Subject : Advertisement Project Topic:  Advertising Strategy and effectiveness of VODAFONE. Name of the Student: _________________________________________________________________ Batch: ________________Sec: ________________ Signature....

Project Report Guidelines  
Time Frame to submit the report – Within 15 days from the date of topic approval Objective - The Objective of a Project Report should be to provide a practical solution to a theoretical perspective based on both literature review and case study method. The report must display a student’s complete mastery over a given topic. Project Viva – The Institute will conduct viva on a case to case basis and reserves the right to withhold marks and ask for further details if not convinced about the study. PROJECT REPORT FORMAT The report should be written in Times New Roman (12 Font Size) and should be within the range of 8000 to 9000 words. Each page should be serially numbered. A Hard copy of the same (spiral bound) along with a soft copy (CD) should be submitted to the examination department. Cover Page - This page should contain the following details –  Name of the Institute with Logo  Students’ details (Name, Batch, Phone No, Email Id and Section)  Name of the Faculty and Subject  Project Title and date of submission. Abstract - It should contain a brief about the entire report in not more than 350 words. Acknowledgement (optional) - It generally includes acknowledgment of assistance received from various persons. Project Topic Approval – A Copy of Project Topic Approval should be attached with the Report. Table of Contents - List all the text pages with Arabic numerals Introduction to the Topic (1 – 2 Pages) - Under this section the student must provide a brief introduction to the project topic as given by the Institute. Theoretical Review/ Perspective (15- 20 pages) – This section must include review of all relevant and available literature on the area of research and should be written in one’s own language (any literature directly copied from the internet is not acceptable).All sources (books, journals, website etc...) must be duly acknowledged in bibliography.

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