PROJECT REPORT ON AUTOMOBILE SECTOR

SUBMITTED BY: SHARDUL BHARDWAJ (PG20112209) SECTION-F PGP

TABLE OF CONTENT

EXECUTIVE SUMMARY. INDIAS INCREASING AFFULENCE. THE STATE OF INDIAS AUTO INDUSTRY. SOME IMPORTANT FACTS ABOUT INDIAN AUTOMOBILE INDUSTRY

JOB PROFILES The Opportunities Concentrated in regional clusters

AUTO COMPONENT SECTOR IS HIGHLY FRAGTMENTED. AUTOMOBILES- DOMESTIC PERFORMANCE. COMMERCIAL VEHICLES. PRODUCTION TREND. GROSS TURNOVER FOR AUTOMOBILE INDUSTRY. SOME MAJOR COMPANIES. CONCLUSION.

EXECUTIVE SUMMARY:As Indias economy continues to grow at a rapid pace, the automobile sector will be a key beneficiary. This is widely true across automobile market-from those serving customers with two wheeler and four wheeler to those offering commercial vehicles. The main factor behind such growth is the increasing affluence of the average consumer, over all GDP growth, the arrival of ultra low-cost cars, and increasing maturity of Indian original equipment manufacturer (OEMs). However Indias path to mass motorization will be very different from that of developed countries; it must first develop the new technologies, business models, and government policies that will pave the way to increase automobile penetration.

INDIAS INCREASING AFFULENCE:The Indian economy is booming. From 1998 through 2008 its GDP has grown at an average more than 7 percent per year. In second quarter of 2009, Indias economy grew by 6 percent while GDP in the U.S, Japan, Germany, and other countries declined. This is spurring a new wave of consumer spending unprecedented in Indias history. In fact by looking at such macroeconomics indicators as GDP and foreign direct growth for parallel market, one could conclude that Indias is tracking the path of china, albeit with a 10-year lag.

THE STATE OF INDIAS AUTO INDUSTRY

Indias auto industry is growing fast, but it remains a two-wheeler,nation.More than 78 percent of motors vehicle on the road are two wheelers, their popularity driven by low price, high fuel mileage and an ability to maneuver deftly trough Indias dense traffic. For the last eight year ,the two wheeler market has grown rate of 13 percent .Also, Global small-car player like Hyundai, Suzuki(including maruti),and Honda,tradionally the leader in India, now faces tough competition from local manufactures like Tata,Bajaj,Mahindra, Ashok Leyland.

SOME IMPORTANT FACTS ABOUT INDIAN AUTOMOBILE INDUSTRY: Largest three wheeler market in the world. 2nd largest two wheeler market in the world 4th largest passenger vehicle market in Asia. 4th largest tractor market in the world. 5th largest commercial vehicle market in the world.

JOB PROFILES:1.) Regional General Managers Automotive sector. 2.) Finance Manager. 3.) Head of sales/Director of sales. 4.) Personnel Director. 5.) Manager of Operations.

The Opportunities: Senior management roles, running a business, with the full P & L,
operational and sales leadership responsibility. Leading a team and driving performance and expanding market share, meeting targets set for sales volume and profitability. Customer-facing, with responsibility for business development, building relationships, driving and delivering profitable and sustained growth.

Concentrated in regional clusters

Automobile manufacturing units are located all over India. These are however, concentrated in some pockets such as Chennai and Bangalore in south India, pune in west, NCR (gurgoan and near places), pantnagar in northern region, Jamshedpur and Kolkata in east and pitampur in central region.

AUTO COMPONENT SECTOR IS HIGHLY FRAGTMENTED:The Indian automobile sector is highly fragmented. There are nearly 6,400 players in the sector, of which only about 6 percent are organized and the remaining 94 percent are small scale, unorganized players. In terms of value added, the organized player account for nearly 77 percent of the output in the sector.

AUTOMOBILES- DOMESTIC PERFORMANCE

The production and domestic sales of the automobile in India have been growing strongly. While production increased from 4.8 million units to 8.5 million units, domestic sales during the same period have gone up from 4.6 million to 7.9 million units positive trend in domestic market is that the growth has not been driven by one or two segments but is consistent across all key segments.

COMMERCIAL VEHICLES:This segment can be sub divided in to three main categories-heavy commercial vehicles (HUV) medium and light commercial vehicle (MCV, LCV). The key trend facilitating growth in this sector are the development of ports and highways, increasing corridors linking major cities, the demand for larger, multi-axle trucks is increasing in India.

PRODUCTION TREND:Installed capacity of this sector has been growing at a compound annual rate of over 16 percent from last few years. Cumulative growth of some important segments are given below: Passenger Vehicles 22.91% Passenger cars 24.76% Utility Vehicle 12.69% Multi Purpose Vehicle 22.38% Commercial Vehicle 36.12% Medium and Heavy commercial vehicle 36.74% Light Commercial Vehicle 35.25%

GROSS TURNOVER FOR AUTOMOBILE INDUSTRY:-

SOME MAJOR COMPANIES:There are 15 manufacturers of passenger cars and multi utility vehicles, 9 manufacturers of commercial vehicles, 14 of two-three wheelers and 14 of tractors besides 5 manufacturers of engines. In passenger car segment, Maruti Udyog Ltd. Is on the top, followed by Hyundai and Tata Motors. Some of the major players of Automobile industry are: Maruti Udyog Ltd. Hyundai. Tata Motors. General Motors India. Ford India Ltd. Eicher Motors. Bajaj Auto. Hero Motors. Hindustan Motors. Hyundai Motor India Ltd. Royal Enfield Motors

CONCLUSION:The automotive industry is at the core of Indias manufacturing economy. India is positioned to become one of the worlds most attractive automotive markets for both manufactures and consumers. The resulting benefits to society in economy growth increased jobs, and the stability for families employed by the automotive industry are considerable. Also, to become a global player in small cars for both domestic and export markets Indian manufactures will need new innovations in manufacturing technologies to drive down cost and to compete with foreign industry.

REFERENCES:1.) www.acmainfo.com/pdf/Status_Indian_Auto_Industry.pdf 2.) www.automobileindustry.in/ 3.) www.siamindia.com/scripts/industrystatistics.aspx 4.) en.wikipedia.org/wiki/Automotive industry 5.) www.srl.gatech.edu/Members/bbradley/me6753.industryanalysis.teamA.pdf