitization. Gordan. E and K. New Delhi. Regulatory Framework for Financial Services.. Factoring for Failing and Bill Discounting. 3 x 16 = 48 Marks. 1993 The list of cases and specific references including recent articles and reports will be announced in the class at the time of launching of the course. Marks (Ext. Suk and Kim. 4 out of 8 3 out of 5 4 x 8 = 32 Marks. COURSE CONTENTS : UNIT-I Financial System and Markets: Concept. Heinemann Professional Publ. 1983 4. Management of Financial Services. SCHEME OF EXAMINATION: Total Marks : (Internal 20. V K And Dilbag. Venture Capital. FSF – 3 Max. Toronto. .Leasing and Hire Purchase. New Delhi. Seung.MANAGEMENT OF FINANCIAL SERVICES COURSE NO. Credit Cards. Nature and Scope of Financial Services. B: (Essay type & case) SUGGESTED READINGS : Bhalla. Trevor Watkins & Mike Wright: Marketing of Financial Services. Anmol. UNIT-III Managing of issue shares and bonds-Mobilising of Fixed Deposits-Inter-Corporate LoansUNIT-IV Other Financial services. UNIT-II Management of Risk in Financial Services.

Exam): Min. Ravi Systematic Approach to income Tax. 1999 Kyengar. H P Corporate Taxation: A Handbook.3. Oriental Law House. UNIT-III Tax Planning Regarding Dividends Policy. Deductions and Exemptions in Additional Tax on Undistributed Profits. Bharat Law House. Companies Profit Surtax Act. 2nd ed. Computation of Income. J B and Palkhivala. Pass Marks : 80 32 UNIT-II Computation of Tax Liability. Srinivas. FSF – 4 OBJECTIVES : The objective of this course is to acquaint the participant with the implications of tax structure and corporate profit planning in operational as well as strategic terms. N M Tripathi 2. E A Handbook of Corporate Tax Planning. A: (Short Answers) Sec. 1. Taxman. 1985 3. 4 out of 8 3 out of 5 4 x 8 = 32 Marks. Residential status of a Company. Tata McGraw Hill. A C Sampat Law of Income Tax. UNIT-IV Tax Planning Relating to Amalgamation and Merger of Companies. COURSE CONTENTS : UNIT-I Basic Concepts of Income Tax. Delhi. V K Direct Taxes: Law and Practice. Meaning and Scope of Tax Planning and Location of Undertaking. SCHEME OF EXAMINATION: Total Marks : (Internal 20. Set off and Carry forward of Losses. Singhania. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. New Delhi.CORPORATE TAXATION COURSE NO. 1991 4. Issue of Bonus Shares. Max. 1981 1. Allahabad. UNIT-V Tax Considerations in respect of Specific Managerial Decision like Make or Buy. Bharat Law House. . Inter Corporate Dividends and Transfers. etc. Ranina. B: (Essay type & case) SUGGESTED READINGS : Ahuja. Close or Continue. Marks (Ext. Kanga. Allahabad. New Delhi.. N A Income Tax. Own or Lease. 1986 The list of cases and specific references including recent articles and reports will be announced in the class at the time of launching of the course. Vol. 3 x 16 = 48 Marks. Bombay. G K & Gupta.

MASTER OF BUSINESS ADMINISTRATION (F. T.) COURSE CURRICULUM SEMESTER – FOURTH SESSION 2010 – 2011 BARKATULLAH UNIVERSITY. BHOPAL CORPORATE EVOLUATION AND STRATEGIC MANAGEMENT .

Strategic Management: Concepts and cases. CP . Harvard Business School Press. New Jersey. Work Of Top Management. Hamel.COURSE NO. McGraw-Hill. BUSINESS LEGISLATION . C. Exam): 80 Min. Marks (Ext. Chief Executive And Board.401 Max. Pearson Education India. Organizational Values And Their Impact On Strategy. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Management Of Strategic Change. Strategic Management In An International Firm. Power Games Amongst Competing Players. 7th ed. Time Books 1982. 3. 1994. B: (Essay type & case) 4 out of 8 3 out of 5 4 x 8 = 32 Marks. Unit-II Unit-III Process Of Strategy Planning And Implementation. David. The Mind of the Strategist: The Art of Japanese Management. SUGGESTED READINGS: 1. Boston.. 1997. Vikas Pub. 3 x 16 = 48 Marks. New York. Strategy And Structure. Kenichi. Mergers And Acquisitions. Peter F. New York. Concept Of Core Competence. Strategic Intent And Vision. 9ed. Strategic Management. 5. Strategy And Corporate Evolution In Indian Context. Capability And Organizational Learning. Ohmae. and Prahlad. Pass Marks : 32 OBJECTIVE : The Objectives of this course is to develop understanding about strategic processes and their impact on a firm. 2.K. Lomesh & Mishra Business Policy & Strategic Management. A: (Short Answers) Sec. G. Competing for the Future. 4. the Changing World of the Executive. COURSE CONTENTS : Unit-I Nature And Scope Of Strategic Management. Prentic Hall Inc. Unit-IV Unit-V SCHEME OF EXAMINATION: Total Marks : (Internal 20. Englewood Cliffs. 6. 1982. David Fred. Drucker.

S. Business Law for Managers. COURSE CONTENTS : Unit-I An overview of Laws related to promotion and incorporation of different types of companies. Mercantile Law. Unit-II Unit-III Unit-IV Unit-V SCHEME OF EXAMINATION: Total Marks : (Internal 20. 4. Kapoor.COURSE NO. Chawla. Exam): 80 Min.402 OBJECTIVE : Max. 3 x 16 = 48 Marks. CP . 4 out of 8 3 out of 5 4 x 8 = 32 Marks. CORPORATE GOVERNANCE OURSE No. breach and remedies. Sareen & Garg.. Tuteja. 3. Basic provisions of pollution control. Laws related to mergers & acquisitions in view of the multinational companies operating in India. Mercantile Law. Marks : 80 . Company Law. Consumer protection laws and rights of consumers. Pass Marks : 32 The course is designed to assist the students in understanding basic laws affecting the operations of business enterprises. B: (Essay type & case) SUGGESTED READINGS: 1. N.K. Marks (Ext. CP : 403 Max. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. D. environment protection and intellectual property rights. Laws related to contract with special reference to its performance. A: (Short Answers) Sec. Avtar Singh. 2.

