This action might not be possible to undo. Are you sure you want to continue?
The Coca-Cola Company (NYSE: KO) is a beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves 1.6 billion servings each day. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The CocaCola Company owns its anchor bottler in North America, Coca-Cola Refreshments. The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA, S&P 500 Index, the Russell 1000 Index and the Russell 1000 Growth Stock Index. Its current chairman and CEO is Muhtar Kent. The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day. Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA and S&P 500. Its current president and CEO is MuhtarKent.
It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottler partners Our Roadmap starts with our mission. • Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. together we create mutual. we must look ahead. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. • Productivity: Be a highly effective. Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable.. To continue to thrive as a business over the next ten years and beyond. • Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. enduring value. That's what our 2020 Vision is all about. • Leadership: The courage to shape a better future • Collaboration: Leverage collective genius • Integrity: Be real . Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality. • People: Be a great place to work where people are inspired to be the best they can be. Live Our Values Our values serve as a compass for our actions and describe how we behave in the world. quality growth. • Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. • To inspire moments of optimism and happiness.The world is changing all around us. • Partners: Nurture a winning network of customers and suppliers. • To create value and make a difference.. which is enduring.. We must get ready for tomorrow today. understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come.. lean and fast-moving organization. •To refresh the world.
passion. . o To survive the current market war between competitors. o Grow system profitability and capability together with our bottling partners. customers and franchise partners • Get out into the market and listen. o Selectively broaden the family of beverage brands to drive profitable growth. o To increase the size of the worldwide Coca Cola enterprise by 10% . it's up to me • Passion: Committed in heart and mind • Diversity: As inclusive as our brands • Quality: What we do.what worked and what didn’t Be the Brand • Inspire creativity. o Accelerate carbonated soft-drink growth.• Accountability: If it is to be. we do well Focus on the Market • Focus on needs of our consumers. o To increase awareness of the product on the market. led by Coca-Cola. observe and learn • Possess a world view • Focus on execution in the marketplace every day • Be insatiably curious Work Smart • Act with urgency • Remain responsive to change • Have the courage to change course when needed • Remain constructively discontent • Work efficiently Act Like Owners • Be accountable for our actions and inactions • Steward system assets and focus on building value • Reward our people for taking risks and finding better ways to solve problems • Learn from our outcomes -. optimism and fun o To increase the market shares in the upcoming years.
Coke has developed an image that is reflected in what we think of when we buy Coke and what we associate with drinking Coke. o Drive efficiency and cost-effectiveness everywhere o Integrated promotional activities. Acquisitions Intense competition Intense competition with competitors. it is believed that their key success factors are Marketing.” The company began . and Globalization. Research shows that its trademark is recognized by over 94% of the world’s population. Coca-Cola is seen as one of the founding fathers of the modern day marketing model.” Coca-Cola has been able to survive and grow in an ever-changing market because of its ability to systematically innovate and deliver new products. This image has been subconsciously installed in our brain by the advertising campaigns that show Coca-Cola associated with “good times.o Serve customers with creativity and consistency to generate growth across all channels. They were among the pioneers of advertising techniques and styles used to capture an audience. Less effective campaigns. Strong supply chain management system Unable to differentiate itself from Pepsi. Dependence on bottling partners Sluggish growth of carbonated beverages The Coca-Cola Company is one of the largest. Large scale of operations. World’s leading brand. Intense price competition. There are many factors contributing to Coca-Cola’s success. Coca-Cola is a dominating force in the beverage industry and sets a very high standard of competition. Through its intense marketing campaigns. most successful and most widely recognized corporations in existence. Innovation. Untouched markets. however. o Direct investments to highest potential areas across markets. Coca-Cola began to employ a strategy referred to as “play to win innovation. Growing bottled water market.
. Now Coca-Cola offers nearly 400 different products in and is still dominating the beverage industry.operating in a decentralized environment that was unfeasible in previous years. Coca-Cola is taking advantage of the large revenue opportunities made possible by participating in a global market and now offers products in 200 countries around the world. This is made possible by the company’s ability to innovate and adapt to changing markets. and these constant changes have been making it more feasible and profitable for businesses to expand their operations globally in order to serve all different types of diverse markets around the world. This global view is reflected in Coke’s recent “I’d like to teach the world to sing” commercial. Technology is continually changing business. and Coca-Cola is no exception. Today’s big business takes place on a global scale.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.