0 Introduction: Corporate Social Responsibility means the way in which business firms integrate environmental, economic and social concerns into their culture, values, strategy , decision making and operations in an accountable and transparent manner and, t herefore, leading to better creation of wealth, an improved society and better p ractices in the business organization. Activists, the media and governments all over the world have become adept by hol ding their organizations or enterprises to account for the social impacts of the ir actions. It is in this response that the use of Corporate Social Responsibili ty (CSR) has emerged to be one of the inescapable top priorities for various bus iness leaders or managers all over the globe. However, the fact remains that man y current approaches to Corporate Social Responsibility are quite disconnected f rom the initial strategy of various companies or firms using it. In order for bu siness enterprises to contribute significantly towards their key competencies, t hen they should treat Corporate Social Responsibility as something that is centr al and vital towards their business strategy. The aim of this research paper is, therefore, to explain the importance of Corporate Social Responsibility in busi ness organizations and ascertain how various organizations apply it to achieve v arious objectives of their business firms (Banerjee, 2007, p.90-150). 1.1 Research Objectives: The research paper addresses four specific research objectives among them the ro les played by business education in the development of key Corporate Social Resp onsibility skills, the impact of customer perception on loyalty basing on Corpor ate Social Responsibility, how corporate social responsibility is capable of enh ancing corporate reputation and some of the main strategic decisions which are f aced by various business organizations in their strive to improve or enhance the ir performance of Corporate Social Responsibility. These research objectives are , therefore, clearly analyzed through addressing the following research question s. 1.2 Research Questions: 1. What are some of the roles played by business educations towards the developm ent of principal or key CSR? 2. What impact does customer perceptions have on loyalty which are based on CSR? 3. How can CSR enhance the reputation of various business enterprises? 4. What are some of the strategic decisions that are faced by business enterpris es when trying to enhance or improve their performance of CSR? 2.0 Literature Review: (2.1) Roles played by business educations towards the development of radical or key CSR: According to CEEMAN, an International management development association, social competencies are building for students invarious business schools all over the world. These business schools offer relevant educational concepts with an aim of building the traineesâ or students social competences. This is done through coverin g the principal methods and approaches which are used in enhancing the traineesâ soc ial, corporate responsibility levels in the course of their professional trainin g as future business managers or leaders. Through the exploration of various issues, which are related, to academic activi ties of business organizations and through the teaching of various socially sign ificant business disciplines, this ensures that these students who will become b usiness leaders or managers are not only equipped with knowledge on improving th eir managerial culture but also enhances their understanding on the crucial role played by CSR in business enterprises. Goldeye (2011, p. 1) concludes that the social aspect is one of the leading professional competence of any business mana ger or leader since it is through it that a leaderâ s activities can be assessed thro ugh the effectiveness of such a leaderâ s interaction with staff, owners, the state a nd business partners. (2.2) Customer perceptions on loyalty based on CSR: According to Crespo, H, et al (2005, p.1), customer loyalty and valuation of var ious business services is profoundly influenced by Corporate Social Responsibili

ty. It was ascertained that Corporate Social Responsibility had a lot of influen ce on the customersâ behavior. This was done through the identification of the vario us dimensions of social responsibility from the point of view of consumers and t he weight of each of the dimension in the global construct of social responsibil ity. It is not, however, easy for consumers or customers to memorize and acquire information regarding a companyâ s social responsibility. Luo, X and Bhattacharya, C (2006, p. 1-10) argued that it was ascertained that f or instance, in the mobile telephone services sector, their existed an extraordi narily strong relationship between the consumers or the clients who consumed the services and the firm due to the inseparability, intangibility, perishability a nd heterogeneity compared to other tangible products and, therefore, the user, n ot only approaches the purchase in a different manner but also establishes a str onger and direct cordial relationship with the service providers. It was from th is study that it was confirmed that the multidimensional nature of CSR had an im mense influence on the perception of users or customers. There was, therefore, a direct existence of relation between the perception of customers and in service valuation and social responsibility. (2.3) How CSR enhances the reputation of various business enterprises: According to the article by the Harvard Law School on Financial Regulation and C orporate governance, it was ascertained that activities, which were related, to Corporate Social Responsibility had a greater potential in the creation of vario us forms of value which were distinct to the customers. It was through the perce ption of customers towards this value that can mediate the relationship between a companyâ s CSR activities and its subsequent performance in finance. It is also thr ough this article that it can be established that CSR increases a business firmsâ pr ofitability due to increased loyalty of the clients, lower risks in reputation d uring crisis and willingness of paying the premium prices (Chandler, 2010, p.4850). The adoption of Corporate Social Responsibility by business organizations is ben eficial because it leads to improved financial performance by the company, incre ased customer loyalty and sales, reduced regulatory oversight, workforce diversi ty, decreased liability, access to capital and product safety, more ability in a ttraction and retention of employees by the company, lower operational costs, gr eater quality and productivity and enhanced brand reputation and brand image amo ng others (Joyner and Pyane,2002, p. 297-311). (2.4) Strategic decisions that are faced by business enterprises when trying to enhance or improve their performance of CSR: Various business enterprises have been faced with an uphill task in making decis ions of whether they should adopt and implement the use of Corporate Social Resp onsibility in their enterprise. However, majority of the business firms have ful ly supported the adoption and use of Corporate Social Responsibility because of the various benefits that arise as a result of its application. Business firms w ho have failed to adopt and apply the use of CSR within their midst have attribu ted this failure to lack of funds toes enable the use of various strategies and poor management or leadership styles of the business managers or leaders. 3.0 Research Methodology: Research methods refer to particular strategies, which are used, by researches i n the collection of evidence that is vital for building and eventual testing of the theories. There exist various research methods that can be used by the resea rcher in the collection of data and information regarding Corporate Social Respo nsibility. For instance, we have got experiments which are commonly used in expl oratory research. The use of experiments as a method of data collection is expen sive also time consuming and therefore it cannot be effectively be as method of data collection in Corporate Social Responsibility. In order to find the empiric al relationship that exists between the various parameters in a research, the us e of observation as a research method is deemed to be appropriate though it is a lso expensive and time consuming. The use of existing data can also be used as a method of data collection though its accuracy will depend on the experience of the researcher using it. Surveys are the best research methods that can be used in the exploratory or emp

irical research in business studies and in Corporate Social Responsibility. In o rder to obtain research results, some specific group of people, like for instanc e business leaders or managers tasked with the responsibility of adopting CSR in an organization can be interviewed or given questionnaires. The use of question naires was, therefore, highly recommended in ensuring that the objectives of thi s research study were achieved because they have also been deemed to be appropri ate in other previous works. Questionnaires were distributed to various business managers and leaders responsible for CSR and were requested to fill in the appr opriate information. In order to achieve the various objectives of this research paper, a suitable re search method was used like questionnaires were used. The survey method ensured that data was collected through the use of questionnaires which were distributed to the various business managers. The questionnaires contained the research que stions outlined above and the business leaders and managers were requested to fi ll in the appropriate answers regarding CSR. The questionnaires supplied to the various business managers, or leaders were then collected, analyzed and informat ion obtained from them was then compiled into this research paper (Mallin, 2010, p. 100-200). In particular, there was a collection of the usersâ perception in vari ous markets regarding the legal, economic, discretionary, ethical and philanthro pic behavior of services and products which were provided by various companies. It also comprised answers to the above research questions regarding the general views on Corporate Social Responsibility.

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