McGegor. COURSE CONTENT Unit I: Corporate Governance: Concept & Basic Ingredients. shareholders activism. N. Palgrave Publications. Corporate communication : Art & Craft of investor relations.Min. 2. Unit II: Management structure for corporate governance : Board structure. Corporate Governance. Pass Marks : 32 OBJECTIVE : The develop understanding of Corporate Governance among students to enable them to think analytically & critically on issues concerning corporate Governance. 2000. Unit III: Unit IV: Unit V: SCHEME OF EXAMINATION: Total Marks: (Internal 20. A: (Short Answers) Sec. Lynn : The Human face of Corporate Governance. Overview of Corporate Governance. Gopalasamy : Corporate Governance. 5. Colley Jr (etal) : Corporate Governance. External 80) = 100 Marks PATTERN FOR EXTERNAL EVALUATION: Sec. John L. Wheeler Publishing. Narasimhan Committee Recommendations. building responsive boards – issues & challenges. Robert A. Takeover codes. Evaluation of Corporate Governance : Methods & Criteria. Code of Corporate Governance : Investor protection and changing role of institutional investors. Board Committees and their functioning. BARKATULLAH UNIVERSITY. 3. Role of RBI. Transparency & Disclosure. Excel Books. B: (Essay type & case) REFERENCE BOOKS : 1. 3rd Edition. 4 out of 8 3 out of 5 4x8 = 32 Marks. effectiveness of Board. Legal compliance committee & stakeholders’ relationship committee. 1998. Emerging Trends. and Prasad Ajit (2005) : Corporate Social Responsibility. Norms prescribed by SEBI. Globalisation of Corporate Governance. Corporate scams. FERA. Baxi. BHOPAL . Role of Auditors & Independent Directors. FEMA. 3x16 = 48 Marks. 4.G. 1st Edition.V. C. Monks & Nell Minow.

Exam): 80 Min. FELIB-1 OBJECTIVE : Max. DOCUMENTATION AND LOGISTICS COURSE NO.MASTER OF BUSINESS ADMINISTRATION (F – T) SEMESTER – FOURTH ELECTIVE – INTERNATIONAL BUSINESS COURSE CURRICULUM SESSION 2010 – 2011 EXPORT IMPORT PROCEDURES. Pass Marks : 32 . Marks (Ext.

Liners. Quality Control and Pre-shipment. Inspection Concept Scheme and Procedures . Excise clearance of cargo. Delhi. Bhalla. ‘Indian Shipping Perspectives’. 1995. International Business Contracts. articles and books will he announced in the class at the time of launching the course. H. V. Ramu. Business Risk Coverage-Cargo. Anupam Pub. 4. 2. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. & S. 5th ed. Marks (Ext. Structure. Freight rate structure. A: (Short Answers) Sec. Elements. ‘International Business Environment & Management’. Concepts of Dry Port. Legal Dimensions. Conference System. Where and How’. Delhi Anupam Publications 1988 3.. List of cases and specific references including research papers. Instruments and methods of Financing Exports including credit and collections. Dispute Settlement.B. documentation and logistics. Processing of an Export Order. Freight and structure. Procedures and documentation for availing export incentives-Duty draw backs. B: (Essay type & case) 4 out of 8 3 out of 5 4 x 8 = 32 Marks. SUGGESTED READINGS: 1. Negotiations of Documents with Banks.K. Paras Ram. Custom Clearance of Import Cargo. Unit-III Unit-IV Unit-V SCHEME OF EXAMINATION: Total Marks : (Internal 20. Anmol. Govt.The aim of the course is to acquaint the students with the export-import procedures. Cargo Insurance. COURSE CONTENTS : Unit-I Unit-II Documentation Framework-Exim Documentation. Uniform custom and practices (UCP). Role of Clearing and Forward Agents'. Delhi. Import Licensing and other incentives. Handbook of Import-Export Procedures. 2001. Exam): 80 Min. Shipment of Export Cargo. Air Transport: International set-up. 3 x 16 = 48 Marks. formation. Containerization. and Tramps. Pass Marks : 32 . of India. Types. Export : ‘What. FELIB-2 OBJECTIVE : Max. Custom Clearance of Export Cargo. Indian Shipping : Trends. World Shipping : Structure. Foreign Exchange Regulations and Formalities. INTERNATIONAL ECONOMIC ORGANISATIONS & REGIONAL BLOCKS COURSE NO. Credit and Foreign Exchange Risk Coverage. Machinery for Consultation. Desai.

