Here comes the chance to participate in the much awaited marketing event 'Mandi 2012' sponsored by 'Census- IIM Calcutta Marketing Club'. The event comprises of 2 rounds: Round I: Create a marketing/ publicity strategy for an upcoming action or comedy Bollywood movie. Using your Bollywood gyaan and marketing concepts, you have to submit a PPT (max 5 slides including cover page) for the marketing plan/ scheme. The strategy will be judged on the approach used, it's feasibility and most importantly your creativity and innovation. Teams can also submit a video or a poster along with the PPT. Submission of PPT is mandatory while videos/ posters are optional. Rules for the 1st round: 1. Form a team of 6-8 members. 2. First Round submissions to be mailed by Sept 8, Saturday 2 pm to 3. Max 5 slides in PPT (including cover page) 4. Also mention details of your team – team name, member names, contact info, year, college & a team captain, to whom any communication will be made. Round II: The shortlisted teams then have to open a stall, promote and sell a product on the day of the event. Details for the 2nd round will be notified soon. For any queries, contact – Khushboo Dau Shruti Shrivastav Karan Arora 91638 12327 91630 65373 85828 12059

All the Best!!!

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