Helvetica Documentary Notes • Helvetica is most common in everyday life - Created for better legibility - Smoothness – human?

- Efficient, official and intelligent but transparent and accessible at the same time, making the type popular to many corporations - Open interpretation, that is applicable to all kinds of content Massimo Vignelli: “space between the blacks that really make fonts” Swiss style in the 1950s – rational typeface - Idealism – share ideas in clear, legible, intelligent way - Helvetica was born around the same time period Wim Crouwel: “creating order is typography” - Clarity - Grids, order - Layers and speed in working with computer th - Helvetica is more machine-like than typeface in 19 century, more neutral - Meaning is in the content of the type and not the typeface Matthew Carter - Verdana and Georgia - Start type design with lowercase h Ø Shows whether you are working in sans-serif or serif Ø Is the serif heavy or light Ø What is the height Ø Go on to lowercase o, because all curve Ø Go on to lowercase p, because it has part curve and part line - Horizontal terminals are beautiful in Helvetica - Eduard Hoffman at Haas Type Foundry – birthplace of Helvetica Alfred Hoffman - Max Miedinger, designer - Linotype owned the Haas and Stempel foundries and now owns Helvetica Mike Parker - Relationships of the shapes between characters - Such firm holding of the characters in their negative space Helvetzia: Latin name of Switzerland à Helvetica: “Swiss type” Erik Spiekerman - Helvetica is like air, it’s default There is need for change now, Helvetica has become boring

• •

• •

Sign up to vote on this title
UsefulNot useful