FELIB-3 OBJECTIVE : Max. Keohane. International Organisations as international institutions. Selected Regional Blocks-NAFTA. V. Jackson. 1977. Harper Collins Pub. International Development Agency (IDA).K. M. United Nations Conference on Trade and Development (UNCTAD).. Heent. Exam): 80 Min. 7. Hemel Hempstead : Harvester wheat sheaf 1989. World Economy in 90s : A Portfolio Approach. ‘A History of Thought on Economic Integration’. Delhi. articles and books will he announced in the class at the time of launching the course. Bhalla. USA. 6. Machlup F. 1997. Multilateral Investment Guarantee Agency (MIGA). Unit-III Unit-IV Unit-V SCHEME OF EXAMINATION: Total Marks : (Internal 20. Regionalisation. ‘Indian Development: Selected Regional Perspective’. International Finance Corporation (IFC). SAARC. ‘International Monetary Corporation’. 3rd ed. Robert O. 3 x 16 = 48 Marks. V. 1990. 3. 1989. 2. Delhi Oxford University Press. 1961. B: (Essay type & case) 4 out of 8 3 out of 5 4 x 8 = 32 Marks. 1992. Anmol. ‘The World Trading System’. Marks (Ext. World Trade Organisation (WTO).To familiarise the students with the functioning of the international economic organisations and their changing role in the context of globalisation of the world economy and theory of economic integration and its impact on trade and investment flows among the regions and on global economy. ‘Economic Theories of Development : An analysis of competing Paradigms’.. List of cases and specific references including research papers. ‘International Economics’. George Allen & Unwin Ltd. Cambridge. Globalisation Vs. Bela. Boulder : West view. Anmol Pub Pvt. Paul R. Krugman. International ‘Institutions and state Power : Essays in International Relations Theory’.K. 8. Bhalla. Balassa. Dreze. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. General Agreement on Tariffs and Trade (GATT). Aamrtya. Ltd. SUGGESTED READINGS : 1. J. A: (Short Answers) Sec. 9. Economic Integration and endogenous growth. Delhi. 4. ‘Theory of Economic Integration’. London Macmillan. EU. Pass Marks : 32 . London. International Labour Organisation (ILO). GLOBAL HUMAN RESOURCE MANAGEMENT COURSE NO. ASEAN. COURSE CONTENTS : Unit-I Unit-II International Economic Organisations and Development Diplomacy : Regimes and regimes theory. 5. Mass : MIT Press 1994. Jean and Sen. International Monetary Fund (IMF) : World Bank Group-International Bank for Reconstruction and Development (IBRD). 1994. Diana. and Obstfeld.

1994. ‘Cultures Consequence : International Differences in Work Related Values’. 1994. Bartlett.. D and Puffter. C and Ghoshal S. SCHEME OF EXAMINATION: Total Marks : (Internal 20. Marcic. S. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. West Publishing 1994. ‘International Dimensions of Organizational Behaviour’. Adler. S. 3. ‘International Management : Cross Cultural Dimensions’. New York John Wiley. 2nd ed California Wadsworth. P. G. 5. Boston. Cross Cultural Research Methodologies and Hofstede's Hermes Study. Paul’. BARKATULLAH UNIVERSITY. Cross Cultural Differences and Managerial Implications. Sage. ‘Management International Cases Exercises and Readings St. Dowling. Irwin. 1984. 4. A: (Short Answers) Sec.J. Hofstede.The objective of this course is to develop a diagnostic and conceptual understanding of the cultural and related behavioural variables in the management of global organisations. Human and Cultural Variables in Global Organisations. Ronen. 2. Kent Publishing 1991. 3 x 16 = 48 Marks. Mass. Growth and Evolution. Cross Cultural Leadership and Decision Making. etc ‘International Dimensions of Human Resource Management’. 1995. 4 out of 8 3 out of 5 4 x 8 = 32 Marks. Ethics in International Business. 7. 1986. Camb. articles and books will he announced in the class at the time of launching the course. ‘Comparative and Multinational Management’. M. B: (Essay type & case) SUGGESTED READINGS: 1. Cross cultural Communication and Negotiation. Western and Eastern Management thoughts in the Indian context. ‘Transnational Management’. COURSE CONTENTS : Unit-I Unit-II Unit-III Unit-IV Unit-V Global Business. 6. Environmental Variables in Global Business. N. London.J. .. Text Cases and Readings in Cross Border Management Chicago. Structural Evolution of Global Organisation. Human Resource Management in Global Organisation. List of cases and specific references including research papers. Blackwell. Mead. R.

FELBEM-1 Max. Pass Marks : 32 .BHOPAL MASTER OF BUSINESS ADMINISTRATION (F – T) SEMESTER – FOURTH ELECTIVE –BUSINESS & ENTREPRENEURSHIP MANAGEMENT COURSE CURRICULUM SESSION 2010 – 2011 ENTREPRENEURSHIP DEVELOPMENT & ENTERPRISE MANAGEMENT COURSE NO. Marks (Ext. Exam): 80 Min.

Marks (Ext.2 Max. Jain Rajiv. Role and importance of entrepreneur in economic growth. articles and books will he announced in the class at the time of launching the course. London.C. Unit-IV Mechanics of setting of new enterprises-size and location. S. Drucker. Unit-II Entrepreneurial Input. David E. 6. Drucker. 1984 S. Establishing Entrepreneurs System. production purchasing. B: (Essay type & case) SUGGESTED READINGS : 1.OBJECTIVE : The objective of this course is to expose the students to the growth of entrepreneurship and enterprise management in developing countries with special reference to India. (New York 1969). SMALL BUSINESS ENVIRONMENT AND MANAGEMENT COURSE NO. Regional distribution of industrial activity in India. Achievement and Management success.G. ‘Innovation and Entrepreneurship’.N. A: (Short Answers) Sec. 1985. (McGraw Hill. 1971). Technical assistance. ‘Planning a Small Scale Industry : A Guide to Entrepreneurs’. 2. 3 x 16 = 48 Marks. Managerial problems of new enterprises. financing facilities for new enterprises. types and significance. Entrepreneurial Development. ‘Innovation and Entrepreneurship’. marketing assistance. Davis S and Fyfie. Preparation of feasibility reports and legal formalities and documentation. 5. and D. Entrepreneurial success in rural area. ‘Entrepreneur & Environment’. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. COURSE CONTENTS : Unit-I Entrepreneurial traits. sickness of units and remedial assistance.its meaning and determinants. financing. SCHEME OF EXAMINATION: Total Marks : (Internal 20. Cliffton. 1977 John Wiley. marketing and financial. 1992. 4 out of 8 3 out of 5 4 x 8 = 32 Marks. Unit-III Entrepreneurship and its role in economic development. 3. A.. Peter. 7. marketing and other facilities. ‘Project Feasibility Analysis’. Theory of industrial location factors determining the industrial location. East -West Press (P) Ltd. 1990. optimum units . Entrepreneurial Behaviours and entrepreneurial motivation. Heinemann. New York. Winer : ‘Motivating Economic Achievement’. Clelland. characteristics of Entrepreneurial types. Caticts A Dalley : ‘Entrepreneurial Management Going All out for Results’. Definitions. Delhi. size of industrial units in India. 4. Desai. New Delhi. D. Exam): 80 Min. Pass Marks : 32 . List of cases and specific references including research papers. FELBEM . labour and marketing problems. Facilities provided by different institutions and Agencies in India. Unit-V Feasibility studies technical. Industrial policy. Books. Problems of industrialization in underdeveloped countries with special reference to India. Peter. Ashish.

Economic. ‘How to Success in Small Industry’. E. COURSE CONTENTS : Unit-I Small Business in Indian Environment. ------------.S. Pass Marks : 32 . External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. B: (Essay type & case) SUGGESTED READINGS : 1. Vikas. Bombay Himalaya. Vasant. ‘Rural Industrialization Approaches and Potential’. articles and books will he announced in the class at the time of launching the course. 1990.F. particularly in a developing economy. List of cases and specific references including research papers. New Delhi. Bombaym. Unit-II Unit-III Unit-IV Unit-V SCHEME OF EXAMINATION: Total Marks : (Internal 20. New York. Exam): 80 Min. John Wiley 1990. 4 out of 8 3 out of 5 4 x 8 = 32 Marks. ‘Small Business Management’. Institution Assisting Export Promotion of Small Business in India. Marks (Ext. Political. Special Problems in the Management of Small Business in various Functional Areas like Finance. Modernisation of Small and Village Industries. Desai. Hal B and Abrahamjon. Policies Governing Small Scale Units. Vepa. Rupa. 4. 1979. ‘Small is Beautiful’. A: (Short Answers) Sec. Technological Know-how and Appropriate Technology : Quality Circles and Productivity and linkage between small and Big Business. T. FELBEM -3 Max. 5th Ed. Papola. Pickle. Bombay Himalaya 1982. ‘Organization and Management of Small Scale Industrym’. Training programmes and Consultancy Services. Global Perspective of Small Business in selected Countries. Ram N. Royee.OBJECTIVE : The objective of this course is to analyse and develop an understanding of socio-economic-political environment of small business and to develop an understanding of the overall management process in a small business unit. Organizational Structure and other Characteristics of small firms. Himalaya. 1984. 1995. Sickness in the Small Scale Sector. Cultural and Legal. FINANCE & MARKETING FOR SMALL BUSINESS COURSE NO.Small Scale Industries and Enterpreneurship. Industrial Policies and Strategies relating to Small Scale sector. Export Promotion Councils. 3. 5. Social. Marketing. 3 x 16 = 48 Marks. 6. New Delhi. L. 2. Schumacher. Production and Personnel.

Allahabad. 1990. public deposits. Ballinger. C. ‘Implanting Strategic Management’. ‘The Strategic Management Handbook’. 4 out of 8 3 out of 5 4 x 8 = 32 Marks. Kitab Mahal. A: (Short Answers) Sec.. 1998. Vasant. State Finance Corporations. Financial needs of Small Business-types of capital requirements. articles and books will he announced in the class at the time of launching the course. 2.a Critical Appraisal. McGraw Hill. Bombay. COURSE CONTENTS : Unit-I Financial Management in Small Industries. Robert J. 1983. List of cases and specific references including research papers.K. Technology of Competitive Advantage. Ansoff. 7. ‘Financial Management and Policy’ 2nd ed. ‘The Practical Strategist : Business and Corporate Strategy in the 1990’ : California. Boston. Bhattacharya. Anmol. Competitive Moves. 3. V. 3 x 16 = 48 Marks. Englewood Cliffs. Structural Analysis of Industries. B: (Essay type & case) SUGGESTED READINGS : 1. 1994. ‘Public Sector Enterprises in India’.K. New Delhi. Financial Assistance from the Central and State Government. Strategies of Entering into New Businesses. Industrial Co-operatives.I. Framework for Competition Analysis.D. Techniques of Conducting Industry Analysis. Competitive Strategy in Declining Industries. Generic Competitive Strategies. ‘Small Scale industries and Enterpreneurship’. Bhalla. 5. 1984. Harnel. New York. Desai. 1995. ‘Competing for the future’. Kenneth J. Allio. Small Scale Industries and Financial Allocation and Utilization under Five Year Plans. 4. Unit-II Unit-III Unit-IV Unit-V SCHEME OF EXAMINATION: Total Marks : (Internal 20. Basis for Competition. Strategic Groups with in Industries. Market Signals. Prentice Hall Inc.. Portfolio Techniques in Competitor Analysis. . External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec.OBJECTIVE : The objective of this course is to familiarise the participants with the various modes of Small Business Financing. Strategic Analysis of Integration Capacity Expansion. 1988. Competitive Strategy in Global Industries. Strategy towards Buyers and Suppliers. Albert. Himalaya. Gary and Prahlad. H. Harvard Business School Press. Cash Management Problems. 6. adequacy and appropriateness of funds from banking and nonbanking financial intermediaries. Sources of finance for small business in India: Indigenous bankers. C. Monetary Policy of the Reserve Bank of India for Small Business.

BHOPAL MASTER OF BUSINESS ADMINISTRATION (F – T) SEMESTER – FOURTH ELECTIVE –RURAL & URBAN MANAGEMENT COURSE CURRICULUM SESSION 2010 – 2011 .BARKATULLAH UNIVERSITY.

3 x 16 = 48 Marks. Exam): 80 Min. Desai. Socio-economic impacts of Rural industrialization. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Papola. Himalaya Bombay.1975. “ Rural Development”. “ Agricultural marketing in India”. 1987.S. Decentralized Industries. Pass Marks : 32 OBJECTIVES : To provide a comprehensive understanding of the Linkages between Rural Industrialization. Bombay. 7. New Delhi. 2. : Policy and Development of Cottage industries. Oxford & IBH. A: (Short Answers) Sec. 1988 Himalaya. 1986. Vasant. “Rural Industrialization “. New York. Pricing. R. New Delhi. COURSE CONTENTS : UNIT-I Rural – Urban Organizational and industrial patterns. Quality marketing and supporting Organizations. “Technological Change and Distribution of Gains in Indian Agriculture”. incentives and financial inputs. : Appropriate technology and Issues in the transfer of technology. B: (Essay type & case) SUGGESTED READINGS : 1. Thakur.S. FELRM– 1 Max.H. “Rural Industrialization in India : Strategy and approach”. Marks (Ext. Macmillan. Rural labour employment and rural industries. Financial institutions. Choice of Rural. Hanumantha Rao. 4 out of 8 3 out of 5 4 x 8 = 32 Marks. Acharya. Agrobased Industries and Rural Development. UNIT-II UNIT-III UNIT-IV UNIT-V SCHEME OF EXAMINATION: Total Marks : (Internal 20. John Wile. “Diffusion of Agriculture Innovation in Village India”. 5. Sterling. Role of Co-operatives. Small and Medium Scale Industries. Dholakia.RURAL INDUSTRIALIZATION COURSE NO. . and Iyenger . 6. Organization and administration of KVIC. Delhi.H. S. Issues in product development.L. The list of cases and specific references including recent articles and reports will be announced in the class at the time of launching of the course. “Planning for Rural Development: Issues and Case studies”. Dasgupta. 4. Subsidies. 1982. 1989. and Agarwal. N. 1988. Agro based industries: issues in the size and Location of Industries. 3. Promotional measures. Himalaya. State and Local Government. T. S.Y. S. Central. C. Sectoral Systems Approach to Rural Industrialization. Bombay.

N. Marketing of consumer durables and non-durable goods and services in the rural markets with special reference to product planning. Classification of agricultural products with particular reference to seasonality and perishability. 5. Role of warehousing. Bombay. Determination of agricultural prices and marketing margins. ‘Politics and Society in Rural India’. 6. scope and role of cooperatives marketing in India. Ashok. Free Press. UNIT-II Attitudes and behaviour of the rural consumers and farmers. Vasant. A: (Short Answers) Sec. ‘Competitive Strategy’. B: (Essay type & case) SUGGESTED READINGS : 1. Marketing structure and performance Processing facilities for different agricultural products. 3 x 16 = 48 Marks. S. Allied. Exam): 80 Min. Organization and functions of agricultural marketing in India. ‘Integrated Rural Development’.RURAL MARKETING COURSE NO. seeds and tractors. 2. Himalaya. Unique features of commodity markets in India. Max. Role of agricultural price commission. 4 out of 8 3 out of 5 4 x 8 = 32 Marks. Role of central and state governments. 1979. 1990 Free Press.. S. planning of distribution channels and organizing personal selling in rural markets in India. characteristics and the potential of rural market in India. 1980. Pass Marks : 32 UNIT-V SCHEME OF EXAMINATION: Total Marks : (Internal 20. Socio-cultural economic & other environmental factors affecting rural marketing. Porter. Arora. . Rudra. COURSE CONTENTS : UNIT-I Nature. Delhi. R. Chand. New Stalk. Myths and Realities. Nature. ‘Indian Agricultural Economics’. Marks (Ext. 1982.C. George. The list of cases and specific references including recent articles and reports will be announced in the class at the time of launching of the course. 1980 Inter India.. Michael E. FELRM– 2 OBJECTIVES : The objective of this course is to expose the students to the rural market environment and the emerging challengers in the globalization of the economies. Mishra. UNIT-III UNIT-IV Marketing of agricultural inputs with special reference to fertilizers. Delhi. 4. Institutions and organizations. Problems of agricultural marketing. In agricultural marketing. Media Planning. Desai. New Delhi. New York. New York. “Rural Development” 1988. Competing Against Time. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. 3.

. 1990. Executive Direction. UNIT-III The State and the Co-operative Movement... Pass Marks : 32 UNIT-II Co-operative Management. Ltd. “Co-operative Management Patterns” Amol Pub. A. Placement and the Role of the Board of Directors in Co-operative Management. 6. A. Taimni. 1987. Long Range Planning for Co-operative Expansion. “Professional Management for the Co-operatives”..A. House. Marks (Ext. Minarva Associates P. UNIT-V Procuring Management.K. 3. Nature & Functions. Marketing Management. Sah. 1984.. 1978. SCHEME OF EXAMINATION: Total Marks : (Internal 20. Goel. “ Managing the Co-operative enterprise ed.” Himalaya Pub. 1984. Ansari. Exam): 80 Min.CO-OPERATIVE MANAGEMENT COURSE NO. Kamra. Akmat J. 2.K.S. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Max. Project Formulation.. Effects of Co-operative Law on Management. K. B: (Essay type & case) SUGGESTED READINGS : 1. Ltd. 4. House P. Distribution Management: Co-ordination between Trading Cooperatives & Public Sector Trading Agencies: Problems & Prospects. “Co-operative Management” Deep & Deep. 3 x 16 = 48 Marks. COURSE CONTENTS : UNIT-I Co-operative Administration : A Global perspective: Ecology of Co-operative Administration. Role of Leadership in Co-operative Management.. FELRM– 3 OBJECTIVES : The objective of this course is to expose the students to the functional problems of co-operative organizations in view of the compulsions of technology and the changing market structure with globalization of market. Financial Management.. Vikas Pub. Pawan Kr. The list of cases and specific references including recent articles and reports will be announced in the class at the time of launching of the course. 1978. “New Dimensions of Co-operative Management. the Co-operative Sector & Economic Development..B. Policy Marking. A: (Short Answers) Sec. “Co-operative Management and Administration” Deep & Deep Pub. Implementation and Evaluation. UNIT-IV Human Resource Management. Organizational Structure. B. 5. . 4 out of 8 3 out of 5 4 x 8 = 32 Marks. Professionalised Management for cooperatives.

BHOPAL MASTER OF BUSINESS ADMINISTRATION (F – T) SEMESTER – FOURTH ELECTIVE – EVENT MANAGEMENT COURSE CURRICULUM SESSION 2010 – 2011 .BARKATULLAH UNIVERSITY.

3. Prentice Hall. Sanjay V. Max. Activities in Event Management. Forms of Organisation Strategic Approach. Team Building & Motivation. Marks (Ext. A: (Short Answers) Sec. Event Management by Van Der Wagen & Lynn. Cost Control & Break-even Analysis. Event Objectives & Strategies. Leadership & Goal Setting. 2. Human Resource for Event Management. Event Marketing & Management by Sanjay Singh Gaur. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Event Finance. COURSE CONTENTS : Unit – I Unit – II Unit – III Unit – IV Unit – V Introduction to Events. Exam): 80 Min.etc. Event Planning & Management by Diwakar Sharma. Vikas Publishing House. Mc Donnell. . Glen. Event Designing. B: (Essay type & case) SUGGESTED READINGS : 1. Deep & Deep Publication. FELEM– 1 OBJECTIVE : The objective of the course is to expose the students to the basic concepts of Event Management. Pass Marks : 32 SCHEME OF EXAMINATION: Total Marks : (Internal 20.PRINCIPLES OF EVENT MANAGEMENT COURSE NO. 4. 3 x 16 = 48 Marks. Event Management by Bowdin. Budgeting. Principles of Management. Pre-event during & Post-event Activities. 4 out of 8 3 out of 5 4 x 8 = 32 Marks. Ian Allen. Butterworth Heinemann 2001. Key Elements of Events.

Concept of Product in Event Marketing. Van Der Wagen. Max.etc. Event Marketing & its Basic Principles.. Concept Development. Strategic Alternatives for Growth Building. Targeting & Positioning in Event Marketing. A: (Short Answers) Sec.REOURCE PLANNING & MARKETING COURSE NO. Parry. 4 out of 8 3 out of 5 4 x 8 = 32 Marks. Brand Building Marketing & Communication Strategies. . COURSE CONTENTS : UNIT – I UNIT – II UNIT – III UNIT – IV UNIT – V Event Planning. Event Marketing & Management by Sanjay Singh Gaur. Risk Rating. Event Planning Process. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Event Management by Lynn. Carlos. Strategic Market Planning. Various types of Events. B: (Essay type & case) SUGGESTED READINGS : 1. 3. Pass Marks : 32 SCHEME OF EXAMINATION: Total Marks : (Internal 20. Pricing in Event Marketing. Management & Coordination. Brenda R. Bryn. Concept of Promotion in Event Management. Prentice Hall. Setting Pricing Objectives. 3 x 16 = 48 Marks. FELEM– 2 OBJECTIVE : The objective of the course is to teach the students the basic principles of event planning and how to use marketing tools in Event Management. Prentice Hall of India. Marketing Management by Philip Kotler. Concept of Market in Events Segmentation. Event Planning & Management by Diwakar Sharma. Vikas Publishing House. 5. Deep & Deep Publication. Exam): 80 Min. Strategies for Event Marketing. 2. Continuum International Publishing Group 2001. Marks (Ext. Successful Event Management by Anton Share. 4. Sanjay V.

CONTROL & EVALUATION COURSE NO. Melbourne Hospitality Plus. Security Management. A: (Short Answers) Sec. . Wilcy. COURSE CONTENTS : UNIT – I UNIT – II UNIT – III UNIT – IV UNIT – V Control & Evaluation in Event Management. Sanjay V. Brian. tools and process of Control and Evaluation in Event Management. Sound Management. Salter. Vikas Publishing House. 3. Event Planning & Management by Diwakar Sharma. 2. Max. Exam): 80 Min. FELEM– 3 OBJECTIVE : The objective of the course is to equip the students with the knowledge.Visuals. Backstage Management. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Philips Mikolatis. Types of Control & Control Techniques. Summative Evaluation. Control Process. Need for Control. Event Management by Van Der Wagen & Lynn. Information System. Objective. Marks (Ext. Event Management by Largford Wood. Measuring Performance.. Event Production & Stage Management. 3 x 16 = 48 Marks.etc. B: (Essay type & case) SUGGESTED READINGS : 1. Corporate Event Project Management (Wiley Event Management Series) by Willian O Tool. Formative. Audio . Naomi. Steps in Control & Evaluation. Venue Selection. Event Marketing & Management by Sanjay Singh Gaur. Critical Evaluation Points. 5. Pre & Post Event Logistics. Pass Marks : 32 SCHEME OF EXAMINATION: Total Marks : (Internal 20. Project Control & Event Management. 4 out of 8 3 out of 5 4 x 8 = 32 Marks. Hodden & Stroughton General 1999. Deep & Deep Publication. Essentials of Effective Control. Concept Research. 4.

BHOPAL MASTER OF BUSINESS ADMINISTRATION (F – T) SEMESTER – FOURTH ELECTIVE – RETAIL MANAGEMENT COURSE CURRICULUM SESSION 2010 – 2011 RETAIL CONCEPTS AND PRACTICES .BARKATULLAH UNIVERSITY.

The evolution of retail in India. The concept of retailing. structure. Organization design and structure in Retail. Pearson Education. Functions of Retailers. Retail Models and theories of retail development. the future of retailing. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Retail formats.01 Max. : FELRTLM . 2. Pass Marks : 80 32 OBJECTIVE: To enable students to identify and understand the significance of retailing in the current business environment. 3. Retailing management by Gibson G. SCHEME OF EXAMINATION: Total Marks : (Internal 20. challenges and changes impacting retail development in India. Himalaya Publication. Tata McGraw Hills. COURSE CONTENTS : UNIT – I UNIT – II UNIT – III UNIT – IV UNIT – V Introduction to retail management. location factors and space management. Factors. Jaico Books. Types of Retail Stores. Layout and Design. Retailing management by Roger Cox.COURSE No. Affecting Store Location. Exam): Min. Retailing management by Swapna Pradhan. . 4 out of 8 3 out of 5 4 x 8 = 32 Marks. Indian and Global Retail Environment.. A: (Short Answers) Sec. the rise of the retailer. Space Management. Nair. Paul Britain. Planning and Forecasting in retailing. develop guidelines to build a retailing business. after studying retail organizations design. 4. Retailing management by Suja R. Nature and Scope. Vedamani. 3 x 16 = 48 Marks. B: (Essay type & case) SUGGESTED READING: 1. Marks (Ext. HR Management in Retail.

B: (Essay type & case) SUGGESTED READING: 1. Exam): Min. Barry Mason and David J. Pearson Education. Marketing management by Philip Kotler. Planning and its process. Hasty and James Reardon. Retail communication mix. Retailing by J. Retail management by Ronald W. Servicing the retail customer. evaluating mercantile performance. : FELRTLM – 02 OBJECTIVE : To enable students to understand the relevance of concepts of marketing in retail management and also realize the importance of customer relationship management in retailing. Marks (Ext.MARKETING CONCEPTS IN RETAIL MANAGEMENT COURSE No. Sales promotion. 4. Targeting. Public relations and Personal selling in retailing. Burns. 3 x 16 = 48 Marks. . Retail marketing management by David Gilbert. management of service and quality in retailing. 4 out of 8 3 out of 5 4 x 8 = 32 Marks. building and sustaining relationships in retailing. pricing policies and techniques. Max. Supply chain management in retailing. Customer relationship 'management in retailing. 3. buying systems. Pass Marks : 80 32 SCHEME OF EXAMINATION: Total Marks : (Internal 20. Mercantile. COURSE CONTENTS : UNIT – I UNIT – II UNIT – III UNIT – IV UNIT – V Segmentation. A: (Short Answers) Sec. 2. Merchandise Management. tools used for mercantile functions. Retail Merchandising. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Role of advertising. Positioning and consumer behaviour in retail marketing. Retail Marketing mix.

Retailing by Robert Lusch. 4 out of 8 3 out of 5 4 x 8 = 32 Marks. performance. Information gathering and processing. Exam): Min. a Strategic Approach by Berman Barry.. Tata McGraw Hills. to further understand the financial aspect of retail management. Marks (Ext. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Retail strategies. Market research for retail management. Max. 2. COURSE CONTENTS : UNIT – I UNIT – II UNIT – III UNIT – IV UNIT – V Retail stores operations.T. 3. setting objectives for retailers'. Rajnish Tuli & Nidhi Shrivastav. Pass Marks : 80 32 SCHEME OF EXAMINATION: Total Marks : (Internal 20. Trading area analysis Research before and after setting up a retail store. Financial aspects of retail. Management of retail brand. Retail marketing strategy. 4.RETAIL STRATEGIES AND OPERATIONS COURSE No. Evans Joel R. : FELRTLM – 03 OBJECTIVE : To enable student$ to understand the functioning of retail operations and management of stores by relevant retail strategies after appropriate market research. . Pearson Education. Retail management information system. Retail audit and measures of performance evaluation. Application of I. to retail management. Patrick Dunne. Retail management. South Western Publishing Co. Retail management by Michael Levy. A: (Short Answers) Sec. Finance and location strategies for retailing. B: (Essay type & case) SUGGESTED READING : 1. Mall management. 3 x 16 = 48 Marks. Retail management by Chetan Bajaj.

BHOPAL MASTER OF BUSINESS ADMINISTRATION (F – T) SEMESTER – FOURTH ELECTIVE – INFORMATION TECHNOLOGY MANAGEMENT COURSE CURRICULUM SESSION 2010 – 2011 .BARKATULLAH UNIVERSITY.

Modulation. Explosion and Normalization. Module Specification. File Design. Marks (Ext. Methodologies Available. Sec. Peter and Edward. Yourdon. 3. Decision Trees and Tables. I. B: (Essay type & case) 3 out of 5 3 x 16 = 48 Marks. UNIT-I changing COURSE CONTENTS : Overview of Systems analysis and Design. Data Processing Setup. Documentation Tools. New Delhi. Printice Hall of India.Problem Identification – requirement analysis: tools and techniques – feasibility analysis – Operational . ‘Introduction to Systems Analysis & Design’. Software applications today the scenarios – Introduction to different methodologies and Structured System Analysis . ‘Object Oriented Analysis’.T. Systems Development Life Cycle. Technical and Economical Feasibility – details of SDLC approach. Exam): 80 Min. System Requirement Specification and Analysis. SUGGESTED READINGS : 1. New Jersey. Detailed Design. Coad. 1990. Vendor Selection. Business Systems Concept. Language Processors. Data Dictionaries. ‘Structured Analysis & System Specification’. Project Selection. System Administration and Training. Printice Hall of India. Testing Techniques Available. Operating System Selection. Expansion. FESI – 1 Max. 1991. ‘System Analysis and Design’. New Delhi. System Control and Quality Assurance. Hardware and Software Selection. Project Management Techniques for managing Software Projects. 4. Structured Techniques Available. Marco. 2nd ed. . Hardware Acquisition.D. Yourdon Press. Process Organization and Intersections. Data Flow Diagrams. New Delhi Yourdon Press. Conversion and Operations Plan. T. Hawryszkiewyez. Data Base Design. Decision Analysis. 1989. 2nd ed. Elias M. A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks. Performance and Acceptance Testing Criteria. Need for Structured Techniques. 2. 1991. Benchmarking. Pass Marks : 32 OBJECTIVES : This Course is aimed at developing an appreciation of Analysis and Design of Computer based commercial data processing systems. Awad. Tools for Analysis and Design of Business Systems. Englewood Cliff. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. Managing Data Processing in an Organization. 2nd ed.SYSTEM ANALYSIS AND DESIGN COURSE NO. System Controls and Audit Trails. Feasibility study. UNIT-11 UNIT-111 UNIT-1V UNIT-V SCHEME OF EXAMINATION: Total Marks : (Internal 20.

COURSE CONTENTS : UNIT-I Data Processing Concepts. Rajaraman. Coad. 2. 3. Taxonomy of Data Management Systems. New Delhi. Van Over. Jeffrey. UNIT-III Functions of Transaction Processes and their Communications Interface with Database Management Systems. Evaluation Criteria. Kroenke. 1993. 1991. 1991. Boyd and Fraser. A: (Short Answers) 4 out of 8 Sec. Re-organization Problems. Physical Database Structures. and Responsiveness. 1992. Design. On-line Data Bases. Implementation’. Boston. Study of a Relational Database Management Systems for Successful Implementation of Distributed Systems. DATA BASE MANAGEMENT SYSTEMS COURSE NO. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. . McFadden Fred R. Marks (Ext.5. UNIT-V Managerial Issues Related to Data Base Management. Printice Hall of India. Distributed Data Processing Systems and a Need for Database Environment for such a system. Structured Query Language. UNIT-II Evaluation of Commercially Available Software Systems with Managerial Emphasis on Tradeoffs Among Cost. ‘System Analysis and Design Methods’. FESI – 2 80 Max. V. Client / Server Data Bases. 1994. ‘Analysis and Design of Information Systems’. California. Recovery Issues. David M. Pass Marks : 32 OBJECTIVES: This course has been designed to introduce the participants with the applications of systems designed to manage the data resources of organizations. File Processing and Access Methods.L. New York. 7. New Delhi. Distributed Data Base Systems. 4th ed. 1991. Performance Analysis. Object Oriented Data Bases. 6. 3rd ed. & Hoffer. Yourdon. Philip J. etc. UNIT-IV Query Languages for Relational Database Management Systems. Galgotia. Emeryville. Ziff-Davis Press. Various Data Base Management Models. Data Structures. J. New Jersey. Redwood City. Pratt. Dryden Press. Guide to SQL. 2nd ed. Davic ‘Foundations of Business Systems’ Fort Worth. ‘Object – Oriented Analysis’. 5. ‘Database Management’. 6. Englewood Cliff. Systems and Developers Manuals for an RDBMS Such as Oracle. McMillan. The list of cases and specific references including recent articles and reports will be announced in the class at the time of launching of the course. 1992. Database Administration. SUGGESTED READINGS : 1. Capacity. Benjamin-Cummings. 3 x 16 = 48 Marks. . It provides the participants an opportunity to study the hands on implementation of a database in corporate environment. 4. Normalization and Logical Design.A. B: (Essay type & case) 3 out of 5 4 x 8 = 32 Marks. A. ‘Databases Processing: Fundamentals. Salemi. Implementation and Maintenance Issues. Whitten. Exam): Min. Joe. 1990. Yourdon Press. SCHEME OF EXAMINATION: Total Marks : (Internal 20. Peter & Edward.

Kent Publishing 1987. Prentic Hall Inc. New Jersey. John Wiley. R. 5. ‘Strategic Information Management. UNIT-IV National Information Infrastructure and IT Policy at the National Level. B: (Essay type & case) 3 out of 5 4 x 8 = 32 Marks. Exam): 80 Min. Paradigms for Performing while Transforming’. Outsourcing IT Function. 1996. Boston HBS press 1995. HBS Press. 1994. ‘Waves of Change. ‘Strategic Planning for Information Systems’. 1995. 6. Managing in the Market-space. 3 x 16 = 48 Marks. Tunbridge. A: (Short Answers) 4 out of 8 Sec. Neuman. External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. 2. 3. Parker. . Business Evolution through information Technology’.. Analytical Framework for Strategic IT Initiatives. Oxford. Creativity. Ward. SCHEME OF EXAMINATION : Total Marks : (Internal 20. & Wallers. Gallier. FESI – 3 OBJECTIVES : This course is aimed at developing an understanding of use of Information Technology as a Strategic Tool for Business Management. Seev ‘Strategic Information Systems. E. Competition through Information Technologies’. Boston. Englewood Cliffs. New York. ‘Strategic. Butterworth-Heinemann. Robert ‘Towards Strategic Information Systems’. Marilyn M.The list of cases and specific references including recent articles and reports will be announced in the class at the time of launching of the course. UNIT-V Planning for Strategic IT Resource. Marks (Ext. 4. Transformation and Information Technology. A six-stage process for transforming the organization’. Learning Organizations and Role of Information Technology in Business Transformation. 1994. MacMillan College. Sustaining competitive Advantage by use of IT. Managing the IT Function. McKenney. Somogyi. Chichester. The course focuses on development of Information Technology Leadership. Challenges and Strategies in Managing Information System’.. John. 7.D. STRATEGIC MANAGEMENT OF INFORMATION TECHNOLOGY COURSE NO. Pass Marks : 32 UNIT-III Information Partnerships. COURSE CONTENTS : UNIT-I UNIT-II Key Issues in Information Systems Management and the Role of the CIO. SUGGESTED READINGS : 1.K. 1996. James L. Nolan Richard L. Max. ‘Creative Destruction.

.The list of cases and specific references including recent articles and reports will be announced in the class at the time of launching of the course.

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